NN eCommerce Proposal - Final

46 Nordic Naturals Children's DHA 250 mg Chewables, Strawberry, 180 ct x x x
x x
47 Nordic Naturals - ProOmega-D Liquid w/Lemon 8 oz by Nordic Naturals x x x
Nordic Naturals - Nordic Omega-3 Gummy Worms, Supports Optimal Brain and Immune
x x 53
48 Function, 30 Count (FFP) x x
49 Nordic Naturals - Omega Woman, Evening Primrose Oil Blend, 120 Soft Gels (FFP) x x
x x
Nordic Naturals - DHA Xtra, Healthy Brain and Nervous System Support, 60 Soft Gels
50 (FFP) x x
x
51 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count x
Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function, x

52 360 Soft Gels (FFP)
Nordic Naturals - Ultimate Omega Mini, Support for a Healthy Heart, Strawberry, 60 Soft

53 Gels
54 Nordic Natural Ultimate Omega 360 count - (2 pack of 180 per bottle)

Nordic Naturals - Ultimate Omega +CoQ10, Support for the Heart's Overall Energy Needs,
55 60 Count
56 Nordic Naturals Baby's Dha, Pack of 3, 6 oz Total

57 Nordic Naturals CLO Pet Plain, 8-Ounce, 0.88 Bottle

58 Nordic Naturals - Prenatal DHA - 180ct

59 Nordic Naturals - Nordic Omega-3 Jellies 36 Jellies by Nordic Pure

60 Nordic Naturals - DHA, Brain and Nervous System Support, 180 Soft Gels
Nordic Naturals - Ultimate Omega 2X, Supports Heart, Brain, and Immune Health, 60 Soft

61 Gels (FFP)
Nordic Naturals - Vitamin D3 5000, Healthy Bones, Mood, and Immune System Function,

62 120 Soft Gels

63 Nordic Naturals: Nordic Berries Multivitamin, 120 gummies

64 Nordic Naturals - Omega LDL, With Red Yeast Rice & CoQ10, 60 Soft Gels (FFP)
Nordic Naturals - Nordic Flora Probiotic Daily, Uplifted Wellness and Immune Support, 60

65 Soft Gels (FFP)
Nordic Naturals - Omega Joint Xtra, With Glucosamine Sulfate & Type II Collagen, 90 Soft

66 Gels

67 Nordic Naturals - ProEFA Liquid Lemon 8 oz

68 Nordic Naturals - ProDHA Eye 120gels,1000 mg

69 Nordic Naturals - Omega Vision, With Zeaxanthin & FloraGLO Lutein, 60 Soft Gels
Nordic Naturals - Baby's Vitamin D3 Drops, Healthy Bones and Immune System Function,

70 and May Help Normal Sleep, .37 Ounces
71 Nordic Naturals - Complete Omega-D3 Junior, Promotes Brain, Bone, and Nervous and

Immune System health, Junior 90 Soft Gels (FFP) x x x
x
72 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count x x x
x
73 Nordic Natural Babys DHA, Pack of 2, 4-ounces Total x x x
x x x
74 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 60 Soft Gels (FFP) x x
Nordic Naturals - Omega-3 Fish Gels, Cognition, Heart Health, and Immune Support, 60 x
x
75 Soft Gels x
Nordic Naturals - Baby's DHA Vegetarian, Supports Brain and Visual Development, 1 x 54
x
76 Ounce x
Nordic Naturals - Ultimate Omega-D3 Sport, Supports Healthy Bones and Immunity, 60 x
x
77 Soft Gels (FFP)
78 ProOmega LDL 1000mg 180 Softgels

79 Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 120 Soft Gels

80 ProOmega Junior Strawberry 500mg 90 Softgels

81 ProEPA Lemon, 1000 mg, 180 Softgels
Nordic Naturals - Nordic GLA, For Healthy Skin and Joints, and Optimal Fat Metabolism, 4

82 Ounces
83 Nordic Naturals EPA Xtra, 60 Soft Gels, 1000 mg.

Nordic Naturals - Complete Omega Xtra, Optimal Support for Brain, Skin, Bones, and
84 Joints, 60 Soft Gels (FFP)
85 Nordic Naturals ProEFA Lemon Flavor, 1000mg - 180 Soft Gels

86 Nordic Naturals ProEFA 1000 mg Soft-Gels, Lemon Flavor, 180 Count

87 Nordic Naturals DHA Junior 180 ct

88 Nordic Naturals - Daily Omega Kids, Brain and Visual Function, 30 Soft Gels

89 Nordic Naturals - Omega Curcumin, Promotes Cellular Health, 60 soft gels
Nordic Naturals - Prenatal DHA, Supports Brain Development in Babies During Pregnancy

90 and Lactation, Strawberry, 90 Soft Gels (FFP)
91 Nordic Naturals - Ultimate Omega Junior, Support for a Healthy Heart, 90 Soft Gels (FFP)

Nordic Naturals - Vitamin D3 Vegan, Healthy Bones, Mood, and Immune System Function,
92 1 Ounce (FFP)

Nordic Naturals - Ultimate Omega Fish Gels, Support for a Healthy Heart, 60 Soft Gels
93 (FFP)
94 Nordic Naturals - ProEPA with Concentrated GLA- 60 Soft Gels

95 ProOmega-D Xtra 1000mg 60 Softgels

96 Nordic Naturals - Pro DHA EYE, 60 Soft Gels

97 Nordic Naturals - ProOmega 2000 120 Softgels x x x
x
98 Nordic Naturals ProOmega CRP with Curcumin and L-Glutathione 90 Soft Gels x x x
Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Lemon 8 x x x
x x
99 Ounces (FFP) x
Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 16 x x 55
x x
100 Ounces x
x
101 Nordic Naturals - EPA, Clinically Shown to Support a Healthy Mood, 60 Soft Gels (FFP) x
Nordic Naturals - Complete Omega-D3, Additional Bone, Mood, and Immune Support, 120 x

102 Soft Gels
103 ProOmega-D Xtra Lemon 8 Ounces

104 ProOmega Joint Xtra 90c by Nordic Naturals

105 Nordic Naturals Omega-3 Pet 180 Count Soft Gels - Double Pack
Nordic Naturals - Omega Boost Jr., Brain, Eye, and Immune Support, Paradise Punch 6

106 Ounces

107 ProOmega Blood Sugar 1000mg 60 Softgels

108 Nordic Naturals - DHA, Brain and Nervous System Support, 90 Soft Gels (FFP)

109 Nordic Naturals Ultimate Omega+coq10, 120 Count
Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune Function,

110 4 Ounces (FFP)
111 Nordic Naturals, Arctic Cod Liver Oil, 180 Softgels

112 Nordic Naturals ProOmega LDL 90 count, 1000 mg
Nordic Naturals - Nordic Omega-3 Gummy Fish, Supports Optimal Brain and Immune

113 Function, 30 Count
114 Nordic Naturals - Ultimate Omega, Support for a Healthy Heart, 8 Ounces (FFP)

Nordic Naturals - Nordic CoQ10 Ubiquinol, Promotes Heart Health and Cellular Energy
115 Production, 60 Soft Gels

116 Nordic Naturals - Daily DHA, Healthy Brain and Mood Support, 30 Soft Gels
Nordic Naturals - Nordic Berries Cherry Berry, Multivitamin Gummies for Adults + Kids

117 Alike, 120 Gummy Berries
118 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 8 Ounces (FFP)

Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 8 Ounces
119 (FFP)

120 Nordic Naturals - Arctic Omega - Lemon 1000 Mg 90 Gels

121 Nordic Naturals - Omega Memory, Supports Optimal Brain Health, 60 Soft Gels

122 ProOmega-3.6.9 120 soft gels 1000mg

Nordic Naturals - Nordic Flora Probiotic Woman, the Ideal Probiotic Support for Women x x x
123 of All Ages, 60 soft gels x x x
x
Nordic Naturals - Omega Blood Sugar, With Alpha-Lipoic Acid & Chromium, 60 Soft Gels x x x
124 (FFP) x
125 Nordic Naturals - Omega ONE, Supports Heart and Brain Health, 30 Soft Gels x x x
x
126 Nordic Naturals - DHA Infant - 2oz [Health and Beauty] x x 56

127 Nordic Naturals - Omega Boost - Tropical Mango - 6 fl oz - Liquid

128 Nordic Naturals Professional - ProDHA Strawberry Flavor 500 mg - 120 Softgels

129 Nordic Naturals Ultimate Omega Minis - 60 ct

130 Nordic Naturals Pro Omega 8 oz

131 Nordic Naturals - Vitamin D3 + K2 Gummies, 60 Gummies
Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 8

132 Ounces (FFP)
Nordic Naturals - Nordic Probiotic Sport, Support for Optimal Digestive Health, and

133 Healthy Immunity, 60 Soft Gels
134 Nordic Naturals ProOmega-D 120 Softgels, Lemon
135 Nordic Naturals, Algae Omega (715 mg Omega-3), 60 soft gels

