SETEL 2.0

SETEL ACQUISITION LEADERBOARD & SALES AWARD
SALSA – Dealers Award Program

LAMPIRAN 3

OInptenrnal

SALSA 1st February 2020

SETEL ACQUISITION LEADERBOARD & SALES AWARD

Stations will be given acquisitions target based on monthly average volume (Refer Table 1). The main task of dealers are to

ensure the Setel OGA Promoters at stations are able to acquire as many new customers as possible. Dealers are also allowed

to acquire new customers.

Note: Dealers & OGA Promoters will carry the same shared target. Dealers

Table 1 : Station’s Monthly & Quarterly Target 1,060 Stations

Category Station Monthly Volume Monthly Quarterly Territory Manager (TM)
Station Target Target
47 Trading Areas

Dealer Station Category A : Less than 300 KL 60 pax 180 pax Retail Sales Manager (RS)
Station Category B : 300 - 700 KL 120 pax 360 pax
11 Sub-Regions

Station Category C : 700 KL - 1.2 Mil L 180 pax 540 pax

Station Category D : More than 1.2 Mil L 240 pax 720 pax Regional Retail Manager (RR)

5 Regions

SALSA Award Requirement:

1. OGA achieved the given monthly Acquisition Target
2. Minimum Adoption Rate of 3% for Feb & March 2020; and 5% for

April onwards

© 2019 Petroliam Nasional Berhad (PETRONAS) |

OInpteenrnal

SALSA 1st February 2020

SETEL ACQUISITION LEADERBOARD & SALES AWARD

There will be leaderboards for all levels in RSOD. The highest achievers will be rewarded and recognized periodically while the
bottom achievers will be highlighted in the leaderboard. This leaderboard will be visible to all Dealers & Regional sales teams.

Dealers No Category Monthly KPI Quarterly KPI Annual Recognitions Award
.
1,060 Stations 1 Dealer Refer Table 1 Refer Table 1 Top 3 Stations by Category

Territory Manager (TM) 2 TM Category A Category B
3 RS Category C Category D
47 Trading Areas 4 RR
Combinations of Dealers Target within Trading Area -
Retail Sales Manager (RS) Combinations of Dealers Target within Trading Area -
Combinations of Dealers Target within Trading Area -
11 Sub-Regions
© 2019 Petroliam Nasional Berhad (PETRONAS) |
Regional Retail Manager (RR)

5 Regions

OInpteenrnal

SALSA 1st February 2020

SETEL ACQUISITION LEADERBOARD & SALES AWARD

Requirement to acquire each customer: ● Adoption Rate Calculation:

● Every customers must register Setel Apps using OGA Total monthly Setel Volume x 100%
Total monthly Sell In Volume x 100%
Promoters’ Code (Refer Circular Setel Launch
Nationwide) For example;
Station ABC has a monthly fuel delivered of 450,000 L for
● The Customer must top up minimum of RM30 and will February 2020. Based on record, station ABC has sold 35,000 L
of fuel with Setel.
be granted immediately with RM5 into Customer
Account*

*For new account creation only. Existing users will not be
eligible for this offer

The Adoption Rate for Station ABC in February is :

35,000 L x 100% = 7.7% Adoption Rate
450,000 L

IOnpteenrnal

SALSA 1st February 2020

Sample Scenarios in Trading Area

Total Target: 2,400 Total Target: 2,400
Achieved : 1,080 X Achieved : 4,500 ✓

Sample #1 TM : Nora Suhana Sample #2 : TM : Saiful Malik

Low ✓✓ ✓✓ ✓✓ ✓ ✓
✓✓ ✓✓
Med ✓✓ XX ✓✓ ✓✓

High ✓✓ X X
Super
High XX XX XX XX

OInpteenrnal ✓ Achieved Target: Dealers / TM will be awarded for achieving Stations / TA target

© 2019 Petroliam Nasional Berhad (PETRONAS) |

X Not achieve: No award for Dealers or TM

SRX Execution Strategy

1 2 3 Station
Readiness
OGA Scale- Shared KPI
up Training
Dealers & OGA will have
OGA Promoters are the main common target New Script
source of new acquisitions REWARD
PENALTY C-Store
KP
SALSA POSM
DEALER
KP & Dealer to support Cash Topup
M. Shopper

& PSE

© 2019 Petroliam Nasional Berhad (PETRONAS) |

IOnpteenrnal

The Setel Retail Experience (SRX)

“Dah upgrade ke Setel?”

