Inside Archery April 2022

www.insidearchery.com

®

APRIL 2022





INSIDE ARCHERY APRIL 2022 | VOLUME 25 | NUMBER 3

People

28 Power of Participation
■ Andy Raber | Omega Sights
■ April Novak |
Shooter Shop Rentals
■ Dan Forster |
Archery Trade Association
■ Gabe Seibt | White Gold Deer Feed
■ Tom Alderman | DirtNap Gear
■ Rob Schneider | Rattler Grips

30 30 Rhino Blinds &

Rhino Treestands

A Recipe for Success

By Daniel Allred

Market Trends

18 New & Notable
Archery products with

38 strong sales potential
38 Gear Report

HHA Sports Tetra

Tournament Edition

40 2022 Broadhead
40 18 Best Sellers

Stock up on these

popular recent releases

By Patrick Meitin

60 Cutting-Edge

2022 Crossbows

Exciting new options
from a banner year

64 56 By Josh Honeycutt

INSIDE ARCHERY (Volume 25, #3) ISSN #1940-3879, USPS #024-412 is published 10 times per year (Jan / Feb, Mar, Apr, May, Jun, Jul, Aug, Sep / Oct, Nov, Dec) by Apollo Creative Inc. PO Box 15827, Colorado Springs,
CO 80935. Periodical postage paid at Colorado Springs, CO 80935 and at additional offices. Postmaster please send address changes to INSIDE ARCHERY, P.O. Box 986, Levittown, PA 19055-9998.

4 INSIDE ARCHERY APRIL 2022



INSIDE ARCHERY APRIL 2022 | VOLUME 25 | NUMBER 3

IInndsiudsetrtyhe

12 Inside Track
Finally, Springtime!

16 Kinsey’s Business

Blueprint

How to Drive Foot Traffic
During the Off-Season

28

52 20 Your ATA Insights
Time to Build Your Tribe
60 By Kurt Smith / ATA

26 22 Industry News
6 40 The latest on news, events and

people in the archery industry

26 ATA Action
Why & How to Host a
Bowfishing Tournament
By Cassie Gasaway / ATA

52 Leading Archery

Manufacturer

Buck Rub Gear
From a hugely successful pro-shop
to a bow accessory powerhouse.

56 2022 Kinsey’s 50

Dealer Show Review

A visual recap of
the Hershey, PA event.

66 Industry 5Q
Five Questions with Alan
Small from Quick Sight Elite
producer, Archer Sight.

INSIDE ARCHERY APRIL 2022



INSIDE ARCHERY APRIL 2022 | VOLUME 25 | NUMBER 3

insidearchery.com Online Exclusives

3D Archery

Tuning 3D Tournament Focus Factors

Inside Archery’s Executive Editor discusses ap-
proaches to help turn the concentration switch on
and off as needed to provide more enjoyable and
productive 3D tournament shooting. Shoot higher
scores this summer by honing your focus factors.

Shooting Practice

How To Practice With Purpose

To shoot a bow well, practice is a given. But there’s
practice and there is smart practice. Patrick Meitin
offers advice on establishing a practice regimen that
will help rid you of unwanted habits to improve your
3D scores this summer.

3D Archery

3D Target Archery Reality Check

Organized 3D tournaments can help hone shooting
skills and your ability to manage pressure. But 3D
shouldn’t be confused with bowhunting. Make sure
you are learning the right lessons from 3D and not
instilling a harmful mindset.

Shooting Skills

Improving Archery-Shooting
Skills By Self Filming

Every archer has an ego, which can prevent you from
accepting constructive criticism. Seeing is believing,
so maybe what you need to break bad habits or elevate
your archery game is to see for yourself what is
currently holding you back.

WebXtras: “Gear Report” tries out the HHA Sports

Tetra Tournament Edition and “5Q” chats with Alan Small
with Archer Sight about producing the Quick Sight Elite

Inside Archery Digital Edition

Now Inside Archery can be delivered to your door, viewed on your computer,
AND on your smartphone or tablet. VISIT INSIDEARCHERY.COM/DIGITAL

Fresh content daily
on social media!

INSIDE ARCHERY APRIL 2022







INSIDE THE INDUSTRY INSIDE TRACK

Finally, Springtime!

W hether a product of getting older or moving away from the temperate
Southwest, I don’t relish winter as I once did. The time between my an-
nual late-December Texas foray and spring turkey seasons seems to
move at a glacial crawl these days. I’d wager that most of your customers—espe-
cially those living in northern climates—feel much the same. They’re chomping
at the bit for outside activities.

As a retailer, gearing up for spring turkeys is an obvious way to serve these
cabin-fever sufferers. There’s so much sales opportunity here, and bowhunting
turkeys has become ever more popular. Pop-up blinds, in
particular, changed everything. More archers than ever
are chasing spring turkeys with bows because of them,
making them big spring sellers, as are obligatory turkey
calls and decoys. But don’t forget the aggressive me-
chanical broadheads that turn marginal hits into killing
shots and all the camouflage attire associated with pur-
suing the sharp-eyed birds.

Competitive 3D shooting is another huge spring activity you can feed. The
most dedicated target archers certainly purchase specialized bows, arrows and
releases for serious competition, but even Joe Average who’s just looking to have
fun with friends will choose a handful of specialized gear. Target hip quivers
with pockets and clips to keep everything tidy, arrow pullers, folding stools, logo
wear and even range umbrellas come to mind.

One often overlooked sales opportunity is bowfishing. During my 40-plus
year archery journey, the popularity of bowfishing has experienced conspicuous
peaks and troughs. Today I observe more steady interest from archers, along
with a proliferation of fine fish-skewering gear from the likes of FeraDyne/
Muzzy Bowfishing, Escalade Sports/Cajun Bowfishing, Kinsey’s/Fin-Finder and
others. No matter where your shop is located, there is likely bowfishing avail-
able. Heck, I grew up in the deserts of New Mexico and West Texas and enjoyed
a steady diet of invasive carp from age 9 onward. If you operate in well-watered
territory, bowfishing is likely big business during spring and summer months!

These are activities you can not only leverage for additional store profits
during traditionally slow months, but get more heavily involved in to elevate
your community presence and recruit new customers. You might host a trophy
turkey contest that’s akin to a big buck contest, giving prizes for longest beard,
heaviest bird, longest spurs, or a combination of all of these factors. Lengths in
1/8-inches plus weight in ounces creates a viable scoring system to better sepa-
rate places. If you’re not already, getting more involved in your local 3D program
is worthwhile. You might donate time or door prizes, but also consider setting up
a vending trailer to tow to shoots and fill the need of broken arrows, lost points,
broken strings or serving, or to tempt locals into looking at new bows. Organiz-
ing a bowfishing tournament is another option, something Cassie Gasaway cov-
ers thoroughly in this month’s ATA Action column.

The archery spirit reawakens with warmer weather and a desire to get out-
side. Are you prepared to serve the passion?

Patrick Meitin, Executive Editor

INSIDE ARCHERY APRIL 2022



Publisher

Apollo Creative Inc

Executive Editor

Patrick Meitin • [email protected]

Associate Editor

Daniel Allred • [email protected]

Contributors

Kurt Smith | Cassie Gasaway | Josh Honeycutt

Sales & Marketing Director

Stephen Mack • [email protected]
(814) 341-9313

Design & Production

ER Graphics / Ed Rother • [email protected]

Graphic Designer

Tara Bondar

Social Media Manager

Jason Ashe

Video Editor

Marc Balisteri

Account Manager

Pam Ludlam • [email protected]

Subscription Services & Change of Address:

Inside Archery® Circulation Department
Inside Archery, PO Box 986, Levittown, PA 19055-9998
Phone: (844) 862-9286 • Fax: (888) 965-9961
[email protected]

Publication Office

Inside Archery® / Apollo Creative Inc
P.O. Box 15827, Colorado Springs, CO 80935
Phone: (719) 495-9999 • www.InsideArchery.com

Inside Archery founded in 1998 by Bill and Sherry Krenz

Inside Archery® Copyright © 2022 Apollo Crreative Inc. All rights re-
served. Reproduction in whole or in part without written permis-
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Archery, hunting and bowhunting are inherently dangerous activi-
ties. Improper use of hunting or archery equipment may cause se-
rious injury or death. Always follow state and local hunting safety
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Creative Inc uses reasonable efforts to include accurate and up-to-
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Inside Archery®
is a publication of
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Printed in the USA.

INSIDE ARCHERY APRIL 2022



INSIDE THE INDUSTRY BUSINESS BLUEPRINT Sponsored by

HDuorwintgotDhreivOeffF-oSoetaTsroanffic Kinsey’s is the leading distributor to the outdoors and
I n a day and age when consum- archery industry. Carrying items from your favorite
er spending habits continue to blinds, boots, camo, among a variety of brands, in-stock and ready-to-ship, the company offers
transition away from traditional additional bowhunting gear and acces- domestic and international retailers a wide array of
brick-and-mortar shopping in favor of sories. Again, any opportunity to drive products and services. Kinsey’s also owns innovative
the convenience of e-commerce, one traffic and sales to your store during the consumer brands including BlackHeart, Fin-Finder,
of the challenges shop owners face is slower spring months is a great option Elevation and October Mountain Products.
identifying ways to drive foot traffic to consider.
into their stores. Driving foot traffic to For more information, please visit KinseysInc.com
your location can be difficult to do, espe- Target Archery & 3D Season
cially during the archery and bowhunt- away a new, in-demand bow model that
ing off-season. However, there are some Another thing to focus on during the would motivate people to come into the
creative ways you can help drive traffic spring and summer months is target ar- store to enter to win and hopefully buy
and sales during the slower spring and chery and 3D or field archery. This may something. The best part about running
summer months. seem like an obvious option, but it’s not a contest or giveaway is that it provides
always guaranteed that bowhunters you the opportunity to build your busi-
Turkey Hunting with Your Bow participate in target archery or vice ver- ness’s email and mailing list for future
sa. This cross-sell opportunity can help sales and marketing promotions.
One way you can help drive traffic and get bowhunters active in target archery
sales to your archery shop during the and improve their skills in the hunting Category Expansion
spring months is focusing on spring tur- off-season. The sell for them to get into
key hunting. There are plenty of archers 3D archery should be a lot easier since Finally, another great way to entice peo-
who actually prefer to hunt turkeys with they’ll be shooting at lifelike targets ple into your shop during the archery
a bow rather than a shotgun. With that they’re used to hunting and shooting at. off-season is to expand your shop’s cat-
preference in mind, there are plenty of egory offerings. For example, you could
opportunities to up-sell and cross-sell Also, with kids out of school during add products from categories like fishing
turkey hunting products like decoys, the summer months, there’s an opportu- or bowfishing. You could also consider
nity to build a promo or offer incentives becoming a retailer of your state’s fish
turkey specific broad- specifically targeting that demographic. and wildlife department licenses. Get-
heads, turkey calls, For example, range discounts for school ting people into your store to buy hunt-
kids, a youth league, shooting lessons ing or fishing licenses is a great way to
and more. Your shop could also sponsor then up-sell and cross-sell on various
a tournament, host a league, or sponsor products your customers want or need.
a local archery club shoot if your shop
doesn’t have an archery range on site. Almost every business has a slow sales
period. The trick is learning how to navi-
Running a Sale gate those slow periods and help drive
traffic and sales. For archery businesses,
One way to entice someone into your it’s the spring and summer months. In
shop during the off-season is to run a an effort to drive sales in the off-season,
sale. The spring and summer months your business will need to get creative.
are a perfect time to do so. In running a However, if you focus on turkey hunt-
sale at this time, it offers you the oppor- ing with a bow, target and 3D archery
tunity to both get people into your shop seasons, running a sale and category ex-
and get rid of old inventory. In doing so, pansion, you’ll have plenty of opportuni-
you’ll be freeing up valuable retail space ties to drive foot traffic and sales during
for the latest and greatest products you’ll the spring and summer months. IA
need to have in-stock during the upcom-
ing busy season. In association with
your sale, you might also run an in-store
contest or giveaway. Consider giving

