Press Release Writing guidelines

PressReleaseWriting
Guidelinesof

BYPHUNTHUCHR.

417-472CO-OPERATIVEEDUCATION
EnglishProgram

FacultyofHumanitiesandSocialSciences
Semester2/2020

ProjectTitle
PressReleaseWritingGuidelinesofCentaraHotels& Resorts

1

Preface

The purpose of this E-book is to present the press release
writing guidelines of Centara Hotels & Resorts, the format and
structure of news release and interesting vocabulary from
the news content.

I hope this E-book will benefit the hotel staff and whoever
interested in press release writing.

Phunthuch Rattanakul

2

CONTENTS

1)WhatisaPressReleaseorNewsRelease?

2)ATypicalPressReleaseFormat
3)How towriteaPressRelease
4)LearningWordsfrom PressReleaseCategories

A)LifestyleNews
B)MarketingNews
C)FinanceNews
D)BusinessNews
E)BeautyandHealthNews
F)FoodNews
G)HospitalityNews

3

Whatisa
PressReleaseor
NewsRelease?

4

What is a Press Release or News Release?

A press release (Wolfe, 2021) is a written communication that reports
specific but brief information about an event, circumstance, product launch, or
other happening. It is typically tied to a business or organization and provided
to media through a variety of means. Moreover, it is still a tool made to
announce something that is newsworthy in the most objective way possible.
The whole purpose of a press release (Prowly, 2021) is to get coverage and get
noticed by a target audience. It sounds simple, doesn’t it? Well, the problem is
that the press release is tricky and often misunderstood by both PR specialists
and the audience. To be able to write an effective material, it is necessary to
understand its structure:

https://prowly.com/magazine/what-is-a-press-release-definition/

5

6

ATypicalPress
ReleaseFormat

7

A Typical Press Release Format

The six basic elements of a press release are:

 The Headline

The structure of the headlines
The summary, gist or main idea, of a news story, appeared in the initial

part of a news story is called headline which normally should not exceed 8-
10 words and always have a subject plus a predicate or phrase such as an
infinitive phrase, adjective phrase, adverb phrase and prepositional phrase.
8 Grammar Rules for Writing Press Release Headlines
1. Use present simple tense for past events
The present tense is quick and current, and helps emphasize the action
happening, rather than its completion.

 Parliament confirms new stray dog policy
 Lion escapes zoo
If we want to demonstrate the result of an action, or that something was
completed, we can use perfect tenses, and for changing events, the present
continuous may be used. However, these tenses are often shown by using
participles alone.
 Forgotten Brother Appears
2. Leave out auxiliary verbs
With perfect, progressive and passive structures, auxiliary verbs are not
necessary. This makes some headlines appear to be in the past tense, when
actually the headlines use past participles, or particles, not the past simple.
Similarly, changing events are represented by the present participle on its
own.

8

 New policy decided by Parliament (New policy has been decided by
Parliament)

 Lion escapes zoo – ten killed (ten people have been killed / were killed)
 Four stranded in sudden flood (four people have been stranded / were

stranded)
 Temperatures rising as climate changes (temperatures are rising)
3. Use infinitives for future events
Using the infinitive, a future time is not always necessary to demonstrate the
future tense in headlines (and likewise, other future tense verbs are not
needed).
 Parliament to decide new policy tomorrow (Parliament is to decide /

will decide a new policy tomorrow)
 President to visit France for further talks (President is to visit / is going

to visit France for further talks later this week)
4. Leave out articles (a, an, the)

 Prime Minister hikes Alps for charity (The Prime Minister hiked the
Alps)

 Man releases rabid dog in park (A man released a rabid dog in a park)
5. Leave out “to be”

 Residents unhappy about new road (Residents are unhappy…)
 Family of murder victim satisfied with court decision (Family of

murder victim is satisfied…)
6. Leave out “to say”

 Mr. Jones: “They’re not taking my house!”
 Bush on Iraqi invasion: “This aggression will not stand.”
Reported speech is usually represented by a colon, or a hyphen, with the
subject introduced with ‘on…’. This includes leaving out other verbs such
as comment, tell, argue, announce, shout – unless the act of speaking needs
emphasizing, for instance to demonstrate a promise or official policy.
 Warlord decrees “Peace by Spring.”

9

7. Replace conjunctions with punctuation
 Police arrest serial killer – close case on abductions
 Fire in bakery: hundreds dead

As with reporting speech, commas, colons, semi-colons, hyphens and so on
can replace all conjunctions, or some joining verbs, to join clauses. Commas
may also be used to join nouns (more common in American English).

 Man kills 5, self
8. Use figures for numbers

 9 dead in glue catastrophe
 7 days to Christmas – shoppers go mad
 The sub-headline

The 607-room Centara Mirage Beach Resort Dubai, located in the Deira
Islands, is set to open in the third quarter this year.
You can use a sub-headline next, although it is not necessary. If you use one,
it should be catchy and informative, explain or quote something, and be
written as a brief sentence. A sub-headline should not repeat information
that's already in the headline.
 The Lead (Body Paragraph1)

The Lead is the first paragraph, usually
the one or two sentences of a new story. It
acts as a summary of the main theme of
the story that follows. The Lead expands
on the information in the headline.

10

Centara Hotels & Resorts, Thailand’s leading hotel operator, recently
announced that its fifth hotel in the COSI Collection will be in Chiang Mai,
the leading destination in Northern Thailand and a magnet for
today’s Digital Nomads. The newest COSI hotel for the generation of
freedom-loving, digital-savvy travellers will be on popular Tha Phae road,
a key central landmark and a short walk from Chiang Mai’s iconic Ploen
Ruedee Night Market. The property is scheduled to open in 2022.

The structure of a summary lead sentence is made up of the
principles as follows:

It must bear the 5 Ws and a H. They are:

1. Who acted on whom
2. What happened or will happen
3. Where the action happened or will happen
4. When it happened or will happen
5. Why the action happened or will happen
6. How the action happened or will happen

11

 The Body

Press releases should be at least three paragraphs long, including the
opening paragraph, supporting paragraph(s), and a closing paragraph
that restates or summarizes your main points.

Your opening sentence should be clear and strong. The first paragraph
should contain the most important information and entice readers to
continue reading the story. However, the first paragraph should also
contain enough information that it could stand on its own. Typically, the
opening paragraph offers information about who, what, where, when,
why, and how.

The second and subsequent paragraphs make up the body of the press
release and should contain more detailed information. The body often
contains quotes from others (customers, clients, staff, peers, donors, or
industry experts) to support your message.

