TIGA Company profile_November_2019

MERCHANDISING OVERVIEW
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About us

TIGA Company Limited is a Thai media & entertainment company, that creates, develops and publishes
animation content and acts as agent for world-renowned brands in various entertainment and consumer
product categories.

Since TIGA was founded in 1997, we have been continuously growing our library, which today comprises of
world-class intellectual properties, movies, animations, TV series and documentaries from producers and
licensors from all over the world.

Our broadcasting partners includes Thailand’s most popular TV stations and streaming platforms. We work
with our partners to develop and deliver licensing programs that meets the envisioned marketing objectives.

Our mission is to enhance our brands longevity by building on them in meaningful and sustainable manner.
The brands we represent have a long and rich history, in some cases over 50 years.

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We have content from all around the globe

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We provide end-to-end service to our licensees

Obtaining approval Character positioning

We guide our licensee from the initial design We offer marketing guidance based on our 20+
ideas to product launch; working hand-in-hand years of experience with each IP
with the IP right holders
Character specific influencer
Production & manufacturing
We get your message to right audience;
We have network of manufacturers that have targeting specific community channels
worked with us in various project
Content acquisition
Copyright protection
We help obtain supplemental content and IP to
We provide full indemnification and protection of support your marketing initiatives
all its licenses

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We get you closer to your target audience

BABY & KIDS TEEN,FANS FAMILY

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Streamlined and expedited approval process

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Licensing contract Licensing contract 90 days
signed
Deal Memo Approved drafted We recommend submitting licensing proposal
77 at least 3 month ahead of target product
launch date

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Production Delivery Launch
Marketing Campaign
Based on TIGA sourcing option

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Licensed products command >3x price increase

Licensing Fee: 10-12%

[Wholesale Price] x [Quantity Produced] x [Licensing Fee]

Suitable-looking character used on the right merchandise will
boost the aesthetics of the product and drive sales

200% Price

Historically, on average, licensed
products command >3x price
from unbranded products

100% Brand Awareness

Leverage the success of an
already popular content to boost
brand awareness.

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Welcome

TIGA Licensing Showcase

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Selected sample merchandize

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Selected sample merchandize

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Selected sample merchandize

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Character Positioning Woman

Kid HOLD Adult

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Character Positioning

HOLD

Popularity

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Broadcasting (June 2019) AIS Play, HOOQ, TIGA Official YouTube
Cartoon Club
1. Masked Rider Line TV
2. Dragon Ball (Z) Netflix
3. Dr. Slump & Arale Chan Line TV, Cartoon Club, Netflix
4. Saint Seiya AIS Play, Cartoon Club, Thai PBS, TIGA Official YouTube
5. Naruto AIS Play
6. Pororo The Little Penguin Line TV, Cartoon Club, GMM25, True Spark Jump
7. Mashimaro AIS Play, HOOQ, TIGA Official YouTube
AIS Play, HOOQ, TIGA Official YouTube
8. Bakugan AIS Play, HOOQ, TIGA Official YouTube
9. Secret Jouju AIS Play, HOOQ
10. Princess Story
11. Coco Rabbit (กระต่ายตื่นตมู ) 44
12. Frozen Forever

Broadcasted AIS Play, HOOQ, Line TV, TIGA Official YouTube
Cartoon Club, MCOT, Dragon Ball Game Project Z launch 2019
Japan Characters Line TV, MCOT
1. Masked Rider Netflix, MCOT, Cartoon Club
2. Dragon Ball (Z) Line TV, Cartoon Club, Netflix
3. Dr. Slump & Arale Chan MCOT, Cartoon Club
4. Saint Seiya MCOT, Line TV
5. Naruto
6. Sailor Moon 45
7. Pretty Cure

Broadcasted AIS Play, HOOQ, Cartoon Club, Thai PBS, Netflix, TIGA Official
YouTube
Korea Characters AIS Play, HOOQ
1. Pororo The Little Penguin AIS Play, HOOQ, GMM25, True Spark Jump, TIGA Official YouTube
Line TV, Cartoon Club, GMM25, True Spark Jump
2. Princess Pring MCOT, Cartoon Club, Line TV, Netflix
3. Secret Jouju MCOT
4. Bakugan MCOT, AIS Play, HOOQ
5. Power Battle Watch Car AIS Play
6. Tobot
7. Miraculous: Tales of Lady Bug & Cat Noir 46
8. Mashimaro

Broadcasted AIS Play, HOOQ, Cartoon Club, TIGA Official YouTube
AIS Play, HOOQ, CH7, TIGA Official YouTube
Other Characters AIS Play, HOOQ
Netflix, TIGA Official YouTube
1. Princess Story AIS Play, HOOQ, GMM25
2. Coco Rabbit (กระต่ายต่ืนตมู )
3. Frozen Forever

4. Talking Tom & Friends

5. Sissi The Young Empress

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1. Cartoon Club Channel Providing TVC timeslot through Cartoon Club Channel,
which is 24 hours-airing on a cable and satellite
2. Facebook platform. (TVC range is 15-30s and should be created by
3. YouTube client)

Posting any news, PR scoop and TVC through TIGA
Official Facebook page.

Uploading Client’s content or creating a play list for TVC,
VTR, or any scoops through TIGA Official YouTube.

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