Olam Brand Guidelines 2017

Olam A brand fit
Brand for our future
Guidelines
olamgroup.com
V.

Olam brand guidelines 2
Introduction
Endorsements Product brand in application
Contents
24 Quality stamp 55 Product brand templates
Introduction
Channels and programmes Signage and livery guidelines
3 The importance of our brand
4 Our brand rationale 26 Employee communications and emailer Because of the nature of the signage and livery
5 Downloadable templates 27 Employee development guidelines, they are stand alone documents
which are available on the Olam Brand Centre
Basic elements The Olam brand in application and Olam Connect.

7 Corporate brand 31 Letterhead
9 Colours 32 Continuation paper
10 Corporate font 33 Letterhead Microsoft Word template
11 System font 34 Compliment slip
12 Photography 35 Business card
36 Envelopes
Brand hierarchy 37 Email signature
38 Advertising
16 Brand hierarchy 41 Literature
17 Peer brand 46 Folders
18 Sub-brands 47 Posters
21 Joint venture 48 Pull-up banners
22 Non-Olam branded endorsement 49 Conference items
50 PowerPoint
51 Promotional items
52 Workwear
53 Packaging

Olam brand guidelines 3
Introduction

The Our brand is our public face, our reputation – it is the sum of everything we do, every day.
importance of It is also one of our most valuable assets.
our brand Brand reputation is based on a combination of factors which includes our visual
presentation and messaging; our everyday behaviour and the experience our customers
and suppliers have with us; always living up to our promises, our product quality and the
accuracy of our market insight.
Consistency across every level of Olam is critical to our sustained success and the
achievement of our long-term goals. Our brand strategy is a powerful enabler of
collaboration and a key facilitator of future growth.
We are all responsible for building and protecting our brand – by always adhering to these
guidelines, we can ensure our visual identity is represented consistently on a global scale.

Sunny Verghese
Co-Founder and Group CEO

Olam brand guidelines 4
Introduction
The Olam brand is modern and striking. It shows a single healthy plant growing out of
Our brand nutrient rich ground. The symbol is held within a circle, implicit of the global nature of
rationale our organisation. We have consciously used green as a reference to our growing activities,
core to Olam’s business.
On another level, the visual imagery shows rolling hills reaching away into the background,
referencing our large-scale operations of plantations, concessions and farms.

Olam brand guidelines 5
Introduction

Downloadable Adobe®InDesign and/or Microsoft®O ce templates are available to download from the
templates Olam Brand Centre or OlamConnect.
The Adobe®InDesign files contain layers with instructions on grids, type and printing
instructions. In addition to the Adobe®InDesign files there are also PDF files which contain
all the instruction layers. Each template includes a range of layouts for reference.

Basic
elements

Olam brand guidelines 7
Basic elements
The corporate brand is made up of 2 elements: the symbol and the logotype.
Corporate Use the digital artwork to reproduce the logo, to ensure it remains accurate. The artwork is
brand available in CMYK and Pantone versions for printed applications, and in RGB format for all
digital applications. The 2 elements should never appear separately i.e. the symbol shouldn’t
appear without the logotype and the logotype should never appear without the symbol.
The only exception is the symbol can be used for decals on glass inside an Olam company
facility. See the signage and livery guidelines for instructions regarding decals.

Standard Reversed out Black only Decals Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production A version of the logo and symbol The space around the logo which
logo is required for placement requires a single colour only on have been modified specifically should remain clear of content,
onto a coloured background. This is a light or white background. This for decals. See the signage and is one third of the height of
predominantly used on packaging may be because of the process or livery guidelines for further the symbol.
and on-screen. the financial implications. instructions.

Size
3.5 mm
25 pixels

Olam brand guidelines 8
Basic elements
Do’s and Don’ts
Corporate Please review the examples below to understand how to use the logo.
brand

Be bold with the use of the Use the reversed out visual identity Use the reversed out corporate
corporate brand. It works well with on Olam Green.* brand on a dark uncluttered part of a
space around it. photograph or on a secondary colour.

Don’t use the corporate brand on any Don’t use the corporate brand in Don’t change the colour of the Don’t use either the logotype or the Don’t stretch the logo.
background that makes it unclear. a box. symbol or the logotype. symbol separately. The only exception
is the symbol can be used for decals on
* For Olam assets, use the reversed out brand on Olam Green. It may appear on other solid colours where it is not an Olam asset glass inside an Olam company facility.
or is not a corporate asset, for example a sponsorship agreement or branded product packaging. See Signage and Livery guidelines for
further information.

