JHStyle Summer 2016

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What’s Inside ®

20 14 WELCOME
62
28 Publisher’s Note
Words From the Editor
36 Visitor’s Guidepost
51
20 MADE IN THE TETONS
10
Entrepreneurial Climate Breeds
JHStyleMagazine.com | SUMMER/FALL 2016 Homegrown Businesses

Silicon Couloir &

The Start-Up Institute

Born On The Mountain
Croakies

82 Robotics Revolution
Square One Systems Design

Made For The Mountains
Stio

Teton Innovation
Local Start-Ups

On The Road Again

Aspen Travel

32 CALENDAR

36 INSPIRE

Produce to the People
Where Art is MADE
Vibrant Volunteer
Where Craft Meets Creativity
Nonprofit Spotlight

48 HIGHSTYLE

Jane Carter-Getz
Gérard Yvernault
Shari Turpin
Tim Walther

56 BASECAMP JACKSON
A Centennial to Remember
Paradise in Jackson’s Backyard
Park Protector
The World’s First National Park
Home on the Range
Soaring Above the Peaks
Summer in Jackson Hole

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What’s Inside ®

124 70 TETON VILLAGE

74 Gateway to Fun
Cycling Strong
86 Saddle Up
68 Soaring Beyond
Gazing Skyward
12 Sounds of Teton Village
Dining Deck Side
JHStyleMagazine.com | SUMMER/FALL 2016
86 MOUNTAINSTYLE LIVING

A Love Affair with Summer
F rom Restaurant to Realty
T raveling the World
S elling Jackson

96 HEALTHYSTYLE LIVING

M edicine Takes Flight
K eeping Jackson Healthy
P utting the Pieces Together
Healthy Living in the Tetons

104 DINE IN STYLE

A Taste of Mediterranean
Made with Love
Crafting Confections
Vintners in Cowboy Country

116 NIGHTLIFE & MUSIC

Legends of The Wort
Flying High with Major Zephyr
Out on the Town

122 TETON VALLEY

C reating a Community
R acing to Adventure
Brewing in the Tetons
A dventure Awaits

JHStyleCatalogue™

104 SPOTLIGHTS
2 vomFASS
Paul Morelli Confetti collection found exclusively at
Belle Cose and goodie 2 shoes. Flavors of the World
6 Hines Goldsmith

Jewels of the Tetons
10 Fighting Bear Antiques

Trip Back In Time
14 Altamira Fine Art

Artistically Speaking

BOUTIQUES OF JH
4 Azadi Fine Rugs

Belle Cose
Ella’s Room
Festive Living
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8 Headwall Sports
Hines Goldsmiths
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New West Knifeworks
12 Pearls by Shari
The Rusty Nail
Stio
Terra Jackson Hole
Vom Fass

GALLERIES OF JH
18 Altamira Fine Art

Cayuse Western Americana
Fighting Bear Antiques
Grand Teton Gallery
20 Horizon Fine Art Gallery
Mangelsen—Images of Nature Gallery
Tayloe Piggott Jewelry

EXCLUSIVE—JHSTYLE CATALOGUE ®
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JHStyle WORDS FROM THE PUBLISHER About the Cover

Inspiration to Innovation Capturing the spirit of classic vintage travel posters,
cover artist Steven Beutler gives a loving tribute to
As I proofed each story in this issue, Made In The the 100-year anniversary of the National Park Service.
Tetons—Inspiration to Innovation, it really struck Beutler’s modern approach, attention to detail, and
home how the energetic root of local companies, obsession with vintage printmaking combine on this
new and old, is initially ignited by a person’s dream or a issue’s cover to showcase Grand Teton National Park.
group’s shared aspirations. When you find your passion
and vision, there is no stopping the universe and the For nearly two decades, Beutler has created custom
energy to create. art for Jeff Bush’s publications, and this is the second
time his work has graced the cover of JHStyle. Bring
The Tetons tend to invite us on a journey of self-discovery with each of us playing the magic of summer in Jackson Hole home by visiting
our part as a modern-day explorer. We come for a new awakening or to “take a StevenBeutlerDesign.com to purchase Beutler’s limited
break from the real world,” and we find ourselves staying for a lifetime. We discover edition vintage modern prints and gallery canvas wraps.
this is the real world—natural, challenging, fun, exciting, and connected.

From a ski patroller designing a simple gadget to keep from losing his sunglasses to
the adventure seeker bringing outdoor survival skills and leadership successes to the
conference room, the creation of ideas often starts as a personal journey within.

I can’t thank the JHStyle team enough for their careful crafting, creating, adjusting,
reflecting, and polishing in this issue to mold the storyboard you are about to
enjoy—Made In The Tetons, JHStyle.

–Jeff Bush

SARAH KERR

Dedicated to achieving your satisfaction.

associate broker
[email protected] | Mobile: 307.690.8605

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14

JHStyleMagazine.com | SUMMER/FALL 2016

Fine Cowboy,
Indian and National

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PO Box 1006
Jackson, WY

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Top: Original Coffee Advertising Lithograph on Canvas, circa 1920, 55” x 42” | Left: Arapaho Moccasins, circa 1875
Center: Wooly Batwing Chaps, Charles Shipley, circa 1920 | Right: Vintage Navajo and Zuni Jewelry, circa 1920–40

JHStyle WORDS FROM THE EDITOR

®

Made in the Tetons Publisher
Jeffrey C. Bush
REGION SPARKS INNOVATION
Creative Director
People who live in remote regions have always had a little bit of Kristal Rhodes
extra ingenuity up their sleeves to solve whatever challenges
may come along. In the Tetons, one of the biggest challenges Managing Editor
can be finding the right career. Kristen Pope

That’s why many locals decide to create their And many local creations have an artistic Advertising Design
own job instead of waiting for the right one to side. Major Zephyr delights crowds with Michelle McCormick
appear. Jackson Hole and Teton Valley, Idaho, Teton-crafted tunes and MADE sells the
are packed with entrepreneurs, innovators, work of local artists, including jewelry maker Advertising Sales
and people who don’t play by traditional Padgett Hoke. Other creations are culinary in Debbie Bullington
corporate rules. While you won’t see a lot of nature. Figs crafts Mediterranean food in the Connie Tyler
people in suits around town, you’ll see plenty Tetons, Jackson Cake Company bakes custom
of local entrepreneurs typing away on their wedding cakes, and Jackson Hole Winery Illustration
laptops in local coffee shops or cranking out turns a challenging climate into a great place Steven Beutler
new ideas at co-working space Spark JH. This to make wine.
issue of JHStyle celebrates everything that’s Management Consultant
Made in the Tetons. Of course, perhaps the most treasured local Mark Mullins
creation is something that can’t be quantified
While Jackson provides a great launching by any profit and loss sheet. This year is the Copy Editors
point for new businesses, many of the valley’s National Park Service’s 100th anniversary, Dawn Banks
entrepreneurial endeavors have branched out and the world’s first national park, Yellow- Kelsey Dayton
far beyond the region. Since Croakies started stone, was established just an hour north of
producing sunglasses holders in the 1970s, the Jackson. Yellowstone was so innovative that it Contributing Writers
company has grown so much that its products was created 44 years before the park service Molly Absolon, Jeff Buydos, Kelsey Dayton,
are now in outer space. Yes, Croakies are now was even established.
standard issue for astronauts. Michelle DeLong, Jessica Flammang,
National parks are just one of many local J.T. Hayes, Claudia Martin,
Of course, Made in the Tetons doesn’t just ideas that make Jackson Hole such a special
apply to laptop-toting entrepreneurs. Local place to be. This summer, while you’re enjoy- Morgan McGlashon, Sydney McGlashon,
farmers work hard to grow a bounty of crops ing all that the region has to offer, keep an Tibby Plasse, Brielle Schaeffer,
to feed residents and visitors. Adventure racers eye out for all the unique innovations that are Robyn Vincent, Jennifer Walton
cultivate unique and innovative competitions, Made in the Tetons.
such as Tim Walther’s Ultimate Towner and Contributing Photographers
Abby Broughton’s Teton Ogre Adventure Race. –Kristen Pope, editor David Bowers, Jeff Buydos,
Quite a few local creations are products that
help people get outside and enjoy nature, such Lance Koudele, Megan Peterson,
as Give’r gloves, Tenkara Rod Co. fishing rods, Lindley Rust, Jonathan Selkowitz
and Liquid Hardware bottles.
J.C. Bush Creative Media, LLC
P.O. Box 1985 • Jackson, WY 83001
(307) 699-5190
email: [email protected]
jhstylemagazine.com

Award-Winning Publisher
Certificates of Excellence

Western Publications Association Maggie Awards
Best Overall Visitor’s Guide

Best New Consumer Publication
Best Table of Contents

Jackson Hole & the Teton Lifestyle
®

SUMMER/FALL 2014

The Art CERTIFICATE OF MERIT Image: Ronnie Howard©-adobestock.com

of Jackson Hole Publication Printers Corporation
JHStyle Magazine

Printed by Publication Printers, Inc.

