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Published by donny, 2018-10-25 04:27:06

HF BOOK

Copyright © 2018 Leader Healthcare
47
AGE-REFINEMENTHydraFacialTM Treatmentprotocol
Step 1: Cleanse + Peel (continued)
CS1073 01/18
GlySal
Short Feathering Strokes Cheek to Temple
Teal Tip
Short Feathering Strokes Up Forehead
Short Feathering Strokes Chin to Jaw
Short Feathering Strokes Forehead to Temple
Short Feathering Strokes Above the Lip and Out
Repeat on the Other Side for a Total of 1 Pass
Dab the Nose and Spread
Step 2: Extract + Hydrate
Beta-HD Clear
Same Teal Tip
Long Strokes Chin
Long Pass Up the Forehead
Down and Up Nasal Fold
Long Passes Forehead to Temple
Down Bridge of the Nose
Neutralize the Skin
Kiss and Twist Tip of the Nose
Page 3
Long Pass Up and Down Bridge of the Nose
Available for download at HydraFacialConnect.com


AGE-REFINEMENTHydraFacialTM Treatmentprotocol
Step 3: Fuse + Protect
CS1073 01/18
DermaBuilder
Antiox +
Clear Tip
Kiss and Twist to Areas with Fine Lines and Wrinkles
Dab and Hold Tight Grid Pattern Chin to Jaw
Repeat on Other Side
Separate Face into 4 Quadrants
Dab and Hold Tight Grid Pattern Above the Lip Out
Continue Until Moisture No Longer Absorbs
Apply Red LED Lights 4 Minutes Per Quadrant
Dab and Hold Nose
Conclude Treatment with a Moisturizer and Sunscreen
Same Clear Tip
Page 4
*This treatment protocol was developed as a guide. Customize the number of strokes and applications for full coverage of the treatment area to meet the needs of your client.
HydraFacial is a registered trademark of Edge Systems LCC. Copyright 2018 Edge Systems LLC. All rights reserved.
Available for download at HydraFacialConnect.com
Dab and Hold Tight Grid Pattern Cheek to Temple
Dab and Hold Tight Grid Pattern Forehead to Temple
48
Copyright © 2018 Leader Healthcare


Copyright © 2018 Leader Healthcare
49
RESTORATIVEHydraFacialTM Treatmentprotocol
RESTORATIVE HydraFacial
This treatment includes CTGFTM to improve the appearance of skin tone, texture, and elasticity.
Step 1: CLEANSE + PEEL Step 2: EXTRACT + HYDRATE
Activ-4 GlySal Beta-HD Clear
Available for download at HydraFacialConnect.com
DAB OVERLAPPING FEATHERED KISS + STROKES STROKES TWIST
Step 3: Fuse + Protect
CS1073 01/18
legend
CTGF LED Antiox+ Lights


50
Copyright © 2018 Leader Healthcare
RESTORATIVEHydraFacialTM Treatmentprotocol
Step 1: Cleanse + PeeL
CS1073 01/18
Activ-4
Blue Tip
Cleanse the Face
Dab and Spread Chin to Jaw
Repeat
on the Other Side
Overlapping Strokes Up Forehead
Dab and Spread Above the Lip
Overlapping Strokes Chin to Jaw
Overlapping Strokes Forehead to Temple
Dab and Spread Nose
Overlapping Strokes Above the Lip and Out
Overlapping Strokes Repeat on the Other Side
Page 2
Dab and Spread Cheek to Temple
Dab and Spread Nose
Repeat on Both Sides Again for a Total of 2 Passes
Dab and Spread Forehead
Overlapping Strokes Cheek to Temple
Available for download at HydraFacialConnect.com


Copyright © 2018 Leader Healthcare
51
RESTORATIVEHydraFacialTM Treatmentprotocol
Step 1: Cleanse + Peel (continued)
CS1073 01/18
GlySal
Short Feathering Strokes Cheek to Temple
Teal Tip
Short Feathering Strokes Up Forehead
Short Feathering Strokes Chin to Jaw
Short Feathering Strokes Forehead to Temple
Short Feathering Strokes Above the Lip and Out
Repeat on the Other Side for a Total of 1 Pass
Dab the Nose and Spread
Step 2: Extract + Hydrate
Beta-HD Clear
Same Teal Tip
Long Strokes Chin
Long Pass Up the Forehead
Down and Up Nasal Fold
Long Passes Forehead to Temple
Down Bridge of the Nose
Neutralize the Skin
Kiss and Twist Tip of the Nose
Page 3
Long Pass Up and Down Bridge of the Nose
Available for download at HydraFacialConnect.com


