Smartphones apps for traveler : E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 90
ACTIVITY DISCUSS FUTURE TOURISM ? WHERE TO NOW? E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 91
SUMMARY E-Tourism, the integration of electronic and digital technologies into the tourism industry, has emerged as a powerful force reshaping the way people plan, experience, and share their travel journeys. This abstract explores the multifaceted impact of e-tourism on the travel sector, encompassing various aspects such as information dissemination, booking systems, destination marketing, personalized experiences, and sustainable practices. In the contemporary digital era, travelers have unprecedented access to a wealth of information through online platforms, social media, and mobile applications. This accessibility enables them to make informed decisions about destinations, accommodations, and activities, fostering a more empowered and knowledgeable travel community. Moreover, e-tourism has revolutionized the booking process, streamlining reservations, ticketing, and itinerary management, thus enhancing convenience and efficiency for both tourists and service providers. Destination marketing has undergone a paradigm shift with the advent of e-tourism, allowing regions to reach a global audience through captivating online content, virtual tours, and interactive experiences. This digital exposure not only attracts visitors but also promotes the unique cultural, historical, and natural attributes of a destination. Additionally, e-tourism facilitates the creation of personalized itineraries tailored to individual preferences and interests, enabling a more meaningful and immersive travel experience. As environmental concerns escalate, e-tourism contributes to the promotion of sustainable practices within the travel industry. Digital platforms encourage responsible tourism by disseminating eco-friendly guidelines, supporting local economies, and advocating for conservation efforts. Furthermore, data-driven insights generated by e-tourism enable stakeholders to identify trends, optimize resource allocation, and design effective strategies for minimizing negative impacts on destinations. While e-tourism offers numerous advantages, it also presents challenges such as data privacy concerns, digital divide disparities, and the potential for overtourism in certain locations. As the etourism landscape evolves, addressing these issues becomes crucial to ensuring equitable access, safeguarding privacy, and preserving the authenticity of destinations. In conclusion, e-tourism stands as a dynamic and transformative force within the travel industry, reshaping the way travelers engage with destinations and businesses. The integration of electronic technologies enhances the dissemination of information, optimizes booking processes, fosters personalized experiences, and promotes sustainable practices. However, a balanced approach is required to harness the full potential of e-tourism while addressing its associated challenges in an ever-changing digital landscape. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 92
SYNOPSIS E-Tourism, the fusion of electronic technologies with the travel and hospitality industry, is driving a profound transformation in the way individuals explore, plan, and engage with travel experiences. This ebook delves into the structure of ICT in e-tourism, highlighting the function of e-tourism, booking mechanisms, destination marketing, and personalized travel. E-Tourism ' s digital revolution is reshaping the travel and hospitality landscape. The convergence of electronic technologies with travel services has democratized information, streamlined booking processes, rejuvenated destination marketing, facilitated personalized travel, and spurred sustainable practices. For stakeholders, embracing e-tourism presents an opportunity to innovate and enhance traveler experiences, while navigating challenges to ensure a responsible and equitable future for the industry. It is divided into five (5) chapters that address all forms, ICT in tourism, Tourism Technology, E-Tourism Arena, Creative Writing, and Mobile Tourism and the Future. This is an essential resource for students of tourism, hospitality, E-Tourism courses, as it is written in an accessible and compelling approach. E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 93
