202204 ttb Social Listening Report - BA-MF-Investment-Wealth

SOCIAL INSIGHT MONTHLY REPORT

‘BA/MF/INVESTMENT/
WEALTH’

April 2022

SCOPE OF WORK

Brand Health Check and Performance Product / Service Analysis Consumer Insight

Evaluate the performance of the brand and product on social Analyse insurance, investment and wealth banking Analyse consumer voices and explore more
media in terms of mentions and interaction of insurance, of products and services in term of consumer insights of consumers
investment and wealth banking. feedback and concerns.

Channels

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TABLE OF
CONTENT

1. BANCASSURANCE [Incl.Tobjod & Ttb Broker]
2. Investment
3. Wealth Banking

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BANCASSURANCE 1. Share of Voice
& tobjod & ttb Broker 2. Daily Movement
3. Top Story
4. Product Highlight
5. Influencer
6. Channel Analysis
7. Sentiment
8. Product Category
9. Summary and Recommendation

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BANCASSURANCE : Share of Voice

Compare each brand's mention and engagement with its insurance products.

SHARE OF MENTION SHARE OF ENGAGEMENT

38,612 MENTIONS 3.8% 3.6% 0.7% 2.30% 1.2tt9b%Cign1a.4T4h%ailand
2,267,386 ENGAGENTS 4.2% TQM ttb FWD
KTB 29.32%
6.2% 1.17% 8.25% ThaiLife
SCB Protect 4.82% KTB TQM
SCB Protect

SUMMARY: 6.2% 42.0% 6.58%
The overview of this month Krungsri Broker Cigna Thailand Krungsri Broker

is 38,612 mentions and 7.9%
2,267,386 engagements. AIA
Cigna Thailand got highest
mention about 42% followed 11.8% 35.21% 9.62%
by ThaiLife 13.6% and Muangthai AIA Muangthai
Muangthai Life 11.8%
respectively while Muangthai Life Life
Life got highest engagement
about 21% followed by AIA 13.6%
17% and TQM 16% ThaiLife
respectively.
MENTIONS ENGAGEMENT ENGAGEMENT (EXCLUDED VIEW)

BRAND NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE
ttb MENTIONS ENGAGEMENT ENGAGEMENT
0.7% 1.29%
217 42% 20,148 1.44% 19,355 3.9%
12,294 13.6% 22,351 29.32%
Cigna Thailand 3,981 11.8% 695,851 9.62% 22,109 4.4%
ThaiLife 3,467 7.9% 150,020 35.21%
KEY HIGHTLIGHT: 2,329 6.2% 548,934 6.58% 58,149 11.7%
In April, ttb used several Muangthai Life 1,820 6.2% 75,021 4.82%
AIA 1,807 4.2% 99,601 1.17% 106,651 21.3%
KOLs to promote about ttb 1,223 3.8% 18,273 8.25%
easy care plus then that has Krungsri Broker 1,114 3.6% 128,598 2.30% 87,041 17.4%
SCB Protect 1,049 35,884
received a lot of 40,404 7.4%
engagement.
37,455 7.5%

Insurance [KTB] 17,808 3.6%

TQM 78,879 15.7%

FWD 35,829 7.2%

5

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BANCASSURANCE : Share of Voice by Sentiment

Categorize number of sentiment by brands.

Positive Neutral Negative
193 Mentions 28,077 Mentions 1,112 Mentions

1.6% 3.9% 3.6% 1.0% 1.9% 3.8%1.1%0.9% 0.9% 0.9%
ttb TQM FWD ttb Krungsri SCB KTB TQM FWD ttb
Broker Protect
4.1% 6.2% 4.3%
TQM 10.4% 10.4% SCB KTB 3.7%
4.1% FWD Cigna Protect AIA
KTB Thailand
6.4%
8.3% 11.9% Krungsri 41.0% 6.4%
SCB ThaiLife Broker Cigna Muangthai
Protect Thailand
Life
3.1%
Krungsri 7.8% 7.9% 12.7%
Broker Muangthai AIA ThaiLife

Life 12.0%
Muangthai
67.8%
Life Cigna
Thailand

38.3% 13.6%
AIA ThaiLife

ttb Cigna Thailand ThaiLife ttb Cigna Thailand ThaiLife ttb Cigna Thailand ThaiLife
AIA Krungsri Broker Muangthai Life AIA Krungsri Broker
Muangthai Life AIA Krungsri Broker Muangthai Life KTB TQM SCB Protect KTB TQM
FWD
SCB Protect KTB TQM SCB Protect 6

FWD FWD

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BANCASSURANCE : Daily Movement

Focus on monthly brand movement and select a buzz highlight.

① Cigna Thailand ② Muangthai Life ③ Cigna Thailand ④ Cigna Thailand ⑤ Cigna Thailand
Youtube | Brand Facebook | Brand Facebook | Brand
Facebook | Oneเดย์ Facebook | Aumjumma

107 total engagements 7,381 total engagements 531 total engagements 4,030 total engagements 216 total engagements
67 comments | 5 shares | 35 likes 289 comments | 1,437 shares | 5,629 likes 19 comments | 41 shares | 471 likes 303 comments | 1,234 shares | 2,428 likes 93 comments | 23 shares | 100 likes

1,000 *Show top 9 brands
900
800 14
700
600 2 3
500 5
400
300
200
100
0

1 Apr 3 Apr 5 Apr 7 Apr 9 Apr 11 Apr 13 Apr 15 Apr 17 Apr 19 Apr 21 Apr 23 Apr 25 Apr 27 Apr 29 Apr

Cigna Thailand (12,292) (31.24%) ThaiLife (4,236) (10.76%) Muangthai Life (3,425) (8.70%) AIA (2,336) (5.94%) SCB Protect (1,827) (4.64%)
Krungsri Broker (1,820) (4.63%) Insurance [KTB] (1,227) (3.12%) TQM (1,114) (2.83%) Insurance [ttb] (299) (0.76%)
7

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BANCASSURANCE : Top Story of Cigna Thailand

Top story of insurance brand. Twitter, 110 Instagram, News, 40
การวดั การพดู ถงึ และการมสี ว่ นรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั (1%) - (0%) (0%) Youtube, 3 ,
12,292 MENTIONS | 22,351 ENGAGEMENTS 0%

900.00 Engagements Mentions 2 6000.00 Webboard &
800.00 4 5000.00 Blog,
700.00 1 4000.00
600.00 3 3000.00 99 (1%)
Mentions500.00 3-Apr 5-Apr 2000.00
Engagements400.001000.00 Mention
300.00 0.00
200.00 Facebook,
100.00 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr 12,042
(98%)
0.00
1-Apr Key Takeaways:

123 4 In April, majority of consumer’s voices of Cigna Thailand
was generated by content of KOLs which promoted about
Covid Insurance Claims Covid Patients Criteria Cigna Travel Insurance Cigna Travel Insurance travel insurance product. In term of product advertisement,
216 Engagements 107 Engagements 4,030 Engagements 531 Engagements brand largely focused on using KOLs to promote this
product. In addition, brand also generated content about
93 mentions | 23 shares | 67 mentions | 5 shares | 303 mentions | 1.2K shares | 19 mentions | 41 shares | covid information. For consumer’s sentiment
100 Likes 35 Likes 2.5K Likes 471 Likes
Positive: Consumers are interested in travel insurance
product and keep it as a choice.

Negative: Mostly concern about covid insurance claims.

8

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BANCASSURANCE : Top Story of Thai Life

Top story of insurance brand. Instagram, News, 170
3,957 MENTIONS | 225,230 ENGAGEMENTS 47 (1%) (4%) Youtube, 74

, 2%

400.00 Engagements Mentions 100000.00 Twitter, 627
80000.00 (16%)
60000.00
350.00 24 40000.00
3 20000.00
300.00 1 0.00

250.00
Mentions Webboard & Mention
Engagements Blog,
200.00
218 (6%)
Facebook,
150.00 2,846 (71%)

100.00

50.00

0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr

123 4 Key Takeaways:
In April, majority of consumer’s voices of ThaiLife was
ThaiLife iService Promotion Code for New User Activity on Page Consumer’s mention generated by content of activity on Facebook. In term
132 Engagements 203 Engagements 151 Engagements 215 total engagements product advertisement, brand always promote insurance
8 mentions | 53 shares | 22 mentions | 17 shares | 183 Retweets | 1 Quote Tweet | product with their many creative content. For consumer’s
9 mentions | 75 shares | sentiment:
71 Likes 119 Likes 112 Likes 31 Likes
Positive: Consumers are interested in travel insurance
product and keep it as a choice.