PEAK HOURS NON - PEAK HOURS

Dah ada Setel? Dah upgrade ke
Setel?

“Bos, bayar dari dalam kereta sahaja; “Kumpul Mata Ganjaran Mesra
tak perlu datang beratur ” dengan Setel”

During peak hours, OGA promoter must stand inside C- During non peak hours, OGA promoters will be moving
Store or nearby Pigeon Hole only. All interested around the pigeon hole and forecourt areas to acquire

customers will be passed to OGA promoters not to customers.
disrupt the traffic

Open

Roles & Responsibilities

KP Krew PETRONAS ● Cashier : New Script
● Cashier : To pass any interested customer to OGA
D Dealer ● 3 Things Must Know

TM Territory Manager ● To welcome & support OGA presence
● To achieve SALSA station Target & TA target
RS Retail Sales Manager ● To ensure POSM in good condition

RR Regional Retail Manager ● To make sure OGA & Dealer are working in healthy
environment

● To achieve SALSA station Target & TA target
● To attend Setel TOT Training

● To consolidate stations without OGA and inform
Setel

● To monitor SALSA Performance

● To strategize in achieving the SALSA Target
● To join a monthly meeting Setel

© 2019 Petroliam Nasional Berhad (PETRONAS) |

Open

Thank You

Open

LAMPIRAN 4 Mac 2019
Setel Promoters Guidelines

For PETRONAS Dealers
January 2020

Open

Promoters Activities Area Big Petrol Station
will allocate at least 3-4 promoters
Small Petrol Station
will allocate at least 2 promoters

DO NOT USE PHONE DO NOT USE PHONE
NEAR PUMP AREA NEAR PUMP AREA

Open 2

Do’s & Don’ts

DO’s: DON’T’s:

1. Arrive on time at station and introduce yourself to 1. No ripped jeans
dealers/Supervisors 2. No slippers
3. Do not wear any other t-shirt than Setel t-shirt
2. Dress up nicely and professionally 4. DO NOT USE PHONE NEAR PUMP AREA
3. To show authorization letter from agency 5. Do not give misleading information to customers
4. Wear Setel T-shirt & long pants with covered flat shoes 6. Do not use phone for any other purpose than reporting,
5. Approach customer nicely with friendly attitude
6. Give correct information to customers on 10% Cashback and Setel App, Whatsapp & work related only

RM5 Reward by Setel 3
7. Daily briefing by 12pm from TL (via Zoom)
8. KP & promoters to work together to avoid any traffic jammed

at stations.

Open

Safety Tips for Customers at Stations Identifying Hazards

NEW ICONS Setel is NOT
for motorcyclists
PENGGUNAAN TELEFON HANYA
DIBENARKAN DI DALAM Do NOT use your
KENDERAAN SAHAJA mobile devices
while refueling
PENGGUNAAN TELEFON HANYA outside the car
DIBENARKAN DI DALAM
KENDERAAN SAHAJA Leave your phone
and LOCK the car.
PENGGUNAAN TELEFON HANYA Take the keys with
DIBENARKAN DI DALAM you
KENDERAAN SAHAJA
4
Open

SETEL REFRESHER DECK

2019

SetelMEMPERKENALKAN
E – Wallet Rasmi PETRONAS

Sistem pembayaran Petrol yang pantas
dan efisien, pertama di Malaysia.

2

Setel Dilancarkan Bagi Memudahkan Transaksi Pembelian Petrol Secara Atas Talian

Selamat Digunakan Pautan Kad Mesra

“ Sebagai ibu-bapa saya khuatir untuk meninggalkan
kanak-kanak di dalam kenderaan semasa membuat
pembayaran di kaunter stesen. ”

Tiada Pegangan Kredit RM200 ❤

“ Kad kredit selalu ada pegangan kredit RM200.”

