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FOODANDBEVERAGEMATRIX MONTHLY NEWSPAPER FOR F&B INDUSTRY RNI No: MAHENG/2018/75095 Volume 6 / Issue 6 / Mumbai / August 2023 / Pages 68 / INR Rs 50/- SEE US ON PAGE 2

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10 August 2023 | Food And Beverage Matrix FOODANDBEVERAGEMATRIX MONTHLY NEWSPAPER FOR F&B INDUSTRY Editor’s Note Dear Readers; Get ready for Fi India, a leading global event for food and beverage industry, allowing professionals to showcase their products, network with peers, and learn about the latest trends and innovations in the food industry. Fi India brings together manufacturers, suppliers, and buyers of food ingredients, additives, and processing aids from India and around the world. The event provides a platform for companies to showcase their products, services, and technologies to a targeted audience, and to connect with potential customers and partners. Fi India is held annually, alternating between Mumbai and New Delhi. Last year it was held in Bangalore for the first time. This year, the event will be held in Mumbai, co-located with ProPak, aiming to bring an all-round F&B solutions under one roof. The event attracts thousands of visitors and exhibitors from across the food and beverage industry, making it a key event in the Indian food industry calendar.Best of Luck! Thank you COME, BE A PART OF THE WORLD’S FASTEST GROWING MARKET BARISTA COFFEE LAUNCHES FOURTH OUTLET IN UTTARAKHAND AT RISHIKESH’S TAPOVAN Barista Coffee, India's leading coffee chain, announced the opening of its new outlet in Tapovan, Rishikesh, Uttarakhand. Situated at Lemon Tree Premier on Badrinath Road, the newly launched two-storey outlet marks the company's fourth establishment in the picturesque state of Uttarakhand. The ground floor, covering an area of 560 sq. ft., boasts 16 comfortable seats, while the first floor, spread across 400 sq. ft., offers ample seating for 24 patrons. The strategic location of Barista's latest outlet in Tapovan, Rishikesh, caters to both leisure travellers and spiritual seekers, making it an ideal destination for coffee enthusiasts. Rajat Agrawal, CEO of Barista Coffee, said, "Barista is thrilled to establish its presence in Tapovan, Rishikesh. This is our fourth store in Devbhoomi (Uttarakhand), and we are eager to expand our footprint further in this enchanting territory."

12 August 2023 | Food And Beverage Matrix WITHIN OUR BODY, EACH 'HUMAN' CELL IS COMPLEMENTED BY 10 MICROBIAL CELLS. "Gut health" Contrary to popular belief, not all bacteria are harmful to us. Within our body, each 'human' cell is complemented by 10 microbial cells. These range from bacteria in the gut to viruses and fungi in other parts of the body.There are trillions of these in a human body . Gut bacteria or microbiome helps digest food, produce vitamins, communicate with the immune system and create small molecules that help the brain function. Thus, it is essential to have a healthy gut- by which we mean a gut with plenty of friendly bacteria. There are many different types of bacteria living in the gut. Each of these thrive on different foods. Here are a few tips to keep your gut bacteria healthy. 1. Include probiotic foods in your diet Probiotics need not only be taken in the form of supplements. This can easily be incorporated into your daily diet. These can be defined as live bacteria and yeasts that help the digestive system. Yogurt is one of the most common sources of probiotics. Kimchi or fermented vegetables, miso, cheese, buttermilk, fermented condiments and lentil sprouts are other examples of probiotic foods you should include in your diet. 2. Try having some carminatives in your meals. Carminatives are foods that soothe the digestive system. Some common carminatives are cumin, ginger, oatmeal, cardamom, cinnamon and fennel. While cumin helps with the digestion of black beans, cooked oatmeal lines the stomach and soothes it. 3. Eat weight loss friendly food Being overweight not only affects how you look but also affects the digestion process. When you lose weight one of the first things you would notice is a lowered amount of abdominal discomfort as your gut begins to feel healthier. This is because weight loss lowers the pressure on the lower esophageal sphincter. This does not allow the valve to open more than necessary and hence prevents food and stomach acid flowing back into the esophagus. Along with increasing your intake of fruits and vegetables, switch your cooking oil for olive oil to notice the difference. 4. Increase your fiber intake A diet that is rich in fiber is the best way to promote the growth of diverse microbes in the gut. This includes fruits, vegetables, beans, lentils, cereals and nuts. Fiber also helps prevent constipation and has been linked to lowering the risk of cancer. To prevent the buildup of gas and bloating by increasing fiber, drink plenty of water with all your meals. 5.Eat prebiotic foods: Prebiotics are a type of fiber that stimulates the growth of healthy bacteria. Prebiotic-rich foods include artichokes, bananas, asparagus, oats and apples . Breastfeed for at least six months: Breastfeeding is very important for the development of the gut microbiome. 6. Cut out sugar and avoid processed foods You’re sweet enough already! Fast digesting sugars, otherwise known as Monnosaccarides, are digested so quickly that your little microbes don’t get a chance to take a bite out of them! If you eat too many simple sugars too regularly, you run the risk of literally starving your microbiome to death. Additionally, hungry microbes will resort to munching away at the lining in your intestine, which can lead to inflammation. Try to alter your diet to include more foods with complex sugars, to ensure a happy and healthy microbiome. Here’s a list of some sweet foods that will keep both you and your gut happy! • Honey • Dark Chocolate • Coconut Flour • Apples • Berries • Bananas • Mango • Sweet Potatoes Also make sure you keep out an eye for dreaded hidden sources of monosaccharides. Sugar can sneak into foods you would never expect them to be. Keep an eye on sugar levels in things like smoothies, nut butters, protein bars, salad dressings and even in a gut-favourite… yogurt! 7.Make sure to eat your vegetables! Especially the leafy green ones! Vegetables are loaded with fibres, which cannot be digested by people but are consumed by the good bacteria in your gut. It has been observed that people who follow a diet rich with fruits and vegetables are less likely to grow disease-causing bacteria. Some great examples of vegetables that feed your microbes are: • Leeks • Onions • Asparagus • Broccoli • Spinach • Artichokes 8.Avoid Antibiotics If probiotics are your gut’s best friend, then Antibiotics are your gut’s worst enemy! Antibiotics work buy wiping out any and all bacteria, which makes them very effective for treating illnesses, but very bad for your microbiome. The antibiotic cannot recognize the difference between good gut bacteria and bad bacteria. They work on a ‘kill now ask questions later’ model. Try to buy meat products that were raised without antibiotics, and if you do have to take an antibiotic, make sure to take a probiotic daily for the duration of your prescription to help replenish your gut bacteria. 9.Fermented Foods are gutfriendly Fermented foods are another great source of probiotics. The crowd favourite is yogurt, however, if you’re going to be eating a lot of yogurt, make sure that it is sugar-free! There are several other options that are a great source of good bacteria. Kombucha is becoming a very popular source of probiotics. You can also eat things like pickles, kimchee, and kefir to ensure that you’re getting enough live cultures to keep your gut healthy and happy. 10.Eat foods rich in polyphenols Polyphenols are plant compounds that have many health benefits, including reductions in blood pressure, inflammation, cholesterol levels, and oxidative stress Human cells can’t always digest polyphenols. Because they aren’t absorbed efficiently, most polyphenols make their way to the colon, where they are digested by gut bacteria Some examples of foods rich in polyphenols are: • cocoa and dark chocolate • red wine • grape skins • green tea • almonds • onions • blueberries • broccoli Polyphenols from cocoa can increase the amount of Bifidobacteria and lactobacilli in humans and reduce the quantity of Clostridia The bottom line Your gut bacteria are extremely important for many aspects of health. Many studies have now shown that a disrupted microbiome can lead to numerous chronic diseases. The best way to maintain a healthy microbiome is to eat a range of fresh, whole foods, mainly from plant sources like fruits, veggies, legumes, beans, and whole grains Fermented foods are highly nutritious and can be a great way to add diversity to your diet while enhancing gut health. Nutritiononurplate Tips: Try trading milk for home made yogurt or Greek yogurt in smoothies, using miso as a base for soups and sauces, or adding tempeh to your favorite stirfry recipes..including idlies twice in a week for breakfast ,having pickled veggies as sides atleast twice a week ( avoid if medical conditions restrict high amount of salt) Try out curd rice as a soul food once a week ..Drink kambucha as a coffee substitute. Preetha Kkiran nutritionist

14 August 2023 | Food And Beverage Matrix BRENNTAG APPOINTED AS ASIA PACIFIC EXCLUSIVE DISTRIBUTION PARTNER BY INDIA’S QUALITY SPECIALITY CHEMICALS Brenntag, the global market leader in chemicals and ingredients distribution, today announced it has been appointed as the exclusive distributor by Quality Speciality Chemicals Private Limited in Asia Pacific for industrial lubricant additives packages and components, metalworking fluids packages, rust preventives, and corrosion inhibitors. Quality Speciality Chemicals is one of India’s leading producers of industrial lubricant additives and specialty chemicals. Brenntag Specialties’ Lubricants division is the market leader in the distribution of finished lubricants and ancillary products to the automotive, commercial, and industrial business segments and is a trusted distributor of many major OEM brands available today. “Over the last thirty years, Quality Speciality Chemicals has grown from a start-up to become a leading manufacturer in our field. To chart our path for the next lap of growth, we are confident that Brenntag is the ideal partner to help us break into the Asia Pacific market. Brenntag understands our needs and is easy to do business with. We are excited to tap into Brenntag’s global set-up and in-depth industry knowledge to meet and exceed increasingly complex and demanding technical and safety requirements,” said Rushabh H. Shah, Director, Quality Speciality Chemicals Private Limited. Pierre Colignon, Asia Pacific President of Lubricants, Brenntag Specialties said, “We are thrilled with the strategic distributor partnership with Quality Speciality Chemicals. It fits well into Brenntag Specialties’ strategy to increase valueadded service offering to our customers with a comprehensive and sustainable portfolio by focusing on high-growth industry segments such as the industrial and metalworking lubricants markets.” About Brenntag: Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 17,500 employees worldwide and operates a network of about 600 sites in 72 countries. In 2022, Brenntag generated sales of around 19.4 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. In the field of sustainability, Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, in the DAX since September 2021. In addition, the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information, visit www.brenntag.comn