Negative: Mostly concern about covid insurance claims.

9

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BANCASSURANCE : Top Story of Muang Thai Life

Top story of insurance brand. Instagram, News, 366 Youtube, 27
การวดั การพดู ถงึ และการมสี ่วนรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั 87 (2%) (10%) , 1%
3,465 MENTIONS | 150,022 ENGAGEMENTS

800.00 Engagements Mentions 35000.00
700.00 30000.00
3 25000.00 Twitter, 411
20000.00 (12%)
15000.00
600.00 10000.00
500.00 5000.00
Mentions 4 0.00 Mention
Engagements
400.00 1 Webboard & Facebook,
300.00 2 Blog, 2,279 (66%)

200.00 297 (9%)

100.00

0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr

123 4 Key Takeaways:
In April, majority of consumer’s voices of Muangthai Life
71st of Muanthai Life Information Content Free Accident Insurance Information Content was generated by content that brand cooperate with AIS
2,251 Engagements 806 Engagements 7,381 Engagements 3,638 Engagements and posted by KOLs was Punpromotion. That post was
75 mentions | 227 shares | 423 mentions | 82 shares | about giving free accident insurance for Songkran Festival.
30 mentions | 38 shares | 289 mentions | 1,437 shares | Moreover, there were lifestyle content on Facebook with
1.9K Likes 738 Likes 5.7K Likes 3.1K Likes KOLs was Madam Pang. For consumer’s sentiment :

Positive: Good campaign

Negative: Limited quantity

10

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BANCASSURANCE : Top Story of AIA

Top story of insurance brand. Instagram, News, 130
การวดั การพดู ถงึ และการมสี ่วนร่วมในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั 360 (15%) (6%) Youtube, 53
2,336 MENTIONS | 548,934 ENGAGEMENTS , 2%

250.00 Engagements Mentions 350000.00
300000.00
1 2 250000.00 Facebook,
200000.00 1,035 (44%)
200.00 150000.00
100000.00 Webboard &
150.00 50000.00 Blog,
Mentions 34 0.00
Engagements 223 (10%)
Mention

100.00 Twitter, 528
(23%)

50.00

0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr

123 4 Key Takeaways:

New SCB Executives Free Accident Insurance Alive App Giveaway for Consumers In April, majority of consumer’s voices of AIA was generated
1,927 Engagements 733 Engagements 53,245 Engagements 413 Engagements by content of SCB Thailand about SCB new executives.
325 mentions | 167 shares | 302 mentions | 439 shares | Also, he was the CEO of AIA previously. In term of product
28 mentions | 349 shares | 93 mentions | 101 shares | advertisement, brand uses KOLs to promote Alive
1.4K Likes 356 Likes 53K Likes 219 Likes Application. Moreover, brand also give free accident
insurance. For consumer’s sentiment

Positive: Quickly insurance claims, Application is nice to
use.

Negative: Expensive insurance premiums, Insurance
agents talk ignorant

11

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BANCASSURANCE : Top Story of ttb

Top story of insurance brand. News, 66 Youtube, 3 ,
การวดั การพดู ถงึ และการมสี ว่ นร่วมในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั (22%) 1%
299 MENTIONS | 20,148 ENGAGEMENTS

60 Engagements Mentions 8000.00
7000.00
50 3 6000.00 Instagram,
2 5000.00 2 (1%)
40 1 4000.00
4 3000.00 Twitter, 2
Mentions 2000.00 (1%) Facebook,
30 Engagements1000.00 115 (38%)
0.00
20 Mention

10

0 Webboard &
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr Blog,

123 4 110 (37%)

This post was deleted. Key Takeaways:

ttb payroll plus ttb easy care plus Consumer Complaint ttb analytics information In April, majority of consumer’s voices of ttb was generated
135 Engagements 5,589 Engagements 117 Engagements 42 Engagements by content on Pantip about consumers apply for insurance
6 mentions | 18 shares | 19 mentions | 235 shares | without their consent. In term product advertisement, brand
81 mentions | 36 Likes 2 mentions | 5 shares | largely focused on life and health insurance products, which
111 Likes 5.3K Likes 35 Likes several KOLs. That generate many engagements. For
consumer’s sentiment:

Positive: Mostly consumers are interested.

Negative: Consumers concern about security of personal
data.

12

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BANCASSURANCE : Product Highlight

Choose the month's product highlight

SUMMARY: AIA : Alive App Muangthai Life x AIS : Free Give Away Krungsri : Pet Insurance
In April, Several brands Accident Insurance
On Facebook, KOLs that Bradboy has promoted Facebook page name ”แมวอว้ น” posted about pet
used KOLs to promote AIA Alive Application on their video content. He Muangthai Life is cooperated with AIS to giving free insurance called “Pet Lover” from kept by krungsri
their product so that showed how to download and use application. accident insurance for Songkran Festival. which covers the cost of treatment for illnesses and
generate many mentions Key Points : Most mentions were talked about Consumer can use 10 AIS points to redeem the accidents, as well as protecting the life, body and
and engagement from his daughter and his family. insurance. property of third parties due to our pets and
consumers. AIA used KOLs including the cost of organizing a pet funeral.
to promote AIA Alive Key Points : Due to the limited quantity, Many
application. Muangthai Life consumers were unable to register. Key Points : Most cat lovers have interested in the
gave free accident product but some of them still wonder about the
insurance. And Krungsri coverages and want to expand to other kind of
promoted about pet pets.
insurance.
13
KEY HIGHTLIGHT:
People seem to interest

in Muangthai Life which
gave free accident
insurance. Many
consumers quickly register
their campaign.

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KOLs effectively leads voices towards to product andBANCASSURANCE : Influencers Engagement Tiers
experience.
Positioning of KOLs based on mentions and interaction with a brand or product. 1 < 10,000 engagements
2 10,001 - 100,000 engagements
Product Drivers 3 > 100,000 engagements
Area

Brand Image Drivers
Area

KOLs effectively leads engagements towards to brand
14
preference.

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BANCASSURANCE : Influencers

Evaluate KOLs by category that based on mentions.

40%
72

27% ttb
48 Cigna Thailiand
Thailife
38% Muangthai Life
32 AIA
Krungsri Broker
9% 9% 13% 1153%1185% 29% 38% SCB Protect
8% 17 17 11 KTB
14 2% 3% 7% 6% 11 18%11%11%11% 9 17% TQM
1% 1% 45 444 4 IT
12 6 0% 1% 5 2% 3% 5% 7 5% 8% 4% 8% 13% 4% 8% 4% 4%
2 1 2 2 3 1 231 2 1 1 N/A
01

Publisher Financial Variety Maketing&Business

Publisher : Mostly voices was from Financial : Voice from Financial KOLs Variety : Several brand use variety Marketing&Business : Voice from
KOLs that posted about insurance showed that KTB got highest voices at KOLs to promote their product with this type of KOLs showed that ttb got
news. SCB Protect got highest voices 38% followed by SCB Protect 18% , variety content. Voice from variety highest voices at 38% followed by
at 48% followed by AIA 9% equal to Krungsri Broker 15% and Muangthai KOLs showed that ttb got highest SCB Protect 17% , Muangthai Life
Muangthai Life 9% and ThaiLife 8% Life 11% respectively. voices at 29% followed by Muangthai 13% and Thai Life 8% respectively.
respectively. Life 18% , AIA 11% and Krungsri
• ttb voices was from KOLs that The Broker 11% respectively. • ttb voices from KOLs that
• ttb voices was from KOLs that Standard Wealth for promoted ttb emperorautocar YouTube channel
Dr.Team on Youtube channel for touch application. • ttb voices was from KOLs that Kodey
promoted ttb easy care plus. for promoted ttb easy care plus on for promoted ttb drive.
• KTB voices was from KOLs that Facebook. • SCB Protect voices was from KOLs
• SCB Protect voices was from KOLs aomMoney for promoted Unit-link
that INN WHY page for promoted insurance. • Muangthai Life was from KOLs that that BrandAge Online about SCB
bicycle lover insurance. Madam Pang for posted about
• SCB Protect and AIA voices was football and lifestyle content on new CEO.
• Muangthai Life voices was from from KOLs that The Standard Facebook. • Muangthai Life voices was from
KOLs that ThaiQuest for promoted Wealth about SCB new CEO.
Elite Health Plus insurance. • AIA voices was from KOLs that KOLs that ShobPro for promoted
Bradboy for promoted AIA Alive
• AIA voices was from KOLs that application. free accident insurance.
Positioning Magazine Online about • Thailife voices was from KOLs that
SCB new CEO. • Krungsri Broker voices was from
KOLs that เชอบวั ยูโร มายา for promoted Tha Mall Lifestyle Ngamwongwan for
pet insurance.
promoted the promotion of Thailife

membership.