Olam brand guidelines 9
Basic elements

Colours Colours are split into 2 categories: primary and secondary. Primary colours are used in the
corporate brand and sub-brand marks. The Olam Green can also be used along with the
Primary colour palette secondary colours in a layout.

Olam Green Dark Green Black Cool Grey
Pantone: Pantone: Pantone: Pantone:
390 7496 Process Black Cool Gray 9
CMYK: CMYK:
CMYK: CMYK: C0 M0 Y0 K100 C0 M0 Y0 K65
For Gloss and Satin paper stock use: For Gloss and Satin paper stock use: RGB: RGB:
C32 M0 Y100 K0 C34 M0 Y95 K35 R0 G0 B0 R125 G125 B125
For Uncoated paper stock use: For Uncoated paper stock use: Hex: Hex:
C28 M0 Y100 K0 C38 M0 Y100 K30 #000000 #7d7d7d

RGB: RGB:
R160 G200 B0 R105 G135 B20

Hex: Hex:
#a0c800 #698714

Secondary colour palette*

Pantone: 180C Pantone: 697C Pantone: 7579C Pantone: 5473C Pantone: Pantone: 452C Pantone: 7587C Pantone: 661C Pantone: 7546C
C3 M91 Y86 K12 C19 M85 Y48 K46 C0 M74 Y100 K0 C86 M20 Y32 K51 Warm Gray 10C C16 M11 Y45 K25 C0 M70 Y89 K48 C100 M75 Y0 K6 C73 M45 Y24 K66
R190 G58 B52 R137 G60 B71 R220 G88 B42 R17 G94 B103 C24 M34 Y35 K60 R176 G170 B126 R146 G76 B46 R0 G53 B148 R37 G55 B70
Hex: be3a34 Hex: 893c47 Hex: dc582a Hex: 115e67 R121 G110 B101 Hex: b0aa7e Hex: 924c2e Hex: 003594 Hex: 253746
Hex: 796e65

Due to di erences in paper stock and printing methods please ensure your printer matches to the Olam Green
and Olam Dark Green colour swatches available from the brand team ([email protected]).

* The colour breakdown for the secondary colours are from Pantone Color Bridge Coated, 2nd Edition, 3rd Printing

Olam brand guidelines 10
Basic elements
The Olam corporate font is from the Marianina Wide family. It should be used for all
Corporate externally produced communications with the exceptions of Russian, Mandarin and
font Arabic applications, where Arial system font should be used instead. For literature body
copy where large amounts of text are required use Helvetica Neue Roman or Light for
better legibility.
Use a tracking* of -20 when using Marianina. The exceptions are signage and website
headings where no tracking should be applied.

Marianina Wide FY Black Marianina Wide FY Bold Marianina Wide FY Medium Marianina Wide FY Regular Helvetica Neue Roman Helvetica Neue Light

Aa Aa Aa Aa Aa Aa
ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP
ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP QRSTUVWXYZ QRSTUVWXYZ QRSTUVWXYZ
QRSTUVWXYZ QRSTUVWXYZ QRSTUVWXYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz (.,:;?!£$&@*) 0123456789 (.,:;?!£$&@*) 0123456789 (.,:;?!£$&@*) 0123456789
(.,:;?!£$&@*) 0123456789 (.,:;?!£$&@*) 0123456789 (.,:;?!£$&@*) 0123456789

Only use Helvetica Neue for body copy in literature where large
amounts of text are required. It is not to be used for headings or
any other typography requirement.

* Tracking refers to a consistent decrease or increase of space between letters.

Olam brand guidelines 11
Basic elements
Use Arial for all in-house documents e.g. letters, presentations and emails.
System This font is available on all computers, ensuring documents are compatible and
font presented consistently.

Arial Bold Arial Regular

Aa(use for headings) Aa(use for body copy)

ABCDEFGHIJKLMNOP ABCDEFGHIJKLMNOP
QRSTUVWXYZ QRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
(.,:;?!£$&@*) 0123456789 (.,:;?!£$&@*) 0123456789

Olam brand guidelines 12
Basic elements

Photography

These notes capture the essence of our approach to photography and our style.