RESTORATIVEHydraFacialTM Treatmentprotocol
Step 3: Fuse + Protect
CTGF
Do not combine with Antiox-6
Antiox +
Dab and Hold Tight Grid Pattern Cheek to Temple
Clear Tip
Kiss and Twist
in a Tight Grid Pattern to the Entire Face
Dab and Hold Tight Grid Pattern Chin to Jaw
Repeat on Other Side
Separate Face into 4 Quadrants
Dab and Hold Tight Grid Pattern Above the Lip Out
Continue Until Moisture No Longer Absorbs
Apply Red and/or Blue LED Lights
4 Minutes Per Quadrant
Dab and Spread Nose
Conclude Treatment with a Moisturizer and Sunscreen
CS1073 01/18
Same Clear Tip
Dab and Hold Tight Grid Pattern Forehead to Temple
*This treatment protocol was developed as a guide. Customize the number of strokes and applications for full coverage of the treatment area to meet the needs of your client.
HydraFacial is a registered trademark of Edge Systems LCC. Copyright 2018 Edge Systems LLC. All rights reserved.
Page 4 Available for download at HydraFacialConnect.com
52
Copyright © 2018 Leader Healthcare


Copyright © 2018 Leader Healthcare
53
RADIANCEHydraFacialTM Treatmentprotocol
RADIANCE HydraFacial
Add a Britenol® boost to minimize the appearance of dark spots.
Step 1: CLEANSE + PEEL
Activ-4 GlySal
DAB OVERLAPPING FEATHERED KISS + STROKES STROKES TWIST
Step 3: Fuse + Protect
Step 2: EXTRACT + HYDRATE
Beta-HD Clear
Available for download at HydraFacialConnect.com
Britenol LED Antiox+ Lights
CS1073 01/18
legend


54
Copyright © 2018 Leader Healthcare
RADIANCEHydraFacialTM Treatmentprotocol
Step 1: Cleanse + PeeL
CS1073 01/18
Activ-4
Blue Tip
Cleanse the Face
Dab and Spread Chin to Jaw
Repeat
on the Other Side
Overlapping Strokes Up Forehead
Dab and Spread Above the Lip
Overlapping Strokes Chin to Jaw
Overlapping Strokes Forehead to Temple
Dab and Spread Nose
Overlapping Strokes Above the Lip and Out
Overlapping Strokes Repeat on the Other Side
Page 2
Dab and Spread Cheek to Temple
Dab and Spread Nose
Repeat on Both Sides Again for a Total of 2 Passes
Dab and Spread Forehead
Overlapping Strokes Cheek to Temple
Available for download at HydraFacialConnect.com


Copyright © 2018 Leader Healthcare
55
RADIANCEHydraFacialTM Treatmentprotocol
Step 1: Cleanse + Peel (continued)
CS1073 01/18
GlySal
Short Feathering Strokes Cheek to Temple
Teal Tip
Short Feathering Strokes Up Forehead
Short Feathering Strokes Chin to Jaw
Short Feathering Strokes Forehead to Temple
Short Feathering Strokes Above the Lip and Out
Repeat on the Other Side for a Total of 1 Pass
Dab the Nose and Spread
Step 2: Extract + Hydrate
Beta-HD Clear
Same Teal Tip
Long Strokes Chin
Long Pass Up the Forehead
Down and Up Nasal Fold
Long Passes Forehead to Temple
Down Bridge of the Nose
Neutralize the Skin
Kiss and Twist Tip of the Nose
Page 3
Long Pass Up and Down Bridge of the Nose
Available for download at HydraFacialConnect.com


RADIANCEHydraFacialTM Treatmentprotocol
Step 3: Fuse + Protect
CS1073 01/18
Britenol
Antiox +
Clear Tip
Kiss and Twist to Areas with Dark Spots
Dab and Hold Tight Grid Pattern Chin to Jaw
Repeat on Other Side
Separate Face into 4 Quadrants
Dab and Hold Tight Grid Pattern Above the Lip Out
Continue Until Moisture No Longer Absorbs
Apply Red and/or Blue LED Lights
4 Minutes Per Quadrant
Dab and Spread Nose
Conclude Treatment with a Moisturizer and Sunscreen
Same Clear Tip
Dab and Hold Tight Grid Pattern Cheek to Temple
Dab and Hold Tight Grid Pattern Forehead to Temple
*This treatment protocol was developed as a guide. Customize the number of strokes and applications for full coverage of the treatment area to meet the needs of your client.
HydraFacial is a registered trademark of Edge Systems LCC. Copyright 2018 Edge Systems LLC. All rights reserved.
Page 4 Available for download at HydraFacialConnect.com
56
Copyright © 2018 Leader Healthcare