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BANCASSURANCE : Influencers

Top 10 KOLs based on engagement rate.

Top 10 Brand Type of No. of Post Engagement Engagement Key Summary
Influencer AIA Influencer 1 53,334 Rate

Bradboy Variety 6.51%

Ple Nakorn TQM Variety 2 64,142 3.36%
1.44%
เชอบวั ยโู ร มายา BAY Variety 1 11,945 0.61% Variety type are the main KOLs who generated the most engagement, which is
1 11,516 0.81% due to their large number of followers, “however marketing & business” type also
Gluta Story Krungthai- Variety 1 5,589 2.08% generated significant engagement.
AXA 1 4,685 0.07%
Kodey 1 4.065 0.04% Highlight
Aumjumma ttb Variety 1 2,575 0.11% - ttb received high engagement from a 'variety' of KOLs, such as ‘Kodey’ and ‘รวี วิ
วาไรต.้ี .ชวี ติ ป้า 1 0.02%
Cigna Variety 476 คนรวย’ who promoted ttb easy care plus. Despite the high engagement, the majority
ShobPro Thailand of comments did not mention the product.
Marketing/B
Sale Here MuangThai usiness - AIA receive highest engagement and engagement rate from variety KOLs that
รวี วิ คนรวย Life promoted about AIA Alive application. However, the majority of comments did not
Marketing/B mention the product too.
MuangThai usiness
Life

ttb Variety

หมอทมี Dr.Team ttb Variety 1 335

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BANCASSURANCE : Channel Analysis

Categorize mentions and engagement by platforms and brand.

SOV by Brands

ttb 115 223 108 66
Cigna Thailand 528
News, Webboard & Blog, Youtube, 2846 12042 119030490
1,946 (6%) 1,614 (5%) 502 (1%) Thailife 2279 178
Muangthai Life 1035
Instagram, 627 4774 216 170
785 (2%) AIA 1308
SCB Protect 1166 411 8727 294 366
Krungsri Broker
870 360 53 222 130
KTB 819
TQM 268 87 97 291
557
Twitter, Mention 91 1039 235 262
2,645 (8%)

81 40 10 89 132

125 114 40 115

Facebook, 94 6 117 97
26,258 (78%)

Facebook Twitter Instagram Youtube Webboard News

Facebook, Key Takeaway [Top 3 Brands]
546,576
(26%)

News, Cigna Thailand
- (0%) Most mentions are from Facebook about insurance claims. Many voices complained that they had

difficult contact to brand and many consumers wanted to cancel their policy.

Mention Webboard & Blog, ThaiLife
468 (0%) Most of mentions are from Facebook. Many voices confused about ThaiLife, Muangthai Life and
Thai Insurance. Thus, There are many comments mentioned about the two companies above.
Twitter,
Youtube, 6,178 (0%) ttb
1,547,560 Most of mentions are from Facebook similarly to the total mentions from Webboard. Many
Instagram, consumers commented on Webboard about their consent of insurance apply.
(73%) 9,643 (1%)
17

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BANCASSURANCE : Top Engagement and Bottom Post by Channels

Top engagement posts and bottom posts by channel.

ความเคลอ่ื นไหวของแตA่ลIะAธนาคารในแต่ละวนั ของเดอื นน้ี ธนาคารใดทส่ี ามMาuรถaสnรgา้ tงhกaารi พLดูifถeงึ หรอื มกี ารพดู ถงึ อยา่ งเหน็ ไดช้ ดั
① ② ③Facebook | Bradboy Page AIA ④ Cigna Thailand ⑤ ttb
Twitter | @up2gu Webboard | User
Instagram | Brand Youtube | Bradboy Channel

53,185 total engagements 3,501 total engagements 273,803 total engagements 502 total engagements 117 total engagements
302 comments | 439 shares | 52K likes 3,501 likes 263 comments | 267K views | 6.8K like 413 Retweets | 9 Quote Tweets | 80 likes 81 comments 36 likes

① Krungthai-AXA ② FWD ③ Generali ④ Krungthai-AXA ⑤ SCB
Instagram | Kamontining Youtube | Brand Twitter | @skotbite Webboard | User
Facebook | Prakantidtua Page

0 total engagement 0 total engagement 0 total engagement 0 total engagement 0 total engagement
0 comment | 0 share | 0 like 0 comment | 0 share | 0 like 0 comment | 0 view | 0 like 0 Retweet | 0 Quote Tweet | 0 like
0 comment | 0 share | 0 like

18

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BANCASSURANCE : Sentiment

Summary insurance mention by brand and sentiment.

38,612 MENTIONS Sentiment by Brands Sentiment

2,267,386 ENGAGENTS 1,000 14,000

SUMMARY: 900 Positive
In April, there is 38,612 12,0•00 AIA has highest positive voices on health insurance that cover as actual amount

mentions and 2,267,386 expense and there is no problem for insurance claim.
engagements which Cigna 800 • 2nd highest positive voices was from Cigna Thailand that mentioned about quickly
Thailand has highest mentions at
39.5% followed by Thailife claims and health insurance which cover medical expense that consumers do not
(13.4%) and Muangthai Life 10,000
(10.8%) respectively. 700
pay first.
KEY HIGHTLIGHT: • 3rd place was from SCB Protect. Consumers interested in health insurance OPD
Consumers seem to interest
Mentions 600 (คุม้ ) เงนิ อยคู่ รบ จบหายหว่ ง because this product cover all dental and health check
in free accident insurance from 8,000 expense.
Muangthai Life cooperate with
AIS which promoted by various 500
promotional pages. The way to
get free insurance is use 10 AIS Neutral
points to redeem. 400 6,00•0 Cigna Thailand has highest neutral voices. Consumers are interested and enquiry

For ttb, Key messages were about insurance product.
free accident insurance if has at • 2nd highest neutral was from ThaiLife. Many voices confused about ThaiLife,
least 5,000 THB in the account. 300 4,000 Muangthai Life and Thai Insurance. Thus, There are many comments mentioned

about the two companies above.
200 • 3rd was from Muangthai Life that many consumers enquiry about covid insurance

2,000 claims.

100

Negative

0 Cigna Muang Krungs 0• Cigna Thailand has highest negative voices. Mostly voices complained about
ri • after-sales service that not as advertise and unable to make an insurance claims.
ttb Thaila Thailife thai AIA SCB KTB TQM FWD 2nd highest negative was from ThaiLife. Consumers complained about limitation of
299 2,674 Broker Protect 1,683 1,633 1,230
nd Life

Total 12,518 4,262 3,442 2,157 1,833 insurance claims and takes a long time.

SOV 0.9% 39.5% 13.4% 10.8% 8.4% 6.8% 5.8% 5.3% 5.1% 3.9% • 3rd was from Muangthai Life. Consumers complained about difficult contact to

Engagement 20,121 22,362 87,513 149,21 75,668 537,26 98,805 32,523 1,144 18,262

Positive 3 18 14 13 16 50 2 17 4 7 brand and takes a long time to make an insurance claims.

Neutral 287 11,745 4,105 3,361 2,619 2,066 1,813 1,645 1,616 1,211

Negative 9 755 143 68 39 41 18 21 13 12

19

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BANCASSURANCE : Sentiment [ttb+topjod+ttb broker]

Summary ttb, topjod and ttb broker mention by brand and sentiment.

