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573055538-ACCOR-GRAPHIC-GUIDELINES-L050319

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Published by amrzakaria1980, 2025-12-27 05:31:53

573055538-ACCOR-GRAPHIC-GUIDELINES-L050319

573055538-ACCOR-GRAPHIC-GUIDELINES-L050319

512 . STATIONERY & OFFICE APPLICATIONS2.5 - Press release (co-branding)AỂŮȆĚ AỄỄŮẤAccor is a world-leading augmented hospitality group offering unique and meaningful experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality savoir-faire for more than 50 years.Beyond accommodations, Accor enables new ways to live, work, and play with Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance, Accor’s portfolio of business accelerators amplifies hospitality distribution, operations, and experiences. Guests have access to one of the world’s most attractive hotel loyalty programs—Le Club AccorHotels.Accor is deeply committed to sustainable value creation, and plays an active role in giving back to planet and community. Planet 21 – Acting Here endeavours to act for “positive hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged people through professional training and access to employment.Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit accor.com. Or become a fan and follow us on Twitter and Facebook.AỂŮȆĚ ÀỂĞQuiduci ut poreribus venist atusdaeris alignihici od magnima velest laboresto dolestem fugit dolorum hit qui denis seribus non nectasp ernatisquam et et velignate consed eost a aut essuntibus, con re laboremque nusae vent, quias aut omnia nullatiumque natati doluptatet repudam qui qui con num sum quam facestiis nes unt plabo. Pudis am vendi occae nus reiur, sitecti intincidebit et dolorerit moloriaspe voluptati voloreium, cuptate moluptum qui omnia quassi re volorum aut facea accum inctibu saperum harcianiet doloressum laceperum idebis dolupta tempore, cor sunt fugia con por sincid.Contact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teContact NameNom du contactDuis autem vel eumT. +33 (0)0 00 00 00 00delenit augue duis dolore teACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBAccor and SBE entertrainementAnnounce Strategic ParternshipLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Maximising Performance ȌṮ ỐAỄ ỐAỂȌĚAÀÀĞ ẲṦAĚĞAȌŤẲĞẤȆȌĞĚ ȆỄĚȆŤÀĚLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi andit praesent.Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper.Press releaseÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖWAccor and SBE entertrainementAnnounce Strategic ParternshipLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. MaximisingPerformanceẲṦAĚŤĞA ỐAỂȌAÀĞPress releaseÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖWFirst page option First page option Last page


522.6 - Folder2 . STATIONERY & OFFICE APPLICATIONSFormat : 230 x 305Type of paper : Glossy coated paperwith matte finish, 300grFont : UnnaACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : OutsideInside : pattern Press kit The visuals contained in this document are for internal use only.


532.7 - World map2 . STATIONERY & OFFICE APPLICATIONSA gold version is available for download on the masterbrand platform.85 HOTELS30,100 ROOMS340 HOTELS53,000 ROOMS1,605 HOTELS145,700 ROOMS1,005 HOTELS196,600 ROOMS1,275 HOTELS179,800 ROOMS220 HOTELS47,700 ROOMS85 HOTELS30,100 ROOMS340 HOTELS53,000 ROOMS1,605 HOTELS145,700 ROOMS1,005 HOTELS196,600 ROOMS1,275 HOTELS179,800 ROOMS220 HOTELS47,700 ROOMSThe visuals contained in this document are for internal use only.


1Fundamentals3Photography


553 . PHOTOGRAPHYPhotography style1Visualising and bringing our personality to lifeBrand characterOur brand powers future hospitality;it is visionary and daring.Our brand is heartfelt and shows a sincere passion for service.Our brand is refined while remaining accessible.Finally, our brand is steadfastly commited.Field of photographic expressionIt must be incarnated by strong, inspiring and modern visuals which express the pioneering and leading position of the brand.It must be incarnated by visuals which highlight the continued attention to others. Visuals which illustrate true, authentic and trusting relationships.It must be incarnated by beautiful, high quality, luxury inspired visuals while not being cold nor being pretentious.The subjects must always be in line with the brand’s commitment and its respect for people and for the Planet.


563 . PHOTOGRAPHYCreative principlesO u r p h o t o g r a p h y s t y l e i s b a s e d o n t wo c r e at i v e p r i n c i p l e s : the Aerial view and the Side by Side.2


573 . PHOTOGRAPHYAerial viewAccor powers future hospitality, by seeing further and creating what's next. To reinforce this message of leadership, key visuals are aerial views showing farsighted vision and an expansive perspective. Whenever appropriate, this should be the default type of photography used as it is our brand signature.


