Entrepreneurship For All

ENTREPRENEURSHIP
FOR ALL

POLYTECHNIC STUDENTS CREATE I T.

DON’T WAIT FOR OPPORTUNITY .

MAISARAH AWANG
WAN ‘AFIFAH WAN ABDULLAH
CHE NOR HAYATI MOHD SALLEH

ENTREPRENEURSHIP
FOR ALL

DON’ T WAIT FOR OPPORTUNITY . CREATE IT.

Published by :
Politeknik Sultan Azlan Shah Behrang Stesen, Behrang 35950 Perak.
Tel :05-4544431 Faks:05-4544993
Email : http://www.psas.edu.my

First published 2021.

All rights reserved. No part of this publica�on may be reproduced stored
in a retrievel system, or transmi�ed in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise without
premission of Sultan Azlan Shah Polytechnics.

PERPUSTAKAAN NEGARA MALAYSIA
Entrepreneurship For All
Polytechnic Students
eISBN 978-967-2409-39-7

A P P R E C I AT I O N

Wri�ng an eBook is harder than we thought and more rewarding than
we could have ever imagined. None of this would have been possible
without our commitments and responsibility.

We're eternally grateful to our PSAS director, Mr. Muhammad Zubir
Bin Mohd Hanifah that encourages to prepare and produce this ebook.

The objec�ve of this book is to help the student who uses this book as
their quick reference to get the informa�on about this course. This
eBook also can use by Polytechnics lecturers as teaching material and
Polytechnic students to understand more on Entrepreneurship.

Lastly, to everyone who help us preparing this eBook, big appreciated.
We hope this ebook will give our readers sunshine to start develop
entrepreneurship skill even tough in start up level.

ABSTRACT

ENTREPRENEURSHIP
FOR ALL

Entrepreneurship has becoming a
popular term in polytechnic currently.
This ebook talks about introduc�on of
entrepreneur and entrepreneurship
from five chapters aspects such as
Introduc�on of Entrepreneurship,
Entrepreneurial Ideas, Crea�vity &
Innova�on,Business Ownership &
Support System, Small Business
Management & Planning, and Social

Media Marke�ng For Entrepreneurs.

This ebook focus as a guide for student
to start become as entrepreneur which

is start small and growth success.

EEB O O K
CCOONN TT EE NN TT SS

I NTR ODUCTI ON OF ENTR EPRENEUR SHI P

ENTR EPR ENEUR I AL I DEAS, CR EATI VI TY
AND I NNOVATI ON

BUSI NESS OW NER SHI AND SUPPOR T
SYSTEM

AS MN DA LPLLBAUNSNI NES S MANAGEMENT
I NG

SOCI AL MEDI A MAR KETI NG FOR 1
ENTR EPR ENEUR

CHAPTER 1

INTRODUCTION TO
ENTREPRENEURSHIP

2

WWHHAATT IISS EENNTTRREEPPRREENNEEUURR??

"ccPrrereaoatcitneignsssgaaonoonsmdffdoeesmtexehpxeeianptknghaidninnntgedhgwbebtnuuhabsenuesinwdisnbeinaseualessssnsossidn.doo"eeappvslppsesoloo.ortr"pduteunivntieietlsio,eps,

WHY BE AN
ENTREPRENEUR?

Be you own boss
Bring positive impact on
society
Solve real problems
Financial freedom

ENTREPRENEUR Enttrreepprerenneuerur Buussiinneessssmmaann
VS BUSINESSMAN
Unlimited Limited
Flexible Rigid
Own Decision Follow Decision
Continuous (E ort) Low (E ort)
Moderate (Risk Taking) Low (Risk Taking)
Maximizes self potential Solely Pro t
by utilize opportunities

I NTRAPR ENEUR

COPR ENEUR TYPE OF CYB ER PR ENEUR
ENTREPRENEUR

SOCI AL TECHNOPR ENEUR
ENTR EPR ENEUR
3

Entrepreneur's Competencies

Personal Initiative Endurance
Information - seeker
Seizes Opportunities E cient
Systematic Planning
High Work Quality Self Con dence

Commitment Towards Assertion
Work Agreements

Creative Problem -
Solving
Persuasion

Use of In uence Strategies

social

Responsibility of
entrepreneurs

4

Important of entrepreneurs

Improve living Economic
standard development
Promote
Create jobs research &
development
Create new
innovation / Develop
industries comunities&
country

5

Indicate True' or False' for each statement below.

1. There is no universally accepted defini�on of an entrepreneur.
( TRUE / FALSE )

2. A technopreneur is an entrepreneur who involves himself in
technology in producing goods and services for his organiza�on.
( TRUE / FALSE )

3. An entrepreneur is an extreme risk taker (gambler).
( TRUE / FALSE )

4. A successful entrepreneur usually prefers to take high risks.
( TRUE / FALSE )

5. An entrepreneur organizes, manages, and assumes the risks of a
business. ( TRUE / FALSE )

6. The a�tudes that an entrepreneur should possess are law,
management, economics, values, business, and culture.
( TRUE / FALSE )

6

CHAPTER 2

ENTREPRENEURIAL
IDEAS, CREATIVITY &
INNOVATION

7

ENTREPRENEURIAL IDEAS, CREATIVITY &
INNOVATION

BBUUIIDSSDIIEENNAAEESSSSSS 1. A concept that result in pro ts if it is
turned into a tangible product or service

2.OOOPPPPPPOOORRRTTTUUUNNNII TTITII EIEESSS The potential to create something

CCRREEAATTIIVVIITTYY new that involved changes in knowledge,
technology, politics, social

3. Creative people are naturally curious, inquisitive, bright, and
highly exible when thinking. They keenly observe their
environment and have an eye for spotting new trends that

could spark a business opportunity.