327 MENTIONS 1000 Sentiment by Brands

20,540 ENGAGENTS 900 300

SUMMARY: 800 Sentiment
In April, there is 327
700 250 Positive
mentions and 20,540 • ttb has highest positive voice. Consumers interested about free accident
engagements which ttb has 600
highest mentions at 91% insurance if has at least 5,000 THB in the account and they compliment tha
followed by ttb Broker (7%) 500
and Tobjod (2%) insurance additional packages of ttb easy care plus.
respectively. 400
200
KEY HIGHTLIGHT: 300
ttb has high positive, neutral Neutral
200 150 • ttb has highest neutral voices. Consumers are interested and enquiry about
and negative voice.
Consumers were praised 100 insurance product.
about insurance product and • 2nd highest neutral was from ttb Broker. There are voices from news about
concern about their personal 0
data. Total appointment of incumbent General Manager of the ttb Broker and company
SOV 100 affiliates.
Engagement ttb ttb Broker Tobjod
Positive 298 22 7 • 3rd was from Tobjod that the privileges for ttb credit card is to receive a
Neutral 91.1% promotion code for purchasing insurance through Tobjod.
Negative 20,161 6.7% 2.1%
290 89 50
3 0
285 0 7 Negative
10 22 0 • Only ttb has negative voices. Consumers concern about security of personal
0 0 data and their consent of insurance apply.

20

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BANCASSURANCE : Share of Product Category

Categorize mentions to each product category and brand. 1% 1%
Unit LinkedSaving
SOV of Category 20% 42% 26% 5% 5%
Life Health 276 281 Accidence Car Insurance Travel
4,452 9,100
Mention 5,693 1,016 1,009

Engaement 39% 27% 7% 1% 16% 5% 5%
Life Health Unit Linked Saving Accidence Car Insurance Travel
170,384 117,425
31,984 5,869 69,157 26,654 20,023

47%
4,253

SOV of Category 59% ttb
by Brand 3,355 Cigna Thailand
ThaiLife
37% 10% 10% 9% Muangthai Life
1664 29% 65%4189376%674%97%7654%5276%605% 569 538 AIA
361 422 67% 68% Krungsri Broker
1291 11% 19% 37% 8% 5% 3% 5%1132%89%6791% 690 SCB Protect
8% 508 51%572%0 54 50 93 13 KTB
12% 346 1% 10%123%25165%5 6% 16% 4% 9%103 19% 1% 483 304 148 2% 5% Car Insurance 8% 7% 12% 5% TQM
533 75 27 17 45 11 25 53 41 1% 1% 53 81 66 125 47 FWD
1% 1% 75 84 96
58 52

Life Health Unit Linked Saving Accidence Travel

Key • Key messege for ttb was • Ttb voice were received • ttb do not has voice • ttb voices was from • Key messages for ttb • Key message for ttb was • Key message for ttb was
Takeaway promoted ttb easy care from KOLs post about ttb about Unit-Link promoted ttb e-value were free accident from promoted ttb touch from promoted ttb
plus by KOLs that Kodey. easy care plus. insurance product. saver 12/5 on Facebook insurance if has at least Application that used to reserve credit card that
and Instagram post. 5,000 THB in the pay for car insurance giving free travel
• Muangthai Life promoted • Mostly voices from • AIA voices was from account. premiums and renew insurance for family.
uDesign that covering Muangthai Life was from agents that • Mostly voices from KTB insurance contracts
until 99 years. promoted Elite Health recommended Unit-Link was from promoted • Mostly voice from Cigna online. • Mostly voices from
Plus on Facebook. insurance product to savings insurance by Thailand was from Cigna Thailand was from
consumers. agents on Facebook and consumers concern • Mostly TQM voices was promote travel insurance
Instagram post. about covid insurance from car insurance that by several KOLs post on
claims. comes with the purchase Facebook.
of a car.

21

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BANCASSURANCE : Positive by Product Category

Focused consumer voices that mention toward to insurance in term of positive.

POSITIVE VOICES ttb Cigna Thailand ThaiLife KEY POSITIVE
Muangthai Life AIA SCB Protect
34 Krungsri Broker KTB TQM AIA – Life
1
SOV of category by Brand 15 15
12 Able to reimburse expenses in case of hospitalization, Insurance
10 8 7 77 premiums are not too expensive, High protection limit
1 01 1012
23 4 3 2 6 3 AIA – Health
0 00 0 2 0 0010 0010 0 0000010 2
000010010
000000000 Easy to claims, Agent very take care of consumers, There are a variety
of policy for consumers to choose according to their convenience.
Life Health Unit Linked Savings Accidence Car Insurance Travel
AIA – Unit Linked

3 There is a chance to get a high return on investment because the
company has already selected the fund. Covering from newborn baby
and there are coverage plans to choose from for different ages.

AIA and Cigna Thailand – Savings
4 Consumers recommended about savings insurance 20 years of AIA and

unit linked insurance of KTB to consumer who asked for savings
insurance on Pantip.

AIA and Cigna Thailand – Accident
5

Consumers mentioned that accident insurance product of AIA and Cigna
Thailand able to claim as actual compensation.

Cigna Thailand – Accident
6

Consumers complained about the slow claims process.

22

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BANCASSURANCE : Neutral by Product Category

Focused consumer voices that mention toward to insurance in term of neutral.

NEUTRAL VOICES ttb Cigna Thailand ThaiLife KEY NEUTRAL
Muangthai Life AIA SCB Protect
4013 Krungsri Broker KTB TQM ThaiLife – Life
2363 1
SOV of category by Brand 3125
Participate in the activities of the brand and ask about life insurance products.
1263
Cigna Thailand – Health
513 855762175753164063585 555 537 503 644 2
341 73 474
Consumers enquiry about how to make a claims.
56 0 0 52 0 025312490 0160 1101520522401010 38 294 145 520 0 0 01258091 81 0 0 0 06162446
0 73 81 AIA – Unit Linked
3
Life Health Unit Linked Savings Accidence Car Insurance Travel
Consumers enquiry about Insurance product.

KTB – Savings
4

Mostly voice were from promoting savings insurance product from
insurance agent post.

Cigna Thailand – Accidence
5

Consumers interested about accidence insurance product and asked
about how to apply.

TQM – Car Insurance
6

Mostly voice were from KOLs promoted about free car insurance from
the purchase of a car.

Cigna Thailand – Accidence
7

Consumers are interested in travel insurance product and keep it as a
choice.

23

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BANCASSURANCE : Negative by Product Category

Focused consumer voices that mention toward to insurance in term of negative.

NEGATIVE VOICES ttb Cigna Thailand ThaiLife KEY NEGATIVE
Muangthai Life AIA SCB Protect
236 Krungsri Broker KTB TQM Cigna Thailand – Life
1
223
Consumers mentions that they had difficult contact to brand and
SOV of category by Brand 26 28 43 mostly complain about covid insurance claims.
16 111810 0 0000001
00 1 7 3 001010000 000011010 2 9133 0 2 2 1 100000023 ThaiLife – Health
0 50020 2 Many voices confused about ThaiLife, Muangthai Life and Thai

Life Health Unit Linked Savings Accidence Car Insurance Travel Insurance. Thus, There are many comments mentioned about the
two companies above and complain about covid insurance claims.

Muangthai Life – Accident
3

Consumers mentions that they had difficult contact to brand and
mostly complain about covid insurance claims.

Cigna Thailand – Travel
4

Consumers mentions on KOLs post to complain that after-sales
service that not as advertise.

24

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BANCASSURANCE : Summary and Recommendation

KEY POSITIVE

In this month, AIA got highest Key Findings
positive mention because According to the data, several brand have problem
brand has a variety products
to choose for consumers about insurance claims. Many people want quickly claim
target, insurance premium process and ongoing follow-up.
are not too expansive
Moreover, there also positive Recommendations
comments for other brand is For the recommendations, ttb should continuously
able to claims as actual
amount expense. monitor the consumers and act on customer service
quickly.
KEY NEUTRAL KEY NEGATIVE
25
Many consumers interested, Many consumers complained
ask about information of about insurance claims
insurance product and how to because they took a long time
apply as well as how to make to get money back. Many
a claims. comments mentioned about
difficult to contact with
company and did not had
respond from brand.