Copyright© 2015. No part of this publication may be
reproduced without the written consent of the publisher.

16 Explore, share, and connect with
JHStyle Magazine.
JHStyleMagazine.com | SUMMER/FALL 2016

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JHStyleMagazine.com | SUMMER/FALL 2016

JHStyle VISITOR’S GUIDEPOST Facts and Statistics IMAGE: SHUTTERSTOCK.COM©-DEAN FIKAR
Image: Jeffrey Banke©-Adobestock.com
Jackson Hole • Time zone: ……..……..…….MST UTC-7 (Summer MDT UTC-6)
• Teton County seat: ……..……..……..……..……..……..…… Jackson
18 • Largest town in Teton County: ……..……..……..……..… Jackson
• Jackson’s 2010 year-round population: ……..……..…….9,577
JHStyleMagazine.com | SUMMER/FALL 2016 • Teton County’s 2010 year-round population: ……..…… 21,294
• Winter population increase: ……..……..……..……..……. +5,000
• Summer population increase: ……..……..……..……..… +52,000
• Zip codes: ……..……..……..…….. 83001, 83002, 83014, 83025
• Elevation in town of Jackson: ……..……..……..……..……. 6,237’
• Elevation in Jackson Hole Valley: ……..……..…… 6,069-6,779’
• Grand Teton’s height: ……..……..……..……..……..……. 13,775’
• Length of Jackson Hole Valley: ……..……..……..……..… 48 miles
• Width of Jackson Hole Valley: ……..……..……..…….8-15 miles
• Y ear Snow King Ski Area, Wyoming’s

first ski area, opened: ……..……..……..……..……..……..……1939
• Year Jackson Hole Mountain Resort opened: ……..……..1965
• Jackson Hole Mountain Resort vertical drop: ……..…… 4,139’
• Year Yellowstone National Park established: ……..……..1872
• Year Grand Teton National Park established: ……..……..1929
• Annual visitation in Grand Teton: ……..……..……. 3-4 million
• Most valuable industry: ……..……..……..……..……..…… Tourism
• Percentage of publicly-owned land in Teton County: …… 97%
• Area of Bridger-Teton National Forest: ……. 3.4 million acres
• Number of feature films shot in Jackson Hole: ……..……. 15+
• Mammal species in Jackson Hole/Yellowstone: ……..…… 60+
• Bird species in Jackson Hole/Yellowstone: ……..……..…100+
• Active thermal features in Yellowstone: ……..……..…… 10,000
• Climate: ……..……..……. humid continental (almost subarctic)

Weather

Summer (July/Aug) Average High: 78 / Average Low: 40
Spring/Fall: Average High: 68 / Average Low: 30
Winter: Average 0-30
Record high: 97
Record low: -46

Useful Phone Numbers

Area code (307)
Emergency ……..……..……..……..……..……..……..……..……..…… 911
Road Conditions ……..……..……..……..……..…… 1.888.WYO.ROAD
Central Reservations ……..……..……..……..……..……888.733.1093
Jackson Hole Mountain Resort ……..……..……..……..… 733.2292
START Bus ……..……..……..……..……..……..……..……..…… 733.4521
Hospital ……..……..……..……..……..……..……..……..…….. 733.3636
Airport ……..……..……..……..……..……..……..……..……..… 733.7682
Jackson Police ……..……..……..……..……..……..……..…… 733.1430
Teton County Sheriff ……..……..……..……..……..……..… 733.4052
Grand Targhee ……..……..……..……..……..……..……..…… 353.2300
Snow King ……..……..……..……..……..……..……..……..…… 733.5200
Grand Teton National Park ……..……..……..……..…….. 739.3300
Yellowstone National Park ……..……..……..……..……..… 344.7381
Bridger-Teton National Forest ……..……..……..……..… 739.5500
Jackson Chamber of Commerce ……..……..……..…….. 733.3316
Grand Teton Association ……..……..……..……..……..…… 739.3606

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MADE IN THE TETONS

LOCAL ENTREPRENEURIAL CLIMATE BREEDS HOMEGROWN BUSINESSES

WORDS Kristen Pope | IMAGES Courtesy The Start-Up Institute, Silicon Couloir, and Scott Fitzgerald

While the Tetons offer an abundance of work in the tourist industry, many local residents find
themselves searching for a different career path after they’ve had their fill of washing dishes and
serving lattes. In a geographically isolated region, with a limited number of employers offering
year-round work, this search often leads to a bit of homegrown Teton innovation. Not finding others offering
the jobs they’re looking for, many locals create their own path and start their own businesses.

“There’s a really strong relationship between the “[Attendees] decided there was a need for a ship in the area. He and his wife, Jannine, owned
type of person that is attracted to adventurous group to coalesce the entrepreneurial spirit in the eponymous Victor, Idaho-based bike shop for
mountain pursuits and the lifestyle here and the the Tetons,” Fitzgerald says. many years before recently selling it. The couple
adventurous pursuit of entrepreneurship,” says The group of people who brainstormed at the is now deep into their next enterprise creating
Silicon Couloir executive director Scott Fitzgerald. conference originally called the group they children’s media products that emphasize how
“It’s a very similar DNA.” formed Table 14 for where the initial conversa- bicycles can help people develop health, self-con-
tions took place. They later changed the group’s fidence, a connection to the natural world, and a
In recent years, visionary community mem- name and obtained official 501(c)3 nonprofit sense of adventure.
bers have created programs to help budding status. In 2014, the organization hired its first The passionate cyclists wrote “B is for Bicycles,”
entrepreneurs, including Silicon Couloir and executive director, and Fitzgerald then took the a storybook for young children featuring water-
the Start-Up Institute. These programs were helm of Silicon Couloir in December of 2015. color illustrations of animal characters that pro-
an offshoot of a “22 in 21” conference held Fitzgerald, former co-owner of Fitzgerald’s Bicy- mote biking. The Fitzgeralds are distributing the
three years ago where community members cles, knows a thing or two about entrepreneur- book to bike and book shops around the country,
came together to discuss a shared vision for and plan on creating other books in the series as
the region.
20
JHStyleMagazine.com | SUMMER/FALL 2016

Students celebrate their graduation from the Start-Up Institute.

There’s a really strong relationship between the type of person that is

“attracted to adventurous mountain pursuits and the lifestyle here and the adventurous
pursuit of entrepreneurship.
”– SCOTT FITZGERALD
well as a line of character-based products, digital
content, and teaching tools for schools.
For entrepreneurs looking to establish their
own businesses, one popular resource is the
Start-Up Institute, offered in partnership with
Silicon Couloir and Central Wyoming College.
Over 65 students have participated in this
intensive 10-week entrepreneurial boot camp
where they focus on everything from idea
development to business implementation. Suc-
cess stories include Sue and Christian Muncast-
er’s Treetop Adventure Park at Snow King and
Megan Grassell’s Yellowberry company.
The Start-Up Institute participants are a small
subset of the 700 or so people who are involved
with Silicon Couloir’s other programs, which
include monthly “chance meetings” offering light
programming and networking, a Pitch Day that
provides an opportunity to present business ideas
to an audience, a Leadercast simulcast from the
world’s largest single-day leadership conference,
and angel mentor groups that connect entrepre-
neurs with investors and mentors.
The ultimate goal of these programs is to help
build the local entrepreneurial community and
provide even more ways for people to make a liv-
ing in the Tetons.
“Our long-range goal is to break down all the
barriers to entrepreneurship for those com-
munity-minded members looking to build their
own business and strengthen our community
character,” Fitzgerald says. “The entrepreneurial
community is a vital part of the long-term sustain-
ability of the greater Teton community.” n

21

JHStyleMagazine.com | SUMMER/FALL 2016

BORN ON THE MOUNTAIN

CROAKIES INVENTED BY INNOVATIVE LOCAL SKI PATROLLER

WORDS Kelsey Dayton | IMAGES David Bowers and Jonathan Selkowitz

In the mountains there are many things to worry about: avalanches, rock fall, and route finding, just to
name a few. One Jackson ski patroller, Robbie Fuller, decided he had enough to worry about without
fretting about his sunglasses.

