CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 51 Result • The workshop has been developed for young adventurers, allowing them to “ride on a boat and create pottery while learning about clay from the three rivers”; • The two travel packages have been developed: one for families and one for solo travelers; • The private group package has been developed. Contact Detail 39/1 Moo 1, Baan Bang Glam, Bang Glam sub-district,Bang Glam district, Songkhla 90110 Tel.: 081 9596951 , 081 598072 • Facebook: บางกล่ำำ�ดิินเผา
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 52 Bangreang Tourism Community R you go Thailand and Jakraphan Benjavinyu Entrepreneur Aranya Rukmuang Facebook: Aranya Rukmuang E-mail: [email protected] Creator (Design) Jakraphan Benjavinyu Facebook: Jakraphan Benjavinyu E-mail: [email protected] Creator (Video Content and Media) R you go Thailand E-mail: [email protected] In this project, this creator has developed the brand presentation idea to create brand recognition and created the corporate brand identity, including the logo, media, and graphics. He has also created the communication template aligned with future media content. Additionally, he has produced offline media content such as the leaflet, roll-up, cash coupons for use in participating community stores, and the poster to promote the community camping activity. In this project, this creator, with experience in corporate management at a tour company, has designed the packaging, positioned the business under the brand “Camping Songkhla.” They aim to promote community tourism by supporting and developing interesting tourist spots within the community, with a focus on sustainable use of local resources. This entrepreneur, originally a community enterprise recognizing the potential of its natural resources, has developed a unique tourist destination offering various distinct tourism experiences. Passionate about ecotourism and sustainable tourism principles, she believes that the abundant natural resources, local travel spots, and the community’s capacity for preserving the environment, arts, and cultures will create memorable trips for visitors. In this project, the entrepreneur has collaborated with the community to enhance their skills, ensuring that they can be excellent hosts and partners in developing the travel location.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 53 Collaborative Business Model The team has established the Camping Songkhla community to promote community tourism in Songkhla by offering various unique travel experiences. Driven by ecotourism and sustainable tourism principles, the camping trips are designed to offer visitors memorable experiences. Additionally, acting as a coordinator, explorer, and curator of potential travel spots, the community has arranged activities to publicize these newly discovered destinations. The Camping Songkhla community
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 54 Result • The corporate brand identity, including the logo, media, and graphics, and business model have been created; • The tour package has been developed to be promoted at the Jellyfish Camping & Music 2024 @bangriang festival and will serve as a model for developing travel spots in the province. • A video commercial showcasing year-round tour packages has been produced to highlight the brand’s uniqueness, increase brand recognition among customers, especially Generation Y and tourists, and encourage them to practice community tourism. Contact Detail 42/1 Moo 4 Bangreang sub-district, Kuanneng district, Songkhla 90220 Tel.: 091 7891445 • Facebook: Aranya Rukmuang
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 55 ตาลบุุรีีชััยพฤกษ์์ ทองฉ่ำำ� Entrepreneur Banphot Yimwan Facebook: tarnburifood Creator (Design, Video Content, and Media) Chaiyaphruek Thongcham E-mail: [email protected] This creator specializes in designing and creating products. In this project, the creator has strategized how to maximize the brand’s reach to a wider audience. He has also designed the brand image, edited and overseen its visual components, and established guidelines for presenting video clips for Tarnburi. This entrepreneur is the owner of Tarnburi who has developed the Tanod Kombucha recipe. He has a deep understanding of the product’s components and aims to further develop the Tanod Kombucha drink as a base for producing other products.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 56 Collaborative Business Model The team has devised the novel approach that effectively integrates the brand with customers and cultivates shared experiences centered on Tanod Kombucha, a new and relatively unknown drink product. This includes setting clear project objectives and operational workflows to enhance the product’s visibility and clarity. Tarnburi Mobile Cafe
