BW HOTELIER NOV-DEC 2023

51 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com JESPER PALMQVIST track and do the same comparison, it’s quite interesting to see the results. The leisure markets that witnessed benefits of revenge travel in 2022 show a slowdown in growth compared to other cities like Coimbatore, Bengaluru, Kolkata, Lucknow, etc – which show higher growth. Another major driver of performance across the year in different pockets were events. Group rates were at documented highs when we came into 2023. Historically, and otherwise, one would assume group business comes in at lower rates than transient business. That wasn’t the case with India in 2022, and in 2023. Average rates for group business have consistently been higher than that of transient across all months since Nov 2021, and that has a lot to do with the type of group business as well. Weddings of course play a large role in contributing to rate growth in the group segment, especially with the pace with which hotels were soon booked out, entirely in many cases, by delayed weddings from the pandemic. India was also blessed to have large scale events such as the Aero India 2023, the small, medium and large events stemming from India’s G20 presidency, and the ICC Cricket World Cup (albeit not the most favourable end-result for the country), to name a few. Presented below is a look into how a few of these events panned out for hotels: Aero India 2023 Bengaluru was in the spotlight in February 2023, and the week-long event in the Karnataka capital had hotels preparing for it for a long time, after a long hiatus. There was incoming demand from around a week prior, with preparations underway. Not only did the country witness some of the biggest historical deals being made (congratulations Air India), but we also saw hotels take full advantage of the surge in demand. Despite good supply in North Bengaluru, hotels were packed. Across the dates of the event (Feb 13-17), the city-wide occupancy was above 75 per cent with rates crossing the INR 11,000 marker. Luxury and Upper Upscale hotels witnessed good rate increases and that sustained for a while after that, powered by the G20 FMCBG meet as well. The chart below shows the story by taking rates as an OCCUPANCY GROWTH IS INFLATED WHEN COMPARED TO 2022, BECAUSE OF THE OMICRON IMPACT indicator of surge in demand. ICC Cricket World Cup The Cricket World Cup proved to be a major demand driver, especially in Ahmedabad which benefitted the most from a couple of great face-offs scheduled there. Pictured below, is a look at forward booking data as India geared up to face Pakistan in the Narendra Modi Stadium at Ahmedabad. The fans of the game couldn’t seem to keep their calm and neither could the hoteliers. The forward data for Ahmedabad showed a massive surge in bookings, with almost 70 per cent of the city’s inventory already booked for October 15, 2023 as of June 2023. As the schedule got announced, there was an immediate surge in bookings, with many hotels increasing rates to above INR 50,000 for a night with over four months to go for the match. G20 Summit in Delhi Another bespoke analysis done on the New Delhi market, saw it witnessing average rate premiums the market has almost never

LEAD STORY 52 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com seen in the past. During the G20 Summit’s Delhi Declaration event in the Bharat Mandapam International Exhibition Convention Centre (IECC), Pragati Maidan witnessed the attendance of heads of 20 countries and special invitees and obviously, hotels benefitted. Occupancy followed normal trend, with a slight pre-shoulder negative impact as market & hotels in vicinity were preparing for the summit, so reduced travel overall. There was a slight bump during the summit, but back to prevailing high levels immediately post G20 event. ADR is where the real positive story lies, as delegates & invitees along with their entourage occupied full hotels at premium rates. New Delhi Centre (around the diplomatic enclave) submarket witnessed the biggest jump. If we looked at just the select hotels that had delegates staying, the rate premiums are double of what you see in the chart. THERE’S BEEN CONSISTENT DEMAND DRIVERS & RATE GROWTH OVER THE RECOVERY PERIOD FROM THE PANDEMIC IT REMAINS IMPORTANT TO HAVE BALANCED VIEW OF EXPECTED PROFITABILITY GROWTH IN THE SECTOR LOOKING AHEAD, BALANCING PROFITABILITY EXPECTATIONS In terms of the future of Indian hospitality, sustainable growth is not merely a destination; it’s a journey that requires meticulous planning, strategic vision, and a commitment to excellence. As the Indian hospitality industry gears up for the future, the blueprint for sustainable growth extends beyond mere financial metrics. At CoStar, we look at performance metrics, historical trends, forward booking data and trends therein, pipeline that’s under construction or planning phases, and our forecasts that we regularly conduct for the Mumbai market in India. As we close 2023 and enter the final fiscal Indian quarter, it remains important to have balanced view of expected profitability growth in the hospitality sector. In the last couple of years hotel operators have been forced to manage cost more diligently than ever before, and this has been particularly challenging across labour and utilities expenses. As India not only recovered rate but also occupancy, while ensuring cost growth was kept lower than that of revenues, flow-through and gross operating profits (GOP) have improved vastly during 2023. As an example, this has led to a market like New Delhi grow GOP margins by as much as 10 percentage points when compared to 2019, now well above 45 per cent. This raises an important point also seen elsewhere across Asia, where the relationship between owners and operators will play an important part. As rate growth stabilises, and if cost control remains solid, we cannot expect the same GOP margin growth moving forward, and one would assume budgeting as taken that into account. A combination of the above factors makes us believe that the industry is poised to continue growing in the short to medium term. If we look at historical trends, there’s been consistent demand drivers and rate growth over the recovery period from the pandemic. Business on books compared to same time last year shows trends of lead-times slowly increasing. Every month in the next four-five month period has over 2-4 per cent overall occupancy as compared All in all, it’s clearly visible from the above, the (mostly) positive impact of events in the country, and the need to promote development of infrastructure to support such massive events, both from a hotel supply side and an event infrastructure perspective.

53 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com JESPER PALMQVIST * All data and commentary is backed by CoStar’s hotel performance data, with an India sample of over 2000 hotels representing the organised sector of the industry. The sample comprises of a representative split of economy, midscale, upper midscale, upscale, upper upscale and luxury rooms from both branded chains and independent hotels. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. As the global leader in hotel performance data and benchmarking insights, the database holds performance data from over 80,000 hotels world-wide. to same time last year, for the country. When looking beyond 2024, where we expect lower but stable growth in many places if cost side of business can be managed, as source markets and seasonality continues to balance out; it remains important for owners and operators to have an agile approach and an open mind to change. We can expect demand headwinds to come back at some stage, alongside changes in customer behaviour, with for instance an increased focus and request for hotels to embrace an environmental mindset when building and managing lodging, both in urban and resort locations. With an abundance of data intelligence at everyone’s fingertips and the advent of more accessible machine learning and AI tools to simplify tasks, it raises valid points for all stakeholders to revisit workflows and consider adjusting methods used for a long time. The success of the future hoteliers will depend highly on their adapability and willingness to consider change. Pipeline addition has been consistent with demand growth. Over the past decade, barring 2020, India has added approximately between 10,000 to 15,000 rooms into the organised sector. This is either as a result of new hotels, or existing expansions. This looks like it would continue into the next two-three years that we can see, without much of a change to the norm. Of course, some locations may see more variations to the others, but at a macro level this MACRO ENVIRONMENT IS THE ONLY OVERALL STABILISING FACTOR WHICH STILL HOLDS SOME UNCERTAINTY THE SUCCESS OF THE FUTURE HOTELIERS WILL DEPEND ON THEIR ADAPTABILITY AND WILLINGNESS TO CONSIDER CHANGE shouldn’t impact performance any more than what has been the case all these years. On top of that, we are also in a cycle of more refurbishment, leading to a more up to date landscape of hotels overall. Strategic expansion requires a nuanced understanding of geographical dynamics. Tier II and Tier III cities still present untapped potential, while popular tourist destinations demand sustainable practices to balance tourism influx. The global trend of the fastgrowing development and branding of select-service upper midscale hotels looks to continue, as properties broadly have fewer It’s also been encouraging to see that sustainability in hotel financing, development and operations is growing in awareness also in India. Connectivity-wise, the pipeline of incoming or enhanced airports, with consolidation in some major players in the industry is positive overall, to demand growth and increase in domestic connectivity. A contributing factor that can prove quite valuable moving forward, is how India recovered beyond 2019 levels in seat capacity in long-haul flights faster than any other Asian country, and in doing so set itself up for a stronger contender in global hub & spoke airlift flows. The macro environment is the only overall stabilizing factor which still holds some uncertainty, but given where India is positioned, headwind is limited. n

MEET THE GM 54 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BWH BUREAU WITH 371 ROOMS, THE GINGER MUMBAI AIRPORT IS WHERE BOUNDARIES OF WORK AND PLAY GET BLURRED, SAYS GENERAL MANAGER SHEETAL SINGH A NEW WORLD OF FUSION GINGER MUMBAI Airport represents a significant milestone in the journey of the iconic brand, marking the debut of its new flagship hotel. The property welcomes guests to a new world of fusion where boundaries of work and play are blurred and contrasts harmonise to provide effortless and convenient services on the fly. The Lean Luxe hotel boasts 371 rooms, a Qmin restaurant, a sports bar, expansive event and banquet spaces as well as smart meeting facilities. Its strategic proximity to key business and corporate hubs positions it as the preferred accommodation for business travellers, families and transit guests alike. The newest Ginger property is helmed by General Manager Sheetal Singh who started out her hospitality career back in 2001 as Assistant Housekeeping Manager at ITC Sonar Bangla Sheraton Towers. Over the last two decades plus, Singh has worked as a

SHEETAL SINGH 55 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com Housekeeping Manager at ITC Grand Central, Welcomgroup Aurangabad and ITC Green Centre. She then moved to ITC Grand Maratha as Deputy Housekeeper and thereafter at Taj Mahal Palace and Tower Hotel Mumbai. She took over the reins of Ambassador New Delhi IHCL SeleQtions as its General Manager in 2021 before being given the responsibility of Ginger Mumbai Airport in July 2023. To stay ahead of competitors in the Mumbai hospitality market, Singh says she wants to focus on site visits for corporates to understand their travel needs while informing them about Ginger’s new Lean Luxe model. “Due to the location and amenities advantage, we are reaching out to corporates for FIT and group bookings. Social and wedding clients are important drivers of MICE, transit stays and F&B. Due to location advantage of major expo centres, we are targetting city events, sports segments and associations. The Tree of Life, Lobby

