Accor Graphic GuidelinesMARCH 2019
J A N U R A Y 2 0 , 2 0 1 9 FEB R U A R Y 2 0 1 9How does the Graphic Guidelines fit with the other materials that I use?january 2019STRICTLY CONFIDENTIALA C C O R STORY BOOKExplains and illustrates ourbrand story in an emotionallyengaging wayA C C O R G R A P H I C GUIDELINESGuides brand expression usingdesign elements, typography,imagery, etcA C C O R E D I T O R I A L GUIDELINESGuides brand expression usingwords and copywritingACCOR ENDORSMENTGUIDELINESGuides brand architecture using design principles
EditoWe are Accor. Behind the name, is our thinking, our attitude, our passion. Accor stands for more than 50 years pioneering the industry, and a wide-open future, innovating what’s to come. It is a new perspective on hospitality, inspiring fresh experiences. In this guide, we bring our brand to life through design. Learn how to express our brand through, imagery, colour, and graphics. And more importantly, how to use these effectively to create brand communications that move people and express our strategy.The different applications are available on the Masterbrand Communication Platform.
Table of contents1. Fundamentals1.1 - Manifesto 61.2 - Brand logo 101.3 - Logo options 111.4 - Logo : protected area and minimum sizes 121.5 - Logo don’ts 131.6 - Logo: uses on backgrounds 141.7 - Logo don'ts: use on a background 151.8 - Horizontal logo 161.9 - Logo position 171.10 - Brand logo: usage guideline & examples 191.11 - Monogram: usage guideline & examples 201.12 - Tagline logo: usage guideline & examples 211.13 - Tagline 221.14 - Tagline: protected area and minimum sizes 231.15 - Tagline: don'ts 241.16 - Colour palette 251.17 - Accessible AA digital colour palette 261.18 - Fonts 271.19 - Gold lines: position and use 291.20 - Gold lines use : do’s 331.21 - Gold line use: don’ts 341.22 - Pattern 351.23 - Pattern: do’s 361.24 - Pattern: don'ts 371.25 - Pictograms 381.26 - Brands charts 391.27 - Hotel brands frieze 412. Stationery2.1 - Business Card 432.2 - Note cards 462.3 - Envelopes 472.4 - Letterhead 492.5 - Press release 502.6 - Folder 522.7 - World map 533. Photography3.1 - Photography style 553.2 - Creative principles 563.3 - Aerial view 573.4 - Side by side 674. Digital & office applications4.1 - Standard horizontal PowerPoint 734.2 - E-mail tagline 764.3 - Internal information e-mailing 795. Publishing5.1 – Principle of the front and back covers 835.2 – Principle of a brochure cover with multiple visuals 845.3 – Principle of the inside pages of a brochure 855.4 – Print advertising 865.5 - Invitations & save the date 876. Signage6.1 - Kakemonos 916.2 - Kakemonos XXL and totem 936.3 - Photo call 946.4 - Flags and banners 957. Merchandise7.1 - Notebook 997.2 - Umbrella / Hat / Cap / Tote Bag / Shopping Bag 1007.3 - Ipad case / Pins 1017.4 - Pen / Computer case / Luxury notebook 1027.5 - Toiletry bag/Candle/Wallet 1037.6 - Towel and Cufflinks 104
1Fundamentals
1.FUNDAMENTALS61.1 - ManifestoPrimary intended for internal usageFONT Title : Unna ItalicBody : Montserrat RegularFONT SIZETitle : 31 pt / letter spacing : 0ptBody : 10 pt / letter spacing : 25 ptCOLOUR COMBINATIONS• Text in gold or gradient gold on dark blue background• Text in gold or gradient gold on white background• Text in white on dark blue background• Text in dark blue on white backgroundManifestoThe art of hospitality knows no bounds—It extends beyond walls, unlocking inspired experiences in every day. We dare to reimagine hospitality not as a place or service, but connected moments,Whether you want to live, work or play. We are shaping a future where travel unlocks a life well lived.Where powerful brands deliver exceptional experiences and value, and Talent and passion deliver a welcoming human touch.Where innovation constantly expands boundaries,And a commitment to sustainability gives back toone planet, many communities.That is why we have created a holistic ecosystem around the consumer,and the innovative services and solutions to power it all.Because the future belongs to those who design it,and we are here to bring you there—first.AccorLive Limitless