Do photograph Do not photograph
• employees wearing the appropriate personal protective equipment • people with bare feet - footwear should be worn in all instances
• people carrying heavy bags on their backs or heads
for the activity they are undertaking • inappropriate use of equipment and poor procedures
• people, product and processes, including movement where • machinery in poor condition i.e. rusty or dirty
• pedestrians in an environment with moving vehicles
appropriate but not at the detriment of the image quality • children in a working environment
• people looking relaxed and natural, not necessarily at the • individuals smoking
• guns
camera but eye contact is also fine
• ‘stories’ - try and capture emotion, activities and interactions
• details of products, textures and freshness
• real situations but be mindful of other logos and where possible,

please try to exclude these discreetly
• a variety of images in both portrait and landscape formats
• using a shallow depth of field

Olam brand guidelines 13
Basic elements
Upstream - Growing
Photography The location should be well lit, people and
products should be healthy. Images should
show the vibrancy of the raw product.
Incorporate people and technology
as appropriate.

Olam brand guidelines 14
Basic elements
Downstream - Processed product
Photography The product should be interesting, healthy,
and naturally displayed.
Midstream - Processing
Operating areas should be clean, safe, and compliant.
Consider the background as well as the foreground of
the photo to ensure there are no hazards, clutter or
inappropriate branding.

Brand
hierarchy

Olam brand guidelines 16
Brand hierarchy
Olam is a large and complex group of companies.
Brand For any alternative logos, please contact us directly
hierarchy at [email protected] for advice.

Olam corporate logo Peer brand (e.g. Outspan) Non-Olam branded wholly owned company Joint venture

Sub-brand (e.g. Olam Cocoa)

Product brand

Olam brand guidelines 17
Brand hierarchy
The peer brands are made up of 2 elements: the symbol and the logotype.
Peer Only use the digital master artwork to reproduce the logo. The artwork is
brand provided in CMYK and Pantone versions for printed applications, and in RGB
for all digital applications. The 2 elements should never appear separately
i.e. the symbol shouldn’t appear without the logotype and the logotype
shouldn’t appear without the symbol. The only exception is the symbol
which can appear as a decal on glass within an Olam company facility.
See the signage and livery guidelines for instructions regarding decals.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on packaging and on-screen. background. This may be because of the is one third of the height of 3.5 mm
process or the financial implications. the symbol. 25 pixels

Olam brand guidelines 18
Brand hierarchy
The sub-brands are made up of 2 elements: the symbol and the logotype. Only use the digital
Sub-brands master artwork to reproduce the logo. The artwork is provided in CMYK and Pantone versions
for printed applications, and in RGB for all digital applications. The 2 elements should never
appear separately i.e. the symbol shouldn’t appear without the logotype and the logotype
shouldn’t appear without the symbol. The only exception is the symbol which can appear as
a decal on glass within an Olam company facility. See the signage and livery guidelines for
instructions regarding decals.
The sub-brand should be used on all assets and materials which are specific to that individual
BU, e.g. a warehouse, packaging, stationery or a letterhead. Where there is more than one BU
using the same specific asset, or there is potential to diversify, the branding defaults to the
corporate brand.

Sub-brand

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on packaging and on-screen. background. This may be because of the is one third of the height of 5 mm
process or the financial implications. the symbol. 30 pixels

Olam brand guidelines 19
Brand hierarchy

Sub-brands

Olam brand guidelines 20
Brand hierarchy
Do’s and Don’ts
Sub-brands Please review the examples below to understand how to use the sub-brand logos.

Be bold with the use of the Use the reversed out sub-brand on Use the reversed out sub-brand
sub-brand. It works well with Olam Green.* on a dark uncluttered part of a
space around it. photograph or on a secondary colour.

Don’t use the sub-brand on any Don’t use the sub-brand in a box. Don’t change the colour of the Don’t use either the logotype or the Don’t stretch the logo.
background that makes it unclear. symbol or the logotype. symbol separately. The only exception
is the symbol can be used for decals on
* For Olam assets, use the reversed out brand on Olam Green. It may appear on other solid colours where it is not an Olam asset glass inside an Olam company facility.
or is not a corporate asset, for example a sponsorship agreement or branded product packaging. See signage and livery guidelines for
further information.

Olam brand guidelines Joint venture without symbol 21
Brand hierarchy Joint venture with symbol
The separating vertical rule appears 2Y from Olam logotype and
Joint 2Y from the joint venture logotype and/or symbol; and the same vertical height
venture as the Olam logotype capital letter height.

Use the digital master template The joint venture logotype should appear the same vertical height
(in Adobe Illustrator) to create of the Olam logotype capital letter height.
joint venture logo. Follow the
instructions on the artwork. If the joint venture logo has a symbol it must be the same vertical height
Send to the brand team as the Olam symbol, never larger.
for approval.
Symbol

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on packaging and on-screen. background. This may be because of the is one third of the height of 5 mm
process or the financial implications or the symbol. 30 pixels
to match the other joint venture logo.

