Corporate Identity Manual MARINE PARK D’MUARA
CONTENT SECTION A Introduction 1.0 The Identity System: 1.1 Logo 1.2 Logo Rationale 1.3 Color Rationale 1.4 Logo Variation (with color code) i. Flat Color (Process / and Spot color) ii.Black & White (B&W) iii.Greyscale IV.Reverse Color 1.5 Acceptable on Logo (Do’s) 1.6 Unacceptable on Logo (DON’Ts) 1.7 The Visual Elements/ Signature Band 1.8 Do and Don’ts on Signature Band 1.9 Space 1.10 Grid System 1.11 Typography 1.12 Alternative Logo SECTION B 2.0 Sketch Stationary Items: 2.1 Business Card 2.2 Letterhead 2.3 Envelope design i. Letter Size (with window) ii. A5 Size (with window) iii. Standart Size (with window) iii. Envelope Statement (Full View) 2.4 Livery design 2.5 USB drive 2.6 External Hard Disk Design 2.7 Pen Design 2.8 Notebook/ Notepad design 2.9 Presentation Template (Cover, Content, Infographic Samples and Back Cover) 2.10 Organizer (A2 Size) 2.11 Apparel Design i. Corporate Shirt ii. Corporate T-Shirt iii. Jersey iv. Unifrom 2.12 Sunset Hat CORPORATE IDENTITY MANUAL SECTION C 3.0 Promotional Design Items 3.1 Poster (i) Enviromental Poster (ii) Promotion Poster 3.2 Signboard 3.3 Billboard 3.4 Environmental Graphics i. Lightbox (directional sign) ii. Lightbox iii. Toilet Sign iv. Toilet Sign Statement v. Front Desk Wall Display Design 3.5 Bunting (Indoor) 3.6 Corporate Montage (45seconds) 3.7 Website Design 3.8 E-Banner 3.9 Corporate Brochure/ Leaflet D’MUARA MARINE PARK
CORPORATE IDENTITY MANUAL INTRODUCTION D’MUARA MARINE PARK CORPORATE IDENTITY MANUAL Attention All items that show the D’Muara Marine Park Logo must get the clearance from group Strategic Communications Department before production. This is to ensure that the designs produced are aligned to the Corporate Identity (CI). Brand Element Rationale The corporate element is inspired by the design of a estuary. It speaks of the agri industry of the company and carries the message of estuary for the future. Corporate Identity Consistent presentation of the D’Muara Marine Park identity is the key to brand Recognition, building trust and confidence over time. In this manual, we define the key elements of the brand identity system, from the brand mark and brand architecture to typography and secondary graphics. These elements will help us build the brand through various applications, outlining how it is to be used within creative expression. 1
1.0 THE IDENTITY SYSTEM Our identity reflects D’Muara Marine Park direction and represents dynamism, momentum, change and progress on our journey to success. SECTION A 2
1.1 Logo The Identity System The vibrant colours represent that embodies the essence and characteristics of an estuary—a unique and ecologically important ecosystem where a river meets the sea. It typically includes a combination of symbols, colors, and typography to convey its message efiectively. MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA 3 Scale Size: 100% Scale Size: 50% Scale Size: 30%
1.2 Rationale Logo The Identity System A rationale should clarify and identify the meanings behind the icon each design has incorporated. There are some meaning on this logo that have connection with estuary and chalet. 4 MARINE PARK D’MUARA This shape of the roof and window representing room of the Chalet. This visual of the sunset, water and land representing the estuary. This column represent the prestigous for the name of the Chalet .
