Londis News Magazine Nov Dec 2020

NewsNEWS, AWARDS, INSIGHTS, INTERVIEWS, NEW PRODUCTS, PROMOTIONS AND MUCH MORE…

DMOISNS’…T

Are you
Christmas-ready?

Time for festive
treats

is here

Vol 33 Issue 5
November – December 2020

STOCK UP ON THE MOST CMOAUKENITT
VALUABLE SPIRIT BRAND
IN THE WORLD

M187063, M218932, M258184
KEEP YOUR HOLIDAYS HAPPY. PLEASE DRINK RESPONSIBLY.

Jack Daniel’s, Old No.7, and Tennessee Honey are registered trademarks. ©2020 Jack Daniel’s. All rights reserved. SUBJECT TO AVAILABILITY. NOW AVAILABLE AT AN RRP OF £12.99 FOR 35CL. Source: Interbrands global brand ranking 2019

Contents CONTENTS
In this issue...

23 5 Are you Christmas-ready? 58 Top new products from

An update from Stewart Fenn We check out this exciting new range

Local 7 Working together – 63 Viewpoint: ACS
our Londis Retail Forum
produce key Our regular article by James Lowman,
to success Contact details for all our members ACS Chief Executive

We catch up with 9 Whip up the Christmas spirit 66 New stores
Claire Tonkin of
Head to social media to drive footfall We extend a Londis welcome to our
Londis Goonhavern and sales this festive season new retailers
Bridge Stores
11 Your Londis 67 Londis birthdays

We bring you all the latest news Warm birthday wishes to all those
from across the business celebrating their time with us

15 Christmas deliveries 55 aTGoeutcihn

We share your Christmas and New Year Order Delivery Schedule Grab a piece
of the pie
17 GroceryAid
Discover The
Full details of how you can access the GroceryAid Covid-19 Fund
and Helpline for support

19 Added Value Services and Central Billing Choice Mince Pies

Our regular updates covering all your service needs are a seasonal

29 Time for festive treats favourite with a

Covering all bases – from sweets and chocolates to savoury snacks whopping 38% POR

33 Sweet temptations Booker Retail Partners
Budgens Londis House,
The team at Londis Scawsby have been wowing Widewater Place, Moorhall Road,
their customers with their new Cool Desserts bar Harefield, Middlesex, UB9 6NS

Tel: 0870 050 0158

Opening hours:
8am–5:30pm Monday to Friday

39 Grab-and-go IT and Customer Services

It’s time for stress-free Christmas shopping Opening hours (Monday to Friday):
For customer services: 6am–9pm
51 44 Cold comfort For IT: 7am–9pm

A chill in the air means customers will be Email: For customer services:
seeking warming winter fare londis.claims@bookerretail.co.uk or
enquiries@londis.co.uk
47 Say hello to Heyoo
is here Helpdesk: 0800 298 0758
A new range of vitamins to give your sales a Londis News team:
And it’s going healthy boost Email: mediaenquiries@booker.co.uk
down a storm!
48 Meet the buyer NB: The photos featured in this magazine
were taken before face masks and face
We hear from Bradlee Chapman, BRP Junior coverings became mandatory in all shops.
Buyer for Meat, Fish, Poultry and Eggs

3

*Source: IRI Values Sales Christmas 20wks ending 28.12.19 Product Code: M260746

® Reg. Trademark of Société des Produits Nestlé S.A. Illustrations for illustrative purposes only.

Welcome to our November–December issue WELCOME

r yoof Londis News!

Christmas-read ?

After a challenging year, we are all well and truly ready for a good Christmas

Hello, everyone! This is my first poultry, fish and bakery products, as well As part of our ongoing support for you all
edition of Londis News and I as new dairy and grocery lines coming once again we have more sales-boosting
would like to thank everyone for soon. So far it has had rave reviews from Mega Deals in NP10 which include: Dairy
their kind messages and support retailers and is proving to be a real sales Box 360g at £3.50, Doritos Stax half-price
over the last few weeks. winner with its strong PORs. at £1.49 and Coca Cola (8 pack), Diet
Coke and Coke Zero (both 10 pack) are all
2021 will continue to bring new for just £3.89. What’s more, to keep the
opportunities to our business and I am grown-ups happy we’re offering Hardys
really looking forward to working with Varietal Range Wine at £4.99 with Dino
you all in the coming months and years, Prosecco at a price-busting 2 for £12.
building on the team’s great work so far.
Wishing you all a very merry Christmas
After a tough year, I think we are all ready and a happy and healthy new year.
for a good Christmas. With the big day
just around the corner, it’s great to see
the 12 Deals of Christmas back in stores
and selling so well.

For price-conscious customers stocking Keep your eye on the weekly bulletins for Stewart Fenn
up for the festive period, the Everyday the latest updates on this exciting new Londis Brand Director
Low Price wines are already proving range – we know your customers will love
popular – so make sure that your it. You can find out more about Jack’s Look forward to
shoppers don’t miss out. It’s a win-win with our buyer interview on page 48 seeing you in-store!
situation, with great PORs for retailers too. and in our full feature on page 51. If you
haven’t tried any of it yet, why not give it
I am delighted to report that Jack’s, a go? Speak to your RDM for details.
our new range from Tesco, has been a
huge success and I would like to take
this opportunity to thank you for getting
behind the launch. Jack’s is a range
that includes a great selection of meat,

5

AH, LIFE’S
AAHP, EL IAFCEH’ S
A P E A C HA H , L I F E ’ SLLIIMMIITTEEDD EEDDIITTIIOONN::

A P E A C HGGOORRDDOONN’’SS WWHHIITTEE PPEEAACCHH GGIINN
LIMITED EDITION:
G O R D OLNI M’ SI TWE DH IETDEI TPI OENA:C H G I N

GORDON’S WHITE PEACH GIN

NNEEWW
OOOONNRNNNNRRROEDOOOEDWDDWEWWWWEEERRRR

MM22661M1222776551 2667xx577060xcc7ll0 c l ***WWWHHHIITITTEEEPPEPEAEACAHCCHAHVAAAVVI ALAAIILBLALABEBLFLEOERFFOAORRL IAMAILTLIEIMMDIITTTEIEMDDETTOIIMNMLEEYOONNLLYY
M261275 6x70cl

tWRhorkeiengttaLogeiothlenr.F.. doirsum NATALIE LIGHTFOOT LONDIS RETAIL FORUM

JAMIE WOOD Londis, Lanarkshire, Glasgow
Tel: 0141 7710490
St. Michael’s Services, Dumfries Mobile: 07915 059101
Tel: 01387 254304 Email: londis.solo@hotmail.com
Mobile: 07759 260621
Email: stmichaelsservicesltd@gmail.com TERRY CATON

BEN SIMONS Londis, Chesterfield, Derbyshire
Tel: 01246 208565
Londis, Lechlade, Gloucestershire Mobile: 07769 644853
Tel: 01367 252202 Email: tcaton.londis@gmail.com
Mobile: 07901 711659
Email: ben@oxringltd.com ROGER PERRY

ASHTON GARDNER Londis, East Riding, Yorkshire
Tel: 01964 544200
Gardner Garages, Cheltenham, Mobile: 07786 330164
Gloucestershire Email: perryroger9@aol.com
Mobile: 07826 857797
Email: ashton@gardnergarages.co.uk

