Year End Full_Complete V2

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
March 2017

BENTAYGA STYLING
SPECIFICATION PACK

Changes to the Bentayga Styling Specification pack for 18MY.

The styling specification now features a different rear diffuser to accommodate the changes to the 18MY car’s
rear wheel arch.
The Bentayga Styling Specification is designed to give the car a sportier style with real aerodynamic benefits.
Handcrafted in Crewe from a specially commissioned lightweight high-gloss carbon fibre, every piece features a
unique mirror-matched weave pattern.
This specification includes the following:

Front Splitter
Front Air Blades
Door Mirror Cowls
Side Sills
Rear Spoiler
Flying ‘B’ Wing
Rear Diffuser
Tailpipe Finisher

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
March 2017

NEW BENTAYGA WHEEL

This new wheel has been specifically designed for Bentayga and enhances
the car’s rugged yet sleek aesthetics.

The 21-inch Seven twin-spoke wheel is made with precision-machined accents and directional spokes, which give
the impression of speed, even when the car is stood still, and is also available in Grey Painted and Diamond
Turned versions.
Part Numbers:
Silver painted: 36A601025Q
Grey painted: 36A601025R
This option is subject to regional availability. Please contact your regional Bentley Sales Advisor for more
information.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
March 2017

SEVEN-SEAT CONFIGURATION

The seven-seat configuration is an exciting addition to the 18MY Bentayga
range, enhancing the existing practicality and flexibility offered by the four-
and five-seat configurations.

Bentayga is the only luxury SUV to offer four-, five- and seven-seat configurations.
The seven-seat option is perfect for families and adds a further level of flexibility to our groundbreaking SUV,
enabling it to adapt to, and complement, an even wider range of lifestyles.
The two additional seats are located in the third row and are deployed electronically through a switch in the boot or
the second row of seats, making them incredibly quick and easy to use.
But the really clever part is that these extra seats do not eat into the boot space in any way, and there is no loss of
functionality as the seats in the third row can fold completely flat when not in use. This design also means that all
of Bentayga’s accessories can still be used until the seats are deployed.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
March 2017

LED WELCOME LAMPS

Now available for Bentayga are LED Welcome Lamps by Mulliner, our
personal commissioning division.

These LED Welcome Lamps by Mulliner are the ideal option for those who are looking to add a personal touch
to their Bentley.
The LED Welcome Lamps project the Bentley ‘wings’ from the lower edge of each of the four doors when opening
or closing them, adding drama and a sense of theatre each time a customer enters or exits the car.
LED Welcome Lamps by Mulliner will be available to order in BOOM from Week 14, 2017, in all markets and on all
Bentayga derivatives (note: welcome lamps already form part of the standard content of a Bentayga Mulliner).

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
April 2017

BENTLEY TOURING PACK

This is the essential no-frills must-have for owners, giving them peace of
mind during every journey.

The pack contains must-have basics to see drivers and their passengers through any accident, emergency and
breakdown, and consists of the following items:

Alcohol Breathalysers x 2
Warning Triangle – EU spec
High Visibility Jackets x 4
Disposable Gloves x 2
Bentley Emergency Roadside Assistance Card
These items come in a compact and handy black branded case, which can be stored in the passenger or
luggage compartment.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
April 2017

ACTIVITY SPECIFICATION

Activity Specification is the attractively priced options pack, which brings
together five existing options in a bundle offering big savings to customers.

Designed to maximise flexibility and usability, and hence demonstrate how Bentayga can be used to support a
variety of lifestyles, Activity Specification bundles the following options together:

Seven-Seat Configuration
Hands-Free Tailgate
Luggage Management
Sunshine Specification and
Tow Bar (Region Specific)
Activity Specification is available on all Bentayga derivatives – W12, Onyx Edition and Diesel – at a price of €5.920
pre-tax, offering a saving of €665 if the options are bought individually – a 10% discount!

SALES INFORMATION 2017

Bentley Motors Europe
April 2017

ACCESSORY / OPTION OF THE WEEK

NEW UMBRELLA

We are pleased to announce that a new umbrella is being introduced
for Mulsanne.

Effective from May ordering, and available exclusively in Beluga, the new umbrella has a steel frame, hide-trimmed
handle, piano black tip and a distinctive Bentley matrix grille pattern on the underside of the canopy – perfect for
the discerning Bentley owner or enthusiast to avoid the rain.

This increase in quality carries a small additional cost of €15 per umbrella, which will be added to the existing
pricing.

Options affected are:

REG NS1 Two City Umbrellas All Mulsanne
All Mulsanne
REG NS2 Four City Umbrellas
Mulsanne & EWB
Mulsanne Speed

PLS PLS Premier Specification

PMS PMS Speed Premier Specification

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
April 2017

MULLINER TOURBILLON
BY BREITLING

The ultimate option for Bentayga – the Mulliner Tourbillon by Breitling.