MEET THE GM 56 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com WE INTEND TO CONTRIBUTE IN MAKING THE ECO-SYSTEM SELF-SUSTAINABLE AND EFFICIENT WITH OUR RESOURCES Qmin philosophy is local and global cuisine, hence we plan stronger F&B promotions to increase walk-in and provide a memorable dining experience for in-house guests,” she shares. Singh says the hotel curates guest experiences by personalising the pre- and post-booking phases, creating a database with guest preferences and managing their profiles, making use of in-room technology, being proactive in assistance, rewarding returning visitors and creating welcoming environment for everybody. Given the hotel’s strategic location with excellent connectivity and to leverage this advantage to attract both business and leisure travellers, the GM informs that booths and kiosks have been installed at Terminal 1. “To synergise with our sister concern hotels for business. Customer engagement initiatives at Qmin restaurant via F&B promotions are organised too,” she informs. On the emerging trends that are likely to have a significant impact on the hotel, Singh says that despite the predominance work culture, internet meetings and higher airfares, the MICE and corporate travel segments recovered during the year. “Corporate recovery will continue in 2024, driven by average rate growth of more than +8 per cent and volume growth of +2 per cent. With the reintroduction of an international crew, there are new prospects. Cautionary approach to maintaining volume, but possibility to increase ADR by over 10 per cent,” she avers. Singh shares their founder always believed “in a free enterprise as the community is not just another stakeholder in business but it is, in fact, the very purpose of its existence”. Further strengthening the value, Ginger Mumbai Airport has reached out to the locals by means of employment, especially abled people, and are looking forward to connecting with more to introduce them to this industry by means of Golden Threshold Programme, Apprenticeship, On Job Trainings, etc. “We intend to contribute in making the eco-system self-sustainable and efficient with our resources. In the quest for a sustainable and eco-friendly future, the integration of green power sources and the proliferation of Electric Vehicle (EV) charging stations have emerged as key components of the global energy transition. This transformative shift not only addresses environmental concerns but also promotes energy independence and technological innovation,” she says. In an industry that often emphasises on personalisation, Singh says the hotel ensures that the guest profile is managed and a database is maintained with guest preferences and special The Facade

SHEETAL SINGH 57 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com occasions. “There is a continuous engagement with guests to check that they are comfortable and having a great stay,” she informs. Singh also agrees that better F&B offerings add value to the overall operations of a hotel. “Our Qmin philosophy is local and global cuisine, hence the F&B offerings bring value to the entire operations and raise brand and product recognition. People demand a memory every time they eat out hence our local and global cuisine adds value and a good experience. We create a one-of-a-kind experience that will make people to return. It offers additional services and amenities that clients like and can help to improve the guest experience,” the GM says. Ginger Mumbai airport, informs Singh, has a young, vibrant, energetic and typical Gen Z employee base. “To keep them engaged and motivated is a key focus while driving operations. We have incorporated the culture of mentorship and Succession Planning. Our Open Door Policy keeps employees motivated in addressing their concerns time to time. Back areas are full of colours and does not follow traditional resembling or a straight line, since our culture is more towards blurring the boundaries. Weekly fun activities with snacks, bonds the team further during breaks. While learning and development is the key focus at the same time, we have various activities to engage the staff,” she concludes. n Qmin Sports Bar Luxe Queen

MEET THE GM 58 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com HOSPITALITY INDUSTRY POISED TO MAINTAIN SEVERAL KEY TRENDS THAT GAINED MOMENTUM IN THE PRECEDING YEAR, SAYS NALIN MANDIRATTA, REGIONAL GM, SWA AND GENERAL MANAGER, INTERCONTINENTAL JAIPUR TONK ROAD ‘OUR COMPREHENSIVE OFFERINGS ARE TAILORED TO MEET DIVERSE NEEDS’

NALIN MANDIRATTA 59 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BWH BUREAU IT WAS in November 2023 that the doors of InterContinental Jaipur Tonk Road were opened for guests after a monumental transformation. Situated in the Pink City, this opulent hotel truly exemplifies Jaipur’s vibrant and distinctive allure, redefining the luxury of India’s heritage. The transformation of the Jaipur hotel from Crowne Plaza to InterContinental Jaipur Tonk Road reflects IHG Hotels & Resorts dedication to growing its luxury and lifestyle portfolio around the world. The hotel is in close proximity from Jaipur Airport and the first luxury hotel for the guests driving from Delhi-Mumbai Expressway. With extensive renovations and improvements, the new InterContinental is poised to provide remarkable experiences and moments of celebration for both business and leisure travellers alike. At the helm is Nalin Mandiratta, a seasoned hospitality professional with over three decades of experience. He, at present, holds the role of Regional General Manager, South West Asia and General Manager of InterContinental Jaipur Tonk Road, overseeing 11 properties. His leadership has consistently delivered remarkable enhancements in customer experiences, employee engagement, revenue and cost management. Sharing his views on strategising the hotel’s competitive positioning in the dynamic Rajasthan market, Mandiratta, says, “In response to the escalating demand for upscale hospitality in Rajasthan, InterContinental Jaipur Tonk Road has evolved to capture the flourishing leisure and MICE segments. With its strategic location, our hotel became an attractive and convenient choice for both business and leisure travellers. With specialised focus on culinary excellence and innovative event spaces, we aim to distinguish ourselves in a competitive hospitality landscape. Our upgraded facilities are tailored to meet the discerning needs of both leisure and MICE travellers, promising an unparalleled experience. From meticulously crafted spaces to gastronomic delights, we invite guests to immerse themselves in an ambience of perfection as we navigate and excel in this dynamic market.” The strategic transformation from Crowne Plaza to InterContinental Jaipur Tonk Road signifies a visionary shift in redefining luxury in Jaipur, shares Mandiratta. “The lobby’s versatile redesign creates a dynamic space, effortlessly adapting to guests’ needs throughout the day. We have enhanced service standards and provided staff training to ensure adherence to the esteemed global benchmarks set by the InterContinental brand, ultimately aimed at delivering an exceptional and unforgettable stay for guests,” he says. A highlight of the refurbishment is the introduction of The Insider Expertise, a feature synonymous with InterContinental Hotels worldwide, indicating a commitment to providing specialised and personalised experiences through a dedicated concierge service. “The newly transformed guest rooms feature Thikri glass inlay work and top-tier amenities, blending contemporary aesthetics with timeless comfort. Award-winning restaurants on-site exemplify our commitment to culinary excellence, while revamped event spaces

MEET THE GM 60 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com seamlessly fuse modern luxury with cultural authenticity, ideal for conferences and weddings,” he informs. As InterContinental Hotel champions forward-thinking strategies, acknowledging the importance of innovation and uniqueness, it led Mandiratta and his team to introduce eco-conscious initiatives aimed at eradicating single-use plastic amenities, notably toiletries and soon, bottled water. “In place of individual packaging, the hotel now provides bulk amenities for toiletries, significantly reducing plastic waste. Furthermore, we’ve installed energy efficient lighting in guest rooms and incorporated heat pumps, showcasing our dedication to sustainable practices that mitigate our environmental footprint,” says the GM. Additionally, InterContinental Jaipur Tonk Road pioneers innovative initiatives to curate distinctive experiences for all ranges of travellers.” Our Insider Expertise programme positions our colleagues as cultural connectors, providing personalised insights to facilitate an immersive local experience. Underlining our commitment to extraordinary moments, the Incredible Occasions initiative offers state-of-the-art meeting spaces, the indulgent Tattva Spa, a fully equipped fitness centre and a variety of versatile meeting rooms. Whether for conferences, weddings or special events, our comprehensive offerings are tailored to meet diverse needs. The exclusive Club InterContinental Lounge provides privileged access, adding a touch of luxury with complimentary services and creating a serene oasis for relaxation. These collective initiatives distinguish us, showcasing our unwavering dedication to delivering exceptional and customised services for travellers across the spectrum,” he avers. In 2024, opines Mandiratta, India’s hospitality industry is poised to maintain several key trends that gained momentum in the preceding year. “Sustainability remains a strong focus, with hotels continuing to adopt eco-friendly practices, eliminating single-use plastics and integrating energy-efficient systems to meet the growing demand for environmentally responsible travel. Personalised guest experiences continue to be paramount, with hotels tailoring services to meet individual preferences,” informs the GM. House of Han, The Chinese Speciality Restaurant Lobby Lounge Executive Boardroom

NALIN MANDIRATTA 61 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com The integration of technology persists, offering contactless services and immersive experiences. Wellness offerings remain prevalent, catering to the health-conscious traveller with fitness facilities and holistic programs. The trend of ‘bleisure’ travel drives hotels to provide versatile spaces for work and leisure. Culinary experiences evolve, emphasising local and sustainable cuisine. Mandiratta adds that stringent safety and hygiene protocols adopted during the pandemic persist to ensure guest confidence and these ongoing trends reflect the industry’s adaptability and commitment to meeting the evolving requirements of travellers in 2024. The property’s focus on wellness is evident through facilities like a fitness centre, an open-air pool, and a well-equipped spa, catering to health-conscious guests. For leisure travellers, the hotel curates engaging experiences such as block printing and provide multiple dining options. To accommodate business travellers, pillarless ballrooms and numerous conference rooms stand ready. “Our staff, trained to global standards, assures top-notch experiences, prioritising quality, cleanliness and hygiene throughout the hotel,” he says. Over the last few months, InterContinental Jaipur has witnessed an exceptional growth in the wedding business. The hotel distinguishes itself through personalised services, collaborating closely with planners and guests to craft unforgettable celebrations. The GM proudly shares that their venue boasts flexible meeting spaces equipped with cutting-edge features, providing an ideal backdrop for weddings and special events. The expansive 51,000 sq ft banquet spaces, open-air venues, and extensive lawns accommodate up to 2,000 guests concurrently, offering versatility for diverse ceremonies. The property’s modern tech-friendly amenities and expertly managed facilities make it an ideal choice for weddings, ensuring each occasion is truly unforgettable. “The lush green outdoor spaces under the open skies and well-crafted pillarless indoor areas make the hotel an unparalleled location for extraordinary occasions. Our culinary excellence shines through as specialised chefs curate unique and delightful menus, promising a distinct dining experience,” says Mandiratta. n The Gym Classic King Room

