BUSINESS PLAN HOT HOT CORN

KOLEJ PROFESIONAL MARA BANDAR MELAKA
PROGRAMME

DIPLOMA IN ISLAMIC BANKING AND FINANCE (DBF)

COURSE
ISLAMIC ENTREPRENEURSHIP (ETR 1063)

BUSINESS PLAN

HOT HOT CORN

PREPARED FOR:

MADAM NOORBAITEE RAZUEKA BINTI AHMAD ISHAK

PREPARED BY:

NAME ID NUMBER

NUR BATRISYIA BINTI MOHD BMF20-07-050
ARRAHMAN BMF20-07-064
BMF20-07-005
EMYLIA FARANIZA BINTI MOHD BMF20-07-001
KABUL

MUHAMMAD IRFANUDDIN BIN
MOHAMAD AZMAN

MUHAMMAD HAZIQ BIN MOHD
HAIKAL

DATE OF SUBMISSION: 22nd October 2021

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BUSINESS PLAN

HOT HOT CORN
“Something You Have Never Been Taste Before”

SESSION 2/2021
GENERAL MANAGER
NUR BATRISYIA BINTI MOHD ARRAHMAN
Level 3A, Taman Tun Dr Ismail, 60000
Kuala Lumpur, Federal Territory of

Kuala Lumpur.
Tel: 03-5516 9988
Fax: 03-7729 8237
www.hothotcorn.com

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HOT HOT CORN

Level 3A, Taman Tun Dr Ismail,
60000 Kuala Lumpur,
Federal Territory of Kuala Lumpur

Majlis Amanah Rakyat,
21, Jalan Raja Laut,
50100 Kuala Lumpur,
Federal Territory of Kuala Lumpur.

Dear Mr / Mrs / Ms,

I, Nur Batrisyia Binti Mohd Arrahman from Hot Hot Corn humbly requesting a grant of business
funding from Majlis Amanah Rakyat under Skim Pembiayaan Perniagaan Mudah Jaya on behalf
of the Hot Hot Corn teams. We are new Small Medium Enterprises (SME) that want to start-
up our popcorn business. We serve children, teenagers and adults with our premium
ingredients and various of unique flavours of our popcorn.

Our businesses were inadequate amount of capital to run the business. As for now, the amount
of capital that our company have is around RM46,076 only. Hence, I would like to apply loan
from MARA for the amount of RM250,000. With your help, we will be able to build up our
business successfully.

Our business plan is attached along with the letter. Please take a look the attached business
plan that outlines my financial projection. If you have any inquiries regarding the statement,
I can be reached at 011-1794 7163 or at [email protected]. I am gladly to assist
you to deliver any additional documents.

Thank you for your time and consideration.

Sincerely,
Batrisyia
Nur Batrisyia Binti Mohd Arrahman
Financial Executive of HOT HOT CORN

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TABLE OF CONTENTS

Contents

Introduction ................................................................................................................. 9
Name of the company ................................................................................................... 9
Nature of business ........................................................................................................ 9
Industry profile ............................................................................................................. 9
Location of the business ...............................................................................................10
Date of commencement................................................................................................10
Factors in selecting the proposed venture ......................................................................10
Future prospects of the business ...................................................................................11
Purpose of preparing the business plan..........................................................................11
Company background...................................................................................................12
Background of partners ...........................................................................................13-16
Partnership agreement .................................................................................................17
Name of the business...................................................................................................17
Form of business .........................................................................................................17
Location of the business ...............................................................................................17
Equity contribution .......................................................................................................17
Existing assets .............................................................................................................17
Financial matters .........................................................................................................17
Management and position.............................................................................................18
Deaths and dissolvent ..................................................................................................18
Labour right ................................................................................................................18
Other matters ..............................................................................................................18
Signatures of shareholders............................................................................................19
Background of proposed project....................................................................................20
Physical location ..........................................................................................................20
Price of premise...........................................................................................................20
Distance from the source of raw materials .....................................................................20
Availability of manpower...............................................................................................20
Transportation facilities ................................................................................................20
Distance from customers ..............................................................................................21
Basic amenities ............................................................................................................21
Administration plan ......................................................................................................22

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Organization’s mission, vision and objective ...................................................................23
Organizational chart .....................................................................................................24
Schedule task and responsibilities.............................................................................25-27
Remuneration plan.......................................................................................................28
List of office equipment and supplies .............................................................................29
List of stationery .....................................................................................................29-30
Administrative expenditure ...........................................................................................31
Marketing plan.............................................................................................................32
Description of product .............................................................................................33-34
Target market..............................................................................................................35
Market size..................................................................................................................36
List of competitors ..................................................................................................37-38
Market share ...............................................................................................................39
Forecasted demand.................................................................................................40-46
Sales forecast .........................................................................................................47-48
Marketing strategy ..................................................................................................49-51
Justification of market expenditure ................................................................................52
Marketing expenditure..................................................................................................53
Operational plan ..........................................................................................................54
Operational objectives ..................................................................................................55
Manpower planning......................................................................................................55
Remuneration plan.......................................................................................................56
Operation process ........................................................................................................57
Process flow chart........................................................................................................58
Worker’s schedule........................................................................................................59
Production schedule .....................................................................................................60
Material requirement planning..................................................................................60-63
Capacity planning.........................................................................................................64
Sales production ..........................................................................................................65
Machine and equipment...........................................................................................66-70
Material for packaging .............................................................................................70-71
Location of operation ...................................................................................................72
Operational layout plan ...........................................................................................73-74
Operation cost and cost per unit....................................................................................75
Operational expenditure ...............................................................................................76
Financial plan ..............................................................................................................77

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Project implementation cost schedule ............................................................................78
Schedule of financial sources ........................................................................................79
Table of budgets.....................................................................................................80-82
Fixed asset depreciation table ..................................................................................83-86
Loan amortization schedule...........................................................................................87
Pro-forma cash flow statements ...............................................................................88-89
Pro-forma Income Statement ...................................................................................90-91
Pro-forma Balance Sheet ..............................................................................................92
Financial ratio analysis & graph ................................................................................93-98
Conclusion...................................................................................................................99
Appendices......................................................................................................... 100-129

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EXECUTIVE SUMMARY

Hot Hot Corn is a company that produces popcorn with a variety of unique flavours. This
company is located in Kuala Lumpur. Usually, people can found and get popcorn at cinemas
center only but now they can get popcorn that has many flavours from us easily on our
shopping platforms. Hence, our company decided to produce popcorns for all the people who
love to eat popcorn caramel, popcorn salted egg, and popcorn chocolate. In addition, we came
out of this idea because when we are now often tending to watch movies at home on Netflix,
it must be a great idea to eat popcorn while watch the movies.

