CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 1
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 2 The Creative Economy Agency (CEA) aims to boost local Thai SMEs to the next level by arranging matching activities to enhance business values with design thinking process. The project connects “entrepreneurs” in local tourism and hospitality businesses with “creators” who provide creative services and contents. Together they make something new and leverage the enterprises, assets and identities of each local SME. The effort will promote Thailand’s Soft Power and enhance the commercial demands leading to substantial increase of monetary gains for the businesses. CHANGEx2: Greater Together project will strive to boost the creative power for greater benefits for all. In 2024, CEA selected 25 local tourism and hospitality SMEs representing 3 provinces and regions; Petchaburi, Songkhla and Bangkok & vicinity. These provinces are listed in Thailand Creative District Network (TCDN) https://www. cea.or.th/th/creative-district/tcdc. They are equipped with advantages to be competitive nationally. The activities aim to shift the perspectives of both the entrepreneurs and creators, prompting them to make changes and seek new business opportunities through design thinking and service design. The learning process is presented in 3 stages; Re-think-Creating new ideas Re-purpose-Enhancing business knowledge Re-generate-Adding creative value while growing new businesses The participants work together with support from experts in the areas of design thinking, business development & marketing, content marketing & digital content and creative economy. CEA provides funds for the 25 selected teams to build original models as the outcome of the above process and also promotional support through CEA networks which range from the public to private sectors. The businesses can grow stronger and greater together through this project. #CHANGEX2 #CHANGEX2GreaterTogether #CHANGEbyCEA #CEA CHANGEx2 : Greater Together Creative power to upgrade local SMEs
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 3 เพชรบุุรี ี
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 4 TanodKraFT Apirat Ruengudom and Prapada Bangsomboon Phetmalaikul Farm Panita Lainananukul and Pichit Phandang Ban Tam Sua Homestay The Aroused Wild Tiger Phetchaburi Dee Jung Community Enterprise Sudalak Buaklee and Titichaya Chaichart Petchburi old town community on the river bank Jutamas Boonpong and Sanon Jarungsri Puppy Love Resort Karnthida Sangtong Royal Diamond Hotel Channarong Bamraprak Punnana Panida Chuenjai
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 5 Entrepreneur Ruechaphol Srisuphan / Kritsakorn Srisuphan Facebook: โตนดคราฟต์์ E-mail: [email protected] This entrepreneur is a veteran coffee barista and mixologist, and an engineer with an understanding of machine parts who has a desire to develop creativity in the gastronomy of Phetchaburi province. He has created a new drink recipe and developed a custom drink made from palm sugar, which is specially brewed using a handmade craft soda maker. Creator (design) Apiart Ruengudom Facebook: Glisten Design E-mail: [email protected] Creator (video content and media) Prapada Bangsomboon E-mail: [email protected] A creator who specializes in designing and developing creative and unique upcycling products with his graphics and branding process, his products are distinctive and memorable, and he now aims to take his design work to the international level. This creator created the storyboard. She is a mass communication major from the Faculty of Information and Communication Technology, Silpakorn University. She developed the brand image and works on creating PR materials and commercials to build customer awareness and find target customers for Tanode Craft. TanodKraFT Apirat Ruengudom and Prapada Bangsomboon
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 6 Collaborating business model The joint business model is called Tanode Craft Soda, which is a craft soda business with palm sugar as its main ingredient. Well-known as a province with products that represent the three food flavors, Phetchaburi’s palm sugar is famous for its sweetness. Lime-Palm soda is the name of the special drink that is created by mixing key lime juice with palm sugar. The creators have built up a memorable brand and the drink will be recognized as the official welcome drink of Phetchaburi. Lime-Palm
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 7 Result The logo, brand corporate identity and mascot have all been carefully designed to represent Tanode Craft. The image of the logo and the product’s booth have been designed to be captivating, to present the brand’s uniqueness and to raise brand awareness among target customers, especially Generation Y and tourists, and to persuade them to try craft soda. Contact details 282 Panitcharoen, Tha Rap district, Mueang, Phetchaburi 76000 Tel. : 064 5428 935 Facebook: โตนดคราฟต์์ • Tiktok: Tanoocraft
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 8 Phetmalaikul Farm Panita Lainananukul and Pichit Phandang Entrepreneur Wittaya Phetmalaikul Facebook: ไร่่เพชรมาลััยกุุล E-mail: [email protected] Creator (design) Panita Lainananukul / Natthanan Vaowkhajon Linked In: Panita Lainananukul Natthanan Vaowkhajon Email: [email protected] [email protected] Creator (video content and media) Pichit Phandang Instagram: pichit__10 A team of students from Digital Technology Department, Faculty of Communication and Information Technology of Silpakorn University are the creators of the project. They are skilled at creating graphic content, as well as figuring out and designing unique corporate identity that helps make the brand memorable. This creator specializes in filming, editing and cinematography. He worked with the entrepreneur to form a guideline to present a video clip, plan a storyboard, and write a script for Petchmalaikul farm. This entrepreneur is the owner of Phetmalaikul farm, which is an agritourism attraction in Phetchaburi province. As the major producer of Moroheiya, known in the area as the King’s Vegetable, it organizes workshops such as Moroheiya noodle making, Moroheiya vegetable picking and Betel nut container painting. Processed products are also available in packages for customers to buy as souvenirs. This entrepreneur took part in providing information, arranging project areas, activities, and tour plans.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 9 Collaborating business model The area in Petchmalaikul farm is arranged and developed into 12 learning stations for visitors to learn about royal projects, e.g. stingless bee farming, five stages of forestation, as well as the promotion of Moroheiya (‘the King’s Vegetable’). Mr. Wittaya uses Moroheiya as the main raw material to create processed products and to utilize in workshops such as Moroheiya cookie or noodle making. The farm also buys products from local community enterprises and sells them to visitors, thus generating some income for local communities. Phetmalaikul Farm