MEET THE GM 62 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com AN EMBODIMENT OF TAJNESS IN GRANDEUR AND ELEGANCE

ARNAB CHATTERJEE 63 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BWH BUREAU TAJ BENGAL SETS NEW STANDARDS FOR EXCELLENCE IN HOSPITALITY IN KOLKATA, SAYS GENERAL MANAGER ARNAB CHATTERJEE IF ONE Crafted under the visionary design sensibilities of architect Bob Fox, Taj Bengal in Kolkata seamlessly captures the essence of the city’s celebrated art, culture and heritage. Boasting 200 meticulously designed rooms, including 27 suites adorned with authentic antiques, invaluable artworks and traditional accents, the hotel effortlessly intertwines classical elements with contemporary style and cutting-edge amenities. “The property stands as a testament to the city’s rich cultural tapestry, providing an immersive experience that goes beyond mere accommodation. Taj Bengal is where one can indulge in the culinary delights offered at exquisite fine-dining restaurants, setting a new standard for excellence in Kolkata,” says General Manager Arnab Chatterjee. What’s more? Within walking distance are prominent landmarks like Victoria Memorial, Royal Calcutta Race Course, Horticultural Gardens, National Library, Eden Gardens and the Alipore Zoological Gardens. “The city’s commercial centre is just 3 km away while it is a 45 minutes’ drive to the airport. Nestled in the city’s greenest precinct, Taj Bengal’s guests are treated to lush flora teeming with birdlife and clear views of the Alipore Zoological Gardens. The vertical garden on the T-shaped facade is one of the chief distinguishing factors of the Belvedere Road hotel and it runs on the interior facade too, ensuring every room has a view of its own patch of green,” he shares. Chatterjee. It was just six months back that he took over the reins of the hotel as its General Manager though he has been with IHCL for almost two decades now. Interestingly, he had joined IHCL in 2004 as a Sales Executive in Taj Bengal. Talking about the target clientele and market positioning of the hotel, Chatterjee says, “Deeply inspired by Kolkata’s art, culture and heritage, Taj Bengal is an embodiment of Tajness in its grandeur and elegance. The hotel is regarded as Flagship of the East in the IHCL portfolio of hotels and has always been the leader in its F&B offerings for the city with its legendary restaurants TAJ BENGAL’S GUESTS ARE TREATED TO LUSH FLORA TEEMING WITH BIRDLIFE AND CLEAR VIEWS OF THE ALIPORE ZOOLOGICAL GARDENS

MEET THE GM 64 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com Grand Luxury Bedroom and banquets.” He adds the target clientele has been the crème de la crème of the city and targetted to its luxury offering to the rest of senior corporate heads of the country. “The hotel has hosted Heads of States, Nobel Laureates, Corporate Heads and celebrities over the three-and-a-half decades of its existence.” IHCL has always been seen positively adapting technology to ensure efficiency in delivery of products and services, opines Chatterjee. “Covid19 came with its set of challenges and the requirement of zero touch gave us the momentum to implement certain touchless initiatives and also helped us place ourselves as a hotel chain that adapted itself to the circumstances we operated. We introduced I-Zest platform for Zero Touch Service Transformation to ensure safety of our guests and associates along with interactive platforms which enabled customers to use their own devices for seamless execution of check-in, check-out, settlement of bills and availing F&B services with ease. Physical meetings gave way to quick connects over virtual platforms that also helped us connect with colleagues at remote locations,” he informs. To balance luxury service with environmentally conscious practices, the General Manager says that as sustainability is the new luxury, they bring about a balance! “The implementation of sustainable practices in IHCL hotels range from simple measures such as recycling and reducing waste to more complex initiatives such as the use of renewable energy sources, eliminating use of fossil fuel. The initiatives are aimed not only to help the community and environment but are a requirement for new-age carbon The Promenade

ARNAB CHATTERJEE 65 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com The Souk The Junction Bar footprint-conscious traveller too. We look at sustainable initiatives as a medium to improve upon efficiency and at the same time help with a healthy bottom line.” Equally important, he feels, is generating awareness about the initiatives amongst the guests as well as creating positive imaging so that the guests partner and support the hotel in its endeavours. “Implementing technology is another way to balance our environmental commitments and to aim at being efficient. The use of one-touch services has reduced the printing costs at the hotel. Energising solar usage ensures reducing the load on electrical costs. Recycling of STP water ensures fresh water is preserved for essential purposes. Sustainability in hospitality is good business but a word of caution – it needs to be followed from the heart and should not be looked as a marketing gimmick,” says Chatterjee. Communicating transparently with the local community is an essential part of running hotel operations, shares the GM. “Being a joint collaborative effort, Taj Bengal has seen the support from the communities increasing by the year. The hotel is located in the greenest part of Kolkata and diagonally opposite to Alipore Zoo. As part of our cleanliness drives, we have cleaned the inner part of the zoo and the National Library that is a stone’s throw from the hotel. We have educated vendors outside the zoo on hygiene and sanitisation, briefed them on safe cooking and storage practices. Right behind the hotel is the Alipore Women’s Correctional Centre, here the hotel team has engaged in converting a barren piece of land into a lush green vegetable garden that supplies requirements to the kitchen,” he adds. When it comes to leading a team, Chatterjee says he believes in a collaborative effort as he is a strong believer of working in teams to achieve success. “By choosing to have a mindset that looks at positivity or learning in all the challenges, I have been able to build a similar culture in the work environment at the hotel. I’m clear in setting expectations out of my team and give them the freedom to choose a path for achievement of their goals. My constant support to them ensures that I help them iron out wrinkles when required yet I maintain a distance to give the team the required freedom. Positive body language as simple as standing tall and straight gives you the required confidence, I work hard to instill basic etiquette in my team. I encourage them to use positive language and never hesitate to question a situation or a decision,” he informs. To ensure a high level of service and guest satisfaction, Chatterjee feels it is not a function but a culture that needs to be nurtured at all levels in the hotel. “We, at IHCL, have been mastering the art of curating experiences for each of our guests. Satisfaction is only achieved when expectations are met and that is done only with a motivated team. Colleagues need to see value in the roles they play, their passion needs to be nurtured. Senior leaders have to be on the lookout to offer a word of encouragement and assist in timely corrections. Constant reiteration of Athiti Devo Bhava and the customer-centric approach of IHCL has gone a long way in ensuring defect-free and quality service to our guests,” he says. n

MEET THE GM 66 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com PERFECTING THE BLEND OF LEGACY AND MODERNITY

GIRISH GANESHAN 67 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BWH BUERAU DEDICATED TO PROVIDING UNFORGETTABLE, CHIC AND PURPOSE-DRIVEN EXPERIENCES, RADISSON BLU ATRIA IS A BEACON OF EXCELLENCE IN THE REALM OF HOSPITALITY, SAYS GENERAL MANAGER GIRISH GANESHAN THE RADISSON Blu Atria Bengaluru stands as an upper upscale business hotel, strategically situated in the heart of Bengaluru, offering optimal convenience for both business and leisure travellers. Its close proximity to the State Legislative Assembly and other prominent gazetted offices makes it the preferred choice for guests across diverse business segments. Boasting 12,000 sq ft of banqueting space divided into seven meeting areas, the convention space is designed for versatility, ensuring smooth operations and ease of use. Committed to delivering a memorable, stylish and purposeful experience, Radisson Blu Atria employs a team of highly motivated and passionate hospitality professionals. With 167 rooms categorised into five types, guests can choose from a variety of options while experiencing a seamless blend of the hotel’s legacy and modern contemporary interiors. The dedicated entrance from the bustling Palace Road ensures a perfect balance of privacy and accessibility. The hotel’s 100 ft Atrium lobby, bathed in natural light and accentuated by carefully crafted profile lights, provides a welcoming ambience. Distinguishing itself from conventional interiors, the hotel incorporates experimental lighting, setting it apart. The spacious rooms are tailored to suit the needs of the upscale business traveller, completing the perfect concoction of a versatile offering at Radisson Blu Atria Bengaluru. At the helm is General Manager Girish Ganeshan who started his career back in 1993 as restaurant manager at The Leela Kempinski and then took over as Assistant Director of F&B at Grand Hyatt Delhi and stepping a ladder up as F&B Director Park Hyatt Goa Resort and Spa. His first outing as a General Manager was at Hyatt Ahmedabad in 2013 from where he moved to Hyatt Regency Gurgaon in 2017, then Hyatt Regency Kochi Malayattoor Resort a couple of years later and finally, reaching his present posting at Radisson Blu Atria Bengaluru. Sharing his views on the unique identity and positioning of

MEET THE GM 68 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com the hotel within the Bengaluru market, Ganeshan says, “The hotel has a strong positioning in the local market due to its legacy of 30 years. With the endorsement of the Radisson brand and its varied expert extensions in important fields of sales, revenue, marketing and HR, the property continues to develop its road map to growth towards expertise. The strategic location, easy access, legacy and optimal pricing makes it a preferred choice. The hotel has a pool of regular clients in conventions and social events due to its name and repute in culinary services. He adds that interconnected banquet venues, ample valet parking, versatile convention areas are what sets the hotel in a formidable position in Bengaluru market. “With renewed and consistent measures with close focus on guests’ feedback and satisfaction the hotel keeps re-aligning its efforts to suit and customise guest expectation whilst striking a balance on value for money to retain the trust of the end user,” he says. On the leadership style and philosophy when it comes to managing a hotel, particularly Radisson Blu Atria, Ganeshan avers, “It is a heathy combination of participative, delegative and balanced authority which creates the perfect combination for perfect management. While monitoring and checklists are an integral part of any hotel’s operations, the employees are entitled with adequate The Presidential Suite

