202204 ttb Social Listening Report - BA-MF-Investment-Wealth

WEALTH BANKING : Daily Movement

Focus on monthly brand movement and select a buzz highlight.

① KBANK ② BBL ③ Facebook | SCB ④ ttb ⑤ KBANK
Facebook | Chairman Review Facebook | Thai-Cashless Facebook | Brand Facebook | Brandinside
การตลาดวนั ละตอน

7 total engagements 721 total engagements 431 total engagements 6,694 total engagements 3 total engagements
0 comment | 2 shares | 5 likes 61 comments | 103 shares | 557 likes 18 comments | 130 shares | 283 likes 11 comments | 9 shares | 6,674 likes 1 Retweet | 0 Quotetweet | 2 likes

60 2 1

50

440 3

30 5

20

10

0

1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
Wealth [KBANK} (106) (29.20%) Wealth [ttb] (91) (25.07%) Wealth [SCB] (82) (22.59%) Wealth [BBL] (55) (15.15%) Wealth [KTB] (10) (2.75%) Wealth [UOB] (5) (1.38%) Wealth [BAY] (6) (1.65%)

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WEALTH BANKING : Top Story of KBANK

Top story of wealth banking brand.

40 MENTIONS | 106 ENGAGEMENTS Youtube, -
(0%)
50.00 Engagements Mentions 4 16.00 Instagram,
14.00 3 (8%) News, -
12.00 (0%)
40.00 10.00
Mentions 8.00
Engagements30.006.00
20.00 2 4.00 Twitter, 13 Mention Facebook,
10.00 1 2.00 (33%) 23 (57%)
0.00
3

0.00 Webboard & Blog,
1-Apr 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr 1 (2%)

123 4 Key Takeaways:

In April, majority of consumer’s voices of Kbank was from
Twitter and Facebook. There content is Kbank Private
Banking launched the new fund. In term of product
advertisement, KOLs promoted for privilege of KBANK
Premier and KBANK Wisdom card. For consumer’s
sentiment:

Positive: -
Negative: -

KBANK Wisdom Privilege KBANK Private Banking KBANK Wisdom KBANK Private Banking
3 Engagements 3 Engagements 1 Engagement 7 Engagements

1 mentions | 2 Likes 1 Retweet | 0 Quote tweet | 1 mention | 0 share | 0 mentions | 2 shares |
2 Likes 0 Like 5 Likes

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WEALTH BANKING : Top Story of ttb

Top story of wealth banking brand. Webboard &Instagram,
การวดั การพดู ถงึ และการมสี ว่ นรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั

91 MENTIONS | 21,083 ENGAGEMENTS

25.00 1 9000.00 Twitter, - Blog, - (0%) YouTube, -
8000.00 (0%) - (0%) (0%)
20.00 7000.00
4 6000.00 News,
Mentions 5000.00 - (0%)
Engagements4000.00
15.00 3 3000.00 Mention
10.00 2000.00
2 1000.00 Facebook,
5.00 0.00 21,083
(100%)
0.00 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr 4
1-Apr Key Takeaways:

Engagements Mentions In April, majority of consumer’s voices of ttb was generated
by KOLs on Facebook. In term product advertisement,
123 brand largely focused on wealth credit card products, which
several KOLs promoted ttb reserve which that generate
many engagements. For consumer’s sentiment:

Positive: Good benefit of ttb reserve, Beautiful card design

Negative: Application process of the card is difficult.

ttb reserve ttb reserve ttb reserve privilege ttb reserve privilege
6,694 Engagements 1,372 Engagements 657 Engagements 3,132 Engagements
11 comments | 9 shares | 16 mentions | 44 shares | 10 mentions | 32 shares |
41 mentions | 72 shares |
6,674 likes 1,312 Likes 544 Likes 3,090 Likes

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WEALTH BANKING : Top Story of SCB

Top story of wealth banking brand. NewsY,ouTube,
การวดั การพดู ถงึ และการมสี ่วนรว่ มในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั - (0%- ) (0%)

82 MENTIONS | 543 ENGAGEMENTS

30.00 1 500.00 Webboard & Instagram,
400.00 Blog, 2… 1 (0%)
300.00
25.00 200.00 Twitter,
100.00 7 (1%)
Mentions20.00 0.00
Engagements15.002

10.00 3 Mention
5.00

0.00 3-Apr 5-Apr 7-Apr 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr
1-Apr

Engagements Mentions Facebook,
533 (98%)

123 Key Takeaways:

In April, majority of consumer’s voices of SCB was

generated by KOLs on Facebook. In term product

advertisement, Several KOLs reviewed about SCB PRIME

CARD which that generate many engagements. For
consumer’s sentiment:

Positive: Good benefit of SCB Prime card.

