การจัดการความรู้ (Knowledge Management) (ปี 2548)

5.°“√«—¥º≈
¡’°“√°”À𥵫— ™«’È ¥— „π°“√«¥— º≈ 3 √–¥∫— §◊Õ
❐ √–∫∫À√Õ◊ °®‘ °√√¡∑’Ë∑” (System)
❐ ª®í ®—¬€ßà ÕÕ° (Output)
❐ º≈≈æ— ∏å (Outcome)

6.°“√¬°¬Õà ß™¡‡™¬·≈–°“√„Àâ√“ß«≈—
❐ €”√«®·√߮ߟ „®¢Õߧπ„πÕߧ°å √ ‡æÕË◊ ‡™ÕË◊ ¡‚¬ß°∫— °®‘ °√√¡

°“√®—¥°“√§«“¡√âŸ
❐ √Ÿª·∫∫¢Õß√“ß«≈— ∑ßÈ— ∑’ˇªì𵫗 ‡ßπ‘ ·≈–‰¡„à ™àµ—«‡ßπ‘

102 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ Knowledge Management

µ—«Õ¬“à ß°“√√“¬ß“πº≈

°“√√“¬ß“πº≈ ®–√“¬ß“πº≈µ“¡µ—«™’È«—¥µ“¡√–¬–‡«≈“∑’Ë
°”À𥉫â„π·ºπß“π°“√®—¥°“√§«“¡√Ÿâ (KM Action Plan)
‚¥¬§≥–∑”ß“π€“¡“√∂√“¬ß“πº≈§«“¡§◊∫Àπâ“¢Õß°“√
¥”‡π‘π‚§√ß°“√„Àâ°—∫ºâŸ∫√‘À“√·≈–∑ÿ°§π„πÕߧå°√‰¥â∑√“∫
µ“¡§«“¡‡À¡“–€¡

µ—«Õ¬“à ß°“√√“¬ß“πº≈¢Õß‚√ß欓∫“≈»√‘ ‘√“™ ‡™àπ
- ¡’¢âÕ¡Ÿ≈°“√∑” CQI (QI story) „π Website µ—Èß·µàªï

2543 ®π∂÷ßªí®®ÿ∫—π ®”π«π 43 ‡√◊ËÕß
- ¡€’ ¡“™°‘ ¢Õ§”ª√÷°…“∑Ë’ KM Call Center ®”π«π 25-40

§√È—ß/‡¥◊Õπ
- ¡°’ “√‡¢“â ™¡ KM Website ®”π«π 1,000-1,600 §√ßÈ— /‡¥Õ◊ π
- ¡€’ ¡“™‘°‡¢“â ¡“‡€«π“„π KM Web board ®”π«π 50

§√È—ß/‡¥◊Õπ

∫√‘…∑— €·ªπ™πË— (‰∑¬·≈π¥å) ®”°—¥ ‡™πà
● °“√«—¥¥â“π√–∫∫ (System Perfomance Phase) ‡æ◊ËÕ„™â

«¥— ª√–€∑‘ ∏¿‘ “æ¢Õß‚ª√·°√¡ Knowledge Portral ·≈–
惵‘°√√¡¢ÕßÕߧ°å √

System Performance µ«— ™È«’ ¥— ∑’Ë„™â ‰¥·â °à
- €∂‘µ°‘ “√‡¢“â ™¡ À√Õ◊ Hit rate ¢ÕßÀπâ“·√° √–¬–‡«≈“

„π°“√«¥— º≈‡ªπì ·∫∫€—ª¥“Àå ‡¥◊Õπ ·≈–‰µ√¡“€
- ®”π«πºŸâ‡¢â“™¡ ∫—π∑÷°‚¥¬ IP Counting √–¬–‡«≈“„π

°“√«¥— º≈‡ªπì ·∫∫€ª— ¥“Àå ‡¥◊Õπ ·≈–‰µ√¡“€
- ®”π«π§«“¡‡ÀÁπ∫π‡«Á∫∫Õ√å¥ √–¬–‡«≈“„π°“√«—¥º≈

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠103

‡ªìπ·∫∫€ª— ¥“Àå ‡¥◊Õπ ·≈–‰µ√¡“€
- ®”π«π§«“¡√Ÿâ ∫∑§«“¡∫π Knowledge Portral √–¬–

‡«≈“„π°“√«¥— º≈‡ªπì ·∫∫€—ª¥“Àå ‡¥Õ◊ π ·≈–‰µ√¡“€
- ®”π«πºŸâ‡¢â“™¡„π‡πÈ◊ÕÀ“§«“¡√Ÿâµà“ßÊ √–¬–‡«≈“„π°“√

«¥— º≈‡ªìπ·∫∫€ª— ¥“Àå ‡¥Õ◊ π ·≈–‰µ√¡“€
● °“√«—¥º≈≈—æ∏¢å Õß√–∫∫ (Output Perfomance Phase)