Olam brand guidelines 22
Brand hierarchy

Non-Olam The endorsement is for companies that are not Olam branded but are wholly owned by Olam.
branded The endorsement is made up of 2 elements: the symbol and the logotype. Only use the digital
endorsement master artwork to reproduce the logo. The artwork is provided in CMYK and Pantone versions
for printed applications, and in RGB for all digital applications.
(wholly owned companies) The ‘Olam Group Company’ strapline should always appear below the logo it is supporting,
and should be centred. It should not be more dominant. For a landscape logo, it should be
the same width (but never less than 5mm tall). For portrait logos, it should not be wider than
the height of the logo. There should be approximately half of the height of the Olam roundel
between the leading company logo and the ‘Olam Group Company’ strapline.
The distance between the ‘Olam Group Company’ endorsement and the leading logo should
be a third of the height of the endorsement logo as a standard, however this may vary based
on the lead logo guidelines. It should be no more than the height of the endorsement.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on packaging and on-screen. background. This may be because of the is one third of the height of 3.5 mm
process or the financial implications. the symbol. 25 pixels

Endorsements

Olam brand guidelines 24
Endorsements

Quality
stamp

Only use the digital master artwork
to reproduce the quality stamp.
The artwork is provided in CMYK
and Pantone versions for printed
applications, and in RGB for all
digital applications.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on packaging. background. This may be because of the is one fourth of the height of 12.5 mm
process, financial implications or the the logo. 75 pixels
background image on packaging.

Channels and
programmes

Olam brand guidelines 26
Channels and programmes

Employee Intranet brand

communications
and emailer

Olam Connect and Olam Connection Weekly emailer linking to the intranet
logos are made up of 2 elements:
the symbol and the logotype. Only
use the digital master artwork to
reproduce the logo. The artwork
is provided in CMYK and Pantone
versions for printed applications,
and in RGB for all digital applications.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or should remain clear of content, Size
on a solid, coloured background. white background. is one third of the height of 5 mm
the symbol. 30 pixels
Size
5 mm
30 pixels

Olam brand guidelines 27
Channels and programmes

Employee Induction programme for new employees
development

Olam Cultivate logo is made up of
2 elements: the symbol and the
logotype. Only use the digital master
artwork to reproduce the logo.
The artwork is provided in CMYK
and Pantone versions for printed
applications, and in RGB for all digital
applications. Colour information is
consistent with the corporate logo.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on a solid, coloured background. background. This may be because of the is one third of the height of 5 mm
process or the financial implications. the symbol. 30 pixels

Olam brand guidelines 28
Channels and programmes

Employee Employee development programme
development

Olam Aspire logo is made up of
2 elements: the symbol and the
logotype. Only use the digital master
artwork to reproduce the logo.
The artwork is provided in CMYK
and Pantone versions for printed
applications, and in RGB for all digital
applications. Colour information is
consistent with the corporate logo.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on a solid, coloured background. background. This may be because of the is one third of the height of 5 mm
process or the financial implications. the symbol. 30 pixels

Olam brand guidelines 29
Channels and programmes

Employee Employee development programme
development

Olam Momentum logo is made up
of 2 elements: the symbol and the
logotype. Only use the digital master
artwork to reproduce the logo.
The artwork is provided in CMYK
and Pantone versions for printed
applications, and in RGB for all digital
applications. Colour information is
consistent with the corporate logo.

Standard Reversed out Black only Exclusion zone Minimum size
This is the preferred option. To be used when a monochrome To be used when production requires The space around the logo which
logo is required, predominantly a single colour only on a light or white should remain clear of content, Size
on a solid, coloured background. background. This may be because of the is one third of the height of 5 mm
process or the financial implications. the symbol. 30 pixels

The Olam
brand in
application

Olam brand guidelines 31
The Olam brand in application
Date Month Year
Letterhead Address Line 1
Address Line 2
Stationery should be purchased through an Address Line 3
approved supplier and artwork created directly Address Line 4
from the templates or via the Olam Brand Centre. Address Line 5
We recommend Olam letterheads are printed Address Line 6
in Pantone colours, however artwork is also
available in CMYK. Olam International UK Ltd
Size: New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom T
A4 and US letter +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com
Pantone colours: Reg. No. 199504676-H
Pantone 390, Pantone 7496 and Process black
Recommended paper stock:
120gsm Arco Print 1 E.W. Extra White.
If this is unavailable then a similar bright white
FSC© certified uncoated paper can be used.
All specifications are on the artwork templates.