583 . PHOTOGRAPHY3.3 - Aerial viewHOTELS / BUILDINGS / EXTERIOR VIEW


593 . PHOTOGRAPHYHOTELS / BUILDINGS / INTERIOR VIEW3.3 - Aerial view


603 . PHOTOGRAPHYDESTINATIONS3.3 - Aerial view


613 . PHOTOGRAPHYSALES & PARTNERS3.3 - Aerial view


623 . PHOTOGRAPHYCLIENTS3.3 - Aerial view


633 . PHOTOGRAPHYEMPLOYEES3.3 - Aerial view


643 . PHOTOGRAPHYCSR3.3 - Aerial view


653 . PHOTOGRAPHYF & B3.3 - Aerial view


663 . PHOTOGRAPHYDETAILS3.3 - Aerial view


673 . PHOTOGRAPHYSide by sideTo balance \"future vision\" with a \"human touch,\" aerial view photos can be complemented with secondary images placed side-by-side. This complementary layout gives more depth to the visual story, and reveals a moment, an experience, an ambience, with more detail and emotion. The two side-by-side photos can also appear one after the other: for instance animated on digital media or on two different pages that follow each other in a brochure.


683 . PHOTOGRAPHYThe two images should work together to tell a coherent story with a thematic or visual link. The visual language must be harmonious and cohesive. The relationship between the two images should be complementary. > Theme 1: Two moments of the same sceneWe communicate temporality and life in action by showing two moments of one scene or story.3.4 - Side by side


693 . PHOTOGRAPHY> Theme 2: Two different perspectives of the same sceneWe communicate an atmosphere and ambience with surprising combinations of perspective, gesture, detail, or object.3.4 - Side by side


703 . PHOTOGRAPHY> Theme 3: Aesthetic, color and graphical harmonyWe associate images that are visually harmonious, whether by line, color, or texture. No meaning is needed; the association can be abstract. 3.4 - Side by side


713 . PHOTOGRAPHYPORTRAITS3.4 - Side by sideMore images are available for download on the Masterbrand Communication Platform.


4Digital


734 . DIGITAL4.1 - Standard horizontal PowerPoint presentation 1/3 ®Record half-year for added rooms(IN % OF ROOMS)ACCOR HOTELS / H1 2018 RESULTS 6BY SEGMENTORGANIC135 hotels20K roomsMANTRA138 hotels25K roomsMANTIS 28 hotels1K roomsTOTAL301 hotels45K roomsBY REGION51%MIDSCALE24%LUXURY& UPSCALE25%ECONOMY72%ASPAC15%EUROPE5 %NCAC4 %MEA3 %SOUTHAFRICAWe diligently leveraged the balance-sheet to grow the business…ACCOR HOTELS / H1 2018 RESULTS 6IN €bnORGANIC MOVENPICK ATTON GEKKORESDIARYMANTISSBE MARKETINGINVESTMENTSHAREBUY BACKCASH TO SECURERATINGTOTALCOMMITMENTSBOOSTERPROCEEDS0,90,50,1 0,20,21,350,50,5bn left4,14,60,3ACCOR HOTELS / H1 2018 RESULTS 6Fees di�ferentiated by market & region specificities( 2016 PRO-FORMA )EUROPE ASPAC NCAC MEA SOUTHAMERICA437186 126 8 5 4 4EUROPE ASPAC NCAC MEA SOUTHAMERICA287 138 7 7 3 7 2 3LUXE MIDSCALE ECO331329 217LUXE MIDSCALE ECO2095,7%4,1%4,9%5,3%5,8% 3,7%3,0% 3,0%2,3%3,0%4,3%5,8% 5,7%2,7%3,9% 3,6%224 135M&FREGIONS SEGMENTSMDL1Post hoc impieperpetratum quod


744 . DIGITAL4.1 - Standard horizontal PowerPoint presentation 2/3 ®Cuius salute velut filo pendere STATUM ORBIS TERRARUM FICTIS VOCIBUS EXCLAMABANT.Cuius salute velut filo pendere STATUM ORBIS TERRARUM FICTIS VOCIBUS EXCLAMABANT.orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.2Post hoc impieperpetratum quodTitre de la présentation 4 Titre de la présentation 4 We diligently leveraged the balance-sheet to grow the business…ACCOR HOTELS / H1 2018 RESULTS 6IN €bnORGANIC MOVENPICK ATTON GEKKORESDIARYMANTISSBE MARKETINGINVESTMENTSHAREBUY BACKCASH TO SECURERATINGTOTALCOMMITMENTSBOOSTERPROCEEDS0,90,50,1 0,20,21,350,54,14,60,30,5bn leftACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GB