16 August 2023 | Food And Beverage Matrix REVOLUTIONIZING REFRIGERATION AND COLD CHAIN PRACTICES Welcome to R E F C O L D , the ultimate Refrigeration and Cold Chain Exhibition. REFCOLD aims to revolutionize refrigeration and cold chain practices by addressing the global challenge of food wastage, improving the shelf life of perishable products, advancing vaccine storage capabilities, and establishing India's global dominance in annual production. Why REFCOLD? Did you know that India is the largest producer of milk in the world? Therefore, it is important to preserve our dairy products with proper refrigeration technologies. And are you aware that approximately 33% of food is wasted globally due to inadequate refrigeration and cold storage? This decaying and spoiling of vegetables, fruits lead to high methane gas emissions and contributes significantly to greenhouse gases. The cost of food and perishable wastage amounts to around 1 lakh crore rupees per year. Ensuring nutritious and affordable food while minimizing waste is a major challenge for the perishable food industry worldwide. Over 50% of global food wastage occurs in Asia, making prevention and management of food waste loss crucial. The need for cold storage, equipment, transport, technologies, and training is of utmost importance, and REFCOLD provides abundant opportunities to address these needs. Combatting food wastage - a sustainable revolution: Fruits, vegetables, seafood, dairy products, pulses, ice cream, and grains often spoil due to factors like moisture and temperature, attracting molds, bacteria, viruses, algae, fungi, and decay. Pre cooling immediately after harvest ensures better shelf life of products. Transforming waste into wealth: Experts from the dairy industry, perishables sector will share real-life success stories on how they transformed companies using Made in India Technology. Additionally, exhibitors will showcase innovative products and technologies focused on transforming waste into wealth Equipping the pharma industry: REFCOLD goes beyond food preservation and addresses the needs of the pharma industry. Cutting-edge refrigeration technologies showcased at the event safeguard the efficacy of vaccines and pharmaceutical products. These innovations support public health outcomes and disease prevention efforts. Parallel Technical Sessions: In addition to the exhibition, REFCOLD features parallel technical sessions by experts from across the globe, covering case studies, providing valuable insights into the industry. Attendees can register for these sessions to learn from global experts. India's global leadership: By hosting REFCOLD, India solidifies its position as a global leader in agricultural, marine and dairy productivity. The exhibition highlights state-ofthe-art technologies, Hackathon sessions, Start-up Hubs and Meet the consultant sessions for entrepreneurs propelling India to the forefront of enhanced annual production. Join us at REFCOLD to explore the future of food preservation and witness India's rise to global leadership. This special exhibition, organized by The Indian Society of Heating, Refrigeration, and Air Conditioning Engineers (ISHRAE), with a membership of more than 25000, with 50 chapters Pan India, and three chapters across the globe, offers a holistic experience for visitors. Discover innovative solutions that empower farmers, optimize efficiency, and secure a sustainable future. This event is handled by Informa Markets India. Be an active part of shaping the future of refrigeration and cold chain practices on a global scale. Raja M Sriraam Chairman – REFCOLD India - Chennai

REJOICE LIFE INGREDIENTS RZ - D - 301, Upper Ground Floor, Street No. 9 Sadh Nagar, Palam Colony, New Delhi - 110045 Mob. : 91 9350821100 / 8384080898 Email:[email protected] www.rejoicelifeingredients.com Clean Label

18 August 2023 | Food And Beverage Matrix ALCO-BEVERAGE INDUSTRY ENCOUNTERS COMPLEXITY OF COMPLIANCE TO SET UP PRODUCTION UNITS Alco-beverage industry encounters complexity of compliance to set up production units. There is need for at least 99 licences and registrations to set up manufacturing facility for alcoholic beverages. India is one of the fastest-growing alcobeverage markets in the world, with an estimated market size of $52.5 billion (2020) and is expected to grow at a CAGR of 6.8%. The alcohol consumer base is set to reach 386 million people in India by the end of the decade, with almost 13 million people reaching the legal drinking age in the country every year. The growing demand is mainly contributed by multiple factors such as rapid urbanisation, favourable demographics, changing social norms and consumer preferences, mainly among the younger population, rising disposable income for the middle-class population, and increased accessibility and availability. In its report titled Simplifying Compliance Management for the Alco-Beverage Industry, TeamLease Regtech, India’s leading Regulatory Technology (Regtech) solutions company, provides an overview of the complexity of compliance and the challenges entrepreneurs and employers face in the alco-beverage industry. It also delves deep into the present regulatory framework and suggests actionable recommendations for enterprises and policymakers. It looks into the regulatory requirements and challenges enterprises face. It also notes the compliance management obstacles employers face and the regulatory framework around consumption. For instance, the quantum of punishment for drinking and driving corresponds with the blood-alcohol content. It finds that an enterprise needs at least 99 licences and registrations under 67 Acts for setting up a manufacturing facility from scratch. While some of these licences can be obtained within 15 days, a majority of licences have no attached timeline for approval. As such, getting all required approvals may take anywhere between 3-4 years for an entrepreneur. Once the enterprise starts operations, it needs to adhere to over 3,000 compliance obligations in a year. These include maintenance of records, returns, and filings under the specific state excise policy; Food Safety & Standards Act, 2006 and Food Safety & Standards Rules, 2011; State Excise Bonded Warehouse Rules, and State Liquor Licence Rules, among others. Sandeep Agrawal, director and co-founder TeamLease RegTech, said, “The $50+ billion Alco-Beverage sector contributes significantly to the state tax revenues. With an ever-increasing consumer base that will continue to boost revenue and market size, it is pertinent to understand the ground realities of operating an enterprise in this space. Compliance obligations vary depending on the positioning of the enterprise in the supply chain. A manufacturer needs at least 99 licences and permissions before even beginning operations, whereas warehouse operators require 8 licences . Retail sellers can need 9-13 licences based on whether they sell the alco-beverage or serve it as part of a food business operator. Operating in just one state can require an employer to deal with over 3,000 yearly obligations. With this report, we have dug deep into what an entrepreneur faces when he/she enters this sector and how this complexity is replicated in over 30 heterogeneous alco-beverage markets that are present in India.” n

We are at Fi India 2023 Fi India is back in Mumbai after a long time, and we are excited to be a part of this edition. The IMCD India F&N team is ready to roll out concepts that will give you an edge to compete in the market with the latest global and local trends. Our highly experienced technical team has developed prototypes based on the trends like healthy indulgence, affordable and sustainable solutions, and innovative concepts with the help of our vast portfolio of world-class ingredients from our esteemed partners. The prototypes are available for you to view, touch, feel, and taste, and you can also explore how to collaborate with us to get these formulations into your portfolio. Bring in your challenges to us and we will help you find out solutions with our specialists available at the booth. Prepare to witness some of the exciting and innovative future’s menus, where health, nutrition, taste, and indulgence will meet affordable and sustainable solutions. Visit us at Hall 1, booth C16 at the Fi India 2023 in Mumbai from 17th to 19th August 2023, to connect with our partners and specialists. IMCD India Pvt. Ltd. T +91 22 6146 0900 E [email protected] www.imcdgroup.com

20 August 2023 | Food And Beverage Matrix Exploring the Versatility of Konjac and Curdlan Gum in the Food and Beverage Industry Meron, India's largest Agar Agar manufacturer, offers a wide range of products, including Konjac and Curdlan Gum, which have gained significant attention in the food and beverage industry. These two products are known for their unique properties and health benefits, derived from natural sources. With their wide range of applications, from thickening and stabilizing to gelling and improving texture, Konjac and Curdlan Gum have become essential components in various culinary creations. Konjac is Derived from the Konjac tuber, primarily composed of Konjac glucomannan(a soluble fiber). This natural-origin powder boasts a high fiber content and offers numerous health advantages. It aids in reducing blood cholesterol, promoting regular bowel movements, and regulating lipid metabolism. Konjac also exhibits a prebiotic effect, supports lower blood glucose levels, and contains essential vitamins and minerals. Its gelling mechanism involves forming a thermoirreversible gel in alkaline pH and exhibiting good synergetic interaction with other hydrocolloids like Starch and Carrageenan. Meron offers two types of Konjac commonly used in the industry, namely Konjac gum (refined) and Konjac powder semi-refined, providing options for different applications such as meet applications, fish balls, noodles, cold cuts, jellies, etc to ensure desired functionalities are achieved. Curdlan Gum is a polysaccharide derived from fermentation, offering an array of gelforming properties. When heated above 85 o C and cooled, it generates a high solid, thermo-irreversible gel that enhances water retention, elasticity, and freeze-thaw stability in food also when heated at 55o C and cooled forms a thermoreversible gel. Curdlan Gum serves as a sought-after ingredient in various food products such as meat, seafood, rice, noodles, tofu, and bakery items, as it acts as a firming agent, gelling agent, stabilizer, and thickener. Its strong stability to high temperatures makes it ideal for cooking, frying, and microwave applications. The versatility of Meron’s Konjac and Meron’s Curdlan Gum extends beyond the food industry, finding applications in biopharmaceuticals, petroleum industries, household products, agriculture, toothpaste, and cosmetics. With their remarkable water-holding capacity and binding properties, these gums enhance the texture, stability, and sensory experience of a wide range of products. Meron's Konjac and Curdlan Gum, being derived from natural sources and offering functional benefits, have become valuable additions to the culinary world. They cater to the demands of health-conscious consumers while driving innovation in food manufacturing processes. For more information, visit: www.meron.com and connect with us for enquiries at [email protected] / 9895767366 EXPLORING THE VERSATILITY OF KONJAC AND CURDLAN GUM IN THE FOOD AND BEVERAGE INDUSTRY

21 marine hydro colloids marine chemical will share shortly CURDLAN GUM PECTIN Curdlan Gum is a high molecular weight polysaccharide obtained from pure-culture fermentation. if curdlan gum is heated to more than 85o C and then cooled, it forms high solid gel thermal irreversible gel, The gel will not liquify even if it is heated to 120o C; After heating to 55o C and then cooled, it forms a low solid gel which is thermo reversible The water holding capacity of curdlan gum in food will help to bind more water molecules in various applications like meat products, fish products, jellies, tofu, bakery, frozen foods, salad dressing and also in biopharmaceutical, petroleum industry, Household products, Agriculture pesticide, Personal Care: Toothpaste and Cosmetics application Pectin is a structural polysaccharide of the cell wall of plants, Commercial pectin is commonly extracted from apples and citrus fruits. Pectin is generally used in the food industry as a gelling, thickening, stabilizing, and emulsifying agent. Meron offers two types of pectin HM Pectin & LM pectin It is a 100 % natural origin powder that is high in fiber content. Used in Confectionary, Dairy, Bakery and Plant Based Meat applications. Developed by our in-house team, each stabilizer has been carefully crafted to enhance the quality of the end product and ensure operational efficiency for the manufacturer. Our range includes Glazemate (cold glaze stabilizer), Ice Cream Stabilizer (For Low Fat, Medium Fat & High Fat Ice Creams) , Milkshake Stabilizer and Flavoured milk stabilizer. . Major applications of Pectin are Jam, Candies, Fruit crush, Fruit fillings, Jellies, Yoghurt, Marmalades, Toppings, etc. 17-19 August 2023 Bombay Exhibition Centre Mumbai, India Booth No : A05 Hall No : 01

