Arbonne Brand Book

Brand Book



Success Tools Training Series

It’s A Brand New Day!

The Arbonne Brand Book articulates the distinctive details and power of our brand Immerse yourself in the words and phrases that will help you describe the feeling and
to help you proudly and passionately sell Arbonne — a brand with unlimited potential experience that is Arbonne: pure products… pure lifestyle… pure joy. Then it’s up to you
whose time is now. The Brand Book is a great guide to help you better understand the to determine how this will guide your Arbonne branding strategy for your business. Make
Arbonne brand so that you can create consistent, shareable content for presentations, sure your business identity is aligned with and representative of the Arbonne brand.
flyers, social media or business tools, and ultimately share the Arbonne experience,
opportunity and products with prospects or anyone in your network. To find images that can be compliantly shared, please visit the Digital Toolkit. Some
of the images Arbonne uses are restricted for use by copyright and cannot be used
In order to remain a great brand, there must be a common purpose and a consistent in Independent Consultant created materials. Independent Consultants must use the
look and feel shared throughout the Arbonne community. The brand must have one their country specific advertising disclaimer for all advertisements, promotional items &
voice that is identifiable, such as images that when seen instantly make the viewer training materials:
think Arbonne. From the iconic tree to the Arbonne Independent Consultant logo,
consistently sharing information with the correct font, colors and messaging allows you • This material has been produced by <name of Independent Consultant>, an
to help grow Arbonne brand recognition in the most positive way. Arbonne Independent Consultant, and is not official material prepared or provided
by Arbonne.
Inside, you will find our mission statement, brand attributes, font usage, color palette
and core values that can help you represent Arbonne as it was intended to be known • Arbonne makes no promises or guarantees that any Independent Consultant will
and shared. be financially successful as each Independent Consultant’s result s are dependent
on his or her own skill and effort. Actual financial results of all Arbonne Independent
Consultants for the proceeding year are contained in Arbonne’s Independent
Consultant Compensation Summary. You may view the Independent Consultant
Compensation Summary on Arbonne’s official website at arbonne.com > Your
Opportunity > Compensation > Compensation Summary.

For more information on how to create compliant marketing and presentation materials,
please visit Advertising > BEST Training, located on The Source.

2016R02 01
©2016 ARBONNE INTERNATIONAL, LLC
ALL RIGHTS RESERVED. | ARBONNE.COM



Arbonne means beautiful tree.

First and foremost a brand is a promise. There must always
be a tangible, reliable product or service that is delivered if the
brand is going to succeed in the marketplace.

Great brands know who they are and behave as such,
consistently delivering their promise, yet constantly evolving to
stay relevant and meaningful. Great brands never sit still. They
thrive by embedding themselves in the culture and becoming
an integral part of our lives.

~ World’s Greatest Brands

In order to remain a great brand, there must be a common
purpose and a consistent look and feel shared throughout
the Arbonne community.

This book was put together to help you proudly and
passionately share Arbonne.

Why Branding

We like to think of Arbonne as a brand that
was born in Switzerland and raised in Laguna
Beach, California. Our story begins in 1980
with our founder, Petter Mørck. His dream
was to create a premium brand with a Swiss heritage
and the promise of pure, safe, and beneficial products.
By combining the best of science with the best of what
Mother Nature had to offer, Arbonne’s line of botanically
based products expanded from skincare into cosmetics
and nutritional products, all designed to help people live
healthier, happier lives. All Arbonne products are sold by a
global community of Independent Consultants, who have
chosen to operate their businesses outside the confines
of the traditional office environment. These passionate
leaders have been able to not only transform their own
lives, but the lives of countless others. And being able to
experience this Pure Transformation has joyfully brought
Petter Mørck’s dream to life for thousands of individuals.

Who is Arbonne

People are terrific.
Business is great.
Life is wonderful!

