Integrated Marketing Communication (IMC) e-book is suitable for students who are seeking knowledge in IMC. This e-book introduces basic and general IMC concepts to students.This e-book will motivate and make it easy for students to gain knowledge on IMC. Students will gain knowledge through a media which is more interesting and easier to understand. The content of e-book includes discussions of the introduction IMC, the communication process and advertising and sales promotion. It is hope that this e-book will not only enhance students’ knowledge and understanding of marketing but also encourages them to apply the knowledge of marketing wherever they are.
