52 August 2023 | Food And Beverage Matrix SAVOUR DELIGHTS AT A TWO- DAY MANGO CULINARY EXTRAVAGANZA AT THE ASHOK S howcasing the divinity of one of our most loved summer fruit - mango, The Ashok is organising a two-day mango culinary festival on the occasion of World Mango Day, starting Saturday, July 22. Ahead of the festival, an exclusive curtain raiser was organised giving a preview of the mango-infused gastronomical experience prepared by the chefs of The Ashok. At the preview, guests received a warm welcome with Aam Panna setting the tone for a mango-inspired culinary experience. The event took an enchanting twist as everyone embarked on a guided tour of The Ashok Lawns, an idyllic haven boasting an impressive collection of 350 tree varieties. The guests had a delightful opportunity to pluck their favourite summer fruit directly from the trees, immersing themselves in a truly unique experience, according to a press note. "We are thrilled to announce that The Samavar, our coffee shop at The Ashok, will be hosting a two-day mango festival starting on July 22," said Rajiv Nair, general manager, The Ashok. "This festival is our way of celebrating World Mango Day and is sure to be heaven for all mango lovers. We will have a wide selection of mouth-watering mango-infused delicacies, showcasing the extraordinary versatility of this tropical fruit." Following the captivating tour, a specially crafted four-course meal awaited the guests, showcasing an array of mouth-watering delicacies inspired by the mango. The menu featured exquisite dishes like Mango Arabola, Kache Aam Ki Biryani with Rogani Gravy, Spaghetti in Mango Saffron Sauce, Grilled Chicken with Mango Avocado Salsa, and Ambia Fish Curry with Steamed Rice. Serving as a delightful finale, guests were treated to Mango Cheesecake and Mango Amaranth Phirni, satisfying their sweet tooth with exquisite flavours.n WORLD FOOD INDIA ROUNDTABLE INTERACTION - PARTICIPATION BY LEADING PROCESSING COS With regard to the upcoming World Food India-2023, an investor roundtable interaction was co-chaired by the Secretary, Department for Promotion of Industry and Internal Trade (DPIIT), and the Secretary, Ministry of Food Processing Industries, with agrifood processing companies in New Delhi, recently. The roundtable witnessed participation from the leading global and Indian food processing companies. During the interaction, the future plans of the participating companies and their prospects of partnerships with MoFPI for the WFI-2023, being organised from November 3-5, 2023, at Pragati Maidan, New Delhi, were discussed. In his special address, Secretary, DPIIT, emphasised on the importance of manufacturing sector in the growing Indian GDP. He also mentioned the favourable agroclimatic zones in India which are not just suitable for production of a wide variety of agri-commodities like cereals, pulses, fruits and vegetables but also to process them in large quantities. In her keynote address, Secretary, MoFPI, mentioned about the growth and vast opportunities present in the food processing sector. She added that the ministry is organising the second edition of the highly anticipated World Food India event, envisioning an even larger scale compared to the previous 2017 edition. The Secretary extended a heartfelt invitation to all companies to participate in the event with great enthusiasm. During the roundtable, the participating companies expressed their optimistic outlook on the Indian market and lauded the various initiatives taken by the Government of India to improve the business environment, including the favourable policies such as the Production Linked Incentive Scheme and the flagship Pradhan Mantri Kisan Sampada Yojana initiated by MoFPI. The companies also expressed their interest in participating in World Food India-2023 and affirmed their willingness to sponsor the event and showcase their products and technologies through dedicated stall spaces. Many companies also showed keen interest on partnering with MoFPI for the sessions that are being planned as part of the event. In his closing remarks, Additional Secretary, MoFPI, mentioned that the Investment Facilitation Cell (Invest India) and event partner FICCI will stay in touch with the companies to firm up the participation details. EY is roped in as the knowledge partner for the event.n