°“√®—¥°“√§«“¡√Ÿâ·≈–°“√·≈°‡ª≈Ë’¬π§«“¡√âŸ∑Ë’‡°‘¥¢È÷π®–
µÕâ ߀ßà º≈„π∑“ß∫«°µàՀ¡√√∂¿“æ¥â“π‡∑§π‘§
µ—«™’È«—¥ §◊Õ °“√«—¥°“√°√–µâÿπ°“√‡√’¬π√⟢Õßæπ—°ß“π ‚¥¬
‡©æ“–°≈ÿà¡æπ—°ß“π¥â“π‡∑§π§‘ ‰¥·â °à
- ®”π«π€¡“™‘°∑Ë’‡ªìπ‡®â“Àπâ“∑Ë’¥â“π‡∑§π‘§ (MTS) ·≈–
‡®â“Àπ“â ∑Ë¥’ “â π«»‘ «°√
- ®”π«π€∑‘ ∏∫‘ —µ√
- ®”π«π∫∑§«“¡
- ®”π«πß“π∑’Ë𔇀πÕ
- ®”π«π‚§√ß°“√ TCPI2
- ®”π«π‚§√ß°“√∑Ë’ª√“»®“°§«“¡º‘¥æ≈“¥ (Error free
projects)
- ®”π«πº‡âŸ ™’ˬ«™“≠·≈–ºâΩŸ ñ°„π·µ≈à –¥“â π
● º≈≈—æ∏å€ÿ¥∑⓬¢Õß√–∫∫ (Outcome Perfomance
Phase) €ÿ¥∑⓬°“√®—¥°“√§«“¡√⟷≈–°“√·≈°‡ª≈Ë’¬π
§«“¡√Ÿâ∑Ë’‡°‘¥¢È÷π®–µâÕ߀àߺ≈µàÕ°“√¥”‡π‘πß“π¢Õß
∫√‘…—∑ ´Ë÷ß®–‡ªìπ°“√«—¥º≈„π¥â“π∑“ß°“√‡ß‘π (Return
on Knowledge : ROK) ´÷Ëß∫√‘…—∑¬—߉¡à‰¥â¡àÿ߇πâπ‰ª∑Ë’
º≈≈—æ∏€å ÿ¥∑⓬¢Õß√–∫∫„π¢≥–π’È

104 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

∫√…‘ —∑ ∑√Ÿ §Õ√åªÕ‡√™—Ëπ ®”°¥— (¡À“™π)

● Implementation : Success rate, Satisfaction, Online
self test

● System : Ease of use, Response time, Percentage
of system down

● Output : Suggestion, Visitor, Percentage of Volunteer
in Knowledge Organization

● Outcome : Employee Satisfaction, Customer Satis-
faction

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠105

106 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ Knowledge Management

7 «¥— √–¥∫— §«“¡‡¢â“„®

¢—πÈ €√ÿª∫∑‡√¬’ π®“°∑’ˉ¥â‰ªªØ‘∫µ— ‘¡“®√ß‘

ª√–€∫°“√≥®å √ß‘ Õ“®·µ°µ“à ß®“°·π«§¥‘ À√Õ◊ √ªŸ ·∫∫ (Model) ∑‰Ë’ ¥πâ ”‡€πÕ ¥—ßπÈ—π
®“°°“√ªØ∫‘ µ— Õ‘ ¬“à ߇ªπì √–∫∫ ∑“à π§«√®–«‡‘ §√“–À°å “√𔉪„™â„Àâ‡À¡“–€¡°∫— Õߧå°√ ®ß÷ ®–
‡ªπì °“√‡√’¬π√∑Ÿâ ¡Ë’ ’§≥ÿ §à“ ¢Õ„À∑â à“π‰¥€â √ªÿ °“√‡√’¬π√â∑Ÿ È—ßÀ¡¥µ“¡·π«∑“ßµÕà ‰ªπÈ’

1. ∑à“𧑥«à“°√–∫«π°“√®—¥°“√§«“¡√⟄πÕߧå°√¢Õß∑à“𠉥â∫√√≈ÿµ“¡‡ªÑ“À¡“¬
(Desired State) À√◊Õ‰¡à ·≈–∑à“π¡’¢âÕ‡€πÕ·π–Õ¬à“߉√‡æ◊ËÕ„Àâ∫√√≈ÿµ“¡‡ªÑ“À¡“¬
¥—ß°≈à“«

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

2. ∑“à 𧥑 «“à ·π«§¥‘ À√Õ◊ √ªŸ ·∫∫ (Model) ∑π’Ë ”‡€πÕ ‡À¡“–€¡°∫— Õߧ°å √¢Õß∑“à πÀ√Õ◊ ‰¡à
·≈–∑à“π¡¢’ Õâ ‡€πÕ·π–„π°“√ª√—∫ª√ÿßÕ¬“à ߉√