1.FUNDAMENTALS71.1 - ManifestoPrimary intended for external usageThe text must be centre-justified and be presented in this layout bloc. No variation of line breaks are allowed.FONT Title : Unna ItalicBody : Montserrat RegularFONT SIZETitle : 31 pt / letter spacing : 0ptBody : 10 pt / letter spacing : 25 ptCOLOUR COMBINATIONS• Text in gold or gradient gold on dark blue background• Text in gold or gradient gold on white background• Text in white on dark blue background• Text in dark blue on white backgroundShort manifestoHospitality—can it be reimagined?To us, it’s an art that knows no bounds—it sparks infinite inspired moments, whether you want to live, work, or play.To unlock life lived limitless, we’ve created a holistic lifestyle ecosystem,and the innovative solutions to power it all.Because the future belongs to those who design it,and we’re here to bring you there—first.AccorLive Limitless
1.FUNDAMENTALS81.1 - Manifesto: for partnersPRINCIPLESThe partners manifesto must be centre-justified. No variation of line breaks are allowed.BODYFont : Unna Italic, caps at the beginning of the sentencesMinimal size: 8ptCOLOURS MIXES• Text in gold or gradient gold on dark blue background• Text in gold or gradient gold on white background• Text in white on dark blue background• Text in dark blue on white backgroundVERTICAL VERSION (7 LINES)Where art meets performance and tomorrow meets now, we bring trusted expertise to deliver your vision, your success. Chart new worlds. Master the future. With us, the opportunities are as limitless as your dreams.HORIZONTAL VERSION (4 LINES)Where art meets performance and tomorrow meets now, we bring trusted expertise to deliver your vision, your success. Chart new worlds. Master the future. With us, the opportunities are as limitless as your dreams.
1.FUNDAMENTALS91.1 - Manifesto: for employeesPRINCIPLESThe employees manifesto must be centre-justified. No variation of line breaks are allowed.BODYFont : Unna Italic, caps at the beginning of the linesMinimal size: 8ptCOLOURS MIXES• Text in gold or gradient gold on dark blue background• Text in gold or gradient gold on white background• Text in white on dark blue background• Text in dark blue on white backgroundVERTICAL VERSION (6 LINES)Open a world—your world. Join a tribe in the heart of experiences. Scripting new experiences. Open hearts, to connect hearts. Together, we make the world More welcoming, caring, and inspiring.HORIZONTAL VERSION (4 LINES)Open a world—your world.Join a tribe in the heart of experiences. Scripting new experiences.Open hearts, to connect hearts. Together, we make the world more welcoming, caring, and inspiring.
1.FUNDAMENTALS101.2 - Brand logoLogo introduction : The new Accor identity consists of a monogram and a specially designed Bernache Font. Agile and versatile in the Bernache’s font ; stable and statutory in the “A” letter. The universal blue and gold palette asserts its premiumisation.
1.FUNDAMENTALS111.3 - Logo optionsThere are 3 versions of the logo:1The brand logoThis logo can be used on all media. For example, on invitations, business cards, contracts and any stationery.2The monogramThis is the main brand’s sign. It can be used by itself in cases where the brand name does not necessarily have to appear.3The tagline logoThe brand block can be used on all media, document and long-form content that builds meaning into \"Live Limitless.\"These 3 versions of our logo cannot be altered in any way.All the RGB versions are treated with a 42° gradient angle.Any modification or other design is prohibited. The 3 logo versions will as a priority be used in gold on a blue background.They can be printed with gold foil or solid gold colour.Brand Logo1Tagline Logo3Monogram2ACCORtagline GRADIENT GOLDN° dossier : 18J3103E Date : 15/02/19AC/DC validation : Client validation : GRADIENT GOLDRGB 255/210/128+ RGB 168/128/84R GB
1.FUNDAMENTALS121.4 - Logo : protected area and minimum sizesACCORtagline GRADIENT GOLDN° dossier : 18J3103E Date : 15/02/19AC/DC validation : Client validation : GRADIENT GOLDRGB 255/210/128+ RGB 168/128/84R GBP R O T E C T E D AREAThe protected area is equal to half the size of the monogramM I N I M U M S I Z E S 13 mm36 pixels13 mm36 pixelsBrand logo/2x/2 x/2x/2xMonogram13 mm36 pixelsx/2x/2x/2xx/2x/2x/2xTagline logo
131.FUNDAMENTALS1.5 - Logo don’ts1Don’t change the gradient in the logo2Don’t change the colour shading3Don’t mix colours in the logo4Don’t use the “Accor” logo by itself5Don’t change the logo proportions134235