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 57 Result • Potential customers have been identified to be among the new generation who are health-conscious and enjoy exploring Songkhla old city. • The modern and updated electric car has been designed as the brand’s new symbol and will be used for promoting Tarnburi’s new drink “Kombucha,” made from Tanod palm sugar and available in various flavors; Contact Detail 59/1 Moo 7, Thahin sub-district, Satingpra district,Songkhla 90190 Tel.: 087 6933538 Facebook: Tarnburi ตาลบุุรีี
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 58 กรุุงเทพฯ และปริิมณฑล
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 59 F.V. Weerapon Wongtawan and Gitchasorn Thantupsorn Roots of Nature Tupporn Sirichoo Poomjai Garden IDG SiamRise Travel Alee Muhammat and Chayuth Lothuwachai Kanom Siam Sorawit Opapongphun and Jinto Production Dang-Ngeck Nanthiwa Wessaprawinnawesh Pasika Segtrakool Bang Kachao Page Team Jenny’s Ice Cream Piti Amornlertwattana and Thanathorn Shongtuptim
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 60 F.V. Weerapon Wongtawan and Gitchasorn Thantupsorn Entrepreneur Phatcharakan Rojwatcharapibal Facebook: เอฟวีี Instagram: fv_products Line: @fvbkk Creator (design) Weerapon Wongtawan Facebook: LUKYANG Instagram: Lukyang_studio Email: [email protected] Creator (video content and media) Gitchasron Thantupsron Facebook: Riggy Creative House Email: [email protected] This creator is a designer who is interested in the environment. He is responsible for creative design and concept design. He identified the requirements of the customer and designed the look and packaging of the new snack in the souvenir set. He also planned the media structure and co-planned the content and storyboard. This creator designed, filmed, and edited video content and shot a product photoshoot to present the product for target groups. This entrepreneur owns a cafe that sells traditional Thai snacks and sweets on Song Wad road. They designed and produced products, created a business plan, calculated costs and prepared the area to exhibit their product. They also planned the content and storyboard, filmed the content, co-produced the packaging and contacted suppliers.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 61 Well Nutrition Collaborative Business Model “Well Pochana (Cuisine)” is a project that was designed and developed from an exhibition titled “Waste Pochana (Cuisine) by LUKYANG”. It was an exhibition that showcased artworks that are made from folded recycled materials and used food packaging. The exhibition provided information to visitors on how to correctly handle food packaging waste. For this project, the team took the decision to print useful information about how to manage used food packaging correctly onto the packaging itself and collaborated with local food entrepreneurs who wish to solve problems with food packaging waste. The information is featured on the products of the entrepreneur and in the exhibition of the designer. F.V. store is the first to join the “Well Pochana (Cuisine)” project and included their product in the souvenir set. In the future, Well Pochana (Cuisine) will collaborate with other entrepreneurs so that their customers get good products and know how to manage food packaging waste correctly.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 62 Contact details for entrepreneurs who are interested to join Well Pochana Project Facebook: LUKYANG • Instagram: Well_Pochana Contact details of F.V. Shop 827 Song Wad Road, Jakkawat, Samphanthawongse district, Bangkok 10100 Tel.: 081 866 0533 • Line: @fvbkk • Facebook: เอฟวีี • Instagram: fv_products Result A souvenir set that costs 320 Baht per box was created. There are 4 kinds of traditional Thai sweets that come with a meaningful message in the box, namely: Khanomkhing with the message ‘warm love’; Sampannee with the message ‘rich with love’; Sommanas with the message ‘rich with happiness’; and Dok Lamduan with the message ‘long life’. The Sampannee sweet has been shaped to be the same as the brand’s logo. An illustration of Song Wad road with important landmarks (Pei-ing shrine, Musjid Luang, and Pathum Kong Kha temple) are featured on the package. These places reflect the diverse cultures of the local people. Those who receive the souvenir will know immediately that the Thai sweets in the box are from Song Wat road. After eating the sweets, they will find instructions inside the box from Well Pochana on how to reuse the packaging. For example, they can tear along the dotted line and turn the package into a postcard and keep it as a souvenir.