136 Nordic Naturals Proomega-D Lemon 1000 Mg 120 Gels

137 Nordic Naturals - ProOmega - 60ct - 1000mg

138 Nordic Naturals Pro DHA 1000 - 60 soft gels.

139 Nordic Naturals - Nordic CoQ10 Ubiquinol Sport, 60 Soft Gels

140 Nordic Naturals - ProDHA Strawberry 1000 mg 120 softgels

141 Nordic Naturals Omega LDL, 1000mg, 60 Soft Gels
Nordic Naturals - Omega-3 Phospholipids, The Potent Alternative to Krill, 60 Soft Gels

142 (FFP)
143 Nordic Naturals Omega-3 Lemon 180 Softgels - 2 Pack- 1000 mg
144 Nordic Naturals Baby DHA w/ Vitamin D3 - 2 oz - 2 pk

Nordic Naturals - Nordic Flora Probiotic Comfort, Broad Spectrum Probiotic Support for
145 Food and Digestive Sensitivities, 30 soft gels
146 Nordic Naturals - ProOmega Lemon 120 gels (Pack of 1)

4. NewEgg/AliExpress/Wish

# Product Name NN Product Sold Here NN Product Sold Here NN Product Sold Here
x x x
1 Nordic Naturals - Ultimate Omega, Support for a Healthy Heart, 180 Soft Gels 1000 mg
Nordic Naturals Omega-3 Pet Oil Supplement, Promotes Optimal Pet Health and x x 57
x
2 Wellness, for Medium to Large Breed Dogs x x
3 Nordic Naturals- Nordic Berries 3 Gram Gummy Berries 120 Count
x
4 Nordic Naturals Proomega 1000 mg Softgels, Lemon, 180 Count
x
5 Nordic Naturals - Omega-3 Pet Soft Gels, Promotes Optimal Pet Health and Wellness x
Nordic Naturals - Prenatal DHA, Supports Brain Development in Babies During

6 Pregnancy and Lactation, 180 Soft Gels
Nordic Naturals - Ultimate Omega-D3, Supports Healthy Bones and Immunity, 120 Soft

7 Gels
Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Strawberry

8 8 Ounces by Nordic Naturals
9 Nordic Naturals - Ultimate Omega Junior, Support for a Healthy Heart, 90 Soft Gels

10 Nordic Naturals - Omega-3, Cognition, Heart Health, and Immune Support, 180 Soft Gels

11 Nordic Naturals - Pet CLO, Promotes Optimal Pet Health and Wellness

12 Nordic Naturals - Baby's DHA, Supports Brain and Visual Development, 2 Ounces

13 Nordic Naturals DHA Infant Liquid, 2oz by Nordic Naturals

14 Nordic Naturals, Nordic Omega-3 Gummies, Tangerine Treats, 120 Gummies - 2pc
Nordic Naturals - Nordic Berries, Multivitamin Treats for Adults and Kids, 200 Count

15 (FFP)

16 Nordic Naturals - Nordic Omega-3 Gummies (Tangerine)3 gram- 120ct (Pack of 1)

17 Omega-3 Pet Liquid - 8 ounce

18 Nordic Naturals. Nordic Berries 200 Gummy. 9 Pack
Nordic Naturals - Algae Omega, Eye Health, Heart Health, and Optimal Wellness, 120 Soft

19 Gels (FFP)

Nordic Naturals - Vitamin D3 Gummies, Healthy Bones, Mood, and Immune System x x
20 Function, 120 Soft Gels x
x
Nordic Naturals - Nordic Vitamin D3, Healthy Mood, Immune Function, Bone Health, 120 x 58
21 Soft Gels x

22 Nordic Naturals, Baby's DHA, Vegetarian, 1 fl oz (30 ml) - 2pc x
Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Orange 16
x
23 Ounces
Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 180 x
x
24 Soft Gels, 1000 mg x
Nordic Naturals - Nordic Omega-3 Fishies, Supports Optimal Brain and Immune x

25 Function, 36 Count (FFP)

26 Nordic Naturals Omega-3 Pet -- 2 fl oz

27 Nordic Naturals CLO Lemon 180 Soft Gels
Nordic Naturals - Vitamin D3 Kids Gummies, Supports Healthy Bones and Immunity, 60

28 Count

29 Nordic Naturals ProOmega 2000 Lemon 60 Soft Gels

30 Nordic Naturals - Omega-3, Cognition, Heart Health, and Immune Support, 16 Ounce

31 Nordic Naturals, Nordic Berries, Multivitamin Treats, 120 Gummy Berries - 2pcs
Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune

32 Function, 16 Ounces

33 Nordic Naturals CLO Pet Plain, 8-Ounce Glass Bottle
Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune

34 Function, 8 Ounces (FFP)

35 ProEPA Lemon, 1000 mg, 180 Softgels by Nordic Naturals
Nordic Naturals - Vitamin C Gummies, Immune System Support for Adults and Kids ages

36 4+, 120 Soft Gels

37 Nordic Naturals Pro EPA, 1000 mg, 120 Count
Nordic Naturals - Complete Omega Junior, Promotes Brain, Bone, and Nervous and

38 Immune System Health, 180 Soft Gels

39 Nordic Naturals ProDHA 1000, Strawberry, 120 softgels

40 Nordic Naturals ProOmega 2000 Lemon 120 Soft Gels

41 Nordic Naturals ProEPA Xtra Diet Supplements, 120 Count, Lemon
Nordic Naturals - Arctic-D CLO, Heart and Brain Health, and Optimal Wellness, Lemon 8

42 Ounces

43 Nordic Naturals Pro EPA 120 ct (2 Pack)
Nordic Naturals - Postnatal Omega-3, Formulated Specifically for New Moms to Support

44 Optimal Wellness After Birth, Lemon, 60 Soft Gels (FFP)

Nordic Naturals - Vitamin C Gummies, Immune System Support for Adults and Kids Ages x x
45 4+, 60 Soft Gels x x
46 Nordic Naturals Children's DHA 250 mg Chewables, Strawberry, 180 ct
x x
47 Nordic Naturals - ProOmega-D Liquid w/Lemon 8 oz by Nordic Naturals
Nordic Naturals - Nordic Omega-3 Gummy Worms, Supports Optimal Brain and Immune 59

48 Function, 30 Count (FFP)

49 Nordic Naturals - Omega Woman, Evening Primrose Oil Blend, 120 Soft Gels (FFP)
Nordic Naturals - DHA Xtra, Healthy Brain and Nervous System Support, 60 Soft Gels

50 (FFP)
51 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count

Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune
52 Function, 360 Soft Gels (FFP)

Nordic Naturals - Ultimate Omega Mini, Support for a Healthy Heart, Strawberry, 60 Soft
53 Gels

54 Nordic Natural Ultimate Omega 360 count - (2 pack of 180 per bottle)
Nordic Naturals - Ultimate Omega +CoQ10, Support for the Heart's Overall Energy

55 Needs, 60 Count
56 Nordic Naturals Baby's Dha, Pack of 3, 6 oz Total

57 Nordic Naturals CLO Pet Plain, 8-Ounce, 0.88 Bottle

58 Nordic Naturals - Prenatal DHA - 180ct

59 Nordic Naturals - Nordic Omega-3 Jellies 36 Jellies by Nordic Pure

60 Nordic Naturals - DHA, Brain and Nervous System Support, 180 Soft Gels
Nordic Naturals - Ultimate Omega 2X, Supports Heart, Brain, and Immune Health, 60 Soft

61 Gels (FFP)
Nordic Naturals - Vitamin D3 5000, Healthy Bones, Mood, and Immune System Function,

62 120 Soft Gels
63 Nordic Naturals: Nordic Berries Multivitamin, 120 gummies

64 Nordic Naturals - Omega LDL, With Red Yeast Rice & CoQ10, 60 Soft Gels (FFP)
Nordic Naturals - Nordic Flora Probiotic Daily, Uplifted Wellness and Immune Support,

65 60 Soft Gels (FFP)
Nordic Naturals - Omega Joint Xtra, With Glucosamine Sulfate & Type II Collagen, 90 Soft

66 Gels
67 Nordic Naturals - ProEFA Liquid Lemon 8 oz

68 Nordic Naturals - ProDHA Eye 120gels,1000 mg

69 Nordic Naturals - Omega Vision, With Zeaxanthin & FloraGLO Lutein, 60 Soft Gels

70 Nordic Naturals - Baby's Vitamin D3 Drops, Healthy Bones and Immune System

Function, and May Help Normal Sleep, .37 Ounces x x

Nordic Naturals - Complete Omega-D3 Junior, Promotes Brain, Bone, and Nervous and x 60
71 Immune System health, Junior 90 Soft Gels (FFP) x
72 Nordic Naturals - Probiotic Gummies KIDS, for Overall Digestive Health, 60 count x
x
73 Nordic Natural Babys DHA, Pack of 2, 4-ounces Total
x
74 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 60 Soft Gels (FFP)
Nordic Naturals - Omega-3 Fish Gels, Cognition, Heart Health, and Immune Support, 60

75 Soft Gels
Nordic Naturals - Baby's DHA Vegetarian, Supports Brain and Visual Development, 1

76 Ounce
Nordic Naturals - Ultimate Omega-D3 Sport, Supports Healthy Bones and Immunity, 60

77 Soft Gels (FFP)
78 ProOmega LDL 1000mg 180 Softgels

79 Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 120 Soft Gels

80 ProOmega Junior Strawberry 500mg 90 Softgels

81 ProEPA Lemon, 1000 mg, 180 Softgels
Nordic Naturals - Nordic GLA, For Healthy Skin and Joints, and Optimal Fat Metabolism,

82 4 Ounces
83 Nordic Naturals EPA Xtra, 60 Soft Gels, 1000 mg.