1.3 Color Palette The Identity System Colours form a significant and important part of the D’Muara Marine Park Brand Identity. The Brand Signature Colour Palette is made up by Blue, Orange, Black and Chocolate. The Background Colour palette consists of a set of neutral colours, to allow the primary colours to be dominant. Note: The CMYK values represented on this page have not been evaluated by Pantone, Inc and may not match the Pantone system. Please consult a Pantone Colour Formula Guide for reference. Pantone® P 20-8 C Pantone® P 112-3 C Pantone® P 13-4 C Pantone® P 24-9 C Pantone® P 179-15 C CMYK 0 / 50 / 100 / 0 RGB 247 / 148 / 29 CMYK 100 / 0 / 0 / 0 RGB 0 / 174 / 239 CMYK 23 / 27 / 40 / 0 RGB 199 / 179/ 153 CMYK 3 / 7 / 15 / 0 RGB 245 / 232 / 214 CMYK 70 / 64 / 63 / 64 RGB 45 / 45 / 44 5
CMYK 0 / 50 / 100 / 0 RGB 247 / 148 / 29 CMYK 100 / 0 / 0 / 0 RGB 0 / 174 / 239 CMYK 23 / 27 / 40 / 0 RGB 199 / 179/ 153 CMYK 3 / 7 / 15 / 0 RGB 245 / 232 / 214 CMYK 70 / 64 / 63 / 64 RGB 45 / 45 / 44 MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA iii) GRAYSCALE iii) REVERSE COLOR i) FLAT COLOR ii) FLAT BLACK / B&W COLOR 60% Black 50% Black 40% Black 90% Black 1.4 Logo Variation The Identity System Logo variations play a crucial role in maintaining consistency across various platforms. There are some logo variation that will represented to the identity. For example, flat color, flat black/B&W color, grayscale, reverse color. 6
MARINE PARK D’MUARA DESCRIPTION As a official symbol of D’Muara Marine Park. Can be used and on the stationary and promotional items. MARINE PARK D’MUARA 1.5 Acceptable On Logo The Identity System The D’Muara Marine Park logo is a visual representation of the brand's core values, personality, and vision. Its design embodies our commitment to insert key aspects of the brand's identity, such as innovation and reliability. These examples illustrate acceptable usage of the Chalet logo. 7
Do NOT distort the Logo Do NOT create new font for the Logo Do NOT rotate the Logo Do NOT add any effects to the Logo Do NOT place the logo on a colour without sufficient contrast Do NOT change colours of the Logo Do NOT use the Brand Logo within any holding shape Do NOT reposition or resize the elements in the Logo Do NOT create department or division mark Group Corporate Communications MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA 1.6 Uncceptable On Logo The Identity System The D’Muara Marine Park logo Brand Signature should be treated with ‘visual respect’. Every effort should be made to ensure that each element of the Brand Signature fulfills its original intent. It is strongly recommended that any reproduction of the Chalet uses the digital master files provided. No elements in the signature may be altered in any way. No borders, unofficial type or graphic elements should be added to the Brand Signature. These examples illustrate unacceptable usage of the Chalet logo. 8
1.7 The Visual Elements/SignatureBand The Identity System The signature design is use three elements includes line and shapes such as that is blue (Sky, Cerulean, Ocean). The pattern that represent wave is to describe the visual elements of estuary. The color of orange as a blend line produce the sunset. 9
Can reflect Can’t distord Can’t change position Can’t change color 1.8 Do and Dont’s On SignatureBand The Identity System Correctly using the visual element of the chalet and property is essential to building and preserving our brand. The visual element can be reflected, can’t distord, can’t change color and can’t change position. 10
Main Logo A A A A A MARINE PARK D’MUARA The Typography “A” is taken from Logo which is League Spartan (Bold). It is use to had a distance of logo from other elements. = 1.9 Space The Identity System Logo Space System's comprehensive corporate identity ensures a consistent and compelling representation across all touchpoints, uniting the logo, space-oriented theme, and forward-looking technology vision. 11
CLEAR ZONE 1/2X CLEAR ZONE 1/2X CLEAR ZONE 1/2X CLEAR ZONE 1/2X X X X= The Body Space of Logo MARINE PARK D’MUARA Size 50% 1 square = 1x1 cm 1.10 Grid System The Identity System The grid acts as a guide to portray how our Brand Signature should be positioned whenever it is presented. Take note of the spacing needed to ensure there is ample room for the Brand Signature to be seen. 12