54 August 2023 | Food And Beverage Matrix NEED TO POPULARISE ACCESS TO NUTRIENT RICH CROPS, SAYS DWIVEDI NEW CIRCULAR ISSUED FOR APPOINTMENT OF CHAIRPERSON, FSSAI Maninder Kaur Dwivedi, Additional Secretary, Ministry of Agriculture and Farmers Welfare, Government of India, has emphasised that there is a need to popularise the access to nutrient rich crops, and industry to play a key role in this. “It is the corporates and industry which can turn nutrient rich crops into more varieties of ready to eat foods that are palatable, acceptable in line with evolving global taste,” she added. Addressing the ‘Global Summit on Strengthening Food Systems for Nutrient-Rich Crops’, organised by FICCI, Dwivedi stated that the process of fortification has been with us ever since public health was started and even before. “The urgency for it is now much clearer and stronger as our access to information is faster along with the impact of climate change. Biofortification is one way out wherein fortification not just post-harvest, but even before harvest,” she emphasised. Siraj Hussain, advisor, FICCI, and Former Secretary, Ministry of Agriculture & Farmers Welfare and Ministry of Food Processing Industries, Government of India, stated that once biofortification becomes successful then the external fortification of wheat and rice may not be needed as biofortification will be a natural process. Hemendra Mathur, chairman, FICCI Taskforce on Agri Start-ups, said that it is time to think about how we can bring in nutritional security akin to food security. We need to build a more holistic solution by bringing policymakers, industry, startups, and R&D institutions together to drive the biofortification agenda as biofortification is cost-effective and affordable, he added. Penjani Mkambula, senior cluster lead, Global Alliance for Improved Nutrition (GAIN), said, “Beyond health, there is an economic and environmental case for nutrient-rich crops. We should be talking about holistic approach toward nutrient-rich crops.”n The Union Health Ministry has issued a new circular for appointment of Chairperson, Food Safety and Standards Authority of India, superseding the previous circular published in April 2022. The circular reads, “Applications are invited to fill up the post of Chairperson, Food Safety and Standards Authority of India (FSSAI). The FSSAI was established as a statutory body under the Food Safety and Standards Act, 2006 (No. 34 of 2006) for laying down sciencebased standards for articles of food and to regulate their manufacture, storage, distribution, sale and import, to ensure availability of safe and wholesome food for human consumption. The Chairperson of the FSSAI is to perform such duties and functions and exercise such powers as prescribed under the Food Safety and Standards Act, 2006, and the rules and regulations made there under. The head office of the FSSAI is in Delhi.” For Chairpersonship of FSSAI, the applicants should be persons of eminence in the field of food science or persons from administration who have been associated with the subject and are either holding or have held a position not below the rank of Secretary to the Government of India. Besides, relevant work experience related to Central/ State Regulatory Bodies would be a desirable qualification for the position. And the Chairperson shall hold office for a term of three years from the date on which he/she enters upon the office and shall be eligible for re-appointment for a further period of three years or till he/she attains the age of 65 years whichever is earlier. All other relevant information about the circular is published in the Employment News (a government paper published for government related job circulars).n
