Brand Book & Design Manual 2024 1 BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 2 BRAND BOOK & DESIGN MANUAL 2024 CONTENTS Back to contents INTRODUCTION 3 PREFACE. Successful brand management. 4 BRAND BOOK & DESIGN MANUAL. Purpose and objectives. 5 BRAND BOOK & DESIGN MANUAL. Scope and audience. 6 BRAND DESIGN 7 BRAND STORY. Customers. 8 BRAND STORY. Employer. 9 VISION. MISSION. 10 SLOGAN. 11 LOGO 12 LOGO. Two versions & how to use. 13 BOCAR LOGO VERSIONS. CMYK. 14 BOCAR LOGO VERSIONS. RGB. 15 LOGO USAGE. Does & Dont's. 16 LOGO PROTECTION ZONE. Vertical Logo. 17 LOGO PROTECTION ZONE. Horizontal Logo. 18 VERTICAL LOGO. Dont's. 19 HORIZONTAL LOGO. Dont's. 20 LOGO & CLAIM 21 LOGO & CLAIM. Dos & Dont's. 22 BRAND SHAPER 23 BRAND SHAPER. 24 BOCAR BRANDSHAPER. CMYK 25 BOCAR BRANDSHAPER. RGB 26 BRAND SHAPER. Construction. 27 BRAND SHAPER. Application. 28 BRAND SHAPER. Variations & Do's. 29 BRAND SHAPER. Dont's. 30 CORPORATE COLORS 31 PRIMARY COLOR. 32 SECONDARY COLORS. 33 TYPOGRAPHY 34 COMMUTERS SANS. Why we use it. 35 COMMUTERS SANS. Print & Web. 36 COMMUTERS SANS. Typeface. 37 COMMUTERS SANS. Detailed definition of usage. 38 COMMUTERS SANS. Variable definition of usage. 39 ALTERNATIVE FONT 40 Additional corporate font for Internal Communication. 40 THE GRID 41 THE GRID. How to use. 42 DISTANCES TO THE VERTICAL LOGO. 43 DISTANCES TO THE HORIZONTAL LOGO. 44 DESIGN ELEMENTS. The frame. 45 IMAGERY 46 IMAGERY. People. 47 IMAGERY. Technology. 48 IMAGERY. Automotive. 49 IMAGERY. Sustainability. 50 ICONS. 51 GUIDELINE EXAMPLES 52 SIZE GUIDELINES. Print. US letter. 53 SIZE GUIDELINES. Digital. 54 DIN A4. Brochure titles. 55 US LETTER. Brochure titles. 56 DIN A4. Brochure pages. 57 DIN A4. Maps and diagrams. 58 US LETTER. Brochure pages. 59 BROCHURE. Look & Feel. 60 FLYER. Monarch. 61 OFFICE SUPPLIES. Business Cards. Design. 62 OFFICE SUPPLIES. Business Cards. QR-Code Generator. 63 OFFICE SUPPLIES. Letterhead vertical. 64 OFFICE SUPPLIES. Letterhead horizontal. 65 PPT PRESENTATIONS. Title: Grid and Title example. 66 PPT PRESENTATIONS. Basics: Grid & Type 67 PPT PRESENTATIONS. Layout variants without frame. 68 PPT PRESENTATIONS. Further layout variants without frame. 69 PPT PRESENTATIONS. Examples inside pages with frame. 70 PPT PRESENTATIONS. Further examples inside pages with frame. 71 PPT PRESENTATIONS. Diagrams and primary color. 72 PPT PRESENTATIONS. Diagrams and secondary colors. 73 PPT PRESENTATIONS. Examples with brandshaper. 74 PPT PRESENTATIONS. Examples sustainability. 75 AD TEMPLATES. Formats with grid and Logo positioning. 76 AD TEMPLATES. Formats based on US letter. 77 POSTER. Medium Poster, vertical. 78 POSTER. Medium Poster, horizontal. 79 POSTER. Medium Poster, horizontal. 80 ROLL UPS. Example ratio 1:2. 81 CLOTHING / WORK WEAR. On dark blue workwear. 82 EXHIBITION BANNER. Vertical Logo. One line. 83 EXHIBITION BANNER. Vertical Logo. Two lines. 84 EXHIBITION BANNER. Horizontal Logo. 85 SIGNALISATION. Outdoor installations. 86 SIGNALISATION. Indoor installations. 87 DIGITAL 88 SOCIAL MEDIA. FACEBOOK format. 89 SOCIAL MEDIA. FACEBOOK posting examples. 90 SOCIAL MEDIA. LinkedIn format. 91 SOCIAL MEDIA. Posting masters. Examples. 92 SOCIAL MEDIA. Header for Facebook. Example. 93 SOCIAL MEDIA. Header for LinkedIn. Example. 94 EMAIL DISCLAIMER. Master light. 95 EMAIL DISCLAIMER. Master dark. 96 EMAIL NOTES. Example. 97
Brand Book & Design Manual 2024 3 INTRODUCTION BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 4 This Brand Book & Design Manual is the result of a careful reflection of the BOCAR Group brand, its values origins, and future prospects. When developing this brand book, the objective was to define what differentiates BOCAR Group from its competition and create a foundation for successful and consistent brand management. This includes not only the creation of design elements, imagery, and typography — it goes further to clearly and unambiguously define the "brand essence." INTRODUCTION PREFACE. Successful brand management.
