NN eCommerce Proposal - Final

E-Commerce Strategy Plan

Nordic Naturals

Prepared by: Frontier Market Solutions

ABSTRACT
An assessment of the current state of Nordic Naturals online presence and a
game plan to take control of marketplaces, brand ownership and direct to
consumer sales.

Confidential and proprietary materials for authorized Nordic Naturals personnel and outside agencies only. Use, disclosure or distribution of this material is
not permitted to any unauthorized persons or third parties except by written consent.

Table of Contents
I. ASSESSMENT AND DISCOVERY.................................................................................................3
II. STRATEGY AND ROADMAP.......................................................................................................4
III. AMAZON AND ONLINE MARKETPLACES OVERVIEW .................................................................5
IV. FOCUS ON EACH MARKETPLACE...............................................................................................7
V. SOFTWARE INTEGRATION ......................................................................................................10
VI. ADVERTISING........................................................................................................................16
VII. INTERNATIONAL EXPANSION .................................................................................................19
VIII. OMNI CHANNEL PRESENCE ....................................................................................................22
IX. ORGANIZING / STRUCTURING AN E-COMMERCE TEAM / DEPARTMENT..................................23
X. APPENDIX .............................................................................................................................37

1. AMAZON.......................................................................................................................................................................... 37
2. EBAY ................................................................................................................................................................................ 45
3. JET/WALMART/SEARS.................................................................................................................................................... 51
4. NEWEGG/ALIEXPRESS/WISH ........................................................................................................................................ 57
5. OTHER ............................................................................................................................................................................. 63
XI. RESOURCES ...........................................................................................................................63
INTRODUCTION ...................................................................................................................................76
NEARLY HALF OF SELLERS ARE NEW TO AMAZON ................................................................................78
MOST AMAZON BUSINESSES HAVE FEW EMPLOYEES..........................................................................78
MOST OF ECOMMERCE SALES ARE THROUGH AMAZON .....................................................................79
EBAYIS THE TOP SALES CHANNEL BESIDES AMAZON............................................................................80
SELLERS PLAN TO EXPAND TO OTHER CHANNELS.................................................................................82
NEARLY ONE-FIFTH SELL HOME AND KITCHEN MERCHANDISE............................................................... 83
AMAZON BUSINESS REVENUE RANGES FROM THOUSANDS TO MILLIONS................................................84
FBASELLERS HAVE HIGHER PROFIT MARGINS THANFBMSELLERS .......................................................86
HOWSELLERSSCOUTPRODUCTS DEPENDSONTHEIRSIZE ...................................................................................... 87
MOSTSELLERSPROMOTEWITHAMAZONSPONSOREDPRODUCTS......................................................................... 88
MOSTSELLERSKEEPADVERTISINGCOSTSLOW...................................................................................................................89
BIGGERSELLERSUSEMORETECHNOLOGY................................................................................................................ 90
WEBINARSARETHETOPINDUSTRYKNOWLEDGE RESOURCE.................................................................................. 91
AMAZON GLOBAL SELLING ....................................................................................................................................107

Confidential and proprietary materials for authorized Nordic Naturals personnel and outside agencies only. Use, disclosure or distribution of this
material is not permitted to any unauthorized persons or third parties except by written consent.

I. Assessment and Discovery

A. Identification of overall business objectives and outcomes

1. Nordic Naturals currently sells to approximately 5,000 retailers and e-retailers, but does
not sell directly to consumers (D2C) on any marketplaces. The only D2C sales currently
employed by Nordic Naturals are on the www.NordicNaturals.com website and
approximately 500 customers that have signed up for the “Omega Club” over the phone.
Sales on the website account for approximately 2% of all sales. 50% of these sales are
consumer sales and 50% are from the Pro line.

2. As retailers shift their business approach and launch their own competing linesof
products it will become more difficult for Nordic Naturals to maintain sales and
continued growth in its’ core competencies.

3. The Nordic Naturals brand on online marketplaces is not accurately represented,
counterfeit sellers are present and control of the overall look and feel of the brand is not
controlled.

4. Nordic Naturals desires to create a D2C relationship through e-commerce
marketplaces to better control its’ brand, increase sales, establish a larger
customer base and mitigate future risks.

B. Assessment of the current state of readiness regarding people, processes, and
technology

1. Nordic Naturals is in the discovery and beginning implementation phaseof
establishing marketplace accounts and D2C sales through these mediums.

2. The marketing department currently manages the Nordic Naturals website,
social media and advertising.

3. The Nordic Naturals website is powered by Xtuple Commerce and the siteis
currently being revised andoptimized.

4. To move forward with e-commerce marketplace integration, new accounts must
be established and individuals need to be hired to manage thoseaccounts.

5. Software must be acquired and implemented to optimize marketplace sales and
managers of these software platforms must be assigned or hired.

C. Assessment of product content readiness

1. Product content is not currently optimized for e-commerce. It is disjointed
and data that is required to launch on marketplaces resides in multiple
departments.

2. Images are not optimized and are not hosted on an online site for
integration into marketplaces. A hosting site exists, but images do not
currently reside there in the format that is required.

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D. Review of proposed technology alternatives, to include any already investigated.

1. All software and technology platforms are included in the software section.

II. Strategy and Roadmap

For Nordic Naturals to quickly enter e-commerce marketplaces and see success the
following step-by-step strategy is recommended. Each step will be covered in depth in follow-
on sections.

A. Create an Amazon Seller Account – Get metrics through time and sales. Simply having an
Amazon Seller Account for a certain period and keeping it in good standing qualifies
Nordic Naturals to enroll in programs like Subscribe and Save, Amazon Prime Day and
Amazon Pantry.

B. Add all desired Nordic Naturals products to the Amazon catalog through theNordic
Naturals Amazon Seller Central account.

C. Ship two cases of each product into Amazon fulfillment Centers. Once the inventoryis
received your products are now live and “Prime” on and Amazon and the inventory is
under your control.

D. Gather and prepare product content information for online listings to include: Product
titles, bullet points, descriptions, weights, dimensions, images, etc.) Optimize this content
as much as possible with keywords forSEO.

E. Concurrently work to obtain Amazon Brand Registry. Once obtained Nordic Naturals willbe
able to edit product listings (text, images, categories, etc.) and completely control Amazon
listings. Nordic Naturals will also be able to submit cases to Amazon to remove
unauthorized third-party sellers from thelistings.

F. Work to win the Buy Box by having the lowest price and removing competition from your
listings. Most third-party sellers will have more seller reviews and will organically win the
Buy Box over Nordic Naturals, as the Nordic Naturals Amazon Seller account is brand
new.

G. Begin advertising campaigns once the Buy Box isensured.
H. Obtain multi-channel listing software and input product information.
I. “Launch” on Amazon with all products through the multi-channel listingsoftware.
J. Create other marketplace accounts like eBay, Walmart.com, Jet.com, etc. and launch

on these marketplaces through the multi-channel listing software.
K. Rank against your competition by keeping your listings optimized and using

targeted advertising.

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III. Amazon and Online Marketplaces Overview

To say Amazon is a behemoth is correct. As this graph from Fortune Magazine shows, their lead is
heads and tails above all other major online retailers. But is Amazon a threat to businesses’ direct
to consumer channels? It depends who you ask. Many brands’ philosophy is that they would
rather achieve some revenue from their products rather than having customers click over to a
competitor. Often, this trade-off means sacrificing margins and customer data to Amazon for that
incremental sale.
Amazon is too large to ignore, especially for emerging brands looking to gain market share.
New sales, regardless of channel, can lead to loyal customers, social shares and brand
awareness.
In some cases, selling on Amazon gives users more options and functionality than their own
direct to consumer presence online, such as offering subscriptions. Setting up a recurring order
process has been an internal struggle, especially for CPG brands, where large wholesale orders
have been the norm. Some brands decide to outsource subscription orders to Amazon
fulfillment and their industry leading supply chain and delivery methods to manage the offering
and customer service implications.
Nordic Naturals has chosen to move forward with Amazon, but other marketplaces should be
taken into consideration as well. Recent data suggests that by the year 2020 40% of online

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shopping will be conducted on marketplaces1. Gaining control of your D2C presence on these
F0

marketplaces now is essential to future success. The following is a complete list of marketplaces.
They have been listed in order of market share and priority for creating accounts with and selling
on.
Other factors, such as Nordic Naturals products currently listed on these marketplaces and product
shipping variables are included. A complete list of Nordic Naturals products represented on each
marketplace and the number of third party sellers on each product listing is included in the
appendix.

1. Amazon.com: https://www.amazon.com/ NN products soldhere: YES
2. eBay: http://www.ebay.com/ NN products soldhere: YES
3. Jet.com: https://jet.com/ NN products soldhere: YES
4. Walmart.com: https://www.walmart.com/ NN products sold here: YES
5. Rakuten: https://www.rakuten.com/ NN products sold here: NO (but competitorproducts are)
6. Sears.com: http://www.sears.com/ NN products soldhere: YES
7. Newegg: https://www.newegg.com/ NN products sold here:YES
8. Ali Express: https://www.aliexpress.com/ NN products sold here: YES
9. Shop.com: https://www.shop.com/ NN products sold here: YES
10. Newegg Business: https://www.neweggbusiness.com/ NN products sold here:NO

(but competitor productsare)
11. Fruugo: https://www.fruugo.us/ NN products sold here: NO (but competitor products are)
12. Pricefalls: https://www.pricefalls.com/ NN products sold here: YES
13. Tanga: https://www.tanga.com/ NN products sold here: YES
14. Wish: https://www.wish.com/ NN products sold here: YES
15. Bluefly: http://www.bluefly.com/ NN products sold here: NO (DesignStore)
16. Fullbeauty: http://www.fullbeauty.com/ NN products sold here: NO (Primarily

women’s clothing).
17. Iguama: https://www.iguama.com/ NN products sold here: NO (for shoppers outside of

the USA)
18. Tophatter: https://tophatter.com/

1 https://www.emarketer.com/Article/Worldwide-Retail-Ecommerce-Sales-Will-Reach-1915-Trillion-This-
Year/1014369

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IV. Focus on Each Marketplace

1. Amazon

Amazon is the leader in e-commerce marketplaces and this is the first platform
Nordic Naturals should and has integrated into their strategy.

Steps:
a. Create an Amazon Seller Central Account

• Link banking and credit card data. Complete as of May 5, 2017.
• Link tax and legal information. Complete as of May 5, 2017.
• Apply to sell in relevant categories: Dietary and Nutritional Supplements

(application fee), Pets, Sports and Outdoors and Beauty. Some categories
are restricted and require fees and a variety of certifications. Complete as
of May 17, 2017.
• Apply to sell your brand. Nordic Naturals is currently a third-party seller on
its’ own brand. Complete as of May 17, 2017

b. Add your products to existing listings and begin selling – work to win the Buy Box
• Start with listings that have a low number of third party sellers. This will
enable Nordic Naturals to quickly win the Buy Box and have sales metrics.
• By selling products immediately Nordic Naturals will begin to develop work
flows, operating procedures and Amazon metrics to include: adherence to
shipping speed and tracking, customer response times, product defect rates,
return rates, etc. These selling metrics and time selling on Amazon are crucial
to Nordic Naturals being able to participate in Amazon programs such as
Amazon Prime Day, Subscribe and Save and Amazon Pantry.
• Ship products into Amazon warehouses / Amazon Fulfillment Centers. There are
deep discounts provided to Amazon sellers when using Amazon partnered UPS
to ship products to Amazon Fulfillment Centers and those discounts continue
through to the shipping to the end-user / customer. Once these products are at
an Amazon Fulfillment Center they are then considered PRIME and are eligible
for free 2-Day shipping to Amazon Prime members. They are also then eligible
for Amazon Pantry and Amazon Subscribe and Save as well as many other
Amazon programs. Nordic Naturals current FedEx shipping does not meet the
same 2-Day shipping standard.
• There are two options when shipping products in to Amazon
Fulfillment Centers:
1. Using the product UPC.
a. Not all products are eligible to use a UPC as the unique
product identifier when shipping products into Amazon.
b. If a UPC is used then products will be comingled with other
third-party seller products with the same UPC. This is not
recommended as part of Nordic Naturals strategy.
2. Apply a secondary product label over the existing UPC called an
FNSKU (Fulfillment Number Stock Keeping Unit). This FNSKU is unique
to each third-party seller and will ensure products shipped into
Amazon fulfillment centers are not comingled. FNSKU’s are found in
your Amazon Seller Central Account.

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• Nordic Naturals has chosen to start with the Prenatal DHA, which is not currently
live on Amazon and no other third-party sellers are selling this product. On
Complete as of May 19, 2017 two cases (24 units) were shipped to an Amazon
Fulfillment Center. The second product in the line-up is a 90 count of the top
selling Ultimate Omega. This 90-count variation is a new SKU on the top selling
listing that is not sold anywhere except D2C customers on marketplaces. The
creation of this SKU will give Nordic Naturals immediate sales and ranking while
concurrently removing third-party competition from listings. This variation should
be ready to ship by July 1, 2017. Follow-on products should be listed in
succession in accordance with the criteria set forth above.

c. Apply for Amazon brand registry with the name Nordic Naturals.
• Currently, another third-party seller has registered Nordic Naturals ’brand.

• Amazon Brand Registry was closed until May 24, 2017. The Nordic Natural Brand
was applied for on the same day. As of this writing the Nordic Naturals brand in
Amazon Brand Registry is still under review.

• Once Nordic Naturals has its’ brand registered and controls its’ brand on Amazon it
will be able to control all Nordic Naturals branded product listings and optimize
listings.

• Nordic Naturals will also be able to submit to Amazon sellers that are on
Nordic Naturals listings that are unauthorized.

d. Link feedback collection software.

• Feedback collection software is an automated messaging system that sends
Amazon customers’ messages to follow up on purchases placed on Amazon.com.
A section to this software is included in the software section of this proposal.