Food And Beverage | Matrix August 2023 55 REFERRAL SAMPLES CAN BE SENT IRRESPECTIVE OF LAB JURISDICTION, SAYS FSSAI The FSSAI has issued an order stating that referral/appellate samples can be sent to any referral lab irrespective of the jurisdiction. “All stakeholders are hereby requested to send Referral/Appellate samples to any Referral Food Laboratories as per their valid NABL scope irrespective of their area of jurisdiction,” reads the order. According to the FSSAI, there were representations received from the stakeholders regarding the restrictiveness of area of jurisdiction, and the food authority decided to make it open for all the appellate samples. “Considering that the area of jurisdiction of these laboratories is restrictive and the scope is dynamic in nature as per the notification (regarding the list of referral food laboratories notified by the FSSAI to carryout functions of Referral Food Laboratories for the specific areas and scope), it has been decided by the Competent Authority that, the Appellate/Referral Samples may be sent to any Referral Laboratory as per their valid scope of testing irrespective of their areas of jurisdiction,” reads the notice while adding that an amendment to this effect shall be processed in due course of time. Presently there are 22 notified Referral Laboratories in the country including National Food Laboratory, Kolkata, National Food Laboratory (NFL), Ghaziabad, Food Safety and Analytical Quality Control Laboratory, Mysore, State Public Health Laboratory, Pune, Indian Institute of Horticultural Research, Bangalore, Quality Evaluation Laboratory, Kochi Spices Board, Quality Evaluation Laboratory, Guntur Spices Board, Quality Evaluation Laboratory, Chennai Spices Board, Quality Evaluation Laboratory, Navi Mumbai Spices Board, Centre for Analysis and Learning in Livestock in Food (CALF)(NDDB CALF LTD.), Anand National Dairy Development Board, Council of Scientific and Industrial Research - Indian Institute of Chemical Technology, Hyderabad, National Research Centre on Meat, Hyderabad, Food Testing Laboratory, Indian Institute of Food Processing Technology, Thanjavur (NIFTEM-T), Central Institute of Fisheries Technology Cochin, Indian Council of Agriculture Research, Cochin, ICAR-National Research Centre for Grapes, Pune, Pesticide Formulation and Residue Analytical Centre, National Institute of Plant Health Management (NIPHM) Hyderabad, Punjab Biotechnology Incubator, Mohali, CSIR-Indian Institute of Toxicology Research, Lucknow, Centre for Food Research and Analysis (CFRA), NIFTEM, Sonipat, Haryana, National Food Laboratory, Navi Mumbai, National Referral Center for Milk Quality & Safety, Karnal, Haryana, and National Food Laboratory, Chennai.
58 August 2023 | Food And Beverage Matrix REDDY COMMENDS COROMANDEL'S SUPPORT IN DELIVERING HIGH QUALITY FERTILISERS & MICRONUTRIENTS TO FARMERS I n a momentous occasion, Prime Minister Narendra Modi inaugurated 125,000 Pradhan Mantri Kisan Samriddhi Kendras (PMKSK), across the country on July 27, reinforcing Government commitment to agricultural welfare. The Ministry of Chemicals and Fertilisers handpicked nine centres nationwide to be part of this transformative programme, with Coromandel International Limited's PMKSK center at Shamirpet securing its position among the selected few. The ceremony witnessed the esteemed presence of Union Minister G. Kishan Reddy from the Ministry of Tourism and Cultural Affairs, Government of India. He passionately explained the significance of PMKSKs, highlighting the range of services provided by the Central Government to the farming community, including fertilizer subsidies. Among the distinguished attendees were representatives from Coromandel International, including G.V. Subbareddy garu and Madhav Adhikari, who actively participated in the event. Over 500 farmers from Medchal district attended the programme, underscoring the widespread support and enthusiasm among the farming community. Prime Minister also marked the occasion by unveiling the revolutionary Sulfur Coated Urea and disbursing a staggering sum of Rs 17,500 crore to 8.5 crore farmers as part of the 14th tranche distribution of PM Kisan Funds. The PMKSK centres established by Coromandel International were broadcast live to 4200 locations in Andhra Pradesh and Telangana, ensuring that farmers across the two Telugu states could witness and benefit from the knowledge shared about sustainable agriculture and integrated nutrient management. Addressing the gathering, GV Subbareddy, vice president of Coromandel International Limited, emphasised the importance of utilising soil testing and extension services available through PMKSK centres. Additionally, Adhikari Vaidya Garu reaffirmed the organisation's commitment to farmers' economic growth by providing quality fertilisers, micronutrients, and organic fertilisers in appropriate measures.