Copyright © 2018 Leader Healthcare
57
CLARIFYINGHydraFacialTM Treatmentprotocol
CLARIFYING HydraFacial
This protocol includes extended extractions and Blue LED Light Therapy for oily or congested skin.
Step 1: CLEANSE + PEEL Step 2: EXTRACT + HYDRATE
Activ-4 GlySal Beta-HD Clear
Available for download at HydraFacialConnect.com
DAB OVERLAPPING FEATHERED STROKES STROKES
Step 3: Fuse + Protect
KISS + TWIST
CS1073 01/18
legend
Blue LED Lights Antiox+


58
Copyright © 2018 Leader Healthcare
CLARIFYINGHydraFacialTM Treatmentprotocol
Step 1: Cleanse + PeeL
CS1073 01/18
Activ-4
Blue Tip
Cleanse the Face
Dab and Spread Chin to Jaw
Repeat
on the Other Side
Overlapping Strokes Up Forehead
Dab and Spread Above the Lip
Overlapping Strokes Chin to Jaw
Overlapping Strokes Forehead to Temple
Dab and Spread Nose
Overlapping Strokes Above the Lip and Out
Overlapping Strokes Repeat on the Other Side
Page 2
Dab and Spread Cheek to Temple
Dab and Spread Nose
Repeat on Both Sides Again for a Total of 2 Passes
Dab and Spread Forehead
Overlapping Strokes Cheek to Temple
Available for download at HaydraFacialConnect.com


Copyright © 2018 Leader Healthcare
59
CLARIFYINGHydraFacialTM Treatmentprotocol
Step 1: Cleanse + Peel (continued)
CS1073 01/18
GlySal
Short Feathering Strokes Cheek to Temple
Teal Tip
Short Feathering Strokes Up Forehead
Short Feathering Strokes Chin to Jaw
Short Feathering Strokes Forehead to Temple
Short Feathering Strokes Above the Lip and Out
Repeat on the Other Side for a Total of 1 Pass
Dab the Nose and Spread
Step 2: Extract + Hydrate
Beta-HD Clear Same Teal Tip
Long Pass Up and Down Bridge of the Nose
Page 3
Long Strokes Chin
Long Pass Up the Forehead
Down and Up Nasal Fold
Long Passes Forehead to Temple
Down the Bridge of the Nose
Continue to Any Areas on the Face that Need Extractions
Kiss and Twist Tip of the Nose
Neutralize the Skin
Available for download at HaydraFacialConnect.com


60
Copyright © 2018 Leader Healthcare
CLARIFYINGHydraFacialTM Treatmentprotocol
Step 3: Fuse + Protect
CS1073 01/18
Blue LED Lights
Antiox+
Separate Face into 4 Quadrants
Clear Tip
Apply Blue LED Lights 4 Minutes Per Quadrant
Dab and Hold Tight Grid Pattern Chin to Jaw
Repeat on Other Side
Dab and Hold Tight Grid Pattern Above the Lip Out
Continue Until Moisture No Longer Absorbs
Dab and Spread Nose
Conclude Treatment with a Moisturizer and Sunscreen
Dab and Hold Tight Grid Pattern Cheek to temple
Dab and Hold Tight Grid Pattern Forehead to Temple
*This treatment protocol was developed as a guide. Customize the number of strokes and applications for full coverage of the treatment area to meet the needs of your client.
HydraFacial is a registered trademark of Edge Systems LCC. Copyright 2018 Edge Systems LLC. All rights reserved.
Page 4 Available for download at HaydraFacialConnect.com


Copyright © 2018 Leader Healthcare
61
Wet Diamond Treatment protocol
Wet Diamond HydraFacial ($275)
Add the Wet Diamond microderm attachment to maximize the exfoliation and resurfacing process.
Step 1: CLEANSE + PEEL Step 2: EXTRACT + HYDRATE
Activ-4 GlySal Beta-HD Clear
Available for download at HydraFacialConnect.com
DAB
SHORT OVERLAPPING STROKES
FEATHERED STROKES
KISS + TWIST
CS1073 01/18
legend
Step 3: Fuse + Protect
Antiox+


