Plant & Equipment | November - December 2023, Issue 261

November - December 2023 ISSUE 261 www.PlantAndEquipment.com EVERYTHING UNDER ONE BRAND P34 Bobcat discusses its MEA performance and the benefits of bringing former Doosan equipment lines under one brand. TRACKED EXCAVATORS P38 CRUSHERS P52 ALSO MERLO’S LONG TERM VISION FOR GROWTH IN AFRICA HITACHI’S ZX-7G EXCAVATOR - SAFE AND EFFICIENT Will be available in early 2024. Africa is the future. P22 P48

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6 Contents 34 30 48 22 26 38 66 52 22 HITACHI’S ZX-7G EXCAVATOR - SAFE AND EFFICIENT Hitachi Construction Machinery (HCM) will launch its ZX-7G excavator series in early 2024 in the Middle East. A successor to the ZX-5G series, the ZX-7G comes with a selection of new features that will help it to outshine its predecessors. 26 TRANSFORMING THE SAUDI PRE-OWNED TRUCK MARKET The expansion of JuffaliTrucks’ reach is a top priority as it makes substantial progress in the Saudi used truck industry. 30 QUANTRON AND PETROMIN TO SUPPLY 50 BATTERY-ELECTRIC TRUCKS IN SAUDI ARABIA In the initial phase, the QUANTRON QARGO 4 EV light trucks will support the fleet decarbonisation efforts of strategic customers like PepsiCo and Red Sea Global. 34 EVERYTHING UNDER ONE BRAND Gaby Rhayem speaks to James Morgan about Bobcat’s recent performance in the MEA region and the benefits of bringing former Doosan equipment lines under a single brand. 48 MERLO’S LONG TERM VISION FOR GROWTH IN AFRICA Established officially in 1964, Merlo Group today has a global presence with 800 dealers around the world. Ninety percent of Merlo’s machines are exported through its network. 66 IVECO DAILY WINS ‘LIGHT TRUCK OF THE YEAR’ The IVECO Daily continues its winning streak in 2023 with another award win. November - December 2023 ISSUE 261 www.PlantAndEquipment.com 38 TRACK TO THE FUTURE DEVELON’s Jung Hwa Kim and Volvo’s Ilkay Fidan speak to Plant & Equipment about current trends and future opportunities within the Middle East’s tracked excavator segment. 52 CRUSHING THE COMPETITION Keestrack, Astec Industries and Propel Industries discuss evolving demand for crushing equipment in African markets. MARKET OVERVIEW

The BAUER Maschinen Group is the leading supplier of specialist foundation engineering equipment worldwide. BAUER Maschinen GmbH • BAUER-Strasse 1 • 86529 Schrobenhausen, Germany bma.bauer.de December 4 – 7, 2023 Dubai World Trade Centre Visit us at Sheikh Saeed Hall 3, Booth SS3 C61 (German Pavilion). You can also fi nd us at Booth OS 141 (Outdoor Area).

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MIDDLE EAST NEWS 10 NFT Group has purchased two landmark Potain tower cranes and immediately shipped both to a high-profile tourist destination under construction in Saudi Arabia as part of the vast NEOM development. One of the cranes is an MCT 1105, the largest topless tower crane from Potain, and the other is one of the previous largest models, an MCT 1005. Long-time Potain partner NFT Group boasts one of the world’s most extensive tower crane fleets, including several of the giant MD 1100 – a forerunner to the MCT 1105. The cranes are scheduled to work onsite for nine months on Sindalah, a luxury Red Sea Island resort, and part of Saudi Arabia’s NEOM project. Using large capacity tower cranes was the only option for the jobsite, owing to limited space and the fact there are no accessible routes for mobile or crawler cranes on the 840,000m2 island. The timeframe is tight for construction too, so a precast design is being used to speed up the build time. This means the cranes have to place concrete modules of up to 20-30t. Both have been configured with 50m jibs for the project, although they can accommodate up to 80m. The MCT 1005 is working with a 43.1m height under hook, while the MCT 1105 has a 63.1m height under hook. Maximum possible freestanding height for both is 69.7m. Both cranes can also lift a maximum of 50t, however, the MCT 1005 will lift 8t at its 80m jib radius, while the MCT 1105 can lift an impressive 11t at the same radius. When working with a 50m jib, as on the Sindalah project, the MCT 1005 will lift 21.5t at the jib end, and the MCT 1105 will lift 22.8t.. LARGE CAPACITY TOWER CRANES RANGE-TOPPING POTAIN CRANES DEBUT ON PRESTIGIOUS SAUDI ARABIA RESORT PROJECT The Public Investment Fund (PIF) and Saudi Electricity Company (SEC) announced the launch of the Electric Vehicle Infrastructure Company. PIF will own a 75% stake in the Company, while SEC will hold the remaining 25% stake. The Company aims to deliver best-in-class electric vehicle (EV) fast-charging infrastructure across Saudi Arabia, further unlocking the local automotive ecosystem and accelerating the adoption of EVs. It plans to establish presence in more than 1,000 locations, installing over 5,000 fast chargers by 2030 in cities across Saudi Arabia and on the roads that connect them, in line with applicable regulations and standards. The Company aims to enhance Saudi Arabia’s automotive ecosystem, through collaboration with EV companies, by supplying the necessary charging stations to meet future demand. It also aims to promote private sector participation in the development of its network of charging stations and support the localization of R&D and manufacturing of technologically advanced materials, ultimately building domestic expertise and resilience. The launch of the Electric Vehicle Infrastructure Company is in line with PIF’s strategy to expand Saudi Arabia’s automotive capabilities to promote the country’s competitiveness on the world stage, and ultimately position it as a global leader. It will aim to further Saudi Arabia’s economic diversification efforts, driving non-oil GDP growth and creating new jobs.. FAST-CHARGING INFRASTRUCTURE SAUDI ARABIA’S PIF AND SEC TO LAUNCH ELECTRIC VEHICLE INFRASTRUCTURE COMPANY

MIDDLE EAST NEWS www.PlantAndEquipment.com 11 General Trading & Equipment CJSC (GTE) will be importing KEESTRACK mobile crushing and screening equipment into Saudi Arabia in order to increase market share in the Middle East. GTE was founded in 1976 and has its headquarters in Damman. The company currently has 9 branches with their own sales and aftersales support, 5 service centers with workshops, and three divisions: construction equipment, cleaning & industrial equipment, and building systems. Construction, agricultural, infrastructure, mining, warehousing, facility management, utilities, industrial plants, and oil and gas are all areas in which the corporation operates. “The mission of GTE is to have strong relationships with its customers by providing best-in-class solutions, products and service and support,” said Mohamed Shams Elramly, General Manager at GTE. “This is why GTE is happy to add Keestrack state-of-the-art crushing and screening equipment to our product portfolio.” “For Keestrack equipment, the focus in Saudi Arabia will be on quarrying and mining, but also to some extend on potential recycling business,” said Giovanni Bartoli, Area Sales Manager at Keestrack. “One of the reasons GTE wanted to become a KEESTRACK dealer is the ability to deliver fully electric powered mobile crushing and screening equipment.” Keestrack, the global specialist for mobile crushing and screening equipment in the mining & quarrying, recycling and the aggregates industry, started introducing electric drives already in 2012 by the e-drive; electric plug-in with onboard diesel/gen-set, in case there is no electric plug-in available. The e-driven machines evolved to equipment with a dropoff engine/gen-set unit which could be placed next to the equipment, in less dusty and vibrant circumstances, or on the frame of the machine.. HD Hyundai Infracore has won large scale orders from customers in Saudi Arabia and Brazil and will be supplying a total of 131 DEVELON excavators and wheel loaders to meet these orders. Thirty 53t excavators and fifty large wheel loaders will be supplied to two Saudi Arabian construction companies which will be used for the NEOM project. With the NEOM city project in progress, demand for large construction equipment has been increasing. To meet this demand, HD Hyundai Infracore has been implementing individual strategies such as active sales activities through its Dubai office and new dealership openings near NEOM city with additional service personnel, to ensure these latest deals were secured. Including recent orders, HD Hyundai Infracore has recorded a total of 846 units for ‘Excavator, Wheel Loader, and ADT’ sales in Saudi Arabia which is a 51.6% increase compared to the 558 units sold YoY. A representative of HD Hyundai Infracore commented: “We continue to be successful in winning orders for DEVELON products from large global construction companies. We will use this as an opportunity to expand our market share for large equipment in other similar markets around the world.”. DISTRIBUTION INCREASE MARKET SHARE KEESTRACK SELECTS GTE AS DEALER FOR SAUDI ARABIA HD HYUNDAI INFRACORE WINS LARGE-SCALE DEVELON ORDERS IN SAUDI ARABIA

