CMAHLAIYNSIAA
ENTREPRENEURS
2018 VOL . 03
BILINGUAL 双语 RM 8.80 WM RM9.90 EM
马来西亚内政部 KDN 出版准证
PP19283/01/2018 (034835)
杨美盈部长
YB YEO BEE YIN
马来西亚能源、科学、科技、气候变化及环境部长
MINISTER OF ENERGY, SCIENCE, TECHNOLOGY, ENVIRONMENT
AND CLIMATE CHANGE
马中合作新亮点
新能源 新科技
New Highlights Of Malaysia-China Cooperation
New Energy New Technology
专访杨美盈部长 部长专访
马来西亚能源、科学、科技、气候变化及环境部长
峇吉里国会议员
马中在绿色能源领域合作前景广阔 2018_VOLUME 03
马来西亚509大选，实现首次政党轮替，希望 亿立方米，而根据马来西亚天然气协会，它
联盟获取中央执政权，而马中合作在新政府 最多能供使用40年。
的推动下，在一些新的领域，也期望展开更
全面与深入的合作。 而15年后，又或40年后，没有天然能源的
马来西亚，又能依靠什么？这也是能源，科
新政府首相马哈迪在八月份实现二度拜相后 学，科技，气候变化及环境部长杨美盈所担
对中国的首次访问，在访问期间，马中双方 忧的。在杨部长的书《政治on不on？》中提
达成在众多新旧领域的全面与深入合作，包 到两种方式可以解决能源枯竭的问题，一是
括智能新科技，绿色能源，农业，旅游等 投资新的油田和基础设施；二是投资可再生
领域。 能源。在杨部长，509大选后施政初期，就马
来西亚能源问题提出了一个宏观架构与目
而在能源领域，马来西亚的能源现状是截至 标，即预计2025年至2030年，把再生能源的
2015年，马来西亚的能源供应有70%来自天然 发电量，从现有的2%提升至20%，在专访杨部
气与原油，在过去的20年，石油和天然气占 长中，杨部长在接受《马中企业家杂志》专
据了马来西亚的国内生产总值的大约五分之 访时说：“我们要提升可再生能源的发电，
一，它也是政府的主要收入来源。而天然资 要让供给用户的总电量中，有20%是可再生能
源都是有限的，马来西亚被证实的石油储备 源发电，有另外20%是水利发电，剩余60％是
总量为36亿桶，平均每天所生产的石油为60 石油类天然能源发电，这样的比例，提供给
－65万桶，按照这样的储备量和生产速度， 用户的电费就不会受到市场石油价格变动的
马来西亚将会在约15年内耗尽石油储备。对 波及，电费维持在政府可控的平稳范围内”。
天然气来说，马来西亚已被证实拥有1兆1830
MALAYSIA CHINA ENTREPRENEURS 1
MINISTER’S INTERVIEW 在这样的宏观构架与目标下，能源，科学，科
技，气候变化及环境部（以下简称能源部），陆
2018_VOLUME 03 续出台了一些新的政策，如“电网平价”，也就
是可再生能源的发电成本，与现有的电网（以
煤，油或天然气发电为主）相同或更低。而这一 杨美盈部长的新作《政治on不on？》
概念，早在杨美盈部长身为反对党时，就提出的
概念计划，当时，在她的书中，这样表述：世界 而中国在绿色能源领域有着多年的科技创新与实
大约三分之二的地区，将会在接下来的数年内达 际市场运营，当我问道：“YB，就中国与马来西
到“电网平价”，也就是说，可再生能源生意已 亚在绿色能源合作领域，有怎样的前景？”杨部
经不再只是用来拯救世界或反抗气候变化等自我 长肯定地说：中国在绿色能源方面，其多样性，
感觉良好的生意了，它是有利可图的。 科技创新，以及市场价格方面都占有优势，我们
在杨美盈部长施政初期，就把她对马来西亚未来 十分希望可以和中国就可再生能源领域，展开全
能源构想的蓝图付之于行动。在”电网平价“这 面及深入的合作。”
方面，能源部出台措施鼓励民众使用太阳能板发
电，对此杨美盈说：“太阳能用户以每千瓦时31 同时杨部长欢迎中国有关绿色能源的企业来到马
仙的价格，出售多余的太阳能予国能，惟却以每 来西亚投资建厂，来到马来西亚投资建厂有两个
千瓦时超过50仙的价格购电。所以我们已经决 好处，杨部长对我分析道：“鉴于中美贸易战，
定，从（2019年）明年1月起，售电和购电的价格 中国企业选择在马来西亚投资建厂，就可以避免
不再存有差异。” 受到中美贸易战的波及；其次，可以把马来西亚
作为东南亚绿色能源在生产和科学科技的中心，
在绿色能源领域，杨部长属于专家型的领导人特 以辐射东南亚其他国家。”
质，在剑桥大学获得化学专业的硕士学位，并在
美国某著名的石油公司工作数年，所以在能源领
域，有独到的专家视野，并为其能源部部长提供
可依靠的数据理论框架，使其宏观政策更具有可
操作实用性。更重要的是，她对国家的情感，在
她的书中，有这么一段描写，让我十分感动，她
说：“每年的雪州缺水治水，我都整夜难眠”，
当时她是雪州的州议员。
本刊总编辑马岩岩博士(左)专访杨美盈部长
2 MALAYSIA CHINA ENTREPRENEURS
An Interview With YB Yeo Bee Yin 部长专访
Minister of Energy, Science Technology, Environment and Climate Change
Member of Parliament for Bakri in Johor
POTENTIAL COOPERATION IN THE FIELD OF GREEN ENERGY 2018_VOLUME 03
BETWEEN MALAYSIA AND CHINA
Pakatan Harapan alliance scored historic victory resources are limited. Malaysia holds proved oil
and heralded the first regime change in Malaysia's reserves of 3.6 billion barrels and records daily
history on 09 May this year. Under the impetus production rate of 600,00~650,000 barrels.
of the new government, Malaysia and China Based on the current oil reserve and production
expect more comprehensive and in-depth speed, Malaysian oil reserve may run out in 15
cooperation in the new areas. years. While for natural gas, Malaysia reserves is
Tun Dr Mahathir Mohamad who returns for a at 1.183 trillion cubic meters. According to the
second stint as the new Malaysian prime minister Malaysian Gas Association, it can be used for up
paid an official visit to China in August. During to 40 years.
the visit, both countries have reached mutual To tackle the energy issue of Malaysia, she
understanding in advancing cooperation in proposed a macro structure and target,
various areas, including smart new technology, which are expected to increase renewable
green energy, agriculture and tourism. energy portion of total energy generation
In the energy sector, as at 2017, 70% of from the existing 2% to 20% by 2030. In the
Malaysia’s energy supply comes from natural gas interview, Minister Yeo highlighted to me,
and crude oil. In the past 20 years, crude oil and “We want the country’s electricity generated
natural gas have accounted for nearly one-fifth from renewable energy to be increased, in
of Malaysia's GDP. It is also the main source of supplying electricity to the users, 20% can be
income for the government. But the natural generated from renewable energy, 20% is
generated from hydropower while the
MALAYSIA CHINA ENTREPRENEURS 3
MINISTER’S INTERVIEW remaining 60% is from oil-based natural Minister Yeo is an expert in the field of green
energy power. At this ratio, the electricity energy. She has a master's degree in
2018_VOLUME 03 charges provided to the users will not be Advanced Chemical Engineering from
affected by changes in oil market prices while Cambridge University and had worked in a
the electricity costs will remain within the well-recognized oil company in the United
government's controllable range." States for several years. From there, she has
Under such macro structure and target, the developed a unique expert vision in the field
Ministry of Energy, Science, Technology, of energy which helps to provide her a data
Environment and Climate Change (MESTECC) theory framework that can be relied upon to
has successively announced new policies make her macro policies more operational
such as “grid parity” which refers to an and practical. More importantly, her feelings
situation where an alternative energy source about the country, in her book, have such a
can generate power at a levelized cost of description, I am very touched, she said: "
electricity that is less than or equal to the The water issue in Selangor has made me
price of purchasing power from the electricity hard to fall asleep every year”, at that time
grid (mainly based on coal, oil or natural gas). she was still a state legislator of Selangor.
This concept has been promoted by the China has many years of technological
Minister as early as when she was still a innovation and actual market operations in
member of opposition party. In her book, she the field of green energy. When I asked: “YB,
stated that around two thirds of the world what are the prospects for China and Malaysia
should reach grid parity in the next couple of in the field of green energy cooperation?”
years. In other words, the renewable energy She answered with certainty: China has many
business is no longer just about saving the to offer in green energy field, in terms of
world and fighting climate change – it is a diversity, technological innovation, and
profitable one. market price, we are very eager to work with
In the early days of her administration, she China on renewable energy.
put her blueprint for Malaysia's future energy At the same time, Minister Yeo welcomed
concept into action. On “grid parity”, Chinese green energy companies to invest
MESTECC has introduced measures to and build factories in Malaysia. When
encourage people to use solar panels to discussing the advantages about investing in
generate electricity. Minister Yeo said: Malaysia. she analyzed to me: "In view of the
“Currently, solar power producers are selling US-China trade war, by choosing to invest and
excess electric to TNB at 31sens pkwh (per build factories in Malaysia, the Chinese
KiloWatt per hour) compared with purchasing company can avoid the pain from the US-
electricity at about 50sens pkwh. So, we have China trade war. Secondly, Malaysia can be
decided that starting Jan 1 next year, there positioned as green energy center for
will be no difference in sale and purchase production, science and technology in
prices of electricity.” ASEAN, so to radiate outward across other
countries in ASEAN."
4 MALAYSIA CHINA ENTREPRENEURS
MALAYSIA CHINA ENTREPRENEURS / 2018_VOLUME 03 目录目录 CONTENTS
部长专访：杨美盈部长 1 专栏：拿督李中平 35
马中在绿色能源领域合作前景广阔 6 获“金鹰奖”认可 中资企业可提升大马中小企业
Minister’s Interview YB Yeo Bee Yin Column : Dato Keith Li
Potential Cooperation In The Field Of Green Energy China Companies can help to develop local SMEs
Between Malaysia And China
马中友好合作：海鸥寄托文化产品，共通共建 37
白天大使：中马关系进入历史新时期 马中关系，搭乘助推“一带一路”
Bai Tian: China-Malaysia Ties Have Entered A New Era Special Column : Hai-O tightening relationship with China through
Belt & Road Initiative
专栏：拿督斯里阿兹曼 10
愿为促进马中友好做出更多努力 41
45
Columns : Datuk Seri Azman Ujang 马中友好合作：宜美集团 48
Bernama Chairman committed to promote Malaysia-China relationship 品质+热枕 自然美的完美方案 51
56
中企印记：华为引领智能新科技 12 Special Column : E Beauty Group 59
Our perfect solution to natural beauty
Footprint Of China Company: Huawei
A leading global ICT solutions provider 专题：莱恩 大卫 马中文化的交融与共生
专栏：马岩岩博士 马中合作新契机 16 Column : Rian David
Encore Melaka -Unique collaboration combining art,
Column: Dr. Ma Yanyan architecture and technology
New opportunities for cooperation between Malaysia and China
专栏：梁才德 沙巴成中国游客新宠
专栏：孔金磊博士 马中合作新亮点-新能源汽车 20
Column : Liang Cai De
Column: Dr. Jinlei Kong Sabah, Malaysia is thriving thanks to Chinese tourists
New energy vehicle technology
美丽中国：2018老绍兴 醉江南
中企印记：西安隆基 高效单晶光伏领导者 22
Beautiful China: Vintage Shaoxing
Footprint Of China Company : LONGi, Efficient Monocrystal PV Leader
美丽中国：六朝古都 魅力南京
26
专栏：2018年中国援助培训马来西亚同学会招待会 Beautiful China: The Charm of Nanjing
The Ancient Capital of Six Dynasties
Column : China Aid Alumni Malaysian Association Reception 2018
专栏：钟大荣博士
中企慈善活动：大马工银福利院献爱心 29 加强马中新能源产业合作推进人与环境和谐发展
CSR Of China Company : Column: Dr. Zhong Darong
ICBC Malaysia provides support to underprivileged children
法律专栏：黄祯辉律师(查理),任倞律师 61
中企印记： 31 简析外资在大马投资可能存在的法律风险及优惠政策
南航与马中企业家联合会签署大客户协议 Legal Column: Charlie Ng Zheng Hui, Leon Ren
Legal Risks and Preferential Policies Along Foreign Investment
Footprint Of China Company : in Malaysia: What You Need to Know
PUCM signed corporate agreement with China Southern Airlines
Publication Committee 出版商 Publisher 承印商 Printing
荣誉顾问 Honorary Advisor 拿督马吉德 Datuk Abdul Majid Ahmad Khan GTC Seri Holdings Sdn Bhd ( 960177-T) KB INNOVATION SDN BHD (1263005-H)
No.32A-2, Jalan Dwitasik, Dataran Dwitasik,
A2,2nd Floor, Excella Business Park , Bandar Sri Permaisuri, 56000 Kuala Lumpur.
