D329680-Roofing Contractors Association

RCAW

ROOFTOP REVIEW

THE

FALL

ISSUE 2021

Offer in nite wind speed coverage

— Andy Muthashefsky,
ABM Roo ng*

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We protect what matters most™

CALENDAR OF EVENTS

October BiAnnual

October 21st 2021

At home or in-person, join the RCAW for its Fall
Bi-Annual Meeting featuring Reid Ribble, CEO of
the NRCA. It is going to be an evening filled with a
multitude of information, with time to ask important
questions to make the most of your business in
2022. We will also be announcing the 2022 Board of
Directors and welcoming some new members!

Holiday Gala

December 11th 2021

This festive fundraising event benefiting Toys for
Tots is back for 2021! ‘Tis the season to purchase
your tickets for The Roofing Contractors
Association of Washington (RCAW) Annual
Holiday Gala! RCAW and the U.S. Marines come
together with the roofing community to lift spirits
this season, with a Gala to raise money for Toys
for Tots. Taking place Saturday, December 11 at 6
p.m. at the Bellevue Marriot Grand Ballroom, this
event will be jam-packed with festive and fun
activities for a good cause. Scan the QR code
to purchase your ticket(s) and check out the
auction items and start your bidding.

Join us April 21st
and 22nd, 2022 for a
re-imagined event!

The RCAW is planning its reimagined
Pacific NW Regional Trade show with
surrounding events for April 21st and
22nd. You will be able to purchase
tickets in a bundle for all events or
chose the event or events that you want
to attend. This 2-day (expanding to 3
days in 2023) Spring Event will include:

Sporting Clays

Our 2nd annual Sporting Clays
competition at the Tacoma Sportsmen’s
Club on the morning of Thursday, April
21st.

April Bi-Annual Dinner
Meeting

Our April Bi-Annual Dinner Meeting will
be held in the brand-new Muckleshoot
Casino Event Center on Thursday, April
21st 6:00 PM – with speakers, as well as
a sneak peek at what the Trade Show
floor will hold on Friday morning.

Pacific NW Regional Trade
Show

Our reimagined Trade Show will open
at 9:00 AM on Friday, April 22nd in the
Muckleshoot Casino Event Center. We
will have on hand vendors from all
over the country showing their latest
innovations for our industry, as well as 9
informational seminars and both safety
and installation demonstrations and
hands on classes.

If you are interested in sponsoring,
exhibiting, speaking, or signing up. Go
to our website for more information at
rcaw.com or email Tracey Prociw at
[email protected].

LETTER FROM

The Editor

P few – did that just happen? Is summer over already? committees and NRCA’s board of directors. As part of his 25
Every year it seems like life is moving faster. This last years of service to the organization, Ribble served as NRCA
summer was one of the hottest, if not the hottest, on president from 2005-06. His unique perspective on the
record for the Pacific NW and that was definitely felt by industry is always welcome and we are so excited to have
the men and women who work outdoors on the roof in our him in a hybrid virtual format in October. You can attend
community. this meeting one of 2 ways, in person at our office for a
Happy Hour format, or online from the safety and comfort of
Welcome to the 6th issue of the RCAW Rooftop Review. We your home or office. Follow the QR code and get signed up
are so proud of the way this publication has caught on with today. Fall also brings back our every other Tuesday Lunch
our members and the great feedback we have received from and Learn series as well. We present vital information, with
so many. We are excited to have so many contributors from relevant speakers, in a 1-hour format to help you grow and
the industry writing original content which is pertinent to maintain your business.
our community here in the Northwest.
Finally, with the holidays just around the corner and time
In this issue you are going to find some really amazing with family and friends awaiting, set aside December 11th
information that runs the gamut on environmentally friendly for our annual Holiday Gala benefiting Toys for Tots. We
roofing products to recycling of used roofing materials. As will be having this year’s party in the Grand Ballroom of the
the industry grows and changes manufacturers are offering Bellevue Marriott and pulling out all the stops to make it the
a variety of products using recycled materials, as well as best Gala we have ever had. If you remember back to 2019
developing new products that have the ability to do so much we had 200 guests and it was an amazing night with our
more. Green products, green certifications, and utilizing roofing community coming together for a great cause and
federal and state programs available to the green compliant having great fun! Follow the QR Code to get signed up as
roofing company can bring you a new stream of consumers tickets sell out fast. Oh! And one more thing. The auction
who are conscious about their carbon footprint. The RCAW is already up so you can start bidding and we have toy
has partnered with the CleanTech Alliance to provide our collection boxes available for pick up at our office or we can
members with our healthcare trust, as there is power in deliver to yours.
numbers, but moreover our partnership with CleanTech
gives our members the ability to explore so many more Thank you for your support of the RCAW and Happy Fall
opportunities for clean construction alternatives and you Y’all we are so happy to work with such amazing members
will be seeing more partnership benefits and discussions every day!
that you can be a part of in the coming months.
Tracey
Along with the milder, but usually pleasant temperatures
and sunny skies that fall brings we are looking forward to
our Fall BiAnnual meeting. And we are pleased to have
Reid Ribble back with us. Reid is a former US Senator and
is now the CEO of the NRCA. Roofing is in his blood. For
more than 30 years, Ribble was the president of his own
roofing company in Kaukauna, Wis. As a contractor, he
volunteered countless hours serving on numerous NRCA

THE RCAW ANNUAL

HOLIDAY
GALA

BENEFITING

Saturday, December 11th, 6pm
at the Bellevue Marriot Grand Ballroom

Questions?? Join scan me!
Contact Tracey the RCAW and the US
253-561-9002 Marines to come together as a
[email protected] roofing community for a great holiday
event including a plated dinner, live and
silent auctions, dessert dash, dancing,
photobooth and the very popular casino
with some awsome prizes! Don’t miss this
amazing opportunity to bring happiness
to a child who otherwise may not

have a Christmas.

