Shoppersstop_shweta

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BOHEMIAN BLOCKING

















“Life is either a daring

adventure or nothing.― Helen
Keller

..

Haute Curry, a specialty women’s clothing brand, is
the destination for bohemian fashion that features
the latest trends and themed collections for women
who live free through fashion, art, music, and travel.
The brand offers a wide range of products from
apparel, to accessories, – all reflecting a high level of
quality, invoking attributes of femininity, spirit, and
creativity in its design, while creating the perfect
festival clothing.

“haven’t been

everywhere, but it’s
on my list.

..Customer Profile

“a 26-year-old girl, smart, creative, confident and comfortable in all aspects of her being, free and adventurous, sweet
to tough to tomboy to romantic. A girl who likes to keep busy and push life to its limits, with traveling and hanging out
and everything in between.”

..Extended Identity

“Adventure is
Worthwhile”

















Functional Benefits Emotional Benefits Symbolic Benefits Credibility

.. .. .. ..

Affordable clothing Feeling free to be Self-expression Creative,
line yourself, is very evident functional quality
that provides comfort
as well as while pleasing throughout clothing
style and uniqueness an artistic personality. the entire theme. that is comfortable.
with extras.







Kashish SS’16

Innovation





Theme Board: Metallic

Kashish SS’16

Kashish SS’16

Kashish SS’16

Kashish SS’16