September/October 2021

ORANGE FRENCH TIP
NAILS WITH PALM
NAIL ART

Still Orange nail color and palm nail

THE COOLEST art full of summer vibes. So, this
summer nail design above will surely
catch your eyes especially if you are a

SUMMER NAIL coffin-shapedfan.
ART TRENDS
2021

BY MADGE MARIL

Summer vibes start appearing on the horizon, so be
ready for the beach, tan, and delicious barbecue days.
But don’t forget to decide on your summer nails that
suit your mood during warm weather days.

Fortunately, there are lots of summer nail designs to
check out. But of course, we have cherry-picked the
best summer nail colors and designs that suit all
tastes. We promise you will get sufficient inspiration to
decide your summer manicure in your next salon visit
or even using your personal skills for a DIY manicure.

MINT GREEN LEAF

NAILS ART WITH

FLAMINGO NAILS

Indeed, you will love the
various green shade
colors in this nail art
between dark green leaf
nail art and mint green
base. Also, the pink
flamingo is gorgeous
besides, the glossy pink
nails.

OMBRE PALMS
SUMMER NAILS
WITH PURPLE

GLITTER

SUNNY SUMMER Yellow the color of energy, freshness, and Palm nail art is always
NAILS WITH optimism is full of summer vibes. Once you charming, and this
STRIPED NAIL wear some yellow nail art like the one ombre-themed palm tree
ART above you will feel cheerful. Additionally, nail art with rhinestones
you will attract everyone’s attention. This at the nail base is so cute.
bright yellow nail art design is a perfect in addition to, purple
choice to try. glitter nails that turn the
nail art design into a
masterpiece.

LOVELY HOT PINK

CHEETAH NAILS

This hot pink nail color is
so emotional, especially
when blended with
cheetah nail art. As you
see black and pink
cheetah tear marks over
nude base color are
awesome. moreover, the
middle silver glitter
stripes add more
attraction turning this
nail art design into a
masterpiece.

COTTON CANDY
SKIES NAIL ART

DESIGN

This simple nail art

design is gorgeous

especially these hand-

painted palms over these

matte cotton candy skies

nails. So, it’s a great nail

These colorful ombre summer nails are so cute. As you see the idea to try on summer

transition of pink, yellow, aqua, and orange colors with black leaf days.

nail art is really eye-catchy. Also, the accents orange French tip and

reverse French tip add more beauty to this design.

Finally, I love these summer nails above and I hope you love them
too, besides I wish you get inspired and decided on choosing your
next manicure this summer!



TONE ON
TONE

THE MOST GOOGLED SKINCARE

INGREDIENT BY MARTA BORASLO

When we approach skincare for the first
time it may seem to sail in the high seas
with no life vest, and we know that feeling:
there are many different products,
routines, and ingredients, and being able
to understand what they can do for us is
not easy.

Your skin is dry or you have dyschromia
and you don’t know which ingredients are
right for you? Don’t worry: we made a list
of the most Googled skincare ingredients
of recent years to keep in mind when
looking for a new product, plus those
ingredients that cannot miss in our beauty
bag!

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Vitamin C Retinol

We hear about it all the time and there is a reason Who hasn’t heard of retinol? Nowadays it is
for that: this powerful ingredient has an considered a bit like the Holy Grail of skincare
antioxidant effect that acts against oxidative ingredients thanks to its multiple functions. It is
stress to protect the skin that has lost the ability ideal for dry skin because it promotes the
to neutralize free radicals over time causing tissue synthesis of collagen helping our skin regenerate
aging, in addition to countering the appearance of its cells and regain elasticity and density. In
the signs of time, protecting the skin from addition to that, it prevents skin aging and
external environmental agents or daily aggressors wrinkles, improves the appearance of acne (also
such as pollution. treating its scars) thanks to its sebum-regulating
Moreover, Vitamin C is perfect to even out skin function, and by reducing the secretion of
tone if you have skin blemishes or skin dyschromia sebaceous glands.
caused by sun exposure and it stimulates the
production of collagen attenuating small wrinkles. Furthermore, retinol is an excellent ally to fight
skin blemishes caused by exposure to UV rays,
PRODUCT: Banana Bright Vitamin C Serum, Olehenriksen. neutralizing the molecule that originates the main
A lightening serum with 15% vitamin C, exfoliating acids, responsible for cellular aging: free radicals..
and pigments inspired by banana powder that will help
you fight the signs of aging. It is also vegan and without PRODUCT: Overnight Retinol Oil, Pixi. A smoothing oil for
animal ingredients. the night formulated with retinol to plump the skin and
ceramides to hydrate it. Use it after cleansing and tonic,
before moisturizing.

