Brand Book & Design Manual 2024 51 ICONS. GUIDELINE EXAMPLES tbd. Icons are extremely useful for BOCAR for several reasons: Visual Communication: Icons are an effective means of visual communication. They can convey complex information quickly and easily and help you understand messages at a glance. BOCAR should use icons to attractively present the products, services or features on the website, applications or marketing materials. Universality and understandability: Icons often use universal symbols and symbols that are understood regardless of language or cultural background. This makes them particularly useful in a global business environment where companies need to communicate with a diverse audience. A simple symbol like a magnifying glass for searching or a handset for the telephone can be understood worldwide.
Brand Book & Design Manual 2024 52 GUIDELINE EXAMPLES BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 53 SIZE GUIDELINES. Print. US letter. GUIDELINE EXAMPLES HEADLINE SIZE • The headline size is 1.5 x the BOCAR lettering. The line spacing is also 1.5 x the BOCAR lettering COPY • The recommended font size is 9 pt with a line spacing of 10.7 pt LOGO • The vertical BOCAR logo is primarily used. 8.5 by 11 inches Your reliable partner. 11 by 8.5 by inches Your reliable partner. 24 18 24 18 Tatur simillupti id quis volut alis iur
Brand Book & Design Manual 2024 54 SIZE GUIDELINES. Digital. GUIDELINE EXAMPLES 9:16 Your reliable partner. Your reliable partner. 14 14 25 16:9 25 HEADLINE SIZE • The headline size is 1.5 x the BOCAR lettering. The line spacing is also 1.5 x the BOCAR lettering COPY • The recommended font size is 9 pt with a line spacing of 10.7 pt LOGO • The vertical BOCAR logo is primarily used. Tatur simillupti id quis volut alis iur The size of the square from the grid is derived from the height of the brand signet. In the example shown here, we assume 16:9 and 9:16 formats.
Brand Book & Design Manual 2024 55 DIN A4. Brochure titles. GUIDELINE EXAMPLES Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner.
Brand Book & Design Manual 2024 56 US LETTER. Brochure titles. GUIDELINE EXAMPLES 18 24 Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. www.bocar.com Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. www.bocar.com Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. www.bocar.com The size of the square from the grid is derived from the height of the brand signet. In the example shown here, we assume the us letter.
Brand Book & Design Manual 2024 57 DIN A4. Brochure pages. GUIDELINE EXAMPLES 18 18 24 Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia. “Neufus redi nedishgenut redune aren guarede neh nedish genu Nedune est.“ 2 3 Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia. “Neufus redi nedishgenut redune aren guarede neh nedish genu Nedune est.“ 2 3
Brand Book & Design Manual 2024 58 DIN A4. Maps and diagrams. GUIDELINE EXAMPLES Lorem Ipsum There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. 2 3 There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. Occus. Hillam, sequos sitibusam ut lit, estemodia sita cullabore, volum re eiunti conesedi dolorrovit lam quaest volorunt officipsapis verchil itatur ma im et fugia sunt anti dolupta prectibusam ius, velecus ciliatet ut unt eos ped que sandit doluptat et apidelibus vel ium alic te lam latur, sapiendesedi omnimaiorro omnis adit labo. Neque seque nat. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. 35% 90% Lorem Ipsum There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined Global Data & Expansion 2014 2000 1500 1000 500 2015 2016 2017 2018 2019 2020 Qui consectem quis. Evel maximus cuptus auda a pereni sum nonem quis dem volupta ipsapiendisi utatisque invenim poressi bea vita ipsam dolutemporae. Pa doluptatur accus. Upta volupta tusandelic to deritatatur aut atur reptur sit harcit quis dictore prore, te parumquo illuptatet ex est quiae vent autem. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. Occus. Hillam, sequos sitibusam ut lit, estemodia sita cullabore, volum re eiunti conesedi dolorrovit lam quaest volorunt officipsapis verchil itatur ma im et fugia sunt anti dolupta prectibusam ius, velecus ciliatet ut unt eos ped que sandit doluptat et apidelibus vel ium alic te lam latur, sapiendesedi omnimaiorro omnis adit labo. Neque seque nat. There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. Occus. Hillam, 2 3 Cusaes end usa qunt voll aceperum North America 17,8% Europe 11,3% South America 32,5% Africa 8,6% Asia 34,2%
