REV. 3_MAR 2017 | 1 Design Guidelines for Retail Shops
REV. 3_MAR 2017 | 2 Design Guideline Contents SECTION 1 : SHOPFRONT DESIGN SECTION 2 : FUNCTION AND INTERIOR DESIGN SECTION 3 : LIGHTING DESIGN SECTION 4 : SPECIAL BUSINESS SECTION 5 : SPECIAL DESIGN / LOCATION
REV. 3_MAR 2017 | 3 SECTION 1 : SHOPFRONT DESIGN 1. SHOPFRONT GUIDELINE STRUCTURAL DESIGN - SHOPFRONT Decorative structure as the alternative of shopfront design , which could be created and combined in design with glass panel / window display. Or even can be provided with the whole structure as shop façade without glass panel follow tenant concept and character. The ratio for shop opening shall not be exceeded 60% of total shopfront – width and 40% of the remaining shopfront shall be the decorative structure. (Glass Panel / Decorative Structure : Opening For Entrance = 40% : 60%) To avoid the smell issue from the operation in some businesses such as F&B shop (especially grilled / hot plate / shabu shabu / sukiyaki shops) , Beauty & Treatment , Spa & Massage , etc. , shopfront design is strictly requested to provide glass panel with decorative structure as shopfront for smell control purpose . In any shop with strong smell from operation or products , is also needed to enclose shop with glass panel and doors , not allow to provide any opening as entrance. Further request or design will be considered base on case by case basis with shop business / location or Zone – concept. EXAMPLE OF STRUCTURAL DESIGN - SHOPFRONT
REV. 3_MAR 2017 | 4
REV. 3_MAR 2017 | 5 SHOPFRONT DESIGN WITH WINDOW DISPLAY Provide glass panel as partial design of shopfront or window display The ratio for shop opening shall not be exceeded 60% of total shopfront – width and 40% of the remaining shopfront shall be the glass panel. (Glass Panel : Opening For Entrance = 40% : 60%) To avoid the smell issue from the operation in some businesses such as F&B shop (especially grilled / hot plate / shabu shabu / sukiyaki shops) , Beauty & Treatment , Spa & Massage , etc. , the shop opening ratio is needed to be reduced regarding to each shop – operation and function. In some shops with strong smell even from operation or products , shopfront is needed to be totally enclosed with glass panel and doors , not allow to provide any opening as entrance. Further request or design will be considered base on case by case basis with shop business / location or Zone – concept. EXAMPLE OF SHOPFRONT DESIGN WITH WINDOW DISPLAY DESIGN TYPE 1 : Full Height Glass - Opening for entrance , could be located in the middle / left/ right of shop frontage follow concept design which the opening width should not be exceeded 60% of total frontage width. - Shopfront glass , full height glass panel from floor to bottom level of mall – bulkhead , could be provided as shop boundary or window display. The glass panel - ratio shall not be less than 40% of total shopfront width. - Shop signage , could be located above the opening for entrance at the same alignment with shopfront glazing within lease line or installed behind the glass follow shop design , with the signage size follow design guideline. DESIGN TYPE 2 : With Solid Panel - Opening for entrance ,could be located in the middle / left/ right of shop frontage follow concept design which the opening width should not be exceeded 60% of total frontage width. - Glass panel and solid wall , the solid wall shall not be exceeded 15% of total shopfront width and the over – all width of glass panel and solid wall shall not be less than 40%
REV. 3_MAR 2017 | 6 of total frontage width also. Solid wall should be decorated with fine design / detail and material. - Shop signage , could be designed as partial of solid wall at shop frontage , with signage size follow design guideline. DESIGN TYPE 3 : With Sub - Frame - SUB – FRAME , as glazing pattern follow shop – design concept. - More than 4 m. high – shopfront , the full height glass – shopfront could be divided the height with frame / horizontal support , as glazing pattern of shopfront design. - Opening for entrance , could be located in the middle / left / right of shop frontage follow design concept. The opening width shall not be exceeded 60% of total shopfront width. - Shop signage , located above entrance or elsewhere within shop lease line , and the design should be followed shop and signage – design guideline. EXAMPLE OF DESIGN TYPE 3 : With Sub – Frame
REV. 3_MAR 2017 | 7 DESIGN TYPE 4 : With Upper Border + Solid Panel at Base - Classic / Vintage / Colonial Style or Special Design , with upper border decoration along shop frontage which shall not be exceeded 30 cm. and lower border at base which shall not be exceeded 45 cm. Or with the design of lower border at base only. - Opening for entrance ,could be located in the middle / left / right of shop frontage follow design concept. The opening width shall not be exceeded 60% of total shopfront width. - Shop signage , located above entrance / installed behind the glass panel / hanging as Di – Cut Lettering or elsewhere within shop lease line. The design shall be followed shop and signage – design guideline.