Press Release Paragraph Analysis

Body Paragraph 2 Chiang Mai is a perfectly-suited
Use the second paragraph to destination for this easy-going and
provide the background of your youthful-minded brand. Not only is the
news story by making it clearer city one of Thailand’s most visited
destinations and on the must-do list for
the droves of young culture-seeking
travellers, it is also Thailand’s number

one destination for, and home to a
growing number of, Digital Nomads
from all categories of online business.
Recent studies cited Chiang Mai’s allure
for the digital generation due to the
city’s low costs, enjoyable food and

lifestyle, expatriate social networks and
infrastructure for “work-anywhere”

online entrepreneurs. The city has a
remarkable amount of open social
network groups that are constantly
providing workshops, meetups, social
outings and networking opportunities.
COSI’s digital-first approach, seamless
connectivity and digital playscapes with
integrated café make it the ideal match.

The hotel offers fast and free Wi-Fi
everywhere, it is fully smartphone-
integrated and there are USB charging

12

points at every turn. Guests can use their

phones to book, check in & out and

connect to an in-room SmartTV to view

videos, email, or enjoying their favourite

Netflix movie during a relaxing vacation.

Body Paragraph 3 Thirayuth Chirathivat, Centara’s

CEO said “Chiang Mai has seen a

Introduce 1ST quotation as main constant growth of independent
source of press release in the third travellers and “digital nomads”. They
or fourth but do not string all the value freedom, fun, and trendy digital

quotations together experiences rather than traditional hotel
conventions. The COSI concept is our

vision of what a hotel should be for

today’s independent, connected

travellers. We thought it through to

make it simple, relaxed and affordable,

yet perfectly in sync with the demands

and needs of our guests’ lifestyles.

Whether travelling for leisure or work,

the newest COSI will capture the market

with a perfect mix of location,

innovation, seamless connectivity and

total 24-hr freedom and flexibility. The

COSI brand is made for a destination like

Chiang Mai.”

Body Paragraph 4 COSI Chiang Mai will feature 130

minimalist and modern guest rooms, a

Return to the main body of the common social hub for hanging out or
press release now and include co-working, a trendy rooftop swimming
further factual detail and your key pool and a laundromat, so whether
travellers are using the hotel as a base to
messages. explore the city, mixing work and

pleasure, or even trying out living in

Chiang Mai, they will find COSI

comfortable, affordable and seamlessly

integrated with their lifestyle.

Ending (Body) Paragraph 5 The first COSI opened on Thailand’s

Samui Island last December. Following

Start to bring your press release to its success, Centara topped off its second
a natural conclusion with a closing COSI in Pattaya earlier this year and
quote and bring the press release to recently announced additional COSI
a neat conclusion with projects in in Krabi and Vientiane.

a closing endorsement.

https://www.centarahotelsresorts.com/media-centre/news-opening-
properties-update/Centara-signs-fifth-COSI-hotel/

13

When one reports an event that involves persons, places and actions, it is
advisory to use specific words rather than the ones that generalize, or are
“commonly overused words” because the use of specific or precise words
helps add clarity and vividness

General Words Specific Words

Medals / metals Gold, silver, bronze, etc

Generalization Specification

A shop was robbed by a man A jewelry shop was robbed by a

gunman

However, in many cases, specific words are mixed with general ones
because it is not always available to specify everything at the same time.

 The Boilerplate

A boilerplate is a standardized last paragraph that is inserted in all the
press releases giving an outline of the company’s products, services, clients,
awards, its purpose and positioning, and often, its size, presence, key
locations as well as its website and social media profile links.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all
major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China,
Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio
comprises six brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara
Hotels & Resorts, Centara Boutique Collection, Centra by Centara and COSI Hotels –
ranging from 5-star city hotels and luxurious island retreats to family resorts and
affordable lifestyle concepts supported by innovative technology. It also operates state-
of-the-art convention centres and has its own award-winning spa brand, Cenvaree.
Throughout the collection, Centara delivers and celebrates the hospitality and values
Thailand is famous for including gracious service, exceptional food, pampering spas and
the importance of families. Centara’s distinctive culture and diversity of formats allow it
to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while

spreading its footprint into new continents and market niches. As Centara continues to
expand, a growing base of loyal customers will find the company’s unique style of
hospitality in more locations. Centara’s global loyalty programme, Centara The1,

reinforces their loyalty with rewards, privileges and special member pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

Facebook LinkedIn Instagram Twitter

Download all Centara official images and logos at Image Bank

14

The format of boilerplate

“<Business name> creates <offering> to help <target audience> <solve a
problem> with <differentiating characteristic>”
Here are a few questions to help you write your business description:

 What industry is your business in?
 What does your business do?
 Who does your business work with?
 Where is your business located?
 When was your company founded?
 What size is your company? (employees, revenue and locations)
 Have you received any awards, commendations or recognition?
Once you have this description written, you will be able to focus on the
other elements that are most important and valuable to include in your
boilerplate. While you do want to show your company’s impressiveness, be
careful to stick to the facts regarding your company, size, revenue, and
awards.

Refine Your Boilerplate
Your boilerplate needs to be short, clear, and compelling. This usually

means you want to read it a few times, edit anything that is not necessary,
and add more colorful details where you can. You want to keep the entire
boilerplate to under 100 words, so edit until you get as close to that as
possible.
A few tips to keep your boilerplate focused:
Don’t

 Don’t use industry jargon or vague wording in your boilerplate
 Don’t make it overly wordy
 Don’t exaggerate your size or awards
Do’s
 Do include some recent awards or reviews in your boilerplate
 Do include your company tagline
 Do keep it short
 Do use facts

15

 The Media Contact

Close the entire press release with contact information and a series of
three-pound signs (as shown below) to indicate the end of the press
release. Not only does it mention the contact details of the PR agents, but
also of the company’s media helpline.

16

Summary of the structure of a news press release

Chart: Blocks of information stacked in order of descending importance

Headline
Sub-heading

Lead

Body
Paragraph 2

Body
Paragraph 3

Body
Paragraph 4

Body Paragraph 4 Ending Paragraph is about the
Body Paragraph 5 boilerplate and the Media Contact
Body Paragraph 6
Body Paragraph 7
Ending Paragraph

17

Howtowritea
PressRelease

18

How to write a Press Release

If you are about to learn how to write a press release for your business,
launch, event or crisis communication, you should understand tips on good
writing by studying from this example.