Nordic Naturals - Complete Omega Xtra, Optimal Support for Brain, Skin, Bones, and
84 Joints, 60 Soft Gels (FFP)
85 Nordic Naturals ProEFA Lemon Flavor, 1000mg - 180 Soft Gels

86 Nordic Naturals ProEFA 1000 mg Soft-Gels, Lemon Flavor, 180 Count

87 Nordic Naturals DHA Junior 180 ct

88 Nordic Naturals - Daily Omega Kids, Brain and Visual Function, 30 Soft Gels

89 Nordic Naturals - Omega Curcumin, Promotes Cellular Health, 60 soft gels
Nordic Naturals - Prenatal DHA, Supports Brain Development in Babies During

90 Pregnancy and Lactation, Strawberry, 90 Soft Gels (FFP)
91 Nordic Naturals - Ultimate Omega Junior, Support for a Healthy Heart, 90 Soft Gels (FFP)

Nordic Naturals - Vitamin D3 Vegan, Healthy Bones, Mood, and Immune System
92 Function, 1 Ounce (FFP)

Nordic Naturals - Ultimate Omega Fish Gels, Support for a Healthy Heart, 60 Soft Gels
93 (FFP)

94 Nordic Naturals - ProEPA with Concentrated GLA- 60 Soft Gels

95 ProOmega-D Xtra 1000mg 60 Softgels

96 Nordic Naturals - Pro DHA EYE, 60 Soft Gels x x

97 Nordic Naturals - ProOmega 2000 120 Softgels x x
x
98 Nordic Naturals ProOmega CRP with Curcumin and L-Glutathione 90 Soft Gels x 61
Nordic Naturals - Arctic CLO, Heart and Brain Health, and Optimal Wellness, Lemon 8

99 Ounces (FFP)
Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 16

100 Ounces

101 Nordic Naturals - EPA, Clinically Shown to Support a Healthy Mood, 60 Soft Gels (FFP)
Nordic Naturals - Complete Omega-D3, Additional Bone, Mood, and Immune Support,

102 120 Soft Gels
103 ProOmega-D Xtra Lemon 8 Ounces

104 ProOmega Joint Xtra 90c by Nordic Naturals

105 Nordic Naturals Omega-3 Pet 180 Count Soft Gels - Double Pack
Nordic Naturals - Omega Boost Jr., Brain, Eye, and Immune Support, Paradise Punch 6

106 Ounces
107 ProOmega Blood Sugar 1000mg 60 Softgels

108 Nordic Naturals - DHA, Brain and Nervous System Support, 90 Soft Gels (FFP)

109 Nordic Naturals Ultimate Omega+coq10, 120 Count
Nordic Naturals - Children's DHA, Healthy Cognitive Development and Immune

110 Function, 4 Ounces (FFP)
111 Nordic Naturals, Arctic Cod Liver Oil, 180 Softgels

112 Nordic Naturals ProOmega LDL 90 count, 1000 mg
Nordic Naturals - Nordic Omega-3 Gummy Fish, Supports Optimal Brain and Immune

113 Function, 30 Count
114 Nordic Naturals - Ultimate Omega, Support for a Healthy Heart, 8 Ounces (FFP)

Nordic Naturals - Nordic CoQ10 Ubiquinol, Promotes Heart Health and Cellular Energy
115 Production, 60 Soft Gels

116 Nordic Naturals - Daily DHA, Healthy Brain and Mood Support, 30 Soft Gels
Nordic Naturals - Nordic Berries Cherry Berry, Multivitamin Gummies for Adults + Kids

117 Alike, 120 Gummy Berries
118 Nordic Naturals - Ultimate Omega Xtra, Support for a Healthy Heart, 8 Ounces (FFP)

Nordic Naturals - Omega-3D, Cognition, Immune, and Added Bone Support, 8 Ounces
119 (FFP)

120 Nordic Naturals - Arctic Omega - Lemon 1000 Mg 90 Gels

121 Nordic Naturals - Omega Memory, Supports Optimal Brain Health, 60 Soft Gels

122 ProOmega-3.6.9 120 soft gels 1000mg
Nordic Naturals - Nordic Flora Probiotic Woman, the Ideal Probiotic Support for Women

123 of All Ages, 60 soft gels
Nordic Naturals - Omega Blood Sugar, With Alpha-Lipoic Acid & Chromium, 60 Soft Gels

124 (FFP)
125 Nordic Naturals - Omega ONE, Supports Heart and Brain Health, 30 Soft Gels

126 Nordic Naturals - DHA Infant - 2oz [Health and Beauty]

127 Nordic Naturals - Omega Boost - Tropical Mango - 6 fl oz - Liquid

128 Nordic Naturals Professional - ProDHA Strawberry Flavor 500 mg - 120 Softgels

129 Nordic Naturals Ultimate Omega Minis - 60 ct

130 Nordic Naturals Pro Omega 8 oz

131 Nordic Naturals - Vitamin D3 + K2 Gummies, 60 Gummies
Nordic Naturals - Complete Omega, Supports Healthy Skin, Joints, and Cognition, 8

132 Ounces (FFP)
Nordic Naturals - Nordic Probiotic Sport, Support for Optimal Digestive Health, and

133 Healthy Immunity, 60 Soft Gels
134 Nordic Naturals ProOmega-D 120 Softgels, Lemon
135 Nordic Naturals, Algae Omega (715 mg Omega-3), 60 soft gels

136 Nordic Naturals Proomega-D Lemon 1000 Mg 120 Gels

137 Nordic Naturals - ProOmega - 60ct - 1000mg

138 Nordic Naturals Pro DHA 1000 - 60 soft gels.

139 Nordic Naturals - Nordic CoQ10 Ubiquinol Sport, 60 Soft Gels

140 Nordic Naturals - ProDHA Strawberry 1000 mg 120 softgels

141 Nordic Naturals Omega LDL, 1000mg, 60 Soft Gels
Nordic Naturals - Omega-3 Phospholipids, The Potent Alternative to Krill, 60 Soft Gels

142 (FFP)
143 Nordic Naturals Omega-3 Lemon 180 Softgels - 2 Pack- 1000 mg
144 Nordic Naturals Baby DHA w/ Vitamin D3 - 2 oz - 2 pk

Nordic Naturals - Nordic Flora Probiotic Comfort, Broad Spectrum Probiotic Support for
145 Food and Digestive Sensitivities, 30 soft gels
146 Nordic Naturals - ProOmega Lemon 120 gels (Pack of 1)

62

5. Other
Sites that don’t sell Nordic Naturals, but Do sell similar products / competitors’ products:

XI. Resources

63

The Ever-Evolving E-Commerce
Consumer Journey

Looking for a snapshot of the common path to online purchase? It
doesn’t exist. Today’s continually-evolving e-commerce consumer
journey is less of a path — and more of a maze. Each consumer path
is unique and uncertain, which means today’s e-commerce seller

must maintain a strong presence at every twist and turn.

TODAY'S CONSUMERS RELY ON NUMEROUS
CHANNELS TO FIND PRODUCTS

55% 28% 167
MILLION
start product searches on start with
are active on eBay
42% 55%

of Amazon members shop at look for products on

THEY DO A LOT OF RESEARCH...

79% look for free return shipping
81% conduct online research before

making big purchases

71 % use online shopping carts to evaluate
shipping fees and return policies
84 % trust online reviews as much as
personal recommendations

...AND COMPARISON SHOPPING

46% 69%

WEBROOM S3a0le%
(research products online
SHOWROOM
before buying in-store) (evaluate products in-store

before buying online)

MOST OF ALL, THEY GO MOBILE

76 noefapreboypbleuswinheossdvoisait

% smartphone search for

within a day

28% of those searches 3XMobile is faster than
result in purchases e-commerce
growing

BUT ARE BRANDS AND RETAILERS KEEPING PACE?

