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Integrated Marketing Communication (IMC) e-book is suitable for students who are seeking
knowledge in IMC. This e-book introduces basic and general IMC concepts to students.This
e-book will motivate and make it easy for students to gain knowledge on IMC. Students will
gain knowledge through a media which is more interesting and easier to understand.
The content of e-book includes discussions of the introduction IMC, the communication
process and advertising and sales promotion. It is hope that this e-book will not only enhance
students’ knowledge and understanding of marketing but also encourages them to apply the
knowledge of marketing wherever they are.
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