MEMBER SPOTLIGH

WASHINGTON CEDAR SUP

We asked the W ith over 54 years of
employees to experience, the locally owned
figure out what and operated Washington
their desires, Cedar & Supply has newly appointed
aspirations, and Troy Sandera as Chief Operating
thoughts were. Officer and Shawn O’Leary as Chief
With that, we Strategy Officer. Both leaders are
put together excited to advance and develop
Washington Cedar & Supply as
a mission the largest independent roofing
statement and distributor in the Pacific Northwest.
With the renewed alliance of their
have started parent company California Shingle &
to live by that Shake, (calshingle.com), Washington
Cedar & Supply looks forward to
statement.” more collaboration, connection, and
growth in the coming years.

WHAT WAS YOUR COMPANY
MISSION AT THE OUTSET AND HOW
HAS THAT CHANGED?
Shawn: I think the reason we have
been successful over the last few
years is because we have started to
define who we are. I think, initially,
we didn’t know what our goals or
aspirations were. Over the last few
years we have gotten more input
at the branch and employee levels.
We asked the employees to figure
out what their desires, aspirations,
and thoughts were. With that, we put
together a mission statement and
have started to live by that statement.
One could fumble through careers,
relationships, life, or anything, but you
can reach new heights if you have
clear defined expectations and goals.

GHT

UPPLY

Contact info:
WASHINGTON CEDAR & SUPPLY
washingtoncedar.com
All your roofing needs.
253-833-6149
SHAWN O’LEARY IS ON THE LEFT AND
TROY SANDERA IS ON THE RIGHT

HOW LONG HAVE YOU BEEN IN
BUSINESS?
Washington Cedar & Supply started
in 1967. Shawn O’Leary has been
with the company since 1991, and
Troy Sandera since 1994.

WHAT MADE YOU CHOOSE THIS
INDUSTRY?
Troy: My father tried to talk me out
of getting into it because he was
a roofer and said you don’t want
anything to do with the industry,
but I did anyway. I’m still here. I
started as a loader and I didn’t see
any future with it, I was just there
to grind. Soon my manager put
me through school to get my CDL
to be a driver and from there I
progressed to inside sales, assistant
branch manager, manager, and then

manager to two stores. an impact on this industry” and the
answer was “one person at a time”
Shawn: I basically started here as a so I focused on making systems. It’s
been fun to watch the evolution of the
part-time employee, thinking I’d be industry and how it has changed from
the early 90’s. It has evolved, matured,
We are a supplier here maybe a year. I started off in the and has become a respected industry.
credit department, then moved to
that’s not going to inside sales and realized this industry WHAT SERVICES DO YOU OFFER?
is fun and dynamic. There are specs, –Give out leads to homeowners by
stand idly by. We warranties, systems, components, offering 3 roofing contractors
pieces, and parts that interested me. If –Rooftop delivery service
are going to move you want, you can get really technical –Product knowledge information and
with it, and it was that technical specifications.
with the needs of aspect of built up roofing and torch –Warranty information
down that intrigued me. It sucked me –Custom orders, metal
in for the layers of complexity, and –Takeoffs
the market.” it was something I never expected.

I saw that this industry was rough

and tough. I thought “How can I make

WHAT DO YOU FEEL IS THE BIGGEST of longevity in all the branches. Our You have to be proactive. You have to
STRENGTH OF YOUR COMPANY average years of service is 15 years be in front of it.
RIGHT NOW? among our leadership.
Troy: Being the biggest independent DOES THE COMPANY GIVE BACK TO
distributor, in some aspects, I feel WHAT WAS YOUR COMPANY’S THE COMMUNITY? IN WHAT WAYS?
like we are in the driver’s seat. Being BIGGEST CHALLENGE LAST YEAR Troy: Yes. We do a lot of donations
a local company, we can make the AND WHAT DID YOU LEARN FROM with Habitat for Humanity for roofing
decisions and not have to wait on IT? projects and support local industry
larger corporate entities for final Shawn: Every year there is a crisis and customer sponsorships.
shots. We are fluid and can act or challenge somewhere. Whether
quickly. We are always moving in the that’s a hailstorm that takes up the WHY IS A MEMBERSHIP IN THE
right direction and have a good pulse inventory, granule shortages, mat RCAW IMPORTANT?
on things. shortages, asphalt shortages, or Troy: The RCAW is a huge
Shawn: It’s the combination of petroleum prices, there is always advocate for our industry and are
our team’s years of service, their something. I don’t know that last actively engaged at the state and
knowledge, and the influx of new year, even through COVID, it was government level to make sure any
employees who bring a very forward any different than any other year new regulations are going to fall in
thinking, enthusiastic energy. Putting of challenges that we’ve faced and line with the industry needs. The
the two together, the base knowledge conquered. seminars and workshops put on by
paired with up-and-coming Troy: Even with these challenges, we the RCAW are very valuable training.
innovative new people, sets us up for still conquer, we come through, we
a bright future. work together and we figure it out.