• Feedback Five was chosen as the software company to partner with.
Complete as of May 5, 2017.

e. Concurrently work to remove unauthorized third-party sellers.

• Identify third party sellers on your product listings that are not authorized by
Nordic Naturals to sell Nordic Naturals products on Amazon.

• Report these sellers to Amazon to have them removed.

• Note: Third party sellers on Amazon currently can hop on and off listings quickly.
Amazon is confronting this issue as hijackers / sellers of counterfeit products are
one of the top issues Amazon is currently facing. It is recommended to work with
legal counsel that has familiarity with Amazon to expedite the removal of these
sellers. It is not a documented fact that having legal counsel represent you on
Amazon will give you any leverage, but having a lawyer contact Amazon rather
than the seller (or seller account rep) has shown expedited results in the
experience of FMS and other sellers FMS has worked with.

f. Optimize each listing – Title, bullet points, images, videos, keywords, etc. By optimizing
the listings, they will rank better organically and keywords (SEO) applied to the front
and back end of the listings will allow products to show up more prevalently when
customers are searching for your product groups.

g. Once Nordic Naturals controls the Buy Box, begin advertising campaigns to increase
sales and rank against competitor listings. It would not be fiscally prudent to begin
advertising on products where the Buy Box is not controlled by Nordic Naturals.
Advertising spent on a listing could go to a different third-party seller that could
control the Buy Box and win the final sale.

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h. Create product inserts and include them in every product that is shipped into
Amazon fulfillment centers to drive Amazon traffic to the Nordic Naturals website. It
is important to note that customers that purchase Nordic Naturals products on
Amazon are Amazon customers and are not considered Nordic Naturals customers. It
is against Amazon’s Terms of Service (TOS) to direct Amazon customers off of Amazon
on Amazon.com or through the Amazon Seller Central account. By including a product
insert it is possible to stay within the TOS and capture a portion of these customers
and gain important customer data. Incentive programs, clubs, discounts on the
website are all great ways to incentivize customers to give up their information to
Nordic Naturals outside of Amazon.

2. eBay
eBay is the second largest e-commerce marketplace and should follow Amazon once
Nordic Naturals has a good footing on Amazon. Utilizing multi-channel listing software will
make launching Nordic Naturals on eBay straightforward and simple. There are some
minor adjustments and tactics that are unique to eBay and these should be taken into
consideration.
• eBay is attempting to mimic Amazon and offers a “Buy it Now” price that eBay
customers can use instead of the better-known auction style buying approach
• eBay is making major changes to how listings appear on eBay.com By June 15,
2017 eBay will no longer allow video in listings and many other features will
not be allowed.
• Products sold on eBay can be fulfilled by Amazon and should be to allow for a
more rapid ability to scale.
• Identify the appropriate categories to sell in. These are listed in the
appendix.
• Create an eBay Storefront. This will help solidify the Nordic Naturals brand on
eBay.

3. Jet.com
Even though Walmart acquired Jet in 2016, current reports state that Walmart intends to
leave Jet as a separate marketplace from Walmart.com. Jet is ranked here in our strategy
proposal as marketplaces to launch on ahead of Walmart.com due to ease of launch.
Through multi-channel integration software, it is possible to quickly create listings and have
them fulfilled by Amazon in the same manner as eBay. Creating a Jet.com account is
straightforward and listing is simple. The primary drawback to Jet.com is that there is no way
for customers to see which seller is selling the product they are purchasing. Jet.com uses
their proprietary algorithm to determine which seller gets the sale on each product listing.

4. Walmart.com
Nordic Naturals is currently in the process of creating a Walmart.com account. There are
some contractual elements that are being reviewed at the time of this writing. It is
recommended to use multi-channel listing software to expedite the launch of products on
this marketplace. Ensuring all data is current and formatted correctly will expedite the
launch. Products sold on Walmart.com cannot be fulfilled by Amazon, hence, its’ ranking as
number four rather than three as marketplaces to launch on. The additional inter-
departmental elements that are necessary to make this marketplace a success need to be

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established prior to launching.
5. Follow-onMarketplaces
All follow-on marketplaces should be determined by marketplace size and ease of
launching.

V. SoftwareIntegration
As the e-commerce world grows so too do the number of software companies offering
services to companies selling in this space. To simplify workflow and to mitigate data conflict
it is best to use as few companies as possible when implementing software. Not one software
company will be able to cover every area or be the best in every field. An overview of each
type of software recommended, a list of providers and the recommended partner is listed
below in each section.
The recommended partner has been highlighted in yellow.
A. Multi-Channel / Omnichannel Listing Software
To mitigate risk and reliance on one marketplace Nordic Naturals should sell products on
multiple marketplaces. There are tools and software available to allow for simplified listing
and a uniformed presence to include pricing.

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Recommended Partner: Channel Advisor https://www.channeladvisor.com/

Pricing
Channel Advisor's pricing tiers are based on monthly sales volume across all marketplaces.
Knowing where Nordic Naturals is now (zero marketplace sales), where Nordic Naturals will
be in 12 months and where Nordic Naturals will be in two years is crucial to understanding
what price tier to start at. Currently, on Amazon alone, there are between $2.4M and $4M
in monthly sales on 146 Nordic Naturals listing on Amazon. If Nordic Naturals could capture
10% of these sales through Buy Box optimization tactics that would put Nordic Naturals
above $240,000/mo on Amazon alone. That puts Nordic Naturals in Channel Advisor's
second pricing tier to start.

Payment terms - Normally, Channel Advisor only offers a flat fee which is their monthly fee,
which also happens to be their highest. Paying quarterly, semi-annually or annual pre-pay
saves a significant amount. FMS also negotiated the option to pay by credit card, if Nordic
Naturals so chooses. This is usually not an option.
Price-Tier Upgrade Clause - FMS also negotiated the option for an upgrade clause that can
be built into your contract; so that if Nordic Naturals is able to consistently win the Buy
Box by removing competing sellers on the listings and dramatically increasing sales volume
Nordic Naturals can upgrade to a higher tier at no additional cost.
Marketplace Launch Fees
Marketplace Launch fees are waived if Nordic Naturals opts to go with Channel Advisor's
Managed Services Team. The normal marketplace self-launch is $750. This self-launch fee
gets you three to four meetings with a specialist that understands the specific marketplace
and works with a member of the customer's (NN) team to launch products on that
marketplace. The self-launch requires someone to be familiar with the marketplace, Channel
Advisor's software, and the products being listed along with the relevant data. The managed
services team, which costs between $60,000 and $70,000/year will work with Nordic
Naturals on a strategy to launch, implement the launch and conduct the day-to-day
management of the listings.

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The first marketplace launch (Amazon) typically takes four to six weeks if all product data is
ready. Follow-on marketplaces typically take about four weeks.

As part of our strategy proposal I would not recommend Nordic Naturals utilize Channel
Advisor's Managed Services Team. This is because it will be harder for Nordic Naturals to
consistently control its content and maneuver as quickly as I think NN wants to. Doing self-
launches will require someone from NN to understand the nuances of each platform. As we're
already working with NN and have good communications we can help NN get onto each
marketplace quickly through Channel Advisor and save money in between. We can also train
whoever (pl) is to run the software at NN and manage the listings across marketplaces.

This keeps things in house and gives NN more control without being held hostage to a
software company.

B. Inventory Management Software
To decrease the complexity of managing inventory that is maintained at multiple
warehouses, Amazon, Nordic Naturals Fulfillment Center and other 3PL’s, inventory
management software must be integrated. Choosing software that integrates well with all e-
commerce platforms and marketplaces and works well with other software is a must. Fully
automating inventory and customer orders will allow more time for marketing and selling.

1. Channel Advisor: https://www.channeladvisor.com/(Just acquired Hublogix)
2. Teikametrics: http://www.teikametrics.com/
3. Inventory Lab: https://www.inventorylab.com/
4. Stitch Labs: https://www.stitchlabs.com/
5. Auto MCP: (includes other functions such as cross-platform listing):

https://www.sellbrite.com/
6. Seller Active: http://www.selleractive.com/
7. Hublogix: http://www.hublogix.com/

C. Order Management Software

Order management software allows you push and pull product information including price,
quantity and product details between marketplaces. It also allows for the automation of order
processing and fulfillment. Integrating order management software will give the achieved
benefit of improved inventory, order and shipping management, eradication of repetitive data
entry and associated human errors, enhanced e-commerce strategy decision making through
visibility of critical information and fully streamline the business processes relating to order
management.

1. Channel Advisor: https://www.channeladvisor.com/(Just acquired Hublogix)
2. Shipstation: http://shipstation.com/
3. Solid Commerce: http://www.solidcommerce.com/
4. Now Commerce: https://www.nowcommerce.com/
5. Cin7: https://www.cin7.com/
6. Fishbowl: https://www.fishbowlinventory.com/
7. Saleswarp: https://saleswarp.com/

More Options: http://www.capterra.com/order-management-software/

D. Shipping Software

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1. Jungle Scout:https://www.junglescout.com/
2. Scout Rabbit:http://scout-rabbit.appstor.io/
3. Profit Bandit:https://sellerengine.com/profit-bandit/

10. Review Software

Over 90% of Amazon buyers typically fail to leave feedback. In addition, customers with
a negative experience are more motivated to leave feedback.
FeedbackFive is a feedback management tool, designed specifically for Amazon merchants to
automatically solicit feedback from customers, review negative and neutral feedbacks
received, monitor trends, request removal of negative feedbacks, and
even manage Amazon Product Reviews.

Why is Amazon feedback important?
Your feedback rating informs potential customers about your reliability as a merchant. It
can affect your ability to win Amazon’s “Buy Box.” In some cases, it can even it can affect
your ability to sell on Amazon.

FeedbackFive, along with good customer services practices, can protect and enhance your
reputation on Amazon. It can help protect you from the effects of occasional negative
ratings. And most importantly, good feedback helps boost your sales!

1. FeedbackFive (Currently Integrated):
https://www.feedbackfive.com/ HowcanFeedbackFiveimprove
Amazon seller feedback?
Over 90% of Amazon buyers typically fail to leave feedback. In addition, customers with
a negative experience are more motivated to leave feedback. That leaves you with a
large number of satisfied buyers who are not leaving positive ratings.
FeedbackFive automatically sends a personal email to each of your customers
requesting positive feedback. More positive feedback will improve your overall rating
on Amazon, and limit the effect of occasional negative feedbackratings.
Proactive communications can also let your customers know that you care about
their buying experience, and can give you the opportunity to address issues before
they become a larger problem.

Pricing: 8,000 emails / mo -
$59.99 20,000 emails / mo -
$99.99 100,000 emails / mo -
$249.99 250,000 emails / mo -
$449.99

2. Feedback Express: https://www.feedbackexpress.com/
3. Feedback Genius: https://www.feedbackgenius.com/
4. BQool: https://www.bqool.com/

The aforementioned sites are great for Amazon Feedback, but product and seller feedback
should be solicited for on the website as well as social media. Whether the current website
provider, XTuple Commerce, has feedback integration or applications that can be
integrated to gather this feedback should be considered. Facebook, Google+ and other
providers should be utilized to gain as much social proof as possible.

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11. Reporting or Analytics Software

Utilizing reporting and analytics software will allow Nordic Naturals to make performance-
driven business decisions at the product level through customizable and detailed reports.
These reports will show how well products (at the SKU level) or on the channel level are
doing. By having scheduled reports at regular intervals Nordic Naturals will be able to quickly
adapt to needs and changes in the market.

1. Channel Advisor: https://www.channeladvisor.com/
2. Sisense: https://www.sisense.com/
3. Izenda OEM-Ready Embedded BI:https://www.izenda.com/
4. Datadog Cloud Monitoring:https://www.datadoghq.com/
5. Adaptive Planning:https://www.adaptiveinsights.com/
6. Answer Rocket:http://answerrocket.com/
7. Spreadsheet Server:https://www.globalsoftwareinc.com/excel-based-

tools/spreadsheet- server

More Options: http://www.capterra.com/reporting-software/

12. Tax Software

E-Commerce sales happen in every state in the USA and around the world. When Nordic
Naturals ships products to Amazon fulfillment centers in the USA, Amazon will move the
inventory to any of its’ more than 70 fulfillment centers across the country2F1 . These fulfillment
centers are in 38 different states. Nordic Naturals currently has nexus in California, Washington
and Arizona and if desired, should be collecting sales tax on each transaction in each of these
states. Tax Software integrated into each marketplace and platform will allow for tax rules to be
established and automation of tax collection in each location. Good tax software will support
multiple channels, provide acute and detailed tax reports, allow for one-click automated filing
and have a simple pricing feature.

1. Taxjar: https://www.taxjar.com/:
2. Avalara: https://www.avalara.com/

13. Integration of all platforms – Website, Social Media
Connecting social media to the Nordic Naturals website will allow the business to send one
seamless message to its’ customer base. Converting followers on social media into customers
in the simplest possible manner will increase conversions, increase rankings and assist with
gathering data about the customer base to more accurately target them. Platforms like
Facebook and Pinterest allow users to also purchase products. Adding “Shop / Buy” buttons to
these sites will instantly convert interested parties rather than sending them to the website,
Amazon or another marketplace.

1. Question: Does XTuple Commerce integrate with Social Media sites to list products
from the website to social media? Some web platforms that do are Bigcommerce,
Shopify and Wix.

2. Facebook – Shop – Nordic Naturals currently has 218,796 followers on
Facebook. Increasing this number and allowing them to seamlessly purchase
products from Facebook will increase sales.