Brand Book & Design Manual 2024 5 BRAND BOOK & DESIGN MANUAL. Purpose and objectives. INTRODUCTION A key requirement for maintaining or increasing a company's market value is to provide a broad audience with a concrete, authoritative reference document that defines brand-relevant topics. This brand book presents the strategy behind the BOCAR Group. It defines the most important guidelines for brand management as well as the design principles to be used in corporate design. PURPOSE OF THE BRAND BOOK • To present BOCAR clearly as an independent brand • To create brand awareness • To document the brand strategy • To establish the brand tools • To ensure efficient and successful presentation of the brand • To communicate brand usage guidelines • To provide a centralized living space reference document that answers questions about the brand and offers specific instructions on trademark use
Brand Book & Design Manual 2024 6 BRAND BOOK & DESIGN MANUAL. Scope and audience. INTRODUCTION The scope of the brand book extends to everyone with whom it interacts the brand in everyday life. All users of the brand must follow the brand guidelines. The BOCAR brand is at the center of all brand-related activities. Employees whose work (plans and activities) also affect the brand will shape the way BOCAR is perceived and experienced both internally and externally now and in the future. This means that by working with the brand, each employee also bears some responsibility for its continued existence. We differentiate between the core team, which actively manages the BOCAR brand through targeted action, and the entirety of all employees, who must be familiar with the contents of the brand book. CORE TEAM • Management • Marketing • Press and public relations • Agencies • Consultants • Trade press (in part)
Brand Book & Design Manual 2024 7 BRAND DESIGN BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 8 BRAND STORY. Customers. BRAND OVERALL & EMPLOYER BRAND BOCAR is a company with global reach, based in Mexico – with German DNA. We focus on developing and manufacturing aluminum and plastic components to meet our customers‘ highest requirements. Our partners include the world‘s most important automotive manufacturers. Since our company was founded more than 65 years ago, our services have expanded to cover much more than just manufacturing. We are your strategic partner and develop competitive technical solutions for you while offering maximum reliability. As a result of the development and manufacturing expertise that we have acquired over many years, our extensive knowledge of processes and materials and our ongoing investment in state-of-the-art production technologies, we have developed outstanding problem-solving abilities and an in-depth technical understanding of materials, technologies, and automation. Our success is based on our corporate culture, which emphasizes our employees. Our proximity to our customers, our expertise, and our passion for sustainable, future-proof solutions are the pillars of our success.
Brand Book & Design Manual 2024 9 BRAND STORY. Employer. BRAND OVERALL & EMPLOYER BRAND BOCAR is a company with global reach, based in Mexico – with German DNA. We focus on developing and manufacturing aluminum and plastic components to meet our customers' highest requirements. Our partners include the world‘s most important automotive manufacturers. What distinguishes us from many other employers is our corporate culture, which puts the emphasis on people. We know that our success is due to the commitment and dedication of our employees. Our way of working is characterized by openness, teamwork, and trust. We offer our employees the opportunity to make a meaningful contribution to our business and to develop their skills. Our people play an active role in shaping the transformation of the entire industry and moving it toward a sustainable future. Our long-term strategic approach, our partnerships with our customers and suppliers as well as our expertise and passion for technical solutions lay the foundations for our success and safeguard our jobs. Over the 65 years of its history, our company has always been characterized by the ability to adapt to new requirements and market situations.