荣誉顾问 Honorary Advisor 张倩烨 Qianye Zhang Jalan Ampang Putra, Taman Ampang Hilir, T : 03-9173 3333 F : 03-9173 6655
55100 Kuala Lumpur, Malaysia.
Email: [email protected] Web: www.gtcgroup.my E : [email protected] / [email protected]
法律顾问 Legal Advisor 李素桦律师 Alice Lee Sok Wah
荣誉顾问 Honorary Advisor 莱恩 大卫 Rian David 请在以下地点阅购 Available at :
荣誉顾问 Honorary Advisor 王大玮 David Wang
社长 Publishing Chairman 拿督李中平 Dato Keith Li
总编辑 Chief Editor 马岩岩博士 Dr. Ma Yan Yan
助总编 Assistant Chief Editor 黄祯辉 Charlie Ng Zheng Hui
助理编辑 Assistant Editor 韦劼妮 Jennifer Wee
排版设计 Designer 郭汶浚 Owen Kwek Wen Jun
COLUMN
2018_VOLUME 03
白天大使:中马关系进入历史新时期
9月28日，吉隆坡国际会展中心举办《共建美好未 在改革开放为主题的第一章中，用近100张珍贵的
来》图片展，中国驻马来西亚大使，白天大使， 图片记录了中国改革开放以来各个时期的重大事
出席此次图片展并担任致词嘉宾，他感谢出席的 件和瞩目成就。中国从1978年排名第十的经济
主宾国际贸易与工业部长拿督雷京对中马友好以 体，发展成为现在世界第二大经济体、第一大工
及使馆工作的大力支持。也要特别感谢马中文化 业国、第一大货物贸易国、第一大外汇储备国。
艺术协会丹斯里古润金会长及协会的各位同仁为 白天大使表示自己还记得改革开放初期，中国新
成功举办此次展览所作的努力。 婚夫妻都时兴购买“老三样”——手表、自行
车、缝纫机。而现在，人们谈论的早已是人工智
图片展选取了约200幅珍贵照片，涵盖了改革开放 能、无现金社会和云计算。去年，北京外国语大
40周年、“一带一路”倡议5周年和中马建交40周 学面向20个国家的年轻人做的调查显示，高铁、
年三个重要主题。这些照片和往事刻画了中国社 移动支付、共享单车和电子商务成了他们最想从
会和人民生活的变迁，呈现了中国的发展为世界 中国带回本国的技术。通过改革开放，中国实现
带来的机遇，回顾了中马建交44周年走过的非凡 了从封闭半封闭状态到全方位开放的伟大历史转
历程。白天大使说：“各位不妨放慢脚步，驻足 折，走出了一条符合中国国情的、让一个十几亿
欣赏，当你与这些照片面对面时，一定会身临其 人口的发展中大国摆脱贫困、加快实现现代化的
境，感受时代变化的沧海桑田。” 发展道路。
6 MALAYSIA CHINA ENTREPRENEURS
白天大使继续说道““一花独放不是春，万紫千 程，也为各自国家和人民带来实实在在的好处。 专栏信息
红春满园。” 如果世界上只有一种花朵，就算这 当前，中马关系正处于新的重要历史方位，中国
种花朵再美，那也是单调而不可持续的。坚持改 正努力实现“两个一百年”奋斗目标，马来西亚 2018_VOLUME 03
革开放的中国发展起来了，但我们不能也不愿只 开启了建设“新马来西亚”征程。两国合作潜力
顾自己、独善其身。在各国相互依存、利益交融 巨大，发展前景广阔。双方可以共建“一带一
的全球化时代，在谋求自身发展中促进各国共同 路”为契机，通过合作分享发展机遇，推动亚洲
发展才是可持续发展之道。正是从这个角度出 振兴和世界进步繁荣。历史是最好的教科书。相
发，中国提出“一带一路”倡议，希望通过发展 信大家能从展出的历史图片中，回顾中马两国风
这个共同诉求，凝聚沿线各国的力量，整合资 雨同舟、携手发展的点点滴滴，并从中撷取力
源，推动各国经济发展和亿万人民的民生改善， 量、汲取智慧，推动中马关系获得更大发展，让
实现共同繁荣。经过5年的发展，越来越多的沿线 两国和两国人民共享发展成果，共建美好未来。”
国家感受到“一带一路”给当地带来的红利，认
为“一带一路”建设有助于推动世界经济更加均 最后白天大使表示：“主办方选取了尽可能多的
衡、包容和可持续发展。” 图片，希望把中国国内发展、国际合作和中马友
好全面地呈现给观众。但这些所能展示的终究是
在中马关系方面，白天大使说：“马来西亚是中 一小部分。我们希望通过这次展览为马来西亚民
国传统友好邻国，它既是古代海上丝绸之路的重 众打开一扇面向中国的窗口，推动大家今后更多
要一站，也是最早支持、参与“一带一路”合作 地关注中国、亲近中国，了解和支持中马友好。
的周边国家之一。建交44年来，中马友谊之树茁 百闻不如一见，我也诚挚欢迎更多马来西亚朋友
壮成长，根深叶茂，硕果累累。两国在相互尊重 亲自到中国走走看看，实地感受中国发展变化，
和理解的基础上建立了牢固的政治互信，以实现 体会中国人民对马来西亚的友好情谊。他预祝此
共同发展为目标开展了形式多样的互利合作，两 次图片展取得圆满成功，祝愿中马各自的国家发
国人民在患难与共和真诚互助中结下了深厚的兄 展不断取得新成就，祝愿中马友谊在不断增进的了
弟情谊。两国的友好合作有力助推了各自发展进 解中得到升华，中马合作的未来更加绚丽多彩！”
MALAYSIA CHINA ENTREPRENEURS 7
COLUMN
2018_VOLUME 03 BAI TIAN: CHINA-MALAYSIA TIES HAVE ENTERED A NEW ERA
In conjunction with the opening ceremony of “the world; and how China and Malaysia relations have
40th anniversary of China’s Reform and Opening evolved over the past 44 years. The ambassador
up photo exhibition” in KLCC Kuala Lumpur on suggested: “You may slow down your steps to
28th September 2018, China's ambassador to appreciate. When you face these photos, you will
Malaysia Bai Tian thanked International Trade and feel being there and feel the changes of that era”.
Industry Minister Darell Leiking for his support to In the first chapter of the theme of Reform and
the work of the Chinese Embassy and Malaysia- Opening Up, nearly 100 precious pictures were
China Friendship Association. The ambassador selected to record the major events and
also thanked the president of Malaysian Culture achievements of various periods since China's
and Art Association Tan Sri Dato' Koo Yuen Kim and reform and opening up. From the tenth economy
his association members for their efforts in in 1978, China has developed into the world's
successfully hosting the exhibition. second largest economy, the largest industrial
About 200 pieces of valuable photos were country, the largest cargo trading country, and the
presented covering three themes, namely the largest foreign exchange reserve country. The
40th anniversary of China’s Reform and Opening ambassador recalled that he still remembers the
Up, the 5th anniversary of the “Belt and Road” early days of reform and opening up, and that
Initiative and the 44-year-long diplomatic relations Chinese newlyweds are fashionable to buy "Three
between China and Malaysia. These photographs Big Things " - watches, bicycles, sewing machines.
and past events portrayed the changes in Chinese Now, people are talking about artificial intelligence,
society and people's lives; how China’s development cashless society and cloud computing. Last year,
has brought impacts and opportunities to the a survey conducted by Beijing Foreign Studies
8 MALAYSIA CHINA ENTREPRENEURS
University on young people from 20 different beneficial cooperation with the goal of achieving 专栏信息
countries showed that high-speed rail, mobile common development. Brotherhood has been
payments, shared bicycles and e-commerce are built in facing adversity and on basis of sincerity 2018_VOLUME 03
the technologies they most want to bring back and mutual assistance. The friendly cooperation
from China. Through reform and opening up, between the two countries has greatly promoted
China has achieved a great historical turning point their respective development processes and
from a closed semi-closed state to an all-round brought tangible benefits to their respective
opening. It has embarked on a development path countries and people. Currently, China-Malaysia
that is in line with China's national conditions and relations have entered into a new phase. China is
allows a developing country with a population striving to achieve the goal of "two 100 years", and
of more than one billion to visit poverty and Malaysia has embarked on a journey of building
accelerate modernization. "new Malaysia." The two countries have great
The ambassador continued to say, " If there is only potential for cooperation and broad prospects for
one kind of flower in the world, even if the flower development. Both sides can view the "Belt and
is beautiful, it is monotonous and unsustainable. Road" as an opportunity to share development
China, which insists on reform and opening up, has opportunities through cooperation and to
developed, but we cannot and will not be willing promote Asian revitalization as well as world
to care for ourselves and be independent. For the prosperity. History is the best textbook. I believe
interdependence and interests of all countries and that from the historical pictures on display, we can
in the era of global integration, the right way is to review the hardships and difficulties of China and
promote the common development of all Malaysia; draw on the strengths and wisdom to
countries while pursuing their own development. promote greater development of China-Malaysia
It is based on this perspective, China proposes the relations; and let the two countries and the two
“Belt and Road Initiative” and hopes to gather the peoples share development results and build a
strengths and resources from the countries along better future."
the line to promote the economic development of Finally, the ambassador said: "The organizers have
all countries and to improve the people's selected as many pictures as possible, hoping
livelihood of hundreds of millions of people, so as to present China's domestic development,
to achieve common prosperity. After five years of international cooperation and China-Malaysia
development, more and more countries along the friendship to the audience. But what these can
route feel the dividend brought by the “Belt and show is a small part. We hope to pass this. The
Road” to the local area and recognizes that “Belt exhibition opened a window for the Malaysian
and Road” will help promote a more balanced, people to understand China, and hoped everyone
inclusive and sustainable development of the to pay more attention to China, close to China in
world economy. the future and to to understand and support
In terms of China-Malaysia relations, the ambassador China-Malaysia friendship. It is better to see more
said: "Malaysia is a traditional friendly neighbor of than one. I sincerely welcome more Malaysian
China. It is an important stop for the ancient friends to go to China personally. Take a look and
Maritime Silk Road and one of the earliest feel the development of China and experience the
countries to support and participate in the Chinese people's friendship with Malaysia. The
"Belt and Road" cooperation. The tree of Sino- ambassador wished the photo exhibition a
Malaysian friendship has grown vigorously and complete success and wished that China and
deeply rooted in fruitfulness and fruitfulness. The Malaysia's respective countries will continue to
two countries have established strong political achieve new achievements and wish the friendship
mutual trust on the basis of mutual respect and between China and Malaysia is constantly improving.
understanding and carry various forms of mutually The future of China-Malaysia cooperation will
definitely be more colorful!"
MALAYSIA CHINA ENTREPRENEURS 9
COLUMN 拿督斯里阿兹曼
马来西亚国家新闻社（马新社）主席
愿为促进马中友好做出更多努力
2018_VOLUME 03 马来西亚国家新闻社（马新社）主席阿兹曼 出努力。
10月26日会见到访的马来西亚中国企业家联
合会（PUCM）代表时表示，愿与更多的中国 马来西亚中国企业家联合会总会长李中平表
企业和社团交流，共同为促进马中友好做出 示：“很荣幸带领联合会的中国企业家代表
更多努力。 拜访马新社。中马友好大势所趋，虽然目前
面对一些局部的困难，但是不会影响两国关
阿兹曼首先代表马新社欢迎在马的中国企业 系的正常发展。”
家到访。他说：“PUCM是马新社第一个正式
接待的在马中资商会，马新社非常愿意跟在 李中平总会长说：“现阶段，中马两国可以
当地的中国企业多接触，多交流，并通过马 在更多领域进行合作，比如绿色能源、高科
新社的报道让更多的马来西亚人了解中资企 技、农业和IT产业等，在未来能与马新社进
业，促进两国的经贸交流与合作。” 行更多的交流与合作，将两国企业互动的正
能量传递给更多人。”
他继续表示，作为媒体人，我们有义务这样
做，也希望在未来能跟更多的在马的中国企 最后双方一致同意在2019年共同联办庆祝马
业和社团互动合作，共同为促进中马友好做 中建交45周年等系列活动。
10 MALAYSIA CHINA ENTREPRENEURS
Datuk Seri Azman Ujang
The chairman of the Malaysian National News Agency
BERNAMA CHAIRMAN COMMITTED TO 专栏
PROMOTE MALAYSIA-CHINA RELATIONSHIP
The chairman of the Malaysian National News Agency, well as make joint efforts to promote Malaysia-China 2018_VOLUME 03
(BERNAMA) Datuk Seri Azman Ujang expressed his friendship.
willingness to work with more Chinese enterprises Dato’ Keith Li as the president of PUCM indicated that
and associations and make more efforts to promote it was a great pleasure to lead the PUCM to visit
Malaysia-China friendship when meeting with Bernama. He emphasized the disagreement of a few
representatives of China Entrepreneurs Association in projects involving Chinese companies in Malaysia only
Malaysia (PUCM) on 26 October 2018. a small part of the wider aspects of the bilateral ties
Datuk Seri Azman Ujang welcomed China between two countries.
entrepreneurs in Malaysia on behalf of Bernama. He said that at this stage, China and Malaysia can
“Bernama is very willing to have more contacts and cooperate in green energy, high-tech, agriculture, IT
exchanges with local Chinese enterprises, and have industry and other fields. He also hopes to have more
more Malaysians know about Chinese- enterprises exchanges and cooperation with Bernama in the
through Bernama reports, so as to promote economic future with the aim of delivering more positive energy
and trade exchanges and cooperation between the to Malaysian society.
two countries,” he said. Last but not least, both parties agreed to jointly
He also said that as a person working in the industry organize the coming 45th anniversary of China-
of media, he has an obligation to do so, and hope that Malaysia diplomatic ties and its related activities in
in the future he can interact and cooperate with more 2019.
