5 COMPANY PROPOSAL Name: Sayyidah Mawaddah Hanna binti Mohd Nasir Matric no: 09DRG22F1014 Class: DRG4B
1 Kamelia Cosmetics SSM: 002562984-W
Kamelia Cosmetics was born out of a combination of two childhood obsessions: a love for mermaids and an enthusiasm for make-up. In 2014, she stayed in the UK and rediscovered her love for make-up while being a stay-athome mother. In 2016, she started Kamelia Cosmetics from home as a mompreneur with the intention of enriching merbabe ’ s lives with safe, affordable and trendy beauty products. Now, Kamelia Cosmetics finds a new purpose in guiding young entrepeneurs to start up and build a successful beauty business with Mermaid Queen Squad. To date, Kamelia Cosmetics Merteam has fulfilled 50,000 orders and is home to more than 700++ members of Mermaid Queen Squad. COMPANY BACKGROUND
ORGANIZATIONAL CHART
SOCIAL MEDIA [email protected] kameliacosmetics kameliacosmetics itskameliahq kameliahq https://kameliacosmetics.com/ kameliacosmeticshq
PRODUCT DETAILS Product category: Cosmetics Product types: Foundation, mascara, lip products, accesories Product range: Mermaid Skin Foundation: Icing, Marshmallow, Vanilla, Praline, Butterscotch, Honey, Toffee, Cocoa Sea Siren Mini Cushion Foundation: Icing, Marshmallow, Vanilla, Praline, Butterscotch, Honey, Toffee, Cocoa Temptress Lash Maximizer Mermaid Matte Lip Creme: Alaia, Clara, Layla, Azalea, Delphine, Harmony, Pearl, Marina, Seaside, Sunbathe Mermaid Queen Gloss: Aria, Leah, Sophia, Atlantis, Lagoon, Paradise Aqua Kiss Lip Tint: Nikki, Renee, Willa, Cleo, Kaia, Lana Sea Siren Matte Lip Glide: Jade, Janet, Josie Mermaid Treasure Blending Jewel Kamelia #Shello2024 Calendar Mermail Pink Paper Bag Kamelia Cosmetics Mermail Box
PRODUCT PRICE Mermaid Skin Foundation (10ml): RM19 Sea Siren Cushion Foundation (8ml) RM29 Temptress Lash Maximizer (0.015kg) RM19 Mermaid Matte Lip Creme (2ml/2g) RM17 Mermaid Queen Gloss (2ml/2g) RM17 Aqua Kiss Lip Tint (3ml/3g) RM19 Sea Siren Matte Lip Glide (1.8g) RM25 Mermaid Treasure Blending Jewel (4*65cm) RM17 Kamelia #Shello2024 Calendar RM15 Kamelia Cosmetics Mermail Box RM4 Mermail Pink Paper Bag RM2.60
TESTIMONIALS
TARGET AUDIENCE Demographic Age Teens (age 13 - 17) Young adults (18 - 25) Adults (age 26 - 60) Gender Female Income Group B40 M40 T20 Marital Status Single Married Beauty enthusiasts Individuals who are keen about makeup Creative minded Individuals who wants to express their creativity with makeup Passionate to learn new skills People that want to learn makeup skills People that want to improve their makeup skills Psychographic
PROBLEM STATEMENT The website is not updated, so users cannot see the complete list of products at their website and customers don ’t know the availability of products.
COMPETITOR Maaez Cosmetics, a local company that sells beauty products since 2014. BeauTyra, a local company that sells beauty products since 2018. Breena Beauty, a local company that sells beauty products since 2015.
SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Cheap prices make it available for people with tight budget to purchase the products A well known beauty brand in local beauty enthusiasts community Limited products options and selections No physical store Expand products range More local brands sell higher quality products Other local brands have wider product range
Cosmetics Accesories Deodorant Hand sanitizer Calendar Paper bag Kamelia Cosmetics PRODUCT LINE ANALYSIS Box Beauty sponge
2 HYGR SSM: 202301013996 (1507918-K)
COMPANY BACKGROUND HYGR is a Malaysian online business that specializes in selling natural lip balms and deodorants packaged sustainably since 2020. Meng and Ivor were both lawyers by profession but Meng ’ s passion for ecommerce was greater so he decided to start an online business aim to solve personal care issues in the most natural & eco-friendly minimal packaging. In 2023, HYGR has transformed from a humble home-based business to a GMP certified factory.