GIRISH GANESHAN 69 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com authority towards customised deliverance and guest satisfaction. A perfectly aligned hierarchy makes the process and escalation seem less and adds to providing perfect delivery and satisfied hotel guests.” Talking about the role does technology play in ensuring seamless experience for guests at Radisson Blu Atria, he shares that Radisson Hotel Group (RHG) is a very technology friendly company and uses the most contemporary revenue management tools, sales tools and guest feedback in every sphere of operation for better understanding of business processes and decision making. “Software like Review Pro provide guest feedback with well-illustrated dashboards that are not only comprehensive but aid in thought-provoking strategic decision, making and identify areas of improvement. Revenue management tools provide crucial data that help in forecasting demands as well as inventory and price management,” says Ganeshan. To ensure the staff is well-equipped to provide exceptional service to the guests, the property GM informs that regular training, employee feedback, check-in conversation and appraisals ensure the management is aware of the requirements of employees. “RHG has a well-devised training programme, RAO (Radisson Online Academy) with a wide pool of training courses catering to individual needs and interest. Short videos with key messages provide employees at all levels with information, knowledge to make their jobs more skilful,” he adds. A CSR initiative the hotel supports is SOS Village wherein local organic produce from the hotel’s herbal garden and discarded furniture is given to the SOS towards contribution to community betterment. “Cyclic visits to the centres not only ensure continuity of the process but assure the upkeep of the centres towards a consistent and genuine approach. RHG also believes in gender diversity with equal importance to job opportunity from all strata of society which includes speciallyabled and LGBT community,” he informs. The hotel plans for a soft renovation alongside regular maintenance towards upkeep of the property. Soft touches with special reference to upholstery, carpets, fringe line modification in rooms, furniture and fixtures, improved technology support systems, better connectivity, air conditioning and water are the few area of improvement that the hotel is looking at. Ganeshan opines that the most rewarding point about being the General Manager of Radisson Blu Atria, Bengaluru being a part of a great positive team that has a growth mindset, is very enthusiastic and open to new initiatives. n The Chambers The Lobby The Pool

70 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com ANTICIPATING SUSTAINED ACCELERATED GROWTH IN INDIAN HOTEL SECTOR BY MANDEEP LAMBA THE UPSWING in travel demand has been truly remarkable, and it’s not merely a fleeting blip on the radar but rather a robust surge poised for sustained momentum. This trend is propelled by overwhelmingly positive market and consumer sentiments, with travel ranking prominently on the wish lists of a majority. As a result, we estimate the Indian hotel sector to conclude the year with an occupancy rate of 63-65 per cent, signifying a substantial 5-percentage-point (pp) increase from 2022 and 1-2 pp below 2019. Simultaneously, average rates are projected to range from INR 7,200 to INR 7,400, indicating a year-on-year increase of 20 per cent and up 22 per cent from 2019. This upward trajectory translates into a Revenue Per Available Room (RevPAR) of INR 4,600-4,800, showcasing a substantial 30 per cent growth compared to the preceding year and a 20 per cent uptick from 2019 levels. Fuelled by an increased appetite for travel, prevailing positive sentiments, and robust economic growth, the Indian hotel sector is poised for a strong finish to the current year, with an optimistic outlook for the coming year. WHAT LIES AHEAD? Looking ahead to 2024, we anticipate sustained accelerated growth in the Indian hotel sector, despite ongoing global headwinds and the upcoming general elections. Growth in niche tourism segments, including religious and spiritual tourism, cruise tourism, and medical tourism, coupled with the Government’s renewed commitment to the industry and sustained focus on infrastructure development, augur well for the sector’s enduring growth. Moreover, state-of-the-art convention centres such as Bharat Mandapam, Jio World Convention Centre, and Yashobhoomi Convention Centre are expected to enhance India’s standing in the global MICE tourism market. As a result, we expect the nationwide hotel occupancy rate to reach pre-pandemic levels of 66 per cent in 2024, with average rates nearing INR 8,000 (32-34 per cent above the prepandemic level) during the year. TOP-PERFORMING MARKETS AND OCCUPANCY TRENDS Despite a gradual decline in revenge travel, leisure markets in

HVS ANAROCK 71 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com MICE, WEDDINGS & CORPORATE TRAVEL SEGMENTS HAVE BEEN REBOUNDING, EVEN IN THE FACE OF HYBRID WORK CULTURE, ONLINE MEETINGS AND HIGHER AIRFARES the country continued to experience strong demand, with even inbound tourism showing promising signs of recovery. Simultaneously, the MICE, weddings and corporate travel segments have been rebounding, even in the face of the hybrid work culture, online meetings and higher airfares. High-profile events like the G20 meetings and the ICC Men’s World Cup have played a pivotal role in revitalising the fortunes of key commercial hotel markets like New Delhi, Mumbai, and Chennai. These markets have not only reached or surpassed pre-pandemic occupancy levels (as of YTD October 2023) but have also experienced a substantial increase (25-32 per cent) in average rates compared to the pre-pandemic era. CHANGES IN INVESTMENT TRENDS A notable shift we have observed in recent years is the increased adaptability and responsiveness of hotel companies to evolving market dynamics and consumer preferences. For instance, after focussing extensively on business markets in the last decade, hotel companies are now strategically broadening their portfolios in leisure markets and smaller cities that represent the next frontier of growth due to escalating demand and a scarcity of quality hotel offerings. HVS Research shows that during the calendar year 2022, an astounding 86 per cent of all brand signings by properties were in Tier II, III and IV cities. Notably, 47 per cent of these signings were in Tier III and IV cities, while 39 per cent were in Tier II markets. In contrast, the share of Tier 1 cities in total brand signings by properties declined from 22 per cent in 2019 to 14 per cent in 2022. This trend is continuing in 2023, with smaller cities contributing to 82 per cent of signed properties from January to September 2023. However, there is a distinct difference in the average room count across city tiers, with Tier I cities having approximately

72 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com 115 keys, Tier II markets around 100 keys, and Tier III and IV cities having approximately 70 keys. In response to shifting consumer preferences, hotel operators have also introduced new brands and diversified into different segments. Prominent instances include ITC’s recent introduction of the Storii brand and Radisson’s Radisson Individuals brand to venture into the boutique segment. Similarly, with increasing demand for alternative accommodation products such as homestays and villa rentals, leading hotel companies are diversifying into these segments; IHCL, for instance, is expanding its presence in the homestay segment through amã Stays & Trails. Additionally, hotel companies have started embracing technology in their operations to reduce both capital and operating costs, improve profitability, and streamline processes, while enhancing guest experience and personalisation. GLOBAL EVENTS IMPACTING FORTUNES Hosting major events like the G20 Summit and international sports competitions such as the ICC Men’s Cricket World Cup has unquestionably thrust the country’s tourism and hotel sectors into the limelight, ensuring lasting benefits for these sectors in the future. Yet, the impact transcends these specific sectors, serving as a testament to India’s capability in organising, managing and hosting large-scale events. This success has firmly etched India’s presence on the global map for MICE as well as sports tourism. These events have proven to be invaluable learning experiences, laying the groundwork for India’s ambitions to host even more significant events in the future. This includes the upcoming 2029 World Athletics Championships, the 2030 Youth Olympics, and the pinnacle of global sports, the Olympics in 2036. However, as India embarks on this journey, it’s imperative to proceed with caution and meticulous planning while addressing critical aspects like infrastructure development, overall event management, security and environmental sustainability, to avoid the pitfalls experienced by other nations during similar pursuits. HOPE 2024 HOPE 2024 promises to be an unparalleled experience, seamlessly building upon the triumphs of the previous edition. This summit is undeniably a “must-attend” for all professionals in the hospitality and travel industry. It offers them a unique platform to learn from and interact with the who’s who of the global and Indian hospitality, travel, private equity, banking, real estate and retail sectors. Our exceptional lineup of speakers includes globally renowned strategic advisors, architects, tech innovators, start-up gurus, as well as environmentalists, travel writers, authors, poets, and more, all ready to inspire and ignite meaningful discussions. The event is designed to provide unmatched networking opportunities, fostering collaboration and the exchange of ideas among industry professionals. Thoughtfully curated with the best leaders across sectors, HOPE 2024 will showcase insightful one-on-one chats, panel discussions, keynote addresses, and presentations that explore the key trends shaping the future of the travel and hospitality sectors. An exceptional highlight this year is an exclusive, byinvitation masterclass organised in collaboration with New York University, tailored for the finalists of the #HASHTAG General Managers Awards. I am genuinely thrilled about the carefully crafted agenda and the stellar lineup of speakers we have secured. To stay informed of the latest updates, I encourage everyone to follow our event website (https://hopeconference.in/), where we will unveil more exciting details in the weeks to come. This edition of HOPE is poised to be a transformative experience, and I look forward to welcoming you to this exceptional event. n AUTHOR BIO: Mandeep Lamba is President (South Asia) at HVS Anarock HOPE 2024 PROMISES TO BE AN UNPARALLELED EXPERIENCE, SEAMLESSLY BUILDING UPON THE TRIUMPHS OF THE PREVIOUS EDITION

THE STORY OF LEELA 73 BWHOTELIER JANUARY-FEBRUARY 2020 www.bwhotelier.com DREAM IS NOT WHAT YOU SEE IN SLEEP. DREAM IS SOMETHING THAT DOESN’T LET YOU SLEEP DR APJ ABDUL KALAM

COVER STORY 74 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com FROM BOARDROOMS BEACHES TO

BLEISURE 75 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com THE CONCEPT OF ‘BLEISURE’ HAS EXPERIENCED A NOTABLE SURGE, ESPECIALLY AMID THE PANDEMIC, AND HAS NOW FIRMLY ESTABLISHED ITSELF AS AN ESSENTIAL ELEMENT WITHIN THE INDUSTRY

COVER STORY 76 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BUDGET CONSTRAINTS FURTHER UNDERSCORE THE LIMITS OF BLEISURE NIKHIL SHARMA INDIA, FOR centuries, has been an attractive destination for both business and leisure travellers, courtesy its diverse cultural heritage, scenic beauty, historical sites and vibrant cities. Remember, the well-established trade routes that connected the country with other parts of Asia, the Middle East and Africa. These routes facilitated both business and leisure travel as traders and merchants moved goods here and people travelled for religious and cultural purposes. During the Mughal rule, India had well-established trade routes as well, connecting it with Asia, the Middle East and Africa. These routes facilitated both business and leisure travel. The trend continued when the British were here. Post-Independence, the Government of India recognised the economic potential of tourism and started developing infrastructure and promoting historical, cultural and natural sites. With economic liberalisation in the 1990s, rapid industrialisation and globalisation led to a significant increase in business travel as MNCs set base in India. With the advent of technological advancements and online booking platforms, it became easier for people to plan trips, be it for business or leisure. Over centuries, though India’s travel landscape has transformed significantly, from ancient trade routes to the modern era of digital booking platforms but both business and leisure travel continue to thrive, contributing substantially to the country’s economy and cultural exchange. The concept of ‘bleisure’ in the hospitality industry is transforming the way professionals approach their work-related trips now. In fact, ‘bleisure’ has witnessed a significant rise, particularly during the period of the pandemic, and has since become an integral part of the sector. This shift was partially driven by remote work becoming common, allowing BY SAURABH TANKHA InterContinental Chennai Mahabalipuram Resort JW Marriott Bengaluru Prestige Golfshire Resort & Spa