Moreover, selling popcorn was an exciting way of learning how to communicate value to
others. Not all business owner understands this, but to sell popcorn well, we need to know
our customer. Selling popcorn is a way for us to gain this sort of experience without the risk
that typically comes with starting a business. We had seen prior to the pandemic that as
people were spending more time in front of all of these devices, they were also consuming
more snack foods. Those types of what we call leisure activities when you’re scrolling through
your phone and browsing on the internet or watching a movie, if we’re doing more of those
things, we’re also eating more snacks while we were doing it. From this research, we take
decisions to produce popcorn products.

Hot Hot Corn will be operated in 5 days a week which is from Monday to Friday for 9 hours.
Our General Manager and Financial Executive is Nur Batrisyia Binti Mohd Arrahman, the
Marketing Executive Muhammad is Irfanuddin Bin Mohamad Azman, Operational Executive is
Muhammad Haziq Bin Mohd Haikal, and last but not least our Administrative Executive is
Emylia Faraniza Binti Mohd Kabul. Hot Hot Corn also have 4 workers for helping us to operate
our business sufficiently. Plus, we have a good business plan that will guide us through each
stage of starting and managing our business.

Our business plan is divided into four section which is administration plan, marketing plan,
operational plan and lastly is financial plan. There are several key areas that need to be
addressed in an administrative plan for business, especially if the plan is being used to acquire
some type of assistance for the business, such as funding. The first things an administrative
plan needs to cover are the intricacies of the company. An administrative plan is also a vital
component to a company’s level of success.

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Next, in the section of marketing plan, is an operational document that outlines an advertising
strategy that an organization will implement to generate leads and reach its target market. A
marketing plan details the outreach and PR campaigns to be undertaken over a period,
including how the company will measure the effect of these initiatives. Basically, our marketing
plan includes a description of Hot Hot Corn business’s target market and customer needs.
Furthermore, in operational plan is a detailed plan that offers a clear-cut picture of how a
department, section, or a team will work to realize the goals of its organization. It maps out
the daily tasks in an organized manner to remove any misunderstandings. The operational
plan is restricted to one part of a company. Last but not least, in the financial plan, is simply
an overview of our current business financials and projections for growth. Think of any
documents that represent our current monetary situation as a snapshot of the health of our
business and the projections being our future expectations.

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INTRODUCTION

Name of Company
Hot Hot Corn. We choose this name to describe our popcorn that are freshen up in microwave
and make customers can feel the aroma and scent of freshly made popcorn. Plus, the word
‘Hot’ is mention two times for describe that we are operate as a partnership business.

Nature of Business
Hot Hot Corn is a partnership company that producing and selling highly premium popcorn
located at Kuala Lumpur and we supply our product to our selected segment in the market.

Industry Profile
Hot Hot Corn is a company that involve in food and beverage industry because we produce
and sell food of snacks such popcorn. We realized that we are passionate about foods, so it
can open doors to a wealth of future opportunities. Whether we shoot for the stars within the
industry or simply draw on the valuable skills acquired to excel elsewhere, F&B is a smart
choice for the career-savvy. Plus, during this pandemic, the demands for foods and beverages
are getting high. SCGM Bhd managing director Datuk Seri Lee Hock Chai observes that the
group saw a higher number of orders from its core F&B clientele during the MCO period. “We
currently have backlog orders of up to one month. We have seen a double-digit increase in
orders for certain F&B products, such as the bento series lunch box, during the MCO period.
The increase in demand is in line with the takeaway trend and higher preference for ready-
to-eat meals” He said. This is supported by GLOBE NEWSHIRE website that stated the global
food and beverages market is expected to grow from $5943.8 billion in 2019 to $6111.1 billion
in 2020 at a compound annual growth rate (CAGR) of 2.9%. The market is then expected to
recover and grow at a CAGR of 7% from 2021 and reach $7527.5 billion in 2023. From this
article, we decided to grab the chance to produce snack foods that is popcorns. People might
think our popcorn is just an ordinary popcorn but we are producing popcorn that is something
they’ve never taste before.

Furthermore, The Global Popcorn Market was valued at $9,060 million in 2016 and is projected
to reach $15,098 million by 2023, registering a CAGR of 7.6% from 2017 to 2023. The busy
and hectic lifestyle has motivated individuals to adopt convenient solutions, such as instant
and ready-to-eat convenient food over traditional meals. In addition, growth in awareness

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related to health among individuals have changed their eating habits drastically, enforcing
them to have healthy food. Popcorn is the most popular snack and is instant, convenient, and
healthy, as well. It is prepared by heating the corn kernels in a kettle, pot, or stove-top by
adding vegetable oil or butter. Popcorn is one of the oldest and popular snack consumed
across the globe at movie theatres, fairs, carnivals, and stadiums. It requires minimal
preparation time and can be cooked easily at homes or can be consumed as ready-to-eat
snack. Popcorn is a rich and concentrated source of nutrients such as proteins, antioxidants,
fiber, vitamin B complex, and others, which makes it popular among households as a healthy
alternative for breakfast and meals. Rise in consumption of ready-to-eat popcorn at home as
well as in multiplex theatres is the key factor that drives the market growth. Other factors,
such as introduction of microwave popcorn, increased disposable income, and change in
lifestyles further fuel the market growth.