3. Pinterest – Buyable Pins
4. YouTube

5. Google+

2 https://www.amazon.com/p/feature/98dnmkwyztuv8ur

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6. Yelp
7. Google Shopping
8. Create product discount codes that work with your productinserts.
9. Affiliate marketing – Affiliate networks act as an intermediary between publishers

(affiliate marketers) who sell products and the merchants who create these
products. By joining an affiliate marketing group or company Nordic Naturals can
quickly expand the marketing base and offer a cost per sale or cost per action at a
minimum cost. The following companies are recommended to partnerwith:
a. Clickbank:http://www.clickbank.com/
b. Rakuten:https://www.rakuten.com/
c. CJ Affiliate by Conversant:http://www.cj.com/
d. Amazon Associates: https://affiliate-program.amazon.com/welcome
e. ShareaSale:http://www.shareasale.com/
f. eBay Partner Network: https://partnernetwork.ebay.com/
g. Avangate:http://www.avangate.com/
10. SEO on site
11. Blog (outsourced bloggers – sites…) > blog linked to socialmedia.

VI. Advertising

Advertising on Amazon should be the highest priority for ad spends. This is where Nordic
Naturals will see the highest Click Through Rate (CTR) and lowest Advertising Cost of Sale
(ACoS). Amazon Sponsored Ads come with the Amazon Seller Central account Nordic
Naturals already has. Also included with the account are enhanced brand content,
promotions and lightning deals. Advertising on other mediums and directing traffic to an
Amazon listing is also highly recommended. The more sources of traffic leading to Amazon
listings the higher the product listing will rank organically. The trade-off is that there is no
analytics-tracking customers once they reach Amazon and Ad-spend from sources other
than Amazon may end up sending traffic t competitors.
A. Sponsored Ads: https://services.amazon.com/services/sponsored-
products- overview.htm Available in Amazon Seller Central
B. Amazon Marketing Services(AMS):https://ams.amazon.com/

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Types of Ad Campaigns:
Sponsored Products

Headline Search (also known as banner ads)
Product Display Ads (on related product detail pages)

Headline Search and Product Display Ads are currently only available to Amazon Vendor’s.

Nordic Naturals currently only has an Amazon Seller Central account and not a vendor account.

Amazon Vendor Central is an invitation only program, but Nordic Naturals can create an

Amazon Vendor Express Account which is a separate option available to take advantage of the

many standard Amazon Vendor Account advertising options.

Utilize Amazon Vendor Express: https://vendorexpress.amazon.com/

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Nordic Naturals only needs to sell one SKU to Amazon to qualify for a Vendor Express account.
Nordic Naturals could create a new SKU variation to sell to Amazon or choose a SKU that is a
low performer. It is not recommended to sell a best seller directly to Amazon.

Pros:
a. Products display the “Sold by Amazon” brand name as the seller
b. Simplified order fulfillment: Vendors receive purchase orders directly from

Amazon. Nordic Naturals would ship products to Amazon fulfillment centers orfill
customer orders yourself.
Either way, Amazon covers the shipping costs
c. Increased conversion: Products will be listed as “Prime”, Nordic Naturalswould
have access
to sales metrics and access to Amazon Marketing Services.
d. Ownership of the Buy Box: Amazon favors listings sold by Amazon on Amazon
e. Reduction in time and resources: Being successful on Seller Central requires
constant maintenance of your Seller Central Account. Handling pricingstrategy,
fulfillment options, customer communications, advertising and brand
development. Vendor Express offers sellers an option to expand Amazon sales
without increasing time and resourcecommitments.

Cons:

a. Amazon requires a trial period: before an initial purchase order for any product is
offered, Amazon requests donations of products to use for sampling the market and
testing consumer demand. There is no guarantee Amazon will send a purchase
order.

b. Nordic Naturals forfeits price control: Amazon will ask Nordic Naturals to submit an
offered selling price (essentially MSRP for the product) to Amazon, to which Amazon
will respond with their predetermined expected price, the price Amazon is expecting
to purchase the product (in bulk) from Nordic Naturals.

c. Higher sales volume does not guarantee increased profit: Because sales are made
in bulk but at a lower price, sales volume will increase but Nordic Naturals will not
necessarily have realized an increase in profit, as the profit margin per product will
have shrunk.

d. Waiting for delayed payment: For profits incurred through Vendor Express sales,
Amazon exercises the right to return them to Nordic Naturals on a bi-monthly (up to
60-day period) schedule.

e. It is harder to change a listing’s product data once Amazon is the seller of the product.
f. Amazon may or may not continue to purchase this SKU from Nordic Naturals.

C. Amazon Enhanced Brand Content (A+ Content) – Available through Amazon Seller
Central. Enhanced Brand Content enables brand owners to modify the product
description field of the branded ASINs and allows branded sellers to describe their
product features in a different way by including a unique brand story, enhanced
images and text placements. Enhanced Brand Content can also be used to answer the
most common customer questions by providing relevant product details that help
drive more rapid purchase decisions and may reduce the likelihood of having products
returned. Once Nordic Naturals has its’ brand registered you will be able to create

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these types of listings.

D. Amazon Promotions2F 3 – Available through Amazon Seller Central. Promotions and coupons
are another tool to gain awareness and increase sales directly to product listings both on
Amazon.com and from off-site traffic.

E. Amazon Lightning Deals – Available through Amazon Seller Central. Currently, Lightning
Deals cost $300/each and products must meet certain pricing, feedback and inventory
metrics to qualify. Products listed for lightning deals, to include the Gold Box page, are
promotions that are available for a limited period, typically a few hours.

F. Facebook Advertising – Direct ads to specific Amazon product landing pages as well as
other marketplaces and the Nordic Naturals website. More than 1.8 billion people use
Facebook every month and the ability to target the Nordic Naturals customer
demographic is easy and can fit into any budget. Integrating product promotions to
Amazon, the website and other marketplaces can be made simple.

G. Google Advertising – Nordic Naturals is currently utilizing Google Advertising and
approximately 50% of website sales come from this advertising medium. Optimizing the
ads and utilizing Google Advertising for other marketplaces should be implemented.

H. Pinterest Advertising – Pinterest Ads are also known as Promoted Pins (BuyablePins)

VII. International Expansion

Nordic Naturals current international sales are all handled through distributors. Peru is the only

country completely controlled by Nordic Naturals where there is also an office. Nordic Naturals

products can be found on Amazon in a number of European and Asian countries and through

distributors on T-Mall, JD, Mia.com, 51Baby.com, Kaola.com, VIP.com, Beibei.com and
iHerb.com. In the United Kingdom one distributor sells Nordic Naturals products on
YourHealthBasket.co.uk and another on bidro.dk.

Out of the world’s 10 largest e-commerce markets in 2015, around 75% of all e-commerce

sales were made in non-US countries43F . Many of these international shoppers are receptive to

US-based sellers. PayPal’s 2015 Annual Global Report, which surveyed the purchasing habits of

23,200 online shoppers in 29 countries, found that staggering 50% of shoppers purchased from

a foreign country. And half of those shoppers bought from US-based websites over the prior 12

months – making the US the top cross-border market in the world5. F4

The top ten markets by global e-commerce sales are (2015 Statistics):

1. China - $562.66B

2. United States - $349.06B

3. United Kingdom - $93.89B

4. Japan - $79.33 B

5. Germany - $74.46B

6. France - $42.62B

7. South Korea - $36.76B

3 https://www.amazon.com/gp/help/customer/display.html?nodeId=200798430
4 https://www.remarkety.com/global-ecommerce-sales-trends-and-statistics-2015
5 https://investor.paypal-corp.com/releasedetail.cfm?releaseid=952045

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8. Canada - $28.77B
9. Russia - $20.30B
10. Brazil - $18.80B

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Expanding into global marketplaces can be made simple through following the same
techniques outlined above for domestic US growth. The Amazon Seller Central account that
Nordic Naturals already has in place for the US market is also a Unified North America
account and this one account can create listings and sell products in Canada and Mexico. All
that is needed is an importer of record, which is typically acquired through a shipping
partner like UPS. Once an importer of record is designated products can be shipped to
Canada and Mexico to Amazon fulfillment centers.

Expansion into Europe can be just as simple with one unified UK/EU Amazon Seller Central
account. Three out of the top ten marketplaces reside in Europe and that is why setting up a
European Unified Account is second after the Unified North America account. In Europe,
Amazon has unified its marketplaces, allowing you to create and manage product offers in
one or more of the following marketplaces: Amazon.co.uk, Amazon.fr, Amazon.de,
Amazon.it, and Amazon.es. You control what you sell and where, and you manage your
European business from a single seller account.

When you register to sell in any of the Amazon European marketplaces, your seller account is
automatically enabled to allow you to sell in all other Amazon European marketplaces. All your
orders will be managed in a single place, making selling in Italy feel just like selling in the U.S.
However, you will still need to satisfy the Amazon seller rules applicable to the countries where
you sell. These are basic rules to ensure Amazon’s customers enjoy the best possible shopping
experience. You’ll also need to be aware of the local and European tax and regulatory
requirements, and it’s your responsibility to ensure that you comply with applicable
requirements. Please also note that when you sell in any of the Amazon marketplaces in
Europe, you will be subjected to country-specific per-item fees which are payable to Amazon
upon sale of an item.
In order to sell across Europe, you will need to create listings in each of the Amazon European
marketplaces where you want to sell. Please note that creating offers in the first European
marketplace does not automatically populate offers in the other European marketplaces; you
will need to create offers in each of the marketplaces where you want them6.

5F

When considering expansion into the European marketplaces or any other marketplace,
fundamental considerations with regard to business structure, taxes, filing compliance with all
governmental bodies, VAT registration and accounting should be taken into account. Deciding
whether a new business structure is formed or application and integration of the current
structure is decided upon should be decided upon before proceeding into international
marketplaces with D2C sales. A recommended EU business consultant partner is recommended
in the appendix.

After expanding to the European market, it is recommended to expand via Amazon to the
Japanese market. This recommendation is made over China due to simplicity of creating and
managing the account. In Japan, the Amazon account can be managed in English or Japanese,
whereas in China the account is only available in Chinese and under Chinese law certain
restrictions apply for out-of- country sellers.

Amazon.in / Amazon India is only available for sellers with a locally opened business in India.

6 https://services.amazon.com/global-selling/register-overview.html

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VIII. Omni channelPresence

Mitigate Channel Conflict: Showcase your retail partners

A challenge that brand manufacturers face when going to direct to consumer is channel
conflict. When going direct, you eliminate the middlemen, such as big box retailers, that
have stocked, marketed, and sold your products for years. Retailers see a threat in the loss
of sales from the brand manufacturer’s products, and complementary products that
increase cart value.

Ease the conflict by giving consumers many purchasing options and directing online
shoppers to physical retail store locations through their store locator-landing page.
Creating a list of stores on the Nordic Naturals website that carry Nordic Naturals
products will also help ease tensions as Nordic Naturals goes direct. Ensure web URL’s
are utilized.

Ensure Brand Consistency – Nordic Natural’s flagship store is open worldwide 24/7

Ensuring brand consistency across all mediums, physical and digital, is becoming
increasingly challenging, but a digital flagship site is an opportunity to impress and
retain customers. By merging different technologies and mediums, Nordic Naturals
can build a consistent omnichannel shopping experience.

Connect Content and Commerce: Buyers have questions, you have answers

Forrester estimates that 57% of visitors to a brand manufacturer’s website are there to
research, with future purchase intent. To capitalize on this, brands have utilized their web
presence to showcase a plethora of content such as video, social feeds, testimonials,
installation guides, nutrition facts, and in- depth product specifications that 3rd party retailers
often shy away from including on their site for a variety of reasons.

Show Pricing: But don’t up show partners

Pricing products is often a delicate scenario and is closely related to channel conflict. Brands
are often cautious of misrepresenting and, even worse, undercutting the price of their products
with retail partners. Some retailers rely on and invest heavily in their ability to sharply discount
and offer rewards, coupons, and loyalty credit cards to ensure that they are top of mind as a
destination for Nordic Naturals products. Because of these retailer investments, Nordic
Naturals may decide to only show the MSRP price of the product and provide the Where to Buy
section directly in the buyingexperience.

That said, how does Nordic Naturals digital commerce team, with growth goals and
incentives of their own, attract and retain customers without discouraging their retail
partners to continue selling their products?
Unfortunately, there is no clear-cut answer for every digital channel. However, brands will
often negotiate to allow for certain product lines to be sold direct at certain discounted
pricing levels. The terms will depend on the retailer and volume sold.

Build Confidence: Returns and Warranties Warrant Consideration
Standing behind your product and customers invokes confidence and value, especially if

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your products are sold at a premium. Explaining and providing your warranty and repair
abilities could leave a lasting impression. This is especially relevant to customers that
browse and consider purchasing at another merchant. Further, offering a robust and
customer friendly return and exchange policy can often encourage on-the-fence buyers
to pull the trigger, knowing that their purchase is protected and easily returnable or
exchangeable.

Collect Customer Data: Turn a Storefront into a Learning Lab

Fighting for shelf space in big-box retail locations takes time, resources, and sales effort - even
to be noticed and picked up for distribution. Emerging brands often rely on sales from Whole
Foods, Target, or Home Depot to survive as an overall business.

With shelf space limited, retailers want to ensure that your product will sell more than other
brand while yielding greater margins in the process. The online world provides far better
analytical purchasing patterns and data on customers than the physical world, and brands are
leveraging that data to help in business development efforts for online and brick and mortar
retailers.

Customer data gathered from the Nordic Naturals website and social media should be
evaluated and used to target customers and expand market share. This data can be gathered
from Amazon customers as well through product inserts that direct customers back to the
Nordic Naturals website for discounts or incentive programs

IX. Organizing / Structuring an E-Commerce Team /Department

Building a department – In-House Ecommerce Team Structure

E-commerce is still the love child of Marketing and IT. So much of the work involved is
technical. More than that, data and statistics become even more prominent in digital
marketing than in more traditional media for two reasons:

1. Availability – the Internet has simply made it possible for us to access deep levels of
data that we could never have been able to easily capture and review before.
2. Immediacy – for the first time, we have an instant view of what’s happening. We can
literally launch a campaign today and gauge its (initial) success tomorrow.

