T h e m e P a r k & M o v i e TECHNOLOGY TRENDS IN THEME PARK ATTRACTIONS Robot characters and advanced animatronics Mobile apps. Extend, enrich, streamline, gamify, or personalize the theme park experience Facial and voice recognition Virtual reality Innovative show, effect, and ride system technologies Artificial Intelligence Augmented reality E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 42
WEBSITE AND MOBILE APPLICATION FOR TRANSPORTATION, ACCOMMODATION AND THEMEPARK WEBSITE A website is where customers and agents or operators interact. It displays content and has interactive functions as well as the eCommerce section. MOBILE APPS There are apps with reservation, route, navigation, transit, and location-based services, some of which work with the phone's GPS function to show your exact location and what’s nearby. Customer/visitors may use a website or mobile app for booking, travel decisions, and purchasing the transportation ticket or reservations to restaurants/attractions. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 43
5 element of e-tourism arena website Optimize the website for mobile visitors and providing related information Personalize the marketing to customer segment Offer active customer support for queries and booking Showcase the diversity of experiences offer Use best performing visuals, photos, videos and reviews to enhance engagement E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 44
FEATURES OF A MOBILE APP Map/routes All points of interest should be marked all over the route by maps and paths. These sections should also contain all the data needed for attraction. Payment Gateway If the app provides tourists with the capacity to preorder and buys products, a secure payment gateway should be selected by the transportation. Push Notifications Mobile Surveys Tickets & Coupons Search & Filters Mobile apps can send travellers notifications with special offers and reservation reminders. Implementing a portable survey into the app provides travelers with immediate feedback on their experiences. This enables management to create more information choices about their services in the brief. If the app enables travellers to buy tickets in the app and the park frequently provides coupons, the app should have a section where travellers can find them readily. If travellers want to find a particular hotel, restaurant, or attraction, they should be able to search immediately using the mobile app. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 45
Always available for reservations An online booking system will reduce no-shows Online booking means faster payments Get valuable insight into the business It’s a low-cost way to list the property and its rooms Online travel sites are popular with customers who like to compare accommodation costs and the services offered by individual providers Impartial reviews on online travel sites may give new customers the confidence to book It generates revenue and can maximize reservations. Availability check and instant confirmation Increased accuracy and security of data Minimize workload Strengths & weaknesses using ereservation Unfriendly, scammy, or complicated websites Don't know exactly what you're getting Need internet access Need to be ready for an influx Not all online booking systems are created equal Avoid booking systems that don't bring new quality customers Returns can be complicated weaknesses strenghts E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 46
QUIZ TIME E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 47
Where Are You Going Today? TOPIC 4 CREATIVE WRITTING
CREATIVE WRITTING What is Creative writing is anything, where the author describes the fruit of thought, turmoil, imagination and creativity which is of course unique when author narrates from his own experience – not instead just a report events or news. Creative writing is worked with fresh language, composing beautiful and challenging sentences and pure elements. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 48
CONCEPT FOOD AND TRAVEL WRITING Food writing is a genre of writing that focuses on food and includes works by food critics, food journalists, chefs and food historians. Travel writing is a form of creative non-fiction in which the narrator's encounters with foreign places serve as the dominant subject. Also called travel literature. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 491
5 BEST PRACTICES FOR FOOD AND TRAVEL WRITING Write what you know. Be knowledgeable about your subject, in advance. Respect the cultural context. Be curious and open-minded. Take accurate photos. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 50
PURPOSE OF FOOD AND TRAVEL WRITING PURPOSE OF FOOD AND TRAVEL WRITING The best way to ‘store’ all memories Sharing budget Sharing tips Sharing experience E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 51
HARDCOPY Something you can hold it in your hands Low tech, Portable, No sound, Audience has to be present in the room to experience your trip. Comes in a book format or as individual prints. DESCRIBE HARDCOPY AND DIGITAL WRITTING E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 52