WHAT GOALS DO YOU HAVE FOR We put our reputation on your roof.
YOUR COMPANY?
Troy: Expansion, growth, wacedar.com
opportunities. We are a supplier that’s
not going to stand idly by. We are Let the largest independent roofing distributor in
going to move with the needs of the the Pacific Northwest help you today!
market.
AUBURN: 253-833-6766
WHAT DO YOU LOOK FOR IN AN BREMERTON: 360-377-9552
EMPLOYEE AND WHAT MAKES
YOUR EMPLOYEES WANT TO WORK EVERETT: 425-787-9633
FOR YOUR COMPANY? TUMWATER: 360-534-9496
Shawn: We are looking for energetic
individuals who have the patience TACOMA: 253-830-2000
to learn the stick-to-itiveness, and LONGVIEW: 360-232-8042
have a good attitude. We will teach Washington Cedar & Supply
the knowledge and skills that will
help develop them into the next set of
leaders.
Troy: Exactly what Shawn said. We
are looking for people that want to
come here and learn and make a
career out of it. We have a spot for
that person.
Shawn: I think what’s neat is if you
look at the people in leadership
positions and those up-and-coming,
they have been through all aspects of
the business to get where they are.
Troy: We have a surprising amount

For More Information, Contact Dan Shurtz @ 316.640.9025 OR [email protected]

My job is to make your job 7 Locations in
Washington to
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themselves to making your job easier. From material selection to order placement
and delivery, you can count on us to consistently deliver accurate, seamless service 2315 W Casino Rd
from start to finish. Everett, WA 98204-1439
Give us a call or stop by your local ABC Supply Saginaw location to learn more
about how we can tailor our services to fit your business’s needs. 425-290-9556
ROOFING • SIDING • WINDOWS • TOOLS • GUTTER • ACCESSORIES • AND MORE
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Port Orchard, WA 98366

360-876-1906

RaObOFcTsOuPpRpEVlyIE.Wcom12

MILES RESOURCES – QUESTION
ANSWERED ABOUT TURNING AS
ROOFING INTO ROADS

W e traveled to the Miles Resource purchased the pit around ten
Resources facility in Lakewood, years ago. The property is 53 acres and
WA, to visit the Lakeview is a place for recycling asphalt, asphalt
Facility and learn more about recycling roofing shingles, and concrete. We
shingles, including how Miles Resources process the material into RAP (Recycled
works with local roofing contractors Asphalt Product), RAS (Recycled
and asphalt shingle manufacturers to Asphalt Shingles) for our HMA. The
recycle asphalt. Miles Resources has concrete we process into aggregate
three Department of Transportation base a 5/8” CSTC recycle or 1 ¼” CSBC
approved mixes which contain recycled recycle for civil jobs, road base and
shingles. Here is what we learned. highways projects, also resold to civil
contractors.
WHAT DOES MILES
RESOURCES DO? WHERE DOES MILES RESOURCES
GET ASPHALT ROOFING
Miles Resources is a general contractor SHINGLES FOR RECYCLING?
and family-owned business specializing
in heavy civil construction and asphalt A large amount of asphalt shingle
paving. Miles Resources is part of products for our recycled asphalt
the Miles Sand and Gravel group of product come from roofing contractors.
companies (founded in 1943), a leading Roofers can come to the Lakeview
supplier of HMA (Hot Mix Asphalt), facility and dispose of old asphalt
aggregates and ready mix, concrete to shingles from residential and
industrial and residential customers. In commercial roofing projects. Local
2009, Miles Sand and Gravel acquired asphalt shingle manufacturers also
Woodworth & Company, specializing in contribute to asphalt recycling by
heavy construction and asphalt paving. providing Miles with the waste and
As a result, the firm has evolved, and unusable shingles from their factory.
now the business includes two HMA This shingle scrap is clean and requires
(Hot Mix Asphalt) facilities, including minimal handling before it’s processed.
the Lakewood, WA, that also recycles The new and the used products are
asphalt, asphalt shingles, concrete, and combined, with about 40% of the used
another HMA plant in Sumner, WA. product being supplied by roofing
contractors. The older material used
WHAT IS THE BACKGROUND OF from rooftops doesn’t have as much
THE LAKEVIEW FACILITY? sand, making it harder to combine the
new material. The asphalt product
The Lakeview facility was formerly a (new and used) is ground down to
Woodworth and Company pit. Miles

ONS
ASPHALT

We only have one
planet and we

need to conserve
our resources.
Recycling

building product
waste makes
economic and
environmental
sense.”