16 INSIDE ARCHERY APRIL 2022



MARKET TRENDS NEW & NOTABLE

Shadow Hunter Marksman Series 6x8 Octagon Obsession
Nitro Series
Shadow Hunter Marksman Series 6x8 Octagon is the company’s largest blind
to date. The spacious design is optimized for firearms, bows or crossbows The 2022 Obsession
and comfortably accommodates up to four people. Shelves, hooks and Bows Nitro Series
a built-in weapon holder provide plenty of room for gear, while a total of 10 includes three bows built
windows and five shooting rails offer visibility and shot opportunities from every to meet different goals. The Nitro X
angle. Hunters can safely stow gear between sits, as a locking door is included, Talon was designed to provide ultra-smooth
while an enhanced structural floor support beam boasts added strength and du- draw cycles and added forgiveness through
rability. Made in the USA, Marksman Series Blinds feature composite panel con- the Talon Cam offering ultra-smooth draw
struction for weather protection, sound and scent blocking stealth. A ShadowTech cycles and a forgiving 6 1/8-inch brace height.
multi-layer wall system provides insulation, and the ShadowMesh floor keeps critters It generates arrow speeds of 335 fps, while
out. The easy-adjust ShadowView windows offer silent operation and blackout shields for an extra layer of protection. accommodating draw lengths from 24.5 to
Marksman Series Blinds are finished in exclusive Vengeance camo. Learn more at shadowhunterblinds.com. 30 inches. The Nitro X HZ provides impressive
arrow speeds of up to 350 fps for archers
T.R.U. Ball Centerline with shorter draw lengths (25.5 to 29 inches)
via an aggressive 5 ¾-inch brace
T.R.U. Ball’s new Centerline wrist strap release height. Finally, the Nitro X 3T also
was designed to conquer torque and includes a new Tri-Hook Bail system that automatically resets after each includes an aggressive 5 ¾-inch
shot. The thin profile allows more comfortable and natural reach to the trigger, and knurled textured thumb brace, but it provides faster arrow
and forefinger patches provide a sure grip while pulling into anchor. The new release can be easily tucked into a speeds up to 360 fps and higher kinetic
jacket sleeve while climbing into a stand or glassing, eliminating potential noise or interference. The Centerline energy levels while accommodating draw lengths
features a Globo-Swivel (GS) strap, with 3/16-inch adjustment holes provided to help archers produce a customized from 27 to 30.5 inches. All Nitro X Series bows measure 31 3/8
fit. Internal stainless steel sears are hardened to provide a lifetime of smooth cut-aways, with individual travel and inches between the axles and weigh 4.8 pounds, include Obses-
sensitivity screws included to tweak trigger feel from very light to very heavy, without affecting trigger crispness. The sion’s racy wide-profile webbed riser design and are hunting
release includes a black anodized head and large black buckle wrist strap. Learn more at truball.com. quiet out of the box. Learn more at obsessionbows.com.

Martin LEGEND 730 Browning Trail Cameras Defender Pro Scout MAX

Martin’s 2022 LEGEND 730 The Defender Pro Scout MAX cellular unit from Browning Trail Cameras is easy to op-
is an ultra-stable erate and easy on the pocketbook. Dual Carrier Technology and pre-installed AT&T
target bow with a and Verizon SIM cards makes setup ultra-easy. Top-quality daytime/nighttime
shoot-through and bridged images and videos are made possible through RADIANT 6 Night Illumination Technology
riser that provides zero-flex stabil- and high-resolution sensors. The adjustable IR flash gives this camera a 120-foot reach,
ity and exceptional in-hand balance. with a detection range of 100 feet. Trigger speed is ¼ of a second with .35-second recov-
Martin’s proven R.R.A.D. Weight Distri- ery time. Images are GPS tagged. The camera can run a full year on eight AA batteries.
bution technology further accentuates Also included are 20MP resolution and HD+ Smart IR Videos with sound, Illuma-Smart
balance. The bow is powered by the Technology automatic IR Flash and SD Card Management options—all for an MSRP of
new NXT Cam system with a Helix just $159.99. This cellular system operates on a nationwide 4G LTE network with month-
Groove in the lower cam to help elimi- to-month data plans and no contracts required. Learn more at browningtrailcameras.com.
nate cam lean and provide a silky draw
cycle. A string or limb stop, or both used Quality Archery Designs
simultaneously, can be chosen. The NXT ULTRAREST Integrate R2
Cam features the new Mass Distribution
System, allowing you to place weight in When it comes to arrow rests, QAD’s new Integrate Mounting System
various positions to tune for individual (IMS) is becoming the new mounting standard, with more modern
arrow dynamics and adjustable 60 to compounds compatible every year. QAD responded by introducing the
85 percent let-off. PWT (Precise IMS-compatible ULTRAREST Integrate R2. The Integrate R2 includes a lower price than
Weight Technology) allows the Integrate MX and does not include micro adjustments. The rest features grip-glide technology
5-pound weight adjustments to ensure precise, zero slop adjustments. It includes auto level technology and a sleek and lightweight design.
without turning limb bolts. Other The ULTRAREST Integrate R2 is loaded with features QAD users have come to love, like easy tune, drop-away
features include X-Fire Bowstrings, a choice technology, full containment, no bounce-back, total fletching clearance, a machined metal launcher, noise dampen-
between standard slide or roller cable guard systems. ing and more. The rest also comes with a lifetime warranty and an MSRP of $199.99. Learn more at qadinc.com.
The bow is 37.5 inches long, weighs 5.42 pounds and sports a
6 7/8-inch brace height. Learn more at martinarchery.com. INSIDE ARCHERY APRIL 2022

18



INSIDE THE INDUSTRY YOUR ATA INSIGHTS

Time to Build Your Tribe

BY KURT SMITH, COURTESY OF THE ATA

S pring has sprung and warmerweather brands. Manufacturers who pro- used their products. A strong tribe
has arrived… or almost, depending duce saddle hunting equipment has a clear leader and easy ways
have been able to build their tribe to get involved. If you aren’t tak-

on where you live. This season might mean based on their customers’ love of ing on that role, you’re leaving it all

lighter business volume, but that can mean extreme mobility while hunting. up to chance. Not only can you set
you’ve got more bandwidth to devote to dif- The products are certainly central the tone for embracing interaction
to the focus of this tribe,
among members, but you

ferent business tasks. but what builds its can be a model teacher

strength is the sharing and mentor as you wel-

While there are a million activities of knowledge and ideas come new people.
and initiatives you could put your on how to customize
energy into, you can also seize upon equipment for specific ■ Keep it Cool
the fresh start of spring to focus on needs and having the A strong tribe is a positive
building your tribe. This goes beyond best experiences in the tribe. Your people should
using promotions and advertising woods. Like most tribes, a shared be coming together around common
to build your customer base. Your interest stems off into other areas, hobbies and interests. Naturally,
“tribe” may be some of your best cus- from saddle hunting, say, to bow- there could be some in your group
tomers, but more important is that hunting clothing and deer behav- who like to point out when others
they rally around common interests ior. If the focal point of this group are “doing it wrong.” As the leader,
and offer support to one another. is your brand, you are viewed as it’s your job to nip this in the bud.
Members of your tribe not only pur- a valuable source of information Everyone’s got their own way of
chase your products and services, not just on your product, but for all doing things, but unless there are
but they also get out into the com- things related. safety or legal concerns, try to keep
munity (or social media) and spread the focus on building community
awareness of your company because ■ Be a Leader and helping one another learn. In
they truly believe in what you do. Spring is a great time to schedule the social media world, you can do
some activities or meetups. After this by being an active moderator or
Not sure where to begin? Here are a long cold winter, most folks are contributor. If your tribe gathers in
three steps to getting started on the ready to get out and do something! person, make it clear to attendees
right track: Your method of encouraging inter- that gatherings are intended to be

■ Find a Rally Point action among your tribe could welcoming and educational.
What do you mean to your custom- look completely different depend- No matter how you do business,
ers beyond being a source of prod- ing upon your business type. An
ucts or services? Is it a lifestyle? A archery pro-shop with a strong there’s room to grow your tribe, to
love of competing and refining focus on family could simply build your brand and strengthen
skills? Consider the example of schedule a kid-friendly 3D shoot your customer base. Whether you’re
the community that has grown and picnic to bring people out looking to plan an in-person event
and get them socializing. Archery or just get a better handle on social
around saddle hunting brands may use social media media tactics, check out our courses
on the MyATA Learning Center.

to run a contest asking follow- Many courses are free to ATA mem-

ers to show unique ways they’ve bers and will give you helpful tips

and tricks to get started. You can

also reach out to me via email at

[email protected]. IA

20 INSIDE ARCHERY APRIL 2022



INSIDE THE INDUSTRY INDUSTRY NEWS

Kelly Brand Management game-changers in both the crossbow and Mathews Continues as a Whitetails
Partners with Omega Sights shotgun markets,” said Josh Dutton, vice Unlimited National Sponsor
president of sales at KBM. “We’re excited
Kelly Brand Management (KBM) has re- to partner with such an innovative com- Mathews is continuing as a Whitetails
cently signed a sales contract with Ome- pany. Their technology is unparalleled Unlimited national sponsor, WTU Presi-
ga Sights, a sights development company and they still maintain affordability. dent Jeff Schinkten has announced.
that provides state-of-the-art ranging Combined with our extensive industry
relationships, we expect massive growth “Mathews has been advancing the art
and shooting technology for crossbows, for Omega.” and science of making bows for more
shotguns, vertical bows, rifles and more. than two decades, and they are consis-
“We are delighted to have a team of in- tently on the cutting edge of the archery
Omega Sights has spent years of trial dustry professionals whose values align industry,” said Schinkten. “Mathews
and error in the field to perfect the design with ours. Having KBM on board to rep- has been a solid, longtime supporter of
and functionality of its sight-ranging resent our products and get more eyes on Whitetails Unlimited, and we are proud
products. The team’s passion for the sport our brand will continue to help us grow and excited that we are continuing our
of hunting has been the driving force in exponentially,” said Tim Barber, CEO and relationship. Our members are always
designing and developing a product that president, Omega Sights. “This is a crowd- excited to see Mathews bows at a White-
improves shooting accuracy. ed space, but we believe the results speak tails Unlimited event.”
for themselves. The design and quality of
“Omega’s range-finding sights are the products give us complete confidence Starting with two employees in 1992,
of acceptance among our dealers and the Mathews Inc. has grown to be one of
value Omega Sights will bring to their the largest bow manufacturers in the
customers.” Omega Sights is in stock and world. From their headquarters in Spar-
ready to ship! | FOR MORE INFORMATION, VISIT ta, Wisconsin, they have created major
innovations in bow design for almost
OMEGASIGHTS.COM. three decades, and they work every day