HARDCOPY JOURNAL The original means that a traveler would write and document their trip. It was done hundreds of years ago. It was very fashionable in the 1900’s when well-to-do people went on grand trips. 4" x 6" PHOTOS Another older means of sharing one’s trip is the classic 4×6 prints in an envelope you carry around in your coat pocket or purse. At a given moment you pull them out and talk about your trip as you flip through the little prints. PHOTO BOOKS The next way of sharing your travelogue is as a photo book, similar to getting 4×6 prints but you build your album with computer software and have it printed by an online service. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 53
DIGITAL When you go digital in your output format, you can still keep it personal and show your trip as a slideshow or home movie privately on a flat screen, tablet, or phone. There is also the option to broadcast it to others beyond your home base at various level of privacy. DESCRIBE HARDCOPY AND DIGITAL WRITTING E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 54
digital SLIDESHOW A slideshow can be presented in many forms. The most rudimentary travel slideshow is just a group of single images in a folder. You would show them one after another on a screen while narrating as you hit the Next key to forward the slides. This works and you control the pace for the occasion DIGITAL VIDEO The next level up would be digital video or a “home movie” of your trip. This is where you build on the slideshow elements and add video clips to your still images. It could also be just video footage only of your holiday. The scope of this type of travelogue could be very simple right up to a professional looking big production. SOCIAL NETWORK SITE Now back to a more simple level, often travelers will like to post as they go along on their world treks. In the moment, while it’s fresh any photos taken and comments on social network sites – Facebook , Instagram, Google+, Pinterest … This is an excellent way to interact with your friends and get feedback. WEBSITES Another way of recording your travelogue as it happens is to manage your own travel website. This is a little bit more controlled and structured and enables you to create a more personal touch using free blogging services like Blogger, Tumblr, WordPress. Or use a paid service that simplifies and manages the many boring details involved in setup and helps you along. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 55
RECOGNIZE WRITING GEAR Journal/note book Mobile phones Desktop/laptop Digital camera Voice recorder Brochure E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 56
JOURNAL / NOTEBOOK Indeed, many people are no longer using this method due to the existence of advance technology that allows them to write digitally. For some people, writing on a journal book gives a deeper and more enjoyable impression. So, take a journal/note book with you wherever you go. Record / wrote down what you see, where you go and the people you meet. But it is are also still useful when the mobile phone runs out of battery and so on. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 57
MOBILE PHONES Apart from communicating, mobile phones are also used to take pictures easily and also to type all activities or things experienced. It can be a digital journal for those who do not have time to write. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 58
DESKTOP / LAPTOP You can use Microsoft word or any software to write and no limit words. You can use your desktop/laptop to start writing. Body Text E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 59
DIGITAL CAMERA Take as many pictures as you can. It is not necessary to just take pictures of historical paces or popular places Signs, busy streets and what the locals do are able to convey a strong message and story. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 60
VOICE RECORDER In addition to recording in a notebook, can also use a voice recorder to record all activities experienced. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 61
BROCHURE When visiting a place or doing an activity, do your best to take each available brochure. Take as long as possible because it is quite helpful to get an extra facts regarding the activities we do. It is easy for us to start writing with additional references. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 62
INTEGRATE EFFECTIVE WRITTEN IN TRAVELOGUE Travelogue is a person’s account of a journey to another country or place. It can either be a written report with many factual details or a narrative story about personal impressions and experiences. It involves emotions and talks with the readers through photos and motion pictures. What is Travelogue ??? E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 63
Example of Malaysia travelogue blogger : Fatin Days http://www.fatindays.com/category/travel/ That So Farah http://thatsofarah.com/ Travel Chameleon http://travelchameleon.net/destinations/ Pojiegraphy http://www.pojiegraphy.com/ Runaway Bell http://runawaybella.com/destinations/ E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 64