a 3/8” inch diameter material. The location. The asphalt waste can go saving precious resources like time and
ground RAS then is blended with the straight into a designated area at money is one of the most significant
RAP, creating a RAP/ RAS blend. This the pit. One hundred percent of the benefits of a roofing contractor!
blend in now ready for use in the HMA asphalt waste supplied by asphalt
road mix. The recycled asphalt is about shingles is used for asphalt road mix, WHY IS RECYCLING ASPHALT
5.0% oil content. When we integrate and all the material brought in by SHINGLES IMPORTANT?
the products together, it gives the roofers is separated.
product about 8% oil content. The oil Additional dumpsters are provided at Recycling is important overall. We
and cellulose fiber (fiberglass) mixture the recycling facility for contractors only have one planet and we need to
ground from the recycled roofing to dispose of metal debris, like gutters conserve our resources. Recycling
shingles produces a nicer, fiber-rich and old vents that can’t be recycled building product waste makes
robust asphalt road product. The for asphalt road mix. Plastic shingle economic and environmental sense.
fiberglass in the roofing fibers after wrap and other non-recyclable The composition of asphalt shingles
being ground down helps the asphalt materials can also be deposited at makes them an appropriate material for
bind together. The product has been the location in additional dumpsters use in asphalt pavement. Shingles are
tested to show its strength and oil provided at the recycling site. The typically composed of 25 to 30 percent
content. Miles Resources new RAP/RAS metal debris is recycled by Binford asphalt cement, 40 to 60 percent hard
mix design approved for the WSDOT Metals in Kent, WA. Wood products aggregate on the 30 and 60 sieves,
QPL (Qualified Product List), and is are collected in a woodpile and used and 3 to 12 percent fiber. All these
currently using it on a WSDOT job. for hog fuel. Hog fuel is the primary ingredients are routinely used in the
feedstock for biomass-fired power hot mix asphalt (HMA) pavements. The
HOW DOES THE RECYCLING plants. The incoming contractor trucks environmental benefits of using RAS in
PROGRAM AT MILES are weighed by the ton, and Miles the pavement are two-fold: recycling
RESOURCES BENEFIT ROOFING Resources charges less than the dump shingles conserves space in crowded
CONTRACTORS? for taking these materials, plus the landfills and reuses valuable resources
lines are shorter for incoming trucks. – asphalt binder and fine aggregate.*
The roofers can bring the waste from In addition to saving the environment,
roofing tear-off directly to the Lakeview

15 ROOFTOP REVIEW

Wtcahosiphnnhatgrtasaalcttrotseohkrtinshnoergweliecmsfyopcrolirntgant How many asphalt shingle
recycling locations are there in
Recycling old roofing shingles
at Miles Resources can Washington State?
certainly save you time and
money but to make this easier As of 2021, the Miles Resources has three
for everyone Miles Resources recycling facility for asphalt shingles: Miles
does have some guidelines. Resources main facility in Lakewood, WA, Miles
1. Only three- tab asphalt can Sand & Gravel in Lacey, WA and Port Orchard
be recycled. No hot mop, torch Sand and Gravel in Bremerton, WA. For more
down or built up of any kind. information on locations and pricing you can
2. The shingles you recycle
must be asbestos free. Roofing contact Greg Fishel directly at
over 20 years old must be [email protected].
accompanied by a certified
testing form.
3. Roofing material can have
underlining roofing paper (tar
paper only, not the tan wax
coating paper) nails or staples.
4. All metal flashing, wood
sheeting, plastic or small
amounts of trash need to be
separated into the courtesy
bins (mentioned earlier) at the
roofing drop off area.
5. If bringing in several loads
(example: in a pickup or small
trailer) please be prepared to
leave a credit card number.
6. There is a possible upcharge
for dirty material.
7. Drop off hours are between
7:00 am and 3:30 pm. If you
are unloading by hand please
arrive 45 minutes before
closing to assure completing
before the scale closes.

There is always more Convoy to discover.

A lot of people only see what’s on the surface.
Go deeper, and find out how Convoy can move your business forward.

BELLINGHAM, LYNNWOOD, KENT, TACOMA, VANCOUVER, PASCO, SPOKANE
DISCOVER.CONVOY-SUPPLY.COM

17 ROOFTOP REVIEW

COTNEY

ATTORNEYS & CONSULTANTS

866.303.5868 I [email protected] I WWW.COTNEYCL.COM
MAIN OFFICE: TAMPA

SURVIVING
SUPPLY CHAIN
DISRUPTION

By Cotney Attorneys & Consultants

In recent years, most Americans have grown accustomed to getting the items
they want and when they want them. A simple click online resulted in a deliv-
ery the next day or even that afternoon, and a routine trip to the supermarket
meant abundance and variety on every shelf. Granted, not every person in
every U.S. neighborhood had the same experience, but for many, this was the
norm.
19 ROOFTOP REVIEW

