EverBank Proposal 2016

FPM
 At
 A
 Glance
 

Headquarters
 Contact
 Informa:on
  Number
 of
 Employees:
 4
 

FPM
  Agency
 Services
 
802
 N.
 1st
 Street
 
St.
 Louis,
 MO
 63102
  Final
 Phase
 Marke:ng
 provides
 a
 full
 complement
 of
 
44
 N.
 Street
 NW
  professional
 services.
 Project
 management
 services
 
Washington,
 DC
 20001
  include:
 
Phone:
 314-­‐421-­‐4040
 
 
Fax:
 314-­‐421-­‐3033
  •  DBE/M/WBE
 Program
 Management
 
•  Workforce
 Development
 
URL:
 hXp://www.fpm-­‐communica:ons.com/
  •  Community
 Engagement
 
Key
 Contacts
  •  Public
 Informa:on
 
•  Strategic
 Planning
 
Clifford
 Franklin,
 Chief
 Execu:ve
 Officer
 
 
 
 
 
 
 
 
 
  •  Corporate
 Social
 Responsibility
 
clifford@fuseadver:sing.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  •  Public
 Affairs
 
314-­‐421-­‐4040
 ext.
 102
  •  Crisis
 Communica:ons
 
Shari
 Franklin,
 Chief
 Opera:ng
 Officer
 
 
 
 
 
 
 
 
 
 
  •  Airport
 Adver:sing
 Sales
 
sharilyn@fuseadver:sing.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
314-­‐421-­‐4040
 ext.
 103
 
Mike
 Franklin,
 Execu:ve
 Crea:ve
 Director
 
 
 
 
 
 
mike@fuseadver:sing.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
314-­‐421-­‐4040
 ext.
 114
 
Gerald
 Hawthorne,
 VP
 -­‐
 Account
 &
 Media
 Services
 
 
gerald@fuseadver:sing.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
314-­‐421-­‐4040
 ext.
 106
 
 
 
 

CONFIDENTIAL
  51
 

FPM
 Clients
 

CONFIDENTIAL
  52
 

Track
 Record
 
FPM
  projects
  have
  ranged
  in
  size
  from
  managing
  the
  Public
 
and
  Community
  Outreach
  for
  the
  $1.6
  billion
  Lambert
 
Interna:onal
  Airport
  Expansion,
  to
  managing
  a
  Minority
 
Business
 Development
 and
 Community
 Outreach
 program
 for
 
the
  $100
  million
  Blumeyer
  Hope
  VI
  Housing
  Development
 
funded
 by
 HUD,
 managing
 the
 $75
 million
 ScoX
 Carver
 Hope
 
VI
  in
  Liberty
  City,
  Florida
  and
  currently
  the
  $2
  billion
 
Anacos:a
 Waterfront
 Ini:a:ve
 in
 the
 District
 of
 Columbia.
 
 

CONFIDENTIAL
  53
 

Key
 Projects
 

$2B
 Anacos:a
 Waterfront
 Ini:a:ve
 (AWI)
  $185M
 Federal
 Government
 Hope
 VI
 Projects
 

$96M
 World
 of
 Coca
 Cola
 Museum
  $250M
 Construc:on
 of
 the
 FedEx
 Forum
 

$1.6B
 Lambert
 St.
 Louis
 Interna:onal
 Airport
  54
 

CONFIDENTIAL
 

References
 

•  Ronaldo
 Nicholson,
 District
 of
 Columbia,
 Department
 of
 
Transporta:on
 

•  Tony
 Thompson,
 Kwame
 Building
 Group
 
•  Vince
 BenneX,
 McCormack
 Baron
 Salazar
 
•  Rodney
 Strong,
 Griffin
 &
 Strong
 

CONFIDENTIAL
  55
 

Franklin
 Enterprises
 
Real
 Estate
 –
 802
 N.
 1st
 Street
 
Headquarters
 to
 FUSE
 and
 affiliated
 companies
 

CONFIDENTIAL
  56
 

Franklin
 Enterprise
 –
 802
 N.
 1st
 Street
 

 

CONFIDENTIAL
  57
 

CONFIDENTIAL
  58
 

FranklinN
 Eent
 Dteebrtp
 arnids e
 M
 
 –at
u 8r0ity2
 P
 Nro.fi
l 1e s
  t
 Street
 

Everbank
 (Maturity
 Date
 8/1/25)
 