Negative: Reduced privileges benefit

SCB PRIME SCB First Privilege SCB First Privilege
431 Engagements 89 Engagements 2 Engagements
18 mentions | 130 shares |
14 mentions | 4 shares | 2 mentions | 0 share |
283 Likes 71 Likes 0 Like

54

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WEALTH BANKING : Top Story of BBL

Top story of wealth banking brand.
การวดั การพดู ถงึ และการมสี ่วนร่วมในตลาดธนาคารเปรยี บเทยี บกนั รวมถงึ การวดั ความเปลย่ี นแปลเทยี บกบั หน่งึ เดอื นยอ้ นหลงั

55 MENTIONS | 833 ENGAGEMENTS Webboard & News, YouTube,
Blog, - (0%) - (0%) - (0%)Instagram,
45.00 2 800.00 -
40.00 700.00
35.00 9-Apr 11-Apr 13-Apr 15-Apr 17-Apr 19-Apr 21-Apr 23-Apr 25-Apr 27-Apr 29-Apr 600.00 Twitter, (0%)
30.00 500.00
25.00 400.00 - (0%)
20.00 300.00
Mentions15.00 200.00 Mention
Engagements100.00
10.00 1 0.00 Facebook,
833 (100%)
5.00 3-Apr 5-Apr 7-Apr
0.00 Key Takeaways:

1-Apr In April, majority of consumer’s voices of BBL was
generated by KOLs on Facebook. In term product
Engagements Mentions advertisement, KOLs reviewed about a new wealth credit
card that Bangkok Bank Pinnacle Visa Infinite Metal Card
12 which that generate many engagements. For consumer’s
sentiment:

Positive: -
Negative: Privileges are not suitable with condition. Card
design is not beautiful.

Wealth Privilege Pinnacle Visa Infinite Card 55
58 Engagements 721 Engagements
1 mentions | 2 shares |
61 mentions | 103 shares |
55 Likes 557 Likes

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WEALTH BANKING : Product Highlight

Choose the month's product highlight.

SUMMARY:
In April, Several brands

used KOLs to promote
their product so that
generate many mentions
and engagement from
consumers. Ttb used KOLs
to promote ttb reserve. BBL
promoted about new
wealth credit card. And
SCB promoted about SCB
Prime card.

KEY HIGHTLIGHT: ttb reserve Bangkok Bank Pinnacle VISA Infinite SCB PRIME
People seem to interest Metal Card
Facebook name ‘เทย่ี วตามโปร’’ has promoted ttb Facebook name ‘การตลาดวนั ละตอน’ has promoted SCB
the product. Many reserve card. The content shows special deals for Facebook name ‘Thai-Cashless-Society สงั คมไทยไรเ้ งนิ Prime with topic ‘SCB Prime experience review
consumers tagged their ttb reserve card’s holders which can use points to สด’’ has promoted Bangkok Bank Pinnacle Visa form users for more than 2 years’ this explains the
friends to see the get the voucher. This reviews had many Infinite Metal card. The content explains the benefits and privileges that can be obtain from SCB
information and privilege of comments from consumer. information, benefits and privileges that can be Prime credit card. this reviews had many
each product. obtain from this card. this reviews had many comments from consumer who are interested in
Key Points : Many consumers interested to comments from consumer. this credit card.
spend their points to these vouchers and friend’s
tag. Key Points : Majority of consumer’s mentions Key Points : Majority of consumer’s mentions
were friend tags and the comments about this were friend tags and comments It show that this
credit card with few benefit and not suitable for KOLs can generate high mention.
conditions.
56

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WEALTH BANKING : Product Highlight [ttb Reserve]

85 MC• EaNคmวTามIpOเคaลNื่อiนSgไหnวขอXงแXตล่ XะธนXาคารในแตล่ ะวนั ของเดือIนnนีA้ ธนpาrคiาl,รใTดทh่ีสeามoารvถeสรrา้vงiกeาwรพดู oถfงึ หรอื มกี ารพดู ถงึ อยา่ งเห็นไดช้ ดั and 14,388 engagements
ttb reserve is 85 mentions

14,388 ENGAGENTS

Neutral ttb reserve is the product that got high mentions and engagements. Many consumers
79% commented about the product in many ways.