Tidak Perlu Risau Kad Mesra Tidak Perlu Beratur

“ Alamak! Kad Mesra tertinggal di rumah!. ”

Masa Adalah Ringgit

“ Saya perlu segera sampai ke pejabat. Singgah isi
minyak sering memakan masa kerana perlu beratur
di kaunter. ”

Tidak Perlu Beratur

“ Cuaca panas tapi terpaksa juga beratur untuk
membayar petrol. ”

Simpan Rekod Perbelanjaan 33

“ Bayar dengan Setel, saya boleh rekod perbelanjaan
petrol setiap bulan.”

Pengalaman Mengisi Petrol Secara Ekslusif dan Bertaraf VIP.

Tiba-Di-Stesen Di-Dalam-Kereta Bersebelahan Di-Dalam-Kereta
Pam Minyak

Notifikasi Pilih Pam Amaun Petrol Isi Minyak Transaksi

Pengguna akan Pengguna akan Pengguna boleh Semasa mengisi Pengguna akan
memilih sebarang minyak pastikan menerima butiran
menerima notifikasi memilih nombor transaksi terbaru
amaun yang telefon bimbit
automatik jika berada di pam yang dikehendaki untuk ditinggalkan di
dalam kereta
stesen minyak tertera. mengisi minyak

berhampiran

4

Setel Meningkatkan Nilai-Nilai Pelanggan, Rakan Niaga, dan Petronas.

Pelanggan Rakan Niaga PETRONAS

• Mod pembayaran yang • Mengurangkan kerugian semasa • Mewujudkan ruang kompetitif
cepat dan selamat. sistem offline. yang menggalakkan
pelanggan bertukar kepada
• Tiada pegangan kredit • Meningkatkan isipadu jualan jenama Petronas.
RM200. dengan penambahan
pelanggan ke Stesen Petronas. • Peluang untuk meningkatkan
• Pautan Program Kad keuntungan sekaligus
Mesra. • Setel menjadi trend aplikasi petrol mengatasi pasaran kongsi
pertama di Malaysia sekaligus pesaing.
• Mengenal pasti corak menjana strategi pemasaran
pembelian pelanggan. baharu untuk menarik lebih ramai • Meningkatkan Net Promoter
pelanggan berkunjung ke Stesen Score (NPS).
Petronas.

5

Keselamatan adalah Keutamaan Kami. Panduan Keselamatan

IKON BARU Penunggang
Motorsikal TIDAK
PENGGUNAAN TELEFON HANYA dibenarkan
DIBENARKAN DI DALAM membayar
KENDERAAN SAHAJA menggunakan Setel

PENGGUNAAN TELEFON HANYA DILARANG
DIBENARKAN DI DALAM menggunakan
KENDERAAN SAHAJA telefon ketika
pengisian minyak
PENGGUNAAN TELEFON HANYA
DIBENARKAN DI DALAM Tinggalkan Telefon
KENDERAAN SAHAJA dan kunci
kenderaan anda.
Bawa kunci
bersama anda.

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Aplikasi Setel

7

Muat Turun Aplikasi Setel di Dalam Apple Play Store

1 Buka Apps Store 2 Taip SETEL pada 3 Klik pada aplikasi 4 Sekarang, anda

di dalam Iphone kotak carian dan Setel yang sudah boleh mendaftar
anda. sebagai
klik muat turun. dimuat turun. pengguna Setel..

8

Muat Turun Aplikasi Setel di Dalam Google Play Store

1 Buka Google Play 2 Taip Setel di dalam 3 Klik pada 4 Sekarang, anda boleh
Kotak Carian aplikasi Setel mendaftar sebagai
Store di dalam
Android anda. yang sudah pengguna Setel..

dimuat turun.

9

Daftar Pengguna Baru – setel.my/petronas

1 Pendaftaran – Perlu 2 Pengesahan Nombor 3 Skrin Utama – 4 Masukkan PIN Setel –

mempunyai Telefon – Pengguna Pengguna akan Nombor PIN perlu
nombor telefon akan menerima diminta untuk digunakan setiap kali
Malaysia yang pengesahan mengemas kini ingin membuat
berdaftar. dengan kod nombor PIN. pembayaran.
pengaktifan.
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Tahniah! Anda telah Mendaftar sebagai Pengguna Setel :)

Anda akan menerima E-mel pengesahan daripada Setel.