Brand Book & Design Manual 2024 10 BRAND OVERALL & EMPLOYER BRAND VISION. MISSION. VISION: We want to be the preferred automotive supplier for a sustainable mobility change, and a leading technology partner for our customers. We are characterized by reliability, high competence, and experience in providing profitable solutions. Our success is driven by our great people and our commitment to our stakeholders. MISSION: We want to be recognized as a strategic and reliable partner focused on providing competitive technical solutions. Our success is based on the DOL principles (Discipline, Order, and Cleanliness) and the trust in each employee. In this way, we can offer our stakeholders the appropriate added value.
Brand Book & Design Manual 2024 11 SLOGAN. BRAND OVERALL & EMPLOYER BRAND The slogan (claim): "Your reliable partner." is used for both the company and HR. In the content of the website or brochures, the slogan can be combined with different topics. The slogan is preferably used in English, but can also be translated into the national language in individual cases. The slogan is never placed directly next to the logo. Your reliable partner. Your reliable partner for strategic thinking. Your reliable partner for a sustainable future. Your reliable partner for future-proof jobs.
Brand Book & Design Manual 2024 12 LOGO BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 13 LOGO. Two versions & how to use. BRAND OVERALL & EMPLOYER BRAND The vertical logo is preferred. If the vertical logo cannot be used for certain formats, such as extreme landscape formats, the horizontal logo can be used. The logo is used exclusively in the primary colors “BOCAR Trust Blue” and “BOCAR Clear White” (dark backgrounds). Vertical Logo: Horizontal Logo:
Brand Book & Design Manual 2024 14 BOCAR LOGO VERSIONS. CMYK. BOCAR_Logo_hor_TrustBlue_CMYK.eps BOCAR_Logo_ver_TrustBlue_CMYK.eps BOCAR_Logo_hor_White_CMYK.eps BOCAR_Logo_ver_White_CMYK.eps Logo Overview CMYK
Brand Book & Design Manual 2024 15 BOCAR LOGO VERSIONS. RGB. Logo Overview RGB BOCAR_Logo_hor_TrustBlue_RGB.svg BOCAR_Logo_hor_TrustBlue_RGB.eps BOCAR_Logo_hor_TrustBlue_RGB.jpg BOCAR_Logo_hor_TrustBlue_RGB.png BOCAR_Logo_ver_TrustBlue_RGB.svg BOCAR_Logo_ver_TrustBlue_RGB.eps BOCAR_Logo_ver_TrustBlue_RGB.jpg BOCAR_Logo_ver_TrustBlue_RGB.png BOCAR_Logo_hor_White_RGB.svg BOCAR_Logo_hor_White_RGB.eps BOCAR_Logo_hor_White_RGB.png BOCAR_Logo_ver_White_RGB.svg BOCAR_Logo_ver_White_RGB.eps BOCAR_Logo_ver_White_RGB.png
Brand Book & Design Manual 2024 16 LOGO USAGE. Does & Dont's. BRAND OVERALL & EMPLOYER BRAND Example vertical Logo and narrow landscape format Example horizontal Logo and narrow landscape format If possible, the vertical BOCAR logo should primarily be used. In some cases there is not enough space to place the logo with the required white space. If this is the case, the horizontal logo may be used.