754 . DIGITAL4.1 - Standard horizontal PowerPoint presentation 3/3 ®Title of the presentationWe imagine your future,WE ENSURE YOUR SUCCESSLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. 1Post hoc impieperpetratum quodRecord half-year for added rooms(IN % OF ROOMS)ACCOR HOTELS / H1 2018 RESULTS 6BY SEGMENTTOTAL301 hotels45K roomsBY REGION5 %ORGANIC135 hotels20K roomsMANTRA138 hotels25K roomsMANTIS 28 hotels1K rooms51%MIDSCALE24%LUXURY& UPSCALE25%ECONOMY72%ASPAC15%EUROPENCAC4 %MEA3 %SOUTHAFRICAA radical transformation of AccorHotels’ profileASSET-LIGHTRooms % Fees % Business Volume %2014 2017 2014 2017 2014 2017UPSCALE & LUXURY INTERNATIONAL FOOTPRINTACCOR HOTELS / H1 2018 RESULTS 626%FRAN.32%MAN.42%O&L33%FRAN.61%MAN.6 %O&L35%ECO43%MID.22%LUXE27%ECO32%MID41%LUXE30%FRANCE44%EUROPE26%ROW22%FRANCE34%EUROPE44%ROW4 4 Titre de la présentationCuius salute velut filo pendere STATUM ORBIS TERRARUM FICTIS VOCIBUS EXCLAMABANT.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat.Titre de la présentation 4


764 . DIGITAL4.2 - E-mail taglineDear Steven,Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.Kind regards,IT department's teamName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.comFont : Verdana Regular Colour : R5 G0 B51 Size : Normal / 9ptName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.com1Surname Name Verdana bold 9ptColour : R5 G0 B51 2Function Times New Roman 10ptColour : R5 G0 B51 3T. / M. / Complete adress Verdana Regular 8ptColour : R5 G0 B51 12344Website Verdana Regular 8ptColour : R211 G168 B106 5Format480px 5


774 . DIGITAL4.2 - E-mail tagline (with brands frieze)ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBFont : Verdana Colour : R5 G0 B51 Size : Normal / 9ptDear Steven,Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.Kind regards,IT department's teamName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.comName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.comACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GB


784 . DIGITAL4.2 - E-mail tagline (with event banner)Surname NameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - CIty zip code - Countrywww.accor.comFont : Verdana Regular Colour : R5 G0 B51 Size : Normal / 9ptDear Steven,Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis.Kind regards,IT department's teamName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.comSurname NameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - CIty zip code - Countrywww.accor.comName SurnameFunctionT.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00Complete adress on one line - City zip code - Countrywww.accor.com480px 120px


794 . DIGITAL4.3 - Internal information e-mailing1Date & placeColour : R5 G0 B51 Font : Verdana Regular 11pt(Cap) 2BodyColour : R116 G117 B140Font : Verdana Regular 11ptSpace letter 18pt 3Text \"Gold CTA\"Colour : R5 G0 B51 Font : Verdana Regular 11pt(Cap) 4Signature Colour : R116 G117 B140Font :Times bold Italic11 ptAll the elements are centered1234640 px300 px200 px 25 50 25


804 . DIGITAL4.3 - Internal information e-mailing1Date & placeColour : R5 G0 B51 Font : Verdana Regular 11pt(Cap)Align : Center 2TitleColour : R5 G0 B51 Font : Times Bold Italic 30ptsize to be adaptedAlign : CenterMargin-top : 8pt 3BodyColour : R116 G117 B140Font : Verdana Regular 11pt 4Text \"Dark Blue button\"Colour : R255 G255 B255 Font : Verdana Regular 11pt(Cap)Align : Center 5Signature Colour : R116 G117 B140Font : Times bold Italic11ptAll the elements are centered3245640 px300 px200 px 25 50 250,5 0,5 1


814 . DIGITAL4.3 - Internal information e-mailing


5Publishing


835 . PUBLISHING5.1 – Principle of the front and back coversexample of front cover with a visual example of back cover with logo and brand frieze You are someone uniqueACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 211/168/106R GBPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation :


845 . PUBLISHING5.2 – Principle of a brochure cover with multiple visualsWe imagine your future,we ensure your successWe imagine your future,we ensure your successPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation :