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? Abc Arial Regular Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? Arial Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? Arial Black 1.11.1 Typography - Arial The Identity System The Arial Family has been chosen as the secondary typeface for web and internal communications because it compliments the primary D’Muara Marine Park typeface, League Spartan. The Arial family should be used across all internal communications and documents such as email, letters, memos, reports, and PowerPoint presentations. 13
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? Abc League Spartan League Spartan Light League Spartan Extra Light League Spartan Bold League Spartan Thin abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? League Spartan Extra Bold League Spartan Black League Spartan Semi Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#%&*()_+=? 1.11.2 Typography - League Spartan The Identity System The League Spartan Family has been chosen as the secondary typeface for web and internal communications because it compliments the primary D’Muara Marine Park typeface, League Spartan. The League Spartan family should be used across all internal communications and documents such as email, letters, memos, reports, and PowerPoint presentations. 14
MARINE PARK D’MUARA MARINE PARK D’MUARA Watermark opacity - 50% MARINE PARK D’MUARA 1.12 Alternative Logo The Identity System An alternative logo at the heart of the corporate identity, we showcase our adaptability and creative spirit, reinforcing our commitment to innovation and distinctive brand messaging. 15
2.0 STATIONARY ITEMS Our collection of stationary items, including business cards, letterheads, envelopes and others showcase our corporate identity with consistent design elements, colors, and logo placement, reinforcing our brand's professionalism and cohesion in all our communications.. SECTION B 16
PUAN NORIN MANAGER 011 5186 8036 [email protected] www.dmuara.com.my Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor MARINE PARK D’MUARA Back Name Contact Title Line 1 Email Website Address Front Front STANDART BUSINESS CARD EXECUTIVE BUSINESS CARD 9 cm 5 cm Back 9 cm 5 cm PUAN NORIN MANAGER 011 5186 8036 [email protected] www.dmuara.com.my Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor MARINE PARK D’MUARA MARINE PARK D’MUARA MARINE PARK D’MUARA 2.1 Business Card Stationary System There are two types of business card which are “Standard Business Card” and “Executive Card”. There are some information on the business card such as contact, email, website and address of the chalet. 17 Specification for Design Purpoes Font: Arial (Regular) Business Card Size: 210mm (W) x 297mm (H) Business Card Material : Envelope with Window
MARINE PARK D’MUARA Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor 18 January 2023 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. D’Muara Marine Park MANAGER PUAN NORIN YOUR SINCERELY, D’Muara Marine Park Dear Puan Norin, D’Muara Marine Park Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor dmuaramarinepark.com Scale: 50% Speciffcation for Printing Purpoes Material : Simili Paper 80gsm Colour : Full Colours CMYK Paper Colour : White Speciffcation for Design Purpoes Font : Times New Roman (Regular) Size : Letter 2.2 Letterhead Stationary System The layout of the letterhead has been set to preserve the clean, professional appearance of Chalet D’muara Marine Park brand image. Letterhead will carry the logo in the top left corner and the identity bar down the left hand side. The address information area in the letterhead template may be adjusted to meet speciffc mailing requirements. No additional information or graphic images should be added to the letterhead. 18