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 107

3. ∑à“𧑥«à“ºâŸ∫√‘À“√ ‰¥âπ”°“√®—¥°“√§«“¡√Ÿâ¡“‡ªìπ°≈¬ÿ∑∏åÀπË÷ß∑’ˀ”§—≠„π°“√®—¥°“√
Õߧå°√À√Õ◊ ‰¡à Õ¬à“߉√

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

4. Õߧå°√¢Õß∑à“π¡’∫√√¬“°“»¢Õß°“√‡ªî¥‡º¬ ·≈–·≈°‡ª≈Ë’¬π§«“¡√Ÿâ‡æ‘Ë¡¢È÷πÀ√◊Õ‰¡à
Õ¬“à ߉√

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

5. ∑à“𧥑 «“à ‡∑§‚π‚≈¬’„π°“√®¥— °“√§«“¡√⟀“¡“√∂‡™◊ÕË ¡‚¬ß €ÕË◊ €“√ ‡¢â“∂ß÷ ·≈–·≈°
‡ª≈¬Ë’ 𧫓¡√°âŸ π— Õ¬“à ß∑—Ë«∂÷ßÀ√Õ◊ ‰¡à Õ¬à“߉√

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

6. ∑à“𧥑 «“à Õߧå°√¢Õß∑à“𠀓¡“√∂∫√√≈µÿ «— ™«È’ ¥— „π°“√®¥— °“√§«“¡√Ÿâ À√Õ◊ ‰¡à Õ¬à“߉√
....................................................................................................................................................
....................................................................................................................................................
.....................................................................................................................................................

7. ∑“à 𧑥«“à °“√®¥— °“√§«“¡√‡âŸ ªìπª√–‚¬™πµå àÕ°“√∑”ß“π¢Õß∑“à πÕ¬“à ߉√∫â“ß
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

108 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

8. ∑à“𧑥«à“®–∫Ÿ√≥“°“√°“√®—¥°“√§«“¡√°Ÿâ ∫— √–∫∫°“√®—¥°“√Õπ◊Ë Ê ¢Õß∑“à πÕ¬“à ߉√
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠109

Worksheet 1

1. ®ßÕ∏∫‘ “¬§«“¡À¡“¬¢Õß ç§«“¡√éŸâ
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

2. ®ßÕ∏∫‘ “¬®ÿ¥ª√–€ß§å¢Õß°“√®—¥°“√§«“¡√⟢ÕßÕߧ°å √¢Õß∑à“π ¡“æՀ—߇¢ª
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

3. ®ßÕ∏‘∫“¬§«“¡À¡“¬¢Õß çTacit knowledgeé
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

4. ®ßÕ∏∫‘ “¬§«“¡À¡“¬¢Õß çExplicit knowledgeé
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

5. ®ßÕ∏‘∫“¬§«“¡À¡“¬¢Õß çSocializationé
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

110 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

®ßµÕ∫§”∂“¡µÕà ‰ªπ’È

1. °√Õ∫§«“¡§¥‘ °“√®¥— °“√§«“¡√Ÿµâ “¡√Ÿª·∫∫¢Õß Bonnie Rubenstein-Montano ·∫ßà ™π¥‘
¢Õß°√Õ∫§«“¡§¥‘ °“√®¥— °“√§«“¡√⇟ ªìπ°’Ë°≈ÿà¡ Õ–‰√∫â“ß

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

2. °√Õ∫§«“¡§¥‘ ·∫∫ Prescriptive ®–ª√–°Õ∫¥«â ¬Õߧªå √–°Õ∫À≈—°Ê Õ–‰√∫“â ß
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

3. °√Õ∫§«“¡§‘¥·∫∫º€¡º€“𠇙àπ ¢Õß Arthur Anderson ·≈– American Productivity &
Quality Center (APQC) ‡ªìπ°√Õ∫§«“¡§¥‘ ∑’ªË √–°Õ∫¥«â ¬Õߧåª√–°Õ∫À≈°— Õ–‰√∫â“ß

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

4. ®“°°√Õ∫§«“¡§¥‘ °“√®¥— °“√§«“¡√Ÿâ¢Õß Singapore Productivity and standards Board
(PSB) „ÀâÕ∏‘∫“¬§«“¡À¡“¬¢Õߧ”«à“ çGREATé

....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................
....................................................................................................................................................