Continued on Page 24

NASP Launches Student Contributor Program of student contributors range from 5th to 12th grade and include both public and
homeschool students.
For the first time, students, families, coaches, coordinators and friends of NASP
can see NASP’s program through the eyes of student archers. NASP is excited to Anna Rawe of Missouri said, “I am friends with kids that I probably would have
announce their new Student Contributor program, featuring ar- never known were even at my school if it wasn’t for archery. This sport is some-
ticles written by student archers for student archers.
thing that I deeply enjoy and I strive to be better at with every
The National Archery in the Schools Program promotes practice.”
international-style target archery as part of in-school cur- These student archers have committed to share their
riculum, helping to improve educational performance and experiences and passion for archery. Student contribu-
participation in the shooting sports among students in grades 4-12. tors will submit one article per month on topics related to

NASP has long listened to their students, but now they have a platform that al- their experience with archery in the classroom, archery in everyday
lows NASP to hear directly from them about their experiences and to share it with life, The 11 Steps to Archery Success and NASP competitions.
the NASP family and friends on a larger scale.
During their months volunteering as student contributors, students will work
Archery is a different kind of sport, shot individually or as a team, that is open with NASP staff and program partners to gain experience in online marketing and
to any student. NASP is an activity that doesn’t discriminate based on popularity, positions in the outdoor industry. Students will be able to grow their resumes as
athletic skill, gender, size or academic ability. they share their passion and experiences for archery.

“Ever since starting archery, I have noticed that my grades have improved, I am In the words of our youngest contributor, Bryleigh McKeithan from Louisiana,
not scared to get out of my comfort zone and I am ready to tackle any situation “Always remember to have fun and be confident.”
thrown at me” said contributor Nadine Davis from Indiana.
Student articles will be featured in the Success & Tips section of the NASP web-
Any archer from an active NASP school was invited to apply to be a contribu- site, as well as shared on social media. These students are excited to share their
tor. Eleven NASP archers were selected by application criteria submitted to NASP. experiences, and NASP is thrilled to share them with you!
Contributors in this group are dispersed across the United States from Iowa, Indi-
ana, Kentucky, Louisiana, Missouri, North Dakota, New York and Oregon. Our team Applications will open for the next round of student contributors in August. | FOR

MORE INFORMATION ABOUT THE NASP STUDENT CONTRIBUTOR PROGRAM, PLEASE REACH OUT

TO STEPHANIE RUSTAD, WESTERN REGIONAL COORDINATOR, [email protected].

Continued on Page 24

22 INSIDE ARCHERY APRIL 2022



INSIDE THE INDUSTRY INDUSTRY NEWS

Continued from Page 22

to improve their products for hunters Nationals Finals in Louisville, Kentucky. based in Lancaster, Pennsylvania. The pro-
and archers. For more information about The tournament featured the top eight gram has produced many high-caliber ar-
Mathews and their extensive line of bows chers, who have won titles on national and
and archery products, visit their website at finishers in USA Archery’s 2022 National In- international stages. Additionally, Kaufhold
mathewsinc.com. door Championships is the program’s first Olympian, having com-
in the Barebow and peted on the 2021 USA team in Tokyo, Japan.
Since their beginning in 1982, Whitetails men’s and women’s
Unlimited has remained true to its mis- Compound and Olym- Lancaster Archery Acad-
sion and has made great strides in the field pic Recurve divisions. emy JOAD is currently led
of conservation. Thanks to more than 475 by Heather Pfeil and Bryan
chapters, 114,000-plus members, chapter Casey Kaufhold, 18, Brady, who are both USA Ar-
volunteers and corporate sponsors, White- of Lancaster, Pennsyl- chery Level-4 certified coach-
tails Unlimited has earned the reputation vania, won the Wom- es. Designed for archers un-
of being the nation’s premier organization en’s Recurve finals der the age of 21, the JOAD
dedicating its resources to the betterment of championship by de- program was created by USA
the white-tailed deer and its environment. | feating Eunice Choi Archery decades ago to pro-
6-4. Kaufhold was the duce competitive athletes for
FOR MORE INFORMATION CONTACT DAVID HAWKEY, WHITE- top seed in the finals the world stage. | LEARN MORE
competition, hav-
TAILS UNLIMITED EXECUTIVE DIRECTOR BY CALLING (920) ing won the National AT LANCASTERARCHERYACADEMY.COM
Championship. In the
743-6777, EXT. 103 OR VISITING WHITETAILSUNLIMITED.COM. finals, she defeated Emily Nelson and Jor- AND USARCHERY.ORG.
dan Marie Meiners both by scores of 6-0 on
Lancaster Archery Academy her way to the gold-medal match. SPcoepnetL&oYkoOufnfegrMs eLomybael rCsuhsitpomers
JOAD Produces Two USA Archery
National Finals Champs Olivia Dean, 15, of Manahawkin, New In an effort to illustrate their commitment to
Jersey, won the Women’s Compound finals Preserving, Promoting and Protecting Ameri-
Lancaster Archery Academy’s Junior Olym- championship by defeating Alexis Ruiz in ca’s Bowhunting heritage, ScentLok has com-
pic Archery Development (JOAD) team pro- the gold-medal match. Dean entered the mitted to purchasing their loyal customers a
duced two of the five champions crowned finals competition as the fifth seed. She one-year Pope & Young membership.
March 17 at the USA Archery 2022 Indoor beat highly decorated archer Linda Ochoa-
Anderson and two-time defending Vegas As part of the promotion, any ScentLok
Shoot champion Liko Arreola to get to the fi- customer who spends $500 or more on
nal match. She won that match after a one- their website will have the option to sign
arrow shoot-off, since she and Ruiz were up for a one-year Pope & Young member-
tied at 144 after the regulation five ends. ship. In addition, customers will have the
option to upgrade to a discounted second
Both Kaufhold and Dean are products of year membership for an even greater value.
the Lancaster Archery Academy JOAD team
“Pope & Young is North America’s leading

bowhunting conservation organization,” recently in Den Bosch, The Netherlands.
said Steve Allie, Sr., Marketing Director of “Mister Perfect” Mike Schloesser once
ScentLok. “It doesn’t matter if you have a again took the Men’s compound title, while
‘record book’ animal or are still looking to Olympian Steve Wijler took men’s recurve.
punch your first tag, if you are a fair chase, Quinty Roeffen took the women’s recurve
ethical bowhunter, and care about preserv- title, and Sane De Latt took the compound
ing the culture and future of bowhunting, women’s title.
then you should belong to Pope & Young.”
Coincidentally, both Easton and the
“Illustrating their commitment to Pope & Dutch Archery Federation are celebrating
Young by purchasing memberships for their their centennial in 2022.
customers is encouraging to say the least,”
said Dylan Ray, Pope & Young Director of “Since 1922, the Dutch Archery Federation
Marketing. “We want to be the voice of all and Easton have had close ties, with Easton
bowhunters, fighting to protect the rights of
every individual hunter, and having the sup- gear being the premier arrow choice of
port of a hunting powerhouse like ScentLok Dutch athletes for the vast majority of their
significantly helps our efforts.” | TO LEARN MORE century of archery,” said Gary Cornum,
Easton marketing director. “We send con-
VISIT SCENTLOK.COM. JOIN POPE & YOUNG TODAY BY VISIT- gratulations to the Dutch federation ath-
letes on this incredible shared milestone!” |
ING POPE-YOUNG.ORG. LEARN MORE BY VISITING EASTON.COM. IA

ESwaseteopn DShuotcohteNrastionals

Easton shooters have swept the premiere
categories at the Dutch Indoor Nationals

APRIL 2022 INSIDEARCHERY.COM

INSIDE THE INDUSTRY ATA ACTION

Why & How to Host a Bowfishing Tournament

BY CASSIE GASAWAY

A TA members of all categories should Ashmore Youth Memorial Bow-
consider hosting a bowfishing tourna- fishing Tournament, a benefit
ment to draw awareness to the activity and bowfishing tournament in Ken-
tucky. He has about 20 years of

provide community entertainment. Use these planning experience and says

tips to run the event smoothly. “it’s so simple to do” that every-
one should be doing it to attract

Compared to bowhunting, bowfishing newcomers, boost business and

is an underappreciated gem. But it’s convert current bowhunting or

a fun, social and interactive activity competition customers into bow-

that can be done day or night in riv- fishermen and women.

ers, ponds, lakes and coastal saltwa- “We’re losing hunters every You can use our event planning resource to help
ter shallows nationwide. And it can be day because they don’t have any- start the process. PHOTO CREDIT © ATA.
beneficial to your business. Anyone, where to hunt as people buy and

regardless of skill level or size can par- lease ground,” he says. “We’re

ticipate, making it just as inclusive (if not losing public waters, so there’s a lot effort is well worth the work. So, how

not more inclusive) as bowhunting or of options and opportunities for people do you host a bowfishing tournament

competition archery. Plus, bowfish- to bowfish. It pulls people (often new- after you’ve committed to the idea?

ing helps remove invasive fish species comers) into your store and is a great It’s best to create a plan and put it on

from some of the nation’s waterways. way to increase profits.” paper. Cardwell shares the following

Andy Cardwell, regional sales man- In Cardwell’s mind there aren’t any recommendations to help you be most

ager for FeraDyne Outdoors, organizes cons to hosting a bowfishing event. successful.

and oversees two large bowfishing Sure, it takes time and planning, but

tournaments, including the Muzzy it provides so much joy, business and Check Bowfishing Rules in Your State ■

Classic for FeraDyne and the Jarred positive attention on archery that the Cardwell says the first thing you

should do is check your state wildlife

agency’s website to find season dates

and information on bowfishing laws

and regulations, including what fish

species are legal to shoot. Familiarize

yourself with the state laws and pub-

lish them alongside your tournament

information to “keep everyone from

doing something illegal,” he said.

