HUI SHUET YEE_INTERNSHIP REPORT_FINAL (page)

REPORTINDUSTRY
HUI
SHUJE1T90Y31E6E74

ADS2888
APR2021

2

Table of Content

01 PREFACE 4
5
• Declaration 6
• INTI Internship Letter 9
• Cover Letter & Resume 11
• Internship Offer Letter
• Acknowledgement 13
26
02 CONTENT 31
36
• Company Information 39
• Scope Of Work
• Projects Involved 43
• Covid-19 58
• Reflection

03 SUPPLEMENTS
• Weekly Log Sheets
• Project Documentations

3

01
4

Declaration

Disclosure by the Internship Supervisor:

This is to confirm that I have read the report and all the information
enclosed is correct and contains no confidential information.

ELIZABETH ANG
Senior Branding Executive
Myra (Oriental Interest Berhad)
25 JUN 2021

5

INTERNSHIP LETTER

March 1 2020
TO WHOM IT MAY CONCERN

Dear Sir/Madam,
Subject: Certification Letter for Internship
Greetings from INTI Center of Art and Design.
This is to confirm and certify Hui Shuet Yee (IC/Passport No 010103-14-1084) is currently registered in our
College as Year 2 Semester 6 in Diploma in Graphic Design student.
As part of the program curriculum requirement, each student from the above mentioned semester is
required to undertake internship from April 12th – July 23rd ( 15 Week academic Weeks) to enable him/her
to enhance both technical and soft skills.
Please do not hesitate to contact me for any further clarification.
Thank you.

Yours sincerely,
Firdaus Anuar
Head of Programme, Graphic Design
INTI Center of Art and Design
INTI International College Subang
[email protected]
+603 56232800 ext 2722
INTI: Education that Empowers.

6

COVER LETTER

7

HUI SHUET YEE

Graphic Designer

DIPLOMA IN GRAPHIC DESIGN

INTI International College Subang

SKILL SETS ADOBE SOFTWARE

Illustration Ai Ps Id Ae Pr
Digital Imaging
Computer Graphics LANGUAGES
Photography
Motion Graphics English, Mandarin, Cantonese, Bahasa Malaysia
Typography

COMPETITIONS

Gamuda Cove - Splashmania Logo Design (2020)
ACA Championships - Prevention is Better Than Cure (2020)

Damen Mall - Hari Raya Packet Design (2020)
SMK Taman Sea - Pertandingan Merancang Baju PJK (2018)

JOB EXPERIENCE

Skechers - Part Time Shoe Promoter
Event - Freelance Event Crew

Graphic Design - Freelance Graphic Designing
Superfine KL - Part Time Waitress

ACHIEVEMENTS

2018 - Sijil Pelajaran Malaysia (SPM)
2020 - Dean’s Honor Roll
2021 - Certificate of Recognition

8

RESUME

ABOUT ME

Enthusiastic creator and learner that’s always up
for new challenges especially in new environments.
Given a good sense of leadership that is able
to lead and work well with the team. Strong love
and passion for the art and design industry for as
long as I could remember.

+60 12-4711832
[email protected]
shuetyeeh.wixsite.com/portfolio

9

INTERNSHIP OFFER LETTER

10

Acknowledgment

Working for Myra as a creative intern on the branding team was one of the best
working experience I have ever had. Other than graphic designing, I have learnt a
lot on branding/marketing strategies, improving my video editing skills, as well as
discovering my interest in copy writing during these 3 months.
I have to thank my mentors, Elizabeth Ang and Nabila Wawan, for guiding me
along this journey. Liz and Nabila had been nothing but patient and forgiving. I’m
grateful that we were able to learn from one anohter by sharing our knowledge
with each other.
Further on, I would like to thank my manager, Akil Hassan for all the eye-opening
opportunities and the tremendous amount of trust he has in me. I appreciate his
efforts on making time to check-in on the interns despite his busy schedules.
I would also like to give special thanks to the culture team, Ruiz Hakeem and
Aleesya Halim for providing mental support with all the words of encouragement.
Lastly, I would like to thank my intern buddy Shah Tantash for accompanying me
as well as being a good partner to work with along side.

11

02
12

HUI SHUETYEE J19031674 INDUSTRY WORK PLACEMENT REPORT
hi there,

meet
13

History of Myra
Myra is officially known as Oriental To be precise, Myra is a subsidiary
Interest Berhad (OIB). The OIB company of OIB. Myra started out seven
Group was formed in the year 1986. years ago like every other developer.