MIDDLE EAST NEWS 12 AFC Energy, a leading provider of hydrogen energy solutions, signed an exclusive distribution agreement with Saudi Arabia’s The Machinery Group LLC, trading as TAMGO, to market and sell AFC Energy’s zero emission hydrogen fuelled H-Power Generators into the significant Saudi Arabian industrial and off-grid power markets, and a further 16 surrounding countries. TAMGO is an approved vendor to many of Saudi Arabia’s mega and large-scale infrastructure and mining projects including NEOM, Red Sea Global and Qiddiya with customers including Aramco and Altaaqa Alternative Solutions, one of Saudi Arabia’s leading power rental businesses. Under the Agreement, TAMGO will market and sell or lease to end-customers AFC Energy’s zero emission hydrogen fueled H-Power Generators in the industrial and off-grid power markets in the Kingdom of Saudi Arabia and a further 16 countries in the MENA and surrounding region including, amongst others, the United Arab Emirates, Qatar, Oman, Kuwait and Kazakhstan. This region’s rental power market is already worth more than $1.6bn and is projected to increase to $3.2bn by the end of 2030. AFC Energy’s technology provides clean electricity for on and off grid power applications and will aid the decarbonisation of society’s growing electrification needs. TAMGO will have exclusive rights in the region to AFC Energy’s S Series (air-cooled) and S+ Series (liquid-cooled) fuel cell generators currently ranging from 10kW to 200kW. TAMGO will provide local customer support with on the ground maintenance and servicing of H-Power Generators along with engineering, design, commissioning and logistics support direct to customers. TAMGO is a Zahid Group company that was established in 1991 as part of the Group’s long-standing commitment to support the Kingdom of Saudi Arabia’s infrastructural development.. OFF-GRID POWER MARKETS AFC ENERGY AND TAMGO SIGN EXCLUSIVE DISTRIBUTION AGREEMENT Motorcity announced the successful delivery of new HINO trucks to Al Fateh Group in Bahrain. The new order includes the HINO 300 series refrigerated truck, which aims to boost Al Fateh Group’s logistic capability for transporting frozen and fresh food stuffs and the HINO 916 Car Carrier truck to facilitate transportation of both passenger and commercial vehicles in addition to the breakdown recovery assistance across the region. Al-Fateh Group is considered as one of the leading firms in the logistics, transportation, shipping and customs clearance sector in the region since its inception in 1946. A subsidiary of the Toyota Group, Hino Motors Ltd has established a global presence through its wide range of trucks, buses, and industrial engines manufactured in Japan. Hino uses the Toyota Production System to achieve continuing gains in productivity and quality throughout their operations, ensuring that it provides customers with quality products at competitive pricing.. LOGISTICS MOTORCITY DELIVERS HINO TRUCKS TO AL FATEH GROUP IN BAHRAIN

MIDDLE EAST NEWS www.PlantAndEquipment.com 13 Aramex, a leading global provider of comprehensive logistics and transportation solutions, has announced the introduction of fully electric vehicles (EVs) to its last mile delivery fleet in the UAE, as a part of its long-term strategic commitment to sustainability and lowering its operational carbon footprint. In particular, the initiative is part of Aramex's broader plans, which include its ambition to achieve carbon neutrality by 2030 and to become net-zero by 2050. The deployment of these EVs marks the first phase of the company's strategy to expand its clean mobility fleet in the UAE. Going forward, Aramex aims to engage with leading global companies in the EV space to form partnerships in order to support its ambitious fleet electrification plans across its global network until 2030. In 2017, Aramex successfully introduced ten fully electric vehicles to its fleet in Amman, Jordan, and has since progressively tested introducing EVs in other regional markets, such as the Kingdom of Saudi Arabia. The deployment of the EVs in Dubai comes after Aramex completed rigorous trials for a wide range of electric delivery vehicles. During the trials, the Company tested the effectiveness of EVs and ensured that the necessary infrastructure was in place to support timely & reliable operations. EV trials were conducted during different times of the day and the year to take weather factors into consideration and ensure the delivery efficiency.. LAST MILE DELIVERY FLEET ARAMEX EXPANDS ITS CLEAN MOBILITY FLEET WITH INTRODUCTION OF EVs IN THE UAE The Public Investment Fund (PIF) and Hyundai Motor Company (Hyundai) have announced the signing of a joint venture agreement to establish a highly automated vehicle manufacturing plant in Saudi Arabia. Saudi’s PIF will hold a 70% stake in the new joint venture with Hyundai holding the remaining 30%. Hyundai will also act as a strategic technology partner to support the development of the new manufacturing plant, by providing technical and commercial assistance. The total investment for the project is estimated to exceed $500 million. The joint venture announced at the Saudi-Korean Business Forum, aims to manufacture 50,000 vehicles per year, including both internal combustion engine (ICE) and electric vehicles (EV). The plant groundbreaking is planned for 2024, and production is expected to begin in 2026. The new manufacturing plant will create thousands of jobs and allow for knowledge and expertise transfer. The localization of Hyundai’s vehicles will accelerate the development of Saudi Arabia’s automotive and mobility ecosystem and attract further investments to the sector and the wider economy. As the third largest automaker worldwide in terms of sales volume, Hyundai Motor Group brings invaluable technical capabilities and expertise to design, develop, and operate the vehicle manufacturing plant.. PARTNERSHIP PIF AND HYUNDAI MOTOR TO ESTABLISH MANUFACTURING PLANT IN SAUDI ARABIA

MIDDLE EAST NEWS 14 Volvo Construction Equipment (Volvo CE) has witnessed a remarkable shift over the past few years in the approach to connectivity and digitalisation within the construction and quarrying industries in the Middle East. To cater to this growing demand and support customers in the Middle East, Volvo CE has taken the significant step of including the hardware for Volvo Co-Pilot with Haul Assist as standard on new articulated haulers, initially in Saudi Arabia and the UAE. This means that every new articulated hauler in these markets will come equipped with the 10-inch Android colour Volvo Co-Pilot touchscreen, along with all the necessary pressure and position sensors to provide real-time operational data to the cab display and the cloud. These components will be installed in the factory, ensuring seamless integration and functionality. With this inclusion of hardware, customers in Saudi Arabia and the UAE who wish to leverage the benefits of Haul Assist need only to request the local authorised Volvo CE dealer, AlFuttaim Auto & Machinery Company LLC (FAMCO), to activate the software subscription. This activation can be carried out at any point, allowing customers the flexibility to adopt Haul Assist when they are ready.. SIGNIFICANT STEP VOLVO HAUL ASSIST NOW STANDARD IN MIDDLE EAST Mai Dubai, the UAE’s leading bottled water company, has taken a pioneering step towards sustainability by becoming the region’s first beverage company to officially incorporate an Electric Vehicle (EV) truck into its delivery fleet. Admiral Mobility, in collaboration with Farizon Commercial Group, officially handed over the EV truck to Mai Dubai at a ceremony held at its factory. This significant accomplishment is in line with Mai Dubai’s goal of lowering carbon emissions and the UAE’s commitment to sustainable development, especially as the country prepares to host the prestigious COP28 conference in November 2023. As part of its continued commitment to sustainability, Mai Dubai will support the conference by delivering drinking water in glass bottles using the recently launched electric truck. Mai Dubai’s latest initiative also supports the transportation sector’s efforts in reducing global CO2 emissions, which is approximately 23 percent of man-made emissions. Furthermore, the recently launched Global EV Market project initiated by the Ministry of Energy and Infrastructure in UAE aims to support the objectives of the UAE Net Zero by 2050 Strategic Initiative, promote circular economy, and reduce the carbon footprint of the mobility sector. UAE-based Admiral Mobility, a subsidiary of the Admiral Global Group, officially joined forces with Farizon New Energy Commercial Vehicle Group in 2022, solidifying their commitment to bringing 5000 electric vehicles to the Middle East over the next three years. The fully electric 8T Cargo Truck and an Admiral Energy 47KW Charger with 20% extended battery life was provided with full driver training, servicing, maintenance, and insurance.. SUSTAINABILITY MAI DUBAI INTRODUCES ELECTRIC TRUCK TO DELIVERY FLEET

MIDDLE EAST NEWS www.PlantAndEquipment.com 15 BULLSTERN ATTACHMENT A NAME THAT STANDS FOR QUALITY STAND NO. SS3 H61 VISIT US AT 4 - 7 DECEMBER 2023 DUBAI WORLD TRADE CENTRE BULLSTERN is the brand of excavator attachments designed and manufactured by S&C. Its popularity against the competition is mainly due to its better build quality and features, better serviceability and ease of operation as well as better productivity and uptime. The units are exported globally. The company works with reliable and long-term partner creating a dealer network that covers and serves more than 30 countries. www.bullstern.com MG Motor has announced the appointment of Jiad Modern Motors, a Mohamed Yousuf Naghi Company, as the brand’s new and official distributor in Saudi Arabia. Effective immediately, the appointment is in line with the British-born brand’s regional retail network expansion strategy, as it seeks to make its range of highly popular cars accessible to as many customers as possible. This new partnership comes ahead of the brand’s upcoming centenary, and as the brand is already established as a leading player in Saudi Arabia and across the Middle East. More customers than ever before purchased MG’s stylish, wellequipped, high-tech, high value cars in 2022, helping the brand to break into the GCC’s top six of car manufacturers for the first time in 2022. Jiad Modern Motors will launch showrooms in Jeddah, Riyadh and Dammam soon, with further facilities planned by the end of 2023 totalling six facilities. Car buyers in Saudi Arabia will have access to the full range of best-selling models available in the Middle East, including MG RX5, MG ONE and MG GT, along with exciting additions from the brand’s electric vehicle line-up. All of which are backed up with a best-in-region manufacturer warranty of six years or 200,000km, or eight years/200,000km for the battery packs on electric models, providing ultimate peace of mind.. EXPANSION STRATEGY MG MOTOR ANNOUNCES JIAD MODERN MOTORS AS ITS DISTRIBUTOR PARTNER IN SAUDI ARABIA