Brand Book & Design Manual 2024 59 US LETTER. Brochure pages. GUIDELINE EXAMPLES Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s. 4 5 Lorem Ipsum There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? sse quam nihil molestiae consequatur. 6 7
Brand Book & Design Manual 2024 60 BROCHURE. Look & Feel. GUIDELINE EXAMPLES 4 5 Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Bit, sedis sam fuga. Ut ant ese net id mos aut omnimint officatur, sin re volestio. Sit doluptia pe et aut lautempe provitae sequi occus. Uptaque magnam volorem aut essum et ut quae vercimostis porum, volorro bernatu saperes que eossin et eos quossint expelen ditatur, con eniet, simus si rerferestia ventotatem fuga. Nequias reptaquo omnia quis assiniatus. Ro moluptatium re pore sim elignih itasperi id Headline edun Neufus redim nedishge. Lorem Ipsum There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don’t look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn’t anything embarrassing hidden in the middle of text. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? sse quam nihil molestiae consequatur. 2 3 Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia. 2 2 “Neufus redi nedishgenut redune aren guarede neh nedish genu Nedune est.“ Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner.
Brand Book & Design Manual 2024 61 FLYER. Monarch. GUIDELINE EXAMPLES Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si Lectenis asit, tet quatatis ventur apernatet inctect. Ed et voloreserias as nihil iustion. dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat.dis sam fuga. Ut ant ese net id mos aut omnimint officatur, sin re volestio. Parciam aditi quatecabo. Nem dusam, comnis est quam, cores et re voluptis et velibusae. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat.dis sam fuga. Ut ant ese net id mos aut omnimint officatur, sin re volestio. Parciam aditi quatecabo. Nem dusam, comnis est quam, cores et re voluptis et velibusae. Soluptatio Solu ptati dempore prempor rem lam coneceatis pre de quo omnis mo blabo. Im quiatur. Aspelup iciaesci del mione quialiber. www.bocar.com Your reliable partner.
Brand Book & Design Manual 2024 62 OFFICE SUPPLIES. Business Cards. Design. GUIDELINE EXAMPLES EXPLANATION • The standard business card size is 3.5” x 2” (inches), or 89 x 51 mm (millimeters). This is the final size, not including the extra 1/8” inch for the bleed (which gets trimmed off after the printing). QR-CODE GENERATOR • The QR code generator is a way to generate a vCard by scanning it. There are of course other systems that can be used for this purpose. it‘s up to you. Alfonso Muestra Current Position BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com GRID 14 x 8 squares / FORMAT 3.5” x 2” (inches) The QR code generator is presented on the next page
Brand Book & Design Manual 2024 63 OFFICE SUPPLIES. Business Cards. QR-Code Generator. GUIDELINE EXAMPLES https://app.qr-code-generator.com/
Brand Book & Design Manual 2024 64 Your reliable partner. Alfonso Muestra Current Position Contact Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com Adress BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Bank details Bank of Sample BIC: WESTGRAV IBAN: GB82 WEST 1234 5678 7654 OFFICE SUPPLIES. Letterhead vertical. GUIDELINE EXAMPLES Your reliable partner. Alfonso Muestra Current Position Contact Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com Adress BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Bank details Bank of Sample BIC: WESTGRAV IBAN: GB82 WEST 1234 5678 7654 US LETTER FORMAT • US letter is 8,5 x 11 nch 215.9 x 279.4 mm. • US legal (similar to DIN long) is 8,5 x 14 inch 215.9 x 355.6 mm. 18 24 The size of the square from the grid is derived from the height of the brand signet. In the example shown here, we assume the us letter.
