Uncommon Grounds

Karker, Maurice H., 149, 189, 207
Katz, Julius, 292, 298, 302
Katzeff, Paul, 280–281, 313, 319–320, 322, 358, 371
Kellogg, John Harvey, 89, 92–93
Kennedy, Crammond, 86
Kennedy, John F., 250, 251, 252
Kenya, 172, 173(n), 236, 251, 269, 270, 290, 339
Keplinger, John G., 99–100
Kern, Jerome, 178, 179(n)
Khair-Beg, 6, 272
Kimball, O. G., 61–62, 62–63
Kisher, 4
Klein, Julius, 160
Knox, Kevin, xvi, 335
Knox, Philander, 85, 87
Knutsen, Erna, 281–282, 296
Kolschitzky, Georg Franz, xx, 9–10
Koran, 6
Kraft General Foods, 326, 330
Kuhn, Thomas, 68
Kvetko, Ed, 336–337

Labaree, Benjamin Woods, 15
Labeling, 102–103
Laborers, xv–xvi, xviii, 16, 31(n), 37, 40–41, 76, 163, 168, 270–271, 292,

300, 300(n), 318, 346, 347, 353, 366
Lacemakers, 16
Lacerda, Carlos, 232
Lactose intolerance, 10
Ladinos, 30, 36
La Minita farm, 346–348
Land confiscations, xviii, 29, 30, 31, 37–38, 39(n), 76, 171, 228, 374
Lansdowne, Helen, 127
Lasker, Albert, 120(n), 176
Latifundia system, 23, 38–39
Latin America, xxii, 20, 41, 57, 75, 134, 135, 139(n), 172, 206–207, 248,

365, 367, 371
Latin America Coffee Agreement (1958), 238
research stations in, 225–226
See also Central America; individual countries
Lavazza, Luigi, 195
Lawsuits, 68–69, 85–88, 89, 101–102, 103–104
Lazard Brothers, 163
Leaf rust. See Hemileia vastatrix
Leahy, Jim, 224–225
Lee, Samuel, 273–274
Lepiz, Julio Sanches, 39
Leslie, Eliza, 45(n)
Lewin, Lewis, 3
Lewis, St. Elmo, 116
Lewis, Sinclair, 156(n), 177(n)
Liberia, 42
Lingle, Ted, 268, 307, 321, 360
Lion brand coffee, 67, 70, 71, 96
Little Feet Coffee Company, 365
Lloyd’s of London, 12
Loans, 77–78, 79–80, 114, 134, 159, 160, 161, 163, 231, 237, 280, 294, 352
Lobo, Gustavo, 227
Longevity, 100, 100(n)
Louverture, Toussaint, 18
Lucas García, Fernando Romeo (General), 315
Lumumba, Patrice, 250

McAlpin, Bill, 346–348
McDonald, Duncan, 48
McDonald’s/McCafé, 355, 356, 362
MacDougall, Alice Foote and Allan, 131–132, 147–148, 181
McGinley, Phyllis, 204
MacNeil/Lehrer Report, 291
McReynolds, J. C., 88
Madagascar, 104, 173(n), 237, 249
Major Bowes Amateur Hour radio show, 183–184

Marden, Ira, 54
Marketing, 109, 115, 244, 257. See also Advertising
Martin, Harold, 225
Martinique, xx, 15
Martinson Coffee, 182, 204, 220, 312
Marx, Karl, 21. See also Communism
Massacres, 169, 170, 250–251, 278, 297–299. See also Atrocities
Matanza (Anderson), 169(n)
Mauldin, Bill, 205
Max Havelaar (Multatuli/Dekker), 18, 321
Maxim coffee, 257, 285, 303
Maxwell House Coffee, 106, 116, 123–126, 141, 152, 155, 156–159, 177,