SARAH COPE ALPESH PATEL

Londis, Lynton, Devon Londis, London N4

Tel: 01598 753326 Tel: 020 8340 1919
Mobile: 07808 831379 Mobile: 07939 944557
Email: scope71@hotmail.co.uk Email: alpeshspatel@hotmail.com

ARJAN MEHR

Londis, Bracknell, Berkshire

Tel: 01344 425565
Mobile: 07710 567008
Email: arjanmehr@aol.com

STEVE BASSETT RAMESH SHINGADIA

Londis, Weymouth, Dorset Londis, Caterways, West Sussex

Mobile: 07875 286657 Tel: 01403 265949
Email: steedthrust@googlemail.com Mobile: 07885 625376
Email: rameshshingadia@aol.com

Supporting the We are always happy to hear from you, so 7
Londis retail family! please give us a call or send us a message

on our contact details above…

MIDAS CODE ITEM DESCRIPTION PACK SIZE
M311399 Schweppes Lemonade 6 x 2 Litre

M219593 Schweppes Diet Lemonade 6 x 2 Litre © 2020 European Refreshments.
All rights reserved. SCHWEPPES is a registered trade mark of European Refreshments.

whip up the Tpohsetsbefsrtomof2y0o1u9r... SOCIAL MEDIA

Chr tm spiri

With the busiest time of the year just around the corner, make the 9
most of your social media to drive engagement and footfall

Not sure where to start? Here are some ideas to make an impact on
Facebook and Instagram in the run-up to Christmas and New Year:

• Run Christmas giveaways exclusively on your social media
• Share pictures and videos of your festive displays and in-store POS
• Reach a new audience of potential customers by sharing details of Christmas

events happening around your community, from light switch-ons to carol services
• Share photos of your Christmas products, party food and alcohol
• Challenge your followers to do some seasonal baking and cooking – share the

team’s efforts and let them know you’ve got all the ingredients they need in-store
• Ask your followers to share pictures of their own festive creations!

Add a sprinkle of festive fun – go to Booker.co.uk for
hints and tips, including how to “boost” your posts so they
reach more people in your community!

HAVE YOUR SAY…

We opened the store at the start of
lockdown, after a two-week refit. We were
new to the area and needed people to come
back and engage with the shop, as it was quite
run-down before. We don’t use any leaflets;
all of our promotion is on Facebook. 
When people come into the shop we tell them about the
Facebook page. They like the page and our regular customers
have become friends. We update several times a week and
put everything on there – Londis deals, community events,
competitions and little touches about ourselves.
The locals are rooting for us because they know what the shop
was like before. Facebook has helped so much with that. We
love being a part of this community – and Christmas will be
extra special!

Keyna and Alpesh Patel Londis Hunston Village Stores & Post Office

facebook.com/hunstonlondis

M065214 McGuigan Black Label Shiraz
M087175 McGuigan Black Label Chardonnay
M089404 McGuigan Black Label Red
M206083 McGuigan Black Label Pinot Grigio
M233946 McGuigan Black Label Sauvignon Blanc

Lockdown thanks

Retailer Jag Brar and staff member
Jacob Frusher of Culverhay Stores
Londis in Cricklade were presented
with a certificate of appreciation
by Swindon Lions Club for their
efforts during lockdown.

Jacob used his bike to deliver
shopping to vulnerable people in
the community.
YOUR LONDISStories
YOUR LONDISfrom
around COaradnbgueryTakeover
the Londis
Family... Thanks to all the stores that took part in the Cadbury Orange Takeover, making the
launch a huge success.
Find us on
@myLondis Stores all had large window stickers, which customers couldn’t ignore, and stocked
@myLondis Dairy Milk Orange Fingers and Orange Giant Buttons. The treats were exclusive to Booker.
@LondisRetail
Stores taking part were: It’s been absolutely
fantastic! It’s been
Ellistown Leicestershire great for sales, great for
Westacre Salisbury brand engagement and a
Evelyn Street South East London great footfall driver.
Meon Vale Stratford-upon-Avon Jeet Bansi Meon Vale
Brediland Paisley
Jeet also gave away a case of Orange Buttons
to the lucky winner of the store’s first Super
Saturday giveaway.

@myLondis

11

NAMED FOR THE SEA BEAST OF MYTH AND LEGEND,
THE KRAKEN IS A BOLD, RICH & SMOOTH BLACK
SPICED RUM IMPORTED FROM THE CARIBBEAN

NO1 PREMIUM FLAVOURED RUM GLOBALLY*
NO1 PREMIUM RUM IN THE UK*

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RUMS IN THE UK*

THE PERFECT STORM
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THE KRAKEN, GINGER BEER,
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M133888
(6x70cl)

*IWSR 2019. The Kraken® and other trademarks are owned by Proximo Spirits. ©2020 Kraken Rum Co. Enjoy The Kraken responsibly. @KRAKENRUMUK

Sign the petition to Josh is a YOUR LONDIS

protect retail workers ‘Local Legend’

USDAW has launched a petition – Protect Retail Workers Josh Wilkinson, who works at
from Abuse, Threats and Violence – calling on the Londis Slyne with Hest in Lancaster,
government to do more. has been crowned one of just five
Local Legends by KP Snacks and
During the height of the pandemic, violence, threats and Conveniencestore.co.uk. Josh
abuse of shopworkers doubled. We fully back the need to spent his 18th birthday working
strengthen the law to protect you as retail workers, which is to ensure the smooth running of
why we’re asking for your support in signing this petition: the store during the height of the
petition.parliament.uk/petitions/328621/ coronavirus crisis.

• At 10,000 signatures, the government will respond. He worked closely with the parish council and voluntary
• At 100,000 signatures, it will be considered for debate groups to ensure food and essential supplies reached
elderly and vulnerable people in the community.
in Parliament.
Retailer Vijetha Arun said: “Josh is a really good
This is a real opportunity to member of staff, who has been with us for a while now
show the strength of feeling and started off as a paperboy. He is very dedicated and
about this issue and create his knowledge and experience go way beyond what
some positive change. you would expect of an 18-year-old.”

The deadline is 24 January
2021.

Staying green Londis in the community

Another award! Booker was named the first-ever Green It is well recognised that Londis retailers go above and
Wholesaler of the Year at the Scottish Wholesaler Awards beyond their role as shopkeepers – here's just one example
earlier this year. of how you support local causes.
Booker was selected for its commitment
to cutting carbon emissions, reducing We work solely
energy use, waste prevention and with The Pied Piper
minimisation and stocking a range of Appeal, a local charity
environmentally-friendly products. to us in Gloucestershire,
which works to support
From left to right: Colin Smith (SWA), Dave Jones (Regional Director sick and disabled
for Booker Wholesale), Claire Munro and Jennifer Reoch children. We do
fundraising throughout
the year and often donate gifts at
Christmas. All of the charity tins in our
stores are for Pied Piper.

Ashton Gardner
Gardner Garages, Gloucestershire

13



dSeelaivsoenryalscohrdeedrualend2020 DELIVERY SCHEDULE

As Christmas and the New Year approach, we are working to ensure we offer you
a seamless delivery service through the seasonal period

Please see below for this year’s seasonal delivery schedule, where all order deadline changes are
highlighted pale red.