62
Copyright © 2018 Leader Healthcare
Wet Diamond Treatment protocol
Step 1: Cleanse + PeeL
CS1073 01/18
Activ-4
Blue Tip
Cleanse the Face
Dab and Spread Chin to Jaw
Repeat on Other Side
Dab and Spread Above the Lip
Dab and Spread Nose
Wet Diamond Tip
Dab and Spread Cheek to Temple
Attach Diamond Tip
Dab and Spread Forehead
Hold Tip lightly. Do Not Press Down. Let the Vacuum Do the Work
Short Overlapping Strokes Up Forehead
Short Overlapping Strokes Chin to Jaw
Short Overlapping Strokes Forehead to Temple
Short Overlapping Strokes Above the Lip and Out
Short Overlapping Strokes Repeat on the Other Side for a Total of 1 Pass
Short Stroke Down the Side of the Nose
Page 2
Short Overlapping Strokes Cheek to Temple
Available for download at HydraFacialConnect.com


Copyright © 2018 Leader Healthcare
63
Wet Diamond Treatment protocol
Step 1: Cleanse + Peel (continued)
CS1073 01/18
GlySal
Short Feathering Strokes Cheek to Temple
Teal Tip
Short Feathering Strokes Up Forehead
Short Feathering Strokes Chin to Jaw
Short Feathering Strokes Forehead to Temple
Short Feathering Strokes Above the Lip and Out
Repeat on the Other Side for a Total of 1 Pass
Dab the Nose and Spread
Step 2: Extract + Hydrate
Beta-HD Clear
Same Teal Tip
Long Strokes Chin
Long Pass Up the Forehead
Down and Up Nasal Fold
Long Passes Forehead to Temple
Down Bridge of the Nose
Neutralize the Skin
Kiss and Twist Tip of the Nose
Page 3
Long Pass Up and Down Bridge of the Nose
Available for download at HydraFacialConnect.com


Wet Diamond Treatment protocol
Step 3: Fuse + Protect
CS1073 01/18
Antiox +
Clear Tip
Dab and Hold Tight Grid Pattern Chin to Jaw
Repeat on Other Side
Dab and Hold Tight Grid Pattern Above the Lip Out
Continue Until Moisture No Longer Absorbs
Dab and Spread Nose
Conclude Treatment with a Moisturizer and Sunscreen
Dab and Hold Tight Grid Pattern Cheek to Temple
Dab and Hold Tight Grid Pattern Forehead to Temple
*This treatment protocol was developed as a guide. Customize the number of strokes and applications for full coverage of the treatment area to meet the needs of your client.
HydraFacial is a registered trademark of Edge Systems LCC. Copyright 2018 Edge Systems LLC. All rights reserved.
Page 4 Available for download at HydraFacialConnect.com
64
Copyright © 2018 Leader Healthcare


Platinum HydraFacial Mechanical lymphatic therapy
• Detoxifies the skin
• Removes unwanted build-up
• Optimizes skin health
• Promotes healthy and radiant skin from the inside-out
60 minutes - $325
Copyright © 2018 Leader Healthcare
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Copyright © 2018 Leader Healthcare


Copyright © 2018 Leader Healthcare
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BRAND BOOK
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Copyright © 2018 Leader Healthcare


WHY WE CREATED THESE GUIDELINES
To define what HydraFacial is and how it is expressed.
To define the core elements of our brand identity and allow us to speak with a unified voice.
To provide a vision to guide us as we move into the future.
To inspire us to produce compelling communications for current and future customers, partners, and our internal team.
BRAND PLATFORM
5 Brand Positioning
6 About Us
7 Our Customer
8 The HydraFacial Difference
9 Tone of Voice
BRAND IDENTITY
10 Logo
11 Clear Space & Minimum Logo Size
12 Incorrect Logo Usage
13 Typography
14 Color Palette
15 Visual Inspiration
Copyright © 2018 Leader Healthcare
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Copyright © 2018 Leader Healthcare
BRAND POSITIONING
HydraFacial is a life-changing skincare experience for all faces. The process and product are what put HydraFacial in a category of its own. We lead because the results are lasting and leave people emotionally charged.
ABOUT US
We are The HydraFacial Company.
We believe beauty is a feeling, not a physical attribute. We make skincare simple.
3 Steps. 30 Minutes. The best skin of your life.
For all faces, change is possible.
We challenge the status quo - nothing else compares.
So don’t call it a facial. Call it HydraFacial.