177(n), 187, 188, 198, 205, 208, 221, 239, 257, 258, 285, 286–287,
295, 310–311, 312, 326–327, 330
Instant Maxwell House, 219–220, 243, 284 (see also Maxim coffee)
Maxwell House Coffee (continued)
Maxwell House Private Collection, 323–324, 326
Maxwell House Show Boat radio program, 178–179, 185
Mayan Indians, 29–32, 33–34, 37–38, 168–169, 300–301
Meagher, Margaret, 199
Meals, 16, 43, 122, 144
Mecca, 6
Medical/health issues, xv, xvii, 4–5, 8, 12, 18, 22, 36(n), 273–275, 292,
300, 308–309, 337, 364, 376–379. See also Caffeine; Diseases;
Postum
Melville, Herman, 53
Menchú, Rigoberta, 300–301, 301(n)
Men With Guns (film), 345
Mergers, 255–256
Methylene chloride, 275, 309
Mexico, 22, 30, 31, 32, 37, 50, 201, 275, 294, 365, 370, 371, 373
Michelet (historian), 9
Miller, Edward G., 218–219
Millstone coffee, 343
Milreis currency, 74, 76, 77
Minimum resale price, 151–152

MJB coffee, 116, 119–121, 122, 151, 152, 178, 182, 361
Moayyad, Shirin, 356–357
Mobutu Sese Seko, 250, 277
Moby-Dick (Melville), 53
Mocha (Yemeni port), 7. See also Coffee: Mocha coffee
Modernization, xviii, 32
Mohammed, 5
Money Magazine, 307
Monk’s Brew, 97
Monoculture, 25, 26(n), 28, 41, 167, 370
Monopolies, 76, 77, 81, 160
Moon, Parker Thomas, 162
Morris, Roger, 278–279
Mortality rates, 37
Mortimer, Charles, 176, 221
Morton, Page, 304
Moseley, Edna, 125
Mr. Coffee drip brewer, 283–284
Mrs. Rorer’s Own Blend Coffee, 130–131
Muensterberg, Dr. Hugo, 115–116
Muir, John, 82
Murtinho, Joaquim, 74

Napoleon, 18, 19, 21
Nashville, 124, 157
National Cancer Institute, 275
National City Bank of New York, 79, 134, 162
National Coffee Association (NCA), 247, 248, 271, 274, 276, 309, 311,

328, 378
National Coffee Roasters Association (NCRA), 82–83, 86–87, 104, 110,

116, 125, 145, 160, 182, 296, 297
Native Americans, 44, 70
Neal, John, 124
Neighbor to Neighbor, 321, 32
Nescafé instant coffee, 196, 219–220, 222, 243, 244
Nestlé company, 195–196, 274, 276, 277, 285, 294, 297, 298, 303, 310,

312, 321, 322, 324, 331
Neurasthenia, 92
New Deal, 180, 202
New Orleans, 19, 49, 179, 355
New York City, 46, 49, 50, 61, 129, 155, 187, 188, 201, 227, 240–242, 267,

287, 303, 304, 322, 340
Coffee Exchange in, 63–65, 66, 75, 82, 134, 142, 163, 239, 276, 301, 302
Front Street, 55, 62, 131
Times Square, 158, 178
New York Times, 56, 57, 63, 89, 146, 167, 201, 215, 291, 297
New York World’s Fair, 196, 257
Nicaragua, 32, 37–38, 162, 162(n), 170, 230, 290, 299, 303, 317–319, 328,

358, 373, 374
Selva Negra farm in, 367, 368
Nixon, Richard, 238, 273, 276
Norris, George W., 81, 86, 87
North American colonies, 14–15, 42, 43
Norton Brothers, 118
Nostromo (Conrad), 30
N. W. Ayer advertising firm, 144, 151, 152
Nyerere, Julius, 299