Brand Book & Design Manual 2024 65 OFFICE SUPPLIES. Letterhead horizontal. GUIDELINE EXAMPLES Your reliable partner. Alfonso Muestra Current Position Contact Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com Adress BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Bank details Bank of Sample BIC: WESTGRAV IBAN: GB82 WEST 1234 5678 7654 Your reliable partner. Alfonso Muestra Current Position Contact Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com Adress BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Bank details Bank of Sample BIC: WESTGRAV IBAN: GB82 WEST 1234 5678 7654 24 18
Brand Book & Design Manual 2024 66 GUIDELINE EXAMPLES PPT PRESENTATIONS. Title: Grid and Title example. Your reliable partner. Pelicipsa ipsam eat salit sead. Your reliable partner. Pelicipsa ipsam eat salit sead. 24 14
Brand Book & Design Manual 2024 67 GUIDELINE EXAMPLES PPT PRESENTATIONS. Basics: Grid & Type. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. 24 14 IMPORTANT INFORMATION In this example, Commuters was used as the prioritizing font. If this is not possible with the existing system, the Arial font can also be used. For information on this, please refer to the Typography chapter. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. • Fantas berind sodulum Kambod siri Bendo is. • Rand in Gerin gustavs • Sil wolltare Kardinal per distel land in Ling Perso Pelicipsa ipsam eat ret salit sead. Ehent od quis deliciaspe commodi piciam renimi conectaspero init. Puditia nulparu mquiaecti sequassinis ressum qui debis ut as pro iur. Quiditiam facessitae voluptam, quate estianditem Adignatia cuscium con eius ilis et a aute porrumqui nescidebit quis debis aut harcidis quatiore, sunt aditatem dolorere nost, sit quistis corum cus, cus atis quiatem nobit aribus, sam ipicim rem eos am hario. Ebis Adignatia cuscium con eius ilis et a aute porrumqui nescidebit quis debis aut harcidis quatiore, sunt aditatem dolorere nost, sit quistis corum cus, cus atis quiatem nobit aribus, sam ipicim rem eos am hario. Ebis Puditia nulparu mquiaecti sequassinis ressum qui debis ut as pro iur. Quiditiam facessitae voluptam, quate estianditem Puditia nulparu mquiaecti sequassinis ressum qui debis ut as pro iur. Quiditiam facessitae voluptam, quate estianditem
Brand Book & Design Manual 2024 68 GUIDELINE EXAMPLES PPT PRESENTATIONS. Layout variants without frame. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Bandis et sgusa aspe Render laudat renimini conect aspero Torax. Tem ipit quodion sectam quis quamet maximet et rae videnis mod ex eos eum et ressit etur, officilique la pre et volore que quam facia nati con ellab il ipsa inulparupta auda nihil imostem. Astor wand et lassex. Oantum oregon ixas. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. To vene voluptia quia prore estiam reris que cor ad quam et parum. It mi, aut enis dolore lit ut a dolo quiaspedio. Nem alit, cum eum laut aut voluptatius etur? Et volupisi dolorumquae la dit aut reictati rehendus niene imendun torepel iumquia turepelique velit optios. Naseque nonsequi re con ex et est, officiis ut quia voluptat vel mossimi ligenim faccuptio. Ucit ut od essimint eumquae voluptinciam repre vid maximuscit anienimodic tem ipsum. Ficae latem rempos dos. Woind indrect Loras.