The Mulliner Tourbillon by Breitling is a handcrafted timepiece embedded in the dashboard of Bentayga. A
mother-of-pearl dial is interfaced with a mechanical tourbillon movement, renowned for its complexity and
viewed on the face and also from a glass window above. Customers who are interested in commissioning a
Breitling timepiece can get in touch with Mulliner’s bespoke team, who will be eager to work with each individual
customer to discuss their unique requirements.
Offered as a cost option, the new clock replaces the standard clock in the middle of the car’s centre fascia panel
and is available with a choice of white or ebony mother-of-pearl face, with diamonds at eight index positions.
Pricing is as follows:
€107.160 Dealer net
€126.072 Basic pre-tax
€150.000 Germany incl. VAT

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
May 2017

BENTAYGA EVENTS
SPECIFICATION

Bentayga Events Specification is the perfect choice for owners wishing to
use their car to enhance their lifestyle, whether that’s watching horseracing
or enjoying the sun set in a remote cove off the beaten track.

EVENT SPECIFICATION
Bentayga’s many features make every occasion special. Its innovative Event Seat is the perfect example of why. The
patented sliding and folding seat is trimmed in leather and finished with diamond quilting for comfort. You can enjoy
a grandstand view of activities around you, shaded by the tailgate during the day or illuminated by the built-in stage
lighting from above at night. When you’re ready to pack up and leave, the seat slides away with ease. It can also be
used as a convenient luggage divider.
The Event Specification includes:

Rear Event Seat
Tailgate Down Lighters
This option is subject to regional availability. Please contact your regional Bentley Sales Advisor for more
information.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
May 2017

NEW MULLINER GRILLE

The Serenity Grille by Mulliner for Mulsanne is now available.

We are proud to announce this striking new feature for Mulsanne.
Designed to provide customers with a contemporary yet timeless alternative to the Straight Vane Grille design, this
option allows owners to create a Mulsanne that truly stands out from the crowd.
Available either in Bright Chrome or Dark Tint finishes, the grille displays a Double Quilt Pattern on the lower and
upper centre grille. Dark Tint is available for Mulsanne and Mulsanne Speed, while Bright Chrome is available for
Mulsanne, Mulsanne Speed and Mulsanne EWB.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
June 2017

BENTAYGA OPTIONS

Two new specifications broaden Bentayga’s appeal even further –
Black Specification and Blackline Specification.

BLACK SPECIFICATION
Designed to appeal to owners and Retailers wishing to make a dramatic visual statement
with their SUV; this specification is tailormade to give Bentayga a highly distinctive and
striking appearance.

The standout features of this broody specification are the black painted 22-inch five
spoke directional alloy wheels and the gloss black-painted exhaust tailpipes. The current
22-inch directional and handed wheel is available in a black painted finish exclusively with
the Black Specification. It complements the aggressive styling of the car. The gloss black-
painted exhaust tailpipes take the black theme even further and are available in the W12 ‘oval’ design or the Diesel
‘twin-quad’ design. The Black Specification includes:

22-inch five spoke directional alloy wheel – Black Painted
Gloss black-painted exhaust tailpipes
Bentayga Styling Specification elements (carbon fibre front and rear bumper diffusers; carbon fibre side sill
extensions; carbon fibre tailgate spoiler and rear windscreen strakes) (restrictions apply)
Blackline Specification – factory fitted, see below for more information.

Prices for Bentayga Black Specification:

For Bentayga Diesel and Bentayga Onyx Edition:
Recommended Retail Prices: €21.750 pre-tax / CHF 26.875 incl. taxes
For Bentayga W12:
Recommended Retail Prices: €19.950 pre-tax / CHF 24.650 incl. taxes
For Bentayga Mulliner:
Recommended Retail Prices: €14.960 pre-tax / CHF 18.485 incl. taxes

BLACKLINE SPECIFICATION
The Blackline Specification is included in the Black Specification, but is now also available as a standalone option
on all models in the Bentayga range. This replaces all the exterior body brightware with black-painted trim, giving
the car a sportier character while providing a high degree of visual differentiation, at a highly attractive price.

Brightware that will be replaced is as follows:

Side window surrounds
Wing vent
Lower door brightware
Rear bumper brightware
Front headlamp bezels
Radshell matrix, surround and centre bar
Door handles
Rear number plate surround brightware
Rear lamp bezels

Prices for Bentayga Blackline Specification:

For all Bentayga derivatives:
Recommended Retail Prices: €5.000 pre-tax / CHF 6.180 incl. taxes

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
June 2017

PERSONALISED HOOD ORNAMENT

The iconic Flying ‘B’ gets the personal touch from Mulliner.

Bentley’s iconic Flying ‘B’ hood ornament can now be personalised by Mulliner to give customers even more options
when it comes to customising their new vehicle.
Mulliner will adapt the finish of the Flying ‘B’, with gold-plated, hallmarked silver and dark tint versions available,
reflecting a customer’s individual sense of style.
Mulliner can also personalise the wording on the Flying ‘B’ plinth with up to 15 characters, providing the new
Bentley with a completely unique finish.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
July 2017

MULLINER BOTTLE COOLER

The Mulliner Console Bottle Cooler can now be ordered as a standalone
feature across the Bentayga range.