141.FUNDAMENTALS1.6 - Logo: uses on backgrounds 325141The logo will as a priority be used in gold on a blue background- With a gradient for digital use.- With gold foil or a solid gold colour for printing purposes. 2The logo can also be used on a white background but only in a solid gold colour.Example: stationery and office applications, PPT, etc. 3In another colour of the palette the logo is applied in gold wherever possible (gradient or solid). 4On an image background, the logo is applied in gold wherever possible (gradient or solid). NB. Visuals with busy backgrounds or strong contrasts should be avoided to preserve the lisibility of the logo. 5The white logo is used on solid coloured or image backgrounds only when the visibility of the gold version is not ensured. 6For administrative applications - such as contracts or administrative documents – the logo can be used in blue on a white background. 6
151.FUNDAMENTALS1.7 - Logo don'ts: use on a background1The Accor logo cannot be used on a colour which is not part of the brand colour palette.2The logo must be legible when used on an image.1212
1.FUNDAMENTALS161.8 - Horizontal logo : for digital media & sponsoring ACCORLogo horizontalJOB : 19J3103EDate : 13/02/19Scale : Size :Fabrication :GRADIENTRGB 255/210/128RGB 168/128/84R GBLogo introduction : The horizontal logo is used for digital media, administrative documents (in blue), sponsoring and signageFor more informations on its usage, please refer to the Sponsoring Guidelines and the Digital Guidelines.
1.FUNDAMENTALS171.9 - Logo positionThe logo should always be centred horizontally. However, the position can vary vertically.To lend gravitas to the composition, positioning in the lower quarter of the page is preferred (see guidelines on the next page).The visuals contained in this document are for internal use only.
181.FUNDAMENTALS1.9 - Logo positionTo lend gravitas to the composition, a position in the lower quarter of the page is preferred.1Protection zonefor the logo position111
191.FUNDAMENTALS1.10 - Brand logo: usage guideline & examplesYou are someone unique19J3103_ACCORkakemonosSF_4C.indd 1 21/01/2019 17:18BRAND LOGOThis is our default brand logo—if in doubt, always default tothis logo. It is created to bethe primary logo for identitypurposes. The logo should be used on:• Stationery (business card,letterhead, envelopes, etc)• Office templates (fax, memo)• Corporate signage• Primary logo for corporategoodies• Kakemonos• PhotocallThe masterbrand monogram can be cropped only if the complete logo is displayed on the same medium.The visuals contained in this document are for internal use only.
201.FUNDAMENTALS1.11 - Monogram: usage guideline & examplesMONOGRAMOur monogram is our abbreviated seal. It is a secondary identity element, and used as graphic decoration.The monogram should be used for the following applications:• Following page headers • Corporate goodies• Internal emailings…The visuals contained in this document are for internal use only.
211.FUNDAMENTALS1.12 - Tagline logo: usage guideline & examplesWe imagine your future,we ensure your successACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim feugait nulla facilisi.Creating emotions is our passionwww.accor.com - facebook.com/accor - twitter.com/accornewsACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 255/255/255R GBPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : PANTONE 871 CACCOR tagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : TAGLINE LOGOOur tagline only appears where there is communications and long-form content that builds meaning into “Live Limitless.” This prevents our tagline from being over-used and hence diluted.The tagline logo can be used for the following applications:• Trade show booth panels• Brochure front covers• Advertisements• Websites
1.FUNDAMENTALS221.13 - TaglineTAGLINE INTRODUCTION The tagline is a succinct way we externalise our brand idea. It expresses our belief that boundless hospitality brings inspiration to life.It is, at the same time, an aspiration for what we bring to consumers; a rallying cry for personal achievement; and a promise of nonstop potential and performance.TAGLINE USAGES The tagline can be used on its own to sign a manifesto or an editorial.It can also be featured as an headline on any application.However, the tagline must be close to the masterbrand logo.The tagline can be used in gradient gold on digital media, flat gold on print media or in blue or white to ensure its lisibility.