OIB has matured over the years as a Eventually, they’ve realized that most of

property developer and has over 26,313 theirhome buyers were lost about home-

development units and 14 on-going ownership as majority of the people are

projects under their belt today. OIB is first time home buyers.

commonly known as the company that

supplies sustainable and quality homes It was then that they had a light bulb

at affordable prices. moment, when they realize that it was

14

Vision

Homes that grow into communities,
in every place, for everyone.

Mission

To develop with integrity, build
with quality and innovate all that
we can for the sake of our planet

and it’s people.

their duty to guide their homebuyers in
this wonderful journey. Myra’s aim is to
make the purchase of their homebuyers’
“Biggest, Most Priced Possession” (BMPP)
easy and exciting.

Today, Myra’s goal is to eliminate all the
fears toward home buying by educating
and guiding their homebuyers along
the way to achieve this milestone in life.

15

KEY PEOPLE OF

Khoh Why Way

CEO of Myra

WhyWay was born and raised here in Malaysia but has gone abroad to Melbourne,
Australia, to pursue his studies after graduating high school. Why Way studied at
Trinity College, and proceeded to Deakin University for his bachelor’s degree.
Why Way started his career in sales and marketing, but it didn’t take long until
he realizes that he didn’t enjoy working for other people. Therefore, he decided to
come back home to Malaysia to join the family business. Why Way was one of the
first of his generations to take over the family business.
At first, Why Way was only in charge of the marketing department when he joined
Myra. But with his hard work and dedication, he slowly started taking over other
aspects as well over the past five years.

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The Managers

Keith Wendy

Customer Experience Business Development

Ken Akil Chan

Marketing Culture & Branding Finance

17

List of Departments

Admin
Credit Admin
Culture & Branding
Customer Service
Development
Finance
Information Tech.
Land Surveyor
Maintenance
Marketing
Purchasing
QA/QC
Quantity Surveyor
Safety & Health
Sales Team
Site Team

18

Culture Code

Myra’s 7 Core Values

In everything we do,

I GEEFS 110%

Innovate
Grow

Empower
Empathize
(Have) Fun
Speak Up
(Give) 110%

19

Projects by Myra

20

21

working space #1

pantry meeting room

22

wall ball working space #2

hive, co-working space

23

Myra’s

Online Presence.

www.myra.com.my

You’ll be able to get all necessary @_askmyra
informations about homebuying
from Myra’s website as it is their
duty to make poeple’s homebuying
journey an easy and exciting one.
On the other hand, Myra also has
social media accounts on platforms
like Facebook, Instagram, Twitter,
and Youtube. Today, Myra has over
3,000 followers on their Instagram
account. Myra appears to be the
most active on their Instagram, with
daily postings of mainly home living,
educational and lifestyle content.

24

HUI SHUETYEE J19031674 INDUSTRY WORK PLACEMENT REPORT
the world

of Culture & Branding
25

Culture &meet the team of Branding

Akil The Boss / Manager

26 The man that oversees everything in the
team, and possibly the company as well.
He works closely with Why Way, the CEO of
Myra to carry out meetings and discussions
about what goes on in the company. He is
a very supportive, transparent, and reliable
leader, who shows 110% all the time and is
always there to help whenever you needed
him the most.

Branding Executives Elizabeth Nabila

The two main pillars behind the Ruiz
branding team. They work closely
alongside the marketing team for Firah
Myra’s branding campaigns. They
are also responsible for looking 27
after the interns by guiding and
supervising us. They’re in charge
of running all important things
behind Myra’s social media pages.

Talent & Culture Aleesya

The popular kids of Myra, everyone
in the company knows who they
are because one of their main job
scopes includes talent sourcing.
Anyone who wishes to join Myra
has to go through them first! They
are responsible for taking care
of the people of Myra by keeping
Myra’s culture healthy and alive.

Intern Buddies Shah

The main content creators for all
of Myra’s social media platforms.
From video production to graphic
design, we are given the freedom to
express our creativity in all possible
ways. These contents are created
to help get Myra’s name out in the
competitive world as Myra is still a
growing company.