Brand Book & Design Manual 2024 17 LOGO PROTECTION ZONE. Vertical Logo. BRAND OVERALL & EMPLOYER BRAND The minimum protection zone of the vertical BOCAR logo is defined by the height of the brand shaper signet. The Brandshaper signet is twice as large as the BOCAR lettering. The distance from the Brandshaper signet to the BOCAR lettering is 1/4 of the height of the Brandshaper signet. Protection zone
Brand Book & Design Manual 2024 18 LOGO PROTECTION ZONE. Horizontal Logo. BRAND OVERALL & EMPLOYER BRAND The protection zone of the horizontal BOCAR logo is defined by the height of the brand shaper signet. The Brandshaper signet is twice as large as the BOCAR lettering. The distance from the Brandshaper signet to the BOCAR lettering is 1/2 the height of the Brandshaper signet Protection zone
Brand Book & Design Manual 2024 19 BASIC ELEMENTS VERTICAL LOGO. Dont's. • No rotation • No color gradients • No color mix • Do not use multiple colors • No outline • Not on pictures • Not on gradients • No gradients • Don‘t distort
Brand Book & Design Manual 2024 20 BASIC ELEMENTS HORIZONTAL LOGO. Dont's. • No rotation • No color gradients • No color mix • Do not use multiple colors • No outline • Not on pictures • Not on gradients • No gradients • Don‘t distort
Brand Book & Design Manual 2024 21 LOGO & CLAIM BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 22 LOGO & CLAIM. Dos & Dont's. BRAND OVERALL & EMPLOYER BRAND The slogan is never placed directly next to the logo. The best placement of the slogan is always on the opposite edge. The slogan has the width of the BOCAR lettering and, in the horizontal version of the logo, is on the same line as the BOCAR lettering. In the vertical version, the slogan is based on the top edge of the signet. Orient yourself on the examples of the advertising materials. Your reliable partner. Your reliable partner. Your reliable partner. Your reliable partner. CLAIM & URL SIZE The width of the claim and the URL is the width of the BOCAR lettering. www.bocar.com
Brand Book & Design Manual 2024 23 BRAND SHAPER BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 24 The brand shaper “B” can also be used without the lettering. The use of only the lettering “BOCAR” without the brand shaper is not permitted. The brand BRAND SHAPER. shaper “B” can be used transparently or as an outline. BRAND OVERALL & EMPLOYER BRAND
Brand Book & Design Manual 2024 25 BOCAR BRANDSHAPER. CMYK. Brandshaper Overview CMYK BOCAR_Logo_Brandshaper_solid_TrustBlue_CMYK.eps BOCAR_Logo_Brandshaper_solid_White_CMYK.eps BOCAR_Logo_Brandshaper_line_TrustBlue_CMYK.eps BOCAR_Logo_Brandshaper_line_White_CMYK.eps
Brand Book & Design Manual 2024 26 BOCAR BRANDSHAPER. RGB. Brandshaper Overview RGB BOCAR_Logo_Brandshaper_solid_TrustBlue_RGB.svg BOCAR_Logo_Brandshaper_solid_TrustBlue_RGB.eps BOCAR_Logo_Brandshaper_solid_TrustBlue_RGB.jpg BOCAR_Logo_Brandshaper_solid_TrustBlue_RGB.png BOCAR_Logo_Brandshaper_solid_White_RGB.svg BOCAR_Logo_Brandshaper_solid_White_RGB.eps BOCAR_Logo_Brandshaper_solid_White_RGB.png BOCAR_Logo_Brandshaper_line_TrustBlue_RGB.svg BOCAR_Logo_Brandshaper_line_TrustBlue_RGB.eps BOCAR_Logo_Brandshaper_line_TrustBlue_RGB.jpg BOCAR_Logo_Brandshaper_line_TrustBlue_RGB.png BOCAR_Logo_Brandshaper_line_White_RGB.svg BOCAR_Logo_Brandshaper_line_White_RGB.eps BOCAR_Logo_Brandshaper_line_White_RGB.png
Brand Book & Design Manual 2024 27 BRAND SHAPER. Construction. BRAND OVERALL & EMPLOYER BRAND
Brand Book & Design Manual 2024 28 BRAND SHAPER. Application. BRAND OVERALL & EMPLOYER BRAND
Brand Book & Design Manual 2024 29 BRAND SHAPER. Variations & Do's. BASIC ELEMENTS • You can use the brandshaper in a straight line • You can use the brandshaper in white on all corporate colors • You should generally never use more than 2 corporate colors • You can make the brand shaper transparent