1.FUNDAMENTALS231.14 - Tagline: protected area and minimum sizesP R O T E C T E D AREAThe protected area is equal to the size of the “e”M I N I M U M S I Z E S 13 mm36 pixelsyy y yy
241.FUNDAMENTALS1.15 - Tagline: don'ts1Don’t change the gradient in the tagline2Don’t change the colour shading3Don’t mix colours in the tagline4Don’t change the tagline composition5Don’t change the tagline proportions134235
251.FUNDAMENTALS1.16 - Colour paletteThe colours of the secondary palette can be used with 50% opacity in order to have a wider range of colour options and give more depth to charts or similar applications.The grey blue is an additional colour that can only be used for texts.PLUMC20 M100 Y70 K50PANTONE 188CBEIGEC12 M12 Y19 K0PANTONE 9223CGREENC76 M42 Y76 K39PANTONE 2410CCORALC15 M74 Y73 K4PANTONE 2436CBLUEC58 M38 Y23 K6PANTONE 2373CGREY BLUEC21 M11 Y9 K23PANTONE 429CThe color references are given in : -CMYK for print-Pantone for print and hot foil stamping -RGB for digital usage DARK BLUEC100 M90 Y0 K60PANTONE 2766CGRADIENT GOLDRESERVED FOR RVB CONTENT ONLYGOLDC10 M25 Y65 K10PANTONE 871 CKURZ LUXOR 429HOT FOIL STAMPINGPRIMARYCOLOURSSECONDARYCOLOURSGradient angle 42°
261.FUNDAMENTALS1.17 - Accessible AA digital colour paletteA specific colour palette has been developed for digital content and powerpoint. To promote accessibility, specific RGB colours have been defined to respect the minimum contrast ratio of 4,5 between 2 colours on digital media. Below is a summary of accepted combinations between text colour and background colour.White text on Gold is at least 18 point if not bold and at least 14 point if boldEnsuring that a contrast ratio of at least 3:1 exists between text (and images of text) and background behind the textPRIMARYCOLOURSGRADIENT GOLDR76 G12 B0#4C0C00R17 G43 B17#112B11PLUMR132 G22 B47#84162FBEIGER216 G206 B188#D8CEBCGREENR39 G102 B110#27666ECORALR204 G76 B60#CC4C3CBLUER119 G140 B165#667892GREY BLUER116 G117 B140#74758CWHITER255 G255 B255#FFFFFFDARK BLUER5 G0 B51#050033GOLDR184 G141 B91#B88D5BThe gold cannot be used for logotypes nor icons.SECONDARYCOLOURSThe grey blue is an additional colour that can only be used for texts.On white background, all colours EXCEPT for the Beige can be used for textDARK BLUE TEXTGOLD TEXTGRADIENT GOLD TEXTCORAL TEXTBLUE TEXTPLUM TEXTPLUM TEXTGREEN TEXTGREEN TEXTR255 G210 B128#FFD280R168 G128 B84#A88054Gradient angle 42°
271.FUNDAMENTALS1.18 - FontsTITLEUnna ItalicABCDEFGHIJKLMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:=?./+ù-*REPLACEMENTFONTSFOR OFFICEAPPLICATIONSUse only the bold italic for the titles.The Unna font can’t be used in all caps.All fonts can be downloaded via Google fonts : Unna : https://fonts.google.com/specimen/Unna Montserrat : https://fonts.google.com/specimen/MontserratFor office applications such as emailings or Word documents (Word, Excel etc...), please use the replacement fonts.BODYMontserrat Regular 400ABCDEFGHIJKLMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:=?./+ù-*Montserrat Semi Bold 600ABCDEFGHIJKLMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:=?./+ù-*Times New RomanABCDEFGHIJKLMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:=?./+ù-*VerdanaABCDEFGHIJKLMOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789,;:=?./+ù-*
281.FUNDAMENTALS1.18 - FontsABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789@#&-/\\“”<>.!?-+,ACCORThe proprietary font's usage is strictly and only used for the masterbrand logo and level 2 and 3 signposts. Please refer to the Endorsment Guidelines for more information on its usage. Consult the corporate brand department should a distinct need arise. B E R N A C H E FONTCreation of a proprietary font.An open, frank, steady and generous drawing asserting Accor's timeless status
1.FUNDAMENTALS291.19 - Gold lines: position and useThe gold lines createa structure that enhances the logo’s energy.It is a relay structure that highlights the message in a sophisticated way.Flexible and elegant, this structure punctuates and gives rhythm to Accor communications. It highlights, key messages and figures as well as titles.THE DESIGNThe two parallel gold lines are the natural extension of the monogram.They must be parallel at all times to be consistent with the logo’s angle.THE COLOURThe gradient effect is only for the title block while the gold lines are always in flat gold.Empowered talentACCOR SETS THE STAGETO REALISE YOUR DREAMS
