Styleguide ideas NEW3

STYLE GUIDEour brand story

Version 1.0 | April 201 9



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our story

Learn4Life is a constantly growing network of public charter schools. Our first school opened in 2001 with
30 students. We now have dozens of locations and more than 25,000 full time students each year. We have
resource centers throughout California, and each student receives an individualized education. No two
students are a like, and we don’t educate them that way either.

Why are we here?
The dropout problem is a serious one, with millions of students dropping out of school each year. Each
high-school dropout creates a huge economic and social burden on our society. The traditional public school
system is leaving these children behind. Years ago, our founders recognized the scope of that problem and
decided to do something about it.

Our mission is a clear one: recover those students who have dropped out or who are in danger of dropping
out. Get them into a school. Motivate them. Mentor them. Counsel them. And of course, teach them.
We give them an education. We show them what the world can be like if they are willing to work for it. We
listen to them. And we give them hope.

Thousands of children in California have successfully graduated from a Learn4Life school. Many of our
graduates have gone on to college. Some go straight into the work force. Some have taken the skills learned
in our Career Technical Education program to begin a career rather than just a job. Regardless of the specific
path they choose, they’re all productive members of our society.

Our schools have helped to revitalize communities. We strive to open resource centers as close to our
students as possible. Many of our centers are in strip malls. Many of these strip malls use to be vacant,
desolate, and abandoned. When we move in, other businesses follow, helping bring more jobs and tax
revenue wherever we go. We help turn these areas around. We want to turn liquor stores into learning centers.

If it wasn’t for
Learn4Life I would
still be at my old high
school, failing my
classes and being
unsuccessful. That’s
why I am grateful

for Learn4Life.

kavara stone

Growing up, Kavara Stone had trouble focusing and staying on task with many of her school subjects. As a
freshman in high school, she became very depressed and after the death of her godmother, her depres-
sion worsened. Kavara felt distracted at school and was not learning or progressing. She missed many
of her assignments and stopped going to school for weeks at a time. Eventually, the principal at her high
school told her about Learn4Life because the school had helped many other students.

Having a mother who taught Kavara and her two siblings to always push themselves, never give up and
strive to be great, she enrolled at Learn4Life and soon found the support she needed to get back on
track with her education.

Enrolling at Learn4Life also helped get her out of her depression. The more she attended the more moti-
vated she felt. She could finally see the finish line to graduation.

Kavara learned that at Learn4Life, whenever she needs guidance of any kind, her teachers are there to
help. Her supervising teacher is her biggest support. At one point, she felt ready to give up on everything,
but her teacher got her back on track to finish high school.

Kavara is now passing all her classes and is set to graduate in May 2019. She plans to go on to college
and study nursing.



Our logo is our most valuable brand asset.
It is a key to our organization’s identity.
It represents us.



inventive
original

innovative

contemporary
advanced

cutting-edge



unique
customized

express

personalized

adapted
individualized



adaptable

adjustable

flexible

versatile
cooperative
accommodating



thriving
victorious

successful

triumphant
effective

strong





50 Points 30 Points
40 Points 20 Points
15 Points



there’s a

student

in front of

everything

we do!







cehdlvaivaenegyrse!ys



















Learn4Life

perissborningainligzed
learning

to students
across the USA.