Front Back Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 210mm (W) x 297mm (H) Envelope Type: Envelope with Window Scale Size: 40% 210 mm 38 mm 102 mm 10 mm 13 mm D’MUARA MARINE PARK Department of Chalet dmuaramarinepark.com.my 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor 95 mm 297 mm MARINE PARK D’MUARA 20 mm 210 mm 30 mm 297 mm dmuaramarinepark.com.my 20 mm dmuaramarinepark.com.my MARINE PARK D’MUARA 2.3 (i) Envelopes (Letter Size with Window) Stationary System The corporate envelope, designed to letter size specifications, embodies the essence of an estuary – a harmonious blend of functionality and professionalism. It offers the perfect vessel to convey your business communications with grace and precision 19
Back Front Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 148mm (W) x 210mm (H) Envelope Type: Envelope with Window Scale Size: 30% 148 mm 38 mm 64 mm 10 mm 23 mm D’MUARA MARINE PARK Department of Chalet dmuaramarinepark.com.my 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor 95 mm 210 mm Scale: 60% MARINE PARK D’MUARA 20 mm 20 mm 148 mm 30 mm 210 mm 10 mm dmuaramarinepark.com.my MARINE PARK D’MUARA 2.3 (ii) Envelopes (A5 Size with Window) Stationary System This is A5 size envelopes with window, the information such as location, phone number and website will carry the logo in the top left corner. The information such as location, phone number and website will appear on the right side of logo. 20
Front Back Scale: 40% Scale: 50% Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 248mm (W) x 115mm (H) Envelope Type: Envelope with Window 110 mm 220 mm D’MUARA MARINE PARK Department of Chalet 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor 28 mm 16 mm 23 mm 10 mm 95 mm MARINE PARK D’MUARA 20 mm 20 mm 10 mm 220 mm 30 mm 110 mm 10 mm dmuaramarinepark.com.my MARINE PARK D’MUARA 2.3 (iii) Envelopes (Standart Size with Window) Stationary System D’Muara Marine Park corporate-standard envelope size is as reliable as the steady flow of an estuary. Designed to meet industry standards, it ensures that your business communications are presented with the professionalism and consistency that your corporate identity demands. 21
Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 210mm (W) x 297mm (H) Envelope Type: Envelope with Window Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 229mm (W) x 162mm (H) Envelope Type: Envelope A5 Size with Window Specification for Design Purpoes Font : Arial (Regular) Envelope Size : 248mm (W) x 115mm (H) Envelope Type: Envelope Letter Size with Window D’MUARA MARINE PARK Department of Chalet Scale Size: 30% 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor MARINE PARK D’MUARA dmuaramarinepark.com.my MARINE PARK D’MUARA D’MUARA MARINE PARK Department of Chalet dmuaramarinepark.com.my 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor MARINE PARK D’MUARA dmuaramarinepark.com.my MARINE PARK D’MUARA D’MUARA MARINE PARK Department of Chalet dmuaramarinepark.com.my 03-88703042 Jalan Lama Kuala Selangor, Kampung Sungai Haji Dorani, 45400 Sungai Besar, Selangor MARINE PARK D’MUARA MARINE PARK D’MUARA dmuaramarinepark.com.my 2.3 (iv) Envelope Statement (Full View) Stationary System 22
FRONT BACK LEFT SIDE RIGHT SIDE MARINE PARK D’MUARA MARINE PARK D’MUARA 2.4 Livery Stationary System D’Muara Marine Park livery design incorporates our brand's signatureband, logo, and graphics into our vehicles, ensuring a strong and unified visual identity that leaves a memorable impression on our customers and the public. 23
D’MUARA MARINE PARK MARINE PARK D’MUARA Alternative Logo Logo 17 mm 22 mm 20 mm 43 mm 20 mm Specification for Design Purpoes Hardisk Size : 20mm (W) x 43mm (H) USB Type : USB 2.5 USB Stationary System Infusing the essence of an estuary, our USB products seamlessly blend technology and nature, embodying a harmonious synergy that reflects innovation and connectivity. There are two version of USB that comes with the official logo and alternative logo of the chalet. 24
MARINE PARK D’MUARA 147 mm 101.6 mm Logo Specification for Design Purpoes Hardisk Size : 101.6mm (W) x 147mm (H) Hardisk Type : External Hardsik 2.6 External Hardisk Design Stationary System The external hardisk came with calm estuary, our external hard drives embody the essence of corporate identity, providing a safe and efficient data storage solution that flows seamlessly within your business environment. 25