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60 August 2023 | Food And Beverage Matrix R BRITANNIA MILK BIKIS LAUNCHES ANAIVARUKKUM, CAMPAIGN TO HIGHLIGHT DIVERSITY Britannia Milk Bikis launches ‘Anaivarukkum, a region-specific campaign, celebrating Tamil Nadu’s rich linguistic diversity and regional pride. Anaivarukkum, meaning 'for everyone', celebrates the rich plurality of dialects in the state. Each region within Tamil Nadu has its own distinctive heritage, captivating beauty, revered icons, and unique spoken dialects. Building on its popularity among the people of Tamil Nadu since 1978, Milk Bikis’s latest campaign is a celebration that embraces the diversity and richness of every region across Tamil Nadu. This is Milk Bikis’s gesture of showing its gratitude to the state, by shining light on sub-cultures within neighbourhoods and districts. The campaign reflects the deep understanding and appreciation of the state that the brand has garnered over its 40 year journey. With Anaivarukkum, the brand has launched five digital videos representing 15 different dialects across the state ranging from Coimbatore to Madurai, Karaikudi to Toothukudi, Chennai to Erode and many others. These tailored videos are being served to precise audiences using pincode targeting ability on meta platforms. The campaign will also feature billboards and newspaper ads, each of which is a tribute customised to that location. Commenting on the campaign, Amit Doshi, chief marketing officer, Britannia Industries, said that “Milk Bikis is loved all over Tamil Nadu, 1 in 5 biscuits bought in TN is a Milk Bikis and over a third of the households in the state consume the biscuits every month. With a bond as special as this, Anaivarukkum is a humble tribute to the state, the various beautiful dialects spoken across the state, rituals, its destinations and pop-culture”. P G Aditya, founder of the creative agency, Talented said, This campaign was led by Balaji and Samyu, who are both from TN. “Through this 60-part TN tribute series, we’re showing our gratitude to the state while shining light on subcultures within neighbourhoods and districts that have a separate fanbase. We’ve curated a series of customised writing for each Tamil dialect across regions within the state. Milk Bikis’ potential to have a deep, highlyengaged relationship through hyper-localised creative work across TN is immense. And we’re just getting started,” he added
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62 August 2023 | Food And Beverage Matrix Food and Beverage Matrix Published, Printed by Dhiraj Dubey at B.K. Chawl Laxman Mhatre Road Navagaon Dahisar West Dist - Mumbai - 400 068. State - Maharashtra Printed at Kalakshi Printing Works 205 Gopal Industrial Estate, I. B. Patel Road, Goregaon East. Mumbai 400 063 Sales Office: Divyansh Infomedia A/202 Om Nageshwar Appartment Near Mandli Talav Bhyander West Mumbai 401101. Maharashtra Contact: +91 98699 87731, +91 88506 09866 Sub Editor : Mukti M Bajaj News Journalist : Ritu Mishra Abhitash Singh Datta Krishna Ukkoji Ramesh Dhumal Marketing Executive : O.P.Srivastava Editorial Correspondent : Veena D Designer : Prashant Parker Circulation Manager : Shreya D. Administrative Division : O.P. Dubey Account Dept : Hitendra Bajpai Advisory Board Saheb Bajaj CEO Punjab Sind Foods (India) Pvt. Ltd Arun Varangavkar Chairman Garkul Industries Late. 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In favour of Divyansh Infomedia Food And Beverage Matrix India’s leading B2B Monthly Newspaper is pleased to present you, a special section for colour Classiffed Advertisment For further details contact FOODANDBEVERAGEMATRIX MONTHLY NEWSPAPER FOR F&B INDUSTRY NOURISH YOU DIVERSIFIES ITS SUPERFOODS PORTFOLIO WITH SUPER MUESLI BREAKFAST RANGE I n a bid to offer nutritious and wholesome Milletbased products, Nourish You continues to diversify its range with new-age offerings that are rich in taste and loaded with superfoods. Adding to its list of innovations, Nourish You now introduces breakfast in a new avatar with its latest range of Super Muesli. It is made with 95% superfoods, Gluten Free and 100% Vegan and is available in three flavours including ‘No Added Sugar’, ‘Fruit and Nut’ and ‘Belgium Dark Chocolate’. All 3 variants are a powerhouse of essential vitamins, minerals, and fiber, making it a perfect breakfast option. A first of its kind in its category, it also contains 14 grams of plant-based protein per serving and is free from palm oil and preservatives. It is a nutritional powerhouse that combines the goodness of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with super seeds. The Fruit & Nut variant boasts of a high percentage of fruits with a carefully crafted blend