22

JHStyleMagazine.com | SUMMER/FALL 2016

We put down roots here in 1977, Scott Brings
Croakies
“and it’s a testament to the magic of this place as to why to Life
we still call Jackson home today.
”– CHRIS MCCULLOUGH EXECUTIVE VICE PRESIDENT
INSPIRES COMPANY GROWTH
So Fuller cut up an old wet suit and made switched to sewing the ends. They also added
the first pair of sunglasses retainers in 1977. Lycra to one side to allow for a wider variety WORDS Kelsey Dayton | IMAGE David Bowers
Inspired by the design of a Chinese finger of brighter colors.
trap, the device gripped his shades and kept The ubiquitous Croakies now come in dozens It was off-season and John Scott,
them on his face or around his neck during of styles, with a variety of patterns, colors, and a river guide in the summer and
alpine adventures. sizes. The company also produces dog collars ski patroller at Snow King in the
The device soon became a hit with all of the and leashes, belts, and recently launched a winter, needed work. He found
patrollers at the resort. Back then, patrollers new guitar strap collection. an advertisement in the local
called things that didn’t have names, or words Millions of Croakies products are sold all over newspaper saying Croakies, a
they couldn’t remember, “croakies,” and the the world and have even been used in space, small Jackson-based company,
name stuck for the sunglasses holders. becoming standard issue on space shuttles in needed part-time help.
Shortly after, John Krisik purchased the busi- 1990. But despite their orbital adventures, the
ness, and he’s remained a majority owner and company’s home is still in Jackson. Scott applied and earned a job putting Croak-
president ever since. The company’s head- “We put down roots here in 1977, and it’s a testa- ies, the lightweight sunglasses holders, into
quarters has remained in Jackson, but produc- ment to the magic of this place as to why we still boxes. That was 1981. Today, he’s executive
tion has moved to Bozeman, Montana. call Jackson home today,” says vice president of vice president of the company.
When the company first started, the goal marketing Chris McCullough. “Despite opening a
was to develop a product that would provide Bozeman office some time ago, we continue to Scott grew up in the San Francisco Bay Area and
security for sunglasses in a variety of condi- balance our time between Jackson and Bozeman first came to Jackson as a “ski bum” after his
tions. The original Croakies were neoprene and you can frequently find us product testing roommate at Whitworth University in Spokane,
with the ends glued together, but occasion- on Teton Pass, in Grand Teton National Park, or Washington, told him about Jackson.
ally the ends came unglued, so the company anywhere else throughout Jackson.” n
Initially, Scott, who studied political science in
college, worked in marketing at Jackson Hole
Mountain Resort while skiing as much as possi-
ble. For a while, he owned his own paddle and
whitewater shop, but once he was at Croakies
he moved up through the ranks. He stayed as
the company changed and new brands, such
as Life-Link and Simms, were introduced.

He almost left to go back to guiding after his
initial stint with Croakies, but the company
offered him a full-time position as a product
manager, so he stayed. It was a choice he’s
never regretted. The best part is he gets to ski
and kayak—for fun, not for work—all the time.
Last year, he spent almost 50 days kayaking.
Plus he now owns at least 100 hundred Croak-
ies. “I have too many to count,” he laughs. n

23

JHStyleMagazine.com | SUMMER/FALL 2016

ROBOTICS REVOLUTION

SQUARE ONE SYSTEMS DESIGN ENGINEERS SPECIALIZED MACHINES

WORDS Kristen Pope | IMAGES David Bowers

At first glance, Square One Systems Design’s office seems like any other Jackson office with desks,
couches, and a friendly pup in the main room. But beyond the next door is a secret world of innovation:
the robotics lab.
The South Park company, founded in 2002, builds the environment where the process is carried out ular culture. A six-axis parallel robot features a
robotics and automation for a wide array of gov- is unsuitable or dangerous,” founder and director motor-driven steel table top and works to posi-
ernment and private sector clients, including of engineering Bob Viola says. tion an object with an extreme degree of accuracy
the Department of Energy, National Institute of In the robotics lab, a number of automated through three rotational degrees of freedom—tip,
Health, NASA, and the U.S. military. machines and systems are in various phases tilt, and yaw—in addition to vertical and horizon-
of development and testing, but none of them tal movements. Such a machine can be used in
“Robots are used when human beings don’t have resemble the human-like robots depicted in pop- semiconductor manufacturing or other processes
the dexterity or acuity to perform a process, or that require the exact positioning of objects.
24
JHStyleMagazine.com | SUMMER/FALL 2016

“Robots are used when “It can, in theory, characterize the position of From the
any object in the universe,” Viola says. “Paral- Slopes to the
human beings don’t have the lel robots can control the position of an object Robotics Lab
dexterity or acuity to with a very high degree of accuracy.”
Accuracy is key with another project in devel- VIOLA’S WINDING ROAD
perform a process, or the opment: a mobile robot. This robot, which was TO JACKSON
environment where the process funded by the U.S. Army, will be outfitted with
ground-penetrating radar to detect land mines, Before he founded a robotics
”is carried out is unsuitable buried explosives, and other dangers. The robot company in Jackson, Bob
or dangerous. can move through rough terrain and provide Viola had a more typical Teton
valuable information to military teams before occupation: ski instructor. In
– BOB VIOLA sending humans out over uncertain ground. the 1980s, he spent a few years
working for Pepi Stiegler at Jackson
To test this robot, the engineers set up a sand Hole Mountain Resort before
pit outside. They bury fake land mines in order leaving town for a while, taking a
to test the machine and make sure it’s working winding path that included skiing
properly. in Europe for a year and several
jobs in physics research.
Harsh desert conditions are only one place the
company’s projects are tested. They are also Viola worked for several years at SLAC, a Depart-
designing a positioning system that can withstand ment of Energy lab administered by Stanford
the extreme conditions of outer space, using Air University in Palo Alto, California. He also
Force test chambers to simulate the –270 degrees spent five years working on the Superconduct-
Celsius temperatures found in space. ing Super Collider project in Texas. In 2000, he
was able to return to Jackson where he started
In addition to creating high-tech robotic devices, Square One Systems Design just two years later.
the company also works to create young engi- “A circuitous path led me back here,” he says.
neers. The team spends time helping students
develop the skills they need to enter robotics The mountains were a huge draw to bring Viola
competitions, as well as offering school tours back to town, and the dedicated skier takes
and summer internships for high school and advantage of every opportunity to get outside
college students. and hit the slopes. The outdoor lifestyle also
helps lure highly-qualified engineers to work in
“I think educators see robotics as a very engaging the lab. Most of his employees originally moved
way to draw students into STEM education,” Viola to Jackson for the mountains and skiing.
says. “I like what I do and I’m glad people helped
and encouraged me in high school. It’s karma to “The resort brings people who are well-educated
pay back, and it’s a lot of fun to work with kids. and love the outdoors,” he says. “We can create
They bring positive energy and can see it fresh.” n the opportunity for them to use the full extent of
their intellect and academic training.” n

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JHStyleMagazine.com | SUMMER/FALL 2016

MADE FOR THE MOUNTAINS

STIO CAPTURES THE TETON LIFESTYLE

WORDS Kristen Pope | IMAGES Jonathan Selkowitz

Gathering outside in the October sun, the Stio team carves pumpkins and shares a few laughs over
beers. Each month, the team ventures outdoors to enjoy a team-building “Let the Outside In Day.” But
their festivities aren’t limited to holiday gatherings. Employees take turns selecting the activities, and
they’ve done everything from taking an avalanche safety class to mountain biking, skiing, fishing, and working
together on a Habitat for Humanity building project in Teton Village.