Location of Business
Hot Hot Corn located at Level 3A, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal Territory
of Kuala Lumpur. Located at the heart of ASEAN, Greater Kuala Lumpur’s strategic location
delivers immense connectivity with emerging markets in Asia, making it the perfect regional
location to grow business strategically within the region. Moreover, Kuala Lumpur and its
surrounding urban areas form the most industrialised and economically, the fastest growing
region in Malaysia. Kuala Lumpur is a centre for finance, insurance, real estate, media and
the arts of Malaysia. Kuala Lumpur is rated as an alpha world city, and is the only global city
in Malaysia.

Date of Commencement
Our company will commence operation on 1 January 2022.

Factors in Selecting the Proposed Venture
We as Hot Hot Corn teams choose this business because popcorns are the most popular
snacks and many people would love to eat popcorns especially when enjoyed their movie
time. In addition, popcorns are a snack that bring a lot of benefits such as popcorn keep
digestive system healthy. It is important to understand that popcorn is a whole grain, which
is a position for cereals, germination and bran grains. Plus, popcorn has benefits for
cholesterol. Fiber functions in a more beneficial way within the body. Whole grains contain
fiber that can reduce excess cholesterol from the blood vessels and walls of the arteries,
thereby reducing your overall cholesterol levels. This reduces the risk of dangerous

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cardiovascular conditions such as atherosclerosis, heart attack, and stroke. This also reduces
stress on the cardiac system. We always want the best for our customers. We ensure that our
customer may achieve happiness and healthiness in our food products. We believe that our
main target customer are the children and teenagers. So we must create and produce snacks
food that can be safe for them to eat.

Future Prospects of the Business
Future prospects for our company are maintaining good revenue shows year-over-year growth
and fixed expenses such as labour costs are relatively stable or declining. Also analyse our
company’s debt and access to capital. In other words, we want to be a company with good
revenue growth, less debt and greater access to capital to survive an economic downturn.
Furthermore, we target for our business to go global. We want to build relationships with our
customer from all over the world by promoting and making our popcorn products be accepted
in the whole Malaysia and International market.

Purpose of Preparing Business Plan
One of the purposes of a business plan is to help us to determine exactly how much capital
we need and what we will use it for. This process is essential for raising capital for our business
and for effectively employing the capital. It will also enable us to plan ahead, particularly if
we need to raise additional funding in the future. For instance, we want to obtain and get
loan from Majlis Amanah Rakyat (MARA) under Skim Pembiayaan Perniagaan Mudah Jaya.
Other than that, business plan is good to reduce risk. Entrepreneurship is a risky business,
but that risk becomes significantly more manageable once tested against a well-crafted
business plan. Drawing up revenue and expense projections, devising logistics and operational
plans, and understanding the market and competitive landscape can all help reduce the risk
factor from an inherently precarious way to make a living. Having a business plan allows us
to leave less up to chance, make better decisions, and enjoy the clearest possible view of the
future of our company.

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COMPANY BACKGROUND

Name of business HOT HOT CORN
Business address Level 3A, Taman Tun Dr Ismail, 60000 Kuala
Lumpur, Federal Territory of Kuala Lumpur
Telephone Number 03-5516 9988
Fax number 03-7729 8237
E-mail address www.hothotcorn.com
Form of business Partnership
Main activity Produce and supply popcorn
Date of commencement 1st January 2022
Date of registration 31st July 2021
Registration number 002168296-M
Initial (own) capital RM46,076.00
Name of bank Maybank
Bank account number 555187212824

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BACKGROUND OF PARTNERS
Particular of Partners

Name : Nur Batrisyia Binti Mohd Arrahman

Identity Card Number : 950614-10-1024

Permanent Address :

No.17, Jalan 5B/KU5 Taman Aman Perdana, 41050 Klang, Selangor, Darul Ehsan.

Correspondence Address :

Batu 1, Simpang Tiga, Jeram, 45800 Kuala Selangor, Selangor, Darul Ehsan.

Website Address : www.hothotcorn.com

Email Address : [email protected]

Telephone Number : 011-1794 7163

Date of Birth : 14h June 1995

Age : 26 Years old

Marital status : Married

Academic Qualification :

Diploma in Islamic Banking & Finance, MARA Professional College, Bandar Melaka

Bachelor of Finance, Universiti Malaya

Course Attended :

Kursus Asas Keusahawanan (KAK) – Online 2019

Structured Training Programme (Majlis Amanah Rakyat)

Management Executive Education 2018

Skills :

People Management, Influencing, Business Strategy And Planning, Leadership, and Financial

Modelling Skills

Experience : 3 years as a financial consultant at Sime Darby

Berhad

Current Occupation : General Manager and Financial Executive

Capital Contribution : RM11,519.00

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Name : Emylia Faraniza Binti Mohd Kabul

Identity Card Number : 990829-12-5020

Permanent Address :

Kg Lentigi, Jalan Kota Kinabalu, 89150, Kota Belud, Sabah.

Correspondence Address :

Apartment Baiduri, Jalan Persiaran Institut, seksyen 7, 40000, Shah Alam, Selangor, Darul

Ehsan.

Website Address : www.hothotcorn.com

Email Address : [email protected]

Telephone Number : 018-952 4298

Date of Birth : 29th August 1999

Age : 22 Years old

Marital status : Single

Academic Qualification :

Diploma in Islamic Banking & Finance, MARA Professional College, Bandar Melaka

Bachelor of Business Management, UITM Shah Alam

Course Attended :

Project Management Basics Programme

Office Management – Online 2017

Malaysian Institute of Management Training Programme – 2018

Skills :

Team management, Bookkeeping, Research skills, Flexibility,

Negotiation skills, Time Management, Strategic Planning, and

Verbal & Written Communication

Experience : 2 years as a Human Resources at Photolicious Berhad

Current Occupation : Administrative Executive

Capital Contribution : RM11,519.00

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Name : Muhammad Haziq Bin Mohd Haikal

Identity Card Number : 940314-14-0611

Permanent Address :

No 20 Jalan 2/9B Bandar Baru Selayang, 68100 Batu Cave Selangor, Darul Ehsan.