Petter Mørck

Switzerland has long been associated with
great skincare, and our founder was deeply
inspired by the superior European standards.
These included technologically advanced,
results oriented ingredients, as well as high
quality luxurious textures. Today we maintain
these standards of excellence which continue
to inspire every product we develop.



Here is a simple paragraph or elevator statement
anyone can use to describe Arbonne.

Arbonne creates an outstanding business opportunity
to transform your life and the lives of those around
you. We do this by offering pure, botanically based
ingredients in scientifically tested products, a pure
healthy lifestyle, and the pure joy of helping others.

Describe Arbonne





Arbonne transform
pure, botanically ba
in scientifically tested
healthy lifestyle, an
helping others.

ms lives through Mission Statement
ased ingredients
d products, a pure,
nd the pure joy of

The best of science and nature.







It’s not what a brand does or how it does it
that makes a brand successful. It’s Why.
Why is your belief.
Why is your cause.
Why is your purpose.

The Arbonne Why
To transform lives, making the world a
healthier, more joyful place.

The Brand “Why”

The Arbonne community is made up of powerful,
passionate trailblazers from around the world, who
share a common purpose. These are ordinary people
who have become extraordinary leaders — kind,
generous people who have a goal greater than making
money. These authentic, fun-loving individuals make up
a colorful collaborative community dedicated to helping
others succeed and live a better, more joyful life.

Looking at Arbonne from a multi-sensory perspective,
Arbonne is crisp, and clean like the Swiss Alps. Fresh,
as in fresh air… fresh cut grass… freshly fallen snow.
But Arbonne is also warm, friendly and comfortable like
a day at the beach in Southern California.

If the Arbonne brand were a person, this person would
be your best friend, a guiding light, an inspirational force
that stands by you and works with you to create the
most joyful future imaginable for generations to come.
The Arbonne brand personality reflects a beautiful
combination of the timeless virtues of both Petter Mørck
and Mother Nature.

Brand Personality

Petter Mørck Mother Nature
Kind, generous, Norwegian, Born from botanicals. A nurturing
a visionary who was definitely earth lover and protector (with a
ahead of his time. degree in science).

From the fields of nature to you.



Mother Nature, sometimes known as Mother Earth or
Earth Mother, is a common personification of nature that
focuses on the life-giving aspects of nature by embodying
it in the form of a mother. Mother Nature provides us all the
rich botanical goodness and abundance the earth has to
offer. Mother Nature also protects us from harmful elements,
while nurturing the body, mind, and soul.

Mother Nature

There are so many great words and phrases that
define Arbonne. These words can be used in
advertising, catalogues, brochures, presentations,
and of course, social media. These are words that
help in any conversation taking place about the
brand. Online or off.

Pure: free from extraneous matter. Clean, wholesome, More words... Words & Phrases

authentic, genuine, complete, without faults, perfect. Simple, elegant, vibrant, beautiful, wellness,
lifestyle, premium, real, meaningful, goodness,
Safe: tested to protect from or not exposed to any danger, risk or harm. science, smart, truthful, integrity, honest,
awesome, amazing, love.
Beneficial: producing good or helpful results or effects.
Phrases
Healthy: indicative of, conducive to, or supporting good health.
These are some phrases people can use in
Normal, naturally derived, and desirable. discussion or marketing the Arbonne brand.

Happy: delighted, glad, or pleased, as over a particular thing. Happy healthy lifestyle
Healthy is the new happy
Characterized by or indicative of pleasure, contentment, or joy. Give yourself a happiness raise
Your fire, our engine
Joy: the emotion of great delight or happiness caused by Smart is beautiful
Inspire a difference
something exceptionally good or satisfying. A source of pure delight Future friendly
or pleasure. Something or someone greatly valued or appreciated. Inspired by nature
Clinically tested
Mindful: maintains a moment-by-moment awareness Let’s make today fun
I will light up every room I walk into
of our thoughts, feelings, bodily sensations, and Living beautifully
surrounding environment. Conscious or aware of things. Your beautiful life. Pass it on.
Living proof
Transform: to change in condition, nature, or character. It’s in our nature
No looking back
A thorough or dramatic change in form or appearance. Leave it to Mother Nature
Best life now
Life-Changing: having such a strong effect A product of the product
Feeling good
that it changes one’s life. Beauty with brains
Strike a balance
Authentic: having the origin supported by The power of giving back

unquestionable evidence. Accurate, real, reliable.