I n recent years, most Americans Continued Uncertainty Economists have raised concerns that if
have grown accustomed to getting this supply chain disruption continues
the items they want and when When the world experienced shortages into 2022, prices may increase for a
they want them. A simple click online last spring, many predicted that as the number of commodities. They also
resulted in a delivery the next day pandemic eased, factories would ramp are starting to sound the alarm about
or even that afternoon, and a routine up again and distribution routes would inflation.
trip to the supermarket meant smoothly get back to full capacity. But it
abundance and variety on every hasn’t been that simple. Advice for Business Owners
shelf. Granted, not every person in
every U.S. neighborhood had the same The pandemic has not abated, and in So, if the materials recovery is still
experience, but for many, this was the some areas of the country, it is worse months (or years?) away, what can
norm. than ever. In addition, shortages and businesses do? One of the best
delays continue, forcing manufacturing strategies for protecting your company
Then things changed. The COVID-19 to remain slow and unpredictable. and your profit margin lies with your
pandemic spread across the globe, Many companies were operating with contracts. It is critical that you review all
shutting down factories and slowing your current contracts and use caution
down distribution routes. Oil prices “Economists have raised when signing new ones. Check to see if
went up, and truck drivers were in concerns that if this supply they include key provisions regarding
short supply, but demand for goods in- chain disruption continues material delays, material substitutions,
creased as households hunkered down and price increases. If they do not, try to
at home. Now, supermarket shelves are into 2022, prices may add them. These provisions will prevent
often sparse, as some items—such as increase for a number of you from carrying the burden if you are
paper products, red meat, and cereal— commodities. They also are unable to get materials required by the
can be hard to find. In addition, a lack starting to sound the alarm contract or if their prices increase after
of semiconductor chips has stymied the the contract is signed.
automotive and electronics industries, about inflation. “
wreaking havoc on computer and car If you are bidding on future projects,
inventories. Meanwhile, construction lean inventories, so when orders were keep in mind that it may be months
materials are back-ordered, delayed, or late, they had no supply cushion. To before the materials you need are
completely unavailable. make matters worse, the coronavirus available and their costs will likely
caused some critical ports in China to go up. So do not promise timelines or
But things have to get back to normal close for a time, and the Suez Canal was prices that are overly optimistic.
soon, right? Not necessarily. blocked for a week by a ship that was
lodged in the vital waterway. All these Disclaimer: The information contained in this
The Current Situation factors are contributing to a supply article is for general educational information
chain that is sluggish and unreliable. only. This information does not constitute legal
Businesses of every size and in every advice, is not intended to constitute legal advice,
industry are feeling the supply chain Over the last year or so, consumers and nor should it be relied upon as legal advice for
strain. Shopkeepers are running out companies have come to see just how your specific factual pattern or situation.
of everyday essentials as deliveries interconnected the supply chain is. For Trent Cotney is an advocate for the roofing
fall behind. And they are beginning to example, increased demand in one industry and General Counsel of RCAW, the
order holiday items months in advance, country can cause shortages in another. National Roofing Contractors Association (NRCA),
hoping they will arrive on time. And when a dock is closed because its and several other industry associations. For more
workers are in quarantine, that means information, contact the author at 866.303.5868
All over the world, factories have begun a container is not unloaded and cannot or go to www.cotneycl.com.
to limit production since they cannot be then be filled with supplies expected at
sure they will have the necessary raw another port.
materials, such as plastics and metal.
Construction companies are waiting
weeks for expected materials and then
paying more for them. And in light of
the computer chip issue, Toyota has an-
nounced that it will reduce its produc-
tion of new cars by 40%.

Let’s Build Your Business.

Our team of exceptional people make • REMARKABLE PRODUCTS
it their priority to provide contractors • TECHNICAL SUPPORT
like you with the roofing products, • LEAD GENERATION
resources, and support you deserve. • MARKETING ASSISTANCE

• CONTRACTOR PROGRAMS CONTACT US
• PRODUCT WARRANTIES
• LOCALLY MADE DISCOVER HOW WE CAN HELP.
• ROOF VISUALIZER
bit.ly/PABCOContractors
1476 Thorne Road, Tacoma, WA 253.272.0374

IS YOUR MESSAGE
BEING HEARD
GENERATIONALLY?

By Heidi J. Ellsworth.

Using multimedia
solutions is
increasingly important
for generational
learning.

RCS offers five As the world adapts to the new
different podcast normal, we are seeing that the use of
categories for you more technology and digital resources
to enjoy with your in roofing is a present and critical
morning coffee need. As contractors and roofing
or on your way to companies have altered how they
work.” communicate with customers, they
also need to encompass generational
solutions for reaching and engaging
them.

Beyond the generations, it is a fact
that every person has different
tools and preferences in how they
learn. Understanding that some
people may need to read something
to comprehend it while others
may need to listen, or watch a
demonstration before they can truly
absorb the knowledge is invaluable.
The use of multimedia solutions
becomes increasingly important for
generational learning.