Brand Book & Design Manual 2024 69 GUIDELINE EXAMPLES PPT PRESENTATIONS. Further layout variants without frame. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Cea dessimuscim soluptaquam aut facerero. Dolore aspi waltre lit ut a dolo quiaspedio. Nem alit, cum eum laut aut voluptatius etur? Et volupisi dolorumquae la dit aut reictati rehendus niene imendun torepel iumquia turepelique velit optios Diplas onato di Variatione atlas. Ut et am ea volorem qui simil inullia quiatre volorem et hicatiu sdaectes dolupient and antur. Quiam, ero dolum qui rest ligen das quameni re incte conecus tincidit Ut et am ea volorem qui simil inullia quiatre volorem et hicatiu sdaectes dolupient and antur. Quiam, ero dolum qui rest ligen das quameni re incte conecus tincidit Ut et am ea volorem qui simil inullia quiatre volorem et hicatiu sdaectes dolupient and antur. Quiam, ero dolum qui rest ligen das quameni re incte conecus tincidit Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Cea dessi scime quam aut facero. Dolore aspi waltre lit ut a dolo quiaspedio. Nem alit, cum eum laut aut voluptatius etur. Et volupisi dolorumquae la dit aut reictati rehendus niene imendun torepel iumquia turepelique velit optios Diplas onato di Variatione atlas. Ut et am ea volorem qui simil inullia quiatre volorem et hicatiu sdaectes dolupient and antur. Quiam, ero dolum qui rest ligen das quameni re incte conecus tincidit
Brand Book & Design Manual 2024 70 GUIDELINE EXAMPLES PPT PRESENTATIONS. Examples inside pages with frame. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Aspelup icesci do uptae et mion to mot quoic qualiber hudi Rotto. It mi, aut enis dolore lit ut a dolo quiaspedio. Nem alit, cum eum laut aut voluptatius etur? Et volupisi dolorumquae la dit aut reictati rehendus niene imendun torepel iumquia turepelique velit optios. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Aspelup icesci do uptae et mion to mot quoic qualiber hudi Rotto. • Fantas berind sodulum Kambod siri Bendo is. • Rand in Gerin gustavs • Sil wolltare Kardinal per distel land in Ling Perso Puditia nulparu mquiaecti sequassinis ressum qui debis ut as pro iur. Quiditiam facessitae voluptam, quate estianditem Puditia nulparu mquiaecti sequassinis ressum qui debis ut as pro iur. Quiditiam facessitae voluptam, quate estianditem
Brand Book & Design Manual 2024 71 GUIDELINE EXAMPLES PPT PRESENTATIONS. Further examples inside pages with frame. Pelicipsa ipsam eat salit sead. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. Title of presentation | Date 00.00.2024 Side 02 Your reliable partner. • Fantas berind sodulum Kambod siri Bendo is. • Rand in Gerin gustavs • Sil wolltare Kardinal per distel land in Ling Perso Hent quiat ibus quodia doluptatur am quide ius dontos.
Brand Book & Design Manual 2024 72 GUIDELINE EXAMPLES PPT PRESENTATIONS. Diagrams and primary color. Aquis molessi excerem. Dolorepe riatem ipientis dolupti oreped quia volo rios maio maio. Title of presentation | Date 00.00.2024 Side 02 62% 2021 34 59 26 Increase in sales 2022 2023 Di bla siminullati omnimenis debitatur sant porum nis quis non rerovitium quo explam nonseribusda vitiati aspidebit essitibus aditaturit et laborep ererrore sim di ut as qui ut labores comnisqui non enderru mquunt utasim quissun daest, quaestia ex etur, odit que de est lacero consed magnis cor apis esequo conestibus . Your reliable partner. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% IMPORTANT INFORMATION In order to be able to display diagrams with few colors, it is recommended to work with the percentage gradations of a color
Brand Book & Design Manual 2024 73 GUIDELINE EXAMPLES Aquis molessi excerem. Dolorepe riatem ipientis dolupti oreped quia volo rios maio maio. Title of presentation | Date 00.00.2024 Side 02 62% 2021 34 59 26 Increase in sales 2022 2023 Di bla siminullati omnimenis debitatur sant porum nis quis non rerovitium quo explam nonseribusda vitiati aspidebit essitibus aditaturit et laborep ererrore sim di ut as qui ut labores comnisqui non enderru mquunt utasim quissun daest, quaestia ex etur, odit que de est lacero consed magnis cor apis esequo conestibus . Your reliable partner. Aquis molessi excerem. Dolorepe riatem ipientis dolupti oreped quia volo rios maio maio. Title of presentation | Date 00.00.2024 Side 02 62% 2021 34 59 26 Increase in sales 2022 2023 Di bla siminullati omnimenis debitatur sant porum nis quis non rerovitium quo explam nonseribusda vitiati aspidebit essitibus aditaturit et laborep ererrore sim di ut as qui ut labores comnisqui non enderru mquunt utasim quissun daest, quaestia ex etur, odit que de est lacero consed magnis cor apis esequo conestibus . Your reliable partner. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% PPT PRESENTATIONS. Diagrams and secondary colors.