BLEISURE 77 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BLEISURE TRAVEL EMERGED AS A TRANSFORMATIVE TREND DURING THE PANDEMIC SUDEEP JAIN professionals to work from various locations. As travel restrictions eased and people sought ways to relieve pandemic-induced stress, they increasingly combined business trips with leisure experiences, making the most of their time away from home. Hotels and accommodations have adapted to cater to ‘bleisure’ travellers by offering flexible booking options, comfortable workspaces and leisure amenities. Businesses have recognised the benefits of incorporating leisure into their corporate travel policies, promoting employee well-being and productivity. As a result, ‘bleisure’ has evolved into a core aspect of the hospitality industry, and hotels and businesses alike continue to innovate to meet the unique needs of this hybrid traveller demographic. THE NEW TARGET SEGMENT “Bleisure travel emerged as a transformative trend during the pandemic and reshaped the industry landscape. Many travellers are now incorporating leisure time into their work trips, extending stays in holiday destinations to work and leveraging advanced connectivity to work remotely. Recognising the shifting dynamics and preferences of travellers, we have actively adapted to these trends, ensuring our offerings align with the evolving needs of guests seeking a blend of work and leisure,” shares Sudeep Jain, Managing Director – SWA, IHG Hotels & Resorts, adding that IHG has introduced a range of exclusive programmes and campaigns that go above and beyond, ensuring an unforgettable stay for the guests. Recalling his tenure with the Taj Group, Veer Vijay Singh, CEO & MD, Trance Hotels & Resorts, says, “Business and leisure guests have been merging over the last 15 years or so. While launching the Vivanta By Taj brand, we had started noticing the trend and got prepared for this segment. As the earlier room Ramada by Wyndham Udaipur Resort and Spa

COVER STORY 78 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com designs didn’t cater to the requirements of the business travellers and suited only the leisure guests, several steps were taken to make suitable changes.” Of the opinion that bleisure is not entirely a new segment but a rapidly evolving one, Blusalz Hospitality Founder & CEO Sunjoy K Sharma says, “Prominent hotels in Goa have embraced bleisure by offering flexible check-in and check-out times to accommodate travellers looking to squeeze in a little more leisure amidst their business commitments. It is about turning a mundane business trip into a delightful getaway,” he feels. The bleisure trend also promotes repeat business. “Satisfied with hybrid experiences, guests are more likely to return, establishing a loyal customer base. Moreover, hotels equipped with comprehensive conference and meeting facilities are better positioned to cater to this dynamic market. The convenience of conducting business affairs within the same premises is a significant draw for bleisure travellers. Lastly, location plays a pivotal role, with hotels situated in proximity to business districts and tourist hotspots being the favoured choices,” shares Nikhil Sharma, Market Managing Director, Eurasia, Wyndham Hotels & Resort. Underlining the robust demand for travel experience, Manish Tolani, VP & Commercial Director – India, Hilton, says numerous hotels are adapting their offerings to cater to bleisure travellers after recognising this opportunity. Bleisure travel has unequivocally emerged as a thriving customer segment and a lucrative business vertical within the hotel industry. The seismic shifts brought about by the pandemic, coupled with the widespread adoption of remote work practices, have given rise to a substantial upswing in the fusion of business and leisure travel, feels Monisha Dewan, VP - Sales & Distribution, South Asia - Marriott International. “The concept of bleisure travel embodies the juxtaposition of corporate boardrooms with idyllic beachfronts, seamlessly blending professional commitments with leisure getaways. It is an enduring trend, fortified by the enduring NOTHING WRONG IN COMBINING BUSINESS AND LEISURE WHILE ON A TOUR SOUVAGYA MOHAPATRA THE FUTURE OF BLEISURE IN INDIA LOOKS REALLY PROMISING MANISH TOLANI

BLEISURE 79 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com effects of the pandemic, and one that holds significant potential for sustained growth within the hospitality landscape,” she adds. Not only at the brand level but at the property level too, bleisure as a segment seems to be significant. “At Novotel Mumbai Juhu Beach, our strategic offerings cater to this demographic by seamlessly blending work and play. With well-equipped meeting facilities, high-speed connectivity and a serene beachfront location, we provide a conducive environment for business activities,” says hotel General Manager Vishal Gupta. In agreement is Aloft Outer Ring Road Bengaluru’s General Manager Sita Lekshmi. “Bleisure is a relatively newer but rapidly growing target segment. It gained prominence, especially during the pandemic, as professionals seek to combine work and leisure during their trips,” shares Tanvir Kwatra, General Manager, W Goa. COMBINING BUSINESS AND LEISURE Tolani opines that combining the two has several advantages as it includes the opportunity to achieve a better work-life balance and improve overall wellbeing. He cites a research from AMEX Global Business Travel highlighting that 57 per organisations having policies that allow young employees to extend business trips with vacation time. “Bleisure enables employees to engage in local experiences, generate innovative ideas, understand local culture and engage in meaningful interactions. These aspects can enhance customer satisfaction and bolster employee productivity, ultimately reducing the costs associated with employee turnover,” he says, adding the business traveller has the option to switch off after work and explore a new city. “This, in turn, stimulates creativity and productivity and supports personal growth. It also offers an opportunity to discover new places with reduced expenses and fewer vacation days, compared to separate leisure trips,” he says. Dewan adds the last two years have ushered in a paradigm shift in global workforce, instating a hybrid work model where a significant portion of professionals operated successfully from their EMPLOYEES HAVE FLEXIBILITY TO TRAVEL WHILE MAINTAINING REMOTE WORK CAPABILITIES MONISHA DEWAN SEVERAL CORPORATE CLIENTS WILL BE VISITING HOTELS ONLY FOR BUSINESS VEER VIJAY SINGH

COVER STORY 80 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com homes. “This transformation forged a new standard that endures, even as many offices have reopened. Consequently, employees have gained greater flexibility to travel while maintaining remote work capabilities, affording them the opportunity to explore novel destinations, cultures and environments. Simultaneously, they remain committed to their physical and mental wellbeing, a tenet that continues to shape and dominate the work-life equilibrium,” she avers. Singh too feels the idea is good. However, Wyndham’s Sharma draws attention to the cons. “Balancing work commitments with leisure activities can be challenging, leading to potential distractions and decreased work productivity. The added expense of extending a business trip for leisure purposes and logistical challenges of managing different aspects of travel can be daunting,” he says. Noshir Marfatia, Sr VP - Sales & Marketing, The Fern Hotels & Resorts, says offering flexibility to combine business and leisure can be a smart strategy. “Business travellers who can add a few extra days for leisure are more likely to choose hotels that provide the amenities and services they need for work and relaxation. To accommodate this trend, hotels can consider offering packages that cater to bleisure travellers. These packages might include discounted rates for extended stays, access to co-working spaces or curated experiences that highlight local attractions,” he feels. Gupta too opines that combining business and leisure allows professionals to maximise their trips by blending work commitments with leisure activities, making travel more rewarding and balanced. There is nothing wrong in combining business and leisure while on a tour, says Souvagya Mohapatra, Managing Director, Atmosphere Hotels & Resorts - India, Sri Lanka, Nepal, and Bhutan. “People who indulge in mixing business and personal travel find that the combination can add flexibility and fun to otherwise standard business trips. The most tangible benefit of extending a business trip with leisure time is to save on transportation costs and, in some cases, lodging expenses,” he says. So, does he look at bleisure as a segment? “Post-pandemic, bleisure has evolved as a very strong segment in India as Covid19 had a positive impact on the world like encouraging all to seek a better work-life balance and overall improvement in general wellbeing. This desire has led to more domestic trips, staycations and extension of business trips to have a couple of leisure days,” shares Mohapatra. In agreement with Mohapatra is Vivek Sharma who feels post-pandemic, business travellers have encouraged themselves to strive for a healthier work-life balance. “This balance has resulted in an increase of staycations, extension offers for the employees, to explore the new destination,” he says. BLEISURE OVERTAKING TRADITIONAL BUSINESS TRAVEL? Nikhil Sharma says despite gaining popularity, it’s unlikely to entirely supplant traditional business travel. “The very concept of travel often dictates the feasibility of incorporating leisure activities. Some trips demand an unwavering focus on business, leaving little room for recreational diversions. Moreover, the nature of various industries Conrad Pune HOTELIERS NEED TO THINK BEYOND ROOM BOOKINGS SUNJOY K SHARMA