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠111

112 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ ·∫∫Ωñ°À¥—
®ß®—∫§Ÿà¢Õâ §«“¡„π§Õ≈¡— π∑å “ß¢«“¡◊Õ¡“‰«∑⠓ߴ⓬¡Õ◊

Knowledge Management _______ 1. °“√«¥— º≈°“√®—¥°“√§«“¡√Ÿ„â π™«à ßµâπ °. ‡§√◊ÕË ß¡Õ◊ ∑’Ë™«à ¬„À⇰¥‘ °“√·≈°‡ª≈’Ë¬π§«“¡√âŸ
_______ 2. °“√·∫ßà ªíπ·≈°‡ª≈’Ë¬π§«“¡√Ÿ·â ∫∫ Explicit ¢. √–∫∫æˇ’ ≈È’¬ß °“√€—∫‡ª≈ˬ’ πß“π
_______ 3. √Ÿª·∫∫¢Õß°“√‡¢“â ∂ß÷ §«“¡√„⟠πÕߧå°√ §. ‡ªπì °“√µ‘¥µ“¡º≈‡æ◊ËÕ°“√ª√∫— ª√ÿß·ºπ·≈–°“√
_______ 4. ª®í ®¬— ‡Õ◊ÈÕ∑∑’Ë ”„Àâ°“√®—¥°“√§«“¡√âŸ
¥”‡ππ‘ °“√„À⥢’ ÷πÈ
ª√–€∫§«“¡€”‡√®Á ¶. °“√‡√’¬π√Ÿ¢â Õß∫ÿ§≈“°√∑”„À‡â °¥‘ §«“¡√„Ÿâ À¡à·≈–∂°Ÿ π”
_______ 5. ™¡ÿ ™π·Ààß°“√‡√’¬π√âŸ
_______ 6. °“√¬°¬àÕß™¡‡™¬·≈–„À√â “ß«—≈ ‰ª„™â‡æÕË◊ €√â“ߧ«“¡√⟄À¡Õà ¬“à ßµàÕ‡πËÕ◊ ß
_______ 7. °“√®—¥§«“¡√⟄À‡â ªìπ√–∫∫ ß. ‡∑§‚π‚≈¬€’ “√€π‡∑» ‚§√߀√â“ßæπÈ◊ ∞“π
_______ 8. °“√·∫ßà ªπí ·≈°‡ª≈ˬ’ 𧫓¡√·Ÿâ ∫∫ Tacit ®. ∑»— 𧵄‘ π°“√·≈°‡ª≈¬’Ë π·≈–·∫ßà ªπí §«“¡√¢âŸ Õß
_______ 9. «≤— π∏√√¡¢ÕßÕߧå°√
_______ 10. ª√–‚¬™πå¢Õß°“√«¥— º≈°“√®—¥°“√§«“¡√Ÿâ Õߧ°å √∑’´Ë ¡÷ ≈÷°Õ¬„àŸ π∫√√∑—¥∞“π·≈–§“à 𬑠¡
_______ 11. «ß®√°“√‡√’¬π√⟠©. «“√€“√Õ‡‘ ≈°Á ∑√Õπ°‘ €å °“√®¥— √“¬°“√µà“ßÊ
_______ 12. µ«— Õ¬“à ß°“√€Ë◊Հ“√¥“â π°“√®¥— °“√§«“¡√âŸ
‡™πà Kick off day €–‡°Á¥ KM
™. Push/Pull
´. Gift/Reward/√–∫∫€–€¡·µâ¡/°“√ª√–°“»‡°’¬√µ‘§≥ÿ
¨. °“√®¥— ∑”‡Õ°€“√ ®¥— ∑”∞“𧫓¡√âŸ

À√◊Հ¡¥ÿ ÀπⓇÀ≈◊Õß
≠. ∑”‚¥¬‡™ËÕ◊ ¡‚¬ß°∫— ‡ªÑ“À¡“¬/°≈¬ÿ∑∏å¢ÕßÕߧå°√
Æ. °“√«¥— µ«— √–∫∫/°‘®°√√¡/·ºπß“π

„∫ß“π∑∫∑«π§«“¡√Ÿâ

®“°°√≥’»°÷ …“ (Case Studies) ¢Õß∫√‘…∑— €·ªπ™—Ëπ (‰∑¬·≈π¥å) ®”°¥— ·≈–∫√‘…—∑

∑√Ÿ §Õ√ªå Õ‡√™Ë—π ®”°¥— (¡À“™π) ®ß«‘‡§√“–À®å ÿ¥‡¥πà ¢Õß·µ≈à –Õߧ°å √„πÀ«— ¢âեߗ µÕà ‰ªπ’È

Transition and Behavior Management °‘®°√√¡
1. °“√ª√∫— ‡ª≈’¬Ë π惵°‘ √√¡

Communication

2. °“√µ¥‘ µàՀ◊ÕË €“√

Process and Tools

3. °√–∫«π°“√∑”ß“π ·≈–‡§√ËÕ◊ ß¡◊Õ

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 113

Training / Learning °‘®°√√¡
4. °“√Õ∫√¡·≈–°“√‡√’¬π√âŸ

Measurements

5. µ«— ™’È«¥—

Recognition and Reward

6. °“√¬Õ¡√—∫·≈–„À√â “ß«≈—

114 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

8 Ω“°‰«â„À⮥®”