4. A process by which a product or services is renewed and brought
up to date by applying new processes, introducing new techniques,

or establishing successful ideas to create new value.

IININNNOOVVAATTIIOIONN PRIMARY
SOURCES
Sources Of
Entrepreneurial Observa�on
Experiments
Ideas
Interview
RELIABLE EXISTING SECONDARY Surveys
DATA SOURCES
8
REFERENCES MASS MEDIA AND
ELECTRONIC MEDIA

Process of Organizing, Analyzing and Choosing Business
Opportunity

1. Recognizing ses3el.flP-fPa-eeasrrssffeoos3serrsmmsmsiinmengngetnt
C4. hCBouho4soisonisenisngsg
cnRuceeusectsdootsmog1anmenirzedsirnsg
OBppuosirntuensisties
nweeadnstsand Opportuni�es
wants
5. Assessing5 the Values,
2. Analyz2ing or
AsseRsessipnogntshees, Vanadlues,
scAannailnygzinthgeor AAccccReeeppsttapannoccneeseoosff, SaSoonccdiieettyy
eenscnvaivrnoirnnominnemgntethnet

6c.oPPnrrseetprpuaac6rritininnggg or

ora
bcupsninsetrsus cp�lanng a
business plan

BBuussiinneessss IIddeeaa Braaiinnssttoorrmminingg
UUssiinngg CCrreeaattiivvee tteecchhnniiqquuee

TThhiinnkkiinngg FFooccuuss GGrroouupp aanndd
TTeecchhnniiqquueess SSuurvrveeyyteTcehcnhinqiuqeue

9

rr““acacAA�rrteieboobaaunntutseaaesisnllies,ene,dosedoesfslefhmisvlhoimeovvwovrdaeasowel,alruudaslnaee,endo”n”adlersndgoccdeaarripsngbccatiaezurnaspirbitettziehsouasenr�etoshn

9 BUILDING
BLOCKS

Customer Key
Segment Resources

Value Key
Proposi�on Ac�vi�es

Channel Key
Partners
Customer
Rela�ons Cost
Structure
Revenue
Streams

10

Answer all ques�ons below. Choose one correct answers.

1. Which of the following are factors of self-evalua�on in iden�fying,
evalua�ng, and choosing a business opportunity?
a. Capital
b. Knowledge
c. Interest
d. All of the above

2. capital is used to purchase a company's permanent assets
such as land, buildings, and equipment.

a. Working
b. Fixed
c. Growth
d. Stable

3. Two categories of risks most commonly faced by businesses are
a. countable and uncountable risks
b. controllable and uncontrollable risks
c. limited and unlimited risks
d. None of the above

4. Which of the following statement is false regarding the process of
iden�fying, evalua�ng, and choosing a business idea?
a. The business environment has to be analyzed.
b. Business ideas should conform to the exis�ng rules and
regula�ons.
c. Business risks have to be taken into considera�on in screening a
business idea.
d. Business ideas should not be free from any element of monopoly.

11

CHAPTER 3

BUSINESS OWNERSHIP &
SUPPORT SYSTEM

172

Business Ownership?

"Individual or entity who owns a business entity in an
attempt to pro t from the successful operations of the

company"

Sole Proprietorship

Types of Business Owned and operated by
Ow ners hip one person.
Very few legal
Partnerships requirements.

Group of 2 –20 people Company
legally agree to become
co-owners of a business. Private Limited Company
Each partner contributes (Sdn. Bhd/ Ltd .)
capital, takes part in the
running of business and Separate legal entity from owners
gets a share of the Shareholders are the owners: they
profits. buy the shares in company.
Partnership Agreement Shares sold to a small group of
were set out people, not through the stock
exchange.
Shareholders appoint directors to
run the company

Public Limited Company 173
(Berhad / PLC )

Suitable for very large business
Owned by private individuals :
not government owned.
Shares sold on the stock
exchange

Business Registration

Business may be registered Complete the Business
using personal name or Registra�on Form (Form A)
using a trade name.
with
the following informa�on :

1. Personal name. Example: 1. Business name
Ruslan bin Mohamed or Siow Ah Thai 2. Commencement date of business
3. Principal place of business
2. Trade Name is the name of the 4. The address of the branch of business
proposed business and must obtain prior
approval from the Register of Business. (if any)
Example: Kedai Dobi Mewah, Lucky Star 5. Informa�on of owner and partners
Catering or, ABS Unggul Enterprise. 6. Type of business carried out
7. Provide a copy of the Partnership

Agreement (if any)

Every business owner and
partner must sign the
completed form.

Person responsible must submit the applica�on
to counter or through online via SSM e-Lodgement ser-

vices in the SSM’s website at www.ssm.com.my

174

CHAPTER 3

BUSINESS OWNERSHIP &
SUPPORT SYSTEM

172

SAMPLE OF FORM D 175
(CERTIFICATE OF REGISTRATION)

BBUUSSIINNEESSSS SSUUPPPPOORRTT SSYYSSTTEEMM

Is an aid in terms of
financial and technical
services by the
government and other
private agencies.

