and
Affiliate
Companies
October
2015
FORWARD
LOOKING
STATEMENTS
&
OTHER
INFORMATION
This
presenta:on
outlines
the
past,
present
and
future
for
FUSE
and
its
affiliated
companies.
We
have
undertaken
an
exhaus:ve
overview
of
the
strengths,
weaknesses,
opportuni:es
and
threats
of
the
organiza:on.
In
addi:on
to
the
forward-‐looking
statements
contained
in
this
document,
we
have
outlined
where
we
have
been
and
where
we
are
going
as
a
firm.
It
is
our
assessment
that
the
future
is
extremely
bright
for
FUSE
and
its
affiliated
companies.
2012
was
a
strong
year
for
the
firm,
with
a
large
por:on
of
our
revenue
centered
around
our
service
offering
of
Poli:cal
Adver:sing.
2013,
experienced
a
decrease
in
revenue
for
FUSE,
and
an
increase
in
revenue
for
FPM.
2014,
showed
an
increase
in
revenue
from
2013
for
both
FUSE
and
FPM.
Current
Business:
• St.
Louis
Public
Schools
• Obama
for
America
• McCormack
Baron
Salazar
• Entergy
• Democra:c
Na:onal
CommiXee
• Democra:c
Senatorial
Campaign
CommiXee
• Charter
Communica:ons
• Washington
Conven:on
&
Sports
Authority
(Events
DC)
• Department
of
Transporta:on
District
of
Columbia
(DDOT)
-‐
AWI
Project
• Denver
Interna:onal
Airport
/
Clear
Channel
Airports
• Hudson
News
Group
• Coopera:ve
Homecare
• Veolia
Water
• Hyundai
• Salva:on
Army
• Lumiere
Casino
Complex
(Four
Season
Hotel)
CONFIDENTIAL
2
FORWARD
LOOKING
STATEMENTS
&
OTHER
INFORMATION
This
presenta:on,
including
our
“2014
Financial
Results”
contains
forward-‐looking
statements.
The
Company's
representa:ves
may
also
make
forward-‐looking
statements
orally
from
:me
to
:me.
Statements
in
this
presenta:on
that
are
not
historical
facts,
including
statements
about
the
Company's
beliefs
and
expecta:ons,
earnings
guidance,
recent
business
and
economic
trends,
poten:al
new
business,
and
corporate
restructuring,
cons:tute
forward-‐looking
statements.
These
statements
are
based
on
current
plans,
es:mates
and
projec:ons,
and
are
subject
to
change
based
on
a
number
of
factors,
including
those
outlined
in
this
sec:on.
Forward-‐looking
statements
speak
only
as
of
the
date
they
are
made,
and
the
Company
undertakes
no
obliga:on
to
update
publicly
any
of
them
in
light
of
new
informa:on
or
future
events,
if
any.
Forward-‐looking
statements
involve
inherent
risks
and
uncertain:es.
A
number
of
important
factors
could
cause
actual
results
to
differ
materially
from
those
contained
in
any
forward-‐looking
statements.
Such
risk
factors
include,
but
are
not
limited
to,
the
following:
-‐
risks
associated
with
severe
effects
of
na:onal
and
regional
economic
downturn;
-‐
the
Company's
ability
to
aXract
new
clients
and
retain
exis:ng
clients;
-‐
the
spending
paXerns
and
financial
success
of
the
Company's
clients;
-‐
the
Company's
ability
to
remain
in
compliance
with
its
debt
agreements;
-‐
the
hiring
and
reten:on
of
personnel;
-‐
changes
in
government
regula:ons
impac:ng
our
adver:sing
and
marke:ng
strategies
The
inclusion
of
informa:on
in
this
presenta:on
does
not
mean
that
such
informa:on
is
material
or
that
disclosure
of
such
informa:on
is
required.
CONFIDENTIAL
3
Who
Are
We?