Copyright © 2018 Leader Healthcare
81
OUR CUSTOMER
Live confidently through amazing skin. Make the best first impressions. Enjoy the experience.
Delight in the result.Let’s do this again.
THE HYDRAFACIAL DIFFERENCE
It’s not a treatment. It’s an experience.
It’s not about skin. It’s about confidence. We go beyond, delighting in unexpected ways. We master the technical,
but we focus on the feeling. HydraFacial bonds our customers
with theirs...and us with them.


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Copyright © 2018 Leader Healthcare
TONE OF VOICE
The HydraFacial voice is confident.
We are encouraging —never intimidating or pushy.
We are not limited by demographics—we will not use slang or obtuse words that are lost on our sophisticated audience.
This is not a beauty secret—we SHOUT out to the world how incredible HydraFacial is.
We are attainable luxury—this is a treatment everyone deserves.
WE ARE
Approachable Bright Energetic Consistent Celebratory
Confident Encouraging Dependable Playful Sincere


LOGO
The HydraFacial logo is a visual manifestation of how we are turning the expected upside down. The liquid drop visual motif speaks to one of our points of difference—our delivery and proprietary serum technology.
The logotype is intended to anchor the brand even as the look and feel around it evolves with product, season, or promotion. Like a minimal apparel or accessory logo, its design complements—versus overpowers—the things around it. Use it in accordance with these guidelines.
When using HydraFacial in plain text, please use proper case, capitalizing the H and F.
When using the HydraFacial logos together, do not stack or combine. Use separately throughout a document/ design.
Copyright © 2018 Leader Healthcare
100% Black
Black is the preferred logo color. Do not apply color.
Use the reversed version when placing the logo over black or dark backgrounds.
EXTENDED VISUAL LANGUAGE
THE COMPANY
Corporate logo.
White background preferred.
Use this version when advised for marketing communications.
Icon. Accent element. Always use with complementary circle.
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CLEAR SPACE & MINIMUM LOGO SIZE
Make sure the logo is surrounded with a minimum amount of clear space to avoid competing with elements, such as imagery, text, or background patterns. This also helps keep the logo consistent across all touchpoints to establish and maintain strong brand recognition.
The minimum size can be used whenthere isn’t room for a larger logo. Donot go any smaller than the minimumsize so we don’t compromise visibilityor integrity.
Clear space around the logo is 1x.
X = the height of the letter “i” without the dot.
1 inch
Do not use the logo smaller than 1 inch, as legibility will be compromised.
1x 1x
1x
Copyright © 2018 Leader Healthcare


incorrect logo usage
Please watch out for these no-nos when it comes to implementing the HydraFacial logo.
Copyright © 2018 Leader Healthcare
Don’t use logo over busy background.
Don’t add drop shadow to the logo.
Don’t tilt the logo.
Don’t stretch or squeeze the logo.
Don’t arrange the logo vertically.
Don’t flip the logo vertically.
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typography
All our marketing collateral uses the fonts Bebas Neue and Futura.
Preferred formatting:
Bebas Neue Book (headlines) Futura Light (body copy)
Web fonts:
Bebas Neue (headlines)Arial (body copy and CTA label)
Headline Style: All caps Size: 30pt Leading: 30pt Tracking: 50
Body Copy
Style: Sentence Case Size: 12pt
Leading: 16pt Tracking: 10
Call To Action Web Button Style: All caps
Size: 10pt
Leading: 15pt
Tracking: 10
Have a specific skin concern?
HydraFacial has you covered with bonus boosters.
Bebas Neue : Book ABCDEFGHIJKLmN 1234567890
Futura:Light ABCDEFGHIJKLMN abcdefghijklmn 1234567890
Bebas Neue : regular ABCDEFGHIJKLmN 1234567890
Arial:Regular ABCDEFGHIJKLMN abcdefghijklmn ۱۲۳٤٥٦۷۸۹۰
GET A BOOST
Copyright © 2018 Leader Healthcare