Learning from the Press Release below.
Centara Grand Beach Resort Phuket Reopens on 15th March 2021

with Exclusive “Bring Back The Love” Offer

100% of the room rate redeemable as hotel credits

Bangkok, Thailand – xx March 2021 – Centara Hotels & Resorts, Thailand’s leading
hotel operator, celebrates the reopening of Centara Grand Beach Resort Phuket with
a “Bring Back the Love” offer, welcoming guests back to The Place to Be.
The “Bring Back the Love” reopening offer gives 100% of the room rate back as hotel
credits for travellers to enjoy during their stay, redeemable immediately upon check-
in. Guests can indulge in a culinary experience with a choice of several restaurants
and bars, or enjoy some quiet time to unwind with a rejuvenating treatment at the
resort’s award-winning SPA Cenvaree.

19

Located directly on the beachfront of Karon Bay less than an hour from Phuket
International Airport, Centara Grand Beach Resort Phuket is a favourite holiday
destination for couples and families who love the resort’s very own water park,
leisure activities, and exhilarating water sports.

At Centara Grand Beach Resort Phuket, guests are welcomed back with the certified
Centara Complete Care hygiene and social distancing programme fully in place to
ensure their stay is wonderful and worry-free.

Guests can book the “Bring Back the Love” from now until <date> for a stay before
<date>. The offer includes complimentary Wifi, daily breakfast for 2 guests, and free
stay for up to 2 children.

For reservations or more information, please contact the Centara reservation centre
at [email protected], at +66(0) 2101 1234 or via live chat.

--- End ---

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major
Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan,
Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six
brands – Centara Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts,
Centara Boutique Collection, Centra by Centara and COSI Hotels – ranging from luxury island
retreats and upscale family resorts to affordable lifestyle concepts supported by innovative
technology. The group’s newest Centara Reserve brand was unveiled in 2020 as an
experiential luxury collection, inviting guests to discover a new era of story-driven hospitality
starting with Centara Reserve Samui.

Centara also operates state-of-the-art convention centres and has its own award-winning spa
brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality
and values Thailand is famous for including gracious service, exceptional food, pampering
spas and the importance of families. Centara’s distinctive culture and diversity of formats allow
it to serve and satisfy travellers of nearly every age and lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading

its footprint into new continents and market niches. As Centara continues to expand, a growing
base of loyal customers will find the company’s unique style of hospitality in more locations.
Centara’s global loyalty programme, Centara The1, reinforces their loyalty with rewards,

privileges and special member pricing.
Find out more about Centara at www.CentaraHotelsResorts.com

Facebook LinkedIn Instagram Twitter

Download all Centara official images and logos at Image Bank

_________________________________________________________________________

20

For more information and media enquiries, please contact:
Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)
Assistant Corporate Public Relations Director, Centara Hotels & Resorts
[email protected] Tel. +66 (0)2769 1234 Ext. 6733

Tips on Good Writing from Centara Grand Beach Resort Phuket Reopens on
15th March 2021 with Exclusive “Bring Back The Love” Offer

1. The lead, or introduction to the story, should be a single sentence of 35
to 45 words that summarizes the main points of the story.

2. The lead should summarize the story from start to finish.
3. Paragraphs in news stories should generally be no more than one or two

sentences each. Short paragraphs are easier to cut when editors are
working on a tight deadline, and they look less imposing on the page.
4. Sentences should be kept relatively short, and whenever possible use the
subject-verb-object formula. Backward constructions are harder to read.
5. Always cut unnecessary words.
6. Don't use the first-person "I" in news stories.
7. Don't use phrases such as "thankfully” or “obviously”, your readers can
figure that out for themselves.
8. Never inject your opinions into a hard-news story. Save your thoughts
for a review or editorial.
9. Don't repeat information.
10. Don't summarize the story at the end by repeating what has already
been said. Try to find information for the conclusion that advances the
story.

21

In addition to these tips on good writing appeared in this Press Release,
there are still other tips on good writing that the writers should know.

 News stories are generally written in the past tense.
 Avoid the use of too many adjectives. There's no need to write

"the white-hot blaze" or "the brutal murder." We know fire is hot
and that killing someone is generally pretty brutal. Those
adjectives are unnecessary.
 Don't use complicated-sounding words when simpler ones will
do. A laceration is a cut; a contusion is a bruise; an abrasion is a
scrape. A news story should be understandable to everyone.
 In Associated Press style, punctuation almost always goes inside
quotation marks. Example: "We arrested the suspect," Detective
John Jones said. (Note the placement of the comma.)
 When you first refer to someone in a story, use the full name and
job title if applicable. On all subsequent references, use just the
last name. So it would be "Lt. Jane Jones" when you first mention
her in your story, but after that, it would simply be "Jones." The
only exception is if two people with the same last name are in
your story, in which case you could use their full names.
Reporters generally don't use honorifics such as "Mr." or "Mrs." in
AP style. (A notable exception is The New York Times.)

22

LearningWords
fromPressRelease
Categories

23

For Immediate Release

Learning Words from Press Releases Categories

A) Lifestyle News

Centara Grand at CentralWorld

is holding five different new year's events with some extra special deals.

PUBLISHED: 16 DEC 2020 AT 15:33
NEWSPAPER SECTION: HOLIDAY TIME

Centara Grand at Central World will be ushering1 in 2021 in style this December 31st
with a series of events across five different incredible venues2.

From glitzy3 rooftop parties to Mediterranean feasts4 and other New Year’s Eve
dinner buffets starting from just THB 2,999++, we have something for everyone this
year.

24

For Immediate Release

And to make things better, we are also offering free 1-night stay at the hotel on a first-
pay, first-serve basis for guests booking at Uno Mas, Red Sky and CRU Champagne Bar.

Please see below for more details:

VENTISI RESTAURANT (24th floor)

On the 31st, we invite you up to our newly-launched venue, Ventisi to enjoy a feast of
Italian & Thai inspired dishes.

Enjoy the restaurant’s convenient inclusive5 buffet experience from 24 floors up, with
our package including all food, selected beverages and live entertainment.

- THB 2,999++ per person including unlimited beverage package
6:00 p.m. – 10:30 p.m.
Part favours & live entertainment

25

For Immediate Release

UNO MAS – Spanish and Mediterranean Rooftop Restaurant (54th floor)

Make sure to come hungry, as you’ll want to make the most of Uno Mas’s sumptuous6
“Spanish Surf & Turf Celebration” – an all-inclusive buffet featuring seafood on ice,
unlimited gourmet7 tapas, a la carte signature dishes8, indulgent9desserts and more.
As part of our New Year’s package, all guests can enjoy free flow G.H. Mumm Cordon
Rouge Magnum as well as other premium beverages.

If that’s not enough, the first 30 bookings get complimentary10 entry into Red Sky
Bar’s Countdown Party!