MIDDLE EAST NEWS 16 Leading construction machinery manufacturer XCMG Machinery has officially launched its Saudi Arabia subsidiary company in Riyadh, to anchor the establishment of a more comprehensive sales and service network locally and further boost the integration into Saudi Arabia’s development. The Saudi subsidiary offers a range of services including aftersales support, spare parts warehousing, buyback options, and maintenance and repair services to local customers. Saleh Ali Khabti, Deputy Minister for Investment Transaction, Ministry of Investment, Kingdom of Saudi Arabia, noted at the opening ceremony that since the establishment of diplomatic relations between China and Saudi Arabia in the last century, China-Saudi Arabia relations have advanced steadily with fruitful cooperation across various fields, in particular, with the launch of ‘Vision 2030,’ Saudi Arabia has accelerated its socio-economic reforms with new policies and initiatives coming into effect and the society becoming more open up, the business environment is improving continually and diversified economic programs are being implemented steadily. “In recent years, Chinese enterprises like XCMG have actively participated in the economic development and construction of Saudi Arabia and Middle East countries, and XCMG has also become a bridge and link to deepen the friendship between the two people,” said Saleh Ali Khabti. Lu Chuan, President of XCMG, noted that XCMG has evolved from trade export to cultivating localized operations to carry out an international development roadmap integrating product export, overseas factories, cross-border mergers and acquisitions, and global R&D collaboration. “XCMG is firmly committed to internationalization, the main strategy of the group, and upholding the industrial transformation and upgrading to achieve high-end, intelligent, green, service-oriented, and international development, continuing to strengthen our marketing and sales network and comprehensively elevate our services to create greater values for our customers in Saudi Arabia and other countries in the Middle East and North Africa regions,” said Lu. With the opening of the Saudi Arabia subsidiary, XCMG will further expand its regional operation layout and promote the green, low-carbon transformation of product development to take full advantage of the integrated industrial chain, joining hands with local partners to achieve win-win development, while taking part in opening new chapter of China-Saudi Arabia cooperation.. INTERNATIONALIZATION XCMG MACHINERY OFFICIALLY LAUNCHES ITS SAUDI ARABIA SUBSIDIARY COMPANY Access equipment industry expert, Andy McPhail, has been appointed by Sinoboom as Managing Director for the MENA region, in the latest stage of the company’s ongoing strategy to strengthen its global operations with detailed local knowledge. McPhail brings with him extensive experience in the access-equipment sales and rental sectors in Qatar and Dubai. Commenting on Andy’s appointment, Sinoboom Overseas Sales and Marketing Director Dawei He said: “We are delighted to welcome another experienced manager to our rapidly expanding overseas team, Andy has the perfect background for this new position.” “This new appointment is part of our commitment to rapidly increasing our presence in the Middle East, customers will quickly notice additional services and support being made available,” added Tim Whiteman, Global Branding Director at SinoBoom.. EXPANDING OVERSEAS TEAM SINOBOOM APPOINTS MANAGING DIRECTOR FOR MENA REGION

MIDDLE EAST NEWS www.PlantAndEquipment.com 17

MIDDLE EAST NEWS 18 NEOM and DSV announce a $10bn exclusive logistics joint venture to support the development of the ambitious projects taking shape in NEOM, Saudi Arabia. The partnership will focus on providing logistics services for NEOM in the coming years. Under the agreement, the joint venture will provide end-toend supply chain management, development and investments in transport and logistics assets and infrastructure as well as transport and delivery of goods and materials within NEOM. NEOM will hold 51% of the joint venture with DSV holding the remaining 49%. NEOM envisions unparalleled demand for construction logistics through to December 31, 2031, with sustained growth in non-construction logistics thereafter. In addition to its impact on the logistics landscape, the venture is expected to boost the Saudi economy, through infrastructure development and creating more than 20,000 job opportunities. NEOM and DSV are committed to driving innovation and will allocate a portion of the JV’s revenues to foster the development of groundbreaking technologies and commercialize new sustainable next-generation logistics solutions. The vision extends further by establishing a dedicated innovation center at NEOM.. LOGISTICS SERVICES NEOM AND DSV TO ESTABLISH $10BN LOGISTICS JOINT VENTURE Manaseer Group announced a strategic partnership with W Motors, a leading UAE developer and manufacturer of high-performance luxury sports cars, security vehicles and commercial EV’s in the Middle East. Through this partnership, Manaseer Group will become the exclusive importer for W Motors vehicles in Jordan and surrounding countries starting January 2024. Through this agreement, Manaseer Group will offer W Motors vehicles in Jordan and the region by introducing a new brand that combines technology and outstanding performance. As the first phase of this partnership, the group will offer electric vehicles including vans and pick-up trucks in the market. Currently, Manaseer Group is preparing to showcase W Motors cars at both the Group’s showroom, located in its headquarters building, and at the Al-Adiyat showroom on Airport Road. The Group also has plans to commence car assembly by the end of next year, with manufacturing operations in Jordan expected to commence by the end of 2025. Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, the fully integrated company capabilities span automotive design, research & development, through to technology and engineering, as well as consultancy and manufacturing under the Special Projects Division. Manaseer Group is considered one of the leading companies in Jordan and the region since its establishment in 1999 in sectors such as fuel, mining, construction materials, automobiles, and other vital industries.. DISTRIBUTION JORDAN’S MANASEER GROUP STRENGTHENS ITS ELECTRIC VEHICLE LINEUP IN PARTNERSHIP WITH W MOTORS

MIDDLE EAST NEWS www.PlantAndEquipment.com 19 Ejar, the Saudi Arabia distributor for JLG, has delivered 16 electric-powered models for use in the entertainment industry. NEOM Media Company has taken delivery of four units each of the EC600SJ boom lift, X26JP compact crawler, ERT4069 rough terrain scissor and E450AJ boom lift, to the customer’s locations in Sharma Village and Bajdah Desert Studios for use on two projects. “This zero-emission fleet includes the newly launched electric rough terrain scissors, which will play a significant role in helping NEOM’s vision for engineering a sustainable society,” said Mohamad Lakis, JLG head of sales for MEA & Turkey. The new models are the first aerial platforms to be acquired by NEOM Media Company and Ejar has delivered them with support including operator training and maintenance, along with service engineers, which was key to securing the deal. EJAR supplies a diverse range of new, used and rental equipment for a variety of industries, including general construction, industrial manufacturing, food and drinks, events, oil and gas, and mining. “We recognised the vital role of skilled operators and provided comprehensive support and tailored training to ensure the seamless integration of these electric-powered units into NEOM Media’s workflow,” said Khaled Kamal, the General Manager of Ejar. “Our recent collaboration with NEOM Media Company marks a significant stride towards sustainable innovation. This milestone delivery showcases our commitment to excellence and underscores our dedication to zero emissions,” added Kamal.. SUSTAINABLE INNOVATION EJAR DELIVERS 16 ZERO-EMISSION JLGS IN SAUDI ARABIA A large oil and gas shipment in the Gulf from the UAE’s Jebel Ali Port in Dubai to Iraq’s Umm Qasr Port was recently handled successfully by Zajel, a logistics company based in the United Arab Emirates, reaching a key milestone for the business. The large cargo had a volume greater than 5,000 cubic meters and weighted almost 500 tonnes. The package was delivered by Zajel’s freight forwarding division employing break bulk, specialized gear such as flat racks and open-top containers, as well as standard containers. The shipment included a variety of tools, pipelines, modules, and other essential equipment for the oil and gas industry that is essential to Iraq’s energy sector. Some of the most intricate ones topped 22 meters in length and weighed more than 80 tonnes according to Zajel. In order to provide its clients with logistical solutions for air, sea, and land transport, Zajel recently announced the establishment of a new freight forwarding department. “Embarking on this exciting journey, we are proud to unveil Zajel’s Freight Forwarding solutions. This strategic addition reflects our dedication to redefining the logistics landscape with innovation, reliability, and unmatched customer experience,” said Shaher Abu Hammor, Business Development Manager, Freight at Zajel Logistics.. KEY MILESTONE ZAJEL SHIPS HUGE OIL AND GAS CARGO FROM THE UAE TO IRAQ’S UMM QASR

MIDDLE EAST NEWS 20 Lucid Group, Inc. has officially opened the first-ever car manufacturing facility in Saudi Arabia. As Lucid’s second Advanced Manufacturing Plant (AMP-2) and first international plant, the facility will produce Lucid’s groundbreaking electric vehicles for Saudi Arabia and export to other markets. The AMP-2 facility received significant support from the Ministry of Investment of Saudi Arabia (MISA), the Saudi Industrial Development Fund (SIDF), and the Economic City at King Abdullah Economic City (KAEC) and will play a pivotal role in accelerating Saudi Arabia’s strategic goal to diversify its economy. Through the development of electric transportation, Lucid will support the Saudi Green Initiative’s imperative to ensure 30% of new car sales in the Kingdom are electric by 2030. The AMP-2 facility has begun semi knocked-down (SKD) assembly and is expected to have an annual capacity of 5,000 cars. The initial operation re-assembles Lucid Air vehicle ‘kits’ that are pre-manufactured at the company’s U.S. AMP-1 Manufacturing Facility in Casa Grande, Arizona. Lucid aims to transition AMP-2 to complete build unit (CBU) production after the middle of the decade, with an additional annual capacity of 150,000 cars. AMP-2 will be a driving force for innovation and job creation, championing home-grown Saudi talent and providing expert skill development training. Through an agreement with Human Resources Development Fund (HRDF), Lucid expects to employ hundreds of Saudi nationals in the first few years and eventually, grow the workforce into the thousands. The plant’s strategic location near Jeddah will also act as a catalyst to further grow and expand the newly established domestic supply chain, creating demand for local suppliers and fostering long-term growth.. ELECTRIC TRANSPORTATION LUCID GROUP MAKES HISTORY IN SAUDI ARABIA AS IT OPENS COUNTRY’S FIRST-EVER CAR MANUFACTURING FACILITY Hitachi Construction Machinery have signed an agreement with Tamkeen to be appointed as their authorized distributor in Jordan. The agreement marks a strategic partnership that will fortify Hitachi’s position in the Jordanian market, unlocking new opportunities and bolstering the company’s potential in the region. Manabu Arami, President of Hitachi Construction Machinery Middle East Corp. FZE, Khalil Abdu Al-Rubb, Chairman of Harmony Investment Company-Tamkeen, and Mohammed Jaber, General Manager of Tamkeen, all attended the agreement ceremony. With this strategic move, Hitachi Construction Machinery anticipates a significant boost in its market presence and influence in Jordan.. DISTRIBUTION HITACHI SELECTS TAMKEEN AS ITS DEALER IN JORDAN