Green: committed to the well-being of the environment.

Youthful, vigorous.

Confidence: full trust, belief in the powers, trustworthiness,

or reliability of something. Certitude, assurance.

Botanical: a substance pertaining to, or derived from plants.

Botanicals can be used in nutrition as food supplements.

Lead: to serve as a channel for. To guide something

or someone along a way.

Community: a feeling of fellowship with others, as a result of

sharing common attitudes, interests, and goals.

Aspirational: A strong goal, aim or ambition to better something.

Essential oils, not synthetic.



Our unique aa logo stands for the Arbonne Advantage.
We have this advantage because we are at a point in
time when our products have been scientifically tested
to produce unparalleled results. Our diverse group of
Independent Consultants from around the globe has also
proven that by transforming their lives and the lives of others,
they are making the world a happier, healthier place.

The Arbonne Advantage has several parts:

Pure Products

Pure Lifestyle

Outstanding Leaders

Unparalleled Community

Proven Business Model

Incredible Compensation Plan

The Arbonne Advantage

Pure. Safe. Beneficial.™



Pure Transformation is a movement that continues to grow
every day. It begins with our individual journey to become
the best version of ourselves, to change our lives, to do
more and be more than we ever imagined. Once we join
the Arbonne community, we become happier, healthier,
stronger, more able. And we use this ability to help others
to transform their lives in the same way — because
the more we share it, the bigger it becomes. And the
possibilities are endless.

Three Traits That Differentiate Arbonne
These are the differentiating traits everything relating to
the brand should fit under. These are the traits that keep
the brand relevant and authentic.

Pure products… pure lifestyle… pure joy

Pure Transformation

From the ocean’s natural ingredients to you.



To develop, produce and market Arbonne skincare and
related products that are unparalleled in quality, purity,
safety and beneficial results.

What was true in 1979 still holds true today and will
continue to hold true into the future.

Let’s get the facts. Arbonne products are pure, safe, and
beneficial. So what exactly do we mean by that? We are vegan
certified. Kosher. Gluten-free. No GMOs. Why? Because we
have proof it’s not always what’s in your products, it’s what’s
not in them. We focus on creating state-of-the-art products,
not fancy packaging. We have a living, breathing ingredient
policy that focuses on always improving the quality of every
product we produce. This means we constantly challenge
what we make, how we make it, and the results of our
efforts. Our breakthrough products center around the best of
science and nature. We have discovered that pure, botanically
based ingredients and products that are clinically tested
can provide unparalleled results. These results are often so
dramatic and convincing that they turn skeptics into believers.
We are exceptionally proud of turning a before picture into an
after picture that no one ever thought possible.

Statement of Purpose 1979



Botanically based ingredients in scientifically tested products.

A Pure, Healthy Lifestyle

Healthy is definitely the new happy. A pure, healthy
lifestyle is important through every stage of our lives.
This has become a highly researched and credible
fact. That’s why we are determined to always find more
ways to constantly improve all our nutritional products
and create state-of-the-art new ones like Arbonne
Essentials® Greens Balance and PhytoSport™. These
ground-breaking products have proven to help people
around the world change their lifestyle and lead a
happier, healthier life every single day.

A Pure, Healthy Lifestyle

The Pure Joy of Helping Others

Every time a new person uses an Arbonne product or
decides to become part of the Arbonne family, lives are
changed. Yes, people are making a better living, but
people are also living the life they’ve always wanted.
They are happier. They are healthier. They are more
determined than ever to pass this gift on to others.
And when they do, the joy spreads, adding fresh,
new, incredible power to the Arbonne community.

Pure Joy