1.FUNDAMENTALS301.19 - Gold lines: position and use1The text block is centred between the two gold lines in terms of height and width.2The gap between the text block and the gold line is always the same: 1/4x.3The gold lines have a fixed off-set height that cannot be changed.4The stripe is no less than1px/ 0,3mm thick.For correct use of the gold lines, a masteris available on the Masterbrand Communication Platform. Once downloaded :- Replace the text with the message.- Reduce or enlarge the whole block (gold lines and text) as one to adapt to the media.- Check that it complied with the rules in this paragraph.AugmentedhospitalityPowering1/4X 1/4X future hospitality1/4XX X1/4XAugment Augmented hos Augmented hospitality1 2 3 4
1.FUNDAMENTALS311.19 - Gold lines: position and useThe main role of the gold lines is to enhance titles or sentences. The text in the gold lines must therefore be short and high- Maximising impact. Performance Maximising PerformanceMaximisingPerformancePLATMEA HABIASEMaximising Performance IN HAC HABITASSE PLATEAIMPERDIET DCTUMSTT1/4X1/4X1/4X1/4X1/4X1/4X 1/4X1/4X
1.FUNDAMENTALS321.19 - Gold lines: position and use (Powerpoint)It is recommended to keep a 2cm clear space around the text to position the two parallel lines.For correct use of the gold lines on a powerpoint, a template is available on the Masterbrand Communication Platform MaximisingPerformancePLATMEA HABIASEMaximising Performance IN HAC HABITASSE PLATEA2 cm IMPERDIET DCTUMST2 cm2 cm2 cm-25° -25°
331.FUNDAMENTALS1.20 - Gold lines use : do’s PositionThe gold line block should always be centred. It can only be off-centred if the background image necessitates. The gold line block on a coloured backgroundAs a priority on a coloured background, the gold line block should be in gold.The gold line block on an image backgroundThe image must be light or dark enough to ensure the gold lines block are always legible.Shaping the travel and lifestyle experiences of tomorrowEmpowered talent A C C O R S E T S T H E S T A G E TO REALISE YOUR DREAMSPerformance MaximisingAccor maximizes the business of hospitality by combining brands with solutions, global breadth with specialist expertise. With an industry-leading lifestyle ecosystem, Accor sees further to capture opportunities beyond now.Empowered talent PLATMEA HABIASE
341.FUNDAMENTALS1.21 - Gold line use: don’ts1Don’t alter the angle and intermediate space between text and and the gold lines 2Don’t alter the proportion between the text and gold lines 3Don’t alter the vertical position of the gold lines4Don’t change the weight of the lines5Don’t mix the colours6Don’t use only one gold line135246Poweringfuture hospitalityPoweringfuture hospitalityPoweringfuture hospitalityPoweringfuture hospitalityPoweringfuture hospitalityPoweringfuture hospitality
1.FUNDAMENTALS1.22 - Pattern35Dark blue background + selective glossy varnish on monogramMonogramsBackgroundC100 M90 Y0 K60R5 G0 B51PANTONE 2766CC95 M90 Y20 K15R20 G20 B58PANTONE P2738CThe monogram pattern is one of the brand’s keydesign elements.It is a code from the luxury world that contributes to the brand’s premium appeal.It can be used on any media and provides a touchof sophistication.One and only one of the monogram can be highlighted in gold.The visuals contained in this document are for internal use only.
361.FUNDAMENTALS1.23 - Pattern: do’sThe pattern can be used by itself. The pattern with the logo in gold. The pattern can be used with one highlighted gold monogram.The visuals contained in this document are for internal use only.
371.FUNDAMENTALS1.24 - Pattern: don'ts1Don’t use several gold monograms on a blue patterned background and don't cut the monogram2Don’t change the colours3Don’t combine the gold monogram with the logo4The pattern should not be too small 1 23 4
1.FUNDAMENTALS1.25 - Pictograms Specific pictograms have been developed to aid and simplify communications. More are available for download on the Masterbrand Communication Platform.More colours optionsHotelManagersChef ResortClients PartnersReception ReceptionistNewNEWBedroom/Bed Booking Global38ACCORPICTO CHEFFile : 18J3103EDate : 17/01/2019Validation DA/DC :Validation Client :ACCORPICTO CHEFFile : 18J3103EDate : 20/02/2019Validation DA/DC :Validation Client :
391.FUNDAMENTALS1.26 - Brands chartsYou can download updated version on the Masterbrand Communication Platform.