• Final
Phase
Marke:ng
was
established
in
1994
as
an
S-‐Corpora:on.
Final
Phase
Marke:ng
(FPM),
is
a
management
consul:ng
and
sales
firm
that
provides
services
ranging
from
Community
Engagement
and
Outreach,
Disadvantage
Business
Enterprise
Program
Management
and
Compliance,
and
Airport
Concession
Sales.
FPM
is
a
cer:fied
DBE
and
Airport
Concession
DBE
(ACDBE).
There
is
opera:onal
overlap
between
Final
Phase
Marke:ng
and
FUSE
with
Final
Phase
paying
an
overhead
alloca:on.
• FUSE
is
a
an
adver:sing
agency
established
in
1997.
It
is
a
C-‐Corpora:on.
FUSE
is
a
full
service
integrated
marke:ng
agency
specializing
in
mul:cultural
and
emerging
markets.
• Franklin
Enterprises
is
an
Limited
Liability
Corpora:on
established
in
2002.
It
owns
the
real
estate
at
802
N.
1st
Street,
St.
Louis,
MO
63102.
• E3thos
dba
Global
Fuxion
Network
(gfntv.com)
is
a
C-‐
Corpora:on.
• All
companies
are
owned
by
Clifford,
Sharilyn
and
Mike
Franklin.
CONFIDENTIAL
4
FUSE
and
Affiliated
Companies
Service
Offering
• Program
Management
Final
Phase
• Adver:sing
Services
• Support
Services
Marke.ng
• Crea:ve
Development
• Community
• Broadcast
Produc:on
(FPM)
• Media
Planning
&
Engagement
• Public
Rela:ons
Placement
• Airport
Concessions
• Sales
Promo:on
• Adver:sing
Sales
• Experien:al
Marke:ng
• Digital
Marke:ng
FUSE
E3thos
Franklin
• Online
Video
Planorm
(gfntv.com)
Enterprises
• Real
Estate
• Video
Aggregator
• Producer
of
Original
Content
CONFIDENTIAL
5
Our
mission:
we
will
con:nue
to
work
to
be
the
best
at
building
brands.
It
is
what
we
do,
not
only
for
our
clients,
but
for
us.
CONFIDENTIAL
6
CONFIDENTIAL
7
Our
Brands
CONFIDENTIAL
8
FUSE3
At
A
Glance
Headquarters
Contact
Informa:on
Number
of
Employees:
18
FUSE3
Agency
Services
802
N.
1st
Street
St.
Louis,
MO
63102
We
have
a
team
of
talented
strategic
and
crea:ve
planners
who
Phone:
314-‐421-‐4040
understand
the
premise
of
reaching,
but
more
importantly,
Fax:
314-‐421-‐3033
emo:onally
touching
consumers
where
they
live,
work,
pray
and
play.
We
do
this
through
tradi:onal
and
non-‐tradi:onal
means
URL:
hXp://www.fuseadver:sing.com/
of
adver:sing
and
marke:ng.
We
get
it
done
by
planning
and
buying
tradi:onal
media
and
new
media.
We
have
built
one
of
Key
Contacts
the
finest
interac:ve
and
experien:al
marke:ng
groups
in
the
industry.
Clifford
Franklin,
Chief
Execu:ve
Officer
clifford@fuseadver:sing.com
Brand
Strategy
Development
314-‐421-‐4040
ext.
102
Account
Management
and
Brand
Stewardship
Shari
Franklin,
Chief
Opera:ng
Officer
New
Product
Development
sharilyn@fuseadver:sing.com
Adver:sing
Crea:ve
Development
314-‐421-‐4040
ext.
103
Promo:onal
Marke:ng
Mike
Franklin,
Execu:ve
Crea:ve
Director
Interac:ve/Digital
Strategy
mike@fuseadver:sing.com
Interac:ve/Digital
Crea:ve
Produc:on
314-‐421-‐4040
ext.