REV. 3_MAR 2017 | 8 EXAMPLE OF DESIGN TYPE 4 : With Upper Border + Solid Panel at Base DESIGN TYPE 5 : Entry Gate - Opening for entrance , could be created with varieties shape of entry gate follow shop concept. - Shop signage , should be coherent with overall shop design. Could be partial of entry gate design or installed behind the beside glass shopfront. Signage design and font height should be followed signage guideline. EXAMPLE OF TYPE 4 + 6: With Upper Border and Signage Installed + Solid Panel at Base EXAMPLE OF TYPE 4 + 6: With Upper Border and Signage Installed + Solid Panel at Base
REV. 3_MAR 2017 | 9 EXAMPLE OF DESIGN TYPE 5 : Entry Gate
REV. 3_MAR 2017 | 10 DESIGN TYPE 6 : Full Width Upper Border + Shop Signage Installed - Opening for entrance , located in the middle / left / right side of shop frontage and shall not be exceeded 60% of total shopfront width. - Shop signage , installed on full width - upper border only The upper border height is allowed at max. = 45 cm. for shop with frontage height lower than 4 m. If frontage height is 4 m. or higher , the upper border height shall not be exceeded 60 cm. EXAMPLE OF DESIGN TYPE 6 : Full Width Upper Border + Shop Signage Installed
REV. 3_MAR 2017 | 11 FULL WIDTH OPENING The design of full width opening could be provided as following conditions : - Shop frontage width is less than 3.40 m. , the shopfront design could be provided as full width opening option without any glass panel or decorative structure required. - For Fashion shop which has only one typical design – option as Full Width Opening – concept , refer to Global – Design Reference , could be provided the design as full width opening follow Brand – concept and character. But if there are many typical design – options , the options with window display or decorative structure are preferable , not allow to provide with full width opening – design. The approval would be considered base on case by case. - Shop with rental area from 450 sq.m. and over with shop frontage which is not exceeded 15 m. wide , the design for shopfront could be full width opening without any glass panel or decorative structure required. But if the frontage width is more than 15 m. , the allowed opening for entrance could be provided at max. 15 m. The remaining shopfront shall be designed with glass panel or decorative structure as shop façade. - Shop with rental area more than 1,000 sq.m. or Anchor Tenant – shop , the design for shopfront could be full width opening without glass panel or else decorative structure required. EXAMPLE OF SHOP WITH FULL WIDTH OPENING DESIGN
REV. 3_MAR 2017 | 12 OTHER SHOPFRONT COMPONENT Other design component and element for shopfront design would be as following items : - SOLID PANEL PROPORTION , ratio for solid wall at shopfront shall not be exceeded 15% of total frontage width. The design is required to be decorative wall with fine detail and material , monitor / screen installation are preferable for more dynamic purpose. - SHOPFRONT GLASS Is needed to provide with clear Tempered glass or laminated glass only, for safety purpose. If the glass panel is provided as frameless with 2 Sides – Supported detail , with a concealed “ U ” channel secure to the floor + the glass - supported detail installed with the soffit slab above. Also to the joint between panels is provided as butt joint with clear silicone (no fin or vertical supported frame provided) , the glass thickness is supposed to be : Min. 12 mm. Thk. tempered or laminated glass for the height from 2.40 – 3.00 m. Min. 15 mm. Thk. tempered or laminated glass for the height from 3.05 – 4.00 m. If the height is more than 4.00 m. , min. 15 mm. Thk. tempered or laminated glass has to be provided with fin or vertical supported frame . If the glass is provided with 4 Sides – Supported detail , with 4 sides – frame or 2 Sides – Supported with fin / vertical supported frame , the glass thickness is supposed to be : Min. 12 mm. Thk. tempered or laminated glass for the height from 2.40 – 4.00 m. Min. 15 mm. Thk. tempered or laminated glass for the height more than 4.00 m. - DOOR for shop – entrance at shopfront , could be designed as follow : A. Swing in - glass doors (Swing into shop area) B. Swing out – glass doors (With foyer or set back space provided , the opened doors shall be within shop area)
REV. 3_MAR 2017 | 13 EXAMPLE OF THE SWING DOORS WITH FOYER C. Pivoted doors (With central pivot point , the opened doors shall be within shop area) D. Folding doors EXAMPLE OF FOLDING DOORS
REV. 3_MAR 2017 | 14 E. Sliding doors , if is provided with automatic system , all equipment and door - sensor have to be installed within shop area only. The door panel shall be provided as full – height of shopfront dimension , the sliding rail and other equipments could be installed below bulkhead level or behind with fine decorative coverage. If the door panel has to be lower than shopfront height due to the frontage design , concept or function , the approval would be considered base on case by case. F. Roller Shutter Stainless / Steel Roller shutter The solid panel below shall not be over 1.20 m. high , and the above part should be stainless or steel pattern without any panel due to Mall - safety standard. For steel roller shutter , could be provided as standard “ gray color ” or else allowed colors as white, other shades of gray or black only. Polycarbonate The polycarbonate panel shall be provided for below part at max. 50% of door height and the above part shall be structural pattern without any panel due to Mall – safety standard for both roller shutter type or vertical folding door. Shall not provide with the whole polycarbonate panel , but if it is needed follow Brand – standard or else , any consequences or damages which are the result from the obstruction by these roller shutter or vertical folding door in any urgent cases have to be accepted by tenants. The allowed colors for frame could be white . gray , black or stainless – material.