401.FUNDAMENTALS1.26 - Brands chartsYou can download updated version on the Masterbrand Communication Platform.
411.FUNDAMENTALS1.27 - Hotel brands frieze1First version on 4 lines.2Second version on 7 lines.3Third version on 9 lines.123 3The hotel brands frieze exists in 3 versions and can be displayed in blue, grey and gold on a white background or in gold on a dark background.Additional friezes can be developed for segment or departmental needs showcasing a limited collection of brands, but is required to follow the same principles.FONT : Montserrat mediumFONT SIZE : 7 pt SPACING : 15 ptINVERSED SLASH MARK (two spaces between each brand) R A F F L E S \\ O R I E N T E X P R E S S \\ B A N Y A N T R E E \\ D E L A N O SOFITEL LEGEND \\ FAIRMONT \\ SLS \\ SO \\ SOFITELTHE ORIGINALS \\ RIXOS \\ MANTIS \\ MGALLERY \\ 21CART SERIES \\ MONDRIAN \\ PULLMAN \\ SWISS Ô TEL ANGSANA \\ 25HOURS HOTELS \\ HYDE \\ MÖVENPICK GRAND MERCURE \\ PEPPERS \\ THE SEBEL \\ MANTRA N O V O T E L \\ M E R C U R E \\ A D A G I O \\ M A M A S H E L T E R TRIBE \\ BREAKFREE \\ IBIS \\ IBIS STYLES \\ IBIS BUDGETJO&JOE \\ HOTELF1ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 5 / 0 / 51R GBACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 116/117/140R GBACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19RGB 211/168/106R GB ACCOR BRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19RGB 211/168/106R GB
1Fundamentals2Stationery
432 . STATIONERY & OFFICE APPLICATIONS2.1 - Business Card ClassicACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBName SurnameFunctionT. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 [email protected], complete address - City code - Countrywww.accor.comACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106Name SurnameFunctionFonctionT. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 [email protected], complete address - City code - Countrywww.accor.comACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106Front Front (bilingual version) Back Format : 90 x 55 mmPaper : Munken Polar white 400g Font : Surname name : MontserratFunction : Unna ItalicInformations : Montserrat mediumPrinting Option CMYK : GOLD C10 M25 Y65 K10 GREY C21 M11 Y9 K23Printing Option hot foil stamping : GOLD KURZ LUXOR 429GREY C21 M11 Y9 K23
2 . STATIONERY & OFFICE APPLICATIONS442.1 - Business Card EventFormat : 90 x 55 mmPaper : Munken Polar white 400g Font : Montserrat & UnnaName SurnameFunctionT. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 [email protected], complete address - City code - Countrywww.accor.comACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106FrontA bilingual version is also available.Printing hot foil stamping : GOLD KURZ LUXOR 429DARK BLUE PANTONE 2766CThe visuals contained in this document are for internal use only.
452 . STATIONERY & OFFICE APPLICATIONSACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106ACCOR BRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GB2.1 - Business Card EventBack, option 1: hotel brands frieze2 options are available on the Masterbrand Communication PlatformBack, option 2: tone on tone patternPrinting hot foil stamping : GOLD KURZ LUXOR 429DARK BLUE PANTONE 2766CPrinting Pantone : BACKGROUNDPANTONE 2738CMONOGRAMS PANTONE 2766C+ selective glossy varnish
462 . STATIONERY & OFFICE APPLICATIONS2.2 - Note cardsC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :Full address on two or three lines - Zip code - City - CountryT. +33 (0)0 00 00 00 00 F. +33 (0)0 00 00 00 00 www.accorhotels.com - www.accor.comFull address on two or three lines - Zip code - City - CountryT. +33 (0)0 00 00 00 00 F. +33 (0)0 00 00 00 00 www.accorhotels.com - www.accor.comC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :Format : 210 x 105 mmPaper : Munken Polar white 400g Printing : GOLD C10 M25 Y65 K10 PANTONE 871 C(KURZ LUXOR 429)GREY C21 M11 Y9 K23PANTONE 429CFormat : 105 x 210 mmPaper : Munken Polar white 400g Printing : GOLD C10 M25 Y65 K 10 PANTONE 871 C(KURZ LUXOR 429)GREY C21 M11 Y9 K23PANTONE 429CFont : Montserrat Font : Montserrat