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 63 Roots of Nature upporn Sirichoo Entrepreneur Saitharn Thevaaksorn Facebook: Roots of Nature Creator (design, video content and media) Tupporn Sirichoo Facebook: Jump SiriKrits DonSamrarn IG: Jump KritsSiri This creator specializes in designing. She designs business ideas based principally on environment preservation. In this project, she helped design the logo, media and graphics, planned the product presentation ideas both online and offline, and designed the packaging and natural materials to be used in the activities. The owner believes in the importance of learning and experiencing new things while being considerate towards nature. In order to promote their vision, they provide a learning space for visitors to do many activities. In this project, the entrepreneur created a business plan, designed activities, calculated costs, prepared an activity space and created an activity package.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 64 Collaborating business model Originally a simple garden, the business turned into a place where visitors discover natural wonders and children learn deeply about the roots of nature. “Roots of Nature” provides an activity space within the ecosystem. It is designed and taken care of by the ecosystem itself. Nature and man-made buildings mingle together seamlessly and beautifully. Visitors can see visible roots on the ground and realize how our ancestors and nature have been intertwined. The uniqueness of the business lies in the mixture between the traditional way of life of local people and the modern lifestyle of city people. They are well-blended and well-balanced. Art activities at Roots of Nature are prepared with sustainability in mind. As the site is located in Bangkok, visitors do not need to travel far to enjoy nature and experience art activities that relate to nature in terms of look, taste, smell and sound. It can be thought of as a 101 class that prepares young people before they travel out of the city to learn about nature in the forest and create nature-related art. Roots of Nature
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 65 Result • 3 activities that allow children to discover the simple but beautiful things in nature. The 1st activity is to take a leisure walk in the woods inside the city and create art from their impressions. The 2nd activity is to freeze time by taking photos. The 3rd activity is to learn from natural materials. Visitors must bring their own camera and hat. The entrepreneur will prepare 20x30 cm painting frames, colors, brushes and a color mixing tray. • To participate, visitors must form a group of 4 people between 8-19 years old. The activity time is 3 hours, and the price is 5,000 Baht/person. Snacks and drinks are available, and all visitors will get their painting and one pot plant. • A logo and a poster have been created. • A commercial video clip that presents activities and the way to learn things through nature that is told by Roots of Nature has been produced. Contact details 555/3 Soi Sathupradit 43, Sathipradit Road, Chong Nonsri sub-district, Yannawa district, Bangkok 10120 • Facebook: Roots of Nature
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 66 Poomjai Garden IDG Entrepreneur Krittaya Sirimongkolsatian E-mail: [email protected] Facebook: Poomjai Garden ภููมิิใจการ์์เด้้น Creator (design, video content and media) Intellectual Design Group Co., Ltd. Facebook: IDG DESIGN E-mail: [email protected] This creator wishes to promote local business by bringing their knowledge of designing to help connect the local entrepreneur and target customers. In this project, they designed the graphics for the sales materials, presentation ideas, as well as packaging and an interactive map. This entrepreneur is the owner of Poomjai Garden, a tourist spot that believes in the importance of nature and green space in Bangkok. They provide 3 kinds of services to visitors—a restaurant, a cafe, and art & craft activities that use natural materials available in the community and vicinity. In this project, the entrepreneur provided information for the improvement of the local creative tourism packages that fit