1

FINANCIAL

5 BUSIN ESS 2
SU PPO R T
RESEARCH BAUGSEINNCESIESS MARKETING
SUPPORT
MARKETI&NG
DEVELOPMENT

AGENCIES

4 3

TRAINING TECHNICAL

16

CHAPTER 4

SMALL BUSINESS
MANAGEMENT & PLANNING

17

BUSINESS PLAN

What is business plan?
A business plan is a wri�en
document that consists of the
idea and the guidelines for
running a business effec�vely

and successfully.

Why business plan?

. To explain ideas
. To set specific objec�ves
. To describes the background
.. and experiences

To obtain business loan
To be guide line and
references for manage
business

18

3Why we need a plan?
1 4SEEK LOAN / INVESTOR
MINIMIZE
UNCERTAINTIES

2 70% SMALL BUSINESS 5 BASIC OF CONTROL
FAILURE DUE TO
LACKPLANNING
3 AVOIDS HAZARDOUS
ACTION
4 TYPES OF BUSINESS PLAN
5 STRATEGIC

BUSINESS
PLAN

FEASIBILITY TYPES OF START UP
BUSINESS BUSINESS BUSINESS PLAN

PLAN PLAN

OPERATION AND INTERNAL
GROWTH BUSINESS PLAN

BUSINESS PLAN

19

6 Step to do Business
Plan

STEP Mission & Vision

OrganizaCthiaornt Mission is a public declara-
�on to describe their
Mission is a public declara- purpose and major organiza-
�on to describe their �onal commitments.

purpose and major organiza- Vision is a public declara�on
�onal commitments. to describe their high-level
goals for the future.
Vision is a public declara�on
to describe their high-level STEP
goals for the future.
STEP Swot Analysis
MaSrakeletsinPgla&n STEP
SWOT analysis (or SWOT
Marke�ng plan is compre- matrix) is a strategic plan-
hensive blueprint, which ning technique used to help
outlines an organiza- a person or organiza�on
�on’soverhead marke�ng iden�fy strengths, weakness-
efforts. es, opportuni�es, and
threats related to business
Financial Plan compe��on.

A financial plan can refer to STEP Operational Plan
the three primary financial STEP
statements (balance sheet, Opera�onal plan is the
income statement, and cash execu�on of the business
model.
flow statement) created
within a business plan.

20

2
3HHUUMMAANN RREESSOOUURRCCEE MMAANNAAGGEEMMEENNTT
1 4HUMHAuNmaRnESROesUouRrcCeES
PLAPNlaNnInNinGg JOB JAoNbAALYnSaIlySsis

2 RECRRUecIrTuiMtmEeNntT && 5 TRAINTrIaNinGin&g &
SELESCeTleIcOtiNon DEVEDLeOvPelMopEmNenTt

3 COMCoPmEpNeSnAsTaItOioNn
4
5 IImmppoorrttaanncceeof MoafrkMea�rnkgettiong to
EntrepreEnneutrrespreneurs

SMALL BUSINESS BwaasNnicetesCd, sod,Bnweacamsneictaps,ntCdsdeoimnnacanenMdpd taassnrakd�iesnsa�ftMiansfcaga�rckNtoieoentnienMdg sa,rket
segMmareknett, tsaegrmgeenttc, ustatrogmet ercsusatonmders and
posi�oning positioning

Marke�nMg Marixketing Mix

20

BASIC CONCEPTS
OF MARKETING

SATISFACTION NEEDS DEMANDS

WANTS SEGMENTING

POSITIONING TARGETING

MARKETING MIX

01 02 03 04

PRODUCT PRICE PLACE PROMOTION

( SUPPLY CHAIN)

21

OPERATION MANAGEMENT

12 COMPONENT OF
OPERATION MANAGEMENT

FORECAST JUST IN
TIME (JIT)
MAINTENANCE SCHEDULING
MATERIAL
REQUIREMENT

PLANNING

PURCHASING FACILITY LOCATION
LAYOUT STRATEGIES
TOTAL
LOCATION INVENTORY QUALITY
STRATEGIES MANAGEMENT MANAGEMENT

QUALITY

22

FINANCIAL CASH FLOW
PLAN

PROJECT
IMPLEMENTATION
COST AND SOURCES

OF FUND

PROJECTED PROJECTED
BALANCE FINANCIAL
STATEMENT
SHEET
THE MONEY
YOU MAKE IS A SYMBOL
OF THE VALUE YOU CREATE.

IDOWU KOYENIKAN

23

TYPES OF BUSINESS PLAN

Types of Business Plan for small business includes , but not limited to

INTERNAL BUSINESS FEASIBILITY
PLAN BUSINESS PLAN

START UP BUSINESS STRATEGIC OPERATION AND
PLAN BUSINESS PLAN GROW IT

BUSINESS PLAN

FORMAT

Various format could be used,

i) Tradi�onal SEE TRADIOTIONAL LEAN START UP
ii) Lean BUSINESS PLAN PLAN
Sugges�on content would be

https://www.sba.gov/business-guide/

plan-your-business/write-your-business-plan

START UP FORMAT SAMPLE FORMAT OF BUSINESS PLAN
PUNB
TEKUN NASIONAL https://www.spmvv.ac.in/ecell/docs/business-models/3.pdf
https://www.punb.com.my/ms/sumber/25-sumber/84-tips-rancangan-perniagaan
COMMERCIAL BANK
https://www.tekun.gov.my/wp-content/uploads/2020/03/JPP-BORANG-06-KERTAS-
RISDA RANCANGAN-PERNIAGAAN-KRP.pdf.

https://www.scribd.com/document/344347062/Format-Rancangan-Perniagaan-1

https://www.risda.gov.my/images/pdf/Muat_turun_borang/AET/FORMAT_KERTAS_KERJA_AET.
pdf

24

Indicate True' or 'False' for each statement below.