Correspondence Address :

Lot 3 Jalan Royal Chulan Ares 1 , Taman Astana Royal, 50000 Kuala Lumpur, WP Kuala

Lumpur.

Website Address : www.hothotcorn.com

Email Address : [email protected]

Telephone Number : 017-330 7181

Date of Birth : 14th March 1994

Age : 27 Years old

Marital status : Single

Academic Qualification :

Diploma in Islamic Banking & Finance, MARA Professional College, Bandar Melaka

Bachelor of Internatoinal Business Studies, UniKL

ACCA Professional- Sunway University

Course Attended :

Business marketing Online Programme – Online 2019

Insurance Takaful Prudential leader Programme

Managemaent and International marketing Muslim

Skills :

Marketing, Advisor, Economic Strategy skill,

Influencers and leadership and Business Ideas

Experience : 4 years as an Auditor in LHDN

Current Occupation : Manager Operational

Capital Contribution : RM11,519.00

15

Name : Muhammad Irfanuddin bin Mohamad Azman

Identity Card Number : 970721-08-0935

Permanent Address :

No 15, Jalan Padang Lalang 42000 Klang, Selangor, Darul Ehsan.

Correspondence Address :

No 27, Taman Cempaka 40662 Petaling Jaya, Selangor, Darul Ehsan.

Website Address : www.hothotcorn.com

Email Address : [email protected]

Telephone Number : 012-421 9952

Date of Birth : 21th July 1997

Age : 24 Years old

Marital status : Married

Academic Qualification :

Diploma in Islamic Banking & Finance, MARA Professional College, Bandar Melaka

Bachelor of Business Accounting, Universiti Kebangsaan Malaysia

Course Attended :

Kursus Asas Keusahawanan (KAK) – Online 2019

Marketing Executive Education 2017

Skills :

Influencing, Sales Strategy and Plaining, Problem Solving,

Multitasker and Quick Learner.

Experience : 2 years as a sales manager at Felda Palm Industries

Current Occupation : Sales and Marketing Executive

Capital Contribution : RM11,519.00

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PARTNERSHIP AGREEMENT
The attached agreement is made and signed by all four partners stated below. This agreement
is witnessed by a solicitor and defendant that have been appointed for this purpose so it is a
valid contact. Below are the details of the agreement.

Name of the Business
Hot Hot Corn.

Form of Business
Partnership.

Location of the Business
Level 3A, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal Territory of Kuala Lumpur.

Equity Contribution
The capital of our businesses is RM46,076 and the equity contributions are as follows:

NUR BATRISYIA BINTI MOHD ARRAHMAN RM11,519
EMYLIA FARANIZA BINTI MOHD KABUL RM11,519
MUHAMMAD HAZIQ BIN MOHD HAIKAL RM11,519
MUHAMMAD IRFANUDDIN BIN MOHAMAD AZMAN RM11,519
RM46,076

Existing Assets
All of Hot Hot Corn assets are newly bought when starting the business.

Financial Matters
The profit and surely the loss of the company is distributed among the shareholders according
to the percentage of their capital equity. If one of the shareholders is declared as bankrupt or
has many bad debts or has been proven cheating, all the others shareholders have the right
to remove the guilty of the
shareholders. If a shareholder does not want to continue his or her joining in the company,
his or her capital will be given back after the profit and loss of the company has been taken

17

into consideration. The financial manager will keep all the accounts and all the shareholders
are allowed to view the accounts of company.

Management and Position

NUR BATRISYIA BINTI MOHD ARRAHMAN General Manager & Financial Executive

EMYLIA FARANIZA BINTI MOHD KABUL Administrative Executive

MUHAMMAD IRFANUDDIN BIN MOHAMAD Sales & Marketing Executive

AZMAN

MUHAMMAD HAZIQ BIN MOHD HAIKAL Operational Executive

Death and Dissolvent
Dissolvent depends on the agreement of all the four shareholders in matters concerning death
or loss of sanity. However, the shareholder should get the profit or capital until the shareholder
quits.

Labor Rights
All shareholders should acknowledge the rights of staff according to the law as they need to
have the valid contract agreement.

Other Matters
Dismissed notice should be given by any of the shareholder who wishes to quit from the
business within 30 days from dismissed date and agreed by other shareholders. The
contribution by the shareholder can be claimed whether the company gain profit or loss
depending on the ration of the contribution being
made. The dismissal will be enforced within 24 hours of notice and surely will not more than
that.

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Signatures of Shareholders Batrisyia
NUR BATRISYIA BINTI MOHD ARRAHMAN Faraniza

EMYLIA FARANIZA BINTI MOHD KABUL Irfan
Haziq
MUHAMMAD IRFANUDDIN BIN MOHAMAD
AZMAN
MUHAMMAD HAZIQ BIN MOHD HAIKAL

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BACKGROUND OF PROPOSED PROJECT
Hot Hot Corn has chosen Level 3A, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal
Territory of Kuala Lumpur as the location for the business. The following section will explain
the details of the chosen location.

Physical Location
Our factory will be operating at Level 3A, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal
Territory of Kuala Lumpur. We choose to operate in this area is because most of our suppliers’
stores are within this place. Hence, we decided to choose this area as it will save cost and
time for us to get our supply for raw materials. Moreover, there also have many facilities
nearby such as banks, public transportation and others.

Price of Premise
We rent the premise for RM1,000 per month.

Distance from the Source of Raw Materials
For raw material, our supplier will directly deliver the raw material such as corn kernel, egg,
oil syrup, and others to our factory. It takes around 8km only for the supplier to arrive at our
factory.

Availability of Manpower
Hot Hot Corn has four manpower that will help us in production of the popcorns. They will
work on weekdays from Monday to Friday.

Transportation Facilities
Transportation in Kuala Lumpur is diverse and efficient, offering an extensive network of
buses, light rail commuter trains, and metered taxis that charter visitors within the city center
and beyond. Public transportation in Kuala Lumpur consists of buses, LRT (Light Rail Transit),
monorail, airport express rail link, and commuter rail.