8%E-commerce sales of total retail 59% of e-commerce website
account for sales in the U.S. visits are on mobile devices
Those sessions account for 38% of revenue

Have your strategies evolved alongside today’s GET EBOOK
complicated consumer journey?

Learn more about the modern consumer and the many ways you can reach
them in our latest eBook: The Evolving E-Commerce Consumer Journey.

SOURCES:
www.bloomreach.com/amazon
www.kpcb.com/blog/2016-internet-trends-report
www.statista.com/statistics/242235/number-of-ebays-total-active-users
www.chicagotribune.com/business/ct-walmart-amazon-online-shopping-20161007-story.html
www.baymard.com/lists/cart-abandonment-rate
www.marketwatch.com/story/ecommerce-returns-to-eclipse-30-this-holiday-season----trueships-white-paper-offers-statistics-solution-for-retailers-2015-09-02
www.adweek.com/digital/81-shoppers-conduct-online-research-making-purchase-infographic
www.brightlocal.com/learn/local-consumer-review-survey
www.businessinsider.com/reverse-showrooming-bricks-and-mortar-retailers-fight-back-2-2014-2
www.thinkwithgoogle.com/infographics/mobile-search-trends-consumers-to-stores.html
www.searchenginejournal.com/google-product-listing-ads-see-dramatic-increase-click-rates/68089
www.smartinsights.com/ecommerce/ecommerce-strategy/37-indispensable-ecommerce-stats-to-inform-your-2017-strategy

Connect and optimize the world’s commerce 866.264.8594
www.channeladvisor.com
Copyright 2017 ChannelAdvisor Corporation. All rights reserved.
64

CHANNELADVISOR WHITE PAPER

Brands and Retailers:
What’s Your Current
Relationship Status?

65

Brands and Retailers: What’s Your Current Relationship Status? 2

Branded manufacturers, do you sometimes feel like you’re adrift in the rising tide of e-commerce — unsure of which direction to chart
your course?

Retailers have adapted to e-commerce at this point, by and large, and most sell their products online.

But for brands, it’s different. They’re all over the map. Each brand has different needs and different circumstances that dictate whether
the brand should sell directly to consumers, whether it needs to adjust its relationship with its authorized retailers — or both. Long
story short: The transition to e-commerce for brands has been complicated.

The good news is that you’re not alone. Over the years, our team at ChannelAdvisor has worked with hundreds of brands at a strategic
level, and we’ve helped those brands navigate the tricky relationships that arise between them and their retailers. In this white paper,
we’ll break down what we’ve learned and help you understand:

• The right questions to ask yourself about your brand
• Why brands go directto consumers
• The risk of selling direct to consumers
• Ways to create a blended strategy between a traditional and a direct-to-consumer distribution model
• How creating a joint proposition between brands and retailers can help mitigate channel conflict

ARE YOU ASKING THE RIGHT QUESTIONS?

The overwhelming changes in retail have put product manufacturers in a vulnerable position. E-commerce has broken down many
traditional barriers and, as a result, has led to increased competition. As a brand, you’re likely aware that, in general, loyalty from
retailers is on the decline.

As the wider market becomes more competitive, your retailers are probably asking themselves the following questions:

• Can I get a cheaper alternative?
• Could I make my own product?
• Will another brand pay more for that shelf space?

But there’s a bigger question that you need to ask:

Who’s your customer?

It may seem obvious, but it’s an important question to ask yourself. The answer may not be as obvious as you might expect. Asking
this question can illuminate how you actually think about your business. And often, the answers vary among individuals within the
same company.

Let’s look at a hypothetical situation:

A well-known baby care brand that manufactures strollers is asked,“Who is your customer?”

The marketing director answers first and says that their customer is the parent — the individual who would physically purchase the
product. Without the parent, no transaction would take place.

Brands and Retailers: What’s Your Current Relationship Status?

3

66

The second answer comes from the sales director, who says that the marketing director’s answer might be true if the company sold
strollers to consumers directly. However, they don’t sell directly to consumers. They sell to retailers, and the retailers sell to the parents.
Therefore, it’s the retailers who are their customers.

Finally, the product manager joins the debate, saying that the customer is the child. It’s the child that uses the product, and the
product is designed specifically for the child to receive the most comfort and safety.

So who’s right? They are three legitimate point of views. This particular situation illuminates the difference in perspective. They are all
correct. The “customer” may be the consumer. It may be the retailer. It may be the user. In reality, it’s probably a hybrid of all three.

Why Brands Go Direct

For many brands, selling directly to consumers is a necessity. And in many cases, it’s an insurance policy. In our experience, brands
aren’t looking to undercut their retail partners. Many of the brands that choose to go direct are looking to mitigate risk by ensuring that
if a customer wants to buy one of their products, they can — regardless of the commercial position of their retail channel at that time.

But aside from mitigating risk, there are several other reasons why brands are attracted to a direct-to-consumer channel. As a retailer,
you want to inform your customers, learn about your customers and connect with your customers.

Inform Your Customers
Your brand needs to be able to tell its story. Are your products “Handmade in Japan,” “Designed in California” or featuring “the most
cutting edge technology”? The customer needs to understand your products clearly and why they should be purchasing from you. If
you don’t communicate the value of your brand, it’s hard to expect a customer to make an informed decision about why they should
buy a product from you versus your competition.

Learn About Your Customers
Everyone hears the term Big Data a lot. With today’s technology, we now have access to more data than ever before. If used correctly,
this data can be hugely beneficial to companies of all shapes and sizes. But too often, the most critical data about your products
— consumer behavior and demographics — is held by someone else. If you don’t have direct access to information about customer
behavior, it’s difficult to adapt your products and marketing to suit your customers’ needs.

Connect with Your Customers
Product feedback has always been a crucial ingredient in product development. While feedback used to take place prior to a
product’s release, it’s now being done in real time, and not all the information gets back to the brand. Building a community around
a product is a perfect way to generate loyalty and repeat purchases. But it can be hard to connect with customers unless you’re the
company that sold the product and had the interaction.

The Risk of Selling Direct

Here’s the tricky truth: Selling directly to consumers reduces a brand’s long-term risks that come with relying solely on specific
retailers. However, selling direct — and bypassing those retailers — also increases the risk of strained relationships with those
partners.

What brands run into is a seeming conflict of interest between themselves and their retailers.

After all, if the brand starts to remove the need for the retailer, the retailer is going to think that it will soon be cut out of the equation
entirely. This will only escalate the possibility of the brand losing its established retail network. Retailers might start jumping ship
and drop that brand’s products. While the brand could potentially focus its efforts on new consumer relationships, a solid direct-to-
consumer business is likely to take time. The brand wouldn’t be able to afford the immediate loss of revenue that would be created by
the loss of its established retail relationships.

Brands and Retailers: What’s Your Current Relationship Status?
4

67

It also goes without saying that losing the retail network isn’t in the best interest of consumers, as it would limit the places they could
buy the product.

“Channel conflict” is often cited as the key reason brands don’t want to sell directly to their consumers, regardless of whether a new
direct channel could offer value or convenience to the customer.

It doesn’t have to be that way. There are solutions that can ultimately provide joint value to the brand, to the retailers and to the
consumers.

It just takes cooperation.

The Joint Proposition

The worst thing that can come between a brand and a retailer is an awkward silence. Like any good relationship, a healthy partnership
between a brand and a retailer is all about communication, communication and communication.

But how can a brand create a joint proposition that keeps both parties happy and the customer still at the heart of the strategy?

Here are some proven strategies to discuss with your retailers so that you’re cultivating an amicable relationship, as well as an optimal
customer journey.

• Provide more options for the shopper: Brands should make it easier for shoppers to become customers. If a shopper reaches
the point in their buyer journey when they want to buy a product, a brand could provide the customer with the option to buy either
directly from you or from an approved retailer through a “Where to Buy” option. This way, the retailer has as much opportunity to
capture the customer as the brand does. And for the customer, the whole process can happen in one or two clicks.

• Showcase the value of your retailer: As part of the purchase path, provide information to the user about what value the retailer
brings. This could be something like next-day delivery, an extended warranty or even the simple fact that the retailer has been in
business since 1937. Every retailer will have a key differentiator and should be more than willing to provide this to you. If they can’t,
then question what value they bring to the customer.

• Focus on a product-level deployment: You can focus your e-commerce efforts on a specific product, rather than your full product
line. This means that you shouldn’t use your homepage to create offers like discounts, deals or bundles. It’s only after customers
reach a specific product page that they see such benefits or even get an option to progress to purchasing. This strategy helps level
the playing field between you and your retailers.