MIDDLE EAST NEWS www.PlantAndEquipment.com 21 Leading UAE-based smart and green facilities management (FM) company Farnek, has signed a partnership agreement with Dubai headquartered Neutral Fuels to reduce the amount of carbon emissions generated by its transport fleet. Farnek has made a commitment to transition to Neutral Fuels’ B7 blend biodiesel which saves 6.14% of carbon emissions in comparison to using regular diesel. So, for every 100,000 litres of B7 biodiesel used there is a saving of 21,170 kilograms of CO2e. Neutral Fuels, which is the largest producer of biofuel in the Gulf region, collects waste cooking oil from local restaurants and kitchens and chemically transforms it into Fatty Acid Methyl Ester (commonly called biodiesel), a commercially viable drop-in replacement for the high carbon footprint fossil fuel normally used in diesel engines. Neutral Fuels biodiesel is a clean, green renewable fuel which immediately and significantly reduces transport carbon emissions without any engine modifications enabling organisations to reduce their contribution to climate change. Farnek will use Neutral Fuel’s B7 biofuel which fully complies with the UAE diesel standard UAE S. 477: 2021 in conjunction with its innovative FLEETEK solution, which digitalises the entire fleet management process. It identifies both fleet and driver productivity in real time, using a system-based inventory and digital schedule, which is powered by IoT sensors fitted to the vehicles and connected with Google Maps to enable tracking and navigation for route optimisation. The agreement also complements Farnek’s net-zero roadmap, which aims to reduce the company’s transportation emissions by up to 50% by 2031.. GREEN RENEWABLE FUEL FARNEK SIGNS PARTNERSHIP AGREEMENT WITH NEUTRAL FUELS UAE’s Ministry of Energy and Infrastructure (MoEI) revealed the details of the amendments to the federal law regulating the weights and dimensions of heavy vehicles on UAE roads. As per the amendments, the permissible maximum weight of heavy vehicles will be set at 65 tons from 2024. They also identify the responsibilities of heavy vehicle operators, whether they own or rent it, and control entities to ensure compliance. The provisions of the law are applicable to heavy vehicles that use the UAE’s roads, including ones that are licensed from other countries and are permitted into the UAE. However, vehicles owned by security, military, police, and civil defense authorities are exempt from the law. In coordination with the relevant federal and local authorities, 24 smart electronic gates will be installed by the end of 2024 to measure the weights and dimensions of heavy vehicles. Furthermore, MoEI will collaborate with relevant stakeholders to approve decisions specifying the maximum total and axle weight limits and charts of permissible maximum dimensions according to the vehicle classifications and the number of their axles. The federal law regulating the weights and dimensions of heavy vehicles is expected to reduce traffic fatalities rate by 50% per 100,000 people. Raising the level of road safety is a priority for the UAE, given that studies indicate that deaths by truck crashes amount to 62%. Moreover, the law will cut down the annual road maintenance cost by AED 200 million and will reduce carbon emissions by five billion kgs by 2032.. COMPLIANCE MoEI REVEALS THE FEDERAL LAW REGULATING WEIGHTS AND DIMENSIONS OF HEAVY VEHICLES

22 Hitachi Construction Machinery (HCM) will launch its ZX-7G excavator series in early 2024 in the Middle East. A successor to the ZX-5G series, the ZX-7G has features that outshine its predecessors. Quality, safety, responsiveness, productivity and operational cost are at the top of the agenda. HITACHI’S ZX-7G EXCAVATOR - SAFE AND EFFICIENT 22 MIDDLE EAST NEWS - PROFILE

www.PlantAndEquipment.com 23 MIDDLE EAST NEWS - PROFILE

24 The excavator comes with a brand new cabin design. It is ISO standard compliant to tip-over protective structures (TOPS) and roll-over protective structures (ROPS). The cabin has an aerial angle with a 270-degree birds-eyeview that comes with guidelines, it also comes with new, safer, multiple handrails. This new cabin has stronger and brighter LED lights. There is also a timer to keep the site lit up even after the engine has been switched off for a duration of up to a minute. It also has a new overhead protection guard and front guard level II with opening and closing functions. It comes with a two-way battery disconnection switch. In terms of safety, the driver is reminded of wearing his/her seat belt through an interactive display message. The dashboard has a spacious, extended, dimensional operation station with a one-touch console height adjustment feature. The seat is adjustable using a single lever synchronised movement with an adjustment of the console as well. The screen is 8-inch hi-resolution and can be customized. The engine has an Eco guidance and Eco gauge function, 15+ preset attachments, adjustable flow and pressure settings and a new operation switch station. The cabin has a reduced pilot lever control force by 15%, and an enhanced cab mount reducing vibration and noise by 27%. Reinforced glass thickness reduces cab noise by 9%. There is a bluetooth integrated radio option, too. Outside wider side steps make getting off or climbing into the cabin easier. And customers can choose to enhance their excavator by adding Hitachi’s 270-degree bird’s eye-view camera system. High efficiency engine The ZX-7G’s engine comes with a precise and electrically controlled fuel system. It has no exhaust gas recirculation (EGR). It comes with upgraded fuel lines with diamond like carbon (DLC) coated injectors and fuel pumps. Low Fuel consumption The ZX-7G has a proven reduction in the use of fuel, its multi operational / working modes enhance this function Cabin safety features on the new ZX-7G model Hitachi Construction Machinery Middle East Corporation FZE recently introduced its new generation excavator model range ZX-7G in the Middle East and East Africa. With a region-wide upswing in the construction industry in general, Hitachi is “enjoying being a healthy part of it,” says Piet van Bakergem, GM, Marketing, Hitachi Construction Machinery Middle East Corporation FZE. Being a natural progression from the previous ZX-5G model, the 7G builds on the standards set by the 5G (since 2013) of quality, robustness, and low fuel consumption. Excavators in the new Hitachi ZX-7G series include the ZX350-7G, ZX490-7G, ZX690-7G, and ZX890-7G. The ZX-7G series offers a considerable increase in operational productivity, a decrease in lifecycle costs, and an increase in safety in day-to-day operations. The upgraded hydraulic system, high efficiency engine with ECO guidance and gauge functions comes without exhaust gas recirculation and this is coupled with low fuel consumption. An increased bucket selection comes standard on the new ZX-7G. Additionally, buyers can add Hitachi’s ConSite oil monitoring sensor for an extra cost. The new ROPS-Compliant cab, decreased cab vibration, and reduced interior noise are among the benefits of the series that provide convenience and comfort. MIDDLE EAST NEWS - PROFILE

www.PlantAndEquipment.com 25 with a 16% fuel reduction for ECO Mode, 17% fuel reduction for power (PWR) Mode. There is also an additional option of Super ECO Plus Mode. Wider range bucket and attachment provided This excavator has various ranges of bucket types provided such as GP, HD, RP and for mining applications. It has an increased bucket capacity range with up to 40% for special applications. It has quick coupler options, a wide range of breaker selections, drum cutter attachments and a provision of supporting machine guidance systems for precise operations as per drawing designs. Fuel efficiency is one of the many strengths of the ZX-7G. Bakergem says: “Customers’ savings have been recorded in double digits with the use of the ZX-7G making it a very attractive investment.” The company’s regional market share relates directly to their ongoing projects in the countries in the Middle East. “It’s not always the biggest markets that are giving us the biggest revenues,” continues Bakergem. Parts and product support are the backbone of HCM. “We work with our dealers and train them perfectly to serve customers,” continues Bakergem. In terms of orders received and on time delivery, Hitachi’s dealer network prepares a forecast based on which their supply chain follows up with while simultaneously keeping a track of current available stock; this process ensures customers are being served on time and efficiently.. MIDDLE EAST NEWS - PROFILE