- THB 6,555++ per person
7:00 p.m. - 11:30 p.m.
Party favours
Special: Free 1-night stay at the hotel for the first 15 bookings guests

RED SKY RESTAURANT (55th floor)

Wind down11 the final hours of 2020 under Red Sky’s iconic glowing arch – with Chef
Christian Ham once again rolling out an incredible 6-course “Gala Dinner”. Featuring
premium ingredients imported from across the world, European-inspired fine-dining
doesn’t get any better than this on New Year’s Eve. With all bookings, guests are also
treated to 1 complimentary glass of G.H. Mumm Grand Cordon Brut Champagne.

- THB 7,555++ per person
7:00 p.m. – 2:00 a.m.

Party favours, DJ & fireworks Special: Free 1-night stay at the hotel for the first 15
bookings guests

RED SKY BAR (56th floor)

Red Sky Bar’s “Countdown Party” is the place to be on New Year’s – offering stunning
360-degree views across Bangkok and the perfect vantage point12 to watch the sky
light up with fireworks when the clock strikes midnight. The entrance fee to this
exclusive13 rooftop party includes free flow of selected beverages.

26

For Immediate Release

- THB 2,999 net per person
9:00 p.m. – 2:00 a.m.
Party favours, DJ & fireworks

CRU CHAMPAGNE BAR (59th floor)

Take your New Year’s experience up to the next level with CRU’s exclusive “Grand
Countdown Party” on the very top floor of the hotel. This unique alfresco14 venue
boasts uninterrupted, panoramic views of the city, as well as a more intimate15feel
than other larger parties – making it all the more special. The entrance fee includes
unlimited pours of G.H. Mumm Grand Cordon Brut Champagne, cocktails, drinks and
snacks – with our DJ taking you past midnight until 2 a.m.

- THB 6,999 net per person
10:00 p.m. – 2:00 a.m.

Party favours, DJ & fireworks Special: Free 1-night stay at the hotel for the first 10
bookings guests

27

For Immediate Release

For reservations and more information about New Year’s Eve at Centara Grand
at CentralWorld, please call 0 2100 6255 or email: [email protected]

About Centara

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai
destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar,
Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara
Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection,
Centra by Centara and COSI Hotels – ranging from luxury island retreats and upscale family resorts to
affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve
brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of
story-driven hospitality starting with Centara Reserve Samui.

Find out more about Centara at www.CentaraHotelsResorts.com

For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)

Assistant Corporate Public Relations Director, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6733

28

For Immediate Release

WORDLIST

WORDS MEANINGS
1. ushering (V.)
2. venue (N.) นำ
3. glitzy (Adj.) สถำนที่จดั งำน
4. feast (N.)
5. inclusive (Adj.) แวววำว
6. sumptuous (Adj.) งำนเลยี้ ง
7. gourmet (N.)
8. signature dishes (N.) รวม
9. indulgent (Adj.) โอ่อำ่
10. complimentary (Adj.) นกั กินและดมื่ / อำหำรและเครอื่ งดม่ื
11. wind down (V.) อำหำรจำนพิเศษ
12. vantage point (N.) ตำมใจ
13. exclusive (Adj.) อภินนั ทนำกำร
14. alfresco (Adj.) พกั ผอ่ น
15. intimate (Adj.) จดุ ชมววิ
พเิ ศษ
กลำงแจง้
ใกลช้ ดิ

29

For Immediate Release

B) Marketing News

Centara launches1 five-day sales promotion

BANGKOK, 22 March 2021: Just in time for Thailand’s April school break, Centara
Hotels & Resorts is launching a “Donut Worry, Be Happy” flash sale, welcoming
families to The Place to Be this summer.

For five days from 23 to 27 March 2021, travellers have the chance to enjoy 35 to 50%
off all promotions, packages, and public rates2 for stays across Thailand as well as
overseas in the Maldives, Sri Lanka, Qatar and Oman.

The offer is exclusively3 for CentaraThe1 members and provides travellers with the
perfect opportunity4 to book a Songkran getaway5or a summer beach escape with
family friends. It includes6 complimentary7 Wifi and free stays for up to 2 children.

What’s more, exclusively for stays in April 2021, all children under the age of 12 can
enjoy unlimited donuts at participating hotels and resorts in Thailand.

To take advantage8 of this amazing flash sale9, guests can sign in10 or sign up11 for free
by visiting www.CentaraThe1.com to make their booking.

For more information and reservations, visit the Centara website at
https://www.centarahotelsresorts.com/featured-packages/donut-worry-be-happy/

30

For Immediate Release

Or contact the reservation12 centre at [email protected] and +66(0) 2101 1234
or via live chat.

About Centara

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai
destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar,
Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara
Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection,
Centra by Centara and COSI Hotels – ranging from luxury island retreats and upscale family resorts to
affordable lifestyle concepts supported by innovative technology. The group’s newest Centara Reserve
brand was unveiled in 2020 as an experiential luxury collection, inviting guests to discover a new era of
story-driven hospitality starting with Centara Reserve Samui.

Find out more about Centara at www.CentaraHotelsResorts.com

For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)

Assistant Corporate Public Relations Director, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6733

31

For Immediate Release

WORDLIST

WORDS MEANINGS
1. launch (V.)
2. public rates (N.) ปลอ่ ย
3. exclusively (Adv.) รำคำปกติ
4. opportunity (N.) อย่ำงพิเศษ
5. getaway (N.) โอกำส
6. include (V.) ทรปิ เทย่ี ว กำรพกั ผ่อน
7. complimentary (Adj.)
8. take advantage (V.) รวม
9. flash sale (N.) ฟรี
10. sign in (V.) ได้เปรียบ / ใช้ใหค้ ุ้มคำ่
11. sign up (V.) โปรโมชั่นลดรำคำทม่ี ีชว่ งระยะเวลำสัน้ ๆ
12. reservation (N.) เข้ำสรู่ ะบบ
สมัคร หรือ ลงชอ่ื
กำรจองห้องพกั

32

For Immediate Release

C) Finance News

NEWS RELEASE: February 28, 2020

Key Financial Information Q4/2019

In Q4/2019, CENTEL still managed to achieve a Total Net Profit of Baht 471 million
despite facing a situation of intense competition and an economic slowdown.