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INVESTMENT

1. Share of Voice
2. Daily Movement
3. Top Story
4. Product Highlight
5. Influencer
6. Channel Analysis
7. Sentiment
8. Product Category
9. Summary and Recommendation

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INVESTMENT : Share of Voice

Compare each brand's mention and engagement with its investment products. SHARE OF ENGAGEMENT
SHARE OF MENTION
4.1%
14,202 MENTIONS 7.2% 5.2% 17.8% KTAM 3.1%
KTAM ttb KBANK ttb
2,186,474 ENGAGENTS 7.4% 9.0%
BAY BAY 9.7%
SUMMARY: KBANK
The overview of this month 7.5% 10.1%
GHB GHB 24.0%
is 14,204 mentions and SCB
2,155,136 engagements. 9.1% 12.0% 13.1%
KBANK got highest mention BBL SCB BBL
about 18% followed by SCB
12% and GSB 11.4% 11.2% 11.4% 7.3%
respectively while SCB got KTB GSB KTB
highest engagement about
24% followed by BBLAM 11.2% 16.6% 3.1%
17% and BBL 13% BBLAM BBLAM GSB
respectively.
MENTIONS ENGAGEMENT ENGAGEMENT (EXCLUDED VIEW)
KEY HIGHTLIGHT:
In April, Every brand has a BRAND NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE
MENTIONS ENGAGEMENT ENGAGEMENT
fairly similar number of ttb 5.2% 3.1%
mentions. People seems to KBANK 434 17.8% 36,702 9.7% 21,428 8.3%
interest in Salak ขาลเพมิ่ พนู is 1,442 12% 116,369 24%
the new product from SCB 1,007 11.4% 288,381 3.1% 25,673 10%
GHBank. GSB 1,007 11.2% 37,032 16.6%
BBLAM 1,004 11.2% 200,191 7.3% 30,170 11.8%
KTB 987 9.1% 88,107 13.1%
BBL 766 7.5% 157,501 10.1% 10,374 4%
GHBank 644 7.4% 120,880 9%
BAY 617 7.1% 108,260 4.1% 51,486 20.1%
KTAM 601 49,199
40,736 15.9%

41,594 16.2%

11,012 4.3%

9,470 3.7%

14,722 5.7%

27

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INVESTMENT : Share of Voice by Sentiment

Categorize number of sentiment by brands.

Positive Neutral Negative
69 Mentions 8,192 Mentions 102 Mentions

3.9% 3.8% 4.8%
ttb 3.8% BAY KTAM

10.4% 7.2% 5.2% GHB 4.8%
KTAM 7.4% KTAM ttb
10.4% BAY ttb
KBANK
9.1% 7.6% 17.4% 6.7% 14.3%
BAY 9.1% GHB KBANK BBL KBANK
SCB
6.5%
GHB 9.2% 9.5%
BBL SCB

11.7% 15.6% 12.1% 23.8%
BBL GSB SCB KTB

11.1% 11.4% 14.3%
KTB GSB GSB

10.4% 13.0% 11.2% 14.3%
KTB BBLAM BBLAM BBLAM

ttb KBANK SCB GSB BBLAM ttb KBANK SCB GSB BBLAM ttb KBANK SCB GSB BBLAM

KTB BBL GHB BAY KTAM KTB BBL GHB BAY KTAM KTB BBL GHB BAY KTAM

28

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INVESTMENT : Daily Movement

Focus on monthly brand movement and select a buzz highlight.

① GHBank ② KBANK ③ KTB ④ KBANK ⑤ GSB
Facebook | Brand Facebook | Longtunman Facebook | Brand Facebook | PTT News Facebook | Brand

2,081 total engagements 8,184 total engagements 8,304 total engagements 253 total engagements 1,652 total engagements
60 comments | 841 shares | 1.2K likes 386 comments | 1.2K shares | 6.6K 93 comments | 33 shares | 8.2K likes 5 comments | 84 shares | 164 likes 69 comments | 241 shares | 1.3K likes

likes

350

300

250 21
3
200 4

5150

100

50

0 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
1-Apr ttb KBANK SCB GSB BBLAM BBL GHBank
29
KTB BAY

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INVESTMENT : Top Story of KBANK

Top story of investment brand.

1,422 MENTIONS | 112,292 ENGAGEMENTS Youtube, 9
(0%)
News, 357
250.00 Engagements Mentions 2 50000.00 (25%)

200.00 40000.00
Mentions
Engagements
150.00 1 4 30000.00 Instagram, Mention
100.00 3 10 (1%)

20000.00 Twitter, 91
(6%)
50.00 10000.00 Facebook,
890 (62%)

0.00 0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
Webboard & Blog,
123 4 85 (6%)

Key Takeaways:

In April, majority of consumer’s voices of Kbank was

generated by content of Bank Stock which posted by ลงทนุ
แมน that content about KBANK stock overtaken by JTS . In

term of product, There is news that brand considered to sell
KAsset. For consumer’s sentiment:

Positive: Bank stock trends was positive.

Negative: Consumers concern about KBANK stock.

KBANK will sell KAsset JTS overtook KBANK Jaymart Debenture Knowledge Sharing Content
3,679 Engagements 8,184 Engagements 51 Engagements 253 Engagements

49 mentions | 680 shares | 386 mentions | 1,176 shares | 4 mentions | 2 shares | 5 mentions | 84 shares |
2,950 Likes 6,622 Likes 45 Likes 164 Likes

30

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INVESTMENT : Top Story of SCB

Top story of investment brand. YouTube,
การวดั การพดู ถงึ และการมสี ่วนรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั 62 (6%)

1,007 MENTIONS | 288,416 ENGAGEMENTS

4 Instagram,
7 (1%)
100.00 3 120000.00 News,
2 100000.00 195 (19%)
1 80000.00
60000.00
80.00 40000.00
20000.00
60.00 0.00
Mentions
Engagements40.00 4 Mention

20.00 Webboard &
Blog, 121
(12%) Facebook,
556 (55%)
0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr Twitter,
66 (7%)
Engagements Mentions
Key Takeaways:
123

In April, majority of consumer’s voices of SCB was

generated by content of brand post about SCBVIET(A) Fund

but mentions in that post were complained about
application problem. For consumer’s sentiment:

Positive: -

Negative: Application problems

SCBVIET(A) FUND SCB Stock Felled SCB Planet Travel Card FTSE Decreased SCB Stock
176 Engagements 1,116 Engagements 491 Engagements 228 Engagements
84 mentions | 5 shares | 26 mentions | 267 shares |
15 mentions | 37 shares | 21 mentions | 22 shares |
87 Likes 823 Likes 439 Likes 185 Likes

31

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INVESTMENT : Top Story of GSB

Top story of investment brand. News, YouTube,
การวดั การพดู ถงึ และการมสี ว่ นร่วมในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั 73 (7%) 10 (1%) Instagram,
986 MENTIONS | 37,023 ENGAGEMENTS
4 (1%)
120.00 2 30000.00
100.00 25000.00
1 20000.00 Webboard &
15000.00 Blog, 73
4 10000.00 (7%)
Mentions 5000.00
80.00 Engagements30.00 Twitter,
60.00 37 (4%)
4
40.00 Mention

20.00 Facebook,
789 (80%)
0.00
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr

Engagements Mentions

123 Key Takeaways:

In April, majority of consumer’s voices of GSB was
generated by content of brand post about Special Salak 2
years. Moreover, There is also the issue that the general
insurance fund having to loan from GSB to compensate the
consumers. For consumer’s sentiment:

Positive: Consumer waiting for this product and some
people already buy.

Negative: Low interest rate, Chances of winning are less.

GSB Loan for Compensate Special Salak for 2 Years Result of Salak 1 and 3 Years How to save money
186 Engagements 1,652 Engagements 343 Engagements 32 Engagements

49 Retweets | 0 Qoutetweet | 69 mentions | 241 shares | 14 mentions | 17 shares | 29 mentions | 0 shares |
137 Likes 1,341 Likes 312 Likes 3 Likes

32

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INVESTMENT : Top Story of BBLAM

Top story of investment brand. News, YouTube,
การวดั การพดู ถงึ และการมสี ว่ นร่วมในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั 29 (3%) 18 (2%) Instagram,
975 MENTIONS | 200,182 ENGAGEMENTS
8 (1%)
100.00 13 70000.00 Webboard &
60000.00 Blog, 6 (1%)
50000.00
80.00 2 40000.00 Twitter,
30000.00 50 (5%)
Mentions 4 20000.00
Engagements10000.00
60.00 0.00

40.00 4 Mention

20.00

0.00 Facebook,
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr 864 (88%)

Engagements Mentions Key Takeaways:

123 In April, majority of consumer’s voices of BBLAM was
generated by brand which promoted about B-CHINESSF
and B-CHINAARMF product. Others post promoted others
fund too. For consumer’s sentiment

Positive: Consumers interested and mentioned that
Chinese fund is reliable.