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Niacinamide

Salicylic Acid

Do you have oily skin prone to blemishes and Niacinamide is a form of vitamin B3 and will be the
pimples? If you do, salicylic acid is what you need. BFF of your stressed and dehydrated skin! This
This BHA (beta hydroxy acid), thanks to its high ingredient, in addition to being a powerful anti-
level of acidity and its antibacterial properties, inflammatory that also acts on acne scars,
exfoliates and refines skin texture, eliminating strengthens the protective barrier of our skin that,
impurities that block the pores by reducing them being weak and dry, cannot defend itself from
and removing the surface layer made of dead cells, bacteria that cause pimples. In addition to that, if
in this way promoting cell exchange. Furthermore, used constantly, you will notice a more even skin
salicylic acid also has a smoothing and illuminating tone, a finer texture, and a brighter and more
effect! radiant skin. Moreover, it is not photosensitizing
and therefore, unlike retinol, it can be used day
PRODUCT: Luce Liquida, Veralab.This face lotion and night.
containing salicylic acid is perfect for a light exfoliation.
Being watery, you have to pour it on a cotton disk and dab PRODUCT: 10% Niacinamide Booster, Paula’s Choice. A
the affected area for a few minutes and then proceed with 10% concentrated niacinamide formula mixed with
serum and cream. If you want a lighter action, mix a few natural calming and moisturizing ingredients to
drops with your usual cream, and that’s it. counteract dilated pores and visible signs of aging.
Boosters contain powerful concentrations of a skin-
critical ingredient or a mixture of a specific group of
ingredients in which similar structures of each ingredient
combine to improve results and are lightweight and
overlap with other products. Spread 2 or 3 drops on your
hands and apply them on your face and eye area if you
want. During the day Paula recommends using a
moisturizer with SPF!

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Glycolic Acid

Ceramides

Ceramides are perfect if you suffer from eczema, Known as one of the “fruit acids” because of its
rosacea, psoriasis, or dryness: they are naturally origin from fruits such as citruses, it also belongs
found in our skin and have the power to retain to the category of Alpha-Hydroxy acids (AHA) and
water, forming a barrier that slows water loss and is one of the most used exfoliating acids for
does not allow external hydrophilic substances to chemical peeling. Perfect for regenerating the
penetrate inside, keeping the level of hydration epidermis because its molecules are smaller and
high. penetrate the skin by breaking the bonds between
the cells of the corneal layer, it acts more strongly
PRODUCT: Ceramidin Eye Cream, Dr. Jart+: Ceramidin Eye and powerfully than lactic acid.
Cream, thanks to its complex of 5 ceramides, strengthens Precisely because of its strong regenerating
the thin skin barrier around the eyes and reduces the action, you must be careful with the dosage and
appearance of dark circles and bags. suspend for a while at the first warning signs:
excess in use can lead to skin microabrasions,
irritations, ruptures of capillaries, and a thinning
of the skin. Finally, glycolic acid is also
photosensitive, so it should be used in the evening
and the morning after sunscreen! No excuses.

PRODUCT: Tonic Glycolic Acid, Mario Badescu: a tonic to
be applied twice a day after demake-up with a cotton
disk, with circular movements from the inside to the
outside until the disk is clean!