Olam brand guidelines 32
The Olam brand in application

Continuation
paper

We recommend Olam continuation paper is
printed in Pantone colours, however artwork is
also available in CMYK. The same colour printing
process and supplier should be used for all
of the stationery at any 1 location to ensure
continuity.
Pantone colours:
Pantone 390, Pantone 7496 and Process black
Size:
A4 and US letter
Recommended paper stock:
120gsm Arco Print 1 E.W. Extra White.
If this is unavailable then a similar bright white
FSC© certified uncoated paper can be used.
All specifications are on the artwork.

Olam brand guidelines 33
The Olam brand in application
Arial 9pts
Letterhead There are 2 Microsoft® Word templates for the letterhead: Arial 11pts

Microsoft Word® Letterhead with text only
Letterhead with all elements
template

Size: Date Month Year Date Month Year
A4 and US letter Address Line 1
The electronic letterhead template with all Address Line 2 Address Line 1
elements is intended to enable individuals to Address Line 3 Address Line 2
print to PDF where an electronic document Address Line 4 Address Line 3
is required. This is not suitable for printing Address Line 5 Address Line 4
the full letter as print margins will not allow Address Line 6 Address Line 5
colour to the edges of the page. Preprinted Address Line 6
letterheads should be used in this instance. Olam International UK Ltd
The letterhead template with text only New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom T
is intended for printing directly onto a +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com
pre-printed letterhead. Reg. No. 199504676-H
For the date and address use 9 point Arial
font. For the body of the letter use 11 point
Arial font.
All specifications are on the artwork.

Olam brand guidelines 34
The Olam brand in application

Compliment
slip

We recommend Olam compliment slips are With Compliments
printed in Pantone colours, however artwork
is also available in CMYK. The same colour Olam International UK Ltd
printing process and supplier should be used New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom T
for all of the stationery at any 1 location to +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com
ensure continuity.

Pantone colours:
Pantone 390, Pantone 7496 and Process black

Size:
210mm x 99mm

Recommended paper stock:
120gsm Arco Print 1 E.W. Extra White.
If this is unavailable then a similar bright
white FSC© certified uncoated paper can
be used.

All specifications are on the artwork.

Due to di erences in paper stock and printing methods please ensure your
printer matches to the Olam Green and Olam Dark Green colour swatches
available from the brand team ([email protected]).

Olam brand guidelines 35
The Olam brand in application

Front Sub-brand

Business card Ann Other Ann Other

Stationery should be purchased through an Position Position
approved supplier and artwork created directly Olam Sub-brand
from the templates or via the Olam Brand Centre. Olam International UK Ltd New Zealand House, 80 Haymarket, London SW1Y 4TQ
We recommend Olam business cards are printed in New Zealand House, 80 Haymarket, London SW1Y 4TQ United Kingdom
Pantone colours, however artwork is also available United Kingdom T +44 (0)20 7389 6464 I D +44 (0)20 7389 6450 I F +44 (0)20 7389
in CMYK. T +44 (0)20 7389 6464 I M +44 (0)XXXX XXX XXX I F +44 (0)20 7389 6465 6465 [email protected] I www.olamgroup.com
Dual language cards can repeat the layout of [email protected] I www.olamgroup.com
the front. Please note some characters are not Product brand
compatible with Marianina WD e.g. Russian, Arabic, Back
and Mandarin. In these cases, use Arial. Ann Other
Size:
85mm x 55mm Position
Pantone colours: Olam Product Brand
Pantone 390, Pantone 7496 and Process black New Zealand House, 80 Haymarket ,
Recommended paper stock: London SW1Y 4TQ , United Kingdom
400gsm Arco Print 1 E.W. Extra White. T +44 (0)20 7389 6464 I D +44 (0)20 7389 6450 I F +44 (0)20 7389 6465
If this is unavailable then a similar bright white [email protected] I www.olamgroup.com
FSC© certified uncoated paper can be used.
All specifications are on the artwork templates. Peer brand (e.g. Outspan)

Due to di erences in paper stock and printing methods please ensure your Ann Other
printer matches to the Olam Green and Olam Dark Green colour swatches
available from the brand team ([email protected]). Position