Negative: Mostly mentioned that the fund still fell and
concern about stock price volatility.

BSIRICG Fund B-CHINESSF,B-CHINAARMF B-ASIASSF Tech Stock
1,277 Engagements 3,402 Engagements 793 Engagements 649 Engagements
5 mentions | 23 shares | 7 mentions | 34 shares | 2 mentions | 21 shares |
9 mentions | 52 shares |
1,249 Likes 3,341 Likes 752 Likes 626 Likes

33

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INVESTMENT : Top Story of ttb

Top story of investment brand. Webboard &
การวดั การพดู ถงึ และการมสี ว่ นรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั Blog,

460 MENTIONS | 36,708 ENGAGEMENTS 24 (5%)
Twitter, 8
60 1 4 18000 YouTube, 8
50 3 16000 (2%) (2%)
14000
40 2 12000
Mentions 10000
Engagements308000
6000
20 4000 Mention
2000
10 0 News,
177 (38%)
4
0 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr Facebook,
1-Apr 243 (53%)

Engagements Mentions

123 Key Takeaways:

In April, majority of consumer’s voices of ttb was generated
by content of brand which promoted about ttb payroll. In
term of product advertisement, In term of product
advertisement, brand largely focused on investment
application products, which several KOLs promoted ttb
smart port and ttb touch.

Positive: Good function

Negative: ttb touch problem

ttb smart port ttb Q1 Results KOLs mention: ttb touch ttb payroll
3,343 Engagements 105 Engagements 2,118 Engagements 2,706 Engagements
8 comments | 1,075 shares | 2 mentions | 9 shares | 126 mentions | 47 shares |
11 mentions | 127 shares |
2,260 likes 94 Likes 1,980 Likes 2,533 Likes

34

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INVESTMENT : Product Highlight

Choose the month's product highlight.

SUMMARY:
In April, Several brands

promoted their investment
product. KTB promoted
about TencentDR stock.
Ttb used KOLs to promote
ttb smart port. And
GHBank promoted new
Salak ขาลเพม่ิ พนู .

KEY HIGHTLIGHT: TencentDR ttb smart port Salak ขาลเพ่ิมพนู
People seem to interest
On Facebook, "Stock Journoey" introduced "ttb On Facebook, GHBank promoted “Salak ขาลเพมิ่ พนู ”
in Salak ขาลเพม่ิ พนู from smart port," which included information on how to which Open for sale 1000 baht per unit. Win
GHBank. use it, a special offer for using it, and how to get prizes up to 2 million THB every month for 3
started investing. years. Start taking deposits from 25 April.
On Facebook, Krungthai Care promoted Key Points : Most mentions were friend tags.
“TencentDR” which reference to the world's Key Points : Many consumers interested but
leading tech stocks in China. It is an alternative some voices mentioned that low interest rate.
for investors interested in investing in stocks of
world-class technology companies. Consumers 35
can trade in Thai baht. Open for IPO from 18 Apr
at 08.30 – 21 Apr 12.00.

Key Points : Consumers voice were waiting
others DR stock. Other mentions complained
about application problem.

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KOLs effectively leads voices towards to product andINVESTMENT : Influencers Engagement Tiers
experience.
Positioning of KOLs based on mentions and interaction with a brand or product. 1 < 10,000 engagements
2 10,001 - 100,000 engagem
Product Drivers 3 > 100,000 engagements
Area

Brand Image Drivers
Area

KOLs effectively leads engagements towards to brand
36
preference.

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INVESTMENT : Influencers

Evaluate KOLs by category that based on mentions.

21% ttb
212 20% KBANK
SCB
199 GSB
BBLAM
12% 15% 12% 34% KTB
126 148 119 116 BBL
GHB
10% BAY
102

6% 2% 17% 11% 10% 37% 34%
59 24 58 14% 38 34
2% 12% 27 16% 1% 10%14% 0% 7% 9% 23 4% 15% 1% 191%3 107% 1% 4%
2% 8% 47 7 9 12 3% 1 7 10 - 5 6 3 10 1 1 3
20 27 3% 1% 2

95

Publisher Financial Maketing&Business Variety IT
N/A
Publisher : Mostly voices was from Financial : Voice from Financial KOLs Marketing & Business : Voice from Variety : Voice from variety KOLs
KOLs that posted about investment showed that KTB got highest voices at this type of KOLs showed that KBANK showed that KBANK got highest
news. Ttb got highest voices from 34% followed by KBANK 17% , SCB got highest voices at 47% followed by voices at 34% followed by KTB 19% ,
publisher KOLs 21% followed by 14% and BAY 10% respectively. BBL 17% , ttb 16% and BAY 9% GSB 15% and BBL 10% respectively.
KBANK 20% , BBL 15% and SCB respectively.
12% respectively. • ttb voices was from KOLs that • ttb voices was from KOLs that Pual
• ttb voices was from KOLs that
• ttb voices was from KOLs that StockJourney introduced to online efinanceThai posted on Facebook Pattarapon posted on Facebook to
seminar. The seminar are arranged about IRPC debenture that open for promote ttb touch application and
Yuanta Secerities Thailand posted for who interested in investing and sell by ttb and others bank brand. and give some advice for
on Facebook about daily stock want to getting start. This event had investment.
news. many experts who will come to share • KBANK voices were from KOLs that • KBANK voices was from several
• KBANK and BBL voices were from knowledge Brand Inside posted on Facebook KOLs posted about Kbank Private
KOLs that PTT News posted on • KTB voices were from KOLs that ทนั which content about KBANK Banking launched K-ALLROAD fund
Facebook which content about PTT โลก กบั Trader KP posted on Facebook considered to sell Kasset. on Facebook and Twitter.
debenture. which content about TencentDR. • KTB voices was from KOLs that Live
• SCB voices was from KOLs that debenture. • BBL voices was from KOLs that
ThaiQuest posted on Facebook • SCB voices was from KOLs that ทนั efinanceThai posted on Facebook NBT2HD posted on Facebook about
about SCB new CEO and SCB. โลก กบั Trader KP posted on about IRPC debenture that open for Krungthai Gold Wallet on Paotang
Facebook about SCB Easy Invest sell by BBL and others bank brand. Application.
Application. • GSB voices was from KOLs that
• BAY voices was from efinanceThai • BAY voices was from KOLs that
posted on Facebook about Krungsri efinanceThai posted on Facebook GoodlifeUpdate posted on Facebook
Q1 results. about IRPC debenture that open for about money saving trick.
sell by BAY and others bank brand.

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INVESTMENT : Influencers

Top 10 KOLs based on engagement rate.

Top 10 Brand Type of No. of Post Engagement Engagement Key Summary
Influencer KBANK Influencer 2 11,863 Rate
Financial 3 8,535
ลงทนุ แมน Financial 3 2,118 0.55%
3 3,088
Stock JourNoey ttb/TMBAM/KTA Variety 5 1,234 2.08%
M Financial
Financial 17 3,715
Pual Pattarapon ttb 0.22%
Publisher 1 599
ทนั โลก กบั Trader SCB/KTB/ 0.66%
KP KTAM/KT Zmico Financial 0.80%

aomMoney KBANK/SCB/ Financial type are the main KOLs who generated the most engagement,
KTB/Krungsri which is due to their large number of followers, however ”publisher type" also

Broker generated significant engagement.

efinanceThai KBANK/KTB/KTA 0.78% Highlight
M/CIMB/UOB/KT - ttb receive high engagement from a ‘Financial' of KOLs, such as ‘Stock

B/ JourNoey' and ‘Mao-Invester,' who promoted ttb smart port.
Krungsri Broker/

SCB/

Mao-Investor ttb 0.13% - KBANK receive high engagement from financial and publisher KOLs from
the post that promoted about KBANK stock news and KAsset news.