“It’s just pure team building,” Stio founder Ste- expertise he gained growing that brand to make to put the second shop in Chicago was a more ana-
phen Sullivan says. “We’re removed from the Stio a success. The company sells its mountain lytical exercise. Using an amalgamation of data, Sul-
office, and you can be yourself and learn more and lifestyle apparel directly to consumers livan and his team analyzed potential retail markets
about individuals.” through its catalog, e-commerce, and store- around the U.S. with direct flights to Jackson.
fronts in Jackson and Chicago. They zeroed in on Chicago’s Bucktown neigh-
Sullivan founded the Stio mountain apparel Since Sullivan has lived in Jackson for 26 years, open- borhood, a young, up-and-coming urban mar-
brand in 2011. Before his current endeavor, Sul- ing a storefront in Jackson only made sense. Deciding ket which Sullivan says is the “epicenter of the
livan co-founded Cloudveil and he’s used the
26
JHStyleMagazine.com | SUMMER/FALL 2016

“It’s nice that we’re based downtown renaissance.” In the coming years, Inspired by
here and can touch the the brand plans on expanding into more urban the Tetons
sports-related mountain lifestyle and mountain town markets.
While hardcore athletes enjoy the brand’s SULLIVAN BUILDS
instantaneously. products, Stio appeals to everyone who loves MOUNTAIN BRAND
The connections with the Tetons living in or visiting the mountains.
“It’s not purely a hard-core climbing and back- IMAGE Jessie Denny
are just innate. country ski brand,” Sullivan says. “We appeal
to the totality of the mountain lifestyle.” Growing up in Grand
”– STEPHEN SULLIVAN The brand strives to create versatile products Junction, Colorado,
that work for both mountain sports and wear- Stephen Sullivan jumped into
ing around town, and they currently offer over the mountain lifestyle at an early
160 styles. The Stio crew’s Jackson playground age, cycling, skiing, and even
offers inspiration for designs. climbing “14ers” as a child.
“Jackson is a very unique place that has not
only high mountains but also a tremendous “My uncle was really gung-ho about backpack-
valley to mountain bike, kayak, or fly-fish in,” ing and mountaineering,” he says.
Sullivan says. “It’s nice that we’re based here
and can touch the sports-related mountain When Sullivan attended college in Durango, Col-
lifestyle instantaneously. The connections orado, he delved even further into mountain
with the Tetons are just innate.” n sports and began backcountry skiing. During this
time, he also visited Jackson and fell in love with
it. However, he soon began a job at a snowboard
apparel start-up in Boulder, Colorado. After a time,
he transitioned to a corporate job in San Francisco
and held the position for about six months.

While he was working in the Bay Area, Sullivan’s
best friend moved to Jackson and invited him to
move out to the ski town. His friend had a job for
him—with a ski pass—and a place for him to live.
Sullivan contemplated the offer and dreamed of
Jackson. After missing his exit to get to work two
days in a row, he finally turned in his notice and
moved. That was 26 years ago.

Among other jobs he’s held in town, Sullivan spent
four years working at Skinny Skis learning just what
customers were craving. While working there, he
met Brian Cousins and the two eventually founded
Cloudveil together. After 12 years with Cloudveil,
Sullivan parted ways with the brand and launched
Stio, where he continues building a brand that
embodies the outdoor lifestyle.

“I just love what I do,” Sullivan says. “I love the
process of building brands, designing apparel,
and I love seeing people wear it and enjoy the
outdoors.” n

27

JHStyleMagazine.com | SUMMER/FALL 2016

TETON INNOVATION

LOCAL START-UPS DRAW FROM MOUNTAIN LIFESTYLE

It’s not a secret that the Tetons breed innovation. These local start-ups relish the Teton lifestyle and use
it as inspiration for their businesses. From creating wearable artwork to designing a bottle with a cap
you’ll never lose, these local innovators find their muse in the mountains they call home.

LIQUID HARDWARE GIVE’R TENKARA ROD CO.

Steve Kitto was driving down a bumpy road in When Bubba Albrecht was growing up, he spent When Tanner Flake and Drew Hollenback real-
Idaho and trying to grab a sip of water from a a lot of time in northern Ontario, Canada, where ized they wanted to start a fishing rod company,
metal water bottle when the lid flew off, lodging he learned the saying “give’r” meaning “give it they thought a Kickstarter campaign would be a
underneath his gas pedal. He was able to avert your all or go for it,” according to Albrecht. good way to gauge interest. Aiming to raise just
disaster, but the incident led Kitto to brainstorm In 2011, Albrecht crafted a few hats with the a few thousand dollars from supporters, they
solutions to his water bottle dilemma. Teton skyline and “give’r” emblazoned across the were shocked to watch the contributions soar
As a studio furniture maker for 15 years, Kitto is front as gifts for friends joining him on a week- to $120,000.
always designing and tinkering, and he quickly long Canadian kayaking expedition. But when he Knowing people were interested in their prod-
came up with a new product: a water bottle with returned to Jackson, people kept stopping him on ucts, they developed a variety of rods, ranging
a magnetic lid. He filed for a patent, held a Kick- the street asking him about the hat and where from their current best-seller, the Teton Package,
starter campaign, and launched Liquid Hardware. they could find one. an all-around rod that can handle both small
The company now has a line of water bottles Soon, Albrecht joined friends Carly Platt and Jed streams and raging rivers, to a miniature version
ranging from a vacuum-insulated bottle to a ver- Mickle to manufacture the hats, launching Give’r that breaks down to just eight inches.
sion for coffee. The local athletic lifestyle helps to in 2012 with a few styles of t-shirts and hats. When they started the company, Flake lived in
create a perfect home for the brand. After enrolling in the Start-Up Institute, the com- Boise, but he soon returned to his previous home
“There are a lot of athletes and people outside pany soon expanded its product line, recently of Driggs, Idaho, for the rivers. “There’s no better
and you see water bottles everywhere, and it adding a four-season leather glove following a place to have a fishing company,” he says.
really makes sense,” Kitto says. very successful Kickstarter campaign.

“Our motto is to find those things you love to do,
and give it 110 percent,” Albrecht says. “Jackson
is a great atmosphere for it. Very rarely do people
land here on accident.”

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JHStyleMagazine.com | SUMMER/FALL 2016

Our motto is to find those A Space for
Community
“things you love to do,
and give it 110 percent. CO-WORKING FACILITY DRAWS
”– BUBBA ALBRECHT LOCAL ENTREPRENEURS

ART BY ABBY PAFFRATH IMAGE Courtesy Spark JH

Abby Paffrath wants to share her art widely Building a business at home
and make it accessible to as many people as can be difficult. Distractions
possible. That’s one of the reasons she creates abound, from a sink full of dirty
wearable art on trucker hats, offering dozens dishes to a puppy that wants to
of colors and designs and over 100 artwork play. Working from home can also
patches to choose from. be lonely, according to Megan
Beck, co-founder of Spark JH.
“I want my art to be accessible to those who
connect to it and appreciate it,” she says. Beck, who owns her own consulting firm, joined
with several other local entrepreneurs to found
VESTPAC While she creates a variety of artwork, her a downtown co-working space in early 2014.
trucker hats are her most popular offering. Spark JH offers a location for remote workers,
When Scott Shepherd skis, he likes to listen to Sometimes the hats even have adventures of the self-employed, and anyone else who needs
music. But he became frustrated trying to keep their own, and a friend once reported seeing a place to work to come together and share
the right tunes on when heading down the ski one of her hats on a rafter in the Grand Can- space and community.
hill. “Stopping, changing the music, and chang- yon. When she’s not designing hats, Paffrath
ing the song was a bit of work,” Shepherd says. also spends time educating kids about art “The common theme we all shared is that we
through valley nonprofit pARTners. all really wanted a place to go that felt like a
professional community outside our homes,”
He spent six months searching for a pack that she says. “After a while, it gets really lonely and
would allow easy access to his music and other unproductive working at home.”
accessories. After coming up empty-handed,
he decided to create his own, using air mesh Spark JH offers monthly memberships to
for ventilation and adding modular accessories access the space and office amenities, from
and clips to accommodate everything from a printers to supplies, and even phone booths.
GoPro to bear spray. People constantly asked Beck and her colleagues also work to encour-
him about his pack and where they could buy age community among local entrepreneurs by
their own, so Shepherd decided to launch a hosting “lunch and learn” sessions, network-
business. VestPac was born in 2010. ing events, and happy hours.

The company has added a number of products Beck estimates 70 percent of members live in
to its line-up, such as a waterproof cell phone the area year-round, while others split their
carrier with a retractable leash that keeps time between two or more locales. But wher-
phones from plummeting off ski lifts. In addi- ever people live, she finds a common thread
tion to its winter gear, VestPac also appeals among members.
to summer adventurers including surfers,
stand-up paddleboarders, and other athletes “The Tetons attract a certain type of people
seeking the modular designs. willing to play by their own rules and who don’t
have a ton of interest being part of the big cor-
IMAGES Courtesy Liquid Hardware-David Swift, porate game,” she says. n
Vest Pac, Give’r, Abby Paffrath and Tenkara Rod Co.
29

JHStyleMagazine.com | SUMMER/FALL 2016

ON THE ROAD AGAIN

FEAGIN MELDS LOVE OF TRAVEL AND MUSIC

WORDS Kristen Pope | IMAGE Jonathan Selkowitz

Biking around Amsterdam
with Steven Tyler and
Tyler’s girlfriend was just
a regular day at work for Randle
Feagin. As the three cyclists
weaved their way through the
chaotic streets of the European
capital, fans took notice.