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 10 Result The creators designed 4 pieces of corporate identity brand and produced graphics to promote activities and to raise the profile of the farm. Three Heiya characters were also developed as representatives of Moroheiya so they can create a memorable image of Petchmalaikul farm. The 13 signs of the learning stations were designed so that each activity zone is divided clearly, and customers can be directed to their preferred stations immediately. A video commercial was also filmed. It shows information of the farm, allowing customers to see the overall picture of Petchmalaikul farm. 6 video contents were made to promote activities in the farm as well. Contact details Petchmalaikul Farm, Yang Namglad Nue sub-district, Nongyaplong district, Phetchaburi 76160 Tel. : 063 782 9352 Facebook: ไร่่เพชรมาลััยกุุล • Tiktok: Phetmalaikul Farm • Website: ไร่่เพชรมาลััยกุุล.com
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 11 Ban Tam Sua Homestay The Aroused Wild Tiger Entrepreneur Bussayamas Nantavisut Facebook: โฮมสเตย์์ บ้้านถ้ำำ�เสืือ อ.แก่่งกระจาน E-mail: [email protected] Creator (design) Methasit Sitthametha / Supakorn Achcha Instagram: earlytsu Creator (video content and media) Supakorn Makdam / Panithan Kerkachachai Email: [email protected] [email protected] Students from the Digital Technology Department, Faculty of Communication and Information Technology of Silpakorn University designed the business model, logo, PR materials and graphics. They also came up with the presentation idea for the photo shoot of the 10 activities during a low-carbon, one-day trip arranged by Ban Tam Sue Homestay. Students from Digital Technology Department, Faculty of Communication and Information Technology of Silpakorn University designed the storyboard and the production of the photo shoot as well as video content of the 10 activities that would happen during a low-carbon, one-day trip arranged by Ban Tam Sue Homestay. They hope to increase customer awareness of the business. This entrepreneur is a group of members of Ban Tam Sue Homestay community-based tourism organization which focuses on providing low-carbon tourism to visitors. They have a learning center with information on local people’s way of life. Visitors can enjoy various eco-friendly activities and visit a low-carbon market on the riverbank. The place has a casual atmosphere. During the project, the entrepreneur took part in providing information, calculating cost, and oversaw overall activities.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 12 Collaborating business model From a homestay, cafe and learning center, Ban Tam Sue Homestay developed their activities to fit with the lifestyle of a new generation who love to create content while on their low-carbon trips. Visitors can choose to do activities that suit their lifestyle as the homestay has adjusted their image to expand their customer base and reach young visitors outside the community. They have also increased the dimension of their services for visitors who love to create content. Therefore, visitors can admire nature and choose to do activities that suit their lifestyle at the same time. To Be Tiger
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 13 Result • A one-day trip program with activities for young content-creators: Activity lovers who like adventure can enjoy movement activities. Shopping lovers will have time to look for their favorite things to buy, with less activity. Food lovers can enjoy eating a variety of food which feeds body and mind. • Corporate identity of the Brand, graphic banner, and logo of the homestay have been designed with an image of a tiger as the main character to communicate with the audience. • The brochure has been produced to present activities during a one-day trip. • Video commercial has been produced to present the overall picture of the Homestay. • Video content has been made to show a new and improved modern brand image that is memorable and attractive to targeted customers. Contact details 8 Moo Kangkrajaan sub-district, Kangkrajan district, Phetchaburi 76170 Tel.: 081 130 3835 Facebook: โฮมสเตย์์ บ้้านถ้ำำ�เสืือ อ.แก่่งกระจาน • Tiktok: homestaybanthamsue
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 14 Phetchaburi Dee Jung Community Enterprise Sudalak Buaklee and Titichaya Chaichart Entrepreneur Sunisa Pratumtueang Facebook: กลุ่่มลููกหว้้า เพชรบุุรีี E-mail: [email protected] Creator (design) Sudalak Buaklee Facebook: Little Pop Studio E-mail: [email protected] Creator (video content and media) Titichaya Chaichart Facebook: กิ๊๊�บ เจอนี่่� มา – KIBJourney Instagram: KIBJourney This creator designed a logo, souvenirs, and co-designed a walking route that allows visitors to learn about the community while feeling excited about things that they are about to experience along the way. She also planned what kind of content to be presented on the website. This creator presented a storyboard, designed video content that would allow viewers to feel the right mood and tone. Together with the entrepreneur and the design creator, she also planned and produced video content to publicize stories of places along the walking route to develop the interest of targeted groups. This entrepreneur is a group made up of members of the Phetchaburi Dee Jung community enterprise. Wishing to create understanding about the community, they provide information about the area in the hope of encouraging the local creative community to make money from their businesses and to restore the liveliness of the area.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 15 Collaborating business model Phetchaburi Dee Jang Community Enterprise has designed a “Creative Community Walking Tour” to take visitors back to the past. It is an activity to promote the enjoyment of learning and traveling. Visitors will walk to meet and talk to local people in Wat Koh community and along Panichcharoen Road, which are old commercial areas of Phetchaburi, and ask questions about the community. It is an opportunity for people of all generations and ages to learn about the community together and for young people to get a real experience of being in the community. Walking Tour