BLEISURE 81 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com plays a pivotal role; some require consistent face-to-face interactions, limiting the flexibility for leisure additions. Additionally, company policies and work obligations, which can range from tight schedules to stringent expense regulations, may curtail the opportunity for bleisure extensions. Budget constraints further underscore the limits of bleisure, as not all professionals can afford to indulge in leisure activities during their work-related travels,” he adds. In contemporary corporate landscape, with expanding possibilities of remote work, individuals are increasingly encouraged to extend their business trips well into weekends and beyond. “This extension does not compromise work objectives or performance standards; rather, it reflects a transformation in the mindset of the traditional business employee. This evolving trend is poised for substantial growth, gaining traction as more professionals seek to infuse a leisurely dimension into their business travels,” opines Dewan, adding the unified growth of advanced technology has played a pivotal role in facilitating this new work paradigm, enabling virtually seamless communication among business channels. The future of bleisure in India looks promising to Tolani too, especially with the increasing number of international business travellers and return of high-profile MICE events. “It’s crucial for the hotel industry, especially traditional business hotels to recognise the potential and adapt accordingly. Creating special packages and offerings that incorporate leisure elements can attract corporate guests looking to extend their trips,” he says. Trance Hotels & Resorts’ Singh confidently states it will never happen. “There are going to be several corporate clients visiting hotels only for business and travelling by themselves. There is also a huge MICE segment where the customers are travelling mainly for business,” he says. While bleisure is gaining popularity, it’s essential to recognise that it complements traditional business travel than replacing it entirely. “Hotels and hospitality providers can capitalise on this trend by offering tailored services and packages. However, the coexistence of both forms is likely to persist, each serving its distinct purpose in the corporate world,” shares Marfatia. The people who get to witness trends up, close and personal, Vishal Gupta and Vivek Sharma are divided over the same. While the former feels bleisure travel won’t entirely replace traditional business travel but will evolve due to its benefits, the latter opines that hotels have transformed their systems to cater to this new trend. On the other hand, Lekshmi feels there are strong reasons to support the changing trends. “The biggest factor is the changing dynamics of the workforce where millennials and Gen Z are forming the crux of business travellers. They are more adventurous and open to the idea of exploration. With the reach of social media, the traveller can access varieties of options to club leisure into their business travel, without having to go through the pain to ask city dwellers or searching for places in a map,” she says. Aloft Bengaluru ORR OFFERING FLEXIBILITY TO COMBINE BUSINESS & LEISURE CAN BE A SMART STRATEGY NOSHIR MARFATIA

COVER STORY 82 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com GROWING POPULARITY OF BLEISURE TRAVEL Hotels have substantially benefitted from bleisure travellers, says Mohapatra. “If a bleisure traveller is already planning to stay at a hotel because it is the venue of conference or the company has a corporate preferred rate, then the acquisition cost of that guest is generally lower than a standard leisure traveller who books through an OTA. The bleisure traveller’s average length of stay is longer than an average leisure or business traveller,” he adds. Bleisure travel helps align with the evolving priorities and lifestyles of modern professionals, feels Dewan and offers a winwin situation for both travellers and hoteliers, providing added value, flexibility and opportunities for personal and professional growth. “Hoteliers can leverage this trend to curate tailored experiences, upselling services such as room upgrades, bespoke food and beverage offerings, complemented by enticing discounts and a gamut of recreational activities,” she says. Furthermore, this trend underscores the amplified advantages of loyalty programmes, serving as a catalyst for heightened brand preference and increased enrolments among valued patrons, she opines. Agrees Tolani. “By providing tailored experiences, hotels can not only increase occupancy rates but enhance revenue streams. Additionally, offering personalised, memorable experiences contributes to guest loyalty, ensuring that travellers choose the same hotel for both their business and leisure stays,” he says. Meanwhile, Sunjoy K Sharma cites the example of Marriott Jaisalmer Resort and Spa’s offer around the ‘Work & Play’ package theme, combining business amenities with guided tours of the historic city – a win-win for both guests and the hotel’s bottom line. “Millennials and Gen Z, valuing experiences, find appeal in combining business and leisure. For travellers, the cost-efficiency of leveraging employer-covered business travel enhances the attractiveness of bleisure. In turn, hotels strategically embracing Taj The Trees, Mumbai BUSINESS TRAVELLERS STRIVE FOR A HEALTHIER WORK-LIFE BALANCE VIVEK SHARMA

BLEISURE 83 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com among travellers is due to the fact that optimises travel experiences. “Travellers get more value from their trips by adding leisure activities. For hoteliers, it’s a lucrative market as it extends guest stays and boosts revenue,” he says. Agrees Kwatra, “Remote work options have enabled professionals to extend their stays for leisure purposes, providing a better work-life balance.” GROWTH OF BLEISURE Hospitality industry experts opine that the sector stands to benefit from the rise of bleisure travel. “Bleisure travel represents a positive change as it opens up new possibilities for flexible booking options and provides a chance to win over frequent business travellers with enticing offerings and exceptional experiences. Bleisure travel is not just a good idea; it’s a catalyst for positive change in both worklife balance and the hospitality industry,” feels Tolani. The industry views this as expanding customer segments, this trend not only cater to evolving guest preferences but benefit from extended stays, maximising occupancy rates and revenue. The convergence of these factors underscores bleisure as a mutually beneficial trend for both travellers and hoteliers,” feels Marfatia. Nikhil Sharma echoes the thoughts of his fellow hoteliers. “For travellers, it serves as a harmonious bridge between their professional commitments and personal desires. This trend allows individuals to indulge in exploration, discovering new destinations and cultures during their business trips, thereby transforming routine journeys into memorable adventures. On the flip side, hoteliers stand to benefit substantially as bleisure travel presents a unique avenue for increased revenue as guests extend their stays to enjoy leisure activities, dine in local restaurants and engage in various experiences,” he observes. For Vishal Gupta, the trend of bleisure gaining popularity Bhanu The Fern Forest Resort & Spa, Jambughoda REMOTE WORK OPTIONS HAVE ENABLED PROFESSIONALS TO EXTEND THEIR STAYS TANVIR KWATRA

COVER STORY 84 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com beneficial for hotels. Diversifying beyond a singular focus, unlike some Indian hotels fixated solely on weddings, proves advantageous. “The hotel industry needs to prepare itself with closely working with architectures and interior designers who add new services to cater to this segment,” shares Singh. For Kwatra, blesiure means adapting to the changing preferences of travellers by providing versatile amenities such as comfortable workspaces and leisure facilities. “It emphasises the importance of flexible booking options and personalised experiences,” he says. The rise of bleisure travel is undeniably reshaping the landscape of the hospitality industry, feels Nikhil Sharma, adding, “Hoteliers can expect increased revenue streams as guests extend their stays to explore destinations further, resulting in higher room occupancy rates and enhanced profitability.” He quickly adds this shift can confer a competitive edge, distinguishing hotels that accommodate both work and leisure travellers. “Diversifying services to cater to bleisure guests can foster a stronger brand image and customer loyalty, while customisation Ozone Mansion, Kolkata Argo by Trance WE PROVIDE A CONDUCIVE ENVIRONMENT FOR BUSINESS ACTIVITIES VISHAL GUPTA

BLEISURE 85 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com allows hotels to tailor experiences to individual preferences. Midweek occupancy rates can see a welcome boost as bleisure travellers frequently opt for longer stays,” he says. However, this shift does not come without its set of challenges. Logistical complexities may arise as hoteliers strive to balance the distinct needs of business and leisure travellers under one roof. Managing expenses, especially when business travellers seek reimbursement, can be cumbersome. “Fluctuations in demand throughout the week can disrupt traditional booking patterns and require agile revenue management strategies. Furthermore, accommodating the work obligations of business travellers while providing leisure amenities can be a delicate balancing act,” expresses Sharma. It is time that hoteliers need to think beyond room bookings and create memorable experiences just as happens at Blusalz’s Anant Rasa Shitlakhet property that offers traditional Kumaoni cooking classes for C-level business guests seeking authentic cultural immersion. n W Goa WE’VE SEEN BUSINESS TRAVELLERS EXPLORING LEISURE FROM DIFFERENT FACETS SITA LEKSHMI

BEYOND BORDERS 86 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com A TRANQUIL OASIS IN THE HEART OF NEPAL RAHUL CHAUDHARY, MD & CEO, CG HOSPITALITY HOLDINGS, DELVES INTO THE WORLD OF MIRAAYA WELLNESS & GOLF RESORT, EXPLORING ITS UNIQUE OFFERINGS AND SUSTAINABLE PRACTICES NEPAL, THOUGH relatively small in size, has firmly established itself as a must-visit travel destination. Beyond its diverse landscapes, it also boasts a wild side at the Chitwan National Park, a UNESCO World Heritage site. In recent years, the country’s hospitality sector has experienced significant growth, attracting both domestic and international travellers. With its breath-taking scenery, rich cultural heritage and warm hospitality, the Asian nation has become a favoured choice for tourists seeking unique and enriching experiences. One of Nepal’s best-kept secrets is the recently opened Miraaya Wellness & Golf Resort, a spiritual wellness and golf holiday destination amid the peaceful woods. What sets the resort apart is its unique positioning in Nepalese hospitality as the first-ever luxury spiritual and healthful resort for vacationers in the region. Miraaya is located near Buddhist and Hindu centres of faith and reverberates with tranquil healing energy and it BY BWH BUREAU

MIRAAYA WELLNESS & GOLF RESORT 87 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com represents the ultimate weekend getaway destination with the option to add activities such as in-house Nature walks, bird watching, mountain hike, aqua-aerobics, gardening and many more. It is a sacred sanctuary where every element, from the bricks to the air, resonates with the profound healing energy of the five active elements: Earth, Water, Fire, Air, and Ether. Strategically located, Miraaya is dedicated to providing a premium wellness experience with state-of-the-art spa treatments. “Our accommodations feature spacious rooms, lagoon villas, and 10 exclusive club rooms, all equipped with modern amenities and personalised services tailored to individual preferences. Lastly, our diverse culinary offerings, prepared with locally sourced ingredients, provide an authentic and delightful dining experience at a range of restaurants,” says Rahul Chaudhary, MD & CEO, CG Hospitality Holdings.