22 August 2023 | Food And Beverage Matrix UNRAVELLING MIGRATION TESTING IN THE FOOD INDUSTRY Food manufacturers go the extra mile to package their products in an appealing manner to drive high sales figures. There is a possibility of the packaging materials leaching into the food products if they are of bad quality. Food product packaging consists mainly of 5 types of materials. They are: Plastic: Plastic packaging is widely used due to its cost-effectiveness and versatility. However, certain types of plastics contain harmful chemicals such as bisphenol-A (BPA) and phthalates. These chemicals can leach into the food and may lead to various health issues, including hormone disruption and potential carcinogenic effects. Additionally, plastic waste is a major environmental concern, contributing to pollution and posing a threat to marine life. Styrofoam (Expanded Polystyrene): Styrofoam is often used for take-out containers and disposable food packaging. It is non-biodegradable and can take hundreds of years to decompose, leading to environmental pollution. Further, Styrofoam can release toxic substances that can contaminate the food when heated. Aluminium: Aluminium is used for packaging certain food products like beverages, canned foods and ready-to-eat meals. Aluminium exposure has been linked to neurotoxicity and excessive intake may be harmful to the brain and nervous system. Cardboard and Paper: Cardboard and paper packaging are generally considered safe for food products, especially when coated with food-grade materials. However, certain inks, dyes or coatings used on paper packaging may contain harmful chemicals, and improper disposal of paper waste can contribute to environmental pollution. Glass: Glass packaging is considered one of the safest options for food products, as it does not leach harmful chemicals into the food. However, glass is heavy and can be more expensive than other materials, thereby leading to higher transportation costs and potential energy consumption. Tetra Pak: Tetra Pak is a popular choice for packaging dairy products, juices and other liquid foods. It is a composite material comprising paper, aluminum and plastic layers. While it is considered safe for food, the multi-layered composition makes recycling more challenging, and improper disposal can have negative environmental impacts. Biodegradable and Compostable Materials: Some manufacturers are shifting towards biodegradable and compostable materials made from plant-based sources. While these materials are less harmful to the environment compared to traditional plastics, the full extent of their environmental impact depends on how they are managed after use. For instance, if not properly composted, they may still contribute to pollution. Despite taking stringent steps to ensure good quality of packaging materials, leaching of packaging materials into products could be possible. While leaching up to a certain extent is permissible by the FSSAI, food manufacturers must know if their packaging materials are leaching in their products and to what extent. Migration testing is a type of food safety test that is used to determine the amount of a substance that can migrate from a food packaging material into the food itself. This is important because some substances can be harmful to human health if they are consumed in large enough quantities. There are two main types of migration testing: Direct contact migration testing involves placing the food packaging material in direct contact with the food and then measuring the amount of substance that migrates into the food. Indirect contact migration testing involves placing the food packaging material in contact with a simulated food matrix and then measuring the amount of substance that migrates into the matrix. The results of migration testing can be used to determine whether a food packaging material is safe for use. If the amount of substance that migrates into the food is too high, then the packaging material may not be safe to use. Migration testing is an important part of food safety and helps to protect consumers from harmful substances. Additionally, the leaching of harmful substances and chemicals from packaging materials is not the only way the food could prove unsafe for consumption. Food contact materials could also transfer impurities and contaminants to food products, thereby rendering them unsafe for consumption. Food contact materials that could affect food quality are: • Food Manufacturing Equipments (Belts, Gaskets, Lubricants) • Food Preparation Wares (Crockery and Utensils like Chopping Boards, Whisks) • Food Packaging (Plastics, Containers) • Dining Wares (Bowls, Plates, Spoons) By conducting migration testing, manufacturers can deliver some benefits to the consumers by making the food products safe. Further, migration testing can help identify potential health risks from food packaging materials. It can also help improve the quality of food products while protecting the reputation of food companies. Migration testing is a valuable tool that can help to ensure the safety of food products. Migration testing proves beneficial to the manufacturers as it reduces the risk of product recalls, increases consumer confidence in food products, helps comply with food safety regulations and protects the environment. Migration testing is a valuable tool that can help to ensure the safety of food products and protect consumers from harmful substances. n Ashwin Bhadri: The author is CEO at Equinox Labs

24 August 2023 | Food And Beverage Matrix “2023 WILL BE THE YEAR WHERE TRAVEL & HOSPITALITY INDUSTRY IS SET ON A REBOUND PATH” Chalet Hotels Limited, a leading hospitality company, has elevated Stephen D'Souza to the position of associate vice president - cluster operations. He will be responsible for seamless management of Four Points by Sheraton Navi Mumbai-Vashi, The Resort Mumbai, and The Dukes Retreat in Lonavala. Stephen D'Souza shares his views on the hotel industry, government policies and schemes, the hospitality industry, eco-tourism and more, in an email interview with Kimberley Almeida. Excerpts: How would you describe the current scenario of the hotel industry? According to industry reports, 2023 will be the year where the travel and hospitality industry is set on a rebound path. It has been observed that travellers are merging business trips with leisure trips, tapping the ability to work more flexibly from any destination in the world. The amalgamation of work and leisure combined with leisure trips and remote work opportunities has permanently altered the way guests have an outlook on the hotel property. This trend will extend to direct the hoteliers to adapt how we design hotel stay spaces and how customers interact with them. Indian hotel chains showing better growth post-pandemic. Comment. Indian hotel chains have shown remarkable resilience in the face of the pandemic, with many businesses adapting quickly to the new normal. The hospitality industry has been able to leverage technology to provide contactless services such as automated check-ins, contactless catering and room services, digital concierge facilities, as well as contactless payments. The industry has also been able to take advantage of the rise in domestic tourism, with many businesses focusing on domestic travellers. Additionally, Government has provided financial support to the industry, helping to ensure that businesses remain afloat. This has enabled the industry to not only survive the pandemic, but to thrive in the post-pandemic landscape. As such, Indian hotel chains have been able to show better growth post-pandemic and are well-positioned to take advantage of the increased travel demand in the future. How is the Indian hospitality industry transforming through innovation and technology? The Indian hotel industry has been striving to adopt the latest market technologies, thus allowing guests to enjoy the uber-chic offerings. Technology continues to change the way hotels operate, conduct business, and interact with customers. The pandemic has triggered the need to leverage technology quickly and tackle the challenges. Several tech innovations such as electrostatic sprayers to sanitise guest rooms, digital keys, e-concierge, and e-menus aided the industry in dealing with the challenges of meeting new customer expectations. At Four Points by Sheraton, Navi Mumbai, the iPad check-in and check-out system is an addition to the global digitalisation movement. As a part of the initiative to contribute to the plastic ban in the country, traditional plastic cards have been replaced with mobile keys. Tap to scan and order enables the guests to access the catering and room services of the hotel from the comfort of their room. To contribute to the evolving healthy lifestyle, a nutritious menu has been introduced supporting and presenting local cuisine. How is revenge tourism boosting prospects for India’s hotel industry, post-Covid? The Covid-19 pandemic has had an adverse impact on the hotel industry in India, with occupancy rates and revenues plummeting. Revenge tourism has been a major boost for India's hotel industry in the post-Covid era. As people look for safe and secure destinations to travel to, India has become one of the most desirable destinations. With its rich culture and diverse geography, India has a lot to offer to tourists. There has been a huge surge in bookings in recent months as people are keen to travel and explore new places. This has been a major boon for the hotel industry as it has enabled them to recover some of their losses due to the pandemic. Furthermore, with Government introducing various incentives and discounts, the hotel industry has been able to attract more tourists and boost their prospects. Stephen D'Souza

Food And Beverage | Matrix August 2023 25 Medical tourism and eco-tourism are growing in India and opening new prospects for business. Comment. As per a report by the India Brand Equity Foundation, the Medical Tourism sector is predicted to increase at a CAGR of 21.1% from 2020-27. The Economic Survey 2023 highlights the rise of medical tourism due to the government’s initiatives such as the AyushVisa for medical tourists, the launch of the National Strategy for Sustainable Tourism and Responsible Traveller Campaign, the introduction of the Swadeshi Darshan 2.0 scheme and Heal in India. Tapping on to Navi Mumbai city which harbours the finest hospitals like Fortis Hiranandani Hospital and MGM New Bombay Hospital, to name a few, the profitability ratios of the tourism industry are heading towards a strong rebound in the coming quarter. Give us your thoughts on different Government policies and schemes that are attracting inbound tourism. The 2023 budget will have a significant influence on the tourist sector, increasing travel packages and making travel more expensive. This is a setback for tour operators that had planned to build up operations following the pandemic. Consumers will end up spending more, which will have a significant impact on travellers’ pockets, and they may opt for alternate cheap travel options, such as domestic travel. As per the government's focus on developing 50 new tourist-friendly locations as announced in the Budget 2023, travel within the country will likely become even more popular. The hotel sector is supported by the government’s initiatives such as the AtmaNirbhar Bharat campaign. To sustain growth, hotel chains need to focus on providing quality services, while also leveraging technology to keep up with the changing customer needs. What is the company’s long-term plan for sustainability?? We aim to leave no space untapped to be eco-friendly and sustainable and adapt to the latest and most environment-friendly practices. What are the key factors that would differentiate your brand from the existing brands in the market? Having a strong market presence for over 15 years, we have a great sense of understanding in terms of the market and its trends. Digitisation in the front desk and communication process for any food orders and amenity request is one of our key differentiators. Also, our hotel location offers the best connectivity in the city, which makes us preferred among the rest. What are the company’s plans on future collaborations? We plan to associate with companies and vendors who focus on and believe in sustainability and ecofriendly practices.n

26 August 2023 | Food And Beverage Matrix MANE KANCOR: PRESERVING THE MAGIC OF ASAFOETIDA AMIDST GEOPOLITICAL CHALLENGES Introduction: Asafoetida, a mystical and essential ingredient in Indian cuisine, has been cherished for its delightful taste and aromatic charm for generations. It is that essential spice that gives a dish its signature flavour. Challenges: The journey of this enchanting spice from its homeland in Central Asia to the kitchens of India has had many twists and turns. The region’s uncertain political landscape has disrupted supply chains, leading to shortages, adulteration concerns, and inconsistent quality. For companies in the field of blended spices and seasoning using asafoetida as a crucial ingredient in their products, this situation called for urgent attention and innovative solutions. Mane Kancor's Quest for Excellence: Embodying a commitment to culinary excellence, Mane Kancor embarked on a mission to provide the solution to get the right ingredients and solutions to the customer. The dedication to quality assurance and remarkable sourcing capabilities set the stage for preserving the spice's authenticity. With the help of cutting-edge technology, a committed R&D team, and skilled sensory panelists, Mane Kancor conducted thorough assessments to pinpoint the ideal raw material and its origin. Chemical composition of the raw material is carefully analysed, gauging its essential oil profiles and relevant taste imparting compounds. The well-trained sensory panel unravelled the finest nuances of flavour and aroma, by locking the authentic essence. Secret Elixir - Proprietary Extraction Techniques: Mane Kancor's Proprietary extraction techniques transformed asafoetida gum into various practical formats, including liquid, powder, and oil/water-soluble variants. The ability to preserve the authentic taste in powder and liquid form showcased the culinary magic, guaranteeing consistent taste across an array of dishes. Results Through meticulous supply chain development, rigorous quality control, and sophisticated sensory evaluations, the resulting product achieved consistent taste and remained readily available throughout the year. The diverse range of blends provided our customers with the freedom to use the products as unique solutions in their offerings. Now players in blended spice powder and seasonings, can be confident that they have reliable and distinctive natural ingredient solutions for their culinary needs, leaving them with nothing to worry about when it comes to asafoetida. Mane Kancor a leader in the field of global spice extraction was established in 1969 with a history that traces back to 1857, Cochin. The company is a leading innovator in natural ingredient solutions from sustainable sourcing of raw materials, clean extracts, advanced research, and formulation. With a presence in over 80 countries, regional distribution centres worldwide, and multi-locational factories in India, our global sourcing programmes work closely with the farmers to enrich their livelihoods. Our solutions include a wide range of Oleoresins, Essential Oils, Floral Extracts, Natural Antioxidants, Natural Colours, Culinary Ingredients, Spices & Blends, Delivery Platforms, and Organic Ingredients. Our products adhere to all global standards and are certified with FSSC 22000, ISO 9001, ISO 14001, ISO 45001, ISO 50001, HACCP & GMP, RSPO & FAMI – QS, Halal, Kosher, and Organic (NPOP, NOP & EOS).