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 16 Result • “Creative Community Walking Tour” activity is 800 meters long and it costs 4,990 Baht/5 persons. The walking route is suitable for people of all ages, and it is led by a storyteller who is from the community. There are many interesting stories along the route that are worth learning about. Visitors will gain a different experience which you will not get from any ordinary trips as the community is not built to be a tourism spot, but is a place where local people live. However, they are ready to share stories of the past that have been passed down through generations. • Corporate identity of the Brand, graphics and logo have been created. • The brochure has been produced to show activities during the “Creative Community Walking Tour” one-day trip. • A video commercial that shows the overall picture of the walking tour has been produced. • Video content that present an interesting story in each stop of the walking tour. Contact details 270 Panichcharoen, Tharap sub-district, Muaung, Phetchaburi 76000 Tel.: 082 085 9780 • Facebook: Phetchaburi Walking Tour - ทััวร์์เดิินเท้้า
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 17 Petchburi old town community on the river bank Jutamas Boonpong and Sanon Jarungsri Entrepreneur Romyakorn Erawan Facebook: ชุุมชนท่่องเที่่�ยวเชิิงวััฒนธรรมย่่านเมืือง เก่่าริิมแม่่น้ำำ�เพชรบุุรีี E-mail: [email protected] Creator (design) Jutamas Boonpong Facebook: Glisten Design E-mail: [email protected] Creator (video content and media) Sanon Jarungsri Facebook: Sanon Jarungsri E-mail: [email protected] This creator is an expert in designing and creating works from upcycled materials. These works show her creativity and unique approach to graphic design and branding. She creates distinctive and memorable brand images and principally wishes to take her design work to reach the international level. This creator specializes in still picture photography and video content and commercial design. He took part in storyboard planning and video content designing. This entrepreneur is a group from an old town community on the bank of Phetchaburi river who wish to distribute information to the general public that Phetchaburi is a UNESCO City in Gastronomy, which is part of the wider Creative Cities Network. As the province’s main crop, Tanode palm is being processed into Tanode palm ice cream. The entrepreneur took part in providing information about shadow play performance, as well as developing ice cream recipes and flavors.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 18 Collaborating business model The old town community on the bank of Phetchaburi river is packed with art and culture. It is where the Museum of Shadow Play Performance is located. With this fact in mind, Tanode palm, Phetchaburi’s signature product and the main ingredient of Tanode palm sugar, is used to produce “Pipeli Ice Cream”, an ice cream that tastes and smells so sweet. To add flavor, it is topped with Tanode palm sticky syrup and fruit. The ice cream creation is a part of community development that aims to distribute income to young performers of the Shadow Play Performance as well. Pipeli Ice Cream
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 19 Result Corporate identity of the Brand, logo, graphics and brand mascot have been produced. They were designed based on the distinct patterning of the shadow puppets, and the pattern is printed on the ice cream’s cup. The packaging has been improved so that customers can take the ice cream back home or have it delivered to their door. A video commercial has also been produced to show the ice cream making process, and it is featured together with the shadow play performance which is the brand identity of Pipeli ice cream. In addition, an up-to-date video has been made to publicize the ice cream both in the form of online and offline content. Contact details 106 Damnernkasem Road, Khlongkrashang sub-district, Muang, Phetchaburi 76000 Tel.: 086 344 4418 • Facebook: พริิบพรีี ไอศครีีม • E-mail: [email protected]
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 20 Entrepreneur Karun Suttharom Facebook: Royal Diamond Hotel Creator (design, video content and media) Channarong Bamraprak E-mail: [email protected] This creator specializes in creating concepts that promote brand awareness and he is motivated to present Phetchaburi province as a City in Gastronomy. He therefore used his motivation and creativity to present his work which won the first prize in a poster competition entitled Phetchaburi, UNESCO’s City of Gastronomy. This entrepreneur is the owner of Royal Diamond hotel in Phetchaburi province. It is easily accessible, and visitors can enjoy a variety of food such as Betel leaves and pork ribs in coconut curry, or yellow curry with coconut shoots and fish. The hotel welcomes tourists and customers who want to hold a seminar, a wedding, etc., and they are ready to provide information, welcome guests and take care of everything in the event. Royal Diamond Hotel Channarong Bamraprak