KEY CHANGES TO NOTE: • Stores with a delivery that falls on New Year’s Day may
request a delivery on Sunday 3 January
• NO DELIVERY on Friday 25 December 2020
• NO DELIVERY on Saturday 26 December 2020 • Stores with one delivery a week on either Christmas Day
• NO DELIVERY on Friday 1 January 2021 or Boxing Day may request a delivery between Monday 21
• Stores with a delivery that falls on Christmas Day or Boxing and Wednesday 23 December

Day may request a delivery on Sunday 27 December

Please contact your Regional Development Manager (RDM) for further information.

DELIVERY DAY FRESH FOOD (CH) AMBIENT & FROZEN (GR) FRESH LONG LEADTIME (FL)
ORDER WINDOW CLOSES ORDER WINDOW CLOSES ORDER WINDOW CLOSES
Monday 21 December
Tuesday 22 December ALL DEPOTS ALL DEPOTS WELLINGBOROUGH –
Wednesday 23 December BUDGENS ONLY
Thursday 24 December
Christmas Day Saturday 19 December 09:30 Saturday 19 December 21:00 Thursday 17 December 09:30
Boxing Day
Sunday 27 December Sunday 20 December 09:30 Sunday 20 December 21:00 Friday 18 December 09:30
Monday 28 December
Tuesday 29 December Monday 21 December 09:30 Monday 21 December 21:00 Saturday 19 December 09:30
Wednesday 30 December
Thursday 31 December Tuesday 22 December 09:30 Tuesday 22 December 21:00 Monday 21 December 09:30
New Year’s Day
Saturday 2 January NO DELIVERY NO DELIVERY NO DELIVERY
Sunday 3 January
Monday 4 January NO DELIVERY NO DELIVERY NO DELIVERY
Tuesday 5 January
Wednesday 23 December 09:30 Wednesday 23 December 21:00 NO DELIVERY

Thursday 24 December 09:30 Thursday 24 December 21:00 Wednesday 23 December 09:30

Sunday 27 December 09:30 Sunday 27 December 21:00 Thursday 24 December 09:30

Monday 28 December 09:30 Monday 28 December 21:00 NO DELIVERY

Tuesday 29 December 09:30 Tuesday 29 December 21:00 Monday 28 December 09:30

NO DELIVERY NO DELIVERY NO DELIVERY

Wednesday 30 December 09:30 Wednesday 30 December 21:00 NO DELIVERY

Thursday 31 December 09:30 Thursday 31 December 21:00 NO DELIVERY

Saturday 2 January 09:30 Saturday 2 January 21:00 Wednesday 30 December 09:30

Sunday 3 January 09:30 Sunday 3 January 21:00 Thursday 31 December 09:30

Please note that if an alternate delivery slot is requested but subsequently cancelled or not used, then a £75 +VAT surcharge will be levied.

IT IS EXTREMELY IMPORTANT THAT YOU TRANSMIT YOUR ORDERS BY THE ORDER
DEADLINES SPECIFIED TO GUARANTEE THE SUCCESSFUL DELIVERY OF YOUR ORDER.

15

STOCK UP NOW

Flavoured Light Colas are worth £171 million and growing +17.7%¹

MIDAS CODE ITEM DESCRIPTION PACK SIZE
M203516 Coca-Cola Zero Sugar Cherry 12x500ml
M255197 Diet Coke Sublime Lime 12x500ml
M227994 Coca-Cola Zero Sugar Vanilla 12x500ml
M243066 Diet Coke Twisted Strawberry 12x500ml

Source: (1) AC Nielsen MAT Total GB Light Cola w.e. 22.02.20 ©2020 The Coca-Cola Company. All rights reserved. COCA-COLA, COCA-COLA ZERO
and DIET COKE are registered trade marks of The Coca-Cola Company.

CSCSOUCSOCUSLPOUOGULPLPGLPLLERPPGOGLPLERAPOOERREROAOOGACOATRORGRUCGEIGTCCTNTRUEUEIUEIEIGNNSYNREREREGGGSSYYSYTTcchohoelellleGTeGcaahroTgocrgeluhoolcueeeGclelaeseerGrgsyaorwruAygcwoheuAeicdoshereiydoswCnrAyewhoCntAiehdohveoidteidoedCnhvsdf-eCneiotuud1eehvos9tlpf-delheivuu1dpdieiF9smlpdf-oluuus1f-priup9unFlp1tmlo9lpdauplniFrmpcpnoiFoitumstordauwpntrodpncdatoinfaedstcnwoitnscstooihdwistdgofweadeodnftaetnsfphaehetnsidtnahrsgdeidhogidnentgeutnpthdenotphgephaeredarhodharmnodnoonuetdutduotiuodlgcgoepegte.hhhhmmhhmooeeoeiiuuliluclccppptt.t.. GROCERYAID
GrocGeroycceoryllceoalgleuaegsuehsahvaevaecaccecsesstoto::

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v-iCruhsa.”rles W- Cilshoanrl,eGs rWoiclseorny,AGidroPcererysAididenPtresident CrisisNGorna-Nnretosepnxa-pryeeapribealnyeacgibnlrgeanugntrsae,nxdptse,scdtiegesdnigefindneatdnocthoiaelhldepilfpfwicwiutihltthiefifsnindaaunneccitiaoall
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- Charles Wilson, GroceryAid President emergeexnpceiereixsep.nTecrhineisngicsuinangveauxinlpaeebxclpetefcdotrefcidnoaflilneaacngiaculieadslidffiifcfiuclutliteiessdduueettoo
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Covid-19 with a year’s industry service.

GroceryAid Helpline: 08088 021 122

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Follow us:
FoFlloowllouws:us:

GA-0746 Covid Fund Reversion A4_AW.indd 1 1716/07/2020 10:03

THE THE
ENERGY TASTE
YOU
YOU LOVE
WANT

MIDAS CODE ITEM DESCRIPTION PACK SIZE
M247644
M257706 COKE ENERGY 250ML

COCA COLA ENERGY CHERRY 250ML

*versus previous variants, excluding Coca-Cola energy cherry. ©2020 The Coca-Cola Company. All rights reserved. Coca-Cola is a registered Trade Mark of the Coca-Cola Company.
High caffeine content. Not recommended for children or pregnant or breast-feeding women ( caffeine 32 mg/100ml). Consume moderately. Niacin ( Vitamin B3) and vitamin B6
contribute to normal energy- yielding metabolism. Consume as part of a varied and balanced diet and healthy lifestyle.

Saffron Business Solutions ADDED VALUE SERVICES

Looking to reduce your energy bills? Saffron Business We offer
Solutions has been working with Booker Retail an advice and
Partners and its retailers for over 15 years to secure price service to
the best-priced energy contracts to meet their customers who
needs. We have helped our customers to save many are looking for a
thousands of pounds over the years. new energy contract. We provide
them with a fantastic service
We work closely with a select with their energy contracts. Our and make sure they save money
group of suppliers to ensure you customers know that nothing wherever we can. If customers
get a below-market-average is too much trouble and no have any issues, whether it’s
rate for your energy supply. question is insignificant. We billing, meter problems or
We will only work with suppliers are always on the end of the general queries, we are always
who can offer you the very phone to deal with all those here to resolve them, fix the
best deals. tricky issues, like billing and problem and deal with suppliers.
supplier problems, so that you
But we don’t just secure you don’t have to. Dave Haworth Director
the best gas and electricity
prices. We also offer the best Our customers love the service
service, and will support our we provide and over 90% of
customers every step of the way them stay with us year-on-year.