REFERENCES A. F., P. L., I. F., & Y. W. (2019). Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences. Routledge. (ISBN: 1317308794) AJose . D.S & Oscar L.S. (2019). Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Advances in Marketing, Customer Relationship Management, and E-services) 1st Edition (ISBN : 978-1522597834) Celeste. E (2021) ICT Tools and Applications for Accessible Tourism (Advances in Hospitality, Tourism, and the Services Industry) 1st Edition. IGI Global (ISBN : 978-1799864288) Chelsea .P. (2020) What to Post: How to Create Engaging Social Media Content that Builds Your Brand and Gets Results (for Real Estate) (ISBN : 978- 1670832245) Inbrizo B. (2021) Social Media Content Planner: For Social Media, Social Planner and Post Planner, Small Business, Online Content Creator Planner, Content Strategy, Blog Post Planner (ISBN : 979-8705857951) Celia M.Q & Silvia. Q. (2021) ICT as Innovator Between Tourism and Culture (Advances in Business Strategy and Competitive Advantage) (ISBN : 978- 1799881650) Azizul. H. & Anukrati S. (2020)The Emerald Handbook of ICT in Tourism and Hospitality. Emerald Publishing Limited Jorge .M. & Rui. P. (2023). Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (Tourism, Hospitality & Event Management) (ISBN :978-3031316814) E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 94
REFERENCES Longin .C.E (2020) Territorial branding and e-tourism in Cameroon: Territorial brands or from the tourist to the guest of the territory . Our Knowledge Publishing (ISBN : 978-6203752069) Zheng.X, Matthias.F, Ulrike.G , & Wolfram H. (2022). Handbook of E-Tourism. Living Springer. (ISBN : 978-3030486518) Louise. M (2023) Social Media Content Planner: Consistently Better Content. (ISBN : 978-1915502063) Pesonen, J., & Neidhardt, J. (2018). Information and Communication Technologies in Tourism 2019: Proceedings of the International Conference in Nicosia, Cyprus, January 30-February 1, 2019. Cham: Springer International Publishing. (ISBN: 3030059405) Stephen J. Page & Joan C,(2020) Tourism: A Modern Synthesis. Our Knowledge Publishing (ISBN : 978-0367437367) E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 95
E-Tourism AN INTEGRATED TOURISM PLATFORM A dedicated and caliber lecturer at Politeknik Sultan Idris Shah also holds the position of Head of Tourism Management Program at Politeknik Sultan Idris Shah, in Tourism and Hospitality Department. This author continuing her studies at a higher level starting at the Politeknik Ibrahim Sultan Johor in the Diploma in Catering and Hotel Management course. Then continued her studies at University Utara Malaysia (UUM), Degree in Tourism Management. With high interest and passion towards Tourism Industry, the author pursue her studies, Master degree in Tourism & Hospitality Management (Hons) also in University Utara Malaysia (UUM). She is a tourism management lecturer at Politeknik Sultan Idris Shah. She began her higher education studies with a Diploma in Tourism Management at Politeknik Merlimau Melaka and then continued her undergraduate studies at Universiti Utara Malaysia. She also holds a master's degree in tourism management from Universiti Teknologi Mara (UiTM). Throughout her service, she received training in digital skills programmes and obtained LRN Level 3 Diploma in Digital Entrepreneurship. She is also certified as Professional Entrepreneurial Educator. Lidyawat i bint i Haris Nurul Dafiqah bint i Kamarulzaman E-TOURISM (AN INTEGRATED TOURISM PLATFORM) | 96
It is with great pleasure that we present to you this Etourism book, which explores the exciting intersection of technology and tourism. As we move towards a more digital and interconnected world, the tourism industry has undergone a transformation that has seen the rise of Etourism as a key player in the global economy. In today's fast-paced world, E-tourism has become an integral part of our lives, offering us a wealth of information and tools to plan, book, and enjoy our travel experiences. However, it also brings with it a range of challenges, including the need to balance convenience with personalization, privacy with security, and authenticity with innovation. This book is designed to be a valuable resource for students, researchers, industry professionals, and anyone interested in the field of E-tourism. It provides a platform for discussion, exploration, and critical thinking about the future of tourism in the digital age. We would like to express my gratitude to all the contributors who have shared their expertise and insights, making this book possible. We hope that it will serve as a catalyst for further research, innovation, and collaboration in the field of E-tourism. Thank you for reading, and we hope that you find this book informative, engaging, and thought-provoking. Sincerely, Lidyawati Haris Nurul Dafiqah Kamarulzaman PREFACE
Published By : Politeknik Sultan Idris Shah Sungai Lang 45100 Sungai Air Tawar Selangor No Tel : 03-3280 6200 No Fax: 03-3280 6400 Website: https://psis.mypolycc.edu.my