ORGANIZATIONAL CHART Hoi Meng Chew Founder Ivor Lim Xian Z Co-founder
VISION To become one of the leading sustainable and natural Malaysian brands in the market. MISSION To make a positive impact through sustainable and natural products.
SOCIAL MEDIA [email protected] hygr.my kameliacosmetics hygrmy hygr.my https://hygr.my/ hygr.my
PRODUCT DETAILS Product category: Personal care Product types: deodorant, lip balms, facial oil, hair oil, hand sanitizer, toothbrush, bag Product range: Deodorant: Fresh Cooling Citrus, Soothing Lavender, Rose Geranium, Tea Tree, Ylang Ylang, Woody, Zen Tinted Lip Balm: Coral Red, Raw, Hisbicus, Burnt, Pink Rose, Colorless Hair Oil Face Oil: Oily & Acne, Dry Skin, Combination Skin, Sensitive Skin, Mature Skin Natural Loofah: Oval, Round Charcoal Bamboo Toothbrush: Kid, Adult Lightweight Moisturising Refillable Sunscreen Berry Unbeetable Lips & Face Scrub
PRODUCT PRICE Smell Be Gone Deodorant (25g) RM38.90 Big Natural Deodorant (50g) RM58.90 Zen Natural Deodorant (25g) RM39.90 Zen Natural Deodorant (50g) RM59.90 Tinted Lip Balm RM27.90 Natural Facial Oil RM36 Natural Brow Lash Oil RM36 Natural Hair Oil RM36 Natural Loofah RM6 Charcoal Bamboo Toothbrush RM7 Pocket Hand Sanitizer Spray RM18 Drawstring Pouch Bag RM7 Tote Bag RM25 Berry Unbeetable Lips & Face Scrub RM38 Lightweight Moisturising Refillable Sunscreen (50ml) RM69
TESTIMONIALS
TARGET AUDIENCE Demographic Age Kids (age 7-12) Teens (age 13 - 17) Young adults (18 - 25) Adults (age 26 - 60) Gender Female Male Income Group M40 T20 Marital Status Single Married Wellness enthusiasts Individuals who prioritize self-care and overall well-being Care for environment Individuals who wants to spend on vegan, sustainable and eco-friendly products Prioritize natural derived products People that want to have products that use natural ingredients and no harmful chemicals Psychographic
PROBLEM STATEMENT Their other social medias are always updated but their Twitter haven ’t been updated.
COMPETITOR The Mineraw, a local brand that sells personal care products that are safely tested, never on animals. Their products are vegan, vegetarian and cruelty-free; suitable for all skin types, concerns and gender. Kayman Beauty, a local brand that sells skincare products since 2017. Botanical Wonders, a local brand that sells various health and beauty products.
SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS 100% vegan Natural ingredients Eco friendly Sustainable Pricey Might be comedogenic to some people No physical store Run ads on more platforms Open physical stores Other brands are more well known Other brands have wider product range
Skincare Personal care Haircare Toiletries Accesories Cosmetics Facial oil Deodorant Hand sanitizer Hair oil Toothbrush Loofah Pouch bag Tote bag Lip balm Lash & brow oil HYGR PRODUCT LINE ANALYSIS Lip scrub
3 Bingka KL SSM: 681106-K
COMPANY BACKGROUND Starting out in December 2015 with wholly original silkscreen-printed designs, founder Adrihana Abdul Rashid and co-founder Emmalyn Yam have a vision to make Malaysian culture an affordable and contemporary part of our everyday lives. Bingka sells souvenirs and merchandise that come in all shapes and sizes nowadays with tote bags, pouches, pillowcases and stationery, inspired by our local heritage and traditional culture, from our food to our architecture.
ORGANIZATIONAL CHART Adrihana Abdul Rashid Founder To make Malaysian culture an affordable and contemporary part of our everyday lives. VISION Emmalyn Yam Co-founder MISSION To enrich living spaces and help build an appreciation for Malaysian art through our take on lifestyle products.