Food And Beverage | Matrix August 2023 27 With the right spice ingredients we ensure that it's not just the flavour profile of your seasoning products that is consistent, but the whole experience is too. Be it a unique or customised blend of ingredients, our solutions will give your products the same experience of freshness every single time! TAKE YOUR SEASONING GAME TO A WHOLE NEW LEVEL. Elevate your seasoning products with Mane Kancor’s Natural Ingredient Solutions. NATURAL SPICE INGREDIENTS INSTANT TASTE & AROMA RELEASE CONSISTENT FLAVOUR UNIQUE & CUSTOMISABLE RANGE +–1 –––˜™ š™››œ [email protected] www.manekancor.com Website MEGA PLANTATION DRIVE FOR OIL PALM CULTIVATION UNDER NATIONAL MISSION FOR EDIBLE OILS With an a i m t o increase the oil palm production area to 10 lakh ha., and boost the Crude Palm Oil production to 11.20 lakh tonnes by 2025- 26, Government of India launched the National Mission for Edible Oils- Oil Palm in August 2021. In addition to the marked growth in production of edible oils, the mission is also successfully leading India towards an ‘Aatma Nirbhar Bharat’ by reducing the import burden. Under the mission, State Governments along with Oil Palm processing companies have initiated a Mega Oil Palm Plantation drive from July 25, 2023, to further increase the oil palm cultivation in the country. Three major oil palm processing companies, namely, Patanjali Foods Pvt. Ltd., Godrej Agrovet, and 3F, are actively promoting and participating with the farmers in their respective States for record area expansion. The mega plantation drive commenced on July 25, 2023, and will continue till August 12, 2023. The major oil palm growing States, namely, Andhra Pradesh, Telangana, Tamil Nadu, Odisha, Karnataka, Goa, Assam, Tripura, Nagaland, Mizoram, and Arunachal Pradesh will be participating in this initiative. The drive started on July 25, 2023, in the Rest of India (RoI) States i.e. Andhra Pradesh, Telangana, Tamil Nadu, Odisha, Goa, Karnataka, and will continue till August 8, 2023, and will cover an area of almost 7000 ha., area out of which more than 6500 ha., is targeted to be covered by Andhra Pradesh and Telangana. In the North-Eastern Region (NER) States such as Assam, Arunachal Pradesh, Tripura, Mizoram, and Nagaland, the drive started on July 27, 2023, and will continue till August 12, 2023, in 19 districts, covering more than 750 ha., of area. Government of Assam is targeting to cover an area of more than 75 ha., of the 8 districts during the Mega Plantation Drive from July 27, 2023 till August 5, 2023. The participating companies in this drive for the state are Godrej Agrovet Ltd., Patanjali Foods Pvt. Ltd, 3F Oil Palm Ltd., and KE Cultivation.

28 August 2023 | Food And Beverage Matrix INDUSTRY LEADERS UNITE TO FORGE THE PATHWAY TO UNPRECEDENTED GROWTH OF FOOD & BEVERAGE INDUSTRY IN INDIA I n a landmark event organized by Koelnmesse Pvt Ltd., key industry stakeholders convened at ‘Partners Forum’, a gathering of visionaries dedicated to defining the roadmap for the exponential growth of the of F&B industry in India. Under the theme of ‘Partners Forum’,Koelnmesse Pvt Ltd brought together thought leaders, executives, innovators, and policymakers from across the F&B industry landscape. Their collective expertise and shared vision served as the driving force behind the development of a comprehensive agenda for the upcoming edition of ANUFOOD India & ANUTEC International FoodTec India scheduled from 7-9 September 2022 at Bombay Exhibition Centre, Mumbai, An event that promises to chart a course towards unparalleled success and prosperity for all industry stakeholders. The forum witnessed the presence of Presidents & Committee Members from the leading industry associations like - Indian Chamber of Commerce (ICC), All India Food Processors Association (AIFPA), Association of Food Scientist & Technologist of India (AFSTi - Mumbai), Chamber for Advancement of Small and Medium Businesses (CASMB), Plant Based Foods Industry Association (PBFIA), Society of Indian Bakers (SIB), Hospitality Purchasing Managers Forum (HPMF), India Pulses and Grains Association (IPGA), Innova Marketing Insights and Retailers Association of India (RAI) who play a pivotal role in shaping the future of the industry. During this momentous occasion, attendees were engaged in dynamic discussions, strategic collaborations, and insightful presentations, all aimed at shaping the future trajectory of the F&B Industry. Through open dialogue and collaborative initiatives, industry stakeholders agrees to pool their knowledge and expertise to identify key challenges, explore emerging trends, and uncover untapped opportunities at this interntional events. By defining a clear roadmap for growth, ANUFOOD / ANUTEC India aims to catalyze innovation, foster strategic partnerships, and fuel sustainable development across the industry. The outcomes of this gathering will empower businesses, investors, and policymakers alike to make informed decisions, drive economic growth, and enhance the overall competitiveness of the F&B industry. Milind Dixit, Managing Director of Koelnmesse Pvt Ltd, welcomed the dignitaries and set the tone for the forum by highlighting the remarkable achievements of the trade fairs thus far. He also offered a sneak peek into the concurrent events & showed highlights that are bound to elevate the overall experience for all the stakeholders involved. Dr. Subodh Jindal, President of AIFPA, shared his perspective on the F&B industry and the significant role of ANUTEC & ANUFOOD India for the food industry. He emphasized the active participation of government and export promotion councils. He further emphasized doing such events regionally. Dr. Prabodh Halde, Chairman, CASMB, emphasized that such international gatherings serve as fertile grounds to attract and nurture young talent, and underscored the importance of encouraging participation of the youth in the event. He further emphasized on expert zone and start-up school that CASMB will conducting at the event enabling the start-ups with expert opinions, project consulting & Product registration etc. Ratheesh Nair, Regional Director - Western Region for Indian Chamber of Commerce, expressed his gratitude on getting associated with ANUFOOD & ANUTEC events and empathized contributing to the government agenda of celebrating year of Millet’s by organizing a panel discussion on theme of “Super Food – Millets & Nutrition”. Dr. Nitin Nagrale, the Founder and General Secretary of HPMF, shared his insights on elevating the brand value of ANUTEC & ANUFOOD India through enhanced interactive activities onsite. HPMF will host a Buyers Delegation from Maharashtra and an International delegation from Nepal, Bhutan, Sri-Lanka, and other locations. Additionally, the association will organize a dedicated session on "Market Penetration Strategy" to provide valuable insights and guidance. Chinmayee Deulgaonkar, Vice President of AFSTI, stressed the significance of involving rural India in the event and emphasized the need for stronger collaboration between industry and academia. Additionally, she highlighted the contribution of women power in the food and beverage industry. Celebrity Chef Rakhee Vaswani, the Founder of Pallet Culinary Academy, enthusiastically confirmed her active involvement in the newly introduced show feature 'Culinary Corner'. This show feature will showcase a series of Masterclasses dedicated to diverse cuisines, including Plant-Based, Asian, European, and more, focusing on the products displayed at the event. Dr. Hitesh Bhatt, the Director of Marketing & Communications at RAI (Retailers Association of India), is actively involved in curating an engaging panel discussion targeting purchase managers from the retail food and beverage industry. Dr. Bhatt emphasizes the importance of raising awareness about critical issues such as food wastage and food safety. Dr. Parag Gadre, the board member of Indian Pulses & Grains Association emphasized the contribution of such events in enhancing the business growth for the industry and showed his willingness on creating a pavilion at the event that will not only highlight the strength of Indian Pulses & Grain at this global event but will also enhance the celebration of Millet Year. Aditi Sharma, representing the Plant Based Food Industry Association (PBFIA), is actively engaged in curating an immersive panel discussion and conference sessions focused on the technical aspects and significance of plant-based food. Additionally, she has confirmed the inclusion of a dedicated pavilion showcasing exhibitors specializing in plant-based food products. Gopalakrishnan Chakarapani, the representative of Innova Market highlighted the significance of the global trend zones viz ‘Packaging Theatre’ and ‘Innovative Trend Zone’ being featured at ANUTEC India and ANUFOOD India respectively.