Subsequently, the digital marketer must be even more on top of data and analysis than
marketing professionals have previously been. This hybrid field requires a balanced staffing
solution.

Three ways to form small, in-house e- commerce departments

Be proactive as you establish your in-house e-commerce team. Building these groups with a
clear philosophy will help managers slide talent in where they fit well, make sure all bases are
covered, and feel empowered to motivate and inspire.

As you’re building your small internal team or bringing it back in-house, choose one of the
methodologies below as your starting point for the department. Each one lends itself to
expansion over time, so you can logically break apart each position and make the roles more
granular as the workload increases.

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Option 1: Establish roles by general function

This methodology is common. There are traditional ways of classifying job functions, and we
can apply those groupings here as well.

Start by mapping out the broad collections of responsibilities:

• Marketing (analytics, promotions)
• Data (product, reporting)
• Creative (graphics, html)
• Content (product descriptions, blog, emails)
• Social media (may be absorbed by marketing or content)

While this seems logical, these days there is so much cross-over. In this industry, it’s unusual
to find someone who has focused specifically in just one narrow path. Remember that if your
online presence is new, you may be able to group some of these together if you can find a
good fit for the combined role. Understanding the differentiators between them, though, will
allow you to logically split them when the need arises, as your channel becomes more
demanding.

As you grow and find that it is time to split a position into two, please stay closely in touch with
the employee whose role is about to shift. Ensure that the conversations flow both ways. Ask
which responsibilities they feel most competent at, which they think could be most easily
handed over, and in which areas they feel the deepest sense of ownership. Support the
dedicated staff you must avoid alienating them or causing feelings of relegation.

Option 2: Hire a left brain and a right brain

Not everyone subscribes to the theory that each side of the brain controls certain types of
thinking and that people are generally left or right brain dominant… but the science aside,
this is a valid approach to hiring a small starter team to help get you off the ground.

Consider your personality types. A “left brain” person is analytical, preferring logic and data,
while a “right brain” person is creative, intuitive, and thoughtful.

Now, find someone who has some experience with inventory management, analytics and
reporting, and who enjoys geeking out on numbers and statistics, and you’ve got a left-brain
rock star!

Next, look for a creative type who has some experience with content and writing – that’s
crucial here, as those communication skills are not optional in the department. Marketing
experience is helpful as well as the ability to keep a promotional schedule on track – and
boom! Right brain perfection!

Your tasks will generally categorize themselves into one bin or the other. When there is
crossover, I find it best to let the two roles duke it out (or preferably, work together). For
instance, SEO research is data for sure, but it’s also about content and presentation. If you
allow your left brain to own it alone, you’ll wind up with word choices that may not be
compelling to the consumer. Whereas if your right brain is in charge, your product names

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might sound fabulous, but miss major opportunities for traffic building.

I find that these gray-area tasks are most common shared or doled out according to the
specific personalities of each employee (or managed by the department head, perhaps with
input from the two brains):

• Search engine optimization and research
• Merchandising on site
• Search term monitoring and opportunity identification
• Outreach (bloggers, larger customers, partners, etc.)
• Other areas that require analytical reviews and a d ju s tme n ts
• Get to you know your employees, figure out who would shine in those gray-area tasks,
or encourage collaboration for a balanced approach.

You’ll need to have your manager in place to keep the two brains on track and take ownership
of the larger, strategic management of the channel, including:

• Selecting, budgeting and managing third party partners
• Strategic initiatives and overall management
• Product selection and merchandising strategy

This plan leaves plenty of room to expand over time as workloads fill up. There are bits you
could peel out of both to form a new role. In the meantime, share the burden and run a lean
department as you ramp up.

Option 3: The fill-in-the-gaps approach

Beginning with your e-commerce team leader may put you in a strong position to have a
number of duties already covered. If you promoted someone internally, or found a diamond in
the rough without very deep experience but with glowing recommendations, a solid
foundation, and a major drive to grow, let your leader own some pieces initially.

They might be experienced or particularly adept at specific areas. If so, let the manager keep
some bits within their job description. It often makes the most sense to start with marketing
tasks, as these feed most directly into high level strategy.

Next, tap your other internal teams. Have a strong data person in Finance who’s chomping at
the bit for increased responsibilities? Maybe they could pitch in on some data management. Is
there a creative type who’s well versed in print collateral but inexperienced at digital design,
invest in an online course and give it a whirl! Pull resources from IT for integrations and
inventory management, or from just about anywhere for the administrative or logistic needs
such as organizing physical samples or managing communications with bloggers.

Obviously, capacity must be considered, but those who are looking to bring more value to
their positions should welcome the opportunity to contribute to this exciting initiative and a
strong manager will understand how to inspire and solicit help without sapping too much
time and souring relationships with other managers. Make sure basic business etiquette
practices are maintained, such as keeping managers in the loop when requesting help from
their employees, and respecting busy times in those departments by submitting requests

25

well in advance and pulling back when things are heavier.

Then you can identify, with your manager’s guidance, the other functional areas that
require new hires. Fill in the blanks. Over time, as the team grows, you can either move
some of those pinch hitters from other departments into e-commerce full time, or release
them back to their original positions and hire a full-time replacement
By evaluating the personalities, interests, skills and experience of your internal staff first,
you create the opportunity for advancement which is great for morale, and move proven
performers into positions they might find newly engaging and energizing. Let those
“blanks” between your talent translate into a need you’ll fill with hires.

Keep anything that’s not e-commerce specific outside of the department

Finally, identify the bits that you do not have to take on as e-commerce functions specifically.
These areas can be covered by the business services managed elsewhere in the company.
You’ll need to come to terms with the fact that the business needs of this technical
department will differ from others. But establish the expectation that the digital channel is
highly valued and that these other players help to enable its success.

Some areas that can be successfully handled outside of the e-commerce department:

• Finance and budgeting
• Administrative, Data entry
• IT, anything you can automate
• Strategically selected out-sourcing, Strike mission consultants
• Third party partners that do some of the work for you (some providers are more
hands-on than others)

The E-Commerce team structure in the long-term

Over time, you have the opportunity to empower a strong digital team to carry your company
through these changing times. Make sure not to treat this as an after-thought. This is the
direction everything is moving.

By owning these processes in-house, you are embracing the current state of business and
fostering the support your digital team needs to carry your brand through with its unique voice
and message, whether you ultimately keep your e-commerce team embedded under a larger
umbrella or allow it to stand alone as a digital department.

Utilize software wherever possible and automate as much as possible.

- CRM – Amazon standards 24 hours or less for customer response time.
- Manager for each marketplace
- Advertising manager
- Services team at another company (ChannelAdvisor)

E-Commerce Team Structure: Background

As Nordic Naturals continues to develop and evolve their e-commerce strategy the need
for a cohesive team that works with every department is a necessity. This section sets out
to define the team shape and objectives for this wave of growth and development in

26

2017 and beyond.

Vision / Structure / Goals / Roadblocks

(i) Vision:

• To build online revenue to 10% of current online sales by the end of2017.

(ii) Structure:

• To develop the e-commerce team into a measurably effective unit with
clear KPI’s which can be monitored to show milestone progress and
revenue development.

• To place greater emphasis on the key stages of the e-commerce value chain and to
appoint managers to take responsibility for each of thosekey stages. To be
evolutionary and embrace the skills and expertise which already exists within the e-
commerce team today.

• To be supportive ofthe people andrespect their individual worthand contributions.
• Implement a multi-channel strategy and develop the team which can deliver a

fully integrated customer experience. The aim is that the company markets and
presents itself with one voice, one coherent and consistent product and
marketing presentation and champions and enables customers to interact online
or by phone with ease.

(iii) Goals:

• Drive revenue to 10% of current online sales ($400,000/mo –est.)

• Build an online presence which people talk about with passion
and enthusiasm and are proud to recommend to friends and
colleagues.

• Work with IT to provide a seamless, easy, scalable and highly functional
e- commerce technology platform.

• Ability to respond in real time to customer needs.

• Develop effectivecross-functionalsupportwith otherdepartments.

(iv) Key Constraints / Roadblockstoday at Nordic Naturals:

• Nordic Naturals does not control its’ brand on e-commerce marketplaces.

• Current website does not integrate with other platforms andmarketplaces.

• Social Media is not optimized to convert tosales.
• A lack of understanding in general across the business about the breadth and

complexity of building a successful e-commerce business, about the different
skills required starting with: customer acquisition, site build out, user
optimization, online marketing, content/ editorial, online merchandising,

27

online transaction and payment management, sales conversion, customer
service management, CRM and then through to fulfilment and returns.

• A prioritization of work across different departments which can often mean
significant delays or lack of attention to the Online business.

As a final comment before introducing the 2017 structure, it is worth emphasizing
that it is recognized that organization structures need to be fluid and evolving.
One of the key drivers will be to work around the skills and expertise of the people
currently filling the roles in the e-commerce team. Another will be the continuing
fast pace of change in the e-commerce world which is identifying new skills /new
value-added areas which may need to be embraced and incorporated.

There is a brief section at the end of this note which anticipates potential
additional changes required for 2018 and beyond.

II. Proposed 2017 teamstructure
This proposed team structure is designed to drive the next stage of
e-commerce revenue growth. And it is set against the backcloth of the
constraints and roadblocks described above.

Specific structure goals:

Improved Clear deliverables A more performance- A focus on what is
measurability for everyone based culture required to deliver
of progress the 2017 revenue and
contribution targets

There will be 5 key reports to the Head of e-Commerce

1. Customer Acquisition Manager
2. Customer Conversion Manager
3. Customer Retention Manager
4. Content / Category Manager
5. Program / Ops Manager

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1. The Customer Acquisition Manager

Key responsibilities:
• Responsible for all the key ways to drive potential customers to the online buying experience.
• Will include Paid Search (PPC), Search Engine Optimization(SEO).
• Will also include the establishment of key traffic-driving partnerships online.
• Consideration of selected Affiliates.
• Social media engagement.
• Advertising on each marketplace and platform. Ex. Amazon Sponsored Ads,

Amazon Marketing Services, Google PPC, eBay Ads, Facebook Ads, etc.

Who reports in:
• Online marketing exec (general marketing)
• Online marketing exec (onlinepartnerships)
• Search PPC / SEO person
• Social Media (currently resides in Marketing)

Success metrics for this role:
• # unique visitors
• # unique visitors by source. Ex. Number from partnerships /number from Google Search

/number from Social Media
• Cost of paid search /customer acquired (ACoS)
• Click through rates on advertising
• Tracked advertising click-throughs topurchase consideration

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2. The Customer ConversionManager

Key responsibilities:
• Responsible fornumberofvisitors who completeandpurchaseonline
• Optimizing the user experience to continue to improve dwell time on site and shop / cart

completion.
• Working withSiteAnalytics to identify what’s working online and what’s not.
• Establishing an ongoing and weekly agenda of site improvements that

need to be addressed with clear recommendations as to requirements.
• Works with Creative Dept. and /or the site design agency to identify issues that

require minor redesigns. Ex. Move click button to different part ofthe page.
• Works with the Web Master / IT resource to implement changes.
• Carries out these tactical Design / IT changes and ensures that the job gets done very quickly.
• Identifiesnew functional tools that will strengthen customer engagement.

Who reports in:
• Site designer
• UX
• Analytics

Success metrics for this role:
(should show increasing progress and upward trends to at least match best practice
benchmarks in the sector)
• % conversion ratio (visitors: sales)
• Average cartsize
• UX positive commenttrends
• Reduced bouncerate
• Reduced checkout uncompleted cart rate

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3. The Customer Retention Manager

Key responsibilities:
• Responsible for driving customer lifetime value.
• This involves identifying key means to build relationships with existing

customers and encourage /drive repeat purchases.
• Will require the establishment /further development of an online customer database with

their email addresses.
• Regularly cleansed to ensure the database is up-to-date.
• A program of outbound marketing to target customers with differentiated

communications to reflect active vs lapsed, USA vs international, high income vs mid-
income, etc.
• Development of other tools to encourage repeat purchasing. Ex. Nordic Naturals
Club, My Nordic Naturals online, loyalty incentives and privileged invitations.
• May also involve social media activity.

Who reports in:
• CRM /database
• Email marketing

Success metrics for this role:
• # of repeat buyers
• Size of Ex. “loyalty club”
• Average cart size of repeat buyers.
• Customer lifetime value of this group. Ex. top 1000 by estimatedvalue

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4. The Content / Category Manager

Key responsibilities:

• Responsible for the Product / Copy / Editorial and Photographic content on the site and
marketplaces.

• Responsible for the way the website looks and feels.
• Responsible for marketplace content. Ex. Amazon Enhanced Brand Content (A+ Content), eBay

content, etc.
• Quality of photography and image resolution.
• Product copy descriptions. Ensures copy is optimized forSEO.
• Signage
• Overall online merchandising and design lay-out.
• Information Architecture to optimize visual presentation.
• Definition of key product categories.
• Ensuring each category is easily found by site visitors and provides a compelling experience.
• Product and information hierarchy.
• Works with Customer Conversion Manager to identify which products / categories are

working best and identifying opportunitiesfor improvement.

• Provision of content / copy for distribution by Marketing to social media sites.

Who reports in:
• Product /Categoryexecs
• Visual Merchandising
• Editorial copy editor
• Editorial /copy exec
• Studio team: photography andstyling

Success metrics for this role:
• Percentage of customers surveyed rating site lookand feel
• Positive sentiment trends through social mediacontent.
• Timely upload of new photography and product detail.

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• Percentage of visitors moving from product page to check-out pages.
• No site glitches / bugs in terms of product presentation / product availability.