Obote, Milton, 297, 299
O’Donohue, Joseph J., 64, 65
O. G. Kimball & Company, 61–62
Oil, 149(n), 160, 231–232, 249, 276, 302, 374
Old Country Store, The (Carson), 110(n)
Oldenburg, Ray, 339
Olsen, Dave, 334, 338, 341
One-way valve bags, 308, 313, 323, 381
Only Yesterday (Allen), 156
Open Veins of Latin America (Galeano), 26
Organic Crop Improvement Association (OCIA), 365, 366
Organization of American States (OAS), 230, 237
Osborn, Lewis, 48(n)
Otis, James, 14

Ottoman Turks, 7, 9–10
Oxford University, 12

Paige, Jeffrey, 31
Palheta, Francisco de Melo, xx, 16, 22
Palmolive Beauty Box radio show, 179
Panama/Panama Canal, 140, 350
Pan American Coffee Bureau, 171, 173, 197, 197(n), 209, 210, 216, 220,

247, 248, 254, 255, 271
Pancafe Productores de Cafe S. A., 302
Paper bags, 47, 48
Papua New Guinea, 224–225, 294, 356–357
Paris, 8–9
Patman, Wright, 192, 193
Pavoni, Desiderio, 194
Pearl Harbor, 203, 206, 210
Pease, Donald, 297, 298
Peet, Alfred, 265–267, 279–280
Peet’s Coffee & Tea, 266, 333–334, 361
Penteado, Eurico, 172, 173, 201, 209
Pepsi-Cola, 211, 212, 224, 248, 255, 311, 340
Pepsodent toothpaste, 176
Peralta Gedea, Alvaro, 374
Percolators, 110, 188, 215, 267, 284
Pershing, John J. (General), 136
Persia, 6
Peru, 363, 364, 365–366
Pesticides, 292, 300(n), 365, 366, 375
Phantastica: Narcotic and Stimulating Drugs (Lewin), 3
Philip Morris company, 322, 325–326, 330
Piggly Wiggly chain, 151, 152
Pinaud, Dawn, 334, 335, 336, 338(n)
Pioneer Steam Coffee and Spice Mills, 53
Popiolek, Isabela, 359
Portugal, 21, 22, 236, 250, 275, 290
Post, Charles William, 89, 91, 105–106, 120

Post, Ella, 92–93
Post, Marjorie Merriweather, 99, 106, 158
Post, Willis, 98(n)
Post Toasties cereal, 97, 98, 177
Postum, 91, 92–102, 105, 106, 120, 128, 144, 146, 155, 158, 158(n), 187,

204, 294
instant Postum, 98(n)
Pour Your Heart Into It (Schultz), 341
Poverty, xxvii, 11, 19, 36, 139(n), 161(n), 170, 271, 353, 364, 365, 373
Prager, Rollinde, 314
Pream, 221
Premiums, 70, 112–113, 126, 127, 189, 190, 223
Prescott, Samuel C., 145–146
Price wars, 67–72. See also Coffee: prices
Private Estate Coffee, 114
Proclamation for the Suppression of Coffee Houses, A (Charles II), 13–14
Procope, François, 8
Procter & Gamble, 256, 274, 284, 286, 287, 294, 297, 298, 343, 349
Profits, 61, 64, 68, 74, 97, 110, 139, 149, 174, 177, 181, 190, 209, 216, 222,

227–228, 232, 256, 260, 274, 277, 323, 326, 336, 348, 372, 381
Public relations, 159, 193
Puerto Rico, 75(n), 159

Quinn, James, 308
Quota systems, 248–254, 268, 269–270, 275, 276, 290, 301, 303, 314, 327,

351

Racism, 122, 236
Radio. See Advertising: by radio/television
Railways, 26–27, 32, 111, 140, 142, 149
Rainforest Alliance, 353, 371
Rain forests, xv, xviii, 20, 24, 161, 368, 369
Raleigh, Henry, 157
Ramos, Augusto, 77
Ransohoff, Arthur, 247
Rationing, 203–204, 243, 245

Reagan Administration, 314, 319
Reid, J. C., 109
Repression, 38, 316, 374
Resor, Stanley, 127–128, 130, 178
Retail Grocers Advocate, 152
Revere, Paul, 14
Revolts/revolutions, 17, 18, 21, 27, 29, 31, 36, 37–38, 39, 84, 88, 139, 167,