Food And Beverage | Matrix August 2023 29 He assured the dissemination of reports on global emerging trends in the food and beverage industry at the above-mentioned zones. The outcomes of this august gathering will empower the upcoming events to catalyze innovation, foster strategic partnerships, and fuel sustainable development across the industry. The enthusiasm shown by the dignitaries and the high-quality deliberations was undeniable evidence of the profound importance of both ANUFOOD India and ANUTEC International FoodTec India within the overall industry landscape. Join us at ANUFOOD India / ANUTEC International FoodTec India scheduled from 7-9 September 2023 at Bombay Exhibition Centre, Mumbai, where the torchbearers of Indian Food & Beverage industry will congregate to define the roadmap for a thriving future of the industry. Together, let us embark on this transformative journey towards unprecedented growth and success. To register your presence, please apply on: https://shorturl.at/ qJST3 Page 4/4 Koelnmesse is an international leader in organising trade fairs in the field of food and beverage processing. Anuga FoodTec and ProSweets Cologne are established, worldleading trade fairs, hosted in Cologne/ Germany. In addition to the events at its Cologne headquarters, Koelnmesse also stages further food technology trade fairs with different sector specific areas of focus and content in key markets across the world, including India, Italy and Colombia. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food and beverages with its leading international trade fairs Anuga and ISM and its global network of satellite events. Further information: www.anugafoodtec.com/trade-fair/ industry-trade-fairs

32 August 2023 | Food And Beverage Matrix FSSAI TO IMPLEMENT CENTRAL SECTOR SCHEME ‘STRENGTHENING OF FOOD TESTING SYSTEM IN THE COUNTRY’ F ood Safety and Standards Authority of India (FSSAI), under Ministry of Health & Family Welfare, Government of India is implementing a Central Sector Scheme named, Strengthening of Food Testing System in the Country, including provision of Mobile Food Testing Labs (SOFTeL) under which an assistance of Rs 14.80 crore has been released to Assam from FY 2016- 17 to 2022-23, towards up-gradation of State Public Health Laboratory, Baminimaidan, Guwahati, Assam. Further, FSSAI has provided assistance in the form of mobile food testing laboratories, Raptor Diagnostic Reader, Frying Oil Monitor, Compact Cabinets, Vehicle Mounted Mobile Freezer Units, portable chill boxes and backpack style box to the State of Assam. FSSAI has also imparted Capacity building of laboratory personnel. Ministry of Food Processing Industries has also supported one of the project of Government of Assam namely State Public Health Laboratory, Guwahati, under the Scheme of Setting up/Up gradation of Food Testing Laboratories with grant in aid of Rs 1.72 crore. The project got completed on February 26, 2020. Government has taken initiatives regarding Food Safety and Consumer Empowerment. Under Eat Right India, FSSAI has increased awareness of consumers towards healthy, safe and sustainable eating habits. Funds have been provided to States under MoU for various certification programmes and to conduct IEC activities through media for raising consumer awareness. FSSAI has provided assistance of Rs 4.58 crore for FY 21-22 & 22-23, under the annual Memorandum of Understanding (MoU) with the state of Assam for strengthening of State Public Health Laboratory, Guwahati. Further, FSSAI has also an online grievance portal on Food Safety Compliance System (FoSCoS) namely ‘Food Safety Connect’ where a consumer can register complaint relating to the food articles. Further, Food Business Operators (FBOs) are required to mandatorily display License / Registration number on the invoices/ sale or cash receipts enabling consumers to make informed choices while making food purchase. Further, regarding empowerment of consumers, the Consumer Protection Act, 2019 has been enacted, which provides for establishment of three-tier quasi-judicial machinery, called Consumer Commissions, at the District, State and National levels to provide simple and speedy redressal to consumer disputes; establishment of a Central Consumer Protection Authority(CCPA), Ministry of Consumer Affairs, Government of India to regulate misleading advertisements

Food And Beverage | Matrix August 2023 33 and unfair trade practices affecting consumers as a class; simplification of the adjudication process in the Consumer Commissions such as enhancing pecuniary jurisdiction of the Consumer Commissions, filing of complaint from the Consumer Commission having jurisdiction over the place of work/residence of the consumer irrespective of the place of transaction, e-filing and e-payment, v i d e o c o n f e r e n c i n g for hearing, deemed admissibility of complaints if admissibility is not decided within 21 days of filing; court monitored mediation to facilitate early disposal of cases; provision of product liability; penal provisions for manufacture/ sale of adulterated products/ spurious goods; provision for making rules for prevention of unfair trade practice in e-commerce and direct selling. Under the provisions of the Consumer Protection Act, 2019, the Central Consumer Protection Authority (CCPA) has been established w.e.f 24.07.2020 to regulate matters, inter alia, relating to false or misleading advertisements which are prejudicial to the interests of public and consumers as a class. Provision for filing cases online through e-Daakhil has been introduced in Consumer Commissions at the district, state and national level for speedy and hasslefree resolution of cases. The National Consumer Helpline (NCH), as a prelitigation mechanism, has been set up to receive grievances of consumers through telephone (short code 1915), web portal, letters, SMS, emails etc. and Mobile App. These grievances are taken up with the concerned entities for resolution. Department of Consumer Affairs has launched the “Jago Grahak Jago” campaign through electronic and print media for consumer awareness and joint awareness campaigns on consumer rights and responsibilities. Department of Consumer Affairs has also launched “Jagriti”, a mascot for empowering consumers and making them aware of their rights. By bringing the Jagriti Mascot, DoCA aims to strengthen its consumer awareness campaign presence in digital and multimedia and reinforce a young empowered and informed consumer as a top-of-mind consumer rights awareness recall brand. n

34 August 2023 | Food And Beverage Matrix H.O. : 26/27, KALA UDYOG PREMISES, L.B.S. MARG, BHANDUP, MUMBAI - 78. Email : [email protected] FACTORY: PLOT NO. 1, SURVEY NO. 47, VILLAGE ASANGAON, TAL SHAHAPUR, DIST THANE 421 601. Email : [email protected] Specialist in Printing Of: • Multicolour Paper Rolls • Printed Wax Paper Rolls & Sheets • Bread Wrapper • Biscuit Wrapper • Twist Wrap & Soap Wrapper • Anti-Rust Paper • Printed Laminated • Film’s in Roll’s & Pouches We are manufacturer, exporter of Printed Wax Paper, Flexible Laminate Films in Rolls and Pouch. FSSAI FOR MONITORING FRUITS & VEGGIES AGAINST USE OF PESTICIDES IN HIGH DOSES The food authority has ordered for monitoring the sale of fresh fruits and vegetables in the markets, as media reports have surfaced about these commodities having pesticides and harmful chemicals in high doses. The FSSAI has written to all the Food Safety Commissioners in the country referring to the various media reports regarding vegetables and fruits having pesticides and harmful chemicals in high doses, being sold in major cities across India. Further NHRC has also taken suo-moto cognisance of the issues relating to excess use of pesticides by the farmers and has directed for taking measures to minimise pesticide risk and promotion of alternative systems directed of cultivation. The order reads, “In order to curb the menace of excess use of pesticides during pre-marketing treatment of fruits and vegetables with the pesticides, it is requested to keep strict vigil in your respective State/UT on such Food Business Operators (FBOs) who are involved in the manufacturing/repacking fresh/surface-treated/minimally processed fruits and vegetables.” The FSSAI has also asked to employ measures like surveillance/ enforcement and awareness activities to ensure that the fresh fruit, vegetables comply with the provisions of FSS –Contaminants, Toxins and Residues - Regulations. “In addition, awareness building measures through information, education, communication activities under Eat Right initiative may be conducted in fruit and vegetable markets/mandis to educate consumers and food businesses about the issues,” the order further reads.

H.O. : 26/27, KALA UDYOG PREMISES, L.B.S. MARG, BHANDUP, MUMBAI - 78. Email : [email protected] FACTORY: PLOT NO. 1, SURVEY NO. 47, VILLAGE ASANGAON, TAL SHAHAPUR, DIST THANE 421 601. Email : [email protected] Specialist in Printing Of: • Multicolour Paper Rolls • Printed Wax Paper Rolls & Sheets • Bread Wrapper • Biscuit Wrapper • Twist Wrap & Soap Wrapper • Anti-Rust Paper • Printed Laminated • Film’s in Roll’s & Pouches We are manufacturer, exporter of Printed Wax Paper, Flexible Laminate Films in Rolls and Pouch.

36 August 2023 | Food And Beverage Matrix “WE ARE FOCUSING ON DOMESTIC MARKET AS OPPORTUNITY IS IMMENSE” ProV Foods prides itself on having the freshest, tastiest and healthiest nuts, dry fruits, berries, trail mixes and more. Their farm-totable approach, brings consumers the finest quality food products, as the brand is involved in every step of the process - from sourcing the ingredients to packaging and delivering them to you. K S Narayanan, growth & innovation advisor at ProV Foods, shares his views on the food and beverage industry, healthy food products, sustainability, and more, in an email interview with Kimberley Almeida. Excerpts: How has the competitive landscape of the food and beverage industry changed during the past few years? The competitive landscape of the food and beverage industry in India has witnessed significant changes over the past few years. According to a report by the India Brand Equity Foundation (IBEF), the market has become highly competitive, with a large number of players entering the industry. The report states that the number of food processing units in India has grown at a CAGR of 9% from 2011 to 2019, indicating a substantial increase in competition. The entry of international brands has also intensified the competition in the market. Companies such as Nestle, Coca-Cola, and PepsiCo have expanded their presence in India, leveraging their global brand recognition, innovation capabilities and financial resources. This has created a challenging environment for domestic players and has spurred innovation and diversification in the industry. A large number of startups have also sprung up which is further spurring innovation in products & services. The rise of online food delivery platforms has further transformed the competitive landscape. According to Statista, the online food delivery market in India was valued at approximately $7.7 billion in 2020. The emergence of newer formats like cloud kitchens and food delivery aggregators like Swiggy and Zomato has provided consumers with a wide range of food options, increasing competition for traditional brickand-mortar establishments. Add to this the grocery push done by the e-comm giants like Flipkart and Amazon have further given a lot many more options to the consumers. A lot of advertising bucks are being diverted to grab screen space on these online platforms which allow brands to reach Tier 2 cities at the click of a button. Online sales have further democratised distribution and made products and services available which were hitherto not available earlier. What are the different types of products offered by you and which are most popular among consumers? We offer a range of products in the category of nuts, seeds, berries and dry fruits that cater to different consumer preferences and budgets. We offer over 100+ SKU across 6 sub-brands in these segments – and they continue to innovate. We offer products from their economical on-the-go mini pack of just Rs 30 up to ultra-premium jumbo sized regal packs perfect for gifting occasions – a large consumer base in itself. The company's focus on quality, taste, and nutritional value has resonated well with consumers, contributing to their popularity and also its availability across both online & offline channels has multiplied significantly. With chef Sanjeev Kapoor as a brand and growth ambassador, the brand is able to create a unique product portfolio that caters to a wide range of consumer segments, ranging from home makers in need for products for their daily recipe needs to parents looking for healthy snacks for their children’s tiffin boxes and further to ProV being an ideal gifting option. I am also working closely with the team to introduce a number of game changing products for the Indian consumer in the near future. Are consumers inclined towards healthier product choices given the rise in conscious eating habits? Consumer inclination towards healthier product choices has witnessed a notable rise in India particularly post-Covid. According to a survey conducted by the Indian Council for Research on International Economic Relations (ICRIER), approximately 74% of Indian consumers have demonstrated a growing preference for healthier food options. This shift in consumer behaviour is attributed to increased awareness about nutrition, fitness, and overall well-being. The rise in conscious eating habits is further evident in the increased demand for better for me, clean label, organic, plant-based, lowsugar, reduced fat and gluten-free products. According to a report by Nielsen, the food market in India is projected to grow at a CAGR of 23% between 2021 and 2026 across a wide range of categories. This indicates a strong consumer inclination towards healthier and more sustainable food choices. From a practical industry perspective, this preference shift is evident from the large number of ‘clean label’ snack brands gaining significant traction in both consumers and investors' minds. Many products such as protein bites, bars have come into the mainstream market while they were almost non-existent a few years ago in the Indian F&B arena. Give us your thoughts on green packaging alternatives, keeping in mind environmental concerns? Green packaging alternatives have become crucial in addressing environmental concerns in India's food and beverage industry. With a growing emphasis on sustainability, companies are actively exploring eco-friendly packaging options. According to a report by TechSci Research, the green packaging market in India is projected to grow at a CAGR of around 14% during 2021-2026. Unfortunately not many solutions in end-consumer packaging have arrived in the Indian F&B arena that are practical, economical, shelfstable and executable at a large scale. To mitigate environmental impact, we source bulk of our products directly from farmers cooperatives across the world, use of recyclable packaging material and also are constantly evaluating opportunities to improve the environment impact. K S Narayanan, growth & innovation advisor at ProV Foods