Lactic acid TONE ON
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Bakuchiol

When we talk about exfoliants, lactic acid, which is Derived from vitamin A, Bakuchiol is an extract of
part of the family of AHA (alpha-hydroxy acids), is the seeds and leaves of Babchi, a plant from East
a more delicate alternative to glycolic acid (which Asia, and has become one of the main ingredients
can irritate more easily) and is suitable for those of face creams in recent times and is known as the
with light and sensitive skin that tends to flare-up natural alternative to retinol, without being
but who still do not want to give up a chemical photosensitive. It has anti-inflammatory,
peeling. Lactic acid is naturally present in the antioxidant, and antibacterial properties and,
hydro-lipid mantle of the skin and, by regulating unlike retinol, it is also suitable for sensitive skin
keratinization that accelerates cell turnover, it and can be added to your skincare routine with no
stimulates the biosynthesis of collagen and elastin need for training!
and evens skin tone by attenuating
hyperpigmentation. Be careful, always apply PRODUCT: Clinical 0.3% Retinol + 2% Bakuchiol
sunscreen in the morning and limit exposure to the Treatment, Paula’s Choice: retinol and 2% bakuchiol of
sun during and in the week following the use of the vegetable origin and active peptides, that help combat
product! skin aging, work hand in hand in this treatment. Bakuchiol
is one of the few ingredients that can stabilize retinol,
PRODUCT: Lactic Acid 10% + HA 2% facial exfoliating, The allowing it to function more effectively and with a long-
Ordinary: an exfoliating product with 10% lactic acid and lasting effect, even at lower concentrations.
a pH of about 3.8, that can be applied once a day – ideally In the beginning, limit its use to three times a week (then
in the evening – and can be diluted with other treatments gradually increase the frequency of use) and apply it on
to reduce its power until the skin develops a fair level of your face and neck before your moisturizing cream.
tolerance to the product. Do not use it if in your skincare During the day, use a sunscreen with SPF 30 or higher.
routine you use products that already include direct or
ethylated vitamin C (LAA/ELAA), direct acids, retinoids,
peptides, and EUK 134 0.1%.

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Hyaluronic acid Squalane

Another very popular ingredient is definitely A plant derivative of olive oil, rice bran, and sugar
Hyaluronic Acid: if you need a real boost of cane, squalane is a wetting agent naturally present
hydration, do not think twice! Known for its in human sebum that helps maintain the hydro-lipid
moisturizing properties, it promotes hydrolipidic layer of the skin. It is also known for its emollient,
balance and the production of collagen and is moisturizing, and nourishing properties and is also
suitable for dry and inelastic skin that has lost the used to strengthen the skin’s protective barrier.
ability to retain water over time.
PRODUCT: 100% Plant-Derived Squalane, The Ordinary. A
PRODUCT: Drink Up Intensive Overnight Hydrating Mask serum containing 100% Squalane that helps prevent the
with Avocado & Swiss Glacier Water, The Origins. A mask loss of transdermal hydration, to apply daily, ideally after
that acts overnight, containing Swiss Glacier Water and water-based treatments. You can also use it on your hair
hyaluronic acid, fatty acids such as Omega-3 and vitamins as a thermo-protector and nourishing product..
A, D, and E and that allows the skin to retain moisture for
72 hours, for continuous hydration.

Gen Z is making secondhand
clothing cool thanks to its
penchant for online resale.

The $30 billion secondhand
market is expected to grow 18%

annually through 2024, per
Jefferies.

Buying used clothes helps Gen
Z avoid repeating outfits,

practice sustainability, and
make money.