Since it was launched in April as part of the standard specification for Bentayga Mulliner, the drinks cooler has
proved to be so popular that we have decided to make this statement luxury feature available to order as a
standalone option on any model in the Bentayga range.
This elegant addition is a fully integrated drinks cooler that is housed in the rear centre console between the two
rear seats. The key features are an illuminated cooler cabinet with space for one bottle, a frosted glass, soft-
close door and a separate illuminated bottle chilling ring. Also included are two handcrafted flutes, developed and
manufactured by Cumbria Crystal in the UK.
Please note, the four-seat Comfort Specification must be selected first in order to include this feature.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
July 2017

BENTAYGA DEPLOYABLE
SILL STEPS

We are pleased to confirm that this stylish option is now available.

Bentayga Deployable Sill Steps allow the driver and passengers to effortlessly enter and exit the car. Running
from the front to the rear wheel arch, the steps deploy when the doors are opened and retract when the doors
are closed.
Supplied with carbon fibre inserts, the deployable sill steps are not only functional, but complement the styling cues
of Bentayga and are therefore an ideal product to promote along with the Styling Specification.
This option is included in BOOM, so ordering couldn’t be easier and customers can use the configurator to see how
this would look on their new car.
If you miss the opportunity to order via BOOM, you can still order via your Parts department, so it can be delivered
in time for receipt of the car. It can also be offered as a retro-fit feature for existing owners, making it the perfect
choice for owners looking to add the personal touch to their cars.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
August 2017

MATT TEXTURED TAILPIPES

New limited-edition tailpipes are the summer’s must-have accessory.

We are pleased to announce we have launched a striking new accessory for Bentayga – matt textured tailpipes.
These follow on from the hugely popular gloss back tailpipes, and just 150 sets are being made available to ensure
their exclusivity.
The part numbers (left and right hands) are as follows:

36A253681D
36A253682D
Price is €705 (retailer net) and €882 (recommended retail price) per set, and all purchases will count towards
accessories targets.
IMPORTANT: Please note that they cannot be used in conjunction with the W12 Sports Exhaust.
Order now to ensure your Bentayga stock stands out.

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
September 2017

CENTRAL DASHBOARD

This is the must-have gadget for those wishing to add even more dynamic
technology to their new Continental GT.

At first glance, the central dashboard is a veneer finish, yet once the ignition is turned on, the retina quality
12.3-inch digital screen rotates into position, giving access to all the car’s technology at the touch of a button.
A third side of the rotating display features three analogue dials: outside temperature, a compass and a
chronometer. Drivers can choose which side of the display they prefer.
If you switch off the screen – you have three instruments for luxury, driving and performance: outside ambient air
temperature, compass and lap timer. These are our brand pillars and these three instruments summarise what
Bentley is about, inspired by Bentleys of the past, but reflected in an extremely modern way. They are analogue
instruments yet have a digital display. All the numbers are chrome, there is quilting to the centre, knurling, chaplets,
beautiful needles and lights. The detail is exquisite.
The temperature gauge goes from -400C to 600C. These are the most extreme temperatures on the planet. Yet we
have taken the attention to detail even further, and you’ll notice that 200C is top dead centre. Our research shows
us that the vast majority our customers set the interior temperature of their cars between 20-220C, so if the
needle is at the top they’ll know that the temperature outside will be the same as inside the car. If it’s to the left,
it’s cooler, if it’s to the right, it’s hotter. No other manufacturer would do this.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
September 2017

BANG & OLUFSEN SOUNDSYSTEM

In addition to the Signature Sound System and the top-end NAIM for
Bentley Soundsystem, the new Continental GT can also be specified
to include an elite audio system from world-renowned audio specialists
Bang & Olufsen.

It also features the BeoSonic system – a new way for tone setting with a simple, intuitive one-touch user
interface – an automotive first.
Of course, the system sports a strikingly clean design and the best materials, as well as unique speaker grilles for
each of the sound systems in their typical iconic design language.
Recommended Retail Price: €5.000 pre-tax

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
September 2017

TAMO ASH AND PIANO BLACK
DUAL VENEER

This dual veneer puts even more emphasis on craftsmanship.

It is one of four options created to give discerning customers the choice to bring another veneer together with
Piano Black.
The highlight veneer can be either applied to the upper or lower fascia, the console veneer following the same as the
chosen lower fascia veneer. The dual veneer is split by a beautiful chrome strip running the length of the fascia and
into the doors.

SALES INFORMATION 2017

Bentley Motors Europe ACCESSORY / OPTION OF THE WEEK
October 2017

MOOD LIGHTING SPECIFICATION

This option is perfect for anyone wishing to make their new Continental
GT stand out from the crowd and includes the Illuminated Bentley Sill and
Derivative Treadplate (colour controlled) and Interior Mood Lighting.

The Mood Lighting runs throughout the cabin’s interior and accentuates the winged theme of the console. Designed
to reflect the exterior power line and the haunch on the front door and rear compartment, it highlights the
exceptional detailing and attention to detail that goes into the car.
This effect is complemented by the Illuminated Treadplates, which add a further sense of sophistication and
occasion when entering and exiting the car.
Mood Lighting Specification costs €1.490.00

SALES INFORMATION 2017

ACCESSORY / OPTION OF THE WEEK Bentley Motors Europe
November 2017

NEW CONTINENTAL GT
EXTERNAL CHARGING SOCKET

This option is the must-have accessory for owners who wish to use their
battery chargers for their car.