Scope of Work

description of my internship

March - April

In the beginning of my internship, my main focus was more on video production.
However, I was always called to help to solve minor graphic design-related issues
here and there. I was lucky enough to travel to different project sites to take photos
and videos before the third lockdown. I had to help plan, shoot, and edit the videos
alongside Shah, the videographer intern. I was given the chance to explore the
world of video production because I mentioned that it has always been a passion
of mine during my interview before I was recruited. Thankfully, I could apply the
knowledge of angles and lightings that I have learned from my photography class
when I shoot videos too. There were two main types of videos that I have worked on,
which are internal videos and collaborating videos with external vendors. My video
editing and animation skills have improved drastically by using Adobe Premiere
Rush and Adobe After Effects for almost every other day.

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April - May

In the second month of my internship, I was looking for a better balance between
graphic design and video production works. I’ve started to help design posts for
Myra’s Instagram, but I didn’t have to think or plan about the content for it at that
time. I had to follow strict branding guidelines when it came to designing posts. It
was then I realized the difference between designing under strict guidelines and
having complete freedom with the designs I did in college. In the meantime, I have
gotten a lot more confident and comfortable with video production. Therefore, I
was trusted in planning and executing bigger, more ambitious projects such as the
Ramadan Challenge as it involves a lot of cooperation with the people of Myra.
Adobe Illustrator, Adobe Premiere Rush, and Adobe Photoshop are the main
software that I have used to edit my artworks during this time round.

May - June

During the last month of my internship, I’ve had my
focus shifted from video production to mainly graphic
design. Not only that but I was also allowed to try out
content writing and copywriting. I never expected that
copywriting was something that I’ll end up doing during
this internship, but it was an eye-opening opportunity
for me. Fortunately, I was able to put my English writing
skills from semester one to use towards the end of my
internship. I was still involved in minor video editing
works occasionally, but I’ve contributed a lot ofeffort into
content writing and graphic designing for Myra’s social
media. I spent most of my time on Adobe Illustrator
and Adobe Photoshop at this moment in time.

29

My Learnings

This internship has taught me that creatives like me should not limit or enclose
themselves to only one spectrum in this industry. Opportunities are everywhere and
we just have to spot and fight for them at the right time. From my experience, I’m
glad that I was able to get my hands on media-related projects rather than just
graphic design tasks. Not only I’ve picked up a new skill set during this internship,
but I was able to see myself improve drastically on my existing skills day by day. My
dream of becoming a videographer and editor has been fulfilled. No matter how
exhausting it gets, being able to see your artwork out in the world at the end of the
day is one of the most rewarding feelings ever.

The only limitation is our
creative mind.

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HUI SHUETYEE J19031674 INDUSTRY WORK PLACEMENT REPORT
internshipExperiences

work
31

I’ve been overwhelmed with a lot of freedom to express my creativity in various
formats during these three months. Graphic design, video production, and content
writing are the three main tasks that I was responsible for throughout my internship.
You’ll always find me in meetings with the team to carry out discussions and
brainstorm ideas for new content.

32

Project #1: VP Day

PROJECT BRIEF:
To document Myra Alam’s Vacant Possession (VP) process, also known to be the day
where homebuyers will be getting the keys to their new home. Photos and videos
will be taken and compiled into videos to help promote Myra’s projects and services.

PROCESS:
A few days before the day of the shooting, I’ve visited the project site with the team
to have a sneak peek at what goes on during VP. I took some photos of the environ-
ment for easy referencing when I’m back at the office as the project site is located
at Puncak Alam. A few days later, I helped plan and drew the storyboard alongside
the videographer. I’ve also gathered a few reference videos to show the team to
help the rest of our team to visualize our plan a little better.

CHALLENGES:
The hot and sunny weather was one of the main challenges as it has caused our
cameras to overheat. Some scenes in the storyboard did not make it to the final cut
due to the time limitations. Even with SOPs, it was still a risk to be doing shoots with
strangers amid covid.

TAKEAWAYS:
I learned that it is okay if things don’t go according to plan, we just have to pick it up
quickly and move on with a new plan. I have also gained a new level of respect for
production crews who can withstand the high heat during outdoor shoots.

33

Project #2: Desa Myra

PROJECT BRIEF:
To document the night of Desa Myra, a minor company gathering to celebrate Hari
Raya by having a “buka puasa” session together. Videos and photos will be taken
and compiled into a short video for internal use.