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 21 Collaborating business model From a hotel business that provides rooms with simple breakfast, Royal Diamond Hotel now serves a breakfast buffet that shows the identity of Phetchaburi province with rare dishes from 8 communities that are prepared by local chefs. This special meal is named “Prippri Breakfast”. It presents Phetchaburi via food with different tastes and it costs only 189 Baht/person. Phrippri Breakfast
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 22 Result To attract more walk-in customers, a PR poster was designed and 8 very special dishes from 8 districts were selected to be included in the buffet, e.g., Khao Chae (chilled Thai summer rice), Lok curry (spicy coconut curry) Hua Taan Moo Yang curry (palm shoots with grilled pork curry), as well as sweets like Thai bean custard and watermelon with dry fish. Contact details 555 Moo 1, Petchkasem Road, Raisom district, Muang, Phetchaburi 76000 Tel.: 032 400 665 • Facebook: Royal Diamond Hotel • Tiktok: RoyalDiamondHotel
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 23 Puppy Love Resort Karnthida Sangtong Entrepreneur Rapatkorn Rattanachotkitkul Facebook: บ้านรัักแรกพบ รีีสอร์์ท E-mail: [email protected] Creator (design, video content and media) Karnthida Sangtong E-mail: [email protected] This creator is the owner of the local studio whose work focuses on communicating with the public about the value of goods and services. She created content both in the form of text, image, as well as video media about the resort and its services. To promote the resort, she presented interesting corners and the beauty of nature at the resort. These outstanding features of the goods and service of Puppy love Resort are presented in a way that the public has never seen before. This entrepreneur is the owner of Puppy love Resort on the bank of Phetchaburi river. It is conveniently accessible with ample parking for tour groups. Apart from rooms, pool villa and a restaurant, there is a water park, a karaoke room and rafting activity. In this project, the entrepreneur provided information and advice so that the project would be able to respond to customer needs.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 24 Collaborating business model From a resort business that offers rooms and a water park, the resort now provides a service package to promote the new pool villa zone that allows customers to relax among the tranquility of nature in the midst of mountains by Phetchaburi river. Additionally, the resort offers activities such as rafting for visitors who travel with family or friends. There is also a big water park for visitors to enjoy. The resort also offers food that is prepared from local ingredients from around Phetchaburi province. Puppy Love Resort
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 25 Result • A new pool villa zone package that includes a big villa with 3 en-suite bedrooms, 1 living room, a kitchen and a private swimming pool with mountain view. This package also offers a special rafting activity, offerings to monks, discount on food, for groups of up to 6 persons, all for 8,000 Baht (1 night stay) and 15,000 Baht (2 night stay). A small pool villa with 2 bedrooms, 2 bathrooms, and a living room is available as well. This package comes with a barbecue activity while enjoying the sight of the mountain, and visitors can also give offerings to monks, get a discount on food, all for 4,500 Baht (1 night stay) and 8,500 Baht (for 2 night stay). • Corporate identity of the Brand. • The mascot “Dolphin Lovers” that represents Puppy love Resort. • A brochure about the new pool villa zone package. • A commercial video clip that promotes all accommodation zones of the resort and activities, so that visitors can see the overall image of the resort. • Images and video content that presents activities inside the resort and the launching of the new pool villa zone. Contact details 98 Moo 12 Songpinong sub-district, Kangkrajan district, Phetchaburi 76170 Tel. 032 706 333 / 081 810 5006 • ID Line: 0818105006 • Facebook: บ้้านรัักแรกพบ รีีสอร์์ท
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 26 Punnana Panida Chuenjai Entrepreneur Pavine Aekkawat Facebook: ภาวิิณีี เอกวััตร Creator (design, video content and media) Panida Chuenjai Facebook: Bawhaus studio E-mail: [email protected] Bawhaus Studio is a studio that designs and develops products and product branding. Their work ranges from logo & corporate identity design, product design, and packaging design, to big-scale projects that include storefront design, interior design and small architect-related projects. The studio took part in designing the logo, packaging and commercial material for the entrepreneur. This entrepreneur comes from the Wat Nak community, which is filled with history from the Ayutthaya period. He has a sugar-coated banana chip wholesale business that is run in collaboration between the business owner and the local community who, as its workers, gain income from the business. This project helped with the creates of the business plan, calculating production costs, providing opinions on the logo and packaging as well as arranging the project area. The entrepreneur also oversaw the production process from the selection of raw ingredients to packaging and preparation for product delivery.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 27 Collaborating business model Originally, Pavine worked behind the scenes at her sugar-coated banana chip wholesale business for more than 20 years. Now with the help of Panida, the retail brand “Punnana” has been created with a new concept. The two famous goods that present the uniqueness of Phetchaburi province, namely banana and palm sugar, have been mixed together, and palm sugar-coated banana chip is being produced under the name “Punnana”. The product generates income for people in the community and it adds value to the original brand. Also, it tastes delicious and is so enjoyable that you cannot describe it in words. The product comes in a food grade ziplock that is decorated with a pretty ribbon so that it stands out. Punnana (Palm sugar coated banana chip)