of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with super nuts and seeds. The Belgium Dark Chocolate Super Muesli variant is an indulgence of dark chocolate with a carefully crafted blend of six wholesome super grains, including rolled oats, millet flakes (jowar, bajra, ragi), brown rice flakes and extruded quinoa flakes, along with fruits, nuts, and seeds. The Fruit & Nut and Belgium Dark Chocolate are free from refined sugars and are sweetened with liquid jaggery. Krishna Reddy, co-founder at Nourish You, said, “With the launch of Super Muesli, we aim to give a new meaning to the concept of a healthy breakfast. This muesli came to life from a mission to create one of the cleanest, most nutritious muesli in the market. We have focussed on taste and nutrition, ensuring that consumers have the best of both. All three variants have their own uniqueness and will surely catch on to a consumers’ palette, becoming an immediate favourite breakfast option. We will continue to focus on developing products that go on to define categories while solving real problems.” Divya Gursahani, chief marketing and communications officer, Nourish You, said, “Our campaign ‘What’s Missing?’ urges consumers to re-look at their food choices, starting with their first meal of the day. It urges them to explore healthier options with a focus on our newly introduced Super Museli breakfast range, a testament to our unwavering commitment towards nutrition, transparency, and taste.”n
66 August 2023 | Food And Beverage Matrix COCOASHALA WINS BIG AT INTERNATIONAL CHOCOLATE AWARDS ASIA PACIFIC COMPETITION Cocoashala, a chocolate business incubation unit for/of startups, announces that most of the winners from India at the International Chocolate Awards Asia Pacific Competition hosted recently in Hongkong have either been incubated at Cocoashala or are students/alumni. L Nitin Chordia, co-founder of Cocoashala, Chennai, said, “Indian bean to bar chocolate brands won a total of 13 awards. The awards had a few new interesting and exciting entrants and winners this year but most of the award winners were the more established brands. The extent to which brands are innovating with flavour combinations is visible and commendable. We are immensely proud to play a meaningful role in their journeys with services starting from Incubation, training, recipe/formulation development, selection/supply of equipment, ingredient selection/ sourcing, costing, 1st trial/production run and scaling up. The only thing we let our clients decide is the design/branding strategy because this is so personal to each entrepreneur." "These new age bean to bar brands are competing against some of the best in Asia and pushing the envelope and we are happy and thrilled to see the acceptance of Indian cacao and chocolate at the international level. This truly demonstrates the potential of what Indian cacao beans, Indian chocolate and chocolate makers are capable of. This is just the beginning,” concluded Chordia.n BAKINGO ELEVATES FLAVOURFUL SATISFACTION WITH GOURMET CAKES Bakingo, the leading online bakery brand, has announced its presence in Mumbai, bringing with it an array of gourmet cakes that are set to captivate the city's discerning taste buds. With an unrivaled commitment to quality, innovation, and customer satisfaction, the brand is set to redefine the culinary landscape, one delectable creation at a time. The brand has quickly established itself as the epitome of excellence in the world of online bakeries, delighting customers across the nation with its extensive range of delectable treats. Now, Mumbai residents can experience firsthand the magic of the brand's gourmet cakes, meticulously crafted to indulge the senses and elevate every celebration to new heights. One of the key features that sets it apart is its unparalleled delivery service. Whether you need a cake urgently or want to surprise a loved one at midnight, they have you covered. With same-day delivery and midnight delivery options, your cake will arrive fresh and tantalising, right on time. Furthermore, skilled artisans can craft customised cakes to fulfil your unique preferences, with a swift turnaround time of just 24 hours. Himanshu Chawla, the founder of Bakingo, expressed his excitement about the brand's arrival in Mumbai, saying, "We are thrilled to introduce Bakingo to the vibrant city of Mumbai, known for its diverse culinary scene. At Bakingo, we understand that cake is not just a dessert; it's an experience. Our gourmet cakes are a harmonious blend of flavours, artistry, and unparalleled quality. Our team of expert bakers and pastry chefs have honed their craft to perfection and we aim to redefine the way Mumbaikars celebrate special occasions with cakes that are a testament to indulgence."