This is why at RoofersCoffeeShop® Baby Boomer: 19%
we offer the RLW option for people to Podcasts are a great way to engage
learn how they want. With the Read, with younger generations. Studies
Listen, Watch® (RLW) initiative, RCS show that Millennials want to learn
has made it possible for members and understand processes and
of the roofing and construction installation methods, not just be told
industries to read a transcript before about them. Sharing how the roofing
bed, listen to a podcast in the car, process works, the culture of roofing
or watch a webinar while enjoying companies and the opportunities for
morning coffee. Let’s look at some progressive products is an especially
statistics about how people like to important engagement strategy.
learn.
Watch
Read
Nowadays, almost everyone
Some things never go away, and the uses videos for problem solving,
written word is one of them, whether installations and how-to’s. YouTube
it’s printed or digital. In 2019, Library attracts user of all generations,
Journal reported that the following although The Manifest found that the
identified with being an avid reader: use of video and online learning by Gen
Gen Z (age 9-24): 36.3% Z tops all other generations:
Millennials (age 25-40): 47.9% Gen Z: 89%
Gen X (age 41-56): 50.7% Millennials: 86%
Baby Boomer (age 57-73): 55.7% Gen X: 68%
From a marketing standpoint, it shows Baby Boomer: 52%
that each new generation is utilizing Studies also show the great influence
different ways of learning that may not Gen Z’ers have on their parents in
include traditional reading. terms of embracing the digital age.
For roofing companies, this means
Listen that video will continue to play an
important part in reaching audiences.
Podcasts have become a popular Know your audience
media form to learn new things,
consume information and stay up to It’s important to be aware of the age
date on industry trends. A survey by demographics of your market and
Jacobs Media found that Gen Z and understand how your audience wants
Millennials prefer podcasts over other to receive information. With remote
generations: work and online learning at an all-
Gen Z: 37% time high, it’s more critical than ever
Millennials: 43% for your business to embrace new
Gen X: 28% learning and messaging styles.

25 ROOFTOP REVIEW

ROOFTOP REVIEW 26

7TH ANNUAL

SALMON DERBY

O n July 28th we had a Derby will be on Wednesday,
whale of a time at the August 3rd so mark your
7th Annual RCAW calendars. The winner walks
Salmon Derby. It away swimming in cash with
was the most attended of any a $1000.00 check! We also
of the previous Salmon Derby’s want to give a GIANT thank
and was held at Point Defiance our major sponsors PABCO
Marina in Tacoma. The 109 Roofing, GAF, Achten’s Quality
fisher people competing were Roofing, Beacon, ABC Supply,
out on the water at dawn GAFCO, GCI, EagleView,
and reeling in the fish all day Malarkey, Preferred Roofing,
long. Our weigh station at the Roofers Choice Insurance,
dock saw a steady stream of and Stoneway. In addition, a
fish come in, but the winning big thank you to our banner
fish belonged to. Mark Carr sponsors for their support –
at 11.48 lbs., with Todd Bosnik A Better Roofing, Axis Roof
bringing in 2nd Place honors & Gutter, Capital One Spark,
at 10.51 lbs., and Shannon CRA, Easry Roofing, Fields
Rassmussen in Third Place Roof Service, Guardian,
with a 9.98 lbs. fish – both from Harper Winn, Hope, Hunter
GCI.At the dock we had the Panels, IKO, Legends Roofing,
Billy Shew Band playing for Madsen Roofing, McMains
us, a great boxed lunch from Roofing, Miles, OMG, Owens
Georgio’s Catering, and some Corning, Pioneer, Polyglass,
great raffles and other prizes. RVCR Contracting, Safety
It was the first outing since our Matters Training Institute,
Sporting Clays in April and Sportco, Sportsmens
so much fun to be outside on Warehouse, Taylor Metal,
the water on such a gorgeous TriState Roofing, True Blue
day Our 8th Annual Salmon Roofing & Siding, and Velux.



29 ROOFTOP REVIEW

ROOFTOP REVIEW 30

PATRIOT™

ARCHITECTURAL-STYLE
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and durability with
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Single-layer fiberglass-based
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protection
30-year limited transferable warranty
10-year algae-resistance warranty

See actual warranty for details and limitations

31 ROOFTOP REVIEW

800-233-8990 • certainteed.com

Owens Corning is more than
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1 7465

BASIC SHELTER:
A SUCCESS STORY

O n June 23, 2021, the Roofing action and worked to put labor and Nick is a Korean War veteran and a
Contractors Association of materials together to complete this very sweet man, and we are honored
Washington joined forces with next project together and continue to have been able to help him out and
members State Roofing, Malarkey our Basic Shelter Program where we cannot thank the members involved
Roofing Products, Madsen Roofing work together with our members to in making this happen enough – Nick
Company, Achten’s Quality Roofing, provide a new roof to a deserving felt truly blessed.
Esary Roofing & Siding Co, Preferred party twice per year.
Roof Services, Convoy Supply, and Seen here telling his favorite joke.
EagleView to provide a new roof Nick’s roof was so bad it took several
to Nick L. of Everett. Jeannie from days to rebuild and reroof. During
Otter Insurance received a call from that time Rudy, Nick’s neighbor
Nick’s neighbor Rudy hoping that the called, as Nick’s hot water heater
Insurance Agency could help. Nick’s had gone out. The RCAW was
roof was leaking, and the forecast was able to put Nick into contact with
calling for high winds and rain. Senior Homage in Snohomish County
Services had come out previously who was able to get Nick a new
and nailed a tarp down. However, hot water heater. We also noticed
the winds on that Friday ripped the that Nick’s porch was in dangerous
old tarp off and the roof was exposed disrepair and are happy to say that
to the weather once again. Rudy we coordinated with Habitat for
was informed that insurance would Humanity Snohomish who is going
not cover the roof as it was a wear to be rebuilding Nick’s front porch.
and tear/maintenance issue, and There is some additional interior
insurance does not cover that. Nick work that needs to be done due to
just celebrated his 88th birthday, the constant leaks in the roof over
and unfortunately has outlived all his a long period of time. If anyone
family and has no money to pay for reading this, would like to give of
the repairs himself. Jeannie received their time and materials to help
a tip about the Basic Shelter Program Nick out in this way, please contact
from Michael as we had helped him Tracey Prociw at the RCAW office at
with his mother Patricia’s reroof 253-561-7229.
earlier in the year. The RCAW Staff
and Board of Directors jumped into