Please note that on the current Continental GT this was built into the car as standard, but on the new
Continental GT this is a price option.
The External Charging Socket costs €105.

SALES INFORMATION 2017

PR UPDATE

PR UPDATE Bentley Motors Europe
February 2017

STARS OF THE SILVER SCREEN

Bentley took centre stage on the small screen when a new Mulsanne
documentary, “Made in England”, aired on Motorvision TV.

The European team had been working on this project for several months, and the show included interviews with
Bentley heavyweights Wolfgang Dürheimer, Stefan Sielaff and Derek Bell. We also took the car to Anglesey
race track in Wales with Bentley Boy Steven Kane and spoke to Crewe colleagues during the entire vehicle
manufacturing process.
The result was a 25-minute documentary about luxury, performance, Bentley’s pride and passion, and the
new Mulsanne.
The show was broadcast in 38 countries worldwide this year, having had its premiere on 2 February at 21:37 CET
on Motorvision TV in Germany, Austria and Switzerland.

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
February 2017

BENTLEY ‘GRIPS’ GERMANY

Bentley was once again the star of the German small screen, with car
magazine GRIP featuring a one-hour documentary on our brand.

Host Matthias Malmedie was given exclusive behind-the-scenes access and presented some thought-provoking
content about our famous marque – interviewing Richard Charlesworth in the Bentley Blower, driving a GT3-R at
Anglesey race track with our race driver Marco Holzer and visiting hotspots at our factory in Crewe.
The show was broadcast in Germany, Austria and Switzerland, and was also made available online.

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
April 2017

RUSSIAN MEDIA DRIVE IN
BERLIN FOR MULSANNE

Six Russian journalists took part in a Mulsanne media drive to showcase the
car’s unique blend of luxury and performance.

The journalists tested all variants in the range, including the extended wheelbase version, and drove the cars north
from Berlin to Heiligendamm on the Baltic Sea.
Yet there was far more to this event than time behind the wheel. Highlights included a visit to Berlin’s renowned
Königliche Porzellan-Manufaktur Berlin and stays in the Hotel de Rome Berlin and the Grand Hotel Heiligendamm.
The driving experience was a resounding success, with the journalists praising the car’s handling, comfort and
refined ride.

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
May 2017

MEDIA ENJOY LALIQUE LUXURY

A select group of European journalists test-drove four Flying Spur models,
including the new W12 S and V8 S, followed by an overnight stay at the
home of timeless French lifestyle brand Lalique.

The six journalists, hand-picked by the Bentley European Communications team and invited from across the
Continent, put the four Flying Spurs – also including a V8 and W12 – through their paces on the Autobahn, before
taking a detour along beautiful country roads to the Villa René Lalique hotel in Wingen-sur-Moder, Alsace, France –
home to the luxury crystal and jewellery brand.
The journalists were treated to an audience with a Lalique product expert, followed by dinner prepared by villa
chef Jean-Georges Klein at the hotel’s two-Michelin-starred restaurant. At the villa, which pays homage to the
exceptional work of the craftsmen at the adjacent Lalique factory, and the vision of company founder René Jules
Lalique, they spent the night in six exclusive, themed suites dedicated to the French designer.
René Lalique founded the Verrerie d’Alsace glassworks at Wingen-sur-Moder, at the heart of a region with a strong
and historic glassmaking tradition. This is now the world’s only Lalique factory. The next day, the six journalists
enjoyed an exclusive tour of the production facility, featuring a dedicated programme for the media specially
arranged by our team.
They also enjoyed lunch at the stunning Châteaux Hochberg – owned by Lalique chief executive Silvio Denz and
located on the site of the former Hochberg glassworks – before being chauffeured in luxury by Flying Spur to
Stuttgart Airport as their Bentley Lifestyle Drive came to an end.

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
May 2017

EUROPEAN COMMUNICATIONS
CONFERENCE 2017

More than 30 people from the Retailer PR representatives visited
Manchester and Crewe for the second European Communications
Conference.

The two-day event was a very intensive affair and included speeches from several key note speakers. Caren Jochner,
Head of Communications Europe showcased the communications strategy and brand messages and explained in detail
the following:
• Communications in the sales funnel: Why PR matters for everyone
• Traditional and new media audiences: The shift from print to digital
• Social media, online and third party activation via influencers, influential, and extraordinary customers
She also touched upon the new topic of ‘social media tribes’. A tribe is social media term which refers to a community
of people who share a common interest, and who are usually loosely affiliated with each other through social media
or other internet mechanisms. Therefore, it makes sense that Bentley is looking for the best tribe to represent our
brand.
Mona El-Mahdi, Communications Manager, was next on the stage and gave an enlightening presentation on the
definition of communications & PR vs. marketing. Mona’s passion shone through, and she covered the following
themes:

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
May 2017

• The PESO model
• Who are our target groups?
• How to reach them?
• How to measure?
• How to plan?
• Who does what?
They were joined by Sebastian Michel, Communications Manager, who spoke authoritatively on Retailer best practices,
complete with two case studies: Bentley Brussels use of PR-fleet at Retailer level and Bentley Moscow’s Retailer-paid
media drive.
Next up was Johannes Beutler, Communications Fleet Officer, who looked at the key figures and challenges facing
fleet, before the sessions finished with Jasmine Hafez and Silvia Dieckmann, Events Managers, explaining how Retailers
can create compelling events.
Maddalena Manfredi, Communications Coordinator, then delivered a presentation on how to provide guidance, support
and content to help Retailers achieve full margin results. This included media activity, media monitoring press releases
and the next steps for 2017.
Aside from the presentations, the guests had the opportunity to visit the Home of Bentley Motors in Crewe on the
second day.