• Test your direct strategies on specialty products: It can be hard for a retailer to stock all of a brand’s products. In many cases,
the margins simply aren’t there when dealing with complex, low-cost products. These low-margin products could be as simple as
a printer, a cartridge or a cable that connects two products. They could be a line of screws. Or shoestrings. Whatever the product
may be, a retailer just might not want to bother with it. Brands should consider focusing their direct-to-consumer channels first on
the niche, specialty products that retailers don’t have the interest — or shelf space — to sell.

• Sell only a dedicated product line: As in the case of specialty products, it’s not realistic to expect retailers to stock every single
product that a brand creates. Often, a brand can actually create products that are so exclusive that it wouldn’t be feasible for any
retailer to physically hold them in stock. Some brands have implemented a direct model on a dedicated product line to ensure
they have a distribution model for those products. These products are designed only to be sold online and by the manufacturer.
Differentiating your product lines is a great way to ensure that the brand and retailer aren’t competing, especially on price.

• Syndicate marketing efforts: Whether it’s providing detailed product information or even product videos to your retailers, make
sure that any marketing effort you invest in is designed to work with the retailer as well as your direct-to-consumer channels. There
are many content syndication services that will manage this process for you. Regardless of how you collaborate on marketing
efforts, make sure that the customer still has the same experience.

Brands and Retailers: What’s Your Current Relationship Status? 5
•86S6h.a2r6e4.d8a5t9a4: As |you awpwpwro.cahcahnynoeluarddviisreorc.tc-otom-cons|umeinrfjoo@urncheayn, nyoeula’ldl vleisaorrn.caobmout how customers interact with and buy your

68

products, such as conversion rates, ideal price points, successful promotions and bundles. Try to think of a way to share this data
with your retail network. After all, if you move your conversion rate even by a fraction of a percentage, it will make a big difference to
your overall sales.
• Implement an SDA (Select Distribution Agreement): If you decide that, in addition to selling directly to the consumer, you
want to implement buy now buttons, ht en you may want to consider implementing an SDA. Essentially, an SDA means that rather
than having any retailer that sells you r product included in the Where to Buy solution, you permit only retailers that meet certain
criteria. This could mean that the retai lers leverage your marketing efforts on their website. Or perhaps those retailers meet certain
standards with their customer service (e.g., next-day delivery). This way, you can use your website to reward those retailers that
support your own brand values.

MAKE THE MOST OF E-COMMERCE

Selling direct doesn’t have to be a line in the sand for a brand’s online strategy. Brands shouldn’t have to choose one side or the other.
There are always tactics that can help mitigate any potential conflict before it happens.

Brands need to focus on inviting retailers to discuss potential problems with them and ultimately find out how meeting this customer
need could work in everyone’s best interest.

In the end, it’s all about communication. Because online retail presents an amazing opportunity for both brands and retailers to grow
their business, it’s best for all parties to work together to make the most of it.

If you want to have a quick conversation about your current online efforts, ChannelAdvisor Where to Buy or how we can help connect
your products to more consumers, give us a call at 866-264-8594 or email [email protected]. And for the latest e-commerce
news and tips delivered straight to your inbox, subscribe to ECOMmunicator, our monthly e-newsletter.

Copyright 2015 ChannelAdvisor Corporation. All rights reserved.

be seen.

69

ChannelAdvisor for Brands

For branded manufacturers, the rise of e-commerce has shaken up the traditional channels and presented new ways
to engage with consumers and drive sales. But many brands are still at the beginning of their journey as e-commerce
retailers. Many don’t yet have the capabilities to sell directly to their consumers, and many don’t want to risk upsetting their
authorized resellers or channel partners. So as a brand, what should you do?
Welcome to ChannelAdvisor for Brands.
With ChannelAdvisor for Brands, we’ve created the industry’s first holistic initiative to enable e-commerce success for
brands, harnessing the power of our industry-leading software and 14 years of e-commerce expertise.
We support brands at all stages of the online journey, from partnering with resellers to selling directly to consumers. Our
goal is to help you maximize sales opportunities for your products, whether it’s on your brand website, your preferred
retailers’ sites, third-party marketplaces or any other e-commerce channel.

PHASES OF A BRAND’S E-COMMERCE LIFECYCLE

In today’s e-commerce landscape, each brand faces its own set of obstacles. Some of your challenges may include:
• Turning your qualified website visitors into buyers of your products
• Understanding your consumers’ online behavior
• Reducing conflict with resellers when making your website transactional
• Helping your authorized channel partners grow their sales
The way we see it, most brands fall into at least one of the following phases in the e-commerce lifecycle. The first phase
consists of zero online commerce, while the final phase is a brand selling directly to consumers and being present on
every online channel it can. Most brands fall somewhere in between phases, or straddle more than one.

70

It won’t ever be cut and dry, but the five basic phases should give you a roadmap for the e-commerce journey.
Wherever you are in the e-commerce lifecycle, ChannelAdvisor for Brands can help.
Maybe you’re a small apparel brand without transactional capability on your website, but you work with a series of
authorized resellers and have a first-party, wholesale relationship with Amazon. You might be looking to incorporate
outbound links on your site that direct shoppers to buy from your preferred retailers. ChannelAdvisor for Brands can
help.
Or maybe you’re an established watch brand that has been experimenting with direct e-commerce for years. You
sell through your website and drive traffic through digital marketing channels, but you’ve never had the technology in
place to juggle your many listings across multiple marketplaces. ChannelAdvisor for Brands can help.
We provide tailored solutions and support that can help you maximize the opportunities for your products. At any
phase. Across hundreds of channels.

CHANNELADVISOR FOR BRANDS: SOLUTIONS

71

With ChannelAdvisor for Brands, you now have three ChannelAdvisor solutions to choose from.

ChannelAdvisor Where to Buy: Our newest solution allows you to drive the qualified buyers that visit your website to
your authorized retail partners. Then, you’re able to use this data to learn more about how consumers are discovering
and purchasing your products.

ChannelAdvisor Where to Buy can also add value even if you already offer transactions on your site. You can augment
your website and manage channel conflict with retail partners by giving consumers multiple purchase options.

ChannelAdvisor Marketplaces: Online marketplaces like eBay and Amazon are great channels for experimenting
with and expanding on your direct-to-consumer strategies. For example, many brands that have an existing first-
party, wholesale relationship with Amazon implement a hybrid Amazon strategy by selling directly on the third-party
marketplace as well. The hybrid approach increases your access to Amazon’s loyal consumers.

ChannelAdvisor Marketplaces offers a single integration point for your product data, allowing you to expand to many
marketplaces around the world and not lose track of your inventory data along the way.

ChannelAdvisor Digital Marketing: Once you’ve initiated a direct-to-consumer strategy, ChannelAdvisor Digital
Marketing helps you use Google AdWords, Product Listing Ads, comparison shopping engines, social and more to
ensure your direct-to-consumer channels have optimal global reach and that consumers are being directed to your
website.

NEXT STEPS

If you’re a brand looking to drive qualified traffic to your resellers, increase your e-commerce activities or expand your
presence online, there’s only one option. Though there might be many phases in your brand’s e-commerce evolution,
there’s still only one platform to best help you along the way.

If you have questions about ChannelAdvisor for Brands or want to learn more about how we can help you create more
online opportunities for your products, call us at 866-264-8594 or email [email protected].

Copyright 2015 ChannelAdvisor Corporation. All rights reserved.
866.264.8594 | www.channeladvisor.com | [email protected]

72

THE STATE OF THE AMAZON
MARKETPLACE 2017

73

INTRODUCTION © Feedvisor 2017 – The Algo-Commerce Company

If we could choose one word to describe the Amazon Marketplace, that 74
word would be dynamic.

Nothing on Amazon stays the same for long. As sellers know, what might
be in demand one week may not be in demand the next week. Trends and
prices can fluctuate wildly from one minute to the next. And today’s
Amazon is different than last year’s Amazon — and certainly the Amazon
of five years ago.

That’s why “The State of the Amazon Marketplace” is so essential. As part
of Feedvisor’s ongoing aim to provide online sellers with crucial data to help
their online businesses, we asked 1,600 Amazon merchants about their
selling habits, revenue, concerns, and plans for the future. Their answers
shed light not only on how sellers manage their businesses, but also
on how the Amazon marketplace is evolving as a whole.

You’ll find that in some cases, we chose to break down the data based
on sales volume. This provides a better picture of how small, mid-sized, and
large sellers differ in their approaches to their businesses.

The results of this survey are contained in this report, which we hope will
serve as an important resource to you as you grow your business.

Ohad Hagai

VP Marketing, Feedvisor

Numbers may have been rounded up to the nearest percent, and may not add up to 100%.
The State of the Amazon Marketplace 2017

AMAZON SELLERS ARE
LOCATED EVERYWHERE

In the United States, the South and the West regions tied for the highest The top state for Amazon sellers is California, where 13% of respondents
concentration of Amazon sellers, with each representing about a third are based. Other top locations include Florida, New York, and Texas.
of merchants.