168, 250, 319
R. G. Dun firm, 62
Rhazes (Arabian physician), 4–5
Rice, Paul, 350, 351, 352, 353
Richheimer, I. D., 111
Richmond, Fred, 291
Ríos Montt, Efraín, 315
Rivas, Cesar, 363
Roasters, 46, 48, 53, 113, 115, 117, 118, 136, 150, 153, 155, 204–205, 282,

295, 296, 362
institutional roasters, 114, 132, 182, 267
See also Coffee: roasting; National Coffee Roasters Association
Roasters Guild, 357
Robinson-Patman Act, 192, 193
Rockefeller, Nelson, 207, 220, 226, 241
Romero, Oscar (Archbishop), 316
Roosevelt, Eleanor, 202–203
Roosevelt, Franklin D., 180, 196, 204
Roosevelt, Theodore, 124–125, 125(n)
Rorer, Sarah Tyson, 130–131
Rosée, Pasqua, 12
Roselius, Ludwig, 105, 304
Rosenthal, Jacob, 211–212
Ross, Frank, 113, 149
Ross, Irwin, 273
Rossiter, Cathy, 379
Royal Baking Powder Company, 155
Rubber, 160
Ruffner, Tiny, 179

Russia, 167, 249
Rwanda, 358

Safire, William, 291
Saks, Claude, 277–278, 279, 298, 298(n)
Salesmanship, 114–115, 195
Sampaio, Sebastiao, 163
Sanborn, James, 51, 52, 122
San Domingo, 17
Sandys, Sir George, 7–8
San Francisco, 53, 116, 118, 119, 150, 156, 242, 265, 266(n), 281, 307, 321

earthquake and fire (1906), 121–122
Golden Gate International Exposition, 196
Sanka coffee, 158(n), 187, 221, 257, 274, 303–304, 310
Satisfaction Coffee, 115
Saturday Evening Post, 140, 146, 154
Savarin coffee, 182, 312
Scandinavian countries, 11, 136, 193, 194, 199, 277. See also Sweden
Schapira, Joel, David and Karl, 265, 268, 283
Schilling, August, 54
Schlereth, Thomas J., 109
Schmidt, Francisco, 27(n)
Schoemann, Otto, 54
Schoenholt, Donald, 268, 284, 307–308, 313, 336(n), 357
Schomer, David, 360
Schultz, Howard, 333, 334, 335, 337–338, 339, 340, 341, 342, 354
Science Digest, 273
Scientific American, 56, 205
Scott, Willard, 326–327
Seal Brand Java & Mocha, 51
Seattle, 337, 342, 351, 352, 360, 362
Sedition, xvi–xvii, 6
Seggerman, Mary, 310–311, 323–324
Seinfeld, Jerry, 311
Sévigné, Marquise de, 9
Sexism, 122–123, 130, 151, 196(n), 256

Sexuality, 6, 13, 16, 36, 93(n), 115, 184–185
Shade in Coffee Culture (U.S. Department of Agriculture), 370
Shade trees, 34, 41, 368, 370–371
Share-croppers, 27, 29
Shibata, Bunji, 245, 246
Sias, Charles, 51, 52, 122
Siciliano, Alexandre, 77
Siegl, Zev, 279–280, 333
Sielcken, Hermann, 65, 67, 68, 72, 78–80, 81, 82, 83–88, 88–89
Silex brewers, 188, 188(n)
Sinatra, Frank, 183, 211
Skiff, Frank, 113, 149
Slavery, 15, 17–18, 21, 22–23, 27, 28. See also Forced labor
Slavick, Trevor, 365
Small Farmer Sustainability Initiative, 353
Smith, Margaret Chase, 227
Smith, Roger Nolley, 123–124
Smith, Traver, 178
Smuggling, 7, 14, 16, 269, 270, 294, 314, 349
Social status, 151, 157–158
Soft drinks, 224, 247, 255(n), 292, 378, 379. See also Coca-Cola; Pepsi-