The RCAW Staff and
Board of Directors
jumped into action and
worked to put labor
and materials together
to complete this next
project together and
continue our Basic
Shelter Program where
we work together
with our members to
provide a new roof to a
deserving party twice
per year.”

35 ROOFTOP REVIEW

AFTER

ROOFTOP REVIEW 36

37 ROOFTOP REVIEW

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ROOFTOP REVIEW 38

MALARKEY’S SMOG-REDUCIN
SHINGLES PROVE THERE’S M
WAY TO PLANT A TREE

W ashington’s nickname is the Evergreen State, so named
because of the state’s abundant evergreen forests. Their trees
are iconic. They’re also nature’s air filters.
Trees clean particulates out of the air. They absorb pollutant gases like
nitrogen oxides (NOx) by trapping them on leaves and bark. With 3M™
Smog-Reducing Granules embedded on all of our shingles, Malarkey
Roofing Products® is actively reducing the emission-based air pollution
equivalent of planting ~2 trees per roof.*

Yes, it’s true – 3M’s granules were even featured in TIME Magazine’s 50
Best Inventions of 2018. The innovation is a dramatic step in the right
direction to combat smog.

CING ROOFING
MORE THAN ONE

WHAT IS SMOG?

Smog exists where emissions exist,
even if you don’t always see it. Smog
is a form of air pollution resulting
from the interaction of UV sunlight
with chemicals in the atmosphere like
nitrogen oxides that get into the air
primarily from the burning of fossil fuels
(ex. vehicle emissions). As a gas, smog
is easily inhaled, making it extremely
hazardous to humans and animals,
and can lead to severe health risks
including lung tissue damage, bronchial
infections, and heart problems.

How Smog-Reducing
Granules Work –

The Science Behind Them
Sunlight interacts with these granules
to convert smog into water-soluble
ions. The granules, which blend
inconspicuously into a shingle’s color,
contain a photocatalytic coating which,
when activated by the UV rays of the
sun, creates the energy needed to break
apart airborne water molecules (like
from humidity) into their component
parts (e.g., H2O breaks into H and OH).
The newly formed OH molecule,
called a hydroxyl radical, seeks to
bind with other molecules. When a
smog molecule gets near a roof, the
OH molecule binds with it, chemically
transforming it from a dangerous,
inhalable gas (NO2) into a water-
soluble, nitrate salt solid (NO3), a plant-
usable form of nitrogen that washes
away with rainwater as a mild fertilizer.

41 ROOFTOP REVIEW

NEX® Rubberized Asphalt The Industry’s First
Retains Smog-Reducing Smog-Reducing Shingle
Granules
There’s More Than
Malarkey’s NEX® Polymer Modified One Way to Plant a Tree
Asphalt improves granule retention in
two ways. One, it preserves asphalt’s All Malarkey shingles include Smog-Reducing
natural suppleness and stickiness Granules that help reduce emission-based air
for deeper granule embedment and pollution equivalent to planting ~2 trees per roof.
adhesion. Two, its rubberlike ability to
expand and contract enables it to grip WHEN IT MATTERS™
and regrip granules through repeated
thermal cycles, resulting in stronger,
longer granule retention and extended
shingle life. Malarkey shingles have
up to 65% greater granule adhesion
than the industry standard shingle
specification (ASTM D3462).

How Roofing Contractors
Can Help

Installation of smog-reducing roofing
shingles helps improve air quality for
us all. Increasingly, contractors are
being recognized for their commitment
to sustainability by installing Malarkey
shingles. Further south in Monterey Bay,
California, a contractor was recognized
by local government for his team’s
commitment to improving air quality.
By simply installing an average of two
Malarkey roofs per week, the contractor
‘planted’ the equivalent of 260 trees
annually.