US Seller Location by Region Seller Location by State

South 33% WA 0.2% ME 0.3%
West 33% 3% ND
Northeast MT
Midwest OR 0.1% 0.1% MN VT
Territories 0.3% 2% 1% WI
ID WY SD NY NH
0.4% 0.4% 0.1% 1% MI MA

2% CT

NE IA PA
0.1% 0.3%
NV IL IN OH 3%
2% KS MO
18% UT CO 0.6% 1% 3% 0.9% 2%
15% CA 1% 2%
OK AR wv
0.5% 0.4% 0.3% VA
KY 2%

AZ 0.9% NC
2% NM
TN 2%
0.4%
1% SC

MS AL GA 0.9%

0.3% 1% 2%

TX LA FL 8%
0.3%

The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

75

NEARLY HALF OF SELLERS ARE NEW TO AMAZON MOST AMAZON BUSINESSES HAVEFEWEMPLOYEES

Amazon’s growth and popularity has increased exponentially in recent It doesn’t take a lot of people to run an Amazon business. Our survey found
years, which is reflected in the significant number of sellers who are relatively that 84% of Amazon businesses employ just one to five employees. This
new to the marketplace. Over half of respondents indicated that they’ve been is not surprising, considering that many Amazon businesses use FBA, which
selling on Amazon for less than two years. The minority — only 18% — handles many of the logistics that hired employees normally would.
have been selling on Amazon for more than five years.
Only 2% of respondents reported being part of a business with more than
50 employees.

Time Selling on Amazon Number of Employees

More than 5 years 18% More than100 1%
Between 3 to 5 years
Between 1 to 2 years 25% 51-100 1%
29%
Less than 1 year 29% 11-50 7%

6-10 7%

1-5 84%

1 The State of the Amazon Marketplace2017 © Feedvisor 2017 – The Algo-Commerce Company

76

MOSTOFECOMMERCESALESARE THROUGHAMAZON

The vast majority of respondents’ eCommerce sales take place through
Amazon. Over 60% indicated that Amazon sales comprise over three-fifths of
their sales. What’s more, nearly 50% of our respondents sell almost
exclusively with Amazon, making up 80% to 100% of their sales.

Percentage of ECommerceRevenue
Coming from Amazon Sales

81%-100% 46%
61%-80%
41%-60% 14%
21%-40% 11%
1%-20% 9%

20%

2 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

77

EBAYISTHETOPSALESCHANNEL BESIDES AMAZON Percentage of Amazon Sellers Also
We asked Amazon merchants to specify which channels they sell on besides Selling on Other Channels
Amazon. About 65% of respondents indicated that they sell on eBay
in addition to Amazon, while two-fifths said that they sellon theirown website. 2%
Less than 10% each said that they sold on eCommerce channels such
asRakuten,Walmart,andJet. 3%
4%
3 The State of the Amazon Marketplace 2017
5%

5%

6%

8%

Brick & 9%
mortar store 10%
11%

other 16%
My own website
16%

39%

65%
© Feedvisor 2017 – The Algo-Commerce Company

78

In almost all cases, the highest-volume sellers are the most likely to sell of merchants with more than $2 million in annual revenue sell. This is more
on other channels. The contrast between sales volume levels is particularly than double the number of medium-sized sellers and over 1300% more
evident with regards to selling on Walmart, where over one-third than smaller merchants who sell on Walmart.

Percentage of Sales on Channels by Sellers’ Annual Sales Volume

80%

71%
70%

62%
60%

51%
50%

40% 40% 50%
36% 29% 30%

30%

20% 19% 19% 21% 18%
18% 9% 18% 13%
15%
10% 16% 11% 13% 6% 14%
2% 4%
10% 8% 7% 8% 9% 8%
3% 6% 3% 2% 1% 1%
3% 2% 5%
0% 1% 1%

Other
My own website
Brick & mortar store
Sales Below $250K Sales Between $250K—$2M Sales Abov

The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

79

SELLERSPLANTOEXPAND TO OTHER CHANNELS Other Channels Sellers Plan to Expand to in 2017
Survey respondents said that in 2017, they plan to expand to channels
including Shopify, eBay, Jet, and their own websites. Walmart was the 5%
leading channel, with nearly 30% of respondents planning to focus online
sales there. 6%

4 The State of the Amazon Marketplace 2017 Brick & 6%
mortare store 7%
8%

9%

other 9%
13%

14%

22%

23%

My own website 28%
29%

29%

© Feedvisor 2017 – The Algo-Commerce Company

80

NEARLY ONE-FIFTH SELL HOME AND KITCHEN MERCHANDISE Sellers’ Main Amazon Category
Amazon merchants sell all types of merchandise, but by far, Home & Kitchen
stands out as the category where sellers sell the most. Nearly one-fifth Home & Kitchen 18%
of respondents indicated that they sell in that category, followed by 11% 11%
of sellers who sell in the Books & Movies category. Books & Movies 10%
8%
5 The State of the Amazon Marketplace 2017 Toys & Games 8%
Health & 6%
5%
Personal Care 5%
Clothing & 4%
4%
Accessories 3%
Sports & 3%
Outdoors 2%
Other 2%
2%
Beauty 2%
2%
Electronics 1%
Grocery & 1% © Feedvisor 2017 – The Algo-Commerce Company

Gourmet Food
Arts, Crafts
& Sewing

Pet Supplies
Tools & Home
Improvement
Office Products

Cell Phones
& Accessories

Automotive

Jewelry
Patio, Lawn

& Garden
Baby Products

81

AMAZON BUSINESSREVENUE RANGES FROMTHOUSANDSTO NEARLY ONE-FIFTH OF
MILLIONS MERCHANTS SELL ONLYPRIVATE
LABEL ITEMS

We asked Amazon sellers to disclose their annual revenue.

Not surprisingly, the vast majority of Amazon merchants sell less than
$250K annually. In fact, the number of merchants in this category has grown, which is likely related to the many new small sellers who have joined the Amazon
Marketplace in the past year. Last year, 65% of respondents sold less than $250K, and this year, that number grew to 72%.

Consequently, the ratio of sellers who sell over $250K has decreased. Last year, this category included 36% of merchants, but this year it was 28%. At the
same time, over one-tenth of Amazon merchants reported selling over $1 million annually this year — a remarkable figure.

Sellers’ Annual Revenue

Over $10,000,000 1%

$6,000,001-$10,000,000 1%

$2,000,001-$6,000,000 3%

82

Private Label Sales

32%

The survey conclusively showed that private label merchandise continues to play a stSroenlglrPolreiovnaAtmeazon. Nearly oneP-rti1vh4air%tedSoLeaflblreelspondents sell at least some
private label items, and 18% sell private label items exclusively. Label
& Competitive

Products

18% Sell
Private Label
Exclusively

$1,000,001-$2,000,000 5% 68%
$500,001-$1,000,000 7%
$250,000-$500,000 10% Don’t Sell
below $250,000 Private Label

72%

6 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

83

FBASELLERSHAVEHIGHERPROFITMARGINSTHANFBMSELLERS SELLERS ARE CONCERNED ABOUT
LOSING PRIVILEGES

Our survey results indicate that FBA sellers enjoy higher profit margins Our survey shows just how tricky it can be to sell on the Amazon Marketplace.
than sellers who primarily use FBM. For example, over 27% of sellers who
sold at least half of their inventory with FBA saw a 21-30% profit margin, Sellers’ top three concerns were all about dealing with Amazon, rather
compared to just 21% of sellers who primarily sold with FBM. than dealing with customers or other sellers. About 52% of respondents
indicated that their biggest fear was that Amazon would take away their
FBA Profit Margin seller privileges. This was followed closely by sellers’ concerns about
Amazon’s high fees, as reflected by half of respondents. In third place was
Less than 1% 5% sellers’ worry that that Amazon would compete with them, as indicated
1% by about two-fifths of respondents.

1%-5% 5% Sellers’ Biggest Concerns
3%

6%-10% 12% Negative feedback/ 12%
reviews from sellers 15%
5% 21%
Other 21%
11%-20% 19% 22%
20% Complicated fees
Profil Margin 21%-30%
21% Other sellers
selling my items
27%
Gated items
16%
31%-40%
41%-50% 20%
over 50%
ASIN hijacking 26%

9% Negative feedback/ 42%
10% reviews from customers 45%
50%
13% Amazon competing 52%
13% with me

Ratio Sellers with 50-100% FBA High fees

Sellers with 0-49% FBA Amazon taking away
my seller privileges

7 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

84

HOW SELLERS SCOUT PRODUCTS DEPENDSONTHEIRSIZE of market trends, estimating market size, recommendations from
distributors, and trade show attendance. Merchants selling below $250,000,
Amazon merchants use a variety of methods to scout new products, but meanwhile, are much more likely to source inexpensive items that sell
there’s no question that sales volume plays a part. Merchants with sales at a high price.
over $2 million, for example, are much more likely to choose their products
based on data, rather than gut feelings. They rely more on research There is one scouting method, however, on which all sellers seem to agree:
A nearly equal number of respondents with a variety of sales volumes
turn to the tried-and-true method of looking for unique items with
little competition.