Specification for Design Purpoes Font : League Spartan Pen Size : 8.8 mm (W) x 132mm (H) Pen Type : Stationary Pen Alternative Logo 132 mm 8.8 mm D’MUARA MARINE PARK 2.7 Pen Design Stationary System The stationary pen, commonly known as a desk pen or office pen, is designed to serve as a permanent fixture on a desk or tabletop, always at hand for writing tasks. It is practical, functional, and blends seamlessly with an office environment. 26
Specification for Design Purpoes Font : League Spartan Notebook Size : 127mm (W) x 178mm (H) Notebook Type : Notebook 178mm Year Edition Alternative Logo 127mm 2023/24 MARINE PARK D’MUARA 2.8 Notebook Stationary System Introducing our premium Notebook Brand, a stylish and versatile companion designed to elevate your note-taking and productivity experience. This notebook seamlessly blends form and function to meet the needs of audients , professionals, and creative minds alike. 27
01 Contents Agenda Style 02 Contents 03 Contents 04 Contents MARINE PARK D’MUARA MARINE PARK D’MUARA Presentation Title: League Spartan League Semi Bold 30pt MARINE PARK D’MUARA Presentation Title: League Spartan League Semi Bold 30pt Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer 1 Lorem ipsum dolor sit amet, consectetuer 2 Lorem ipsum dolor sit amet, consectetuer 3 % 20% 25% 30% 10% 20% 30% 30% 10% Lorem ipsum dolor sit amet, consectetuer % Lorem ipsum dolor sit amet, consectetuer % 30% Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy 30% Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy 30% Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy Lorem ipsum dolor Lorem ipsum dolor Cover Infographic Samples 1 Infographic Samples 2 Infographic Samples 3 Picture Samples Icon Back Cover Content Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Slides Size : 338mm (W) x 190.5mm (H) Slides Type: Presentation Slides Template 338 mm 190.5 mm MARINE PARK D’MUARA subtitle Arial Bold 20 pt Presentation Title: League Spartan League Semi Bold 30pt 2.9 Presentation Slides Stationary System D’Muara Marine Park presentation slides beautifully showcase the brand's visual elements, including the logo, color palette, and typography, creating a compelling and cohesive narrative that resonates with the audience. The presentation slides template comes with cover, content, infographic samples and back cover. 28
MONTH: MARINE PARK D’MUARA January JULY FEBRUARY OGOS MARCH SEPTEMBER APRIL OCTOBER MAY NOVEMBER JUNE DICEMBER STAFF IN CHARGE MONTH DECEMBER YEAR: 2023 MON TUES WED THU FRI SAT SUN 1 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 2 3 4 5 6 7 ANNUAL ORGANIZER “Together we can face challenges as deep as the ocean and as high as the sky” WHAT TO DO Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Organizer Size : 248mm (W) x 115mm (H) Organizer Type : Annual Organizer 420 mm 594 mm 2.10 Organizer (A2 Size) Stationary System Effective corporate identity organizer sentence management involves regularly updating the brand guidelines and ensuring all employees have easy access to the latest resources for maintaining consistency of working. Annual organizer involves reviewing and updating on a montly schedule. 29
Specification for Design Purpoes Apparel Material : Micro Fiber ApparelType : T-Shirt Collar 2.11 (i) Apparel Design (T-Shirt) Stationary System The T-shirt can serve as a tangible extension of the chalet's brand identity, reflecting its values, unique selling points, and commitment to sustainability. The choice of fabric influences the comfort of the T-shirt. Microfiber material, known for its softness, breathability, and moisture-wicking properties, ensures guests feel at ease while staying at the chalet. 30
Specification for Design Purpoes Apparel Material : Pufy Polyester ApparelType : Corporate Shirt MARINE PARK D’MUARA NAME MARINE PARK D’MUARA 2.11 (ii) Apparel Design (Corporate Shirt) Stationary System A well-crafted corporate shirt manual is a powerful tool for establishing and maintaining a strong brand identity. Beyond being a piece of clothing, the corporate shirt becomes a visual representation of the company's values, culture, and professionalism. 31