color palette
The primary color elements are rich black and crisp white. The approach to color is restrained, with the goal of letting the images of the treatment experience itself take center stage. Our fresh, modern, vibrant accent colors can be used sparingly to add emphasis.
When using a solid background with typography in the foreground, only use black or white.
Do not use one accent color more prominently than another.
*Black is the preferred logo color. Do not use accent palette.
Copyright © 2018 Leader Healthcare
PRIMARY COLORS
Onyx
C50 M50 Y50 K100 000000#
PANTONE Black
SECONDARY COLORS
Summer Melon C0 M15 Y50 K0 #ffc47f
Pantone 149 C
Lavender
C48 M67 Y0 K0 9568#c4 Pantone 2074 C
TINTS
Light
Summer Melon C0 M16 Y36 K0 #ffd7a8
%65 TINT
Light
Lavender
C31 M44 Y0 K0 #af94c6
%65 TINT
Rose Touch
C2 M58 Y42 K0 #ef8880 Pantone 2339 C
High Sky
C71 M56 Y0 K0 5573#c8 Pantone 7452 C
Light
Rose Touch
C2 M38 Y27 K0 #f3aea4
%65 TINT
Light
High Sky
C46 M36 Y0 K0 8#b97cc
%65 TINT
Berry
C21 M76 Y0 K0 #c85ead Pantone 2046 C
Deep Sea
C78 M41 Y4 K0 3582#bd Pantone 2171 C
Bermuda
C68 M15 Y18 K0 43#aac5
Pantone 631 C
White
C0 M0 Y0 K0 #FFFFFF PANTONE White
Light Berry C14 M50 #d493c0 %65 TINT
Light Deep Sea C52 M27 7#ea3d0 %65 TINT
Y0 K0
Y3 K0
Light
Bermuda
C 44 M10 Y11 K0 8#bc1d5
%65 TINT
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Copyright © 2018 Leader Healthcare
visual inspiration
Building on a celebration of our uniqueness, we embrace a crisp, bold, more modern, high-contrast, design-inspired world with controlled riots of color, where we never blend in — yet at the same time feel right at home.
Adding a burst of color to a minimal world is the visual manifestation of how we make people feel when we reveal a brighter, more buoyant, more confident life through amazing skin.
Think: minimal, black and white pop up shop surrounded by a splash of round balloon art. Or colorful posters on white walls. Or
bright lanyards on a black and
Face Life Face First.
white outfit.
Rack Card (4”x9”): Option 3
Face Life
3 steps. 30 minutes. The Best skin of your life.
Cleanse + Peel
Uncover a new layer of skin with gentle exfoliation and relaxing resurfacing.
Extract + Hydrate
Removes debris from pores with painless vortex suction. Nourishes with intense moisturizers that quench skin.
Fuse + Protect
Saturate the skin’s surface with antioxidants and peptides to maximize your glow.
Just Don’t Call It a Facial.
No pain
Face First.
all gain.
Enjoy the experience.
Just Don’t Call it a Facial.
Delight in the result.


hydrafacial.com
HydraFacial is registered in the United States Patent and Trademark Office by Edge Systems LLC. This product and its use are covered by one or more U.S. and International patents.
Patent info: www.hydrafacialco.com/patents. Other U.S. and foreign patents pending. Copyright © 2017 Edge Systems LLC. All rights reserved. P/N 19720 - A
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Copyright © 2018 Leader Healthcare


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Copyright © 2018 Leader Healthcare
Office Branding Guide
Print Marketing Materials
To order these HydraFacialTM marketing items and more, visit our online store at http://bit.ly/hydrafacialstore
Brochures
Rack Cards
Banners
Posters
2’x5’
CS1036B 11/17
18”x24”