19

Stock-up on Proper
coffee in a can.

Great taste and 30% less sugar.*

MIDAS CODE ITEM DESCRIPTION PACK SIZE
M250808 Costa Coffee Latte Caramel 12x250ml
M250809 Costa Coffee Black Americano 12x250ml
M250832 Costa Coffee Latte 12x250ml

*30% less sugar versus most RTD coffee drinks in GB. © 2020 Costa Ltd. All Rights Reserved. Coffee from Rainforest Alliance Certified™ farms.

Soft drinks-to-go CENTRAL BILLING

Soft drinks-to-go will increase footfall and profit in your Consumers
store. They will also make a serious point of difference love fizzy slush,
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RETAILER PROFILEKeeping
it local

Claire Tonkin with her mum, Sue White

Local produce

key to success

As the village of Goonhavern in Cornwall grew, so did the need for
a bigger convenience store. Claire Tonkin and her family doubled
the size of Londis Goonhavern Bridge Stores at the start of the year
– just in time for lockdown.

Sue and Ashley White, along with their after years of managerial roles for Post
two daughters Claire and Michelle, Office Ltd, and he proved to be a great
bought a closed store in their local village asset as he now helps to run the post
10 years ago and transformed it into a office section as well as the store.
thriving business.
Claire said: “There are three new housing
Richard Iles, Londis RDM, said: “They developments in the village, creating extra
purchased a closed store which had been footfall. We had to do the refit because
run down and it’s been an amazing success.” the demand is there and keeps us busy. It
was a five-bedroom house (a holiday let)
Claire now runs the store alongside Sue with a shop on the side. Now we’ve taken
and Ashley, with Michelle contributing to over the whole of the downstairs with the
discussions from her home in Australia. shop and have a three-bedroom holiday
Claire’s husband David joined the team flat upstairs.”

23

RETAILER PROFILE

We like to push The store remained open throughout the baps and lots of Cornish pasties and
ourselves and try different works, trading from the storeroom at the pizzas. But I’m looking to do more into the
ranges. You’ve got to give back. The new store has more freezers, evening, with different themed events, like
new products a go to stay more chiller space, a bigger food-to-go a Curry Night, Burger Night and Fish and
ahead of the game and section, a dessert bar and three times as Chip Night. I’m also aiming to introduce
avoid missing out. The store much shelving for alcohol. takeaway roast dinners for winter.”
now offers a new range of
Gourmade ready meals Vince Brown, Londis RDD, said: “Their The Cool Desserts bar is just starting to
which are selling incredibly fresh food is second to none. They stock take off and already selling way beyond
well. They are perfect for a full range of fruit and veg and all of their expectations, with Kelly’s Cornish ice
a quick meal solution after the chilled we offer. They have increased cream; Fwip ice creams, sorbets and frozen
work and ideal for the their frozen range and have introduced yogurts; Fizzee slushies; f’real milkshakes;
holidaymakers after a day high-end Gourmade products which and a large variety of fresh cakes.
at the beach, especially include ready meals.”
with the current Covid Claire likes to make sure the business is
restrictions. It’s like having Richard said: “The locals adore what ahead of the game. She is always keen
a takeaway at home! they’ve done. The shop was already good, to try new ranges and is particularly
but it was bursting at the seams. Now supportive of local businesses. Some
Claire Tonkin Store Manager they’ve got all the extra space they need.” of the local products she stocks include
Healey’s cider; beers from Harbour
24 Food-to-go is a really significant part of Brewing Co, Skinner’s Brewery and
the business, and Claire plans to expand Dynamite Valley Brewing Co; pasties
it even further. from Rowes, Proper Cornish and a
gluten-free range from Maid Marion;
She said: “We have a new modern kitchen a Rodda’s milk refill station; and artisan
for food prep. We do lots of breakfast bread from Baker Tom’s.

RETAILER PROFILE

Claire said: “Local Tarquin’s gin is £38 with only six people allowed in the Both Sue and Claire
a bottle, and it flies off the shelves. I’ve shop at a time. People have really are great to work with
also started stocking flowers from a local been brilliant. They know we have and are always happy to
florist who had some of her weddings taken the time to look after them.” embrace change. They
cancelled due to Covid. It’s good to know that if you don’t keep
support local businesses.” The store is on the main road pushing forward, you’re
between Newquay and Perranporth, going to get left behind.
During lockdown, the store supported with crowds of tourists passing by on
the local community. Claire introduced their way to the beach throughout Richard Iles
free deliveries for anyone who needed the summer. There are also several Londis Retail Development Manager
them, with volunteers carrying out campsites in the area.
the deliveries in Goonhavern and the
surrounding villages. The family know Perranporth well. They
also own Perranporth Services, a Texaco
“It was a big community effort and service station and Londis forecourt store
it helped a lot of people. They really with a wetsuit and beach goods shop just
appreciated it. People have continued to two miles away from Bridge Stores.
support us since then, because we went
out of our way to help them.” “Perranporth gets manic in the summer. A
lot of local people from there come to us
The Covid-19 crisis would have been to avoid having to deal with the crowds of
much harder for Claire and the team to tourists in Perranporth,” said Claire.
cope with in the old, smaller shop.
Tourism is really key to the business,
“I’m so thankful we got the refit before but Bridge Stores also serves a big
Covid. We had a queuing system in place population of local people.

25

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Top tips! RETAILER PROFILE

1 Run as hmigahnlyigLhotnvdailsueprtoomsohtoiopnpserass you
can to

2 ytsShotuoeupcrPpkcOionurSgsttpoythormoeuevirrridlsaoerctdaisltaopnrsopigdronudpceuorcssttsbt–hyeusseeto

3 wndOeohfwafnet’ trrdabaonegwesaeindfsr’eattoirdasnteogeeewxohpfaeftoriwomdoe-rntkots-wgaonitdhand
BSrtidrg sThere is a real Cornish

atheme running throughout
STORE INFO

the store. They are very big Store manager: Claire Tonkin
on local produce and really
“It’s a long winter, but we are the get behind local suppliers. Store size: 2,100 sq ft
convenience store for the village and
the surrounding area. A lot of the Vince Brown Type of store: Village
other villages don’t have shops, or they
don’t run promotions. We run all of Londis Regional Development Director Best performing categories:
the Londis promotions to keep up with Alcohol (22%), Chilled (21%),
the big boys. We can attract shoppers “Mince pies always sell well. One year we Food-to-go (18%)
who prefer to stay local as the nearest dropped a box of Discover the Choice
supermarkets are a 15-minute drive away
in Truro or Newquay.” mince pies to every house in the village. Services: Post Office, Lottery,
It really worked as so many people came Defibrillator, Large car park
As the summer draws to a close, Claire back and bought more items once in the Nearest competition: Co-op
engages with the local community by shop. They all remembered what we’d
going big on Halloween and Christmas.
She also fundraises for the local done and were thankful for it.” Number of staff: 12
defibrillator, which is outside the shop.
2020 has been a year like no other. The Trading hours: 7am-9pm
“We have fun and make an effort, refurbishment came at just the right time Social media:
whatever the season. Staff dress up and meant that Claire and her family facebook.com/
and we run colouring competitions could support their local community goonhavernbridgestores
for the local children. during a challenging summer. The instagram.com/
customer loyalty they continue to enjoy goonhavernbridgestores
is testament to their hard work and
commitment to their core customers.