26 The expansion of JuffaliTrucks’ reach is a top priority as it makes substantial progress in the Saudi used truck industry. TRANSFORMING THE SAUDI PRE-OWNED TRUCK MARKET 26 MIDDLE EAST NEWS

www.PlantAndEquipment.com 27 Adivision of Juffali Commercial Vehicles, JuffaliTrucks is focused on pre-owned trucks, trailers, and applications. It started its journey in 2018 by importing pre-owned Mercedes-Benz trucks from Europe and arranging fleet exchanges for newer vehicles from its inventory. JuffaliTrucks now serves the Central, Eastern, and Western regions of Saudi Arabia and is expanding its reach to provide an even wider range of options. “At JuffaliTrucks, our mission is to continually exceed expectations, offering commercial vehicle solutions and a partnership focused on trust, innovation, and customer-centricity,” says Heiko Schulze, CEO of Juffali Commercial Vehicles. The year 2018 marked a pivotal moment for JuffaliTrucks, as it ventured into the pre-owned trucks market with the importation of used Mercedes-Benz trucks from Europe. This strategic move allowed the company to establish a solid foundation and set the stage for its subsequent growth and success. Mohammed Alwardat, the Director of JuffaliTrucks, reflects on the company’s inception, saying: “2018 marked the establishment of our pre-owned trucks company with the importation of used Mercedes-Benz trucks from Europe.” JuffaliTrucks has distinguished itself by going beyond merely offering pre-owned trucks. The company actively engages in fleet exchanges, facilitating the replacement of used trucks of all brands with brand-new Mercedes-Benz and FUSO trucks from its inventory. This approach not only rejuvenates the fleets of its customers but also emphasizes the commitment to providing state-of-the-art vehicles with cutting-edge technology and features. “Additionally, we exchange used trucks of all brands to replace customers’ fleets with brand-new Mercedes-Benz and FUSO trucks. We have unwavering faith in our group’s ability to exceed customer expectations,” says Alwardat. JuffaliTrucks solutions are not just a unique selection; they embody a 100% passion-driven commitment to delivering unparalleled excellence. The Saudi distributor firmly believes that genuine success is born from the heart, and their dedication to customer satisfaction is at the core of everything they offer. Here are the pillars of their solutions: Heiko Schulze, CEO of Juffali Commercial Vehicles. www.PlantAndEquipment.com 27 MIDDLE EAST NEWS

28 Warranty: Choosing a used truck saves money but may lead to costly repairs. A used truck warranty is a safety net, offering peace of mind and financial security. JuffaliTrucks’ warranty covers repair costs or provides a replacement vehicle for significant issues like engine, pistons, turbos, after-treatment, or transmission problems. While it requires an initial investment, a single major repair can make it cost-effective. This warranty is vital for those heavily reliant on their trucks for work. Truck Purchase: JuffaliTrucks redefines the truck buying process by assisting buyers find and purchase a suitable truck and offer fair prices when you want to sell your vehicle. Their expert team quickly evaluates your used truck to provide an offer price. Financial Services: JuffaliTrucks simplifies your path to owning one of their exceptional used trucks with various financing options and special offers. They’re dedicated to helping buyers find the financial solution that suits your unique ownership concept. Buy-Back: Wouldn’t knowing the resale value of your commercial vehicle at the point of purchase be helpful? That's what JuffaliTrucks buy-back service offers. It provides the insight needed to make an informed investment decision, ensuring your truck purchase aligns with your long-term financial goals. Trade-In: JuffaliTrucks’ trade-in option goes beyond a straightforward vehicle swap. It’s a way to maximize your investment. Buyers can easily deduct the value of your existing truck when acquiring a new one, ensuring that your transition not only meets but exceeds your value expectations. Export: For those looking to take their truck to international markets, JuffaliTrucks make it a seamless reality. Their export services handle all procedures and formalities, ensuring a smooth transition to the global stage. At JuffaliTrucks Solutions, their commitment to excellence drives everything they do. “JuffaliTrucks operates as a united team, working tirelessly to ensure the highest levels of customer satisfaction, making it seamless to serve all our clients,” Alwardat concludes. As JuffaliTrucks continues to make significant strides in the pre-owned truck market, it remains focused on expanding its reach. The company is committed to offering an even wider range of options to cater to the diverse needs of its customers. With a strong foundation built on integrity, excellence, and customer-centric values, JuffaliTrucks is poised to play a pivotal role in shaping the future of the commercial vehicle industry in Saudi Arabia. The successful partnership with Juffali Commercial cars and Daimler AG dates back to 1974, when a joint venture between Mercedes-Benz Commercial Vehicles and E.A. Juffali & Brothers established the National Automobile Industries in Jeddah to construct Mercedes-Benz commercial cars domestically in Saudi Arabia. Juffali Commercial Vehicles is the sole agent and distributor for Mercedes-Benz trucks and buses in Saudi Arabia. The company recently became a distributor for FUSO vehicles and buses.. Mohammed Alwardat, the Director of JuffaliTrucks. MIDDLE EAST NEWS

DOOSAN FORKLIFTS BECOME A PART OF THE BOBCAT FAMILY We combined the innovation and durability you expect from Bobcat equipment with decades of experience in designing reliable material handling equipment from Doosan. We‘re incorporating the built-to-last and easy-to-maintain Bobcat DNA into solutions for intralogistics and distribution facilities to boost their profi ts. Bobcat forklifts are here to empower you and your business to accomplish even more. RELIABILITY REDEFINED Bobcat is a Doosan Company. Doosan is a global leader in construction equipment, power and water solutions, engines, and engineering, proudly serving customers and communities for more than a century. Bobcat®, the Bobcat logo and the colors of the Bobcat machine are registered trademarks of Bobcat Company in the United States and various other countries. ©2023 Bobcat Company. All rights reserved.

In the initial phase, the QUANTRON QARGO 4 EV light trucks will support the fleet decarbonisation efforts of strategic customers like PepsiCo and Red Sea Global. QUANTRON AND PETROMIN TO SUPPLY 50 BATTERY-ELECTRIC TRUCKS IN SAUDI ARABIA MIDDLE EAST NEWS 30

Quantron AG, a clean tech company and specialist in sustainable passenger and freight transport, together with its partner Electromin, wholly owned by the Petromin Corporation, announced the delivery of the first 50 QUANTRON QARGO 4 EV light trucks in the Kingdom of Saudi Arabia. The vehicles have been prepared for deployment with customers like PepsiCo and Red Sea Global. This is the largest delivery of battery-electric trucks in the Kingdom of Saudi Arabia representing a significant milestone towards decarbonisation of mobility, in line with the Saudi Vision 2030 sustainability goals. “By joining forces, Electromin and QUANTRON have forged a powerful alliance that capitalizes on their unique skill sets and positions them at the forefront of the e-mobility revolution in KSA,” says Kalyana Sivagnanam, Group CEO of Petromin Corporation. Decarbonisation of mobility Saudi Vision 2030 is a clear plan to diversify Saudi Arabia’s economy and address concerns about urbanization and climate change. The Saudi government has proposed a variety of solutions aimed at reducing energy consumption per capita whilst strongly prioritizing the exploitation of renewable energy sources. “Electromin and QUANTRON’s collaboration represents a transformative step forward in the e-mobility landscape of Saudi Arabia,” says Mark Notkin, Head of Electromin and Chief Innovation Officer of Petromin Group. Moreover, the government is investing in improvements to the transportation system and the development of tourism, entertainment, and other important industries. “This is a significant step for us towards internationalisation and entry into the Middle East,” says Michael Perschke, CEO of Quantron AG. MIDDLE EAST NEWS www.PlantAndEquipment.com 31

32 Strong Partnership QUANTRON’s Saudi Arabian partner Petromin is a multinational corporation in the Kingdom of Saudi Arabia that serves as a powerful transformational force by facilitating the movement of people, goods, and services through sustainable and innovative mobility solutions. “This synergistic partnership enables the pooling of resources, knowledge, and experience, paving the way for the creation of innovative, sustainable mobility solutions that will revolutionize transportation in the Kingdom,” says Sivagnanam. Saudi Arabia’s first fleet of battery-electric vehicles with zero emissions is being piloted by Petromin as part of an ongoing collaboration. Since November 2022, there has been a successful testing phase with the first QUANTRON QARGO 4 EV in the Kingdom. “It’s merely the beginning of a journey where QUANTRON and Petromin will leverage their complementary expertise to revolutionise the mobility landscape in the Kingdom of Saudi Arabia,” says Perschke. Optimum Solution The battery-electric QUANTRON QARGO 4EV has been specially designed to make urban transport and last-mile deliveries as convenient and sustainable as possible. With ranges of more than 250km based on CATL battery with 81kWh which can be recharged in one hour, the QUANTRON QARGO 4 EV is the optimum solution for decarbonized transportation needs of metropolitan areas. Due to the wide range of mounting and assembly options, the vehicle can be used very flexibly in a wide variety of applications (e.g., dry goods, fresh food, municipal services, furniture transport and more). Among the first customers in the Kingdom of Saudi Arabia are PepsiCo and Red Sea Global, demonstrating a strong commitment towards sustainability. These customers will operate the trucks in day-to-day operations, substituting diesel trucks, thereby achieving an estimated carbon saving of 31.5 kilograms per 100 km. “With the shared commitment to zero-emission solutions, this partnership will unlock a new era of sustainable transportation, offering clients and partners an expanded range of cutting-edge products and services that will shape the future of mobility in the Kingdom and beyond,” says Norkin.. The QUANTRON QARGO 4 EV is an ideal fit for the decarbonized transportation needs of cities. MIDDLE EAST NEWS

Authorized Dealer in Saudi Arabia الوكيل املعتمد يف اململكة العربية السعودية [email protected] www.dieselmachinery.com.sa RIYADH - JEDDAH - DAMMAM Toll free: 920002395

Gaby Rhayem speaks to James Morgan about Bobcat’s recent performance in the MEA region and the benefits of bringing former Doosan equipment lines under a single brand. EVERYTHING UNDER ONE BRAND 34 MIDDLE EAST NEWS - COVER STORY