Olam International UK Ltd
New Zealand House, 80 Haymarket, London SW1Y 4TQ
United Kingdom
T +44 (0)20 7389 6464 I D +44 (0)20 7389 6450 I F +44 (0)20 7389
6465 [email protected] I www.olamgroup.com

www.olamgroup.com Non-Olam branded wholly owned company

Dual Comp.
language
card back Ann Other
Position
Ann Other
Comp Limited
Position 145 Brazzaville, République du Congo
D +61 (0)20 3456 5677 I T +61 (0)20 3456 5677
Olam International UK Ltd M +61 (0)20 3456 5677 I F +61 (0)20 3456 5677
New Zealand House, 80 Haymarket, London SW1Y 4TQ [email protected]
United Kingdom www.comp.com
T +44 (0)20 7389 6464 I M +44 (0)XXXX XXX XXX I F +44 (0)20 7389 6465
[email protected] I www.olamgroup.com Joint venture

Joint Venture

Ann Other

Position

Olam Company
New Zealand House, 80 Haymarket, London SW1Y 4TQ
United Kingdom
T +44 (0)20 7389 6464 I D +44 (0)20 7389 6450 I F +44 (0)20 7389
6465 [email protected] I www.olamgroup.com

Olam brand guidelines 36
The Olam brand in application
DL front
Envelopes
DL back
Envelopes can be either window or
non-window. They should include the Olam Olam International UK Ltd, New Zealand House, 80 Haymarket, London SW1Y 4TQ, United Kingdom
corporate or business unit logo as appropriate
on the front and return address on the flap.
Recommended paper stock is minimum
100gsm bright white woodfree paper.
Artwork is available in DL, C4 portrait,
C4 landscape, and C5 sizes.
Please ensure you adhere to the postal
specifications of your country.

C5 front C5 back C4 front portrait C4 back portrait C4 front landscape

Olam International UK Ltd, New Zealand House, 80 Haymarket, London SW1Y 4TQ, United Kingdom Olam International UK Ltd, New Zealand House, 80 Haymarket, London SW1Y 4TQ, United Kingdom

Olam brand guidelines 37
The Olam brand in application
Example
Email Example
signature

The email signature appears as a sign-o on
emails and contains the sender’s name and
contact details, together with the Olam corporate
or business unit logo. It is mandatory to use this
on all emails, regardless of whether they are sent
internally or externally. It is essential that it is
applied consistently.
The corporate font for the signature is Arial. The
template is available on the Olam Brand Centre and
OlamConnect. Support on implementation can be
sought from your local IT contact.
By exception, the central or local marketing team
may add an additional element/banner to the
signature for an agreed time period to promote
an event or initiative, these must be approved
and retained for the relevant time period only.
Recommended minimum email banner size:
Width: 700 pixels, Height: 90 pixels
Resolution 72 dpi

Olam brand guidelines 38
The Olam brand in application

Advertising

There are 2 advertising options to choose from.

The downloadable templates contain a Advertising grid Option 1 - block and image grid Option 2 - banner and image
number of layouts for reference as well Each template has the grid
as detailed instructions. overlaid. Use it to arrange the White heading in Olam Green block White heading in Olam Green
heading blocks and images. with multiple images following banner with a single image.
All adverts need to be approved the grid. Flexible arrangement.
by the corporate communications Option 2 - banner & image
team or your country head before White heading in Olam green Option 2 - banner & image Lorem ipsum
publication, specifically the messaging. banner with a single image. min ta musaes ut erm
White heading in Olam green ata vendenis
It is preferable for adverts to be originated banner with a single image.
by the corporate communications team,
please give 1 week advanced notice Lorem ipsum
where possibe. min ta musaes ut
erm ata vendenis
Always purchase a right hand page min ta musaes
where possible.

Visit olamgroup.com Visit olamgroup.com Visit olamgroup.com
Follow us @olam Follow us @olam Follow us @olam

Olam logo always appears bottom right. Note all options have the white border of the grid. White text minimum size is 11pt.
Olam Green text minimum size is 13pt.

Olam brand guidelines 39
The Olam brand in application

Advertising/option 1

Double page, full page, half page, and quarter page templates are available.

Option 2 - banner & image
White heading in Olam green
banner with a single image.

Visit olamgroup.com Visit olamgroup.com Visit olamgroup.com Visit olamgroup.com
Follow us @olam Follow us @olam Follow us @olam Follow us @olam

Double page Full page Half page Quarter page

Olam brand guidelines 40
The Olam brand in application

Advertising/option 2

Double page, full page, half page, and quarter page templates are available.