 
 
 
 
 $
 878,615.51
 
Small
 Business
 Administra.on
 (Maturity
 Date
 4/1/26)
 
 $
 725,343.16
 

CONFIDENTIAL
  59
 

E3thos
  60
 

hXp://www.gfntv.com
 

CONFIDENTIAL
 

1.  GFNTV.COM
 IS
 100%
 VIDEO
 BASED
 OFFERING
 
  61
 
2.  PRODUCES
 AND
 AGGREGATES
 URBAN
 ORIENTED
 PREMIUM
 

VIDEO
 CONTENT
 
3.  ALLOW
 URBAN
 CONTENT
 CREATORS
 TARGETED
 DISTRIBUTION
 

FOR
 THEIR
 VIDEO
 CONTENT
 
4.  ABILITY
 TO
 SYNDICATE
 ORIGINAL
 CONTENT
 
5.  INNOVATIVE
 PLATFORM
 GIVES
 GFNTV.COM
 SIGNIFICANT
 

ADVANTAGES
 AGAINST
 COMPETITORS
 
6.  TREMENDOUS
 ADVERTISEMENT
 REVENUE
 OPPORTUNITIES
 
7.  EXPERIENCED
 TEAM
 IN
 THE
 SPACE
 

CONFIDENTIAL
 

The
 Enterprise
 

E3thos™
 was
 incorporated
 as
 a
 Missouri
 corpora:on
 on
 December
 29,
 2006.
 
 The
 planorm
 
was
 rebranded
 Global
 Fuxion
 Network,
 www.gfntv.com
 in
 2012.
 

 
Global
 Fuxion
 Network
 is
 an
 online
 video
 planorm
 that
 will
 serve
 as
 a
 significant
 source
 for
 
lifestyle
  driven,
  entertainment,
  business
  informa:on,
  news
  and
  premium
  video
  content
  to
 
urban
 consumers.
 
 Global
 Fuxion
 Network
 will
 con:nue
 to
 focus
 on
 quality
 content
 that
 is
 
appealing
  to
  global
  audiences
  and
  strives
  to
  create
  the
  best
  possible
  online
  video
 
experience.
 

 
As
 a
 buyer
 of
 media
 on
 behalf
 of
 clients,
 management
 understands
 that
 video
 content
 is
 the
 
number
 one
 driver
 for
 adver:sers
 to
 reach
 their
 desired
 audiences.
 In
 2014,
 $140
 billion
 was
 
spent
 on
 adver:sing
 in
 the
 U.S.
 with
 over
 $50
 billion
 spent
 online.
 FUSE
 recognized
 this
 shiy
 
in
  media
  spending
  to
  digital
  proper:es
  and
  launched
  gfntv.com
  as
  the
  only
  100%
  online
 
video
  based
  offering
  that
  produces
  and
  aggregates
  top
  news,
  lifestyle,
  informa:on
  and
 
other
 premium
 video
 content
 targeted
 to
 urban
 oriented
 consumers.
 gfntv.com
 is
 unique
 in
 
that
  the
  company
  developed
  an
  innova:ve
  video
  planorm
  that
  provides
  unmatched
 
audience
 engagement
 and
 adver:ser
 value.
 

 

CONFIDENTIAL
  62
 

Target
 Audience
 

FUSE
  specializes
  in
  mul:cultural
  adver:sing
  with
  an
  exper:se
  in
  the
  urban
  market.
 
gfntv.com
  video
  content
  will
  be
  targeted
  to
  this
  growing,
  but
  underserved
  sector.
 
Currently,
  there
  are
  more
  than
  30
  million
  African
  Americans
  online.
  Management’s
 
experience
  in
  the
  market
  determined
  the
  lack
  of
  relevant
  content
  targeted
  to
  this
 
sector
 and
 the
 lack
 of
 niche
 video
 sites
 available
 to
 adver.sers
 to
 reach
 this
 valuable
 
market
 that
 has
 a
 buying
 power
 of
 $1
 trillion
 annually.
 A
 notable
 and
 persistent
 trend
 is
 
that
  non-­‐white
  adult
  internet
  users
  have
  higher
  rates
  of
  video-­‐sharing
  site
  use
  than
 
their
 white
 counterparts,
 a
 consistent
 finding
 since
 2006.
 