Õ¬“à ≈◊¡π–...§«“¡√⟠§Õ◊
æ≈ß— €Ÿàª≠í ≠“

𑬓¡§«“¡√Ÿâ¡’§à“¡“°πâÕ¬µ“¡·µà∞“πª√–€∫°“√≥å·Ààß°“√‡√’¬π√Ÿâ∑Ë’
µ“à ß°π— À√Õ◊ ª√–€∫°“√≥∑å ÀË’ ≈“°À≈“¬‰¥€â √“â ߀√√§§å «“¡√Ÿâ ‰¥Àâ ≈“¬√ªŸ ·∫∫
·≈–„π∑”πÕ߇¥¬’ «°π— °“√®¥— °“√§«“¡√⟠‡æÕË◊ „ÀÕâ ߧ§å «“¡√∫⟠√√≈‡ÿ ª“Ñ ª√–€ß§å
€à«πµ—« À√◊ÕÕߧå°√°Á¡’„Àâ‡ÀÁπ‰¥âÕ¬à“߉¡à®”°—¥ Õ¬à“ߪ√–€∫°“√≥å¢Õß
‚√ß欓∫“≈»√‘ ‘√“™ ∫√‘…∑— €·ªπ™Ëπ— (‰∑¬·≈π¥å) ®”°—¥ À√◊Õ ∫√…‘ ∑— ∑√Ÿ
§Õ√åªÕ‡√™Ë—π ®”°—¥ (¡À“™π)

ª√–€∫°“√≥åµà“߇ªìπª√–€∫°“√≥å„π°“√‡√’¬π√Ÿâ·≈–°“√®—¥°“√‡√’¬π√Ÿâ
´Ë÷߇√“®–®¥®”·≈–µàÕ¬Õ¥æ—≤π“°“√‰¥âµ“¡§«“¡‡À¡“–€¡‰¥âÀ√◊Õ‰¡à °Á‡ªìπ
‡√Ë◊Õß∑’Ë∑“â ∑“¬‰«â„À⮥®”

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 115

‡«Á∫‰´µ∑å π’Ë à“€π„®¢Õߪ√–‡∑»‰∑¬

1. CU-WB Knowledge Management Project http://wb-cu.car.chula.ac.th
2. °“√®—¥°“√§«“¡√Ÿâ §≥–·æ∑¬»å “€µ√å http://medinfo.psu.ac.th/KM/KM.htm
¡À“«‘∑¬“≈—¬€ß¢≈“π§√π‘ ∑√å
3. °“√®—¥°“√Õߧ姫“¡√Ÿâ„π»√‘ ‘√“™ http://www.si.mahidol.ac.th/km
4. ‚§√ß°“√æ—≤π“√ªŸ ·∫∫°“√®¥— °“√§«“¡√⟄π http://www.hkm.nu.ac.th
‚√ß欓∫“≈‡¢µ¿“§‡ÀπÕ◊ µÕπ≈“à ß
5. »Ÿπ¬°å ≈“ߧ«“¡√Ÿ·â Ààß™“µ‘ http://www.tkc.go.th
6. »Ÿπ¬æå —≤π“æ“π™‘ ¬åÕ‡‘ ≈Á°∑√Õπ°‘ €å http://www.ecommerce.or.th
7. €∂“∫π— æ≤— π“·≈–√—∫√Õߧÿ≥¿“æ‚√ß欓∫“≈ http://www.ha.or.th
8. €∂“∫π— ‡æË‘¡º≈º≈µ‘ ·Ààß™“µ‘ http://www.ftpi.or.th
9. €∂“∫π— €à߇€√¡‘ °“√®—¥°“√§«“¡√⇟ æÕË◊ €ß— §¡ http://www.kmi.or.th
10. site.in.th http://www.site.in.th/go.php/Reference/
Knowledge_Management

116 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ Knowledge Management

‡«∫Á ‰´µå∑πË’ “à €π„®®“°∑—«Ë ‚≈°

1. American Productivity and Quality Center http://www.apqc.org

2. Asian Productivity Organization-APO http://www.apo-tokyo.org

3. BRINT http://www.brint.com http://www.brint.com

4. Buckman Laboratories Knowledge Nurture http://www. knowledge-nurture.com

5. CIO http://www.cio.com

6. David Skyrme: Knowledge Connections http://www. Skyrme.com

7. Dialog on Leadership http://www. Dialogonleadership.org

8. Ernst and Young http://www.ey.com/global/content.nst/

international/Home

9. Harvard Business Reviewl http://www. Harvardbusinessonline.hbsp.

harvard.edu/b02/en/hbr/hbr_home.jhtml

10. Infonortics http://www.infonortics.com

11. Information and Knowledge Management Society http://www.ikms.org

12. KM Tool http://www.kmtool.neet

13. KM World http://www.kmworld.com

14. Knowledge Management http://www.kmmag.com

15. Peter F. Drucker http://www. Peter-drucker.com

16. SOL - Society for Organizational Learning http://www.solonline.org

17. Standards, Productivity and Innovation Board-SPRING http://www.spring.gov.sg/portal/main.html

18. Sveiby Knowledge Associates http://www.sveiby.com

19. The Gurteen Knowledge Website http://www.gurteen.com

20. The Know Network-Most Admired Knowledge

Enterprises (MAKE) http://www.knowledgebusiness.com

21. The Knowledge Management Advantage http://www.providersedge.com.kma

22. The Knowledge Management Forum http://www.km-forum.org

23. The Knowledge Management Resource Center http://www.kmresources.com

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠117

24. The World Bank http://www.worldbank.org
25. ThinkingShift http://www.thinkingshift.com
26. United Nation Popullation Fund- Knowledge sharing http://www.unfpa.org/ knowledgesharing
27. University of Kentucky http://www.uky.edu
28. Knowledge Management http://www.kmmagazine.com
29. International Society for Knowledge Management http://isko.org
30. The European KM Community http://www.knowledgeboard.com