BEYOND BORDERS 88 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com OUR RENOWNED CHEFS SKILFULLY BLEND FLAVOURS AND INGREDIENTS TO CRAFT CULINARY MASTERPIECES Shedding light on the thriving hospitality sector and attributing its success to the breath-taking scenery, cultural richness and warm hospitality the country offers, Chaudhary says that in a competitive industry, Miraaya Wellness & Golf Resort has not only survived but thrived, thanks to its exceptional services and a steadfast commitment to wellness. He also highlights the resort’s distinctive features, including a challenging golf course, world-class wellness spa and luxurious accommodations. “Miraaya distinguishes itself through a holistic approach to wellness, offering programs tailored to individual needs, guided by expert wellness professionals,” he adds. Apart from room occupancy, Chaudhary talks about the various revenue streams at Miraaya, emphasising on wellness treatments, farm-to-table dining and targetted spa services. “These programmes are guided by highly trained wellness experts who lead guests through personalised wellness journeys encompassing physical, mental and emotional wellbeing. From detoxification programmes to stress management workshops, Miraaya provides holistic solutions. This commitment to wellness is further reflected in our farm-to-table dining options. We utilise locally sourced organic ingredients to prepare nutritious meals that cater to various dietary preferences,” he says. Chaudhary shares that the resort takes immense pride in its diverse culinary offerings, tantalising the taste buds of discerning guests. “With multiple specialty restaurants, each dedicated to different cuisines, we guarantee a memorable dining experience. Our renowned chefs skilfully blend flavours and ingredients to craft culinary masterpieces. Whether it’s a refined dining affair or a casual poolside meal, Miraaya caters to every palate,” he observes. As travel priorities evolve, Miraaya Wellness & Golf Resort adapts to meet the changing preferences of both leisure and business travellers. Chaudhary outlines how the resort caters to the quest for unique experiences among leisure travellers and offers tailored services for business travellers, ensuring a balanced work-and-play environment. Sustainability lies at the core of Miraaya’s operations. Chaudhary draws attention towards the resort’s green building design, water conservation efforts, local sourcing practices, organic farming and guest engagement initiatives. “Miraaya aims to provide a responsible, eco-conscious experience for its guests while minimising its environmental impact,” he says. Chaudhary says the resort is a haven for diverse interests. “What truly distinguishes Miraaya is its wellness treatments and programmes, rooted in a natural, farm-to-skin philosophy. These incorporate organic herbs and ingredients, delivering a distinct experience that revitalises the body and nourishes the skin, leaving it supple and rejuvenated. Our specialised spa services extend to detoxification treatments and targetted massages designed for effective pain management,” he says. The Indian market plays a pivotal role in Nepal’s thriving tourism industry. “Thanks to its close proximity and deep cultural ties, India consistently contributes a significant number of tourists to Nepal each year. The historical and cultural connections Rahul Chaudhary

MIRAAYA WELLNESS & GOLF RESORT 89 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com between the two nations simplify the journey for Indian travellers exploring the neighbouring nation. Furthermore, the geographical nearness between India and Nepal enhances the convenience of travel for Indian tourists. At Miraaya, around 30 per cent of guests arrive from India. This underscores the importance of the Indian market and its immense potential for fuelling Nepal’s tourism sector,” informs Chaudhary. To tap into the Indian market, Chaudhary shares that they have deployed a range of strategic approaches. “Establishing a robust online presence is paramount for engaging with Indian travellers effectively. Leveraging social media platforms, travel websites and online booking portals, we showcase our offerings to attract prospective guests. Regular and engaging content, accompanied by captivating images and videos on platforms such as Facebook, Instagram and Twitter, aids us in building brand awareness and piquing the interest of Indian travellers,” he says. The company has also employed targetted marketing techniques to directly reach out to the Indian market involving tailoring promotional materials, advertisements and marketing campaigns to cater to Indian preferences. Strong partnerships with Indian travel agencies have also been fostered to actively promote the resort to the clients. “In addition, we have introduced exclusive offerings and packages during exhibition periods, enticing Indian travellers to choose our property in Nepal for their memorable experiences,” he says. n The Lagoon Villa Farm to Table Concept at Miraaya Wellness services at Miraaya

F&B WORLD 90 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com THE PERFECT POUR BY BWH BUREAU EMBARK ON A CAPTIVATING ODYSSEY AT CAPTAIN’S CELLAR, TAJ MAHAL, NEW DELHI AND EXPLORE AN IMMERSIVE JOURNEY WOVEN WITH A RICH TAPESTRY OF FLAVOURS, INTRICATE WINE RITUALS AND AN ARRAY OF DELIGHTFUL EXPERIENCES THE NATIONAL Capital has a new address where wine beginners and seasoned connoisseurs, from around the world, can indulge in a plethora of flavours, relish engaging conversations and forge cherished memories. Captain’s Cellar, the new wine lounge restaurant at Taj Mahal, New Delhi, promises to capture the culinary essence traversing the landscape of vineyards across the globe. It is also a tribute to the timeless hospitality and legendary service Taj has been famous for. Drawing inspiration from classic wine cellars, Captain’s Cellar invites patrons on an immersive journey through a vibrant tapestry of flavours, wine rituals and more. The menu serves as an exploration of both global and domestic wines, spanning the spectrum from old-world classics to innovative new-world selections, all preserved using cutting-edge technology such as Enomatic equipment and the Corvin system. Guests can choose a diverse selection of tapas that pays homage to revered culinary traditions, showcasing authentic recipes that have stood the test of time but are presented with a contemporary flair. The ambience features carefully curated elements, including engineered timber flooring, vaulted brick ceilings and intricate cast iron details. These design elements harmoniously blend with an assortment of furniture, eclectic art,

CAPTAIN’S CELLAR 91 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com a charming patio and relaxed informal seating. However, the spotlight is on ‘the perfect pour’ integrating the art and science of wine, small-plates, cheese and meat platters, an exquisite experience in the Tasting Rooms – all of this and more, in a welcoming atmosphere that feels relaxed, homely and elegant. “Taj Mahal, New Delhi, with its rich culinary history for over four decades, has been renowned for pioneering global and regional cuisines and concepts. With the addition of Captain’s Cellar, the hotel strengthens its world-class food and beverage portfolio of the much-loved and celebrated brands. As the first Captain’s Cellar launches in the gastronomic capital of the country, it promises to offer an adventure of tastes and textures in a neo-classic atmosphere infused with a relaxed energy and warmth,” says Satyajeet Krishnan, Area Director – Operations and General Manager, Taj Mahal, New Delhi. Captain’s Cellar is a tribute to today’s cosmopolitan world and to the love for the finer things in life. Timeless, yet contemporary, exuding a convivial yet sophisticated vibe, this is a place where classic meets a fresh outlook, seamlessly intertwining the past with the present. It is a sanctuary and a voyage, to celebrate cuisine, camaraderie and all things wine. n

F&B WORLD 92 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com SICHUAN & HUNAN YI JING, THE LATEST ADDITION TO FINE-DINING OFFERINGS AT ITC MARATHA IN MUMBAI, PROMISES EXQUISITE CHINESE DELICACIES REIMAGINED FLAVOURS FROM

YI JING 93 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BWH BUREAU WANT TO immerse in flavours inspired by the evolving transborder cuisine of China and happen to be in the Finance Capital of the country, then head to Yi Jing, the latest addition to the fine-dining offerings at ITC Maratha? With a special focus on reimagined flavours, Yi Jing is helmed by veteran Executive Chef Liang Xiao Qing and serves delectable cuisine. The diverse menu features irresistible crowd-pleasing appetisers, including expertly crafted swan-shaped Char Sui, Sake and Edamame dim sums, flavourful steamed pork baos, Hunanstyle stir-fried tofu with water chestnut and more, catering to a wide range of flavour preferences. Guests can also opt for freshly prepared Hand-Pulled Lamian Noodles and look forward to exotic specials like the regal oven roasts featuring Beijing Roast Duck. The restaurant, situated on lobby level, spans over 4,250 sq ft with split-level design becoming a maximalist haven that seats 90 plus guests. The expansive dining space has four zones – Demonstration kitchens for ‘Wok Hei’, Dimsum & Hand Pulled Noodle bay at an elevation, arched bar and two private dining rooms. Envisioned to be a Celebration of Gourmet Theatrics, the brightness of red accents in the restaurant seen on wallpapers and chairs, is intercepted with repurposed jute pendant lamps adding to the elevated mood. “We are confident this modern reinterpretation of Chinese flavours presented through our signature dishes will not only elevate but revolutionise the dining experience for our cherished patrons in Mumbai. This is more than just a restaurant opening; it’s a celebration of culinary artistry and a testament to our commitment to delivering exceptional dining experiences,” shared Bhagwan Balani, General Manager, ITC Maratha, Mumbai. Yi Jing at ITC Maratha aspires to redefine the perception of Chinese cuisine for the well-travelled global gourmands, presenting an effervescent representation of ever-evolving styles that are steadfast, harmonious, and in line with the distinctive touch of ITC Hotels. n

TRAVEL 94 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com DHORDO, THE NEW FACE OF GUJARAT TOURISM BY BWH BUREAU THE NONDESCRIPT VILLAGE IN RANN OF KUTCH HAS BEEN NAMED THE BEST TOURISM VILLAGE OF 2023 BY UNWTO IF YOU thought Dhordo is only famous for the three-month Rann Utsav that comes up in this non-descript village of Rann of Kutch every year, then you should know this too – the Gujarat village, on the edge of India-Pakistan border, has been crowned as the Best Tourism Village of 2023 by United Nations World Tourism Organisation. In fact, Dhordo has become the face of Gujarat’s development and facilities and has projected the village onto the world tourism map. The introduction of tourism was orchestrated through the Rann Utsav, a four-month festival that saw the establishment of a unique tent city in the desert, equipped with all essential amenities for visitors. During this period, the village springs to life, showcasing its natural and cultural treasures to a diverse audience. This approach has stimulated economic growth by nationally and internationally promoting the local products, capturing consumer interest, not only in purchasing these items but in learning the intricate art of crafting them too. The commendable accomplishments of the village deserve Photos courtesy: Evolve Experiences

DHORDO 95 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com special recognition, particularly given the formidable environmental and geographic challenges it confronts. Adding to these difficulties, the devastating Bhuj earthquake of 2001 further intensified the struggles faced by this community. The state has introduced the Heritage Tourism Policy, advocating for the preservation of historic properties through Public-Private Partnerships (PPP). Additionally, the Gujarat Tourism Policy provides financial incentives to encourage investors in the construction of traditional Bhungas as accommodations, further supporting the responsible utilisation of resources. The local natural and cultural resources are critical hence why both community and government have taken the initiative to conserve and sustainably use its limited resources. The state initiated the Heritage Tourism Policy that promotes conservation of old properties through PPP; the Gujarat Tourism Policy, which allows financial incentives for investors towards constructing Bhungas as lodgings. With tourism emerging as the primary economic catalyst for Dhordo, the establishment of banks, ATMs and advancements in digital transactions has been particularly noteworthy. At present, the village facilitates a comprehensive 100 per cent coverage of digital cashless transactions, enhancing payment accessibility for tourists. Traditional homes, locally known as Bhungas, serve as residences for the locals and are actively promoted as unique tourist accommodations, providing an authentic glimpse into the local way of life. Bhungas are circular mud huts that encapsulate the distinctive essence of Gujara’’s Kutch desert regions. These dwellings boast climate resistance and exceptional structural stability, proving resilient against earthquakes, cyclonic winds and sandstorms. Originating from a seismic event in 1819, the circular design of Bhungas has stood the test of time for almost two centuries. Notably, these structures remained standing even in the aftermath of the destructive earthquake in 2001. n

