September/October 2021

Chic Daily MagazineSEPTEMBER / OCTOBER 2021
VOLUME 05 / ISSUE 04

REIMAGE YOUR
FASHION STYLE

YOUNG FASHION
DESIGNERS TO WATCH

THE MOST
BEAUTIFUL FEMALE

MODELS OF 2021

The Beauty 2021 TOP FEMALE
of Fashion ENTREPRENEUR
JEANNETTE MEAD
ISSUE





Features

HARLEM FASHION
ROW IS OPENING
THE DOORS FOR
BLACK DESIGNERS

115

CANADA’S MOST FASHIONABLE PE0NY SWIMWEAR
CITIES FROM COAST TO COAST
123

119

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CHIC DAILY MAGAZINE
FASHION THROUGH THE EYES OF WOMEN

CONTENTS
THE GUIDE

ACCESSORIZE IN STYLE 22

80 TONE ON TONE BOSS BUSINESS SPOTLIGHT
95 THE 1 LIST
JEANNETTE MEAD
FASHION DESIGNERS
PORTRAIT Named one of the top female entrepreneurs 2021 Jeannette Mead

77 STYLISH REPORT from JeannetteandSlade crafted handmade handbags from scratch..
24 THE STATEMENT WALL
43 YOUNG DESIGNERS DISTRICT 14 FASHION TRENDS

THE BIG FASHION
INDUSTRY TRENDS FOR
C2h0e2c1k out the hottest fashion

trends leading the show with a

message.

CULTURAL LIFESTYLE 101 09

38 LOCAL FLAVOR CITY STYLE SAVAGE SWIM
43 TRAVEL IN STYLE
THE COOLEST SUMMER START UP SWIMWEAR
THINK 2021 NAIL ART TRENDS CONCEPT
FASHION
Learn to work better with tips from A story about launching of a
top creative professionals. swimwear brand.



FASHION DESIGNERS PORTRAIT











THE POWER R E T A I L
OF THE

POP-UP INDUSTRY
SHOP

The pop-up shop is no longer just a

retail trend. It has become a staple
part of many a retail strategy. TRENDS
From new brands looking to build a
name to the already established and When we’re constantly craving the
even luxury brands, it seems no area next thing, pop-ups can help satisfy
of the retail industry is untouched by our desire for the new. They also give
the pop-up. us something to talk about and share
At the heart of it, the success of the with others at a time when experiences
pop-up format comes from its are a greater currency than ever.
impermanent nature.
Pop-ups are usually open for a short For retail landlords, they’ve also
period of time—from as little as one become a way to keep shopping areas
day through to several months. This fresher and more vibrant by constantly
taps into our “get-it-before-it’s- offering something new for customers
gone,” fear-of-missing-out (FOMO) to explore. Meanwhile, brands have
mentality. found them to be beneficial as a form
of experiential marketing, as well as to
test new ideas and locations.

A pop up requires a much smaller A Pop-ups as marketing
investment than a permanent store, One of the biggest uses of pop-ups is
which means the retailer can figure to build brand awareness.
out what works without the huge While eCommerce has really opened
commitment. It also allows them to up the retail playing field enabling
be more innovative – they can test more and more brands to sell direct-
out more ideas and see what to-consumers, it also means that
resonates with customers. there’s more noise than ever. It can
What kind of impact has the pop up be hard to cut through and make
had on the way we shop then? Here customers aware of your brand.
are four ways that the power of the At the same time, there’s no denying
pop-up shop is being felt throughout the marketing power of a real-life
the retail industry and seven ideas store.
for your business. Every day we subconsciously
register the brand names that we see
above the shops that we pass. It
helps to establish them in our minds,
which means when it comes time to
buy something, they’re often the first
ones we think of.

A pop-up store is a great way for brands to achieve that same awareness,
without the long-term commitment. Even established brands find that a
pop up can give them a marketing boost or help promote a new product.
Taco Bell is one brand that has wholeheartedly embraced the pop up as a
marketing opportunity.
Its temporary hotel, The Bell, opened to customers after reservations sold
out in just two minutes.
The idea not only generated a whole load of buzz before it even opened but
with those who were able to book sure to be sharing lots of images during
their stay, the marketing reach will grow even further.