The Company achieved Total Q4/2019 Revenues1 of Baht 5,357.1 million (Q4/2018 :

Baht 5,514.2 million) - a decrease of Baht 157.1 million (or -2.8%) year-on-year (YoY), with

the overall proportion2 of Total Hotel Business Revenues to Total Food Business
Revenues of 42% : 58% (Q4/2018 - 45% : 55%). While Total Gross Profit was Baht 2,912.5

million - a decrease of 3.2% YoY, and equaled to3 a Gross Profit Margin of 56.3% of total

revenues (excluding other income) – a slight increase compared to the same period
last year (Q4/2018: 55.9%) as a result of continuing and sustained effective costs

management for both the Hotel and the Food Businesses. The Company achieved
Total EBITDA of Baht 1,093.9 million (Q4/2018 : Baht 1,195.4 million) – a YoY decrease of

Baht 101.5 million (or -8.5%) from Q4/2018, that is equivalent to an EBITDA Margin of

20.4% - a decrease from the same period last year (Q4/2018 : 21.7%). This lower %

EBITDA Margin resulted from the overall decrease in the total revenues; while some
selling and administrative expenses were fixed overhead costs, with the main
components being: staff salaries and welfare benefits, increase in rental fees paid
under the extension of rental agreement for properties, buildings and facilities assets
of4 the Centara Grand Beach Resort & Villas, Hua Hin with the State Railways of
Thailand (SRT) and also rental fees paid to the CTARAF property fund, together with
expenses relating to the opening of additional new QSR outlets for the Food Business.
As such, the Company achieved Total Q4/2019 Net Profit of Baht 470.9 million – a

decrease of Baht 10.2 million (or -2.1%) YoY.

Hotel Business : Total Q4/2019 Revenues was Baht 2,257.3 million – a decrease of Baht
2 0 8 . 3 million (or -8 . 4 % ) from Q4/2018 that is partly due to the closure, for major

renovations, of the Centara Grand Beach Resort Samui and resulted in a loss of
revenues totaling approximately Baht 82.7 million when compared to the same period
last year. If the loss of operating revenues from the closure for major renovations of
this hotel was excluded, then the overall decrease in Total Hotel Business Revenues
would only be equal to approximately 5.3% compared to5 the same period last year.

33

For Immediate Release

In Q4/2019, RevPar decreased by 11.7% YoY to be at Baht 3,389, due to the decrease in
overall Occupancy Rate (OCC) from 81.8% to 77.9%; while Average Room Rates (ARR)
decreased by 7.2% YoY to be at Baht 4,353.

Q4/2019 Total Gross Profit was Baht 1,345.5 million (Q4/2018 : Baht 1,493.3 million) – a
decrease of 9.9% YoY, and equaled to a Gross Profit Margin of 63.6% of total revenues,
improving slightly from the previous year (Q4/2018: 62.9%) as a result of continuing
and sustained effective costs management – especially for the Centara Grand &
Bangkok Convention Centre at CentralWorld. While Total EBITDA was Baht 7 5 4 . 5
million, with a Q4/2019 EBITDA Margin of 33.4% - a slight decrease compared to the
previous year (Q4/2019: 34.0%). This was due to the closure, for major renovations, of
the Centara Grand Beach Resort Samui, resulting in a loss of revenues while fixed
Rental fees (totaling Baht 46 million in Q4/2019), payable to the CTARAF
propertyfund, were still incurred together with the newly increased rental fees
(totaling Baht 25.8 million in Q4/2019) for properties, buildings and other hotel
assets paid under the extension of Rental Agreement for the Centara Grand Beach
Resort & Villas, Hua Hin.

Food Business: Total Revenues was Baht 3,099.8 million – an increase of Baht 51.2
million (or +1.7%) from Q4/2018. This YoY increase in total revenues in Q4/2019

resulted mainly from the ongoing6 expansion of new QSR outlets7; whereby, as at
December 31, 2019, the Company has a total of 1,064 QSR outlets – a net increase of
108 new outlets from the end of the previous year. The Consumers’ Confidence Index
for Q4/2019 continued to decrease from the prior Quarter and was the lowest for
2019, which was reflected in the overall 6.3% decrease in Same-Stores-Sales (SSS)
growth in Q4/2019 for the QSR outlets that mainly came from the 3 key QSR brands:
KFC, Mister Donut, and Auntie Anne’s, together with the mid-size Japanese food
brands. For the KFC brand, in Q4/2019, the decrease in its Same-Store-Sales (SSS)
growth was relatively higher when compared to the other QSR brands due to the fact
that the major sales promotion campaigns were not able to increase the level of sales
as planned. While for the Terrace, Ootoya and Katsuya brands, their respective Same-
Stores-Sales (SSS) growth still continued to show positive trends, resulting from the
ongoing launch of new products and sustained sales promotion campaigns. The
Company has still achieved ongoing increased sales transactions via the various food
delivery channels, which is in line with the current overall trend for the food services
industry.

In Q4/2019, the Food Business achieved a Total Gross Profit that increased by Baht
51.3 million (or +3.4%) YoY together with an increase in the overall Gross Profit Margin

by 0.8% YoY, which was partly due to lower costs of food raw materials as well as

changes in the sales promotion activities and the food menu-mix. As such, this Gross
Profit Margin increase was achieved together by the various QSR brands.

34

For Immediate Release

Nevertheless, the increased Gross Profit Margin was not sufficient to compensate8 for
the overall increases in fixed overhead costs - such as: salaries and other expenses, as
well as for the overall decrease in Same-Stores-Sales (SSS) growth. This resulted in
the EBITDA and Net Profit decreasing by Baht 18.8 million and Baht 36.9 million,

respectively9, when compared to the same period last year.

CENTEL: Operating Performance Results – Q4/2019 & Q4/2018

(Amount - in Baht Million) Q4/2019 Q4/2018 Changes YoY
(Increase + / Decrease -)
Revenues – hotel business (1)
Revenues – food business Amount % Amount Amount %

Total Revenues 2,257.3 42.1% 2,465.6 44.7% (208.3) -8.4%
Cost of sales – hotel business 3,099.8 57.9% 3,048.6 55.3% 51.2 1.7%
Cost of sales – food business 5,357.1 100.0% 5,514.2 100.0% -2.8%
(157.1)
Total Cost of sales (2)
Less: Selling & General Administrative Expenses 770.3 14.4% 880.0 16.0% (109.7) -12.5%
Add: Share of Profit - Investments (by the equity method) 1,492.7 27.9% 1,493.4 27.1% (0.7) 0.0%
Earnings before Interest, Tax, Depreciation and Amortization
(EBITDA) 2,263.0 42.2% 2,373.4 43.0% (110.4) -4.7%
Less: Depreciation & Amortization 2,006.4 37.5% 1,938.9 35.2% 67.5 3.5%
Earnings before Interest and Tax (EBIT) 0.1% 0.0% 12.7 195.4%
Less: Finance Costs 6.2 (6.5)
Less: Corporate Income Tax
Less: Profit from Non-Controlling Interests 1,093.9 20.4% 1,195.4 21.7% (101.5) -8.5%
(506.7) -9.5% (525.9) -9.5% 19.2 3.7%
11.0% 12.1% -12.3%
587.2 -1.0% 669.5 -0.9% (82.3) 4.7%
(51.2) -0.9% (48.9) -2.0% 2.3 -55.3%
(49.0) -0.3% (109.5) -0.5% -46.3%
(16.1) (30.0) (60.5)
(13.9)