Scouting Methods by Sellers’ Annual Sales Volume

50% 45% 41% 41% 38%
45% 37% 36% 36%
40% 31%
35% 29%
30% 25% 26% 24%
25% 20% 24%
20% 13%
15% 18% 18% 18%
10% I base my 16%
decisions on 13% 14% 11% 12% 13% 14%
5% which products 11% 6%
0% mycompetitors 9% 4% 4%
are selling 6% 7% 1% Other

I base my I look for I look for items It’s random; My distributors Trade shows By estimating By looking at By working
decisions on unique items that are cheap whatever I come source things for market size market trends with a
what’s popular to buy but sell me and suggest
with little at a high price across that I consultant
in a specific competition think I can sell I sell them

marketplace

Sales Below $250K Sales Between $250k-$2M Sales Above $2M

8 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

85

MOSTSELLERSPROMOTEWITHAMAZONSPONSOREDPRODUCTS promote with Amazon Sponsored Products. This is nearly double the
number of those who sell less than 50% of private label products.

Private Label PromotionMethods

Hands down, the most popular promotion method for Amazon sellers A+ Content 9%
is Amazon Sponsored Products, which is used by 60% of those who 16%
responded. The success of this promotion method is not surprising, because Advertising agency
it is arguably the most effective way for sellers to reach their target audiences 3%
on Amazon and increase traffic to their productpages. Adwords and/or 2%
search marketing
20%
27%

Sellers’ Promotion Methods Amazon Sponsored 42%
Products
81%

Advertising agency 3% Display or 6%
banner ads 11%
Print advertising 4%
8% Google Shopping 11%
Display or 8% 12%
banner ads Print advertising
4%
Other 2%

A+ Content 13%

Google Shopping 13% Product listings 29%
34%
Adwords and/
or searchmarketing 25% 32%

Product listings Social media 44%

36%

Social media 42% Other 8%
4%
Amazon Sponsored
Products 60%

Merchants Selling Below 50% Private Label Merchants Selling Above 50% Private Label

The popularity of Amazon Sponsored Products is particularly evident when In a nod to what is most likely the less effective and/or most expensive
we focus exclusively on promotion methods for private label sellers. Over promotion methods, the least popular promotion methods were advertising
80% of Amazon merchants who sell at least 50% of private label products agencies, print advertising, and display or banner ads.

9 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

86

MOST SELLERS KEEP ADVERTISING COSTS LOW Advertising for Merchants Selling Between $250K–$2M

We asked sellers how much they spent annually on advertising. More than 1%
We discovered that for nearly half of sellers, that figure is less than $1,000. $1,000,000
1%
Not surprisingly, the budget for advertising grows with sales volume: $500,001-$1,000,000 1%
About 7% of sellers with more than $2 million in sales spent over $1 million
in advertising, compared to less than 1% of sellers earning less than $200,001-$500,000
$250K annually.
$100,001-$200,000 3%

$50,001-$100,000 9%
14%
$20,001-$50,000

$5,001-$20,000 22%
22%
Advertising for Merchants Selling Below $250K $1001-$5,000 26%

Up to $1,000

More than $1,000,000 0.4%

$500,001-$1,000,000 0.2% More than $1,000,000 g for Merch a7%nts Selling Above $2M
$200,001-$500,000 0.3%
Advertisin

$500,001-$1,000,000 4%

$100,001-$200,000 0.2%

$200,001-$500,000 10%

$50,001-$100,000 0.7% $100,001-$200,000 10%
$20,001-$50,000 5%
$50,001-$100,000 16%

$20,001-$50,000 11%

$5,001-$20,000 13%
24%
$5,001-$20,000 11%

$1001-$5,000

Up to $1,000 57%

$1001-$5,000 12%
Up to $1,000
19%

10 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

87

BIGGER SELLERS USE MORE TECHNOLOGY There’s no question, however, that these responses are related to business
size and income. When we focused on which sellers used software, the
The vast majority of Amazon merchants do not take advantage of software majority were larger businesses that could both afford and had greater
to help their businesses with tasks such as inventory management, shipping, need for these business management programs. In general, the bigger the
repricing, and scouting. Even the most popular software, for inventory sellers, the more likely they were to leverage technology.
management, is used by only 36% of respondents.
There was one exception to this rule: An almost equal percentage of sellers
of all sizes reported using scouting software. This likely reflects the high
priority that all sellers place on sourcing popular products that will generate
quick sales and profits.

Software by Sellers’ Annual SalesVolume

80% 73% 64% 65%
70% 43%
60% 25% 51% 49%
50% 46%
40% Inventory 43% 41%
30% management 32% 22% 30% 29% 28% 28%
20% 15% 23% 16% 16%
10% software 18% 24% 23% 25%

0% 15% 10%
4%

Order Shipping Listing Onmichannel Repricing Scouting Review Reporting
management software software management software software software or analytics

software software software

Sales Below $250k Sales Between$250k–$2M Sales Above $2M

11 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

88

WEBINARSARETHETOPINDUSTRYKNOWLEDGE RESOURCE ONLINE SELLERS HAVE BIG PLANS
FOR 2017

We asked sellers to tell us how they keep informed about the industry. Respondents reported various business goals for 2017, but the vast
Nearly 65% indicated that webinars are their preferred resource. majority plan to increase their online presence even more. Of those who
responded, nearly 60% of sellers are planning to expand to other platforms,
Facebook rated as the second most common industry knowledge resource half will be adding private label products to their portfolios, and 44% expect
— used by over a third of merchants. Interestingly, Facebook was far more to expand globally. Not surprisingly, just 4% of sellers have plans to open
popular than other social media such as Twitter and LinkedIn. a brick-and-mortar store.

Industry Knowledge Resources These plans reinforce evidence of online growth that we have been seeing
year after year, and underscore the growing popularity of Amazon as a key
channel for today’s shoppers.

Twitter 5%
LinkedIn 6%

Other 16% Seller Plans For 2017
Friends 20%
YouTube Open a brick-and- 4%
eBooks mortar store

Conferences 28% Hire morepeople 19%
Blogs 29%

Facebook 31% Use new business 23%
Webinars 36% software 24%
36%
Launch my 44%
65% own website 51%
59%
Sell globally
with Amazon

Add private label
products to my portfolio

Diversify to
other platforms

12 The State of the Amazon Marketplace 2017 © Feedvisor 2017 – The Algo-Commerce Company

89

Feedvisor is the pioneer of Algo-Commerce — the discipline of using big data and
machine-learning algorithms to make business-critical decisions for online retailers.

Feedvisor’s cloud-based algorithmic repricing and revenue intelligence solutions
power millions of pricing decisions daily, providing retailers with actionable insights

“ “to maximize profitability and drive their business growth.
Feedvisor has opened a new world for a large I would recommend Feedvisor to anyone who sells
seller like us by enabling us to manage our business on Amazon. If you want to win the Buy Box, Feedvisor

a lot more effectively and with significantly less effort. is a requirement. Unlike other repricing software,

The Feedvisor dashboard and algorithmic repricer Feedvisor keeps my profit margins high, by raising

have enabled us to determine how best to increase prices, not dropping them.

profit whilst remaining competitive with the market.

Mendy Holtzman, Breed Michael Ward,
Best Costume and Toy Deals

REQUEST A DEMO

90

GROW YOUR AMAZON
BUSINESS WITH THE
RIGHT REPRICER

With Feedvisor’s algorithmic repricer, you’ll sell
at the best possible price, every single time.

Our results prove our success!

increase in increase in increase in
revenue sales profit margins

GET STARTED NOW

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global selling

e-Commerce Global Selling

UK/EU Tax Advisors & Business Consultants

Company Tax Services UK/EU VAT Intellectual
Incorporations & Registration Property
&
Statutory &
Requirements Compliance Legal Disputes

UK Bank Bookkeeping Fiscal Trademarks
Account & Representation &

& Accounting & Patents
UK Office Tax Audits
Address

A: 5 Kew Road, Parkshot House, Richmond, London, TW9 2PR, UK

A: 601 South Figueroa Street, Suite 4050, Los Angeles, CA 90017, USA

Tel: (44) 2080-902-278/ (44) 2080-900-970
(1) 213-330-4904 / (1) 213-256-0537
E-mail: [email protected]

www.ukvat.uk.com
www.avaskaccounting.hk
www.avaskaccounting.co.uk

92

Why chooseAVASK?