REV. 3_MAR 2017 | 15 - SERVICE DOOR FOR STAFF Another service door for raw material / product delivery or staff entrance shall be provided at shopfront which is wider than 8 m. or at corner shopfront , the requested location would be considered base on case by case. And the door should be decorated as below conditions : Decorated with the same material and design of nearby wall or shopfront design on that side. Framless door , swing in shop area only. Provide stainless plate instead of door knob or door handle with stainless steel deadbolt. Not allow to install the “ staff door or service door ” signage on the mall – side door panel.
REV. 3_MAR 2017 | 16 2. DESIGN GUIDELINE FOR CORNER SHOPFRONT - If the corner shopfront - dimension is less than 4 m. , continued shopfront design or window display is required for design. - The corner shopfront - dimension from 4 m. and less than 8 m. , one more location of logo is allowed for installation at corner side. For any shops which have no logo format in design , another shop name with smaller size than the major shop name at shopfront shall be provided. Sizing and location would be considered base on case by case. - The corner shopfront - dimension from 8 m. and over , another shop name could be provided behind glass panel / window display, and the signage size shall be followed shopfront guideline. Or more shop access could be provided as another entrance (Sub – entrance) at corner side with the same design guideline as frontage. EXAMPLE OF CORNER SHOPFRONT – DIMENSION LESS THAN 4 m.
REV. 3_MAR 2017 | 17 EXAMPLE OF CORNER SHOPFRONT – DIMENSION FROM 4 m. AND LESS THAN 8 m. EXAMPLE OF CORNER SHOPFRONT – DIMENSION FROM 8 m. AND OVER
REV. 3_MAR 2017 | 18 3. DESIGN GUIDELINE FOR SHOP NAME SIZING : WITH SIGNAGE PANEL / BOX - If shopfront height is lower than 4 m. , max. height of signage panel / box shall be 60 cm. with max. height for lettering as shop name = 40 cm. , including consonant , vowel and tone marks in Thai wording. - If shopfront height is from 4 m. and over , max. height of signage panel / box shall be 80 cm. with max. height for lettering as shop name = 60 cm. , including consonant , vowel and tone marks in Thai wording. SIZING : DI – CUT LETTERING ( WITHOUT SIGNAGE PANEL / BOX ) - If shopfront height is lower than 4 m. , max. height for di – cut lettering shall be 40 cm. , including consonant , vowel and tone marks in Thai wording. - If shopfront height is from 4 m. and over , max. height for di – cut lettering shall be 60 cm. , including consonant , vowel and tone marks in Thai wording.
REV. 3_MAR 2017 | 19 - Guideline for shop with short shop name , which the amount of alphabet is not over 5 letters in any languages , the max. height of lettering shall be 60 cm. at any shopfront height. The location for shop name – installation would be related to shop area as following : If total shop area is less than 1000 sq.m. , shop name shall be installed on the decorated wall panel at shopfront or hanging in the front / behind of glass shopfront within shop lease line. Not allow to be hung above shop entrance. If total shop area is from 1000 sq.m. and over or with Anchor Tenant condition , the 60 cm. - shop name is allowed to install above shop entrance or else locations follow shop design and concept.