Chinese enterprises and associations in Malaysia as
MALAYSIA CHINA ENTREPRENEURS 11
FOOTPRINT OF CHINA COMPANY
2018_VOLUME 03 华为引领智能新科技－－在马来，为马来
华为作为全球领先的信息与通信技术(ICT)解决方 网络建设从“投资驱动”向“价值驱动”转变的
案供应商，专注于ICT领域，坚持稳健经营、持续 趋势，华为助力全球运营商一方面立足现实，以
创新开放合作，在电信运营商、企业、终端和云 品质家宽、全场景站点、Mobile Money等创新解
计算等领域构筑了端到端的解决方案优势，为运 决方案，挖掘数十万亿美元现网资产的潜能；另
营商客户、企业客户和消费者提供有竞争力的ICT 一方面，面向未来，加速5G预商用测试，建设以
解决方案、产品和服务，并致力于未来信息社 数据中心为核心的全云化网络和数字化运营运维
会、构建更美好的全联接世界。目前，华为约有 系统，为个人、家庭、企业用户提供视频、IoT、
18万名员工，业务遍及全球170多个国家和地区， 云通信等极致体验的业务，实现新增长。
服务全世界三分之一以上的人口。2017年，全球
经济整体复苏向好，ICT行业在进行产业结构性变 华为和企业客户一起，以开放的云计算和敏捷的
革和调整的同时，仍保持着稳健发展，华为聚焦 企业网络，助力平安城市、金融、交通、能源等
管道战略，加强经营质量管理，坚持为客户创造 领域实现高效运营和敏捷创新。企业业务着力于
价值，全年销售收入预计约6000亿人民币，同比 加速全球企业数字化转型进程，不断强化云计
增长约15%。 算、企业园区、数据中心、物联网等创新产品和
解决方案，并在智慧城市、平安城市以及金融、
华为立足三大业务领域，构建互联智能世界 能源、交通、制造等行业得到广泛应用。华为通
过领先的“端、管、云”全栈式ICT解决方案，帮
华为和运营商一起，在全球建设了1,500多张网 助客户进行ICT基础架构的顶层设计，同时基于“
络，帮助世界超过三分之一的人口实现联接。 平台+生态”战略，与合作伙伴共同打造企业数字
2017年，华为运营商业务受到市场投 化转型所需的生态链。目前，197家世界500强企
业，45家世界100强企业选择华为作为数字化转型
资周期波动的影响，但仍保持了稳健经营。市场 的合作伙伴。企业业务正呈现出喷薄欲出的活力
的波动也让我们更坚定地与客户一起探索与把握 与潜能。
12 MALAYSIA CHINA ENTREPRENEURS
华为智能终端和智能手机，正在帮助人们享受高 年6月，华为全球培训中心在赛城开幕，每年培训 中企印记
品质的数字工作、生活和娱乐体验。消费者业务 4万人。2013年11月，MDEC授予华为“ICT产业人
在打造“世界级智能终端品牌”的道路上不断突 才培养”大奖，以表彰华为在马来西亚ICT人才培 2018_VOLUME 03
破。2017年，华为与荣耀双品牌并驾齐驱，用户 养方面作出的杰出贡献。2014年华为在马来西亚
忠诚度不断提升，市场规模快速增长，华为（含 启动“未来种子计划”，至今已遴选66名马来西
荣耀）智能手机全年发货1.53亿台，全球份额突 亚顶尖大学生赴中国交流、培训。2016年10月，
破10%，稳居全球前三，在中国市场持续保持领 华为与马来西亚高等教育部签署MoU。2017年荣获
先。华为新推出的Mate10成为首款加载人工智能 高教部“ICT人才培养最佳战略伙伴”奖。
芯片的手机，我们为消费者带来了真正意义上
的、足以称为由AI主导的智能手机。未来将不断 华为马来西亚在自身不断发展壮大的同时，也在
洞悉消费者需求，探索智能社会行业变革方向， 为本地社会做出贡献。华为将南太平洋地区总部
在AI、AR等领域积极创新，引领行业发展趋势。 设立在马来西亚。在马来西亚拥有6个办公室，11
个共享中心，1个客户解决方案创新与集成体验中
在马来，为马来 心，1个全球培训中心。2017年华为本地采购金额
达到2亿美元，过去5年累计本地采购达6.9亿美
华为在2001年进入马来西亚市场。当时，华为还 金，间接地带动了上万人次的就业机会。
是一家名不见经传的公司。17年间，世界经济发
展模式和信息通信技术水平都发生了突飞猛进的 2015年1月，马来西亚半岛东海岸遭受严重水灾。
变化。华为马来西亚也从寥寥数人，发展成拥有 华为携手马来西亚电信和Celcom为水灾家庭和社
2500多名员工，服务着马来西亚80%以上人口的 区开展全方位的救援和灾后重建工作。华为为灾
ICT解决方案供应商。华为马来西亚的客户包括马 区提供的救援计划总价值超过50万马币，其中包
来西亚电信、Maxis、Celcom、DiGi等本地主流运 括35万马币现金捐赠，为灾区紧急救援和灾后重
营商，是马来西亚固网、无线和宽带主要建设者。 建提供发电机、移动电源和硬件设备，安排专业
技术人员实施服务抢修，以此协助当地救灾工
华为的企业融合通信解决方案已被用于马来各个 作，为灾后重建工作提供稳定的通讯服务。
垂直行业，如吉隆坡地铁安邦线、大学校园网及
国家研发机构大数据研发中，并拥有超过300个渠 华为积极遵守马来西亚法律规定，合规守法经
道合作伙伴。 营。为此，华为设立了首席合规官岗位，并成立
了监督型董事会，将公司运作中各个风险管控纳
华为的终端消费者品牌知名度也提升到93%，市场 入日常管理当中。2015年与马来西亚反贪局MACC
份额稳居马来西亚智能手机市场份额第二。2017 签署了自律宣言，在内部梳理了反商业贿赂11个
年，华为进入马来西亚知名品牌排行榜YouGov 场景并建立防范流程，并对外发布了反商业贿赂
BrandIndex Top 10，排名第6，成为品牌成长速 声明。
度最快的品牌。
2018年，华为三十而立，风华正茂。未来二三十
在参与马来西亚ICT产业发展的同时，华为也不忘 年，人类将进入智能社会。面向新的时代，华为
帮助马来西亚培养本地ICT人才，进一步拓展双赢 立志：把数字世界带入每个人、每个家庭、每个
的内涵和外延。2011年3月，华为与马来西亚数字 组织，构建万物互联的智能世界。这既是激发我
经济发展机构（MDeC）签订了合作协议，目标在 们不懈奋斗的远大愿景，也是我们所肩负的神圣
五年内为一万名马来西亚学生及老师提供ICT培 使命。
训，并在2015年，提前完成全部培训计划。2012
MALAYSIA CHINA ENTREPRENEURS 13
FOOTPRINT OF CHINA COMPANY
HUAWEI - A LEADING GLOBAL ICT SOLUTIONS PROVIDER
2018_VOLUME 03 Huawei is a leading global information and investment-driven, to models driven by value. While
communications technology (ICT) solutions provider. addressing the practical challenges that carriers face
With a focus on the ICT area and motivation by today, we are also helping them prime their businesses
customer-centric innovation and open partnerships, for growth in the future. Right now, with innovative
Huawei has established an end-to-end ICT solutions solutions for quality home broadband, scenario-specific
portfolio that gives customers competitive advantages in wireless sites, and mobile money, we are helping carriers
telecom and enterprise networks, devices, and cloud tap into the potential of existing network assets worth
computing. Our aim is to enrich life and improve efficiency trillions of dollars. In the meantime, we are speeding up
through a Better-Connected World. Currently, Huawei pre-commercial testing for 5G, and building all-cloud
has about 180,000 employees worldwide. Our innovative networks and digital O&M systems with data centers at
ICT solutions, products, and services are used in more their core. The goal is to help carriers deliver a superior
than 170 countries and regions, serving over one-third of experience in video, IoT, and cloud communications for
the world’s population. In 2017, we have seen a steady all of their subscribers: individuals, households, and
recovery in the global economy, and despite deep enterprises alike. This is the foundation of new growth in
structural changes, the ICT industry continues to plow the telecoms industry.
firmly ahead. As always, we remain focused on our pipe Huawei enables efficient operations and agile innovation
strategy and creating value for customers, with a special for our enterprise customers in safe city projects,
emphasis on improving operations this year. Our sales finance, transportation, energy, and other areas by virtue
revenue is over CNY600 billion in 2017, up 15% of open cloud computing and agile enterprise networks.
year-on-year. In our enterprise business, we are resolutely accelerating
the digital transformation of companies and organizations
Building a Better-Connected World based on around the globe. We continue to enhance our products
Huawei's three major BGs and solutions – specifically in cloud, campus networks,
data centers, and IoT – which have all seen wide
Together with our carriers, Huawei has built more than application in smart city and safe city projects, as well as
1,500 networks around the world, helping connect more in the finance, energy, transportation, and manufacturing
than one-third of the world's population. In 2017, sectors. With full-stack solutions across device, pipe, and
despite fluctuations in telco investment cycles, our cloud, we help our enterprise customers produce more
carrier business has remained healthy and robust. As holistic top-level designs of their ICT infrastructure.
markets waver, we are more committed than ever to In addition to providing platforms, we alsostress the
exploring better solutions with our customers as they importance of ecosystem support. We are actively
shift away from network construction models that are
14 MALAYSIA CHINA ENTREPRENEURS
working with partners to flesh out the ecosystem based on agreement with the Malaysian Multimedia Development 中企印记
our customers' digital transformation needs. At present, Corporation (MDeC) to provide ICT training to 10,000
197 companies in the Fortune Global 500 – 45 of which are Malaysian students and teachers within five years and
in the Fortune 100 – have chosen Huawei as their digital complete all training plans by 2015. In June 2012, the
transformation partner. Our enterprise business is Huawei Global Training Center was opened in Cyberjaya,
brimming with potential and will soon burst forth with which can help train 40,000 person-day every year. In
tremendous vitality. November 2013, the MDeC presented Huawei the "ICT
Huawei smart devices and smartphones are helping Industry and Talent Development in Malaysia" award as a
people enjoy a higher quality of work, life, and way of recognizing Huawei's outstanding contribution to
entertainment through digital experiences. Our consumer Malaysia's ICT talent development. In 2014, Huawei
business continues to make breakthroughs on its path to launched the "Seed for the Future" program in Malaysia
building a world-class smart device brand. In 2017, our and has selected 66 students from top Malaysian
Huawei and Honor brands both saw a persistent rise in universities to take part in exchanges and training in China.
consumer loyalty, leading to rapid growth in the market. In October 2016, Huawei signed an MoU with the Ministry
This year, Huawei shipped a total of 153 million units of Higher Education (MoHE) in Malaysia. In 2017, the
(including Honor phones), securing more than 10% of the MoHE presented Huawei the award of "Best Strategic
global market share. We are firmly situated among the top Partner for Talent Development".
three phone makers in the world and remain the market In Malaysia, for Malaysia
leader in China. This year we released the Mate 10 – the
first smartphone with an embedded AI chipset. With this Huawei Malaysia is also contributing to the local community 2018_VOLUME 03
groundbreaking device, we have unleashed the power of as it grows. Huawei set up its South Pacific Region
artificial intelligence to bring our consumers a smartphone headquarters in Malaysia. It currently has 6 offices, 14
that's truly smart. Moving forward, we will work to better Shared Centers, 1 Customer Solutions Innovation and
understand consumer needs and continue to explore Integration Experience Center, 1 Global Training Center,
where the intelligent world is taking our industry. We will 1 Regional Data Hosting Center, and 1 Logistics Center in
drive further innovation in domains like AI and AR to guide Malaysia. In 2017, Huawei's local procurement reached
development trends. US$200 million. Over the past five years, Huawei's total
Boosting the digital transformation in Malaysia local procurement has amounted to US$690 million,
Huawei entered the Malaysian market in 2001. At that indirectly creating tens of thousands of jobs.
time, Huawei was a little-known company. In the past
17 years, the world economic development and ICT In January 2015, the eastern coast of Peninsular Malaysia
development level have undergone huge changes. Huawei suffered severe floods. Huawei teamed up with Telekom
Malaysia has also grown from having only a few Malaysia and Celcom to carry out extensive relief efforts
employees into an ICT solutions provider with over 2,500 and post-disaster reconstruction in affected communities.
employees serving more than 80% of Malaysia's popula- The total amount contributed by Huawei for rescue efforts
tion. Huawei Malaysia's customers include many of the was over MYR500,000. This included MYR350,000 in cash
country's main local carriers such as Telekom Malaysia, donations, energy generators, mobile power supplies, and
Maxis, Celcom, and DiGi. Huawei is also one of the major hardware. It also covered the labor costs of technical
constructors of Malaysia's fixed broadband and wireless personnel sent to repair service facilities and provide
network. stable communication services for post-disaster
Huawei's Enterprise Communications Solution has been reconstruction.
applied in various vertical industries in Malaysia, such as
the Ampang Line of Kuala Lumpur Subway, university Huawei operates in strict compliance with the laws and
campus networks, and national R&D institutes where regulations of Malaysia. To this end, Huawei appointed a
research is being done on big data. Huawei also has more Chief Compliance Officer and set up a supervisory board
than 300 channel partners. to incorporate various risk controls into the routine
Huawei's brand awareness among device consumers has management of company operations. In 2015, Huawei
risen to 93% and its market share ranks second in Malaysia signed a self-declaration announcement with the
for smartphones. In 2017, Huawei ranked sixth on Malaysian Anti-Corruption Commission (MACC). Internally,
YouGov's BrandIndex Top 10, Malaysia's famous brand we have identified 11 anti-commercial bribery scenarios
ranking, making it the fastest growing brand in the and built prevention processes accordingly. Externally, we
country. issued a statement of anti-commercial bribery.
Apart from boosting development of the ICT industry in
Malaysia, Huawei is also committed to helping Malaysia In 2018, Huawei will turn 30 years old — the very height of
cultivate local ICT talent and further expand our our youth! In coming 20 to 30 years, we will find ourselves
partnerships. In March 2011, Huawei signed a cooperation in an intelligent world. At the threshold of this new era, we
stand tall in our commitment: Huawei will bring digital
to every person, home, and organization for a fully
connected, intelligent world. This is the vision that keeps
us fighting, the mission we have chosen.