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 67 Collaborating business model From original activities that are available at Poomjai Garden, more products and service packages were developed to increase connections with the community and nature, as well as to create value for customers—whether they are tourists, visitors who travel with family members, or customers who are interested in culture and people’s way of life. The entrepreneur wishes to increase younger generations’ awareness of eco-cultural tourism and to build a model eco-cultural tourism business. Poomjai Garden Result • A service package for tourists has been created consisting of a tour of Poomjai garden—a heritage of eco-cultural tourism, a tour of the last coconut farm in Bangkok, a private boat tour to see the big Buddha at Wat Pak Nam, an umbrella and bag painting with natural colors/tie dye workshop, as well as a Thai food and Thai sweet workshop. • A service package for organizations has also been introduced. It consists of a tour of Poomjai garden, a tour of the last coconut farm in Bangkok, a boat tour, an umbrella and bag painting with
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 68 Contact details 9/3 Rama 2 Road, Soi 28 Yak 18, Jomthong sub-district, Jomthong district, Bangkok 10150 Tel.: 085 123 1386 Facebook: Poomjai Garden ภููมิิใจการ์์เด้้น • Instagram: poomjai_garden Website: www.poomjaigardenbkk.com natural colors/tie dye workshop, as well as a Thai food and Thai sweet workshop, a farm scavenger hunt, a swing dance workshop and a traditional Thai dance workshop. • A service package for educational institution has been introduced and it consists of a tour of Poomjai garden, a tour of the last coconut farm in Bangkok, a farm scavenger hunt, an umbrella and bag painting with natural colors/tie dye workshop and a Thai sweet workshop. • The marketing campaign “GROW GREEN TOGETHER” has been created. Participants of all activities can donate and apply to plant trees, challenge other people to plant more trees and build their garden by using the tag #growgreentogether on social media. • A manual template has been created. • A Company profile card has been created. • A brochure of the project has been created. • A hand-written map and icon have been created to communicate about the project in a friendly way. This communication style emphasizes how accessible and unique Poomjai Garden is.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 69 SiamRise Travel Alee Muhammat and Chayuth Lothuwachai Entrepreneur Natthawan Katephan Facebook: SiamRise Travel - สยามร้้าย ทราเวล E-mail: [email protected] Creator (design) Alee Muhammat E-mail: [email protected] Creator (video content and media) Chayuth Lothuwachai Facebook: Chayuth Lothuwachai This creator specializes in product design and is an advisor on package development. He is also a video clip producer and graphic designer. He contributed to media design and created graphics, with a presentation style that matches the brand’s identity. This creator of video content and media took part in storyboard planning and designing video presentation that promote customers’ understanding of the brand. He also created video content to promote the brand’s activities. This entrepreneur is a social enterprise that promotes their community by organizing trips for visitors through responsible tourism which in turn helps distribute income to sustainably support the community as well. Apart from tourism services, they also use their experience of working with the community to drive the development of community-based tourism together with the public and private sectors with the aim of adding value to community-based tourism in their area (Sustainable Tourism Development Project). The entrepreneur is interested in community-based tourism and responsible tourism, and this project has helped create a visitor experience, a business plan, a cost calculation, and a travel package. They also co-designed PR materials.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 70 Collaborating business model The business model aims to develop community -based tourism and to expand travel routes in Bangkobua-Bang Kachao community that will allow visitors to experience the simple way of life of local people. With this simplicity, visitors can rest their body, mind and spirit, as well as take time to reflect and build positive values in themselves and the community. The income gained will be distributed to local people and to add more green space in Bang Kachao, while visitors will gain a unique experience of community-based tourism and become part of the community. A one-day trip that heals the body, the mind and the spirit