1. A good business objec�ve is a useful basis in construc�ng an effec�ve
business plan and strategy. (TRUE / FALSE)

2. A schema�c model of opera�onal ac�vi�es comprises business input,
transforma�on process, opera�onal output, and control func�on.
(TRUE / FALSE)

3. Lack of commitment and dedica�on is one of the pi�alls in preparing
a business plan. (TRUE / FALSE)

4. A business plan can be used as a communica�on tool to convince poten�al
investors of the viability of the new venture. (TRUE / FALSE)

5. A business plan gives room for entrepreneurs and their employees to
develop an effec�ve strategy to run the business. (TRUE / FALSE)

6. If an entrepreneur has a product or service that is good enough to sell, the
business plan is not really necessary as the product or service will sell by
itself. (TRUE / FALSE)

7. There are only two strategies in the marke�ng mix, which are pricing
strategy and promo�on strategy. (TRUE / FALSE)

8. A business plan is prepared to convince relevant par�es of the investment
poten�al in the project. (TRUE / FALSE)

9. Poor management can guarantee the success of a business plan.
(TRUE / FALSE)

10. A good business objec�ve is a useful basis in construc�ng a effec�ve
business plan and strategy. (TRUE / FALSE)

25

CHAPTER 5

SOCIAL MEDIA
MARKETING FOR
ENTREPRENEURS

21762

SOCIAL MEDIA MARKETING FOR
ENTREPRENEURS

INTERNET MARKETING?

Internet Marke�ng (also known as
e-marke�ng, web marke�ng, or digital
marke�ng) is an all-inclusive term for
marke�ng products and/or services
online.

DIGITAL TREND?

Digital Trends is a Portland, Oregon-based tech news, lifestyle,
and informa�on website that publishes news, reviews, guides,
how-to ar�cles , descrip�ve videos and podcasts about tech-
nology and consumer electronics product

27

4 STEPS TO CREATE
FACEBOOK PAGE /
INSTAGRAM BUSINES

1 CREATE NAME

2 ADD COVER PHOTO

3 ADD LOGO

44 FILL IN AT ABOUT
SECTION & DONE

28

EXAMPLE
FACEBOOK PAGE

29

EXAMPLE
INSTAGRAM BUSINESS

30

COPYWRITING

COPYWRITING
SOCIAL MEDIA?

Copywri�ng is a wri�ng text for
the purpose of adver�sing or
other forms of marke�ng.
Example : Sales le�ers

FACT OF
COPYWRITING
80% research
20% texts wri�ng

31

2 STEP TO START WRITING
COPYWRITING

1 CHOOSE SUITABLE
INTRODUCTION EXP:
SECRET, BIG PROMISE, OFFER

2 USE FORMULA PAS
(PROBLEM,AGITATE, SOLUTION)
IN COPYWRITING

32

3 STEPS BEFORE START COPYWRITING

UNDE RST AND UNDE R ST AND UNDE RST AND
C UST OME R ANGL E OF PRODUCT

AVATAR C OMPE TITOR K NOWLEDGE

33

EXAMPLE
COPYWRITING

34

EXAMPLE
COPYWRITING

35

GUIDELINE FOR
ENTREPRENEURSHIP
MP U22012

36

FORM GROUP

STEP 1

Create 1 group only for all task
4 - 6 person in one group
Submit the name list for each
group including

Course name and code session
Class name
Leader name
Details for business FB and IG
Business Plan Project

ASSESMENT

Product Pitching 35%
Business Plan Presenta�on 30%
Business online Report (FB & IG) 35%

37

FORM GROUP

STEP 2

Student are required to :
Provide entrepreneurial ideas
using the Business Model Canvas
(BMC) format.
Prepare a sample/prototype of the
product/service with innova�on and
unique value propose/pitch the idea
or value.
Proposi�on of entrepreneurial idea
using BMC.

BUSINESS PLAN

Business Plan Presenta�on 30%

38

BUSINESS PLAN
PRESENTATION RUBRIC

CLO 2 develop a viable business plan by organizing business objec�ves according to priori�es (A4)

BUSINESS PLAN PRESENTATION

Criteria 1 2 3 4 5 MARKS

EXECUTIVE Students can build an Students can build an Students can build an Students can build an Students can build an
SUMMARY execu�ve summary with execu�ve summary with execu�ve summary with execu�ve summary with execu�ve summary with
one (1) of the elements two (2) of the elements three (3) of the elements four (4) of the elements all of the elements below:
below: below: below: below: 1.The first paragraph
1. The first paragraph 1.The first paragraph 1. The first paragraph 1. The first paragraph
creates a�en�on such
creates a�en�on such creates a�en�on such creates a�en�on such creates a�en�on such as an interes�ng fact,
as an interes�ng fact, as an interes�ng fact, as an interes�ng fact, as an interes�ng fact, relevant sta�s�c or
relevant sta�s�c or relevant sta�s�c or relevant sta�s�c or relevant sta�s�c or history of the business
history of the business history of the business history of the business history of the business 2. A key point from the
2. A key point from the 2.A key point from the 2. A key point from the 2. A key point from the Marke�ng Plan sec�on.
Marke�ng Plan Marke�ng Plan sec�on. Marke�ng Plan sec�on. Marke�ng Plan 3. A key point from the
sec�on. 3.A key point from the 3. A key point from the sec�on. Opera�onal Plan
3. A key point from the Opera�onal Plan Opera�onal Plan 3. A key point from the sec�on.
Opera�onal Plan sec�on. sec�on. Opera�onal Plan 4. A key point from the
sec�on. 4.A key point from the 4. A key point from the sec�on. Financial Plan sec�on
4. A key point from the Financial Plan sec�on Financial Plan sec�on 4. A key point from the 5. The execu�ve summary
Financial Plan sec�on 5.The execu�ve summary 5. The execu�ve summary Financial Plan sec�on make us feel excited
5. The execu�ve make us feel excited make us feel excited 5. The execu�ve and want to learn more
summary make us feel and want to learn more and want to learn more summary make us eel about the business.
excited and want to about the business. about the business. excited and want to
learn more about the learn more about the
business. business.