472 . STATIONERY & OFFICE APPLICATIONS2.3 - Envelopes (event)envelope 220 x 110 mm exists with and without window.envelopes 220 x 110 mm with windowenvelope 229 x 162 mm envelope 229 x 324 mm vertical format,is also available in horizontal format as well.C=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476 Date : 9/11/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comFormats : 4 models availablePaper : Munken Polar white 120gPrinting : GOLD C10 M25 Y65 K10 PANTONE 871C(KURZ LUXOR 429)GREY C21 M11 Y9 K23PANTONE 429CFont : MontserratC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476 Date : 9/11/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comC=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476 Date : 9/11/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.com
482 . STATIONERY & OFFICE APPLICATIONS2.3 - Envelopes (administrative)envelope 220 x 110 mm exists with and without window.envelope 220 x 110 mm with and without windowC=100 M=90 J=0 N=60 ACCORLOGONº dossier : 18J3476 Date : 4/07/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comC=100 M=90 J=0 N=60 ACCORLOGONº dossier : 18J3476Date : 4/07/18Validation DA/DC :Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comFormats : 4 models availablePaper : Munken Polar white 120gPrinting : DARK BLUE C100 M90 Y0 K60PANTONE 2766C GREYC21 M11 Y9 K23PANTONE 429CFont : Montserratenvelope 229 x 162 mmC=100 M=90 J=0 N=60 ACCORLOGONº dossier : 18J3476Date : 4/07/18Validation DA/DC :Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comC=100 M=90 J=0 N=60 ACCORLOGONº dossier : 18J3476 Date : 4/07/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.comenvelope 229 x 324 mm vertical,is also available in horizontal format as well.C=100 M=90 J=0 N=60 ACCORLOGONº dossier : 18J3476 Date : 4/07/18 Validation DA/DC : Validation Client :Full address on two or three lines Zip code - City - CountryT. +33 (0)0 00 00 00 00 F www.accorhotels.com - www.accor.com
492 . STATIONERY & OFFICE APPLICATIONS2.4 - LetterheadFollowing page LetterheadFormat : 210 x 297mmPaper : Munken Polar white 100gFont : MontserratACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106SociétéMr./Mme Prénon NomFonctionAdresse complète en 2 ou 3 lignesCode Postale - VillePays82 rue Henri Farman, CS 20077, 92 445 Issy-les-Moulineaux Cedex – France T. +33 (0)1 45 38 86 00 F. +33 (0)0 00 00 00 00 - www.accorhotels.com - www.accor.comACCOR SA, Société Anonyme au capital de 847 823 400 euros, Siège social : 82 rue Henri Farman, 92130 Issy-les-Moulineaux - France RCS Nanterre B 602 036 444 - TVA intracommunautaire FR 93 602 036 444Exera quevoluptate et volore quo consedi psantis et omnis ate vellor reriate nimil miliatur, et re prorrovit minvendiore minctum dem sit eatiberio derum dolo maxim volendi offi ciatur, illuptio es aut hario explita epudaes autet quo bereium iniet explisimus recab id eum dolorro conserios et quibus.tiande prorro volorrum ipiscia voluptiae. Imosam esequis inullatia nihilic iandit elendae et qui di doloratio bersperum quibusa venis simolup tataquiae landi volora nus volum re poreiur sunde ni offi ciendus iur aut qui debit ant essit voluptat ullorpo rporest, quam sin et vendendae del earchit lacerunt verfera turiostios event molores equassit la cus mint volest doluptiunt remporest voluptu ressinihit es as as ex et adigent ad quias ut mollora testias imi, qui optas abo. Am, quaepta sperum volupta int, te cusam dolorerorro mi, etur sequam, a dolorio velibus sitiossequas eossimi ntiaeru mendam est alibuscium voluptia dolestium verum que num et archicte di tem dolupta turendu cimporiberum que pa idicimus es quae deraerum faccae volescium et optatem comnihi llitio. Tat quis si nistium que cum restem. Ita quias ditis quidendam as et volorum susapel escium net il evel es aut quam est, sinisciuriam vel mo blautem poratec aboris ducimus, si dolesequi nis estotatemos nobit dignis consequam rerum inus es simus eaqui sinulluptae volupti dolesti onseque dolupta sim sunt ea nonet lab id molupti tectibus, te corecea rcilita teceati bearchit, etur? Qui simossus sitatiatas as apienis andebit uta cus etur simintis