Steps For Writing A Travelogue Travelogue Planning Well-Structured Narration Your Voice Matters Use Dialogue Best time to write E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 65
Steps For Writing A Travelogue Find Different Angles Add Details Describe The Place Being visual and final touch Use Foreshadowing E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 66
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1.TRAVELOGUE PLANNING It is essential to plan before writing the travelogue : Travel Notes: Take down notes when travel, details, situation. Note down the brief history, timings and fees. Outline of places visited: Make a brief outline of places visited and in what order. Purpose and personal: Be clear what purpose the travelogue for. Subsequently decide how personal you want the travelogue to be. Decide purpose : Magazine, for friends, or for yourself— it can determine writing style. Example: if travelogue is for a magazine. it does not make sense to include personal information like what souvenirs you bought for whom. It is more apt to mention that you shopped at soand-so place and some of the things worth shopping for. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 68
2. BEST TIME TO WRITTING Writing while travelling Writing experiences while being on the road will transmit the feeling of being there. Feels vibe of the place you’re visiting But need spend hours or night everyday to write Disadvantages: in certain day, travel journey is tiring. Writing After Back Home •More thoughtful: be more wise during giving ideas or make a comment about certain place or experiences. •Traveler can save time enjoy the trip rather than writing 1-3 hours during travel. •Disadvantages: maybe will forget some memories and less feeling travel vibes. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 69
3. WELL - STRUCTURED NARRATION Creative writting implements no limitations Travelogue is not a novel or a long poems. It isof your feel experiences and whar you want readers to know about the place. Do not exaggerate your thoughts and feelings maintain a limit. Write in a way that makes readres a part of your journey. The recommende way is to write a narrative chronological style STRUCTURE OF A TRAVELOGUE E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 70
3. STRUCTURE OF A TRAVELOGUE E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 71
• The reader wants to hear your thoughts. • Don't be afraid that the reader will take you wrong. • Let your personality shine; make statements. Not everyone will like your travelogue, and it's okay. • Be original. 4. your voice matters 5. use dialogue • Use dialogue when it's meaningful and adds something to the atmosphere. •Don't include every single piece of dialogue and don't "invent" talks between strangers. Try to be real. 6. find differences angle How to find them: Empirical observations. What you saw and experienced. Read as much as possible before traveling. Be informed about the destination 7. Use Foreshadowing Add hints in your travelogue. The reader has to remain curious about what happens next. You can use foreshadowing in your opening lines. Remember to give now and then a few extra info regarding the hint. It builds anticipation. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 72
•Add details that you find original and exciting. •Use your five senses and try to write what you experienced with them. •Remember that the reader hasn't been there, so he/she would like to know as much as possible. 8. Add Details 9. Describe The Place •Don't have sentences without mentioning the place. •Use general or specific descriptions. •Don't let the reader think that your story could take place anywhere. •You have to keep the reader engaged and keep him/her informed at all times about the destination. •Descriptions of the place are the most important part of your travelogue together with the story Being visual means the reader wants to "see" the place”. Try to be as visual as possible. Cinematic writing has to be full of details and movement. Have a camera with you. The reader will always appreciate seeing photos or videos 10. Being visual 11. The Final Touches The first draft is never good. Edit your travelogue again and again, and remove whatever is not needed: details, incidents, etc. Read it several times and consider your travelogue finished only if you can't remove or correct anything else. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 73
Example of travelogue wrote by Malaysian http://lilyrianitravelholic.blogspot.com/2020/09/nasi-kluban-in-kualaselangor-javanese.html E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 74
TRAVELOGUE TRAVELOGUE VIDEO E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 75
Where Are You Going Today? TOPIC 5 MOBILE TOURISM AND THE FUTURE
DISCUSS SMARTPHONE DISCUSS SMARTPHONE AS A TRAVEL AS A TRAVEL FACILITATOR : FACILITATOR : E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 76