MALAYSIA CHINA ENTREPRENEURS 15
COLUMN 马岩岩博士
《马中企业家》杂志总编辑
中国财新世界说前亚洲区主编
英国金融时报特约撰稿人
马来西亚东方日报专栏作家
马中合作新契机
2018_VOLUME 03 “一带一路”项目在马来西亚政权交替过程中受 二是马哈迪从国家利益与经济方面的考量。马哈
到不同程度的影响，本文通过对东海岸铁路项 迪说：“主要承包商可能会从中国引入近100%的
目，在政权交替前后所产生的变化及所受影响作 材料和人力，当涉及了合约授予中国，向中国借
出原因分析，以初探研究总结出在马来西亚的地 了巨额贷款，而中国承包商倾向於使用中国工
缘政治环境里，“一带一路”中企出海需要做出 人，所有的材料由中国进口，甚至连交易也在中
的策略调整。 国进行，那是『中国制造』，那种合约是我不欢
迎的”。针对此种现象，新加坡东南亚研究所资
东海岸铁路项目，目前停工有两个原因，一是马 深研究员邓秀珉在《金融时报》访问时回答说：
哈迪制衡国内敌对政党巫统（或政党联盟国阵） “据我了解，这种现象正在改变，但是在马来西
的政治原因。509大选后，希望联盟新政府上台， 亚东海岸铁路建设工地，一切还是照旧。我想将
新政府高喊，由于前朝政府的管理不当，使得政 一些极端的情况介绍给你知道。你可以看到
府的国债高达1兆令吉，使得国家面临破产，政府 2000-3000的中国工人，甚至是施工的设施，原料
没有资金发展一些大型项目，东海岸铁路项目就 都是从中国进口。当地人不能学到任何技能，对
是其中之一。对此说辞，更多判断是一种有意图 当地的带动效果非常微弱。中国银行根据自身的
的政治措辞，首先，现任首相马哈迪及财政部长 商业条款提供贷款，所有事项都由中国的银行负
林冠英表示目前国家的债务达到一兆令吉，占国 责，当贷款需要偿还的时候，马来西亚的人民交
内生产总值的80.3%，但随后国际信评机构穆迪 出马来西亚的资金。双赢恐怕不是这个样子”，
（moody)还是评定马来西亚的债务占国内生产总 而邓秀珉介绍的这种现实状况，很容易被政党当
值的50.8%，和前朝纳吉政府给出的数据一致；其 成政治课题进行炒作，尤其是在发生全国大选
次，纳吉质疑希望联盟政府对国债的计算方式存 时，更会成为政治民粹主义的利器，一旦发生政
在问题，纳吉说：“国阵政府对国债的计算方式 权交替，自然而然的成为新政府重新审查的对
和国际信评机构一致，不应该像新政府希望联盟 象。邓秀珉对此也说：“当马来西亚政府面对选
一样，把政府担保和公私合伙的项目合约纳入国 举时，人民会批评政府签订这些项目只雇佣中国
债当中，就连马哈迪首次任相时，也不曾这样计 工人。一个项目雇了多少中国工人，马来西亚人
算国债，而当时马哈迪首次任相时，其国债更高 能占多少比例，这在马来西亚是一个很敏感的问
达103.4%（相比纳吉执政时的50.8%高出几乎一 题。所以中国建设项目必须十分小心，避免让当
倍）；再次，马哈迪再次任相，首访日本时，在 地人觉得，这些项目只会让中国受益。”
日本记者俱乐部的对话会上表示，马来西亚不会
因为一兆令吉的国债破产，因为马来西亚拥有巨 初探中企出海应对策略
额的储备金，如果继续纳吉执政，国家就有可能
破产，马哈迪的此种表述，引起马来西亚国内媒 针对东海岸铁路项目被停工的两个原因分析，“
体以及民间对马哈迪以及新政府前后措辞不一致 一带一路”中企出海需要不同的方式去应对。首
的的负面舆论与不信任。 先针对国家利益与经济的考量，世界“一带一路”
16 MALAYSIA CHINA ENTREPRENEURS
组织亚太区顾问陈耀星博士由此对笔者曾提出建 单生硬的派钱，施舍，就如暨南大学庄礼伟教授 专栏
设性的意见，他建议，中资应该更多的和当地企 在《中国式“人文交流”能否有效实现“民心相
业合作，或者中国政府应该和马来西亚政府合资 通”》论文中提到，中国式的民心相通比较偏重 2018_VOLUME 03
共同建设一个项目，避免单方面全资，单方面全 展示性的，炫耀性的单方面输出方式，偏重文化
工的经营模式，在投资方面和用工方面，需要混 展示和政府统筹而忽略民间社会的有机对接。所
合经营，这样双方的利益都能照顾及考量到，当 以有效的“民心相通”它还具有更积极深入的实
各方利益都照顾到时，就会有效的避免沦为政党 操面相，就如庄教授在文中提到的一个例子，来
炒作的政治课题。 自菲律宾的julius参加2014年美国非政府组织
“people to people international”的全球青
其次针对马来西亚国内政治因素，马来西亚在学 年论坛，参加这次青年论坛的心得中写道：“真
术范畴属于威权半民主制的国家，存在民主选举 实的社区需求是由社区自己来确定的，体验是学
制度，就必然会存在政权交替的可能性。而政局 习的最好方式，领导者们必须与他们所在的群体
的不稳定，随时会给外资带来不确定性结果。而 分享共同的愿景，和不同人群的联系是一个人最
中国国家主席习近平提出五通中的民心相通，正 大的财富，每个人都能够帮助改进他们所在的社
是解决不确定性政局给“一带一路”中资项目带 群，最后，和平－虽然是一个很大的概念－是可
来不确定性结果的良方，虽然这需要长时间的致 以通过互相理解而实现的。” 所以要真正构建民
力与建设。中国驻马来西亚大使馆曾表示，他们 心相通，融入当地社会与社区，就必须身为其中
已经意识到需要长期构建民心相通，才能确保中 一分子，了解该社区的需求，根据不同社区的需
资项目持续发展，不受政权改变的影响，新一届 求，提供或对接不同的创意和服务予该社区，从
的中国驻马来西亚大使馆的工作人员虽然知道构 而与当地民众建立更为紧密的社区关系，共同建
建”民心相通“是一个长期且短期看不到成效的 立的和谐社区环境可以换来企业在当地的长久发
工作，但他们愿意从此致力于这份建设民心的工 展与业务开展，而理解和和平是这样建立起来的
作。2018年509马来西亚大选政权交替后，迎来马 。笔者曾经听一个日本企业家这样描述了某个日
来西亚斋月，大使馆要求在马中资积极融入当地 本企业怎样和马来西亚当地社区建立和谐的生存
社会，与当地民众共庆开斋节构建民心相通，例 关系，他说，因为该日本企业所在社区的环境比
如：在斋节月期间，中国铁建马来西亚公司联合 较杂乱无章，当地民众也有此怨气，但一直得不
吉隆坡 M101摩天轮项目业主在吉隆坡清真寺外组 到妥善的解决，于是该日本企业提出一个改善环
织员工为穆斯林群众免费送粥；中国港湾马来西 境的创意，就是在整个社区栽种了大片的向日
亚公司在吉隆坡高架桥项目SUKE CA4项目举办了 葵，行人车辆远远的就可以看到一大片金黄的向
开斋晚宴，邀请了穆斯林孤儿院的孩子和老师们 日葵，美轮美奂，别有一番意境，这个创意不仅
共庆佳节，为孩子们递送温暖；中国电建集团赞 解决了当地人对环境改善的期望，也为企业建立
助东马民都鲁Kampung Assyakirin社区筹备开斋 了美好的品牌形象，这也无形中为企业建立软性
节庆典，在当地办了一场富有穆斯林宗教和民俗 广告，每天路过的人和车辆都会因为这一大片的
文化，并兼具中国电建集团特色的晚宴等等。 向日葵儿瞩目片刻，间接认识到这是日本企业的
作为，从而增加了对日本企业的美好印象。
但是构建民心相通，融入当地社会，不仅仅是简
上图：马中企业家联合会（PUCM）在当地开展慈善活动
MALAYSIA CHINA ENTREPRENEURS 17
COLUMN Dr. Ma Yanyan
Chief Editor of Malaysia China Entrepreneurs
Ex Editor of Asia Caixin Globus China
Contributing Writer of The Financial Time
Columnist of The Oriental Daily Malaysia
NEW OPPORTUNITIES FOR COOPERATION
BETWEEN MALAYSIA AND CHINA
2018 _VOLUME 03 The “Belt and Road” projects have been affected Mahathir played his political balance between
by political power transition in Malaysia on 9th his new government and its opposition UMNO
May 2018. This article analyzes the changes or BN. After the 509-general election, the new
in the East Coast railway project before and coalition government accused former BN
after the political alternation and its impacts admin-istration for the improper management
and further summarizes what needs to be causing the government’s national debt reached
strategically adjusted for the Chinese companies RM1 tril-lion, which may cause the country
which are encouraged by the Belt and Road bankrupt. Thus, the new government does not
Initiative under Malaysian specific geo-political have sufficient funds to develop some
environment. large-scale projects. The East Coast Railway
The East Coast Railway Project currently has two Project is one of them. In this regard, some judge
reasons for its suspension. The first is that it as an intentional political move.
Upper pic: PUCM’s charitable activity in Malaysia
18 MALAYSIA CHINA ENTREPRENEURS
The second is the national interests and economic Enhancing “People-to-People understanding” could 专栏
considerations of Mahathir. Mahathir said: "The main be a good solution to Chinese companies under the
contractor may import nearly 100% of the materials Belt and Road Initiative in a long run, so as to building 2018_VOLUME 03
and manpower from China. When it comes to a long-term sustainable system which could be less
contracts awarded to China, huge loans have been affected by the political changes in the country.
taken from China, and Chinese contractors tend to use However, building a common understanding of the
Chinese workers. All materials are imported from people and integrating into the local society are not
China, even the transaction is carried out in China, it is that simple and blunt way of distributing money. At
"Made in China", that kind of contract is not so present, most of Chinese companies still hold the
wel-come." Chinese-style and focusing more on presenting its
power and showing off rather than practically
Strategies for Chinese companies who are promoting cultural value and mutual understanding
still exploring and communications between peoples of two
countries, which I believe they still have lots of room
In view of the two reasons for the suspension of the for improvement.
East Coast Railway project, Chinese compa-nies need In order to establish people's close relationship and to
to take different ways to deal with the situation integrate into the local society and com-munity, we
changes. First of all, in consideration of national need to be part of the community, understand the
economic interests, Chinese companies should needs of the community, provide or connect different
cooperate more with locals, or the Chi-nese ideas and services to the community according to
government should establish a joint venture with the their needs. For a close community relationship, a
Malaysian government to avoid a uni-laterally harmonious community environment can contribute
wholly-owned, unilateral work model. In terms of to the long-term development and business
employment, we need to operate in a mixed manner, development of the company. By doing so, mutual
so that the interests of both parties can be taken care understanding and trust will be established organically.
of and considered, which may effectively avoid the Regardless, I believe that China companies will make
political and other unnecessary issues. posi-tive changes and fight to gain the support of
The instability of the political situation will bring Malaysian society in the very near future.
uncertain results to foreign investment any time.
Upper pic: PUCM’s cultural exchange with malay community
MALAYSIA CHINA ENTREPRENEURS 19
COLUMN 孔金磊博士
北京大学国际关系学院亚太地区研究博士生
北京大学东盟国家研究中心青年研究员
伦敦大学亚非学院东南亚研究硕士
马中合作新亮点——新能源汽车
2018_VOLUME 03 自2013年中国“一带一路”倡议提出以来，众多 出了马来西亚汽车工业发展的强劲动力。经过30
沿路发展中国家纷纷响应，陆续与中国建立了良 多年的发展，马来西亚汽车工业制造能力从无到
好的经贸合作关系。尤其是以马来西亚来说，不 有，从粗到细，整体汽车工业日趋成熟。
仅与中国保持了一直以来友好的经济合作往来，
更在“一带一路”倡议的基础之上将两国经济及 众所周知，传统汽车以汽油为主要动力来源，是
合作领域继续拓展，如电子商务、人工智能、汽 二氧化碳排放的主要原因之一。随着马来西亚汽
车行业等，方兴未艾，发展势头强劲。这其中， 车制造和人均汽车数量的逐年增加，汽车尾气污
中马两国在新能源汽车上的合作成为了新经济合 染越来越成为桎梏马来西亚环境保护和生活质量
作领域中的“明日之星”。 的一大难题。作为地球村的一份子，马来西亚一
早便加入了《巴黎协定》，承诺将承担一定的节
马来西亚汽车行业的发展 能减排责任。同时，面对国内可使用油气储量的
下降，马来西亚政府不得不面对资源紧张的现
马来西亚是东盟十国中的第三大汽车市场。作为 实，开始探索节能减排的新经济发展和社会发展
新兴工业国家，在向东学习的政策下，发展壮大 模式。为此，马来西亚政府于2014年颁布了新的
了自己的国产汽车品牌。 汽车发展政策——《2014年国家汽车政策》
（NAP2014），目标将马来西亚打造为东南亚地区
马来西亚汽车工业的发展并不是一帆风顺。由于 中重要的节能车生产基地，并扩大整车和零部件
先天工业制造基础薄弱，在生产制造国产品牌汽 的出口量。从这个时间节点开始，马来西亚汽车
车的过程中，马来西亚走过了漫长的道路，经历 制造业逐渐转向以节能车制造为重要目标的方
了三个历史发展阶段。第一阶段20世纪60年代之 向，节能车市场逐渐兴起。
前，马来西亚汽车行业和其他东盟国家一样，以
整车进口为主，还没有加工汽车零部件和生产整 中马新能源汽车的发展
车的工业制造能力。第二阶段20世纪60年代至80
年代，随着经济的发展和工业领域制造能力的进 在《2014年国家汽车政策》开始实施后，马来西
步，马来西亚逐渐开始进行汽车零部件的组装工 亚政府逐渐开放了国内汽车生产市场，开始允许
作，汽车行业开始进入到“制造”阶段。第三阶 外国企业在马来西亚生产低碳节能型汽车，降低
段是20世纪80年代之后，在时任总理马哈蒂尔的 了准入门槛，并对在马来西亚国内组装的节能汽
强烈支持和鼓励下，马来西亚民族汽车工业正式 车给予一定期限内的免税政策。同时，马来西亚
开始起飞。1985年，马来西亚成立宝腾（Proton） 政府还废除汽车进口准证制度，允许车商自由进
汽车，1993年成立第二国产车（Perodua）。自 口汽车，进一步开放国内外市场。在这一政策鼓
此，马来西亚汽车工业正式步入了“创造”阶 励下，马来西亚与国外汽车厂商开始谋求合作，
段。到2018年9月时，马来西亚2018年的汽车制造 探索新能源汽车的发展。这其中，中国企业成为
量已接近50万辆，销售近60万辆。这一数据显示 了与马来西亚新能源汽车行业最紧密的合作者。
20 MALAYSIA CHINA ENTREPRENEURS
中国政府在“十三五规划纲要”中提出了实施新 中马新能源汽车合作展望 专栏
中提出了实施新能源汽车推广计划，鼓励汽车行
业企业发展新能源，如纯电动和插电式混合动力 自马来西亚希望联盟政府上台以来，马哈蒂尔总 2018_VOLUME 03
汽车。同时，为了推广新能源汽车的发展，中国 理在公共场合一再表达了想要发展“国产车3.0计
各级政府对汽车行业和购买消费者均出台了补 划”的意愿，表现出马来西亚政府对汽车制造领
贴、不限行等政策。一时间，国内掀起了一波研 域的重视。鉴于两国在经贸领域的密切合作，以
发、生产和购买新能源汽车的热潮，涌现了一批 及两国政府一直以来的友好关系，中马两国在新
新能源汽车行业的“领头羊”企业，如比亚迪、 能源汽车领域的合作仍然拥有广大的发展潜力和
北汽新能源、上汽乘用车、吉利等。如今，尽管 广阔的发展空间。对此，笔者在两国的新能源汽
补贴政策现在已逐步取消，但消费者的热情并未 车领域的合作，有几点建议。
消减。2017年，中国新能源汽车产量超过销售量
超过70万辆，同比增长53%，坐稳了全球新能源汽 第一，继续扩大合作规模。两国应进一步在马来