I t has certainly been an interesting few years for Bobcat. In 2021, Hyundai Heavy Industries (HHI) acquired a controlling stake in Doosan Infracore – a move that precipitated the phasing out of the South Korean brand from the heavy equipment space during 2023, to be replaced by the new brand, Develon. US-headquartered Bobcat, which remains part of Doosan Group, appears to have benefitted significantly from this series of events. The departure of its sister brand cleared the way for the manufacturer to explore larger machinery segments, and it is now poised to absorb the remaining Doosan lines of materials handling and portable power. Few industry pundits would have expected Bobcat’s portfolio to grow so large, so fast. Gaby Rhayem, Regional Director – Middle East, Africa and CIS at Bobcat, certainly seems buoyed by his employer’s trajectory. Speaking from the firm’s Dobříš campus in the Czech Republic, he tells Plant & Equipment: “Starting in January 2024, Doosan forklifts, generators and compressors will move under the Bobcat brand. Everybody is really excited about this. “Doosan was an extremely strong and well-established brand in the construction business but, following the sale of Doosan Infracore, it will no longer be used,” he continues. “Fortunately, Bobcat is also very well recognised. Our position is strong so, for us, it’s going to be an exciting time as we start to sell these new machines under the Bobcat brand.” The fact that crossover between Bobcat’s new and existing customer bases is limited represents another advantage for www.PlantAndEquipment.com 35 MIDDLE EAST NEWS - COVER STORY

36 Rhayem and his team, maximising growth potential in the MEA region. “The customer portfolio for materials handling has perhaps 20-25 percent commonality with Bobcat’s existing equipment lines,” he explains. “It is a very different business, especially in the MEA region where a lot of these machines are rented.” Rhayem is clearly relishing the prospect of delivering Bobcatbranded forklifts, generators and compressors to MEA markets, but how are the manufacturer’s existing lines performing? “2023 has been fantastic,” he says. “Although we haven’t witnessed significant growth in Africa, our activities in the Middle East have increased by 25-30 percent, which is huge. The outlook for 2024-27 is also looking promising in this region. With all the projects taking place in the UAE and Saudi Arabia, I think good times lie ahead.” The uptick in Middle East markets has been driven in no small part by gigaprojects such as NEOM, a $500 billion development now underway in Saudi Arabia’s Tabuk Province. “We are selling good numbers of machines to NEOM, including telescopic handlers, skid-steer loaders (SSLs), compact track loaders (CTLs), mini-excavators and also backhoe loaders,” says Rhayem. “We had initially anticipated a move to electrical or Tier 5 on these projects, in line with zero-emission targets, but we have not yet seen a significant shift in this direction. We expect this transition will still materialise as regulations continue to evolve and fuel quality in the Kingdom improves. It will just take a little longer than expected.” Commenting on the manufacturer’s most sought-after models in the MEA region, Rhayem says: “Bobcat’s famous S450 and S630 SSLs remain very popular, and our T590 CTLs are also in high demand. At the same time, we are moving a lot of mini-excavators and telescopic handlers in the UAE and Saudi Arabia. “The big surprise, however, is that we are seeing a major shift towards backhoe loaders in the region,” Rhayem continues. “These units have been very well received by our MEA customers. Orders for backhoe loaders are equal to – or even a little bit higher than – SSLs right now.” Gaby Rhayem, Regional Director – Middle East, Africa and CIS at Bobcat. MIDDLE EAST NEWS - COVER STORY

www.PlantAndEquipment.com 37 Turning his attention to Africa, Rhayem seems particularly optimistic about Bobcat’s prospects in Algeria. The North African nation is in the process of relaxing customs regulations that have limited the import of finished goods, including construction equipment, for several years. Thanks to this shift, international manufacturers will soon be able to resume the supply of machinery to this market. “We have identified our partner in Algeria,” says Rhayem. “It’s now just a question of getting official authorisation from the government in the form of an import licence. Once everything has been finalised, we expect our renewed activities in Algeria to represent one of the biggest milestones on the road to increasing Bobcat’s footprint in Africa.” As for Bobcat’s current focuses, Rhayem says his team will continue to ensure the manufacturer’s supply chain is equipped to deal with rising regional demand. “My priority is to continue delivering the correct machines for the correct applications,” he explains. “We will work hard to avoid any challenges in this respect because this is not the time to encounter issues with our supply chain. Business is booming so we need to ensure our factories are ready to build and ship the volume of machinery that our MEA dealers require. “We will also take steps to ensure our upcoming rebrand runs smoothly,” Rhayem concludes. “We must support our dealer network and market our new products effectively. This will take significant effort but I believe we are heading in the right direction. We understand the power of the Bobcat brand and we are determined to ensure this transition is successful.”. This month, Bobcat launched an enhanced version of its market-leading S450 M-Series SSL for the MEA region. Whereas previous iterations included a 2.2L engine, the updated model features the same 2.4L mechanical engine as its larger S510 and S530 counterparts, as well as a joystick control option for the first time in the standard-cab configuration. In September, the manufacturer introduced its brand-new B730 M-Series backhoe loader. Produced at Bobcat’s factory in Chennai, India, this model boasts a powerful hydraulic system, high breakout force and intuitive operations, enabling users to optimise productivity when trenching, levelling and loading. Given the brand’s unrivalled track record in the SSL and CTL segments, the continued popularity of the Bobcat S450 M-Series is unlikely to raise many eyebrows. However, the fact that the Bobcat B730 M-Series backhoe loader is already achieving sales parity with the manufacturer’s more established lines will certainly have come as a pleasant surprise to Rhayem and his colleagues. The right tools for the job MIDDLE EAST NEWS - COVER STORY

38 DEVELON’s Jung Hwa Kim and Volvo’s Ilkay Fidan speak to Plant & Equipment about current trends and future opportunities within the Middle East’s tracked excavator segment. TRACK TO THE FUTURE 38 MIDDLE EAST NEWS - TRACKED EXCAVATORS

www.PlantAndEquipment.com 39 Anyone familiar with the Middle East will know that tracked excavators represent an essential tool for regional construction professionals. Drive past any worksite in the Gulf and you are likely to spot brightly coloured booms and buckets performing all manner of essential applications, from grading and landscaping to ditching and trenching – and everything in between. The Middle East and Africa (MEA) excavator market is on course to achieve a compound annual growth rate (CAGR) of more than 6.9 percent during the period 2022-27, according to analysis from Actual Market Research. This trajectory is certainly impressive, especially when one considers the level of popularity these ever-dependable crawlers already enjoy across the region. It has certainly been a good year for DEVELON, a new brand developed by South Korea-headquartered HD Hyundai Infracore for its newly acquired bright-orange workhorses – formerly part of the Doosan Construction Equipment range. Jung Hwa Kim, Branch Head of the manufacturer’s Dubai office, tells James Morgan: “We have seen an increase of around 10 percent in 2023, compared to 2022, making this an unforgettable year for my colleagues and me. The launch of DEVELON’s new DX-7M range of tracked excavators has contributed to this performance. This line-up comprises 19 models, ranging from 2t to 53t. They are designed for a wide variety of markets, including rental, construction, recycling, waste processing, utilities, mining and quarrying. From the smallest model in the range – the DX27Z-7M mini-excavator – to the largest – the DX530LC(A)-7M units – our DX-7M models all offer significantly improved performance compared to their Jung Hwa Kim is Branch Head of DEVELON’s Dubai office. www.PlantAndEquipment.com 39 MIDDLE EAST NEWS - TRACKED EXCAVATORS

40 predecessors. This is due to the many enhancements we have made, such as the inclusion of more powerful engines and new, higher-flow hydraulic systems.” Sweden-headquartered Volvo Construction Equipment is also witnessing healthy levels of demand for its tracked excavators in the Middle East. Ilkay Fidan, the manufacturer’s Commercial Manager for Market Area Middle East, says: “The market has been very positive over the last 12 months, growing by 50 percent for crawler excavators. Admittedly, there have been some challenges related to availability and logistics to meet the exceptionally high demand. Nevertheless, the overall performance of our dealer partners in the Middle East over the past year has been impressive, and we are excited about the opportunities that lie ahead.” In terms of the region’s current requirements for these units, Fidan says demand has softened somewhat following a pronounced uptick in 2022. However, he remains optimistic as we head into the New Year. “Current demand for Volvo tracked excavators in the Middle East remains strong, although we have observed a gradual slowdown in recent months compared to the exceptional growth experienced a year ago,” he explains. “There is still growth, but the rate is not as high as the remarkable 50 percent we saw previously, and this is related to some project delays. The outlook for the next six months, however, is very positive, with expectations of renewed activity in the region. “In terms of our most active Gulf markets, Saudi Arabia and the UAE stand out as frontrunners in the race,” Fidan continues. “These two countries have shown the most significant growth.” Kim agrees, noting the positive effect that projects in the Kingdom are having on DEVELON’s order book. “Current crawler excavator demand is very high because of projects in Saudi Arabia, with the most popular models being the new DX225LCA-7M 22-ton unit and the DX530LC-7M 50-ton machine,” he says. “Due to their productivity and durability, DEVELON machines are particularly suitable for the Middle East market. “The completely redesigned cabs on the DX-7M excavators provide maximum comfort and total control of all aspects Ilkay Fidan is Commercial Manager for Market Area Middle East at Volvo Construction Equipment. MIDDLE EAST NEWS - TRACKED EXCAVATORS