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
June 2017

EXTRAORDINARY ROADTRIP

Continental was the focus for an extraordinary road trip, and renowned
German motoring title Autobild was along for every step of the way.

A total of 13 Continental GTs, encompassing the entire range, formed an impressive convoy for the journey, which
started at the Hamburg Elbphilharmonie. This iconic building was completed in 2016 and its unique architecture
and impressive views over the port of Hamburg make it a memorable location.
After leaving the ancient Hanseatic city, the journey continued through the tree-lined avenues and winding country
roads towards the Baltic Sea, a route carefully designed to allows the journalists to experience the full power of the
eight- and twelve-cylinder engines.
After some 400 kilometres, the Continental convoy arrived in Berlin, the final destination of this whistle-stop tour
of Germany Autobild will feature more coverage form the event in a coming issue.

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
May 2017

RUSSIAN MEDIA DRIVE

Bentayga was put through its paces recently on a media drive in
Karelia, Russia.

The top 10 automotive and lifestyle journalists and two high ranking bloggers were given the opportunity to test-drive
the W12-engined Bentayga on every type of Russian road. The car’s off-road prowess was tested on a special track in
Sortavala, while the highways from St Petersburg to Sortavala were the perfect proving ground to demonstrate the
SUV’s long-distance comfort and refinement.
Away from the asphalt, highlights included the opportunity to create some domestic art in a rare Karelian technique
called ‘Sgraffito’, a boat trip along the famous Ladoga skerries and a visit to the world-famous Ruskeala Marble
Canyon, the quarry that has supplied marble for some of the extraordinary palaces and cathedrals of St Petersburg
and the interiors of the Winter Palace.
Marco van Aalten, Head of Bentley Russia, said: “Bentayga remains one of the key sales triggers in the Russian market.
We created this extraordinary event to raise another wave of media interest in Bentayga and we have collected very
positive feedback from the journalists and bloggers about the car. I’m very much looking forward to reading the
articles in Top Gear, Kommersant, Altitudes and other magazines which hit our target audience.”

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
July 2017

CHAMPAGNE TOUR

Six of Europe’s most prominent lifestyle journalists gathered in France for a
luxurious media event.

The two-day Mulsanne lifestyle experience, which was run in conjunction with luxury champagne brand Veuve
Clicquot, saw the scribes from Germany, Austria, Ukraine, France. Netherlands and Russia enjoy a drive from Paris
to Reims and along the Route de Champagne back to Paris.
Highlights included a talk from Brett Boydell, Bentley’s Head of Interior Design studio 2, a gourmet champagne
dinner with Edouard de Nazelle, the owner of Veuve Clicquot, at the champagne house’s Hotel du Marc and a
private guided tour through the cellars with a tasting in a private lounge.

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
August 2017

TURKISH DELIGHT

The cream of Turkey’s lifestyle and motoring media enjoyed a luxurious
two-day Supersports Media Drive to Lake Constance.

The event started at Munich’s Hilton Park hotel. After a short briefing, the drivers savoured a performance test drive,
taking in German’s iconic Autobahns and the best scenic country roads. After stopping for lunch at the renowned
restaurant Schuppen 13 in Langenargen, the group took in more testing country roads skirting Lake Constance before
hopping on the ferry to Constance and staying at the strikingly modern hotel 47˚.
Day two began with a breakfast before the drivers set off for one of the world’s best roads – the B500 through
the heart of the Black Forest. After a brief rest for lunch at Das Hausgast in Freudenstadt, the group tackled the
legendary Black Forest Road ahead of their evening departure from Stuttgart Airport to Istanbul.
The feedback from those in attendance speaks for itself. Mr Bülent Cankurt, from magazine Şamdan Plus, said:
“The Supersports exceeded my expectations by far and really deserves its name. It was both a pleasure and huge
excitement to drive this outstanding vehicle.”
Mrs Ceyda Akyol, from Alem magazine, said: “My readers enjoy stories about fast cars in combination with luxury
lifestyle aspects. Driving the Supersports while enjoying lovely Southern Germany, Lake Constance and the Black
Forest was more than a perfect match.”

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
October 2017

A JOURNEY INTO THE
EXTRAORDINARY

Bentley teamed up with renowned German media title ‘Auto Motor und
Sport’ for a journey in the Bentayga – a journey of the extraordinary.

The event had been carefully designed to showcase our groundbreaking SUV’s off and on road prowess and saw
invited journalists drive the car along some of the most scenic roads through the Pyrenees to the Mediterranean to
the Atlantic as they travelled from Barcelona to Bilbao.
Of course, this was a Bentley experience, so the route took in the very best the region has to offer. As well as
sampling a sunrise in Barcelona, those present enjoyed a tour of the renowned Vilarnau organic vineyard, the
Artelac organic goat cheese factory and a traditional French Boulangerie in Tarbes.
The event culminated in a scenic sunset picnic in Bakio, complete with stunning ocean views.