Cola
Somoza García, Anastasio, 170, 230, 299
Songs, xvii
Spain, 20, 21, 29, 75(n)
Spanish-American War, 117
Special Commission on Coffee, 218
Specialty Coffee Association of America (SCAA), 307–308, 321–322, 342,

358, 371, 374
embezzlement in, 360, 360(n), 361
Speculators, 63–64, 65, 66, 73, 77, 136, 160, 217, 290, 292–293, 302
Spice Mill (trade journal), 54
Spindler, Susie, 350
Stamberg, Susan, 339
Stamp Act of 1765, 14–15
Standard Brands, xvii, 155, 177–178, 177(n), 192, 196, 208, 222

Starbucks, xviii, 279–280, 296, 333–343, 349, 351–355, 358, 361, 362
critics of, 341–342

Starbucks Passion for Coffee (Olsen), 341
States and Social Evolution (Williams), 38
Stiller, Bob, 313
Stock market crash (1929), 163
Suez Canal, 7
Sugar, 5, 8, 17, 19, 21, 22, 30, 37, 43, 44, 45, 50, 66–72, 139, 160, 211,

290, 374
Sumatra, 40, 103, 141
Superior Tea & Coffee Company, 114
Supermarkets, 190–191, 239, 240, 296, 313, 322, 323, 340, 343, 371
Supreme Court, U. S., 69, 191
Surveys, 156, 157, 158, 159, 185, 188, 198, 220, 222, 258, 273, 274, 309
Sustainable Coffee Criteria Group, 371
Sustainable Harvest, 357
Swann, Sandy, 120
Sweden, 100(n), 323
Swift, Jonathan, 3
Swift & Company, 51
Switzerland, 277, 309, 321

Tanganyika, 173(n), 237
Taster’s Choice coffee, 285, 303, 310, 331
Tattler and Spectator newspapers, 12
Taxation, 75, 76, 88, 144, 173, 191, 192, 193, 216, 229, 237, 270, 291, 294
Tchibo company, 244–245, 277, 304
Tea, 8, 14, 15, 17, 42, 44, 51, 52, 100(n), 104, 243–244, 381
Tea & Coffee Trade Journal, 86, 91, 99, 105, 115, 125, 144, 187, 198, 229,

255, 273, 282, 284, 308
TechnoServe, 349
Teenagers, 247–248, 254–255, 271, 311
Television. See Advertising: by radio/television
Tenco, 220, 256, 274–275, 312
Theodor Wille & Company, 77
Thompson, Benjamin (Count Rumford), 45

Thurber, Francis, 40, 56, 57, 58, 63
Time magazine, 223–224
Tobacco, 13, 37, 44, 160, 180, 274
Topik, Steven, 21
Torrebiarte, Peter, 363
Torture, 316
To Think of Coffee (Meagher), 199
Town Hall Tonight radio show, 179
Trade, xxi, 5, 7, 19, 27, 39, 134, 173
TransFair USA, 350, 351, 352
Trichloroethylene (TCE), 275
Trigg, Charles, 133
Turkey, 6, 7
Twain, Mark, 56(n)

Ubico Castañeda, Jorge, 170, 201, 206, 210(n), 228
Uganda, 42, 141(n), 142, 173(n), 236, 237, 251, 275, 290, 297–299, 358
Ukers, William, 17, 86–87, 99, 100, 102, 103, 105, 144
Understanding Caffeine (J. James), 376
United Fruit Company, 229, 230
United Nations, 251, 278

Food and Agriculture Organization, xix
United States, 30, 42, 43–59, 61–72, 105, 196–198, 232, 246, 278–279, 326

Agency for International Development (USAID), 316, 358, 369
Agriculture Department, 216, 226, 370
CIA, 228–231, 250
Civil War, xvii, 46–47
coffee consumption in, 44, 46, 59, 70, 82, 96, 102, 116, 140–141, 144,