855 . PUBLISHING5.3 – Principle of the inside pages of a brochure10 THE STORY BOOK - ACCOR 11New ageNew challengesNew thinkingOur world:54 THE STORY BOOK - ACCOR 55Acting for integrityWe go beyond legislation baselines to apply our ethical values in the country we operate in. We protect human rights, fight against corruption, and protect guest privacy. These standards are applied not only to our business in its entirety, but also extended to partners and suppliers.A c t i n g f o r c o m m u n i t i e s We ensure the benefits of our activity are shared with communities we’re in. We act to empower those disadvantaged, protect ecosystems, support local initiatives, and grow community roots that enhance both guest experiences and partnerships.Acting for sustainabilityWe create holistically sustainable experiences, from sourcing to consumption, and from the inside out. Our offers boast low environmental footprints; emphasise well-being, promote healthy, local food; and encourage active participation from guest and employees.Accor believes ethical, social and environmental engagement leave the world a better place and deliver more value to our stakeholders. We strive to make positive impact both locally and globally, to ensure hospitality benefits not only the few, but all.Acting for Good4Sharing our Story 1.6 - Brand pillars 94 THE STORY BOOK - ACCOR 95Segment Value Propositions Open a world—your world.Join a tribe in the heart of experiences, Scripting new experiences.Open hearts, to connect hearts.Together, we make the worldMore welcoming, caring, and inspiring. 4.2 - Segment Manifestos Employee Manifesto30 THE STORY BOOK - ACCOR 31Sharing our Story A t A c c o r , w e p o w e r f u t u r e h o s p i t a l i t y w i t h one clear purpose in mind:1.3 - A new brand essence Transform everyday moments into heartfelt connectionsHEADER1TextColour: R184 G141 B91Font: Montserrat Medium 7pt (Small Caps) Space letter 200pt2FiletColour: R184 G141 B91 Width: 180mmThickness: 0,5ptAll the elements are centered21Example


865 . PUBLISHING5.3 – Principle of the inside pages of a brochureThe visuals contained in this document are for internal use only.


875 . PUBLISHING5.4 - Print advertisingShaping lifestyleexperiencesLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.i.www.accor.com - facebook.com/accor - twitter.com/accornewsPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : IN THE NETWORK IN THE PIPELINE4,800 704,000 1,100 198,000Hotels + Rooms Hotels + RoomsHospitality—can it be reimagined? To us, it’s an art that knows no bounds—it sparks infinite inspired moments, whether you want to Live, Work, or Play. To unlock life lived limitless, we’ve created a holistic lifestyle ecosystem, and the innovative solutions to power it all. Because the future belongs to those who design it, and we’re here to bring you there—first. Almost Over C=10 M=25 J=65 N=10 ACCORLOGONº dossier : 18J3476Date : 9/11/18Validation DA/DC :Validation Client :C10 M25 J65 N10KURZ LUXOR 429OU PMS 871ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 14/02/19Scale 1/1Size :Fabrication :Live LimitlessRaffles MaldivesMeradhooPhotograhy :Use a visual according to the brand's photography styleFonts : Title : Unna Italic Text : Montserrat Regular1Headline2Body copy3Brand frieze (optional)4Website1Tagline with golden lines2Body copy3Key figures4Brand frieze (optional)1132 2 344The logo and the website are centered. Headline, body text, and the hotel brand frieze are left aligned.ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 255/255/255R GBFull ServiceLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.i.www.accor.com - facebook.com/accor - twitter.com/accornewsPANTONE 871 CACCORtagline GOLDN° dossier : 19J3103E Date : 15/02/19AC/DC validation : Client validation : ACCORBRAND FRIEZEJOB : 19J3103EMASTER : Date : 19/02/19Scale 1/1Size :Fabrication :RGB 255/255/255R GBVersion 1 Version 2