Brand Book & Design Manual 2024 74 GUIDELINE EXAMPLES Title of presentation | Date 00.00.2024 Luptum qui aceatempore sectum facea volorero quam ipsum volupti assitat umquam que autest ma veribea quidestiis volu ptas aliqui a sit quodit autemporro beremquibus . • Fantas berind sodulum Kambod siri Bendo is. • Rand in Gerin gustavs • Sil wolltare Kardinal per distel land in Ling Perso Dartios Rijos Side 02 Your reliable partner. Title of presentation | Date 00.00.2024 Side 02 Pelicipsa iam eat ret salit sead. • Fantas berind sodulum las dura entra Kambod siri Bendo is Polodri venu. • Rand in Gerin gustavs in detra Gastro • Sil wolltare Kardinal per Sumante klang distel in Ling Personi ultra kosmo • Wando fulima se kapitol xenit in panos Your reliable partner. PPT PRESENTATIONS. Examples with brandshaper.
Brand Book & Design Manual 2024 75 GUIDELINE EXAMPLES PPT PRESENTATIONS. Examples sustainability. Title of presentation | Date 00.00.2024 Adic tem rempos essequa tiumet ea nis endelig nimus eim eatis. Side 02 Your reliable partner. Title of presentation | Date 00.00.2024 Adic tem rempos essequa tiumet ea nis endelig nimus eim eatis. Side 02 Your reliable partner.
Brand Book & Design Manual 2024 76 AD TEMPLATES. Formats with grid and Logo positioning. GUIDELINE EXAMPLES Your reliable partner. Your reliable partner. Your reliable partner. Your reliable partner. Your reliable partner. us letter us letter 1/3 us letter 1/4 Half letter vertical Half letter horizontal Your reliable partner. www.bocar.com IMPORTANT • Claim and web address have the same width
Brand Book & Design Manual 2024 77 AD TEMPLATES. Formats based on US letter. GUIDELINE EXAMPLES us letter us letter 1/3 us letter 1/4 Half letter vertical Half letter horizontal Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero. Aspelup icia esci douptae et mionerto motad quoic quialiber. www.bocar.com Your reliable partner. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero. Aspelup icia esci douptae et mionerto motad quoic quialiber. www.bocar.com Your reliable partner. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. dis sam fuga. Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. www.bocar.com Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Aspelup escit douptae et erto Liquiat liberty. www.bocar.com Your reliable partner. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si doluptro tem eum et mint. Aspelup escit douptae et erto Liquiat liberty. www.bocar.com Your reliable partner.