BBUUSSIINNEESSSS SSttuuddeennttss ccaann eexxppllaaiinn SSttuuddeennttss ccaann eexxppllaaiinn SSttuuddeennttss ccaann eexxppllaaiinn SSttuuddeennttss ccaann eexxppllaaiinn SSttuuddeennttss ccaann eexxppllaaiinn
DDEESSCCRRIIPPTTIIOONN cclleeaarrllyy oonnllyy oonnee ((11)) ooff tthhee cclleeaarrllyy oonnllyy ttwwoo ((22)) ooff tthhee cclleeaarrllyy oonnllyy tthhrreeee ((33)) ooff cclleeaarrllyy oonnllyy ffoouurr ((44)) ooff tthhee cclleeaarrllyy aallll ooff tthhee
ccoommppoonneennttss bbeellooww:: ccoommppoonneennttss bbeellooww:: tthhee ccoommppoonneennttss bbeellooww:: ccoommppoonneennttss bbeellooww:: ccoommppoonneennttss bbeellooww::
11.. WWhhoo:: aarree yyoouu?? IIss yyoouurr 11.. WWhhoo:: aarree yyoouu?? IIss yyoouurr 11.. WWhhoo:: aarree yyoouu?? IIss yyoouurr 11.. WWhhoo:: aarree yyoouu?? IIss yyoouurr 11.. WWhhoo:: aarree yyoouu?? IIss yyoouurr

bbuussiinneessss?? AArree yyoouurr bbuussiinneessss?? AArree yyoouurr bbuussiinneessss?? AArree yyoouurr bbuussiinneessss?? AArree yyoouurr bbuussiinneessss?? AArree yyoouurr
iiddeeaall ccuussttoommeerrss?? iiddeeaall ccuussttoommeerrss?? iiddeeaall ccuussttoommeerrss?? iiddeeaall ccuussttoommeerrss?? iiddeeaall ccuussttoommeerrss??
22.. WWhhaatt:: iiss tthhee 22.. WWhhaatt:: iiss tthhee 22.. WWhhaatt:: iiss tthhee 22.. WWhhaatt:: iiss tthhee 22.. WWhhaatt:: iiss tthhee
pprroodduucctt//sseerrvviiccee?? AArree pprroodduucctt//sseerrvviiccee?? AArree pprroodduucctt//sseerrvviiccee?? AArree pprroodduucctt//sseerrvviiccee?? AArree pprroodduucctt//sseerrvviiccee?? AArree
tthhee sshhoorrtt//lloonngg tteerrmm tthhee sshhoorrtt//lloonngg tteerrmm tthhee sshhoorrtt//lloonngg tteerrmm tthhee sshhoorrtt//lloonngg tteerrmm tthhee sshhoorrtt//lloonngg tteerrmm
ggooaallss?? ggooaallss?? ggooaallss?? ggooaallss?? ggooaallss??
3. Where: is the 3. Where: is the business? 3. Where: is the 3. Where: is the 3. Where: is the business?
business? 4. Why: ideal customer business? business? 4. Why: ideal customer
4. Why: ideal customer buy from you? Are you 4. Why: ideal customer 4. Why: ideal customer buy from you? Are you
buy from you? Are you in business (mission)? buy from you? Are buy from you? Are in business (mission)?
in business (mission)? 5. How: is the business you in business you in business 5. How: is the business
5. How: is the business structured (type)? (mission)? (mission)? structured (type)?
structured (type)? Going to achieve goals? 5. How: is the business 5. How: is the business Going to achieve goals?
Going to achieve Do you picture the structured (type)? structured (type)? Do you picture the
goals? Do you picture business in the Going to achieve Going to achieve business in the
the business in the future(vision)? goals? Do you picture goals? Do you picture future(vision)?
future(vision)? the business in the the business in the
future(vision)? future(vision)?

39

BUSINESS PLAN
PRESENTATION RUBRIC

ORGANIZATIO Students can explain Students can explain Students can explain Students can explain Students can explain
-NAL PLAN only one (1) of the only two (2) of the only three (3) of the only four (4) of the clearly all five (5) points
points below: points below: points below: points below: below:
1. The form of business 1. The form of business 1.The form of business 1. The form of business 1. The form of business /5

ownership choosen ownership choosen ownership choosen ownership choosen ownership choosen.
2. The reasoning of 2. The reasoning of 2.The reasoning of 2. The reasoning of 2. The reasoning of

chosen form. chosen form. chosen form. chosen form. chosen form.
3. Organiza�onal chart 3. Organiza�onal chart 3.Organiza�onal chart 3. Organiza�onal chart 3. Organiza�onal chart

with member's with member's with member's names. with member's with member's
names. names. 4.The roles of the names. names.
4. The roles of the 4. The roles of the 4. The roles of the 4. The roles of the
members in the members in the members in the members in the members in the
business business business business business
5. The qualifica�on of 5. The qualifica�on of 5.The qualifica�on of 5. The qualifica�on of 5. The qualifica�on of
the members for the the members for the the members for the the members for the the members for the
roles. roles. roles. roles. roles.

