Arbonne Brand Book

Healthy is the new Happy.

The Arbonne community is unique in that more teachers, lawyers, nurses, accountants and
moms have found a way to not only transform their lives, but to play a vital role in transforming
the lives of countless others. The pure joy and happiness that results from being able to
change the lives of so many individuals and their families puts a never-ending smile on the
faces of all our amazing Consultants.

Your Beautiful Life. Pass It On.

The relationship between the Arbonne Home Office in
Irvine, California, and our community of Independent
Consultants is quite unique. We make it our priority to
provide every single Consultant with every single tool
needed to succeed. So back and forth we go every
day with everyone growing in the process. The result
is a thriving community perfectly positioned for an
exceptional future.

Your Fire. Our Engine.

Green and growing.





Earth-friendly packaging. Please recycle.

We formed the Arbonne Charitable Foundation because
we have the power through our group of Independent
Consultants to help others. We have the strength in our
leaders to truly make a difference in the world. By helping
to build the confidence and self-esteem of teen girls and
boys, we are striving to transform not only these precious
young lives, but our future. And we are well on our way.
We have raised over 3.5 million dollars and touched the
lives of over 90,000 teens.

The Power of Giving Back

Change Starts With Me

These are the words that help define the look and
feel of the brand. These three words can be used as
a screen to help us judge if something is “on brand”
or not. These words can help us make decisions and
choices concerning the messaging, as well as the
future of the brand.

Simple • Elegant • Joyful

Brand Attributes

Simple Elegant Joyful
Easily understood or done, Pleasingly graceful and stylish in A feeling expressing or causing
presenting no difficulty, appearance or manner. Tastefully great pleasure and happiness.
not complex. Straightforward. fine or luxurious in dress, style or Enjoyable, lighthearted, upbeat,
Unpretentious. Pure. design. Displaying effortless beauty. satisfying. Sunny and in good spirits.

These are the beliefs that all of us at Arbonne are
passionate about and live by every day.

• Create a joyful thread of creativity, collaboration and innovation
that runs through every part of managing your business.

• Promote balance and live a pure, healthy lifestyle that
encourages others to do the same.

• Support the Arbonne products and culture with knowledge
and relentless passion.

• Lead by supporting others with professionalism, compassion,
respect and integrity.

• Strive to be resilient with a willingness to persist despite
failure or opposition.

• Unite the Field and the Home Office into one purpose-driven family.

• Help secure a sustainable future, by leaving the earth better than
we found it.

• Love your job and find joy in what you do every single day.

Core Values

The Arbonne Consultant
OPENS opportunities to everyone who seeks to better themselves
EMPOWERS others to paint a vision of success and reach their full potential
CELEBRATES strengths
LEADS by example
BELIEVES in the positive intentions of others
TEACHES abundance through grace, humility, generosity and love
SUPPORTS the Arbonne culture and products with knowledge and passion
UNITES the Field and the Home Office into one purpose-driven family
EXHIBITS professionalism with thoughtfulness, character and integrity
SHOWS kindness, sincerity and gratitude each and every day
ENGAGES in a lifelong journey of personal growth and development
STRIVES to leave the earth a better place

The look of a brand defines the brand in the hearts But Mother Nature also boasts some beautiful more muted
and minds of our brand advocates. shades of red, blue, yellow and purple. The Arbonne colors
are the colors of life, the colors of nature. These colors are
The colors of Arbonne are the colors and shades of nature natural, earthy, and have a sense of authenticity, elegance,
— a botanically inspired palette that ties perfectly into the and sophistication.
ingredients found in all of our products.
Stepping into the future, a silver or muted grey blue can be
Green is the prominent color that defines the brand, as it is representative of the the brand as well. A clear, see-through
the color that represents lush and thriving botanicals, as look can also represent the Arbonne brand — because
well as growth. Green as a color stands for well being and sometimes it’s not what’s in our products, but what’s
a friendly environment. It represents nature, safety, honesty not. When you can see through something, it becomes
and optimism, all traits that align with the Arbonne brand. transparent because there is actually nothing to hide.
Green is also associated with harmony and freshness. In
the business world, green is the color that is used to relax
people as it is considered easy and calm.

