BANNER & BROCHURE
ENGLISH AS CROSSED-MAJOR COURSE
Match the examples of
advertisement media as
follows:
BANNER
DEFINIT ION
Banner is a flag or other piece of cloth bearing a symbol, logo, slogan or
other message.
CHARACT ERIST IC
• There is picture as a symbol or logo of the corporation or community
• Usually, it made in a flag or a cloth
• There are any statement as the slogan that show the event
Function
• To advertise a product and persuade people to buy or wear it
• To give a positive message for people
BROCHURE
DEFINIT ION
Brochure is a flyer, pamphlet or leaflet that is used to pass information about
something.
A brochure is an informative paper document that can be folded into a template,
pamphlet, or leaflet.
CHARACT ERIST ICS
• Compelling Message
• Valuable Content
• Attractive Design
• Graphic Images
• Unique and Distinct
Function
• To advertise pieces mainly used to introduce a company or organization
and inform about products and/or services to a target audience
Brochure
Pamphlet Leaflet Flyer
PAMPHLET
DEFINIT ION
Pamphlet is an unbound booklet (that is, without a hard cover or binding)
Pamphlets may consist of a
single sheet of paper that is
printed on both sides and
folded in half, in thirds, or in
fourths, called a leaflet or it
may consist of a few pages
that are folded in half and
saddle stapled at the crease
to make a simple book.
CHARACT ERIST IC
• There are more detail about the information
• Usually, it made from a piece of paper
• It shows the message about something completely
FUNCT ION
• To give people information about something in a specific point
LEAFLET
DEFINIT ION
A printed sheet of paper, sometimes folded, containing information or
advertising and usually distributed free.
CHARACT ERIST ICS
• The standard size of a leaflet is that of an A6 sheet.
• They are mostly printed in colors.
• It’s got attractive illustrations.
• It contains long message.
FUNCT ION
• To inform people about something
• To persuade people to buy something
• To advertise products and services
CIRCULATE LEAFLET
• handing them over to the concerned audience
• inserting it in the local newspaper.
PLACE YOU CAN FIND LEAFLEATS
• Not only this, leaflets are often placed tactically at placed where people
are bound to take a look for example at tables in restaurants,
information center, etc.
FLYER
DEFINIT ION
A flyer is generally a single unfolded printed sheet containing a simple
message that's easy to understand.
HEADING ATTRACTIVE
CONTENT ILLUSTRATIONS
CHARACT ERIST ICS
• Flyers are usually single, unfolded pages, that may only be printed on
one side.
• A flyer will usually focus on one simple message, with an eye-catching
design and minimal detail.
FUNCT ION
• to draw attention to an event, service, product or idea.