THE ttb/KBANK/BBL/ Publisher 30 3,695 1.01%
STANDARD TISCO/SCB/KTB/

WEALTH GHBank/CIMB

Yuanta ttb/KBANK/SCB/ Publisher 5 538 0.62%
Securities BBL/KTB Financial 1 388 0.04%
Thailand
GHBankl
Money Coach

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INVESTMENT : Channel Analysis

Categorize mentions and engagement by platforms and brand. SOV by Brands

ttb 243 8 80 177 23
890
KBANK 91 910 357 78
SCB 551
Webboard & Blog, Youtube, GSB 789 66 62 7 195 117
497 (5%) 353 (4%) 864
BBLAM
News, 642 37 104 73 71
1,579 (17%) 379
50 188 29 6
351
KTB 251 55 42 22 177 21
BBLAM
Instagram, 99 424 29 19 16 278 43
(1%) GHB
Mention
69 18 21 150 34

Facebook, BAY 111 20 6 206 21
6,049 (64%) KTAM
Twitter,
814 (9%) 27 28 1 94 24

Facebook Twitter Youtube Instagram News Webboard

News (0) Facebook, Key Takeaway [Top 3 Brands]
237,651
(18%) Instagram, KBANK
610 (0%) Mostly mentions are from Facebook about KBANK stock news and brand considered to sell
Engagement Kasset. Many consumers are still happy because the KBANK stock trend was still rise.
Webboard & Blog,
185 (0%) SCB
Mostly mentions are from Facebook about SCB & SCBX stock news and SCB new CEO. Many
consumers concerned about stock felled. Moreover, consumers also complained about application
problem on many Facebook post.

Twitter, ttb
4,660 (0%)
Most of mentions are from Facebook that KOLs promoted about ttb smart port and ttb touch.

Youtube, Consumer interested and complimented that a good function. But some consumers complained
1,093,333
about ttb touch problem. 39
(82%)

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INVESTMENT : Top Engagement and Bottom Post by Channels

Top engagement posts and bottom posts by channel.

ความเคลอ่ื นไหวของแKต่ลTะBธนาคารในแต่ละวนั ของเดอื นน้ี ธนาคารใดทส่ี าSมาCรBถสSรา้ eงcกuารrพitiดู eถsงึ หรอื มกี ารพดู ถงึ อยา่ งเหน็ ไดช้ ดั
① ② ③Facebook | Brand GHBank ④ KTB ⑤ SCB
Twitter | Brand Facebook | member 6105787
Instagram | Brand Youtube | Than Money Trick

8,304 total engagements 42 total engagements 97,980 total engagements 572 total engagements 10 total engagements
93 comments | 33 shares | 8.2K likes 0 comments | 0 shares | 42 likes 92 Retweets | 1 Quote Tweets | 469 likes 9 comments | 0 shares | 1 likes
199 comments | 95,090 views | 2,691
④ KBANK ⑤ KBANK
likes Twitter | @TheStoryThai Pantip| member 6999046

① KKP ② Krungsri Securities ③ SCB Securities
Facebook | Brand Instagram | Brand Youtube | Brand

0 total engagement 0 total engagement 0 total engagement 0 total engagement 1 total engagement
0 comment | 0 share | 0 like 0 comment | 0 share | 0 like 0 comment | 0 views | 0 like 0 Retweet | 0 Quotetweet | 0 like 1 comment | 0 share | 0 like

40

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INVESTMENT : Sentiment

Summary investment mention by brand and sentiment.

14,202 MENTIONS Sentiment by Brands Sentiment

2,186,474 ENGAGENTS 1,000 1600 Positive
• GSB has highest positive voices. Many consumers bought Salak instead of
SUMMARY: 900
In April, there is 14,205 mentions 1400 depositing money because Salak has more interest rate and there is also a
and 2,155,136 engagements. chance to win prizes.
KBANK got highest mention about 800 • 2nd highest positive voices was from BBLAM. Consumers interested in many fund
18% followed by SCB 12% and 1200 of BBLAM such as B-SIP, BSIRICG and BKD.
GSB 11.4% respectively while SCB • 3rd place was from KTB. Consumers mentioned that the fund has good benefits
got highest engagement about 24% 700 and can be profitable for consumers.
followed by BBLAM 16% and BBL
13% respectively. 1000 Neutral
600 • KBANK has highest neutral voices. Many consumers enquiry to KOLs or
KEY HIGHTLIGHT:
SCB got The highest 500 800 specialist about trend of bank stock and fund.
• 2nd highest neutral voices was from SCB. Many consumers enquiry to KOLs or
engagements from เลา่ เรอ่ื งขา่ ว การเมอื ง 400
ออนไลน์ YouTube channel that post 600 specialist about trend of bank stock and fund. Moreover, consumers also
content about SCBX-Bitkub. mentioned about SCB stock felled.
Moreover, Consumers seem to 300 • 3rd highest neutral voices was from GSB. Many consumers talked about how to
interest in KBANK stock that 400 saving money with buying the Salak.
overtaken by JTS stock.
200 Negative
For ttb, Key messages were • KTB has highest neutral voices. Many consumers complained about transaction
interested in ttb payroll and ttb 200
touch for KOLs promoting. 100 problem. Some consumers mentioned that they holder because the fund had
felled.
0 KBAN BBLA 0 • 2nd highest neutral voices was from KBANK. Many consumers mentioned that
K M Fixed Income Fund was losing a lot. Some mentions complained about
ttb SCB GSB KTB BBL GHB BAY KTAM application problem.
• 3rd highest neutral voices was from GSB. Many consumers complained that Salak
Total 434 1,440 1,002 958 939 937 766 630 616 599 should have more prizes.

SOV 5% 17% 12% 12% 11% 11% 9% 8% 7% 7%

Engagement 124,332 113,772 288,347 37,023 200,181 88,083 157,491 120,799 108,238 49,199

Positive 3 8 7 12 10 8 9 5 7 8

Neutral 426 1417 985 931 914 904 750 621 605 586

Negative 5 15 10 15 15 25 7 4 4 5

41

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INVESTMENT : Sentiment [ttb]

Summary ttb mention by sentiment.

14,202 MENTIONS 1,000 Sentiment by Brands Sentiment

2,186,474 ENGAGENTS 900 450 Positive
• Consumers praised about trends of bank stock has still rising.
SUMMARY: 800 400 • ttb all free debit card can top up for transferwise.
In April, ttb got highest
700 350
neutral voice about 98.62%,
negative voice 0.92% and 600 300
positive voice 0.46%
respectively. 500 250

KEY HIGHTLIGHT: 400 Neutral
Many consumers seems to
300 200 • Many consumers interested about ttb payroll from brand post.
interested in KOLs post that Some comments asked about loan in that post.
promoted about ttb smart port 200
and ttb touch. 150 • Some consumers enquired about information of the fund.
100
ttb 100
0 434
Total 100% Negative
SOV 36,749 50 • Consumers complained about the slow approval for ttb payroll.
Engagement
Positive 2 • Consumers mentioned about ttb stock that relatively low price.
Neutral 428
Negative 0
4

42

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INVESTMENT : Share of Product Category

Categorize mentions to each product category and brand. 1% 1%
RetirementSaving
127
SOV of Category 14% 24% 8% 73 Others
Mutual Fund Portfolio Management 5,150
Mention Tax Deduction
1,419 2,373
801

15% 36% 11% 5% Others
Mutual Fund Portfolio Management 520,384
Engaement Tax Deduction Saving
240,571 583,591
182,710 1% 82,760

Retirement

19,525

SOV of Category 24% 23% 19% 12% ttb
by Brand 561 551 1,001 KBANK
627 SCB
18% 17% 10% GSB
438 876 BBLAM
491 451 KTB
15% BBL
12% 752 GHBank
643 BAY

30% 49%
25%429 389
361
10% 10%
14% 14% 233 5% 239 13% 4% 2%
2% 115 1086% 198 111
7%204 203 50 158 8% 54%3118%6 0%4 32
3%103 3% 1% 52 68 2% 1% 8%26%5%37%1%19% 50% Others
41 42 28 19 1 6 19 4 27 1 14 11%2% 6% 64 0%12%2% 3%
0% 34 Retirement 14 2 7 - 15 2 4 19
2 1