车产销第一大国的位置。这一数据也从侧面表现 西亚扩大新能源汽车的生产规模，逐步从以传统
出新能源汽车已逐渐在中国打开市场，从政策驱 能源汽车为主要生产对象，向新能源车转变。中
动开始向市场驱动转变。可以说，中国新能源汽 国企业方面可扩大对马来西亚的投资，在马来西
车的制造工艺已处于全球领先地位。 亚当地设立汽车制造基地，并聘用当地人员进行
管理和生产。同时，马来西亚方面可先在马来西
作为东盟第三大汽车市场，马来西亚拥有完备的 亚基础设施条件较好的几个州大力推广新能源汽
基础设施和汽车制造工艺，具备了发展新能源汽 车，如槟城、马六甲等，设立试点，从点到线再
车条件，而另一方面，中国企业则拥有领先的生 到面布局。
产技术，双方在新能源汽车领域拥有极强的互补
性和极佳的合作前景。在这一背景下，中马两国 第二，加强技术交流，以师傅授课的新合作模式
在新能源汽车领域展开了密切的合作。 帮助马来西亚本土新能源车制造技术的进步。马
来西亚新能源汽车发展仍处于起步阶段，生产和
2014年，马来西亚EKA公司与珠海银隆新能源有限 制造技术和中国相比依然落后。对此，中国企业
公司、珠海广通汽车有限公司签订了独家代理协 方面应将眼光放长远，多与当地技术人员进行交
议，计划在两年内订购不少于410辆纯电动汽车。 流，提供技术支持和培训，帮助马来西亚新能源
2015年，北汽国际公司与马来西亚吉打州政府签 汽车行业迅速崛起，进而帮助中国车企打开东南
署合作谅解备忘录，计划在吉打州建设整车生产 亚地区市场，赢得良好口碑。
基地，投产目前北汽新能源在售的多款纯电动
车。2017年6月，浙江吉利控股集团与马来西亚 第三，重视并完善马来西亚新能源车相关配套设
DRB-HICOM集团签署最终协议，确认收购DBR所持 施的建设。新能源汽车的发展离不开配套设施的
有的宝腾汽车49.9%以及豪华跑车品牌路特斯51% 完善。除了布局新能源汽车市场外，中马两国企
的股权。中国车企吉利正式进驻马来西亚最大国 业还可以在充电桩等配套设施的建设方面开展进
产车品牌，帮助宝腾进行新能源汽车的生产。 一步的合作，帮助新能源汽车的落地和普及更加
2018年1月，湖南中车时代电动汽车股份有限公司 顺畅。
自主研发的新能源汽车核心系统“T”动力，成功
打入马来西亚市场。在提供相关企业中方技术的 中马两国新能源汽车领域的合作正处于新兴发展
同时，中国更提供了相关欧盟认证证书、检验报 阶段。两国在该领域优势互补，目标一致，动力
告和英文版使用维护手册，并邀请马方企业的技 强劲。随着“一带一路”的深化，相信两国在新
术人员来到中国，为其量身定制了国际化的培 能源汽车领域的发展战略可进行深度的对接，共
训，双方合作与交流进一步加深。2018年8月18 同帮助两国在全球新能源汽车领域占据有利的发
日，在马来西亚总理马哈蒂尔的见证下，吉利宝 展地位。
腾正式签署深化新能源领域战略合作框架协议。
根据协议内容，宝腾以及其母公司DRB-HICOM集团
将与吉利以50：50的股比建立合资公司进入中国
市场，开启了全面的电气化合作。
总的来说，中马两国从2014年起在新能源汽车行
业进行的精诚合作，已逐渐从中国单方面提供技
术、资金等方面的帮助，向两国共同合作研发的
阶段转变。这一过程显示出，两国合作程度正在
不断加深，合作质量在不断提高。
MALAYSIA CHINA ENTREPRENEURS 21
FOOTPRINT OF CHINA COMPANY 西安隆基LONGi - 高效单晶光伏领导者
2018_VOLUME 03 我们探寻阳光的能量，以全球领先的技术与解决方案， 截至2017年12月底，隆基股份累计获得各类已授权专利
更加智慧、可靠地利用光能，使我们在绿色健康的环境 260项。在单晶生长、硅片切割和新型电池组件工艺等
中，享受清洁能源带来的便利。 方面不断突破，引领全球单晶技术方向。目前，隆基已
经拥有了完美晶格单晶硅生长、大装料高拉速、单晶改
成立于2000年的隆基绿能科技股份有限公司（简称“隆 性、低衰PERC电池、双面发电等国际领先的核心技术
基股份”），是*全球规模最大的单晶硅光伏产品制造 优势。
商。我们正走在一条从技术到能源企业的路上，从驱动
技术创新到驱动世界进步。从光伏材料、光伏发电设备 隆基股份包括三个事业部，其为隆基新能源，隆基单晶
到太阳能电站系统，为光伏行业提供全方位的服务。 硅，以及隆基太阳能组件。
依托于长期积累形成的单晶光伏技术，通过规模化生 1.隆基新能源
产、全产业链布局，致力光伏发电“平价时代”的早日 隆基新能源有限公司（简称“隆基新能源”）总部位于
到来，从而改变人类利用能源的方式，改变世界能源的 中国西安，是全球最大的单晶硅光伏产品制造商—隆基
格局，改变人类的生活方式，实现世界文明可持续发展。 绿能科技股份有限公司（SH.601012）的全资子公司。
隆基股份业务涵盖单晶硅片、单晶电池组件、分布式光 隆基新能源拥有卓越的技术研发能力、全球领先的单晶
伏电站、大型地面光伏电站，离微网智能光伏系统产品 高效光伏系统、全球化的服务网络及资源整合服务能力。
等光伏行业全产业链。
隆基新能源致力于成为全球领先的光伏能源综合服务提
隆基股份持续加强技术研发投入，建成了国内一流的光 供商，业务涵盖大型光伏电站、分布式光伏电站、户用
伏企业技术中心。整个中心建筑面积超过1万余平米， 光伏电站、智能离网、微网光伏系统及产品。成立至今，
拥有涵盖硅料清洗、单晶拉制、机加切片、清洗包装、 隆基新能源积极在海外布局，已初步形成亚太区、一代
电池制造、组件开发和系统集成的一体化全工艺流程研 一路区。
发试验线，定制关键设备超过60台套。
隆基新能源光伏能源包括以下解决方案：
成立之初，隆基股份就视创新引领为企业最具核心的竞
争力，持续加强优秀人才吸纳和培养，不断汇聚光伏领 LONGi Pro+
域顶级人才。目前，已经拥有了一只专业化程度高、创 LONGi Pro+，即隆基新能源大型智能光伏电站系统与荒
新意识强的高素质研发团队，公司400余名技术骨干， 漠治理、农业、渔业、畜牧养殖等综合生态产业项目相
建立了较为完善的产、学、研一体化的技术研发与合作 结合，为客户提供高效、可靠、智能的太阳能解决方案
交流平台。 及能源服务，实现“用清洁能源改变世界”的使命。
隆基股份坚信技术创新是企业保持增长的核心要素，始 LONGi Distribution+
终高度重视技术创新，并不断加大研发投入，助推光伏 LONGi Distribution+，即隆基新能源分布式光伏系统与产
行业的技术升级。从2012年的0.84亿元到2016年的5.63 业园区、工厂、学校、医院、商业中心、公共建筑等城
亿元，再到2017年的11.08亿元，研发投入持续增加。
22 MALAYSIA CHINA ENTREPRENEURS
市基础产业体系相结合，针对不同应用场景为客户提供 高品质单晶产品，增强品质能力优势和成本控制优势。 中企印记
高效、可靠、智能的太阳能解决方案及能源服务，实现 3）大装料、高拉速、多次拉晶技术：提高单晶生长效
“节能减排、降污增效”的现代化绿色能源体系。 率，降低单晶生产环节非硅制造成本。 2018_VOLUME 03
LONGi Household+ 3.隆基太阳能组件
LONGi Household+，即隆基新能源户用光伏系统与居民
日常用电、用水、养殖等一系列生活、生产活动相结合， 简介：隆基旗下拥有全球领先的单晶电池组件制造商—
为居民提供高效、可靠、智能的太阳能解决方案及能源 —隆基乐叶，2016年、2017年全球单晶组件出货量第
服务，实现“善用太阳光芒、创造绿能世界”的理念。 一。拥有全球领先的电池组件研发中心，与澳大利亚新
南威尔士大学、中山大学、上海交通大学、中科院电工
LONGi Micro Grid+ 所等科研院所形成战略合作。单晶电池、组件技术多次
LONGi Micro Grid+，即隆基新能源微网光伏系统与海岛、 突破世界记录。
边防、基站等电力短缺区域的电力建设相结合，为无电、
缺电地区提供高效、可靠、智能的太阳能解决方案及能 隆基新能源的光伏系统解决方案均使用的母公司生产的
源服务，实现“光伏能源无处不在”的远大愿景。 高品质单晶组件，完美晶格赋予单晶超群的高效品质，
单位面积安装容量大，发电效率更高，相对多晶至少多
LONGi Off Grid+ 发3%发电量，组件转化效率最高可达20.66%以上，时间
LONGi Off Grid+，即隆基新能源离网光伏系统与农林灌 证明25年仍可高效发电。
溉、道路照明、移动储能等相关离网电力领域应用场景
相结合，为客户提供高效、可靠、智能的太阳能解决方 隆基董事长寄语
案及能源服务，让阳光更有价值。
基于此，隆基董事长有这样的寄予：“当下，雾霾天气
2.隆基单晶硅 越来越多的影响着人类的生存环境，发展清洁能源不仅
简介：隆基单晶硅立足于西安，依托健康的财务状况和 仅只是光伏行业的责任，更是全人类的责任。不仅仅是
强大的研发团队，以西安为中心进行产业布局和优化， 为晴空万里的重现，更是为子孙后代创造和谐文明的家
自2015年起已发展成为全球最大的太阳能单晶硅光伏产 园。作为中国为数不多处于全球领先地位的行业，光伏
品制造商。 制造业已经连续数年在世界占据了大半江山。无数光伏
人投身于此，默默奉献青春与汗水。隆基作为这只庞大
隆基单晶硅生产基地布局银川、中宁、无锡、楚雄、保 队伍中的领军者，经历风风雨雨一路走来。在行业发端
山和丽江等地，2016年马来西亚海外生产基地正式投产 之时深耕单晶技术路线，在行业剧烈跌宕之时用实力抵
运营。截止2016年底，隆基单晶硅片产能已达7.5GW， 挡住内外冲击，在行业快速复苏崛起之时不忘初心优化
2017年底已经达到15GW，产量持续快速扩大。 产业链布局。作为行业的中坚力量，责任与使命一直贯
穿在隆基的发展历程中。我们深知责任重大，也深知应
核心技术： 该加速推动光伏行业发展，用先进的技术和合理的价格
1）金刚线高效切割、薄片化制造技术：提高硅片切割 让更多人能享有丰富的、低成本的清洁电力。“山更蓝，
效率、产品和品质，降低硅片制造成本； 水更绿”是隆基人共同的梦想。未来，隆基将一如既往
2）低衰减、高效能单晶硅棒制造技术：大规模生产出 投身于光伏拼搏精神的继承和降本增效技术的创新，用
光伏先进科技重构清洁绿色能源，力争十年内驱散雾霾，
携手光伏学界业界、与全社会共同守望碧水蓝天！”
MALAYSIA CHINA ENTREPRENEURS 23
FOOTPRINT OF CHINA COMPANY LONGI, EFFICIENT MONOCRYSTAL PV LEADER
2018_VOLUME 03 We explore sun energy and utilize solar energy more smartly and research and development investment to promote technical
reliably with global leading technology and solutions, so that we updating of PV industry. The research and development
can enjoy the convenience of clean energy in green and sound investment continued to increas from 84 million Yuan in 2012 to
environment. 563 million Yuan in 2016 and finally 1.108 billion Yuan in 2017.
LONGi Green Energy Science and Technology Co., Ltd. (hereinafter By the end of December 2017, LONGi had gained 260 authorized
referred to as “LONGi”), established in 2000, is the largest patents, makes continuous breakthrough in monocrystal growth,
monocrystalline silicon PV product manufacturer worldwide. We silicon wafer cutting and new type of battery component process
are on the road from technology to energy enterprise, from and leads the technical direction of monocrystal worldwide.
driving technological innovation to driving world’s progress. We Currently, LONGi has owned internationally leading technical
provide all-round service for PV industry from PV material and PV advantages in perfect crystal lattice monocrystalline silicon
power generation equipment to solar energy power station growth, large loading and high drawing speed, monocrystal
system. modification, low aging PERC battery and double side power
Based on the monocrystal PV technology and through scope generation.
production and whole industry chain layout, we are devoted to LONGi New Energy Co., Ltd. (“LONGi New Energy” for short) is
“parity era” of PV power generation so as to change the method headquartered in Xi’an China. It is the wholly-owned subsidiary
of utilizing energy, pattern of worldwide energy and human of the global largest single crystal silicon photovoltaic products
lifestyle to realize sustainable development of worldwide manufacturer – LONGi Green Energy Technology Co., Ltd.
civilization. (SH.601012)
The business of LONGi covers monocrystalline silicon, LONGi New Energy owns excellent technology research and
monocrystalline battery component, distributive PV power development ability, global leading single crystal efficient
station, large ground PV power station, off-grid intelligent PV photovoltaic system, global service network and resource
system product and other PV industry whole industry chain. integration service ability.
LONGi has continuously enhanced technical research and LONGI New Energy devotes its efforts to become the world’s
development investment and built a first-class photovoltaic leading photovoltaic energy comprehensive service supplier,
enterprise technology center. The building area of the whole whose business covers the large-scale photovoltaic power
center exceeds 10,000m2 with integrated whole process station, distributed photovoltaic power station, household
research and development test line of silicon cleaning, single photovoltaic power station, intelligent off-grid, micro-grid
crystal drawing, machine slicing, cleaning packaging, battery photovoltaic system and relevant products. Since its
manufacturing, component development and system integration establishment, LONGi New Energy has actively developed
and we have customized over 60 sets of key equipment. overseas, and has initially formed the Asia-Pacific region and
When the company was founded, LONGi regarded innovation One Belt One Road region.
driving as the most core competitiveness of enterprise so the The business scope of its Belt and Road Region covers domestic
company continuously attracts and cultivates excellent talents cities along the Belt and Road and countries along the Belt and
and gathers top talents in PV area. Currently, the company has Road in Northeast Asia, Central Asia, West Asia, Europe and
owned one pretty perfect high-quality research and development Africa.
team with high professional degree and strong innovation The business scope of its Asia Pacific Region covers Asia,
awareness; there are over 400 technical experts in the company Australia and America. It establishes a subsidiary corporation in
and the technical research, development and cooperation Bangkok Thailand.
platform integrating production, study and research has been LONGi include three departments, they are: Solar Energy
established. Solution of LONGi New Energy, LONGi Silicon and LONGi Solar
LONGi firmly believes that technical innovation is the core Module.
element of maintaining enterprise growth so it always pays high
attention to technical innovation and continuously enlarge
24 MALAYSIA CHINA ENTREPRENEURS
1. Solar Energy Solution of LONGi New Energy: production and quality, and reduce the manufacturing cost of 中企印记
the silicon wafer.