“Sometimes fans are aggressive and sometimes
they’re not,” Feagin says. “It depends what part
of the world you’re in.”

Accompanying rock stars around the world isn’t
unusual for Feagin, who has worked as an inter-
national tour manager for Aerosmith for over 20
years, in addition to his daily work running Aspen
Travel. He’s accompanied Aerosmith to Europe,
India, Dubai, and South America, even joining
them for a Rolling Stones show in Berlin.

While he typically spends a few weeks a year FEAGIN HAS ACCOMPANIED AEROSMITH TO EUROPE,
on tour, Feagin spends most days at his West INDIA, DUBAI, AND SOUTH AMERICA, EVEN JOINING THEM FOR A ROLLING
Bank travel agency, Aspen Travel. He started
working at the agency part-time in 1983, STONES SHOW IN BERLIN.
spending a few evenings a week in the office
hand-writing tickets. But in 1986 the business her tent mate turned out to be a commercial often traveling with his family. His wife and six-
went up for sale and he decided to purchase location scout who was preparing for a shoot in year-old daughter live in San Francisco and the
it. Starting with just three employees, he grad- the Jackson area. She connected the scout with family often travels to his wife’s sailing races,
ually expanded the business, and his agency her son and Aspen Travel soon began working which take place everywhere from Thailand to
now employs 30 people. with teams shooting television commercials. Croatia to the Caribbean. One of their favorite
Over 40 percent of Aspen Travel’s clients are in the “That was our big step out of local,” Feagin says. places is the coast of Chile, where Feagin can
music industry, and the company has long-term About 40 percent of Aspen Travel’s clients are also indulge in his other favorite pastime: ski-
relationships with a variety of artists, including now involved with commercial film production, ing in the Chilean mountains. When not on the
Aerosmith, Lyle Lovett, Journey, Taj Mahal, Blues and the remaining 20 percent of clients are locals slopes, the family is often on the water and their
Traveler, and Fleetwood Mac. planning business and personal trips. daughter has practically grown up on a boat.
Feagin’s office is a relic of his decades working When he isn’t helping musicians and commer- Whether he’s helping bands and film crews get
with clients, holding mementos ranging from cial production teams find their way, Feagin is to their destinations or helping his family get
Aerosmith guitars to a stack of all-access passes around, Feagin is often on the road combining
hanging above his desk. his love of travel with music. n
One of its first big clients was Hootie and the
Blowfish. An industry connection told Feagin
about an up-and-coming band in need of a travel
agent and they soon began working together.
The agency still works with Hootie lead singer
Darius Rucker and his solo work.
Around 1990, the agency also branched out into
film. Feagin’s mother was trekking in Nepal and
30
JHStyleMagazine.com | SUMMER/FALL 2016

Flying your aircraft into Jackson Hole?

Consider the Driggs Airport in Teton Valley, Idaho,
just a 40-minute scenic drive from Jackson Hole.

– LOWER FUEL PRICES –
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Scenic Glider Flights • Restaurant & Full Bar • Scenic Airplane Flights

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Daily Specials & Occasional Live Music

Aviation Information: 800.472.6382 www.tetonaviation.com Café Reservations: 208.354.2550

JHStyle CALENDAR OF EVENTS

Things to Do in Jackson Hole

SUMMER/FALL 2016

May July August IMAGES: f11photo©-adobestock.com,
nd3000©-adobestock.com, cpdprints©-adobestock.com,
27–30: OLD WEST DAYS 4: FOURTH OF JULY CELEBRATION 6: RENDEZVOUS MOUNTAIN HILLCLIMB Courtesy Jackson Hole Mountain Resort
The 35th annual Old West Days Celebration Enjoy small town Independence Day traditions This annual nonprofit race brings runners
includes the Mountain Man Rendezvous and including a parade, live music, fireworks, up 4,100 vertical feet in just over six miles.
Traders Row, Old West Brew Fest, a free historical and a rodeo. Sponsored by the Teton Trail Running Club and
walking tour, parade, stage coach rides, the 8–10 & AUGUST 12–14: Jackson Hole Mountain Resort, this event is
Jackson Hole Shootout (and street dance), live ART FAIR JACKSON HOLE held in honor of the late Chris Onufer, and all
music, food, rodeo, theatrical entertainment, This family-oriented art fair at Miller Park on the proceeds will benefit the Jackson High School
and more. corner of Millward and Deloney showcases the cross-country team.
work of up to 145 international, national, and 12-14: 29TH ANNUAL TARGHEE
June local artists. Enjoy hands-on art activities, live BLUEGRASS FESTIVAL
music, and food booths, among other offerings. Listen to some of the best music around at
11: JACKSON HOLE HALF MARATHON 15-17: 12TH ANNUAL TARGHEE FEST the granddaddy of Northern Rockies bluegrass
Run 13.1 miles along the foot of the Tetons from Listen to high-alpine tunes while soaking in the festivals.
Teton Village to downtown Jackson. Organizers mountain lifestyle and culture at this favorite
say, “If the elevation doesn’t take your breath annual festival.
away, the incredible scenery will.”

22–31: TETON COUNTY FAIR
This year’s county fair theme is “Steers, Cheers,
and 60 Years!” Enjoy a classic, small-town fair
with animal exhibitions, live entertainment, a
midway, and evening grandstand events.

32

JHStyleMagazine.com | SUMMER/FALL 2016

JacksonHoleLive

JOIN US FOR JACKSON HOLE
FAMILY FUN!

IMAGES Courtesy JacksonHoleLive

JacksonHoleLive is an all-ages, outdoor
summer concert series at Snow King
Ball Park in downtown Jackson. Join us
for food, friends and family fun!

Sunday, June 19

THE REVIVALISTS at the 11TH ANNUAL CRAWFISH BOIL
Celebrate Father’s Day and Summer Solstice with special

guests Sneaky Pete & the Secret Weapons
5:30 p.m.

Wednesday, June 29

GALACTIC
with special guests Canyon Kids

5:30 p.m.

Wednesday, July 13

THE RECORD COMPANY
with special guests Major Zephyr with Wendy Colonna

5:30 p.m.

Friday, August 19

SHOVELS & ROPE
with special guest Jalan Crossland

5:30 p.m.

JacksonHoleLiveMusic.com

307.732.0303

690 S Hwy 89, Suite 200 Jackson, WY

www.dianenodell.com

33

JHStyleMagazine.com | SUMMER/FALL 2016

JHStyle CALENDAR OF EVENTS

September October Ongoing Events IMAGES: Margo Harrison©-adobestock.com, Courtesy Jackson Hole
Chamber of Commerce, WavebreakmediaMicro©-adobestock.com,
8–18: FALL ARTS FESTIVAL 13-15: SHIFT FESTIVAL JACKSON HOLE RODEO Courtesy Jackson Hole Mountain Resort
Each year, thousands of people come to Jackson “Where Conservation Meets Adventure” is May 28-September 3, 8 p.m., various dates.
to enjoy a wide array of artwork in a spectacular the tagline for this summit which aims to help Jackson has over 100 years of rodeo tradition,
setting. The festival includes dozens of events outdoor recreationists work towards furthering and events ranging from bull riding to barrel
including art exhibitions, plein air, gallery walks, conservation goals. racing to team roping take place each summer at
music, fine cuisine, wine events, and more. the Jackson Hole Rodeo Grounds.
10: OLD BILL’S FUN RUN FOR CHARITIES Ongoing Events GRAND TETON MUSIC FESTIVAL
This annual fundraiser includes a festival July 4-August 20, various dates
atmosphere, races, games for kids, food, JACKSON HOLE FARMERS’ MARKET A wide array of artists perform at this
displays, and more. Last year, this event raised Saturdays, 8 a.m. to noon, July 8-September 24 favorite annual festival celebrating renowned
over $10.5 million for local nonprofits. Enjoy fresh produce, baked goods, herbs, breads, international musicians.
10: LOTOJA BIKE RACE pies, beef, cheese, and more while listening to live
Cyclists race over 200 miles from Logan, Utah, music and catching up with friends at this beloved
to Jackson in this epic one-day race, which is the weekly summer event held on the Town Square.
longest single-day race sanctioned by USA Cycling.
JACKSON HOLE PEOPLE’S MARKET
34 Wednesdays, 4 to 7 p.m., June 15-September 21
Revel in live music, plenty of fresh produce,
JHStyleMagazine.com | SUMMER/FALL 2016 vendors, and good times at the weekly People’s
Market at the base of Snow King. Don’t miss the
bike-in movies later in the summer.

