Olam Brand Guidelines 2017

Olam brand guidelines 51
The Olam brand in application
Mug Pen
Promotional The logo can be repeated on the reverse, or additional The logo should be visible in full on 1 face of the pen, it should not
items information if required. It should not appear in the spaces appear stretched around the item. The logo should not appear less
opposite or around the handle. A maximum of 2 logos can than 3.5mm or 5mm tall depending on logo used, see below.
be shown.

Note that information can be Minimum size Minimum size
centred to the logo for promotional 5 mm 3.5 mm
items only, everywhere else it must
be left aligned to the roundel. Bag

Cocoa mug example 230mm Bag size
340mm x 230mm 54mm
Logo height 54 mm

90mm

340mm

Please ensure the logo and copy
are centred on each side

Olam brand guidelines Cap 52
The Olam brand in application The logo should be embroidered in 1
position, and brand colours matched as T-shirt
Workwear closely as possible. The logo should appear in 1 position,
and brand colours matched as closely
The Olam logo should appear in full colour on a white as possible.
or light background where possible to allow for it to be
prominent and striking. Where alternative colours are Helmet
required i.e. black, blue or green, the logo should appear The logo should be applied in 1 position, and
as a reverse out in white. The logo should not appear as a brand colours matched as closely as possible.
mono black.
Workwear Shirt
The logo should be embroidered in 1 position, and The Olam logo can be embroidered on
brand colours matched as closely as possible. or above the pocket, and brand colours
matched as closely as possible.

Olam brand guidelines 53
The Olam brand in application
Sesame Seed Sesame Seed
Packaging
Farm fresh Purity: 99.95% Minimum
Our packaging varies from business-to-business Product of Olam Nigeria Net Weight: 25kg
and from country-to-country depending on
customer needs and legislation. Packaging Use no hooks Product of Olam Nigeria Ltd
must always adhere to legal requirements, Store in a cool dry and At: 122/132, OSHODI
and must be appropriate for the content hygienic place Apapa Expressway Isolo
and transportation. Month of packaging: Lagos, Nigeria
The relevant business unit logo should be August 2009
replicated in full colour where possible and Best before: 12 months
where the background is clear of clutter
or colour.
Where the logo appears on a dark background,
it should be reproduced in white, on a light
background where a coloured logo is not
feasible for production or cost reasons,
it should appear in black.
All logos should be sourced from the original
files on the Olam Brand Centre. They should be
resized in proportion and not altered in any way.

Cashew Kernels Cashew Kernels

Product of Olam Vietnam Ltd Product of Olam Vietnam Ltd

Product brand
in application

Olam brand guidelines 55
The Olam brand in application

Product brand Letterhead, business card, and compliment slip templates are available. Do not change the size of the
templates sub-brand logo. Refer to the product brand size ratio page in these guidelines to determine the size of
the product brand logo.
For stationary we recommend the product brand logo is 154% larger than the sub-brand logo. Please
note that this is a guideline only and the size relationship might need to be adjusted depending on the
product brand logo shape. Contact the brand team for approval.
For other applications (e.g. trucks, packaging) the product brand logo can be between 154% and 500%
larger than the sub-brand logo. Contact the brand team for approval.

The template contains The template contains
a maximum area for the a maximum area for the
product brand product brand

Date Month Year Ann Other

Address Line 1 Position
Address Line 2
Address Line 3 Olam Product Brand
Address Line 4 New Zealand House, 80 Haymarket,
Address Line 5 London SW1Y 4TQ, United Kingdom
Address Line 6 T +44 (0)20 7389 6464 I D +44 (0)20 7389 6450 I F +44 (0)20 7389 6465
[email protected] I www.olamgroup.com

Olam Product Brand With Compliments
New Zealand House, 80 Haymarket, London SW1Y 4TQ , United Kingdom
T +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com Olam Product Brand
New Zealand House, 80 Haymarket, London SW1Y 4TQ, United Kingdom
Registered O ce: Bridge House, 4 Borough High Street, London SE1 9QR. Registered in England and Wales No. 2970354. VAT No. 849075103 T +44 (0)20 7389 6464 I F +44 (0)20 7389 6465 I www.olamgroup.com

For further information please contact [email protected]

Olam International UK Ltd
New Zealand House, 80 Haymarket, London SW1Y 4TE
United Kingdom
T +44 (0)20 7389 6464 I F +44 (0)20 7389 6465
olamgroup.com