Food And Beverage | Matrix August 2023 37 What are the key driving factors and challenges in the dry fruits, nuts, seeds and berries segment? The dry fruits, nuts, seeds, and berries segment in India is influenced by several key driving factors. One of the primary driving factors is the growing awareness about the health benefits associated with these products. Nuts & seeds are seen as a powerhouse of nutrition. According to a study by Research and Markets, the market for dry fruits and nuts in India is expected to grow at a CAGR of around 11% between 2021 and 2026. Increasing disposable income, urbanisation, and changing consumer lifestyles have also contributed to the segment's growth. As per the Indian Brand Equity Foundation (IBEF), the rising urban population and higher per capita income have led to increased consumption of healthy snacks, including dry fruits, nuts, seeds, and berries. However, the segment does face challenges. A large part of the volumes are dependent on imports, thereby price fluctuations due to crop variability and availability can impact the market dynamics. Additionally, maintaining product quality, especially in terms of freshness and taste, poses a challenge. Ensuring affordability for a wider consumer base can also be a hurdle, as premium quality dry fruits, nuts, seeds, and berries can be relatively expensive. Apart from the health benefits, India with its rich culinary heritage has usage of nuts, seeds & berries across a wide variety of dishes, sweets & savouries on a daily basis in the household kitchens. Tell us about the challenge and opportunities in the unorganised and organised sectors with regards to nuts, seeds, dry fruits and berries. The nuts, seeds, dry fruits, and berries segment in India comprises both organised and unorganised sectors, each with its own challenges and opportunities. The unorganised sector faces challenges related to quality control, standardisation, and limited market access. The lack of proper packaging and storage facilities can impact product quality and shelf life. However, the unorganised sector does play a significant role in meeting local and regional demand, especially in many geographies. On the other hand, the organised sector has opportunities for growth through brand building, offering consistent product quality, product diversification, and adoption of modern technologies in all the areas of operations. The organised sector can leverage its advantages in terms of quality assurance, marketing strategies, and efficient supply chain management to tap into the growing demand for nuts, seeds, dry fruits, and berries and make it available for the consumers. This segment can benefit from investments in packaging, marketing, and distribution networks to reach a wider consumer base. What type of R&D goes into the products? Who is the target audience? We invest significant resources in research and development (R&D) and also work with a number of trusted partners in our entire supply chain to ensure the creation of innovative and highquality products on a consistent basis. Our R&D efforts focus on enhancing taste, nutritional value, food safety standards and creating new innovative products. By conducting consumer research and market analysis, we identify emerging trends and preferences to develop products that meet the evolving needs of target audience. The target audience for our products varies across different categories. For select economical products, the target audience includes homemakers and households with daily consumption patterns. In the snacks and readyto-eat category, target audience comprises busy individuals across all age groups seeking convenient and healthy options as part of their daily routines. We aim to provide products that cater to a wide range of demographic segments and consumer preferences. What is the company’s longterm goal for sustainability? We have a long-term goal for sustainability, aiming to minimise our environmental impact and contribute positively to society. We have set specific targets to achieve our sustainability objectives from sourcing to manufacturing to distribution. As we focus on procuring goods directly from growers for large consumption items, we work closely with growers that meet set sustainability standards of farming, harvesting & storage. We also prioritise social responsibility by supporting local communities and engaging in fair trade practices. By promoting responsible sourcing of ingredients and investing in employee wellbeing, we strive to create a positive social and environmental impact throughout our operations. Are you planning on launching any new products? The company continually explores and introduces new products that align with changing consumer preferences and market trends. They are investing significantly in R&D to identify emerging opportunities and develop innovative offerings. Our commitment to meeting consumer demand and staying competitive in the market suggests a proactive approach towards new product development. We have recently launched a line-up of value products with recipes curated by chef Sanjeev Kapoor for the homemaker TG, we further launched 30 mini packs to target local kirana and POS clientele. In addition a wide variety of gifting options targeting corporates and individuals have also been introduced. Although I cannot spell out clearly the upcoming launches in detail, we are continually working on introducing products via means of form-change to create more valueadded products or even to target specific consumer convenience needs in the snacking segment. Any plans for collaboration with foreign markets? There is a large vacuum in the “healthy snacking” space in India especially in the nuts and dry fruits category. There is a shift in consumer preference from unbranded / loose produce to branded products all the way down to Tier 2 city kirana stores. As consumer preference gravitates towards better quality branded produce, they are looking for a trustworthy brand offering innovative products from natural to flavour augmented healthy snacks – this is where we are positioned with our range of healthy snacks in the nuts and dry fruits category. With pan-India distribution and easy availability, we aim to be the brand consumers think of whenever they want to buy nuts or dry fruits in India. In other words - Think Nuts and Dry Fruits – Think ProV. Therefore, we are currently focusing on the domestic market as the opportunity is immense. We see immense opportunity to expand our presence further and penetrate deeper in the domestic market.n

38 August 2023 | Food And Beverage Matrix THERE IS NOW WIDER RANGE OF WINES AVAILABLE AT DIFFERENT PRICE POINTS” Mateus by Sogrape is a Portuguese wine with a rich history dating back to 1942. Created by Fernando Van Zeller Guedes, it was originally a pink-coloured wine that gained global recognition. The distinctive bottle design, inspired by flasks used in the First World War, has remained unchanged for over 80 years. It has become a reference in the wine industry, offering refreshing and fruity options to reinvent the rosé category. With a presence in 120 markets and annual sales of 23 million bottles, the brand aims to attract new consumers worldwide. Miguel Pinto, head of sales at Mateus, talks about the wine industry, trends and challenges and expansion in the Indian market, in an email interaction with Aanchal Chaudhary. Excerpts: How do you plan to expand in the Indian market and ensure Mateus’ success. Throw some light on the challenges as well. Our brand is relatively new in India, but we are experiencing encouraging growth. We measure our success not just by the sales we make to our partners, but also by the sales our partners make in the market. We are pleased to see that our partner Aspri Spirits is doing well in terms of sales to the market, and we have observed that the product is being well-received by consumers. We have checked the stock in stores and found that it is sound, which is a positive sign. Overall, we are optimistic about the potential for Mateus in the Indian market and are pleased to see that our brand is reaching consumers and being well-received. What measures do you undertake to ensure the quality of the wines, and how do they maintain their high standards? For the past 81 years, we have maintained the highest standards of quality control, ensuring that our products are of the utmost quality from the glass to the wine production process, and are delivered to the consumer in pristine condition. Describe some of the sustainability initiatives undertaken to promote sustainable wine production in India, and how effective have they been? Our company has an internal sustainability department that is dedicated to achieving carbon neutrality by 2030. Through their efforts, we have already made significant progress, such as sourcing raw materials from nearby areas and reducing the weight of our packaging cartons by using materials from sustainable forests near our production facilities. Additionally, we have made our products more environmentally friendly by using fewer colours in their production. What are the plans for future collaborations and expansion by you, and how do you plan to capitalise on emerging opportunities in the market? Mateus is a significant player in the wine industry, particularly in Europe, where it is the secondlargest brand in Spain and a topranked brand in Italy. The company is also growing consistently in France and is one of the top five imported wine brands in Europe. Mateus is strong in non-producing countries like UK and Portugal, where it is one of the most important markets for wine. Portugal benefits from both local consumers and tourists, while the UK is one of the largest markets for Mateus. The company is also growing in markets like Brazil, Angola, and Nigeria, as well as in Asia, where it is still number one in Japan. Mateus had a significant market in Russia, but due to political reasons, the company had to suspend sales in that market, which was a significant blow. Despite being small in terms of wine consumption, we have high expectations for the Indian market and believe we have a long way to grow. The company has a partnership with Aspiri Sprits and we are discussing future plans for the next three years. What are the factors that have contributed to the growth of wine consumption globally in recent years and their effects on the industry? Over the past few decades, there has been a cultural shift towards experimentation and discovery in the culinary world, with many consumers eager to try new cuisines and dietary lifestyles such as veganism and vegetarianism. The wine industry has also evolved to cater to changing consumer preferences, with winemakers adapting their flavours to be more consumer friendly. In the past, winemakers would produce wine based on their personal preferences, without much consideration for the consumer. However, this approach has changed, with winemakers now focusing on creating wines that are more adaptable to the palates of consumers. This has resulted in wines with lower alcohol content, typically between 10 and 15%, which aligns with the trend towards healthier lifestyles. Consumers are also more informed and empowered than ever before, with easy access to information about wine and food pairings. This has made it easier for consumers to ask for wines that they like or that complement their meals. Additionally, there is now a wider range of wines available at different price points, making wine more accessible to a broader range of consumers. Overall, the wine industry has modernised and become more democratic, with winemakers adapting to changing consumer preferences and consumers becoming more informed and empowered in their wine choices. Miguel Pinto, head of sales at Mateus,