Positive
Mostly mentioned were from KOLs post on Facebook. The positive reviews come from
consumers comment that ttb reserve has very good benefits and they want the card same as
the KOLs. Moreover, consumers praise that card design is so beautiful.

Negative Neutral
3% Mostly mentioned were from KOLs post on Facebook. The neutral voice was from consumers
mentioned about KOLs and place. Some consumers asked about the difference between ttb
Positive reserve infinite and ttb reserve signature including process and condition of card application.
18%

TOP POSTS BY ENGAGEMENT

Negative
Negative voice was from consumers comment on KOLs post that ttb reserve application
process is so difficult and complicated.

6,694 Engagements 2,055 Engagements 657 Engagements Recommendation
11 comments | 9 shares | 8 comments | 14 shares | 41 comments | 72 shares | ttb used several KOLs to promoted ttb reserve so that generated high mentions and

6,674 likes 2,033 likes 544 likes engagement. In term of product, ttb reserve have many privileges and are quite covering. But ttb
may improve the application process that customers complain that it is difficult to apply.

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KOLs effectively leads voices towards to product andBANCASSURANCE : Influencers Engagement Tiers
experience.
Positioning of KOLs based on mentions and interaction with a brand or product. 1 < 10,000 engagements
2 10,001 - 100,000 engagements
Product Drivers 3 > 100,000 engagements
Area

Brand Image Drivers
Area

KOLs effectively leads engagements towards to brand 58
preference.
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WEALTH BANKING : Influencers

Evaluate KOLs by category that based on mentions.

88%
46

8% 4% 79% 94% 56% 100% ttb
0% 0% 0% 2 0% 0% 19 15 11% 5 11%11% 0% 0% 11% 0% 0% KBANK
0% 4 0% 0% 0% 3 0% 0% 0% 0% 0% SCB
13% 0% 0% 6% 0% 0% 0% 0% 0% 1 11 - - 1 - - BBL
0 000 00 4% 3 0% 4% 0% 0% 0% 0% - -1- - - - - --- ----- KTB
Maketing&Business BAY
1 -1- - - - Financial UOB
Marketing & Business : Voice from CITI
Variety Financial : Voice from financial KOLs marketing&business KOLs showed CIMB
showed that KBANK got highest that KBANK got highest voices at 56%
Publisher Variety : Voice from variety KOLs voices at 94% followed by BBL 6%. followed by ttb 11% , SCB 11%, BBL IT
showed that KBANK got highest 11%, UOB 11%.
Publisher : KBANK got highest voices voices at 79% followed by SCB 13% • KBANK voices was from several IT : Voice from IT KOLs showed that
from publisher KOLs 88% followed by and ttb similarly to KTB 4% KOLs on Twitter about Kbank • ttb voices was from KOLs that BBL got highest voices at 100%.
SCB 8% and UOB 4% respectively. respectively. Private Banking launched the new Forbes Thailand Magazine posted
fund. on Facebook to promote ttb reserve.
• KBANK voices was from several • ttb voices was from KOLs that รวี วิ คน • BBL voices was from Thai-Cashless-
KOLs on Facebook’s post about รวย promoted about privilege of ttb • BBL voices was from Thai-Cashless- • KBANK voices was from Facebook Society about promoted Bangkok
Kbank Private Banking launched the reserve card. Society about promoted Bangkok and Twitter post that promoted about Bank Pinnacle Visa Infinite Metal
new fund. Bank Pinnacle Visa Infinite Metal KBANK Wisdom. card.
• KBANK voices was from several card.
• SCB voices was from KOLs that KOLs on Twitter about Kbank • SCB voices was from KOLs that
Thai-Cashless-Society promoted Private Banking launched the new Success Channel posted on Twitter
Bangkok Bank Pinnacle Visa Infinite fund. about SCB Private Banking.
Metal Card on Facebook.
• SCB voices was from KOLs that • BBL voices was from KOLs that
• UOB voices from KOLs that งกแลว้ ไง I การตลาดวนั ละตอน promoted about SCB Bangkok Airways posted on
Prime card. Facebook to promote about privilege
AM RICH promoted about promotion of Pinnacle card, Infinite card and
of UOB Infinite credit card. • KTB voices was from Bunch Auto on Platinum card.
Facebook that promoted about
wealth service of KTC credit card.

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WEALTH BANKING : Influencers

Top 10 KOLs based on engagement rate.