5. Program / Ops Manager

Key responsibilities:

• Responsible for the delivery of the key major change programs for the e-Commerce team

• Specific charge to deliver the marketplace launches in 2017 and beyond.

• Extensive and ongoing interface with IT, the technology partner, as well as
coordinating with other key Nordic Naturals departments. Ex. IT and Marketing
to ensure appropriate levels of support and publicity.

• Site and marketplace pre-launch testing and QualityAssurance.

• This role will also be responsible for the key Phase two post launch bug fixesand
site management to ensure the sites work as planned.

• This person will also take on-going responsibility for site IT liaising with the IT team and
dealing with and taking responsibility for tactical IT issues which affect the day-to-day
working of the site and liaising with IT resources to ensure issues are resolved
immediately.

• The role will have an overall Operations responsibility that extendsspecifically
through to Fulfilment and ensuring that Nordic Naturals Logistics is managing
effective, timely delivery and returns management.

• This will likely lead to establishing a Fulfilment Steering Committee that this personwill
chair and which will involve input and participation from IT and Logistics.

Who report in:
• Project exec

33

• Web Master
• Tactical IT web development (to beconfirmed)

Key success metrics:
• delivery of 2017 marketplace launches
• On time and on budget
• All products listed by the end of 2017 on Amazon.
• 24/7 real time resolution of sitetechnical issues.
• 24/7 real time capability to update /change content and tactical IA.

Team gaps 2017/2018

The team structure just described will provide a natural evolution for the existing team. It
will also provide a step-up challenge for the existing staff as their roles now become more
focused and there is greater emphasis on KPI / key deliverables and measures of success.
This approach will provide greater clarity on what is working and contributing to
revenue growth and profit development, and which areas are not. It should
enable a stronger drive to ROI.
However, as mentioned, e-Commerce is evolving fast and there are three areas which
may need to be provided for with specialist skills brought in:

Customer Support is currently well suited for telephonic communications, but not
email contact. Integrating customer support relationship (CRM) personnel that can
communicate well across all mediums is a top priority. This can be a remote position,
but preferably based in the continental United States. The following skillset should be
sought out:

a. Good writing skills and email communication techniques.
b. Good speaking and telephoneskills

c. Knowledge of Nordic Naturals products and Nordic Naturalspolicies
(shipping, returns, marketplace policies,etc.)

d. An understanding of current marketplaces and social media platforms and
how to communicate on each.

34

Mobile is becoming more and more critical as a necessary communications channel.
And Mobile is also expected to become a critical way for people to search, browse and
buy.

At present, Mobile is an area which Nordic Naturals is not proactively exploring. It does
require specialized skills and know-how. For example, the online site needs to be
reconfigured so it works and is user-friendly on each of the main Mobile Operating Systems
and handsets. Key apps should be developed and maintained which allow instant access to
rich content, click and reserve and easy buy. Mobile resource(s) could form part of the 2017
recruitment plan for the e-Commerce team.

Social Media is becoming an increasing driver of site traffic and an increasing
influence on brand perception. This is another area that will quickly need more
specialized attention and resources.

At present, it sits within the Marketing department and functions alongside PR. But
there is a case to say this function should be more firmly rooted in the e- Commerce
group given how much social media activity that is now taking place online and on
Mobile and how important it is becoming. More and more social media sites are
becoming sales platforms. Nordic Naturals is currently using Facebook and Pinterest
and both sites could be optimized to convert shoppers.

IT: The internet is of course very closely aligned and dependent upon scalable,
agile, real time / fast response technology that can enable Nordic Naturals to
quickly adapt to changing customer needs and expectations.

This note does not suggest that IT should now be part of the e-Commerce team. It does
suggest that there should be IT resources that are dedicated to supporting the e-
commerce platforms and enabling quick changes to be made.

A Web Master could for example still be a part of the IT team but might need to sit day-
to-day with the e-Commerce team and share responsibility for the ongoing and tactical
changes to improve the whole web site experience.

In addition, the 2017 plan in the short-term places significant dependence on the IT
Partner to build, deliver and be available to upgrade the web site on a continuing
basis. This places some risk on the business and it’s recommended that some IT web
development resources be established in- house that can more efficiently “partner”
so that future risk is managed and there is greater capability in the Nordic Naturals
team to take ownership of the online environment and its reliability.

35

Closing Remarks
These direct-to-consumer channel best practices are only a few of the major concepts that
Nordic Naturals should consider. Holistic considerations should include marketing efforts to
drive traffic, CRM data for mining and retargeting, as well as supply chain and customer service
organizational considerations to break pallets and ship single products.
FMS recommends including a cross-functional team with members of various
departments (and not just IT and/or Marketing) to drive success when enhancing or
creating a direct online channel.
Nordic Naturals is in the beginning stages of exploring the complementary but very important
customer experience touchpoint of D2C channels, and it is beginning to become table stakes
as customer journeys become more fragmented.

36

X. Appendix
A. Nordic Naturals products on eachmarketplace:
1. Amazon

Search Term: Nordic Naturals
Average Sales: 434

Average Sales Rank: 68,823
Average Price: $39.60
Average Reviews: 107

37

# of Link Other Sellers Prime
Est. Est. Revie Ratin BB 64 Sellers
# Product Name Rank Sales Revenue ws g Seller ASIN
17 39
Nordic Naturals - Ultimate Omega, Support for a 10,82 25
1 Healthy Heart, 180 Soft Gels 1000 mg 298 7 $643,016 1318 4.5 FBA B002CQU564 https://www.amazon.com/dp/B002CQU564 32 2
58 15
Nordic Naturals Omega-3 Pet Oil Supplement, 18
49 13
Promotes Optimal Pet Health and Wellness, for 37
2 Medium to Large Breed Dogs 1,907 956 $34,091 515 4.5 AMZ B00CBY93XS https://www.amazon.com/dp/B00CBY93XS 38
1 22
Nordic Naturals- Nordic Berries 3 Gram Gummy 23
67 1
3 Berries 120 Count 28,436 85 $1,803 168 4.5 FBA B000ORY230 https://www.amazon.com/dp/B000ORY230 20 4
35 45
Nordic Naturals Proomega 1000 mg Softgels, Lemon, 4 2
4 180 Count 1,783 2,363 $113,353 266 4.5 FBA B003XX3W0Q https://www.amazon.com/dp/B003XX3W0Q 0 14
47 3
Nordic Naturals - Omega-3 Pet Soft Gels, Promotes B002CQU58 8 0
4 32
5 Optimal Pet Health and Wellness 1,239 1,287 $39,292 439 4.5 FBA W https://www.amazon.com/dp/B002CQU596 0 0
38 0
Nordic Naturals - Prenatal DHA, Supports Brain 19 0
25
Development in Babies During Pregnancy and 829 2,325 $97,580 743 4.5 FBA B0062CW1BG https://www.amazon.com/dp/B0062CW1BG 9
6 Lactation, 180 Soft Gels

Nordic Naturals - Ultimate Omega-D3, Supports
7 Healthy Bones and Immunity, 120 Soft Gels 1,819 2,321 $102,449 292 4.5 FBA B002CQU550 https://www.amazon.com/dp/B002CQU550

Nordic Naturals - Arctic CLO, Heart and Brain Health,

and Optimal Wellness, Strawberry 8 Ounces by Nordic

8 Naturals 416,414 < 5 < $110 N.A. N.A. FBA B00O190OSY https://www.amazon.com/dp/B00O190OSY

Nordic Naturals - Ultimate Omega Junior, Support for a
9 Healthy Heart, 90 Soft Gels 2,527 695 $17,653 240 4.5 FBA B004UJCIZM https://www.amazon.com/dp/B004UJCIZM

Nordic Naturals - Omega-3, Cognition, Heart Health, 560 3,310 $122,073 1031 4.5 FBA B002CQU55K https://www.amazon.com/dp/B002CQU55K
10 and Immune Support, 180 Soft Gels

Nordic Naturals - Pet CLO, Promotes Optimal Pet 5,915 354 $13,526 90 4.5 AMZ B002WTCLJK https://www.amazon.com/dp/B002WTCLJK
11 Health and Wellness

Nordic Naturals - Baby's DHA, Supports Brain and

12 Visual Development, 2 Ounces 1,054 1,807 $24,503 641 4 FBA B003DYQ59U https://www.amazon.com/dp/B003DYQ59U

13 Nordic Naturals DHA Infant Liquid, 2oz by Nordic 416,173 < 5 N.A. N.A. N.A. N.A. B003OX9C0O https://www.amazon.com/dp/B003OX9C0O

Naturals

Nordic Naturals, Nordic Omega-3 Gummies, Tangerine

14 Treats, 120 Gummies - 2pc 470,639 < 5 < $444 N.A. N.A. Merch B01LR81ZUC https://www.amazon.com/dp/B01LR81ZUC

Nordic Naturals - Nordic Berries, Multivitamin Treats B009KTXQW
15 for Adults and Kids, 200 Count (FFP) 9,748 543 $17,517 364 4.5 FBA 6 https://www.amazon.com/dp/B009KTXQW6

Nordic Naturals - Nordic Omega-3 Gummies B007NS7UD
16 (Tangerine)3 gram- 120ct (Pack of 1)
3,750 1,297 $42,736 413 4 FBA W https://www.amazon.com/dp/B007NS7UDW

17 Omega-3 Pet Liquid - 8 ounce 40,660 30 $670 N.A. N.A. Merch B00EEEHAZG https://www.amazon.com/dp/B00EEEHAZG

18 Nordic Naturals. Nordic Berries 200 Gummy. 9 Pack 562,129 < 5 < $1472 N.A. N.A. Merch B00E6E0TEI https://www.amazon.com/dp/B00E6E0TEI

Nordic Naturals - Algae Omega, Eye Health, Heart 5,299 1,008 $42,800 168 4.5 FBA B015RZ7XLQ https://www.amazon.com/dp/B015RZ7XLQ
19 Health, and Optimal Wellness, 120 Soft Gels (FFP)

Nordic Naturals - Vitamin D3 Gummies, Healthy
20 Bones, Mood, and Immune System Function, 120 Soft 3,254 555 $10,356 212 5 FBA B00G5APNBK https://www.amazon.com/dp/B00G5APNBK

38

Gels

Nordic Naturals - Nordic Vitamin D3, Healthy Mood,

21 Immune Function, Bone Health, 120 Soft Gels 2,468 1,754 $25,275 160 5 FBA B002JOS7WS https://www.amazon.com/dp/B002JOS7WS 26 11
0 0
22 Nordic Naturals, Baby's DHA, Vegetarian, 1 fl oz (30 308,133 < 5 < $345 N.A. N.A. Merch B01LR81YFI https://www.amazon.com/dp/B01LR81YFI 5 0
51 34
ml) - 2pc 21 10
1 0
Nordic Naturals - Arctic CLO, Heart and Brain Health, B002WTCM3 55 36
23 and Optimal Wellness, Orange 16 Ounces 4,272 1,185 $46,286 198 4.5 FBA K https://www.amazon.com/dp/B002WTCM3K 15 10
18 13
Nordic Naturals - Complete Omega, Supports Healthy 2 0
24 Skin, Joints, and Cognition, 180 Soft Gels, 1000 mg 5,200 425 $17,153 265 4.5 FBA B002CQU55U https://www.amazon.com/dp/B002CQU55U 0 0
11 1
Nordic Naturals - Nordic Omega-3 Fishies, Supports B0093ABMO 5 0
25 Optimal Brain and Immune Function, 36 Count (FFP) 7,558 693 $12,516 149 4.5 FBA Q https://www.amazon.com/dp/B0093ABMOQ 2 1
0 0
B01HM4AWK 9 6
26 Nordic Naturals Omega-3 Pet -- 2 fl oz 81,172 < 5 < $125 N.A. N.A. Merch O https://www.amazon.com/dp/B01HM4AWKO 16 11

27 Nordic Naturals CLO Lemon 180 Soft Gels 5,868 917 $32,654 210 4.5 FBA B002CQU59Q https://www.amazon.com/dp/B002CQU59Q 46 29
408 $5,296 16 4 FBA B01DAKIH10 https://www.amazon.com/dp/B01DAKIH10 18 14
Nordic Naturals - Vitamin D3 Kids Gummies, Supports 15 14
28 Healthy Bones and Immunity, 60 Count 12,524 8 7
2 0
29 Nordic Naturals ProOmega 2000 Lemon 60 Soft Gels 11,080 471 $18,633 29 5 FBA B017UTEA4K https://www.amazon.com/dp/B017UTEA4K
39
Nordic Naturals - Omega-3, Cognition, Heart Health, B002WTCLH
30 and Immune Support, 16 Ounce 7,345 717 $28,823 180 4.5 FBA C https://www.amazon.com/dp/B002WTCLHC

Nordic Naturals, Nordic Berries, Multivitamin Treats,
31 120 Gummy Berries - 2pcs N.A. 473 $18,759 N.A. N.A. Merch B01LAX8DT0 https://www.amazon.com/dp/B01LAX8DT0

Nordic Naturals - Children's DHA, Healthy Cognitive
32 Development and Immune Function, 16 Ounces 11,029 473 $18,759 445 4 FBA B004T7DYOO https://www.amazon.com/dp/B004T7DYOO

33 Nordic Naturals CLO Pet Plain, 8-Ounce Glass Bottle 214,475 < 5 < $115 13 4 Merch B002WTCLJ0 https://www.amazon.com/dp/B002WTCLJ0

Nordic Naturals - Children's DHA, Healthy Cognitive
34 Development and Immune Function, 8 Ounces (FFP) 6,399 < 5 < $115 55 4 N.A. B015RZ79W4 https://www.amazon.com/dp/B015RZ79W4

ProEPA Lemon, 1000 mg, 180 Softgels by Nordic 1,049,86
35 Naturals 0 < 5 < $736 N.A. N.A. Merch B013CXILL6 https://www.amazon.com/dp/B013CXILL6