MARKETING Students can explain Students can explain Students can explain Students can explain Students can explain
PLAN their marke�ng strategy their marke�ng strategy their marke�ng strategy their marke�ng strategy their marke�ng strategy
based on only one (1) of based on only two (2) of based on only three (3) based on four (4) of the based on all the
the elements below: the elements below: of the elements below: elements below: elements below: /5
1. Category of 1. Category of 1. Category of 1. Category of 1. Category of /5

product/service, product/service, product/service, product/service, product/service,
needs, or wants? needs, or wants? needs, or wants? needs, or wants? needs, or wants?
2. Demands crea�on 2. Demands crea�on 2. Demands crea�on 2. Demands crea�on 2. Demands crea�on
process. process. process. process. process.
3. The brand values. 3. The brand values. 3. The brand values. 3. The brand values. 3. The brand values.
4. 7 Ps in marke�ng. 4. 7 Ps in marke�ng. 4. 7 Ps in marke�ng. 4. 7 Ps in marke�ng. 4. 7 Ps in marke�ng.
5. The USPs created. 5. The USPs created. 5. The USPs created. 5. The USPs created. 5. The USPs created.

OPERATIONAL Students can explain Students can explain Students can explain Students can explain Students can explain
PLAN their business opera�on their business opera�on their business opera�on their business opera�on their business opera�on
management on only management on only management on only management on four (4) management on each of
one (1) of the elements two (2) of the elements three (3) of the of the elements below: the elements below:
below: below: elements below: 1. Loca�on planning 1. Loca�on planning
1. Loca�on planning 1.Loca�on planning 1. Loca�on planning 2. Equipment and 2. Equipment and
2. Equipment and 2.Equipment and Layout 2. Equipment and
Layout planning Layout planning
Layout planning planning Layout planning 3. Inventory 3. Inventory
3. Inventory 3.Inventory 3. Inventory
management management
management management management 4. Opera�onal costs 4. Opera�onal costs
4. Opera�onal costs 4.Opera�onal costs 4. Opera�onal costs 5. Product cos�ng 5. Product cos�ng
5. Product cos�ng 5.Product cos�ng 5. Product cos�ng

FINANCIAL Students can prepare a Students can prepare a Students can prepare a Students can prepare a Students can prepare a
PLAN Financial Plan that have Financial Plan that have Financial Plan that have
Financial Plan that have Financial Plan that have three (3) of the four (4) of the elements all the elements below:
elements below: below: 1.Determina�on of Price
one (1) of the elements two (2) of the elements 1. Determina�on of 1. Determina�on of 2.Break-even Analysis
3.Cash flow projec�on
below: below: Price Price 4.Projected financial
2. Break-even Analysis 2. Break-even Analysis
1. Determina�on of Price 1. Determina�on of 3. Cash flow projec�on 3. Cash flow projec�on statement
4. Projected financial 4. Projected financial 5.Projected balance
2. Break-even Analysis Price /5
statement statement sheet
3. Cash flow projec�on 2. Break-even Analysis 5. Projected balance 5. Projected balance

4. Projected financial 3. Cash flow projec�on sheet sheet

statement 4. Projected financial

5. Projected balance statement

sheet 5. Projected balance

sheet

Total Marks /30

40

ONLINE BUSINESS
REPORT

CLO 3 organise the online presence business in social media marke�ng pla�orm (A3)
ONLINE BUSINESS REPORT

Criteria 1 2 3 4 5 MARKS

FACEBOOK Students can complete Students can complete Students can complete Students can complete Students can complete
PAGE the facebook page with the facebook page with the facebook page with the facebook page with the facebook page with
one (1) of the elements two (2) of the elements three (3) of the four (4) of the elements all of the elements
below: below: elements below: below: below: /5
1. An a�rac�ve 1. An a�rac�ve 1. An a�rac�ve 1. An a�rac�ve 1. An a�rac�ve

Facebook cover with Facebook cover with Facebook cover with Facebook cover with Facebook cover with
business name, logo, business name, logo, business name, logo, business name, logo, business name, logo,

and a cta. and a cta. and a cta. and a cta. and a cta.
2. A business profile with 2. A business profile 2. A business profile 2. A business profile 2. A business profile

business hours, with business hours, with business hours, with business hours, with business hours,

descrip�on, email, descrip�on, email, descrip�on, email, descrip�on, email, descrip�on, email,
and phone number. and phone number. and phone number. and phone number. and phone number.

3. A minimum of 18 3. A minimum of 18 3. A minimum of 18 3. A minimum of 18 3. A minimum of 18
so�sells so�sells so�sells so�sells so�sells

4. A minimum of 2 4. A minimum of 2 4. A minimum of 2 4. A minimum of 2 4. A minimum of 2
hardsells. hardsells. hardsells. hardsells. hardsells.

5. A minimum of 30 5. A minimum of 30 5. A minimum of 30 5. A minimum of 30 5. A minimum of 30
likers. likers. likers. likers. likers.