SOCIAL MEDIA [email protected] bingka.kl https://bingka.my/ Bingka KL
PRODUCT DETAILS Product category: souvenirs, merchandise, lifestyle products Product types: tea towel, dining, bags, accesories Product range: Tea towel Coaster Placemat Totebag Pouch bag Postcard Keychain Memopad Stickers Bag tag Lanyard Notebook
PRODUCT PRICE Bag Tag RM20 Tea Towel RM45 Placemat RM40 Coaster RM55 Tote bag RM145 Postcard RM5 Memopad RM15 Decoration Stickers RM10 Keychain RM20 Notebook RM87
TESTIMONIALS
TARGET AUDIENCE Demographic Age Kids (age 7-12) Teens (age 13 - 17) Young adults (18 - 25) Adults & Senior citizen (age 26 - 80) Gender Female Male Income Group M40 T20 Marital Status Single Married Collectors Individuals who loves to collect decoratives and souvenirs Prioritize local based merchandise People that want to support local artisans and local products Stylish People People who love to wear stylish accesories to their everyday looks Psychographic
PROBLEM STATEMENT Bingka KL does not have any TVC. Bingka does not have a TikTok account, which platform has more users.
COMPETITOR APOM, which stands for A Piece Of Malaysia, sells merchandise based on the local Manglish slang and pop culture parodies. They ’ re fun pieces to have in and around our home, like the mugs, tea towels, tees, and coasters. The Tapping Tapir is a Malaysian owned business that was founded in 2013, selling natural sparkling soda and collectibles.
SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Dignify Malaysian cultures Have a lot of retailers Various product range and designs Pricey Run ads on more platforms Offer more affordable range of products Other shops sell more affordable souvenirs People are not interested to buy local culture inspired products
Merchandise Lifestyle Bag Tea towel Coaster Bingka PRODUCT LINE ANALYSIS Stationery PlCacoeamstaetr
4 Teega House of Snack SSM: 1220114-V
COMPANY BACKGROUND Teega House of Snacks is a local snacks brand that is well-known for its affordable and various products. This business was established on March 09, 2019, in conjunction with the owner ' s birthday. Originally, this field was only from the coursework that needed to be carried out as a carry mark for the Basics of Entrepreneurship course, but it has continued after witnessing the returns and feedback from UUM students who are fond of this snack.
ORGANIZATIONAL CHART Faidzal Zaid Founder Fuad Roslizan Co-founder
SOCIAL MEDIA [email protected] teega.snack teega.snack https://www.teega.my/ Teega HQ House of Snack
PRODUCT DETAILS Product category: Food Product types: snacks Product range: Crispy Snack: Mama Cheese, Baby Cheese Crispy Machos: Papa Cheese, Baby Cheese, Baby Salted Egg Crispy Peyek: Salted Egg Crispy Brownies: Dark Choco, Red Velvet, Coffee Dip Kookie: Chocolate, Strawberry, Peanut Butter, Durian Lava: Choco, Mocha, Peanut, Hazel, Mello Popia: Gergasi, Coklat Mini: Cheese, Choco Lava Pekasam: Daging pes Masakan: Oden Kyoto
PRODUCT PRICE
PRODUCT PRICE
TESTIMONIALS
TARGET AUDIENCE Demographic Age Kids (age 4-12) Teens (age 13 - 17) Young adults (18 - 25) Adults & Senior citizen (age 26 - 80) Gender Female Male Income Group B40 M40 T20 Marital Status Single Married Gifting People who wants to gift others Like to eat snacks People who like to eat snacks anytime Psychographic
PROBLEM STATEMENT Teega does not have any TVC. People cannot access their website to view products catalogue as it is only for their agents.
COMPETITOR MyEureka is a popular Malaysian label that eventually made its way across the Causeway to our shores. They are known for their popcorn snacks. Amazin ’ Grace is a famous local brand that sells various healthy snacks that are made feom all natural ingredients.
SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Cheap price Well-known brand Various product range No physical store Run ads on more platforms Open physical stores Other brands offer healthy snacks