Entrepreneurship For All

PRODUCT PITCHING

CUSTOMER Students can describe Students can describe Students can describe Students can describe Students can describe
RELATIONSHIP the type of customer the type of customer the type of customer the type of customer the type of customer
rela�onship on only rela�onship on each of
rela�onship on only two (2) of the phases rela�onship on only rela�onship on only phases below : /5
one (1) of the phases below: three (3) of the phases four (4) of the phases 1. Awareness /5
below: 1. Awareness below: below: 2. Valida�on /5
1. Awareness 2. Valida�on 1. Awareness 1. Awareness 3. Buying
3. Buying 4. Delivery
2. Valida�on 4. Delivery 2. Valida�on 2. Valida�on 5. A�er sales
3. Buying 5. A�er sales 3. Buying 3. Buying
Students can explain
4. Delivery Students can explain 4. Delivery 4. Delivery five (5) key ac�vi�es
only two (2) key and the resources
5. A�er sales ac�vi�es and the 5. A�er sales 5. A�er sales needed for each
resources needed for ac�vi�es.
KEY Students can explain each ac�vi�es. Students can explain Students can explain
ACTIVITIES only one (1) key only three (3) key only four (4) key
AND KEY ac�vi�es and the ac�vi�es and the ac�vi�es and the
RESOURCES
resources needed for resources needed for resources needed for
each ac�vi�es. each ac�vi�es. each ac�vi�es.

KEY Students can explain Students can explain Students can explain Students can explain Students can explain
PARTNERS only one (1) only two (2) only three (3) only four (4) five (5) rela�onships or
rela�onship with other rela�onships with other rela�onships with other rela�onships with other more with other

business, business, business, business, business,
governmental, or non- governmental, or non- governmental, or non- governmental, or non- governmental, or non-

consumer en��es that consumer en��es that consumer en��es that consumer en��es that consumer en��es that
is needed to create and is needed to create and is needed to create and is needed to create and is needed to create and

deliver the values deliver the values deliver the values deliver the values deliver the values
proposed. proposed. proposed. proposed. proposed.

INCOME Students can explain Students can explain Students can explain Students can explain Students can explain
STREAM on only one (1) of the on only two (2) of the on only three (3) all of on only four (4) of the on all of the five (5)
AND COST points below: points below: the points below: points below: points below:
STRUCTURE
1. Types of income 1. Types of income 1. Types of income 1. Types of income 1. Types of income
stream for each stream for each stream for each stream for each stream for each

value delivered value delivered value delivered value delivered value delivered
2. The most important 2. The most important 2. The most important 2. The most important 2. The most important

cost for the cost for the cost for the cost for the cost for the
business. business. business. business. business.

3. Which elements is 3. Which elements is 3. Which elements is 3. Which elements is 3. Which elements is

the most costly? the most costly? the most costly? the most costly? the most costly?
And why. And why. And why. And why. And why.

4. The cost structure 4. The cost structure 4. The cost structure 4. The cost structure 4. The Cost structure,
cost-driven, or cost-driven, or cost-driven, or cost-driven, or cost-driven, or

value-driven? value-driven? value-driven? value-driven? value-driven?
5. Calcula�on for a 5. Calcula�on for a 5. Calcula�on for a 5. Calcula�on for a 5. Calcula�on for a

unit of unit of unit of unit of unit of
product/service. product/service. product/service. product/service. product/service.

(Income- cost = (Income- cost = (Income- cost = (Income- cost = (Income- cost =
revenue) revenue) revenue) revenue) revenue)

Total Marks /35

44

REFERENCES

Adiebah Bt Ahmad, Anis Shabirah Bt Md Isa, Nour Azira bt Nazeri, Nur Farhana
Asyikeen Bt Ishak, Rohani Bt Yusof, Rozita Halina Bt Rosli, Suliza Bt Othman, Si�
Noor Bt Adnan & Yuslina Abd Ghani (2015) , Entrepreneurship: A Handbook:
Pearson Malaysian Sdn Bhd.
Nor Aishah Buang (2006), Siri Pengurusan Fajar Bak�: Asas Keusahawanan,
Shah Alam :Penerbitan Fajar Bak�.
Polytechnic Syllabus Effec�ve Effec�ve 2019
Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan (2013), Entrepreneurship:
Oxford Fajar

45

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