GEN Z'S SHOPPING HABITS ARE
SHAPING THE FUTURE OF

FASHION: ONLINE THRIFTING

BY HILLARY HOFFOWER

The future of fashion looks a lot like used "This company is for the next
clothes. Fueling the movement? Gen Z, of generation," Rachel Swidenbank,
course. vice president of marketplace at
The secondhand clothing market is a Depop, previously told Insider's
growing one. It's currently worth $30 Mary Hanbury. She said that 90% of
billion, according to a recent Jefferies Depop's users are under the age of
note, and is estimated to grow annually 26.
by 18% through 2024. About a quarter of
the secondhand market is resale Recycling and reselling clothes
clothing, which Jefferies estimates to helps the digitally native
grow by 39% annually in the same time generation wear new-to-them
frame to eventually comprise over half of outfits on a budget they haven't yet
the market. posted to social, avoiding repeating
looks. There, too, is the sustainable
Based on these estimations, Jefferies aspect of secondhand clothing —
forecasts the secondhand clothing Gen Z is more willing than any
market will comprise a mid-teen other generation to pay more for
percentage of the overall apparel market sustainable products, according to
over the next decade, driven by online a consumer spending analysis by
resale, and when that happens, every First Insight.
other demographic will just be catching
up to Gen Z, who's already there. For active sellers, it's also a tool to start a lucrative side
hustle. Depop sellers can pull in as much as $300,000 a
Look no further than social shopping year and have been able to buy houses and cars before
apps like Poshmark and Depopfor proof. they've even reached college age, Swidenbank said. And
Both have garnered large Gen Z user young sellers on Poshmark told Insider's Jennifer
bases, who have taken to the apps to sell Ortakales Dawkins they were able to grow their resale
and buy secondhand clothing and hustle into a full-time business earning six figures or
accessories. more in annual sales.

But even though Gen Z is driving the secondhand frenzy,
they're not the only ones getting swept up in the trend.
Emily Farra reported in November for Vogue that
secondhand, vintage, and upcycling caught steam in
2020. She cited Lyst's annual Year in Fashion report,
which revealed a 35,000 increase in searches for "vintage
fashion" and a 104% increase in entries for secondhand-
related keywords in September.
Shoppers are rethinking their carbon footprint and
looking for more unique pieces as clothing companies
become more ubiquitous, she wrote, and brands are
accommodating the rising interest. But there's also
something to be said of the more subtle statement of a
vintage piece of clothing over a flashy logo in a
pandemic world.
As Farra wrote, "In a difficult year that's seen staggering
unemployment and countless shuttered businesses, the
shift toward vintage and secondhand could come down
to a desire for less-conspicuous fashion."

So, you're excited about your next, or maybe first DO THIS BEFORE
photoshoot? I get it. This is one of the fun parts of being YOUR NEXT
an entrepreneur. You get to show off your products, PHOTOSHOOT
services and yourself. Plus, it's one step closer to
selling. Oh, there's content for the gram - how could we THE ULTIMATE PHOTOGRAPH
could forget that!
GUIDE By Editorial Staff
Whether you are starting out, going through a reset or Photo by LEISARA on Unsplash
rebrand, it's important to understand what you want to
communicate and how every element of that shoot ties The team you put together for your shoot is extremely
back to a bigger vision. I can't tell you how many times important. It's not just about hiring any photographer,
I've seen founders rush into a shoot and miss the mark. stylist or makeup artist to get the job done. You have to
Content requires time, money and resources so it's see if they can they deliver on what you want to
important to be strategic. While this seems simple, this communicate. Do they understand your aesthetic and can
is where a lot of people end up creating content that is help create content that reflects it. Do they work in your
off brand or doesn’t match up with their vision. business category and have a portfolio to do so.
As you hone in on what your brand looks like, it's
To help you gain some additional clarity, here are a few important to ask yourself these questions and get clarity
questions to ask yourself: around your vision to have content that works for you.
What's Your Aesthetic Vision For Your brand?