Specification for Design Purpoes Apparel Material: Micro Fiber ApparelType : Uniform - Overalls MARINE PARK NAME D’MUARA MARINE PARK D’MUARA 2.11 (iii) Apparel Design (Uniform-Overalls) Stationary System The design of uniforms (overalls serves as a powerful tool for projecting a company's values, fostering team cohesion, and creating a lasting impression on both employees and the public. Workwear, especially in the form of overalls, carries a unique symbolism. It not only signifies the practical aspect of ensuring safety and functionality but also serves as a visual representation of professionalism and unity among employees. 32
Specification for Design Purpoes Apparel Material : Micro Fiber ApparelType : Retro Jersey T-shirt Collar 2.11 (iv) Apparel Design (Jersey Shirt) Stationary System D’Muara Marine Park jersey made from microfiber material is more than just a piece of clothing; it's a bridge to the past, a symbol of modern comfort, and a testament to the chalet's commitment to sustainability. This unique retro jersey invites guests to embrace the charm of the past while enjoying the comforts of the present, making their stay at Estuary Chalet truly timeless. 33
Specification for Design Purpoes Hat Material : Cotton Hat Type : Sunset Hat MARINE PARK D’MUARA 2.12 Sunset Hat Stationary System The chalet, with its panaroma enviroment, stood as a silent observer to the ebb and flow of the estuary's waters. It was adorned with a unique touch – a sunset hat, perched gracefully on the doorstep, as if inviting all who passed by to join in the evening spectacle. It suitable to wear when do the activities at chalet D’Muara Marine Park. 34
SECTION C 3.0 PROMOTIONAL ITEMS Our range of promotional items, such as poster, website and others, effectively conveys our corporate identity through the use messaging, leaving a lasting impression on our customers and reinforcing our brand's recognition. 35
Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Poster Size : 420 mm (W) x 594 mm (H) Poster Type : Enviromental Poster 594 mm 420 mm 3.1 Enviromental Poster Promotional Items The poster itself is a visual masterpiece. It draws the viewer's attention with a stunning image of an estuary at sunset. The calm, merging waters mirror the warm colors of the sky, creating a sense of tranquility and unity. 36
Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Poster Size : 297mm (W) x 420mm (H) Poster Type : Promotion Poster 420 mm 297mm 3.1.1 Promotion Poster Promotional Items This second poster which is A3 size promotional poster came with different images, same visual masterpiece. It draws the viewer's attention with a stunning image of an estuary at sunset. The calm, merging waters mirror the warm colors of the sky, creating a sense of tranquility and unity. 37
MARINE PARK D’MUARA MARINE PARK D’MUARA DMUARA MARINE PARK DMUARAMARINEPARK www.dmuaramarinepark.com 03-88703042 Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Signboard Size : 18 ft (W) x 4 ft (H) Signboard Type : Eco Signboard 4 ft 18 ft 3.2 Signboard Promotional Items These signboards typically utilize environmentally friendly materials, renewable energy sources for illumination, and innovative designs that reduce ecological impact. By prominently displaying eco signboards, corporations communicate dedication to reducing the carbon footprint and conserving natural resources. 39
Specification for Design Purpoes Font : League Spartan (Bold) : Arial (Regular) Signboard Size : 16 ft (W) x 7 ft (H) Signboard Type : Eco Signboard 7 ft 16 ft BAYU WORLD ON MAGNIFICENT SEA LET’S COME HERE AND RELAX MARINE PARK D’MUARA REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 BOOK NOW! 03-88703042 EXPLORE THE dmuaramarinepark.com.my REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 3.3 Billboard Promotional Items BAYU WORLD ON MAGNIFICENT SEA LET’S COME HERE AND RELAX MARINE PARK D’MUARA REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 BOOK NOW! 03-88703042 EXPLORE THE dmuaramarinepark.com.my REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 The D’Muara Marine Park Billboard typically constructed from environmentally friendly materials, powered by renewable energy sources, and designed with eco-conscious principles, these billboards serve as beacons of sustainable practices. 40