885 . PUBLISHING5.5 - Invitations & save the date / Print Invitation18.05.19HAC HABITASSE PLATEA I M P E R D I E T Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodT. +33(0)0 00 00 00 M. +33(0)0 00 00 00 00Otas dem si aspit et eos aut quiatur mo consequi a et facerat es suntInvitation18.05.19HAC HABITASSE PLATEA I M P E R D I E T Pellentesque molestie pharetra lacus at tincidunt. Vestibulum id est tempus, molestie arcu eget, pretium lacus. In eget commodo tortor. Sed ac pharetra sapien.Pellentesque molestie pharetra lacus at tincidunt. Vestibulum id est tempus, molestie arcu eget, pretiumInvitation18.05.19HAC HABITASSE PLATEA I M P E R D I E T Pellentesque molestie pharetra lacus at tincidunt. Vestibulum id est tempus, molestie arcu eget, pretiumPellentesque molestie pharetra lacus at tincidunt. Vestibulum id est tempus, molestie arcu eget, pretium lacus. In eget commodo tortor. Sed ac pharetra sapien.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodT. +33(0)0 00 00 00 M. +33(0)0 00 00 00 00Otas dem si aspit et eos aut quiatur mo consequi a et facerat es suntYou are invited to celebrateour first openingHAC HABITASSE PLATEALorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodT. +33(0)0 00 00 00 M. +33(0)0 00 00 00 00Otas dem si aspit et eos aut quiatur mo consequi a et facerat es suntYou are invited to celebrateour first openingHAC HABITASSE PLATEAInvitation18.05.19HAC HABITASSE PLATEA I M P E R D I E T Donec pharetra ex euismod risus gravida porttitor.ddddd Morbi faucibus mi at laoreet laoreet. Praesent id suscipit urna. ddMorbi rutrum vehicula dolor et ddrdrddcommodo. Pellentesque habitant m o r b i f t i g j f f t r i s t i q u e senectus et netus et malesuada fames ac turpis egestas. In vitae dolor eu turpis faucibus vestibulum in ac magna. ghggCras maximus lorem nisl, vel ullamcorper est cursus varius. Aliquam sed velit scelerisque, porttitor gy tellus vel, viverra xjseu drjtellus.Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodT. +33(0)0 00 00 00 M. +33(0)0 00 00 00 00Invitation18.05.19HAC HABITASSE PLATEA I M P E R D I E T Donec pharetra ex euismod risus gravida porttitor.ddddd Morbi faucibus mi at laoreet laoreet. Praesent id suscipit urna. ddMorbi rutrum vehicula dolor et ddrdrddcommodo. Pellentesque habitant m o r b i f t i g j f f t r i s t i q u e senectus et netus et malesuada fames ac turpis egestas. In vitae dolor eu turpis faucibus vestibulum in ac magna. ghggCras maximus lorem nisl, vel ullamcorper est cursus varius. Aliquam sed velit scelerisque, porttitor gy tellus vel, viverra xjseu drjtellus..Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodT. +33(0)0 00 00 00 M. +33(0)0 00 00 00 00cover back interior option 1 interior option 2 Luxury invitationcover back cover backInterior Interior


895 . PUBLISHING5.5 - Invitations & save the date / Digital


6Signage


916 . SIGNAGE6.1 - KakemonosPoweringfuturehospitalityWWW.ACCOR.COMLogo :CenteredRespecting the protection zoneTitle and golden lines : CenteredIconographic style : Aerial views or side by side when the format allows it.


926 . SIGNAGE6.1 - Kakemonos19J3103_ACCORkakemonosSF_4C.indd 1 21/01/2019 17:18Empowered uniqueness WWW.ACCOR.COMHostingbeyond our hotelsFORMAT : 850x2000 mmThe masterbrand monogram can be cropped only if the complete logo is displayed on the same medium.Other examples19J3103_ACCORkakemonosSF_4C.indd 2 21/01/2019 17:18


936 . SIGNAGE6.2 - Kakemonos XXL and totemPowering future hospitalityWWW.ACCOR.COMFORMAT : Kakémono XXL 3020x2340 mmTotem : 1800x4500 mmThe visuals contained in this document are for internal use only.


946.3 - Photo call6 . SIGNAGEFORMAT : Photo call 3020x2340 mm


956 . SIGNAGE6.4 - Flags and banners (horizontal and vertical)PRINT : Fabric polyester - polyprop 110g M1FORMAT : 100x150 cmPRINT : Fabric polyester - polyprop 110g M1FORMAT : 150x100 cmThe visuals contained in this document are for internal use only.


966 . SIGNAGE6.4 - Flags and banners (event)PRINT : Fabric polyester - polyprop 250g or 270g M1FORMAT : 60x200 cmThe masterbrand monogram can be cropped only if the complete logo is displayed on the same medium.The visuals contained in this document are for internal use only.


7Merchandise


98Merchandise illustrated here are examples for inspiration, and not exhaustive.


The visuals contained in this document are for internal use only.997 . MERCHANDISES7.1 - Notebook


7 . MERCHANDISES7.2 - Umbrella / Hat / Cap / Tote Bag / Shopping Bag100The visuals contained in this document are for internal use only.


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