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 71 Result • A one-day trip that heals the body, the mind and the spirit of visitors has been designed. Program details: 09.30 Meet at the meeting point in Bangnampueng Nok temple (Bangnampueng Nok pier). 09.30 Be greeted by the community; visit the old church in late Ayutthaya period and listen to the history of Bang Kor Bua and Bang Kachao community. 10.30 Turn back time to experience the life of the people on the bank of Pae canal by getting on the boat to enjoy the scenery of both sides of the canal and getting off at the watergate where visitors can see a view of Bangkok while listening to a sea shanty that is rare to witness. 12.00 Eat a local lunch at Bang Kor Bua community. 13.00 Start an activity that will heal, the mind, body and spirit of visitors at Bang Kor Bua community. 14.00 Soak your feet in herbal water to relax, and taste a Thai snack called Meang Kham that uses lotus flower petal. 15.00 Program ends. The price of the trip is 2,590 Baht per person (special rate! 2 persons each get 100 Baht discount) This price covers: - 1 meal and activities that are specified in the program. - Travel insurance. Contact details 10 Soi Rachaburana 36, Yak 1, Ratchaburana, Bangkok 10140 Tel.: 089 415 6240 Facebook: SiamRise Travel - สยามร้้าย ทราเวล • E-mail: [email protected] Website: www.siamrisetravel.com - 7% VAT. - Mindfulness card with different wording for visitors to choose to remember the trip by. - Social Impact Dashboard (summary of income distribution to the community) that visitors can share on their Facebook to create positive impact. - A banner to publicize the program and a photo of the trip in the community.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 72 Kanom Siam Sorawit Opapongphun and Jinto Production Entrepreneur Kreephet Hanpongpipat Facebook: kanomsiam Instagram: kanomsiam Creator (design) Sorawit Opapongphun Facebook: itemmm Behance: itemmmstudio Creator (video content and media) Jinto Media Production Facebook: JinTo media Production Email: [email protected] This creator specializes in creating graphics, branding and packaging design. In this project, he worked on rebranding the brand and designing the package and mascot. He made the brand’s identity more vivid, linking it specifically to Bangkok, and he planned the content to be shown on several promoting channels. JinTo Media Production is an expert in creating video clip, short film, commercial, and television commercial. In this project, the company produced, designed and edited video contents and shot product photography to present the product to target groups. This entrepreneur is the owner of Kanom Siam which is a shop that sells pandan Thai coconut pudding at Siam Square arcade. Their Thai coconut pudding has a heavenly smell of pandan and tastes wonderful. One of its unique features is the pudding looks transparent and glossy. The pudding is prepared with great attention, the raw materials are carefully chosen, and the cooking process is considered a form of art. The pan temperature must be just right, the hand movement when pouring the coconut cream into each hole of the pan must be well-measured, and the cooking time is also carefully calibrated so the pudding looks and tastes perfect. The entrepreneur calculated the costs and formulated the KPIs to evaluate the results of the project.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 73 Collaborating business model To develop the “Kanom Siam” brand as a snack that represents Bangkok, the brand identity was strengthened. The identity of Bangkok is reflected in the pudding itself, as well as on the package, so it clearly shows that it is originally from Bangkok. The packaging has been redesigned to be vivid and memorable, and the snack is conveniently packaged for takeaway. To build a deep connection between customers and the product, the story of Kanom Siam is told, one which proudly promotes the pudding as a symbol of Bangkok. Kanom Siam
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 74 Result • Corporate identity of the brand has been designed and made. • The store has a new look. • The new takeaway package has been designed and made. • Krok and Baitoey—the characters have been introduced. • Video commercial to promote the brand’s new image has been shot. • Contents in the form of video and images have been created. Contact details Siam Paragon. G Floor (Take Home zone); Suan Plern Market Project, Rama 4 Road near Nittaya Gaiyang; the Emquartier G Floor (Take Home zone); The Emporium; Terminal Rama 3 B2 LG Floor. Tel.: 086 900 8981 Facebook: kanomsiam • Instagram: kanomsiam Tiktok: kanomsiam.official • website: kanomsiam.com