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JHStyleMagazine.com | SUMMER/FALL 2016

JHStyle INSPIRE

WORDS By J.T. Hayes PROtoDthUe CE
IMAGES David Bowers
PEOPLE

LOCAL FARMERS SHARE THEIR BOUNTY

WORDS J.T. Hayes
IMAGES Courtesy EverGreen Farm, Snowdrift Farms and Jonathan Selkowitz

Western Wyoming and Eastern Idaho are
challenging places to farm. With space
constraints, short growing seasons, and labor
shortages, local farmers have to persevere to find a
way to bring their produce to the people.

But persevere they do, finding ways to grow and share locally-grown produce with
residents of nearby communities. With space at a premium in the town of Jackson,
many local farmers are located in surrounding communities such as Teton Valley,
Idaho, and Star Valley, Wyoming.

From farmers’ markets to Community Supported Agriculture (CSA) programs to
work shares, and even programs partnering with local chefs, farms find plenty of
creative ways to bring their produce to the people of Jackson. Despite the hard-
ships and difficulties, these farmers’ passion for feeding the community nutritious,
locally-sourced food shines through.

IMAGES (top left page) Snowdrift Farms, EverGreen Farm,
Snowdrift Farms; (bottom left page) EverGreen Farm;
(top right page EverGreen Farm; (bottom right page)
Teton Full Circle Farm-Jonathan Selkowitz

36

JHStyleMagazine.com | SUMMER/FALL 2016

We provide a model organic home garden

“at the front entrance so when people visit they can’t help
but notice and be inspired.
”– ERIKA ESCHHOLZ

EverGreen Farm of his employees work at the farm and get a “Last year, we expanded our CSA and started
share of the fresh crop as well. selling at the People’s Market in Jackson Hole,”
Located in the Star Valley town of Smoot, Wyo- Michael says. “This year, we are planning to sell
ming, EverGreen Farm focuses on a Community “I have this passion for health, and not only the at the Driggs Farmers’ Market on Fridays and the
Supported Agriculture (CSA) program to distrib- health of our ecosystems in Star Valley and Jack- Jackson Hole Farmers’ Market on Saturdays.”
ute their vegetables to the people of Jackson son Hole, but the people as well,” Shain says. “I
and Star Valley. think it all starts right on the plate. We are very The farm’s CSA program has pickup locations
small, but I think small is beautiful.” in Teton Valley, Wilson, and Jackson. Chef Wes
Farmers Shain and Tara Saberon moved to the Hamilton from Couloir at Jackson Hole Mountain
area 20 years ago from Ogden, Utah, after Shain Teton Full Circle Farm Resort is also a part of the farm’s CSA program
took a job teaching eighth grade English at Star and he uses the farm’s fresh produce in his menu.
Valley Middle School in Afton, Wyoming. Both Running one of the newer farms in the area, the
Saberons had extensive gardening backgrounds, owners of Teton Full Circle Farm have learned a “He understands that he gets the very best pro-
but they had no experience in farming before lot from the local farming community. Working duce when he gets it through the CSA, because
starting EverGreen Farm. They initially began the at other local farms, they gleaned a wealth of that is what is ready this week and what is the
CSA program in 2001 with a friend who mentored knowledge to help make their farm successful. freshest,” Michael says.
them through the first few years.
Ken Michael and Erika Eschholz purchased the Besides the farmers’ markets and the CSAs, Teton
With a CSA, families purchase shares of the crop lease for Teton Full Circle Farm in 2014, and they Full Circle Farm is focused on educating the com-
and pick up produce weekly during the grow- focus their efforts on a CSA program, selling at munity about “living in harmony with the web
ing season from a number of different locations farmers’ markets, and holding educational events. of life,” according to Eschholz. They also have a
including Smoot, Afton, Alpine, and Jackson. learning garden where instructors from the non-
Eschholz moved to Teton Valley to work for the profit Full Circle, as well as the farmers, teach
“To me, the priority is feeding families,” Tara says. National Outdoor Leadership School and found classes for adults and children.
“That has always kept us focused on the CSA.” herself working for Cosmic Apple and Snowdrift
Farms. Michael was in college focusing on agri- “We provide an example of a model organic
Additionally, EverGreen Farm has partnered with culture when he moved here to take an intern- home garden located at the front entrance so
chef Rene Stein from The Rose in Jackson for a ship with Snowdrift Farms. The two met, fell in that when people visit they can’t help but notice
chef CSA. Through this program, Stein and some love, and now run Teton Full Circle Farm together. and be inspired,” Eschholz says. >>

37

JHStyleMagazine.com | SUMMER/FALL 2016

JHStyle INSPIRE

“Having work shares is

actually one of the highlights of the
year. There is this kind of shared

”work ethic that leads to a lot of
energy on the farm.
– SUE MILLER

Snowdrift Farms

While EverGreen Farm focuses on its CSA pro-
gram, Snowdrift Farms in Victor, Idaho, uses farm-
ers’ markets as its primary way to sell produce to
the community.
But farming wasn’t what originally brought farm
manager Sue Miller to the area. She moved to Wyo-
ming after college to be an outdoor educator for the
National Outdoor Leadership School and a guide for
Jackson Hole Mountain Guides. In 2000, Miller, her
partner Greg Collins, and good friend Georgie Stan-
ley purchased the land that is now Snowdrift Farms.
“We had been looking for land that had farming
potential, but it was just sort of at the back of
our heads that some day we would be farmers,”
Miller says.
Stanley started the farm first, and Miller and Col-
lins joined a few years later. By 2009, Miller was
a full-time farmer selling at the Driggs Farmers’
Market on Fridays and the Jackson Hole Farmers’
Market on Saturdays.
“We have amazingly loyal customers who have
come back every year, and we have new custom-
ers each year who are interested in organic food,”
Miller says. “People are trying to improve their
diets and their health, and I think we are a good
resource for that.”
Like many farms, Snowdrift utilizes work shares
to help manage the farm work. A work share is
an arrangement where a person works five hours
per week at the farm in exchange for a share of
fresh produce. People help harvest the vegeta-
bles the day before the markets to ensure the
food is as fresh as possible.
“Having work shares is actually one of the high-
lights of the year,” Miller says. “There is this kind
of shared work ethic that leads to a lot of energy
on the farm.” n

38 IMAGES Snowdrift Farms

JHStyleMagazine.com | SUMMER/FALL 2016

Most things are better with partners. Even joint replacement. Success requires a team
of doctors, nurses, and other professionals working jointly with patients and families.
At St. John’s Peak Joint Replacement, we pride ourselves on our patient education
program and personalized care. The results? Our patients have earlier mobility and
leave the hospital sooner, so they can get back to doing the things they love.

www.tetonhospital.org/joints / 307. 739. 6199

JHStyle INSPIRE

Where Art
is MADE

LOCAL SHOP SHOWCASES
HANDMADE TREASURES

WORDS Claudia Martin

John Frechette lost his job in
real estate when the market
crashed. At the time, he was
making belt buckles on the side,
selling them at a local coffee
shop for his own amusement,
and he had an impulsive idea:
Why not sell these belt buckles
in his own retail space?

“I wanted to create something different, where
a husband would want to get his Christmas
socks,” he says.

Frechette rented a space in Gaslight Alley, a
block off the Town Square, and MADE opened
its doors in May of 2010. Gaslight Alley is a local
eccentric enclave, encompassing a hat shop,
two jewelry stores, a chocolate shop, a coffee
shop, a legendary bookstore, MADE, and its
“brother store,” Mountain Dandy.

Frechette, often clad in flannel and black-
rimmed glasses, and his partner Christian
Burch, also donning black-rimmed glasses,
met at a birthday party 10 years ago. They’ve
been partners ever since.