Visit olamgroup.com Visit olamgroup.com Visit olamgroup.com Visit olamgroup.com
Follow us @olam Follow us @olam Follow us @olam Follow us @olam

Double page Full page Half page Quarter page

Olam brand guidelines 41
The Olam brand in application

Literature/cover The following brochure format
templates are available to download.
General rules: Each contains full specifications and
The Olam logo is positioned top right and fixed in size. If a heading is required, it should be in an Olam Green block. layout examples.
The block always appears top left, within the grid, regardless of format. Heading text size is flexible (but always bigger
than 11pt) and appears white with the sub-heading in black. The size of the Olam Green block and arrangement of the A4 portrait
images is flexible within the grid. Any exceptions should seek approval from the brand team before proceeding. A4 landscape
DL brochure
8.5/11” US brochure portrait
8.5/11” US brochure landscape
4x9” US brochure

Only the Olam logo appears outside of the grid. See next page for details on heading text The Olam Green block must always appear top left in the Use the grid in a flexible way to organise multiple images
positioning and minimum sizes. grid, but is flexible in size as illustrated below. and to di erentiate between publications.

Olam brand guidelines 42
The Olam brand in application
Ed molorep Ed molorep
Literature/cover rovidic tibus,
Rovidic tibus, quo dolupist quodi quo dolupist
Further cover template examples A4 landscape, DL and 4x9”. eum quodi
Um rest, as volorib earibus,
Ed molorep rovidic tibus, temossitas sitam qui
quo dolupist eum quodi
DL cover
Um rest, as volorib earibus,
temossitas sitam qui

A4 landscape cover

4x9” cover

Olam brand guidelines 43
The Olam brand in application
XX
Literature/cover/heading text position Logo position is fixed and
always appears top right
XX as illustrated here.

Measurements X
‘X’ is 5mm for all literature grids X
except DL and 4x9” formats
where X is 3mm. X

Text position X
All text is inset by ‘X’, range left X
within the Olam green block.
Headings in white top left.
Sub-headings, appear in black
at the bottom of the Olam
Green block.

Text size
Headings and sub-headings can
vary in size. However, to ensure
white text is always legible we
recommend a minimum font
size of 11pts.

Olam brand guidelines 44
The Olam brand in application

Literature/back cover

Colour Option 1 Option 2
The back cover can be on a white
or Olam Green background. Print Date:
The font colour changes Print Date:
accordingly for legibility.

Sign-o
Back cover has a consistent sign
o which must include contact
information, the website and
Twitter handle.

Logo position
The Olam logo appears bottom
left and is fixed in size.

Olam International Limited Olam International Limited
9 Temasek Boulevard, #11-02 Suntec Tower Two 9 Temasek Boulevard, #11-02 Suntec Tower Two
Singapore 038989 Singapore 038989

T +65 6339 4100 I F +65 6339 9755 T +65 6339 4100 I F +65 6339 9755

olamgroup.com @olam olamgroup.com @olam

Olam brand guidelines 45
The Olam brand in application
13
Literature/interior

The downloadable templates contain a 12
number of layouts for reference as well as
detailed instructions. 13 12 13 12

Please note the inside grids are di erent Always include white grid borders around images.
to the cover, although the inset and gutter
measurements are the same.

General rules

All headings, sub-headings and pull-outs
use Marianina Wide FY typeface in Olam
Green or white.

For body copy use Helvetica Neue Light
or Roman typeface in black.

Use the Olam Green for graphics and/or
text blocks.

Secondary colours can be used for
graphics, but must be used sparingly,
and multi-colours should be avoided.

12

White text minimum size is 11pt.
Olam green text minimum size is 13pt.

Olam brand guidelines 46
The Olam brand in application
Interior - plain Interior - with image
Folders
Date Month Year Date Month Year
Artwork is available in oversize A4 and US sizes.
Folder templates have been set as oversize i.e. Address Line 1 Address Line 1
they are larger in width and height than the Address Line 2 Address Line 2
content they need to hold. Please use oversize Address Line 3 Address Line 3
A4 or oversize US letter depending on Address Line 4 Address Line 4
your country. Address Line 5 Address Line 5
The spine and pocket capacity is 8mm but Address Line 6 Address Line 6
may need to be adjusted to acommodate the
required content of the folder. Ann Other Ann Other
Position Position
Exterior - plain
Olam International UK Ltd Olam International UK Ltd
New Zealand House, 80 Haymarket, London SW1Y 4TQ New Zealand House, 80 Haymarket, London SW1Y 4TQ
United Kingdom United Kingdom
T +44 (0)20 7389 6464 I M +44 (0)XXXX XXX XXX I F +44 (0)20 7389 6465 T +44 (0)20 7389 6464 I M +44 (0)XXXX XXX XXX I F +44 (0)20 7389 6465
[email protected] I www.olamgroup.com [email protected] I www.olamgroup.com

Olam International UK Ltd Olam International UK Ltd
New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom
T +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com T +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com