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 28 Result • Punnana brand has been created. It is a palm sugar coated banana chip in a food grade ziplock. The package is 200 grams for 55 Baht, suitable for souvenirs. • Corporate identity logo and a banner were created to show visitors how delicious and enjoyable the banana chip is. • The new packaging is designed to be modern and pretty. • Postcards printed on Eco paper have been produced. • A commercial video clip presenting the brand through the intentions of the people in the Wat Contact details 141 Soi Moobaan Tanyong, Nawung sub-district, Mueang, Phetchaburi 76000 Tel. : 084 349 6354 • Facebook Fanpage: Punnana • Tiktok: punnanasnacks Instagram: punnana_snacks
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 29 สงขลา
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 30 Kinsen Yosita Sae-ouy Planeat Farm Co., Ltd. Wongnai Hatyai Thai Medical Health School Sumatra Wongsamai Heartmade Roastery Natchanon Wijitthakoon Panrak Food Witsarut Kwansa-nga and Keerati Chotirat Bangklam Pottery Chandra Kuanwilia and Chantip Chanasat Node Na Le Palm Sugar Social Enterprise Jakraphan Benjavinyu and Kawinsara Sudjai Bangreang Tourism Community R you go Thailand and Jakraphan Benjavinyu Tarnburi Chaiyapruk Thongcham
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 31 Kinsen Yosita Sae-ouy Entrepreneur Hiran Pruedhiran Facebook: Kinsen-คิินเซน Takoyaki, Drink and More E-mail: [email protected] Creator (design, and video content and media) Yosita Sae-ouy Linktree: TOONSTUDIO 42 ツ E-mail: [email protected] This creator specializes in graphic design, brand character design, and branding. She is passionate about designing characters that perfectly represent brands. In this project, the creator has elevated a small street food stall to a famous brand by designing components necessary to implement #yourjinkinsen and Takoyaki Catch game, including advertisements on social media. She has also created the character “Nong Jin” of the #yourjinkinsen project, which is used as a filter on TikTok to promote the brand and Takoyaki Catch game. Additionally, she has coordinated with other graphic designers to produce media that is always refreshing for customers. This entrepreneur is the owner of Kinsen, a small takoyaki place where visitors can experience hidden creativity throughout the menu. Kinsen offers a wide variety of takoyaki sauces — some salty and some sweet, as well as seasonal dishes prepared with famous local ingredients. In this project, the entrepreneur, concurrently working in a creative field, has developed the new recipes, designed the activities, and calculated the costs, and sourced the right ingredients for the newly invented dishes.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 32 Collaborative Business Model The team has launched a creative Takoyaki place where Songkhla’s famous ingredients are utilized to create new takoyaki recipes. They have solidified the brand’s image as a “small street food stall full of creativity” by promoting it with the “Nong Jin’ character, the business’s mermaid mascot. Target customers can customize their own version of Nong Jin, thereby learning about Songkhla’s local ingredients. While the “Nong Jin” character serves as a brand identity, its TikTok filter also provides entertainment and promotes the brand, enhancing brand engagement. It is hoped that “Nong Jin” will be recognized and remembered for years to come. KINSEN @SONGKHLA
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 33 Result • The corporate brand identity, including the logo, media, graphics, and mascots, has been created. The “Nong Jin” and “Nong Boo” mascots have been developed based on aspects of Songkhla province while the customizable mascot Your Jin has been introduced to promote the brand through TikTok game challenges; • The limited-edition stickers featuring Songkhla’s identity have been created; • Offline and online promotional materials have been created, including the foods and drinks in the physical shop prepared using raw ingredients from various localities across Songkhla. Contact Detail 173 Petchkasem Soi 5 Had Yai sub-district, Had Yai, Songkhla, 90110 Tel.: 095-6409352 • Facebook: Kinsen-คิินเซน Takoyaki,drink and more Tiktok: tunetune42
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 34 Planeat Farm Co., Ltd. Wongnai Entrepreneur Suthep Chaithanee Facebook: PlaNeat Shop & KITCHEN E-mail: [email protected] Creator (Design, Video Content, and Media) Wongnai Facebook :ร้้านอร่่อยภาคใต้้ by Wongnai In this project, this creator has planned video presentations to be published on the Wongnai website. To increase target customers’ brand awareness, a video clip showcasing the preparation of Sashimi from raw Thai fish has been introduced on the Wongnai website, allowing customers to see the process from start to finish. Additionally, the creator has designed and planned captivating promotional materials that align with the brand. This entrepreneur is passionate about innovating seafood dishes. In this project, the entrepreneur has created a novel and delicious offering. Fresh seafood has now been prepared not as a main dish but as a ready-to-eat frozen seafood snack for all seafood enthusiasts. The ingredients are carefully selected from nature and prepared with great attention, without preservatives, artificial colors, and flavorings, allowing visitors to enjoy natural nutrients from fresh seafood.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 35 Collaborative Business Model To raise awareness about Thai sashimi, showcasing that Thai fish can be enjoyed both raw, offering flavors comparable to sashimi from other countries, and cooked for those who prefer not to consume raw fish, the team has introduced the series of signature dishes featuring Thai Northern Whiting, Yellow-Stripe Trevally, Sardine, and Cuttlefish. It is hoped that ultimately, this will promote Thai sashimi as an iconic dish of Songkhla. Thai Sashimi
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 36 Result • The new signature dishes have been added to the menu. These include: • Four sashimi dishes featuring Thai Northern Whiting, Yellow-Stripe Trevally, Sardine, and Cuttlefish; • Seven dishes with these fishes serving as the main ingredient: Northern Whiting and lemongrass spicy salad, Yellow-Stripe Trevally spicy salad, Sardine and lemongrass spicy salad, Cuttlefish in mayo sauce, along with fish burger, fish gyoza, and stir-fried sea bass with curry paste. Contact Detail 929 Moo 1, Sanambin-Lopburi Rames, Kuanlang sub-district, Hadyao district, Songkhla 90110 • Facebook: PlaNeat Shop & KITCHEN • TikTok: PlaNeat .Channel Instagram: planet.farm