Food And Beverage | Matrix August 2023 39 IMPLEMENTATION OF PRADHAN MANTRI KISAN SAMPADA YOJANA Acesulfame – K Ascorbic Acid Buffered Lactic Acid Butylated Hydroxy Toluene (BHT) Butylated Hydroxy Anisole ( BHA) Calcium Lactate Calcium Propionate Carrageenan Gum Coffee Powder & Extracts Desiccated Coconut Powder (High & Low Fat) Encapsulated Sorbic Acid FOS Fumaric Acid Guar Gum Inulin Lactose Food Grade Malic Acid MCCP Matcha Natamycin Nisin Panosorb ( Special Quality of Sorbic Acid) Pectin Potassium Sorbate Granular (Food Grade) Probiotics Sodium CMC Sodium Lactate Sorbic Acid (Food Grade) Soya Lecithin Stevia Tartaric Acid Tertiary Butyl Hydro Quinone (TBHQ) Virgin coconut oil Zinc Oxide FOOD Asthaxanthin Collagen Date Syrup / Powder / Paste DHA 10% Algae Powder Herbal extracts MCT Oil Powder Omega 3 ALA 25 % Powder Omega 3 Fish Oil (EPA/DHA) 18/12 & 33/22 NUTRACEUTICALS Brown Rice Protein Mung protein Pea Protein Rice Protein Whey Protein 35%, 70%, 80% PROTEIN POWDER Flavours for Bakery, Beverage, Dairy, Confectionery, Savoury and others Carbosation flavour Masking flavour Raw Flavoured Powdered Honey Probiotic Honey Honey Pollen Protein Honey Venom FLAVOURS ( NI/ ART) HONEY Irani and Kashmiri Both available in different grades SAFFRON 102, Labh Sarita, Opp. Manek Nagar, M.G. Road, Kandivali (W), Mumbai – 400 067. India. Mobile : +919322231968 / 9987036753, Tel +91 - 22 - 28659196 / 7 / 28013855, EmaiL : [email protected], Website : www.allianceindia.co CONTACT The Ministry of Food Processing Industries (MoFPI) has been implementing an umbrella scheme- Pradhan Mantri Kisan Sampada Yojana (PMKSY) since 2017-18 across the country. PMKSY is a comprehensive package of component schemes, which is aimed at creation of modern infrastructure with efficient supply chain management from farm gate to retail outlet. It provides a big boost to the growth of food processing sector in the country, helps in providing better prices to farmers, creates huge employment opportunities especially in the rural areas, reduces wastage of agricultural produce, increases the processing level and enhances the export of the processed foods. Under the following component schemes, financial support in the form of grants-in-aid is provided for setting up of food processing projects across the country: • Mega Food Parks scheme • Creation/ Expansion of Food Processing And Preservation Capacities (CEFPPC) • Creation of Backward and Forward Linkages (CBFL) (discontinued w.e.f. 01.04.2021) • Operation Greens(OG): Long Term Interventions • Food Safety and Quality Assurance Infrastructure – Setting up / Up gradation of quality control/ food testing laboratories (FTL) • Human Resource & Institutions (HRI) No State-wise fund allocation is made under PMKSY. A total of 96 food processing projects have been approved under aforesaid component schemes of PMKSY in the State of Tamil Nadu with the total grants-inaid of Rs 376.40 crore. Out of this, Rs 206.52 crore has already been released for implementation of these projectsn (MFP) (discontinued w.e.f. 01.04.2021) • Integrated Cold Chain and Value Addition infrastructure (Cold Chain) • Creation of Infrastructure for Agro Processing Cluster (APC)

40 August 2023 | Food And Beverage Matrix INDUSTRY LEADERS UNITE TO FORGE THE PATHWAY TO UNPRECEDENTED GROWTH OF FOOD & BEVERAGE INDUSTRY IN INDIA In a landmark event organized by Koelnmesse Pvt Ltd., key industry stakeholders convened at ‘Partners Forum’, a gathering of visionaries dedicated to defining the roadmap for the exponential growth of the of F&B industry in India. Under the theme of ‘Partners Forum’,Koelnmesse Pvt Ltd brought together thought leaders, executives, innovators, and policymakers from across the F&B industry landscape. Their collective expertise and shared vision served as the driving force behind the development of a comprehensive agenda for the upcoming edition of ANUFOOD India & ANUTEC International FoodTec India scheduled from 7-9 September 2022 at Bombay Exhibition Centre, Mumbai, An event that promises to chart a course towards unparalleled success and prosperity for all industry stakeholders. The forum witnessed the presence of Presidents & Committee Members from the leading industry associations like - Indian Chamber of Commerce (ICC), All India Food Processors Association (AIFPA), Association of Food Scientist & Technologist of India (AFSTi - Mumbai), Chamber for Advancement of Small and Medium Businesses (CASMB), Plant Based Foods Industry Association (PBFIA), Society of Indian Bakers (SIB), Hospitality Purchasing Managers Forum (HPMF), India Pulses and Grains Association (IPGA), Innova Marketing Insights and Retailers Association of India (RAI) who play a pivotal role in shaping the future of the industry. During this momentous occasion, attendees were engaged in dynamic discussions, strategic collaborations, and insightful presentations, all aimed at shaping the future trajectory of the F&B Industry. Through open dialogue and collaborative initiatives, industry stakeholders agrees to pool their knowledge and expertise to identify key challenges, explore emerging trends, and uncover untapped opportunities at this interntional events. By defining a clear roadmap for growth, ANUFOOD / ANUTEC India aims to catalyze innovation, foster strategic partnerships, and fuel sustainable development across the industry. The outcomes of this gathering will empower businesses, investors, and policymakers alike to make informed decisions, drive economic growth, and enhance the overall competitiveness of the F&B industry. Milind Dixit, Managing Director of Koelnmesse Pvt Ltd, welcomed the dignitaries and set the tone for the forum by highlighting the remarkable achievements of the trade fairs thus far. He also offered a sneak peek into the concurrent events & showed highlights that are bound to elevate the overall experience for all the stakeholders involved. Dr. Subodh Jindal, President of AIFPA, shared his perspective on the F&B industry and the significant role of ANUTEC & ANUFOOD India for the food industry. He emphasized the active participation of government and export promotion councils. He further emphasized doing such events regionally. Dr. Prabodh Halde, Chairman, CASMB, emphasized that such international gatherings serve as fertile grounds to attract and nurture young talent, and underscored the importance of encouraging participation of the youth in the event. He further emphasized on expert zone and start-up school that CASMB will conducting at the event enabling the start-ups with expert opinions, project consulting & Product registration etc. Ratheesh Nair, Regional Director - Western Region for Indian Chamber of Commerce, expressed his gratitude on getting associated with ANUFOOD & ANUTEC events and empathized contributing to the government agenda of celebrating year of Millet’s by organizing a panel discussion on theme of “Super Food – Millets & Nutrition”. Dr. Nitin Nagrale, the Founder and General Secretary of HPMF, shared his insights on elevating the brand value of ANUTEC & ANUFOOD India through enhanced interactive activities onsite. HPMF will host a Buyers Delegation from Maharashtra and an International delegation from Nepal, Bhutan, Sri-Lanka, and other locations. Additionally, the association will organize a dedicated session on "Market Penetration Strategy" to provide valuable insights and guidance. Chinmayee Deulgaonkar, Vice President of AFSTI, stressed the significance of involving rural India in the event and emphasized the need for stronger collaboration between industry and academia. Additionally, she highlighted the contribution of women power in the food and beverage industry. Celebrity Chef Rakhee Vaswani, the Founder of Pallet Culinary Academy, enthusiastically confirmed her active involvement in the newly introduced show feature 'Culinary Corner'. This show feature will showcase a series of Masterclasses dedicated to diverse cuisines, including PlantBased, Asian, European, and more, focusing on the products displayed at the event. Dr. Hitesh Bhatt, the Director of Marketing & Communications at RAI (Retailers Association of India), is actively involved in curating an engaging panel discussion targeting purchase managers from the retail food and beverage industry. Dr. Bhatt emphasizes the importance of raising awareness about critical issues such as food wastage and food safety. Dr. Parag Gadre, the board member of Indian Pulses & Grains Association emphasized the contribution of such events in enhancing the business growth for the industry and showed his willingness on creating a pavilion at the event that will not only highlight the strength of Indian Pulses & Grain at this global event

Food And Beverage | Matrix August 2023 41 but will also enhance the celebration of Millet Year. Aditi Sharma, representing the Plant Based Food Industry Association (PBFIA), is actively engaged in curating an immersive panel discussion and conference sessions focused on the technical aspects and significance of plantbased food. Additionally, she has confirmed the inclusion of a dedicated pavilion showcasing exhibitors specializing in plant-based food products. G o p a l a k r i s h n a n Chakarapani, the representative of Innova Market highlighted the significance of the global trend zones viz ‘Packaging Theatre’ and ‘Innovative Trend Zone’ being featured at ANUTEC India and ANUFOOD India respectively. He assured the dissemination of reports on global emerging trends in the food and beverage industry at the abovementioned zones. The outcomes of this august gathering will empower the upcoming events to catalyze innovation, foster strategic partnerships, and fuel sustainable development across the industry. The enthusiasm shown by the dignitaries and the high-quality deliberations was undeniable evidence of the profound importance of both ANUFOOD India and ANUTEC International FoodTec India within the overall industry landscape. Join us at ANUFOOD India / ANUTEC International FoodTec India scheduled from 7-9 September 2023 at Bombay Exhibition Centre, Mumbai, where the torchbearers of Indian Food & Beverage industry will congregate to define the roadmap for a thriving future of the industry. Together, let us embark on this transformative journey towards unprecedented growth and success. To register your presence, please apply on: https://bit.ly/3Bv0W7Q Koelnmesse is an international leader in organising trade fairs in the field of food and beverage processing. Anuga FoodTec and ProSweets Cologne are established, world-leading trade fairs, hosted in Cologne/Germany. In addition to the events at its Cologne headquarters, Koelnmesse also stages further food technology trade fairs with different sector specific areas of focus and content in key markets across the world, including India, Italy and Colombia. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food and beverages with its leading international trade fairs Anuga and ISM and its global network of satellite events. Further information: https://www.anuga. com/trade-fair/anuga/industry-sectors/

42 August 2023 | Food And Beverage Matrix ZEON LIFESCIENCES DISRUPTS PROBIOTIC MANUFACTURING WITH INTELICAPS TECHNOLOGY Zeon Lifesciences, the leading manufacturer of nutraceutical and herbal products across the globe has announced a significant breakthrough in the manufacturing process of probiotics, utilising the latest Intelicaps technology. It has redefined the way probiotics are manufactured, ensuring improved viability and effectiveness. Probiotics have long been acknowledged for their health benefits and utilising the latest Intelicaps technology, it has overcome major hurdles in its manufacturing process by encapsulating live bacteria in a protective casing. This exceptional technique ensures the survival and delivery of probiotics to their intended destination within the body, boosting their efficacy. Intelicaps have been integrated into its manufacturing process, establishing a new industry standard in probiotic manufacturing. The technology also works as a shield against external factors such as heat, moisture, and acidity, which can compromise the integrity of live bacteria. As a result, the probiotic formulations retain their potency and remain viable until consumed, offering numerous benefits to consumers. This significant achievement sets it apart as the one-of-a-kind player in the industry to harness immense potential of Intelicaps, positioning it at the vanguard of probiotic manufacturing. By leveraging this groundbreaking technology, the company has also secured its position as the undisputed pioneer in technology advancement, surpassing all competitors and establishing an outstanding benchmark in the field. Suresh Garg, CMD and founder, Zeon Lifesciences Ltd., said, ‘’We are elated to unveil our revolutionary accomplishments in probiotic manufacturing, framing new standards for effectiveness. With the integration of Intelicaps technology, we have mitigated the obstacles that hindered the potential of probiotics, ensuring their optimal impact on health. Furthermore, it gives us immense pleasure to announce that Zeon Lifesciences is the solitary player in the industry that has embraced and effectively employed this one-of-a-kind technological marvel that will disrupt the probiotic industry.’’n

Food And Beverage | Matrix August 2023 43 AVESTHAGEN INTRODUCES TEESTAR BIOACTIVE GUMMIES FOR SUGAR & CALORIE MANAGEMENT Avesta Good Earth Foods, a part of Avesthagen Limited, has now introduced Teestar Bioactive Gummies. This is a product for sugar and calorie management and has shown a reduction in blood glucose levels of up to 10MG/DL postprandial. This all-natural ingredient manages blood sugar spikes post-meal and further helps in managing a better insulin response. It is developed from an Indian medicinal plant commonly used as a part of the food matrix. It has been used in traditional medicine as a potent sugar and calorie modulator and also to manage healthy body mass. It is recommended to have two gummies before breakfast and dinner daily for best results. It forms a colloidal-type suspension in the stomach and the intestine upon hydration, and the mucilage thus formed slows down the gastrointestinal transit of food as well as its digestion. Thus, yielding less calories from digested food for a long time and, in turn, giving the feeling of satiety. The product is manufactured at a state-of-the-art production and R&D facility by an eco-friendly and safe process of extraction using only ethanol and water, not needing any harsh chemicals or evaporation of the extract. The product maintains a very stringent quality consistency using Avesthagen’s proprietary fingerprinting technique, MetaGrid. It is a very safe and potent calorie modulator and can be used to manage healthy body mass. It is available in Litchi and Tamarind flavours for Rs 750 at the company’s website, amazon and 1mg. The company is at the forefront of the convergence of food, and aims to commercialise its developed products and technologies geared towards Nutrigenomics, Agriculture.