118 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

‡Õ°€“√Õ“â ßÕ‘ß

1. Nonaka, Ikujiro (1991). çThe Knowledge Creating Companyé, Harvard
Business Review, November-December, 91608, p.22.

2. OECD (1996). çThe Knowledge-Based Economyé, OECD Paris.

3. APEC Economic Committee (2000). çTowards Knowledge-Based
Econnomies in APECé, APEC Secretariat : Singapore.

4. √“¬ß“π°“√ª√–™¡ÿ ‡™ß‘ ªØ∫‘ µ— °‘ “√‡√Õ◊Ë ß ç¬∑ÿ ∏»“€µ√‡å æÕË◊ °“√·¢ßà ¢π— ¢Õ߇»√…∞°®‘
‰∑¬¿“¬„µâ€∂“π°“√≥å„À¡à¢Õ߇»√…∞°‘®‚≈°é (2002) ‚¥¬€”π—°ß“π§≥–
°√√¡°“√æ—≤π“°“√‡»√…∞°‘® ·≈–€—ߧ¡·Ààß™“µ‘ √à«¡°—∫°√–∑√«ß‡°…µ√
·≈–€À°√≥å °√–∑√«ßÕÿµ€“À°√√¡ °√–∑√«ßæ“≥‘™¬å °√–∑√«ßµà“ߪ√–‡∑»
°√–∑√«ß°“√§≈ß— €”π°— ß“π§≥–°√√¡°“√€ßà ‡€√¡‘ °“√≈ß∑πÿ ·≈–°“√∑Õà ߇∑¬Ë’ «
·Àßà ª√–‡∑»‰∑¬

5. Romer, Poul M.(1993). çTwo Strategies fore Economic Development :
Using Ideas and Producing Ideasé, Proceeding of world bank annual
Conference on Development Economics, the WorldBank,p.64.

6. Davenport, Thomas H., and Laurence Prusak (1998). çWorking Knowledgeé,
Harvard Business School Press, USA, pp. 1-24.

7. Singpore Productivity and Standards Board (2001). çPrimer on
Knowledge Managementé, Integrated Press Pte Ltd., Singapore, pp.
38-39

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠119

8. Xerox Corporation (1999). çGateway to Xerox Knowledge Sharingé,
pp. 4-5.

9. Singapore Productivity and standard Board (2001). çPrimer on
Knowledge Manage-menté, intregrated Press Pte Ltd., Singapore,
pp.9-11

10. http://oma.od.nih.gov/ma/bps/bpkm/resource/47_imprtnceKM2org.
htm

11. American Productivity & Quality center (2000). çSuccessfully
Implementing Knoeledge Managementé, APQC International
Benchmarking Clearinghouse, USA, pp.44-45.

12. ¬ÿ∑∏π“ ·´à‡µ’¬« (2547). çMeasurement Analysis Knowledge
Management : The Key to Build Organizationnal Intelligent (°“√«—¥
°“√«‘‡§√“–Àå ·≈–°“√®—¥°“√§«“¡√Ÿâ : €√â“ßÕߧå°√Õ—®©√‘¬–)é, °√ÿ߇∑æœ,
Àπ“â 245-246, 252-258.

13. Oûdel, Carla, Grayson, C. Jackson, JR. and Nilly Essaides (1998).
çIf Only We Knew What We Know : The Transfer of Internal Knowledge
and Best Practiceé, The Free Press, USA,pp.xiii-xv, pp.3-9

14. Singapore Productivity and Standards Board (2001). çPrimer on
Knowledge Managementé, intregrated Press Pte Ltd., Singapore,
pp.18-22,24-33,115-140.

120 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ Knowledge Management

15. Snowden, Dave (2003). °“√∫√√¬“¬„π°“√€—¡¡π“‡√Ë◊Õß ç°“√®—¥°“√
§«“¡√Ÿâ : €àŸ«ß®√§ÿ≥¿“æ∑Ë’‡æË‘¡æŸπé ´Ë÷ß®—¥‚¥¬¡“µ√∞“πÕÿ¥¡»÷°…“ ∑∫«ß
¡À“«‘∑¬“≈—¬ ‡¡Ë◊Õ«—π∑’Ë 22 情¿“§¡ 2546 ≥ ‚√ß·√¡€¬“¡´‘µ’È °√ÿ߇∑æœ
(dave Snowden ‡ªìπºâŸ‡™’ˬ«™“≠°“√®—¥°“√§«“¡√Ÿâ ‡ªìπºâŸÕ”𫬰“√¢Õß
IBMûs Cynefin €À√“™Õ“≥“®°— √)

16. Tiwana, Amrit. çThe Knoeledge Management Toolkit : Practical
Techniques for Building a Knowledge Management Systemé,
Prentice Hall PTR, USA,p.5.