REV. 3_MAR 2017 | 20 SIZING : FREE FORM SHAPE - Max. height for the free form shape is 80 cm. at any shopfront height. - Max. width shall not be over 1.5 times of the height ( not over than 1.2 m. ) , with 1 – 2 lines of shop name which the max. height of each line - lettering should not be over than 40 cm. The installed location could be followed shop design and concept even hanging above shop entrance or behind glass shopfront or installed on decorated wall panel at shopfront. LOGO - Logo design could be any shapes such as circular box / square or free form shape or else follow each Brand – design and concept. - 3D picture and lettering are required for logo design and details , could be with or without lighting provided. If the design is provided as lightbox , even one side or double - sides , materials for lightbox housing shall be steel / galvanized steel / stainless steel with color coating and the ventilated grille on - top. Illuminated through acrylic face with pump / di – cut / edge folding as 3D picture or lettering of logo design , not allow to be vinyl with logo screen. - Logo size , shall be related to shopfront height as following : If shopfront height is lower than 4 m. , max. dia. or max. height of logo shall be 60 cm. If shopfront height is from 4m. and over , max. dia. or height of logo shall be 80 cm. - Location for installation could be hanging / installed on decorated wall panel at shopfront / supported with glass shopfront – frame or elsewhere within shop lease line follow Brand - design and concept. - The amount of logo shall be considered base on case by case due to logo location follow each Brand – CI and the amount of shopfront which facing with common corridor.
REV. 3_MAR 2017 | 21 EXAMPLE OF LOGO THE CONDITIONS FOR MORE LOCATIONS OF SHOP NAME - If shopfront width is 8 m. and over , 2 sets of shop name are allowed for installation at shopfront. Locations would be considered base on case by case , following each shop design and concept. - For any shop , if there are many sides of shopfront facing with common corridor ( main mall - traffic , not service corridor ) , 1 shop name shall be provided per side which shopfront width is from 4 m. and over. And if any side , shopfront width is from 8 m. and over , 2 sets of shop name shall be provided. Locations would be considered base on case by case follow shop design and concept.
REV. 3_MAR 2017 | 22 LANGUAGE FOR SHOP NAME - Shop name in English , shall be provided in English spelling , not allow to use Thai words represented of English ( as karaoke – wording ) . - Shop name with 2 languages , Shop name with 2 languages in a set or more follow Brand – CI , the ratio of lettering size for one major language : another languages shall be 4 : 1 - Not allow for other else wording or phases added at shop name , such as slogan , PR – gimmick wording or even product branding ( in multi – brands shop or shop by distributor ) , only shop name and logo are allowed. Any product branding could be provided as part of window display only in multi – brand shop or shop by distributor.
REV. 3_MAR 2017 | 23 STANDARD FOR SHOP NAME - Lettering thickness , shall be 3D with a minimum depth of 20 mm. from backing panel with fine material follow shop design and concept. Material thickness should be 20 mm. as required or provided with 20 mm. edge folding – detail. - Various design for shop name , shall be provided follow shop concept and design as following details : Opaque front - lettering with indirect lighting behind or inside lettering box , the lighting shall be illuminated from the sides or the back of lettering box, The design should be provided with signage panel or as di – cut lettering. Translucent lettering , the whole lettering is illuminated by the lighting sources inside. To avoid any lighting sources or bulbs be seen from outside , proper translucent material shall be provided with fine detail and dimension.
REV. 3_MAR 2017 | 24 Cut - out lettering on decorative wall or signage panel , shall be provided with indirect lighting to illuminate the lettering or without lighting , details followed shop design and concept. Front illuminated di – cut lettering , with or without backing panel. The lettering - housing shall be provided with steel / galvanized steel / stainless steel or else with color coating. Any ventilated grille shall be placed on – top.
REV. 3_MAR 2017 | 25 Di – cut lettering with bottom mounting , installed on horizontal panel / frame with decorative back drop panel. The design shall be solid lettering with lighting at background or illuminated lettering with no lighting at decorative back drop behind , details follow shop design and concept. For the details with background lighting , lighting direction could be provided with up or down – light details with warm white or cool white – lighting tone only. The back drop panel should be decorated in light color or tone regarding to lighting reflective purpose. Solid lettering , shall be provided as di – cut lettering with or without backing panel. More spot lighting could be provided to highlight the signage follow each shop design and concept. Any shop signage or lighting figure and equipment shall be installed within shop lease line.