114
Broadcast
Studio
(TV
and
Radio)
and
Edi:ng
Gerald
Hawthorne,
VP
-‐
Account
&
Media
Services
Experien:al
and
Field
Marke:ng
gerald@fuseadver:sing.com
Media
Planning
and
Buying
314-‐421-‐4040
ext.
106
Local
Ac:va:on/Retail
Marke:ng
Colin
Gayle
–
Chief
Content
Officer
colin@fuseadver:sing.com
323-‐401-‐9392
CONFIDENTIAL
9
CONFIDENTIAL
10
CONFIDENTIAL
11
CONFIDENTIAL
12
CONFIDENTIAL
13
CONFIDENTIAL
14
CONFIDENTIAL
15
CONFIDENTIAL
16
CONFIDENTIAL
17
CONFIDENTIAL
18
CONFIDENTIAL
19
CONFIDENTIAL
20
CONFIDENTIAL
21
CONFIDENTIAL
22
CONFIDENTIAL
23
CONFIDENTIAL
24
FUSE
And
Affiliate
Companies
Overview/Road
Map
1.
Financial
Results
2.
Key
Priori:es,
Strategy
and
Objec:ves
3.
Industry
Informa:on
4.
Conclusions
CONFIDENTIAL
25
FUSE
Results
• Revenue
down
in
2011
– Factors
included
consolida:on
of
ad
agency
partners
from
adver:sers;
recession
forced
a
decline
in
adver:sing
budgets
in
2009,
2010
and
2011.
2010
business
development
ac:vi:es
declined
and
affected
2011
contracts;
lack
of
cash
flow
for
sustainable
business
development
ac:vi:es;
extensive
amount
of
:me
pursuing
federal
contracts
and
GSA
designa:on;
• Revenue
increased
significantly
in
2012
• Revenue
decreased
in
2013
– Focused
business
development
effort
underway
to
capture
more
federal
contract
work
in
2013
and
beyond.
– Focused
business
development
effort
toward
digital
media
buying
offering
– Focused
business
development
effort
to
secure
poli:cal
contracts
during
the
2014
midterm
elec:ons.
– FUSE
is
currently
on
the
GSA
(General
Services
Administra:on)
mul:ple
award
contract
for
federal
government
work.
– FUSE
secured
a
teaming
agreement
with
Moss
Cape,
Moss
Cape,
LLC
is
a
SBA
cer:fied
Alaskan
8(a)
company
that
is
a
subsidiary
of
King
Cove
Holdings,
LLC,
and
under
authority
of
King
Cove
Corpora:on,
a
Federally
recognized
Alaskan
Na:ve
Village
Corpora:on
(ANC).
ANC
8(a)
firms
are
en:tled
to
unique
privileges
under
applicable
federal
regula:ons
under
the
Alaska
Unified
Cer:fica:on
Program
pursuant
to
Title
49,
Part
26
of
the
Code
of
Federal
• Revenue
increased
in
2014
– Expanded
rela:onship
with
Key
clients
CONFIDENTIAL
26
Key
Priori:es,
Objec:ves
&
Strategy
We
Con:nue
To
Focus
On
Our
Key
Objec:ves
• Improving
opera:ng
margins
• Increasing
flexibility
in
the
cost
base
• Using
free
cash
flow
to
enhance
share
owner
value,
and
improve
return
on
capital
employed
• Developing
the
role
of
the
lead
company
• Emphasizing
revenue
growth
more
as
margins
improve
• Improving
the
crea:ve
capabili:es
and
reputa:on
of
all
our
businesses
CONFIDENTIAL
27
Key
Priori:es,
Objec:ves
and
Strategy
Short-‐term
factors
• Client
consolida:on
con:nues
• New
markets,
digital
media
and
consumer
insights
key
• Entertainment
is
driving
adver:sing
&
marke:ng
– Media
consolida:on
– Video
and
music
dominates
the
landscape
– Agencies
are
pursuing
entertainment
partnerships
• Increase
opportuni:es
outside
of
tradi:onal
media
due
to
change
in
media
habits
– Digital
content
and
adver:sing
is
a
major
factor
in
2015
and
beyond
CONFIDENTIAL
28
Strategic
Priori:es
• Short-‐term;
Transforma:on
from
opera:ng
as
mul:cultural
adver:sing
agency
to
an
full
service
communica:ons
firm
focused
on
emerging
markets;
con:nue
to
weather
the
recession
• Mid-‐term;
Expand
branded
content
and
digital
produc:on
capabili:es
• Long-‐term;
to
develop
sustainable
agency
of
record
(AOR)
rela:onship
with
blue
chip
brands
and
the
federal
government
CONFIDENTIAL
29
Strategic
Priori:es
• Short
term;
raise
capital
for
the
expansion
of
the
organiza:on
that
includes
funding
staff
increases,
acquisi:on
of
technological
advancements
and
a
broader
service
offering.