Mutual Fund Portfolio Management Tax Deduction Saving

Key • ttb voice was from KOLs • . ttb voice was from KOLs • ttb voice was from brand • BBL that voice was from • GSB voice was from • ttb voices from KOLs posted
Takeaway promoted ttb touch and ttb promoted ttb touch and ttb post that promoted ttb brand post to promote mentions that complained about bank performance
smart port. smart port that helped payroll which also related to various retirement fund on about application problem. that showed higher profits
consumers to manage your tax deduction. Facebook.. and lower bad debt.
• Followed by BBL that voice porfolio. • followed by SCB that brand
was from brand post to • Followed by BBL that voice • followed by SCB that voice promoted about SCB Easy • followed by KBANK that
promote various mutual fund • Follwed by KBANK that was from brand post to was from brand and KOLs Invest Application. voice was from KBANK will
on Facebook. voice was from KBANK promote various tax post to promote retirement sell Kasset.
stock news deduction fund on Facebook named SCBRMCLEAN.
such as B-CHINESSF and
B-CHINAARMF etc. 43

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INVESTMENT : Positive by Product Category

Focused consumer voices that mention toward to investment in term of positive.

POSITIVE VOICES KEY POSITIVE

ttb KBANK SCB GSB BBLAM BBLAM – Mutual Fund
1
KTB BBL GHBank BAY
Consumers interested in many fund of BBLAM such as B-SIP,
12 BSIRICG and BKD.

SOV of category by Brand 8 BBLAM – Portfolio Management
2
5 5 5 555
Consumers commented that long-term investments in funds can
3 4 3 3 help manage their finances.
33 3 2 22
BBLAM – Tax Deduction
1 1 0000 0 0 00 0 00 000000000 000000000 0 3
0 00 0
Consumers voice was interested about tax deduction fund such as
Mutual Fund Portfolio Tax Deduction Retirement Saving Others B-CHINESSF and B-CHINAARMF etc.
Management
GSB – Others
4 Many consumers bought Salak instead of depositing money

because Salak has more interest rate and there is also a chance to
win prizes.

44

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INVESTMENT : Neutral by Product Category

Focused consumer voices that mention toward to investment in term of neutral.

NEUTRAL VOICES KEY NEUTRAL

ttb KBANK SCB GSB BBLAM KTB BBL GHB BAY BBL – Mutual Fund
1
986
Many consumers commented to discuss about mutual funds
SOV of category by Brand 850 that investing in China.

738 KBANK – Portfolio Management
2
420 553 541 630 618
340 431 482 Mostly voice were from stock news.
442 Many consumers enquired that how to manage their Fund.

377 BBLAM – Tax Deduction
3
201 190 231 235 192
2 33 63 Many consumers enquired about information of the fund.
95 109 154 107 14 2 7 0 15 2 4 18 108
40 41 48 476819 BBLAM – Retirement
28 81 1 5 19 4 24 1 12 0 1 4
43 4 32
Mostly voice were from consumers interested in retirement
Mutual Fund Portfolio Management Tax Deduction Retirement Saving Others fund of BBLAM.

GSB – Saving
5

Mostly neutral voice were from consumers enquiry about
information of Salak.

GSB – Others
6

Many consumers talked about how to saving money with
buying the Salak..

45

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INVESTMENT : Negative by Product Category

Focused consumer voices that mention toward to investment in term of negative.

NEGATIVE VOICES KEY NEGATIVE

ttb KBANK SCB GSB BBLAM KTB – Mutual Fund
1
KTB BBL GHB BAY
Many consumers complained about transaction problem. Some
18 consumers mentioned that they holder because the fund had felled.

SOV of category by Brand 14 KTB – Portfolio Management
12 2

1010 Consumers mentioned that they holder because the fund had felled.

7 7 BBLAM – Tax Deduction
3
6
Many consumers concerned about negative trends of fund.
5 4 4 444
4 3 3 BBLAM – Retirement
3 4
3 2 22
1 Many consumers concerned about the trends of RMF fund was felled.
11 11 00 2 2
0 0 00 11 GSB – Others
00 0 00 0 00 000000000 5

Mutual Fund Portfolio Tax Deduction Retirement Saving Others Many consumers complained that Salak should have more prizes and
Management the chances of winning are less.

46

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INVESTMENT : Summary and Recommendation

KEY POSITIVE Key Findings

Many consumers According to the data, Most consumers want to investments
interested in Salak from that require less investment, low risk and get quite good returns.
GHBank because the
interest rate is high. Recommendations
Moreover, consumers tend
to pay attention to funds For the recommendations, If ttb wants to attract consumers
that are relatively good to invest ttb should build credibility with consumers and products
returns. including carefully considering the risks that may occur.

KEY NEUTRAL KEY NEGATIVE 47

Many people enquiried Many consumers
about information of each concerned about stock and
fund. Sometiome fund was felled. And mostly
consumers will ask KOLs voice complained that
or Specialist about trends Salak should have more
of fund and stock.
prizes and the chances of
winning are less.

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WEALTH

BANKING 1. Share of Voice

2. Daily Movement

3. Top Story

4. Product Highlight

5. Influencer

6. Channel Analysis

7. Sentiment

8. Product Category

9. Summary and Recommendation

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WEALTH BANKING : Share of Voice

Compare each brand's mention and engagement with its wealth banking products.

SHARE OF MENTION SHARE OF ENGAGEMENT

364 MENTIONS 1.4% 1.4% 0.6% 0.3% 3.6% 0.0% 0.3% 0.4% 0.3%
1.7% UOB CITIBANK CIMB GSB 2.6% BBL KTB BAY UOB CITI
23,333 ENGAGENTS BAY CIMB
25.1% 0.0%
SUMMARY: 2.8% ttb 2.3% GSB
The overview of this month is KTB SCB

677 mentions and 47,354 15.2% 0.2%
engagements. BBL KBANK
KBANK got highest mention
about 29% followed by ttb 25% 22.6% 29.2%
and SCB 23% respectively SCB KBANK
while ttb got highest
engagement about 90% 90.4%
followed by BBL 4% and CIMB ttb
3% respectively.
MENTIONS ENGAGEMENT ENGAGEMENT (EXCLUDED VIEW)
KEY HIGHTLIGHT:
In April, ttb used several BRAND NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE NUMBER OF SOV %CHANGE
MENTIONS ENGAGEMENT ENGAGEMENT
KOLs to promote about ttb ttb 25.1% 90.4%
reserve then that has received KBANK 91 29.2% 21,083 0.2% 21,083 90.4%
a lot of engagement. 106 22.6% 40 2.3%
SCB 82 15.2% 543 3.6% 40 0.2%
BBL 55 2.8% 833 0%
KTB 10 1.7% 4 0.3% 543 2.3%
BAY 1.4% 76 0.4%
UOB 6 1.4% 82 0.3% 833 3.6%
CITI 5 0.6% 63 2.6%
CIMB 5 0.3% 606 0% 4 0%
GSB 2 0
1 76 0.3%

82 0.4%

63 0.3%

606 2.6%

0 0%

49

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WEALTH BANKING : Share of Voice by Sentiment

Categorize number of sentiment by brands.

Positive Neutral Negative

27 Mentions 306 Mentions 30 Mentions

3.7% 3.7% 0.0% 0.0% 2.3% 2.0% 1.0% 1.3% 0.7% 0.3% 0.0% 0.0% 3.3% 0.0% 0.0%
UOB 0.0%CITIBANKGSB CIMB KTB BAY UOB CITIBANK CIMB GSB CITIBANK BAY UOB GSB CIMB
BAY
3.7%
6.7% 10.0%
KTB KTB ttb

12.1% 23.5% 6.7%
BBL ttb KBANK

11.1%
BBL

14.8% 59.3% 23.2% 23.3%
SCB ttb SCB SCB

33.7% 50.0%
KBANK BBL

3.7%
KBANK

ttb KBANK SCB BBL ttb KBANK SCB BBL ttb KBANK SCB BBL
KTB BAY UOB CITIBANK KTB BAY UOB CITIBANK
CIMB BAY UOB CITIBANK KTB GSB CIMB GSB
50
GSB CIMB

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