Top 10 Brand Type of No. of Post Engagement Engagement Key Summary
Influencer ttb Influencer 2 3,789 Rate

เทย่ี วตามโปร Variety 2.70%

KANT ttb Variety 1 1,212 0.70%
ttb 1 938
Forbes Thailand ttb Marketing& 1 926 0.99%
Magazine Business
0.21% Variety are the main KOLs who generated the most engagement, which is due to
ไปไง มาไง Variety 0.78% their large number of followers, however “Financial and Marketing&Business type”
0.18% also generated significant engagement.
Thai-Cashless- BBL Financial 2 810 0.03%
SCB 0.26% Highlight
Society - ttb received high engagement from a 'variety' of KOLs, such as ‘เทย่ี วตามโปร’

สงั คมไทยไรเ้ งนิ สด and ‘KANT' who promoted ttb reserve. That generated high engagement and many
followers interedted in the product.
รวี วิ คนรวย ttb Variety 1 771
- SCB received engagement from financial and variety KOLs type that promoted
ลงทนุ แมน CIMB Financial 1 606 about SCB Prime and SCB First.

การตลาดวนั ละตอน SCB Variety 1 431

งกแลว้ ไง I AM UOB Variety 1 76 0.002%
RICH
BBL Marketing& 1 58 0.005%
Bangkok Business
Airways

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WEALTH BANKING : Channel Analysis

Categorize mentions and engagement by platforms and brand.

SOV by Brands

News, Webboard & Blog, Youtube, ttb 11.00 50.00 90.00 1.00.00 5.00 0.10.000
38 (10%) 16 (4%) - (0%) KBANK 66.00 Youtube 36.00
55.00
Instagram, 4 SCB 7.00 9.00 2.000.00 5.00 0.00
(1%) BBL 5.00 5.00 0.00
KTB 5.00
Twitter, Mention BAY 0.00 0.00 1.00 0.00 2.00 0.00
60 (17%) UOB 1.00 1.00 0.00
CITI 1.00 0.00
Facebook, CIMB Facebook 0.00
245 (68%) GSB 0.00
1.00
0.00

Twitter Instagram Webboard News

News, Webboard & Blog, Key Takeaway [Top 3 Brands]
- (0%)
3 (0%) Youtube, KBANK
Instagram, 6 Mostly mentions are from Facebook about KBANK stock news and brand considered to sell
(0%) - (0%) Kasset. Many consumers are still happy because the KBANK stock trend was still rise.

Twitter, SCB
22 (0%) Mostly mentions are from Facebook about SCB & SCBX stock news and SCB new CEO. Many
consumers concerned about stock felled. Moreover, consumers also complained about application
Engagement problem on many Facebook post.

ttb

Facebook, Most of mentions are from Facebook that KOLs promoted about ttb smart port and ttb touch.
23,299
(100%) Consumer interested and complimented that a good function. But some consumers complained

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WEALTH BANKING : Top Engagement and Bottom Post by Channels

Top engagement posts and bottom posts by channel.
ความเคลอ่ื นไหวของแต่ละธนาคารในแต่ละวนั ของเดอื นน้ี ธนาคารใดทส่ี ามารถสรา้ งการพดู ถงึ หรอื มกี ารพดู ถงึ อยา่ งเหน็ ไดช้ ดั

① ttb ② KBANK ③ ④ SCB ⑤ SCB
Facebook | Brand Instagram | iskycenter Twitter | @SuccessChTv Pantip | Member 8656521

N/A

6,694 total engagements 3 total engagements 4 total engagements 2 total engagements
11 comments | 9 shares | 6,674 likes 1 comment | 2 likes 1 Retweet | 0 Quote Tweet | 3 likes 2 comments | 0 share | 0 like

① KBANK ② SCB ③ ④ KBANK ⑤ KBANK
Facebook | AC News Instagram | Successchannelonline Twitter | @bhumharit Pantip | Member 6999921

N/A

0 total engagement 0 total engagement 0 total engagement 1 total engagement
0 comment | 0 share | 0 like 0 comment | 0 like 0 Retweet | 0 Quotetweet | 0 like 1 comment | 0 share | 0 like

62

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WEALTH BANKING : Sentiment

Summary wealth banking mention by brand and sentiment.

Sentiment

364 MENTIONS Sentiment by Brands

23,333 ENGAGENTS 1,000 120 Positive
900 • ttb has highest positive voices. Many consumers interested in ttb reserve
SUMMARY: 800
In April, there is 677 mentions 700 card. They commented that very good benefits and they want to apply
600
and 47,354 engagements. 500 100 same as the KOLs.
KBANK got highest mention 400 • 2nd highest positive voices was from SCB. Consumers interested in SCB
about 31% followed by ttb 26% 300
and SCB 24% respectively while 200 Prime card and SCB First. Because the card have a good benefits.
ttb got highest engagement
about 90% followed by BBL 4% • 3rd place was from BBL. Consumers interested in Bangkok Bank Pinnacle
and CIMB 3% respectively. 80 Visa Infinite card.