Nordic Naturals - Vitamin C Gummies, Immune System
36 Support for Adults and Kids ages 4+, 120 Soft Gels 12,672 403 $8,056 14 4 FBA B01ACACE4M https://www.amazon.com/dp/B01ACACE4M

37 Nordic Naturals Pro EPA, 1000 mg, 120 Count 9,286 570 $22,504 64 4.5 FBA B0012QZ4W
U https://www.amazon.com/dp/B0012QZ4WU

Nordic Naturals - Complete Omega Junior, Promotes

Brain, Bone, and Nervous and Immune System Health,
38 180 Soft Gels 12,182 421 $12,857 182 4.5 FBA B00537E45W https://www.amazon.com/dp/B00537E45W

Nordic Naturals ProDHA 1000, Strawberry, 120 9,123 218 $9,226 64 4.5 FBA B0073M4VIA https://www.amazon.com/dp/B0073M4VIA
39 softgels

40 Nordic Naturals ProOmega 2000 Lemon 120 Soft Gels 10,737 488 $36,454 11 4.5 FBA B01HQPYHDC https://www.amazon.com/dp/B01HQPYHDC

Nordic Naturals ProEPA Xtra Diet Supplements, 120 FBA B005T5ZS1C https://www.amazon.com/dp/B005T5ZS1C
41 Count, Lemon 13,322 381 $18,879 40 4.5 B002WTCM6

Nordic Naturals - Arctic-D CLO, Heart and Brain FBA M https://www.amazon.com/dp/B002WTCM6M
42 Health, and Optimal Wellness, Lemon 8 Ounces 11,816 436 $9,618 115 4.5

43 Nordic Naturals Pro EPA 120 ct (2 Pack) 330,142 < 5 < $445 N.A. N.A. FBA B00K0PRIGO https://www.amazon.com/dp/B00K0PRIGO 0 0

Nordic Naturals - Postnatal Omega-3, Formulated 26 16
12 4
Specifically for New Moms to Support Optimal 10 4
44 Wellness After Birth, Lemon, 60 Soft Gels (FFP) 14,423 347 $10,309 24 4.5 FBA B016PAWF5G https://www.amazon.com/dp/B016PAWF5G 0 0

Nordic Naturals - Vitamin C Gummies, Immune System 15 0
45 Support for Adults and Kids Ages 4+, 60 Soft Gels 11,390 456 $5,212 87 4.5 Merch B00HVGBIBG https://www.amazon.com/dp/B00HVGBIBG 33 20
30 16
Nordic Naturals Children's DHA 250 mg Chewables, 16 9

46 Strawberry, 180 ct 6,633 807 $16,431 43 4 FBA B00GKCDLB2 https://www.amazon.com/dp/B00GKCDLB2 10 9
38 30
Nordic Naturals - ProOmega-D Liquid w/Lemon 8 oz 1,062,79 B00OZACWM 12 9
47 by Nordic Naturals 0 < 5 < $738 N.A. N.A. Merch https://www.amazon.com/dp/B00OZACWM0 47 27
0 9 7
2 0
Nordic Naturals - Nordic Omega-3 Gummy Worms, 16 5
1 0
Supports Optimal Brain and Immune Function, 30 49 34
48 Count (FFP) 15,969 307 $6,511 87 4 FBA B015TOT1SI https://www.amazon.com/dp/B015TOT1SI 22 18
23 13
Nordic Naturals - Omega Woman, Evening Primrose 5 5
49 Oil Blend, 120 Soft Gels (FFP) 13,740 368 $9,369 110 4.5 FBA B002CQU50U https://www.amazon.com/dp/B002CQU50U 14 7

Nordic Naturals - DHA Xtra, Healthy Brain and 4,880 1,078 $29,278 148 4.5 FBA B004O8I7JA https://www.amazon.com/dp/B004O8I7JA 40
50 Nervous System Support, 60 Soft Gels (FFP)

Nordic Naturals - Probiotic Gummies KIDS, for Overall
51 Digestive Health, 60 count 5,899 912 $15,468 32 4 FBA B01DAKIJE0 https://www.amazon.com/dp/B01DAKIJE0

Nordic Naturals - Children's DHA, Healthy Cognitive

Development and Immune Function, 360 Soft Gels 9,600 551 $20,117 602 4 FBA B015RZ8X0Q https://www.amazon.com/dp/B015RZ8X0Q
52 (FFP)

Nordic Naturals - Ultimate Omega Mini, Support for a

53 Healthy Heart, Strawberry, 60 Soft Gels 9,920 533 $15,825 113 4.5 FBA B0014FUQ1S https://www.amazon.com/dp/B0014FUQ1S

Nordic Natural Ultimate Omega 360 count - (2 pack of B009SYWHB
54 180 per bottle) 8,673 609 $64,524 72 4.5 FBA E https://www.amazon.com/dp/B009SYWHBE

Nordic Naturals - Ultimate Omega +CoQ10, Support
55 for the Heart's Overall Energy Needs, 60 Count 10,490 191 $6,320 131 4.5 FBA B002CQU532 https://www.amazon.com/dp/B002CQU532

56 Nordic Naturals Baby's Dha, Pack of 3, 6 oz Total 6,498 826 $33,032 32 4.5 FBA B00K29TRPI https://www.amazon.com/dp/B00K29TRPI

B002WTCM1

57 Nordic Naturals CLO Pet Plain, 8-Ounce, 0.88 Bottle 703,396 < 5 < $149 N.A. N.A. Merch 2 https://www.amazon.com/dp/B002WTCM12

58 Nordic Naturals - Prenatal DHA - 180ct 6,138 878 $37,262 49 4.5 AMZ B004NXYP5G https://www.amazon.com/dp/B004NXYP5G

Nordic Naturals - Nordic Omega-3 Jellies 36 Jellies by

59 Nordic Pure N.A. N.A. N.A. N.A. N.A. Merch B01N4L3R20 https://www.amazon.com/dp/B01N4L3R20

Nordic Naturals - DHA, Brain and Nervous System 6,131 324 $13,751 231 4.5 FBA B002CQU55A https://www.amazon.com/dp/B002CQU55A
60 Support, 180 Soft Gels

Nordic Naturals - Ultimate Omega 2X, Supports Heart, 6,522 294 $12,483 44 4.5 FBA B016OZP694 https://www.amazon.com/dp/B016OZP694
61 Brain, and Immune Health, 60 Soft Gels (FFP)

Nordic Naturals - Vitamin D3 5000, Healthy Bones,
62 Mood, and Immune System Function, 120 Soft Gels 13,899 363 $7,260 51 4.5 FBA B015RZ8PTK https://www.amazon.com/dp/B015RZ8PTK

Nordic Naturals: Nordic Berries Multivitamin, 120
63 gummies 14,927 333 $7,063 17 4 FBA B003VJSD56 https://www.amazon.com/dp/B003VJSD56

Nordic Naturals - Omega LDL, With Red Yeast Rice &
64 CoQ10, 60 Soft Gels (FFP) 19,358 247 $6,289 39 4.5 FBA B015RZ8OXM https://www.amazon.com/dp/B015RZ8OXM

Nordic Naturals - Nordic Flora Probiotic Daily, Uplifted 33 22
65 Wellness and Immune Support, 60 Soft Gels (FFP) 24,357 190 $4,837 55 4.5 FBA B00FZLPWPC https://www.amazon.com/dp/B00FZLPWPC 32 21
8 6
Nordic Naturals - Omega Joint Xtra, With Glucosamine 9 0
66 Sulfate & Type II Collagen, 90 Soft Gels 16,600 293 $12,927 40 4.5 FBA B003DYS2IC https://www.amazon.com/dp/B003DYS2IC 34 19

67 Nordic Naturals - ProEFA Liquid Lemon 8 oz 10,273 513 $15,349 39 5 FBA B003IGGUUC https://www.amazon.com/dp/B003IGGUUC 24 15

68 Nordic Naturals - ProDHA Eye 120gels,1000 mg 23,448 198 $12,668 51 4.5 Merch B00B4CZUYE https://www.amazon.com/dp/B00B4CZUYE 0 0
15 8
Nordic Naturals - Omega Vision, With Zeaxanthin & 11 8
69 FloraGLO Lutein, 60 Soft Gels 24,483 189 $8,014 54 4 FBA B002CQU51O https://www.amazon.com/dp/B002CQU51O 37 23
19 6
Nordic Naturals - Baby's Vitamin D3 Drops, Healthy 0 0
37 22
Bones and Immune System Function, and May Help 7 6
70 Normal Sleep, .37 Ounces 13,269 383 $4,868 49 4 FBA B00U1V8HO4 https://www.amazon.com/dp/B00U1V8HO4 34 22
9 5
Nordic Naturals - Complete Omega-D3 Junior, 11 9
21 9
Promotes Brain, Bone, and Nervous and Immune 0 0
71 System health, Junior 90 Soft Gels (FFP) 13,208 385 $6,857 75 4.5 FBA B015RZ7HM6 https://www.amazon.com/dp/B015RZ7HM6
30 14
Nordic Naturals - Probiotic Gummies KIDS, for Overall 4 2
72 Digestive Health, 60 count 5,899 912 $15,468 32 4 FBA B01DAKIJE0 https://www.amazon.com/dp/B01DAKIJE0 8 4

B009SYWHO 41
73 Nordic Natural Babys DHA, Pack of 2, 4-ounces Total 10,249 514 $13,827 139 4.5 FBA Q https://www.amazon.com/dp/B009SYWHOQ

Nordic Naturals - Ultimate Omega Xtra, Support for a
74 Healthy Heart, 60 Soft Gels (FFP) 8,056 653 $18,291 61 5 FBA B015RZ7NL6 https://www.amazon.com/dp/B015RZ7NL6

Nordic Naturals - Omega-3 Fish Gels, Cognition, Heart
75 Health, and Immune Support, 60 Soft Gels 10,092 523 $8,870 53 4.5 FBA B002CQU58M https://www.amazon.com/dp/B002CQU58M

Nordic Naturals - Baby's DHA Vegetarian, Supports
76 Brain and Visual Development, 1 Ounce 22,845 203 $5,168 64 4 FBA B015RZ7S34 https://www.amazon.com/dp/B015RZ7S34

Nordic Naturals - Ultimate Omega-D3 Sport, Supports
77 Healthy Bones and Immunity, 60 Soft Gels (FFP) 16,592 293 $8,207 51 4.5 FBA B015TOT3C2 https://www.amazon.com/dp/B015TOT3C2

78 ProOmega LDL 1000mg 180 Softgels 25,772 179 $9,211 46 3.5 FBA B0058ABNSK https://www.amazon.com/dp/B0058ABNSK
Nordic Naturals - Omega-3D, Cognition, Immune, and

79 Added Bone Support, 120 Soft Gels 17,071 284 $7,708 39 4 AMZ B002WTCLGS https://www.amazon.com/dp/B002WTCLGS

80 ProOmega Junior Strawberry 500mg 90 Softgels 27,722 166 $4,552 21 4.5 FBA B0058ABNN0 https://www.amazon.com/dp/B0058ABNN0

B00AAHTMW

81 ProEPA Lemon, 1000 mg, 180 Softgels 29,768 153 $8,719 20 4.5 FBA K https://www.amazon.com/dp/B00AAHTMWK

Nordic Naturals - Nordic GLA, For Healthy Skin and
82 Joints, and Optimal Fat Metabolism, 4 Ounces 34,157 47 $1,104 24 4 FBA B007NS7WKS https://www.amazon.com/dp/B007NS7WKS

83 Nordic Naturals EPA Xtra, 60 Soft Gels, 1000 mg. 6,465 830 $26,577 106 4.5 FBA B015RZ83BA https://www.amazon.com/dp/B015RZ83BA
B015RZ7UX
Nordic Naturals - Complete Omega Xtra, Optimal 4
FBA W https://www.amazon.com/dp/B015RZ7UXW
Support for Brain, Skin, Bones, and Joints, 60 Soft Gels FBA B0016PH9PM https://www.amazon.com/dp/B0016PH9PM
84 (FFP) 38,569 39 $1,059 35 FBA B00313ZLVG https://www.amazon.com/dp/B00313ZLVG

Nordic Naturals ProEFA Lemon Flavor, 1000mg - 180
85 Soft Gels 22,944 120 $4,608 41 4.5

Nordic Naturals ProEFA 1000 mg Soft-Gels, Lemon 5
86 Flavor, 180 Count 29,202 156 $7,043 7

87 Nordic Naturals DHA Junior 180 ct 31,764 138 $2,964 26 4 FBA B0007DFJA6 https://www.amazon.com/dp/B0007DFJA6 6 3
12 1
Nordic Naturals - Daily Omega Kids, Brain and Visual 18 14
88 Function, 30 Soft Gels 29,206 156 $1,449 32 4.5 Merch B004LSFKVG https://www.amazon.com/dp/B004LSFKVG
21 15
Nordic Naturals - Omega Curcumin, Promotes Cellular 5 FBA B01DAKILC0 https://www.amazon.com/dp/B01DAKILC0 24 11
89 Health, 60 soft gels 24,284 191 $7,298 4 24 9
19 10
Nordic Naturals - Prenatal DHA, Supports Brain 10 6
6 3
Development in Babies During Pregnancy and 8 5
90 Lactation, Strawberry, 90 Soft Gels (FFP) 13,016 391 $9,623 41 4.5 FBA B016PAWE34 https://www.amazon.com/dp/B016PAWE34 6 5
11 8
Nordic Naturals - Ultimate Omega Junior, Support for a 12 1
91 Healthy Heart, 90 Soft Gels (FFP) 20,681 228 $5,805 28 4.5 FBA B015RZ7J9W https://www.amazon.com/dp/B015RZ7J9W 9 0
22 9
Nordic Naturals - Vitamin D3 Vegan, Healthy Bones, 33 20
92 Mood, and Immune System Function, 1 Ounce (FFP) 17,158 115 $2,146 84 4.5 FBA B015RZ8086 https://www.amazon.com/dp/B015RZ8086 3 1
6 5
Nordic Naturals - Ultimate Omega Fish Gels, Support 6 5
93 for a Healthy Heart, 60 Soft Gels (FFP) 19,218 249 $6,340 46 3.5 FBA B015RZ8F1S https://www.amazon.com/dp/B015RZ8F1S 10 2
10 7
Nordic Naturals - ProEPA with Concentrated GLA- 60 19 9
94 Soft Gels 40,409 97 $4,479 12 4.5 FBA B002BZTGZC https://www.amazon.com/dp/B002BZTGZC 17 14
0 0
95 ProOmega-D Xtra 1000mg 60 Softgels 41,855 93 $2,697 7 5 FBA B0063WRTYY https://www.amazon.com/dp/B0063WRTYY