SALES INFORMATION 2017

Bentley Motors Europe PR UPDATE
October 2017

FACTORY VISIT

Five of Portugal’s prominent automotive journalists spent the day visiting
our factory in Crewe to experience our renowned craftsmanship first-hand.

José Caetano from Auto Foco, Paulo Passirinho from Top Gear, Pedro Silva from Auto Hoje, Julio Santos from
Turbo and Antonio Xavier from ACP, visited the wood and trim shop, the leather shop and the Bentayga production
line. Joined by Bentley Lisbon’s General Manager, Miguel Costa, the guests were amazed by the level of detail and
the precision of craftsmanship that goes into every Bentley.
The visit culminated in a private viewing of the new Continental GT at CW1 House.

SALES INFORMATION 2017

PR UPDATE Bentley Motors Europe
November 2017

BENTAYGA DIESEL MEDIA DRIVE

The top reads from the European press.

SUPERSPORTS
Ilya Frolov from Russia’s Motor wrote: “This is an uncompromising driver’s machine, one which has undergone a
weight-saving programme in the quest for excellence. Supersports covers kilometres like a waterfall, like an avalanche,
which every second becomes only stronger under the weight of its own weight and speed.”
CONTINENTAL GT SPEED
Continental GT Speed has appeared online in a Motor 16 review. The author, Andrés Mas, was won over by the car’s
performance, acceleration and handling. He wrote: “The car sprints from 0 to 100 km/h in just 4.1 seconds, and takes
76 seconds to reach its maximum speed of 331 km/h from a standing start.”
BENTAYGA DIESEL
Bentayga Diesel left a similar lasting impression on Germany’s renowned title, Motoreport. The author praised
the luxurious interior and the powerful V8 engine. “The two rear seats offer no less comfort than the front. Seat
ventilation and heating are available, a massage function and, if desired, the front passenger seat can also be moved
forward – when the Bentayga is being moved by a chauffeur.
BENTAYGA
Germany’s Auto Motor und Sport reviewed Bentayga on our media drive event in Spain and the car’s steering
impressed journalist Markus Stier. He wrote: “With SUVs the steering is usually vague and a bit indirect, very similar
to a large ship making a sudden movement. With Bentayga, this is not the case. The rather small three-spoke steering
wheel immediately stands out, and the longer you move it, the more enjoyment it makes, especially on winding
country roads in Catalonia or the Basque country.”

SALES INFORMATION 2017

PRE-OWNED

PRE-OWNED Bentley Motors Europe
January 2017

PRE-OWNED EXHIBITION

One of the world’s most iconic ski races took place and two Bentley
Retailers capitalised on the significant interest by using it to promote
their Pre-Owned stock.

Bentley Munich and Bentley Vienna targeted the high net worth individuals who flock to watch world-class athletes
compete in the legendary Hahnenkamm races, and supplied eight cars for display.
Located close to our Lodge at the bottom of the world renowned ‘Streif’ run, the Arnage R, Mulsanne, GT3R and
Continental GT Convertible were perfectly positioned to draw the full attention of our guests.
Feedback for the display was overwhelmingly positive. As well as generating a large amount of interest and
conversation starters with customers and prospects, the Retailers sold one car and nurtured one hot lead.

SALES INFORMATION 2017

Bentley Motors Europe PRE-OWNED
March 2017

LAUNCH OF ASSETS

A full suite of marketing assets were launched for Retailers to use.

The Pre-Owned Events toolkit has been designed to be your one-stop shop for all your Pre-Owned events.
This toolkit contains all the assets you’ll need to plan and promote your Bentley Pre-Owned Event.
There are also suggested event ideas and communication timings to ensure you enjoy maximum exposure and
success. These are supplemented with full-page press ads, half-page press ads, digital banners, DM, eDMs and
suggestions for outdoor signage and more.
We are pleased to share with you the Delivery Handover Document. This document, combined with the Certificate
of Authenticity, is to be given to the customer during the final handover transaction. Supplying both of these
documents ensures a further level of reassurance to the customer, confirming that all the previously agreed work
has been completed to Bentley’s highest standard. The Delivery Handover Document includes key details that the
customer needs to know about owning their Pre-Owned Bentley. Both the customer and the Sales Executive are
required to sign the document, ensuring a seamless transaction.
This document is available in English, German, Chinese, Arabic and Russian and can be downloaded from
the Retailer Marketing News website through ‘Downloads, Pre-Owned’ or via the following link:
http://retailer.bentley.co.uk/content/dmn/en/downloads/PreOwned.html
The Delivery Handover Document is available in an editable PDF format, meaning the Retailer will need to input
transaction-specific details such as customer contact information, Retailer contact information and the chassis
number of the car.

SALES INFORMATION 2017

PRE-OWNED Bentley Motors Europe
June 2017

OUTBOUND FEED

We would like to take this opportunity to draw your attention to a vital tool
– the outbound feed in the Pre-Owned stock locator.