ATA members of all categories should consider hosting a bowfishing tournament to draw awareness to the activity Determine How to Dispose of Fish ■ Leav-
and provide community entertainment. Use these tips to run the event smoothly. PHOTO CREDIT © BOWHUNTING.COM. ing dead fish on shore, in waterways,
near public boat launches or in dump-
sters makes the bowhunting and fish-
ing communities look bad. Cardwell
says you must determine how you’ll
dispose of the fish that participants
shoot. It’s crucial to uphold a positive

UNITING THE INDUSTRY ARCHERY TRADE ASSOCIATION
archerytrade.org

26 INSIDE ARCHERY APRIL 2022

public image of outdoor recreationists. The 2017 Muzzy Classic champions pose with their prize fish. PHOTO CREDIT © BOWHUNTING.COM.
He recommends contacting your state
wildlife agency to discuss your options. Contact Someone Who Hosts Bowfishing process and provides tips and insights
Popular places that accept discarded Tournaments ■ The last thing Cardwell for making important decisions. It in-
fish include dog or cat food processors, recommends is to contact someone cludes an overview of an event, and in-
nearby farmers who use fish to fertil- who’s familiar with hosting bowfishing formation about the budget, timeline,
ize their fields and zoos or animal-re- tournaments for advice and guidance. checklist, marketing plan, attendee list,
hab clinics looking to feed injured birds Cardwell says many bowfishing manu- equipment and supplies, and how to
and animals. Call ahead to coordinate facturers have staff contacts who would follow-up and conduct an evaluation. It
and confirm the donations. Then, work love to help, but that doesn’t mean you even includes bonus tips, which are hot
out the logistics. Share the information should take too much advantage of their insights from retailers and ATA staff. The
with participants so they know what to knowledge. Put together a thorough workbook’s pages also provide space for
do in the future. plan and compile your questions before writing down ideas and taking notes.
reaching out. Be mindful of their time
Research Bowfishing & Do Your Homework ■ and send a thank-you card or email after Please note: the workbook is extreme-
When you’re planning a tournament, connecting. Cardwell says he’s available ly comprehensive and may seem over-
Cardwell says the best way to gather for questions, as well as the two other whelming, but you can sort through the
information and find what works is to gentlemen listed below. information to find what’s applicable to
research what other bowfishing tour- ■ Andy Cardwell, regional sales manager the event you’re planning. If you don’t
naments have done. It’s as simple as for FeraDyne Outdoors: (270) 836-8550 or plan to include something, like an event
searching Google or Facebook for “bow- [email protected]    theme or food services, skip that sec-
fishing events” and reading the rules ■ Chris James, national sales manager tion. Download the document through
and participant feedback. Use the knowl- for FeraDyne Outdoors: (715) 395-9955, the ATA’s Resource Library (archerytrade.
edge you obtain from your findings to ext. 5115 or [email protected] org/resource-library) and only print the
frame and craft your event. “You must ■ Mathew Schillinger, public relations pages you need. You must go through the
think about (the tournament) before you manager for AMS Bowfishing : (888) 541- checkout process in your MyATA mem-
do it,” he says. 7657 or [email protected] ber dashboard account to obtain the doc-
ument, but don’t worry, it’s free!
Set Tournament Rules ■ Check with your “We’ll walk (ATA members) through
county or state to see if they require the process,” Cardwell says. “It’s our job.” Additionally, before the event, you’ll
special permits for holding events or want to prepare your shop or business for
giving away money or prizes. Then, as Use the ATA’s Event Planning Workbook ■ bowfishing enthusiasts. Stock bowfish-
long as the rules of your tournament Cardwell’s tips will help you prepare, but ing gear, teach bowfishing classes and
comply with your state’s rules for bow- his suggestions aren’t comprehensive for educate yourself on your state’s bowfish-
fishing, you should be good to go. But planning and hosting an event. Luckily, ing rules and which local water sources
you’ll also need to decide on tournament the ATA’s got you covered with its Event are open to bowfishing so you can pass
hours, participation fees, team num- Planning Workbook. along the information to customers and
bers, how you’ll select a winner, prizes community members. Read the ATA’s ar-
for the winners, a registration platform The workbook was designed to help ticle “Prepare Your Shop for Bowfishing
and whether participants can wade, use archery pro-shop owners launch and Season” for more information.
a boat or shoot from shore. Try to make manage archery and bowhunting events
your rules accommodating and your fees that generate revenue, build brand Please contact Nicole Nash, ATA’s se-
affordable so anyone can participate. awareness and attract new customers. nior manager of outreach, at (507) 233-
Most bowfishing tournaments allow The workbook describes the planning 8146 or [email protected] if
participants to weigh their top five or 10 you have questions. IA
biggest fish, and the combined weight
determines participant rankings. Some
tournaments also give away prizes to the
heaviest fish of each species. Cardwell
says you should customize rules to fit
your needs.

APRIL 2022 INSIDEARCHERY.COM 27

PEOPLE

PowerTheofParticipation
Archery Industry Members Participating in the Sport

SUBMIT YOUR PHOTO: Visit insidearchery.com/pop or mail a color image with your name,
address, where the animal was taken, and archery gear used—both manufacturer and model—
to Inside Archery Power of Participation, P.O. Box 15827, Colorado Springs, CO 80935.

Tom Alderman • Missouri Whitetail Rob Schneider • Texas Free-Range Axis Deer

Owner/Manufacturer, Rattler Grips

President, DirtNap Gear Bow ■ PSE Mach 1 Sight ■ Spot Hogg

Bow ■ Mathews Halon Arrow ■ Gold Tip Arrow ■ Black Eagle X-Impact Double XL

Broadhead ■ DirtNap Rest ■ QAD UltraRest Broadhead ■ Trifecta Quiver ■ Conquest Talon
Broadheads 1.65” Mechanical Release ■ Nock 2 It
Gear Hellhound Sight ■ TRUGLO

Release ■ Scott Archery Rest ■ AAE Elevate

28 INSIDE ARCHERY APRIL 2022

Andy Raber • Ohio Whitetail Gabe Seibt • Iowa Whitetail

International Logistics Director, Lil Bow Peep, LLC/Omega Sights

Crossbow ■ Ravin R20 Broadhead ■ Rage Hypodermic Co-Owner, White Gold Deer Feed

Bolt ■ Ravin Scope ■ Omega III Sight Bow ■ Mathews Broadhead ■ DirtNap Gear

Arrow ■ Victory Archery Rest ■ QAD UltraRest

Sight ■ HHA Sports Tetra Other ■ White Gold

Release ■ Carter Enterprises Deer Feed Food Plot

Dan Forster • South Africa Nyala

Vice President & Chief Conservation Officer, April Novak • Pennsylvania Whitetail
Archery Trade Association

Bow ■ G5 Prime Centergy Broadhead ■ QAD Exodus

Arrow ■ Easton Sight ■ G5 Outdoors Manager, Shooter Shop Rentals
Carbon Injexion Deep Six Release ■ Scott Archery
Crossbow ■ Scorpyd Broadhead ■ Slick Trick
Rest ■ G5 Outdoors Little Goose Bolt ■ Scorpyd Scope ■ Hawke Optics

APRIL 2022 INSIDEARCHERY.COM 29

In less than a decade, Rhino
Blinds has gone from a
relative underdog to one
of the biggest and most
trusted names
in the ground
blind market.

30 INSIDE ARCHERY APRIL 2022

By Daniel Allred T he leaders of Rhino Blinds have a clear rec-
ipe for success that guides their decisions,
and through the development of other
outdoor brands like LiDCAM, Wicked Tree
Gear and Capsule Game Feeders, they have also
proven that their winning approach to business
is effective in other product categories.

Rhino Blinds’ formula for success was craft-
ed by the father-and-son duo of Dan and Dan-
ny Reaser, who have been one of the key driv-

ing forces behind Rhino Blinds’ explosive
growth in recent years. Since taking over
Rhino Blinds in 2015, Dan Reaser has
served as the company’s president
and CEO, and his son, Danny, has
served as vice president. Dan and
Danny Reaser entered the outdoor
industry fairly recently, but they

have deep family roots in archery and hunting
that allows them to approach product design
from the perspective of experts.

What is their formula for success, exactly?

APRIL 2022 INSIDEARCHERY.COM 31

Bowhunting is an important tradition for the whole Reaser
family, and this passion serves as vital fuel for the com-

pany’s growth and success. Here you can see a collection of
the Reasers’ bowhunting memories, including (clockwise

from bottom) Danny Reaser and his grandpa, Cecil Reaser,
with a compound-harvested buck; Danny Reaser’s sons,
Hudson and Beau, with their 2022 shed harvest; Dan and
Danny Reaser with turkeys taken via crossbow; Danny
Reaser and his sister, Shannon (who also just had a son
that will be introduced to the hunting tradition); and
Danny with an impressive elk that was taken in 2020.
Ultimately, the Reaser family is very avid about getting
youth involved in archery because they know that youth
participation is essential for the future of the sport.

32 INSIDE ARCHERY APRIL 2022

Well, Dan and Danny Reaser would “I was a highly recruited quarterback
say it goes something like this: Produce coming out of high school, with mul-
extremely high-quality products, back tiple options to play Division 1 college
those products up with exceptional cus- football,” Danny Reaser said. “Football
tomer service, and continually innovate had really dominated my time during
in order to create new product lines and the fall for a few years, so eventually I
enhance existing products. That might had to decide between playing football
sound simple, and many other compa- at a school far away or getting a good
nies might claim to do a similar thing, business education at a local college that
but Dan and Danny Reaser have shown was close to home and close to our hunt-
that they have truly mastered this ap- ing properties. I ended up picking hunt-
proach, and it has allowed them to take ing and the local college, and we took
the outdoor industry by storm. a trip out to Colorado in the fall of 2011
to celebrate with an elk hunt—since I
One of the most recent developments hadn’t been able to do anything like that
from the leaders of Rhino Blinds is the before because of the football season.”
unveiling of a new brand, Rhino Tree-
stands. Much like Rhino Blinds, Rhino This elk hunt in Colorado ended up
Treestands is gaining quick momen- providing the Reaser family with a very
tum and proving once again that Dan special opportunity to get involved with
and Danny Reaser have created a true the outdoor industry.
recipe for success.
“Joining me on that hunt was my
Deep Roots in Bowhunting dad, my grandfather and my great-
uncle,” Danny Reaser continued. “We
The Reaser family has bowhunting pas- ended up sharing a camp with the crew
sion in their blood. Their love for ar- of a hunting TV show, and we naturally
chery spans three generations, and it spent some time having casual conver-
provides them with a deep understand- sations and getting to know them. A
ing of bowhunting products and insight few months later, we ended up getting a
on how to improve them. call from the producer of that TV show.
He really liked the dynamic we had as
“My dad introduced me to bowhunt- three generations of bowhunters, and
ing when I was just five years old,” Dan- he thought we had a real opportunity
ny Reaser said. “I harvested a deer with to build a television show around that.
a crossbow, and I continued to hunt We thought long and hard about it
deer with a crossbow until I was strong and eventually decided to go for it. Our
enough to start using compound bow in show was called ‘The Outdoor Option,’
my teens. Because of those experiences, and my younger sister also joined us
archery and bowhunting have been my on it. It grew into five full seasons with
passion for as long as I can remember. 13 episodes each, and that’s ultimately
My grandfather introduced my dad, how we ended up getting connected to
Dan, to bowhunting at a young age as Rhino Blinds.”
well, so our roots in archery go all the
way back to the days of recurves and The Reaser family approached Rhino
traditional shooting, when my grand- Blinds for a sponsorship opportunity
father would hunt with a recurve in on their show. Dan and Danny Reaser
the mountains of West Virginia to put had used and admired Rhino Blinds,
food on the table. He was a phenome- and they only wanted to feature spon-
nal shot, and that tradition was passed sors that they truly believed in. As the
down to my father and then me.” relationship developed, the opportunity
to purchase ownership of Rhino Blinds
Danny Reaser also happened to be a eventually emerged.
very talented football player, and this
forced him to choose between his two “Rhino Blinds was growing steadily,
passions at the end of high school. but they had concerns that they would