SOFTSELLS Students can complete Students can complete Students can complete Students can complete Students can complete
only one (1) type of only two (2) types of only three (3) types of only four (4) types of five (5) types of so�sells
so�sells listed below : so�sells listed below : so�sells listed below : so�sells listed below : listed below : /5

1. Facts Post 1. Facts Post 1. Facts Post 1. Facts Post 1. Facts Post
2. Infographic 2. Infographic 2. Infographic 2. Infographic 2. Infographic

3. Tutorial Video. 3. Tutorial Video. 3. Tutorial Video. 3. Tutorial Video. 3. Tutorial Video.
4. Video Post 4. Video Post 4. Video Post 4. Video Post 4. Video Post

5. Daily Quotes 5. Daily Quotes 5. Daily Quotes 5. Daily Quotes 5. Daily Quotes

Students can explain Students can adopt two Students can adopt Students can adopt four Students can adopt all
only one (1) elements of (2) elements of AIDCA three (3) elements of
HARDSELLS AIDCA model to use in AIDCA model to use in (4) elements of AIDCA elements of AIDCA
model to use in
(COPYWRITING) copywri�ng : copywri�ng : model to use in model to use in
1. A- Headline creates copywri�ng : 1. A- Headline creates
1. A- Headline creates copywri�ng : copywri�ng:
A�en�on A�en�on
2. I- Info creates A�en�on 2. I- Info creates 1. A- Headline creates 1. A- Headline creates
2. I- Info creates Interest
Interest Interest A�en�on A�en�on
3. D- Scarcity, Urgency, 3. D- Scarcity, Urgency, 3. D- Scarcity, Urgency,
Incen�ve, Tes�mony, 2. I- Info creates Interest 2. I- Info creates Interest
Incen�ve, Incen�ve, Tes�mony,
Tes�mony, risk risk reversal and etc. risk reversal and etc. 3. D- Scarcity, Urgency, 3. D- Scarcity, Urgency,
to increase Desire
reversal and etc. to to increase Desire Incen�ve, Tes�mony, Incen�ve, Tes�mony,
increase Desire 4. C- Review, social 4. C- Review, social
proof, Authority, risk reversal and etc. risk reversal and etc.
4. C- Review, social proof, Authority,
proof, Authority, suppor�ng scien�fic suppor�ng scien�fic to increase Desire to increase Desire
facts, tes�monies,
suppor�ng scien�fic facts, tes�monies, 4. C- Review, social 4. C- Review, social /5
facts, tes�monies, and etc, to increase and etc, to increase
Convic�on proof, Authority, proof, Authority,
and etc, to increase Convic�on
Convic�on 5. A- A clear and specific 5. A- A clear and suppor�ng scien�fic suppor�ng scien�fic
call to Ac�on
specific call to Ac�on facts, tes�monies, and facts, tes�monies,

etc, to increase and etc, to increase

Convic�on Convic�on

5. A- A clear and specific 5. A- A clear and specific

call to Ac�on call to Ac�on

41

ONLINE BUSINESS
REPORT

INSTAGRAM Students post pictures Students post pictures Students post pictures Students post pictures Students post pictures
PICTURES that demonstrate only that demonstrate only that demonstrate only that demonstrate only that demonstrate all of
one (1) of the two (2) of the three (3) of the four (4) of the the techniques listed
techniques listed below: techniques listed below: techniques listed below: techniques listed below: below: /5

1. Proper Ligh�ng 1. Proper Ligh�ng 1. Proper Ligh�ng 1. Proper Ligh�ng 1. Proper Ligh�ng
2. Proper Background 2. Proper Background 2. Proper Background 2. Proper Background 2. Proper Background

3. Rule Of Third 3. Rule Of Third 3. Rule Of Third 3. Rule Of Third 3. Rule Of Third
4. Effec�ve Text 4. Effec�ve Text 4. Effec�ve Text 4. Effec�ve Text 4. Effec�ve Text

5. Brand Colour 5. Brand Colour . 5. Brand Colour 5. Brand Colour 5. Brand Colour

INSTAGRAM Students cap�on in Students cap�on in Students cap�on in Students cap�on in Students cap�on in
CAPTION posts demonstrate the
posts demonstrate the posts demonstrate the posts demonstrate the posts demonstrate the use of all the cap�on
use of only one (1) of use of only two (2) of use of only three (3) of use of only four (4) of techniques listed below: /5
the cap�on techniques the cap�on techniques the cap�on techniques the cap�on techniques 1. Using words that
listed below: listed below: listed below: listed below:
trigger emo�ons.
1. Using words that 1. Using words that 1. Using words that 1. Using words that 2.Have a CTA
trigger emo�ons. trigger emo�ons. trigger emo�ons. trigger emo�ons. 3.Use of IG Handles
4.Related to
2. Have a CTA 2. Have a CTA 2. Have a CTA 2. Have a CTA
3. Use of IG Handles 3. Use of IG Handles 3. Use of IG Handles 3. Use of IG Handles Picture/Video posted
5.Using the
4. Related to 4. Related to 4. Related to 4. Related to
Business/Brand Tone
Picture/Video posted Picture/Video posted Picture/Video posted Picture/Video posted Of Voice.
5. Using the 5. Using the 5. Using the 5. Using the

Business/Brand Tone Business/Brand Tone Business/Brand Tone Business/Brand Tone
Of Voice. Of Voice. Of Voice. Of Voice.