Brand Book & Design Manual 2024 78 POSTER. Medium Poster, vertical. GUIDELINE EXAMPLES POSTER FORMATS Small poster: • 11 x 24 inches or 27.9 x 43.2 cm Medium poster: • 18 x 24 inches (45.7 × 61.0 cm) • 16 x 20 inches (40.6 x 50.8 cm) • 17 x 22 inches (43.2 x 55.9 cm) Large format poster: • 24 x 36 inches (60.96 x 91.44 cm) • 27 x 40 inches (68.6 × 101.6 cm) • 40 × 60 inches (101.6 × 152.4 cm) www.bocar.com Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat.dis sam fuga. Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat. Risque nonsequunt lam que nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minctotas enda dia diossitat.dis sam fuga. Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. www.bocar.com 18 26
Brand Book & Design Manual 2024 79 POSTER. Medium Poster, horizontal. GUIDELINE EXAMPLES Risque nonsequunt lam que nobitaes dolup tatur sit quis venduciis et eum qui cor si dol upta con rero tem eum et mint harum rat ad lates essiim earum que nihil minctotas enda d ia dio ssitat. Risque nonsequunt lam que it nobitaes doluptatur sit quis venduciis et eum qui cor sid olupta con rero tem eum et mint harum rat lates essiim earum que nihil minct otas enda dia diossitat.dis sam fuga. Your reliable partner. Aspelup icia escidoup tae et mionerto motad quoic quialiber. www.bocar.com www.bocar.com Your reliable partner. Aspelup icia escidoup tae et mionerto motad quoic quialiber. 26 18
Brand Book & Design Manual 2024 80 POSTER. Medium Poster, horizontal. GUIDELINE EXAMPLES 18 Risque nonsequunt lam que nobitaes dolup tatur sit quis venduciis et eum qui cor si dol upta con rero tem eum et mint harum rat ad lates essiim earum que nihil minctotas enda d ia diossitat. Risque nonsequunt lam que it nobitaes doluptatur sit quis venduciis et eum qui cor si dolupta con rero tem eum et mint harum rat lates essiim earum que nihil minct otas enda dia diossitat.dis sam fuga. Aspelup icia escidoup tae et mionerto motad quoic quialiber. www.bocar.com www.bocar.com Your reliable partner. Aspelup icia escidoup tae et mionerto motad quoic quialiber. 26 Your reliable partner.
Brand Book & Design Manual 2024 81 www.bocar.com Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. Aspelup iciaesci doupta et mione quic quialiber. ROLL UPS. Example ratio 1:2. GUIDELINE EXAMPLES 10 10 20 20 Aspelup iciaesci doupta et mione quic quialiber. www.bocar.com Your reliable partner. Aspelup icia esci douptae et mionerto motad quoic quialiber. Your reliable partner. www.bocar.com
Brand Book & Design Manual 2024 82 CLOTHING / WORK WEAR. On dark blue workwear. GUIDELINE EXAMPLES DESIGNS You can print or embroider any item of clothing with the brand shaper, lettering or complete logo. Make sure that you use the corporate colors for this.
Brand Book & Design Manual 2024 83 EXHIBITION BANNER. Vertical Logo. One line. GUIDELINE EXAMPLES Your reliable partner. Your reliable partner. Assini meto moto Rolique. Assini meto moto Rolique. COLORS • You can use any corporate color for your banner as the base color. A percentage gridding of the respective color is also possible GRID • As everywhere else, the grid is derived from the height of the Brandshaper logo.
Brand Book & Design Manual 2024 84 EXHIBITION BANNER. Vertical Logo. Two lines. GUIDELINE EXAMPLES Your reliable partner. Your reliable partner. Assinimeto mo alique exerspilate ciatque. Assinimeto mo alique exerspilate ciatque. COLORS • You can use any corporate color for your banner as the base color. A percentage gridding of the respective color is also possible GRID • As everywhere else, the grid is derived from the height of the Brandshaper logo.
Brand Book & Design Manual 2024 85 EXHIBITION BANNER. Horizontal Logo. GUIDELINE EXAMPLES COLORS • You can use any corporate color for your banner as the base color. A percentage gridding of the respective color is also possible GRID • As everywhere else, the grid is derived from the height of the Brandshaper logo.