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Daftar Pengguna Baru: Log Masuk

1 Mod Pembayaran 2 Pautan Kad Mesra – 3 Baki Tambah Nilai – 4 Pengaktifan Lokasi –

– Pengguna boleh Pengguna akan Pengguna boleh Membolehkan Setel
memuat naik kad menerima mata menambah nilai mengesan lokasi
kredit/debit ganjaran Kad Mesra menggunakan kad anda dan stesen
mereka ke dalam setiap kali membuat kredit atau debit. terdekat secara
aplikasi Setel. pembayaran automatik.
menggunakan Setel.

12

Tambah Nilai

1 Buka Skrin Utama 2 Pilihan Tambah Nilai 3 Masukkan maklumat 4 Pilih amaun tambah
kad atau nilai yang anda
Aplikasi Setel anda Guna kad
dan Klik pada debit/kredit atau kredit/debit anda. ingini.
butang Payment perbankan online
untuk tambah nilai.

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Semak Transaksi dan Baki Akaun

1 Baki semasa dan 2 Pilihan Tambah Nilai 3 Nilai baki akaun 4 Notifikasi akan

transaksi terbaharu Guna kad anda akan dihantar ke alamat
anda boleh dirujuk debit/kredit atau dikemaskini sejurus e-mel pengguna
disini. perbankan online pembayaran yang berdaftar.
untuk tambah nilai. dilakukan.

14

Ciri-Ciri Khas Aplikasi Setel

E-Resit Tebus Mata Ganjaran Kad
Mesra
Tambah Nilai Pembelian Petrol
Baki Link Kad Mesra
untuk Kutip Mata

Ganjaran

15

Setel Menawarkan Ganjaran Istimewa untuk Pengguna.
1. Dapatkan Mata Ganjaran bersama

Rakan Anda / Refer a Friend

Kongsi Kod anda dengan rakan-rakan
untuk menikmati mata ganjaran seperti
yang tertakluk:

1st Referral: RM5
2nd Referral: RM6
3rd Referral: RM7

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Maklum Balas Pengguna
dan Pencapaian Terkini

Setel

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Apa Kata Pelanggan Kami?

Kemudahan bagi I’m a lady and I don’t need to get out from my car especially at night to ★★★★★
wanita make payment. ★★★★★

Mudah & Cepat As a women with 3 kids, it is easier to fuel petrol near the car

Promosi yang Used Setel for the first time today. Well done Setel team and Petronas! I ★★★★★
menarik have a new and smooth experience fuelling my car. ★★★★★

Tidak perlu risau No need to worries about no cash in the wallet, no hassle to walk and line
jika tertinggal up at the counter and no need to use any card. Link to Mesra card too.
dompet
Really useful apps, good product, hassle free even have 10% cashback.. I ★★★★★

love settle

Very great app but PETRONAS SHOULD put sharing feature and rebate ★★★★★

No need to worries about no cash in the wallet, no hassle to walk and line ★★★★★
up at the counter and no need to use any card. Link to Mesra card too.

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Cepat & Mudah! Apa Kata Pelanggan Kami?

Selamat untuk wanita !

Langkah – langkah Menjimatkan masa Aplikasi mesra Tambahan terus
yang amat mudah dari beratur ! pengguna tidak mata ganjaran

sekali ! kira umur ! Mesra

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Stesen memerlukan internet untuk berkomunikasi dengan aplikasi Setel

Vendor PDB akan menyediakan
infrastruktur bagi mengaktifkan
kemudahan internet di stesen.

PDB

Network Point of Sales Internet
(POS)

Back Office System Sentinel
(BOS) Others

Setel

2200

Peranan Rakan Niaga

21

Peranan Rakan Niaga: Memastikan pembayaran kepada Rakan Niaga dan laporan

transaksi Setel adalah tepat

Penyelarasan/
Reconciliation

22

Penyelarasan perlu diambil kira dalam membangunkan Setel /
Reconciliation is taken into considerations in developing Setel

1 Laporan Khusus atau harian boleh didapatkan di Laporan ISIS > Kad Kredit >

“Kredit” / Daily or Customized reports can be produced in ISIS Reports > Credit
Cards > “Credit”