96 Nordic Naturals - Pro DHA EYE, 60 Soft Gels 34,996 116 $4,345 25 4 FBA B0026NUE5K https://www.amazon.com/dp/B0026NUE5K

97 Nordic Naturals - ProOmega 2000 120 Softgels 65,029 48 $3,713 2 5 FBA B01IC6GUNO https://www.amazon.com/dp/B01IC6GUNO
FBA B01ERZ3N7A https://www.amazon.com/dp/B01ERZ3N7A
Nordic Naturals ProOmega CRP with Curcumin and L- FBA B015TNCKLO https://www.amazon.com/dp/B015TNCKLO
98 Glutathione 90 Soft Gels 29,268 156 $8,580 4 4.5 FBA B002WTCLI6 https://www.amazon.com/dp/B002WTCLI6
FBA B015RZ81IA https://www.amazon.com/dp/B015RZ81IA
Nordic Naturals - Arctic CLO, Heart and Brain Health, FBA B015RZ7UV4 https://www.amazon.com/dp/B015RZ7UV4
99 and Optimal Wellness, Lemon 8 Ounces (FFP) 55,520 60 $1,360 106 4.5

Nordic Naturals - Complete Omega, Supports Healthy
100 Skin, Joints, and Cognition, 16 Ounces 27,088 170 $7,941 62 4.5

Nordic Naturals - EPA, Clinically Shown to Support a 25,564 181 $4,608 61 4
101 Healthy Mood, 60 Soft Gels (FFP)

Nordic Naturals - Complete Omega-D3, Additional 34,458 118 $3,604 87 4.5
102 Bone, Mood, and Immune Support, 120 Soft Gels

103 ProOmega-D Xtra Lemon 8 Ounces 46,244 80 $5,160 21 4 FBA B005WAXN4I https://www.amazon.com/dp/B005WAXN4I

104 ProOmega Joint Xtra 90c by Nordic Naturals 43,121 89 $3,827 20 4.5 FBA B003O2L2TY https://www.amazon.com/dp/B003O2L2TY
52,625 66 $4,034 26 4.5 FBA B00B4FDBIS https://www.amazon.com/dp/B00B4FDBIS
Nordic Naturals Omega-3 Pet 180 Count Soft Gels - 28,307 162 $2,825 7 4.5 FBA B00U1V8GFO https://www.amazon.com/dp/B00U1V8GFO
105 Double Pack

Nordic Naturals - Omega Boost Jr., Brain, Eye, and
106 Immune Support, Paradise Punch 6 Ounces

107 ProOmega Blood Sugar 1000mg 60 Softgels 38,844 102 $2,343 16 4 FBA B003DBDN9S https://www.amazon.com/dp/B003DBDN9S
Nordic Naturals - DHA, Brain and Nervous System
29,390 155 $3,815 88 4.5 FBA B015RZ7XL6 https://www.amazon.com/dp/B015RZ7XL6
108 Support, 90 Soft Gels (FFP)
B01LTHMG4
109 Nordic Naturals Ultimate Omega+coq10, 120 Count 34,797 117 $6,957 1 5 FBA A https://www.amazon.com/dp/B01LTHMG4A

110 Nordic Naturals - Children's DHA, Healthy Cognitive 21,280 220 $3,406 7 3 FBA B015RZ780M https://www.amazon.com/dp/B015RZ780M

42

Development and Immune Function, 4 Ounces (FFP)

111 Nordic Naturals, Arctic Cod Liver Oil, 180 Softgels 65,460 48 $1,776 28 4.5 FBA B002C47PXM https://www.amazon.com/dp/B002C47PXM 10 5
5 2
112 Nordic Naturals ProOmega LDL 90 count, 1000 mg 33,615 124 $3,995 16 5 FBA B0037XNQ4O https://www.amazon.com/dp/B0037XNQ4O
15 0
Nordic Naturals - Nordic Omega-3 Gummy Fish, 69 19 1
98
Supports Optimal Brain and Immune Function, 30 3.5 FBA B002CQU582 https://www.amazon.com/dp/B002CQU582 34 21
113 Count 36,869 109 $3,227 17 4.5 FBA B015RZ8AN6 https://www.amazon.com/dp/B015RZ8AN6 15 4
20
Nordic Naturals - Ultimate Omega, Support for a 29,097 157 $9,602 4 0
114 Healthy Heart, 8 Ounces (FFP) 3 16 1
72 14 0
Nordic Naturals - Nordic CoQ10 Ubiquinol, Promotes 54 2 1
4 6 6
Heart Health and Cellular Energy Production, 60 Soft 3 4 FBA B00C30J31W https://www.amazon.com/dp/B00C30J31W 3 1
115 Gels 23,546 197 $10,039 4.5 FBA B004SHYZNE https://www.amazon.com/dp/B004SHYZNE
11 8
Nordic Naturals - Daily DHA, Healthy Brain and Mood 25 13
116 Support, 30 Soft Gels 101,736 20 $271 11 5
4 3
Nordic Naturals - Nordic Berries Cherry Berry, 7 4
0 0
Multivitamin Gummies for Adults + Kids Alike, 120 2.5 FBA B01LZ02IFL https://www.amazon.com/dp/B01LZ02IFL 38 29
117 Gummy Berries 55,681 60 $1,273 10 0
2 0
Nordic Naturals - Ultimate Omega Xtra, Support for a B015RZ7QM
118 Healthy Heart, 8 Ounces (FFP) 22,603 205 $13,932 4 FBA M https://www.amazon.com/dp/B015RZ7QMM

Nordic Naturals - Omega-3D, Cognition, Immune, and 4.5 FBA B015RZ7J1A https://www.amazon.com/dp/B015RZ7J1A
119 Added Bone Support, 8 Ounces (FFP) 36,464 111 $2,543

Nordic Naturals - Arctic Omega - Lemon 1000 Mg 90 5 Merch B0095ZXPGC https://www.amazon.com/dp/B0095ZXPGC
120 Gels 32,448 132 $3,279

Nordic Naturals - Omega Memory, Supports Optimal 5 FBA B01LXP78WK https://www.amazon.com/dp/B01LXP78WK
121 Brain Health, 60 Soft Gels 37,377 107 $4,543

122 ProOmega-3.6.9 120 soft gels 1000mg 88,158 29 $1,429 2 5 FBA B01LORGFGU https://www.amazon.com/dp/B01LORGFGU

Nordic Naturals - Nordic Flora Probiotic Woman, the $2,615
$6,232
Ideal Probiotic Support for Women of All Ages, 60 soft $220 N.A. N.A. FBA B01MYBBSQ5 https://www.amazon.com/dp/B01MYBBSQ5
123 gels 47,463 77 $384
$220
Nordic Naturals - Omega Blood Sugar, With Alpha- $167
$3,654
124 Lipoic Acid & Chromium, 60 Soft Gels (FFP) 17,789 272 28 4 FBA B015RZ8LWG https://www.amazon.com/dp/B015RZ8LWG
4 4 FBA B015TQ7TSK https://www.amazon.com/dp/B015TQ7TSK
Nordic Naturals - Omega ONE, Supports Heart and
125 Brain Health, 30 Soft Gels 114,322 13

Nordic Naturals - DHA Infant - 2oz [Health and 20 3.5 FBA B003OX9C0O https://www.amazon.com/dp/B003OX9C0O
126 Beauty] 103,481 19 B00HMTLO3

Nordic Naturals - Omega Boost - Tropical Mango - 6 fl 22 4 FBA Y https://www.amazon.com/dp/B00HMTLO3Y
127 oz - Liquid 114,677 13

Nordic Naturals Professional - ProDHA Strawberry 1 5 Merch B003PQQOYC https://www.amazon.com/dp/B003PQQOYC
128 Flavor 500 mg - 120 Softgels 136,795 5

8 5 FBA B018WPMNI
129 Nordic Naturals Ultimate Omega Minis - 60 ct 33,748 123 G https://www.amazon.com/dp/B018WPMNIG

130 Nordic Naturals Pro Omega 8 oz 51,716 68 $4,119 44 4.5 Merch B0058DI18M https://www.amazon.com/dp/B0058DI18M
Nordic Naturals - Vitamin D3 + K2 Gummies, 60

131 Gummies 67,156 46 $976 N.A. N.A. FBA B06XPK3Q4C https://www.amazon.com/dp/B06XPK3Q4C

43

Nordic Naturals - Complete Omega, Supports Healthy 99,021 0
132 Skin, Joints, and Cognition, 8 Ounces (FFP) 21 $535 5 5 FBA B015RZ7QPE https://www.amazon.com/dp/B015RZ7QPE 0
13
Nordic Naturals - Nordic Probiotic Sport, Support for 5 10 8
75 4 2
Optimal Digestive Health, and Healthy Immunity, 60 22 $127 1 5 FBA B0143LN6CA https://www.amazon.com/dp/B0143LN6CA 4 1
133 Soft Gels 136,794 9 $3,126 21 5 FBA B002C7XN6W https://www.amazon.com/dp/B002C7XN6W 8 3
69 8 4
134 Nordic Naturals ProOmega-D 120 Softgels, Lemon 48,268 43 $611 3 3.5 FBA B00E7SCHXY https://www.amazon.com/dp/B00E7SCHXY 15 3
16 $397 B003DBC0W 5 6
Nordic Naturals, Algae Omega (715 mg Omega-3), 60 37 18 5
135 soft gels 97,671 66 6 4 FBA Y https://www.amazon.com/dp/B003DBC0WY 4 9
52 9 0
Nordic Naturals Proomega-D Lemon 1000 Mg 120 41 0 8
136 Gels 123,501 18 0
7
137 Nordic Naturals - ProOmega - 60ct - 1000mg 51,351 <5 $2,012 24 4.5 FBA B0012QZ4ZC https://www.amazon.com/dp/B0012QZ4ZC 3 4
53 1
138 Nordic Naturals Pro DHA 1000 - 60 soft gels. 70,032 $1,135 25 4.5 FBA B004S8JF0Q https://www.amazon.com/dp/B004S8JF0Q

Nordic Naturals - Nordic CoQ10 Ubiquinol Sport, 60 $752 N.A. N.A. FBA B0143LN6JI https://www.amazon.com/dp/B0143LN6JI
139 Soft Gels 107,396

Nordic Naturals - ProDHA Strawberry 1000 mg 120 $2,035 21 4.5 FBA B0088YPDN4 https://www.amazon.com/dp/B0088YPDN4
140 softgels 77,212 $1,680 35 4.5 FBA B002CQU52I https://www.amazon.com/dp/B002CQU52I

141 Nordic Naturals Omega LDL, 1000mg, 60 Soft Gels 52,473

Nordic Naturals - Omega-3 Phospholipids, The Potent

142 Alternative to Krill, 60 Soft Gels (FFP) 62,190 $1,766 8 4 FBA B015RZ8EA0 https://www.amazon.com/dp/B015RZ8EA0

Nordic Naturals Omega-3 Lemon 180 Softgels - 2 $2,788 43 4.5 FBA B009SYWH14 https://www.amazon.com/dp/B009SYWH14
143 Pack- 1000 mg 72,071 $488 N.A. N.A. Merch B00JR96S2E https://www.amazon.com/dp/B00JR96S2E

144 Nordic Naturals Baby DHA w/ Vitamin D3 - 2 oz - 2 pk 103,583

Nordic Naturals - Nordic Flora Probiotic Comfort,

Broad Spectrum Probiotic Support for Food and < $170 N.A. N.A. FBA B01MTC4SHL https://www.amazon.com/dp/B01MTC4SHL
145 Digestive Sensitivities, 30 soft gels 200,047 $2,343 58 4.5 Merch B002BX2M28 https://www.amazon.com/dp/B002BX2M28

Nordic Naturals - ProOmega Lemon 120 gels (Pack of
146 1) 61,203

44

2. eBay

# Product Name Other Sellers
8
1 Nordic Naturals - Ultimate Omega, Support for a Healthy Heart, 180 Soft Gels 1000 mg
Nordic Naturals Omega-3 Pet Oil Supplement, Promotes Optimal Pet Health and Wellness, for Medium to Large 5
4
2 Breed Dogs 2
3 Nordic Naturals- Nordic Berries 3 Gram Gummy Berries 120 Count 3

4 Nordic Naturals Proomega 1000 mg Softgels, Lemon, 180 Count 8
5 Nordic Naturals - Omega-3 Pet Soft Gels, Promotes Optimal Pet Health and Wellness 10

Nordic Naturals - Prenatal DHA, Supports Brain Development in Babies During Pregnancy and Lactation, 180 1
6 Soft Gels 1
7 Nordic Naturals - Ultimate Omega-D3, Supports Healthy Bones and Immunity, 120 Soft Gels 13
8
Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Strawberry 8 Ounces by Nordic 15
8 Naturals 3
9 Nordic Naturals - Ultimate Omega Junior, Support for a Healthy Heart, 90 Soft Gels 0
10 Nordic Naturals - Omega-3, Cognition, Heart Health, and Immune Support, 180 Soft Gels 6
3
11 Nordic Naturals - Pet CLO, Promotes Optimal Pet Health and Wellness 9
0
12 Nordic Naturals - Baby's DHA, Supports Brain and Visual Development, 2 Ounces 1
13 Nordic Naturals DHA Infant Liquid, 2oz by Nordic Naturals 18