27



CATEGORY CATCH-UPLatest
insights
and news

Time for festive treats

Sparkle this Christmas with sweet treats and savoury snacks so you
have all bases covered. Getting the mix right is key to successful
festive sales.

Christmas is the big celebration of the year treats from our favourite brands – like
– and a real opportunity for convenience Malteser’s ‘Merryteaser’ reindeer, perfect
retailers. Making sure that you’ve got as a Christmas stocking filler or as a
a well-stocked store – and letting your festive treat.
customers know that they can turn to you
throughout the festive season – is the key Ease of experience will also be a key
to making Christmas sales sparkle. factor. Christmas is a busy time and
customers are looking for anything which
After a year which has been challenging helps take the strain out of shopping.
for many, families will be looking to treat
themselves. With fewer Christmas parties Using POS to create theatre and make
to look forward to, many customers will your store look festive is vital, but make
sure there’s good signage so customers
seek other ideas to add some festive fizz. can find everything they need easily.

In these uncertain times, make the Good customer service and a smile will go
most of seasonal confectionery and big a long way and will be much appreciated.
product certified sales winners, which
customers will have on their list each Crisps, snacks, confectionery and soft
year. Create an eye-catching display drinks all feature strongly in Christmas
shopping, but while this may be the time
with familiar favourites. Quality Street for self-indulgence, healthier options can
tubs are always popular, as well also drive sales across your store.
as selection boxes and chocolate
decorations. We love the seasonal 29

CATEGORY FOCUS HAVE YOUR SAY…

We think Christmas this year may
be a little different, with few or no office
parties. That said, everyone still wants
to celebrate and treat their friends and
families while following local social distancing guidelines.
It’s been an extraordinary year, but I think it’s also made
us all aware of what’s really important in life: spending
time with people we care about.

We’ve seen changing habits this year, with more people
turning to us for shopping trips, rather than going to the
big supermarkets – and we expect this to continue over
Christmas. We make sure that we’re well stocked with
the basics while offering lots of seasonal gifts and treats.

We have a good stock of boxed chocolates and gift
boxes of biscuits. We have quite an older population in
the village who like to give boxes of biscuits as gifts to
friends and neighbours.

We have our own cheese counter, which includes local
cheese, and that’s popular at Christmas. We make
up cheese boards for customers and sell some whole
cheeses as gifts, as well as good-quality crackers and
savoury biscuits for cheese.

Denis and Carol Sparkes
Bashley Village Stores, New Forest, Hampshire

It’s important to make sure that you’re well stocked on fresh Half of shoppers
produce, in order to pick up extra impulse sales, according to will pick up snack
research by Lumina Intelligence. products impulsively
to add to their baskets,
The retail experts found that fresh fruit and vegetables can be while picking up items
key. In a survey last year of last-minute items that people plan on their lists.
to pick up at convenience stores, fruit and veg took the leading
position from crisps and snacks, previously number one in 2018. Customers that come into store with
the full Christmas shopping lists
Spread the word about the range you have in stock and are key for those bigger and more
use social media to tell your neighbourhood what’s in-store. expensive baskets. Having the
Convenience stores need to raise awareness among shoppers right availability of ingredients and
of the different categories that can be purchased as an products will be crucial to satisfy
impulse buy. their needs.

What about stocking local produce, for instance, or creating a Giorgio Rigali
display of flavoured gins? Denis and Carol Sparkes will be using Communications Manager, Lumina Intelligence
their deli counter at their Londis store in Bashley, Hampshire,
to create a central display focussed on a range of cheeses to
reflect their region.

30

With more customers looking to make the most of ‘cosy nights Top tips! CATEGORY CATCH-UP
in’, treats and sweets will help us all brighten up December
days and nights with the many tempting seasonal confectionery 1 eaCvhwernaisrtimfmwawese’crlcheoeamellreiinsarfveaitcaaellw!mSaamyssiklevs!issiabnled,
products on offer.
2 Help your customers to navigate your
Highlight the “c” in convenience – c-stores can be so much store with good signage
more welcoming destinations than supermarkets. Build a
relationship with your customers – let them know that you
can offer gifts for neighbours, with stocking fillers and luxury
brands. From after-dinner mints to gravy granules, make sure
they know they can rely on you for all those little extras which
make the season special.

3 Don’t forget: a good range of fresh
and basic ingredients is vital –
shoppers need to know
everything on their list they can get

4 Create a bit of in-store theatre, with
festive displays, decorations and
lights, but keep
and spacious your store sparkling

Sweeten up with top Christmas confectionery

Product code Product description Seasonal WSP Seasonal RRP POR
250436 Quality Street Tub 650g | 1 £3.00 £4.00 10%
239248 Celebrations Tub 650g | 1 £3.75 £5.00 10%
260713 Milkybar Buttons Giant Tube 90g | 15 £9.99 £1.00 20.1%
146352 Rowntrees Fruit Pastilles Giant Tube 125g | 15 £9.99 £1.00 20.1%
260782 Cadbury Medium Selection Box 150g | 8 £10.60 £1.99 20.1%
260746 Kit Kat Santa Impulse 29g | 24 £7.00 2 for £1 30%
228433 Cadbury Heroes Carton 290g | 6 £11.95 £2.99 20.1%
235716 Cadbury Roses Carton 290g | 6 £11.95 £2.99 20.1%
220528 Toblerone Milk 360g | 10 £28.99 £4.49 22.5%
146192 Merryteaser Reindeer Single 29g | 32 £9.25 2 for £1 30.6%

31

CHRISTMAS

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RETAILER PROFILEBoost
footfall
to drive
profits

Rms Pandian showing off the perfect slush!

Sweet temptations

The new store at Londis Scawsby is a sweet delight – Mars bar
milkshake anyone?

Willy Wonka would be impressed if he while the sense of community at the store
stopped at the Londis store in Cusworth, has remained consistent.
Doncaster. The sweet treats include the
store’s own ice cream, fizzy slush, Cool Formerly a Co-op store, and then a
Desserts and custom-blend milkshakes. McColl’s, it’s got a long history of being at
the heart of the community, and when the
Following its total redevelopment, the new store opened in October customers
site reopened in October as a smart new were greeted by familiar faces. Most of the
Londis, complete with a range of tempting staff had formerly worked at McColl’s and
treats and exciting new ranges. were now delighted to be able to continue
working at the smart new Londis store.
It is the first Londis store in the UK to
include a Blue Ice fizzy slush machine, “Some of us have 40, or even 45
reflecting the ambitious vision of the team years’ experience,” explained Business
to create something special at Scawsby. Development Manager Rms Pandian.