APRIL 2022 INSIDEARCHERY.COM 33

Dan and Danny Reaser are supported by a passionate not be able to keep up with the pace of Dan Reaser said. “We know that the
team of like-minded hard workers, and without them, the their growth,” Danny Reaser said. “My last thing an archery pro-shop wants
father has a long history in manufac- to deal with is a situation where they
company’s rapid success would not have been possible. turing and business management, so can’t get fresh inventory to put on their
Included in that team are (counterclockwise from top) Jon they ended up approaching us with the shelves. That’s how they make their
Platten, product manager; Kody Bender, product manager; opportunity to take over. We saw a real living, and with us, they never have
Sarah Schmitz, customer service and order processing; and opportunity to grow and expand Rhino to worry about that. They can always
Blinds, and that’s how we got our foot call us, and we can always get them
Mick Maynard, VP of sales and product development. into the door of the hunting industry.” more—whether it’s early in the year or
during the hunting season. We want
34 Before the Reasers took over, Rhino to be like a lifeline to them, so they al-
Blinds only had a single product offer- ways know that they can sell what they
ing with a single camo pattern. Dan have and reorder more. This was a key
and Danny Reaser immediately rem- benefit of Rhino Blinds before, and it es-
edied this by expanding the lineup to pecially paid off during the pandemic.
12 models with multiple camo options. We never missed a beat during COVID.
This additional variety, along with other We always had inventory, and we were
key improvements to the company’s op- always able to take care of our custom-
erations and mindset, propelled Rhino ers across the board. We gained a lot of
Blinds to new heights. new customers as a result, and I would
say that Rhino Blinds is now one of the
Hitting Their Stride most recognized ground blind brands
in the whole industry.”
Rhino Blinds experienced steady growth
after Dan and Danny Reaser took over in Rhino Blinds’ dedication to always
2015. The company went from a small carrying products naturally created a
regional operation to a leading manu- lot of new fans of the company when
facturer for the whole nation and be- inventory grew scarce over the past
yond. Much of this rapid success was two years.
thanks to Dan Reaser and his exten-
sive background in manufacturing and “The most common question we
business management. Dan Reaser has heard every day was: What do you have
a handful of principles that he incor- in stock that you can ship right away?”
porated into Rhino Blinds, and one of Danny Reaser said. “Dealers were des-
those principles involves always having perate to get whatever they could, and
ample inventory on hand. that was a great way for us to get into
some doors that we hadn’t been in be-
“Something that makes us stand out fore. Bailing someone out of a tight spot
from the crowd is the way we carry creates a lot of loyalty, and when they
and resupply inventory all year round,”
came back for more the
next year, we proved that it
wasn’t just something we
did once to win their loy-
alty. We are there to supply
their first order, and we are
there to supply their second
and third orders, too. My
dad’s philosophy about al-
ways having inventory just
put us in an amazing posi-
tion. The pandemic caused
the sporting goods industry
as a whole to increase sig-
nificantly, and we were able

INSIDE ARCHERY APRIL 2022

to be there for dealers so they wouldn’t 35
miss out on that higher demand.”

Another factor that has greatly con-
tributed to Rhino Blinds’ success in re-
cent years is the company’s approach to
product innovation. For instance, just
look at the Rhino 180 See Through Blind,
which uses a revolutionary mesh mate-
rial that allows hunters to see out with-
out game seeing in.

“We launched the Rhino 180 See
Through Blind towards the end of 2020,
and it just took off like wildfire,” Danny
Reaser said. “Our customers even ended
up generating some organically viral
content on social media. TikTok was
getting more popular around that time,
and our customers were posting videos
of the ‘Houdini effect’ by showing what
the blind looked like on the outside and
then taking the camera inside to reveal
what the one-way mesh can really do.
There was one video that even reached
about 1.4 million views. That grew a lot
of awareness of the product, and people
were just buying them left and right.
The Rhino 180 See Through Blind also re-
ally captured the eyes of our dealers as
something hot and new, and I believe
every single one of our dealers is carry-
ing it this year.”

Entering the Treestand Market

The success and rapid growth of Rhino
Blinds prompted Dan and Danny Reas-
er to consider other product categories.
Over the years, they had acquired and
grown other outdoor brands like LiD-
CAM, Wicked Tree Gear and Capsule
Game Feeders, and they similarly helped
these brands reach new heights. After
repeated requests from customers, they
decided to develop a new brand, Rhino
Treestands, to make an impact in an-
other category that’s right up their alley.

“We kept having customers asking us
when we were going to come out with a
treestand line to go along with the other
products we offer,” Dan Reaser said. “We
launched Rhino Treestands in 2021, and
it has already experienced steep growth.
Developing Rhino Treestands really

APRIL 2022 INSIDEARCHERY.COM

required us to make use of our experi- “Before we launched Rhino Trees-
ence as bowhunters. We believe that all tands, we had the opportunity to do our
hunters are important to the world, but research and look closely at all the most
bowhunters are a different breed. They popular types of treestand models in the
have to be stealthier and get closer to market,” Dan Reaser said. “We saw what
their game, and we understand how a the high-volume users were buying, and
quality treestand can help that be ac- then we tried to improve on those de-
complished. We felt that treestands signs with our own personal spin. We
were a perfect fit for our other products, also priced them to be competitive with
and so far the response from the indus- what was on the market, so users are
try has been tremendous.” getting high-level quality, safety and
functionality for a price that fits their
The Reaser family’s connection with budget—from an entry-level stand to
treestand design actually goes way back. the most deluxe stand you could imag-
ine. We have single-man hang ons and
“We were actually very avid users of ladder stands, all the way up to tower
treestands long before we ever got in- platforms that have a Rhino blind on the
volved with ground blinds,” Danny Reas- top. They can get the whole spectrum
er said. “In fact, I harvested my very first from us, making us a one-stop shop
deer out of a treestand that was designed for any type of stand they might need,
and built by my dad and grandad. So we which is basically the same approach
actually have a lot of background and we took with Rhino Blinds. We have any
experience with treestand design be- model a hunter might need, and we en-
cause we have been designing them for hanced all our designs with better quali-
personal use for almost 30 years. Those ty materials, thicker metal, larger tubes,
experiences really helped guide us as we more comfortable seats—really improv-
transitioned into the treestand market.” ing every aspect we could.”

Much like they did with Rhino Blinds, The Team Behind Them
the Reasers and their team developed a
wide selection of treestand offerings to Although Dan and Danny Reaser are
provide something for every customer. central to the operations of Rhino
Blinds and Rhino Treestands, they are
“We made sure to have our dealers’ still reliant on the team of passion-
needs and expertise in mind when we ate experts that they have surrounded
developed Rhino Treestands,” Dan Reas- themselves with.
er said. “We know that the people who
run pro-shops are archery experts, so “We have a lot of phenomenal em-
we needed to develop models and fea- ployees who are key pieces of the puz-
tures that are tailored to them and all zle,” Dan Reaser said. “For starters, we
the things they wanted to see. We also have Mick Maynard as the VP of sales
tried to make meaningful features for and product development, and he was
different types of hunters, whether they involved with my other businesses so I
are using a crossbow, compound or have worked with him for over 30 years.
recurve. Ultimately, we tried to make I don’t know of any other company that
them the safest treestands on the mar- has the VP of sales also serve as the VP
ket, the most practical-to-use treestand of product development, but I think that
on the market, and the treestand line gives Mick the perfect perspective. As
with the highest sell-through rate in the VP of sales, he is in touch with our
the whole industry.” sales reps and the dealers, and he is also
in touch with the team developing new
An ample amount of research and products as the VP of product develop-
thought went into the launch of Rhino ment. That means he can directly com-
Treestands, and that effort is sure to pay
dividends as the company gains more
and more attention.

36 INSIDE ARCHERY APRIL 2022

municate with our customers and con- swering questions and staying in touch
vey their ideas right into product devel- with the consumers. When we all get
opment, and I believe that’s a key aspect together, we take the time to talk as a
to the way we do business. group and explore what our customers
are asking for across all regions of the
“Then we have key product manag- country. We really take all the feedback
ers who oversee their respective brands we receive to heart and try to solve the
and really take ownership of the cus- problems and fill the gaps we are learn-
tomer service and quality control,” Dan ing about. It also means we aren’t just
Reaser continued. “Jon Platten, for ex- guessing when we launch new prod-
ample, oversees Rhino Treestands and ucts. We are listening, learning and
Wicked Tree Gear. He makes sure all launching the products that people are
of those product lines are taken care of already asking for.”
and all of those orders are shipped cor-
rectly and on time. Kody Bender is the Expect More Big Things Ahead
product manager for Rhino Blinds and
Capsule Feeders, and both him and Jon Whenever progress grows stagnant in a
personally oversee customer service and given product category, it leaves a wide
quality control for their brands. This opening for someone new to come along
approach is something else that’s very and do things better. This is exactly what
important for this company. We want Dan and Danny Reaser and their team
our customers to know that we back have done with Rhino Blinds, Rhino
everything up with very personal, high- Treestands and their other brands. They
quality customer service, and that’s have proven that their fresh perspective
what our product managers are there to and proven approach to business fun-
do. Some of our other key employees in- damentals have paid off tremendously,
clude our regional sales manager, Aaron and the industry can certainly antici-
Klunk, who works very closely with our pate this trend continuing.
sales reps and also has great insight on
treestands; Sarah Schmitz, who handles “When you look at where Rhino Blinds
customer service and order processing; is today, it’s proof that what we are do-
Lexi Wright, who oversees drop shipping ing is working,” Danny Reaser said. “We
and ground shipments to our retailers; lifted Rhino Blinds up to be one of the
Steph Murphy, who does inside sales most dominant brands—if not the most
and works closely with Mick; and Linda dominant—in the whole ground blind
Podlich, who helps oversee assembly of industry, and we are going to use those
Capsule Feeders and helps manage the same proven ingredients to make Rhino
inventory for all our brands. We have a Treestands the No. 1 treestand brand in
multitude of other employees who fill in the industry. The treestand market is
underneath them, and they are each an about five times bigger than the ground
important part of our team and essen- blind market, so it will not be fast or
tial to the way we strive for success.” easy to get to the top, but that is the goal
we are working towards. We are also
The company’s team of regional coming out with full lineup of hard-
sales reps also perform important du- sided Rhino Blinds, which are slated to
ties as a group. come out in 2023, and that will really
complete the concealment package we
“Our reps are all very avid archers, offer. The Rhino brand represents dura-
hunters and outdoorsmen,” Dan Reaser bility and quality, and it also represents
said. “They provide us with amazing excellent customer service and product
feedback from their own hunting ex- innovation. We are going to keep build-
periences, but they have great relation- ing on that reputation and proving that
ships with our dealers because they we just do things better.” IA
spend so much time in their stores, an-