Parking Cafe DIRECTIONAL RECEIPTION Specification for Design Purpoes Font : League Spartan (Bold) Lightbox Size : 46 inches (W) x 46 inches (H) Lightbox Type : Lightbox (Coconut tree) 73 cm 100 cm Parking light sign Receiption light sign About Place Info Light direction (Right) Light direction (Left) 3.4 (i) Lightbox (directional sign) Promotional Items The design of a lightbox directional sign should align with the company's brand identity, using appropriate colors, fonts, and logos to maintain consistency in visual representation. Incorporating a coconut tree into the corporate identity through a lightbox directional sign can help the chalet stand out, make a lasting impression, and maintain a cohesive brand image. 41
Specification for Design Purpoes Lightbox Type : Eco Style Display : 3D Maya Binary 3.4 (ii) Lightbox Statement (directional sign) Promotional Items 42
Specification for Design Purpoes Font : League Spartan (Bold) Sign Size : 46 inches (W) x 46 inches (H) Sign Type : Toilet Sign (eco style) 46 inches Symbol Blind Reader Gender 46 inches 3.4 (iii) Toilet (sign) Promotional Items In an era where environmental concerns are at the forefront of corporate agendas, integrating sustainability into all aspects of business, including corporate identity, has become imperative. An eco-friendly toilet sign not only serves a functional purpose but also acts as a symbol of a company's commitment to environmental responsibility. 43
Specification for Design Purpoes Font : League Spartan (Bold) Sign Size : 46 inches (W) x 46 inches (H) Sign Type : Toilet Sign (eco style) MEN WOMEN OKU 3.4 (iv) Toilet (Statement 1) Promotional Items One of the often-overlooked aspects of this representation is the design of toilet signs, especially those intended for men, women, and individuals with disabilities. This essay discusses the importance of designing an eco-friendly toilet sign that accommodates these three categories, while also aligning with a company's corporate identity. 44
Specification for Design Purpoes Toilet Sign Type : Eco Style Display : 3D Maya Binary 3.4 (iv) Toilet (Statement 2) Promotional Items 45
Specification for Design Purpoes Font : Arial (Regular) : Nexa (Heavy) Bunting Size : 2 feet (W) x 6 feet (H) Bunting Type : Bunting (Indoor) 2 feet 6 feet BAYU WORLD EXPLORE THE DMUARA MARINE PARK DMUARAMARINEPARK ON MAGNIFICENT SEA LET’S COME HERE AND RELAX visit our website! Provide the club house, exclusive room near the sea, meeting room and seminars, recreation park, Western Cafe, pedestrian walk, fishing jeti and ATV Playground. The visitor can enjoy the best activities such as Kids interaction, boat riding, ATV Adventure and fishing. Exclusive Facilities About us Best Activities It came with 6 package which Package Santai, 2 package extreme and 2 package seminars. Suitable Packages MARINE PARK D’MUARA D' Muara Marine Park Sungai Haji Dorani or known as Chalet Terapung belongs to the Sabak Bernam District Council. Which is complete with modern and exclusive facilities, best activities and variant suitable package. BOOK NOW! 03-88703042 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 BAYU WORLD EXPLORE THE DMUARA MARINE PARK DMUARAMARINEPARK ON MAGNIFICENT SEA LET’S COME HERE AND RELAX visit our website! Provide the club house, exclusive room near the sea, meeting room and seminars, recreation park, Western Cafe, pedestrian walk, fishing jeti and ATV Playground. The visitor can enjoy the best activities such as Kids interaction, boat riding, ATV Adventure and fishing. Exclusive Facilities About us Best Activities It came with 6 package which Package Santai, 2 package extreme and 2 package seminars. Suitable Packages MARINE PARK D’MUARA D' Muara Marine Park Sungai Haji Dorani or known as Chalet Terapung belongs to the Sabak Bernam District Council. Which is complete with modern and exclusive facilities, best activities and variant suitable package. BOOK NOW! 03-88703042 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 REC 75% 1H 25M MENU 1920X1080 25 FPS 00:00:20:05 3.5 Bunting (Indoor) Promotional Items Bunting Design recognizes that consistency is key to a successful corporate identity. D’Muara Marine Park guidelines that dictate how a brand should be represented across all touchpoints – from websites and marketing materials to packaging and signage. 46