There’s also a Cool Desserts bar and of “It’s meant that we’ve really kept a
course new lighting and new shelving close relationship with customers. We
hosting a diverse stock range and more, know many of them by name, know

33

RETAILER PROFILE

their grandchildren and have seen refurbishment saw a focus on creating a
generations grow up. unique food-to-go offering.

“Our staff are from the community and The Blue Ice machine is one of the first
are part of the community and customers in the UK, and Scawsby is the first Londis
recognise that. Staff have all been really store to introduce this amenity.
excited about the new store opening and
being part of our vision, telling all the “It’s been really exciting. We’ve really
regulars to come in and get a waffle!” concentrated on the food-to-go section,
with multiple flavours of fizzy slush, as well
It’s not just about serving the local as 21 different flavours of milkshake. We
community though – Londis Scawsby make our own ice cream and blend custom
covers all bases. milkshakes on-the-spot for customers, such
as Mars bar milkshakes,” said Rms Pandian.
Its location is on a main road from
Doncaster to the A1 and M1, a route to But milkshakes, ice cream and slush aren’t
Doncaster Airport, which means there’s the only sweet treats.
plenty of passing trade too.
There’s also a Cool Desserts bar, and the
“It was a location with lots of potential,” store serves popular Hong Kong ‘bubble
said Rms Pandian. waffles’ – waffles wrapped into a cone,
filled with ice cream and topped off
The team at Scawsby has created with strawberries, other fruit or even an
good reasons for customers to stop alternative extra sweet topping, such as
by. It’s a real ‘destination store’ and the Ferrero Rocher.

34

RETAILER PROFILE

“They’re great, because they can be to navigate the store and we’ve The team at Scawsby
eaten as a takeaway and are a real treat,” concentrated on increasing the range has been really innovative
said Rms Pandian, adding that plans are of fresh produce. We’re stocking and has brought strong retail
underway to create an outside seating Londis’ new Jack’s range too. experience to the new store.
area to boost store visibility to passers-by. It’s been great working with
“This is quite an upmarket area, so we them on the new layouts and
“Our fizzy ice blaster slush machine has have a wide range of stock to cater to ideas – the store really does
five flavours, or you can enjoy them all all budgets.” look amazing.
together in a rainbow blend.
There’s also a vape bar with hundreds Keven McCaffrey
“People love it. If parents bring their of flavours, while BWS enjoys four Londis Retail Development Manager
children for a treat they often come back metres of backlit shelving for an
and will pick up groceries as well.” expansive gin range. 35

Currently the hot food-to-go offering “We’ve seen a real trend towards gin
includes pastries and breakfast baps and and the demand is there. People will
Londis Scawsby is also looking at creating spend up to £40 on a special gin for the
a breakfast bar. weekend,” said Rms Pandian.

The rest of the store is looking good Being part of the community is also
too, with an innovative approach across part of the business vision.
departments.
“We recognised that profit on return
“We’ve tried to keep all the categories isn’t everything; it’s all about getting
together to make it easy for shoppers people in the store and building

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Top tips! RETAILER PROFILE

1 wyCohreuicarhtsetisornre’eat s–aolwrneshaafdotyreaclsvueasitcloaombulleedrlsyootcoualvloyifs?fietr

2 gfrFaeromelacaiutltiisoacnrohsnfahambcipepus,iilo–wdniphnsiegloeofspltnolreeoywanlolgpvstceraoufssdfetucoecaimntnsgebrae

3 kDeoyna’tnjduswt icllhualsteimmaaterglyindsri–vefoportofafiltlsis

It’s great to have been involved in aSTORE INFO Sc wsb
the modernisation of a long-established
community store. All the essentials are Business Development Manager: Rms Pandian
there but now complimented by an
exciting food-to-go offer which caters for Size: 1,300 sq ft
all ages and tastes.
Staff: Eight
Dave Parry
Londis Regional Development Director Best performing categories: Ambient 33%,
Chilled 22%, Alcohol 18%, Tobacco 15%, Food-to-go 12%
community and trust. We really do see ourselves as part
of the community, which is one reason why the former Services: PayPoint, Coast Express, Payzone,
McColl’s staff has been kept on here.” Outdoor cash machine, Lottery, f’real milkshakes,
Cool Desserts bar, Vape station
The team also don’t just ‘chase margins’ on individual items.
At Scawsby the ideology is to build volume sales and the
profits will follow.

“We needed to think: ‘Why do people want to come here, instead
of the local Co-op or Tesco Express?’ Every shop sells groceries
and BWS,” said Rms Pandian. “We needed to do something
different – and we really wanted to attract families with children.”

With a warm welcome and a wide range of temptations, this is
proving to be an irresistible formula!

37



SEASONAL FOCUSChristmas
made
easy

Grab-and-go

Offer your customers a well-laid-out store and friendly customer
service to make last-minute festive shopping stress-free

When it comes to Christmas, convenience are the items which people often forget,
stores can really make sales sparkle with especially if they are reluctant to queue at
last-minute purchases. Even the best- a large supermarket to pick them up.
prepared shoppers will need to buy a few
little extras over the festive season. Extra items for catering for friends and
relatives are also often needed. Do you
Research by retail experts Lumina have fresh and frozen party snacks as well
Intelligence shows that, although most as dips, crisps and desserts?
people plan ahead for Christmas cooking,
there’s still plenty of scope to engage with But it’s not just about the food and drink.
shoppers for last-minute top-up buys. Have you got last-minute stocking filler
Lumina found that even though 45% of gifts covered? Wine and chocolates for
shoppers generally map out their buying teachers or unexpected guests?
“to-do” lists well in advance, they still
have to make occasional purchases right And what about non-food goods such
as Sellotape, cooking foil and batteries,
up to the big event. napkins, wrapping paper, gift tags and
bottle bags – these should all be kept
Picking up those extra sales can be a real close to complementary stock as ‘nudge’
boost for Londis convenience stores. This items. Use social media to let customers
year especially, shoppers may prefer to turn know that you’ve got ‘essentials’ in stock –
to their local friendly store instead of queuing as well as some great gifts.
up at a large supermarket for just a few items.

Product availability is key, as shoppers This year customers will be looking for an
need to know they can rely on you for all easy shopping experience, so always have
those extras that make Christmas special. plenty of chilled wine, including prosecco.
If they know they can pop to their local Give some thought to how you can help
Londis store for that one forgotten item, shoppers to grab-and-go by keeping the
they’ll be more likely to pick up some store layout clear and accessible. It’s also
additional bits and pieces too. important to make use of end-of-aisle
shelving for eye-catching displays of large
Condiments are a key product – cranberry boxes of chocolates and confectionery,
sauce, stuffing, gravy granules. These which always sell well.

39

FERRERO

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THORNTONS

£94MWORTH
AT CHRISTMAS*
THORNTONS
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*Source: AC Nielsen; Total UK Coverage; Christmas Confectionery; 18 weeks to 4th January 2020.