On the back of this, Taco Bell teamed up with T-Mobile to create pop-
up experiences in the phone company’s Chicago, Los Angeles and New
York stores. The ‘TMoBell’ experience gives away free food and drink as
a means to draw customers in. The partners are hoping that their
combined brand power will help them to reach a wider audience.
Beauty brand Winky Lux is even able to charge customers to visit its
pop-ups by making them all about experience. Customers can wander
through a series of Instagram ready rooms filled with different colors,
props and textures. The $10 cover charge can be redeemed against
products in the store at the end of the experience. The approach means
that customers are paying to be marketed to, as well as pretty much
guaranteeing to buy one thing at the end.

Pop-ups as learning spaces

The general pop up approach is to put a Some brands are using pops up to
store where your customers are, such gather insights, as well as build brand
as in a shopping center, on a high street awareness.
or in a transport hub. Some brands, This includes lingerie brand ThirdLove
however, use a pop-up shop’s who opened a new pop up store in New
marketing potential to bring customers York in 2019. The brand says that while
to them. it has no plans to open permanent
In 2019, Busch hosted a pop-up bar stores, it does see this space as a way to
deep in a U.S. national forest. The fine tune its business and gather
company created a scavenger hunt customer feedback.
experience around it by dropping hints This is particularly important in this
on Twitter as to where the location case because ThirdLove uses a data-
might be. driven approach to recommend the
Customers who turned up could enjoy best bra fit to customers through its
free beer and gifts, as well as the online Fit Finder quiz. The company
chance to win free beer for life. It was a says that more than 14 million women
fun example of how pop-ups can be have taken the quiz to date, which has
used to offer new experiences to helped to refine its algorithm and
customers while getting them talking improve their product.
about your brand.
The great thing about combining a pop-
up store with an online campaign is that
you get two birds with one stone. The
online element can help to drive
additional foot traffic to the store, but
it also helps increase brand awareness
for those who are unable to visit.

The ability to get customer feedback live in a store though will
help it to determine just how accurate its recommendations are.
The data can then be fed back into the system to improve it
overall. At the same time, the pop up works on a marketing level
as well in helping promote the brand.

Some products like clothing, lingerie and beauty items are more
difficult to get right when selling online because of the
challenges of fit and color. This is one reason why a pop-up
store can be a valuable way to convert potential customers into
real ones by letting them try for themselves before they buy.

When pop-ups go permanent
Sometimes pop-ups are just that, but sometimes they’re so
successful that they become permanent ideas.
Take Pret a Manger’s Veggie Pret concept, for instance. This all-
vegetarian/vegan Pret store started out as a London pop up, but
the reception was so good that there are now thirteen
permanent Veggie Pret stores in London and another in
Manchester.
Allbirds is another example of a brand who started out with a
pop-up store before moving into opening permanent spaces. In
just two years, they scaled their business to a $1.4 billion
valuation.
In each case, the brand is able to take the learnings from the
pop-up store and transfer them to its permanent one. If a
certain design or service aspect really shone, or equally didn’t
work, then they can take that into consideration.
It’s almost like a real-life form of A/B testing. The feedback from
the pop up means the concept can be tweaked, or scrapped, as
needed. The retailer can also have more confidence in the final
approach because it knows there’s evidence to back it up.
For small companies, pop-ups can really help to gauge the
appetite for their products in a specific market. This can then
help drive the decision-making around whether to open a store
in the future. If nothing else, a pop up at the right time of year
could help to massively boost sales and can be repeated year-
on-year.

Tech-powered pop-ups Havaianas also got in on this trend with
The new wave of pop up stores aren’t its AI-powered shoppable mural on
even stores (at least not in the physical, Venice Beach Boardwalk in California.
four walls sense). Brands are Customers who scanned the artwork
increasingly making use of the with their phone were directed to
smartphone power we all have in our Havaianas’ online store and a pair of
pockets to create tech-powered stores sandals that matched the color of that
that ‘pop up’ where we want them to. section. The cool thing about this is that
Nike’s SNKRS app is a great example of you could literally put the artwork, and
this. Through it, Nike has launched therefore the store, anywhere.
products at concerts, in parks and Even if you don’t have the budget to
numerous other public locations. build your own location-enabled pop-up,
Customers have been invited to scan at the very least consider that
menus or take photos of specific things smartphones allow customers to shop
to unlock new product collaborations. anywhere. Having a mobile website that
By using location to trigger buying works well and looks good is crucial for
experiences, Nike is able to move any brand. After all, you never know
beyond the physical store in order to when or where someone might learn of
reach customers. It also creates a very you and want to buy.
different shopping experience, which
customers want to be part of.