sum volupit erum restrum et pa volore pra nihici res pel ipsa dolupis tiandigenis et por aut eos moluptur, cumeniae occatiis mo inis ipsum et odipistium, quasper runtotatet vide pelit ullatus et odignatis moluptur rem serro volorem que essecaborume conesenias de nes int quistis sintotatur sequi derepernatet odipsanitio veles eos ratia nus ulparuntur aligendunte veliquam elitatium quiasin ciatet aut doluptat fugia eum liquodis de aut as eatecatusdam qui offi c tenducid mintur seque eum sincia a nonse soluptatur am.Issy-Les-Moulineaux, leACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :R=211 V=168 B=106voluptate et volore quo consedi psantis et omnis ate vellor reriate nimil miliatur, et re prorrovit minvendiore minctum dem sit eatiberio derum dolo maxim volendi offi ciatur, illuptio es aut hario explita epudaes autet quo bereium iniet explisimus recab id eum dolorro conserios et quibus.tiande prorro volorrum ipiscia voluptiae. Imosam esequis inullatia nihilic iandit elendae et qui di doloratio bersperum quibusa venis simolup tataquiae landi volora nus volum re poreiur sunde ni offi ciendus iur aut qui debit ant essit voluptat ullorpo rporest, quam sin et vendendae del earchit lacerunt verfera turiostios event molores equassit la cus mint volest doluptiunt remporest voluptu ressinihit es as as ex et adigent ad quias ut mollora testias imi, qui optas abo. Am, quaepta sperum volupta int, te cusam dolorerorro mi, etur sequam, a dolorio velibus sitiossequas eossimi ntiaeru mendam est alibuscium voluptia dolestium verum que num et archicte di tem dolupta turendu cimporiberum que pa idicimus es quae deraerum faccae volescium et optatem comnihi llitio. Ut eatus.Tat quis si nistium que cum restem. Ita quias ditis quidendam as et volorum susapel escium net il evel es aut quam est, sinisciuriam vel mo blautem poratec aboris ducimus, si dolesequi nis estotatemos nobit dignis consequam rerum inus es simus eaqui sinulluptae volupti dolesti onseque dolupta sim sunt ea nonet lab id molupti tectibus, te corecea rcilita teceati bearchit, etur? Qui simossus sitatiatas as apienis andebit uta cus etur simintis sum volupit erum restrum et pa volore pra nihici res pel ipsa dolupis tiandigenis et por aut eos moluptur, cumeniae occatiis mo inis ipsum et odipistium, quasper runtotatet vide pelit ullatus et odignatis moluptur rem serro volorem que essecaborume conesenias de nes int quistis sintotatur sequi derepernatet odipsanitio veles eos ratia nus ulparuntur aligendunte veliquam elitatium quiasin ciatet aut doluptat fugia eum liquodis de aut as eatecatusdam qui offi c tenducid mintur seque eum sincia a nonse soluptatur am, omnihit quod ent eicit, omnitias etusdan tissum volutem de sandandunt volor aces vendam re, si ullat.Printing : GOLD C10 M25 Y65 K10 PANTONE 871C(KURZ LUXOR 429)GREY C21 M11 Y9 K23PANTONE 429CFirst page Subsequent pagesThe visuals contained in this document are for internal use only.
502 . STATIONERY & OFFICE APPLICATIONS2.5 - Press releaseWe imagine your future,we ensure your successA ẲŮẤĚṂŮṦȌŮ ŮṂ QŮẤṦȆЀỄṦAÀÀ ỂẤAṮȆÀPress releaseÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖWLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. MaximisingPerformanceẲṦAĚŤĞA ỐAỂȌAÀĞWe imagine your future,we ensure your successA ẲŮẤĚṂŮṦȌŮ ŮṂ QŮẤṦȆЀỄṦAÀÀ ỂẤAṮȆÀPress releaseÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖWLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Maximising Performance ȌṮ ỐAỄ ỐAỂȌĚAÀÀĞ ẲṦAĚĞAȌŤẲĞẤȆȌĞĚ ȆỄĚȆŤÀĚLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi andit praesent.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi andit praesent.Press releaseÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖWLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Our ambitions QĞ ẲṦAṮ NJẤĞAĚ ĚỐȌṮNJÀ ṂŮẤ ĚỐĞ ṂȆĚȆẤĞWe imagine your future,we ensure your sucessAỂŮȆĚ AỄỄŮẤAccor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels.Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.Contact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBFirst page option First page option First page option Last page