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Distance from Customer
As for now, we are planning to sell our product through online platforms only such as Shopee,
Facebook, and Instagram. So, our customer may come from many places in Malaysia. If our
business has potential to be successful in the future, we would not hesitate to open our first
store.
Basic Amenities (electrical, water and telephone facilities)
Basic amenities such as electrical from TNB, water from INDAHWATER and Telco line from
Digi Malaysia for the use of calling are easy to get around Kuala Lumpur area. There are also
police station nearby which is Balai Polis Taman Tun Dr Ismail that can protect the area from
any crimes. While for any fire and rescue we can depend on JBPM and also JPAM that can
help whenever there are any fire or incidents happen require firefighters to come and help.
There also have bank facilities, so it will be easy for us to use the bank services such as
Maybank.

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ADMINISTRATION
PLAN

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HOT HOT CORN
MISSION
Our mission is to provides variety of popcorn flavours while maintaining high-quality products
at an affordable price, with friendly, prompt, and courteous service.
VISION
Our vision is to become strong in our e-commerce business and growing our business by open
our store in local and international market.
OBJECTIVES

 Become a the most popular popcorn product in world market.
 Produce and provide popcorn product that guaranteed to satisfy customer taste.
 Creating a sweetness of love in popcorn.
 Get the best feedback from the customer that can be used for our marketing strategies.
 Always make innovations for our popcorn packaging product.

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ORGANIZATIONAL CHART

A clear organizational chart belongs to every employee on boarding process. An organizational
chart helps new hires get to know fellow employees. They learn who owns which areas, who
the senior staff members are, and the types of departments that exist within the organization.

ADMINISTRATIVE GENERAL MANAGER OPERATIONAL
EXECUTIVE (CUM) & FINANCIAL EXECUTIVE

Emylia Faraniza Binti Mohd EXECUTIVE Muhammad Haziq Bin
Kabul Nur Batrisyia Binti Mohd Mohd Haikal

Arrahman

SALES AND
MARKETING
EXECUTIVE
Muhammad Irfanuddin Bin
Mohamad Azman

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POSITION/TASK RESPONSIBILITIES
General Manager
 Overseeing daily business operations.
Administrative Executive
 Developing and implementing growth
Sales and Marketing Executive
strategies.

 Training low-level managers and

staff.

 Creating and managing budgets.

 Improving revenue.

 Hiring employees.

 Evaluating performance and

productivity.

 Analyzing accounting and financial

data.

 Researching and identifying growth

opportunities.

 Generating reports and giving

presentations.

 To provide support to the
Foundation’s SMT providing PA
administrative assistance in all areas
of her/his work.

 Provide administrative support to
teams as may be required.

 Provide support and cover to other
administrators during busier periods
or absence as agreed with by line
manager.

 Undertake any other duties within the
context of the role as may be
determined by your line manager

 Conducting market research to
identify selling possibilities and
evaluate customer needs.

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 Actively seeking out new sales

opportunities through cold calling,

networking and social media.

 Setting up meetings with potential

clients and listening to their wishes

and concerns.

Operational Executive  Communicating with upper
Financial Executive
management to develop strategic

operations goals.

 Developing strategic long-range plans

to achieve strategic objectives.

 Creating and managing the

organization’s fiscal operating and

capital budget and expenses.

 Monitoring operational performance

of both internal and external service

providers.

 Monitoring facility condition and

environmental performance and

recommending or approving funding

levels and spending plans.

 Providing a workplace setting that is

conducive to productive work.

 Monitoring occupant satisfaction.

 Monitoring construction and

renovation projects.

 Monitoring performance metrics.

 Receiving and responding to

approvals and notifications.

 Monitoring financial performance

metrics and compliance.

 Establishing financial strategic goals,

objectives, and performance criteria.

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 Receiving and responding to
approvals and notifications.

 Controlling the business’s funds.
 Manages the business’s working

capital
 Accessing the TRIRIGA® application

infrequently.

27

REMUNERATION PLAN

A strategic remuneration plan enables us to bring a remuneration system to a company that
ensures the efficiency of the company, retaining talent and promoting the quality of its human
resources. This encourages confidence in the workers and their feelings towards their job
position.

POSITION NO. OF REMUNERATION EPF SOCSO TOTAL
EMPLOYEE PER MONTH CONTRIBUTION (2%) (RM)
General (RM) (RM)
Manager & 1 3,200 (13%) (RM) 3,680
Financial 416 64
Executive
Administrative 1 2,200 286 44 2,530
Executive 1 2,200 286 44 2,530
Sales &
Marketing 1 2,200 286 44 2,530
Executive
Operational 4 9,800 1,274 196 11,270
Executive
TOTAL

28

LIST OF OFFICE EQUIPMENT

NO. TYPE OF EQUIPMENT QUANTITY PRICE/UNIT TOTAL COST
(RM)
(RM)
3,799
1. Personal Laptop (Acer Swift 5) 1 3,799
599
2. Smartphone (Redmi 9T) 1 599 400
236
3. Office Desk 4 100 280
4. Desk Chair 4 59 579
5. Printer with Scanner (HP680) 1 280 300
6. Air Conditioner 1 579 55
7. Network Router 1 300 100
8. Fire Extinguisher 1 55
9. Adequate Lighting 4 100 5
10. Trash Can 1 5 6,353

TOTAL

JUSTIFICATION OF STATIONERY
i. Start-up

NO. ELEMENT QUANTITY PRICE/UNIT TOTAL COST
(RM)
1. Pens (RM)
2. Pencils 12
3. Erasers 15 units 0.80 3
4. Pencil Sharpeners 2
5. Paper clips 6 units 0.50 1
5
6. A4 Paper 4 units 0.50
7. Staplers
8. Punchers 2 units 0.50
9. Scissors
50 units 0.10
10. Calculators
1 ream 10 10
2 units 6 12
2 units 5 10
3 units 3 9