CHIC DAILY MAGAZINE "SUMMER AFTERNOON—
SUMMER AFTERNOON; TO
EDITOR-IN-CHIEF ME THOSE HAVE ALWAYS
ERVIN HODGES BEEN THE TWO MOST
BEAUTIFUL WORDS IN THE

ENGLISH LANGUAGE."

CREATIVE DIRECTOR — HENRY JAMES
MELISSA MASON



PHOTO CREDIT(S) FOR TOP
FEMALE ENTREPRENEUR
FASHION & BEAUTY DIRECTOR PHOTOGRAPHERS
SHANTEL DAVIS Stephen Palacio, Mario Martinez, Katherine
Chen, Christopher Ortebla, Bao Phan

STYLIST Jeanie Walsh
MODELS
CONTRIBUTORS Phoenix, Kierah, Miracle Vail, Marinela Reda,
ONLINE EDITORS,  NEW YORK FASHION, Sneha Vishal , Na3talie Fahey, Anthoney,
Gena, Taylor Terry , Vera, Alex, Hailey,
LONDON Annine Unger, Thomas Bailey
FASHION WEEK, PARIS FASHION WEEK

PHOENIX FASHION WEEK, BOSTON
CARIBBEAN FASHION WEEK




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GOLDEN LIGHT PHOTOGRAPHY




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Chic Daily Magazine (ISSN 2576-2788) December 2017. Editorial contributions are welcome and
should be sent to The Editor, Chic Daily Magazine, Miami Beach, FL. All due care will be taken
with material submitted, but the magazine and publishers cannot be held responsible for loss
or damage. Chic Daily Magazine assumes no responsibility to return unsolicited editorial,
graphic or other material. All rights in letters and unsolicited editorial and graphic material
will be treated as unconditionally assigned for publication and copyright purposes and
material will be subject to Chic Daily Magazine ‘s unrestricted right to edit and comment
editorially. Chic Daily Magazine is fully protected by copyright and nothing may be reprinted
in whole or part without written permission from the publisher. While reasonable precautions
have been taken to ensure the accuracy of advice and information given to readers, the editor,
publisher and proprietor cannot accept responsibility for any damage or inconvenience that
may arise therefrom.

JEANNETTE
MEAD

FEMALE
EONF T2R0E2P1R ENEU
R

By Sarah Marie

Jeannette Mead of Napa, California is Her advocacies in partnering
a renowned celebrity designer, with local businesses in Africa
philanthropist and co-owner of the and her reputation as a top
luxury brand "Jeannette and Slade". entrepreneur have captured
Jeannette and Slade is co-owned by the attention of numerous
Jeannette Mead and Jeremy Slade. media channels. Jeannette
Her luxury brands extensive Mead has been featured on
collection of handmade jeweled CBS, FOX NBC, London Daily
leather bags and accessories has Post, and billboards in Los
marked her as a veritable trendsetter Angels and New York Times
and a leader of the 21st century best Square to name a few.
looks.





STATEWMEANLTL

ANNASTASIA
STOCK

1.) Home Town
Dallas Texas

2.) Fashion Week Moment

Walking in New York Fashion week and
LAFW have been my highlights.

3.) Favorite Model Moment
Being signed as a model for Envy Model
Management Agency.

4.) Current Passion
My passion is marketing and advertising as well as
modeling, golf, and traveling.
6.) What Does "DRIVE" Mean to you.
“Drive means” to me never give up on your work passions; when it gets hard
always persevere. 