INSTAGRAM Students hashtags in Students hashtags in Students hashtags in Students hashtags in Students hashtags in /5
HASHTAGS posts demonstrate the posts demonstrate the posts demonstrate the posts demonstrate the posts demonstrate the
use of only one (1) of use of only two (2) of use of only three (3) of use of only four (4) of use of all the hashtag /35
INSTAGRAM the hashtag techniques the hashtag techniques the hashtag techniques the hashtag techniques techniques listed below:
VIDEO listed below: 1. General hashtags
listed below: listed below: 1. General hashtags listed below: 2. Trending Hashtags
1. General hashtags 1. General hashtags 2. Trending Hashtags 1. General hashtags 3. Unique Hashtags
3. Unique Hashtags 4. Using Geotag
2. Trending Hashtags 2. Trending Hashtags 4. Using Geotag 2. Trending Hashtags 5. Prepare 3 blocks of
3. Unique Hashtags 3. Unique Hashtags 5. Prepare 3 blocks of 3. Unique Hashtags
hashtags to rotate in
4. Using Geotag 4. Using Geotag hashtags to rotate in 4. Using Geotag post.
5. Prepare 3 blocks of 5. Prepare 3 blocks of post. 5. Prepare 3 blocks of
Students can adopt Students can adopt all
hashtags to rotate in hashtags to rotate in three (3) of the various hashtags to rotate in of the various types of
types of IG Video listed IG Video listed below in
post. post. below in their IG post. their IG content:
content: 1. Tutorial Video type.
Students can adopt one Students can adopt two Students can adopt four 2. Video Post.
(1) of the various types (2) of the various types 1. Tutorial Video type. (4) of the various types 3. IG Story Video .
2. Video Post. 4. IG TV.
of IG Video listed below of IG Video listed below 3. IG Story Video . of IG Video listed below 5. Live Video and save
in their IG content: in their IG content: 4. IG TV. in their IG content:
IG TV.
1. Tutorial Video type. 1. Tutorial Video type. 5. Live Video and save IG TV. 1. Tutorial Video type.
2. Video Post. 2. Video Post. 2. Video Post.
3. IG Story Video . 3. IG Story Video . Total Marks 3. IG Story Video .
4. IG TV. 4. IG TV. 4. IG TV.

5. Live Video and save 5. Live Video and save 5. Live Video and save IG
IG TV. IG TV. TV.

42

PRODUCT PITCHING

CLO 1 propose the value proposi�on of entrepreneurial idea using Business model Canvas (A3)

PRODUCT PITCHING

Criteria 1 2 3 4 5 MARKS

CUSTOMER Students can describe Students can describe Students can describe Students can describe Students can describe /5
SEGMENTS their market their market their market their market their market
segmenta�on base on segmenta�on base on segmenta�on base on segmenta�on base on segmenta�on base on
only one (1) of the only two (2) of the only three (3) of the only four (4) of the all of the elements
elements below: elements below: elements below: elements below: below:
1. Demographic 1. Demographic 1. Demographic 1. Demographic 1. Demographic
2. Psychographic 2. Psychographic 2. Psychographic 2. Psychographic 2. Psychographic
3. Refer to 3. Refer to 3. Refer to 3. Refer to 3. Refer to

psycographic, psycographic, psycographic, psycographic, psycographic,
explain Customers explain Customers explain Customers explain Customers explain Customers
Job/Pain/Gain Job/Pain/Gain Job/Pain/Gain Job/Pain/Gain Job/Pain/Gain
4. Geographic 4. Geographic 4. Geographic 4. Geographic 4. Geographic
5. Sociographic 5. Sociographic 5. Sociographic 5. Sociographic 5. Sociographic

VALUE Students can explain Students can explain Students can explain Students can explain Students can explain
PROPOSITION the Value Proposi�on the Value Proposi�on the Value Proposi�on the Value Proposi�on the Value Proposi�on

using only one (1) of using only two (2) of using only three (3) of using only four (4) of using all of the /5
the components below: the components below: the components below: the components below: elements below: /5

1. The rela�onship 1. The rela�onship 1. The rela�onship 1. The rela�onship 1. The rela�onship
between the between the between the between the between the

customers customers customers customers customers
job/gain/pain with job/gain/pain with job/gain/pain with job/gain/pain with job/gain/pain with

the value the value the value the value the value
proposed. proposed. proposed. proposed. proposed.

2. The feature of the 2. The feature of the 2. The feature of the 2. The feature of the 2. The feature of the
product, that gives product, that gives product, that gives product, that gives product, that gives

the value. the value. the value. the value. the value.

3. The USPs of the 3. The USPs of the 3. The USPs of the 3. The USPs of the 3. The USPs of the
business. business. business. business. business.

4. Why customer will 4. Why customer will 4. Why customer will 4. Why customer will 4. Why customer will
buy the buy the buy the buy the buy the

product/service. product/service. product/service. product/service. product/service.
5. How customer use 5. How customer use 5. How customer use 5. How customer use 5. How customer use

the the the the the
product/service. product/service. product/service. product/service. product/service.

CHANNELS Students can explain Students can explain Students can explain Students can explain Students can explain
on the social media, on the social media, on the social media, on the social media, on the social media,
and other medium and other medium and other medium and other medium and other medium

used in only one (1) of used in only two (2) of used in only three (3) used in only four (4) of used in all of phases
the phases below: the phases below: of the phases below: the phases below: below:

1. Awareness 1. Awareness 1. Awareness 1. Awareness 1. Awareness
2. Valida�on 2. Valida�on 2. Valida�on 2. Valida�on 2. Valida�on

3. Buying 3. Buying 3. Buying 3. Buying 3. Buying
4. Delivery 4. Delivery 4. Delivery 4. Delivery 4. Delivery

5. A�er sales 5. A�er sales 5. A�er sales 5. A�er sales 5. A�er sales

43