Brand Book & Design Manual 2024 86 SIGNALISATION. Outdoor installations. GUIDELINE EXAMPLES
Brand Book & Design Manual 2024 87 SIGNALISATION. Indoor installations. GUIDELINE EXAMPLES
Brand Book & Design Manual 2024 88 DIGITAL BRAND BOOK & DESIGN MANUAL 2024
Brand Book & Design Manual 2024 89 SOCIAL MEDIA. FACEBOOK format. DIGITAL BOCAR Group Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae hilp ondrat Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis QUICK OVERVIEW OF FACEBOOK IMAGE SIZES 2024 • Facebook profile Image: 800 x 800 Pixel. • Cover photo: 820 x 312 px • Shared Image: 1200 x 630 px (16:9 Querformat) • NEW! Shared Image: 1200 x 1500 px (4:5 Portrait format) • NEW! "Our Story" Image: 1200 x 675 px • NEW! "Service" Picture under "Services": 800 x 800 px • Shared link: 1200 x 627 px • Shared video: 1200 x 677 px • Event Images: 1920 x 1080 px • Highlighted Images: 1200 x 717 px • Facebook profile Image: 800 x 800 Pixel. shared image 4:5 portrait format 1200 x 1500 px shared image 16:9 landscape format 1200 x 630 px TIP If you create your images with the dimensions mentioned above and with a slightly higher resolution of 144ppi, they will appear razor-sharp and particularly appealing even on modern Retina displays.
Brand Book & Design Manual 2024 90 SOCIAL MEDIA. FACEBOOK posting examples. DIGITAL BOCAR Group BOCAR Group BOCAR Group BOCAR Group Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae hilp ondrat Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae hilp ondrat Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae hilp ondrat Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae hilp ondrat Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis Aspelup icia esci douptae Partners. Simolori orerchilis apien debit dolup taquas aligend ucitis iducitat lat ersperit Fitter indo Gua redisch nedunfeg eost. #nedusexi
Brand Book & Design Manual 2024 91 SOCIAL MEDIA. LinkedIn format. DIGITAL Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis atemporecta perum volorem idist vernam delecta ni int vellorrum laborro Id unt velit, aspis que consequi unt que sandelendit qui di blaboribus, exerest ionsequam labo. Et eturit venis expliqu osseque suntiat. #Fugia qui occullab inctur aut ea tegnienditae BOCAR Group Sponsored carousel images 1080 x 1080 px Blog post link images & Sponsored content images 1200 x 627 px • LinkedIn profile Image: 400 x 400 pixel. BASIC LINKEDIN IMAGE SIZES 2024 • Profilfoto: 400 x 400 pixel • Querformat: 1200 x 627 pixel • Hochformat: 627 x 1200 pixel • Quadratisch: 1080 x 1080 pixel • Coverfoto: 1128 x 191 pixel TIP • LinkedIn can accommodate photos up to 7680 x 4320 pixels. • The platform can also process files up to 8 MB; So upload your images as large as possible to be futureproof. • LinkedIn image size for personal profile cover photos: 1584 x 396 pixels (recommended) • Aspect ratio: 4:1 LINKEDIN IMAGE SIZES FOR COMPANY PAGES 2024 • Company logo size: 300 x 300 pixels • Page cover image size: 1128 x 191 pixels • Image size for the "Life" tab: 1128 x 376 pixels • Image size for custom modules in the "Life" tab: 502 x 282 pixels • Image size for corporate images in the "Life" tab: 900 x 600 pixels • Square logo: at least 60 x 60 pixels