146, 171, 198, 201, 202, 203, 211, 216, 224, 247, 254, 271, 274, 277,
285, 309, 310
Commodity Futures Trading Commission, 301, 302
Federal Trade Commission (FTC), 152, 227, 228, 228(n), 287
first national advertising in, 144–145
Food Administration, 136, 138, 139
Food and Drug Administration, 308—309
Grain Stabilization Board, 167

and International Coffee Agreement, 252–254, 290, 302, 303, 314, 328
Justice Department, 80–81
Money Trust congressional investigation, 83–85
Office of Price Administration (OPA), 209–211
Prohibition in, 143–144, 146, 180, 208
Pure Food and Drugs Act, 102, 103
reexports of coffee by, 135, 141(n)
Revolutionary War, 43
State Department, 199, 200, 206, 210, 218, 238, 276, 278, 292, 302, 322
Trinity coffee barons in, 59, 61–63
U. S. Marines, 162, 162(n), 170(n), 272
Untermyer, Samuel, 83, 85
Urena, Daniel, 363
Uribe, Andrés, 217–218, 233
Utz Kapeh Good Inside, 353–354

Vacuum packaging, 118, 128, 150, 178, 188, 197, 208, 209, 215, 245, 311
Valdivieso, Ricardo “Rick,” 374
Vargas, Getúlio, 165–166, 173, 206, 210, 231–233
Vending machines, 220, 240, 277
Venezuela, 21, 22, 149(n), 171, 238
Versailles Treaty, 88
Vertical integration, 50, 67
Victorian America: Transformations in Everyday Life, 1876–1915

(Schlereth), 109
Vienna, xx, 9, 10
Vietnam, 237, 349, 351
Violent Neighbors (Buckley), 316
Visser, Margaret, 9

Wages, 40, 76, 163, 166, 168, 209, 250, 276, 292, 338, 347, 348. See also
Incomes

Wakeman, Abram, 63, 64
Wall Street Journal, 291, 308
War of 1812, 44
Washington Post, 298

Watson, John B., 156, 158
Webb, Ewing, 157
Webster, Daniel, 14
Wechsler, Philip, 114
Weissman, Michaele, xx, 357
Welker, Scott, 360, 360(n)
Wells, Sumner, 201, 210
Wendroth, Clara, 88–89
West, Mae, 184–185
West Indies, 21, 34
W. H. Crossman & Brother/Son, 65, 78
Wheat, 167, 249
Wheatley, Richard, 61, 64–65
Whitaker, José Maria, 166
Wickersham, George, 80–81, 82, 85–86
Wilde, James, 45–-46
Wiley, Harvey, 69, 102, 103
Wilkins Coffee, 241(n)
Williams, Robert, 38
Wine, 6, 8, 143, 205(n), 377
With Broadax and Firebrand: The Destruction of the Brazilian Atlantic

Forest (Dean), 24
Woman’s Day, 192
Women, 16, 35–36, 40, 43, 55, 67, 115, 122–123, 147, 196, 207, 208, 258,

293, 296, 318, 364–365, 376
in advertising, 130–132
pregnant women, 309, 378
See also Sexism
Women’s Petition Against Coffee (1674), xv, 13
Woodruff, Robert, 179(n)
Woodward, Helen, 189
Woolson Spice Company, 67, 68–69, 70, 72, 89
World Trade Organization, 351
World War I, 88, 89, 132, 133–138, 140, 142, 148, 149
World War II, 195, 199–212, 220, 235, 265
W. R. Grace & Company, 134, 171

Yemen, 5, 7, 142, 282
Young, James Webb, 130, 156–157
Young, John Orr, 146
Young, Robert, 274
Yuban coffee, 128–129, 154, 156, 181, 257, 260
Yuppies, 307, 347

Zabar, Saul, 267
Zaire, 250, 277
Zelaya, José Santos (General), 38, 162(n)