 

 
The
 larger
 opportunity
 is
 offering
 urban
 oriented
 content
 to
 global
 audiences
 in
 Africa,
 
Europe
 and
 China.
 

CONFIDENTIAL
  63
 

!

GROWTH
 POTENTIAL
 

NICHE
 AUDIENCE
 

30
 Million
 
 

African
 Americans
 are
 online
 

22
 Million
 

African
 American
 Smartphone
 Users
 

150
 Million
 

Africans/Caribbean's
 are
 online
 

635
 Million
 

African
 mobile
 users
 

CONFIDENTIAL
 

GROWTH
 POTENTIAL
 

WIDER
 AUDIENCE
 

188
 Million
 
 

People
 In
 The
 US
 Watched
 

52.4
 Billion
 

Online
 Content
 Videos
 

86.8
 Million
 

US
 Smartphone
 Users
 
Watched
 Video
 On
 Their
 Devices
 

CONFIDENTIAL
 

The
 Opportunity
 

Similar
  to
  other
  digital
  planorms,
  the
  gfntv.com
  revenue
  model
  is
  adver:sing.
 
Management
  expects
  to
  generate
  nearly
  $7.5
  million
  in
  revenue
  over
  the
  next
  18
 
months
 and
 nearly
 $16
 million
 in
 36
 months
 through
 a
 combina:on
 of
 display
 and
 video
 
ad
 sales,
 branded
 content
 and
 show
 sponsorship.
 Addi:onal
 plans
 include
 a
 subscrip:on
 
service
 for
 exclusive
 content.
 
 

CONFIDENTIAL
  66
 

The
 Opportunity
 

Adver:sing
  expenditures
 
geared
  specifically
  toward
 
Black
  audiences
  reflected
 
o n l y
  t h r e e
  p e r c e n t
  o f
 
adver:sing
  dollars
  spent.
 
Adver:sers
  spent
  $75
  billion
 
on
 television,
 radio,
 internet,
 
and
  magazine
  ads
  in
  2014,
 
with
  only
  $2.24
  billion
  of
 
that
  spent
  with
  media
 
focused
 on
 Black
 audiences.
 
 

Of
  that,
  2.6%
  was
 
spent
 on
 digital
 media.
 


 

CONFIDENTIAL
  67
 

CONFIDENTIAL
  68
 

Compe::ve
 Landscape
  Our
 compe:tors
 are
 genera:ng
 millions
 
with
 display
 ads
 on
 1st
 genera:on
 sites.
 
Urban
 Sites
 
Display
 ads
 cost
 $5
 -­‐
 $10/cpm.
 
None
 are
 100%
 Video
 Sites
 
 

Broadcast
 Media
 &
  Revenue
 
News
 Aggregators
  BET
 Digital
 -­‐
 $25M;
 
Interac:ve
 One
 -­‐
 $20M;
 
 
Moguldom
 Media
 -­‐
 $10M;
 Worldstar
 Hip
 

Hop
 $1.5M;
 
 

 

We
 are
 offering
 5
 :mes
 more
 in
 branded
 
content,
 show
 sponsorship,
 and
 video
 ads
 

that
 can
 garner
 $15
 -­‐
 $35/cpm.
 

100%
 Video
 
Sites
 

CONFIDENTIAL
  69
 

CONTENT
 STRATEGY
 

1.  LAPDOG
 ENTERTAINMENT
 –
 10
 DOCUMENTARIES
 
 ACQUIRED
 
2.  CHECKS
 &
 BALANCES
 POLITICAL
 SHOW
 
 
 
 IN
 PRODUCTION
 
3.  NBA
 AFRICA
 
 
 
 
 
 
 
 
 IN
 NEGOTIATIONS
 
4.  CED
 THE
 ENTERTAINER
 SHOW
 
 
 
 
 
 IN
 DEVELOPMENT
 
5.  NIGHTLIFE
 TELEVISION
 
 
 
 
 
 
 IN
 NEGOTIATIONS
 
6.  URBAN
 SPORTS
 &
 ENTERTAINMENT
 
 
 