1. Information search Information search using a web-enabled in mobile device – feature phone, smartphone or media tablet Most commonly, this search will occur on Internet search engines, such as Google (the dominant global player in mobile as in desktop search), Yahoo, Microsoft Bing, Baidu (Chinese search engine); Yandex (Russian search engine) or on numerous directory, review or price-comparison sites/apps including Google Places, Yahoo Local, Bing Places, YP, Yelp (US directories), Thompson Local or Yell (UK directories), or Tripadvisor (travel reviews), but can occur on any Website or app with a search facility. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 77
AIRBNB GOOGLE FLIGHT GOOGLE MAPS TRIPADVISOR E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 78
2. Locations and Navigation Smartphone can be used as a GPS navigator. There are many mobile apps for popular smartphone platforms that use location-based information : Google Latitude allows you to share locationbased information with friends and see where your friends are on a map. You can also store your past location history, publish your location on your blog or web site, and/or share it with your GoogleTalk or Gmail chat contacts. Waze apps to get driving directions, a live traffic map & road alerts Google Maps is a web mapping service developed by Google. It offers satellite imagery, aerial photography, street maps, 360° interactive panoramic views of streets (Street View), real-time traffic conditions, and route planning for traveling by foot, car, bicycle and air (in beta), or public transportation. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 79
3. Marketing and Distribution Smartphones are a growing marketing platform whose increasing popularity affects tourism by helping tourists communicate and share information while traveling Without a mobile marketing and mobile advertising strategy, tourism and hotel businesses will miss out this growing consumer trend. An increasing number of tourist destinations use new technology and solutions to promote their tourism products and services. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 80
Mobile marketing E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 81
4. Business Intelligence Business intelligence is the process of surfacing and analyzing data in an organization to make informed business decisions. BI covers a broad spectrum of technologies and methods, from the way that data is organized and analyzed, all the way to how findings are reported. BI is used to answer how a business performed in the past and why those outcomes came about. Visualize the volume of visitors and users on a website over time There are many tools (e.g., SurveyMonkey) that are free or affordable to set up and deploy. Examples of how business intelligence is used include: E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 82
5. Communication (translation) While exposure to varied cultures is a desirable aspect while travelling across countries, one may not be free to do so if stuck with a language barrier. Lack of knowledge of a country’s linguistics may lead to a below exceptional experience. With the advent of advanced technology, this difference has steadily been bridged, making communication easy and efficient. Mobile applications can be used to translate languages and understand a country more effectively. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 83
5. Communication (Translation) GOOGLE TRANSLATE SAY HI E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 84
5. Communication (Translation) TRIP LINGO MICROSOFT TRANSLATOR E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 85
DISCUSS SMARTPHONE DISCUSS SMARTPHONE AS A TRAVEL LOG: AS A TRAVEL LOG: When you are travelling or experiencing a new place or activity, no one wants to stare at their phone or tablet the whole time. However, you want the memories of your trips and travel to last forever, and you want to share those memories with friends and loved ones back home. The best travel logs combine both worlds with stunning features and interfaces to document your memories, photos and videos of the places that you visit and simple, easy-to-use design. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 86
DISCUSS SMARTPHONE DISCUSS SMARTPHONE AS A TRAVEL LOG: AS A TRAVEL LOG: CAPTURING AND EXPERIENCE SHARING THROUGH IMAGES AND VIDEO, AND GEOTAGGED IMAGES Geotagging is a popular feature on several social media platforms, such as Facebook and Instagram. Facebook users can geotag photos that can be added to the page of the location they are tagging. Users may also use a feature that allows them to find nearby Facebook friends by generating a list of people according to the location tracker in their mobile devices. Instagram uses a map feature that allows users to geotag photos. The map layout pin points specific photos that the user has taken on a world map. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 87
DISCUSS SMARTPHONE DISCUSS SMARTPHONE AS A TRAVEL LOG: AS A TRAVEL LOG: Travel blogging’s necessary routine and connectedness directly challenge the sensation of liminality seen as the core experience of travel. Using the lens of auto– ethnography, this paper finds that the practice of travel blogging affects the experience of travel in three main ways: DOCUMENTING TRAVEL EXPERIENCE THROUGH SOCIAL MEDIA, PRODUCT REVIEWS AND BLOG WRITTING E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 88
Medium Travelog E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 89