2 units 25 50

29

11. Ruler 4 units 0.50 2
12. Ring File 5 units 2.80 14
13. Whiteboard 1 unit 20 20
14. Marker Pens 4 units 12
TOTAL 3 162

ii. Per year

NO. ELEMENT QUANTITY PRICE/UNIT TOTAL COST PER

1. A4 Paper (RM) YEAR (RM)
2. Cartridge Black & Colour
3. Stapler Bullet 1 box 100 100
4. Whiteboard Duster 5 set 59 295
5. Marker Pens 4 boxes 1
6. Erasers 4
7. Pencils
3 units 2 6

6 units 3 18
2 units 0.50 1
4 units 0.50 2
TOTAL 426

30

ADMINISTRATIVE EXPENDITURE

Administrative Expenditure of Hot Hot Corn Enterprise

Fixed Assets / Capital Expenditure RM RM
Office Equipment and Supplies 6,353
Deposit 3,000
1,800 7,500
- Rental Deposit (RM1,000 x 3months) 2,700 13,853
- Water Deposit (RM600 x 3months)
- Electrical Deposit (RM900 x 3months) 1,000 12,270
9,800
Working Capital / Monthly Expenditure 1,274 1,709
Rental 196 13,979
Salaries
EPF 900 1,178
SOCSO 600 300
Utilities 70 29,310
59
- Electrical Bill 80
- Water Bill
- Internet (Unifi) 90
- Water Purifier Instalment (CUCKOO) 300
- Telephone Bill 200
588
Other Expenditure
Company Registration and License
DBKL Business License
Halal Certificate (JAKIM)
Stationery

Pre-Operation Expenditure
Takaful Plan (mySME BizPartner)
TOTAL

31

MARKETING
PLAN

32

DESCRIPTION OF PRODUCTS
The product we are trying to market, in and of itself, is quite unique. The fact that flavoured
popcorn is a one-of-a-kind item on the market. According to our market survey, almost 90
percent of potential customers are interested in flavoured popcorns, and about 56 percent of
customers’ desire to enjoy the flavoured popcorns. People are aware that popcorn is a healthy
and tasty snack. 88 percent of our potential customers stated that they are aware of the
product's flavour and that they buy popcorn because of it. According to this research that we
made, we produced popcorn product that come up with variety of unique flavours which are
caramel, salted egg and chocolate.
The caramel popcorn with a thin, crispy and coating of caramel on every piece is the
customer's top choice. Our caramel popcorn can stay crispy for a week because its make
without corn syrup. We use premium ingredients of coffee caramel sauce. This is a perfect
sauce for those who love caramel but crave a dash of coffee in snacks. It is the perfect topping
over our popcorn. That’s why caramel popcorn is the perfect snack for those who used to love
sweets taste but at the same time are coffee lovers.
Hot Hot Corn salted egg popcorn is unlike anything popcorn you have tried before! Our whole
grain and fluffy popcorn are coated with the undeniable creamy and sweet salted egg yolk as
salted egg yolks snack is slowly gaining popularity among the food lovers. It's made from
100% non-GMO whole grain corn. That’s why salted egg popcorn is highly requested by
people because it just bring an amazing taste.
The chocolate popcorn combines sweet and salty flavors together in one lightly chocolate
popcorn. With simple ingredients we can turn plain popcorn into a crisp and crunchy chocolate
candy. Crispy popcorn, with rich milk chocolate decadence smothering and coating every
kernel. It is perfect for a birthday party, get together, holiday or even just a tasty snack at
home.

33

Product Features
34

TARGET MARKET

Our company target market is focusing more on children and teenagers based on range from
7 years old to 30 years old. From our survey, we confirmed that this group of people tend to
eat popcorns more than the elders as popcorns can be healthy snack for teens. Another factors
that convinced us that our big target market are children and teenagers is because of the
factor of price. Mostly, popcorns are sold with an affordable price that suitable for teens to
buy. Thus, we ensure that we put the lower price for them but still we guaranteed the quality
of our product. This is because we want our product can be accepted and achieve our target
to be main people favourite snack all over Malaysia. Moreover, we aim the kids and children
because our popcorns consist of variety flavours of caramel, salted egg, and chocolate that
are now trend and highly demand by the teenagers.

For our market segmentation, we are reaching this types of group which are kids and
teenagers through online shopping platforms as they are more familiar with Shopee,
Facebook, and Instagram. This is because in the new era, people prefer to shop online at
online platform and this has become a habit among Malaysians in this modern age. We take
the initiative to provide convenience to customers to get our products efficiently.

Shopee become the most preferred shopping apps and biggest success factors for a seller is
one of the reasons we use this platform for our market segmentation. This
online shopping platform also enables online consumer to shop anytime and anywhere. It
provides customers with an easy, secure and fast online shopping experience through strong
payment and logistical support.

Instagram, which has over 700 million monthly users, provides businesses with a huge
potential audience. When it comes to Instagram, hashtags are the most effective approach to
get our content seen by the right people. Just make sure to use hashtags that our target
audience is looking for. We can also prepare to invest some time and money and build
customized advertising to reach even more potential customers.

Last but not least, Facebook can bring benefit to our business by Facebook advertising. Like
most ads on other social media platforms, Facebook ads help. From acquiring potential
customers to building better brand awareness, Facebook ads help as our customers spend
most their time on Facebook. Thus, it can increase our customer attribution.

35

MARKET SIZE

DETAILS SHOPEE FACEBOOK INSTAGRAM TOTAL

Population 80 30 70

Percentage of 50% 20% 30%
Potential
Customer

Total 40 6 21

Potential

Customer

Market Size 65 packs x 4 15 packs x 5 40 packs x 3 RM334,250
per Month times x RM25 x times x RM25 X times x RM25 x

40 6 21

= RM260,000 = RM11,250 = RM63,000

Market Size RM3,120,000 RM135,000 RM756,000 RM4,011,000
per Year

36

ANALYSIS OF COMPETITORS

Before we start our business, we should identify about competitors. Based on our research,
there are several competitors of our popcorn product. The motive of competitor analysis is to
analyse the competitors’ strength and weaknesses, compare it with our own strategies, and
identify the opportunities and threats.