www.PlantAndEquipment.com 41 of the equipment,” Kim continues. “Several ventilation and air-conditioning options are offered to meet any additional needs, and enhanced safety is also ensured by the seat-belt warning alarm and Around View Monitor (AVM) system, the latter having been designed to prevent accidents caused by blind spots. “Demand may well drop again in Saudi Arabia once the current megaprojects finish, but it remains very high at present,” he adds. Having been active in the region for many years, Volvo Construction Equipment has built an enviable reputation for quality, safety and efficiency among Middle East construction professionals. “Our most popular tracked excavators in the region are our EC220D, EC300D and EC480D models,” says Fidan. “These machines have gained significant traction for several reasons. “First and foremost, Volvo is known for its unwavering commitment to product quality and safety,” he explains. “Contractors in the Middle East place a high value on equipment reliability, durability and safety, and our excavators meet and exceed these expectations. Secondly, our aftersales support and services have helped to make Volvo the preferred choice among many contractors since maintenance, spare parts availability and technical assistance are critical in the region’s demanding operational environments. Furthermore, our excavators are renowned for their exceptional fuel efficiency. Fuel costs are a significant concern for contractors, and our products are designed to minimise fuel consumption without compromising on performance.” DEVELON, whose tracked excavators are currently working across a variety of KSA projects, including NEOM, also have numerous sought-after machines in this segment. “Compared to tracked excavators, demand for wheeled machines, which are usually used in urban areas or on confined job sites, is not so big,” Kim says. “Large-scale civil engineering works are driving the majority of orders for DEVELON’s crawler units. “Our most popular models are the new DX225LCA-7M and DX530LC-7M,” he adds. “Like all DEVELON DX-7M excavators, both offer unbeatable performance on every job site, improved fuel efficiency and customer-oriented convenience.” So, what can tracked excavator manufacturers expect from the Middle East in 2024? “Market demand is likely to be slightly lower in 2024 because most customers have already made their machine purchases,” Kim notes. “Smaller projects will be released, but we are not anticipating new megaprojects next year.” Commenting on Volvo’s expectations, Fidan concludes: “We expect demand for these units to follow a similar trajectory to 2023. “The key factor influencing success will be the availability of equipment.”. Leading equipment manufacturers have invested significant time and resources into supplementary technologies during recent decades, improving productivity, efficiency and safety across Middle East worksites. The tracked excavator segment is no exception, as Volvo’s Fidan explains. “In 2023, Volvo introduced its Site Optimization and Productivity Services in the Middle East,” he tells Plant & Equipment. “This has been well received by our customers as it allows them to maximise the efficiency of their machines through digital monitoring and analysis. By providing insights and recommendations for optimising their results, we aim to help our customers achieve the best possible outcomes. “We have also initiated a new training programme to help site managers enhance efficiency and productivity,” Fidan adds. “This is a valuable addition to our existing offerings, which include Site Simulation and Advanced Operator Training. We believe that by continually expanding our services and providing added value to our customers, we can strengthen our partnerships in the long run. These initiatives underscore Volvo’s commitment to its customers, not only by providing highquality equipment but also by offering comprehensive support and services that contribute to the success of their projects.” Optimised worksites MIDDLE EAST NEWS - TRACKED EXCAVATORS

42 Middle East Mega Projects UPCOMING by Plant & Equipment BAHRAIN Project: Bahrain Marina Mixed-use Project Value: USD 525,000,000 Client: Bahrain Marina Development Company W.L.L. Website: www.bahrainmarina.bh Bahrain Marina Development Company has announced that work has started on its $525m mixed-use project located on Manama’s eastern coastal strip. The Bahrain Marina project, which will cover an area of 256,000 square meters, would provide a unique combination of living, retail, picturesque beaches, and different water sports activities. It will boast a total of 274 residential units as well as 192 retail outlets in addition to hotel area of 68,637sqm area that will have 304 rooms. Nass Contracting, a subsidiary of Nass Corporation has been signed up as the principal contractor responsible for project implementation along with Mohamed Salahuddin Engineers & Architects (MSCEB) which will oversee the construction of the inaugural phase of the project. UAE property developer Arada is launching a $544m project in Dubai as it capitalizes on high demand and looks to expand to new markets. The Jouri Hills Project, with 294 high-end villas and townhouses, will come up at Dubai’s Jumeirah Golf Estates. This is the first project for the Sharjah-based developer in Dubai. Arada has awarded two contracts to build Jouri Hills at Jumeirah Golf Estates. The main contract to build all units at Jouri Hills was won by Intermass. The landscape and infrastructure contract at Jouri Hills was awarded to Proscape. Saudi Arabia’s Ministry of Transport and Logistic Services is expected to release the tenders for Jeddah-Jazan highway project under the Public-Private Partnership PPP model by the first quarter of 2024. The highway will connect Jeddah and Jazan, with a length of 570km, containing 43 intersections, 11 wildlife crossings, and 29 bridges. The project scope includes converting the current 280km of double lanes into three lanes. The contract duration would be 30 years. The carry out completion and commissioning of the construction project is expected for the first quarter of 2028. UNITED ARAB EMIRATES SAUDI ARABIA Project: Jouri Hills Project Value: USD 544,000,000 Client: Arada Developments LLC Website: www.arada.com Project: Jeddah - Jazan Highway Value: USD 320,000,000 Client: Ministry of Transport and Logistic Services Website: www.mot.gov.sa

www.PlantAndEquipment.com 43 MIDDLE EAST NEWS - PROJECTS The Saudi Arabian city of Yanbu has seen the start of construction on the new entertainment destination. A joint venture between Al Bawani Co. and UCC Saudi was given the contract by SEVEN. The new entertainment concept is being developed by Saudi Entertainment Ventures (SEVEN), and it is planned that the various venues would include attractions, restaurants serving both international and local cuisine, and much more. A joint venture between Al Bawani Co. and UCC Saudi was given the contract by SEVEN. To build some of the attractions, SEVEN has partnered with international entertainment firms including Warner Bros. Discovery, Hasbro, Mattel, and Clip 'n Climb. SEVEN is a completely owned subsidiary of the Saudi Public Investment Fund (PIF). Abu Dhabi state oil company ADNOC has announced its final investment decision on the Habshan carbon capture project. The workscope is likely to include a CO2 recovery unit, a CO2 primary compression facility, a triethylene glycol dehydration unit, enhancement of existing tail gas treatment units and other associated facilities. The cost (for CO2 recovery) is high and ADNOC wants to bring them down to more realistic levels. SAUDI ARABIA UNITED ARAB EMIRATES Project: Construct Entertainment Destination Value: USD 293,000,000 Client: Saudi Entertainment Ventures (Seven) Website: www.seven.sa Project: New Carbon Capture Project Value: USD 500,000,000 Client: Abu Dhabi National Oil Company Website: www.adnoc.ae Dubai-listed cooling company Empower will spend $27.8m to upgrade its District Cooling Plant in Jumeirah Beach Residence (JBR). The work is expected to be completed by 2025. The project will incorporate cutting-edge technologies to improve the energy efficiency and reliability of the cooling system. The upgrade is the plant’s third since its completion 19 years ago, with the first taking place in 2016, and will contribute to achieving savings in energy, increasing efficiency, and significantly reducing carbon emissions, and relieving pressure on the national power grid. The plant serves JBR and Bluewaters areas including the area’s many luxury hotels, such as Caesars Palace and the Address Beach Resort as well as attractions Ain Dubai and the Madame Tussauds Dubai. UNITED ARAB EMIRATES Project: Upgrade District Cooling Plant Value: USD 27,800,000 Client: Empower Website: www.empower.ae The $41m project coming up in District 15 of JVC will be spread across an area of 200,000sqft. The project will feature 183 residential units with a mix of studios, one- and two-bed options as well as 10 retail units. Studios will be in the range of 390-425sqft, one-bedroom unit will be 650 to 800sqft and two-bed units ranging from 850 to 1,100sqft. The planned hand over of Elysee Heights is in Q4 2025. Pantheon Development awarded Al Serh Al Kabeer Construction as the main contractor and Al Khawajah Engineering Consultants as the design consultant for Elysee Heights project. UNITED ARAB EMIRATES Project: Elysee Heights Value: USD 41,000,000 Client: Pantheon Development Website: www.pered.ae

44 AFRICA NEWS Epiroc, a leading partner for the mining and construction industries, is continuing its partnership with Kamoa Copper SA in the Democratic Republic of the Congo. Epiroc has won its largest-ever order, for the expansion of the Kamoa-Kakula Copper Mining Complex. Kamoa Copper has ordered Minetruck MT65 S haulers, the world’s highest payload underground truck in the field, as well as Scooptram ST18 S loaders, Boomer 282 face drilling rigs, and Simba E70 S production drilling rigs. The machines will be used to expand operations at the Kamoa-Kakula Copper Mining Complex, which is projected to be among the world’s lowest greenhouse gas-emitting copper mines per unit of metal produced. Kamoa-Kakula is set to become one of the world’s largest copper mines and will have one of the most favorable environmental footprints of all major copper mines, according to one of the major owners, Ivanhoe Mines. Epiroc has had a local presence in the Democratic Republic of the Congo since 2001, and currently has about 120 employees in the country, mostly Congolese nationals. The new order is the third large order that Epiroc has received from Kamoa Copper for Kamoa-Kakula. Epiroc will also provide service of the machines, as well as on-site technical support and operator training. The ordered machines have several advanced features, such as Epiroc’s telematics system, which allows for intelligent monitoring of machine performance and productivity in realtime. Delivery will begin in 2024.. DSV, one of the world’s largest freight and logistics providers, has chosen the Agility Logistics Park in Mozambique as the location where it will manage storage and distribution for a global beverage customer. The Agility park is the leading warehouse facility in Mozambique’s capital, Maputo. DSV has leased 12,000sqm at the facility with the possibility to add an additional 2,000sqm to help its customer meet seasonal demand for raw materials, bottles, packaging and finished products. The Agility Logistics Park is located on the Maputo Ring Road, at Chiango area in Marracuene and is strategically situated for efficient distribution both across the country and into Maputo. The park is within a 25-kilometer radius of the Maputo port and airport, the N4 highway to South Africa, and the capital’s Central Business District. Agility is funding and developing 300,000sqm of warehouses on the site, a center of excellence for warehousing in the region, to support businesses operating in and from Mozambique. The Agility warehouses provide the essential infrastructure required for both multi-national companies and local businesses that need storage, distribution, packaging, processing and light manufacturing space.. LARGE ORDER EFFICIENT DISTRIBUTION EPIROC AND KAMOA COPPER STRENGTHEN PARTNERSHIP IN THE DRC LOGISTICS LEADER DSV TO OPERATE FROM AGILITY LOGISTICS PARK – MAPUTO