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 37 Hatyai Thai Medical Health School Sumatra Wongsamai Entrepreneur Wuttipong Pengyota Facebook: นายวุุฒิิ วุุฒิิพงษ์์กููล E-mail: [email protected] Creator (Design, Video Content, and Media) Sumatra Wongsamai Facebook: Nest Sumatra E-mail: [email protected] In this project, this creator has designed business ideas and created the corporate brand identity, including the logo, media, and graphics. She has also developed brand presentation ideas and packages. Additionally, leveraging her proficiency in adapting to modern technologies, she has planned the storyboard and designed video content to enhance brand recognition among target customers. In this project, this entrepreneur has drafted the business plan, designed the project activities, calculated the costs, and prepared the area for Thaksin Thai massage service. This service emphasizes the integration of science and art to promote customer health, offering massage techniques aimed at relaxing both the body and mind.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 38 Collaborative Business Model The team has promoted “Thai Nora Therapy,” a southern-style Thai massage technique that embodies the unique culture of southern Thailand. Derived from traditional wisdom passed down through generations, it helps alleviate the exhaustion from daily activities and travel. Integrating movements inspired by the Manohra dance with conventional massage techniques, this therapy offers deeper muscle relaxation than regular massage. It combines the strong yet delicate artistry of southern Thai dance (or Thaksin) with finger pressure technique targeting ten energy lines, enhancing blood circulation and promoting the natural movement of strained muscles, tendons, and joints. Southern Thai Traditional Medical Massage, Songkhla
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 39 Result • The Thaksin Thai Massage programs have been introduced, including: - Neck and Shoulder Massage: 60 minutes for 450 Baht; - Body Massage: 60 minutes for 600 Baht; - Leg Massage: 60 minutes for 400 Baht; The service process is as follows:: - Customers interested in the service book a session through the official LINE channel; - Upon arrival, they will undergo an exami nation by a professional Thai traditional medicine practitioner and then receive treatment tailored to their symptoms from the practitioner’s assistant in a private room for 1-3 hours, depending on individual needs; - A cup of herbal tea is served during the session; - After treatment, follow-up services are provided. Contact Detail Wat Koksamamkun Choksaman 1, Hatyai sub-district,Hatyai district, Songkhla 90110 Tel.: 091 847 4407 • Facebook: หาดใหญ่่เวชกรรมไทยคลิินิิกการแพทย์์แผนไทย
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 40 Heartmade Roastery Natchanon Wijitthakoon Entrepreneur Kamontham Kanjanumpa Facebook: Heartmade roastery E-mail: [email protected] Creator (Design, Video Content, and Media) Natchanon Wijitthakoon Facebook: Natchanon Wijitthakoon E-mail: [email protected] In this project, this creator has created the corporate brand identity, including the logo, media, and graphics, and designed the brand presentation strategy. He has also planned the storyboard and developed video content that illustrates how Songkhla’s local culture and renowned products have inspired the creation of these new drinks and sweets. This entrepreneur is the owner of Heart Made Roastery, a coffee shop and roastery specializing in signature coffee drinks made from local raw ingredients. He also imparts professional knowledge about the coffee industry to interested individuals. The entrepreneur targets small local customer groups near the shop and online to more effectively reach customers whose preferences align with the brand concept, ensuring precision and efficiency in targeting.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 41 Collaborative Business Model The team has introduced the “Drip & Fusion Signature Songkhla Special” as a new menu featuring a set of local sweets from Songkhla, creatively crafted using local ingredients that highlight the province’s identity, and a special brewed cup of coffee, prepared according to a recipe crafted by an award-winning barista. This course offers a fresh immersive dining and drinking experience for visitors while promoting local raw ingredients. Visitors can directly learn about and experience these ingredients through these offerings while hearing the stories of their creation from local ingredients. To promote the course, the team has launched the marketing campaign and updated the logo to incorporate a Koh Yo cloth pattern, a local symbol that connects the coffee to its cultural roots. Additionally, they have created promotional image content for both online and offline platforms to illustrate the unique experience customers can expect from the course. Heartmade Songkhla Signature Series
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 42 Result • The marketing campaign to promote the “Drip & Fusion Signature Songkhla Special” course crafted by the award-winning barista barista of Heart Made Roastery has been launched. This special menu offers customers a novel experience as the entrepreneur shares stories about the local ingredients used in Songkhla’s dishes and drinks, which serve as a point of contact between communities, entrepreneurs, and customers. The course is priced at 650 Baht per person, comprising of: Contact Detail 178 Nakorn Nami Road, Boyang sub-district, Songkhla 90000 Tel.: 0829463594 Facebook: Heartmade roastery - Welcome Songkhla Signature Drink made from local ingredients — Songkhla torch ginger served with a sweet made from steamed egg yolks and fermented fish entrail soup; - A coffee drip set made from Songkhla coffee beans, with the barista offering a short, easy and enjoyable course on coffee making, as well as a tea set; - A special dish called “Ganita,” crafted from Songkhla mini mango and torch ginger, topped with fried onions and black sweet sauce from Yindee store.