COMPETITORS STRENGTHS WEAKNESSES

Popkon Gila  A lot of stockiest and agent  Produce one size
 Have halal certificate packaging only
 Affordable price
 Have a good marketing  Just have one platform

strategy

Garret Popcorn  Have halal certificate  Lack of quality packaging
 No preservation  Expensive price
 Various of platforms  One type of flavour only

37

S.W.O.T ANALYSIS OF HOT HOT CORN
38

MARKET SHARE

BEFORE ENTRANCE ADJUSTED MARKET AFTER ENTRANCE

Competitors Percentage Amount Percentage Percentage Amount
(RM) (RM)
of of loss of
(Rounded (rounded
Market off) Market Market off )

Share 392,000 Share Share 106,751

Popkon Gila 40% 29.107% 10.893%

Garret 60% 588,000 5% 55% 539,000
Popcorn -
Hot Hot - - 34.107% 334,250
100%
Corn 980,000 34.11% 100% 980,000
TOTAL (RM)

39

FORECASTED DEMAND

Demand forecasting helps in fulfilling objectives. Our organization estimates the current
demand for its products and services in the market and move forward to achieve the set goals.

Month Forecasted Demand for Three Consecutive Years Remarks
January
(packs) No major
event
1st year 2nd year 3rd year

20% 40%

Popcorn Popcorn Popcorn

Shopee Shopee Shopee
65 packs x 4 = 2,496 packs = 3,494 packs
times x 8
= 2,080 packs

Facebook Facebook Facebook
15 packs x 5 = 540 packs = 756 packs
times x 6
= 450 packs

February Instagram Instagram Instagram Chinese
40 packs x 3 = 864 packs = 1,210 packs New Year
times x 6
= 720 packs TOTAL: 3,900 TOTAL: 5,460
TOTAL: 3,250 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 3,120 packs = 4,368 packs
times x 10
= 2,600 packs

Facebook Facebook Facebook
= 630 packs = 882 packs

40

15 packs x 5 Instagram Instagram
times x 7 = 1,152 packs = 1,613 packs
= 525 packs

Instagram
40 packs x 3
times x 8
= 960 packs

March TOTAL: 4,085 TOTAL: 4,902 TOTAL: 6,863 No major
April packs packs packs event
Popcorn Popcorn Popcorn
Ramadhan
Shopee Shopee Shopee
65 packs x 4 = 1,872 packs = 2,621 packs
times x 6
= 1,560 packs

Facebook Facebook Facebook
15 packs x 5 = 450 packs = 630 packs
times x 5
= 375 packs

Instagram Instagram Instagram
40 packs x 3 = 720 packs = 1,008 packs
times x 5
= 600 packs TOTAL: 3,042 TOTAL: 4,259
TOTAL: 2,535 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 3,744 packs = 5,242 packs
times x 12

41

= 3,120 packs

Facebook Facebook Facebook
15 packs x 5 = 720 packs = 1,008 packs
times x 8
= 600 packs

May Instagram Instagram Instagram AidilFitri
June 40 packs x 3 = 1,152 packs = 1,613 packs
times x 8
= 960 packs TOTAL: 5,616 TOTAL: 7,863
TOTAL: 4,680 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 4,680 packs = 6,552 packs
times x 15
= 3,900 packs

Facebook Facebook Facebook
15 packs x 5 = 900 packs = 1,260 packs
times x 10
= 750 packs

Instagram Instagram Instagram
40 packs x 3 = 1,440 packs = 2,016 packs
times x 10
= 1,200 packs TOTAL: 7,020 TOTAL: 9,828
TOTAL: 5,850 packs packs
packs Popcorn Popcorn
Popcorn

42

Shopee Shopee Shopee No major
65 packs x 4 = 4,056 packs = 5,678 packs event
times x 13
= 3,380 packs

Facebook Facebook Facebook
15 packs x 5 = 810 packs = 1,134 packs
times x 9
= 675 packs

July Instagram Instagram Instagram AidilAdha
40 packs x 3 = 1,296 packs = 1,814 packs
times x 9
= 1,080 packs TOTAL: 6,162 TOTAL: 8,626
TOTAL: 5,135 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 5,304 packs = 7,426 packs
times x 17
= 4,420 packs

Facebook Facebook Facebook
15 packs x 5 = 1,080 packs = 1,512 packs
times x 12
= 900 packs

Instagram Instagram Instagram
40 packs x 3 = 2,016 packs = 2,822 packs
times x 14
= 1,680 packs TOTAL: 8,400 TOTAL: 11,760
TOTAL: 7,000 packs packs
packs

43

August Popcorn Popcorn Popcorn Independent
Day

Shopee Shopee Shopee
65 packs x 4 = 6,240 packs = 8,736 packs
times x 20
= 5,200 packs

Facebook Facebook Facebook
15 packs x 5 = 1,350 packs = 1,890 packs
times x 15
= 1,125 packs

Instagram Instagram Instagram
40 packs x 3 = 2,448 packs = 3,427 packs
times x 17
September = 2,040 packs TOTAL: 10,038 TOTAL: 14,053 Malaysia
TOTAL: 8,365 packs packs Day
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 6,864 packs = 9,610 packs
times x 22
= 5,720 packs

Facebook Facebook Facebook
15 packs x 5 = 1,620 packs = 2,268 packs
times x 18
= 1,350 packs

44

Instagram Instagram Instagram
40 packs x 3 = 2,880 packs = 4,032 packs
times x 20
October = 2,400 packs TOTAL: 11,364 TOTAL: 15,910 Maulidur Rasul
TOTAL: 9,470 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 7,488 packs = 10,483 packs
times x 24
= 6,240 packs

Facebook Facebook Facebook
15 packs x 5 = 1,800 packs = 2,520 packs
times x 20
= 1,500 packs

November Instagram Instagram Instagram No major event
40 packs x 3 = 3,024 packs = 4,234 packs
times x 21
= 2,520 packs TOTAL: 12,312 TOTAL: 17,237
TOTAL: 10,260 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 6,552 packs = 9,173 packs
times x 21
= 5,460 packs