ANNASTASIA
STOCK

STATEMENT
WALL













TOP 12 Most
Beautiful Female
Models of 2021

KYLIE JENNER BELLA HADID

Who doesn’t know Kylie Jenner? She Isabella Khair Hadid is an American
is a great personality and a great model who was born on October 9,
Influencer on Instagram and she 1996 in Washington, D.C to real-
made Cosmetic products a great estate developer Mohamed Hadid
success in her young age. and former model Yolanda Hadid and
was raised in Los Angeles,
Kylie Kristen Jenner (born August California.
10, 1997) is an American media She initially signed to IMG Models in
personality, socialite, model, and 2014 as a female model. In
businesswoman. She has starred in December 2016, the Industry voted
the E! reality television series her “Model of the Year” for
Keeping Up with the Kardashians Model.com’s Model of the Year 2016
since 2007 and is the founder and Awards.
owner of cosmetic company Kylie She was diagnosed with Lyme
Cosmetics. disease in 2013 — and still struggles
with the chronic symptomsyet she
was the youngest person on Forbes’
2017 list of highest-paid models.

Rosie Huntington-Whitely Gigi Hadid

Rosie Alice Huntington- When it comes to the modelling industry
Whiteley is an English model. Jelena Noura “Gigi” Hadid is no exception
She made her career not only for her beauty and craziness. GigiHadid
in modelling but also in film made her debut in the Top 50 Models
industry She is actually ranking at Models.com. In 2016, she was
known and gained popularity named International Model of the Year by
from being Victoria secret the British Fashion Council.
model and also became the
face of the best brand First Annual Fashion Los Angeles
fragrance “Burberry body” Awards Model of The Year [2015]
TRL Awards Best Look [2016]
When she started her career British Fashion Awards International
in the film industry she made Model of the Year [2016]
many supporting roles and
nailed it actually. She was
also known as the best female
model in many Film fare
Awards.

Doutzen Kroes Kendall Jenner

Doutzen Kroes is a Dutch model and also an Kendall Jenner is an American model,
actress. She began her modelling in 2003 media personality, businesswoman
which is in Netherlands and soon she and socialite. Jenner began modelling
became a Victoria secret model and also at the age of 14. After working in
became a brand ambassador for L’Oreal commercial print ad campaigns and
Paris in 2006 in which she has gained a photo shoots, Jenner had breakout
great popularity and became one of the seasons in 2014 and 2015, walking
highest paying female models and finest the runways for high-fashion
female model. designers during the New York, Milan,
and Paris fashion weeks.
In 2005, Kroes won “Model of The Year” on
Vogue.com by readers. Not only she made Kendall Jenner has done multiple
art in the modelling industry but she also campaigns, editorials and cover
nailed some of the films in the acting shoots for LOVE and various
industry which might include Justice League, international Vogue editions, and is a
Wonder Woman, Nova Zembla. brand ambassador for Estée Lauder.
In September 2013, Kroes became the first
model in history to appear on the cover of
four international editions of Vogue in one
month.

Adut Akech

Adut Akech Bior is a South Sudanese-
Australian model. Akech made her
fashion week runway debut as an
exclusive in the Saint Laurent S/S 17
show and went on to close both their
F/W 17 and S/S 18 shows as an
exclusive. She is considered as one of
the top female models in the
modelling industry.
Akech was introduced to the fashion
industry by her family, and despite
getting scouted multiple times by local
modeling agencies when she was 13
and 14 years old, she started her
modeling career at 16 years old,
signing to her mother agency,
Chadwick Models, in Sydney,
Australia.

Emily
Ratajkowski

Emily O’Hara Ratajkowski is an American female model and actress.
Born in London and raised in San Diego, she first appeared on the
cover of the March 2012 issue of the erotic magazine treats!, which
led to her appearing in two music videos – Robin Thicke’s “Blurred
Lines” and Maroon 5’s “Love Somebody”

Her first most famous break through was the first cover was for
Treats!, an erotic magazine targeted to readers with an artistic eye.
She posed nude. This caught Robin Thicke’s attention, and she soon
found herself as “that girl who dances topless” in his music video for
“Blurred Lines.”