APRIL 2022 INSIDEARCHERY.COM 37

MARKET TRENDS GEAR REPORT

THoHuArnSapmoretsntTeEtdriation

BY PATRICK MEITIN

H HA Sports’ Tetra Series mover sights Bar 4-5-inch Adjustable Dovetail is sure to according to lighting
have set a new standard, offering ultra- elevate HHA’s already stellar reputation. conditions and desired
pin brightness. The 1 7/8-
The Short Bar option provides a more inch sight aperture/housing includes a
tight tolerances, silky-smooth adjustments and compact option for guys like me who neon-green peep alignment ring with in-
tegrated bubble level. The inset ring helps
user-friendly function. are more bowhunting obsessed than reveal torque at full draw, while the level
reveals bow cant while shooting across
target-shooting fanatic. In my opinion, uneven ground. The pin fiber is grounded
on a wide, rugged metal blade.
They are also super tough and bowhunt- the design provides better balance with
Yardage is controlled by a star-like side
ing quiet. I used a Tetra sight last spring to hunting-length stabilizers, providing bet- wheel running on smooth brass and ny-
lon rack-and-pinion gearing. Yardage can
tag my DIY Idaho black bear and came to ter in-hand feel that leads to faster tar- be locked via a center turn lever. A huge
array of yardage tapes are provided for
truly appreciate the thoughtful design. For get acquisition. The sight is mounted on various bow/arrow combinations and
resulting gaps, a stainless steel yardage
2022, the Tetra Tournament Edition Short a milled base block, the dovetail exten- needle providing precise dialing, even at
odd “tweaner” yardages. For instance, it’s
sion secured by a large-head knurled bolt simple to dial to an exact 47 yards, as an
example, instead of rough gapping be-
with brass tip (if frequent adjustment or tween pins fixed at even yardages. A quick

removal are required) or through a much turn of the side wheel di-
als yardages from 20 yards
smaller—and lighter—nylon-tipped hex- (established through the
Infinite Adjust Plate) to 100
head set screw. Three extension-bar yards or more, depending on arrow speed.
Windage is controlled through the front
length indents are provided. Note, too, aperture bar, rough elevation through the
Infinite Adjust Plate and then through the
that this bar is compatible with Mathews’ precision side adjustment wheel. All ad-
justment interfaces include etched/white
Bridge-Lock system, providing one of the hash marks to make confident adjust-
ments. Third-axis adjustments are made
tightest fits in the business. in the extension bar. I like the fact all nec-
essary adjustment bolts are oversized and
All 2022 Tetra sights include the new In- easily manipulated and the sight is made
almost entirely of stout milled aluminum
finite Adjust Plate, allowing independent for reliability.
HHA has hit another Tetra homerun.
elevation and second-axis adjustments Check it out by visiting hhasports.com. IA

for more streamlined set-

up. Windage and elevation

adjustments are based on a

tool-free design, so shoot-

ers don’t have to carry wrenches.

The single vertical pin sight reviewed

(multi-pin heads available) is backed by

extended/aperture-wrapped fiber optic for

maximum brightness in poor light, but

includes HHA’s “mechanical rheostat,” a

sliding hood that can be pulled forward/

back to expose more or less wrapped fiber,

WebXtra ■ For more information on

the HHA Tetra Tournament, please go to

insidearchery.com/HHATetraTournament.

38 INSIDE ARCHERY APRIL 2022



40 INSIDE ARCHERY APRIL 2022

I’ve been fascinated by broadheads of all kinds for as long as I have
been bowhunting. In fact, I was so fascinated by them I started av-
idly collecting vintage broadheads while still in my teens. My col-
lection now includes more than 750 heads, manufactured between the
1920s and the late ‘70s. The fact that some of those individual heads are
now worth hundreds and even thousands of dollars tells me my broad-
head fascination is not unique. Despite $1,000-plus compound bows,
$2,500-plus crossbows, $200 a dozen arrows and all the rest, it is still
the broadhead that brings our shots at game to fruition.

Bowhunters depend on the sharp cutting edges and stout ferrules of
modern broadheads to drive through game and inflict massive hemor-
rhaging that results in quick kills and fast recovery. There are some

bowhunters who choose a head early on and remain resistant to
change. But for most bowhunters, the fascination with the
broadhead leads to constant experimentation, trying one
style or brand after another in the quest for something just
a little better, a little easier to tune, a little wider cutting,
a little tougher, or one that offers superior penetration on
the largest game. This is the kind of experimentation that
drives shop sales and keeps life interesting. Here are the
broadheads that will drive 2022 and beyond.

Bear Archery ■ Many Bear Archery fans and traditional bow-

hunters will be thrilled to learn the company has reintroduced the iconic
Bear Razorhead broadhead that became an instant success in the late
1950s. Customer demand prompted Bear Archery to reintroduce the his-
toric design after nearly 70 years, but the new version includes modern
twists. The all-new Razorhead VWS (Variable Weight System) includes
single- and double-bevel edge options and sports an insert system al-
lowing adjusting broadhead weight from 150, 175, 200
or 250 grains. They are constructed from high-grade
stainless steel, selected to both hold an edge but
be easily resharpened. As a stand-alone,

APRIL 2022 INSIDEARCHERY.COM 41

the broadheads can be used as a 150-grain Bear need for a Shock Collar, rubber band or
glue-on for wood arrows, or combined Razorhead VWS O-ring. It remains 100 percent reliable.
with the screw-in insert system to cre- .30-06 They include an MSRP of $44.99 per two
ate the heavier heads. Razorheads ship Outdoors packs. See Rage’s entire lineup by visiting
with three different insert weights and Little Giant feradyne.com/rage-broadheads/.
three matched-weight field points, which
are compatible with standard aluminum Rage Muzzy Broadheads ■ Muzzy’s fixed-
and carbon arrows. Bear’s new Razorhead Hypodermic
VWS single- and double-bevel broadheads, blade ONE broadhead is milled from a
including three heads and the full insert/ Trypan single piece of steel and offered in 85-,
field point set, will retail for $69.99 and Muzzy
become available later in the spring. See ONE 100- and 125-grain versions. They have
Bear Archery’s entire lineup by visiting become a go-to head for bowhunters
beararchery.com. Wac’Em tackling the largest, toughest game and
Hybrid SlipCam those wielding low kinetic energy due to
.30-06 Outdoors ■ The Little Giant light draw weights or short draw lengths.
The ONE is machined from premium
Broadhead from .30-06 Outdoors is a stainless steel, allowing tight tolerances
fixed-blade design with a manufacturer and ensuring they can stand up to severe
suggested retail price of just $13.99 per impacts—providing Muzzy’s “Bad to the
three, delivered in a blister pack. The Bone” reliability. The hybrid chisel/cut-
three-blade design includes a low-profile on-contact tip blasts through bone and en-
1-inch cutting diameter and blade vents hances penetration, while carefully engi-
for straight flight at any compound or neered blade vents promote straight flight.
crossbow speed. Its cutting diameter is All weights include rugged .046-inch-thick
created by the three .017-inch-thick blades blades, the 85-grain including a 1-inch
held in place at the rear with a knurled cutting diameter, the 100-grain and the
and threaded steel locking ring. The 125-grain both producing a 1.25-inch cut.
milled-aluminum ferrule is treated to a They arrive sharp out of the packaging,
chrome-plating finish and lead by a tool- but they can be easily resharpened on a
steel cutting chisel tip. See .30-06’s entire flat stone. MSRP is $49.99 per three pack.
lineup by visiting 30-06outdoors.com. See Muzzy’s entire lineup by visiting
feradyne.com/muzzy-broadheads/.
Rage Broadheads ■ Rage Broadheads
Wac’Em Broadheads ■ The Wac’Em
has continued to refine the deadly
100-grain Hypodermic Trypan, adding No Hybrid with SlipCam Technology, and
Collar (NC) technology to create the Hypo- the Hybrid Crossbow, remain strong sell-
dermic Trypan NC and a solid best seller ers after four years on the market. They
going into 2022. Rage’s two-blade Hypo- include super-sharp blades and combine
dermic Trypan quickly earned a reputa- the field-proven reliability of a fixed-
tion as a devastating, tough, accurate blade with the wide-cutting diameter of
and deep-driving mechanical design. a mechanical, to create deadly hybrid de-
The head is based on a needle-like tita- signs. The Hybrid with SlipCam sports a
nium ferrule, holding strong and sharp proven rear-deploy SlipCam mechanical
.039-inch-thick stainless-steel blades de- design that is 1 5/8-inch wide, stainless-
ployed by Rage’s game-changing blade re- steel Penetrator Tip, two 1 1/8-inch wide
tention system. NC technology takes the .050-inch-thick fixed blades and a ma-
head to the next level. It includes a 2-inch chined aluminum ferrule. The Hybrid
cutting diameter, deployed through Slip Crossbow includes a stout stainless steel
Cam technology to optimize blade attack ferrule, two cut-on-contact, 1 1/8-inch
angle and enhance penetration. NC tech- wide .030-inch thick fixed blades and two
nology’s integrated blade containment gator-style expandable blades that open
system utilizes cutting-edge finger-like to 1 ½ inches on impact. The Hybrid Cross-
tabs on the blades’ pivot point, holding bow’s expandable blades are secured
blades in place while in the closed po- with a friction washer to eliminate pre-
sition and completely eliminating the mature opening. Both heads weigh 100
grains, and both styles include .039-inch-
42
INSIDE ARCHERY APRIL 2022

thick mechanical blades. Three packs of Quality Archery Designs ■ QAD fixed- heads extreme accuracy. Three packs in-
each retail for around $44.95 and include clude an MSRP of $42.99. See QAD’s entire
a free red/green strobing Nockturnal FIT blade Exodus broadheads have been lineup by visiting qadinc.com.
Nock. See Wac’em’s entire lineup by visit- around awhile, but they remain best
ing feradyne.com/wacem/. sellers through a design well ahead of SWAT Broadheads ■ SWAT’s XMAG TI
its time. They are offered in standard,
Rocky Mountain ■ Rocky Mountain’s Crossbow and Deep Six versions, in 85-, is a high-performance crossbow broad-
100- and 125-grain weights and with full head that features SWAT’s patented
cut-on-contact First Cut-X gives cross- or swept blades. The USA-made heads are “Two Blade Entry Four Blade Exit” de-
bow shooters a straight-shooting, nail- super compact to deliver excellent accu- sign. The XMAG TI was tested at over 800
tough option at an affordable price of racy, but produce 1 ¼-inch cuts via three fps, making it essentially rated for un-
just $19.99 per three-pack. Each First .040-inch-thick blades. The broadhead limited speed. The XMAG TI is extreme-
Cut-X broadhead is spin tested to ensure is 100 percent stainless steel, including ly accurate at long range and virtu-
field-point accuracy at high velocities, the three-edged cutting tip that aligns ally indestructible. It weighs 100 grains
the head making an ideal choice for with the blades. Blade spurs that extend and sports a solid titanium ferrule.
any high-energy, ultra-efficient cross- inside the ferrule and a steel retaining The XMAG TI’s unique design creates
bow, or compound. The compact and ring make them bone-busting reliable. a 2-inch entry cut and a 3.5-inch exit
aerodynamic fixed-blade design has The razor-sharp blades and steep cutting wound to cause massive hemorrhaging.
been tested accurate to speeds in excess angle produce huge wound channels, The 420 stainless steel front blades are
of 420 fps. The 100-grain head holds a while the .700-inch SST ferrule produces .036 inches thick, and the rear blades
22/64-inch aluminum ferrule, a .060- less drag for deep penetration. Blade Over (also constructed from 420 stainless
inch thick main blade and .030-inch Shaft Technology, with blades extending steel) are .040 inches thick. Customers
thick bleeder blade producing 1 1/8-by- over the arrow shaft, create field point can also add the W25 collar (sold sepa-
3/4-inch cutting dynamics. See Rocky flight. Each head is spin tested for accu- rately) to bring the XMAG TI’s weight up
Mountain’s entire lineup by visiting racy, and tolerances are tight from head to 125 grains. See SWAT’s entire lineup by
feradyne.com/rocky-mountain/. to head, precision which lends these visiting swatbroadheads.com.