HAVE YOUR SAY… Top tips! SEASONAL FOCUS

This Christmas we’re 1 A friendly smile and helpful staff will
expecting to be busier than really count this Christmas
previous years. We think people
will be looking to treat themselves 2 wtaqSrvtuhaorifaecfitdikscst,the–ehedaaeysss’ylkhraeoreigfpxloeyppooeeskuurriisnpecgaaenrnrcfemeohlraaeornlokpdketitwnhsgeaamyfnsodfrtionad
and their families especially. We
know that getting the store looking 3 dwtUhihsseeheywtshcoaaecsnrhiatetlhurmartntae’sbdtocliearytatsonoubrefeormrryienssdasueccnuetsitoaolrsm, ers
good is really important. We’ve
increased our selection of wrapping stationery, 4 Offer something different in your
which makes an eye-catching display. food-to-go, with festive treats to
tempt shoppers
We’re also stocking more multi-pack and large
bottles of fizzy drinks and concentrating on spirits
more than ever before. We’ve increased our range
of gifts too and are also looking to trial chocolate,
sweets and cuddly toy ʻhampers’ alongside gift
packs of spirits-mixers with chocolates.

Getting the look and feel of the store right is
really important to us, and my team have already
designed and produced display items for creating
more theatre – the ʻwow’ factor! Our refurbishment
was completed a year ago, and the store looks
particularly good at Christmas. We’ve got a great-
looking BWS section with a good range, and this
year we’ll be adding grown-up treats with an
alcoholic slush-to-go machine. We think this will be a
real talking point and draw customers to the store.

Al and Meera Hathi Londis Latchford

Seasonal Seasonal Seasonal

Product code Product description WSP RRP POR

125299 Ocean Spray Whole Cranberry Sauce 250g | 6 £4.80 £1.00 20%

241206 Discover the Taste British Smoked Sweet Cure Back Bacon Rashers 220g | 8 £16.64 £3.09 32.7%

250462 Discover the Choice 12 Bubble & Squeak Bites 240g | 12 £15.90 £2.00 33.8%

179702 Jacob’s The Festive Selection Biscuits For Cheese 450g | 6 £16.79 £3.50 20.1%

238747 Lindt Lindor Milk Mint Chocolate Truffles Box 200g | 8 £20.69 £3.99 22.2%

238629 Dan Cake Mini Chocolate & Orange Truffle Cakes 140g | 8 £6.66 £1.19 30%

233109 Finish Powerball Super Charged Quantum Max 18 Tablets 279g | 8 £26.78 £4.99 19.5%

218153 McColgan’s 16 Cocktail Sausage Rolls 288g | 6 £6.49 £1.49 27.4%

217583 La Gioiosa Prosecco DOC Treviso 75cl | 6 £37.79 £10.39 27.3%

217016 Cropwell Bishop Creamery Blue Bishop Stilton 150g | 6 £14.35 £3.19 25%

41

NOTHING SAYS
HOME LIKE

No. 1 99%With
brand
Most sold awareness**
ambient
soups brand
in the UK*

*Nielsen ScanTrack Total Coverage Value Sales MAT 52 w.e. 05.09.20 ** Brand Deep Dive Report, April ‘20
M240014 Heinz Cream of Tomato Soup 400g x 12

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this Winter

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SEASONAL FOCUSWarming,
awinter
fare

Cold comfort
With the winter on its way, shoppers will be seeking
ingredients for home-cooked comfort food

When it is cold outside what can be better According to figures from Kantar, when
than sitting down indoors to a plate of compared with the same time last year
steaming stew, followed by a bowl of sales of canned food soared by a whopping
apple crumble and custard? While summer
is full of barbecues and salads, winter 72.6% during lockdown in March.
means warming comfort food such as
traditional roasts, stews and casseroles, Other convenient lines that see an
pies and crumbles. uplift in sales during the winter months
include Ambrosia custard and Bisto gravy.
The seasonal produce available at this time Meanwhile, as we head towards Christmas,
of year is ideal for this – think carrots, leeks, shoppers will be looking for products such
parsnips and broccoli as well as apples, as Paxo stuffing and table condiments
blackberries and pears. And with shoppers like Ocean Spray cranberry sauce and
mindful about where their food comes Colman’s mustard.
from, it is always good to flag up British or
more local-to-you produce in-store. The ‘meal for tonight’ shopper mission is
one of the top five reasons for shoppers
Another mainstay of winter is, of course, to visit a convenience store all year round
soup, and according to The Grocer’s Top but even those customers who have come
Products report, Heinz Classic (which includes in the shop for something else can be
the popular Cream of Tomato variant) is the inspired and nudged to buy items for their
number one ambient soup, worth more than evening meal.
£130m. To put its sales into perspective,
the number two ambient soup brand is Displays of seasonal fruit and veg with
Batchelors Cup a Soup, worth £25m. recipe suggestions are great for this,
even if you only have cards saying: ‘these
Heinz Classic soups come in cans and would be great in a stew’ or ‘perfect for a
manufacturers are hopeful that shoppers crumble’, particularly as a survey carried
who have ‘rediscovered’ canned food out last year revealed apple crumble to be
during lockdown will stick with it because the nation’s favourite dessert.
of its convenience.

44

HAVE YOUR SAY… Top tips! SEASONAL FOCUS

We find that in the winter 1 Highlight any ‘new season’ fruit and
months people stay in more – veg that you are selling
they have more nights indoors
and do more home cooking. 2 tTFShorpeone zisageekhnatts’Moosneyoaolulustri–oRnaDaqMduaiacpbktoe‘MudtetDoalTsfCuoirat nd
Once autumn is on its way
we start looking at our chiller 3 ‘IMnsepairl efosrhoTopnpiegrhst’lo–ouksinegsofocriaal media
range, swapping out things like to promote perfect ingredient
barbecue stuff such as chicken wings for meat combinations
that shoppers can put in a casserole. We also
stock the veg for casseroles too. And we flag
up bottles of wine to complement meals such as
casseroles and stews.

Ashton Gardner
Gardner Garages, Cheltenham

If you have the space, you could think about putting meal 4 msPuleacachteaocsrofmclaupvsolteaumrrdemnnietxaasrryafcrshuteoittcsknteoxgtettoher,
ingredients together in the chiller. Remember, we can all
get bored preparing and eating the same meals week in,
week out, so any inspiration for something different is always
welcome. In addition, siting complementary ingredients and
products together taps into the big ‘recipe box’ trend, where
companies aim to make scratch cooking more convenient.
But not everyone can afford to sign up for these schemes,
which is where you can help.

Finally, don’t forget ready meals. As much as people like to
cook using only fresh ingredients, sometimes there is simply
not enough time, so they will head for the chiller or freezer
to look for a quick and easy ready meal. Kantar data reveals
that English recipes take the lion’s share of ready meal sales at
33%, followed by Italian, then Indian. In addition, don’t forget
the increased demand for plant-based ready meals.

Product code Product description WSP RRP POR
£10.46 £1.09 20%
240014 Heinz Cream of Tomato Soup 400g | 12 £10.20 £3.49 26.9%
£12.35 £1.45 29%
251383 Discover the Taste Cottage Pie 400g | 4 £18.45 £1.49 22.6%
£11.65 £2.59 25%
125459 Ambrosia Devon Custard 400g | 12 £7.39 £0.99 25.4%
£7.42 £0.99 25.1%
229467 Paxo Sage and Onion Stuffing Mix 170g | 16 £7.48 £1.29 27.5%
£12.75 £4.25 25%
225918 Farm Fresh Bramley Apples 1kg | 6 £5.71 £1.00 36.6%

242627 Colman’s Beef Casserole Recipe Mix 40g | 10

203308 Farm Fresh Parsnips 500g | 10

211814 Farm Fresh Chantenay Carrots 500g | 8

238484 Discover the Choice Diced Beef 400g | 4

207448 Aunt Bessie’s Dumpling Mix 140g | 9

45

@Heyoovit Q E D

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Just great quality vitamins.

