Snack Cooking Snack Cookie Pekasam Pes Teega PRODUCT LINE ANALYSIS Nuts Popia
5 The Pastels Shop SSM: 201801046132 (1308164-P)
COMPANY BACKGROUND The Pastels Shop is a skincare brand from Malaysia that takes pride in its innovative and science-driven approach to beauty. They strive to educate their customers about the chemistry behind skincare, equipping them with the knowledge to make informed decisions. The Pastels Shop was founded by Sarini Zainal, a former Chemical Engineer who graduated from Chemical & Biological Engineering at Korea University. With her expertise in K-Beauty and skincare, she established Pastels Group Sdn Bhd in 2011, becoming one of the earliest distributors of K-Beauty brands in Malaysia.
PHYSICAL STORE GF-11-02-01 The Pastels Shop Quayside Mall Persiaran Freesia Gamuda Kemuning 25.7 42500, Selangor
ORGANIZATIONAL CHART Sarini Zainal Founder/CEO Safe, Potent & Transparent Skincare. Created by Chemists. MISSION
SOCIAL MEDIA [email protected] thepastelsshop thepastelsshop https://www.thepastelsshop.com/ thepastelsshop thepastelsshopofficial
PRODUCT DETAILS Product category: skincare Product types: skincare Product range: Cleansers: Oil-based, Water-based Toners/Essence Serums Moisturisers Sun Protectors Facial Oil Facial Mask Hair Care
PRODUCT PRICE Cleaansing Balm (15ml) RM12.35 Cleaansing Oil (35ml) RM17 Gel Cleanser (140ml) RM24.05 Salicylic Acid Cleanser (300ml) RM69 Exfoliating Toner (110ml) RM35.40 Vitamin C Serum (20ml) RM25.20 Bakuchiol Solution (20ml) RM42 Rejuvenation Ampoule (50ml) RM79 Rejuvenation Ampoule (50ml) RM38.35 Invisible Sunscreen (40ml) RM44.85 Peppermint Shampoo (300ml) RM59 Hair Tonic (30ml) RM59
TESTIMONIALS
TARGET AUDIENCE Demographic Age Teens (age 13 - 17) Young adults (18 - 25) Adults (age 26 - 60) Gender Female Male Income Group M40 T20 Marital Status Single Married Beauty enthusiasts Individuals who are keen about taking care of their appearance Skin problems People who have skin problems Psychographic
PROBLEM STATEMENT Their website is not updated: The category is listed but there is no product shown.
COMPETITOR Safi is a very well-known Malaysian beauty brand specializing in cosmetics and personal care products, established since 1980. ZarZou Beauty is a Malaysian brand that was established on 1st August, 2019. They carry a skincare line consist of eight products designed with natural and safe ingredients to meet specific skin needs. Kayman Beauty, a local brand that sells skincare products since 2017.
SWOT ANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES THREATS Strong brand presence Safe ingredients Have physical store Pricey Might be comedogenic to some people Run ads on more platforms Ship to other countries Other brands are more well known Other brands have wider product range Other brands are more affordable
Skincare Haircare Cleanser Shampoo Tonic The Pastels Shop PRODUCT LINE ANALYSIS Toner Moisturiser Serum Sunscreen
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