Facebook Facebook Facebook

45

15 packs x 5 = 1,440 packs = 2,016 packs
times x 16
= 1,200 packs

Instagram Instagram Instagram
40 packs x 3 = 2,592 packs = 3,629 packs
times x 18
December = 2,160 packs TOTAL: 10,584 TOTAL: 14,818 Christmas
TOTAL: 8,820 packs packs
packs Popcorn Popcorn
Popcorn

Shopee Shopee Shopee
65 packs x 4 = 8,736 packs = 12,230 packs
times x 28
= 7,280 packs

Facebook Facebook Facebook
15 packs x 5 = 2,250 packs = 3,150 packs
times x 25
= 1,875 packs

TOTAL Instagram Instagram Instagram
(PACKS) 40 packs x 3 = 3,744 packs = 5,242 packs
TOTAL (RM) times x 26
= 3,120 packs TOTAL: 14,730 TOTAL: 20,622
TOTAL: 12,275 packs packs
packs
98,070 137,298
81,725

2,043,125 2,451,750 3,432,450

46

SALES FORECAST

The main objective of sales forecasting is to paint an accurate picture of expected sales. Sales
teams aim to either hit their expected target or exceed it. When the sales forecast is accurate,
operations go smoothly and leaders are pleased with the follow-through on the plan.

Months Sales Forecast for Three Consecutive Years Remarks
January
February (RM) No major
March event
1st year 2nd year 3rd year
April Chinese New
May 20% 40% Year
June
Shopee 52,000 No major
event
Facebook 11,250
Ramadhan
Instagram 18,000
Hari Raya
Total 81,250 97,500 136,500 AidilFitri

Shopee 65,000 No major
event
Facebook 13,125

Instagram 24,000

TOTAL 102,125 122,550 171,570

Shopee 39,000

Facebook 9,375

Instagram 15,000

TOTAL 63,375 76,050 106,470

Shopee 78,000

Facebook 15,000

Instagram 24,000

TOTAL 117,000 140,400 196,560

Shopee 97,500

Facebook 18,750

Instagram 30,000

TOTAL 146,250 175,500 245,700

Shopee 84,500

Facebook 16,875

Instagram 27,000

TOTAL 128,375 154,050 215,670

47

July Shopee 110,500 Hari Raya
Facebook 22,500 AidilAdha
Instagram 42,000
TOTAL 175,000 210,000 294,000

August Shopee 130,000 Independent
28,125 Day
Facebook 51,000
209,125
Instagram 143,000
33,750
TOTAL 60,000 250,950 351,330
236,750
September Shopee 156,000 284,100 Malaysia Day
37,500
Facebook 63,000 307,800
256,500
Instagram 136,500 264,600
30,000
TOTAL 54,000 368,250 397,740
220,500 98,070
October Shopee 182,000 2,451,750 Maulidur
46,875 Rasul
Facebook 78,000
306,875
Instagram 81,725
2,043,125
TOTAL 430,920

November Shopee No major
event
Facebook

Instagram

TOTAL 370,440

December Shopee Christmas

Facebook

Instagram

TOTAL 515,550
137,298
TOTAL (PACKS) 3,432,450

TOTAL (RM)

48

MARKETING STRATEGIES
Coupons, specials, contests, social media… we’ve tried it all. When our popcorn business is
just starting out or looking to grow, it is vital to find new marketing strategies that will help
us attract and retain customers. Thus, we’ve developed the best marketing strategies that
designed to help spark our next winning marketing promotion on Hot Hot Corn business.

First and foremost, we provide profitable package deals that customers love. For customers,
they might be pondering to choose over what flavours of popcorn to choose. We give them
an option where they can try multiple flavours in one conveniently priced package. Sampler
packages allow us to sell multiple flavours together. The size of the sampler bags is typically
smaller. It keeps costs down for us, plus provides an incentive for the customer to return to
buy a larger size of their favourites. We create a sampler package of salted egg flavours or
one that’s taste sweet of chocolate. We can even give the option for customers to build their
own. These are also great to give as a gift.

Moreover, we guaranteed sales every month. Recurring sales are essential in our business. As
a popcorn shop, this can mean having a Popcorn Club where members subscribe for the year
and are sent a special flavour of the month. We get to build customer loyalty and our
customers receive a tasty treat. Much like a subscription service, we have the option to bill
annually or monthly. Make the price attractive enough to encourage shoppers to purchase
them as gifts as well. Plus, we noticed that we will have the opportunity to market to these
members throughout the year with other exclusive incentives.

Other than that, we collaborate our business with another business. We find complementary
businesses that match together with popcorn. For example, we make collaboration with F&N
that popular with their soft drinks. Just pair up popcorn flavours with a selection of the
beverages. We make combo packages that includes popcorn and F&N soft drinks which is the
perfect combination for customers that tend to eat popcorns while enjoy their movie time.

49

CRITERIA DESCRIPTION

Branding We choose “HOT HOT CORN” as our brand and we are
proudly to use it for our company’s name. The word
“HOT” can easily make customer cravings for popcorns
as people are more enjoy to eat popcorn that just out
from oven. Our biggest goal is to make our brand be
the first online shop popcorn brand in the world.

Quality To be high-quality, popcorn must be free of microbial
contamination and insect and rodent damage. In the
PRODUCT aspect of quality, we did our very best to ensure that
STRATEGY every popcorn pop crisp with a given density and
tenderness. In addition, it has a rich and unique corn
flavours with a mild nuttiness that will remind
customer of peanuts. Our popcorn is very tasty and
most reviewers say it beats out any other popcorn on
the market.

Labelling We offer private label kernel packaging in poly pillow
style bags for all of our different conventional and
organic varieties. We currently offer conventional poly
as well as sustainably-sourced poly with post-
consumer recycled material. Not just that, we label all
the packaging with our stickers of HOT HOT CORN
brand that has our contact number and online
platforms.

50