44 August 2023 | Food And Beverage Matrix A TASTE OF HEAVEN AT DANBRO BY MR BROWN APCA ANNOUNCES ENROLLMENT OPEN FOR EGG-FREE BAKING CERTIFICATE COURSE Lucknow, the city of Nawabs, is not just famous for its rich culinary heritage of Biryani and Kababs but also for its delightful bakeries. If you're a dessert lover or simply looking to satisfy your liking for bakery items, Lucknow has a range of heavenly bakeries that are sure to captivate your taste buds like the renowned Danbro by Mr Brown, The Cherry Tree, The Hazelnut Factory, The Butter Story and many more where you can experience a slice of heaven. Located in the heart of Lucknow, it has won the hearts of the city's residents with its delectable range of baked goods. It offers cuttingedge hand-crafted delicacies for connoisseurs who want something special to celebrate their occasions. From wedding dessert creations using delicious fruits to mouthwatering mousse cakes, luscious tarts, and even baked gujiyas and mithai, the brand offers world-class confectioneries with a ting of fresh innovation. It believes in continuous innovation and with master chefs and Italian smart kitchen gadgets, they make the best-designed bakes that already have a huge customer base across cities. The brand never compromises on the quality of its products and uses the best ingredients for all its offerings. Spreading its services, they have now upgraded to live cake making and also offer quick online service to bring the very best to its customers. The Academy of Pastry Arts (APCA), announced the launch of its highly anticipated certificate course in eggfree baking. This comprehensive programme is meticulously designed for beginners seeking to master the art of eggless baking and explore the world of delightful desserts. With a focus on providing hands-on experience and a strong foundation, this course is set to commence on September 4, 2023, at the APCA Gurgaon campus. Each student will receive a chef uniform, a tool kit comprising essential baking equipment, a wide range of high-quality ingredients, and a comprehensive recipe book to enhance their culinary prowess. Furthermore, students will have the pleasure of consuming or taking home the delectable creations they make during the classes. One of the key highlights of this programme is the grand graduation ceremony where students will be awarded a certificate from APCA, symbolising their successful completion of the course. This prestigious recognition will serve as a testament to their dedication and newly acquired skills in the realm of eggfree baking. The course caters to individuals with little to no prior experience in baking. It provides a solid foundation by starting with the basics and gradually progressing towards advanced techniques. Students will gain a comprehensive understanding of the principles and methods behind eggless baking, equipping them with the knowledge to create an array of delicious desserts.n

Food And Beverage | Matrix August 2023 45 NUTRIZOE RAISES RS 3 CRORE IN BRIDGE ROUND LED BY INFLECTION POINT VENTURES CHEESSERTED PATISSERIE UNVEILS AN IRRESISTIBLE SUMMER MENU Nutrizoe, a women’s nourishment brand raised Rs 3 crore in a Bridge round led by Inflection Point Ventures. The funds will be utilised for the expansion and enhancement of its Lactobite portfolio following the completion of clinical trials. The focus will be on further developing the product line to cater to a wider range of needs and preferences. Additionally, the company aims to export its products to international markets, expanding its reach beyond India including UAE. Funds will also be allocated towards research and development to create new product formulations that align with its mission of providing innovative and effective solutions in the health and wellness domain. Richa Pendake and Saanket K, are the founders of the company, bringing with them a combined experience of over 25 years in the corporate sector. Driven by her deep passion for women's wellness and health, they introduced their initial product, lactation bars, in November 2020. Vikram Ramasubramanian, partner, Inflection Point Ventures, said, “The female body experiences constant changes throughout every stage of life. Despite being aware of the body's needs, these requirements are often overlooked for various reasons. One crucial phase that requires utmost attention is pregnancy and postpartum recovery. During this time, the body requires significantly more nutrition than usual to maintain the health of both the mother and the baby. Nutrizoe is an essential source of nourishment for women as these scientifically formulated products are enriched with all the necessary natural ingredients and are easily consumable. At IPV, we strongly identify with the brand's vision of introducing revolutionary products that alleviate the challenges faced by women.” Pendake said, “With growing apprehension around processed foods / Lack of clean labels at “Nutrizoe” our vision is addressing problems through functional & nutraceutical food as an alternative to medicines. Identifying the gap through extensive research and developing products that are science and evidence-based. We are excited to have IPV backing us in this goal to create healthy moms and healthy babies. With the varied experience, network and portfolio companies of IPV we look forward to a learning journey upwards and beyond.”n Cheesserted, the artisanal patisserie in Kolkata, has announced the launch of their delectable new Summer menu, featuring a delightful array of desserts. The skilled pastry chefs and founders, Vasundhara Kochar and Stuti Saraf Jain, have curated a Summer menu inspired by their passion for reimagining traditional desserts with a modern flair. It showcases refreshing and innovative creations that are perfect for the season. Patrons can indulge in delectable treats like Chocolate Hazelnut Tart, Mango Cream Tart, Mango Cheesecake, Lemon Mango Blueberry Cheesecake, Chocolate Vanilla Entremet and Aamras Entremet. Each dessert on the menu is a testament to the brand's commitment to put a unique spin on classic flavours, as seen in their 'Aamras' Entremet. The result is a unique and delightful culinary adventure that celebrates tradition and innovation. Kochar said, "Our Summer menu is a true reflection of the love and dedication we have for blending tradition with innovation. We are thrilled to present our patrons with a delightful selection of desserts that celebrate the season's vibrant flavours and showcase our unique approach to dessert-making." Jain said, "Our passion for creating unique and delectable desserts is at the core of everything we do at Cheesserted. With our Summer menu, we are excited to push the boundaries even further and present our customers with classic flavours with a modern twist as seen in our 'Aamras' Entremet."n

48 August 2023 | Food And Beverage Matrix MONDELEZ INDIA CELEBRATES 75TH ANNIVERSARY, REAFFIRMS LONG TERM GROWTH IN THE COUNTRY Mondelez India, the makers and bakers of renowned snacking brands such as Cadbury Dairy Milk, Oreo, Bournvita, etc., has marked its 75th anniversary in the country. From introducing the first taste of chocolates in 1948 with Cadbury Dairy Milk to building a robust snacking portfolio over the last seven decades, the brand has stayed true to its promise to empower people to snack right. India remains one of the most important growth engines for the company. The commitment to deliver exceptional quality products, fostering innovation, building a robust manufacturing and distribution ecosystem, and understanding the evolving tastes of the consumers have been key to the company’s success. Mondelez India will continue to pave the way for delightful snacking experiences for generations to come staying true to their values and purpose of creating the right snacks, for the right moment, made the right way, at the back of creating shared moments of joy. As part of the 75th-anniversary celebration, Mondelez India has planned various initiatives to express gratitude to its consumers, trade partners, and employees who have played a crucial role in the company's success. These initiatives include engaging activities like releasing a special collector’s edition box of Cadbury Dairy Milk bars with vintage packaging on e-commerce channels, Amazon Fresh changing their platform layout for the first time in its history to the iconic ‘Cadbury’ purple colour, and partnering with Flipkart to create a dedicated metaverse experience on the platform, amongst many more. As the company embarks on its next chapter and accelerates its investments in the country, it will continue to innovate, adapt, and stay agile to meet the evolving needs and preferences of Indian consumers, remaining a trusted snacking companion for the nation.n

Food And Beverage | Matrix August 2023 49 Tel: 022-24055555 | 022-24056961 • Mobile: 09820183411 • Email: [email protected] • Website: www.bluebirdfoods.in BLUE BIRD FOOD PRODUCTS ¬ Maida ¬ Self Raising Flour ¬ Corn Flour ¬ Custard Powder ¬ Active Dry Yeast ¬ Baking Powder ¬ Cocoa Powder ¬ Citric Acid ¬ Icing Sugar ¬ Caster Sugar ¬ Demerara Sugar ¬ Jaggery Powder ¬ Veg Jelly Crystals ¬ Instant Pudding Mix ¬ Instant Kheer Mix ¬ Instant Basundi Mix MELT BAKE HOUSE UNVEILS BAKERY & COFFEE EXPERIENCE IN BASANT LOK MARKET, VASANT VIHAR The Melt Bake House, a modern b a k e r y and coffee shop that reimagines nostalgic flavours into innovative desserts and pastries, has announced the opening of its newest store in Basant Lok Market, Vasant Vihar. With a commitment to delivering exceptional taste, meticulous craftsmanship, and a personalized coffee experience, it has created a name for itself with their first outlet in Saket. It also aims to carve a distinct presence in the saturated dessert and coffee market. The brand's unwavering dedication to using the finest sustainable ingredients and embracing traditional artisanal techniques sets them apart in the industry. Under the creative guidance of executive chef Shubhi Kumar, a trained pastry chef with a wealth of experience and collaborations with top pastry chefs in the country, it brings forth a range of meticulously crafted delicacies. The menu showcases a select range of offerings, including their signature thick, chunky, and center-filled New York style cookies, layer cakes, cupcakes, stuffed croissant buns, and Detroit style pizza slices. The brand prides itself on a clear focus on a relatively narrow but carefully curated selection. The menu also caters to special dietary needs with glutenfree and vegan choices. Each item promises generous portions and an incredibly delicious taste, reflecting the brand's commitment to delivering the finest bakery products. It offers a rotating selection of five blends and coffee bean varieties sourced from some of the best roasters in the country. Customers can indulge in a personalised coffee experience by selecting their preferred coffee beans, which are then freshly ground to create a truly unique cup of coffee. Rohit Beniwal, co-Founder of Moonshot Foodworks Pvt Ltd, said, "We are thrilled to bring Melt Bake House's unique bakery and coffee experience to Basant Lok Market, Vasant Vihar. Our aim is to create a space where familiar flavors meet innovation, where every bite and sip evokes nostalgia and delight." Kumar said, "At Melt Bake House, we take immense pride in our artisanal products and meticulous processes. Our goal is to deliver not just delicious taste, but also a sense of joy and nostalgia through each creation. We can't wait to share our delightful treats with the community."