Copyright © 2018 Leader Healthcare
91
Digital Resources
Brand Book
Social Media Posts
Website Best Practices
Logos
Treatment Photos
Before and After Photos
Lifestyle Photos
BRAND IDENTITY
COLOR PALETTE
The primary color elements are rich black and crisp white. The approach to color
is restrained, with the goal of letting the images of the treatment experience itself take center stage. Our fresh, modern, vibrant accent colors can be used sparingly to add emphasis.
When using a solid background with typography in the foreground, only use black or white.
Do not use one accent color more prominently than another.
*Black is the preferred logo color. Do not use accent palette.
PRIMARY COLORS
OC5n0yxM50Y50K100 WC0hiMte0Y0K0 #PA0N00TO00N0E Black #PAFFNFTFOFFNE White
SECONDARY COLORS
SCu0mMm1er5MYe5l0onK0 #Paffnct4o7nfe 149 C TINTS
LSiugmhtmer Melon C#f0fdM7a186 Y36 K0 65% TINT
RCo2seMT5o8ucYh42 K0 #Paenf8to8n8e02339 C
LRiogshet Touch C#f23aMe3a84 Y27 K0 65% TINT
BCe2r1ryM76 Y0 K0 #Pacn8t5oenaed2046 C
LBiegrhrty
C#d149M3c50 Y0 K0 65% TINT
LCa4v8enMde6r7 Y0 K0 #Pa9n5t6on8ec42074 C
Liagvhetnder C#a3f194Mc464 Y0 K0 65% TINT
HCi7g1h MSk5y6 Y0 K0 #Pa5n5t7on3ec87452 C
LHigighht Sky C#84b69M7c3c6 Y0 K0 65% TINT
DCe7e8pMS4ea1 Y4 K0 #Pa3n5t8on2ebd2171 C
LDigeehpt Sea C#75e2aM3d207 Y3 K0 65% TINT
BCe6r8muMd1a5 Y18 K0 #Pa4n3taonaec5631 C
LBiegrhmtuda C#84b4c1Md150 Y11 K0 65% TINT
13
Use the digital resources and content from the hydrafacial.com website to create a dedicated HydraFacialTM page on your site:
• One click from homepage to HydraFacial dedicated page
• Lead with visuals
• Include videos
• Build credibility through before and after photos
• Incorporate patient testimonials
• Include a clear call-to-action “Call to Schedule Appointment”
Did You Know?
• 77% of consumers use their smartphone to research a product or service
• Readers only spend 10-20 seconds looking at a website
CS1036B 11/17


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Copyright © 2018 Leader Healthcare
HydraFacialTM Social Media Guide
Use social media to generate awareness and excitement around HydraFacial.
Skin Education
Patient Testimonials
Treatment Images
Event PromotionS
CS1036B 11/17


Nothing compares.
Only HydraFacial uses patented technology to cleanse, extract, and hydrate. HydraFacial super serums are made with nourishing ingredients that create an instantly gratifying glow.
Copyright © 2018 Leader Healthcare
93


Skin health doesn’t need to be complicated.
The HydraFacial treatment can be tailored to safely & effectively address your unique needs.
SIGNATURE HYDRAFACIAL $199 (30 min.)
This treatment deeply cleanses, exfoliates, extracts, and hydrates the skin utilizing super serums lled with antioxidants, peptides, and hyaluronic acid.
DELUXE HYDRAFACIAL (60 min.)
An invigorating treatment that includes all of the essentials of the Signature HydraFacial while addressing your speci c skin concern with a Booster of your choice. This treatment concludes with LED Light Therapy to further reduce the visible signs of aging. Select a treatment option below:
• RESTORATIVE HYDRAFACIAL $295
Includes CTGFTM to improve the appearance of skin tone, texture, and elasticity.
• AGE-REFINEMENT HYDRAFACIAL $250
Includes DermaBuilderTM to reduce the appearance of ne lines and wrinkles.
PLATINUM HYDRAFACIAL $325 (90 min.)
• RADIANCE HYDRAFACIAL $250
Includes Britenol® to minimize the appearance of dark spots.
• CLARIFYING HYDRAFACIAL $225
Includes Extended Extractions & Blue LED Light Therapy.
The ultimate HydraFacial experience! Begin the detoxi cation process with Lymphatic Drainage. Then, the Signature HydraFacial deeply cleanses, exfoliates, extracts and hydrates the skin while addressing your speci c skin concern with a Booster of your choice. This treatment concludes with LED Light Therapy to further reduce the visible signs of aging.
HydraFacial, and Britenol are registered trademarks of Edge Systems LLC. DermaBuilder, and CTGF are trademarks of Edge Systems LLC. Copyright © 2017 Edge Systems LLC. All rights reserved.
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Copyright © 2018 Leader Healthcare


Let’s do this again.
Copyright © 2018 Leader Healthcare
95


delight in the results.
For maximum skin health, HydraFacialTM treatments should be done on a monthy basis to protect and rejuvenate the skin.
special membership pricing
(Includes 1 Signature treatment monthly, normally $199)
4 Treatments — $716 ($796 value)
6 Treatments — $1,015 ($1,194 value) 12 Treatments — $1,795 ($2,388 value)
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