REV. 3_MAR 2017 | 26 Shop name with lightbox detail , as special design which would be considered and approved for any brand with fixed lightbox format as Global – Brand Standard only. The lettering shall be 3D with a minimum thickness of 20 mm. The translucent front panel could be provided with acrylic / glass or else except vinyl. The brightness should be controlled to be around 30% of full lighting – intensity , to avoid any glare effect and be harmonious with lighting design in common area and environment around. Mixed or combination types of shop name - design , could be applied with various details , any lettering height / dimension or signage width shall be followed shop name guideline. EXAMPLE OF MIXED / COMBINATION TYPES OF SHOP NAME AT SHOP CORNER
REV. 3_MAR 2017 | 27 - The width of signage box at shopfront , for general shop name or signage box shall be at the same alignment with glass shopfront with the same width of shop entrance (60% of total shopfront width). But if the signage box is wider than shop entrance , it should be set behind glass shopfront with max. dimension at 70% of total shopfront width. EXAMPLE OF SHOP SIGNAGE WHICH IS THE SAME WIDTH WITH SHOP ENTRANCE
REV. 3_MAR 2017 | 28 4. WINDOW DISPLAY DESIGN AND ARRANGEMENT AT SHOPFRONT At shopfront design , the provided area for WINDOW DISPLAY ( at least 40% of total shopfront width ) shall be designed and decorated as following : WINDOW DISPLAY WITH MANNEQUINS FOR TELLING BRAND – STORIES / PRODUCT DISPLAY FOR MERCHADISING PRESENTATION , both display - types could be provided as seasonal theme or as event for new product launching or permanent display with product changing follow display concept. WINDOW DISPLAY format shall be : - SEE THROUGH TYPE with no back drop provided , shop area inside shall be seen through window display which may cause some difficulties in lighting control for hi-lighting the product or display. Sometimes other components or props. are needed to create the content or fine composition , to emphasize more at product or display. EXAMPLE OF SEE THROUGH TYPE – WINDOW DISPLAY
REV. 3_MAR 2017 | 29 - PARTIAL BACK DROP TYPE , with partial decorated solid panel as back drop and part of the display content. Shop area inside shall be partially seen through the window display. EXAMPLE OF PARTIAL BACK DROP TYPE – WINDOW DISPLAY
REV. 3_MAR 2017 | 30 - FULL PANEL TYPE , enclosed space provided for window display only. Lighting design could be completely controled follow display - design and concept. EXAMPLE OF FULL PANEL TYPE – WINDOW DISPLAY
REV. 3_MAR 2017 | 31 OTHER COMPONENTS FOR WINDOW DISPLAY - MONITOR / SCREEN IN WINDOW DISPLAY , as part of composition in Visual Merchandising (VM) for more impact and dynamic in display. The content shall be product presentation or shop – stories. Especially for multi – brand shop , the content shall be the stories of shop , not allow to be each brand – advertising. - MANNEQUIN , to create the interesting stories and content in VM. Not only for apparel , mannequin could be provided as part of VM story of other product - categories for obvious and stronger content.
REV. 3_MAR 2017 | 32 - CREATE THE DIMENSION WITH STEP / STRUCTURE , for more complexity in display and content which would be more interesting than the ordinary story. Wording / phases or gimmick words which are related with display theme , can create more impact or better clear message directly to shopper. GLASS SHOPFRONT AS SHOP BOUNDARY , without any display provided , shop area , sales – fixture alignment and activities inside shall be seen through the glass and be the reality – stories and shows by themselves.
REV. 3_MAR 2017 | 33 5. GRAPHIC ON WINDOW DISPLAY / GLASS SHOPFRONT , with various functions and purposes as following : AS PART OF WINDOW DISPLAY - STORY , can create the dimension and layers of displaying. The graphic shall be provided with opaque or translucent or transparent sticker follow display concept and theme. AS ADVERTISING FOR NEW LAUNCHED PRODUCT OR PROMOTION , the design and period for installation have to be submitted for further approval which would be considered base on case by case before any installation.
REV. 3_MAR 2017 | 34 AS PART OF SHOPFRONT DESIGN AND DECORATION , shall be temporary with specified period or permanent installation with the purposes for decoration. Or for special function such as VIP Zone , which is located at shopfront and the graphic is needed to provide and decorate as partial blind or follow Zone - design character. The design and more details have to be submitted for further approval before installation.
REV. 3_MAR 2017 | 35 60 cm. Set back wall panel as back – drop with decoration or shop graphic Mall – glass façade GUIDELINE FOR GRAPHIC OR WORDING ON GLASS SHOPFRONT - The proportion and ratio of graphic for shopfront decoration , would be considered base on case by case follow shop design and concept. If the graphic is provided as product – advertising , further consideration shall be based on design and installation period , case by case. The guideline for initial graphic ratio shall not be over than 50% of the glass area on each side , with more details for design as following : Graphic shall be provided with translucent material ( sticker ) , so the activities and shop ambient inside could be seen through the sticker. The graphic design should be the composition of man / model and product pictures. If there are any logo or shop name in graphic design , the max. height shall not be over than 20 cm. For multi – brand shop or shop by distributor , only shop name shall be provided as part of graphic design , each brand - signage , picture or logo are not allowed for the design and installation at shopfront. - The length of any wording or phrases shall not be longer than 25% of shopfront width or shall not be over than 25% of over – all glazing area for each side. And the design should be followed the belowing guideline as listed : The max. height of lettering in wording or phrases shall not be over than10 cm. Any wording or phrases shall be provided with translucent white / opaque black or white sticker. Not allow for the content of recruitment or else advertising which is not related with shop – product and service. Not allow for the installation of price tag or flag bunting at glass shopfront. Except for temporary installation in sales period or any special event , which the design and installation period have to be submitted for further consideration base on case by case. - Not allow for any wording or graphic installation on mall – glass façade , shop area behind glass facade has to be provided as seating area for Food – Category and as window display for other else categories such as Fashion and Specialty , more details for window display as following : Solid partition with decoration or graphic installation as back drop of window display , has to be set back at least 60 cm. from glass façade for maintenance purpose with lighting provided inside to hi-light the display. More detail and required design shall be followed each project – guideline and regulation.