APRIL 2022 INSIDEARCHERY.COM 43

Rocky Mountain Quality Archery SWAT
First Cut-X Designs Exodus XMAG TI

Innerloc/Sullivan Industries ■ Inner- has been offering innovative broadheads 125, 150 and 175 grains. Both utilize iner-
for more than 30 years. See Innerloc’s en- tia technology that releases the blades on
loc shows its American pride with new tire lineup by visiting innerloc.com. impact through stored spring energy so
American Eagle broadheads. Built as a arrows use all available energy to move
tribute for all American patriots, it proud- VIP Archery ■ VIP broadheads are forward, wasting none to open blades.
ly sports a red, white and blue theme via The 100-, 125- and 150-grain models come
stunning anodizing. They include USA known for using cutting-edge technolo- in three packs, and the 175-grain version
and Eagle stampings at the base of the gies to generate clean, ethical shots that comes in in two-packs, with MSRPS of
ferrule and eagle-inspired blade vents. result in successful hunts. New Ranger $39.99 for 100- and 125-grain models and
American Eagle broadheads will be avail- and Commander broadheads were intro- $49.99 for 150- and 175-grain heads. Veter-
able in Innerloc’s new Patriot package, duced at the 2022 ATA Show and will be an Owned. American Made. Warrior Ap-
which includes three broadheads, six available very soon. They are mechanical proved. See VIP’s entire lineup by visiting
eagle flag arrow wraps and a Deadly by broadheads compatible with crossbows viparchery.com.
Design Innerloc-Country can cooler. In- and compound bows. They employ Mo-
nerloc Patriot packages became available mentum Management Technology and Cobra Archery ■ Cobra Archery says they
July 4, 2021, allowing customers to show unique Flexcut Technology to get the
their patriotism by carrying arrows that most from their surgically sharp blades. produce the world’s toughest mechani-
proudly display the red, white and blue. The Ranger is a 2-blade mechanical that cal broadhead, the Barbarian certainly in
The new American Eagle is a three-blade, opens to 2.4 inches, while including a 1.2- contention for that label. The Barbarian
100 grain head with a 1-inch cutting diam- inch in-flight diameter. They are offered was designed specifically for the perfor-
eter anchored by Innerloc’s proven Center in 100, 125 and 175 grains. The Command- mance demands of today’s hard-hitting,
Locking System. They are proudly made in er is a 3-blade mechanical offering the high-speed crossbow bolts. They include
the USA by a family-owned company that same blade dynamics and offered in 100, a patent-pending blade retention system

Innerloc that ensures blades remain closed in
American flight, without the need for rubber bands,
O-rings or clips. They offer low profile and
Eagle compact 1 ½-inch or 1 ¾-inch cutting di-
ameters—125- and 150-grain models, re-
VIP spectively—and a patent pending cutting
Ranger and trocar tip. The broadhead offers 150 grains
Commander of momentum-boosting mass wrapped
Cobra around a solid titanium ferrule and sports
Barbarian indestructible .070-inch-thick 420 stain-
less steel replaceable blades. Each pack-
Magnus age comes with a flight-matched practice
Stinger Buzzcut head, and each is spin tested before pack-
aging. See Cobra’s entire lineup by visiting
SlickTrick cobraarchery.com.
Assailant
APRIL 2022 INSIDEARCHERY.COM Magnus Broadheads ■ This year

marks Magnus Broadhead’s 38th year in
the business of manufacturing cut-on-
contact broadheads. Magnus moved on
from those early one-piece welded heads
and today offers screw-in designs com-
bining old-fashioned cut-on-contact
reliability with precision manufactur-
ing to create heads that fly true from
modern bows. The Stinger Buzzcut four-
blade broadhead flies true, as the folks at
Magnus dial in every single broadhead
so that total tip runout is less than .003
thousands of an inch. The chisel-tipped,
serrated main blade penetrates like a
smooth blade but produces additional
hemorrhaging. All Magnus Broadheads
include a lifetime replacement guaran-
tee. Just take a photo of the damaged
broadhead, email to customerservice@
magnusbroadheads.com and that head
will be replaced. See Magnus’ entire line-
up by visiting magnusbroadheads.com.

SlickTrick Broadheads ■ SlickTrick

Broadheads brought you the hybrid As-
sailant in 2021, a broadhead that contin-
ues to provide solid sales by combining
high-quality materials, tight tolerances
and a groundbreaking design to deliver
reliable performance. The 100-grain As-
sailant is a unique hybrid-style broad-
head design providing a total of 2 5/8
inches of cutting surface. The Assailant
sports the company’s ViperTrick series
ferrule milled from Super Steel mate-
rial and including an integral cutting
chisel tip. This ferrule holds both 7/8-inch
wide fixed and 1 ¾-inch wide expand-

Crimson Talon Cleaver VPA Single Bevel KuduPoint Contour Plus Musacchia NBS100

able blades to punch huge wound chan- 2022 in 125- and 150-grain weights. They Ashby Foundation recommendations, the
nels and spill copious amounts of blood. have been crossbow tested to 500 fps, so heads feature a straight-edged shape to
The Assailant’s trim in-flight profile al- they will fly true from any crossbow or drive deep and provide easy sharpening.
lows true field-point accuracy, and the compound. See Crimson Talon’s entire VPA Single Bevel Broadheads are offered in
100 percent stainless-steel construction lineup by visiting korekut.com. 150-, 200-, 250- and 300-grain right bevel
and Alcatraz Blade Lock System ensures (left coming soon)—all with 1 1/8-inch cut-
these heads stand up to punishing bone Vantage Point Archery (VPA) ■ VPA ting diameter.
impacts. MSRP is $47.99 for three heads.
See SlickTrick’s entire lineup by visiting has become a broadhead force to be reck- VPA 3-Blade broadheads are tank tough
slicktrick.net. oned with through high quality and dura- and machined with precision to ensure
bility found in their precision machined, perfect flight. The one-piece milled de-
Crimson Talon ■ Crimson Talon’s new one-piece broadheads and archery acces- sign eliminates weld lines or brazing
sories. For 2022, VPA’s Single Bevel 2-Blade combined with a pyramid chiseled tip
offering for 2022 is a single bevel, cut-on- lineup are sure to turn heads. They in- to split bone. VPA recently began offering
contact broadhead assortment called the clude ideal blade thickness and 35-degree heavier three-blades, including heads
Cleaver. The Crimson Talon Cleaver cuts single bevel edges that can be stropped to a weighing from 200 to 300 grains—with
to the core with a style that is more tradi- razor’s edge. Single bevel edges are touted lighter versions available down to 100
tionally based. Cleaver single bevel broad- for encouraging improved head momen- grains. Screw-in or glue-on, vented or
heads, with their deep, razor-sharp single tum and penetration. Machined from ei- non-vented and stainless steel or car-
bevels and thick, tough blades split and ther carbon tool steel or a premium grade bon tool steel options are provided. The
blow right through bone like only a single S7 tool steel with OD Green Duracoat Fin- 3-blade heads are easily resharpened on
bevel can. The Cleaver is designed to rotate ish, ferrules support the head all the way any flat stone. All VPA broadheads are 100
as it passes through flesh and bone, result- to the bone splitting tip. VPA broadheads percent made in America. See VPA’s en-
ing in increased tissue damage and short- are heat treated to 58 Rockwell hardness tire lineup by visiting vparchery.com.
er recovery times via nasty spiral cuts. The to be durable enough to withstand the
Cleaver will be available in the spring of toughest hunting assignments. Based on KuduPoint Broadheads ■ With Spring

2022 finally here, it’s a great time to start
stocking up for turkey and bear hunts.
KuduPoint Broadheads is excited to
talk about its Contour Plus broadheads,
which come in 100-, 125- and 150-grain
weights with left or right bevel cutting
edges. KuduPoint’s broadheads have
always been precision manufactured,
including stout stainless steel construc-
tion, a proprietary ferrule-to-blade swag-
ging process that creates a permanent
bond and thick blades treated to a slick,
non-glare finish. KuduPoint broadheads
have grown a reputation for accuracy
and durability. They have improved their

46 INSIDE ARCHERY APRIL 2022

WASP Contour broadhead by adding a bleeder
SharpShooter blade that slips right into the ferrule of
NAP the broadhead. The concave blade pro-
Endgame file provides excellent accuracy and
ultra-deep penetration on large game,
Viper the Contour Plus providing extra cutting
Spectre action through its new bleeder system.
TenPoint See KuduPoint’s entire lineup by visiting
EVO-X Montec kudupoint.com.
APRIL 2022 INSIDEARCHERY.COM
Musacchia Broadheads ■ Musacchia

Broadheads’ trocar tips are made from
416 stainless steel with Rockwell hard-
ness guaranteed to 42 RC through a
special process mastered 30 years ago.
Ferrules are produced from 7075 T6 alu-
minum, which includes superior yield
and tensile strengths. Blades are cut
from 420 stainless steel containing 12
percent chromium, which makes them
less brittle and allows heat-treating
to Rockwell 51 RC. Musacchia NBS100
broadheads 100-grain heads are of-
fered in four- and three-blade models,
the 1 1/8-inch-wide four-blade includ-
ing cross-locking blades, the 1 3/16-inch-

wide three-blade using angled blade
bases, both designs locking blades
securely inside the heart of the fer-
rule to be secured by the screw-on tro-
car tip. Musacchia Broadheads arrive in
three-packs stored in a reusable plastic
hardcase that keep edges shaving sharp
and protect customers from injury. See
Musacchia Broadheads’ entire lineup by
visiting musacchiabroadheads.com.