AVASK Accountants are a fully dedicated and dynamic team of
Accountants, Tax Advisors and VAT Experts that have varied
backgrounds, from having worked for HMRC, the Big 4 and also within
VAT Specialists firms in the UK and overseas. This provides us with a
unique insight and a full picture into providing pragmatic solutions that
add value to your business.
For companies considering global expansion, or for those that have
already discovered the vast opportunities of new markets,
understanding their tax obligations in Europe can be incredibly complex
and distracting. Our aim is to make your European expansion simple
and seamless by reducing the administrative burden and leaving you to
focus on your core business.
The AVASK team consists of professionals who are fluent in many major
European languages and we assign you a dedicated main point of
contact for all your business requirements.
Our team already deals with hundreds of e-commerce sellers and
vendors from countries including the USA, Canada, China, Hong Kong,
Japan, Singapore and Australia, as well as Europe and the UK. We are
fully committed to providing your business with the highest quality of
service.

“What matters to you, matters to us”

93

EU-7 e-CommerceStatistics

FR £36.02 Bn IT £7.42 Bn
Est. e-commerce Est. e-commerce
sales in 2016
sales in 2016

ES £9.68 Bn DE £52.77 Bn
Est. e-commerce Est. e-commerce
sales in 2016 sales in 2016

PL £5.10 Bn UK £60.04 Bn
Est. e-commerce Est. e-commerce
sales in 2016 sales in 2016

CZ £2.7 Bn
Est. e-commerce
sales in 2016

94

What isVAT?

VAT (Value Added Tax) - is a tax levied on a sale of goods and services by a VAT
registered business. VAT is currently charged at different rates throughout Europe.

Do I need to register for VAT?

E-Commerce sellers or businesses located outside the UK/EU must register for
VAT before making sales on a European marketplace. Once goods are located in
one EU member state (for this example we will use the UK), sales can be made
directly from the UK to other EU member states - this is called distance selling.
VAT is payable to the UK on all European sales until you meet certain distance
selling thresholds, please see the below table outlining these. Once you have
breached the threshold for a particular country or begin holding stock outside the
UK you will be required to immediately register for VAT in that country.

European Country Standard VAT Filing Frequency Distance Selling
VAT Rate Threshold
Germany Monthly & Annually
France 19% Monthly € 100,000
Spain
Italy 20% Quarterly & Annually € 35,000
Poland Monthly & Annually
Czech Republic 21% Quarterly OR Monthly € 35,000
22% € 35,000
23% Quarterly PLN 160,000
21% CZK 1,140,000

95

UK & EU VAT Services:

UK/EU VAT Registration
Ongoing UK/EU VAT Compliance & Filing
VAT Planning & Administration
VAT Recovery Throughout Europe
Intrastat Supplementary Declarations
HM Revenue & Customs VAT Investigations
Communication with Tax Office
Advice on Imports/Exports & EC Trade

Introduction to Amazon's Pan-European Program:

Amazon has recently launched the PAN-EU program where you will be able to reach more
customers much more easily. With the Pan-European FBA program, UK sellers can ship their
inventory to UK fulfilment centres and allow Amazon to distribute your stock throughout its
fulfilment centres in Europe, based on anticipated demand.

Advantages of Amazon's Pan-EU Program:

Amazon has more than 25 fulfilment centres distributed across 7 European countries (UK,
Germany, France, Spain, Italy, Poland and CzechRepublic).
Fluidity of your stock should lead to fastershipping times
Lower delivery costs for your finalcustomer
Avoidance of costly cross-borderFBA fees
Potential to participate on AmazonPrime

When participating in Amazon's Pan-EU program, there will be additional VAT obligations as your
products will be stored in multiple countries, therefore changing the place of supply. Consequently,
registering for VAT in each tax jurisdiction might be required.

Advantages of using AVASK to handle your Pan-EU VAT obligations:

We have centralised our systems whereby everything will be operated by your dedicated tax
advisor who is fluent in the English language and situated in the UK. This will avoid difficult
language barriers with multiple Europeanaccountants.
The AVASK team is also fluent in all major Europeanlanguages.
Fixed fees - there are no hidden costs with AVASK. This will enable you to budget your
European expansion efficiently.

Contact the AVASK team today to enquire about the Pan-EU program and find out if it's right for
your business.

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Company IncorporationServices:

Enquiry made to AVASK ➢ No VAT registration requirement for

AVASK Registers your UK company turnover less than £83,000 though
"The 1 day process"
you canvoluntarilyregister
➢ Legalexistenceandspreadingof

businessrisk
➢ StrongUKeconomyandcurrency
➢ Exitstrategyand easy transferof

ownership
➢ CreationofUKbrand
➢ Removecostlyfiscalrepresentationin

EUcountries
➢ UKbankaccount

AVASK facilitates Register your UK/EU ➢ Import VAT not reclaimable
opening of a UK Amazon account and ➢ Annual and monthly accounts -
corporate bank begin the validation
account with multiple AVASK are on hand to make this
currency accounts process process seamless for you!

Get your product You can now begin
listings live shipping to and selling in

the UK!

AVASK can assist you with incorporating a UK company, as well as taking control of the
associated responsibilities. Please contact a member of our team to learn more about how
incorporating a UK company could be beneficial for your business operations.

Trademark andPatents:

If you require a Trademark or Patent before or during your European expansion, AVASK can
assist you with processing all applications, as well as handling any ongoing legal disputes.
Once you have a European Trademark/Patent, this will stand in force across all EU member
states (28), which currently includes the UK.

With the recent BREXIT vote in mind, anyone looking to obtain a Trademark/Patent is advised
to make two separate applications - one in the UK and one for an EU wide Trademark. Please
contact a member of our team for any clarification on this matter.

97

10Myths ofExpanding into the EU

MYTH 1: MYTH 6:

“I need an EU-based company to sell in the “There are already too many sellers in the
EU” EU”

WRONG! 80% of our clients use their entities from WRONG! With a population of over 500 million
the country they reside in, there is no requirement potential customers, Europe is an attractive
to have a UK company. You can use AVASK’s market for any company. With an internet
address for all of your tax matters without having penetration percentage of around 80%, the EU has
to pay serviced office charges. However, should huge potential for your company.
you decide to incorporate a company in Europe
please seek advice from our team. MYTH 7:

MYTH 2: “VAT registration takes a long time”

“Since my entity is not registered in the WRONG! AVASK can complete your VAT and EORI
UK/EU and I haven’t reached the VAT registration within two weeks!
threshold, I don’t need to register for VAT”
MYTH 8:
WRONG! Initial VAT thresholds apply to EU-
incorporated entities only. Any sales made by a “I have to travel to the UK to open a UK
non EU/UK registered entity will be subject to VAT. bank account”
AVASK can help you with this process and will
complete all VAT calculations for you! WRONG! If expanding using your US entity, there
is no requirement to have a UK bank account.
MYTH 3: However, if you have incorporated an entity in the
UK, AVASK work with a major UK bank and can
“I need to register for VAT in all EU assist with the whole process of opening a
countries” corporate bank account without you travelling to
the UK! This can be completed within 2 weeks
WRONG! When VAT registered in one country, you from start to finish!
can sell in the rest of Europe with just that one VAT
number until you reach distance selling thresholds MYTH 9:
for the respective countries - AVASK will monitor
this for you so you don’t get caught out! “I can’t speak to AVASK because I’m in a
different time-zone”
MYTH 4:
WRONG! At AVASK our international team are
“I have a VAT number but I’m not selling easily accessible and are dedicated to assisting you
yet so I don’t need to report anything” no matter where you are situated in the world. We
will work in accordance with your time zones, and
WRONG! Once you have a VAT number you will can call you at a time convenient for you, saving
need to file VAT returns, even if you are not selling. you expensive international toll charges.
AVASK will do this for you as part of the compliance
process! MYTH 10:

MYTH 5: “There are always lots of hidden costs with
tax firms”
“Nothing will happen if I don’t comply”
WRONG! AVASK does not have hidden extra costs
WRONG! The UK/EU Government are clamping for ongoing telephone consultations, tax
down on sellers who are not paying their VAT bills. investigations, monitoring distance selling
Do not take the risk, complete a VAT registration thresholds and negotiations with the local tax
immediately! authorities! Please contact a member of our team
for our fee schedule.

98

globalselling

LONDON (UK) PARIS (FRANCE) LOS ANGELES (USA)

(Registered Office) 19 Quai de la Seine 601 South Figueroa Street,
5 Kew Road 75019 Suit 4050
Parkshot House Paris Los Angeles
Richmond CA 90017
London T: +33 1 76 63 32 32
TW9 2PR T: +1 213 256 0537
+1 213 330 4904
T: +44 2080 902 278
+44 2080 900970

99