17. æ√∑æ‘ ¬å °“≠®π𑬵, 楗 π‘≈æ—π∏ÿå ·≈–πæ√—µπå ª√–€“∑‡¢µ°“√≥å (2546).
ç°“√®¥— °“√§«“¡√⟠: €«àŸ ß®√§≥ÿ ¿“æ∑‡Ë’ æ¡Ë‘ æŸπé (‡√’¬∫‡√¬’ ß®“°°“√∫√√¬“¬
¢Õß Mr.Dave Snowden 2546) €”π°— ¡“µ√∞“πÕ¥ÿ ¡»°÷ …“ €”π—°ß“πª≈—¥
∑∫«ß¡À“«‘∑¬“≈¬— , °√ÿ߇∑æœ, Àπâ“ 1-10, 122-126.

18. «‘®“√≥å æ“π‘™ (2546). ç°“√®—¥°“√§«“¡√Ÿâ„π¬ÿ§€—ߧ¡·≈–‡»√…∞°‘®
∫π√“°∞“𧫓¡√âŸé, €∂“∫—π€à߇€√‘¡°“√®—¥°“√§«“¡√⟇æË◊Հ—ߧ¡ (€§€.),
°√ßÿ ‡∑æœ Àπâ“ 2-5

19. Sbarcea, Kim (2004) ‡Õ°€“√ª√–°Õ∫°“√∫√√¬“¬ ‡√Ë◊Õß çThe Practice
of Communities of Practice (CoP)é „π°“√ª√–™ÿ¡‡™‘ߪؑ∫—µ‘°“√∑Ë’
€∂“∫—π‡æ‘Ë¡º≈º≈‘µ®—¥¢È÷π√–À«à“ß«—π∑’Ë 23-24 ¡’π“§¡ 2547 ≥ ‚√ß·√¡
‡¥Õ–·°√π¥å °√ÿ߇∑æœ.

20. ∫ÿ≠¥’ ∫ÿ≠≠“°‘® ·≈–°¡≈«√√≥ »‘√‘æ“π‘™ (2002). çBenchmarking
∑“ß≈—¥€Ÿà§«“¡‡ªìπ‡≈‘»∑“ß∏ÿ√°‘®é, €∂“∫—π‡æË‘¡º≈º≈‘µ·Ààß™“µ‘, °√ÿ߇∑æœ,
Àπâ“ 10-12.

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 121

21. Chan, Arnold Tick Yeow (2001). çFeatures of Learning Oganization
as a new Management Paradigm : Theory and Practiceé in
Philippine Productivity Today : Knoweledge Management and
Productivity, Productivity & Development Center-Development
Academy of the Philippines, the Philippines,Vol.9, pp.44-50.

22. Garvin, Davit (1993). çBuilding a Learning Oganizationé, Harvard
Business Review, USA.

23. website : http://www.sai-Global.com

24. website : http://www.efqm.org

25. Japan Quality Award Assessment Criteria : Performance Excellence
Driven by Customer, Japan Quality Award Committee, Japan.

26. Criteria for Performance Excellence, Baldrige National Quality
Program, USA.

27. SQA Framework for Business Excellence, SPRING Singapore,
Singapore.

28. ‡°≥±å√“ß«—≈§ÿ≥¿“æ·Ààß™“µ‘‡æ◊ËÕÕߧå°√∑Ë’‡ªìπ‡≈‘», €”π—°‡≈¢“πÿ°“√
§≥–°√√¡°“√√“ß«—≈§≥ÿ ¿“æ·Ààß™“µ,‘ °√ßÿ ‡∑æœ.

29. Chase, Rory L. (2002) çCreateing World-Class Knowledge Organizationé
in top Management Forum : Knowledge Management, A Key for Corpo-
rate Competitiveness, Asian Productivity Organization, Japan, pp.45-67.

122 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

30. Rubentein-Montano, B.,1.Liebowitz, J. Buchwalter, and D. McCaw
(2001). çA System Thinking Framework for Knowledge Manage-
ment, Decision Support Systemé, vol 31, issue 1, May 2001, pp. 5-16.

31. Wiig, K. (1993). çKnowledge Management Foundationsé, Schema
Press, USA.

32. Nonaka, Ilkjiro (1991). çThe Knowledge Creating Companyé,
Har vard Business Review, USA, November-December, 91608,
pp. 70-73.