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 43 Panrak Food Witsarut Kwansa-nga and Keerati Chotirat Entrepreneur Suppawan Chanasongkram Facebook: อาหารปัันรััก E-mail: [email protected] Creator (Design) Witsarut Kwansa-nga E-mail: [email protected] Creator (Video Content and Media) Keerati Chotirat Facebook: On the REC. E-mail: [email protected] This creator is passionate about community development grounded in community capital. In this project, the creator has utilized the participatory design process as a tool to craft the project’s logo, offline and online PR materials, workshops, and souvenirs. This creator specializes in creating video media and is passionate about uncovering stories within local communities and sharing them with the public. A key aspect she prioritizes when telling these stories is a deep understanding of the community and its people. In this project, the creator has collaborated closely with villagers to determine the best way to convey their stories. Additionally, she has planned the storyboard and produced video content aimed at enhancing brand recognition for the community among its target audiences. This entrepreneur runs a community-focus business in the Chana coastal area, dedicated to sharing stories about Chana district to a broader audience through tourism and seafood. They focus on educating visitors about safe seafood sources and engaging them in environmental conservation efforts, with the aim of attracting a younger generation to explore Chana district. In this project, the entrepreneur has developed the business plan, created the new brand “Tour Lata,” calculated the costs, and collaborated with local stakeholders to establish the sustainable business model.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 44 Collaborative Business Model Previously, Pan Rak Food Tour was not promoted enough as Chana district was not a primary target area for tourism, despite the community’s extensive experience of over 10 years in developing its own ecotourism programs. Engaged deeply in ecotourism with specific market segments, the community has now developed a new trip named “Tour Lata” to highlight its capabilities. “Lata” in Sakom language means to eat something casually as a snack. Given the abundant seafood in the community, these are prepared as snacks rather than main dishes to accompany rice. Capitalizing on this, the team has launched the “Tour Lata: Let’s take a day off to eat Ramai at Sakom” campaign with the slogan “Chana is where you can eat and travel, gain new experience while embracing the local fishermen’s way of life near Had Yai city.” As part of this project, they have introduced the four culinary trips tailored to Generation Y customers, namely Fusion Seafood Trip, Grilled Seafood Trip, Home Cooked Seafood Trip, and Fishermen’s Seafood Trip. These culinary journeys cater to diverse target groups, encouraging them to explore each experience and connect more deeply with the community. Additionally, the team has a plan in place to develop a tour program based on community resource costs, seasonal variations, and the local lifestyle. Tour Lata: Let’s take a day off to eat Ramai at Sakom campaign.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 45 Result • The Tour Lata: Let’s take a day off to eat Raimai at Sakom campaign has been launched, offering four culinary trip options with flexible scheduling. Visitors with more time can immerse in a wider variety of Sakom’s cuisine: - 1-Meal Trip: Include a grilled seafood meal for either lunch or dinner at 950 Baht* - 1-Day Trip: Include a grilled seafood meal and a home-cooked meal for 1,800 Baht* - 2-Day-1-Night Trip: Include two grilled seafood meals, a home-cooked meal, and a fishermen’s seafood meal for 2,800 Baht* - 3-Day-2-Night Trip: Include a grilled seafood meal, 3 home-cooked seafood meal, a fishermen’s seafood meal, and a fusion seafood meal for 5,300 Baht* *These prices are per person for a group of five, excluding transportation. • The workshop to create souvenirs representing the community using the concept of community capital has been developed. Materials such as Soksak (sea wastes caught in fishnets) and bamboo, traditionally used by Muslim community members to make kites are utilized. • Video content has been produced to promote the Tour Lata: Let’s take a day off to eat Raimai at Sakom campaign, targeting Generation Y customers and tourists to experience Tour Lata; Contact Detail 200/1 Moo 4, Sakom sub-district, Chana district,Songkhla 90130 Tel.: 081 5998110 Facebook : อาหารปัันรััก
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 46 Node Na Le Palm Sugar Social Enterprise Jakraphan Benjavinyu and Kawinsara Sudjai Entrepreneur Jarunet Srichu Facebook: NODE NA LE E-mail: [email protected] Creator (Design) Jakraphan Benjavinyu Facebook: Jakraphan Benjavinyu E-mail: [email protected] Creator (Video Content and Media) Kawinsara Sudjai Facebook: Kawinsara Sudjai E-mail: [email protected] In this project, this creator has produced PR materials to communicate the corporate brand identity, including the logo, media, and graphics. He has also strategized the presentation of the PR materials and the introduction of the trip and the food, as well as designed the map and the template for online brand promotion through Facebook and TikTok. Additionally, he has developed annual PR materials and banners for the Node Na Le website. In this project, this creator has developed the optimal methods for presenting the brand on online platforms and defined the most effective storytelling techniques to communicate the brand and its new concept. She has also planned the storyboard to promote the meal set called EAT@Node Na Le and designed video content to enhance public awareness and convey the key message, “Soul of Songkhla Node Na Le,” to the public. This entrepreneur is Node Na Le Social Enterprise. In this project, the entrepreneur has co-created three trip options, namely “The Stroll in the Palm Forest,” “The Walk in the Rice Field,” and “The Fun of the Seaside.”