Brand Book & Design Manual 2024 30 BASIC ELEMENTS BRAND SHAPER. Dont's. • No rotation of the brand shaper • No color gradients from the brand shaper • No color mix of the brand shaper • Do not use multiple colors with the brandshaper
Brand Book & Design Manual 2024 31 CORPORATE COLORS BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 32 PRIMARY COLOR. BRAND OVERALL & EMPLOYER BRAND BRAND COLOR CODES The BOCAR TRUST BLUE is the primary color and must be used predominantly. The secondary colors only serve as spot colors to define subject areas. You may e.g. B. can be assigned to the respective subject area as a frame color or as a color area. All colors must not be mixed together in gradients. BOCAR TRUST BLUE COMPANY HEX: #001e50 RGB: 0/30/80 CMYK: 96/73/49/56* PMS PANTONE®: 655 C* *APPROXIMATE VALUES HEX: #193461 RGB: 25/52/97 CMYK: 87/66/44/51* HEX: #4c6184 RGB: 76/97/132 CMYK: 67/51/35/39* HEX: #7f8ea7 RGB: 127/142/167 CMYK: 48/36/25/28* HEX: #b2bca RGB: 178/187/202 CMYK: 29/22/15/17* HEX: #334b73 RGB: 51/75/115 CMYK: 77/58/39/45* HEX: #667896 RGB: 102/120/150 CMYK: 58/44/29/34* HEX: #99a5b9 RGB: 153/165/185 CMYK: 38/29/20/22* HEX: #ccd6de RGB: 204/214/222 CMYK: 19/15/10/11* 80% 90% 60% 70% 40% 50% 20% 30%
Brand Book & Design Manual 2024 33 SECONDARY COLORS. BASIC ELEMENTS 80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20% 100% 100% 100% 80% 60% 40% 20% 100% 100% HEX: #FFFF07 RGB: 255/255/7 CMYK: 0/0/95/0* PMS PANTONE®: 102 C* HEX: #A9C938 RGB: 169/201/56 CMYK: 50/0/100/0* PMS PANTONE®: 376 C* HEX: #700084 RGB: 112/0/132 CMYK: 62/100/0/2* PMS PANTONE®: 2602 C* HEX: #AA000F RGB: 170/0/15 CMYK: 22/100/100/17* PMS PANTONE®: 2350 C* HEX: #AEB3B8 RGB: 174/179/184 CMYK: 10/0/0/40 PMS PANTONE®: COOL GRAY 5 C* BOCAR TECHNICAL GREY TECHNOLOGY HEX: #FFFFFF RGB: 255/255/255 CMYK: 0/0/0/0 BOCAR CLEAR WHITE COMPANY, CORPORATE COMMUNICATION BOCAR VISION YELLOW PRODUCTS, INNOVATIONS BOCAR FUTURE GREEN SUSTAINABILITY, FUTURE, VISIONS BOCAR HUMAN PURPLE HUMAN RESOURCES BOCAR HIGHLIGHT RED SIGNAL COLOR HEX: #ffff39 RGB: 255/255/51 CMYK: 0/0/76/0* HEX: #bad460 RGB: 186/212/96 CMYK: 40/0/80/0* HEX: #8d339d RGB: 141/51/157 CMYK: 49/80/0/2* HEX: #bb333f RGB: 187/51/63 CMYK: 18/80/80/13* HEX: #ffff9c RGB: 255/255/156 CMYK: 0/0/38/0* HEX: #dde9af RGB: 221/233/175 CMYK: 20/0/40/0* HEX: #c699ce RGB: 198/153/206 CMYK: 25/40/0/0* HEX: #dd999f RGB: 221/153/159 CMYK: 9/40/40/7* HEX: #ffff6a RGB: 255/255/106 CMYK: 0/0/57/0* HEX: #cbdf88 RGB: 203/213/136 CMYK: 30/0/60/0* HEX: #a966b5 RGB: 169/102/181 CMYK: 37/60/0/0* HEX: #cc666f RGB: 204/102/111 CMYK: 13/60/60/10* HEX: #ffffcd RGB: 255/255/205 CMYK: 0/0/19/0* HEX: #eef4d7 RGB: 238/244/215 CMYK: 10/0/20/0* HEX: #bec2c6 RGB: 190/194/198 CMYK: 8/0/0/32* HEX: #ced1d4 RGB: 206/209/212 CMYK: 6/0/0/24* HEX: #dfe1e3 RGB: 223/225/227 CMYK: 4/0/0/16* HEX: #eff0f1 RGB: 239/240/241 CMYK: 2/0/0/8* HEX: #e2cce6 RGB: 226/204/230 CMYK: 13/20/0/0* HEX: #eecccf RGB: 221/153/159 CMYK: 4/20/20/4*
Brand Book & Design Manual 2024 34 TYPOGRAPHY BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 35 BRAND OVERALL & EMPLOYER BRAND COMMUTERS SANS. Why we use it. Commuters Sans is a minimalist and clean sans serif font family with 16 fonts that are perfectly designed in every way. Thanks to their minimalist glyph shapes and slightly wide and striking proportions, they are suitable for both body text and headings. Consists of eight font weights and the associated italics. Supports almost all Latin languages. Capital letters for one or more lines are just as good as regular capitalization.