KEY HIGHTLIGHT: Neutral
ttb got the highest 60 • KBANK has highest neutral voices. Many post are about Kbank Private

engagements from several KOLs Banking launched the new fund.
that promoted about privilege of • 2nd highest neutral voices was from ttb. Many consumers tagged their
ttb reserve card.
40 friends in comments. Some consumers enquiry about the difference
between ttb reserve infinite and ttb reserve signature.

• 3rd highest neutral voices was from SCB. Many consumers tagged their

friends in comments and asked about condition to apply this card.

20

100 Negative
• BBL has highest negative voices. Many consumers mentioned about
0 ttb KBANK SCB BBL BAY KTB UOB 0
91 103 82 53 9 0 0 CITI CIMB Bangkok Bank Pinnacle Visa Infinite card did not suitable for privilege and
Total 27% 30% 24% 16% 3% 0% 0%
SOV 21,083 40 543 833 4 76 82 00 design of the card is not beautiful.
Engagement 16 0 4 1 0 0 0 0% 0% • 2nd highest negative voices was from SCB. Many consumers mentioned
Positive 72 103 71 37 7 0 0 63 606
Neutral 3 0 7 15 2 0 0 00 that the privilege of SCB Prime card and SCB First card are less than
Negative 00 previous wealth card before.
00 • 3rd highest neutral voices was from ttb. Many consumers complained that

the application process of the card is difficult.

63

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WEALTH BANKING : Sentiment [ttb]

Summary ttb wealth banking mention by brand and sentiment.

91 MENTIONS 1,000 Sentiment by Brands 80

21,083 ENGAGENTS 900 ttb Sentiment
91
SUMMARY: 800 100% 70 Positive
In April, ttb wealth product 21,083 • Many consumers interested in ttb reserve card.
700 16
got highest neutral voice about 72 60 • Consumers commented that ttb reserve has very good benefits and
79.12%, positive voice 17.58% 600 3 they want to apply same as the KOLs.
and positive voice 3.3%
respectively. 500 • Card design is beautiful.
50 • The privilege of ttb reserve card is various covering and worthy
KEY HIGHTLIGHT: 400
Many consumers seems to 40
300
interest about ttb reserve. They Neutral
tagged their friends in KOLs 200 • Many consumers tagged their friends in comments.
post to see information and 30 • Some consumers enquiry about the difference between ttb reserve
privilege of ttb reserve. 100
infinite and ttb reserve signature.
0 20 • Consumers asked about process and condition of card application.
Total
SOV 10
Engagement
Positive Negative
Neutral 0 • Many consumers complained that the application process of the
Negative
card is difficult.

64

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WEALTH BANKING : Share of Product Category

Categorize mentions to each product category and brand.

SOV of Category 7% 29% 35% 10% 20%
Mention Private Banking Credit Card Privilege Services Others

37 161 195 55 113

2% 39% 38% 19% 2%
EngaemPernivtate Banking Credit Card Privilege Services Others
14,892
800 15,376 7,490 639

53% 83%
85 94

SOV of Category 76% ttb
by Brand 66 KBANK
SCB
84% BBL
46 KTB
BAY
21% UOB
34 CITI
CIMB
24%22% 27% 9% 7% 7% 5% 7% 16%
5% 11% 9 8 5% 10 0% 0% 14 2% 11 3% 3% 83% 6 4 4 0% 0% 18
24 2 011 --
4 553 - 2% 1% 3% 2% 16% 1 2% 4% 0% 0% 0% 0% 0% 0% 0% 0%
2 1 3 22 12 - 2 - - - - - - -1

Private Banking Credit Card Privilege Services Others

Key • ttb voice was from brand • . ttb voice was from KOLs • ttb voice was from KOLs promoted • ttb voice was from brand post that • KBANK voice was from several
Takeaway post about private account promoted about ttb reserve about how to use credit point for promoted ttb reserve. The wealth posts about Kbank Private
qualifications of ttb reserve credit card. privilege of ttb reserve. service of this card are Limo Banking launched the new fund.
infinite and ttb reserve services and LoungeKey at
signature card. • Followed by SCB that voice • Followed by SCB that voice was worldwide airport. • followed by SCB thatseveral
was from KOLs promoted comments on KOLs post about KOLs posts about SCB Private
• Followed by BAY that voice SCB Prime and SCB first promote the privilege of SCB • followed by BBL that voice was Banking won the best private
was from brand post about credit card. Prime and SCB First card. from KOLs post that promoted banking in Thailand
private account Bangkok Bank Pinnacle Visa Metal
qualifications of Krungsri card. The wealth service of this 65
Prime. card are Limo services, Royal silk
lounge at airport and Golf cart
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WEALTH BANKING : Positive by Product Category

Focused consumer voices that mention toward to wealth banking in term of positive.