– In
addi:on,
have
access
to
an
increased
line
of
credit
which
allows
for
beXer
management
of
cash
flow
(adver:sers
average
60
day
payment
cycle)
CONFIDENTIAL
30
Strategic
Priori:es
• In
a
number
of
areas,
success
requires
investment
in
tools
and
techniques:
– Internet
investments
– Expand
technology
in
media
department
-‐
investment
in
data
analy:cs
– Development
of
specialty
areas
-‐
content
produc:on
– Enhanced
in-‐house
broadcast
capabili:es
(audio
&
visual)
CONFIDENTIAL
31
Strategic
Priori:es
Enhanced
Brand
Building
and
Driving
of
Consumer
Behavior
CONFIDENTIAL
32
Strategic
Priori:es
Revenue
by
Company
-‐
Tomorrow
$16,000,000
FUSE
$14,000,000
FPM
$12,000,000
e3thos
(gfntv)
$10,000,000
33
$8,000,000
$6,000,000
$4,000,000
$2,000,000
$0
2015
2016
2017
CONFIDENTIAL
Stra
t egy
34
DeKveeylo
aprienags
t
fhoer
R aoffileli a
otfe
t
choem
Lepaadn
y C
coomoppaenray-:‐
FoUn S
E
• Content
Produc:on
• Entertainment
&
Media
• New
Technologies
–
Programma:c
Media
Buying
• Event
Marke:ng
• Field
Marke:ng
• External
Communica:ons
• Promo:ons
• Public
Rela:ons
• Poli:cal
Consulta:on
• Adver:sing
Sales
CONFIDENTIAL
The
role
of
theS
lteraad
t
ceogmyp
any
company
We
are
increasingly
complemen:ng
the
professional
ac:vi:es
of
our
individual
opera:ng
companies
through
cross-‐company
ini:a:ves
and
programs
which
provide
greater
value
to
clients
as
well
as
opportuni:es
and
rewards
for
our
people.
CONFIDENTIAL
35
Revenue
Synergy
Opportuni:es
• Cross-‐sell
business
above
the
line
(adver:sing
&
public
rela:ons)
and
below
the
line
(direct
marke:ng,
events,
promo:ons,
adver:sing
sales)
• Cross-‐sell
all
services
to
an
enlarged
na:onal
client
base
• Leverage
significant
crea:ve
strength
in
key
high
growth
areas:
– Content
Produc:on
– Programma:c
Media
Buying
– Entertainment
– Sports
– Events
CONFIDENTIAL
36
Strategy
Emphasize
Revenue
Growt
h
More
as
Margins
Improve
• Con:nue
to
focus
on
delivering
above
average
revenue
growth
by:
– Marke:ng
the
organiza:on
as
a
larger
en:ty,
FPM
Communica:ons
or
TBD
name,
with
an
increased
service
offering,
increased
resources
and
a
fully
integrated
brand
solu:on
for
clients.