Net Profit 470.9 8.8% 481.1 8.7% (10.2) -2.1%

(1) INCLUDES income from the amortization of deferred10 rental income from

the Centara Grand Beach Resort Samui, totaling Baht 25.1 million/Quarter

(2) Cost of Sales EXCLUDES Depreciation11 and Amortization12Expenses

allocated 13as Cost of Sales

Full Year 2019 The Company achieved Total Consolidated14 Revenues of Baht

21,190.3 million (FY/2018 : Baht : 21,768.2 million) – a decrease of Baht 577.9 million

(or - 2.7%) YoY, due to the decrease in total revenues for the Hotel Business; whereby

the proportion of the Total Hotel Business Revenues to the Total Food Business
Revenues was at 42% : 58% (FY/2018 : 45% : 55%). Total Gross Profit was Baht 11,591.3

million (FY/2018 : Baht 12,104.2 million) – a decrease of Baht 512.9 million (or - 4.2%) YoY;

together with an Gross Profit Margin of 56.2%, that decreased slightly compared to the

previous year (FY/2018 : 56.9%) due to the operations for the Food Business. The

Company achieved Total EBITDA of Baht 4,298.5 million (FY/2018 : Baht 4,962.5 million) –

a decrease of Baht 664.0 million (or -13.4%), with an EBITDA Margin of 20.3% - a decrease

from last year (FY/2018 : 22.8%), that resulted from the overall softer operating

performance15 results for both the Hotel and Food Businesses under the increasingly
competitive market environment when compared to the previous year. The Company

35

For Immediate Release

achieved Total Net Profit from Normal Operations of Baht 1,721.7 million – a decrease
of Baht 455.8 million (or -20.9%) YoY. After including a damages insurance

compensation payment (net after tax) totaling Baht 80.6 million received in Q1/2019
together with deducting an extraordinary item relating to the required provisions for
employees’ long-term benefits in accordance with the new labour laws totaling Baht
58.1 million in Q2/2019, this resulted in the Company achieving Total FY/2019

Consolidated Net Profit of Baht 1,744.2 million – a YoY decrease of Baht 433.4 million (or -
19.9%) YoY.

CENTEL: Operating Performance Results – Full Year 2019 & 2018

(Amount - in Baht Million) Full Year 2019 Full Year 2018 Changes YoY
(Increase + / Decrease -)

Amount % Amount % Amount %

Revenues – hotel business (1) 8,895.9 42.0% 9,764.3 44.9% (868.4) -8.9%

Revenues – food business 12,294.4 58.0% 12,003.9 55.1% 290.5 2.4%

Total revenues 21,190.3 100.0% 21,768.2 100.0% (577.9) -2.7%
Cost of sales – hotel business 3,097.8 14.6% 3,438.1 15.8% (340.3) -9.9%
Cost of sales – food business 5,933.7 28.0% 5,720.7 26.3% 3.7%
213.0

Total cost of sales (2) 9,031.5 42.6% 9,158.8 42.1% (127.3) -1.4%
7,889.7 37.2% 7,682.3 35.3% 207.4 2.7%
Less: Selling & General Administrative Expenses 0.1% 0.2% (6.0) -16.9%
Add: Share of Profit - Investments (by the equity method) 29.4 35.4
Earnings before Interest, Tax, Depreciation and Amortization 22.8%
(EBITDA) 4,298.5 20.3% 4,962.5 -9.4% (664.0) -13.4%
Less: Depreciation & Amortization (2,037.2) -9.6% (2,044.9) 13.4% (7.7) -0.4%
10.7% -0.9% -22.5%
Earnings before Interest and Tax (EBIT) 2,261.3 -1.0% 2,917.6 -2.0% (656.3) 4.6%
Less: Finance Costs (214.0) -1.2% (204.6) -0.4% 9.4 -40.6%
Less: Corporate Income Tax (260.7) -0.3% (438.8) -32.9%
Less: Profit from Non-Controlling Interests (64.9) (96.7) (178.1)
(31.8)

Net Profit from Normal Operations 1,721.7 8.1% 2,177.5 10.0% (455.8) -20.9%

Extraordinary Items:

Add: Insurance claim (net of taxes) 80.6 0.4% -- 80.6 100.0%

(Less): Provision of long-term employee benefits (58.1) -0.3% -- (58.1) -100.0%

Net Profit 1,744.2 8.2% 2,177.5 10.0% (433.3) -19.9%

(1) INCLUDES YTD income from the amortization of deferred rental income

from the Centara Grand Beach Resorts Samui, totaling Baht 100.3 million.

(2) Cost of Sales EXCLUDES Depreciation and Amortization Expenses allocated

as Costs of Sales

.

36

For Immediate Release

Current Company Information

As at December 31, 2019, the Company has a total of 76 hotel properties (with a total of 14,758 rooms);
whereby 43 hotels (8,093 rooms) are already in operation and another 33 hotel properties (6,665 rooms)
are under development. Of the 43 hotels already in operation, a total of 18 hotels (4,476 rooms) are
owned and operated by the Company, with the other 25 hotels (3,617 rooms) being operated under the
Company’s Hotel Management Agreements.

As for the Food Business, CENTEL has a total of 1,064 QSR outlets in operation – namely: 1. KFC (279
outlets), 2. Mister Donut (370) 3. Ootoya (50), 4. Auntie Anne’s (182), 5. Pepper Lunch (47), 6. Chabuton
Ramen (19), 7. Cold Stone Creamery (17), 8. Yoshinoya (19), 9. The Terrace (10), 10. Tenya (15), 11.
Katsuya (36), 12. Aroi Dee (15), 13. Suki House (3), 14. Soft Air (1), and 15. Kowlune (1)

-------------------------------------------------------------------------------------------

For more information, please contact Dr. Ronnachit Mahattanapruet, Investor Relations Unit
Telephone (66) 02 769 1234 Ext. 6131 Email: [email protected]; or [email protected]
Website : http://centel.listedcompany.com/