REV. 3_MAR 2017 | 36 Lightbox and monitor / screen could be provided as partial of window display , sizing and amount would be considered base on each project – requirement and guideline as case by case. - All graphic / font / wording or phrases design for shopfront installation , have to be submitted for further approval before any production or installation , which would be considered base on case by case.
REV. 3_MAR 2017 | 37 EXAMPLE OF SHOP – SEATING AREA AND WINDOW DISPLAY AT MALL – FAÇADE Seating Area at Mall – Façade Seating Area at Mall – Façade Temp. Window Display at Mall – Façade Window Display at Mall – Façade
REV. 3_MAR 2017 | 38 OTHER GUIDELINE - MONITOR / SCREEN , which would be installed at shopfront , all component and equipment shall be within shop – lease line. The initial area for installation shall not be longer than 15% of over – all shopfront width ( the same dimension with solid wall – guideline at shopfront ). If monitor / screen is designed to install behind glass shopfront , the dimension for installation could be adjusted follow shop – design and concept , and would be considered base on case by case. For the brightness shall not be over 30% of actual lighting intensity , to avoid any glare effect to shopper. - More screen could be provided behind the glass shopfront for any shop which the Private / Semi – private function is located at shopfront. Or even to block the visibility to the side or back of counter and seating through glass shopfront , the main purposes will be about the privacy and also to the good image through frontage. For example , the function could be Manager / Meeting room (Bank) , Class room (Education / School) , Treatment room (Beauty Clinic / Spa) , etc. The design of screen including to the height shall be considered and approved base on case by case. Monitor/Screen Monitor/Screen Monitor/Screen
REV. 3_MAR 2017 | 39 SECTION 2 : FUNCTION AND INTERIOR DESIGN 1. GUIDELINE FOR FUNCTIONAL DESIGN IN SHOP AREA QUEUE SPACE , shall be provided within shop area. Any Sales Fixture , Booth , Display Fixture have to be set back from lease line or any opening as shop entrance at least 1 m. ( The dimension for set back space , even more or less than the guideline , shall be considered base on case by case follow shape of shop and the design. ) COUNTER LOCATION , location and lay – out for Cashier / Reception – counter will be as following : - Not allow to be located and set the side or back of counter behind glass shopfront , to avoid any stuff or appliance be seen through shop frontage. - The counter shall be set back from glass shopfront or opening as entrance at least 1 m. Or 60 cm.- set back dimension is required with the nice decorated back – drop or display to block the working space behind counter or else unsuitable function or appliance. STORAGE / BOH , the ratio shall be around 10 -15% of over all shop area. (If more space is needed , it would be considered base on each shop function and requirement by case.) NOT ALLOW FOR MEZZANINE PROVIDED IN SHOP AREA OR BOH , except if the purposes are for design / decoration or display which have to be provided follow shop – design concept with no function or else area of usage. The design of mezzanine and also to load schedule have to be submitted for further consideration and approval from mall – team. 1 m. 1 m. 60 cm.
REV. 3_MAR 2017 | 40 EXAMPLE OF SHOP WITH MEZZANINE AS PART OF DECORATION FOLLOW SHOP – DESIGN CONCEPT (NO FUNCTION OR ANY USAGE AREA PROVIDED) NOT ALLOW TO ADD ON ANY FUNCTION OR OTHER ELSE BUSINESSES WHICH ARE NOT INCLUDED IN SHOP CONTRACT , any consideration for shop – design and function shall be base on the content in shop contract.
REV. 3_MAR 2017 | 41 2. GUIDELINE OF THE DESIGN IN SHOP AREA SHOP FLOORING - MATERIAL SELECTION Floor finishing in sales area shall be the fine quality with fashionable and nice looking material and also be proper for shop usage and function. For ceramic tile , the proper size should not be less than 60 x 60 cm. or 30 x 60 cm. without tile qrout , or the special design tile such as wooden pattern and surface tile , vintage tile , etc. For restaurant with grill/boil section/area or else business and services with high fire – risk , fire resistant material is required as floor finishing such as granite , marble or ceramic tile. Wooden surface vinyl flooring is preferable , not allow to use the plain color vinyl flooring without any texture. - EDGING BETWEEN SHOP AND COMMON AREA FLOORING, at shop lease line shall be provided with min. 10 mm. stainless divider or else fine material. As general , bare shell floor leveling shall be 5 cm. lower than floor finishing in common area , not allow to drill / install or else which may cause any damages to mall - bare shell flooring. If it is needed due to the safety concern or any technique in construction , the proposed details have to be submitted for further approval and shall consult more with mall – team or project – team. 3 m. set back space from shop lease line is restricted area which Shop flooring shall be the same level with common area flooring for safety purpose. But if any floor step is needed to be provided , min. 3m. set back with slope is requested with fine floor finishing material with non – slip surface.