TRAVEL TRENDS 96 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com TRAVEL IS LIFE BY BWH BUREAU TRAVEL ISN’T JUST AN ESCAPE LIKE IN THE PAST YEARS, BUT A CATALYST FOR EXPERIENCING OUR BEST LIVES IN 2024. BOOKING.COM SHARES SEVEN PREDICTIONS FOR TRAVEL FOR THE YEAR (ALTER) EGO ENTHUSIASTS In 2024, travel enthusiasts are set to embark on a unique journey of self-discovery as ‘Ego Enthusiasts’. 82 per cent of Indian travellers reported that they enjoy the anonymity of travel and the chance to reinvent themselves while 63 per cent craft elaborate stories about their real lives to share with fellow travellers. Embracing their ‘main character energy’, 76 per cent revel in being the stars of their own adventures, adopting different personas and shedding inhibitions. Their desire to carry this newfound confidence into their daily lives is evident, with a significant number 81 per cent aspiring to be more like their vacation selves even when they return home. COOL CATIONERS As global temperatures continue to rise; travellers are seeking cooler destinations to escape the heat. For 74 per cent, climate change is now a pivotal factor influencing their vacation plans, pushing them towards cooler destinations. 76 per cent of Indian travellers are determined to use their holidays to cool down in places far from the scorching sun. A notable 83 per cent of travellers agree that proximity WHETHER YOU seek the thrill of uncharted territories, the serenity of secluded beaches or the rich tapestry of diverse traditions, travel is the ultimate pilgrimage of the soul. So, as we step into 2024, fasten your seatbelts as wanderlust awaits and promises a symphony of experiences that will linger in the heart forever. \Where in the past years, travel has been a means to escape life, Booking.com’s Travel Predictions research shows that travel is life in 2024 with 85 per cent Indian travellers revealing that they feel more alive when they are on vacation and become the best version of themselves when on vacation. To explore how travel will transport people out of autopilot and into unleashing their best life, Booking.com commissioned research among more than 27,000 travellers across 33 countries and territories including India, combining it with its insights as a leading digital travel platform to reveal seven predictions for travel in 2024.

PREDICTIONS 2024 97 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com to water instantly induces relaxation, while 38 per cent Indian travellers express keen interest in water-centric vacations. As travellers embrace these water-centric experiences, a surge in activities like floating yoga, water sound bath and snow meditation can easily be anticipated. SURRENDER SEEKERS Over 74 per cent ‘Surrender Seekers’ are ready to book surprise trips with 67 per cent opting to venture off the beaten path and 54 per cent yearning to travel alongside strangers. 66 per cent would like to have no plans set in stone prior to travelling so they can go where the wind take them, while 76 per cent embrace loose itineraries, permitting them to change course based on what feels right at the time. CULINARY EXCAVATORS Travellers are delving deep into the origins of the food on their vacations to unearth hidden culinary gems. 78 per cent intrepid explorers exhibit a heightened interest in unravelling the history and heritage behind a destination’s ‘must-eat’ delicacies. Indigenous cuisines are the focal point for a significant 86 per cent of Indian travellers, showcasing a commitment to discovering the culinary treasures of the world and acknowledging the underrepresented. REBOOT RETREATERS 59 per cent of Indian travellers have reported they’re inclined to carve out time for a matchmaking holiday, to find a spark with a new partner. 53 per cent travellers opt for heartbreak holidays, to overcome past relationships. 68 per cent are drawn to agrarian and indigenous lifestyle, seeking selfsufficiency and harmony with nature. Also, the sleep tourism trend is emerging, offering specialised retreats with cutting-edge technology to cater for the needs of 68% of Reboot Retreaters who want undisturbed sleep in 2024. A LA CARTE AFFLUENCERS In 2024, travellers will redefine luxury by utilising money-saving strategies and indulging in à la carte luxuries, driven by the cost-of-living crisis and the desire for affluence. 76 per cent of Indian travellers will want insights and tips from AI to enhance their experiences with suggested deals and offers. While 70 per cent of Indian travellers opt to choose destinations in 2024 where the cost of living is more economical than in their hometown, others are drawn to explore closer to home, searching for budget-friendly alternatives that emulate the allure of luxury (66 per cent). MINDFUL AESTHETES Comfort and excellent design are no longer just for luxury; many hotels and unique places to stay are finding creative ways to look good while addressing important environmental and social issues. 77 per cent of Indian travellers are actively looking for accommodations that have wowfactor sustainability innovation. Majority of travellers (81 per cent) want to see sustainability in practice and 81 per cent wish to bring nature indoors by having green spaces and plants in vacation accommodations. n Our 2024 travel predictions reflect the idea that travel is not a means to escape life, but instead a catalyst to live our best lives. From thrilling adventures in a new destination to feeling the pulse of a new culture and every experience in between, travel allows us to become the best version of ourselves. At Booking. com, it’s our mission to make it easier for everyone to experience the world and we believe in the power of travel to inspire, transform and enrich lives and we are committed to empowering extraordinary experiences that resonate with the heartbeat of each and every traveller in 2024 and beyond. Santosh Kumar Country Manager for India, SL, Maldives and Indonesia, Booking.com Photo courtesy: Vectomart

TRAVEL 98 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com BY BHUVANESH KHANNA INDIA STANDS out as a key contributor to the global tourism market, with Bahrain emerging as a highly sought-after destination, especially in the Meetings, Incentives, Conferences and Exhibitions (MICE) sector. Positioned as a convenient short-haul MICE option from the fifth largest economy in the world, the island nation in West Asia situated on the Persian Gulf actively cultivates its relationship with the Indian market through strategic partnerships, focussed marketing campaigns, road shows, streamlined E-visa processes, incentives BAHRAIN TOURISM WEAVES HERITAGE INTO MICE MARYAM TOORANI, DIRECTOR - MARKETING & PROMOTIONS, BAHRAIN TOURISM & EXHIBITIONS AUTHORITY, UNDERSCORES THE COUNTRY’S COMMITMENT TO PRIORITISING EFFICIENCY AND INTRODUCING TRAVELLERFRIENDLY MEASURES and showcasing of distinctive MICE offerings, including outstanding facilities and a culturally rich experience. This positioning solidifies Bahrain as an optimal choice for hosting a diverse range of events, ranging from intimate gatherings to large-scale conferences. What’s more! The country also scores ahead of others due to its connectivity, advanced infrastructure and a compelling blend of modern facilities within a culturally rich environment. “By choosing Bahrain, Indian clients can anticipate tailored

BAHRAIN 99 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com INDIAN CLIENTS CAN ANTICIPATE TAILORED EXPERIENCES & STREAMLINED EVENT PLANNING Al Fateh Grand Mosque experiences, streamlined event planning and access to state-of-theart venues like the Exhibition World Bahrain which is one-of-its-kind and one of the largest and newest in the Middle East, personalised cultural immersion opportunities, ease of travel, all contributing to a unique and unforgettable event experience,” says Maryam Toorani, Director of Marketing and Promotions, Bahrain Tourism & Exhibitions Authority. As Bahrain’s visa policies have been a key consideration for Krishna Temple

TRAVEL 100 BWHOTELIER NOVEMBER-DECEMBER 2023 www.bwhotelier.com Indian travellers, the country is actively improving visa processes for MICE attendees and exhibition visitors, aiming for efficiency and traveller-friendliness. “Enhanced air connectivity via Gulf Air, with frequent direct flights from major Indian cities like Mumbai, Delhi, Bengaluru, Chennai, Hyderabad, Calicut, Kochi and Thiruvananthapuram, as well as Air India, is in place. Indian tourists can conveniently obtain e-visas or on-arrival visas,” shares Toorani, adding that Bahrain is further enhancing the travel experience through the provision of the meet and assist service by Hala Bahrain. “This service is designed to facilitate a smooth and hassle-free journey from arrival to departure. The service covers a range of amenities, including assistance with airport formalities, support with luggage handling, access to the lounge, chauffeur service to any destination in Bahrain and many more. This proactive approach aims to ease access for Indian travellers attending events and exhibitions in Bahrain, ensuring a convenient and comfortable journey through Bahrain International Airport,” she informs. Bahrain is strategically positioning itself to attract Indian MICE clients by targetting a comprehensive array of key industry sectors with the focus spanning across diverse domains including pharmaceuticals, finance and banking, IT and technology, manufacturing and others that align with India’s strengths and interests. “To facilitate this engagement, the country aims to curate and host specialised events, conferences and exhibitions tailored to these sectors. The strategies in place involve implementing customised marketing campaigns, fostering collaborations with Indian industry associations and providing tailored support and facilities that cater to the unique needs of each specific sector. By aligning Bahrain’s offerings with the interests of Indian MICE clients, the goal is to ensure the success of these initiatives and enhance participation from India in a targetted and mutually beneficial manner,” she says. As Bahrain has a rich cultural heritage, the country’s tourism sector aims to infuse its rich cultural heritage into MICE and exhibition events for Indian clients by offering curated experiences that showcase the country’s unique cultural aspects. “This includes arranging cultural tours to historical sites, guided visits to museums, traditional art and craft displays and organising cultural evenings or events featuring local music, dance and cuisine. These efforts aim to provide a well-rounded and authentic glimpse of Bahrain’s heritage, enhancing the overall experience for Indian attendees while adding an enriching cultural dimension to their MICE and exhibition events,” informs Toorani. To cater to the growing number of Indian MICE clients, Bahrain is actively enhancing its infrastructure and facilities. A noteworthy development is the Exhibition World Bahrain, the largest of its kind in the region, spanning 95,000 sq m. The destination has invested significantly in infrastructure, including the expansion of Bahrain International Airport and the construction of new hotels. “Emphasising sustainable development and promoting cultural Bahrain Fort Muharraq Souq Jaradah Island Block 338, dedicated to restaurants catering to different tastes