33. Alavi, M. (1997). çKPMG Peat Marwick US; One Giant Brainé,
Harvard Business School, Case 9-397-108, Rev, July 11, pp. 1-21.

34. Liebowitz, J. and T. Beckman (1998). çKnowledge Organizations:
What Every Manager Should Knowé, St Lucie/CRC Press, USA.

35. Leonard-Barton, D. (1995). çWellsprings of Knowledgeé, Harvard
Business School Press, USA.

36. OûDell, C., C. Jackson Grayson, Jr. and N. Essaides (1998).
çIf Only We Knew What We Know : The Transfer of Internal
Knowledge and Best Practiceé, The Free Press, USA. pp. 21-27.

37. Osterhoff, Robert (2003). ‡Õ°€“√ª√–°Õ∫°“√∫√√¬“¬‡√Ë◊Õß çKnowledge
Management : Is it a Matter of Life or Death?é ‚¥¬ Mr.Robert
Osterhoff ´Ë÷ß®—¥‚¥¬€∂“∫—π‡æË‘¡º≈º≈‘µ·Ààß™“µ‘ „π «—π∑Ë’ 14 °ÿ¡¿“æ—π∏å
2546 ≥ ‚√ß·√¡‡¥Õ–·°√π¥å °√ßÿ ‡∑æœ.

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 123

38. Arthur Anderson and American Productivity & Quality Center
(1996). çThe Knowledge Management Assessment Tool : External
Benchmarking Versioné, Arthur Anderson/APQC, USA.

39. Singapore Productivity and Standard Board (2001). çPrimer on
Knowledge Management. Integratedé, Press Pte Ltd., Singapore,
p.21.

40. Holsapple, C. W. and K.D. Joshi (2002). çA Guided Tour through
knowledgemotion (tm) : The Siemens Business Services Knoeledge
Management Frameworké, in Know-ledge Management System :
Theory and Practice, Stuart Barnes (Editor), Thompson Learning,
The Alden Press, UK, pp. 222-241.

41. Gartner, Tanya. Hans Obermeier and Dirk Ramhorst (2002). çA Guided
Tour through knowledgdmotion (tm) : The Siemens Business Services
Knowledge Management Frameworké, in Knowledge Management Case
Book : Siemens Best Practices, Editors- Thomas H. Davenport and
Gilbert J. B. Probst, pp. 162-176.

42. Kotter.John (1996). çLeading Changeé, Harvard Buisness School Press,
USA

43. Hickins, Michael (1999). çXerox Shares Its Knowledgeé, Management
Review, USA, Vol. 88, No.8, pp. 40-45.

124 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

44. Jarvenpaa, S. and D. Staples (2000). çThe Use of Collaborative
Electronic Media for Information Sharing : an Exploratory Study of
Determinantsé, Journal of Strategic Information System (9), pp.
129-154.

45. Department of the Navy, Chief Information Officer (2001). çMetrics
Guide for Knowledge Management Initiativesé, Department of the
Navy, USA, pp. 67-68.

46. Singqpore Productivity and standards Board (2001). çPrimer on
Knowledge Manage-menté, Integrated Press Pte Ltd., Singapore,
pp. 193-202.

47. Singqpore Productivity and standards Board (2001). çPrimer on
Knowledge Manage-menté, Integrated Press Pte Ltd., Singapore,
pp. 13-18

48. Gibbert, Michael and Hartmut Krause (2002). çA Guided Tour
through knowledge-motion (tm) : The Siemens Business Services
Knowledge Management Framewworké, in Knowledge Manage-
ment Case Book : Siemens Best Practices, Editors-Thomas H.
Davenport and Gilbert J. B. Probst, Publicis Corporate Publishing
and John Wiley & Sons, Germany, pp. 89-105.

49. Frid, Randy J. (2000). çInfrastructure for Knowledge Managementé,
Writes Club Press, USA,pp.157-160

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 125

50. Tiwana, Amrit (2000). çThe Knowledge Management toolkit :
Practical Techniques for Building a Knowledge Management
System. Pretice Hall PRT, USA, pp. 369-392.

51. Hasanali, Farida, Cindy Hubert, (2000). çSuccessfully Implementing
Knowledge Management : Knowledge for Improvementé, Consortium
Learning Forum, Best Practice Report, American Productivity &
Quality Center, USA, pp.18-42.

52. ‚§√ß°“√æ—≤π“€à«π√“™°“√„À⇪ìπÕߧ尓√·Ààß°“√‡√’¬π√⟠·≈–°“√®—¥°“√
Õߧ姫“¡√⟄π€à«π√“™°“√ (2548) ‚¥¬€”π—°ß“π§≥–°√√¡°“√æ—≤π“
√–∫∫√“™°“√ (°.æ.√.)

126 ° “ √ ®— ¥ ° “ √ § « “ ¡ √⟠Knowledge Management

Knowledge Management ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ 127

128 ° “ √ ®— ¥ ° “ √ § « “ ¡ √Ÿâ Knowledge Management