They began MADE with 75 artists, but it’s “I wanted to create in Jackson. One that represents new, unfamiliar
grown into a malleable stage showcasing artists and brings new things to the table.
functional artwork by about 300 American something different, where a Mountain Dandy, MADE’s “brother store,” opened
artists who make a little bit of everything, across the alley two years ago as a more masculine,
including belt buckles, jewelry, wallets, can- ”husband would want to get his homey counterpart. Where MADE has small gifts,
dles, shirts, and hats. Christmas socks. Mountain Dandy stocks more substantial presents.
– JOHN FRECHETTE A lot of men come in and shop for themselves at
Frechette says that while a lot of people think of Mountain Dandy. They come in for a salad bowl for
Jackson as a tourist community, there is a close- unique, handmade metal and turquoise jewelry. their wife and end up buying themselves beard oil.
knit group of creative people living here, and he There’s also stationery from Xowyo paper and Since moving to Jackson, Frechette has noticed
wants to support and represent them. “People hand-branded, leather Give’r Gloves. the style in town shift from pure fleece to more
say we could be in Austin or San Francisco, but unique desires like cuff links and ties, and he is
we keep our shops here,” he says. “What we’ve discovered is how supportive the com- hoping to appeal to the evolving diversity of the
munity is of local businesses,” Burch says. They’ve valley with the two shops. n
MADE’s local artists include Padgett Hoke, strived to build a business that doesn’t already exist
famous for her antler necklaces, and Sarah
Tams, a local silversmith who specializes in
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JHStyleMagazine.com | SUMMER/FALL 2016

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JHStyle INSPIRE

Vibrant
Volunteer

KERR LOVES
HELPING PEOPLE

WORDS Brielle Schaeffer
IMAGES Megan Peterson

Sarah Kerr enjoys helping
people. Whether it’s
helping her clients find a
new home or assisting young
students with their reading
homework, Kerr is ever-ready
to offer her talents to the
community. “I’ve always wanted
to help people and try to make a
difference,” she says.

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JHStyleMagazine.com | SUMMER/FALL 2016

There are so many wonderful ways We Dress Women Well

“to give back to the community depending Apparel
on what a person’s passions are. Accessories
”– SARAH KERR Purses
Jewelry
After a career as an engineer in the corporate world for Gifts
companies like Bechtel and DuPont, Kerr and her husband
moved to Jackson to become ski instructors. Open Daily on the Town Square
“We were looking for a different direction,” she says. “When
we came here it was really a test to see if we would like 60 Center St. • 307.733.9558
living here. We only came for the winter, but about halfway
through the winter we decided to stay.” 43
She then segued into a job leading bicycle tours but decided
she wanted a little more variety and challenge. That’s where JHStyleMagazine.com | SUMMER/FALL 2016
real estate came in.
“I thought it would be a good way to use my organizational
skills and communication skills, and it offers a wide variety
of elements to learn about the community, about contracts,
about communicating, and negotiating,” she says. “It offered
a wide range of opportunities to get involved.”
Kerr enjoys providing information in detail to both sellers and
buyers to help them make educated decisions. And, she says,
it’s a satisfying feeling when the pieces come together.
“Each client makes decisions in their own way,” she says.
“Understanding that and knowing how to help them best make
that decision is what I enjoy and what makes it a challenge.”
Real estate is only one part of her life here. Kerr is a very active
volunteer for Teton Literacy Center and the Community Safety
Network. She also dedicates time to the Jackson Cupboard, St.
John’s Medical Center, and Habitat for Humanity.
At the literacy center, where she has volunteered for six
years, Kerr spends one hour per week as a one-on-one tutor
with young students.
“It’s a small commitment time-wise,” she says, “And it’s such an
exciting feeling to see someone who may have been struggling,
or who may not have had the confidence to charge ahead, to set
goals and get excited to work toward those goals. And it’s just
plain fun. … I learn so much with each student I get to know.”
At the Community Safety Network, Kerr works as a help
line advocate to assist victims of domestic violence, sexual
assault, and stalking as well as assisting with preventative
activities, such as providing transitional housing for people
who have fled unsafe situations.
“There are so many wonderful ways to give back to the
community depending on what a person’s passions are,”
she says.
Kerr’s passions happen to be working with—and helping—
people.
“We are happy we moved here,” she says. “There are a lot
of good people and wonderful opportunities to help people
have fun. It’s a great place to be.” n

JHStyle INSPIRE

Where
Craft Meets
Creativity

HOKE’S JEWELRY BLENDS
NATURE AND FASHION

WORDS Jessica L. Flammang
IMAGES David Bowers and Carrie Patterson

Viewers of the hit
ABC television show
”Nashville” can see a
flash of local designer Padgett
Hoke’s work when actress
Clare Bowen dons one of her
iconic antler necklaces as she
portrays singer and songwriter
Scarlett O’Connor on the
show. But Hoke, an energetic,
vivacious Jackson native, finds
the inspiration for her pieces far
from television studios.

She finds inspiration for her jewelry, including
the antler necklace, from her life in the Tetons.
Hoke loves being outside and participating in
athletic adventures with her dog, Tucker. She
explores Snow King’s running trails and also
enjoys hiking, biking, and cross-country skiing
in Grand Teton National Park.

Hoke grew up in Jackson taking art classes at
the Art Association of Jackson Hole, and in high
school she spent time at the bead store down-
town, which was an eye-opening experience.
“I’ve always been a really creative person, but
with jewelry, it’s been a slow expansion; all my
pieces have continued to evolve,” Hoke says.

Coming from a highly creative family, Hoke even
designed her own house in 2012, incorporating
a well-lit open floor plan.

However, her largest creative force is crafting her
jewelry. She currently distributes her handmade
necklaces and earrings largely through online
sales, including four main online vendors and 32
wholesale vendors, as well as her own website.
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JHStyleMagazine.com | SUMMER/FALL 2016

marketing & design

“ ”I was always surrounded 970.728.3234
by creativity. [email protected]
– PADGETT HOKE corporate identity • event promotion • architectural rendering • print advertising
package design • email marketing
Her largest buyer, MADE, a shop located in
downtown Jackson, offers her creative license 45
to produce hundreds of antler and Teton neck-
laces and earrings throughout the year. Made JHStyleMagazine.com | SUMMER/FALL 2016
of gold, silver, gunmetal, and rose gold, the
antler necklaces hit the market three years ago,
and their popularity has propelled her business.
She was originally selling 10-15 pieces to
a vendor at a time, but that tally quickly
increased to 300-400 pieces per sale. “I’m
going to ride the antler wave as long as pos-
sible,” she says.
Hoke’s other signature piece, the “mountain
necklace,” inspired by the Tetons, is available
in silver and gold. A shop near Rocky Moun-
tain National Park in Colorado also commis-
sioned Hoke to create a necklace inspired by
their iconic mountain range.
When she’s not designing, Hoke is a real
estate broker for Sotheby’s. “It’s like using my
brain in two different ways,” she says. “Real
estate is strategic thinking, while jewelry is
more free-form.”
Her creative and entrepreneurial drive fuels
her work, both in real estate and in the jew-
elry world.
“I was always surrounded by creativity,” Hoke
says. “I enjoy the challenge of running my
own business. I want to develop a robust
online presence, and gain more vendors. I
feel very fortunate to be passionate about
the work I do on a daily basis.” n

JHStyle INSPIRE

Nonprofit Spotlight

LOCAL ORGANIZATIONS WORKING TO MAKE A DIFFERENCE

Snake River Fund middle schoolers where kids learn about the
upper Snake River watershed and conserva-
The Snake River Fund works to protect and tion through a five-day program that includes
preserve the Snake River and its watershed stream ecology, canoeing, kayaking, stand-up
through educational programs, direct impact paddleboarding, fly-fishing, an overnight
projects, and advocacy work. The organization river adventure, and a trip down the Grand
works with agency partners to supply fund- Canyon of the Snake. The group also pro-
ing for facilities, personnel, law enforcement, vides an opportunity for all Teton County fifth
safety training, and other river-related services. graders to enjoy a scenic float on the Snake
It also provides educational programming where they learn about watershed ecology.
such as Snake River Days, a summer camp for SnakeRiverFund.org