Brand Book & Design Manual 2024 92 SOCIAL MEDIA. Posting masters. Examples. DIGITAL Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis atemporecta perum volorem idist vernam delecta ni int vellorrum laborro Id unt velit, aspis que consequi unt que sandelendit qui di blaboribus, exerest ionsequam labo. Et eturit venis expliqu osseque suntiat. #Fugia qui occullab inctur aut ea tegnienditae BOCAR Group Aspelup icia esci douptae Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis atemporecta perum volorem idist vernam delecta ni int vellorrum laborro Id unt velit, aspis que consequi unt que sandelendit qui di blaboribus, exerest ionsequam labo. Et eturit venis expliqu osseque suntiat. #Fugia qui occullab inctur aut ea tegnienditae BOCAR Group Nmne asped est arum ixto cum aut quo Tansani hillabo. Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis atemporecta perum volorem idist vernam delecta ni int vellorrum laborro Id unt velit, aspis que consequi unt que sandelendit qui di blaboribus, exerest ionsequam labo. Et eturit venis expliqu osseque suntiat. #Fugia qui occullab inctur aut ea tegnienditae BOCAR Group Nedusfg Salofderte nedus Unto blanihiti doluptaque magnati ducium iunt atusanist, cus explis intem nim re voluptae dolendae nonse dolore volorio omnim rempelignis atemporecta perum volorem idist vernam delecta ni int vellorrum laborro Id unt velit, aspis que consequi unt que sandelendit qui di blaboribus, exerest ionsequam labo. Et eturit venis expliqu osseque suntiat. #Fugia qui occullab inctur aut ea tegnienditae BOCAR Group Gua redisch nedunfeg eost. #nedusexi
Brand Book & Design Manual 2024 93 SOCIAL MEDIA. Header for Facebook. Example. DIGITAL BOCAR Group 5,721 likes • 6,805 followers B A FACEBOOK PAGE COVER IMAGE 640 x 360 pixels, recommended size 820 x 312 pixels, RGB, size max. 100 kb PROFIL PHOTO 170 x 170 px, 128 x 128 px on Smartphones. B A
Brand Book & Design Manual 2024 94 SOCIAL MEDIA. Header for LinkedIn. Example. DIGITAL BOCAR Group 5,721 likes • 6,805 followers BOCAR Group B A LINKEDIN PAGE COVER IMAGE 1128 x 376 pixels PROFIL PHOTO 400 x 400 pixels B A
Brand Book & Design Manual 2024 95 EMAIL DISCLAIMER. Master light. DIGITAL Your reliable partner. BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 DISCLAIMER The email and any files/attachments sent with it are confidential and intended solely for the individual or company to which the email is addressed. If you have received this message in error, you must not copy, distribute or disclose the information contained therein. Please notify us immediately and delete the message from your system. Alfonso Muestra Current Position Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com
Brand Book & Design Manual 2024 96 EMAIL DISCLAIMER. Master dark. DIGITAL Your reliable partner. BOCAR Group Profesora Aurora Reza No. 255 | Los Reyes Coyoacán, Ciudad de México | México | C.P. 04330 Alfonso Muestra Current Position Phone: +52 (55) 5422 2300 Mobile: +52 1 (XX) 5555 4444 E-Mail: [email protected] www.bocar.com DISCLAIMER The email and any files/attachments sent with it are confidential and intended solely for the individual or company to which the email is addressed. If you have received this message in error, you must not copy, distribute or disclose the information contained therein. Please notify us immediately and delete the message from your system.
Brand Book & Design Manual 2024 97 EMAIL NOTES Example. DIGITAL RH Reply Reply All Forward IM To: martes 20/02/2024 10:00 a. m. Un regalo para tus oidos | Concierto de la Orchesta de Cámara CDMX Recursos Humanos Your reliable partner. RH Reply Reply All Forward IM To: martes 20/02/2024 10:00 a. m. Un regalo para tus oidos | Concierto de la Orchesta de Cámara CDMX Recursos Humanos Your reliable partner. A 15 23 A DESIGN SQUARE 83 x 83 pixels EMAIL NOTE "EXAMPLE" 1900 x 1245 pixels
Brand Book & Design Manual 2024 98 BRAND BOOK & DESIGN MANUAL 2024 Publisher: BOCAR Group [email protected] Design: FACT GmbH Werbeagentur Einsteinstr. 43 73230 Kirchheim/Teck Germany [email protected] © Copyright: FACT GmbH The design is protected by copyright. All rights reserved. Changes are reserved exclusively for FACT as the author. Version: May 2024
Brand Book & Design Manual 2024 99 www.bocar.com