WASP Archery ■ WASP’s traditionally

inspired SharpShooter is now offered in
a 200-grain version. The 200-grain mod-
el was designed to give traditional bow-
hunters or those seeking increased Front
of Center (FOC) balance for the heaviest
dangerous game. The new SharpShooter
200 stainless steel blades arrive surgi-
cal sharp on delivery, and the head can
be used with or without the included
bleeder blades (this subtracts approxi-
mately 12 grains from total weight). Both
the main and bleeders are replaceable.
The SharpShooter 200 features a 1 1/8-
inch cutting diameter, with the main
blades .038-inches thick and the bleed-
er blades .020-inches thick. The right-
hand single bevel imparts rotation after

47

impact to split bone and keep arrows Wicked Ridge ent-pending magnetic-blade-closure
driving straight. The cut-on-contact tip Impact technology that holds blades closed in
features WASP’s angled tip grind to en- flight. On impact, the blades open in-
hance penetration through tough hide ABB stantly every time, resulting in massive
and bone. The 200-grain Sharpshooter Helix entry and exit wounds. No more O-rings,
will be available nationwide this spring. DirtNap Gear plastic collars or even rubber bands.
Three-packs include an MSRP of $53.99. Hellhound Designed to fly like a field point, the
See WASP’s entire lineup by visiting Spectre features a strong, aerodynamic,
wasparchery.com. Annihilator machined 7075-aluminum ferule with a
hardened carbon-steel, four-face chisel
New Archery Products (NAP) ■ If tip that provides extremely reliable pen-
etration through hide, flesh and bone.
maximum penetration is the goal, New The Spectre includes two .047-inch-
Archery Products has the perfect solu- thick, razor-sharp scimitar blades. The
tion. Their 100-grain fixed-blade End- chisel tip and blades hold a gold Cera-
game broadheads easily punch through kote finish for lubricity and wear resis-
big-game, thanks largely to their over- tance. The 100-grain version cuts 2 inch-
sized Bone Breaker tips that smash bone es wide, and the 125-grain version cuts
and devastate soft tissue, creating mas- 2.24 inches. Each three-pack includes a
sive trauma. Combine that with the practice head and an extra set of sharp
massively tough CNC-machined single- blades, with an MSRP of $44.99. See Spec-
piece titanium ferrule and .031-inch- tre Broadhead’s entire lineup by visiting
thick stainless steel blades with a viperarcheryproducts.com.
deadly 1-3/16-inch cutting diameter and
customers tackling massive big game TenPoint Crossbow Technologies
or situated at the low end of the kinetic
energy spectrum have an answer for ■ TenPoint launched the 100 percent
reliable penetration. The revolutionary steel EVO-X Montec Fixed Broadhead to
X-lock two-blade system anchors blades provide maximum reliability and tack-
securely as the arrow impacts targets driving accuracy. The new EVO-X Mon-
and plows forward. All heads are spin- tec Broadhead was built exclusively for
tested for optimal flight performance. TenPoint by G5 Outdoors, a one-piece,
Each package contains one set of pre- 100-grain broadhead featuring a three-
sharpened replacement blades. Com- blade, cut-on-contact design with a dev-
pound bow and crossbow models are astating 1 1/8-inch cut. It is constructed
offered, each with an MSRP of $54.99 for from 100 percent steel to include a nail-
three. See NAP’s complete lineup by vis- tough ferrule, bone-splitting precision
iting newarchery.com. point and scalpel sharp steel blades
that stop for nothing and create wide
Spectre Broadheads/Viper Archery blood trails. Each broadhead is spin
tested to guarantee perfect broadhead-
■ Spectre Broadhead’s president Brad to-shaft alignment and field point ac-
Lockwood is pleased to announce the curacy. Three packs retail for $39.99.
company is now fully stocked and ship- See TenPoint’s entire lineup by visiting
ping immediately. This much talked tenpointcrossbows.com.
about and anticipated magnetic broad-
head was introduced to the industry at Wicked Ridge Crossbows ■ Wicked
the Archery Trade Association’s annual
Trade Show in Louisville, Kentucky. Ridge’s crossbow-targeted broadhead
The industry responded very positively is a mechanical design labeled the Im-
to the revolutionary new design. With pact Broadhead. It was engineered to be
hundreds of hours in research and de- stout and accurate. The head offers pre-
velopment and an abundance of field cision, durability and performance at a
testing conducted, the Spectre 100- and great price. This 100-grain, two-blade,
125-grain broadheads are in stock and rear-deploying mechanical features
ready to ship. The Spectre features pat- all-steel construction and a simple, col-

48 INSIDE ARCHERY APRIL 2022

larless design that delivers field point clude an MSRP of $44 per three pack. See penetration on any game. The design
accuracy and a deadly 2-inch cut. The DirtNap Gear’s entire lineup by visiting produces a non-closing wound channel
aerodynamic broadhead is based on dirtnapgear.com. for better blood flow and creates suck-
a precision-machined, stainless-steel ing chest wounds while reducing drag
ferrule lead by a bone-crushing tip to Annihilator Broadheads ■ Annihila- on the arrow. The three-blade heads are
deliver massive wound channels and easily resharpened on a flat stone. They
huge blood trails. Its floating blade de- tor Broadheads are created with a single are offered in 100- and 125-grain stan-
sign ensures the blades do not open in- tough piece of 4041 alloy steel and heat dard (.910-inch cutting diameter) and
flight. MSRP is $34.99 for three packs. See treated to be nail tough and cut on con- 125- and 150-grain XL models (1 1/16-inch
Wicked Ridge’s entire lineup by visiting tact, the advanced design providing ex- cutting diameter). All include a patented
wickedridge.com. cellent accuracy from any bow type—in- Back Scoop Windage design that reduces
cluding crossbows—and pass-through
Helix Broadheads ■ Helix Broadheads,

formally known as Strickland’s Helix
Broadheads, was recently purchased by
America’s Best Bowstrings (ABB). When
former owner Tim Strickland set out to
design and produce the Helix, his goal
was to fashion a top-performing broad-
head made for serious bowhunters, in-
cluding supreme accuracy, deep penetra-
tion and the ability to inflict devastating
wound channels. Helix Broadheads uti-
lize a single bevel, fighter jet design that
works in conjunction with arrow fletch-
ings to introduce steerage at the arrow
tip for improved stability and accuracy.
The single bevel design improves pene-
tration, while better breaching bone and
creating nasty spiral wound channels.
Helix Broadheads come in three packs in
weights ranging from 100 to 225 grains
in 25-grain intervals. Sharpening Helix
heads is simple using the Helix Sharp-
ener. See ABB’s entire lineup by visiting
americasbestbowstrings.com.

DirtNap Gear ■ The new and deadly

Hellhound broadhead from DirtNap Gear
is a nail-tough replaceable-blade design
with cross-locking blades and a 100 per-
cent steel ferrule treated to a nickel plat-
ing. The broadhead produces 1.1-by-1.1-
inch cuts with four thick 420J2 stainless
steel blades. The hollow-ground, four-
edge tip leads a “spike-like” ferrule that
penetrates a short distance before the
four spooky-sharp blades begin cutting.
The compact, balanced head provides
true field-point accuracy from the fast-
est bows, while also driving deep into
game for pass-through performance on
large big game like elk, or when wielding
low energy gear. The 100-grain heads in-

APRIL 2022 INSIDEARCHERY.COM

drag through atmosphere and minimiz- Ramcat the signature Offset Blade Design will de-
es shear force through flesh. This allows HydroShock ploy on impact, producing a 2-inch-wide
the arrow to draft behind the broadhead entry wound through 3.625 inches of to-
air pocket, and it opens a clean path Allen tal cutting edges. The offset blade design
for the arrow to follow. The design also Velox also produces fatal Z-like wound chan-
smashes through bone efficiently. See nels that will not plug, thus generating
Annihilator’s entire lineup by visiting SIK more blood flow. The offset blade design
annihilatorbroadheads.com. SK2 also works with fletchings to produce
Cold Steel field-point accurate flight. The SK2 is 100
Ramcat Broadheads ■ Ramcat Broad- Buzz Saw percent stainless steel and includes a
cutting leading tip. See SIK’s entire line-
heads’ HydroShock incorporates proven Titanium X Quadcutter up by visiting beararchery.com.
aircraft technology, allowing it to fly ex-
actly like a field point when shot from Cold Steel ■ The Buzz Saw is an ideal
any bow, at any speed. The patented Air-
foil System and Firenock Aero Concentric choice for beginners or younger hunters
Technology provide excellent accuracy who don’t want to spend money on ex-
and eliminate heads that loosen while pensive steel broadheads that can cost up
shooting. Back-Cut Technology features to 15 times more. These 100-grain broad-
blades sharpened both front and rear to heads come in packs of 40 for an MSRP of
do as much damage penetrating the tar- $54.99. Solid polypropylene construction
get as they do backing out. The head pro- makes them excellent for taking out var-
duces a 1 3/8-inch cut via three .032-inch- mints, nuisance wildlife or non-trophy
thick blades, and 100 percent stainless animals destined for the freezer. The
steel construction makes it corrosion Buzz Saw is highly aerodynamic and fea-
resistant to stand up to harsh treatment. tures 12 serrated cutting edges, meaning
The one-piece stainless steel ferrule that a well-placed shot will even quickly
with milled-in cutting tip and Blade and humanely dispatch big game. The
Over Shaft Technology ensures deep pen- Buzz Saw was created by the same peo-
etration. Standard and Deep-6 threads ple who have been designing Cold Steel’s
and 100- and 125-grain versions are of- tactical and military knives for over 35
fered. See Ramcat’s entire lineup by visit- years, so users can truly count on these
ing ramcatbroadheads.com. broadheads being extremely sharp and
effective. See Cold Steel’s entire lineup by
Allen Company ■ Allen’s Velox Stain- visiting coldsteel.com.

less Steel Fixed-Blade Broadhead is Titanium X ■ Titanium X’s Quadcutter
made for tough assignments on the
largest game. The three .032-inch-thick is a fixed four-blade broadhead designed
stainless-steel blades are anchored se- to produce devastating wound channels
curely with an integral threaded lock- and quicker game recovery. The Quad-
ing system that ensures blades stay in cutter includes a Grade 5 titanium fer-
place even after punishing bone hits. rule with a milled-in cutting tip that
The 100-grain head is led by a cutting is spin tested for balance and concen-
trocar-style tip milled from hardened tricity. The cut-on-impact point in-
steel for deep penetration. All critical cludes four sharp, beveled edges to drive
stress points include hardened steel for through tough hide and bone efficiently.
enhanced impact strength. The head The head features a 1 3/16-inch cutting di-
produces 1.125-inch cuts and retails for ameter produced by four premium, sur-
$24.95 per three. See Allen’s entire lineup gical-grade stainless steel blades. Blades
by visiting allencompany.net. are a dependable .031-inches thick. Each
three pack is provided with a spare set
SIK Broadheads ■ The 100-grain SK2 of replacement blades and a broadhead
wrench. They feature an MSRP of $39.99.
from SIK Broadheads is a two-blade me- See Titanium X’s entire lineup by visit-
chanical built around patented FliteLoc ing truglo.com. IA
Technology. This approach guarantees
INSIDE ARCHERY APRIL 2022
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