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Helps boost immune system
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mastermind M246849

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Helps boost immunity Multivitamin
& contribute to normal effervescent tablets
cognitive function
Helps boost immunity
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Vitamins in UK 6%**more vitamins COVID19 and
worth £439m* were sold in 2019 focus on health
(value) and forecast has led to a dramatic
in 2019. to continue growing. increase in demand
for Vitamin C and
Multivitamins.

* Mintel STOCK UP NOW
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www.heyoovit.co.uk

Say hello to Heyoo HEYOO

Check out the new vitamin range that’s set to boost your sales

Today’s consumers are generally taking a much
more proactive approach to looking after their
health. That could mean changing their diet or
working out more regularly, but for many it means
taking vitamins and supplements.

45% of adults say it is difficult to get all the
recommended vitamins and minerals from their diet
alone. As a result, the vitamins and supplements market
in the UK is now worth £439m and growing.

Source: Mintel data

Health Food Manufacturers’ Association figures show that 71% Busybee provides consumers with Vitamin C, Vitamins
of women and 66% of men take vitamins. Those aged between B6 and B12, which help reduce tiredness and fatigue
25 and 34 take the most vitamins (77%), followed by the over- while maintaining the normal function of the immune and
65s (53%). And the most common reason for taking them is for nervous systems.
general health and wellbeing (45%), followed by ‘to optimise
my health’ (28%); joint health (19%); for energy (18%); and for Sleepyhead contains a high dose of Vitamin C to help
vitamin deficiency (17%). boost the immune system and help reduce fatigue.

The new range from Heyoo provides an opportunity to engage Mastermind contains Vitamin A, Vitamins B1, B2, B3, B6
your customers in a light-hearted way while providing a good- and B12 as well as Vitamin C, Biotin and Folic Acid to help
quality product at a great price. consumers focus harder for longer.

Now, thanks to the Power of Free, you will be able to get your All are safe for vegetarian, dairy-free and gluten-free diets.
hands on the new Heyoo vitamins range to help give your
customers – and your sales – a boost.

Each Londis retailer will be given a case of three Heyoo products:
Busybee effervescent tablets, Sleepyhead Vitamin C 1000mg
effervescent tablets and Mastermind multivitamin tablets.

Each product comes in eye-catching packaging in cases of Now available to order from webshop
six. Sleepyhead and Busybee come in tubes of 20, while 47
Mastermind comes in tubs of 60. RRP for the products is £3.49
and they each deliver a very healthy 50.2% POR.

MEET THE BUYER Say How are the Fish and Poultry Are there any new products to
a categories performing? look out for?
‘tho..e. llo’
Both areas are performing really strongly The big news for us this year is the launch
Bradlee in Londis stores – year-to-date volume is of Jack’s. This is a tremendous opportunity
Chapman up by 92% for Fish and 82% for Poultry. for Londis retailers. The key benefit of
BRP Junior the Jack’s range is that it means retailers
Buyer Are there any new trends can expand on existing ranges and add
Category: retailers need to be aware of? completely new lines. The ranges will add
Meat, Fish, breaded poultry, additional sausages, fish
Poultry and Vegan remains a big trend. Last year we lines and ready-to-cook lines.
Eggs launched the Vivera range into stores and
have expanded this further to provide Within Jack’s I believe the sausages will
I’ve been consumers with more choice. With people be a really big hit for retailers. These are
with BRP more reluctant to shop at larger format great-quality products, which cover several
for three supermarkets, convenience stores can meal occasions including breakfast (full
years really benefit from providing a core but English) and dinner (sausage and mash).
varied range of meat and meat-free lines.
48
Health remains a trend also. Stores should
look to maximise sales by stocking our
Discover the Choice (DTC) poultry range
and fish such as Mawgan Bay smoked
salmon and salmon fillets, which are both
high in protein and high in healthy fats
such as Omega-3.

Any products in particular that NPD is one of the biggest joys of being
are doing well? a buyer as it is always great to see stores
stock new ranges. NPD is incredibly
DTC 500g chicken breast and chicken important as it adds interest and excitement
thighs are seeing strong sales, while in-store – plus it means customers can stock
breakfast essentials such as our DTC up on more items, reducing the need for
Bacon and Farm Fresh Eggs enjoy them to shop elsewhere.
growing sales.

HAVE YOUR SAY… Bradlee’s Top tips! MEET THE BUYER

We ordered about 80% of 1 Work to our planograms and
the new Jack’s range and stocked maintain fridge temperatures to
it across our five stores. It was maximise freshness
immediately a big sales success.
We got stock in on a Wednesday 2 Support the health trend. Stock the
and by Friday we had sold out of DTC poultry range and fish to cater
the sausages and the gammon for the ‘meal for tonight’ mission
joint. With Jack’s we can extend our existing ranges and for shoppers looking for a
while adding totally new lines. For example, healthy source of protein. Also, offer
although we already stocked sausages, the Jack’s vegan options to ensure your entire
ones were at a slightly cheaper price point than consumer base is supported
these and so flew out of the door. As for the
gammon joint, this was an addition to our chillers, 3 Don’t forget breakfast as it’s still a
so something new for our customers to enjoy. massive meal occasion, especially
over the festive season – think Jack’s
Steve Bassett Londis Weymouth sausages, our DTC bacon range and
our Farm Fresh eggs, which always
Any advice on managing the categories in-store? sell well in Londis

The best advice on managing the category is primarily to
work to planograms. Our range team does an excellent job on
maximising space. And once orders are delivered, products
need to be refrigerated immediately to maximise the freshness,
so maintenance of store fridges is very important.

What type of promotions work
best across the categories?

Our best promotions are
always the ones geared
towards breakfast items,
such as sausages, eggs
and bacon.

Top category products

Product code Product description WSP RRP POR
245348 Discover The Choice Chicken Fillets 500g | 4 £10.50 £3.75 30%
213924 Farm Fresh Free Range Large Eggs 6 pack | 8 £9.13 £1.69 32.5%
115932 Euro Shopper Mixed Eggs PM £1 6 pack | 8 £5.20 £1.00 35%
238483 Discover The Choice Beef Mince 500g | 4 £8.09 £2.89 30%
258156 Richmond Thick Sausages 410g | 8 £14.93 £2.49 25.1%
238497 Discover The Choice Beef Quarter Pounders 454g | 4 £10.50 £3.59 26.9%
245344 Discover The Choice Chicken Thighs 430g | 4 £4.17 £1.49 30%
240599 Discover The Choice Smoked Back Bacon 300g | 16 £27.32 £2.49 31.4%
240645 Discover The Choice Unsmoked Back Bacon 300g | 16 £27.32 £2.49 31.4%
213956 Farm Fresh Free Range Medium Eggs 6 pack | 8 £8.02 £1.49 32.7%

49

DIABLO DARK RED 75cl X 6 M246472