Karlie Anok Yai
Elizabeth
Kloss Anok Yai is an American fashion female
model of South Sudanese heritage. She is
Karlie Elizabeth the second black model after Naomi
Kloss is an American Campbell, and the first South Sudanese
female model, woman, to open a Prada show. Yai currently
actually in her young ranks as one of the “Top 50” models by
age when she was models.com.
17, Vogue Paris Anok Yai, a girl from southern Sudan went
declared her as the viral and was ranked as both the most
one of the top 30 beautiful woman on earth, as well as the
female models in most expensive model.
2S0h0e0d’ so.e sn ’ t o n l y
have interest in After being discovered at a university
modelling but she homecoming party, Anok Yai became the first
also had an interest black model to open a Prada show since
in technology and Naomi Campbell in 1997, and has appeared
found “Kode with in various of the brand’s campaigns, fast
Klossy” Which targets becoming one of the new faces to watch.
young girls to get
interested in stem
fields. Her main
popularity gain was
from IMG models and
UTA.

Actually she was born
in Chicago and the
interest in modelling
career made her to
move to New York.
She was featured on
the September covers
of British Vogue and
also won some of the
greatest awards in
the modelling
industry.

CHIC DAILY MAGAZINE

YOUNG
DESIGNERS
DISTRICT

Emerging Designer Shine Vancouver
at New York Fashion Community
Week’s S/S 2021. College's (VCC)
Fashion Design &
Production
Diploma Program

Sassy Celeste
Sudermann
Teen Magazine
Interview By: Colleen

I heard Celeste, interviewed on CBC and was
impressed by how well she represented Fashion
Design at VCC. Then, as I watched the fine video,
Let There be Fashion, I saw more of her and her
collection: Still Sideways. Always a great
volunteer and role model, she answered my
questions here:

1)What would you wear to Vancouver Fashion
Week? Why dress for events?

I haven't shopped for clothing much, over the
past few years, so my wardrobe has been pretty
simple, but if I am dressing up, I will add more
rings and bracelets. I would likely wear a black
fitted top, v neck, loose pants with pockets,
combat boots and lots of accessories. People can
wear whatever they want to live events, but it is
fun to add a little "extra" for something special.

2)Where are you from and does that inform
your style?

I currently live in Vancouver, but grew up in
Cloverdale and Sarnia, Ontario. My style is more
based on what I am doing (working, going to
school, learning about pattern and design). I am
drawn to thrift stores because I like to wear things
that resonate with my life. I start with basics and
build.

Sassy "it was 8 years from the time I graduated
high school until I entered the VCC
Teen Magazine program. I learned the importance of
volunteering as a form of giving back."
Celeste
Sudermann 3)What are your thoughts about making a
Fashion Video versus a live show?

A Fashion Video is a great alternative, since live
shows are not happening right now. I love that
our program, Fashion Design, collaborated with
the VCC Digital Media Program. They did an
awesome job of putting everything together,
showcasing our work in such a creative way.

4)Tell us about your CBC Interview,
highlighting the VCC Fashion Design Program.

I was excited when we were given the
opportunity to be part of the CBC Interview. It was
my first time being on the radio. I was nervous but
it was really fun. (Note that Celeste was articulate
and enthusiastic in her support for VCC and for
Fashion Design.) As she says," it was 8 years from
the time I graduated high school until I entered
the VCC program. I learned the importance of
volunteering as a form of giving back."

5)What has inspired you to move forward,
especially during this time?

My family and close friends and accomplishing
my goals, keep me going. The goals have been a
driving force: to keep exploring new things and
achieving that which seems unattainable. I am
also inspired by being in the woods, near water
and in the mountains.
Next steps include practicums and work in the
industry, to expand my skill set. I will continue my
own projects, creating, creating, creating!
Thank you, Celeste for volunteering for this
interview! We love to know more about the future
of Fashion! Thanks, too, to Sarah Murray for her
ongoing enthusiasm for Fashion, Fashion
Programs, Emerging Designers and those who
want to write about them.



DAVID SIMS
CAPTURES THE
NEXT BIG THING

IN FASHION

BY I-D STAFF

EMEMBER THIS FACE! LEGENDARY PHOTOGRAPHER DAVID SIMS AND I-D FASHION DIRECTOR
ALASTAIR MCKIMM TEAM UP TO SHOOT NEW MODEL AND DANISH BEAUTY MATHILDE HENNING.

Mathilde
Henning

Mathilde
Henning

Mathilde
Henning

Mathilde
Henning

Mathilde
Henning

Mathilde
Henning