PROCESS:
Our team has been planning and discussing Desa Myra for about a week. During
our discussions, we agreed to prepare a photo booth, mini-games as well as a prize
for the best dressed. Unfortunately, our team had to go through several meetings to
restructure the event plan due to restrictions on SOPs. Therefore, we had no choice
but to split the event into two different days so that we will not exceed the number
of guests as set by the government. Apart from that, the videographer and I drafted
out a list of things that we could film or photograph on that event night just so we
have a rough idea of what the video will turn out to be.

CHALLENGES:
It was a little nerve-wracking for me to be walking around the company with a
camera in hand as our people are not used to being around cameras. I was afraid
that I wasn’t able to capture their genuine reactions, but thankfully everything
turned out just fine.

TAKEAWAYS:
I learned that the knowledge that I have gained through photography class
has been very valuable. I’m really glad that I was able to apply my knowledge to
videography as well such as angles, lighting, balance and so much more.

34

Project #3: Instagram

PROJECT BRIEF:
To design and write daily content for Myra’s Instagram
account. Given themes are lifestyle, educational,
festival and home living content. They could be
designed in either carousel format or a static image.

PROCESS:
From the beginning of my internship, I’ve been told to
follow Myra’s branding guidelines in all of my artworks.
Initially, I only had to help design the posts as the
content are already written out by my supervisor. But
after a few tries, I’ve been able to write the content as
well. The design process starts with a brainstorming
session. Then, I had to draft out a list of the ideas I had
and get approval from my supervisor. Next, I’ll have to
prepare the copywriting for each post and get them
checked before moving on to the design part. Then, I’ll
design the posts using Adobe Illustrator and it has to
go through a final checking to see if amendments are
needed before it’s posted out.

CHALLENGES:
Since I’m new to copywriting, it was a big challenge for
me. Thankfully, my supervisors are always patient with
me and they never fail to point out any of my mistakes.
I am truly grateful for their guidance and tolerance
as my copywriting skills have improved a lot when
compared to the time I first started.

TAKEAWAYS:
I learned that trying new things that are out of my
comfort zone could be intimidating. But once I’ve
taken my first steps and I’m willing to learn, I’ve gained
myself a new skill set that will be useful in my career.

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Covid-19

36

The New Normal

Things were fine until the third MCO Working from home has reminded me of

hit us. We were left with no choice but online classes, which is a huge struggle

to start working from home due to the for me mentally as I find it hard to keep

rising cases. This has resulted in the myself motivated and inspired all the

cancelation of the second half of Desa time. Fortunately, I get a lot of mental

Myra, our Hari Raya celebration as well support and encouragement from my

as other video shoots that were planned team members whenever I need help.

to carry out amid June. Eventually, I managed to adapt to the

new normal pretty quickly as my main

Ourteam adapted to working from home responsibilities this time round were

pretty quickly, as my colleagues had content writing and graphic designing,

already been through that experience which it doesn’t require any kind of

since March of 2020. Our working style physical interactions.

has remained more or less the same as

most of our department’s tasks could be Our team decided to have workout

done without any physical interactions. sessions every Friday night to help

ease off some work stress together. We

Slack and Google meet were the two thought it would be a great time to

main communication software that start this practice as it matches up with

our team has used to keep ourselves Myra’s “Fitness Month”. I personally really

updated and connected. We will have enjoyed these team-building activities

a short team meeting or as we call it, a even after work hours, because it has

huddle, every morning to share our plans taught me that co-workers can be good

and to-do lists for the day. friends too!

37

My Thoughts

From my point of view, the graphic design industry is considered to be one of the
luckier sectors surviving this pandemic as most of us are still able to carry on with our
works at home with our laptops. But in reality, many design agencies are struggling
to find new jobs and projects similar to how some of our branding projects and
campaigns have to be delayed. I am one of the blessed ones to have the privilege
of working as an in-house designer and I’m able to maintain my lifestyle, where a
lot of other businesses out there are struggling to survive and breakthrough.

Working from home had made it hard for me to keep up with a healthy work-life
balance as I tend to lose track of time. I’m sure that many other designers out there
struggle with creative burnout more often too like myself. It’s safe to say that I’d prefer
working in the office and visiting project sites as I miss having human interactions
and going out to eat good food during lunch break. We are truly blessed to live in
this technologically advanced era where communication isn’t a concern for us.

38

Reflection 39

My Experience

Overall, the knowledge and skillsets that I have learned in college for the past
semesters have been very helpful in my internship. I am glad that I was able to put
most of the knowledge that I have gained to use. These basic skill sets of mine have
given me many opportunities in both learning and sharing. The most common
skills that I have used during my internship were photography, illustration, digital
imaging, and computer graphics. I’ve also received multiple compliments on my
portfolio for it is nicely done.