• Segmen:ng
new
business
opportuni:es
under
the
appropriate
en:ty
• Each
business
group
focuses
on
a
different
end
market,
with
different
economic
cycles,
crea:ng
a
balanced
pornolio
CONFIDENTIAL
37
Stra
t egy
2015
Proposed
Corporate
Posi:oning
FPM
Communica:ons
A
holding
company
Final
Phase
FUSE
E3thos
Franklin
Marke:ng
(FPM)
(gfntv.com)
Enterprises
CONFIDENTIAL
38
Strategy
Our
Goals
• To
be
the
premier
emerging
markets
communica:ons
specialist
to
world
class
brands
• To
understand
and
sa:sfy
the
increasingly
complex
needs
of
the
client
at
every
level
from
local
and
na:onal
to
interna:onal
• To
provide
clients
with
a
comprehensive
and,
when
appropriate,
integrated
range
of
marke:ng
services
of
the
highest
quality;
both
strategically
and
tac:cally
• To
ensure
that
each
service
provided
to
every
client
returns
added
value
• To
grow
and
maintain
companies
of
such
excellence
that
they
provide
s:mula:ng
career
opportuni:es
for
talented
professionals
in
all
disciplines
• To
provide
those
professionals
with
rewards
and
incen:ves
which
encourage
a
sense
of
ownership
• Last
but
not
least,
to
enhance
share
holder
value
CONFIDENTIAL
39
FUSE
–
IncuBeta
Holdings
Joint
Venture
CONFIDENTIAL
40
FUSE
–
IncuB
eta
Holdings
Joint
Venture
• Unique
selling
proposi:on
– FUSE
/
C2C,
a
division
of
IncuBeta
would
market
an
innova:ve,
next
genera:on
adver:sing
technology
planorm
that
fuses
the
science
and
efficiency
of
programma:c
targe:ng,
distribu:on
and
op:miza:on
with
the
art
of
content
marke:ng.
– FUSE
/
C2C
end-‐to-‐end
content
marke:ng
planorm
helps
marketers
efficiently
find
and
engage
audiences
through
branded
content.
– We
are
the
only
agency
in
the
United
States
offering
a
Pay
For
Performance
compensa:on
model.
– Key
case
studies
• Hyundai
• Democra:c
Na:onal
CommiXee
CONFIDENTIAL
41
FUSE
–
IncuB
eta
Holdings
Joint
Venture
Develop
Engaging
Target
At
Scale
Distribute
Op:mize
For
Content
Programma:cally
Greater
Return
FUSE
now
boast
and
expanded
service
offering
of
digital
capabili:es
with
this
joint
venture.
CONFIDENTIAL
42
Industry
Informa:on
CONFIDENTIAL
43
Top
US
44
Adver:sers
CONFIDENTIAL
Top
US
Adver:sers
Targe:ng
African
American
Consumers
CONFIDENTIAL
45
Growth
Area
For
FUSE
and
gfntv.com
–
Digital
Ad
Spending
CONFIDENTIAL
46
CONFIDENTIAL
47
References
• Zafar
Brooks,
Hyundai
Motor
America
• Keisha
Taylor,
Turner
Broadcas:ng
• David
Axelrod,
Former
Senior
Advisor
to
President
Obama
• Steve
Hayden,
Former
Vice
Chairman
Ogilvy
Worldwide
• Amy
Dacey,
CEO
Democra:c
Na:onal
CommiXee
• James
White,
CEO
Jamba
Juice
CONFIDENTIAL
48
FUSE
• CommiXed
Management
Team
– Clifford
Franklin,
CEO
– Sharilyn
Franklin,
PhD.,
Execu:ve
Vice
President
– Mike
Franklin,
Execu:ve
Vice
President,
Crea:ve
Director
– Gerald
Hawthorne,
Vice
President,
Account
&
Media
Services
– Colin
Gayle,
Chief
Content
Officer
CONFIDENTIAL
49
Final
Phase
Marke:ng
CONFIDENTIAL
50
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