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 75 Pasika Segtrakool Bang Kachao Page Team Entrepreneur Pasika Segtrakool E-mail: [email protected] Creator (design) Niya Saengrabin Chanaporn Kornngulueam Facebook : NI YA /Chanaporn Prw E-mail: [email protected] [email protected] Creator (video content and media) Nasreen Saengwiman Facebook : nusreen sangviman E-mail : [email protected] Creators who design layouts, brochures, showcase unique images, create clear memories, and design animal characters. Eight species of animals in the Bang Kachao area to attract local animals with community characteristics and uniqueness, driving characters towards softness Electricity in Bang Kachao region Creators of static photography, animation, and video design use online media as a medium for community image development and as a more accessible medium. Representatives of the Khung Bang Kachao community were born and raised in Bang Kachao. They saw Bang Kachao’s excellent community practices and resources, which stimulated community development and brought the community to the Bang Kachao page for people to visit and learn about. Bangkok’s lungs are a source of fresh air and abundant natural resources.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 76 Collaborating business model Through their website that recommends tourism and activities in Bang Krajao area, the entrepreneur has launched a campaign called (Zone) (Pod) (Prai) which comprises 3 phases of activities. The first is to build a common understanding and interest, with visitors playing a guessing game. The second is to build a good impression by planning a trip which gives visitors a new experience in Bang Krajao community. The third is to inspire visitors to come back to Bang Krajao by using the BKJ Journey Booklet in which visitors collect stamps. (Zone) (Pod) (Prai)
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 77 Result • Visual mascots which appear when playing the guessing game and reflect the characteristics of players have been created. • Visitors will be paired up according to the result of the guessing game, and 4 routes are arranged for each pair. Route no. 1 is for visitors who love slow travel. Route no. 2 is for visitors who love to create content. Route no. 3 is for those who love cultures. Route no. 4 is for adventure-lovers. The price for the tour (including lunch, drinks, transportation, and speakers) is 999 Baht per person. • BKJ Journey Booklet has been produced. It is a booklet that introduces the Zone Pod Prai campaign, explains how to commute to the campaign area, presents some travel spots and games to win prizes, and outlines activities to do in Bang Krajao. The price is 55 Baht. • BKJ map that presents travel routes in Bang Krajao has been produced and available for free at famous travel spots in the area. • Content in the form of images and video clips have been produced. • Commercial video clips introducing activities in Bang Krajao community have been produced. Contact details Kung Bang Krajao, Prapadaeng district, Samutprakarn Tel.: 061 249 1994 Facebook: บางกะเจ้้า Bangkachao
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 78 Dang-Ngeck Nanthiwa Wessaprawinnawesh Entrepreneur Sureerat Panphong Facebook: แดงเง็็ก ทะเลสด Creator (design) Nanthiwa Wessaprawinnawesh Facebook: Natt Nanthiwa Creator (video content and media) Pawaris Phompanya Facebook: Pawaris Phompanya This creator designed and created her work while considering brand identity. She can create brand awareness that is easy to access and easy to digest for customers. In this project, she contributed to designing packaging and brand character, making it more modern-looking. She did this utilizing readily available resources in line with the entrepreneur’s preferences. This creator planned the storyboard and designed video contents following the image of the brand to encourage brand awareness among target customers. In this project, he filmed and edited video clips to convey how fresh and delicious the seafood is. His attentiveness during the process of selecting raw materials and the red color of the brand are refreshing - just like fresh seafood. This entrepreneur is a representative of Dang-Ngek which sells fresh seafood at Nonthaburi Municipality Market. The business has been running for more than 40 years and now the entrepreneur plans to develop the business to be more accessible for new generations. He contributed to co-designing new kinds of services that eliminate customer pain points, as well as finding solutions to create packaging to make the goods more modern-looking and trustworthy. In order to save cost and control the risk, the packaging and label were redesigned using available resources.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 79 Collaborating business model From a fresh seafood stall in Nonthaburi Municipality Market, the entrepreneur added a delivery service to meet the needs of customers of all generations and ages. Single persons who want to buy fresh seafood but do not want to buy a big amount of it can specify the amount they want or ask for a recommendation from the entrepreneur via social media, and then the product will be conveniently delivered to the customer’s doorstep. In addition, the entrepreneur can prepare ready-to-eat seafood (removing crab shells, etc.) as per request. Dang-Ngeck