FOR EXCAVATORS, BACKHOES, LOADERS AND SKID STEERS 4,5 - 100 ton CRUSHER BUCKETS | SCREENING BUCKETS | SHAFTS SCREENER | DRUM CUTTER | SORTING GRAPPLES MBCRUSHER.COM THE CRUSHER BUCKET FOR YOUR EXCAVATOR Jaw crusher for excavators. When installed on your excavator, it transforms waste into high quality material ready to be reused. REDUCE >> REUSE >> RECYCLE 4 - 7 December 2023 Booth No - OS 800

46 AFRICA NEWS As part of its ongoing commitment to reaching all customers countrywide, Toyota Egypt Group has unveiled its latest integrated 3S facility at Chillout Station on Maadi Autostrad. The facility offers a comprehensive range of services, including new and certified pre-owned car sales, along with an array of after-sales services, including maintenance and sales of original spare parts and Toyota oils. The opening of the new facility underscores the group’s dedication to serving its customers and meeting the needs of loyal owners of the renowned Japanese brand. The new facility caters to Toyota car owners residing in Maadi, Al-Basatin, Mokattam, and the neighboring areas, delivering a wide spectrum of integrated after-sales services. These services encompass periodic maintenance and mechanical work for both passenger and commercial vehicles like Toyota Coaster buses. Additionally, the facility offers sale of original Toyota spare parts, a variety of accessories for Toyota models, sales of original TGMO – Toyota Genuine Motor Oil in addition to tires and battery replacement services. Besides offering the latest new vehicles models sales, the facility also provides Automark service, facilitating the purchase and trade-in of used Toyota vehicles with new or certified pre-owned ones that adhere to Toyota’s global quality standards. The facility has been meticulously outfitted to the highest standards to ensure Toyota customers receive utmost comfort and convenience experience while benefiting from top-notch services. Toyota Egypt Group has a large network of 19 authorized distributors in various governorates to provide car sales, preand after-sales services, as well as direct sale of spare parts and original oils.. EXPANSION TOYOTA EGYPT LAUNCHES ITS LATEST STATE-OFTHE-ART 3S FACILITY AT MAADI – AUTOSTRAD Volvo handed over 45 Volvo FH Euro 5 truck-tractors to add to DHL Supply Chain’s South African fleet. The company already took delivery of the first five units, with the balance to be delivered by November this year. All the FH Euro 5 units were assembled in Volvo Trucks’ local plant in Durban, KwaZulu-Natal. Volvo Trucks South Africa started assembly of Euro 5 specification trucks at its plant in October last year, but the company’s Euro 5 variants have been available in South Africa since 2012. “As part of our commitment to sustainability in this country, we are actually producing these vehicles locally, even though Euro 5 is not a legal requirement here yet,” said Eric Parry, Sustainability Manager at Volvo Trucks SA. “The Euro 5 vehicles are an evolution in our mission towards a more sustainable future. More and more customers have ambitions to improve their environmental footprint, which is driving the uptake of Euro 5 models locally.” Eon Engelbrecht, DHL Supply Chain’s Director of Transport Africa, added: “We are super excited to receive our first five Euro 5 Volvo trucks. Not only are they helping provide employment by being produced locally, but they will make our environment cleaner.”. ENVIRONMENTAL FOOTPRINT VOLVO TRUCKS AND DHL SUPPLY CHAIN DRIVE DOWN EMISSIONS IN SOUTH AFRICA

www.PlantAndEquipment.com 47 AFRICA NEWS HEAVY HAULAGE HAS A NAME. GOLDHOFER - MADE FOR YOUR MISSION. The Sarens team in South Africa signed a contract with Scatec for the offloading and installation of 456 Battery Energy Storage System units and 90 MVPS units within the battery storage area for a hybrid solar farm in Kenhardt, South Africa. The project is one of the first RMIPPP in execution phase. “We are thrilled to be at the forefront of this operation as it opens our horizons in the Renewables. Solar is a sector that can bring immense changes for the best on our planet, and we are dedicated to helping it grow with whatever we can do as referenced heavy lifting and engineered transport solutions and service provider globally,” said Tim Biesemans, Saren’s Regional Director of Southern Africa. The project is expected to be completed by the end of 2023 and will supplement the power grid of the country with 540MW of installed capacity.. HEAVY LIFTING SARENS COLLABORATES WITH SCATEC IN SOUTH AFRICA Sandvik Mining and Rock Solutions has expanded its ground support offering in Western Africa to include the full DSI Underground portfolio, with stocks now available locally in major mining markets Burkina Faso, Ghana and Mali. Sandvik acquired DSI Underground in 2021, forming the new Ground Support Division within Sandvik Mining and Rock Solutions. As integration of the leader in ground support and reinforcement products, systems and solutions for the underground mining and tunnelling industries has continued, so has Sandvik’s rollout of the DSI Underground offering. Sandvik is now supplying its Western African customers with DSI Underground’s full range of paddle bolts, cable bolts, friction bolts, mesh and FASLOC resin capsules as well as MD/MDX bolt system.. FULL PRODUCT RANGE SANDVIK SUPPLIES DSI UNDERGROUND SOLUTIONS IN WESTERN AFRICA

48 GLOBAL NEWS 48 AFRICA NEWS - PROFILE

www.PlantAndEquipment.com 49 GLOBAL NEWS Established officially in 1964, Merlo Group today has a global presence with 800 dealers around the world. Ninety percent of Merlo’s machines are exported through its network. With their products gaining importance in the African market, Merlo has had a good year in the continent with its telehandlers and concrete mixers. MERLO’S LONG TERM VISION FOR GROWTH IN AFRICA The telehandler market in Africa is expected to grow significantly in the coming years with rapid infrastructure development, agricultural productivity and growing urbanisation. Telehandlers are essential in construction and infrastructure projects, such as road building, bridge construction, and power plant construction. They are also widely used in the agricultural sector. Africa’s rapid urbanisation is driving a surge in demand for new housing, commercial buildings, and industrial facilities. Telehandlers are essential for the construction of these new buildings and facilities, and demand is therefore expected to remain strong. For Merlo, 2023 has proved to be a good year so far as compared to the previous years where there was a decrease in business after the Covid 19 pandemic. “Some areas in Africa such as the Western region, the market has been going through a tough period. But our strong relationships within Merlo Group and its importers and dealers has enabled us to strengthen our position and continue planning for the short and long term,” says Matteo Chionetti, Export Area Manager for the Middle East Africa (MEA) region. The telehandler market in Africa is still relatively fragmented, with a number of different manufacturers and suppliers competing for market share. Merlo is present in the African region with two main products - telehandlers and selfloading concrete mixers. “For us the best seller is still the concrete mixer, but we are seeing a growing demand for the telehandler. The demand is stable in most of the countries, but the development of the continent will bring an increasing demand in the future,” continues Chionetti. www.PlantAndEquipment.com 49 AFRICA NEWS - PROFILE

50 Currently for Merlo, the most active markets are in subSaharan countries such as the Ivory Coast, Senegal. During the second half of 2022, the mining sector also proved to be really solid in South Africa. “However, lately we are also facing a contraction of the market,” says Chionetti. The telehandler market in Africa is expected to grow at a CAGR of around 5.6% over the next decade as per a report by GlobalNewswire. And luckily for Merlo, the sectors in which their telehandler is most in demand; there is no real competition by any other machine. “Probably in the industrial applications sector, we would face stronger competition but it is still a young market for us and we strongly believe that the versatility, compactness and productivity of our Merlo telehandlers will open new markets and strengthen the existing one,” opines Chionetti. In Africa, the two main driving markets for Merlo telehandlers are construction for the whole continent and mining for South Africa. “We are also approaching agricultural applications (sectors in which telehandlers are vital for other areas such as Europe, North America and Oceania) and we are looking forward to this market to grow in the next few years,” says Chionetti. Merlo’s entire outlook for Africa is dependent on its two machines - the P40.17EE for the construction sector, it has a capacity of four tonnes and a maximum lifting height of 17 metres. And for the mining sector, Merlo has the P120.10EE with a capacity of 12 tonnes and maximum lifting height of 10 metres. “We are also introducing a new range - the Generation 0 concept, a fully electric telehandler range, which has two models currently. This is for the forklift sector. Our product is a super compact size, comes with great manoeuvrability (typical of forklifts) with the performances of a telehandler (2.5 tonnes capacity and a lifting height of five metres). This model is still very young but we strongly believe in a bright future for it in the region in the next few years,” says Chionoti positively. Merlo feels the African market is fluctuating and almost impossible to predict, but knows their hard work with importers and dealers to create a strong and lasting network both for sales, and even more for servicing their customers will pay off in the long term.. Matteo Chionetti, Export Area Manager for the Middle East Africa (MEA) region. AFRICA NEWS - PROFILE