Specification for Design Purpoes Video Dimensions : 1920 x 1080 (1080p) Video Type : Corporate Montage 3.6 Corporate Montage (45 seconds) Promotional Items In the era of digital marketing and short attention spans, the corporate montage video has become a potent tool for conveying a brand's identity and message succinctly and powerfully. In this essay, we will explore the creation of a 45-second corporate montage video for "D’Muara Marine Park," a fictional luxury vacation rental company specializing in estuary-themed accommodations. This montage encapsulates the brand's essence, immersing viewers in the beauty and tranquility of estuary chalets. Welcome To D’Muara Marine Park Explore the Bayu World 47
HOME ABOUT LABEL SERVICES CONTACT type to search.. Best of the chalet D’Muara Marine Park Sungai Panjang Complete with modern and exclusive facilities, it is ideal for rest, seminars, meetings and celebrating family days while enjoying the tranquility of watching the panorama near the Sungai Haji Dorani. Not only has the sea view and package, which is a floating chalet concept DORANI BAYU WORLD A dreamy Chalet on a magnificent sea MARINE PARK D’MUARA CONTACT SITEMAP MANAGEMENT Panaroma View Room near the sea 1 ROOM ROOM 03/10/23 CHECK IN 03/17/23 CHECK OUT 2 ADULTS GUESTS BOOK NOW Specification for Design Purpoes Font : Arial (Regular) : Nexa (Heavy) Website Size : 768 mm (W) x 1024 mm (H) Website Type : Horizontal Stripe Layout 768 mm Navigation Navigation 1024 mm Title Paragraph Logo Heading Sub-Heading Search Website QR 3.7.1 Website Design Promotional Items Corporate identity website is a critical aspect of establishing a strong online presence for a company. This corporate identity website also features the element needed, such as typography, navigation, page design and site map. 48
HOME ABOUT LABEL SERVICES CONTACT type to search.. Best of the chalet D’Muara Marine Park Sungai Panjang Complete with modern and exclusive facilities, it is ideal for rest, seminars, meetings and celebrating family days while enjoying the tranquility of watching the panorama near the Sungai Haji Dorani. Not only has the sea view and package, which is a floating chalet concept D’Muara Marine Park A dreamy Chalet on a magnificent sea MARINE PARK D’MUARA CONTACT SITEMAP MANAGEMENT Panaroma View Room near the sea 1 ROOM ROOM 03/10/23 CHECK IN 03/17/23 CHECK OUT 2 ADULTS GUESTS BOOK NOW The D'Muara Marine Park offers opportunities for various recreational activities such as ATV Adventure, Fishing, Kids Interaction and Boat Riding. Visitors can explore the underwater world and witness the vibrant coral reefs teeming with marine life. The park is also a popular spot for birdwatching and nature enthusiasts due to its rich avian diversity. Activities for Visitor to Enjoy Boat Riding ATV Adventure Fishing Kids Interaction Home Page About Page Introduction of D’Muara Marine Park It is home to a diverse range of marine ecosystems, including coral reefs, seagrass beds, and mangrove forests. These habitats support a variety of marine species, including fish, crustaceans, mollusks, and marine mammals. type to search.. MARINE PARK D’MUARA HOME ABOUT ENVIROMENT FACILITY PACKAGE Chalet Terapung Sungai Besar or officially known as D' Muara Marine Park Sungai Haji Dorani belongs to the Sabak Bernam District Council. D' Muara Marine Park is located near the town of Pekan Sungai Besar, which is within 5km and 90km from Shah Alam City, with an environmentally friendly concept and has been established on the shores of Sungai Haji Dorani facing the Strait of Malacca sea. CONTACT SITEMAP MANAGEMENT Chill Place Sea View on the Chalet Our Vision & Mission Our goal is to be recognized and respected as one of the leading Chalet in Malaysia by delivering an exceptional place, experience and outstanding services to our customers. D’Muara Marine Park team members will continue to develop the finest chalet, build our brand, and promote our products to create a memorable experience for our customers. Our mission is to ensure the company’s growth by consistently executing the aforementioned fundamentals. 3.7.1 Website Design Promotional Items "Crafting a cohesive corporate identity website design that incorporates our brand's visual elements and effectively communicates our mission and values is paramount to establishing a strong online presence.” 49