 POTENTIAL
 ACQUISITION*
 
7.  DESTINATION
 AFRICA
 
 
 
 
 
 
 IN
 DEVELOPMENT
 

*
 ACQUIRE
 URBAN
 SPORTS
 &
 ENTERTAINMENT
 COMPANY
 
 

CONFIDENTIAL
 

gfntv.com*Revenue*Projections

Key*Variables Most*Likely Pessimistic Optimistic Comments
Visits%per%Unique 4 2 8%
Views%per%Visit 2 1.5 2.5 %
Ads%per%View 1 2%
1.5

Most*Likely

Year Monthly*Uniques Monthly*Visits Monthly*Video*Views Monthly*Ads*Served CPM Monthly*Revenue Annual*Revenue

2015 2,000,000 8,000,000 16,000,000 24,000,000 $7.50 $180,000.00 $2,160,000.00

2016 5,000,000 20,000,000 40,000,000 60,000,000 $15.00 $900,000.00 $10,800,000.00

2017 8,000,000 32,000,000 64,000,000 96,000,000 $15.00 $1,440,000.00 $17,280,000.00

2018 15,000,000 60,000,000 120,000,000 180,000,000 $15.00 $2,700,000.00 $32,400,000.00

Pessimistic

Monthly*Uniques Monthly*Visits Monthly*Video*Views Monthly*Ads*Served CPM Monthly*Revenue Annual*Revenue

2015 1,500,000 3,000,000 4,500,000 4,500,000 $7.50 $33,750.00 $405,000.00

2016 3,000,000 6,000,000 9,000,000 9,000,000 $15.00 $135,000.00 $1,620,000.00

2017 5,000,000 10,000,000 15,000,000 15,000,000 $15.00 $225,000.00 $2,700,000.00

2018 10,000,000 20,000,000 30,000,000 30,000,000 $15.00 $450,000.00 $5,400,000.00

Optimistic

Monthly*Uniques Monthly*Visits Monthly*Video*Views Monthly*Ads*Served CPM Monthly*Revenue Annual*Revenue

2015 2,000,000 16,000,000 40,000,000 80,000,000 $7.50 $600,000.00 $7,200,000.00

2016 8,000,000 64,000,000 160,000,000 320,000,000 $15.00 $4,800,000.00 $57,600,000.00

2017 12,000,000 96,000,000 240,000,000 480,000,000 $15.00 $7,200,000.00 $86,400,000.00

2018 20,000,000 160,000,000 400,000,000 800,000,000 $15.00 $12,000,000.00 $144,000,000.00

Pre>roll/Post%Roll%or%Mid%(2%impressions%per%video) Premium%Site%CPM%Average:%$35%(video)
Depending%on%length%of%video Premium%Site%CPM%Average:%$5%(display)
30%minute%video%will%have%5%breaks%>%5%impressions Premium%Site%CPM%Average:%$.029%(residual%ads)

Conclusions
 

•  The
  organiza:on
  con:nues
  to
  be
  well
  placed
  by
  discipline
  to
  benefit
  from
  key
 
industry
 trends.
 

•  The
  investment
  in
  digital
  tools
  and
  infrastructure
  will
  enable
  the
  company
  to
 
op:mize
 client
 campaigns
 and
 build
 unique
 advantage
 for
 clients.
 

•  There
  is
  scope
  for
  further
  revenue
  growth,
  margin
  improvement,
  cost
  flexibility
 
and
 use
 of
 free
 cash
 flow
 to
 enhance
 share
 owner
 value.
 

•  In
 the
 long
 term,
 the
 organiza:on
 will
 be
 concentra:ng
 on
 posi:oning
 its
 top
 line
 
in
 the
 highest
 growth
 sectors,
 and
 not
 necessarily
 in
 the
 niche
 adver:sing
 focus
 of
 
targeted
 marke:ng.
 

•  Based
  on
  market
  condi:ons,
  exponen:al
  growth
  and
  shareholder
  value
  can
  be
 
maximized
 with
 further
 development
 of
 the
 FUSE
 digital
 media
 buying
 offering
 and
 
gfntv.com
 which
 has
 the
 largest
 revenue
 and
 profit
 poten:al.
 