This is the quick and easy way for you to manage your inventory from one central location by using the tool as a
‘central hub’, which allows you to benefit through manufacturer enrichment and by exporting vehicle data to a variety
of third party sites such as mobile.de or Autoscout24.
This means you will then be in a position to advertise your inventory across multiple sites and gain as much exposure
as possible, without having to key-in vehicle information multiple times, in multiple systems.
Remember that when uploading a vehicle on the Administration Tool, only select the third party within the
‘Syndication’ tab and the data will automatically be sent as part of a daily export. Any changes made to these vehicles
also will be exported to the partners.
If you have any questions regarding the set-up or ongoing use of the outbound feed, please do not hesitate to contact
the Bentley Support team:
Bentley Support:
Email: support@bentley-dws.com
Tel: +44 (0) 20 7384 8543

SALES INFORMATION 2017

Bentley Motors Europe PRE-OWNED
June 2017

EVENT FUNDS AVAILABLE

We launched a new initiative whereby we will make funds available for
Retailers to hold their own Pre-Owned events.

Funding is available to support your Pre-Owned exhibition or event, and interested parties should email
anna.ranjineh@bentley.co.uk with proposals.
Please submit the following in order to be considered:

Date and location
Type of event
Short description of activity
Expected number of leads
Marketing investment by Retailer
Contact person at Retailer
Any support will be made at the discretion of the Pre-Owned team.
Act now to take advantage of this very special offer and reap the rewards from the ‘Pre-Owned effect’.

SALES INFORMATION 2017

PRE-OWNED Bentley Motors Europe
September 2017

PRE-OWNED TRAINING LIVE

The Administration Tool Pre-Owned Inventory training is live and ready
to support you.

The training module, showcasing all the features of the Administration Tool, is ready to support, allowing you to
quickly and effectively familiarise yourself with this valuable asset.
The tool has been designed to assist you in advertising and managing your Pre-Owned stock online and also allows
you to trade your Pre-Owned stock if you are part of a trade region.
Another important benefit is that it displays ‘Statistics’, which will tell you how many people have viewed the published
vehicle or how many have downloaded the PDF file, effectively allowing you to monitor the popularity of stock you
have uploaded and react to customer behaviours.
The full and immersive E-Learning module explains every aspect of the tool – please set aside time and complete
the module.

SALES INFORMATION 2017

Bentley Motors Europe PRE-OWNED
October 2017

BENTLEY LEUSDEN
BLAZES A TRAIL

Bentley Leusden is reaping the rewards from a simple but effective
eDM campaign – a great example of how you can increase sales with
very little effort.

The Retailer sent out an eDM to customers and prospects promoting its ‘Pre-Owned Saturday’ event and the
interest in the event was impressive.
More than 50 guests passed through the showroom doors. As well as enjoying snacks and refreshments, they
savoured the opportunity to acquaint themselves with the Pre-Owned stock.
The action resulted in one new Bentley being sold and four hot leads being generated.
This strategy has proven to be a great success, and we are keen to promote it as ‘Best Practice’ for how to run
Pre-Owned events across our network. And the best bit? It couldn’t be easier or quicker for you to do – simply
download the eDM template and populate it with photos of your own Pre-Owned stock.
Why not organise your own Pre-Owned Saturday and profit from the extraordinary levels of interest these
value-for-money vehicles generate. Contact anna.ranjineh@bentley.co.uk for support.

SALES INFORMATION 2017

PRE-OWNED Bentley Motors Europe
October 2017

TRADE FUNCTION STOCK LOCATOR

The Trade Function Stock Locator is a handy tool that allows Retailers to
trade vehicles between different dealerships.

This functionality is only visible for users of the system, not for customers or regular website visitors, and allows
you to cater to, and meet, the needs and requirements of your customers and prospects.
This is why it is so important to keep the Stock Locator up-to-date and ensure you enter the data for all your
Pre-Owned cars in stock.

SALES INFORMATION 2017

Bentley Motors Europe PRE-OWNED
November 2017

WARRANTY TOOLKIT

The Warranty Toolkit helps communicate the benefits of Bentley Customer
Protection Products.

This toolkit is designed to help better communicate the benefits of Bentley Customer Protection Products. It is made
up of a comprehensive suite of assets that will help support the sales of our warranty and insurance products. These
products will provide peace of mind for the customer and additional revenue streams for your business.
It is vital that we clearly present how the scope and calibre of our warranty and insurance products add another level
of exceptional reassurance to the Bentley ownership experience. The range of products includes:
• Pre-Owned Warranty
• Pre-Owned Extension
• Extended Warranty
• Tyre Insurance
• Asset Protection
This extensive toolkit makes it simple for you to convey the benefits of the products and drive these highly profitable
sales. It encompasses a range of assets, including:
• Full-Page Adverts
• Digital Banners
• Retailer Website Banners
• eDMs
• Leaflets and Supporting Letters
• Social Media Posts

SALES INFORMATION 2017



COMPETITOR
NEWS

COMPETITOR NEWS Bentley Motors Europe
January 2017

AUDI Q8

All eyes were on Detroit as Audi used the city’s motor show to unveil its
Q8 concept – a thinly veiled glimpse at its new flagship SUV, which will join
the range in 2018.