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 80 Result • The entrepreneur has started a service that advises customers about all things related to seafood, including: how to select the right kind of seafood for a particular dish and how to calculate the amount of seafood required, ensuring that the final result matches what customers want. • A seafood delivery service has been started. Customers can order seafood in advance through the brand’s Facebook or delivery application and have it delivered to their home. This service is especially useful for customers who tend to forget things or have a busy schedule. • A seafood set for individuals has been designed so that single customers can cook with fresh ingredients instead of using leftover ingredients from the previous day. • To increase customer convenience, services to prepare ready-to-eat seafood have been set up, such as deshelling, or steaming and fileting fish. • A menu of the Week has been introduced. The menu is created from raw ingredients that are available from nearby stalls in the market. The ingredients and the recipe are packaged ready for customers to cook. • Corporate identity logo of the brand and graphics has been created. • The Khun Dang character has been created. Contact details Nonthaburi Municipality Market, Sudan Yai sub-district, Pracharas Road, Muang, Nonthaburi 11000 Tel.: 097 168 3119 Facebook: แดงเง็็ก ทะเลสด • Lineman : แดงเง็็ก ทะเลสด (DANG-NGEK SEAFOOD)
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 81 Jenny’s Ice Cream Piti Amornlertwattana and Thanathorn Shongtuptim Entrepreneur Lucky Mango Co., Ltd. Facebook: Jenny’s ice cream E-mail: [email protected] ครีีเอเตอร์์ (สาขาการออกแบบ) ปิิติิ อมรเลิิศวััฒนา Website : www.normanstudio.in.th Instagram : normanstudiobkk Facebook : Norman Design Studio Creator (video content and media) Thanathorn Shongtuptim Facebook: Aun Thanathorn IG: jonathorn_ Norman Design Studio specializes in building brand strategy, brand elements, packaging, and brand communication. In this project, they developed the graphic design, the packaging and the key visuals including the collage design that is both practical and draws on the identity of the ice cream – a unique blend of Thai and international influences. The creator also designed PR materials to publicize the product both through online and offline channels. This creator in the field of video content filmed video clips for the entrepreneur to use with other types of promotional media. He also helped design video media that is mixed with motion graphic media to increase brand awareness through online channels. Chef Jenny loves Thai food and fruits, and she wishes to share the unique taste of Thai food with the world by using everyone’s favorite food, ice-cream, as a medium for her creativity. In this project, the entrepreneur provided information and recommendations for the team to launch a project that is in line with the needs of Jenny’s Ice Cream’s customers.
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 82 Collaborating business model The business model reflects Thai identity through various flavors of ice cream, such as Golden Thread, Jasmin, Thai Chicken Coconut Soup, and Rice Vermicelli with Coconut Milk. Thai identity is showcased through “Sense of Siam” which comprises stories that are told with 4 different concepts/flavors/seasons. Featured on their online communication channel, the stories aim to attract tourists who visit the store at different times. They work with their partners to publicize the product as well. Jenny’s Ice Cream
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 83 Result • The content to showcase the ice cream flavors and Jenny’s Ice Cream has been produced and published on online channels. The team also collaborated with DITP to promote their 4 Seasons Flavor at Thai Fex exhibition. The flavors are: • Yello summer season (mango) • Pink rainy season (dragon fruit) • Black winter season (Kanom Piak Poon) • Royal blue spring season (blue rose) • A poster and a banner have been produced. • Commercial video clips and content about Jenny’s Ice Cream have been produced. Contact details ICONSIAM 6th Floor, Lobby D Tel.: 082 849 6419 Facebook: Jenny’s ice cream • E-mail: [email protected] Instagram: jennys_icecream
CHANGEx2 : แพ็กคู่สู่ธุรกิจใหม่ 84