37

For Immediate Release

WORDLIST

WORDS MEANINGS
1. revenues (N.)
2. proportion (N.) รำยได้
3. equaled to (Adj.) สดั ส่วน
4. asset of (N.) เท่ำกบั
5. compared to (Adj.) สินทรพั ย์
6. ongoing (N.) เปรยี บเทียบกับ
7. outlets (N.) ตอ่ เนื่อง ไม่หยดุ ย้ัง
8. compensate (V.) รำ้ นคำ้
9. respectively (Adv.) ค่ำทดแทน คำ่ ชดเชย
10. deferred (V.) ตำมลำดบั
11. depreciation (N.) รอกำรตดั บญั ชี
12. amortization (N.) ค่ำเสอื่ มรำคำ
13. allocated (V.) คำ่ ตัดจำหน่ำย
14. consolidated (V.) จดั สรร
15. performance (N.) รวม
ผลกำรดำเนินงำน

38

For Immediate Release

D) Business News

Centara Expands Into Vietnam With Exciting Family-Themed1
Waterpark Resort

984-key2 Centara Mirage Resort Mui Ne to open in June 2021

Bangkok, Thailand – 19thApril 2021 – Centara Hotels & Resorts, Thailand’s leading
hotel operator, expands its popular family-centric resort3 brand with the world’s
second Centara Mirage opening in June 2021 in a popular beach destination in
southern Vietnam, a few hours’ drive from4 Ho Chi Minh City.

Nestled along Hon Rom Bay amongst parks and flower hills, Centara Mirage Resort
Mui Ne brings elements of fantasy, wonder and awe to the guest experience to an area
already known for its leisure attractions including white sandy beaches, water sports,
and iconic Sand Dunes.

Inspired by nautical adventures5 and voyages of discovery, the Spanish
Mediterranean themed waterpark resort offers 984 rooms and pool villas nestled in6
the gentle sloping hillside and along the seafront. The wide selection of
accommodation options includes Standard Rooms (half villa, some with pool access),
1-, 2-, and 3-bedroom pool villas.

“Following its huge success in Thailand, we are proud to expand the Centara Mirage
concept with the opening of two new themed family resorts this year, including this
exciting property7 in Vietnam. The flagship Centara Grand Mirage Beach Resort

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For Immediate Release

Pattaya is one of Thailand’s top family destinations, and we look forward to offering
the same themed family experience to local Vietnamese visitors and later
international travellers when the time is right,” said Thirayuth Chirathivat, Chief
Executive Officer of Centara Hotels & Resorts.

Central to the resort’s family-centric offerings is a waterpark which features a water
play area styled like a sailing ship complete with slides, as well as a lazy river, splash
pad for kids, and cliff-jumping rock and pool.

Other fantastic family-friendly facilities8 at Centara Mirage Resort Mui Ne include
separate playgrounds and Kids’ Clubs for younger and older children, Cenvaree Spa,
and the playful Spa Candy, a candy-themed wellness destination designed specifically
for children. The resort’s spacious9 villas lend themselves to family sharing, while a
dedicated10 Mirage Family Lounge allows children and their parents to enjoy
downtime in each other’s company.

The resort is also home to a grand ballroom and outdoor amphitheatre11, with other
recreational12 facilities including an Observatory Tower and indoor entertainment
centre complete with Karaoke rooms and a bowling alley.

Centara Mirage Resort Mui Ne offers diverse dining options with several restaurants
and bars, including Mundo serving European and Vietnamese classics, Suan Bua,
showcasing home-style Thai cuisine, and El Salon Bar, the perfect spot to catch the
sunset.

The beach resort town of Mui Ne is well known for its white sandy beaches, kite
surfing, and water sports, and other activities including quad biking at the desert-like
White Sand Dunes and sandboarding down the rust-coloured13 Red Sand Dunes.
Visitors can also enjoy cultural experiences to discover local markets, temples, and
explore the local food scene.

“We are excited to finally share all the exciting elements14 we have been working on
for Centara Mirage Resort Mui Ne, from the extensive themed water playground and
numerous destination dining options to the special Spa Candy themed wellness
destination for kids and other wonderful family-friendly offerings that will make our
resort the new Place to Be for families,” said Franck Rodriguez, General Manager of
Centara Mirage Resort Mui Ne.

Centara Mirage Resort Mui Ne is Centara Hotels & Resort’s first resort in Vietnam.
Centara Hotels & Resort is the hospitality arm of Central Group, which first
established presence in Vietnam in 2012 through its retail subsidiary15.

40

For Immediate Release

To celebrate its opening, Centara Mirage Resort Mui Ne is offering a XXX package with
rates starting at XXXXXX.

For reservations or more information, please visit www.CentaraHotelsResorts.com or
contact the Centara reservation centre at [email protected], at +66(0) 2101
1234 or via live chat.

Illustrated pictures

Premium Deluxe room at Centara Mirage Beach Resort Mui Ne

Nautical interior design inside the villas
---End---

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai
destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar,
Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara
Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection,
Centra by Centara and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to
family resorts and affordable lifestyle concepts supported by innovative technology. It also operates
state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout
the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for
including gracious service, exceptional food, pampering spas and the importance of families. Centara’s
distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and
lifestyle.

41

For Immediate Release

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its
footprint into new continents and market niches. As Centara continues to expand, a growing base of
loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global
loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member
pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

Facebook LinkedIn Instagram Twitter

Download all Centara official images and logos at Image Bank

__________________________________________________________________________

For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)

Assistant Corporate Public Relations Director, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6733

42

For Immediate Release

WORDLIST

WORDS MEANINGS
1. theme (N.)
2. key (N.) รูปแบบ
3. family-centric resort (N.) หอ้ งพกั
4. drive from (V.) รีสอรท์ สำหรับครอบครัว
5. nautical adventures (N.) ขบั รถจำก
6. nestled in (V.) กำรผจญภัยทำงทะเล
7. property (N.) ตั้งอยใู่ น
8. facilities (N.) โรงแรม
9. spacious (Adj.) สิ่งอำนวยควำมสะดวก
10. dedicated (V.) กว้ำงขวำง
11. amphitheatre (N.) ทมุ่ เท
12. recreational (Adj.) อฒั จนั ทร์
13. rust-coloured (Adj.) สันทนำกำร
14. elements (N.) สีสนมิ
15. retail subsidiary (N.) องค์ประกอบ
บรษิ ัทย่อยค้ำปลกี

43

For Immediate Release

E) Beauty and Health News

CENTARA LAUNCHES THAILAND’S FIRST HOME-DELIVERY
BEAUTY SERVICE BY A HOTEL SPA BRAND

“Beauty Calls” by Spa Cenvaree offers personalised
beauty services in the comfort of home

Bangkok, Thailand — 15th March 2021 — Centara Hotels & Resorts, Thailand’s
leading hotel operator, continues to redefine1 travel and life in the new normal with
the launch of Beauty Calls, Thailand’s first in-home2, on-demand beauty service
provided by a hotel spa brand.