The proudest moment of my internship is when I was able to pick up videography
and video editing software quickly, despite it not being part of my course. Not only
that, working alongside the marketing team has regained my interest in marketing-
related works even with marketing being my least favorite subject in college.

Most importantly, I have learned that things work differently in the outside world
compared to studying in college. Therefore, we students should always remain an
open mind that’s willing to learn when working in the real world. The art and design
industry is not built for just skilled people as it is a career that’s highly driven by
passion and interest.

40

After 3 months of working with Myra,
it is safe to say that I have improved
in many different aspects of being a
designer. Especially working as an in-
house designer, I tend to push myself
more to top myself up every time as
I am highly dependant on it. I am
happy and proud to be able to see
myself improving day by day not only
in design but also in language and my
response towards critiques .

Not only that, but this internship has
also taught me to believe in myself
more as I lack self-confidence when
it comes to expressing myself at
times. I must not forget that all my
dedication, hard work, and efforts will
be recognized as long as I belong in
the right environment. I have learned
to embrace my strengths to the max
as well as to learn from my mistakes
and weaknesses.

Thanks to Myra, I now have a new perspective on this industry from all the
opportunities that were given to me through this internship. I wish to continue
making videos behind the camera as well as to learn more about video production
in the future whenever there’s a chance for me to do so. However, I will never forget
my love and passion for graphic design. I hope that one day I’ll be able to have a
design mentor that I look up to and learn from when I get to join an agency one day
in the future.

41

03
42

Weekly
Log Sheets.

43

44 Week 1

Week 2 45

46 Week 3

Week 4 47

48 Week 5

Week 6 49

50 Week 7

INTI CENTER OF ART AND DESIGN

ADS2888 Industry Placement LOG SHEET

Name & Student I.D HUI SHUET YEE J19031674

Supervisor's Name NABILA WAWAN

Company Myra (OIB)

Week:7 MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUPERVISOR'S VERIFICATION
( 3/5/21 ) ( 4/5/21 ) ( 5/5/21 ) (6/5/21 ) ( 7/5/21 ) ( 8/5/21 )
DAY AND DATE
DAY OFF
It was a very fun and

I was given the Since we will be productive day today Our team has decided
opportunity to take having our shoot with because we get to
charge of editing a one of our vendors visit Myra Alam's to start working from It was an easy day for
short teaser-style (ChindianGainz) project site for a video
video for Last Friday's tomorrow, I took part shoot with home today as per me today. I spent
event. This will be in the storyboard ChindianGainz. Our
shared amongst our planning such as team decided to film new MCO. I started off most of my afternoon
own company just to suggesting camera there so that Myra
hype up the mood of angles and set-up Alam's homebuyers the day with working creating a new
this upcoming festival. ideas. Then, I was would get to see and
I felt really proud of asked to design a learn how to fully on some amendments animated intro via
the outcome, as I was post for Instagram. It utilize the facilities at
given the chance to is a post about the neighbourhood's for the video I edited After Effects, that will
experience the jobs of educating new park. My task today
a production crew homebuyers on their was to assist the on Monday after be used at the
from start to finish as bank's credit scores. videographer as well
DETAILED it had always been a Before the day ends, I as taking photos receiving feedback beginning of all Myra's
DESCRIPTION hobby of mine. Then, i had some extra time during the shoot.
OF DAILY spent my last hour at on hand so i offered Then, we went back from my seniors. education video. It is
TASKS: work by having a 1 on to help draft out a to the office around
PROJECT NAME 1 check-in session subtitle's sheet for 4pm, and some Then, our team titled as "Learning
DUTIES with my team Apronfools' last amendments had to
TASKS manager to see how baking video. be made for the post i hopped on to a with Myra". Then, I
ACHIEVED my internship have designed yesterday
GOALS been going. before it was ready to Google meet session was asked by my

in the afternoon with branding executive to

one of our new help suggest a list, as

vendors (KamiYoga) well as doing a quick

to talk about our background checkof

collaboration plans. local Chinese-

After that, I was asked speaking influencers/

to design 4 icons that content creators so

will be used as cover that they could be

photos for Myra's feautured in our future

Instagram story branding projects.

highlights.

be shared to public.