REV. 3_MAR 2017 | 42 EXAMPLE OF FLOOR FINISHING MATERIAL
REV. 3_MAR 2017 | 43 WALL - WALL DESIGN GUIDELINE IN SHOP AREA Material for wall and also to the finishing shall be the fine quality with fashionable and nice looking image which should be matched with shop business and design. For restaurant with grill / boil section or area such as BBQ or Sukiyaki shop with high fire – risk , for wall and finishing have to be provided with fire – resistant material. Not allow to decorate or finish directly on mall – existing wall/column or any structure , sub – wall has to be provided by tenant for further finishing and decoration follow shop – design and concept. For any shop with the business which may cause any loudness or the vibration from any equipment such as the loudness or vibration from sound amplifier in Music / Record store , DVD / Movies store , Music School , Game store / Play Land , etc. Sound insulation is needed to be provided to avoid the effect or any disturbing to other tenant shops around. The specification shall be followed the Sound Transmission Class (STC) at least STC 50 , where the acoustic or min. 1.5” foam board should be provided at the middle of gypsum board – wall partition. And also to insulation - detail at ceiling which should be provided follow the standard , more details shall be consulted more with mall or project team. Storage / stock room – wall shall be provided with light – weight concrete block from floor to bottom level of floor slab or M&E works above. And the stock room – door has to be provided with fire resistant material and finishing follow mall – standard and EIT (The Engineering Institute of Thailand) regulation. Other else proposed details and specification would be considered base on case by case. Any M&E shaft or coring shall be completely sealed to avoid any leakage and also for the purposes for fire – control and avoid any fire – spreading to other tenant shops and common area around. - WALL DECORATION Wall panel of back – drop behind reception or cashier counter shall be decorated and finished with fine design and material follow shop concept. These wall panel should be such a major focal point of each shop , so only plain gypsum wall panel with paint is not allowed to provide , more decoration and design are requested and needed. The empty space between wall unit (or shelf display) and shop ceiling could be plain color painting but should not be more than 60 cm. high. More decoration such as wall or lighting decoration / props. / product display are required and needed when the space is higher.
REV. 3_MAR 2017 | 44 For the door inside shop area (such as the doors of stock room / office / kitchen / treatment room) , if any doors could be seen clearly and directly from sales area or shopfront , the design should be harmonious with wall decoration around. Which should be the swing , sliding door or else with frameless – detail and provide stainless plate and deadbolt for opening instead of any door knob or handle. CEILING - MATERIAL AND CEILING DESIGN , more interested design should be as following : Acrylic with indirect lighting , to create the natural lighting – ambient , shall be provided with structure as Glass House – detail. Wooden structure as art installation
REV. 3_MAR 2017 | 45 Moulded ceiling with various materials – options follow shop – design and concept Remarks : The new design and material of ceiling decoration could be proposed for further approval to CPN team. The concerned issues for consideration shall be shop and mall images , the safety of material and detail for installation which would be considered base on case by case. - For restaurant with grill / boil section or area such as BBQ or Sukiyaki shops with high fire – risk , material for ceiling panel / stud or decoration should be fire resistant or flame – retardant products with the standard follow mall – standard or EIT. - Any support or hanging of ceiling structure or decoration , shall be installed with floor slab above only , not allow to install or attach with M&E works or mall – roof structure. The over – all load of decoration , both ceiling installation and on shop flooring , shall not be exceeded the max. load of mall – structure (400 kg./sq.m.). Further consideration and approval would be based on case by case.