White is the palette we most frequently paint the Arbonne
colors on. It represents purity and cleanliness, like fresh
driven snow on the mountaintops of Norway. White also
represents innocence and simplicity, as well as the color
most often used to communicate “newness.”

Color Palette

The Arbonne Advantage has two sides: our superior culture of compliance by empowering our Independent
products and a life-changing business opportunity. The Consultants with the tools they need to build successful
“double a” mark consists of two elegantly connected and sustainable businesses for the long term. Together with
lowercase a’s, using design and aesthetics to convey our Independent Consultants, we are striving to transform
the duality of the Arbonne Advantage uniting to form one the Arbonne journey of each unique individual, for their long
extraordinary brand. term success, so that we may all strive to improve the lives
of others. Contact us at BEST.arbonne.com.
A logo is the embodiment of the brand. It is the brand
simply summed up in one tiny, neat little package. The .5x
“bug logo” forms the central part of our corporate identity
and must be treated with the care and respect it deserves. x
It should be clear and prominent on all communications
to our external audiences. It must not be manipulated,
changed or modified in any way, on any occasion. The
Arbonne logo, and all of its variations, must at all times have
the clear space that is specified on this page — a minimum
area of breathing room around the logo that allows it to
breathe and shine.

It is essential for everyone to help protect the integrity and .5x .5x
trademark of the Arbonne brand. So if you are planning .5x
on printing the Arbonne logo on any merchandise, please
contact B.E.S.T. The Business Ethics Standards Team
stands for transparency, sustainability and consumer
protection. We champion ethical practices and a

The Logo

Like our products and packaging, our primary color
is green. It is the color of nature, symbolizing growth
and balance. We design our product packaging with
a vast array of colors, but our official company brand
will always be green.

Color Me Green
Although our primary color is a beautiful green, on
occasion we need to lighten up. When designing with
large color blocks, it is best to use the lighter version
of the Arbonne green PMS 363C. Smaller areas of
green and our logo should always use our standard
PMS 364 C.

The New Black
True black is a little harsh for a brand that proves to
be simple, elegant and vibrant. We use an 80% black
to beautifully accent our wonderful greens or PMS
Cool Gray 11C. We believe that 80% is the new black.

PACNCoMRToYGHOlKBE G XN#rE a®y0.108.410#..85864C0.59615b The Brand Color
PA3N6CM3RTYGHOKCBE XN#E ® 757.2444.1a.1830b920.4c.84
PA3N6C4MTRYGOHCKBE NX #E ® 747.3342.19.1170860.24.9119

Arbonne has a Swiss heritage, so of course our design style
and use of typography would follow. Simplicity is part of
our brand message. Helvetica was selected because it has
a neutral, sans serif design which allows our brand colors,
products and photography to shine through a multitude of
marketing collateral both online and offline.

Always Helvetica
The primary typeface should be used for all printed and online
material. Helvetica Neue LT Std is a sans serif typeface with
Swiss heritage that is available in a wide family of weights and
styles. It works well when used small and also has impact at
larger sizes. Our standard body copy is Helvetica Neue 45
Light. Our standard bold callout is Helvetica Neue 65 Medium.

Unless You Need Arial
For some documents, such as PowerPoint presentations, Word
documents and email, the typeface Arial may be substituted
for Helvetica Neue. Other typefaces may be used as graphics
only when creative concepts require them, only when they are
critical to the authenticity of a specific art direction, and, with
few exceptions, only when they take the form of headlines.

You can purchase these fonts online at myfonts.com.

The Font





Pure Products  •  Pure Lifestyle  •  Pure Joy  •  Pure Arbonne

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