Simply put, what do you want to communicate about
your brand and how are you visually articulating this? Is
your aesthetic vision clear?
For example, people try to tell me that they are creating
a luxury brand, but their content isn’t discerning. I
understand that luxury is subjective in 2021, but there
are certain types of images that communicate a luxury
feel. When it comes down to creating content, you have
to support what you are saying and the visuals need to
match.

Do You Really Know Your Customer & Audience?
Do you know what shoes your customer wears or what
their bathroom looks like? What gets them out of bed in
the morning? Or, when they get sick, do they take over
the counter medicine or go straight to herbs and
wellness elixirs? These intimate questions help you go
beyond the generic target description that usually starts
with, “they’re a 25-34 city dweller” that a lot of new
entrepreneurs use to describe their potential customer.

So how does this relate to a photoshoot? Understanding
the lifestyle of your customer which includes everything
from their style, values, food preferences and more will
help you create imagery that will be relatable. Whether it's
relevant to their day-to-day world or aspirationally.
Do You Have The Right People To Help You Sell The
Dream?

CULTURAL LIFESTYLE









LOCAL FLAVOR

CANADA’S MOST
FASHIONABLE CITIES

FROM COAST TO
COAST

Vancouver

Vancouver, one of Canada’s most ethnically diverse cities, is largely filled with
colourful yet casual fashion and style. With its West Coast vibe, it has largely
influenced style all over the world. With the creation of some of Canada’s largest
retailers such as Lululemon, Vancouver has the reputation of transforming yoga pants
into a fashion essential. Aritzia, another fan favourite was established in Vancouver,
introducing chic, on-trend pieces for all fashion lovers. Some other local talent has
made a splash in the international scene such as Herschel Supply Co. with their finest
quality backpacks, bags and accessories, as we have seen their bags all around the
world.

Although Toronto Fashion Week has been cancelled this upcoming year, Canadians
should look out for Vancouver Fashion Week which is taking place from September 19
through September 25. This year along with the past 26 seasons, they will be
featuring designs from emerging designers which will be internationally covered by
the media. Vancouver continues to expand its name as a fashion hotspot

Toronto

Known as the smaller version of New York City, Toronto is notable for its large fashion
following. With chic areas like Yorkville, or more street style inspired like Queen West,
Toronto has a lot of variety when it comes to fashion styles. With large streets filled
with endless stores and a downtown Fashion District, fashion rules the diverse and
edgy streets of the 6ix. With the creation of well-known Canadian brands such as
Roots and Club Monaco, Toronto continues to grow in the fashion industry.

With the endless amount of festivals hosted in various areas of Toronto, the festival
and boho style also continues to grow and flourish. Designers like David Dixon who
are from the Toronto area, are one of the leaders in women’s fashion design. With
notable Toronto born celebrities such as Drake who have been listed as one of the
most stylish men in the world, Toronto constantly maintains its name in the fashion
world.

Montreal

Montreal is a city full of flair, style and innate fashion sense. With the modern French
feel, fashion styles seem to be more European and trendy. Montrealer’s tend to push
the fashion boundaries, mixing up styles and creating their own ones which is why
street style is quite large in Montreal. From ready-to-wear fashion to haute couture,
Montreal is a huge and diverse shopping center.

Check out Sainte Catherine Street, one of North America’s longest and lively shopping
streets for both brand names and one-of-a kind shops. Known for being based in
Montreal, brands like Aldo, Le Château, Mackage and Rudsak have all made a large
mark in Canadian fashion, as the brands have grown to become prevalent and
coveted within North America.













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show about the world's most

influential creatives who
talk about culture, fashion,

and beauty.
Listen on Spotfiy















Sensational Fragrances

Perfumery the art of making perfumes has been with us for thousands of
years. Perfume is derived from Latin ‘per fumers’ meaning through smoke.

It all began in Egypt was refined and further developed by the Romans,
Persians, and Arabs. The basics, ingredients, and methods are described by

Pliny The Eden’s Natural Historia.







The
Fashion

Week
Party
2021

Celebrate Fashion Week 2021

Book your table reservations now!