POSITIVE VOICES ttb KBANK SCB BBL KTB
BAY UOB CITI CIMB
16 KEY POSITIVE

SOV of category by Brand 13 ttb – Credit Card
1 Many consumers interested in ttb reserve card. They commented
000000000 2 00000000 000000000 000000000
Private Banking 1 11 Privilege Services Others that design of the card is very beautiful and they want to apply
same as the KOLs.
0 0 00
SCB – Credit Card
Credit Card 2

Consumers interested in SCB Prime card and SCB First. Because
the card have a good benefits.

ttb – Privilege
3

Many consumers mentioned that privilege is very good and worth.
Privileges can be used for hotels, restaurants, and more.

66

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WEALTH BANKING : Neutral by Product Category

Focused consumer voices that mention toward to wealth banking in term of neutral.

NEUTRAL VOICES ttb KBANK SCB BBL KTB KEY NEUTRAL
BAY UOB CITI CIMB
BBL – Private Account
94 1

SOV of category by Brand 66 BBL voice was from KOLs posted about savings money amount
52 100 millions THB to get the Pinnacle card.

31 32 30 ttb – Credit Card
18 2
8 455330
231403011 Credit Card 1 312021 4 11020 0 000001 Many consumers tagged their friends in comments and some
Private Banking 00 comments enquiry about how to apply the ttb reserve card.

Privilege Services Others ttb – Privilege
3

Many consumers tagged their friends in comments to see the
privilege of ttb reserve.

BBL – Services
4

Many consumers tagged their friends in comments to see the
wealth service of Bangkok Bank Pinnacle Visa Infinite Metal card.

KBANK – Others

5

Mostly voice was from several posts about Kbank Private Banking
launched the new fund.

67

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WEALTH BANKING : Negative by Product Category

Focused consumer voices that mention toward to wealth banking in term of negative.

NEGATIVE VOICES ttb KBANK SCB BBL KTB KEY NEGATIVE
BAY UOB CITI CIMB
KTB – Private Account
14 1 Consumers complained that he used to have about 1 million THB in

SOV of category by Brand 7 savings account, but the customer services is bad then he
withdrawn his money .
2 3 2 000 000 0 0000000 0
11 1 Services Others SCB – Credit Card
0 0 00 0 11 0 0 000 0 2
000 0
Private Banking Privilege Many consumers mentioned that the privilege of SCB Prime card
Credit Card and SCB First card are less than previous wealth card before.

BBL – Privilege
3

Many consumers mentioned about Bangkok Bank Pinnacle Visa
Infinite card fees did not suitable for privilege of the card.

BBL – Services
4

Many consumers mentioned about Bangkok Bank Pinnacle Visa
Infinite card had less of services and benefits.

68

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Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.

WEALTH BANKING : Summary and Recommendation

KEY POSITIVE Key Findings

Most of positive mentioned According to the data, Most consumers want products that are worth
with price. Some people pay more to get more privileges. Also, they want
were appreciated about special privileges that cover many aspects
very good benefits and
privileges also the beautiful Recommendations
card design.
ttb reserve have many privileges and are quite covering. But ttb may
KEY NEUTRAL KEY NEGATIVE improve the application process that customers complain that it is difficult
to apply.
Many consumers tagged Many consumers
their friends to see product mentioned about some 69
detail, information and products fee did not
privilege of the product. suitable for privilege and
design of the card is not
beautiful. For ttb,
consumers complained
that the application process
of the card is so difficult.

Copyright © 2022 Zanroo Limited. All rights reserved.
Reproduction in whole or in part without the permission of the copyright holder is strictly prohibited.

SOCIAL INSIGHT MONTHLY REPORT

‘BA/MF/INVESTMENT/W
EALTH’

More information, please contact

Zanroo Limited
Tel: +66 (0) 2 116 9405

Website: www.zanroo.com
Email: [email protected]

April 2022