Brand Book & Design Manual 2024 36 COMMUTERS SANS. Print & Web. BRAND OVERALL & EMPLOYER BRAND COMMUTERS SANS LIGHT COMMUTERS SANS LIGHT ITALIC COMMUTERS SANS REGULAR COMMUTERS SANS REGULAR ITALIC COMMUTERS SANS SEMIBOLD COMMUTERS SANS SEMIBOLD ITALIC COMMUTERS SANS BOLD COMMUTERS SANS BOLD ITALIC Aa Aa Aa Aa Aa Aa Aa Aa THE USE OF THE FONT • These 4 font styles can be used. Please refer to the examples of advertising materials. • In general, the copy should be set in 9 pt and the leading should be set to automatic.
Brand Book & Design Manual 2024 37 COMMUTERS SANS. Typeface. BRAND OVERALL & EMPLOYER BRAND ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | 123456789
Brand Book & Design Manual 2024 38 COMMUTERS SANS. Detailed definition of usage. BASIC ELEMENTS HEADLINES Commuters Sans bold / necerat ibusci con pa nos voluptae velese sanis enim et andaepel maximus. Min 18 pt COPY In most cases, the copy font should be 9 pt. The leading should be set to automatic Headline size 01 and second line Headline size 02 and second line Headline size 03 and second line 5,5 x 9,5 x 4 x
Brand Book & Design Manual 2024 39 COMMUTERS SANS. Variable definition of usage. BASIC ELEMENTS Headline size 02 and second line 3.5 x Aspelup icia esci douptae Aspelup icia esci douptae HEADLINE EXAMPLE Commuters Sans bold Type 46 pt line spacing 53 pt scale it up and down in the same ratio
Brand Book & Design Manual 2024 40 ALTERNATIVE FONT. Additional corporate font for Internal Communication. BASIC ELEMENTS ARIAL Roman ARIAL Italic ARIAL Bold ARIAL Bold italic THE USE OF THE FONT • Commuters Sans should primarily be used. If this is not possible for various reasons, the Arial font can be used as an alternative ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz | 12345678 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz | 123456789 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz | 123456789
Brand Book & Design Manual 2024 41 THE GRID BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 42 THE GRID. How to use. BASIC ELEMENTS APPLICATION • You will find out how to use the logo and the grid in advertising materials in the further course of the corporate manual DEFINITION GRID SQUARE The size of the grid determines the logo. The height of the signet is the starting height of the individual grid square. The height of the BOCAR lettering is half the height of the grid square. You can find out exactly how to use font size and line spacing in the font section - for this you need to divide the grid square into four parts.
Brand Book & Design Manual 2024 43 DISTANCES TO THE VERTICAL LOGO. BASIC ELEMENTS 18 24 Your reliable partner. EXPLANATION The grid for measuring the distance is based on the height of the Brandshaper logo used in the square. This square is divided in half and then further into quarters to define the shelters. The width of the slogan is the width of the BOCAR lettering Explained using US letter as an example!
Brand Book & Design Manual 2024 44 BASIC ELEMENTS DISTANCES TO THE HORIZONTAL LOGO. 18 24 Your reliable partner. EXPLANATION The grid for measuring the distance is based on the height of the Brand shaper used in the square. This square is divided in half and then further into quarters to define the shelters. The width of the slogan is the width of the BOCAR lettering. Explained using US letter as an example!
Brand Book & Design Manual 2024 45 DESIGN ELEMENTS. The frame. GUIDELINE EXAMPLES EXPLANATION • The frame generally has a frame thickness of 2 pt when used with US letters. • It can be used in any square shape to frame the headline. You can find application examples for this in the visualizations of the advertising material. • You can use any corporate color 100% to give your layout more shine. RADIUS • The radius of the round corner is based on the defined grid of the layout. See the calculation of the grid size based on the size of the logo.
Brand Book & Design Manual 2024 46 IMAGERY BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 47 IMAGERY. People. • People in a realistic environment • Proudly looking into the camera or in a work situation • Mix of different nationalities • Objects or clothing partly matching the new BOCAR colors GUIDELINE EXAMPLES
Brand Book & Design Manual 2024 48 IMAGERY. Technology. GUIDELINE EXAMPLES • Modern and future-oriented environment • Technological situations • Close-ups • Production sites • Futuristic vehicle shots
Brand Book & Design Manual 2024 49 IMAGERY. Automotive. GUIDELINE EXAMPLES • Vehicles in a modern or architectural environment • Vehicles in dynamic perspectives • Visualization of progress and the future • Some vehicles in a green/sustainable environment •
Brand Book & Design Manual 2024 50 IMAGERY. Sustainability. GUIDELINE EXAMPLES • Forests, lakes, fields • Roads in nature • Motifs with lots of green • Motifs from a bird‘s eye view •