LONGi Pro+ 2) Low attenuation and high efficiency single crystal rod 2018_VOLUME 03
LONGi Pro+, namely that LONGi New Energy large smart manufacturing technology: to manufacture large amounts of
photovoltaic power station system combines with desert high-quality single crystal products and enhance the quality
treatment, agriculture, fishery, livestock breeding and other capability advantages and cost control advantages.
comprehensive ecological industrial projects, to provide 3) Large amount loading, high speed casting, and multiple
customers with efficient, reliable and smart solar energy crystals drawing technology: to improve the growth efficiency
solutions and energy services, and realize the mission of of the single crystal and reduce non-silicon manufacturing cost
“utilizing solar energy, building a green world”. of single crystal production.
3. LONGi Solar Module
LONGi Distribution+ Profile: LONGi Group owns the world’s leading manufacturer
LONGi Distribution+ is a Modern Green Energy System, which of mono-crystalline modules cell components - LONGi LERRI,
combines LONGi Energy’s distributive photovoltaic system and which ranks first in the shipment of mono-crystalline modules
urban infrastructure industry system such as industrial parks, in the world of years 2016 and 2017. It has a world-leading
factory, school, hospital, business center , and public research and development center for cell components and has
buildings, provides the clients with high-efficiency, reliable, formed strategic cooperation with research institutes such as
intelligent solar solution and energy services according to University of New South Wales, Sun Yat-sen University,
different kinds of application scenes to realize a goal of Shanghai Jiao Tong University, and Institute of Electrical
“energy saving and emission reduction, pollution reducing and Engineering, Chinese Academy of Sciences. mono-crystalline
efficiency increasing”. cells and component technologies have broken the world
records many times.
LONGi Household+ LONGi New Energy's PV system solutions use high-quality
LONGi Household+ is a combination between LONGi New mono-crystalline components produced by the parent
Energy’s residential photovoltaic system and a series of living company. With the perfect crystalline lattice, the mono-crystalline
and producing activities like residential daily power and water has superior high quality, large installed capacity per unit area,
using, cultivation. It provides residents with an effective, and higher power generation efficiency. By comparing with
reliable, intelligent solar solution and energy service to realize polycrystalline, it also has at least 3% more power generation
the idea of “Use Sunshine Well, Create a World of Green capacity. The conversion efficiency of components can be up
Energy”. to 20.66% or more. Time has proved that high-efficiency
power generation can still be achieved in 25 years.
LONGi Micro Grid+ A few words from the Chairman of the board
LONGi Micro Grid+ is a kind of cooperation between LONGi Currently, haze issue has greatly affected survival environment
Energy’s micro grid photovoltaic system and the power of the human. The development of clean energy is not only
construction of power shortening area like island, frontier the responsibility of PV industry but the responsibility of
defense and base station to provide high efficient, reliable, mankind. It is not only for re-occurrence of blue sky but the
intelligent solar solution and energy service to these non-power harmonious and civilized garden of future generations. As the
or power-shortening area, realizing the vision of “Photovoltaic leading Chinese industry player in global PV manufacturing
Energy ubiquity” market, PV manufacturing industry has occupied over half
market worldwide in many consecutive years. Many people
LONGi Off Grid + are devoted to PV industry and make their contributions.
LONGi Off Grid+ is a combination among LONGi Off Grid As the leader of the huge team, LONGi has faced many
Photovoltaic System and relevant off grid power application difficulties throughout the years. The company focuses on
scenes such as agricultural irrigation, road lighting, power monocrystal technical line when the industry is developing
mobile storage to provide the clients with high efficient, and resists internal and external impact with own power when
reliable, intelligent solar solution and energy services and the industry is severely fluctuated. In addition, it also adheres
make the solar more valuable. to initial purpose of optimizing layout of industry chain when
the industry is rapidly resuscitated. As the major force in the
2. LONGi Silicon industry, LONGi always bears its responsibility and emission.
We know we bear major responsibility and we shall accelerate
Brief Introduction: LONGi Silicon is established in Xi’an, which the development of PV industry and help more people to
is relying on the health financial condition and powerful R&D enjoy bountiful and low-cost clean power with advanced
team, to continue its industrial distribution and optimization. technology and reasonable price.
It has become the world’s largest manufacture of the single “Make mountain blue and make river green” is the common
crystal silicon photovoltaic products since 2015. dream of employees in LONGi. LONGi shall be committed to
inheritance of fighting spirit and technical innovation of
The production bases are located in Yinchuan, Zhongning, reducing cost and increasing efficiency continuously to
Wuxi, Chuxiong, Baoshan, and Lijiang. Malaysia’s overseas reconstruct clean and green energy with advance PV
production base was put into operation in 2016. By the end of technology. We shall make efforts to disperse haze within 10
2016, the capacity of LONGi Silicon Wafer has reached 7.5GW, years and cooperate with PV industry and whole society to
and 15GW by the end of 2017. The production continued to protect blue sky and clear water.
expand rapidly.
Core Technology
1) King Kong line high-efficiency cutting and slicing manufacturing
technology: to improve the silicon wafer cutting efficiency,
MALAYSIA CHINA ENTREPRENEURS 25
COLUMN
2018_VOLUME 03 “2018年中国援助培训马来西亚同学会招待会”
于吉隆坡举办
“2018年中国援助培训马来西亚同学会招待会” 品科技方面的成功经验，马来西亚已经参加了许
多中国举办的能力建设培训，希望马中两国政府
于11月19日在吉隆坡举办，中国驻马来西亚使馆 继续加强相关合作。
大使白天、马来西亚农业与农基工业部副部长沈 马来亚大学校长Datuk Ir. (Dr.) Abdul Rahim Hj.
志勤、马来亚大学校长Datuk Ir. (Dr.) Abdul Rahim Hashim和新山宽柔中学教师Christin Sheela Ramiah
Hj. Hashim出席。赴华参加过培训的学员，马贸工 分别作为合办单位代表和学员代表发言。马来亚
部、农业部、交通部、卫生部、科技部等政府部 大学校长表示，两个月以前由中国商务部主办、
福建海洋研究所与马来亚大学合办的“2018年中
门高级官员，工商协会，中资企业代表，以及中 国—马来西亚海洋多学科观测技术海外培训班”
在马来亚大学举办，这是马中两国在海洋科学和
马媒体等约300人参加。 能力建设方面的一次新尝试，对马中海洋科技领
域合作有重要意义。未来马来亚大学希望更多参
白天大使在致辞中表示，两天前习近平主席在亚 与中国的人力资源开发合作项目，开展更广泛领
太经合组织工商领导人峰会上重申了中国进一步 域的交流合作。
扩大开放，通过互利合作谋求共同发展的决心，
指出世界上所有国家都享有平等的发展权利，任 Christin Sheela Ramiah也分享了自己在中国参加培
何人都无权也不能阻挡发展中国家人民对美好生 训的经历和体会，谈到通过培训不仅收获了相关
活的追求。我们应该致力于加强发展合作，让所 领域的知识和技能，也有机会近距离接触中国，
有国家的人民都过上好日子。作为最大的发展中 了解中国人民的日常工作生活，希望马中两国携
国家，中国始终致力于加强南南合作，与发展中 手共建“一带一路”，让和平、繁荣、友好惠及
国家分享发展经验。目前中马关系站在新的起点 两国人民。
上，两国将继续开展各领域务实合作，其中包括
人力资源开发合作。希望中国的成功经验和良好 招待会开始前，石资明经济商务参赞主持召开
实践可以为马来西亚提供借鉴。中国政府愿为马 2018年中国援外培训马来西亚同学会年度会议。
来西亚政府和人民提供更多支持，通过加强合作 会议选举产生新一届同学会委员会成员。
谋求共同发展和繁荣。
沈志勤副部长作为当晚的主宾，在致辞中表示马
中两国政府一直致力于加强农业领域的合作，近
年来中国积极与东盟国家包括马来西亚分享农产
26 MALAYSIA CHINA ENTREPRENEURS
专栏
2018 ANONFUMAAL LRAEYCSEIPAT(ICOANAOAMF C)HHIENLAD-AINIDKAULAULMA NLUI MASPSUORCIATION 2018 _VOLUME 03
It was held in Kuala Lumpur on 19th November and I hope that China's successful experience and good
attended by Bai Tian, the China Ambassador to practices can provide a reference for Malaysia. The
Malaysia, Sim Tze Tzin , Deputy Minister of Chinese government is willing to provide more
Agriculture and Agro-based Industries and Datuk Dr. support to the Malaysian government and people and
Abdul Rahim Hashim vice-chancellor University of seek common development and prosperity through
Malaya. enhanced cooperation.
During the speech, the ambassador said that two days
ago, at the APEC CEO Summit, President Xi Jinping Deputy Agriculture and Agro-based Industries
reiterated China’s determination to further expand its Minister Sim Tze Tzin said in his speech that the
openness and seek common development through Malaysian and Chinese governments have been
mutually beneficial cooperation, pointing out that committed to strengthening cooperation in the
all countries in the world enjoy equal rights to agricultural sector. In recent years, China has actively
development, no one has the right or the ability shared successful experiences in agricultural products
to stop the people from developing countries to technology with ASEAN countries including Malaysia.
pursue a better life. We should work to strengthen Malaysia has participated in many capacity building
development cooperation and let the people of all trainings organized by China and it is hoped that the
countries live a good life. As the largest developing Malaysian and Chinese governments will continue to
country, China has always been committed to strengthen relevant cooperation.
strengthening South-South cooperation and sharing
development experiences with developing countries. Universiti Malaya vice-chancellor Datuk Dr Abdul
At present, China-Malaysia relations stand at a new Rahim Hashim and Johor Baru-based English
starting point, and the two countries will continue to teacher Christin Sheela Ramaiah respectively, spoke
carry out pragmatic cooperation in various fields, as representatives of the co-organizers and
including human resources development cooperation. representatives of the participants. Universiti Malaya
MALAYSIA CHINA ENTREPRENEURS 27
COLUMN
Editorial team of Malaysia-China Entrepreneurs take photo with China Ambassador Bai Tian.
2018_VOLUME 03 vice-chancellor said that the "2018 China-Malaysia training in China. She talked about not only gaining
Marine Multidisciplinary Observation Technology knowledge and skills in related fields through training,
Overseas Training Course" hosted by the Ministry of but also having the opportunity to get close to China
Commerce of China and jointly organized by the and understand the daily working life of the Chinese
Fujian Institute of Oceanography and the University of people. I hope that Malaysia and China will work
Malaya was held at the University of Malaya two together to build the "Belt and Road" so to make
months ago. This is a new attempt by Malaysia and peace, bring prosperity and benefit the peoples of
China in marine science and capacity building and is of two countries.
great significance to cooperation in the field of marine
science and technology in Malaysia. In the future, the Before the reception, Madam Shi Ziming, Economic
University of Malaya hopes to participate more in and Commercial Counsellor of the Chinese Embassy in
China's human resources development cooperation Malaysia hosted the annual meeting of the 2018
projects and carry out exchanges and cooperation in a China Foreign Aid Training Malaysia Alumni Associa-
wider range of fields. tion. The meeting elected members of the new
Christin Sheela Ramiah also shared her experience in alumni committee.
28 MALAYSIA CHINA ENTREPRENEURS
中企慈善活动
工银马来西亚福利院献爱心 2018_VOLUME 03
2018年12月1日，中国工商银行马来西亚有限公司 年龄最小仅三岁，最大的已经进入中学学习。恩
（以下简称工银马来西亚）组织开展福利院献爱 惠之家的负责人对工银马来西亚的善行义举表示
心活动，总裁王强携工银马来西亚管理层，以及 感谢，并希望全社会都能为孩子奉献一份爱心，
公司40余名员工志愿者赴“恩惠之家”福利院开 帮助他们更好地成长。
展献爱心活动，为孩子们送去玩具、衣服、食品
和学习资料、文具等礼物。 中国工商银行是目前全球资产规模最大的国际化
商业银行，在全球47个国家和地区设立了超过420
秉承“源于社会，回报社会”的社会责任理念， 家海外分支机构，已形成一个覆盖主要国际金融
工银马来西亚在全行范围内发起了“志愿者招 中心和中国主要经贸往来地区，层次分明、定位
募”的爱心倡议，旨在号召员工能够胸怀爱心， 合理、渠道多样、运营高效的全球化金融服务平
积极参与各项社会责任活动。活动当天，员工志 台。该行一直以“提供卓越金融服务——服务客
愿者们首先为孩子们分发礼物，并组织游戏与孩 户、回报股东、成就员工、奉献社会”为己任，
子们互动，让福利院的孩子们感受到来自社会的 坚持“工于至诚，行以致远”的企业文化精神，
温暖和关怀。为了能够更好的为福利院儿童提供 积极开展和参与企业全球化进程中的各种社会责
学习上的帮助，王强还为福利院捐献各种书籍， 任活动。工银马来西亚自成立以来积极投身各种
带头为孩子们搭建爱心书架，与孩子们度过了愉 社会慈善公益事业，今年以来先后为国家血库组
快而有意义的一天。 织献血活动，为槟城受灾百姓送温暖，用爱心和
真情回报社会。本次福利院献爱心活动是工银马
恩惠之家成立于1988年，现有儿童40名，主要为 来西亚又一次用实际行动承担了社会责任，真正
失去双亲的孤儿或单亲家庭遗弃的孩子，以及家 做到“工行在哪里，爱心就在哪里”。
庭生活贫困、父母无力照顾的孩子。这里的孩子
MALAYSIA CHINA ENTREPRENEURS 29
CSR OF CHINA COMPANY
ICBC MALAYSIA PROVIDES SUPPORT
TO UNDERPRIVILEGED CHILDREN
2018_VOLUME 03 Over 40 employees from Industrial and Commercial great contribution to the local society.
Bank of China (Malaysia) Berhad (ICBC Malaysia), led
by its Chief Executive Officer, Mr. Wang Qiang visited The visit was part of ICBC Malaysia’s effort of its
Rumah Charis, Home for the Children on 1st Decem- charitable mission to the community. For giving
ber 2018. This is one of ICBC Malaysia’s annual corpo- support to the underprivileged children, ICBC Malay-
rate social responsibility (“CSR”) activities. sia has provided Rumah Charis the necessary living
As the world's largest international commercial bank items including air conditioner, water dispensers,
with more than 420 overseas branches in 47 countries cabinets and book shelves. During the visit, employ-
and regions, ICBC Malaysia while delivering excellent ees from ICBC Malaysia set up a mini library for the
financial services to worldwide customers and children with books collected through a donation
maximizing return to shareholders, also giving making drive organized prior to the visit.