The car shares much with the current Q7 – it uses the same platform but, while it’s more than five metres long and
has a wheelbase of three metres, it’s some 40mm lower than the Q7.
The sloping roofline and tapered rear end restrict the car to four seats, although the production car will probably be
made available with five seats.
The concept car is badged as a plug-in hybrid e-tron model, which means it is powered by a 3.0-litre TFSI engine
paired with an electric motor, which runs from a 17.9kWh lithium-ion battery. The powertrain develops a combined
449PS and 700Nm of torque. Power is delivered via an eight-speed automatic gearbox and Quattro four-wheel drive.
Audi promises an electric power-alone range of 60km, and the lithium-ion battery takes two-and-a-half hours to
fully recharge.

SALES INFORMATION 2017

Bentley Motors Europe COMPETITOR NEWS
January 2017

LAMBORGHINI AVENTADOR S

The new Lamborghini Aventador S boasts some impressive spec – 735PS,
four-wheel-steering, with cutting-edge suspension, aerodynamics and
electronics, all in a package that weighs 1.575kg.

Yes, that’s still a considerable amount, but Lamborghini’s engineers have worked hard to give the car more
aerodynamic grip and increased agility from the four-wheel steering.
Yet this supercar also features a sophisticated electronics package, complete with a new configurable driving mode
over and above the familiar Strada, Sport and Corsa settings – the Italians have obviously retained their humour
because they’ve named the new mode ‘Ego’.
This sense of fun is reinforced by the engine – the 337km/h top is reached in just 24.2 seconds, while 0-100km/h
is dispatched in a mere 2.9 seconds. Be under no illusions, the Aventador S is a ferociously fast car and underlines
quite how outrageous this V12 car remains.

SALES INFORMATION 2017

COMPETITOR NEWS Bentley Motors Europe
February 2017

ASTON MARTIN RED BULL EDITIONS

Aston Martin launches two F1-inspired limited editions.

Aston Martin has launched two limited editions – the V8 and V12 Red Bull Racing Editions.
The cars are finished in Red Bull Racing’s Mariana Blue paint as standard, although gloss Tungsten Silver and
satin Mariana Blue are available as an option.
Other Red Bull livery touches mimicking the F1 team’s paint are red accents and yellow brake calipers, while the
car’s front splitter, diffuser, grille and side strakes are all made of carbon fibre.
The trend continues inside with headrests that bear Red Bull Racing embroidery, carbon fibre trim, diamond-quilted
leather seats and an Alcantara steering wheel.
The cars remain mechanically unchanged, which means the V8 model gets the 436PS, 4.7-litre unit, while the
V12, 5.9-litre engine produces 565PS.
Red Bull Racing’s F1 drivers, Daniel Ricciardo and Max Verstappen, will visit the Aston factory to sign the inspection
plates of cars if a buyer requests for one to do so.
Aston Martin isn’t disclosing how much each model will cost and instead is asking interested customers to contact
dealers for a price. The regular V8 and V12 models cost €112.000 and €163.000 respectively, so one can expect the
Red Bull Edition – of which just 20-30 units will be produced – to have quite substantial price increases.

SALES INFORMATION 2017

Bentley Motors Europe COMPETITOR NEWS
March 2017

MERCEDES AMG GT FOUR-DOOR

Mercedes’ 608PS pretender to the Continental GT crown.

The four-door Mercedes AMG GT concept is built upon a heavily reworked version of the E-Class structure with a
stretched wheelbase that delivers a lower, sportier stance. Despite the name link, the concept’s drivetrain is closer
to the E-Class than the Mercedes GT sports car. The gearbox is front mounted, rather than rear-mounted transaxle,
and drives all four wheels.
Externally, the car features distinctive LED headlights and a slim glass line. At the rear, heavy cladding covers the
tailgate’s lines, but it’s likely the same swooping lid leads into thin taillights that resemble those of the GT Coupé.
Initially the Mercedes AMG GT will be launched with a twin-turbocharged 4.0-litre V8 petrol engine, but it is not
yet known if it will be the dry-sump M178 unit of the GT or the wet-sump M177 used in the AMG 63. Power is
expected to exceed 608PS, ranking the four-door’s unit above even that of the hardcore GTR track-focused model.
Later, the car’s drivetrain is expected to mate an electric motor to AMG’s 4.0-litre V8 to produce 805bhp
and enable a sub-three second 0-100 km/h time. Mercedes may not name its four-door GT model the GT4,
because it already produces a GT4 racing car that’s based on the GT road car. However, GT could be used in
some way to distance the model from the four-door CLE, which will replace the CLS, to emphasise the car’s
powerful performance.
The car will arrive around September 2018, and is likely to be priced slightly higher than the 550PS Porsche
Panamera Turbo, which starts at around €120.000.

SALES INFORMATION 2017

COMPETITOR NEWS Bentley Motors Europe
March 2017

JAGUAR XEL

The Jaguar XEL, a long-wheelbase version of the XE compact executive
saloon, is earmarked for a market launch in China.

The new saloon will be around 12cm longer than the regular XE – perfect for offering more rear passenger space while
catering to Chinese demand for chauffeur-driven models.
The XEL will almost certainly not be sold in the EU, but it could be offered in other markets outside China.

SALES INFORMATION 2017