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 47 Collaborative Business Model Eat @ Node Na Le is a project by Node Na Le Palm Sugar Social Enterprise in the Baan Tha Hin community of Satingpra district, Songkhla province. The enterprise aims to enhance its ecotourism business model, which was initially developed during their participation in the Change x2 project last year. In this project, the team has further developed the model by introducing to visitors Node Na Le’s captivating culinary and cultural identity. They have created the meal sets featuring distinctive local dishes that reflect their everyday life, incorporating seasonally available local ingredients, and designed the travel routes that allow visitors to experience these offerings. The Stroll in the Palm Forest (Tarn Dern Dong) set represents the food available from January to April, the Walk in the Rice Field (Lung Tong Na) showcases the food available from September to December, and the Fun on the Seaside set (Ta Le Pa Plern) features food prepared using ingredients from Songkhla Lake and is available year-round. This project aims to communicate with new generations through the theme “good food, fun time, happy soul (Roi Nook Sook),” which is embodied by the meal sets. Eat @ Node Na Le
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 48 Result • Eat @ Node Na Le has undergone rebranding; • The corporate brand identity, including the logo, media, and graphics, has been created; • PR materials, both online and offline — including the brochure, map, signage, video commercials about Eat @ Node Nale, and short video content introducing each meal set — have been produced; • The communication template for PR on online platforms like Facebook and TikTok has been created; • Annual PR materials along with other creative content and banners to support PR efforts on Node Na Le’s official online platforms have been produced. Contact Detail Node Na Le Palm Sugar Social Enterprise Baan Tha Hin, Sating district, Songkhla 90190 Tel.: 081-398-8611 Facebook: NODE NA LE
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 49 Bangklam Pottery Chandra Kuanwilia and Chantip Chanasat Entrepreneur Chanchai Tipmanee Facebook: บางกล่ำำ�ดิินเผา E-mail: [email protected] Creator (Design) Chanita Kuanwilia Facebook: Chanita Kuanwilai E-mail: [email protected] Creator (Video Content and Media) Chantip Chanasat Facebook: Chantip Chanasat E-mail: [email protected] This creator is a Songkhla native born and raised in Had Yai. She pursued her passion for design by studying Industrial Design at Walailak University. In this project, the creator, with a deep-rooted familiarity with Bangklam Pottery and its surrounding community from her personal experience and local upbringing, has envisioned integrating various elements to develop the new activities tailored to new target customers. Additionally, she has planned and designed the activities’ systems as well as PR materials aimed at enhancing the visibility, recognition, and identity of Bangklam Pottery among the public in the future. In this project, this creator has planned the storyboard and designed video content to effectively build brand awareness and engage target customers. Additionally, she has ensured that the content resonates with customers, helping them understand what this brand means to them while clearly linking it to the brand’s identity. This entrepreneur is the owner of Bangklam Pottery, which functions as a home, a building, and a small learning center with deep roots in the community along the banks of the Bangklam Canal. He is passionate about preserving the natural richness and cleanliness of the environment. The canal not only intertwines with local life but also serves as the primary agricultural center nearest to the city. Renowned as the birthplace of “Three Rivers Clay,” characterized by sediments from fresh water, salt water, and brackish water, this area boasts a unique clay pattern exclusive to Thailand. Over time, Bangklam Pottery has evolved into a hub for learning, where local artisans harness this clay to create a variety of products.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 50 Collaborative Business Model Bangklam Pottery is the perfect place for creating pottery and learning about the natural materials used, especially clay from the three rivers in Songkhla. The team has enhanced the business’s brand identity, aimed at attracting new customers and providing memorable family experiences. They have introduced the travel plan that includes a workshop where visitors can gain knowledge about the community’s nature, history, and culture along the Bangklam Canal while also creating pottery using the unique Three Rivers clay. Molds at each learning station are specifically designed to leave a lasting impression and create enduring memories. Workshop “Ride on a boat and create pottery while learning