Roofing is…National
Women in Roofing
N early 250 women, men,
presenters, and sponsors follower of Roofer’s Coffee Shop, you
came together in Las probably saw these amazing talks live
Vegas on August 8th to streamed via through YouTube!
make the fourth annual NWiR day After our morning session and lunch,
what it was all about, Connections. small breakout sessions break outs
Roofing is Connecting. We were able were set up for attendees. Session
to connect on business development, discussions that included Women in
communication strategies, mentoring, Sales, Roofing is Mentoring, Roofing
recruitment, career development, is Residential and Female, Roofing
technology advancements and of is Recruitment, and Roofing is a
course, networking. Family Affair. These nearly hour long
sessions were led by other NWiR
Certainly, COVID-19 is continuing members and professionals allowing
to make events interesting, but the an open dialogue of personal and
NWiR Board did an amazing job professional experience, questions,
ensuring safety protocols were in and feedback.
place and pivoting when sponsors
and participants had to cancel If you haven’t noticed our campaign
last minute. The days events were this year is “Roofing is…” more than a
adjusted up until the night before. label. The DEI Committee’s Roofing Is
Roofing is Pivoting. NWiR did not just campaign slogan is “More Than Just
pivot in planning, but we’re pivoting
the industry with the information
we’re bringing to our members.
Megan Keyes from Johns Manville
spoke about Roofing is Owning It.
She shared her story of coming up
in the roofing industry with little to
no experience but pushing through
shortcomings and vulnerability to
become the leader that she is today.
Houston Young and his Owens
Corning team, spoke on having
Courageous Conversations and
how these difficult but important
importance conversations will
build a culture of appreciation,
understanding of diversity and
compassion. Dr. Alexandria White
from ReBoot Accel, accompanied
Beacon Building Products, in leading
the LGBTQ+ 101 education program.
This was the first of its kind for a
roofing convention. Also, if you’re a

a Label”. And to top off the campaign
for the weekend was, Jess Cress from
Bone Dry Roofing. The DEI Committee
led by Co-Chair Jess Cress was the
creative force behind our Tik-Tok
booth. Each individual or team chose
their own labels and what they stand
for and love. Keep a look out on all
our social media platforms to catch
these videos of our members.

To close out our day, the NWiR World
Award and Rising Star Awards
were given to two amazing women.
Christine Mockenhaupt from SRS
received the Veteran World Award
and Heather Estes from GAF received
is our Rising Star Award. These
women are shining stars and leaders
in our industry and deserve to be
recognized for all the work they do in
roofing and in their communities.
There is a call to action in this recap
of our 2021 event, become an NWiR
member and be an advocate or ally
for the women in the roofing industry
in your area. Join the Seattle Chapter
and get an idea of what NWiR is all
about. We locally host networking
events, hands on education,
community serve days and offer
connections for mentorship. And if
you’re already a member, we want
to see you at NWiR Day 2022 in New
Orleans.

To Register as a member of NWIR go
to www.nationalwomeninroofing.org/
membership/

For more information on NWIR,
your local chapter or additional
information on why to become a
sponsor or member, please check out
www.NationalWomeninRoofing.org or
[email protected] with
any questions.

The 50th Annual
RCAW Open

T he RCAW’s Golden Anniversary 50th Golf Tournament was held on
August 27th at the Auburn Golf Course. We had a full field of golfers
(for a COVID year) at 32 teams, and we saw some usual faces and
met some new ones as well. It was a perfect day for golf as the sun broke
through about Tee-Time and the golfers were off at a shotgun start for the
best ball tournament.
On hand were our wonderful hole sponsors that cooked up (some literally)
amazing fare for our golfers which made each hole a unique adventure.
We even had a sponsor this year for the 19th hole, or should I say watering
hole.
The LPGA Pro was out challenging our golfers, as was Dixon Golf with their
Aurelius and Dixon Challenges, we had 2 hole in one contests, a putting
contest, and of course Long Drive and Closest to the Pin.
When the day was done, we feasted on a wonderful meal and had a lively
raffle and award ceremony. Our final winners for the tournament day
were:
Congratulations to all our teams and, of course, to our winners. Next year’s
tournament is moving to June so mark your calendars for Friday, June 24th
11:00 AM Tee Time at the Auburn Golf Course.

1st Thank you
again to all our
Pioneer Building Supply Team #2 sponsors:

Jake Lively, Zac Lively, Steve Weller and Major Sponsors:
Ben Nelson GAF, CertainTeed,
Polyglass, and PABCO
2nd Roofin g

CertainTeed Team Hole and Game
Sponsors:
DJ Esary, Mark Ivers, Will ABC Supply,
Williams and Bruce Miller Stoneway Roofing
Supply, Malarkey
3rd Roofing, Atlas,
Convoy Supply, GAF,
Axis Roof & Gutter Beacon, Progressive
Team – Casey Groves, Materials, CertainTeed,
Tekterior, Pioneer,
Billy Ramirez, Jerry Conover|HUB, Capital
Jensen, Spencer Ward One, EagleView,
PABCO Roofing,
Owens Corning,
Alethia Digital, Axis
Roof and Gutter,
Washington Cedar
Supply, Backswing
Golf Events, Legends
Roofing, Dixon Golf,
Golf Status, and
A Better Roofing
Company

And finally a special
thank you to our
RCAW Staff, Board of
Directors, golf chair
Casey Groves, golf MC
Donovan Gladstone,
and volunteers
Don Prociw, Allison
Woslager, and Steve
Sloan – it takes a
dedicated group to
make this tournament
a great day!





MODERN DESIGN, TIMELESS QUALITY

You qualify for a complimentary

Health Insurance Quote.

Attract and retain outstanding employees with a health plan
sponsored by the RCAW and the CleanTech Alliance Health Trust. Take
advantage of your RCAW membership and save on health insurance.

Steve Roberts- Conover Insurance
[email protected] or 206-660-5200

tamskylights.com

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