Created by SPA Cenvaree, Beauty Calls offers guests the convenience of personalised
beauty services in the comfort of their home, office, or hotel.

“I believe this will be game changer for our guests who are otherwise not able to make
it to our properties, whether after work or before they head out to an event. Our
beauty maintenance3 treatments are simple to book online, and all quality products
and sanitised4 equipment required will be provided by our beauty therapists5. Getting
ready for a night out has never been so easy” said Tara Hanrahan, Corporate
Director of Spa Operations, Centara Hotels and Resorts.

A team of professional beauty specialists6, trained to adhere to the highest level of
hygiene and safety, provides a full range of treatments, including makeup service,
waxing, hair up-dos, manicures7 and pedicures8.

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For Immediate Release

In the near future, the mobile beauty service will expand to also offer health massages,
workshops9, as well as full beauty sessions10 for special days such as weddings and
hen’s parties11.

Guests can feel confident, knowing that Beauty Calls is overseen12 by professional spa
and beauty experts, for whom exceptional standards, quality of service, training and
a high level of treatment execution are cornerstones13.

“Since last year, we noticed a niche in the market for luxury, at-home salon services
that complement the wellness treatments we provide at SPA Cenvaree. For us, Beauty
Calls is a new revenue earner and helps to diversity our offerings. For our customers,
our new on-call beauty service perfectly aligns with14 the needs of today’s guests.
Everything we do, we do with the highest levels of care, and with Beauty Calls, we
continue to do so at the convenience of our customers,” said Thirayuth Chirathivat,
CEO of Centara Hotels and Resorts.

Beauty Calls rates start at THB 750 for waxing, THB 1,500 for makeup, and THB 1,600
for a manicure and pedicure.

The service is available between 6 a.m. to 9 p.m. for visits to homes, hotels, and offices
within the Bangkok metropolitan area. A minimum15 three-hour advance booking is
required.

For more information, please visit https://beautycalls.spacenvaree.com/

--- End ---

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai
destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar,
Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara
Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection,
Centra by Centara and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to
family resorts and affordable lifestyle concepts supported by innovative technology. It also operates
state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout
the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for
including gracious service, exceptional food, pampering spas and the importance of families. Centara’s
distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and
lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its
footprint into new continents and market niches. As Centara continues to expand, a growing base of
loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global

45

For Immediate Release

loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member
pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

Facebook LinkedIn Instagram Twitter

Download all Centara official images and logos at Image Bank

__________________________________________________________________________

For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)

Assistant Corporate Public Relations Director, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6733

46

For Immediate Release

WORDLIST

WORDS MEANINGS
1.redefine (V.)
2. first in-home (N.) นยิ ำมใหม่
3. maintenance (N.) ครง้ั แรกของกำรทำ...ทบี่ ้ำน
4. sanitized (V.) ซอ่ มบำรงุ / บำรุงรกั ษำ
5. therapists (N.)
6. specialists (N.) ฆำ่ เช้อื
7. manicures (N.) นกั บำบัด / ชำ่ งเสริมสวย / พนักงำนนวด
8. pedicures (N.)
9. workshops (N.) ผู้เชยี่ วชำญ
10. sessions (N.) กำรทำเลบ็ มือ
11. party (N.) กำรทำเลบ็ เท้ำ
12. overseen (V.) กำรสมั มนำเชงิ ปฏิบัตกิ ำร
13. cornerstones (N.) หอ้ ง ภำคสว่ น
14. aligns with (V.)
15. minimum (Adj.) งำนปำร์ต้ี
ดูแล, ควบคุม
ระดับมอื อำชพี , ท่ีมมี ำตรฐำนสูง
เข้ำกนั กบั

ขั้นตำ่

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For Immediate Release

F) Food News

Suan Bua at Centara Grand Beach Resort &
Villas Hua Hin

Centara Grand Beach Resort & Villas Hua Hin spoils1 curry lovers once again this
January as Suan Bua Thai restaurant extends its popular promotion “Creative Thai
Curries”, giving more time for diners to delight with2 creative curry dishes, cooked
using authentic3 Thai curry paste and market-fresh local produces4.

Every day throughout January, Suan Bua at Centara Grand Beach Resort & Villas Hua
Hin invites curry lovers to enjoy a special à la carte selection “Creative Thai Curries”
available for lunch and dinner. This popular à la carte menu from the last season5
showcases an authentic depth-of-flavour from freshly-made curry paste, fused with6
Chef’s artistic aspirations. Sample flavourful curry dishes such as Thai yellow curry
with tiger prawns7 cooked with Chef’s blend of homemade yellow curry paste,
creamy coconut milk, and the bright flavor of turmeric8, Grilled lamb with Panaeng
curry sauce that boasts a distinctly9 rich and spicy flavour of Panaeng curry paste
with the addition of kaffir10 lime leaves.

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For Immediate Release

Last, but not least, try the all-time favourite Gaeng Som or Thai Spicy Sour Soup with
snow fish, a simply delicious soup that has all the flavours you love with a Thai twist.
Further complimenting the dishes is Jasmine rice served alongside your
selected11curry favourite.

Whatever your palate12 desires, visit Centara Grand Beach Resort & Villas Hua Hin
and spice up your evening with “Creative Thai Curries” from Suan Bua. The new
menu promises to please you alongside a wide range13 of many other Thai home-
style dishes and local specialties14 as your evening is enhanced15 with a warm
welcome and highly attentive service.

“Creative Thai Curries” at Suan Bua

Available every day for lunch and dinner from 1 – 31 January 2019 with prices
starting from Baht 380++ per dish.

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 83 properties span all major Thai
destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar,
Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands – Centara
Reserve, Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection,
Centra by Centara and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to
family resorts and affordable lifestyle concepts supported by innovative technology. It also operates
state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout
the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for
including gracious service, exceptional food, pampering spas and the importance of families. Centara’s
distinctive culture and diversity of formats allow it to serve and satisfy travellers of nearly every age and
lifestyle.

Over the next five years Centara aims to become a top 100 global hotel group, while spreading its
footprint into new continents and market niches. As Centara continues to expand, a growing base of
loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global
loyalty programme, Centara The1, reinforces their loyalty with rewards, privileges and special member
pricing.

Find out more about Centara at www.CentaraHotelsResorts.com

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__________________________________________________________________________

For more information and media enquiries, please contact:

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6922

Pornchanok Thongrungrot (Pao)

Assistant Corporate Public Relations Director, Centara Hotels & Resorts

[email protected] Tel. +66 (0)2769 1234 Ext. 6733