30 MALAYSIA CHINA ENTREPRENEURS
中企印记
2018_VOLUME 03
南航与马中企业家联合会签署大客户协议
中国南方航空和马来西亚中国企业家联合会 关于中国南方航空公司
(PUCM)均为各自所在领域的优势企业和商会，拥
有良好声誉和商业平台。本次签约为充分发掘利 中国南方航空股份有限公司（以下简称南航），
用双方在各自领域的资源优势，实现优势互补合 总部设在广州，是中国运输飞机最多、航线网络
作共赢。 最发达、年客运量最大的航空公司，拥有新疆、
北方等16家分公司和厦门航空等6家控股航空子公
PUCM总会长拿督李中平表示，“PUCM作为南航的 司，在珠海设有南航通航，在杭州、青岛等地设
大客户，今后将选择南方航空公司作为自己的出 有22个国内营业部，在新加坡、纽约等地设有68
行首选，不但可以降低差旅成本、享受到便捷舒 个国外办事处。
适的高端服务，更可以依托南航强大的平台和高
效准点的优质服务，中转到中国国内各大城市及
区域其他国家，为PUCM会员提供更多及更好的优
质服务。”
南航吉隆坡办事处总经理王旭表示，“南航通过
签约PUCM为在马中国企业家提供更优惠的价格、
更优质的服务和更开阔的平台，实为双赢之举。
南航今后将不定期举办客户联谊活动，为大客户
提供及时最新的服务资讯，加强与客户交流与
互动。”
MALAYSIA CHINA ENTREPRENEURS 31
FOOTPRINT OF CHINA COMPANY 截至2017年底，南航运营包括波音787、777、737 表，也有少量和中国企业密切合作的本地企业家
系列，空客A380、A330、A320系列等型号客货运 代表，目前有近100家会员企业。
2018_VOLUME 03 输飞机超过750架，是全球首批运营空客A380的航
空公司。2017年，南航旅客运输量超过1.26亿人 (上图：PUCM是大马最接地气，形象最佳的中国商会)
次，机队规模居亚洲第一、世界第三。（数据来
源：国际航协）。南航安全飞行纪录卓越，保持 其宗旨是推动中国企业之间相互联系和交流，增
着中国航空公司最好的安全纪录，安全纪录和安 进中国企业和马来西亚工商界的了解和沟通，扩
全管理水平处于国际领先地位。2018年6月，南航 大与马来西亚的经贸合作和维护中国企业的合法
荣获中国民航飞行安全最高奖“飞行安全钻石二 权益，加强和马来西亚政府部门的对话和交流，
星奖”，是中国国内安全星级最高的航空公司。 指导和协调中国企业合法经营、公平竞争，协调
解决重大经营问题，代表会员对外交涉。
南航积极响应国家倡议，为推动“一带一路”建 马来西亚中国企业家联合会和中马两国政府、社
设提供有力支撑。在“一带一路”重点涉及的南 团组织保持良好关系和密切的联系，为联合会成
亚、东南亚、南太平洋、中西亚等区域，南航已 员及其他有意来马或赴华开展业务的机构和人士
经建立起完善的航线网络，航线数量、航班频 提供必要的咨询和服务。
率、市场份额均在国内航空公司中居于首位，已
成为中国与沿线国家和地区航空互联互通的主力
军。目前，南航在“一带一路”沿线38个国家和
地区的68个城市开通了172条航线，每周投入2200
多个航班，承运旅客1500多万人次。
关于马来西亚中国企业家联合会
马来西亚中国企业家联合会（PUCM）成立于2015
年，是由长期在马经营企业的中国企业家依据马
来西亚政府社团法令合法创办的中国企业家联合
会，商会成员绝大部分是来自中国的知名企业代
32 MALAYSIA CHINA ENTREPRENEURS
中企印记
2018_VOLUME 03
PUCM SIGNED CORPORATE AGREEMENT WITH
CHINA SOUTHERN AIRLINES
China Southern Airlines and PUCM are the leading cities in China and other countries in the region, and
company and chamber of commerce in their respective to provide more and better quality services to PUCM
fields, with a good reputation and business platform. members."
The signing is to fully make good use of advantages of Wang Xu, general manager of China Southern Airlines
both parties in order to achieve a mutually benefit Kuala Lumpur Office, said, “China Southern Airlines
and win-win situation. has signed a contract with PUCM to provide more
The president of PUCM Dato’ Li Zhongping said, favorable prices, better services and a broader
"PUCM, as a major customer of China Southern platform for Chinese entrepreneurs in Malaysia. It is a
Airlines, will choose Southern Airlines as its first win-win situation. China Southern will host social
choice for travel, not only can reduce travel costs, networking activities from time to time to provide
enjoy convenient and comfortable high-end services, timely and up-to-date service information for major
but also rely on China Southern's powerful platform, customers and strengthen communication and
efficient and punctual service for transfer to major interaction with customers."
MALAYSIA CHINA ENTREPRENEURS 33
FOOTPRINT OF CHINA COMPANY About China Southern Airlines interconnection between countries and regions along
the line. At present, China Southern has opened 172
2018_VOLUME 03 China Southern Airlines Co., Ltd. (hereinafter referred routes in 68 cities in 38 countries and regions along
to as China Southern Airlines), headquartered in the “Belt and Road”, and has invested more than
Guangzhou, is the largest airline in China with the 2,200 flights per week, carrying more than 15 million
most developed route network and the largest passengers.
passenger traffic per year. It has 16 branches in
Xinjiang, North China and Xiamen Airlines. Jiajian About PUCM
Aviation Subsidiary Co., Ltd. has a navigation service in
China Southern Airlines, 22 domestic sales offices in Persatuan Usahawan China di Malaysia (PUCM) was
Hangzhou and Qingdao, and 68 foreign offices in established in 2015. It is a Chinese entrepreneurs
Singapore and New York. association legally founded by Chinese entrepreneurs
By the end of 2017, China Southern Airlines's who have long been operating their business in
operations included the Boeing 787, 777, and 737 Malaysia. Most of its members are well-known
series, and the Airbus A380, A330, and A320 series of companies from China. There are also a small number
passenger and cargo transport aircraft of more than of local entrepreneur representatives who work
750. It is the first airline in the world to operate the closely with Chinese companies. Currently, PUCM has
Airbus A380. In 2017, China Southern Airlines's almost 100 members.
passenger traffic exceeded 126 million passengers,
and its fleet size ranked first in Asia and third in the Its objectives are to promote the exchanges and
world. (Source: IATA). China Southern has a safe flight exchanges between Chinese companies; to enhance
record and maintains the best safety record of China the understanding and communication between
Airlines. Its safety record and safety management Chinese companies and the Malaysian business
level are in an international leading position. In June community; to expand economic and trade
2018, China Southern won the “Flight Safety Diamond cooperation with Malaysia; to safeguard the
Two-Star Award”, the highest civil aviation flight safety legitimate rights and interests of Chinese enterprises;
award in China. It is the highest safety airline in China. and to strengthen dialogue and exchanges with
China Southern actively responded to the national Malaysian government departments. It helps Chinese
initiative and provided strong support for promoting enterprises to operate legally, compete fairly,
the construction of the “Belt and Road”. China Southern coordinate and solve major business problems, and
Airlines has established a comprehensive route represent members on diplomatic issues in Malaysia.
network in the areas of South Asia, Southeast Asia,
South Pacific, Central and Western Asia, etc. The PUCM maintains good relations and close ties with
number of routes, flight frequency and market share the Chinese and Malaysian governments and
are among the top among domestic airlines and have organizations and provides necessary consultation
become China, and the main force of aviation and services to its members and other institutions or
individuals who are interested in coming to Malaysia
or doing business in China.
34 MALAYSIA CHINA ENTREPRENEURS
专栏
获“金鹰奖”认可 中资企业可提升大马中小企业
马来西亚南洋商报金鹰奖在中小企业中具有很高 言，中资企业势必将改变我国经济，无论是对国 2018_VOLUME 03
的公信力，不止是本地企业趋之若鹜，也吸引越 家经济、税收、领域发展等贡献都不容小觑，本
来越多入驻大马的中资参加，马中企业家联合会 地中小企业绝对能受惠，中国也是全球经济中相
总会长拿督李中平认为，中资企业对于中小企业 当重要的一块，比如说现在沸沸扬扬的中美贸易
的发展扮演着不可忽视的角色，有助中小企业技 战，中国很多企业将生产链转移到本地，同时也
术的提升。他指出，中国经济与企业发展步伐非 在此包装及出口，本地中小企业也能从中获利。
常快，马来西亚华人中小企业能借助具有相同华
人文化的优势，多与中资企业相互交流，必能让 在谈及本地中小企业发展现况，王发生坦言，中
两国企业共同受益。 小企业对一个国家的经济发展相当重要，毕竟很
多大企业都是从小企业壮大，纵观新政府执政后
拿督李中平也是广之旅马来西亚有限公司创办人 的首个预算案，相信能很好协助中小企业未来发
兼总执行长，在本次金鹰奖荣获卓越金鹰奖，也 展。本地中小企业的发展曾经相当缓慢，但从希
是金鹰奖的常客，作为中资企业多年来多次获 盟政府宣布的政策来看，将尽可能公平对待每个
奖，对此拿督李中平表示：“从刚开始的一两家 行业及企业，同时也希望企业能提升效率及产品
公司，到现在这一届已有四家中资企业参赛并获 品质，靠自己的力量壮大，相信长远将能推动中
奖。我们希望将来会有更多的中资参赛，向大马 小企业发展。希盟政府在2019年财政预算案宣
社会展示中资优良正面积极形象，通过金鹰奖让 布，发放45亿令吉中小企业贷款，且首调降中小
本地企业界加强对中资企业的了解。” 企业税率1%，首50万令吉可征税收入税率从18%降
至17%。
中远海运集运（马来西亚）有限公司副总经理王
发生受访时表示，中国是全球最大的进口国及出 本次第一次参赛的还有中建三局马来西亚公司董
口国，可以向本地中小企业进口生产原料，负责 事彭莉和秀妆护肤品生产有限公司执行董事曲
供应制成品。王发生副总经理说：“而我们中远 锾。作为中国杰出的建筑服务企业，彭莉提到，
就负起中间人的角色，为中马两国的企业家扮演 中国建筑不断了解本地建筑需求，将优质建筑服
衔接货运的角色，加上数字经济时代崛起，中国 务理念和先进管理技术带到大马，让本地市场受
电商龙头阿里巴巴、腾讯、京东、苏宁易购等， 惠。而曲锾已在大马创业26年，因为创业卓越，
都能成为本地企业的表率，同时改变了整个远航 在大马获取了诸多奖项，她从中国把生产美容化
业务链及消费链，进而牵动经济走势。” 妆的科技引进大马，她的企业产品不仅获得当地
社会认可，而且还出口到东盟其他国家，其业务
询及中资会对我国经济带来何种改变时，他直 不断发展壮大。
MALAYSIA CHINA ENTREPRENEURS 35
CHINA COMPANIES CAN HELP
TO DEVELOP LOCAL SMES
COLUMN Nanyang Siang Pau's Golden Eagle Award in Malaysia definitely be benefited. China is also a very important
has a high credibility among SMEs. It is attracting not part of the global economy, such as the current
2018_VOLUME 03 only the local enterprises, but also more and more Sino-US trade. In the war, many China companies
China businessmen to participate in Malaysia. The have shifted their production chains to the local
president of PUCM Dato’ Keith Li believes that China market, and at the same time they are also packaging
companies play an indispensable role in the develop- and exporting. Local SMEs can also benefit from it.
ment of small and medium-sized enterprises, which When talking about the current situation of the
will help improve the technology of small and development of local SMEs, Wang has frankly stated
medium-sized enterprises. He pointed out that that SMEs are very important to the economic
China's economy and enterprise development are development of a country. After all, many large
very fast. Malaysian Chinese SMEs can take advantage enterprises are growing up from small businesses.
of the same Chinese culture and exchange with China Looking at the first budget after the new government
companies, which will benefit both sides. is in power, I believe it can be very helpful for the
Dato’ Keith Li is also the founder and chief executive future development of SMEs. The development of
of GTC group, won this Golden Eagle Award. He is also local SMEs has been quite slow, but from the policy
a frequent winner to the Golden Eagle Award. As a announced by the new government, each industry
China company, he has won many awards over the and enterprise will be treated as fair as possible. At
years. Dato’ Keith Li said: From the beginning of the the same time, we hope that the company can
first two companies, there have been now four China improve its efficiency and product quality and rely on
companies participating in the competition and its own strength to grow and believe it will promote
winning the prize. We hope that there will be more the development of SMEs in the long-term. In the
China companies’ participation in the future, 2019 Budget, the new government announced the
showing the Chinese positive image to the Malaysian issuance of RM4.5 billion in SME loans, and the
society and let the local business first-rate reduction of SMEs was 1%, and the tax rate
community to strengthen their understanding of of the first RM500,000 levy was reduced from 18% to
China companies through the Golden Eagle Award.” 17%.
Wang, a deputy general manager of COSCO Shipping The first time to participate in this Golden Eagle
(Malaysia) Co., Ltd., said that China is the world's Award are also Ms.Peng Li the director of the China
largest importer and exporter and can import raw Construction Third Bureau Malaysia and the executive
materials for local SMEs. Wang said: “We have taken director of E Beauty Group Sdn Bhd, Karen Qu. As an
on the role of a middleman in COSCO, playing the role outstanding construction service company in China,
of connecting Chinese and Malaysian entrepreneurs, Peng Li mentioned that Chinese architecture continues
and the rise of the digital economy era, China’s e- to understand local construction needs, bringing
commerce leader Alibaba, Tencent, Jingdong, Suning quality construction service concepts and advanced
Tesco, etc., can become a model for local enterprises, management technologies to Malaysia to benefit the
and at the same time change the entire voyage local market. Karen Qu has been in Malaysia for 26
business and consumer chain, and then affect the years. Because of her entrepreneurial excellence, she
economic trend." has won many awards in Malaysia. She brought in the
When asked about the changes that Chinese capital technology of producing beauty and makeup from
will bring to Malaysia’s economy, he commented that China to Malaysia. Her enterprise products are not
Chinese capital will definitely change Malaysia’s only recognized by the local society, but also exported
economy, whether it is on national economy, taxation, to other ASEAN countries, her business continues to
and development of the country, local SMEs will grow and develop.