14 Nordic Naturals, Nordic Omega-3 Gummies, Tangerine Treats, 120 Gummies - 2pc
15 Nordic Naturals - Nordic Berries, Multivitamin Treats for Adults and Kids, 200 Count (FFP)

16 Nordic Naturals - Nordic Omega-3 Gummies (Tangerine)3 gram- 120ct (Pack of 1)
17 Omega-3 Pet Liquid - 8 ounce

18 Nordic Naturals. Nordic Berries 200 Gummy. 9 Pack

19 Nordic Naturals - Algae Omega, Eye Health, Heart Health, and Optimal Wellness, 120 Soft Gels (FFP)

20 Nordic Naturals - Vitamin D3 Gummies, Healthy Bones, Mood, and Immune System Function, 120 Soft Gels

45

21 Nordic Naturals - Nordic Vitamin D3, Healthy Mood, Immune Function, Bone Health, 120 Soft Gels 9
22 Nordic Naturals, Baby's DHA, Vegetarian, 1 fl oz (30 ml) - 2pc 0
23 Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Orange 16 Ounces 8
24 Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 180 Soft Gels, 1000 mg 5
25 Nordic Naturals - Nordic Omega-3 Fishies, Supports Optimal Brain and Immune Function, 36 Count (FFP) 6
26 Nordic Naturals Omega-3 Pet -- 2 fl oz 1
27 Nordic Naturals CLO Lemon 180 Soft Gels 13
28 Nordic Naturals - Vitamin D3 Kids Gummies, Supports Healthy Bones and Immunity, 60 Count 5
29 Nordic Naturals ProOmega 2000 Lemon 60 Soft Gels 9
30 Nordic Naturals - Omega-3, Cognition, Heart Health, and Immune Support, 16 Ounce 2
31 Nordic Naturals, Nordic Berries, Multivitamin Treats, 120 Gummy Berries - 2pcs 0
32 Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function, 16 Ounces 7
33 Nordic Naturals CLO Pet Plain, 8-Ounce Glass Bottle 1
34 Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function, 8 Ounces (FFP) 2
35 ProEPA Lemon, 1000 mg, 180 Softgels by Nordic Naturals 2
36 Nordic Naturals - Vitamin C Gummies, Immune System Support for Adults and Kids ages 4+, 120 Soft Gels 7
37 Nordic Naturals Pro EPA, 1000 mg, 120 Count 7

Nordic Naturals - Complete Omega Junior, Promotes Brain, Bone, and Nervous and Immune System Health, 180 3
38 Soft Gels 9
39 Nordic Naturals ProDHA 1000, Strawberry, 120 softgels 4
40 Nordic Naturals ProOmega 2000 Lemon 120 Soft Gels 2
41 Nordic Naturals ProEPA Xtra Diet Supplements, 120 Count, Lemon 6
42 Nordic Naturals - Arctic-D CLO, Heart and Brain Health, and Optimal Wellness, Lemon 8 Ounces 0
43 Nordic Naturals Pro EPA 120 ct (2 Pack)
8
Nordic Naturals - Postnatal Omega-3, Formulated Specifically for New Moms to Support Optimal Wellness After 2
44 Birth, Lemon, 60 Soft Gels (FFP) 3
45 Nordic Naturals - Vitamin C Gummies, Immune System Support for Adults and Kids Ages 4+, 60 Soft Gels 3
46 Nordic Naturals Children's DHA 250 mg Chewables, Strawberry, 180 ct
47 Nordic Naturals - ProOmega-D Liquid w/Lemon 8 oz by Nordic Naturals 9

Nordic Naturals - Nordic Omega-3 Gummy Worms, Supports Optimal Brain and Immune Function, 30 Count
48 (FFP)

46

49 Nordic Naturals - Omega Woman, Evening Primrose Oil Blend, 120 Soft Gels (FFP) 1
8
50 Nordic Naturals - DHA Xtra, Healthy Brain and Nervous System Support, 60 Soft Gels (FFP) 3
51 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count 6
52 Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function, 360 Soft Gels (FFP) 5
53 Nordic Naturals - Ultimate Omega Mini, Support for a Healthy Heart, Strawberry, 60 Soft Gels 2
3
54 Nordic Natural Ultimate Omega 360 count - (2 pack of 180 per bottle) 2
0
55 Nordic Naturals - Ultimate Omega +CoQ10, Support for the Heart's Overall Energy Needs, 60 Count 8
56 Nordic Naturals Baby's Dha, Pack of 3, 6 oz Total 4
57 Nordic Naturals CLO Pet Plain, 8-Ounce, 0.88 Bottle 2
58 Nordic Naturals - Prenatal DHA - 180ct 10
59 Nordic Naturals - Nordic Omega-3 Jellies 36 Jellies by Nordic Pure 9
60 Nordic Naturals - DHA, Brain and Nervous System Support, 180 Soft Gels 9
61 Nordic Naturals - Ultimate Omega 2X, Supports Heart, Brain, and Immune Health, 60 Soft Gels (FFP) 1
5
62 Nordic Naturals - Vitamin D3 5000, Healthy Bones, Mood, and Immune System Function, 120 Soft Gels 8
2
63 Nordic Naturals: Nordic Berries Multivitamin, 120 gummies 3
64 Nordic Naturals - Omega LDL, With Red Yeast Rice & CoQ10, 60 Soft Gels (FFP) 4
65 Nordic Naturals - Nordic Flora Probiotic Daily, Uplifted Wellness and Immune Support, 60 Soft Gels (FFP)
3
66 Nordic Naturals - Omega Joint Xtra, With Glucosamine Sulfate & Type II Collagen, 90 Soft Gels
67 Nordic Naturals - ProEFA Liquid Lemon 8 oz 6
7
68 Nordic Naturals - ProDHA Eye 120gels,1000 mg 0
7
69 Nordic Naturals - Omega Vision, With Zeaxanthin & FloraGLO Lutein, 60 Soft Gels 5
Nordic Naturals - Baby's Vitamin D3 Drops, Healthy Bones and Immune System Function, and May Help Normal 4
11
70 Sleep, .37 Ounces
Nordic Naturals - Complete Omega-D3 Junior, Promotes Brain, Bone, and Nervous and Immune System health,

71 Junior 90 Soft Gels (FFP)
72 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count
73 Nordic Natural Babys DHA, Pack of 2, 4-ounces Total

74 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 60 Soft Gels (FFP)
75 Nordic Naturals - Omega-3 Fish Gels, Cognition, Heart Health, and Immune Support, 60 Soft Gels
76 Nordic Naturals - Baby's DHA Vegetarian, Supports Brain and Visual Development, 1 Ounce

77 Nordic Naturals - Ultimate Omega-D3 Sport, Supports Healthy Bones and Immunity, 60 Soft Gels (FFP)

47

78 ProOmega LDL 1000mg 180 Softgels 11
79 Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 120 Soft Gels 7
80 ProOmega Junior Strawberry 500mg 90 Softgels 4
81 ProEPA Lemon, 1000 mg, 180 Softgels 3
82 Nordic Naturals - Nordic GLA, For Healthy Skin and Joints, and Optimal Fat Metabolism, 4 Ounces 7
83 Nordic Naturals EPA Xtra, 60 Soft Gels, 1000 mg. 4
84 Nordic Naturals - Complete Omega Xtra, Optimal Support for Brain, Skin, Bones, and Joints, 60 Soft Gels (FFP) 4
85 Nordic Naturals ProEFA Lemon Flavor, 1000mg - 180 Soft Gels 1
86 Nordic Naturals ProEFA 1000 mg Soft-Gels, Lemon Flavor, 180 Count 0
87 Nordic Naturals DHA Junior 180 ct 4
88 Nordic Naturals - Daily Omega Kids, Brain and Visual Function, 30 Soft Gels 1
89 Nordic Naturals - Omega Curcumin, Promotes Cellular Health, 60 soft gels 13

Nordic Naturals - Prenatal DHA, Supports Brain Development in Babies During Pregnancy and Lactation, 2
90 Strawberry, 90 Soft Gels (FFP) 0
91 Nordic Naturals - Ultimate Omega Junior, Support for a Healthy Heart, 90 Soft Gels (FFP) 0
92 Nordic Naturals - Vitamin D3 Vegan, Healthy Bones, Mood, and Immune System Function, 1 Ounce (FFP) 0
93 Nordic Naturals - Ultimate Omega Fish Gels, Support for a Healthy Heart, 60 Soft Gels (FFP) 1
94 Nordic Naturals - ProEPA with Concentrated GLA- 60 Soft Gels 3
95 ProOmega-D Xtra 1000mg 60 Softgels 5
96 Nordic Naturals - Pro DHA EYE, 60 Soft Gels 9
97 Nordic Naturals - ProOmega 2000 120 Softgels 3
98 Nordic Naturals ProOmega CRP with Curcumin and L-Glutathione 90 Soft Gels 1
99 Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Lemon 8 Ounces (FFP) 5
100 Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 16 Ounces 2
101 Nordic Naturals - EPA, Clinically Shown to Support a Healthy Mood, 60 Soft Gels (FFP) 4
102 Nordic Naturals - Complete Omega-D3, Additional Bone, Mood, and Immune Support, 120 Soft Gels 2
103 ProOmega-D Xtra Lemon 8 Ounces 11
104 ProOmega Joint Xtra 90c by Nordic Naturals 1
105 Nordic Naturals Omega-3 Pet 180 Count Soft Gels - Double Pack 6
106 Nordic Naturals - Omega Boost Jr., Brain, Eye, and Immune Support, Paradise Punch 6 Ounces

48

107 ProOmega Blood Sugar 1000mg 60 Softgels 3
4
108 Nordic Naturals - DHA, Brain and Nervous System Support, 90 Soft Gels (FFP) 8
7
109 Nordic Naturals Ultimate Omega+coq10, 120 Count 3
110 Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function, 4 Ounces (FFP) 1
111 Nordic Naturals, Arctic Cod Liver Oil, 180 Softgels 4
112 Nordic Naturals ProOmega LDL 90 count, 1000 mg 12
11
113 Nordic Naturals - Nordic Omega-3 Gummy Fish, Supports Optimal Brain and Immune Function, 30 Count 3
114 Nordic Naturals - Ultimate Omega, Support for a Healthy Heart, 8 Ounces (FFP)
115 Nordic Naturals - Nordic CoQ10 Ubiquinol, Promotes Heart Health and Cellular Energy Production, 60 Soft Gels 2
116 Nordic Naturals - Daily DHA, Healthy Brain and Mood Support, 30 Soft Gels 11
3
Nordic Naturals - Nordic Berries Cherry Berry, Multivitamin Gummies for Adults + Kids Alike, 120 Gummy 4
117 Berries 4
118 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 8 Ounces (FFP) 1
119 Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 8 Ounces (FFP) 1
1
120 Nordic Naturals - Arctic Omega - Lemon 1000 Mg 90 Gels 1
4
121 Nordic Naturals - Omega Memory, Supports Optimal Brain Health, 60 Soft Gels 5
1
122 ProOmega-3.6.9 120 soft gels 1000mg 2
123 Nordic Naturals - Nordic Flora Probiotic Woman, the Ideal Probiotic Support for Women of All Ages, 60 soft gels 1
124 Nordic Naturals - Omega Blood Sugar, With Alpha-Lipoic Acid & Chromium, 60 Soft Gels (FFP) 0
1
125 Nordic Naturals - Omega ONE, Supports Heart and Brain Health, 30 Soft Gels
126 Nordic Naturals - DHA Infant - 2oz [Health and Beauty] 1
8
127 Nordic Naturals - Omega Boost - Tropical Mango - 6 fl oz - Liquid 7
128 Nordic Naturals Professional - ProDHA Strawberry Flavor 500 mg - 120 Softgels
129 Nordic Naturals Ultimate Omega Minis - 60 ct
130 Nordic Naturals Pro Omega 8 oz

131 Nordic Naturals - Vitamin D3 + K2 Gummies, 60 Gummies
132 Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 8 Ounces (FFP)

Nordic Naturals - Nordic Probiotic Sport, Support for Optimal Digestive Health, and Healthy Immunity, 60 Soft
133 Gels
134 Nordic Naturals ProOmega-D 120 Softgels, Lemon

135 Nordic Naturals, Algae Omega (715 mg Omega-3), 60 soft gels

49

136 Nordic Naturals Proomega-D Lemon 1000 Mg 120 Gels 2
2
137 Nordic Naturals - ProOmega - 60ct - 1000mg 1
6
138 Nordic Naturals Pro DHA 1000 - 60 soft gels. 9
139 Nordic Naturals - Nordic CoQ10 Ubiquinol Sport, 60 Soft Gels 2
140 Nordic Naturals - ProDHA Strawberry 1000 mg 120 softgels 1
1
141 Nordic Naturals Omega LDL, 1000mg, 60 Soft Gels 0

142 Nordic Naturals - Omega-3 Phospholipids, The Potent Alternative to Krill, 60 Soft Gels (FFP) 1
7
143 Nordic Naturals Omega-3 Lemon 180 Softgels - 2 Pack- 1000 mg
144 Nordic Naturals Baby DHA w/ Vitamin D3 - 2 oz - 2 pk

Nordic Naturals - Nordic Flora Probiotic Comfort, Broad Spectrum Probiotic Support for Food and Digestive
145 Sensitivities, 30 soft gels
146 Nordic Naturals - ProOmega Lemon 120 gels (Pack of 1)

50