Banner and Brochure

BANNER & BROCHURE

ENGLISH AS CROSSED-MAJOR COURSE

Match the examples of
advertisement media as
follows:





BANNER

DEFINIT ION

Banner is a flag or other piece of cloth bearing a symbol, logo, slogan or
other message.



CHARACT ERIST IC

• There is picture as a symbol or logo of the corporation or community
• Usually, it made in a flag or a cloth
• There are any statement as the slogan that show the event

Function

• To advertise a product and persuade people to buy or wear it
• To give a positive message for people

BROCHURE

DEFINIT ION

Brochure is a flyer, pamphlet or leaflet that is used to pass information about
something.

A brochure is an informative paper document that can be folded into a template,
pamphlet, or leaflet.

CHARACT ERIST ICS

• Compelling Message
• Valuable Content
• Attractive Design
• Graphic Images
• Unique and Distinct

Function

• To advertise pieces mainly used to introduce a company or organization
and inform about products and/or services to a target audience



Brochure

Pamphlet Leaflet Flyer

PAMPHLET

DEFINIT ION

Pamphlet is an unbound booklet (that is, without a hard cover or binding)

Pamphlets may consist of a
single sheet of paper that is
printed on both sides and
folded in half, in thirds, or in
fourths, called a leaflet or it
may consist of a few pages
that are folded in half and
saddle stapled at the crease
to make a simple book.



CHARACT ERIST IC

• There are more detail about the information
• Usually, it made from a piece of paper
• It shows the message about something completely

FUNCT ION

• To give people information about something in a specific point

LEAFLET

DEFINIT ION

A printed sheet of paper, sometimes folded, containing information or
advertising and usually distributed free.

CHARACT ERIST ICS

• The standard size of a leaflet is that of an A6 sheet.
• They are mostly printed in colors.
• It’s got attractive illustrations.
• It contains long message.



FUNCT ION

• To inform people about something
• To persuade people to buy something
• To advertise products and services

CIRCULATE LEAFLET

• handing them over to the concerned audience
• inserting it in the local newspaper.

PLACE YOU CAN FIND LEAFLEATS

• Not only this, leaflets are often placed tactically at placed where people
are bound to take a look for example at tables in restaurants,
information center, etc.

FLYER

DEFINIT ION

A flyer is generally a single unfolded printed sheet containing a simple
message that's easy to understand.

HEADING ATTRACTIVE
CONTENT ILLUSTRATIONS

CHARACT ERIST ICS

• Flyers are usually single, unfolded pages, that may only be printed on
one side.

• A flyer will usually focus on one simple message, with an eye-catching
design and minimal detail.

FUNCT ION

• to draw attention to an event, service, product or idea.