REV. 3_MAR 2017 | 46 - Not allow to provide general shop – ceiling height lower than existing bottom level of mall – bulkhead (frontage height). In some area or location which are needed due to the obstruction or problem from structural or M&E works (such as sprinkler head level or the size of main exhaust or A/C duct) , the ceiling could be adjusted to be the proper height follow existing conditions but the dropped ceiling has to be set back from lease line or glass shopfront at least 60 cm. The set back dimension will be varies by shopfront height and would be considered more base on case by case. BUILT – IN FURNITURE The design consideration and approval would be based on each shop – concept / product / service and business which the main concern will be about the over – all shop image and also to the function in design. For any fixtures such as shelf – display , cabinet , showcase , counter ,… should be the new design which is matched and follow shop – design and concept , not allow to use the mass product – furniture with no uniqueness in design. - Material and finishing for Built – in furniture shall be the fine quality and durable product which shall be matched in design and function for product display and usability , such as MDF with higloss paint / MDF with laminate finishing / timber with paint / artificial top – counter stone / back painted glass , etc. Not allow to use office furniture as part of decoration in shop area , except is provided in BOH or office. Not allow to use corrugated cardboard box , crate box , plastic basket or else non durable good as product container for display , except these are part of shop – concept and theme. 60 cm.
REV. 3_MAR 2017 | 47 - Mass furniture such as product – shelf display shall be allowed to provide in some cases if the design is matched with shop image and concept. More additional detail has to be provided for better image and harmonious ambient between mass furniture and shop concept. Such as if the mass furniture is provided along the wall panel , some decorated frame shall be provided for more decoration and concept – control purpose. - If the display shelf is longer than 3 m. , more divider or partition as mirror , lightbox or else fine design should be provided for separation , to avoid the continued and repeated ambient of display. - More indirect lighting shall be provided in each shelf to hi – light the display and product below with warm white or cool white lighting tone. And should be provided with fine detail to create fine lighting distribution and also to the fine coverage – detail of lighting sources to avoid any glare effect to shopper. - Display shelf in shop area or back of reception / cashier counter , if is needed to provide as cabinet for storage or another office / BOH function , not allow to provide as see through - display shelf. The design shall be provide as cabinet door with fine door - detail for opening , without any handle or knob. - The Buddhist altar or else sacred statue for any believes , should not be located in prime area or any space for sales or product display. If is placed in the cabinet , cabinet door is needed to be provided to avoid any visibility of the statue and also to the sacrificed offering. The design would be considered base on case by case.
REV. 3_MAR 2017 | 48 LOOSE FURNITURE / FIXTURE Only couch , chair , sofa , coffee table , dining table , props or magazine holder are allowed to select from the ready – made furniture or mass product , which should not be office furniture or general appliance. The design should be the unique look with fine detail and production , and also have to be matched with shop – design and concept. The design shall be submitted for approval before ordering or purchasing. GRAPHIC OR WORDING INSTALLATION ON LOOSE FURNITURE - For multi – section shop such as book store / stationary shop / skincare and cosmetic store with multi – brands or else , zoning or section signage is needed to be provided for wayfinding. Which shall be the permanent material with fine design , and be matched with shop image and furniture. - Shop name or logo installed on counter or sales fixture , shall be 10 cm. high with 3D / di – cut / edge folding detail. - At counter or display fixture at shopfront , not allow for any graphic installation with the design of fashion – photo shoot with model or product and also to the design as poster or leaflet. Normally the counter or display fixture should be fine material and decoration follow shop concept. So if any graphic is needed to be installed , the design has to be submitted for further consideration and approval which will be based on case by case. - Price tag or any product information shall be provided with fine design and permanent material and should be matched with over – all shop concept. The temporary – price tag which is made from color paper with hand writing – information or else is not allowed. During sales period , some temporary design is compromised to be provided , but the design has to be submitted for further consideration and approval.
REV. 3_MAR 2017 | 49 SECTION 3 : LIGHTING DESIGN 1. LIGHTING TONE – GUIDELINE IN SHOP AREA THE LIGHTING TONE ARE ALLOWED TO PROVIDE AS : - Cool white - Tone TC-4200K Off - White - Warm white - Tone TC-3000K Soft - White - Warm white - Tone TC-2700K Warm - White DAY LIGHT – LIGHTING TONE IS ALLOWED AS FOLLOWING FUNCTIONS OF : Stock room / Examination room or treatment room / Pharmacy room in clinic / Working room or Working section - Class room in school or education zone / Trading room - As partial indirect lighting in furniture or fixture - Lighting inside signage / Lightbox with Duratran or back – lit media 2. BULB OR LIGHTING SORCES ALLOWANCE FOR SHOP DECORATION Below list of lamp / bulb or lighting sources are allowed to be provided with the housing or lighting figure , should not be the bare bulb or lighting sources , to avoid the glare effect and high intensity from the lighting directly. Details as following : - Incandescent Lamp , in various shapes of bulb and lighting figure. If the bare bulb is needed to be provided follow shop – design theme , the lighting intensity shall be reduced to be around 30% of full – capacity of brightness.
REV. 3_MAR 2017 | 50 - Halogen Lamp - Gas Discharge Lamp - Compact Fluorescent Lamp - Metal Halide Lamp