2 Kiple Portal is available to check transaction details. Monthly statement will be emailed.

3 Settlement Guideline provides a clear step-by-step process on reconciliation but will

evolve as we develop

4 Settlement period is currently T+2 working days

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Menyediakan Laporan Khusus atau Harian / Producing Daily or
Customized Report

1) Laporan khusus atau harian boleh didapati di Laporan ISIS > Kad Kredit > “Kredit” /
Daily or Customized reports can be produced in ISIS Reports > Credit Cards > “Credit”

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Menyediakan Laporan Khusus atau Harian / Producing Daily or
Customized Report

2) Pilih “Custom” tab dan pilih tempoh yang diperlukan. / Select “Custom” tab and
choose the period.

25

Menyediakan Laporan Khusus atau Harian / Producing Daily 26
or Customized Report

3) Rekod jumlah dan
bandingkan dengan Portal
KiplePay (rujuk slaid
seterusnya) / Record the
total amount and compare
with KiplePay Portal (Refer
Next Slide).

• Transaksi Setel bermula dari
202…&201…/
Setel Transactions start
with 202… & 201…

Penyelarasan diambil kira dalam membangunkan Setel /
Reconciliation is taken into considerations in developing Setel

1 Daily or Customized reports can be produced in ISIS Reports > Credit Cards >

“Credit”

2 Portal Kiple disediakan untuk menyemak butiran transaksi. Penyata bulanan akan dihantar

melalui E-mel. / Kiple Portal is available to check transaction details. Monthly statement will
be emailed.

3 Settlement Guideline provides a clear step-by-step process on reconciliation but will

evolve as we develop

4 Settlement period is currently T+2 working days

27

Kiple Portal

1) Station logs in to Kiple web portal at https://setelportal-live.kiplepay.com/

28

Kiple Portal

2) Go to List of Transactions > Enter “Start Date” and “End Date” > Click “Search”

29

Kiple Portal

3) A report will be generated, to obtain in excel format click “Export”

30

a

gh i

bd ef c kj l

a) Enter Date & Click Search g) Fee (Deduction MDR) (0.80%) 31

(e.g. 1 Dec 2019 – 31 Dec 2019) h) Net (Reimbursement after MDR deduction)

b) Transaction ID i) Customer email
c) External reference (based on partner info)
d) Transaction date & time j) Customer Phone number
e) Transaction type (payment & void) k) Settlement status (settlement in T+2 working days)
f) Gross amount (selling price of item) l) Settlement Date

Rekod Pembayaran

a

bc d e gf hi j k l

a) Enter Date & Click Search g) Gross (sales amount) 32
h) Fee (MDR 0.80%)
(e.g. 1 Dec 2019 – 31 Dec 2019) i) Tax (not applicable)
j) Net (sales amount after MDR deduction)
b) Export the data to excel version k) Settlement Status
c) Merchant ID l) Settlement Date (settlement in T+2 working days)
d) Merchant Name (Company Name)
e) PSS Name (station name)
f) Count (number of transaction of that day)

Laporan EOD & RTJH

33

Penyelarasan perlu diambil kira dalam membangunkan Setel /
Reconciliation is taken into considerations in developing Setel

Integrasi POS & BOS membolehkan laporan EOD dimasukkan bagi menunjukkan
transaksi Setel dibawah ‘kredit lain’ & Setel. / POS & BOS integration will enable
EOD report to reflect Setel transactions under ‘other credit’ & Setel

34

Laporan EOD Setel / Setel EOD Report

1. Buka Laporan ISIS / Open ISIS report

2. Pilih laporan EOD (Laporan terakhir pada

hari berkenaan)/Choose EOD Report (End
of Day report)

35

Laporan EOD Setel/Setel EOD Report

3. Pilih tarikh, dan klik ikon

lihat / Choose the date,
and click the view icon

4. Laporan Penyelarasan

akan diproses. /
Reconciliation report will be
generated

36

Laporan EOD Setel / Setel EOD Report SETEL

5 Lihat pada mukasurat terakhir laporan/

Refer to the last few pages on the report.

a) Pilih / Find ‘Bank ID: Setel’ .

b) Nombor transaksi / Number of

transactions

c) Jumlah keseluruhan transaksi /Total

transaction amount

d) Butiran Transaksi / Transaction details

37