Community Foundation Each year, the Foundation hosts the Tin Cup Chal- PAWS of Jackson Hole
of Teton Valley lenge, an event to bring the community together
and raise funds for local nonprofits. Modeled after This local nonprofit’s aim is to help
The mission of the Community Foundation of Jackson’s Old Bill’s Fun Run, the Tin Cup Challenge animals in need by supporting local
Teton Valley is to “improve lives through the has raised over $8 million in eight years. This year’s animal shelters, encouraging pet
power of generosity.” The Teton Valley, Ida- celebration takes place on July 16. CFTetonValley.org adoption, and granting money to
ho-based nonprofit works to help local philan- shelters to help with facility improve-
thropists and nonprofits improve peoples’ lives ments and staffing. PAWS also offers
by matching donors with vehicles to assist their assistance to pet owners who cannot
generosity. The foundation manages a variety of afford to spay or neuter their animals
funds, including donor-advised funds, endow- and helps defray unexpected veteri-
ment funds, scholarship funds, and other awards nary bills.
to benefit the community. Perhaps the organization’s most visi-
ble effort is the 450,000 “Mutt Mitts”
it donates each year to help pet own-
ers clean up after their animals on
the local pathways and trails. Addi-
tionally, PAWS manages the Disaster
Animal Response team to respond to
local emergencies that require evacu-
ations and works with the Community
Safety Network to help domestic vio-
lence victims’ pets find a safe haven.
PAWS’s annual Tuxes & Tails fund-
raiser is scheduled for June 18 at the
Center for the Arts. This dog-friendly,
black-tie optional event even features
a red carpet. PawsOfJH.org

The organization offers a competitive grants
program that’s awarded $250,000 to local non-
profits over the past eight years, and runs a
youth philanthropy program that lets students
review grant applications, evaluate community
impact, and decide how to allocate funds. Addi-
tionally, it offers workshops and support for
local nonprofit organizations.
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EACH YEAR, 40 DEDICATED
TETON COUNTY SEARCH AND RESCUE
VOLUNTEERS RESPOND TO 70-90 INCIDENTS,
DONATING 10,000 HOURS OF THEIR TIME

TO TRAINING AND RESCUES.

Teton County Search and
Rescue Foundation

Teton County Search and Rescue (TCSAR) volunteers are
ready to respond to people in need in the backcountry 24
hours a day, seven days a week. Each year, 40 dedicated vol-
unteers respond to 70-90 incidents, donating 10,000 hours
of their time to training and rescues.
The TCSAR Foundation works to support the search and res-
cue team to provide this assistance for community members
and visitors. The Foundation also initiated Backcountry Zero, a
four-season effort to keep people safe and reduce injuries and
fatalities by increasing awareness about safe practices through
planning events, educational opportunities, workshops,
grants, and other offerings that support backcountry safety. n
TetonCountySAR.org
BackcountryZero.com

IMAGES Courtesy Snake River Fund, PAWS-Sargent Schutt, Teton
County Search and Rescue Foundation-Eric Helgoth and Courtesy
Community Foundation of Teton Valley

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JHStyle HIGHSTYLE

Accessorizing the Community

CARTER-GETZ SHINES WITH ARRAY OF SHOPS

WORDS J.T. Hayes | IMAGE Jonathan Selkowitz

When summer envelops the Tetons, Jane Carter-Getz heads out to the golf course. She loves to
spend her time out on the greens, but when she’s not golfing, she’s soaking up the Jackson
lifestyle. She loves the area’s small town feel, yet also cherishes the cosmopolitan vibe that allows
her to meet new people every day who have come to Jackson following fascinating lives elsewhere.

Carter-Getz was raised in St. Louis, Missouri, but Her company grew very quickly. Just a few years
when she was growing up, she spent summers after the opening of the original store, Carter-Getz
and spring breaks in a house her parents bought purchased another kitchen store, Belle Cose, and
in Jackson Hole. Following college, she took a year moved onto the Town Square. Next, she opened
off before heading to law school. On the first day a shop focusing on accessories and gifts on King
of her second semester of law school, she walked Street called Goodie 2 Shoes. Since then, she has
into her first class and knew it wasn’t what she opened Belle Cose Westbank by the Aspens and
wanted to do. She decided to leave the field. “Law a Goodie 2 Shoes inside the Four Seasons Resort
school just wasn’t a good fit for me,” she says. and Residences in Teton Village.

With nothing holding her back, Carter-Getz “From that original kitchen idea, it has branched out
moved to Jackson where one of her sisters was to women’s clothing, women’s accessories, wom-
living at the time. en’s jewelry, and more,” Carter-Getz says. “The busi-
ness has just continually morphed and evolved.”
“ ”The business has just continually The year was 1990 and Carter-Getz In the midst of her quickly expanding business,
morphed and evolved. was like many who move here Carter-Getz met and married her husband, Kevin
– JANE CARTER-GETZ young. She took seasonal jobs Getz, and welcomed their son, Jack.
at Teton Village Sports, a Polo “The woman who hired me at Teton Pines, her
clothing shop, and Teton Pines. husband hired Kevin at Teton Pines that same
Over time, she became very close year,” Carter-Getz says. “He is now the general
friends with the woman who hired manager at Teton Pines, but when we met he was
her at Teton Pines and one day delivering Domino’s Pizza and working out at the
they found themselves discussing cart range at the golf course.”
owning their own shop. Shortly after they were married, the couple designed
and had their first home built. This has since become
“So we kind of put it together and it ended up a shared love. About every three years, they sell
being a kitchen store. At the time, I was 24 and I their old home and build another. Recently, they
knew nothing about cooking… zero,” Carter-Getz chose to move into Jackson and remodel a home for
laughs. “I remember the first question someone the first time. “They are decorated very differently
had for me. They asked if we had a double boiler, every time,” Carter-Getz laughs.
and I was like ‘What is that?’” While maintaining their busy lives, the family is
hoping to spend the summer playing a lot of golf.
The store, called Good Goods at the time, And they plan on introducing the game to their
launched in the Broadway Shops. “It was upstairs six-year-old son this year. n
at the top of a one-way escalator, which they
were very proud of because it was the only one
in Jackson and I think the only one in Wyoming at
the time,” Carter-Getz says.

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JHStyle HIGHSTYLE

From Paris
to Jackson

SERENDIPITY LEADS
YVERNAULT TO BUNNERY

WORDS Molly Absolon
IMAGE Jonathan Selkowitz

Gérard Yvernault ended
up in Jackson Hole after
a dinner conversation
in Paris with the then-chairman
of 20th Century Fox’s board of
directors, Alan Hirschfield.

“Alan asked me if I liked fishing,” Yvernault
recalls. “I said, ‘Yes, I go to Kona in Hawaii to
fish,’ and he said, ‘I’m not talking about that
kind of fishing. I’m talking about fly-fishing.’”

The conversation moved on to where the best
fly-fishing could be found, and before the eve-
ning was over, Hirschfield had invited Yvernault
to come visit him in Jackson Hole to experience
what he deemed to be the best fly-fishing in the
world. During that trip, in August of 1989, Yver-
nault and his wife, Dominique, went to break-
fast at The Bunnery Bakery and Restaurant.

While they were waiting in line, Yvernault
noticed a “For Sale” sign in the restaurant’s
front window. He soon bought the restaurant
and later a house and moved to Jackson.

The Bunnery, which was established in 1975,
was already a popular place for breakfast, and
the purchase proved to be a sound one for the
Yvernaults. Forty years later, it is still common
to see lines of people waiting outside The Bun-
nery for a meal.

Yvernault had experience in the restaurant “We have a very good kitchen staff, interesting like to come to America one day. Yvernault said,
business before he bought The Bunnery, so products and a team of waitresses and a manager “I’ll go when someone helps me get a visa.” The
his spur-of-the-moment purchase was based who are second to none,” he says. “When you have next thing he knew, he had that visa and was head-
on years of experience. He graduated from that it’s hard to go wrong.” ing to New York on the SS France. When he arrived,
the Lausanne School of Hotel Management in Yvernault’s encounter with Hirschfield was not his he began working for Kobrand Corporation, an elite
Switzerland and worked in food and beverage only serendipitous brush with an influential person wine and spirits importer that sent him all over the
services for Holland-America Lines, the Grand who changed his life. He was working at the Hotel world in search of fine wines.
Hotel in Stockholm, and the Hotel de Crillon in de Crillon in Paris when he met the chairman of Yvernault continued to work in the wine and spir-
Paris in his youth before moving into the wine Johnson & Johnson who asked if he thought he’d its industry, even after his move to Jackson, until
and spirits industry in the 1960s. He has always
been more interested in the business end of the
food industry and is quick to say that The Bun-
nery’s success has more to do with his talented
staff than his personal cooking expertise.
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