CONFIDENTIAL
  72
 

2016
 Projected
 Billings & Contracts
 
View
 AXachments
 

CONFIDENTIAL
  73
 

FUSE/FPM/GFNTV
 Billings
 2016

Client Media Commission Fee Production Total
 Fees Notes

FUSE $
 
 
 
 
 
 
 
 
 
 5
  25,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐
$
 
 
 
 
 
 
 
 
 
 3
  75,000 $
 
 
 
 
 
 
 
 
 
 2
  40,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐
Sam's
 Club $
 
 
 
 
 
 
 
 
 
 3
  ,500,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
  3
  5,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
5  25,000
$
 
 
 
 
 
 
 
 
 
 2
  25,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
6  15,000
SEIU $
 
 
 
 
 
 
 
 
 
 2
  ,500,000 $
 
 
 
 
 
 
 
 
 
 3
  75,000 $
- ­‐ $
 
 
 
 
 
 
 
1  00,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 3
  5,000
$
 
 
 
 
 
 
 
 
 
 3
  00,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 2
  0,000 $
 
 
 
 
 
 
 
 
 
 
2  25,000
Harris
 Stowe $ -
­  ‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
  1
  0,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
4  75,000
$
- ­‐ $
 
 
 
 
 
 
 
 
 
 1
  20,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
3  20,000
DNC $
 
 
 
 
 
 
 
 
 
 1
  ,500,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
  7
  5,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 1
  0,000
$
 
 
 
 
 
 
 
 
 
 3
  00,000 $
 
 
 
 
 
 
 
 
 
 1
  00,000 $
 
 
 
 
 
 
 
 
 
 2
  0,000 $
 
 
 
 
 
 
 
 
 
 
1  20,000
JC
 Penney $
 
 
 
 
 
 
 
 
 
 2
  ,500,000 $
- ­‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 7
  5,000
$
- ­‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
4  20,000
Ford
 Dealers
 (12-­‐15) $
 
 
 
 
 
 
 
 
 
 2
  ,000,000 $
- ­‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
-  ­‐ Proposal
 Submittd
$
- ­‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
-  ­‐ Proposal
 Submittd
Apartment
 rental.com $ -
­  ‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 2
  50,000 $
 
 
 
 
 
 
 
 
 
 2
  0,000 $
-  ­‐ In
 Discussion
$
 
 
 
 
 
 
 
 
 
 6
  75,000 $
- ­‐ $
 
 
 
 
 
 
 
 
 
 3
  0,000 $
-  ­‐ In
 Discussion
Events
 DC $ -
­  ‐ $
- ­‐ $
 
 
 
 
 
 
 
 
 
 5
  00,000 $
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
-  ­‐ $
 
 
 
 
 
 
 
 
 
 
2  70,000
$
 
 
 
 
 
 
 
 
 
 
7  05,000
DC
 Department
 of
 Behavioral
 Health $ -
­  ‐ $
 
 
2   ,775,000 $
 
 
 
 
 
 
 
 
 
 1
  50,000 $
 
 
 
1  90,000 $
 
 
 
 
 
 
 
 
 
 
5  00,000
$
 
 
 
 
 
 
 
 
 
 7
  50,000
DC
 Department
 of
 Health $
 
 
 
 
 
 
 
 
 
 2
  ,000,000 $
 
 
 
 
 
 
 
 
 
 
 
  7
  4,000
$
 
 
 
 
 
 
 
 
 
 
 
  7
  2,000
DeVry $ -
­  ‐
$
 
 
2   ,376,000
Mondelez $ -
­  ‐

Verizon $ -
­  ‐

Ford
 /
 GM $ -
­  ‐

Miscellaneous $ -
­  ‐

Miscellaneous
 Political $
 
 
 
 
 
 
 
 
 
 4
  ,500,000

GFNTV.COM $ -
­  ‐

FPM

DDOT $
 
 
 
 
 
 
 
 
 
 
1  50,000
$
 
 
 
 
 
 
 
 
 
 
7  50,000
DSLBD $
 
 
 
 
 
 
 
 
 
 
 
 
 7
  4,000
$
 
 
 
 
 
 
 
 
 
 
 
 
 7
  2,000
CCA
$
 
 
 5
  ,341,000
HGJV

Total $
 
 
 1
  8,500,000