36 MALAYSIA CHINA ENTREPRENEURS
陈祈福
海鸥企业有限公司总经理
马中企业家联合会荣誉顾问
马中总商会副总会长
海鸥寄托文化产品， 马中友好合作
共通共建马中关系，搭乘助推“一带一路”
海鸥集团1975年创立至今已经走过43年。海鸥从 业责任。对此海鸥集团总经理陈祈福对马中企业 2018_VOLUME 03
代理第一个中国产品开始，就希望让更多的人能 家杂志表示:“海鸥对中国一直有着深厚的情
够受益于这些中国好产品，这些中国产品不仅有 感，海鸥的第一桶金正是经营中国产品而得来
着优良的品质，产品生命中还流淌着悠久的华人 的，让马中的友谊和商机可以实现最大程度的互
历史与文化。海鸥集团在马来西亚经营的中国产 通、共享，一直是海鸥的心之所向。”
品中，其中有80%的产品，是源于中国深厚的文
化，如“药、酒、茶”都带着浓厚的中国文化色 海鸥打破原有的销售方式，在经营手段上大胆突
彩，而这类产品对马来西亚消费者更具吸引，马 破，推陈出新，将“中酒、中药、中茶”在马来
来西亚消费者在购买这类商品时，也是为了保存 西亚的销售开拓出全新的销售渠道和方式。海鸥
这份浓浓的华人情感。 多年构建起的销售网络遍布全马，拥有着成熟而
经验丰富的销售团队。同时，同步发展实体与电
所以海鸥创立之初，就奠定了引进中国产品，而 商销售通道，顺应新时代接纳更多新时代的合作
“中药，中酒，中茶”作为海鸥的核心业务，不 模式和业态规则，不管是人文交流，技术共享，
仅将企业的发展壮大作为追求奋斗的目标，海鸥 科技研讨，海鸥都怀着一颗赤诚之心去尝试，共
也一直将马中友好和中华文化传播作为自己的企 享“一带一路”这一难得的辐射全球的巨大商机。
MALAYSIA CHINA ENTREPRENEURS 37
SPECIAL COLUMN 中国与马来西亚关系渊源流长。马来西亚也是东 多的中资企业开始进驻马来西亚，将马来西亚作
盟国家中第一个与中国建交的国家，两国的友好 为其国际发展的桥头堡。他们不仅看中马来西亚
2018_VOLUME 03 关系不仅见于经贸合作领域，而是包含了文化、 的海上地理优势，也看中马来西亚华人文化与中
教育、科技、农业、汽车、金融、基础设施和人 国文化一脉相承，同宗同源，这就为“中酒、中
文交流等，而近年来，两国的经济、政治、文 药、中茶”在马来西亚的发展与传播带来十分利
化、教育交流均取得丰硕成果。另一方面，马来 好的政策优势。
西亚的经济转型计划与中国不谋而合，这为双方
合作提供了机遇,再者，随着中国国家领导人提出 海鸥40年的时间走遍中国的大江南北，代理中国
“一带一路”建设的伟大构想，马中合作更加焕 著名、知名品牌产品达200余个，随着“一带一
发生机和活力。 路”的全球大发展，跨国跨地域间的合作也将成
为主流，总经理陈祈福表示，海鸥在未来也将与
随着“一带一路”在全球的影响力逐渐提高，它 中国进行更多领域的对话，实现与中国更多元
正在成为世界开放发展新格局的主导和推动力 化、全产业链的合作模式。海鸥也希望可以将更
量，也给世界提供了全新的合作模式和商业机 多的马来西亚产品和产业带到中国，真正实现马
会。共商共建共享的宗旨，将涉及影响到世界近 中两国的共通共建。让世界和中国，也领略到马
三分之二的人口，辐射65个国家，对此陈祈福总 来西亚的美丽。
经理说:“马来西亚作为“一带一路中海上丝绸之
路”经济构架中非常重要的桥梁国家，凭借马来 陈祈福也相信，文化交流、共享平台将是未来跨
西亚华人对于中华文化的良好传承与弘扬，在未 区域实现战略性合作的基础与开端。海鸥将继续
来，要充分发挥自己海洋经济的优势，让马中两 以华人产品和文化产业为寄托，乘着“一带一
国共同走向全球，流通世界打开良好的开篇。我 路”的东风，携手更多的马中企业向更广阔的天
们可以看到新时代的“海上丝绸之路”将会影响 空翱翔，共同创造马中紧密合作的全新篇章!
全球经济总量的92.5%和贸易总量的97%。越来越
38 MALAYSIA CHINA ENTREPRENEURS
Mr Tan Kee Hock
General Manager of HAI-O
Honorary Advisor of PUCM
Vice President of the MCCC
HAI-O TIGHTENING RELATIONSHIP WITH CHINA THROUGH 马中友好合作
BELT & ROAD INITIATIVE
Founded in 1975, Hai-O Enterprise Berhad has products, and "Chinese medicine, Chinese 2018_VOLUME 03
been offering Chinese medicines and healthcare wine, Chinese tea" as the core business of the
products for over 43 years. Originally, the company, not only the development of the
Company offered an assortment of These enterprise , but also the responsibility of
Chinese products not only have high quality, but promoting bilateral trade and Malaysia-China
also have a long history of Chinese cultural links. friendship. The general manager of Hai-O, Mr
Among all the products, 80% of them originated Tan Kee Hock commented that Hai-O has always
from Chinese culture, such as "medicine, wine had a strong passion for China, the first pot of
and tea" with strong Chinese culture, which gold of Hai-O Enterprise Berhad was derived
generate more attraction to Malaysian consumers. from the operation of Chinese products. It has
Since the establishment of the Hai-O Enterprise always been the vision of Hai-O to enhance the
Berhad, it has laid the introduction of Chinese friendship and business opportunities to achieve
the greatest sharing."
MALAYSIA CHINA ENTREPRENEURS 39
SPECIAL COLUMN Hai-O has set a new business strategy to carry Road" in the region, with the good inheritance of
an extensive range of traditional Chinese Chinese culture by Malaysian Chinese, we
2018_VOLUME 03 medicines, teas and wines to present their should play more active role to the advantages
products through multilevel marketing. At the of our marine economy so that both countries
same time, Hai-O’s adapt to core distribution can open a new chapter to the global market.
network business, and accepting the new era Hai-O are making full advantage to target a
and new business segment. Hai-O strongly bigger market share of "Chinese wine, traditional
believes that they will benefit from the “Belt and Chinese medicine and Chinese tea" in Malaysia.
Road Initiative” of China. Hai-O has been the sole agent for over 200
China and Malaysia have a long and lasting branded China products for the past 40 years.
relationship. Malaysia is the first ASEAN country One-belt, One-road economic strategy helped
to establish diplomatic relations with China. The Hai-O to promote their products and boost the
friendly relations between the two countries sales volume. Mr Tan told us that Hai-O will
are not only in the field of economic and trade engage in more dialogue to achieve a more
cooperation, but also in the fields of culture, diversified cooperation model with China aiming
education, science and technology, agriculture, to bring more Malaysia local products to China
automobiles, integration, infrastructure and to build the bilateral relations and to show the
cultural exchanges. In recent years, the economic, beauty and wonder of Malaysia to the world and
political, cultural and educational exchanges China.
between the two countries have achieved Mr Tan Kee Hock believes that cultural exchange
fruitful results. At this background, China’s and sharing platform will be the basis and
One-belt, One-road economic strategy will help beginning of strategic cooperation in the future
to enhance the cooperation between both across regions. Hai-O will continue to rely on the
countries. Chinese products and cultural industries as the
China’s One-belt, One-road economic strategy key business, take the utmost opportunity of
will generate global impact, it is becoming belt-road economic strategy and jointly create a
the dominant new model of development, new chapter of close cooperation between
cooperation and business opportunities to the Malaysia and China.
world. Mr Tan Kee Hock quoted. Malaysia, as an
important bridge country of the "Maritime Silk
40 MALAYSIA CHINA ENTREPRENEURS
FOOTPRINT OF CHINA COMPANY 2018_VOLUME 03
FOOTPRINT OF CHINA COMPANY 2018_VOLUME 03
莱恩 大卫
马中企业家杂志荣誉顾问
倫敦政治經濟學院社会科学硕士
渥太华卡尔顿大学新闻学硕士
“又见马六甲”-马中文化的交融与共生 专题
中国和马来西亚的历史和经济关系可以追溯到几 朝歌把我们的训练和排练带到了一个更高的水 2018_VOLUME 03
个世纪前，但现在,在一带一路的倡导下,双边贸 平，她太专业了，她想确保我们每个人，无论我
易和投资正在加速前进，工业和基础设施的建设 们的角色有多大，有多小，她都要求演员准确地
与合作尤其令人瞩目。 记住一切,完美地表现，不管是一次还是一千次。”
而“又见马六甲”歌剧院是“一带一路”倡议 马六甲是马来西亚历史文化最悠久的地方。它可
下，中方在东南亚地区承建的首个交付使用的文 以追溯到15世纪初，当时郑和带领庞大的舰队多
旅项目。截至目前，它是马六甲最大的单体公共 次访问这座城市。而在21世纪,中国正在寻求复兴
建筑，也是全马来西亚技术最先进的剧院。剧院 和振兴这一古代丝绸之路。
里精心建造的360度旋转沉浸式舞台，将这座联合
国教科文组织遗产城市的历史完美展现。而在建 永大首席执行长拿督威拉巫光伦说：“又见马六
造前期，当地房地产开发商永大的首席执行官感 甲”歌剧院是“一带一路”倡议下，中方在东南
受到这座历史古城，缺少一些夜间的娱乐设施与 亚地区承建的首个交付使用的文旅项目。截至目
环境，于是他联合北京奥运会开幕式及印象系列 前，它是马六甲最大的单体公共建筑，也是全马
背后的创意团队，共同创建了这个集艺术、建筑 来西亚技术最先进的剧院。这出舞台剧无疑吸引
和技术共体的中马联合贡献的杰作。 观众目光，360度旋转沉浸式舞台，将“观”与“
演”的不同空间融为一体，郑和下西洋600年来的
拿督威拉巫光伦表示在中国“又见”系列的项目 丝路情缘被完美展现。”
都是由当地政府发起的，从未由私人企业自行投
资过的案例。又见马六甲，资金来自马来西亚，
表演者来自马来西亚，演出关于马六甲的历史和
精神，但想法、创新和专业知识来自中国。又见
马六甲歌剧院建筑群，将屹立于马六甲海峡一
侧，继续见证中马两国文化在新时代的交融与
共生。
王朝歌对舞台的执着和严厉，令演员感受到极大
的挑战。又见马六甲的演出者，杰克逊说：“王
MALAYSIA CHINA ENTREPRENEURS 45
COLUMN Rian David
Honorary Advisor to Malaysia China Entreperneur
Master of Science, The London School of Economics
Master of Journalism, Carleton University, Ottawa
ENCORE MELAKA -UNIQUE COLLABORATION COMBINING ART,
ARCHITECTURE AND TECHNOLOGY
2018_VOLUME 03 This is our special series on 40 years of China's reform Encore Melaka is a dazzling spectacle showcasing the
and opening up footprint. Today we look at how history of this UNESCO heritage city in a way never
China's relations with other countries are evolving. seen before. Feeling that there was a lack of night
China and Malaysia's historic and economic ties may time entertainment for tourists visiting Melaka, the
date back centuries. But now, trade and investments CEO of local property developer Yong Tai reached out
are accelerating sharply under the Belt and Road to the creative forces behind the Beijing Olympics
Initiative. And there's one collaboration that's very opening ceremony and the Impressions series, and a
different from the industrial or infrastructure unique China-Malaysia collaboration encompassing
developments. art, architecture and technology was born.
Upper pic: Performance directed by Wang Chaoge, co- director of 2008 Beijing Olympic games opening Ceremony
46 MALAYSIA CHINA ENTREPRENEURS
专题
Upper pic: Special drum performance at Encore Melaka 2018_VOLUME 03
Boo Kuang Loon, the CEO of Yong Tai Group said: "For to make sure each of us, no matter how big or small
this project, in China it's all initiated by the local our role, remember everything precisely and perform
government. It has never been initiated by a private perfectly, whether one time or a thousand times."
entity before. This Encore Melaka, the funds are from RIAN MAELZER MELAKA, MALAYSIA "Melaka has the
Malaysia, performers from Malaysia, story about longest and deepest historical and cultural ties of
Melaka but the idea, the innovation and the expertise anywhere in Malaysia. It dates back to the early 15th
come from China." Yong Tai invested $100 million to century when the huge fleet of Admiral Zheng He
create a purpose-built theatre. A 250-metre long visited the city several times."
stage wraps around a platform that seats 2000 people Now in the 21st century, China is seeking to resurrect
and that revolves 360 degrees. and revitalize the ancient Silk Road.
Boo further said: "So the director is not architect. Boo concluded : "This Encore Melaka theatre
Director is not builder. But who can enter into the performance can actually be a model of the One Belt
director's mind to dig out what he thinks the theatre One Road from China and the One Belt One Road
should look like in his mind and put that onto the countries over how they can cooperate together and
drawing board? So this itself is something that is very work together. But there's nothing more important
challenging." The performers too faced immense than the first thing which is the heart must first link
challenges to meet the expectations of Chinese up."
director Wang Chaoge. And certainly this China-Malaysia production has
Jackson Yew, one of the performers for Encore Melaka been winning the hearts of those who have witnessed it.
said: "Wang Chaoge brought our training and rehearsal
to a higher level. She was so professional. She wanted
(Source CGTN)
MALAYSIA CHINA ENTREPRENEURS 47
COLUMN 梁才德
中华人民共和国驻哥打基纳巴卢总领事馆总领事
沙巴成中国游客新宠
2018_VOLUME 03 “2018年中国赴马来西亚沙巴州游客数量有望突 除此之外，旅游业也是沙巴最主要的支柱产业。
破50万人次。”中国驻亚庇总领事梁才德在接受
记者采访时说道。 据悉，在今年国庆“黄金周”期间，赴马来西亚
的中国游客较去年同期相比有所减少，但来沙巴
据梁总领事介绍，中国赴沙巴游客逐年大幅攀 的中国游客明显增多。
升。在2015至2017年间，中国赴沙巴游客的数量
分别是24万、38万和43万人次。今年前八个月， 梁总领事表示，大量中国游客的到来，为沙巴带
中国赴沙游客人数已经突破了36万，跟去年同期 来了巨大的旅游收入。但也正因如此，沙巴的酒
相比增长44%。 店、宾馆已经远远不能满足需要。沙巴方面，包
括政府和旅游从业者都表示希望中国投资者能到
梁总领事说，双方旅游业合作的前景非常广阔， 沙巴投资旅游业、酒店业。这也是双方合作最有
并且也是中国与沙巴合作中最活跃的一个领域。 潜力的一面，梁总领事补充道。
上图：沙巴海底世界是潜水爱好者的天堂
48 MALAYSIA CHINA ENTREPRENEURS
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