Reg. No. 199504676-H Reg. No. 199504676-H

Exterior - with image Exterior - with heading and image grid

Olam International Limited Olam International Limited Olam International Limited
9 Temasek Boulevard, #11-02 Suntec Tower Two 9 Temasek Boulevard, #11-02 Suntec Tower Two 9 Temasek Boulevard, #11-02 Suntec Tower Two
Singapore 038989 Singapore 038989 Singapore 038989

T +65 6339 4100 I F +65 6339 9755 T +65 6339 4100 I F +65 6339 9755 T +65 6339 4100 I F +65 6339 9755

olamgroup.com @olam olamgroup.com @olam olamgroup.com @olam

Olam logo appears top right on front Olam logo appears top right on front
cover and bottom left on back cover. cover and bottom left on back cover.
Heading in Olam Green box appears
top left.

Olam brand guidelines 47
The Olam brand in application
Option 3 - banner and image
Posters There are 4 options to choose from. White heading in Olam Green banner with a single
image. Banner position and size is flexible. It should
The downloadable template Options 1 and 2 - block and image grid bleed o the page to the left or right. Text should
contains a number of layouts Black heading white sub-heading in Olam always be left aligned.
for reference as well as detailed Green block with multiple images following
instructions. the grid. Flexible arrangement. Nequam aut posanti
moluptat labo ribus ert
Our Vision sum lorem
To be the world’s most
A2 grid valuable cocoa bean and
X = 10mm cocoa products business

olamgroup.com olamgroup.com

Option 2 - block and image grid Option 4 - image only
White heading with a single image. Vertical heading
olamgroup.com Nequam aut position is flexible. Text should always be left aligned.
posanti bus
Olam logo always appears bottom right. Only the Moluptat labo ri Nequam aut posanti
logo and website URL or call to action appears bus ert sum lorem moluptat labo ribus ert
outside of the grid. ipsum sum lorem

White text minimum size is 11pt. olamgroup.com olamgroup.com
Olam Green text minimum size is 13pt.

Note all options have the white border of the grid.

Olam brand guidelines 48
The Olam brand in application
There are 2 options to choose from. Option 2 - banner and image
Pull-up banners
Option 1 - block and image grid White heading in Olam Green block
The downloadable template White heading in Olam Green block with a single image. Olam Green
contains a number of layouts with multiple images following the block can appear left or right.
for reference as well as detailed grid. Flexible arrangement.
instructions.

Olam logo always appears top right. Only the logo Note both options have the white border of the grid.
appears outside of the grid.

Olam brand guidelines 49
The Olam brand in application
Name badges Lanyard
Conference
items Ann Other

General rule: Business Title
Logo should always appear top right.
Information should always be left aligned. Table place cards

Ann Other The logo should not be stretched or squashed
into the area, it should remain in proportion no
Business Title smaller than the minimum size.

Ann Other

Business Title

Olam brand guidelines 50
The Olam brand in application
The PowerPoint is 4x3 format.
PowerPoint Templates and a corporate deck are available
on the Olam Brand Centre and OlamConnect.
Introduction to Olam
Our financials Our value chain
A leading global agri-business,
operating from seed to shelf Sales revenue by region Sourcing volume by region 1. Selective 2. Supply chain 3. & 4. Selective mid/
Total = S$19,053m Total = 12.41 MMT upstream downstream
Olam International Ltd •  Global origination
Strong focus on emerging markets Balanced portfolio across countries and •  Perennial tree crops and sourcing •  Value-added/
both hemispheres •  Broadacre row crops manufacturing
•  Forest concessions •  Primary processing
13% •  Dairy farming •  Inland and marine •  Branding and
distribution (Africa)
1339%% Africa 33% Africa logistics
Asia and •  Merchandising
Asia and 13% •  Trading
•  Value-added
Middle 39% Middle 33%
East East solutions and
Sales Sourcing services
revenue 13% volume •  Risk Management

2b1y%region by2r4e%gion

21% 27% Europe 30% Europe

Americas 24%
Americas

3 8

Important instruction: Olam’s purpose
Place an image in exactly
the same position as this Our Purpose of ‘Growing Olam is actively
grey box. Responsibly’ describes how supporting these
we do business.
Select the image. 5 UN
[Mac] in the menu, select We ensure profitable growth Sustainable
‘Arrange’ and then ‘Send is achieved in an ethical, Development
to Back’. [PC] right click socially responsible and
and then ‘send to Back’. environmentally sustainable Goals
This will then render the manner.
green box on top of the
image. This is integral to our
business model and is quite
simply the right thing to do.

9